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Bourbon Pursuit

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The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.
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The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.
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Published 2024-10-15

Whiskey Quickie: Bomberger's Declaration Bourbon (2024) Review

5 min
View
On this Whiskey Quickie by Bourbon Pursuit, we review Bomberger's Declaration Bourbon (2024). This non-age stated whiskey is 108 proof and $120 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
On this Whiskey Quickie by Bourbon Pursuit, we review Bomberger's Declaration Bourbon (2024). This non-age stated whiskey is 108 proof and $120 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-10-11

TWiB: Bardstown Bourbon Finishes Their Expansion, Barrell Craft Spirits 20-Year Toasted Bourbon, The Return of King of Kentucky for 2024

53 min
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It's This Week in Bourbon for October 11th 2024. Bardstown Bourbon Co finished their latest expansion, Barrell Craft Spirits releases a 20-Year Toasted Single Barrel Bourbon, and the return of King of Knetucky for 2024.

Show Notes:
  • Alcohol in Space at Whiskey Thief
  • Bardstown Boutbon Co finished their latest expansion
  • Pappy Palooza Pass or Play by Give270
  • Elijah Craig Bourbon Old Fashioned Week
  • Penelope Bourbon Founders Reserve List
  • Mint Julep Experiences launched Ireland Whiskey Tours
  • Vendome Copper & Brass Works has opened a new manufacturing facility
  • Castle & Key Distillery Cask Strength Wheated Bourbon
  • Old Potrero’s new California Cellar Series
  • Town Branch Imperium MMXXIV
  • High West Midwinter Night’s Dram Act 12
  • Barrell Craft Spirits 20-Year Toasted Single Barrel Bourbon
  • Chattanooga Whiskey Bottled in Bond Vintage Series: Fall 2020
  • Booker’s Batch 2024 03 Master Distillers Batch
  • Brother’s Bond 7-Year Old Bottled In Bond
  • Bardstown Bourbon with Blackberry Farm Brewery
  • Westward Whiskey Milestone Edition No. 2
  • King of Kentucky 2024
  • Old Overholt Extra Aged Cask Strength 11YR
  • Hard Truth Distilling Co French Oak Harvest Rye
  • Russell’s Reserve Single Rickhouse 2024 Camp Nelson B
  • @whiskeythiefdistilling @bardstownbourbonco @give270 @elijahcraig @penelopebourbon @castleandkey @barrellbourbon @brothersbond @hardtruthdistilling @russellsreserve
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
It's This Week in Bourbon for October 11th 2024. Bardstown Bourbon Co finished their latest expansion, Barrell Craft Spirits releases a 20-Year Toasted Single Barrel Bourbon, and the return of King of Knetucky for 2024.

Show Notes:
  • Alcohol in Space at Whiskey Thief
  • Bardstown Boutbon Co finished their latest expansion
  • Pappy Palooza Pass or Play by Give270
  • Elijah Craig Bourbon Old Fashioned Week
  • Penelope Bourbon Founders Reserve List
  • Mint Julep Experiences launched Ireland Whiskey Tours
  • Vendome Copper & Brass Works has opened a new manufacturing facility
  • Castle & Key Distillery Cask Strength Wheated Bourbon
  • Old Potrero’s new California Cellar Series
  • Town Branch Imperium MMXXIV
  • High West Midwinter Night’s Dram Act 12
  • Barrell Craft Spirits 20-Year Toasted Single Barrel Bourbon
  • Chattanooga Whiskey Bottled in Bond Vintage Series: Fall 2020
  • Booker’s Batch 2024 03 Master Distillers Batch
  • Brother’s Bond 7-Year Old Bottled In Bond
  • Bardstown Bourbon with Blackberry Farm Brewery
  • Westward Whiskey Milestone Edition No. 2
  • King of Kentucky 2024
  • Old Overholt Extra Aged Cask Strength 11YR
  • Hard Truth Distilling Co French Oak Harvest Rye
  • Russell’s Reserve Single Rickhouse 2024 Camp Nelson B
  • @whiskeythiefdistilling @bardstownbourbonco @give270 @elijahcraig @penelopebourbon @castleandkey @barrellbourbon @brothersbond @hardtruthdistilling @russellsreserve
  • Support this podcast on Patreon

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Published 2024-10-10

483 - What is Premium Bourbon?

49 min
View
The term premium has shifted a lot over the years. In regards of whiskey, just a few short years ago, that term was defined as any bottle over $50. I think we can all agree that $50 seems to an entrypoint into the mid-tier these days. In this episode, Fred, Ryan and myself, we talk about what we believe to be premium with how the market and economic conditions can effect the prices of your bottles.

Show Notes:
  • 00:00-The Evolution of Premium Whiskey
  • 05:54-Defining Premium: Price, Age, and Quality
  • 11:59-Market Dynamics: The Role of Distillers and Brands
  • 17:45-Consumer Perception: What Makes Whiskey Premium?
  • 24:05-The Impact of Packaging and Marketing on Premium Status
  • 30:08-Future Trends in the Premium Whiskey Market
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
The term premium has shifted a lot over the years. In regards of whiskey, just a few short years ago, that term was defined as any bottle over $50. I think we can all agree that $50 seems to an entrypoint into the mid-tier these days. In this episode, Fred, Ryan and myself, we talk about what we believe to be premium with how the market and economic conditions can effect the prices of your bottles.

Show Notes:
  • 00:00-The Evolution of Premium Whiskey
  • 05:54-Defining Premium: Price, Age, and Quality
  • 11:59-Market Dynamics: The Role of Distillers and Brands
  • 17:45-Consumer Perception: What Makes Whiskey Premium?
  • 24:05-The Impact of Packaging and Marketing on Premium Status
  • 30:08-Future Trends in the Premium Whiskey Market
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-10-08

Whiskey Quickie: Wyoming Whiskey Outryder Review

5 min
View
On this Whiskey Quickie by Bourbon Pursuit, we review Wyoming Whiskey Outryder (2024). This non-age stated whiskey is 100 proof and $85 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
On this Whiskey Quickie by Bourbon Pursuit, we review Wyoming Whiskey Outryder (2024). This non-age stated whiskey is 100 proof and $85 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-10-04

Behind The Pursuit: The Easy Button Pt. 2

39 min
View

Subscribe to Behind The Pursuit: From Bourbon to Brand

Ryan tackled these questions back on Episode 068, and with the feedback we got from listeners, we wanted to give Kenny an opportunity to chime in as well. Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer. 

We hit on:

  • How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that?
  • Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP? 
  • Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it?
  • What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan?
  • How do you continue to set the brand up for success with so many other brands continuing to develop around you?


and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description

Subscribe to Behind The Pursuit: From Bourbon to Brand

Ryan tackled these questions back on Episode 068, and with the feedback we got from listeners, we wanted to give Kenny an opportunity to chime in as well. Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer. 

We hit on:

  • How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that?
  • Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP? 
  • Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it?
  • What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan?
  • How do you continue to set the brand up for success with so many other brands continuing to develop around you?


and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-10-03

482 - The Distillery That Kept Waiting with Kyle Merklein of Ben Holladay

50 min
View
Ben Holiday is making some serious waves and it's really great to see a non-kentucky distiller starting to turn some heads. So it felt like it was time to hear more from the brand that has become a new favorite among many. We invited their master distiller, Kyle Merklein to come on the show. We talk about the history of the distillery and their intention on reviving the brand. There's a lot of intentional things they did when it came to marketing that made it appeal to so many and we find out how they were able to wait 6 years until they released their first bourbon.

Show Notes:
  • 00:00-Introduction to Bourbon Pursuit and Ben Holiday Distillery
  • 05:49-The Rise of Non-Kentucky Bourbon
  • 11:56-Kyle Merkline's Journey to Distilling
  • 17:56-The History of Ben Holiday Distillery
  • 24:06-Prohibition and Its Impact on Distilling
  • 29:47-The Distillation Process and Techniques
  • 36:09-The Importance of Aging and Waiting
  • 42:13-Marketing Strategies and Brand Growth
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
Ben Holiday is making some serious waves and it's really great to see a non-kentucky distiller starting to turn some heads. So it felt like it was time to hear more from the brand that has become a new favorite among many. We invited their master distiller, Kyle Merklein to come on the show. We talk about the history of the distillery and their intention on reviving the brand. There's a lot of intentional things they did when it came to marketing that made it appeal to so many and we find out how they were able to wait 6 years until they released their first bourbon.

Show Notes:
  • 00:00-Introduction to Bourbon Pursuit and Ben Holiday Distillery
  • 05:49-The Rise of Non-Kentucky Bourbon
  • 11:56-Kyle Merkline's Journey to Distilling
  • 17:56-The History of Ben Holiday Distillery
  • 24:06-Prohibition and Its Impact on Distilling
  • 29:47-The Distillation Process and Techniques
  • 36:09-The Importance of Aging and Waiting
  • 42:13-Marketing Strategies and Brand Growth
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-10-01

Whiskey Quickie: Rebel 10 Year Old Single Barrel Bourbon Review

3 min
View
On this Whiskey Quickie by Bourbon Pursuit, we review Rebel 10 Year Old Single Barrel Bourbon. This 10 year old bourbon is 100 proof and $100 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
On this Whiskey Quickie by Bourbon Pursuit, we review Rebel 10 Year Old Single Barrel Bourbon. This 10 year old bourbon is 100 proof and $100 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-09-27

TWiB: Wyoming Whiskey Names A New Master Blender, 2XO Releases the Sneakerhead Blend, Penelope Bourbon's Estate Collection

25 min
View
It's This Week in Bourbon for September 27th 2024. Wyoming Whiskey has a new Master Blender, 2XO Releases the Sneakerhead Blend and Penelope Bourbon introduces its new Estate Collection

