Business Wars

Before Apple and Samsung took over our wrists, there was Fitbit. The fitness tracker was just about the coolest thing in Silicon Valley, and everyone in tech was wearing one — including Wired Magazine senior editor Michael Calore and senior writer Lauren Goode!

Long before the pair started hosting the Wired Gadget Lab podcast, they were crushing their steps goal while reporting on the buzziest wearable on the market. Michael and Lauren join David to help trace the steps that Fitbit took to become one of the most enduring pioneers of the wearable world, walking 10,000 steps so that the Apple Watch could run...and answer calls...and text.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Can you imagine video games without Sony? A partnership between Sony and Nintendo could have changed the future of Playstation — and the video game industry — as we know it… if the deal hadn’t ended with a dramatic betrayal. Tristan Donovan, author of Replay: The History of Video Games (and writer of this season of Business Wars), joins David to tell us about the console that almost wasn’t. You’ll also hear why Nintendo is so hard to predict, and where the video games market is going next. 

For the full story on what went down with Playstation in the early 1990s, listen to the Business Wars Nintendo vs. Sony season, also written by Tristan. 

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2016 and Xbox boss Phil Spencer’s leading a reboot of the Xbox brand after the Xbox One’s fumbled start. But with Sony and Nintendo surging ahead, he needs to make some big plays to get Microsoft back in action.

But when he homes in on a plan to spend tens of billions of dollars to reinvent Xbox and move beyond the console war, Sony’s going to go all out to stop Microsoft from spending its way to victory.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2007 and both the Xbox 360 and PlayStation 3 are in trouble. Microsoft’s dealing with an epidemic of dying consoles. Sony lacks sales momentum. And Nintendo’s surging back with the Wii – a console that lets people play using a motion-tracking controller.

But when Microsoft hits paydirt with its own motion-controller – the Kinect – it will change the direction for Xbox and give Sony an opportunity for a comeback.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2002 and the race to build the next generation of game consoles is already underway. And Sony’s got big plans for the PlayStation 3. It wants to use it to introduce a new kind of computer architecture and it’s teamed up with Toshiba and IBM to do it.

But with Microsoft’s gunning to get its next console, the Xbox 360, into stores first, IBM spies a golden opportunity. IBM can make huge profits by partnering with both rivals in the console war.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the year 2000. Sony’s PlayStation 2 is ready to conquer the game business and leave its Japanese rivals Sega and Nintendo looking like has-beens.

But Sony’s gaming success is causing alarm at Microsoft’s headquarters. Microsoft co-founder Bill Gates fears Sony will use the PlayStation to conquer computer-based home entertainment and shut Windows out of the home.

So he’s striking back by deploying Microsoft’s billions to create a Windows-based game console called the Xbox. But the team he’s assigned to the job are about to reject his plan.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

American Girl or Barbie? Transformers or Teenage Mutant Ninja Turtles? The Game of Life or Monopoly? We're putting your favorite nostalgic toys head-to-head to determine the GOAT (greatest of all TOYS) with comedian Josh Gondelman and New York Times retail reporter Jordyn Holman. And later on, David goes in the hot seat to choose between some of his most beloved childhood toys (POGs, anyone?). Happy holidays from Business Wars to you!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

‘Tis the season for toys! First, we’re getting an update on where toy retailers stand today with Forbes Senior Contributor Joan Verdon. She’s covered Toys R Us since the late 90s, and has the inside scoop on whether this chain is actually making the big comeback the headlines claim.

Later, we’re zooming in on one toy that’s stood the test of time — Hot Wheels – with Bruce Pascal, who has the world’s most valuable, historically-complete collection of these tiny cars. And he’s recently created his own museum for them. Plus, Bruce shares how he acquired the “holy grail” for Hot Wheels collectors (hint: it’s hot pink).

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2004 and toy retailers across America are assessing the post-holiday damage from Walmart’s brutal price attack.

