Marketing School - Digital Marketing and Online Marketing Tips

In Episode #461, Eric and Neil discuss what minimum viable SEO is. Tune in to know the basic things you need to know to win the SEO game.

• 00:27 – Today’s topic: What Is Minimum Viable SEO?
• 00:37 – The minimum viable product is the basic product of what you need in order to win in the SEO game
• 00:43 – First is to make sure that your URL is right for your product/service and clear
• 01:08 – Think about your titles, direct correlation and meta descriptions
• 01:35 – With SEO, make sure you have clean code
  • 02:04 – Yoast SEO plugin is one tool you can use
• 02:08 – Have breadcrumbs on your site
• 02:25 – Have internal links in place
• 02:38 – Use unique title and description tags
• 02:56 – When you have your blog on your subdomain, you’re losing tons of traffic
• 03:33 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:38 – Go to SingleGrain.com/giveaway to get your FREE copy
• 03:46 – That’s it for today’s episode!

1. Your URL is your identity, make sure it is clear to the consumer.
2. Links will help your site generate more organic traffic.
3. Use unique titles and descriptions tags.

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In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video, the retention rate you want to aim for, and why visual hooks and valuable content are KEY for holding people’s attention.

• 00:27 – Today’s topic: How to Increase Audience Retention on YouTube
• 00:43 – Your watch time matters GREATLY
• 00:48 – Check your analytics section for audience retention data
• 00:54 – Tim Schmoyer, a pro YouTuber, says you want to aim for a 60% plus retention rate
• 01:10 – From Growth Everywhere and Marketing School’s videos, people tend to drop off at 10-20%
  • 01:16 – “These are audio files, so that explains it”
• 01:36 – “You need to have visual hooks”
• 02:22 – Eric shares how he fixed their videos on YouTube to make people stay on longer
• 03:02 – Get to the point and make your videos valuable
• 03:24 – Make sure your videos are cut in different ways or angles to keep people’s attention
• 03:41 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:50 – Go to SingleGrain.com/giveaway to get your FREE copy
• 03:54 – That’s it for today’s episode!

1. Watch time on YouTube is one of the biggest factors that impact retention.
2. People tend to stay on your videos longer if they find them visually appealing.
3. Teach your audience and provide VALUE—that’s how you hold onto them.

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In Episode #459, Eric and Neil discuss what a healthy link profile looks like. Tune in to learn which sites will help you check your spam score. You’ll also find out why deep links are important.

• 00:27 – Today’s topic: What Does a Healthy Link Profile Look Like?
• 00:35 – Check Moz to see your spam score—you’ll see how much spam is on your link profile
• 00:54 – Go to Ahrefs and put in your competitors’ profiles to see their ranking
• 01:18 – If there are a bunch of spammy links, your link profile is NOT healthy
• 01:42 – Deep links are important
  • 02:02 – You want to build links to content
• 02:30 – Your link profile has to be relevant
• 02:51 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:00 – Go to SingleGrain.com/giveaway to get your FREE copy
• 03:05 – That’s it for today’s episode!

1. Check your spam score to make sure you don’t come off “spammy”.
2. Know your competitors’ link profile and how they’re ranking—that way you can see where you stand.
3. Your link profile should always be relevant.

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In Episode #458, Eric and Neil discuss how to network with other marketers. Tune in to learn how organizing a small dinner can help you connect with people and why it is important to engage with people on the same level.

• 00:27 – Today’s topic: How to Network With Other Marketers
• 00:32 – Eric and Neil ended up networking with other marketers when they visited their friend in Toronto
• 00:49 – Throw an event or small dinner
• 01:06 – You can meet marketers by participating on the web
• 01:36 – Host a Zoom meeting for mastermind work
• 01:54 – Make sure you’re connecting with people at your level
• 02:35 – There are a lot of marketers on Slack groups, such as Buffer and Online Geniuses
• 03:12 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy
• 03:26 – That’s it for today’s episode!

