#102 - Joining the resistance to create openings (Josh Braun, Founder @ Josh Braun Sales Training)
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FOUR ACTIONABLE TAKEAWAYS
- Label and agree with objections to lower the zone of resistance.
- Create an opening by asking “what’s your take on [something they can’t do]”.
- Highlight business impacts by asking “are you aware of [relevant insight]”.
- Stop reacting and pitching. Instead, lean on humor and interest.
PATH TO PRESIDENT’S CLUB
- Founder, Josh Braun Sales Training
- Former Head of Sales @ Basecamp
- Former VP of Inside Sales @ Jellyvision
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