Show Notes:
  • Chicken Cock Whiskey joins the KDA
  • Buffalo Trace Distiller for a Day Contest
  • Brendan Cook is Wyoming Whiskey's new Master Blender
  • True Story Bourbon and Rye
  • Town Branch Overproof
  • 2XO The Sneakerhead Blend
  • Penelope Bourbon Estate Collection
  • @wyomingwhiskey @buffalotracedistillery @chickencockwhiskey @2xowhiskey @truestorywhiskey @penelopebourbon
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
It's This Week in Bourbon for September 27th 2024. Wyoming Whiskey has a new Master Blender, 2XO Releases the Sneakerhead Blend and Penelope Bourbon introduces its new Estate Collection

Show Notes:
  • Chicken Cock Whiskey joins the KDA
  • Buffalo Trace Distiller for a Day Contest
  • Brendan Cook is Wyoming Whiskey's new Master Blender
  • True Story Bourbon and Rye
  • Town Branch Overproof
  • 2XO The Sneakerhead Blend
  • Penelope Bourbon Estate Collection
  • @wyomingwhiskey @buffalotracedistillery @chickencockwhiskey @2xowhiskey @truestorywhiskey @penelopebourbon
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-09-26

481 - Investing In Bourbon Barrels with Jeremy Kasler and Sara Havens of CaskX

57 min
View
As a listener of Bourbon Pursuit, you already know more than the average bourbon consumer that walks the aisles. We get into tons of different discussions that surround the whiskey industry and you've heard us talk about barrels that aren't owned by distilleries but sit on the books of brokers or middle-men. With the explosion of bourbon over the past few years, the cost to acquire those barrels from brokers has sky rocketed, and whenever there is an opportunity to make money, more people get into the game. Today, there are millions of barrels aging in warehouses that don't belong to brands but are done as investments for anybody willing to take the risk. It's really no different than the stock market and for that reason we have Jeremy Kasler and Sara Havens from Cask X join the show. We talk about the business model and how anyone with the some spare money can put their dollars into barrels of whiskey as an alternative investment. We go through the legal ramifications and the unrealized benefits of being a CaskX customer. We also talk about the current market where we are seeing a decline in prices and if that means all good things come to an end or if the market is still strong and is a good place to think about future investments.

Show Notes:
  • 00:00-Introduction to Bourbon Pursuit and Barrel Investment
  • 07:12-The Role of Whiskey Enthusiasts in Brand Success
  • 12:53-The Evolution of Barrel Brokering and Investment
  • 21:24-Understanding the Risks and Returns of Barrel Investments
  • 30:32-Market Trends and the Future of Bourbon
  • 40:15-Investor Profiles and Distillery Partnerships
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
As a listener of Bourbon Pursuit, you already know more than the average bourbon consumer that walks the aisles. We get into tons of different discussions that surround the whiskey industry and you've heard us talk about barrels that aren't owned by distilleries but sit on the books of brokers or middle-men. With the explosion of bourbon over the past few years, the cost to acquire those barrels from brokers has sky rocketed, and whenever there is an opportunity to make money, more people get into the game. Today, there are millions of barrels aging in warehouses that don't belong to brands but are done as investments for anybody willing to take the risk. It's really no different than the stock market and for that reason we have Jeremy Kasler and Sara Havens from Cask X join the show. We talk about the business model and how anyone with the some spare money can put their dollars into barrels of whiskey as an alternative investment. We go through the legal ramifications and the unrealized benefits of being a CaskX customer. We also talk about the current market where we are seeing a decline in prices and if that means all good things come to an end or if the market is still strong and is a good place to think about future investments.

Show Notes:
  • 00:00-Introduction to Bourbon Pursuit and Barrel Investment
  • 07:12-The Role of Whiskey Enthusiasts in Brand Success
  • 12:53-The Evolution of Barrel Brokering and Investment
  • 21:24-Understanding the Risks and Returns of Barrel Investments
  • 30:32-Market Trends and the Future of Bourbon
  • 40:15-Investor Profiles and Distillery Partnerships
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-09-24

Whiskey Quickie: 15 STARS Three Kings Whiskey Review

4 min
View
On this Whiskey Quickie by Bourbon Pursuit, we review 15 STARS Three Kings Whiskey. This 11 year old whiskey is 107 proof and $180 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
On this Whiskey Quickie by Bourbon Pursuit, we review 15 STARS Three Kings Whiskey. This 11 year old whiskey is 107 proof and $180 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Extract Knowledge
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Audio Web
Published 2024-09-20

TWiB: Flaviar Acquires Speakeasy Company, Maker's Mark 2024 Cellar Aged, Jimmy Russell Celebrates his 70th Anniversary

55 min
View
It's This Week in Bourbon for September 20th 2024. Flaviar has acquired competitor Speakeasy Company, Maker's Mark Releases its 2024 Cellar Aged and Wild Turkey master distiller Jimmy Russell celebrated his 70th anniversary with the company.

Show Notes:
  • Heaven Hill opens the Five Brothers Bar & Kitchen
  • Flaviar has acquired competitor Speakeasy Company
  • Premiership Rugby has signed a new partnership with Buffalo Trace
  • Tom Beckbe announces a collaboration with Pappy & Company
  • Brewzle Whiskey Festival in Opelika, taking place on October 12, 2024
  • Southern Star NFL 30th season with a Special Barrel Release
  • Dierks Bentley ROW 94
  • Lux Row Small Batch PX Sherry Cask Finish
  • Ole Smoky Distillery is teaming up with Jason Kelce
  • Wyoming Whiskey National Parks No. 4 and Old Faithful Straight Bourbon Whiskies
  • Milam & Greene Whiskey Unabridged Volume 3
  • Jack Daniel's Single Barrel Special Release Coy Hill Barrelhouse 8
  • Hidden Barn Organic Wheated Bourbon Whiskey
  • Wolves American Single Malt
  • Cedar Brook Wheated Bourbon
  • Silverbelly Whiskey limited single barrel
  • Hard Truth Distilling Co. announced the release of four limited reserve whiskeys
  • Filmland Spirits QUADRAFORCE
  • Maker’s Mark Cellar Aged 2024
  • Jimmy Russell’s 70th Anniversary 8 Year Old Bourbon
  • @heavenhilldistillery @buffalotracebourbon @tombeckbe @pappyandco @brewzle @dierksbentley @olesmokey @luxrow @milamandgreenewhiskey @makersmark @wildturkey @hidden_barn
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
It's This Week in Bourbon for September 20th 2024. Flaviar has acquired competitor Speakeasy Company, Maker's Mark Releases its 2024 Cellar Aged and Wild Turkey master distiller Jimmy Russell celebrated his 70th anniversary with the company.

Show Notes:
  • Heaven Hill opens the Five Brothers Bar & Kitchen
  • Flaviar has acquired competitor Speakeasy Company
  • Premiership Rugby has signed a new partnership with Buffalo Trace
  • Tom Beckbe announces a collaboration with Pappy & Company
  • Brewzle Whiskey Festival in Opelika, taking place on October 12, 2024
  • Southern Star NFL 30th season with a Special Barrel Release
  • Dierks Bentley ROW 94
  • Lux Row Small Batch PX Sherry Cask Finish
  • Ole Smoky Distillery is teaming up with Jason Kelce
  • Wyoming Whiskey National Parks No. 4 and Old Faithful Straight Bourbon Whiskies
  • Milam & Greene Whiskey Unabridged Volume 3
  • Jack Daniel's Single Barrel Special Release Coy Hill Barrelhouse 8
  • Hidden Barn Organic Wheated Bourbon Whiskey
  • Wolves American Single Malt
  • Cedar Brook Wheated Bourbon
  • Silverbelly Whiskey limited single barrel
  • Hard Truth Distilling Co. announced the release of four limited reserve whiskeys
  • Filmland Spirits QUADRAFORCE
  • Maker’s Mark Cellar Aged 2024
  • Jimmy Russell’s 70th Anniversary 8 Year Old Bourbon
  • @heavenhilldistillery @buffalotracebourbon @tombeckbe @pappyandco @brewzle @dierksbentley @olesmokey @luxrow @milamandgreenewhiskey @makersmark @wildturkey @hidden_barn
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-09-19

480 - Do Whiskey Festivals Show The Health of Bourbon? on Bourbon Community Roundtable #98

58 min
View
On this Bourbon Community Roundtable, we discuss the latest that happened at Kentucky Bourbon Festival and how this could resurge and fuel the growth of bourbon.

Show Notes:
  • 00:00-Celebrating Milestones in Bourbon Podcasting
  • 01:02-The State of Bourbon Festivals and Industry Health
  • 04:56-Reflections on Regrets in Bourbon and Career Choices
  • 09:59-The Excitement of Bourbon Community Roundtable
  • 19:57-The Role of Festivals in Bourbon Culture
  • 30:06-Consumer Engagement and the Future of Bourbon Festivals
  • 39:45-The Health of the Bourbon Category and Market Trends
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
On this Bourbon Community Roundtable, we discuss the latest that happened at Kentucky Bourbon Festival and how this could resurge and fuel the growth of bourbon.

Show Notes:
  • 00:00-Celebrating Milestones in Bourbon Podcasting
  • 01:02-The State of Bourbon Festivals and Industry Health
  • 04:56-Reflections on Regrets in Bourbon and Career Choices
  • 09:59-The Excitement of Bourbon Community Roundtable
  • 19:57-The Role of Festivals in Bourbon Culture
  • 30:06-Consumer Engagement and the Future of Bourbon Festivals
  • 39:45-The Health of the Bourbon Category and Market Trends
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-09-17

Whiskey Quickie: Woodinville 8 Year Bourbon Review

5 min
View
On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville 8 Year Bourbon Bourbon. This 8 year old bourbon is 100 proof and $140 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville 8 Year Bourbon Bourbon. This 8 year old bourbon is 100 proof and $140 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Extract Knowledge
Listen elsewhere
Audio Web
Published 2024-09-13

Behind The Pursuit: The Easy Button

40 min
View

Subscribe to Behind The Pursuit: From Bourbon to Brand

Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza, and we thought they'd made for a great episode for Ryan while Kenny was out. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer. 