1. Hosting a small dinner and inviting people into your network can help you forge new relationships.
2. Make sure that you also add value to those you wish to network with.
3. Leverage the internet—you can grow your network online.

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In Episode #457, Eric and Neil discuss 7 tools to help with mobile conversion rate optimization. Tune in to hear about the tools that Eric and Neil stand behind and will ensure that your mobile game is operating at its finest! 

• 00:27 – Today’s topic: 7 Tools To Help With Mobile CRO
• 00:40 – First tool is Crazy Egg which is a heat-mapping tool that helps you dissect your data in a visual format
• 01:01 – Second is Google Analytics on mobile which will help you increase your conversion rate
• 01:23 – Third is an email capture tool like Bounce Exchange, Hello Bar, Sumo and OptinMonster
• 01:45 – Fourth, survey tools like SurveyMonkey and Typeform
• 02:03 – Fifth is BuiltWith, which is used to track your competitors’ marketing
• 02:47 – Sixth is Optimizely that enables you to do A/B testing for mobile
• 03:06 – Seventh is Google Page Speed—this makes sure your website loads fast
• 03:29 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:41 – Go to SingleGrain.com/giveaway to get your FREE copy
• 03:46 – That’s it for today’s episode!

1. Tracking your data on mobile makes it easier to know where you stand 24/7.
2. Email marketing is still one of the best strategies that you can use today; make sure you have an email capturing tool to help you.
3. Your conversion rate drops when your website is slow—make sure it’s loading at its fastest speed.

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In Episode #456, Eric and Neil discuss what you should do to combat your declining Facebook reach. Tune in to learn the tactics you can employ today to grow your reach and why boosting posts to gain more traffic may not work to your advantage. 

• 00:27 – Today’s topic: What Should You Do to Combat Your Declining Facebook Reach?
• 00:40 – Facebook keeps on screwing everyone over
• 00:50 – The algorithms are changing and this will push people to boost their ads
• 01:20 – Boosting posts for traffic does NOT work
• 01:38 – Boosting pages for engagement can work, but it’s expensive
• 02:00 – Facebook Watch is going after YouTube
  • 02:18 – Eric and Neil are thinking of using live stream on Facebook and YouTube
• 02:38 – Diversify—use other platforms to boost your Facebook reach
• 02:59 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:06 – Go to SingleGrain.com/giveaway to get your FREE copy
• 03:10 – That’s it for today’s episode!

1. Facebook’s algorithm is constantly changing which can disrupt people’s marketing campaigns.
2. Boosting posts is expensive and will not work if your video is not viral.
3. Leverage other platforms to increase your Facebook reach.

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In Episode #455, Eric and Neil discuss how AI will connect offline marketing with online marketing. Tune in to learn the benefits of AI and the impact it has on the world of marketing today and in the near future. 

• 00:27 – Today’s topic: How AI Will Connect Offline Marketing with Online Marketing
• 00:37 – The world is changing; offline and online marketing are being combined
• 01:31 – Amazon has Alexa, Google has Google Home and Apple is coming up with their own because these companies are after the data they can gather
• 02:06 – AI is becoming your personal assistant as it allows you focus on more important things
• 02:22 – There will be drastic change in technology in the coming years
• 03:02 – Amazon just bought Whole Foods as they know most of their prime users are buying from them
• 03:50 – Marketing is becoming more automated as technology evolves as well
• 04:17 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:30 – Go to SingleGrain.com/giveaway to get your FREE copy
• 04:33 – That’s it for today’s episode!

1. Change is the only constant—this is especially true for technology.
2. In the near future, marketing will also become more automated because of the use of AI.
3. AI can make our lives easier, but it also gathers every piece of data we feed it.

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In Episode #454, Eric and Neil discuss how to improve your ranking position on Google Maps. Tune in to learn why citation is important for your local SEO and why your name and address need to match what is used on Google Maps.