And with KB Toys mortally wounded, it falls to Toys “R” Us to lead the fight. But when the debts mount and Amazon turns from friend to foe, Toys “R” Us ends up in a desperate battle for survival.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1999 and the world wide web is the new retail frontier. And both KB Toys and Toys “R” Us hope to use the internet to keep Walmart at bay.

But Toys “R” Us's plan for online glory is about to go haywire – giving KB Toys the upper hand and forcing Toys “R” Us into a surprise alliance with Amazon.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1990 and Toys “R” Us rules toy retail. But when big-box retailers Walmart and Costco threaten to intrude on its territory, Toys “R” Us uses toymakers to wage retail war.

And as the clash of the giant superstores rages around it, the owner of KB Toys loses faith in its mall-based strategy.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the 1950s and in Washington D.C., Charles Lazarus is running a small baby furniture store in the house he was born in.

But when a customer comes seeking toys, Lazarus starts on the path towards creating a toy superstore empire called Toys “R” Us and building immense wealth.

And he’s not the only businessman chasing toy riches. In Massachusetts, a wholesaler called Kaufman Brothers is building a rival toy chain in the nation’s shopping malls.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're talking about legendary toy stores and how they can compete today with comedian Gianmarco Soresi, who's in the new Netflix series "Verified Stand-Up" and editor-in-chief of The Toy Book, James Zahn. Plus which toys are made to become stars of the silver screen (did somebody say Barbie?) and which are destined to flop.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Between overworked pharmacists, healthcare consolidation, and rising drug costs, pharmacies are constantly having to adapt. Dan Weissmann, host of the An Arm and a Leg podcast, joins David to talk about how these conditions are affecting pharmacies — big and small — and consumers nationwide.  

Later, Liz Tung, a reporter for WHYY’s The Pulse, shares her deep dive into the mysterious world of pharmacy benefit managers, or PBMs. Her recent reporting examines how these entities hurt consumers and pharmacists alike, and what’s being done to challenge them. 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2013 and CVS boss Larry Merlo is formulating a plan to wipe two-billion dollars off of the company’s sales by stripping cigarettes from the chain’s shelves.

But while Merlo seeks to forge a tobacco-free future for CVS, over at Walgreens the pressure is mounting on CEO Greg Wasson.

The deal to buy European pharmacy giant Alliance Boots is nearing completion. But the deal’s about to take an unexpected turn that’ll see Walgreens under new management.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2009 and Walgreens is in crisis. It’s just lost its CEO and surrendered its top-dog status to CVS.

But it’s about to fightback. It’s got a plan to launch itself onto the world stage and sock it to the pharmacy benefit managers that are eroding its profit margins.

But when its comeback plan hits trouble, it’ll be CVS that benefits.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the late 1990s and CVS and Walgreens are battling for control of the nation’s best street corners and there’s a huge prize at stake.

Tens of millions of boomers are about to turn grey and thanks to new drugs and prescription insurance they will soon be spending billions at the nation’s pharmacy counters.

But CVS isn’t just eyeing the prescription dollars. It's formulating a plan to shoot past Walgreens by turning its drugstores into healthcare destinations.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1895 and Chicago’s a boom town that’s overflowing with pharmacies. But one drugstore is about to emerge from the city’s mass of small-time drugstores and become a national force. 

It’s name is Walgreens and by the late 20th century it will be spreading nationwide and looking unbeatable.

But then a multi-billion-dollar shoe company bets everything on a little New England drugstore chain called CVS.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

No tricks, just treats in this chat with New York Times retail reporter Jordyn Holman and comedian Max Fine. We're talking about candy, and just in time for spooky season! Then, we dig into America's obsession with snacks. Find out which new products are out there, who's selling them, and who's buying.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike Calore and Lauren Goode from Wired are back! The pair co-host Wired’s Gadget Lab podcast, where they’ve been diving deep into what the future of AI looks like. Mike and Lauren join host David Brown to share their predictions, and give us their takes on whether the classic sci-fi films that feature AI are hitting a little too close to home these days.