We hit on:

  • How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that?
  • Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP? 
  • Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it?
  • What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan?


and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description

Subscribe to Behind The Pursuit: From Bourbon to Brand

Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza, and we thought they'd made for a great episode for Ryan while Kenny was out. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer. 

We hit on:

  • How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that?
  • Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP? 
  • Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it?
  • What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan?


and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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Published 2024-09-12

479 - Public Relations: The Not So Hidden Side of Bourbon with Dave Karraker of Raptor PR

69 min
View
One thing I love about what we do in this show is that we continue to explore new and interesting angles of the bourbon world. And one that always gets overlooked is the role of public relations. All major corporations have contracts with PR firms where it's their responsibility to get eyeballs on every new release, get butts in seats at events, and make some kind of commotion about their whiskey. To explore this topic, I've invited Dave Karrakur on the show. He's an industry veteran who has done PR his entire career at places like Sega and Campari but has now ventured off on his own with Raptor Communications. We talk about the stress that PR feels when it comes time to put out a new release, how to get it in front of the right audience and get words in articles like Forbes, and how do you response to a client when something just completely flops.

Show Notes:
  • 00:00-Introduction and the Role of PR in the Bourbon Industry
  • 06:28-Exploring a New Angle: Public Relations in the Bourbon World
  • 10:26-Guest's Background in PR and the Drinks Business
  • 18:55-The Need for PR and Creating a Compelling Narrative
  • 25:25-Navigating the Changing Media Landscape
  • 31:39-Rising Above the Clutter: Detail and Engagement
  • 32:35-Building Whiskey Brands through PR
  • 34:02-Measuring the Impact of PR
  • 35:00-The Value of Third-Party Endorsements
  • 37:16-Building Relationships with Journalists and Influencers
  • 39:32-Navigating Social Media Platforms for Whiskey Marketing
  • 44:11-Distribution Challenges and On-Shelf Presence
  • 46:04-Strategies for Sending Samples to Reviewers
  • 48:55-Maintaining a Cadence of PR Activities
  • 50:17-Dealing with Negative Reviews
  • 55:03-The Complex and Stressful Nature of Whiskey PR
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
One thing I love about what we do in this show is that we continue to explore new and interesting angles of the bourbon world. And one that always gets overlooked is the role of public relations. All major corporations have contracts with PR firms where it's their responsibility to get eyeballs on every new release, get butts in seats at events, and make some kind of commotion about their whiskey. To explore this topic, I've invited Dave Karrakur on the show. He's an industry veteran who has done PR his entire career at places like Sega and Campari but has now ventured off on his own with Raptor Communications. We talk about the stress that PR feels when it comes time to put out a new release, how to get it in front of the right audience and get words in articles like Forbes, and how do you response to a client when something just completely flops.

Show Notes:
  • 00:00-Introduction and the Role of PR in the Bourbon Industry
  • 06:28-Exploring a New Angle: Public Relations in the Bourbon World
  • 10:26-Guest's Background in PR and the Drinks Business
  • 18:55-The Need for PR and Creating a Compelling Narrative
  • 25:25-Navigating the Changing Media Landscape
  • 31:39-Rising Above the Clutter: Detail and Engagement
  • 32:35-Building Whiskey Brands through PR
  • 34:02-Measuring the Impact of PR
  • 35:00-The Value of Third-Party Endorsements
  • 37:16-Building Relationships with Journalists and Influencers
  • 39:32-Navigating Social Media Platforms for Whiskey Marketing
  • 44:11-Distribution Challenges and On-Shelf Presence
  • 46:04-Strategies for Sending Samples to Reviewers
  • 48:55-Maintaining a Cadence of PR Activities
  • 50:17-Dealing with Negative Reviews
  • 55:03-The Complex and Stressful Nature of Whiskey PR
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-09-10

Whiskey Quickie: Four Roses 2024 Limited Edition Small Batch Bourbon Review

6 min
View
On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses 2024 Limited Edition Small Batch Bourbon. This 12-20 year old bourbon is 108.2 proof and $225 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses 2024 Limited Edition Small Batch Bourbon. This 12-20 year old bourbon is 108.2 proof and $225 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-09-06

TWiB: The Kentucky Castle Will Be A $92.5M Distillery, Bardstown Bourbon Co. Has Two New Releases, Booker’s Bourbon The Reserves

27 min
View
It's This Week in Bourbon for September 6th 2024. The Kentucky Castle will transform into a new $92.5 million distillery, Bardstown Bourbon Co. has two new releases, and the first innovation coming from Booker’s Bourbon since 2019 – Booker’s Bourbon ‘The Reserves’

Show Notes:
  • 5th Annual Whisk(e)y Festival “Premier Drams” at Jack Rose
  • The Kentucky Castle will transform into a new $92.5 million distillery
  • Bardstown Bourbon Co. has two new releases
  • Proof and Wood BlameCanada
  • Truth Straight Rye Whiskey from Hard Truth
  • Booker’s Bourbon ‘The Reserves’.
  • @jackroseindc @bardstownbourbonco @hardtruthspirits @proofandwood @beamgeneration8
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
It's This Week in Bourbon for September 6th 2024. The Kentucky Castle will transform into a new $92.5 million distillery, Bardstown Bourbon Co. has two new releases, and the first innovation coming from Booker’s Bourbon since 2019 – Booker’s Bourbon ‘The Reserves’

Show Notes:
  • 5th Annual Whisk(e)y Festival “Premier Drams” at Jack Rose
  • The Kentucky Castle will transform into a new $92.5 million distillery
  • Bardstown Bourbon Co. has two new releases
  • Proof and Wood BlameCanada
  • Truth Straight Rye Whiskey from Hard Truth
  • Booker’s Bourbon ‘The Reserves’.
  • @jackroseindc @bardstownbourbonco @hardtruthspirits @proofandwood @beamgeneration8
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-09-05

478 - What Are New Bourbon Drinkers Thinking? with Justin Kingery and Brian Sekelsky

74 min
View
I've been around bourbon as a more than a light bystander for more than a decade. We talk on the show all the time about how we got to know bourbon at a good time but today we get our reality check. I put a message out on a local facebook group in Louisville asking for anyone who has gotten into bourbon in less than a year to send me a message about coming on the show to give us their perspective because I want to know what goes through the mind of today's new bourbon drinker. Brian Sekelsky and Justin Kingery are two new bourbon enthusiasts and we dive into the factors that have influenced their buying habits. We touch on the variety of bourbons available today, including finishes, and the their openness to trying new things instead of chasing what's popular.

Show Notes:
  • Above the Char with Fred Minnick (@fredminnick) talks about
  • Woodford Double Oak and Blanton's are mentioned as gateway bourbons
  • Cocktails played a role in their bourbon journey, with the Old Fashioned being a favorite.
  • Finding rare bottles and sharing their bourbon experiences with others brings excitement and enjoyment.
  • Personal taste and experimentation are key in the bourbon journey. Intrigue, emotion, and consistency are key factors in the speaker's bourbon collection.
  • We value the experience and emotional connection with bourbon.
  • Social media, YouTube channels, and Facebook groups play a role in shaping the intrigue.
  • We're skeptical about opening expensive bottles and considers price when making purchasing decisions.
  • Label recognition and bottle design influence the speaker's purchasing decisions.
  • The variety of bourbons available today, including finishes, offers new and interesting experiences.
  • We touch on the importance of truth in advertising in the bourbon industry.
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
I've been around bourbon as a more than a light bystander for more than a decade. We talk on the show all the time about how we got to know bourbon at a good time but today we get our reality check. I put a message out on a local facebook group in Louisville asking for anyone who has gotten into bourbon in less than a year to send me a message about coming on the show to give us their perspective because I want to know what goes through the mind of today's new bourbon drinker. Brian Sekelsky and Justin Kingery are two new bourbon enthusiasts and we dive into the factors that have influenced their buying habits. We touch on the variety of bourbons available today, including finishes, and the their openness to trying new things instead of chasing what's popular.

Show Notes:
  • Above the Char with Fred Minnick (@fredminnick) talks about
  • Woodford Double Oak and Blanton's are mentioned as gateway bourbons
  • Cocktails played a role in their bourbon journey, with the Old Fashioned being a favorite.
  • Finding rare bottles and sharing their bourbon experiences with others brings excitement and enjoyment.
  • Personal taste and experimentation are key in the bourbon journey. Intrigue, emotion, and consistency are key factors in the speaker's bourbon collection.
  • We value the experience and emotional connection with bourbon.
  • Social media, YouTube channels, and Facebook groups play a role in shaping the intrigue.
  • We're skeptical about opening expensive bottles and considers price when making purchasing decisions.
  • Label recognition and bottle design influence the speaker's purchasing decisions.
  • The variety of bourbons available today, including finishes, offers new and interesting experiences.
  • We touch on the importance of truth in advertising in the bourbon industry.
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-09-03

Whiskey Quickie: Dancing Goat Distillery: Tommy's Malted Bangdog Blended Bourbon Review

4 min
View
On this Whiskey Quickie by Bourbon Pursuit, we review Dancing Goat Distillery Release 005: Tommy's Malted Bangdog Blended Bourbon. This 8 year old whiskey is 109.8 proof and $60 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
On this Whiskey Quickie by Bourbon Pursuit, we review Dancing Goat Distillery Release 005: Tommy's Malted Bangdog Blended Bourbon. This 8 year old whiskey is 109.8 proof and $60 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-08-30

TWiB: Whiskey Thief Plans Location in NuLu, Alaska Allows DTC Shipping for Spirits, 18th Edition of the Parker’s Heritage Collection

38 min
View

It's This Week in Bourbon for August 30th 2024. Whiskey Thief is opening a new spot in NuLu, Alaska Senate Bill 9 goes into effect which allows direct to consumer shipping, Heaven Hill Distillery announced today the release of the 18th edition of the Parker’s Heritage Collection.


