For Jean Stoffer and Grace Start, starting slow is the key to growing big ideas

Trade Tales

Jean Stoffer and Grace Start’s multigenerational firm always has an eye towards the future. They’ve paved a path to growth by launching new ventures—including a cabinetry business, a home store and a Magnolia network show—all while making sure to protect the creativity that got them here in the first place.

LINKS
Stoffer Home
Kaitlin Petersen
Business of Home
This episode was sponsored by Joon Loloi and Serena & Lily

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Jean Stoffer and Grace Start’s multigenerational firm always has an eye towards the future. They’ve paved a path to growth by launching new ventures—including a cabinetry business, a home store and a Magnolia network show—all while making sure to protect the creativity that got them here in the first place.

LINKS
Stoffer Home
Kaitlin Petersen
Business of Home
This episode was sponsored by Joon Loloi and Serena & Lily

2025-10-08 48 min
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