Listen to Gadget Lab. 

Catch Mike and Lauren’s latest reporting at wired.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With the popularity of ChatBots exploding, Microsoft invests billions of dollars into AI-assisted internet search,trying to strike at Google’s core business. Google answers back with its own ChatBot “Bard”. And Facebook makes a surprising move to stay in the race. But more people start to have questions about whether the disruptions to society are worth the benefits. Politicians push for more regulation and leading researchers warn about the dangers of advanced AI. Some even call for a moratorium on research, leaving the future of AI uncertain. 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google is the undisputed leader in the race to dominate AI, in part because of its reputation as a company with strong corporate ethics.  But as questions about the morality and efficacy of AI become more pronounced, Google finds itself mired in internal conflicts and bad PR.  Google’s stagnation gives Microsoft an opportunity to team up with an ambitious start-up called OpenAI.  When OpenAI releases ChatGPT, the chatbot shakes up the AI landscape and puts Google on its heels. 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You've heard about how AI is poised (and already) revolutionizing just about everything. We're digging deeper into that and taking a look at the way AI has altered three industries — climate change management, fast food and advertising. We're joined by journalist Haje Kamps and comedian Kenny DeForest.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Grab your suitcase, because we’re taking a vacation! Today, we’re joined by Allison Pohle, travel reporter for the Wall Street Journal. She’s zooming in on the hotel industry — the post-pandemic bounceback, labor strikes, and Airbnb’s continued impact — and what this means for travelers. 

Later, we’ll venture outside the corporate hotel world with Margaret and Corey Bienert, creators of A Pretty Cool Hotel Tour. Their photo project has documented some of the dreamiest hotels across the US and the world on social media. The couple is walking us through some of their favorites, and previewing their upcoming book, Hotel Kitsch.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For decades, AI stagnated with only a few dedicated scientists working on it.  But in 2012, a researcher at the University of Toronto made a breakthrough  — and every major tech company wanted in on it.  They were convinced that AI was the next big thing, destined to change the world the way the personal computer, internet, and smart phone all had in previous decades.  The race to be the leader would soon become cutthroat.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2001 and the hotel industry is reeling from 9/11. But terror attacks are only the one of the new challenges closing in on Marriott and Hilton.

The uniform hotels of the 20th century no longer cut it with young travelers, Starwood is making inroads, and online travel agents are upending vacations.

But Marriott’s got another problem to fret about. Because Hilton’s about to shake free of the Hilton family and go on the attack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the early 1990s and Marriott’s a financial wreck heading for the rocks, and running out of time to find a way to remedy its debts.

But as Marriott crumbles, the sleeping giant that is Hilton is waking up. And it wants its position as market leader back.

But to retake the crown it needs to move fast. The hotel industry is consolidating and right now Hilton looks more prey than predator.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the late 1960s and succession is top of mind at both Hilton and Marriott.

Conrad Hilton’s almost 80 and about to hand his business over to his sons, Nicky and Barron. But their rivalry will push Hilton into making a damaging decision.

Meanwhile, Bill Marriott railroads his father, J.W., in order to load up on debt and catapult the Marriott Corporation into the hotel big-time.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We'll take a look at the hotel industry landscape this summer, including the "Taylor Swift effect," and the amped up fight against rental companies like AirBnB. Travel industry journalist Sean O'Neill and comedian Liz Barrett join us for this journey.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1919 and Conrad Hilton is among the fortune seekers in the oil-boom town of Cisco, Texas. But when his plan to buy a bank unravels, he turns to hotels and finds himself heading down the rocky road to business success.

But as Hilton breaks ground and flirts with bankruptcy, over on the east coast, J.W. Marriott’s starting a business that’s destined to break into the big time not by selling beds, but by serving root beer.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We’ve spent this season telling the story of how Quiznos and Subway battled to create a sub sandwich that would lure the most customers. Now, we’re putting them to the test – a taste test, that is.

