Financial Advisor Success

Melissa Joy is the Founder of Pearl Planning, an independent RIA based out of Michigan that oversees more than $175-million in assets under management for over 250 households. Melissa's unique journey in financial planning saw her rise to partner in a large firm, where she had outside counsel review the partnership and operating documents akin to a pre-nuptial agreement, to safeguard her position should the relationship deteriorate. This proved invaluable as she eventually diverged from the firm's vision, and the legal precautions she took upfront ensured a smooth transition to her next venture.

Listen in as Melissa shares why she hired outside counsel to review her firm's operating agreement during her partnership consideration, why she chose to acquire her CFP marks, even though she initially planned to have a career solely in operations, and why she eventually chose to leave her position as partner to start her own business. We also discuss how she strategically set up her firm as a DBA under the firm of a trusted advisor friend, how she incorporates a blend of the Entrepreneurial Operating System and Small Giants approaches in her firm, and how she cultivated hundreds of marketing contacts across numerous channels, including social media, local events, and webinars.

For show notes and more visit: https://www.kitces.com/340

Eric Roberge is the Founder and CEO of Beyond Your Hammock, an independent RIA based out of Boston that oversees $47 million in assets under management for more than 80 households. Despite his firm's impressive progress and consistent expansion over a decade, Eric faced a capacity wall as a solo advisor, experiencing setbacks when a $4-million client relocated and market volatility led to the departure of other clients, requiring him to spend a year rebuilding various components of his business to recover.

In this episode, Eric shares how he implemented several strategies to address capacity constraints and meet the firm's needs, first by ramping up part-time outsourced assistance, and additionally by making the strategic decision to change the firm's meeting cadence from three times a year to a surge meeting structure, allowing him to allocate more time to focus on the overall growth of the business. We also discuss how securing a valuation for the firm provided Eric with a fresh perspective, why he has enlisted the expertise of a PR firm to secure guest podcast appearances and drive traffic to his website, and why he is grateful for the opportunities brought by the challenges he faced.

For show notes and more visit: https://www.kitces.com/339

Tony Hixon is the Co-Founder and COO for Hixon Zuercher Capital Management, an independent RIA based out of Ohio that oversees more than $300 million in assets under management for 330 client households. The tragic loss of Tony's mother just six months post-retirement led him to realize retirees' mental unpreparedness for this new phase and inspired a change in his financial planning approach, prompting him to write a book, drawing on his mother's experience to guide and honor his clients and other retirees.

Listen in as Tony shares his personal experience of his mother's depression and suicide post-retirement, underscoring the importance of mental preparation for retirement and how he subsequently incorporated retirement transition coaching into his practice. We also discuss the firm's active portfolio management approach, the renaming of the firm to Hixon Zuercher Capital Management for legacy and recognition, and Tony's belief that life fulfillment starts with finding one's 'why.'

For show notes and more visit: https://www.kitces.com/338

Danika Waddell is the President and Founder for Xena Financial Planning, a virtual advisory firm that advises 40 client households of women in tech, and supports more than $275k of ongoing revenue. Danika's unique path involved launching her own independent RIA not as an entrepreneurial endeavor, but as a result of an IAR registration filing error by her previous firm that left her unable to be compensated for her work with clients, and which consequently led her to start her own firm and register herself in order to resume working promptly.

Listen in as we delve into Danika's experience with a state regulator audit that led to an investigation at her former firm, preventing her from working with clients and cutting her revenue by 50%, and which ultimately led to her choosing to launch her own firm to regain control. We also discuss Danika's inspiration to work with women in tech, strategies she used for the rapid growth of her firm, and methods for building relationships as a solo advisor to overcome loneliness that often comes with the territory.

For show notes and more visit: https://www.kitces.com/337

Adam Holt is a principal with RubinGoldman and Associates, and the Founder and CEO of Asset-Map, a financial planning tool that helps financial advisors create a visual representation of their clients' financial situations and reaches over 1.25 million users. Adam's uniqueness lies in his ability to blend his background in geographic information systems, which he acquired during his early career, with his role as a financial advisor catering to ultra-high-net-worth clients, and devising a novel approach by using "mind maps" to visually capture the intricate details of complex financial situations.

Listen in as Adam shares his story and the evolution of Asset-Map, why he turned to mind maps as a powerful tool when working with ultra-high-net-worth clients (enabling him to effectively capture and convey complex financial information), and how he strategically structures Asset Maps by focusing on five key components. We also discuss the strategic hiring practices that propelled Adam to his current position, advice for advisors aspiring to launch their own fintech companies, and what he believes is the key to success for newer advisors.

For show notes and more visit: https://www.kitces.com/336

Tim Wyman is a Managing Partner for the Center for Financial Planning, a hybrid advisory firm based out of Michigan that oversees $1.5 billion in assets under management for 1,000 client households. Tim's uniqueness lies in his contribution as a second-generation partner in redesigning the organizational structure of the firm, helping to transform the firm's individual advisor-focused structure to an ensemble practice—and overhauling the compensation system in the process. By doing so, Tim established a systematic approach for future partnership opportunities for the next generation of financial advisors, as well as key non-advisory team members, that ensures the firm remains internally owned for the long term.

Listen in as Tim shares his insights on transforming a siloed advisor structure to an ensemble practice, the impact it had on the firm's success, and how Tim and his partner developed the "Center for Financial Planning Path to Partnership" document that outlines buy-in options and criteria to become a partner at the firm. We also discuss the importance of implementing a monthly scorecard and a bi-annual report to monitor the financial health and productivity of the firm, Tim's approach to assigning client service associates, and why he believes it is crucial for newer associate planners to be involved in all client-facing activities.