• 00:27 – Today’s topic: How to Improve Your Ranking Position on Google Maps
• 00:34 – First, verify your Google My Business information
• 00:46 – Use the same name and address for your website that is shown on Google Maps
• 01:18 – Acquire Google reviews for your business by asking your customers to leave a review
• 01:41 – Integrate the Google Maps location onto your website
• 01:48 – Use citation tools like Moz Local, Yext and BrightLocal for local SEO
• 02:07 – Make sure you have great images for your locations
• 02:17 – Links to your site help a lot
• 02:56 – Run ads on Google Maps
• 03:03 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:14 – Go to SingleGrain.com/giveaway to get your FREE copy
• 03:18 – That’s it for today’s episode!

1. Google Maps can drive more traffic to your website.
2. Have the same name and address on your website that is used on Google Maps so Google can read it properly.
3. Ensure that you have reviews on Google as people rely on these reviews.

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In Episode #453, Eric and Neil discuss how to drive more sales using Google Shopping. Tune in to learn how you can successfully use Google Shopping, why it’s an excellent platform to show off your products, and why free shipping is guaranteed to boost your conversions.

• 00:27 – Today’s topic: How to Drive More Sales Using Google Shopping
• 00:33 – Google Shopping populates search results with product images when you’re searching for a product
• 01:00 – You need to have the right product feed that’s hooked in to start showing your product
• 01:08 – Have unique SKUs and more reviews
• 01:34 – You need technical help to start Google Shopping
• 01:52 – Make sure you’re bidding competitively
• 02:10 – Have the right user experience to convert sales
• 02:24 – Make sure your site is optimized for mobile
• 02:36 – Offer free shipping as it boost conversions more than anything else
• 02:57 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:06 – Go to SingleGrain.com/giveaway to get your FREE copy
• 03:10 – That’s it for today’s episode!

1. Google Shopping is a great platform that will show your products.
2. Work at acquiring more reviews as this helps people trust your product and feel good about buying it.
3. Offering free shipping is an excellent way to draw your potential customers.

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In Episode #452, Eric and Neil discuss the optimal way to create a sitemap. Tune in to learn why creating a sitemap manually is NOT beneficial for you—especially with all the online tools you can leverage today. 

• 00:27 – Today’s topic: What Is the Optimal Way to Create a Sitemap?
• 00:35 – Eric searches sitemap tools and uses sitemap plugins for WordPress
• 00:52 – You don’t want to create your sitemap manually
• 01:05 – Your site continuously updates and a sitemap tool can do the updates for you automatically
• 01:40 – Sitemaps are important because it is crawled by search engines
• 02:01 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:10 – Go to SingleGrain.com/giveaway to get your FREE copy
• 02:16 – That’s it for today’s episode!

1. Leverage the sitemap tools and plugins that are available for you online.
2. Don’t create your sitemap manually as it needs to be automatically updated.
3. A sitemap is SEO 101—put it on your checklist of things-to-do when creating your website.

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In Episode #451, Eric and Neil discuss whether you should hire senior marketers or junior marketers. Tune in to learn the benefits of each and also why Eric leans on the side of hiring junior marketers. Experienced marketer or not, Eric and Neil discuss why hiring someone who aligns with your core values is non-negotiable.

• 00:27 – Today’s topic: Should You Hire Senior Marketers or Junior Marketers?
• 00:36 – Bottom line: it depends on the current status of your company
  • 01:00 – If you’re starting out, a junior marketer is much more reasonable to have; you can groom them the way you need and want to
• 01:40 – Neil hires junior marketers because they’re young, they’re willing to learn and they’re more aggressive
  • 02:04 – Some senior marketers tend to be lazy in execution
• 02:23 – Get people that tie-in with your core values
• 02:27 – Eric looks for people who are growth-oriented and hungry for achievement
• 03:01 – There are people who can stay with your company for a long time
• 03:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:53 – Go to SingleGrain.com/giveaway to get your FREE copy
• 03:58 – That’s it for today’s episode!