Josh Scherer and Nicole Enayati are Kitcheneers and hosts of Mythical Kitchen, an offshoot of the popular YouTube channel, Good Mythical Morning. They also co-host the podcast “A Hotdog is a Sandwich.” We’re going deep with them on what makes a winning sandwich and how the current competition stacks up. They’ll also bite into sandwiches from both Subway and Quiznos and give us their official reviews.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2008 and as the Great Recession sinks in, Panera, Jersey Mike’s and Firehouse Subs amp up the competition. Quiznos tries to win back dwindling market share with an avalanche of coupons. But store managers refuse to honor them and sue the parent company for abusive practices. While civil war rages at Quiznos, Subway faces down a serious scandal. But Quiznos can’t take advantage of their competitor’s troubles; they’re in a fatal tailspin. Now both franchises experiment with store remodels, drive thru and online kiosks in a bid to recover from the global pandemic and its devastating disruption of the restaurant industry.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2003 in Miami, Florida and a Subway franchisee comes up with a catchy promotion: the 5 Dollar Footlong. But Subway Corporate is preoccupied with a costly new innovation: special ovens to toast their subs. Robbed of their “toasty” advantage, Quiznos counters with a hip ad featuring uncanny creatures called Spongmonkeys, and a campaign claiming their steak subs have more meat than Subway’s. But the aggressive media campaign has dramatic fallout for franchisees who are already struggling to pay high prices for company-owned food and supplies. As more franchisees fall into debt, store owners rebel.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1987 in Denver, Colorado, and a 22-year-old stockbroker named Rick Schaden invests a market windfall into a Quiznos franchise. Four years later, he and his wealthy father buy all 18 stores. Their outlandish dream: take on Subway. Meanwhile, a college kid manages to lose 245 pounds eating 2 Subway sandwiches a day. With “Jared the Subway Guy” as their new spokesperson, and the introduction of freshly baked bread, Subway’s profits and store count soar. But by 2000, the Schadens’ savvy business strategy and aggressive franchise marketing catapults Quiznos into third place behind Subway and Blimpie. But manic growth hides troubling signs of dysfunction.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1965 in Bridgeport, Connecticut, and 17-year-old Fred DeLuca needs money to pay for college. A family friend makes him a surprising offer and they become unlikely partners, opening a string of barely profitable restaurants called Pete’s Submarines. Their luck changes when DeLuca refines their cash flow management process and recruits their  first franchisee. They give the burgeoning restaurant empire  a new name: Subway. Meanwhile, in Denver, an experienced chef perfects artisanal recipes for authentic toasted Italian subs, and comes up with a name so weird it’s unforgettable: Quiznos.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Can old school fast food chains lure in hipper, younger diners with AI-powered features, EV charging stations and playgrounds? We'll consider what brands like Subway are doing to draw new customers and also whether the grain bowl trend has staying power. Restaurant industry journalist Sam Oches and comedian Kyle Kinane join us for this meaty discussion.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is your house team Target or team Walmart? Depending on where you live, or what you’re trying to buy, the answer might be one, or both. Even though these stores sell a lot of the same merchandise, shoppers have very different perceptions — and allegiances.

Here to explore the ‘target’ demographics of your favorite big box stores is Wall Street Journal reporter Sarah Nassauer, who has covered major retailers like Target and Walmart for nearly a decade. We’re strolling down the aisles to find out how each chain is doing today in this e-commerce world, and what the future holds.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2013 and Target’s troubles are multiplying. The Minneapolis retailer’s big push into Canada is getting the cold shoulder and a gang of cybercriminals are about to bust open its network and stage a billion-dollar heist.

But while Target firefights, Walmart is focusing on a newer, more hi-tech foe: Amazon.

And as the war for shoppers moves from bricks to bytes, Target’s new CEO Brian Cornell needs to get the chain back on track fast, before it gets left behind.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s early 2005 and Walmart’s reeling from a dismal holiday season. It hoped to improve its image by playing nice with rivals only to watch Target snatch away its shoppers.

