How to Convert Your Leads into Paying Clients | Ep. #256
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #256, Eric and Neil discuss how to convert your leads into paying clients. Tune in to learn the most effective ways to convert your leads, such as being mindful of your response time and how often you check in with your clients. Eric and Neil also explain why documenting your leads is essential in scaling your business.
Time Stamped Show Notes:- 00:27 – Today’s topic: How to Convert Your Leads into Paying Clients
- 00:40 – There was a study about calling your leads
- 01:04 – One of Eric’s clients was impressed by their speed
- 01:23 – If you don’t follow up on a deal quick enough, you will lose a lot of them
- 01:30 – Converting a lead happens through a lot of follow up
- 02:09 – Neil uses Yesware to keep track of the follow up
- 02:29 – Some people focus more on the content without tracking if the leads are opening up or not
- 03:03 – Track how often you touch base with your client
- 03:25 – Have a process so it’s easier to pass this onto another person, if needed
- 03:30 – Document your tracking
- 03:47 – If you’re trying to scale a business, you need to have everything documented and not just in your head
- 03:55 – Once you have something on paper, you know where to find it
- 04:09 – Neil refers to F1 racing as an example
- 04:42 – Converting requires fine tuning the process
- 05:11 – What clients said about Eric that made them convert
- 05:46 – For every lead that doesn’t convert, get in contact with them, and talk to them about why they didn’t sign up
- 06:03 – Answer their objections for future pitches
- 06:14 – Marketing School is giving away a copy of Yesware, which is a great sales tool
- 06:45 – To enter, subscribe, rate and review Marketing School
- 06:49 – Text MAREKTINGSCHOOL to 33444
- 06:59 – Eric and Neil paid for the giveaway and wants the listeners to know how helpful the tools are
- 07:22 – That’s it for today’s episode!
- Call your leads and follow up ASAP—speed is a huge factor when it comes to sealing a deal.
- The more you follow up on your leads, the more chance you have for them to convert.
- Know your customer’s objections and use this knowledge to fine tune your process and responses.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Available Results
Generated results are saved to your library for reuse and search.
Choose Template
Pick the result you want. You can review provider and model before generating.
A concise first-pass summary for understanding the episode quickly.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Explicit actions, next steps, habits, recommendations, and things to avoid.
Repeatable methods, frameworks, mental models, processes, and systems.
A dedicated inventory of concrete resources named in the episode.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Explicit actions, next steps, habits, recommendations, and things to avoid.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Scientific findings, mechanisms, studies, hypotheses, and the limits of the evidence discussed.
Technologies, AI models, technical methods, capabilities, limitations, and adoption implications.
Investment theses, assets, catalysts, valuation reasoning, time horizons, and risks.
Chronologies, actors, causes, consequences, turning points, and competing historical interpretations.
Policies, proposals, stakeholders, arguments, implementation constraints, and predicted effects.
Career paths, skills, hiring signals, workplace decisions, transitions, and limitations of the advice.
Behavioral mechanisms, biases, motivation, habits, emotions, interventions, and evidence limitations.
Economic mechanisms, incentives, indicators, market structure, forecasts, and uncertainty.
Leadership principles, team systems, organizational design, culture, feedback, and failure modes.
Audience, positioning, messaging, acquisition, retention, experiments, metrics, and failed approaches.
Teaching methods, learning strategies, practice, feedback, assessment, and effectiveness evidence.
Theses, premises, arguments, objections, values, thought experiments, and unresolved questions.
Communication patterns, conflict, boundaries, expectations, repair methods, and contextual limitations.
Books, papers, authors, courses, and other learning resources mentioned in the episode.
Repeatable methods, frameworks, mental models, processes, and systems.
Explicit actions, next steps, habits, recommendations, and things to avoid.
Memorable statements and important claims with attribution and source context.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.