1. If your company is just starting, it’s much more practical to hire junior marketers.
2. Make sure you hire marketers who share your core values.
3. Marketers should be hungry for achievement, growth-oriented, and able to execute well.

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In Episode #450, Eric and Neil discuss how to use surveying to boost your conversions. Tune in to learn how Neil uses surveys to boost his conversions and discover the RIGHT type of questions people will want to answer.

• 00:27 – Today’s topic: How to Use Surveying to Boost Your Conversions
• 00:40 – As long as your surveys are creative, it can be used to boost conversions
• 00:50 – Neil shares how he helped Eric with his surveys for Single Grain
• 01:07 – Surveying can generate more leads
• 01:17 – From your blog page, you can implement surveys to retrieve any kind of feedback
• 01:25 – Surveys can also be used for your pricing page
• 01:50 – Google has their own survey tools
• 01:55 – Qualaroo, Hotjar and Survey Monkey are some tools used for surveying
• 02:15 – You should be actively surveying
• 02:20 – Kissmetrics has s blog post that outlines the right questions to ask
• 02:37 – Keep your surveys short and with high impact questions that are right for your business
• 03:05 – Time your surveys
• 04:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:30 – Go to SingleGrain.com/giveaway to get your FREE copy
• 04:33 – That’s it for today’s episode!

1. The more creative you are with your surveys, the more leads will answer them.
2. Utilize surveys for all sorts of purposes and feedback.
3. Keep survey questions short, on-point, and relevant to your business and the type of data you want to gather.

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In Episode #449, Eric and Neil discuss how to use emojis in your marketing. Tune in to learn why you should integrate emojis into your campaigns. You’ll learn how Eric and Neil utilize them and why emojis can even humanize a bot’s response to offer a more personalized experience.

• 00:27 – Today’s topic: How to Use Emojis in Your Marketing
• 00:35 – Eric has subscribed to CB Insights which involves the venture capital and private equity world
  • 00:58 – Their email caught Eric’s attention because of the use of an emoji
• 01:15 – Emojis create an emotional connection
• 01:28 – Drip allows you to add an emoji—something Eric uses
• 01:48 – Even if it’s a bot, using an emoji makes the message feel more personal
• 01:59 – You can also integrate emojis into your blog post
• 02:38 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:46 – Go to SingleGrain.com/giveaway to get your FREE copy
• 02:55 – That’s it for today’s episode!

1. Emojis can easily grab the reader’s attention.
2. Adding an emoji to your messages and campaigns makes it more personal.
3. Add emojis to your personal blog posts, too, as a way to connect with your audience.

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In Episode #448, Eric and Neil discuss the 7 types of marketing that are long-term plays. Tune in to learn why your content marketing, link building, and podcasting efforts are worth it—even if your results take more than a year to show. 

• 00:27 – Today’s topic: 7 Types of Marketing that Are Long-term Plays
• 00:33 – First is content marketing which usually takes 18 months or longer to become established and effective
• 00:55 – Second is podcasting which takes over a year
• 01:14 – Third is link building which shows its effectivity in at least 6-12 months
• 01:57 – Fourth is campaigns related to your branding or is press-related
• 02:20 – Fifth, your videos which is considered content marketing
  • 02:30 – The first zero to 10K views are the hardest to get
  • 02:50 – Some people are uploading multiple videos every day
• 03:04 – Sixth is influencer marketing
• 03:35 – Seventh is email, which has one of the highest ROIs that you could have, but it takes a long time
• 04:00 – Be patient; marketing doesn’t just work at the snap of a finger
• 04:15 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:23 – Go to SingleGrain.com/giveaway to get your FREE copy
• 04:28 – That’s it for today’s episode!

1. Focus on your content marketing—this is a play for long-term success.
2. There is no overnight success in marketing.
3. Be patient, most marketing efforts require time before you see a change in your conversions.

