Big Vape: The Incendiary Rise of Juul E-cigarettes

Short Wave

Juul Labs seemingly started out with the aim to reduce smoking, but the company's e-cigarettes came to symbolize something very different: a teen vaping epidemic.

Host Maddie Sofia talks with Time health writer Jamie Ducharme about the science and marketing behind the rise and subsequent controversy surrounding Juul Labs. Plus, a look at what might be next in the future of e-cigarettes.

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2021-05-27 14 min

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