So now it’s looking to hit back by muscling in on the cheap-chic action that’s sent Target’s growth soaring.

But Walmart’s about to find that winning over the fashion conscious is as much about brand as design.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the 1990s and Walmart’s replaced Kmart as America’s biggest retailer. 

But now that it’s on top, its business practices are under fire. And for Target, that’s an opportunity to paint itself as the friendly alternative to the Bentonville juggernaut.

But to really break through, Target knows it must stand apart from its bigger opponent. And it’s about to find what it needs in the design districts of New York City.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1962 and a new retail trend’s catching fire – big-box discount stores that reinvent shopping with out-of-town locations, huge product ranges, and low, low prices.

And at opposite ends of the country, two hopefuls are jumping on the bandwagon. In Arkansas, five-and-dime owner Sam Walton’s opening his first Wal-Mart. In Minnesota, the upscale Dayton’s department store is readying a discount chain called Target.

But to survive in this new frontier of razor-thin margins, faster rivals and price-sensitive shoppers, they’ll both have to rip up the rulebook.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's old is new again. Second-hand shopping is taking off online and the big brands want a piece of the action. Meanwhile, fast-fashion companies are working to reinvent themselves in the eyes of Gen Z. To unzip these shifts in retail, we're joined by comedian Cat Alvarado and editor Kaarin Vembar. 

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2017, and after months of sky-high price rises, the crypto bubble is about to burst. But as scammers and investor panic crash the market, the Winklevoss twins’ nemesis Mark Zuckerberg is making moves. He’s planning a push into crypto designed to put Facebook at the center of global finance.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the mid-2010s and a new blockchain called Ethereum is shaking up crypto. It’s the creation of nineteen-year-old Vitalik Buterin, and it’s inspiring a flood of new digital coins and a gold rush for crypto. But as millions of investors buy crypto for the first time, Coinbase feels the strain.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2015 and Coinbase is out to carve up the crypto scene with its new exchange. But it’s about to face strong headwinds in the form of state regulators, banks, and the Winklevoss twins’ new startup Gemini. And as Coinbase’s growth slows, CEO Brian Armstrong faces pressure to abandon crypto.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2013 and bitcoin’s gaining traction at last. But just as crypto reaches for credibility, bitcoin is blindsided by high-profile arrests, corporate collapses and multi-million-dollar hacks. But as the leading lights of the bitcoin industry crash and burn, Coinbase senses a chance to cash in on the failures of others.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2011, and Tyler and Cameron Winklevoss are trying to move on from their legal battle with Mark Zuckerberg over who created Facebook. And their nemesis is about to derail the twins’ dreams again. But then a chance encounter on the dance floor catapults them into crypto.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2009 and in a modest suburban home, a monetary revolution is beginning. It’s called bitcoin and it arrives with a whimper. There’s just no compelling reason to swap dollars for this worthless digital token. But then, a wannabe crime lord spots bitcoin’s potential and enacts a plan to filthy rich.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elon Musk’s takeover of Twitter was… messy, to say the least, and now the multi-billionaire is the CEO of three different companies. That’s got investors wondering: can he handle it? And what’s the plan if he can’t?

To dive into this question, we’re talking to Dana Hull, Bloomberg News reporter covering Tesla, and Tim Higgins, author of Power Play: Tesla, Elon Musk and the Bet of the Century. Dana brings us the latest on Tesla, while Tim dives deep into the man behind the billions — and whether his Twitter bet will pay off.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After weathering an investigation by the government for their EVs catching on fire, Tesla is hit by another probe after things get deadly. But the company is dedicated to Autopilot, its self-driving system. And once again, nearly every iconic brand in Detroit is following along. Elon Musk amps up his Twitter commentary, offending multitudes and putting fear into investors. But company value skyrockets. As Tesla moves into the 2020s, its' facing hurdles that were unimaginable just a few years ago, from alleged racism to a worldwide pandemic. The effects of these and other crises are still playing out as Tesla heads into the future.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.