For show notes and more visit: https://www.kitces.com/335

Meg Bartelt is the Founder and Lead Financial Planner for Flow Financial Planning, a virtual RIA serving mid-career women in tech that oversees almost $60 million in assets under management for 60 client households. Meg has transformed her business over a period of 7 years since its inception by continually adjusting her niche focus, exploring various fee models, testing different meeting schedules with clients, and altering her support team size and structure.

Listen in as she reveals how she raised her minimum fees from $150 per month to $10,000 per year, why she chose to focus on women in tech as her niche market, and why she eventually evolved her niche focus from working mothers to early-to-mid-career women with a specialization in pre-IPO and IPO planning. We also discuss how she realized that she could create better efficiencies in her practice by simplifying her client offerings, how she became okay with having to let go of a team member due to financial constraints, and how she is transitioning into a new stage of life that prioritizes relationships and creating more space and freedom.

For show notes and more visit: https://www.kitces.com/334

Jim Dew is the Co-Founder and CEO of Dew Wealth Management, an independent RIA based out of Arizona that provides virtual "family office" style financial planning on a monthly retainer for 150 small business owners. Jim stands out for his ability to expand his boutique firm, which operates on a retainer basis, to generate over $7 million in revenue and attain a valuation of $31 million. His firm is also experiencing a remarkable organic growth rate of 40% and has achieved this success by offering a comprehensive and personalized advice service to his niche clientele of business owners.

Listen in as Jim discusses the success of his retainer-based pricing model that has led to his firm being independently valued at $31 million in enterprise value, how he arrived at his retainer fees that cover a wide range of financial services, making it easier to communicate services to clients, and why they charge an upfront fee of $25,000 to prospects for a deep-dive financial planning assessment. He also shares how he has structured his firm by building a list of external tax, legal, and other professionals that have been thoroughly vetted rather than providing these services in-house, and why he has no plans to sell his firm in the near future despite its valuation.

For show notes and more visit: https://www.kitces.com/333

Liz Hand is the co-owner of Pleasant Wealth, a hybrid advisory firm based out of Ohio that oversees over $140 million in assets under management for 522 households. Liz stands out for her exceptional ability to manage the transition of her father's large commission-based practice with over 1,500 clients into a fee-based financial planning practice, along with her brother. What sets them apart is their dedication to ensuring that long-term clients—even those with smaller or more transactional needs—receive fair treatment throughout this transition process.

Listen in as Liz shares how she and her brother refocused their niche and client loads after taking over their father's business to realize the future vision of their financial planning firm, as well as why they made the strategic decisions to sell a portion of the business and change their broker-dealer relationship. You'll learn why Liz chose to become the successor for another advisor before becoming the successor for her father, the three tiers of service they have implemented for clients, and how a mindset coach not only helped Liz gain confidence, but also inspired her to become a mindset coach herself.

For show notes and more visit: https://www.kitces.com/332

Jake Northrup is the Founder of Experience Your Wealth, an independent RIA based out of Rhode Island that advises 78 client households with a small team supporting nearly $700,000 of ongoing revenue. Jake stands out for his impressive achievement of generating that top revenue within just four years of starting his business and for recognizing the need to hire employees early on to avoid time constraints and capacity limitations as he scaled.

Listen in as Jake shares his reason for hiring an associate and a lead advisor early on in his business, the four-meeting financial planning process his firm follows, and why he outsources investment management despite being a CFA charter holder. Jake also discusses how he grew his firm quickly, as well as how he intentionally built and staffed his practice to give himself more flexibility, allow his employees to thrive, and help his clients pursue their passions while enjoying their money.

For show notes and more visit: https://www.kitces.com/331

Ari Weisbard is Managing Partner of Values Added Financial, an independent RIA based out of Washington that oversees $143 million in assets under management for 75 client households. Ari and his partner Zach distinguish themselves by not only implementing fee minimums to ensure profitable service for clients, but also by deliberately adjusting their fees and minimums to control and accelerate their business growth according to their firm's advisor capacity—and to allow for a sustainable work-life balance.

Listen in as Ari shares how he and his partner have implemented and adjusted minimum fees for new clients, as well as why they have positioned their firm as one that serves clients with progressive values. We also discuss how Ari has overcome fear and imposter syndrome, why he feels more fulfilled as an advisor than he did as a lawyer, and how he is focusing on the human aspect of financial planning and connecting with clients beyond economics.

For show notes and more visit: https://www.kitces.com/330

Charesse Spiller is the Founder and Principal Consultant for Level Best, an operations and process strategy consulting firm based out of Houston that helps advisory firms evaluate and improve their operations and processes by focusing on three pillars: streamlining, automation, and delegation. Charesse has established a distinctive consulting firm that sets itself apart by not only educating financial advisors on how to systematize and automate their processes, but also serves as an outsourced provider that builds and implements systems on behalf of clients.

Listen in as Charesse discusses her approach to evaluating an advisory firm's technology, processes, and systems, why a lack of clear accountability for team members as the firm grows is often the real blocking point for larger RIAs seeking to scale, and why she created her educational resource and community to educate operations professionals on how they can optimize their systems and processes on an ongoing basis. We also discuss why she hired a financial coach to avoid burnout and improve her leadership skills, what it was like scaling a service firm and transitioning from employee to founder, and how she leveraged local mentoring programs, read business books, and formed two Mastermind groups to develop her own skills as she and her business grew.