Show Notes:

  • Mash Maker’s Experience at Casey Jones Distillery
  • Whiskey Thief Plans Location in NuLu
  • LF Heritage Distillery Co joins KDA
  • Alaska Allows DTC Shipping for Spirits
  • Barrel Global partner with Still Austin Whiskey Co
  • Pursuit United Double Oaked Rye
  • Derek Trucks Ass Pocket Whiskey
  • Cream of Kentucky Two New Releases
  • Little Book The Infinite Edition 1
  • 18th edition of the Parker’s Heritage Collection
  • @caseyjonesdistillery @whiskeythiefdistilling @stillatx @pursuitspirits @beamgeneration8
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description

It's This Week in Bourbon for August 30th 2024. Whiskey Thief is opening a new spot in NuLu, Alaska Senate Bill 9 goes into effect which allows direct to consumer shipping, Heaven Hill Distillery announced today the release of the 18th edition of the Parker’s Heritage Collection.


Show Notes:

  • Mash Maker’s Experience at Casey Jones Distillery
  • Whiskey Thief Plans Location in NuLu
  • LF Heritage Distillery Co joins KDA
  • Alaska Allows DTC Shipping for Spirits
  • Barrel Global partner with Still Austin Whiskey Co
  • Pursuit United Double Oaked Rye
  • Derek Trucks Ass Pocket Whiskey
  • Cream of Kentucky Two New Releases
  • Little Book The Infinite Edition 1
  • 18th edition of the Parker’s Heritage Collection
  • @caseyjonesdistillery @whiskeythiefdistilling @stillatx @pursuitspirits @beamgeneration8
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-08-29

477 - Creating Viral Bourbon Content with TJ Gamble of Brewzle

56 min
View
In the past two years if you've found yourself scrolling on TikTok or YouTube Shorts, then I'm almost certain you've seen a video by the man that goes by Brewzle. TJ Gamble is the man that goes by Brewzle and he's been a media powerhouse. He's grown his following from just a few thousand subscribers to over a million across all his social channels. He takes a different approach to his videos where it's more about entertainment rather than full blown education. TJ happened to be in Louisville picking some Pursuit United barrels so I invited him to sit down and have a chat about his content and what cheat codes he used to grow a following at such a rapid pace. We discuss how he got into whiskey and the types of content that work well for his fans and how he transitioned from short-form videos to doing more full-length content and trying to start a lawn mower with weller full proof.

Show Notes:
  • Above the Char with Fred Minnick (@fredminnick) talks about
  • Where did the name Brewzle originate?
  • What piqued your interest in bourbon?
  • Can you explain the idea of the lawn mower with Weller?
  • How did you decide to approach and build your content?
  • Have you seen more success with a certain type of video?
  • Do people feel like your hunting videos are staged?
  • Is your audience looking for hidden gems or stuff from the big 6?
  • What is your cheat code to amassing your audience?
  • What's the long term strategy to growing further?
  • Do you feel Kentucky bourbon has become boring?
  • Is there a certain price point that people find attractive in your content?
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
In the past two years if you've found yourself scrolling on TikTok or YouTube Shorts, then I'm almost certain you've seen a video by the man that goes by Brewzle. TJ Gamble is the man that goes by Brewzle and he's been a media powerhouse. He's grown his following from just a few thousand subscribers to over a million across all his social channels. He takes a different approach to his videos where it's more about entertainment rather than full blown education. TJ happened to be in Louisville picking some Pursuit United barrels so I invited him to sit down and have a chat about his content and what cheat codes he used to grow a following at such a rapid pace. We discuss how he got into whiskey and the types of content that work well for his fans and how he transitioned from short-form videos to doing more full-length content and trying to start a lawn mower with weller full proof.

Show Notes:
  • Above the Char with Fred Minnick (@fredminnick) talks about
  • Where did the name Brewzle originate?
  • What piqued your interest in bourbon?
  • Can you explain the idea of the lawn mower with Weller?
  • How did you decide to approach and build your content?
  • Have you seen more success with a certain type of video?
  • Do people feel like your hunting videos are staged?
  • Is your audience looking for hidden gems or stuff from the big 6?
  • What is your cheat code to amassing your audience?
  • What's the long term strategy to growing further?
  • Do you feel Kentucky bourbon has become boring?
  • Is there a certain price point that people find attractive in your content?
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-08-27

Whiskey Quickie: BBC Collaborative Series Amrut Barrel Finished Whiskey Review

7 min
View

On this Whiskey Quickie by Bourbon Pursuit, we review BBC Collaborative Series Amrut Barrel Finished Whiskey. This 8-14 year old whiskey is 110 proof and $160 MSRP. Let us know what you think. Cheers!


DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description

On this Whiskey Quickie by Bourbon Pursuit, we review BBC Collaborative Series Amrut Barrel Finished Whiskey. This 8-14 year old whiskey is 110 proof and $160 MSRP. Let us know what you think. Cheers!


DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-08-23

TWiB: American Whiskey Winning In The On-premise, New York Allows DTC Shipping for Spirits, Old Forester Announces Birthday Bourbon

34 min
View

It's This Week in Bourbon for August 23rd 2024. American whiskey is gaining market share in the US with the on-premise, New York signs into law direct to consumer shipping for spirits, and Old Forester announces birthday bourbon


Show Notes:

  • UK gets $101.8 revenue boost this thanks to Taylor Swift’s The Eras Tour.
  • CGA’s On Premise Measurement data has revealed that American whiskey is gaining market share
  • government lawyers appealed the ruling that allowed at-home distilling
  • New York opens up direct-to-consumer shipping
  • Evan Williams Bourbon announced a new partnership with Learfield Media
  • Beyoncé Knowles-Carter has joined forces with Moët Hennessy to create SirDavis
  • Blood Oath Trilogy – Third Edition
  • Redemption Sur Lee Straight Rye Whiskey
  • Uncle Nearest Lost Chapter 1 - 777’
  • Baker’s Bourbon 13YO
  • Bardstown Origin High Wheat
  • Penelope Valencia
  • Raconteur Rye Brazen
  • Old Forester Birthday Bourbon

  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description

It's This Week in Bourbon for August 23rd 2024. American whiskey is gaining market share in the US with the on-premise, New York signs into law direct to consumer shipping for spirits, and Old Forester announces birthday bourbon


Show Notes:

  • UK gets $101.8 revenue boost this thanks to Taylor Swift’s The Eras Tour.
  • CGA’s On Premise Measurement data has revealed that American whiskey is gaining market share
  • government lawyers appealed the ruling that allowed at-home distilling
  • New York opens up direct-to-consumer shipping
  • Evan Williams Bourbon announced a new partnership with Learfield Media
  • Beyoncé Knowles-Carter has joined forces with Moët Hennessy to create SirDavis
  • Blood Oath Trilogy – Third Edition
  • Redemption Sur Lee Straight Rye Whiskey
  • Uncle Nearest Lost Chapter 1 - 777’
  • Baker’s Bourbon 13YO
  • Bardstown Origin High Wheat
  • Penelope Valencia
  • Raconteur Rye Brazen
  • Old Forester Birthday Bourbon

  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-08-22

476 - Which Fall Releases Are Always Good? on Bourbon Community Roundtable #97

69 min
View

On this roundtable we talk about upcoming fall releases and which ones have always been consistently reliable while others seem to miss.


Show Notes:

  • Above the Char with Fred Minnick (@fredminnick) asks if Kenny is a steak, what would it be?
  • What are the fall releases that always hit?

  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description

On this roundtable we talk about upcoming fall releases and which ones have always been consistently reliable while others seem to miss.


Show Notes:

  • Above the Char with Fred Minnick (@fredminnick) asks if Kenny is a steak, what would it be?
  • What are the fall releases that always hit?

  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Audio Web
Published 2024-08-20

Whiskey Quickie: Little Book Chapter 8 “Path Not Taken” Whiskey Review

5 min
View
On this Whiskey Quickie by Bourbon Pursuit, we review Little Book Chapter 8 “Path Not Taken”. This 4-18 year old whiskey is 118.2 proof and $160 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
On this Whiskey Quickie by Bourbon Pursuit, we review Little Book Chapter 8 “Path Not Taken”. This 4-18 year old whiskey is 118.2 proof and $160 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-08-16

TWiB: KDA Joins The World Spirits Alliance, TikTok Allows Alcohol Advertising, Michter’s US1 Toasted Barrel Finish Bourbon

25 min
View
It's This Week in Bourbon for August 16th 2024. Kentucky Distillers’ Association has been inducted into the prestigious World Spirits Alliance. Social media giant TikTok has quietly updated its advertising policy to allow alcohol adverts. Michter’s will is bringin back its US*1 Toasted Barrel Finish Bourbon

Show Notes:
  • Castle & Key Distillery and GiantMouse Knives
  • Kentucky Distillers’ Association (KDA) has been inducted into the World Spirits Alliance
  • TikTok has updated its advertising policy to allow alcohol adverts
  • Remus Repeal Reserve Series VIII Straight Bourbon Whiskey
  • Milam & Greene Whiskey Roadrunner Single Barrel Bourbon
  • Chattanooga Whiskey Russian River Pinot Cask Finished
  • Jack Daniel’s Heroes Selection Single Barrel Barrel Proof Tennessee Rye Whiskey
  • Blue Note Bourbon Honey Rye Cask
  • Michter’s US*1 Toasted Barrel Finish Bourbon
  • @castleandkey @remusbourbon @milamandgreenewhiskey @chattwhiskey @jackdaniels_us @bluenotebourbon @michterswhiskey
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
It's This Week in Bourbon for August 16th 2024. Kentucky Distillers’ Association has been inducted into the prestigious World Spirits Alliance. Social media giant TikTok has quietly updated its advertising policy to allow alcohol adverts. Michter’s will is bringin back its US*1 Toasted Barrel Finish Bourbon