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In Episode #447, Eric and Neil discuss whether or not you should rely on Google Search Console data. Tune in to learn the difference between Google Search Console’s data to Google Analytics’ data and why it’s important to cross-reference what you see with other tools.

• 00:27 – Today’s topic: Should You Rely on Google Search Console Data?
• 00:38 – Neil does not see Google Analytics' data matching that of Google Search Console's
• 00:48 – Google Analytics removes bot traffic while Google Search Console picks up more bot traffic
• 01:05 – Google Search Console doesn’t update their information as often
• 01:23 – Google Search Console is still helpful
• 01:50 – Make sure to still cross-reference with other tools
• 02:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy
• 02:43 – That’s it for today’s episode!

1. Google Search Console’s data won’t always match that of Google Analytics’.
2. Google Search Console is usually a week behind in updating information.
3. Don’t rely on Google Search Console alone, cross-reference with other tools.

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In Episode #446, Eric and Neil discuss whether adding more text to a page will always result in increased long-tail traffic. Tune in to learn how to effectively add more text to your content and why you should NOT do it if you’re at rank zero.

• 00:27 – Today’s topic: Does Adding More Text to a Page Always Result in Increased Long-tail Traffic?
• 00:40 – In most cases, adding more text to a page increases long-tail traffic
  • 00:47 – A great example is Abraham Lincoln’s Wikipedia page that continuously grows
• 01:26 – Neil has done tests around adding more text and he saw that the long-tail traffic does, in fact, increase
  • 01:33 – The words or phrases should correspond to the content
  • 01:51 – If you’re ranking zero and update with more text, you could lose your ranking
  • 02:21 – Go to the Google Search Console and check all the words and phrases for which you have impressions and/or low click-through rates and expand on those topics
  • 02:41 – After doing a rewrite and republishing, submit your page to the Google Search Console
• 02:55 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool
  • 03:26 – Go to SingleGrain.com/giveaway to get your FREE copy
• 03:08 – That’s it for today’s episode!

1. Adding text that is irrelevant will negatively affect your traffic.
2. If you’re already ranking zero and you add more text to your existing page, you might lose this ranking.
3. Expand upon the words or phrases you barely mention to improve your SEO.

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In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features.

• 00:27 – Today’s topic: How to Make Google Analytics More Actionable
• 00:33 – Check your conversion rates; you can continually improve your rates
• 00:52 – Look at your traffic tests from a week-to-week perspective
• 01:07 – See what causes the drops in traffic; check for what you did or didn’t do
• 01:15 – Make sure to annotate the big changes you’re making on Google Analytics so you can track over time
  • 01:34 – You can set up custom reports in Google Analytics
• 01:40 – Google Analytics has a studio from where you can draw templates to use for customer importing
  • 01:48 – Avinash Kaushik is a Google evangelist who shares his reports
• 02:07 – Google has experiments that allow you to run A/B tests
• 02:24 – If you’re running a campaign, you can check how your campaign is doing from the UDM parameters
• 02:43 – Cross-reference your Google Analytics conversion with your backend conversion
• 03:03 – Hook-in your Google Analytics to your search console and Google AdWords
• 03:32 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool
  • 03:41 – Go to SingleGrain.com/giveaway to get your FREE copy
• 03:45 – That’s it for today’s episode!

1. Look at your conversion rates because your rate is what you can continuously improve upon.
2. Set-up custom reports with Google Analytics that cater to just what you need.
3. Don’t forget to hook your Google Analytics to your Google AdWords and search console.

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In Episode #444, Eric and Neil discuss how to make a professional podcast. Tune in to learn what Eric and Neil use to create their own podcast. They’ll break down their processes and tell you how they can remain hands-off, yet still maintain the highest quality of podcasts.

