#58: Want More Sales? Lower the Cognitive Load in Your Marketing

The StoryBrand Podcast

Get free marketing videos every week from Don at WeeklySoundbite.com Every day, businesses lose sales because their message is hard to understand. If your website or sales pitch uses complicated words or vague ideas, customers will move on. That's because it creates mental friction, and the brain's natural response is to check out. You might think you're sounding smart, but unclear communication often makes people feel confused or uninterested. And when people feel confused, they don't buy. So how can you tell if your message is too complicated?

In this episode, Donald Miller breaks down the concept of "cognitive load" and how it silently kills marketing efforts. You'll learn how to simplify your messaging, why "putting the cookies on the lower shelf" works, and how a billion-dollar company shifted gears by making its value proposition crystal clear. Whether you're running a political campaign, pitching investors, or just trying to sell more sweaters, this episode shows you how to make your message lighter, clearer, and more effective without dumbing it down.

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Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!

Click HERE to find a StoryBrand certified marketing coach to help you grow your business!

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

More description
Get free marketing videos every week from Don at WeeklySoundbite.com Every day, businesses lose sales because their message is hard to understand. If your website or sales pitch uses complicated words or vague ideas, customers will move on. That's because it creates mental friction, and the brain's natural response is to check out. You might think you're sounding smart, but unclear communication often makes people feel confused or uninterested. And when people feel confused, they don't buy. So how can you tell if your message is too complicated?

In this episode, Donald Miller breaks down the concept of "cognitive load" and how it silently kills marketing efforts. You'll learn how to simplify your messaging, why "putting the cookies on the lower shelf" works, and how a billion-dollar company shifted gears by making its value proposition crystal clear. Whether you're running a political campaign, pitching investors, or just trying to sell more sweaters, this episode shows you how to make your message lighter, clearer, and more effective without dumbing it down.

--

Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!

Click HERE to find a StoryBrand certified marketing coach to help you grow your business!

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

2026-02-09 21 min
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