Show Notes:
  • Castle & Key Distillery and GiantMouse Knives
  • Kentucky Distillers’ Association (KDA) has been inducted into the World Spirits Alliance
  • TikTok has updated its advertising policy to allow alcohol adverts
  • Remus Repeal Reserve Series VIII Straight Bourbon Whiskey
  • Milam & Greene Whiskey Roadrunner Single Barrel Bourbon
  • Chattanooga Whiskey Russian River Pinot Cask Finished
  • Jack Daniel’s Heroes Selection Single Barrel Barrel Proof Tennessee Rye Whiskey
  • Blue Note Bourbon Honey Rye Cask
  • Michter’s US*1 Toasted Barrel Finish Bourbon
  • @castleandkey @remusbourbon @milamandgreenewhiskey @chattwhiskey @jackdaniels_us @bluenotebourbon @michterswhiskey
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-08-15

475 - Will There Ever Be A Shortage of Dusty Bourbon? with Brad Bonds and Shannon C Smith of Revival Vintage Spirits

59 min
View
One of those indulges that we find ourself in with this bourbon hobby is acquiring a few dusty bottles. And if you've never had a dusty bourbon before, then this episode will wet your appetite for one. There's so many aspects of it but can you imagine building a business off of a non-renewable resource like dusty bourbon? That's what we wanted to know so Brad Bonds and Shannon C Smith of Revival Vintage Spirits join the show. We talk about various aspects of the dusty bourbon market and collecting vintage spirits for sale such as strategies for acquiring dusty bottles, managing inventory and cash flow, vetting buyers, and dealing with potential fakes. We also touch on some legal things but also figuring out what brands stand out in the dusty market.

Show Notes:
  • Above the Char with Fred Minnick (@fredminnick) talks about whiskey going bad with only a small amount remaining.
  • What led you down the dusty bourbon rabbit hole?
  • Were you trying to buy and acquire dusty bourbon when you were at Cork 'n bottle?
  • What was your strategy on acquiring dusty bottles?
  • Are you scared about your inventory coming to an end?
  • How do you manage your cash flow?
  • How do you vet buyers and look for fakes?
  • Why don't you like to resell Van Winkle?
  • What has changed with the Kentucky Vintage law?
  • What is defined as a vintage spirit?
  • Are Beam decanters are good gateway for those getting started?
  • How do you choose what to open for the open tasting bar?
  • What percentage of your revenue is tastings vs full bottle sales?
  • How do you guide someone in buying a bottle if they have a budget?
  • What products today do you think will be great vintages tomorrow?
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
One of those indulges that we find ourself in with this bourbon hobby is acquiring a few dusty bottles. And if you've never had a dusty bourbon before, then this episode will wet your appetite for one. There's so many aspects of it but can you imagine building a business off of a non-renewable resource like dusty bourbon? That's what we wanted to know so Brad Bonds and Shannon C Smith of Revival Vintage Spirits join the show. We talk about various aspects of the dusty bourbon market and collecting vintage spirits for sale such as strategies for acquiring dusty bottles, managing inventory and cash flow, vetting buyers, and dealing with potential fakes. We also touch on some legal things but also figuring out what brands stand out in the dusty market.

Show Notes:
  • Above the Char with Fred Minnick (@fredminnick) talks about whiskey going bad with only a small amount remaining.
  • What led you down the dusty bourbon rabbit hole?
  • Were you trying to buy and acquire dusty bourbon when you were at Cork 'n bottle?
  • What was your strategy on acquiring dusty bottles?
  • Are you scared about your inventory coming to an end?
  • How do you manage your cash flow?
  • How do you vet buyers and look for fakes?
  • Why don't you like to resell Van Winkle?
  • What has changed with the Kentucky Vintage law?
  • What is defined as a vintage spirit?
  • Are Beam decanters are good gateway for those getting started?
  • How do you choose what to open for the open tasting bar?
  • What percentage of your revenue is tastings vs full bottle sales?
  • How do you guide someone in buying a bottle if they have a budget?
  • What products today do you think will be great vintages tomorrow?
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-08-13

Whiskey Quickie: Russell's Reserve 15 Year Old Bourbon Review

5 min
View
On this Whiskey Quickie by Bourbon Pursuit, we review Russell's Reserve 15 Year Old Bourbon. This 15 year old bourbon is 117.2 proof and $250 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
On this Whiskey Quickie by Bourbon Pursuit, we review Russell's Reserve 15 Year Old Bourbon. This 15 year old bourbon is 117.2 proof and $250 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Published 2024-08-09

TWiB: AB InBev Sells Master of Malt, Bourbon & Banter 30 Days of Bourbon Challenge, Woodinville Whiskey Co. 8 Year OId Bourbon

38 min
View
It's This Week in Bourbon for August 2nd 2024. AB InBev has sold Master of Malt, Bourbon & Banter will kick off National Bourbon Heritage Month with the 11th annual 30 Days of Bourbon Challenge, and Woodinville Whiskey Co. releases an 8 Year OId Bourbon.

Show Notes:
  • Mile High Spirits and World View send a barrel into the stratosphere
  • Bourbon & Banter 30 Days of Bourbon Challenge
  • AB InBev has sold Master of Malt
  • Newly revamped Additive Free Alliance, Inc
  • RD1 Spirits has hired a Research and Development Master Distiller
  • Town Branch Kentucky Straight Rye Whiskey
  • 2XO French Oak
  • Woodinville Whiskey 8 Year OId Straight Bourbon Whiskey
  • Four Roses Distillery 2024 Limited Edition Small Batch Bourbon
  • @milehighspiritsdistillery @bourbonbanter @rd1spirits @townbranchbourbon @2xowhiskey @woodinvillewhiskeyco @fourrosesbourbon
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
It's This Week in Bourbon for August 2nd 2024. AB InBev has sold Master of Malt, Bourbon & Banter will kick off National Bourbon Heritage Month with the 11th annual 30 Days of Bourbon Challenge, and Woodinville Whiskey Co. releases an 8 Year OId Bourbon.

Show Notes:
  • Mile High Spirits and World View send a barrel into the stratosphere
  • Bourbon & Banter 30 Days of Bourbon Challenge
  • AB InBev has sold Master of Malt
  • Newly revamped Additive Free Alliance, Inc
  • RD1 Spirits has hired a Research and Development Master Distiller
  • Town Branch Kentucky Straight Rye Whiskey
  • 2XO French Oak
  • Woodinville Whiskey 8 Year OId Straight Bourbon Whiskey
  • Four Roses Distillery 2024 Limited Edition Small Batch Bourbon
  • @milehighspiritsdistillery @bourbonbanter @rd1spirits @townbranchbourbon @2xowhiskey @woodinvillewhiskeyco @fourrosesbourbon
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-08-08

474 - Why Don't European Whiskey Drinkers Care About Bourbon? with Henrik Brandt and Linus Jonsson

63 min
View
A few months ago I came across an article on Vinepair that explained even though we are in the midst of a bourbon boom in American with everything feeling a modern day gold rush to collect every new bottle that comes out, it's the complete opposite in europe. Europeans aren't buying the bourbon boom. But why? To help dive into this, I figured we may as well go straight to the source and invite some europeans on the show. Henrik Brandt and Linus Jonsson are from Denmark and Sweden and give us an insight into what the bourbon scene looks like in their part of the world. We discuss the major issues with limited access, minimal marketing, stigma when compared to high age statement scotches, and how importing inflate prices.

Show Notes:
  • Above the Char with Fred Minnick (@fredminnick) talks about abolishing the three tier system.
  • How did you find bourbon even though you aren't from America?
  • What was the attraction to bourbon?
  • How hard has it been to spread the word of bourbon?
  • Is access the major issue why bourbon isn't proliferating?
  • Is there a stigma that exists about american whiskey?
  • Is the price too high when compared to scotch and how have the tariffs impacted it?
  • Are we ever going to have a culture shift?
  • Would having a celebrity backing help at all?
  • Why is blending more accepted?
  • How is bourbon marketed and how can you get the bottles sold off the shelf?
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
A few months ago I came across an article on Vinepair that explained even though we are in the midst of a bourbon boom in American with everything feeling a modern day gold rush to collect every new bottle that comes out, it's the complete opposite in europe. Europeans aren't buying the bourbon boom. But why? To help dive into this, I figured we may as well go straight to the source and invite some europeans on the show. Henrik Brandt and Linus Jonsson are from Denmark and Sweden and give us an insight into what the bourbon scene looks like in their part of the world. We discuss the major issues with limited access, minimal marketing, stigma when compared to high age statement scotches, and how importing inflate prices.

Show Notes:
  • Above the Char with Fred Minnick (@fredminnick) talks about abolishing the three tier system.
  • How did you find bourbon even though you aren't from America?
  • What was the attraction to bourbon?
  • How hard has it been to spread the word of bourbon?
  • Is access the major issue why bourbon isn't proliferating?
  • Is there a stigma that exists about american whiskey?
  • Is the price too high when compared to scotch and how have the tariffs impacted it?
  • Are we ever going to have a culture shift?
  • Would having a celebrity backing help at all?
  • Why is blending more accepted?
  • How is bourbon marketed and how can you get the bottles sold off the shelf?
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-08-06

Whiskey Quickie: Penelope Architect Build 10 Bourbon Review

4 min
View
On this Whiskey Quickie by Bourbon Pursuit, we review Penelope Architect Build 10. This non-age stated bourbon is 104 proof and $65 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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On this Whiskey Quickie by Bourbon Pursuit, we review Penelope Architect Build 10. This non-age stated bourbon is 104 proof and $65 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-08-02

TWiB: Tickets Are Almost Sold Out for KBF, Yellowstone Bourbon Limited Edition, Green River 1885

22 min
View
It's This Week in Bourbon for August 2nd 2024. Tickets are almost sold out for Kentucky Bourbon Festival, Yellowstone Bourbon Limited Edition features 7-year and 17-year aged bourbons, and Green River 1885 Kentucky Straight Bourbon Whiskey goes after the on-premise.