• 00:27 – Today’s topic: How to Make a Professional Podcast
• 00:37 – Eric and Neil record their podcast at The Network Studio in LA, which is a professional studio
  • 00:52 – The best podcasts around have the best audio quality
  • 01:07 – If you can have professional audio quality, you set yourself above what others are doing
• 01:13 – Make sure to edit your fillers to make it sound more professional
• 01:39 – Eric and Neil hires writers to create show notes based on the podcast which are pushed to WordPress and iTunes
• 01:55 – Good hosting is important for podcasting and Eric and Neil use Libsyn which will publish to different channels automatically
• 02:20 – Use a player for your website that won’t require you to go to iTunes
  • 02:23 – Smart Podcast Player by Smart Passive Income is a good tool
• 02:40 – For starters, you can use Skype for interviews and record it with ECamm Recorder
• 02:52 – Upload your recorded files to Dropbox and you have your people work on them from there
• 03:11 – You have to hire a great team that will enable you to be hands-off
• 03:37 – Eric and Neil might try Zencastr which is a web app that can record conversation
• 04:02 – Make sure you have a good mic
• 04:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:43 – Go to SingleGrain.com/giveaway to get your FREE copy
• 04:48 – That’s it for today’s episode!

1. Prioritize the quality of your audio, it will drive listeners to your podcast.
2. Hire a great team who will work on the post-production of your podcast.
3. Not everyone has access to iTunes so have a player on your website that will work on all devices.

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In Episode #443, Eric and Neil discuss how to use Google Trends to improve your SEO. Tune in to learn how Google Trends can give you an edge with your content. From seeing what’s currently trending online to discovering what pops up when you search your keywords, Google Trends gives you a picture of how you can improve your game.

• 00:27 – Today’s topic: How to Use Google Trends to Improve Your SEO
• 00:35 – Search for keywords that you are ranking for and Google Trends will give you additional ideas
• 00:58 – Google Trends will tell you what’s currently hot and integrate that content onto your website
• 01:25 – Eric is currently interested with cryptocurrency and he knows which keywords he needs to include in his writing
• 02:00 – Search for your brand on Google Trends to give you a better idea about whether or not you need to work on your branding
• 02:20 – Google Trends is free and easy to use
• 02:35 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:44 – Go to SingleGrain.com/giveaway to get your FREE copy
• 02:48 – That’s it for today’s episode!

1. Search your keywords to get additional ideas for your content.
2. Find the trending topics and try to integrate them into your posts.
3. Find out how your brand is performing by utilizing Google Trends.

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In Episode #442, Eric and Neil discuss how to create a landing page. Tune in to learn the tools that you can use to create a stunning landing page, and, if you need it, where you can find inspiration to make your landing page stand out!

• 00:27 – Today’s topic: How to Create a Landing Page
• 00:35 – Leadpages has a drag-and-drop builder, built-in themes and WordPress plugin that makes it easier for you to create your landing page
• 01:00 – Unbounce is affordable and they have other tools offered for free
• 01:20 – Creating a landing page doesn’t mean that it will work, you HAVE to test it!
• 01:40 – You can get landing page inspiration from Land-book, Dribbble and Behance
• 02:11 – You can also hire someone to create the landing page for you
• 02:35 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:43 – Go to SingleGrain.com/giveaway to get your FREE copy
• 02:48 – That’s it for today’s episode!

1. With the online resources we have today, it is now easier than ever to create your own landing page.
2. Consistently test your landing page to see if it’s converting or not.
3. If you have the budget, you can also hire people to create a landing page for you.

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In Episode #441, Eric and Neil discuss how to avoid over-servicing clients. Tune in to learn what the Zero Dollar Charge Order is, the value of doing exactly what’s stated in your contract, and how to prevent being taken advantage of by your clients. 

• 00:27 – Today’s topic: How to Avoid Over-Servicing Clients
• 00:47 – Eric uses Hubstaff, which is a time tracking tool
  • 01:00 – It’s important to internally track time in a company
  • 01:15 – You don’t have to charge per hour, but audit your time wisely
• 01:38 – Follow what’s in the contract
  • 01:44 – Learn how to say “no” if it’s not in the contract
• 02:07 – Eric hired The Smart Agency Podcast’s Jason Swenk
  • 02:20 – He created the tactic called “Zero Dollar Charge Order”
  • 02:27 – You send an invoice for zero dollars that states the services you gave for free
• 03:35 – If you have to charge for it, charge for it
• 03:59 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:07 – Go to SingleGrain.com/giveaway to get your FREE copy
• 04:11 – That’s it for today’s episode!