For show notes and more visit: https://www.kitces.com/329

Thomas West is a Senior Partner for Signature Estate & Investment Advisors, an independent RIA based out of Los Angeles that oversees nearly $16 billion in assets under management, with $570 million of those assets from 250 households being managed by Thomas' practice. Thomas stands out for his innovative approach to supporting seniors who are searching for suitable housing and healthcare options while facing medical and cognitive challenges in their later years and has developed a unique offering called the Lifecare Affordability Plan, which has been tremendously successful in providing added value to his clients and their elderly parents.

Listen in as Thomas shares how he realized that "one-legger" senior couples, where one spouse is healthy and the other is not, face unique challenges in making healthcare decisions with significant financial ramifications and how this led him to create the Lifecare Affordability Plan to provide guidance to senior couples dealing with medical and cognitive issues. We also discuss why over 90% of the assets managed by his firm are held on a non-discretionary basis (which has increased client communication and portfolio customization), why his firm doesn't charge more for trading assets on a discretionary basis and charges less for clients who allow them to manage with discretion, and how his definition of success has shifted from focusing on production to the impact of his elder planning work, which in turn motivates him to work harder.

For show notes and more visit: https://www.kitces.com/328

Marc Horner is the Founder of Fairhaven Wealth Management, an independent RIA based out of Illinois that oversees more than $1 billion in assets under management for 450 client households. Marc has been able to differentiate his firm by drawing upon his years of wirehouse experience to create a distinctly un-wirehouse brand that leverages parody commercials as a way to distinguish his firm's culture from prospective clients.

Listen in as we discuss how Marc developed his unique marketing strategy of writing parody commercials, how he balances the serious nature of financial advising with the not-so-serious way he markets his firm, and how he became comfortable taking such a non-traditional approach to marketing. We also talk about why he decided to go independent after 14 years in the wirehouse world, how he grew his firm from $80 million in AUM to over $1 billion in under 8 years, and how he splits the growth of his team into one-third through organic hiring, one-third through recruiting, and one-third through acquisitions.

For show notes and more visit: https://www.kitces.com/327

Erica Pauly is the Founder and Owner of Track That Advisor, a consulting and coaching firm based out of Arizona that helps advisory firms track, and then improve upon, their marketing results. Erica developed a series of spreadsheet tools that measure every detail of her advisory firm's marketing funnel, and then transformed them into a system that can be used by any advisory firm to assess their marketing performance, identify areas of improvement, and benchmark against industry averages.

Listen in as Erica shares how she helps firms track every step of their marketing funnel, why she prefers Google Sheets over other standalone data tracking platforms, and the 5 key marketing metrics she focuses on to obtain an overall view of a firm. We also discuss how Erica realized the demand for her particular type of work, how she has become more comfortable having difficult conversations with advisors about their marketing strategies, and why she chose not to give herself the role of CEO of Track That Advisor.

For show notes and more visit: https://www.kitces.com/326

Brenda Hiscock is a financial planner with Objective Financial Partners, an advice-only advisory firm based out of Ontario, Canada that works with clients on project-based financial plans while also offering outsourced preplanning to other Canadian advisory firms. Brenda's exceptional trait lies in the fact that she ventured into the financial services industry despite lacking any prior financial knowledge. After facing homelessness, bankruptcy, and alcoholism during her twenties, she uses her real-life experience to engage with clients on a deeper, more meaningful level.

Listen in as Brenda shares how her personal experiences have significantly influenced her career as a financial planner, how the hardships she faced shaped her perspective on financial planning and insurance, and why she prioritizes working from home with a flexible work schedule for her mental health. We also discuss how she found her way to financial planning after a stint in insurance, how being a financial planner has allowed her to have a more significant impact on her clients' lives, and why she believes that new advisors should find mentors and proactively seek support to achieve their career goals.

For show notes and more visit: https://www.kitces.com/325

Nancy Knous is the CEO and Founder of Benchmark Wealth Management, an independent RIA affiliated with LPL Financial based in Memphis that oversees nearly $340 million in assets under management for nearly 1,000 client households. Despite facing a cash flow squeeze during the 2008-2009 financial crisis, Nancy's experience led to significant changes in how she managed her firm's profit margins, enabling her to scale up her business to over 20 team members and avoid cash flow problems during the pandemic.

Listen in as Nancy shares her journey as a CFP professional, where she learned that a good income would not protect her from market drops, and how she transformed her money habits using Dave Ramsey's method and leveraged his SmartVestor program to grow her firm through referrals. We also discuss why she started an independent firm with LPL, how the decision ultimately shaped the way she treats her employees and led her to develop a 4-8 week in-depth hiring process to ensure each hire is a good fit, and why she believes in the importance of having employees who are not like her.

For show notes and more visit: https://www.kitces.com/324

Yonhee Choi Gordon is a Principal and the Chief Operating Officer of JMG Financial Group, an independent RIA based out of Chicago that oversees nearly $5 billion in assets under management for close to 1,500 households. What sets Yonhee apart is how, with her nearly four decades at JMG Financial Group, she has been instrumental in the company's succession plan and has personally recruited, trained, and retained the majority of the company's employees through a stringent hiring process to ensure alignment with the company's expectations and values.

Listen in as we delve into Yonhee's career, including how she has been such an integral part of the hiring, training, and development systems, and how she evaluates potential candidates based on the actual tasks of the job, and how JMG structures its leadership roles and share of ownership. We also discuss why Yonhee believes that inconsistent definitions of advisor roles are contributing to the financial industry's rising level of M&A deals, why she teaches younger advisors to find their ideal role by first understanding their personal values and culture, and how her definition of success has evolved over time to focus on the impact and value she provides in the lives of the employees she leads.