Show Notes:
  • Tickets are almost sold out for KBF
  • Whiskey House of Kentucky gets a $115 million syndicated credit facility
  • 15 STARS Three Kings Fine-Aged Whiskey
  • Yellowstone Bourbon Limited Edition
  • Green River 1885 Kentucky Straight Bourbon Whiskey
  • @kybourbonfest @ricky_15stars @yellowstonebourbon @greenriverdistillingco
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
It's This Week in Bourbon for August 2nd 2024. Tickets are almost sold out for Kentucky Bourbon Festival, Yellowstone Bourbon Limited Edition features 7-year and 17-year aged bourbons, and Green River 1885 Kentucky Straight Bourbon Whiskey goes after the on-premise.

Show Notes:
  • Tickets are almost sold out for KBF
  • Whiskey House of Kentucky gets a $115 million syndicated credit facility
  • 15 STARS Three Kings Fine-Aged Whiskey
  • Yellowstone Bourbon Limited Edition
  • Green River 1885 Kentucky Straight Bourbon Whiskey
  • @kybourbonfest @ricky_15stars @yellowstonebourbon @greenriverdistillingco
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-08-01

473 - Moments That Define Modern Bourbon History

66 min
View
Bourbon has a rich history but if you're drinking bourbon right now, you're not doing it because you just found out that a new category like single barrel was created. There are many moments that have now defined modern bourbon culture that have exponentially grown the category in the past 20 years. In this episode, Ryan, Fred, and myself come with a list of moments that we dive into and give our thoughts on what this meant. Some things we hit on are the high-end releases of Willett and the Antique Collection that spur super enthusiasts, how Maker's made national headlines from a proof change, and how social media has changed the landscape forever.

Show Notes:
  • Above the Char with Fred Minnick (@fredminnick) talks about the future of Bardstown Bourbon Company.
  • What did Four Roses do to help build bourbon?
  • What started the hyper whiskey geek attitude?
  • What special releases changed the landscape of bourbon?
  • How did Brown Forman take Woodford and Old Forester and resurrect the brands?
  • Did the proof debacle from Maker's make a big moment?
  • When did the bourbon media or message boards start making an impact?
  • How did secondary markets on facebook boost the category?
  • Do we feel something like Mad Men was a pivotal moment?
  • Pappygate took national headlines
  • How was Marianne being named the first woman master distillery play a role?
  • What lawsuits defined it?
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
Bourbon has a rich history but if you're drinking bourbon right now, you're not doing it because you just found out that a new category like single barrel was created. There are many moments that have now defined modern bourbon culture that have exponentially grown the category in the past 20 years. In this episode, Ryan, Fred, and myself come with a list of moments that we dive into and give our thoughts on what this meant. Some things we hit on are the high-end releases of Willett and the Antique Collection that spur super enthusiasts, how Maker's made national headlines from a proof change, and how social media has changed the landscape forever.

Show Notes:
  • Above the Char with Fred Minnick (@fredminnick) talks about the future of Bardstown Bourbon Company.
  • What did Four Roses do to help build bourbon?
  • What started the hyper whiskey geek attitude?
  • What special releases changed the landscape of bourbon?
  • How did Brown Forman take Woodford and Old Forester and resurrect the brands?
  • Did the proof debacle from Maker's make a big moment?
  • When did the bourbon media or message boards start making an impact?
  • How did secondary markets on facebook boost the category?
  • Do we feel something like Mad Men was a pivotal moment?
  • Pappygate took national headlines
  • How was Marianne being named the first woman master distillery play a role?
  • What lawsuits defined it?
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-07-30

Whiskey Quickie: Heaven Hill Grain to Glass Wheated Bourbon Review

4 min
View
On this Whiskey Quickie by Bourbon Pursuit, we review Heaven Hill Grain to Glass Wheated Bourbon. This 6 year old bourbon is 121 proof and $100 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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On this Whiskey Quickie by Bourbon Pursuit, we review Heaven Hill Grain to Glass Wheated Bourbon. This 6 year old bourbon is 121 proof and $100 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-07-26

TWiB: A Judge Favors Home Distilling, Austriailians Are Labeling Whiskey as Bourbon, Knob Creek Bourbon x Rye

37 min
View
It's This Week in Bourbon for July 26th 2024. A judge in texas agrees that you should be able to distill at home, Austrailia is under fire for labeling some whiskeys as bourbon, and Knob creek releases a bourbon and rye blend.

Show Notes:
  • A judge in texas agrees that you should be able to distill at home
  • Australian distillers are misleading consumers by wrongly labelling products as bourbon or whiskey
  • Speyside Bourbon Cooperage will invest $16.85 million to build a new stave mill
  • Larceny announced new packaging
  • Pernod Ricard establishes North American Distillers
  • Buffalo Trace Distillery Paris pop-up shop
  • Extended Stave Warehousing joins KDA
  • Rebel Bourbon sponsorship with the Premier Lacrosse League
  • Penelope’s Straight Rye Whiskey Toasted Series
  • Booker’s The Beam House Batch
  • Knob Creek Bourbon x Rye
  • Buzzard’s Roost bottled-in-bond bourbon
  • Elijah Craig Toasted Rye
  • Jack Daniel Distillery Series Selection #13
  • @larcenybourbon @buffalotracedistillery @rebelbourbon @penelopebourbon @knobcreek @buzzardsroostwhiskey @elijahcraig @jackdaniels_us
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
It's This Week in Bourbon for July 26th 2024. A judge in texas agrees that you should be able to distill at home, Austrailia is under fire for labeling some whiskeys as bourbon, and Knob creek releases a bourbon and rye blend.

Show Notes:
  • A judge in texas agrees that you should be able to distill at home
  • Australian distillers are misleading consumers by wrongly labelling products as bourbon or whiskey
  • Speyside Bourbon Cooperage will invest $16.85 million to build a new stave mill
  • Larceny announced new packaging
  • Pernod Ricard establishes North American Distillers
  • Buffalo Trace Distillery Paris pop-up shop
  • Extended Stave Warehousing joins KDA
  • Rebel Bourbon sponsorship with the Premier Lacrosse League
  • Penelope’s Straight Rye Whiskey Toasted Series
  • Booker’s The Beam House Batch
  • Knob Creek Bourbon x Rye
  • Buzzard’s Roost bottled-in-bond bourbon
  • Elijah Craig Toasted Rye
  • Jack Daniel Distillery Series Selection #13
  • @larcenybourbon @buffalotracedistillery @rebelbourbon @penelopebourbon @knobcreek @buzzardsroostwhiskey @elijahcraig @jackdaniels_us
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-07-25

472 - What Is Bourbon's Next Era? on Bourbon Community Roundtable #96

64 min
View
On this roundtable we talk about an article published on Breaking Bourbon and talk about the next era of bourbon. Are finishes over? Is wood experimenting coming next? Or are we looking at beyond the big six?

Show Notes:
  • Above the Char with Fred Minnick (@fredminnick) talks about the types of glasses he uses to drink
  • Are we done with finishes?
  • Are there any left?
  • What is the next era?
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
On this roundtable we talk about an article published on Breaking Bourbon and talk about the next era of bourbon. Are finishes over? Is wood experimenting coming next? Or are we looking at beyond the big six?

Show Notes:
  • Above the Char with Fred Minnick (@fredminnick) talks about the types of glasses he uses to drink
  • Are we done with finishes?
  • Are there any left?
  • What is the next era?
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

Extract Knowledge
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Audio Web
Published 2024-07-23

Whiskey Quickie: Heaven's Door Exploration Series 1 Bourbon Review

4 min
View
On this Whiskey Quickie by Bourbon Pursuit, we review Heaven's Door Exploration Series 1. This 5 year old finished bourbon is 108 proof and $80 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
On this Whiskey Quickie by Bourbon Pursuit, we review Heaven's Door Exploration Series 1. This 5 year old finished bourbon is 108 proof and $80 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-07-19

Behind The Pursuit: The History of Mellwood

43 min
View

Subscribe to Behind The Pursuit: From Bourbon to Brand

Our Pursuit Spirits Distillery here on Mellwood Ave sits on hallowed ground, being the original site of the Mellwood Distillery, and later, General Distillers Corporation of Kentucky. The Mellwood Distillery has a rich history dating back to 1865, and with the help of several folks in the industry, we've learned a bit about it and it's various ownership changes over the years. It produced brands like Mellwood Whisky, Kentucky Nectar, Derby Town, and Old Rampart, just to name a few. In today's episode, Kenny discusses the architecture, operations, and historical significance of the distillery, highlighting the importance of preserving and sharing bourbon history as we bring whiskey back to Mellwood Ave.

We hit on:

  • The origin of our site at 1700 Mellwood Ave
  • Uncovering the history, maps, & research
  • Mellwood Distillery and it's various labels
  • Preserving and sharing the bourbon history


and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Subscribe to Behind The Pursuit: From Bourbon to Brand

Our Pursuit Spirits Distillery here on Mellwood Ave sits on hallowed ground, being the original site of the Mellwood Distillery, and later, General Distillers Corporation of Kentucky. The Mellwood Distillery has a rich history dating back to 1865, and with the help of several folks in the industry, we've learned a bit about it and it's various ownership changes over the years. It produced brands like Mellwood Whisky, Kentucky Nectar, Derby Town, and Old Rampart, just to name a few. In today's episode, Kenny discusses the architecture, operations, and historical significance of the distillery, highlighting the importance of preserving and sharing bourbon history as we bring whiskey back to Mellwood Ave.

