S.M.A.R.T .-Performance Podcast with Patrick van der Burght focused on Cognitive Behaviors in the Process of Selling!

Keywords

generational loyalty, decision-making, cognitive load, system two thinking, information shortcuts

Summary

The conversation explores how generational differences, particularly among Millennials and Gen Z, influence loyalty to companies and decision-making processes. It highlights the cognitive load that affects rational thought and the reliance on shortcuts for making choices in a fast-paced environment.

Takeaways

Generational shifts impact loyalty to companies significantly.

Cognitive load reduces the ability for rational decision-making.

Younger generations rely more on shortcuts for information.

The brain's capacity for decision-making is evolving.

Less time is available for deep, logical thought.

Information scarcity leads to fewer decisions being made.

The way generations M and Z work is fundamentally different.

Shortcuts in decision-making are becoming more common.

Loyalty is decreasing as a result of these changes.

Understanding these trends is crucial for businesses.

Sound bites

"Generational differences impact loyalty."

"Cognitive load affects our choices."

"Less time for rational logical thought."

Chapters

00:00 Introduction to Ethical Persuasion

00:45 Principles of Persuasion and Their Application

Information about Patrick’s book: ‘How to Hear YES More Often’ (with a more practical focus, this is ideally purchased is together with ‘INFLUENCE’ by Dr Cialdini)
Book: https://yesmoreoften.com/ 

Podcast Links ‘Ethical Persuasion Unlocked’:Website: https://ethicalpersuasion.com.au/podcast/
Spotify: https://open.spotify.com/show/4DtHpL8xWYH9p7H9QFwslM
Apple Podcasts: https://podcasts.apple.com/us/podcast/ethical-persuasion-unlocked/id1844252138  
Youtube: https://www.youtube.com/@ethicalpersuasion 

Social Media Links:
Website: https://ethicalpersuasion.com.au/Youtube: https://www.youtube.com/@ethicalpersuasionLinkedin: https://www.linkedin.com/in/patrick-van-der-burght/Facebook: https://www.facebook.com/ethicalpersuasion/Instagram: https://www.instagram.com/ethical_persuasion/Twitter: https://x.com/yesmoreoftenTikTok: https://www.tiktok.com/@ethicalpersuasion