For show notes and more visit: https://www.kitces.com/323

Kent Skornia is the Founder of Krilogy, an independent RIA based out of St. Louis that oversees nearly $2 billion in assets under management for 1,800 client households. Having created an internal training system at Krilogy that focuses on mentorship and education, Kent joins the show today to share his insights into recruiting and developing advisors in the financial planning industry.

Listen in as he discusses his creation of the Krilogy Advisor Development System (KADS) as a proprietary training system for newer advisors to gain deeper knowledge in financial planning and grow their own book of business. You'll learn why the firm offers liquidity options for senior advisors to sell their book of business to Krilogy while still serving as an advisor, why Kent focused on building a values-based approach in the firm, and why he believes that new advisors should interview other newer advisors at their prospective firms to ensure a good fit.

For show notes and more visit: https://www.kitces.com/322

Danqin Fang is a Lead Advisor for Austin Asset, an independent RIA based out of Austin, Texas, that oversees more than $1.3 billion in assets under management for nearly 400 client households. Danqin stands out for her intentional career path in the financial services industry that involved her leaving China, learning a new language and culture in the U.S., getting a Master's in Financial Planning, and creating opportunities for herself through industry associations and networking.

In this episode, she shares her journey to Lead Advisor, from connecting with the description of a CFP professional after a Google search to leaving China and immigrating to the U.S. to pursue her CFP marks and having the opportunity to follow a clear career path in finance. You'll hear about how she navigated the complexities of relocating to another country and leveraged cultural differences to better connect with clients, how she used networking opportunities to get connected with the right people in the industry (and ultimately find better jobs), and why it's important for newer and younger advisors to get clear on their vision of the future so they can work backward to figure out the next best step forward.

For show notes and more visit: https://www.kitces.com/321

Jim Dickson is the CEO and Founder of Sanctuary Wealth, an RIA platform with 80 partner firms in 29 states that collectively oversee nearly $25 billion in assets under management. Jim has successfully built an RIA platform in just 5 years through efficient management of hiring, staffing, and raising outside investor capital, while providing middle and back-office support for independent advisors and playing a unique role in helping them grow their businesses.

Listen in as Jim shares why he built the "Partnered Independence" platform to provide support systems for advisors who want to run their own practices, why he created a unique partnership structure where advisor practices are their own LLCs but are also IARs under the corporate RIA of Sanctuary Wealth, and why the firm has built a centralized data warehouse providing each advisor with their own level of business intelligence. We also discuss why Jim left the wirehouse world after 25 years and took a year-long trip around the world, how he's working through the challenges associated with rapid growth, and how the demand for independence among advisors surprised him despite his two decades in the wirehouse.

For show notes and more visit: https://www.kitces.com/320

Jim Niedzinski is the Co-Founder of Motive Wealth Advisors, an independent RIA based out of Detroit that oversees $250 million in assets under management for nearly 50 households. Jim and his partner have established a successful boutique firm that competes with larger firms to attract and retain ultra-high-net-worth families by implementing a unique client task management system beyond traditional CRM, ensuring their advice is followed by clients.

In this episode, Jim shares why he and his partner built their firm around Asana, a project management tool, instead of the traditional CRM system, as well as how he leveraged relationships with accountants, lawyers, and other professionals to gain a steady flow of referrals. He also talks about how they used those referrals to grow the firm from $0 in AUM to $250 million in less than 3 years and why he and his partner are intentional about serving only 25 clients each at a time.

For show notes and more visit: https://www.kitces.com/319

Ali Swart is a Partner and Managing Director for Waldron Private Wealth, a multi-family office based out of Pennsylvania that oversees nearly $3-billion in assets under management for 280 ultra-high-net-worth clients. Ali made a unique transition from a retail brokerage firm, where she served nearly 400 clients and was also responsible for acquiring more business, to a multi-family office where she works with specialized client relationship teams that limit the number of clients per advisor to no more than 10 at any given time.

Listen in as Ali discusses the "white glove" service offered by her firm, which serves ultra-high-net-worth families through specialized client relationship teams focusing on wealth planning, investing, and client service, and details the in-depth financial plan offering for prospects, which can take several weeks to months to develop and aims to foster strong relationships with clients. We also discuss Ali's personal journey, including her decision to leave her previous firm and negotiate for a formal maternity leave policy, her goal to become a partner by age 40, and the importance of maintaining alignment with her core values of family, finance, and fitness.

For show notes and more visit: https://www.kitces.com/318

Jennifer Climo is the CEO and a Senior Advisor for Milestone Financial Planning, an independent RIA based out of New Hampshire that oversees $360-million in assets under management for 225 households. Despite already having a successful solo practice, Jennifer decided to merge with another solo practitioner when an opportunity presented itself during an unusual crisis, and she took on the challenge of managing the complex business dynamics that came with this decision in order to achieve her goal of expanding and growing her practice into a larger enterprise that would continue to thrive beyond her involvement.

Listen in as Jennifer shares why she merged her solo practice with another firm due to an opportunity that presented itself during an unusual crisis, how she created a unique succession plan that included a 15%-of-profits retirement payout, and how this succession plan ultimately led to a second merger that allowed Jennifer to continue growing and scaling her business. We also discuss why Jennifer created an operating agreement when she added a partner to her firm, how she used the challenges that arose during the mergers to improve efficiencies and increase profitability, and what has surprised her the most about running a multi-million revenue practice.