We hit on:

  • The origin of our site at 1700 Mellwood Ave
  • Uncovering the history, maps, & research
  • Mellwood Distillery and it's various labels
  • Preserving and sharing the bourbon history


and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-07-18

471 - Standing Out In A Crowded Market with Seth Benhaim of Broken Barrel

58 min
View
Starting a whiskey company is no easy task. And making youself stand out from everyone else, it's even harder. There are a handful of companies that supply most of the bourbon we see on the shelves and many of us fall into the trap of buying based off the packaging. However, with this show, we're able to go and find brands who are finding new fans based off their whiskey. Broken Barrel is one of those companies that is forging a new path and finishing their whiskey in such a unique way by rebuilding barrels that we needed to have them on the show. Today we get to talk to Seth Banheim who is the Founder and their Global Brand Manager, Nick Roady about how to stand out in a crowded market. As a brand we have to find new ways to be different and find a way to capture the mindshare of consumers on a whole new level. We also talk about brand education hurdles and how far can you go until you've completely lost a customer. There's a lot to unpack here, especially for those budding whiskey brands who are looking to make a name for themselves.

Show Notes:
  • Above the Char with Fred Minnick (@fredminnick) talks about eliminating toasted barrels for finishing.
  • What were you doing with a vodka brand and how did it get into whiskey?
  • Where did you see the opportunity to find new types of staves?
  • Do you hate making money?
  • Why was is so important to have a differentiator compared to what has been done already?
  • How does the conversation change when talking to retailers and distributors on being different?
  • What did you learn from Ol Smokey and what they did different?
  • How far can you go before you lose a consumer with brand education?
  • Is there something to a model like yours that can capture consumers of all levels?
  • At what point does differentiation go too far?
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description
Starting a whiskey company is no easy task. And making youself stand out from everyone else, it's even harder. There are a handful of companies that supply most of the bourbon we see on the shelves and many of us fall into the trap of buying based off the packaging. However, with this show, we're able to go and find brands who are finding new fans based off their whiskey. Broken Barrel is one of those companies that is forging a new path and finishing their whiskey in such a unique way by rebuilding barrels that we needed to have them on the show. Today we get to talk to Seth Banheim who is the Founder and their Global Brand Manager, Nick Roady about how to stand out in a crowded market. As a brand we have to find new ways to be different and find a way to capture the mindshare of consumers on a whole new level. We also talk about brand education hurdles and how far can you go until you've completely lost a customer. There's a lot to unpack here, especially for those budding whiskey brands who are looking to make a name for themselves.

Show Notes:
  • Above the Char with Fred Minnick (@fredminnick) talks about eliminating toasted barrels for finishing.
  • What were you doing with a vodka brand and how did it get into whiskey?
  • Where did you see the opportunity to find new types of staves?
  • Do you hate making money?
  • Why was is so important to have a differentiator compared to what has been done already?
  • How does the conversation change when talking to retailers and distributors on being different?
  • What did you learn from Ol Smokey and what they did different?
  • How far can you go before you lose a consumer with brand education?
  • Is there something to a model like yours that can capture consumers of all levels?
  • At what point does differentiation go too far?
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-07-16

Whiskey Quickie: World Whiskey Society 10 Year Straight Bourbon Finished in Port Casks Review

4 min
View
On this Whiskey Quickie by Bourbon Pursuit, we review World Whiskey Society 10 Year Straight Bourbon Finished in Port Casks. This 10 year old bourbon is 102 proof and $165 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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On this Whiskey Quickie by Bourbon Pursuit, we review World Whiskey Society 10 Year Straight Bourbon Finished in Port Casks. This 10 year old bourbon is 102 proof and $165 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-07-12

TWiB: Whiskey House Begins Operations, Hall of Fame To Induct 5 New Members, E. H. Taylor, Jr. Barrel Proof Rye Whiskey

33 min
View
It's This Week in Bourbon for July 12th 2024. Whiskey House of Kentucky begins operations, Kentucky Bourbon Hall of Fame will induct 5 new members, and Buffalo Trace Distillery announces Colonel E. H. Taylor, Jr. Barrel Proof Rye Whiskey

Show Notes:
  • Bespoken Spirits joins The Kentucky Distillers’ Association
  • Tequila Matchmaker founders raided by Consejo Regulador de Tequila
  • Consumers are filing lawsuits against spirits influencers
  • Whiskey House of Kentucky begins operations
  • Eastern Light Distilling breaks ground
  • Kentucky Bourbon Hall of Fame will induct 5 new members
  • Hidden Barn is releasing a seven-year-old double-barreled bourbon
  • Colonel E. H. Taylor, Jr. Barrel Proof Rye Whiskey
  • Old Forester 117 Series: Rum Finish
  • 15 STARS Triple Cask II Fine-Aged Bourbon
  • Chattanooga Whiskey Bottled in Bond Vintage Series Spring 2020
  • New Riff Distilling's Headliner special edition
  • @bespokenspirits @tequilamatch @easternlightdistilling @hidden_barn @oldforester @ricky_15stars @chattwhiskey @newriff
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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It's This Week in Bourbon for July 12th 2024. Whiskey House of Kentucky begins operations, Kentucky Bourbon Hall of Fame will induct 5 new members, and Buffalo Trace Distillery announces Colonel E. H. Taylor, Jr. Barrel Proof Rye Whiskey

Show Notes:
  • Bespoken Spirits joins The Kentucky Distillers’ Association
  • Tequila Matchmaker founders raided by Consejo Regulador de Tequila
  • Consumers are filing lawsuits against spirits influencers
  • Whiskey House of Kentucky begins operations
  • Eastern Light Distilling breaks ground
  • Kentucky Bourbon Hall of Fame will induct 5 new members
  • Hidden Barn is releasing a seven-year-old double-barreled bourbon
  • Colonel E. H. Taylor, Jr. Barrel Proof Rye Whiskey
  • Old Forester 117 Series: Rum Finish
  • 15 STARS Triple Cask II Fine-Aged Bourbon
  • Chattanooga Whiskey Bottled in Bond Vintage Series Spring 2020
  • New Riff Distilling's Headliner special edition
  • @bespokenspirits @tequilamatch @easternlightdistilling @hidden_barn @oldforester @ricky_15stars @chattwhiskey @newriff
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-07-11

470 - The Complete History and Mystique Behind Blanton's with Dominic Guglielmi, author of Warehouse H

60 min
View
If you're a liquor store owner, there are 3 words you hate to hear, "Got any Blanton's?". For today's modern whiskey consumer, we know about the iconic bottle shape, the collectible letters, and there's a few different expressions. However, Blanton's played a critical role in the history of bourbon and there are a lot of super rare expressions you will never get a chance to see in your lifetime. To tell this history, Dominic Guglielmi who's the author of Warehouse H comes on the show. He has the one of the most renowned collections of Blanton's on the earth and he even refers to himself as the Ultimate Tater. Beyond just collecting the most coveted bottles around, he has taken the knowledge he learned and the complete history of the brand and put it into a fascinating book that will make you respect it's past and what it has done for the current bourbon landscape.

Show Notes:
  • Above the Char with Fred Minnick (@fredminnick) talks about palletized warehouses.
  • What's your coming of age tale with Blanton's?
  • What was your first rare Blanton's bottle?
  • What's the most limited bottle ever released?
  • Why was Blanton's created as a product?
  • Who owns the brand?
  • Where did the bottle come from?
  • What releases go into different markets?
  • Is the demand as strong internationally vs domestically?
  • Does the price remain at SRP internationally?
  • What are the secondary prices on the most rare bottles of Blanton's?
  • What do you think of today's typical Blanton's releases?
  • Where are the best Blanton's ending up across the world?
  • What is new Blanton's culture like?
  • Support this podcast on Patreon

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If you're a liquor store owner, there are 3 words you hate to hear, "Got any Blanton's?". For today's modern whiskey consumer, we know about the iconic bottle shape, the collectible letters, and there's a few different expressions. However, Blanton's played a critical role in the history of bourbon and there are a lot of super rare expressions you will never get a chance to see in your lifetime. To tell this history, Dominic Guglielmi who's the author of Warehouse H comes on the show. He has the one of the most renowned collections of Blanton's on the earth and he even refers to himself as the Ultimate Tater. Beyond just collecting the most coveted bottles around, he has taken the knowledge he learned and the complete history of the brand and put it into a fascinating book that will make you respect it's past and what it has done for the current bourbon landscape.

Show Notes:
  • Above the Char with Fred Minnick (@fredminnick) talks about palletized warehouses.
  • What's your coming of age tale with Blanton's?
  • What was your first rare Blanton's bottle?
  • What's the most limited bottle ever released?
  • Why was Blanton's created as a product?
  • Who owns the brand?
  • Where did the bottle come from?
  • What releases go into different markets?
  • Is the demand as strong internationally vs domestically?
  • Does the price remain at SRP internationally?
  • What are the secondary prices on the most rare bottles of Blanton's?
  • What do you think of today's typical Blanton's releases?
  • Where are the best Blanton's ending up across the world?
  • What is new Blanton's culture like?
  • Support this podcast on Patreon

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Published 2024-07-09

Whiskey Quickie: Blackened x Rabbit Hole Bourbon Review

4 min
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On this Whiskey Quickie by Bourbon Pursuit, we review Blackened x Rabbit Hole Bourbon Finished in Calvados Casks. This non-age stated whiskey is 106.59 proof and $150 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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On this Whiskey Quickie by Bourbon Pursuit, we review Blackened x Rabbit Hole Bourbon Finished in Calvados Casks. This non-age stated whiskey is 106.59 proof and $150 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Published 2024-07-05

Behind The Pursuit: PursuitPalooza Recap 2024

42 min
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Subscribe to Behind The Pursuit: From Bourbon to Brand

Another PursuitPalooza is in the books! Each year, the guys host a unique and immersive experience here in town for their listeners and fans. The event includes distillery tours, barrel picks, tastings, and social gatherings from relationships they’ve built over the years of running the podcast. This year, the event featured visits to Jim Beam, Four Roses, Copper & Kings, and Preservation distilleries. Participants had the opportunity to taste rare and limited-edition whiskies, learn about the distillation process, and connect with fellow bourbon enthusiasts. The event also included a live Q&A podcast recording during a special single barrel selection of Pursuit United Double Oaked. On today’s episode, we recap it all. 

