What’s Up THIS WEEK: 😳 Big Changes: LinkedIn & Instagram + 15% Email Trick! ➕ The Girlfriend on Prime - Good or Bad? | Ep. 413

Do This, NOT That: Marketing Tips with Jay Schwedelson

LinkedIn just added some sneaky-powerful analytics, Instagram is rolling out a surprisingly useful tweak, and Jay Schwedelson has a clever email test that could boost your open rates without writing a single extra word. He also throws in a few life notes, from collapsing toy fads to what’s actually worth streaming this week. Quick, punchy, and packed with the kind of tiny updates that can quietly change your marketing game.

Best Moments:

(01:00) Why LinkedIn’s new save and send metrics matter for your content strategy

(02:00) Posting more often could unlock thousands of extra impressions on LinkedIn

(03:20) Instagram finally lets you pin your own comments

(04:00) The no-preheader email test that can increase opens by 15 percent

(05:26) Labubu toys are tanking in value, Beanie Baby dreams crushed

(06:15) The Girlfriend on Prime is worth your binge, unlike that wild Netflix catfish doc

Partner with Jay: https://www.jayschwedelson.com/contact

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

Leave a comment and follow the show, it really helps us out!

More description

LinkedIn just added some sneaky-powerful analytics, Instagram is rolling out a surprisingly useful tweak, and Jay Schwedelson has a clever email test that could boost your open rates without writing a single extra word. He also throws in a few life notes, from collapsing toy fads to what’s actually worth streaming this week. Quick, punchy, and packed with the kind of tiny updates that can quietly change your marketing game.

Best Moments:

(01:00) Why LinkedIn’s new save and send metrics matter for your content strategy

(02:00) Posting more often could unlock thousands of extra impressions on LinkedIn

(03:20) Instagram finally lets you pin your own comments

(04:00) The no-preheader email test that can increase opens by 15 percent

(05:26) Labubu toys are tanking in value, Beanie Baby dreams crushed

(06:15) The Girlfriend on Prime is worth your binge, unlike that wild Netflix catfish doc

Partner with Jay: https://www.jayschwedelson.com/contact

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

Leave a comment and follow the show, it really helps us out!

2025-09-17 8 min Transcript
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