For show notes and more visit: https://www.kitces.com/317

Matt Sonnen is the founder and CEO of PFI Advisors, a consulting firm based out of Redondo Beach, California, that helps wirehouse advisors transition to independence and provides training and consulting services to the COOs of independent RIAs to help them develop and scale their advisory businesses. Matt and his wife have taken the knowledge and experience they gained from providing hands-on support to independent advisory firms to improve their operations, technology, and scalability, and turned it into a unique offering for Chief Operating Officers in the industry, dubbed the "COO Society."

Listen in as Matt shares what it takes to establish an independent advisory firm when it breaks away from a wirehouse, how he developed his "stand-up-from-scratch" breakaway experience to help RIA owners understand their operational strengths and weaknesses, and how his unique "COO Society" helps COOs become more well-rounded in their roles. We also discuss how Matt got started in his advisory career as a 22-year-old college grad, what led him to ultimately launch PFI Advisors, and how the unexpected illness and untimely death of his daughter impacted him and his wife during the early stages of his firm's launch.

For show notes and more visit: https://www.kitces.com/316

Lisa Brown is a Partner and Wealth Advisor for CI Brightworth, an RIA under the CI Financial umbrella with offices in Georgia and North Carolina that oversees nearly $5 billion in assets under management for over 1,500 households. By digging deeper into an existing firm niche focus of Coca-Cola employees within the organization, Lisa was able to write white papers for these employees that eventually built her expertise and client base within the company and led to referrals and growth from being so visible at the Coca-Cola offices.

Listen in as Lisa shares how she became known as a familiar and trusted financial expert in the Coca-Cola community, how she is now beginning to guide and train the next generation of advisors in the firm on how to become effective business developers, and how she was able to build her confidence and expertise as an advisor. We also discuss how she has been able to prioritize her work so she can regain more family time, as well as why she believes the key to her success now is measured by how much she can help younger advisors build their skills and confidence and find their own path to success.

For show notes and more visit: https://www.kitces.com/315

Sue Chesney is the owner of Delegated Planning, which offers virtual outsourced financial planning support to 55 advisory firms, and co-founder of Planning Zoo, an outsourced financial planning data entry business that helps current and recently graduated students from college CFP programs connect with advisory firms for paraplanner support. Through both of these firms Sue has pioneered one of the largest outsourced financial planning support firms in the country, and she shares her experience in witnessing how many advisory firms are scaling the delivery of their financial plans by separating the delivery of the plans from the creation of the plans.

Listen in as Sue shares why she launched Delegated Planning and Planning Zoo to help advisors find planning and data entry support, why she feels it is important to help new planners get real-world experience under their belts, and how advisors have been able to better align their fees with the financial planning offering by charging by the hour. We also discuss how she navigates cybersecurity and E&O risks of being an outsourced financial planning service provider, why she believes that newer advisors should consider the opportunity to start their own firm one day, and what she considers the key to her success.

For show notes and more visit: https://www.kitces.com/314

John Stokes is the Founder and CEO of John Stokes Financial, a hybrid advisory firm based out of California that oversees more than $400 million in AUM for 1,800 client households. John has built a really unique expertise in layoff transitions, and has leveraged corporate layoff workshops that he delivers to soon-to-be-laid-off employees. He has also built a niche focusing on helping employees go through their layoff transition, allowing him to capture the inevitable rollover and other financial planning opportunities that arise along the way.

Listen in as we discuss how John has established and built relationships with large companies, and then leveraged those relationships to be their expert in layoff transitions. You'll learn what led him to pursue this niche, how he has been able to achieve a steady stream of over a hundred in-person workshops a year and a steady flow of new clients in both bull and bear markets, and why he chooses not to charge for his workshops, but instead feels that it's his duty to provide goodwill and help people through trying times.

For show notes and more visit: https://www.kitces.com/313

Emily Rassam is the Senior Financial Planner for Archer Investment Management, a virtual independent RIA based out of Texas that oversees $170 million in assets under management for 170 households. After struggling in a position with ever-mounting responsibilities and pressure that kept her away from her family, Emily made it a priority to find a position that not only appreciated the expertise she brought to the table, but also allowed for a better work/life balance.

Listen in as Emily shares her experience working towards burnout at her previous firm, how this experience allowed her to get serious about finding a role that was ideal for her, and how she found her current firm and used key questions to determine whether they offered a positive work/life balance. We also discuss how she overcame imposter syndrome, how she became comfortable with shedding the typical stereotype of a financial planner focused on selling services, and why she believes that newer advisors should focus on the value they bring to clients rather than the amount of work they are doing.

For show notes and more visit: https://www.kitces.com/312

Terry Parham Jr. is the CFO and Co-Founder of Innovative Wealth Building, an independent RIA based out of Maryland that oversees nearly $330 million in assets under management for nearly 900 households. After almost failing out of the business because of a struggle to secure new clients in the first two years of his career, he changed his approach and within 18 months was one of the fastest-growing advisors in his entire company.

Listen in as Terry shares how the small pivot to asking prospects upfront to commit to making a referral—only after he had shown them real financial planning value—turned his career around. We also discuss why he took time to confer with colleagues and conduct research before deciding to go independent, how he used dinner seminars as a way to consistently get $ 3 million to $ 5 million of new assets under management with every event (that cost less than $2,000 to host), and how a simple tool early in his career helped him to gain confidence and better relay information and connect with clients.