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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Subscribe to Behind The Pursuit: From Bourbon to Brand

Another PursuitPalooza is in the books! Each year, the guys host a unique and immersive experience here in town for their listeners and fans. The event includes distillery tours, barrel picks, tastings, and social gatherings from relationships they’ve built over the years of running the podcast. This year, the event featured visits to Jim Beam, Four Roses, Copper & Kings, and Preservation distilleries. Participants had the opportunity to taste rare and limited-edition whiskies, learn about the distillation process, and connect with fellow bourbon enthusiasts. The event also included a live Q&A podcast recording during a special single barrel selection of Pursuit United Double Oaked. On today’s episode, we recap it all. 

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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Published 2024-07-04

469 - How to Value A Whiskey Company and Sell It with Kris Bohm of Distillery Now Consulting

57 min
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Every year there is a distillery that catches the headlines because they have sold for hundred of millions of dollars. Sounds like a dream for many but to make that dream become a reality, you'll have to know how to value your distillery. For that reason I've invited Kris Bohm on the show. He's the founder of Distillery Now Consulting where he helps folks buy, sell, and install distillery equipment, but he's also found himself in the midst of multiple merger and acquisition conversations. He joins the show to talk about how to value a distillery in the case someone like Diageo or a private equity firm comes knocking. We talk about case sale volumes, the value of aging whiskey in barrels, equipment, brand recognition, and where the trajectory growth curve comes into play.


Show Notes:

  • Above the Char with Fred Minnick (@fredminnick) talks about the rise of AI and being a writer.
  • What made you want to get into distilling as a teenager?
  • What's the difference in distilling alcohol vs ethanol?
  • Why would a client choose pot vs column?
  • How do you gauge consumer demand and look at sales for calculating value?
  • What does the pool of buyers look like?
  • What is the threshold of a case volume to start the discussion?
  • What's the value in the brand vs the equipment and production?
  • Beyond physical assets, what other factors play into a valuation?
  • How are barrels valued?
  • What's the process for selling a business?
  • Any value in having current distribution?
  • What are roadblocks that often kill deals?
  • Does it matter if case volume happens in the market or at the tasting room?
  • If you can't afford Vendome, where do your point people?

  • Support this podcast on Patreon

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Every year there is a distillery that catches the headlines because they have sold for hundred of millions of dollars. Sounds like a dream for many but to make that dream become a reality, you'll have to know how to value your distillery. For that reason I've invited Kris Bohm on the show. He's the founder of Distillery Now Consulting where he helps folks buy, sell, and install distillery equipment, but he's also found himself in the midst of multiple merger and acquisition conversations. He joins the show to talk about how to value a distillery in the case someone like Diageo or a private equity firm comes knocking. We talk about case sale volumes, the value of aging whiskey in barrels, equipment, brand recognition, and where the trajectory growth curve comes into play.


Show Notes:

  • Above the Char with Fred Minnick (@fredminnick) talks about the rise of AI and being a writer.
  • What made you want to get into distilling as a teenager?
  • What's the difference in distilling alcohol vs ethanol?
  • Why would a client choose pot vs column?
  • How do you gauge consumer demand and look at sales for calculating value?
  • What does the pool of buyers look like?
  • What is the threshold of a case volume to start the discussion?
  • What's the value in the brand vs the equipment and production?
  • Beyond physical assets, what other factors play into a valuation?
  • How are barrels valued?
  • What's the process for selling a business?
  • Any value in having current distribution?
  • What are roadblocks that often kill deals?
  • Does it matter if case volume happens in the market or at the tasting room?
  • If you can't afford Vendome, where do your point people?

  • Support this podcast on Patreon

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Published 2024-07-02

Whiskey Quickie: High West Bottled in Bond Rye Whiskey Review

4 min
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On this Whiskey Quickie by Bourbon Pursuit, we review High West Bottled in Bond Rye Whiskey. This 4 year old rye whiskey is 100 proof and $80 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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On this Whiskey Quickie by Bourbon Pursuit, we review High West Bottled in Bond Rye Whiskey. This 4 year old rye whiskey is 100 proof and $80 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Published 2024-06-28

TWiB: Kentucky Bourbon Trail Is Getting A New Look, Justin's House of Bourbon is Back, Heaven Hill Grain to Glass

41 min
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It's This Week in Bourbon for June 28th 2024. The world-famous Kentucky Bourbon Trail tour is getting a bold new look. Justin's House of Bourbon is back with unicorns on the shelf. Heaven Hill Distillery announced today the highly-anticipated launch of Heaven Hill Grain to Glass.

Show Notes:
  • Kentucky Bourbon Trail tour is getting a bold new look
  • Four Roses will fix a labeling mistake on Father's Day bottles
  • Justin's House of Bourbon is back with unicorns on the shelf
  • Milam & Greene Whiskey has 2 new releases
  • Rolling Fork The Wheated Cask Wonder
  • Michter’s Distillery will be releasing its Legacy Series
  • Remus Babe Ruth Reserve
  • Old Potrero Toasted Barrel Whiskey
  • Wyoming Whiskey Independence Rock
  • Heaven Hill Grain to Glass
  • @kentuckybourbontrail @fourrosesbourbon @houseofbourbonky @milamandgreenewhiskey @rollingforkrum @michterswhiskey @wyomingwhiskey @heavenhilldistillery
  • Support this podcast on Patreon

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It's This Week in Bourbon for June 28th 2024. The world-famous Kentucky Bourbon Trail tour is getting a bold new look. Justin's House of Bourbon is back with unicorns on the shelf. Heaven Hill Distillery announced today the highly-anticipated launch of Heaven Hill Grain to Glass.

Show Notes:
  • Kentucky Bourbon Trail tour is getting a bold new look
  • Four Roses will fix a labeling mistake on Father's Day bottles
  • Justin's House of Bourbon is back with unicorns on the shelf
  • Milam & Greene Whiskey has 2 new releases
  • Rolling Fork The Wheated Cask Wonder
  • Michter’s Distillery will be releasing its Legacy Series
  • Remus Babe Ruth Reserve
  • Old Potrero Toasted Barrel Whiskey
  • Wyoming Whiskey Independence Rock
  • Heaven Hill Grain to Glass
  • @kentuckybourbontrail @fourrosesbourbon @houseofbourbonky @milamandgreenewhiskey @rollingforkrum @michterswhiskey @wyomingwhiskey @heavenhilldistillery
  • Support this podcast on Patreon

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Published 2024-06-27

468 - Updates On KY Tourism and How The Game Has Been Elevated on Bourbon Community Roundtable #95

66 min
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On this roundtable we talk about the updates to the Kentucky Bourbon Trail with a rebrand and what updates are happening. We discuss how everyone has to change from the standard distillery tour to something more immersive. Then we wrap up the show talking about our hidden gems when you visit Kentucky.

Show Notes:
  • Above the Char with Fred Minnick (@fredminnick) talks about Evan Williams Single Barrel leaving and coming back.
  • What has changed with tourism in KY?
  • What are your favorite hidden gems?
  • Support this podcast on Patreon

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On this roundtable we talk about the updates to the Kentucky Bourbon Trail with a rebrand and what updates are happening. We discuss how everyone has to change from the standard distillery tour to something more immersive. Then we wrap up the show talking about our hidden gems when you visit Kentucky.

Show Notes:
  • Above the Char with Fred Minnick (@fredminnick) talks about Evan Williams Single Barrel leaving and coming back.
  • What has changed with tourism in KY?
  • What are your favorite hidden gems?
  • Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-06-25

Whiskey Quickie: Highline Triple Rye Whiskey Review

4 min
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On this Whiskey Quickie by Bourbon Pursuit, we review Highline Triple Rye. This 5-10 year old rye whiskey is 97 proof and $80 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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On this Whiskey Quickie by Bourbon Pursuit, we review Highline Triple Rye. This 5-10 year old rye whiskey is 97 proof and $80 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published 2024-06-21

TWiB: What's better Kentucky or Tennessee Bourbon?, Penelope Re-releases Rose Cask, Maker's Mark Wood Finishing Series

27 min
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It's This Week in Bourbon for June 21st 2024. Hard Truth adds Moonshiner’s Experience, Heaven's Door wants to know what's better Kentucky or Tennessee Bourbon?, Maker's Mark announced the latest in its Wood Finishing Series.

Show Notes:
  • Hard Truth adds Moonshiner’s Experience
  • Heaven's Door wants to know what's better Kentucky or Tennessee Bourbon?
  • Penelope re-releases their Rose cask
  • Silverbelly Whiskey Batch #4 entitled I'd Love You All Over Again
  • Russell’s Reserve 15 Year Old
  • Wyoming Whiskey Outryder Straight American Whiskey
  • Maker's Mark announced the latest in its Wood Finishing Series
  • @hardtruthspirits @heavensdoorwhiskey @penelopebourbon @silverbellywhiskey @russellsreservebourbon @wyomningwhiskey @makersmark
  • Support this podcast on Patreon

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It's This Week in Bourbon for June 21st 2024. Hard Truth adds Moonshiner’s Experience, Heaven's Door wants to know what's better Kentucky or Tennessee Bourbon?, Maker's Mark announced the latest in its Wood Finishing Series.

Show Notes:
  • Hard Truth adds Moonshiner’s Experience
  • Heaven's Door wants to know what's better Kentucky or Tennessee Bourbon?
  • Penelope re-releases their Rose cask
  • Silverbelly Whiskey Batch #4 entitled I'd Love You All Over Again
  • Russell’s Reserve 15 Year Old
  • Wyoming Whiskey Outryder Straight American Whiskey
  • Maker's Mark announced the latest in its Wood Finishing Series
  • @hardtruthspirits @heavensdoorwhiskey @penelopebourbon @silverbellywhiskey @russellsreservebourbon @wyomningwhiskey @makersmark
  • Support this podcast on Patreon

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