For show notes and more visit: https://www.kitces.com/311

Natalie Taylor is the owner of Natalie Taylor Consulting Services, an independent virtual RIA, and the Head of Financial Advice for Monarch Money, a personal financial management tool that helps consumers track their spending and net worth. While working for a FinTech company, Natalie realized that the way to provide the greatest amount of impact and value to the end consumer is to collect the data, deliver the advice, and filter out the rest.

Listen in as Natalie shares how working for LearnVest inspired her to develop a framework for their financial advisors that focused on providing only the most impactful financial advice to help clients move forward, how she developed a brand voice to help advisors communicate advice to clients more consistently, and the catalyst that led to Natalie ultimately leaving LearnVest and dismantling the advice offering that she had originally built. We also discuss why she switched firms to get more hands-on mentoring and the opportunity to work with higher caliber clients, why it is important for newer and younger advisors to concentrate on getting clear on their values and then filtering their career choices accordingly, and why the key to her success has stemmed from developing her own personal list of six core values that she uses to filter major family and career decisions.

For show notes and more visit: https://www.kitces.com/310

Anh Tran is the Founder and Managing Partner for SageMint Wealth, a corporate LPL-affiliated RIA based out of California that oversees nearly $325 million for 195 clients. As a solo advisor, Anh differentiated her firm by leveraging the combination of a high-touch point concierge approach to client service with a unique investment management approach using very carefully chosen structured notes to differentiate her portfolio design from other advisors.

Listen in as Anh shares why her firm integrates structured notes into their client portfolios despite the extra time and work that is required to conduct extensive due diligence and analysis beforehand, and how they ladder the structured notes on a rolling quarterly basis so clients can continuously reinvest at then-current rates and features. We also discuss why Anh pivoted to become a CFP from a career as an attorney, why she remains a licensed attorney still, and how she was able to find a community that uplifts her by leveraging study groups while also helping to uplift other minorities in the financial services industry.

For show notes and more visit: https://www.kitces.com/309

Matthew Blocki is the CEO of Equilibrium Wealth Advisors, an independent RIA based in Pittsburgh, Pennsylvania that oversees more than $275 million in assets under management for 330 client households. Today Matthew joins the show to share why he and his firm decided to develop and then implement their pre-, during-, and post-meeting checklists as a way to create a more efficient process and better position themselves as their clients' personal CFOs offering a more concierge experience.

Listen in as Matthew shares how he leverages one-to-many recorded videos and online FAQs to increase his communication with existing clients on key issues, what he attributes the 4x growth of his firm to, and why he made the decision to break away from a large insurance company. You will learn why he decided to go the independent RIA route, how he narrowed down the number of clients he had without losing a significant amount of revenue, and how he formulated the client capacity targets for his advisory teams that he set to determine when to hire the next new advisor.

For show notes and more visit: https://www.kitces.com/308

Stacey Hyde is the President of Envision Financial Planning, an independent RIA that oversees nearly $200 million in assets under management for 206 client households. Stacey and her partner decided to drop their FINRA licenses and launch their own RIA to gain more flexibility and independence for the firm, and in this episode, we talk about why they decided to drop their broker-dealer licenses and drop out of the corporate RIA structure.

Listen in as Stacey explains what she did to simplify language for clients and help them better understand the firm's offerings, as well as why her firm implemented a fee schedule where the tiers have hard breakpoints after a certain threshold. You'll learn the processes she has put in place to more easily communicate the fee schedule to clients, how she and her firm built their client base by leveraging both client referrals and an advisor network that has many connections, and what helped Stacey to realize that she had a greater impact in her clients' lives than simply being their "advisor."

For show notes and more visit: https://www.kitces.com/307

Cean Kenefick-Rogers is the CEO and Co-Founder of Ironwood Wealth Management, an independent RIA based out of Arizona that oversees just under $550 million of assets under management for nearly 500 households. Cean and his partners inadvertently created a three-way struggle in the early days of their firm that forced them to seek third-party intervention, restructure their partnership roles and compensation, and ultimately unlock the next stage of business growth.

Listen in as Cean shares the journey that he and his partners look from brokerage firm to their own independent RIA, as well as how infighting within their firm nearly led to its dissolution—and how they ultimately managed to turn the firm around and scale the business to the next level of success. We also discuss Cean's role as CEO, including how he navigated having sole accountability and decision-making for the firm, how he adjusted his mindset from advisor to leader, and why he measures his success beyond his own contributions to the firm.

For show notes and more visit: https://www.kitces.com/306

Mindy Crary is the owner of Creative Money, an independent RIA based out of Seattle that offers a unique 12-month financial planning engagement that has allowed her firm to work with almost 400 households this year alone. Using organic marketing and harnessing the power of Google and Yelp, Mindy has been able to attract clients who are interested in a firm that will advise them without trying to sell them on anything else—and made it possible for her to profitably scale to nearly $1 million of revenue.

Listen in as Mindy shares the journey that led her to launching her current firm and offering advice-only services with a limited-time engagement, as well as how this structure has allowed her to serve a large number of clients comfortably while scaling her business and charging lower fees than other advisors. We also discuss how Mindy has been able to attract hundreds of leads without much marketing spend, how she was able to stick to her convictions and offer financial planning in a way that made sense for her (despite the doubts of others), and why she believes that the key to enjoying a career in financial planning has more to do with staying true to your core competencies than it does with building your own practice.

For show notes and more visit: https://www.kitces.com/305

Chad Chubb is the founder of WealthKeel, an independent virtual RIA based out of Tampa, Florida, that advises on over $100 million in assets for 110 households. Chad has not only implemented a "surge meeting" approach to meet with his ongoing clients, but he has also gone further to implement a "surge onboarding" approach, where he only takes on new clients twice per year.

Listen in as Chad shares the realization that led to the creation of his surge meeting and onboarding approach to the client experience that eliminates the risk of burnout and allows for him to more easily scale and control the growth of his practice. We also discuss how his pricing has evolved, why he is focused on expanding his team further so he can step into the CEO role, and why he still deals with imposter syndrome—despite the fast growth and success that he has achieved so far.

For show notes and more visit: https://www.kitces.com/304

Louis van der Merwe is the Director of Wealthup, an independent advice practice based out of Cape Town, South Africa that oversees the U.S. equivalent of almost $600 million in assets under management for 115 households. Louis and his partner initially developed a robo-advice technology prototype that automated client services, but after it failed to gain traction, they pivoted to a "fully human" financial planning practice instead.

Listen in as Louis shares his journey of developing—and then pivoting away from—the robo-advice prototype that he built with his partner, as well as why he ultimately decided to leave the firm he was at after they refused to purchase the prototype despite being interested in it. We also discuss why Louis feels that his young age gave him an advantage when starting his own firm, why he feels that running his firm is just as challenging today as it was when he first started, and how his definition of success has changed from the early days of his career.

For show notes and more visit: https://www.kitces.com/303

Libby Greiwe is the owner of The Efficient Advisor, a financial advisor coaching and consulting firm based out of Ohio that focuses on helping advisors run their businesses in less time and with less stress. She does this by coaching advisors on the efficiency system that she developed by living through it herself, having grown to a $1 million revenue practice that she was able to support with a lean team and working only 25 hours per week as a busy mom.

Listen in as Libby shares how she developed the system that she now coaches other advisors on, as well as how she was able to systematize the client experience. You'll learn why she decided to sell her firm and retire at the age of 37, how she was able to right-size her client load based on how much time and energy she spent with each client, and why it's important for advisors to find support in like-minded communities and work toward their own personal vision of success.

For show notes and more visit: https://www.kitces.com/302

Ramit Sethi is the author of the New York Times bestselling book, I Will Teach You To Be Rich, and the owner of the online platform of the same name that offers financial educational content so consumers can get refocused on their personal finances. In this episode, Ramit explains how he encourages people to spend extravagantly on the things they love so that they can enjoy their money throughout their life and not just after retirement. Ramit also shares why he is unapologetic about his brand and how he got comfortable charging thousands of dollars for his financial education programs.

Listen in as he describes how psychology plays a major role in the way people prioritize their finances, why he supports the use of financial advisors (but is critical about the traditional AUM), and what forced him to reevaluate his company's internal processes. You will learn what inspired Ramit to create a podcast that focused on couples and their money struggles, as well as why he feels it is important for younger advisors to find what makes them unique early on and market that uniqueness as a valuable differentiator when trying to find clients and build a successful practice.

For show notes and more visit: https://www.kitces.com/301

Joe Duran is a Partner and Head of Goldman Sachs Personal Financial Management, a national wealth management firm within Goldman Sachs that oversees more than $100 billion in assets under advisement for tens of thousands of client households. In this episode, Joe shares how he witnessed firsthand how the financial services industry is evolving as more banks and brokerage firms are implementing advisory services, how the shift of national firms into the advisory business is leading them to reach the next generation of clients, and why he feels that independent advisors are underestimating the power of a brand.

Listen in as Joe shares why he made the big decision for United Capital to be acquired by Goldman Sachs, as well as why he feels that financial advisors are doing a disservice to themselves if they are not utilizing Fintech to develop more efficient processes. You will learn what he believes is the real threat to advisory firms, the importance of finding a way to differentiate yourself through more specialized service offerings, and why he thinks we do not need to fear robo-advisors.

For show notes and more visit: https://www.kitces.com/300

Tim Regan is the founder of PrairieView Wealth Partners, a hybrid advisory firm based out of Illinois that oversees $100 million in assets under management for 190 households. Transitioning from an insurance agency model, Tim decided to focus his hybrid firm on faith-based planning—and he offers middle and back-office support to other financial advisory firms through a separate company that he restructured from his own back office.

Listen in as Tim shares how he first got comfortable with concentrating on faith-based planning despite today's often polarized environment, why he made the decision to offer back-office support under his Focus Forward business to other financial advisory firms (but keep his own marketing support in a full-time internal role), and why he decided to incorporate continuity agreements with his advisory firm under the PrairieView umbrella. We also discuss why he chose to join Thrivent Advisor Network after being a captive agent for Thrivent Financial for two decades and why he believes that it's important to hire the right people early—even if there is a fear of spending money.

For show notes and more visit: https://www.kitces.com/299

Carolyn Armitage is the President of Thrivent Advisor Network, an RIA platform that offers partnership and affiliate models for financial advisors and that oversees $6.5 billion in assets managed by over 20 affiliated independent advisories. She joins the show today to share how her experience developing strategies for broker-dealers to transition to advisory models has given her a unique perspective on the industry's ongoing evolution from brokerage to RIA platforms.

Listen in as Carolyn shares how she rose through the corporate ranks in the financial services industry and made her mark by becoming an established executor for major broker-dealers that wanted to add advisory models. You'll learn how she built a new training and development platform in just three short years, why that platform was eventually disbanded for being too successful, and how Carolyn faced head-on the challenges that arose as she was building new kinds of advisory platforms within firms that were often resistant to change.

For show notes and more visit: https://www.kitces.com/298

Andy Panko is the owner of Tenon Financial, a virtual independent RIA that oversees $70 million in assets under management for 43 retired client households. Andy was able to reach his client capacity goal in only two short years by leveraging a Facebook group that he created to share his expertise directly with the types of clients that he wanted to serve.

Listen in as Andy shares how he was able to leverage his Taxes in Retirement Facebook Group to grow his firm, how he inadvertently created a virtual firm through the process, and why he first structured his firm with a flat-fee model to clearly project his revenue potential. We also discuss how he was able to build his initial list of members to his Facebook group, why he created a list of advisors that have similar focuses to refer prospects to, and why he chose not to take on any more clients—even though his Facebook group is still gaining momentum.

For show notes and more visit: https://www.kitces.com/297

Ed Coambs is the founder of Healthy Love & Money, a financial therapy practice based out of North Carolina that helps families uncover and understand the roots of their underlying financial conflicts. Ed himself is a former financial advisor turned financial psychologist, and he utilizes couples therapy techniques to help his clients get to the root of the issues that may be blocking them from achieving their financial goals.

Listen in as Ed shares how he connects with clients on a deeper level so they can overcome their stalling points, as well as how he knows when he needs to refer a client out to a mental health professional. We also discuss his career trajectory, from firefighter to financial advisor to financial therapist, and how he overcame the challenges he faced launching his financial therapy business.

For show notes and more visit: https://www.kitces.com/296

Shari Greco Reiches is the Co-Founder and Chief Visionary Officer at Rappaport Reiches Capital Management, an independent RIA based out of Illinois that oversees more than $800 million in assets under management for 350 client households. After experiencing a life-changing incident, Shari created her 5-step framework and "CFO Family Checklist" that she now uses with her clients to help them stay focused on their financial plans and ensure that their plan is consistent with their personal values.

Listen in as Shari shares how she developed her "Maximize the Return on Life" framework and how her team built their "CFO Family Checklist" over time to identify planning issues to discuss with clients. You'll learn how they use these tools as a form of living financial plan to help their clients stay focused on their goals and values, how their Diamond Teams approach establishes clear roles for each team member, and how they use a combination of financial planning and a passive investment approach to gain more referrals.

For show notes and more visit: https://www.kitces.com/295

Neel Shah is the Founder of Shah Total Planning, which is a combination of an independent RIA and a law firm based out of New Jersey that oversees $57 million in assets under management for 50 households. Neel himself is an estate planning attorney turned financial advisor who offers a one-stop shop for advice while outsourcing his investments, leveraging his background as an attorney to generate referrals from centers of influence to help scale his growth.

Listen in as Neel shares how he transitioned from attorney to financial advisor, as well as why he went down the path of financial advice to develop deeper relationships with his clients. You'll hear why he views himself not as a career-changer, but as a career-adder, and how he has learned to get comfortable with the realities of building and scaling a business by aiming to make each year better than the last.

For show notes and more visit: https://www.kitces.com/294

Anna N'Jie-Konte is the founder of Dare to Dream Financial Planning, an independent RIA based out of the New York City that has grown to more than $400,000 in annual revenue in only 3 years by having a base of 32 ongoing clients and more than a dozen project-based planning clients who go through her one-day financial planning intensive. Anna has been able to accelerate her firm's growth by leveraging her reach through appearing on podcasts with sizeable audiences and by developing her own virtual conference that allows her to get in front of the audiences of financial influencers.

Listen in as Anna shares how she used a network of 19 financial influencers to get in front of more than 1,000 highly engaged prospects during her free 5-day virtual conference, and how she vets podcasts to appear on and targets those that have not directly featured financial experts previously. We also discuss why she decided to leave her position at a broker-dealer to launch her own firm and find better work/life balance, what she believes the keys are to creating a successful career path as a financial advisor, and why it's important to know when to ask for help to avoid serious burnout.

For show notes and more visit: https://www.kitces.com/293

Matthew Topley is the Founder and CIO of Lansing Street Advisors, an independent RIA based out of Pennsylvania that oversees $160 million in assets under management for 60 client households. Matthew has been able to differentiate his firm by offering high-net-worth clients the opportunity to diversify their investment portfolio by syndicating private real estate partnerships that directly purchase individual multi-unit rental properties.

In this episode, Matthew shares the realization he had that led him to diversify his own investments, as well as how he was introduced to truly passive income. Listen in to learn why he built his firm around financial planning advice (even though his background is in portfolio management), why he outsources much of his back-office services to focus specifically on conversations around financial planning advice and real estate investing opportunities, and how he uses tools and systems to execute on syndication deals on an ongoing basis throughout the year.

For show notes and more visit: https://www.kitces.com/292

Amy Irvine is the owner of Rooted Planning Group, an independent RIA based out of New York that oversees $67 million in assets under management for 175 households. Impressively, Amy has successfully managed the complexities of starting her own RIA focused on Gen X women despite seeing a very rapid expansion from 30 clients to over 100 clients in under 18 months.

Listen in as she shares what made her realize that there was an untapped opportunity to provide financial planning services to career-driven Gen X women, as well as how she gained a generous amount of referrals. We also discuss how Amy managed the rapid growth of her firm, including why she chose to stop taking on any new clients for 3 months and instead hired a coach to prioritize the mental health of her staff over the economic growth of her firm.

For show notes and more visit: https://www.kitces.com/291