1. Track your time internally as a way of accountability.
2. Stick to the contract—learn to say “no” to additional work that’s being offered by your client.
3. Don’t be afraid to charge if you need or have to.

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In Episode #440, Eric and Neil discuss seven ways to keep potential clients engaged during business pitches. Tune in to learn the value of being honest, using story, and ensuring that your clients are the ones doing most of the talking to increase their level of engagement.

• 00:27 – Today’s topic: 7 Ways to Keep Potential Clients Engaged During Business Pitches
• 00:34 – First, make sure that you go above and beyond in preparing for the meeting
  • 01:00 – Make the client feel good about the whole experience
• 01:11 – Second, utilize storytelling in a way that gets people engaged and hooked
• 01:29 – Instead of talking about yourself, talk about the client and asks the right questions
• 01:43 – Fourth, be honest
• 02:12 – Fifth, show your clients what you can do for them via a conversation
  • 02:44 – Eric uses UberConference; your client should be talking 70% of the time
• 03:01 – Pay attention to the other person and respond/act according to their reactions
• 03:24 – Seventh, have something visual; Eric uses Zoom for his presentations
• 04:10 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:23 – Go to SingleGrain.com/giveaway to get your FREE copy
• 04:28 – That’s it for today’s episode!

1. Prepare for the meeting—make sure your potential clients have an unforgettable experience.
2. Make your client talk—asks the right questions and respond to their reactions.
3. Create visuals to enhance the experience.

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In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing the experience on every single device. 

• 00:27 – Today’s topic: What Are the Major Differences Between PPC Ads on Mobile and Desktop?
• 00:37 – You get less text in mobile because of its limitations
• 00:50 – Mobile costs are cheaper
• 01:15 – You’ll see less snippets or other information with mobile ads
• 01:35 – When you’re doing mobile-based ads, you need to fine-tune your landing page depending on the device
• 02:07 – “You have to tailor for experience”
• 02:18 – Have a responsive design and test how it looks on different devices
• 02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy
• 02:28 – That’s it for today’s episode!

1. When creating ads, consider the devices that your customers use often.
2. Test the ads on EVERY device to fine-tune the experience.
3. Keep in mind the limitations in place with mobile ads, especially when it comes to your text.

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In Episode #438, Eric and Neil discuss how to improve brand quality. Tune in to learn how you can effectively boost the quality of your brand, make people talk about you, and what you need to be doing to increase customer loyalty. 

• 00:27 – Today’s topic: How to Improve Brand Loyalty
• 00:38 – Amazon Prime’s two-day shipping policy initially scared their investors, but it became successful in the end
• 01:11 – “Go above and beyond to help customers”
  • 01:28 – When people post on social media and tag your business, make sure to reply
• 01:40 – When people know that you’re responsive, they tend to be more loyal to you
• 01:53 – Eric helps their clients get additional exposure which is already above and beyond their services—this creates loyalty
• 02:05 – Eric connects and builds relationships with people
• 02:32 – “Just care about people”
• 02:42 – Think of the big brands who go above and beyond to help you
• 03:05 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:15 – Go to SingleGrain.com/giveaway to get your FREE copy
• 03:21 – That’s it for today’s episode!

1. In the end, just care for people and help out as much as you can.
2. Respond to your followers, clients, customers—the more responsive, the more they tend to be loyal to you.
3. Learn from the big brands and what they do to cater to their customers.

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In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and how you can effectively implement your own. 

• 00:27 – Today’s topic: How to Create an Irresistible Product or Service Guarantee
• 00:38 – The baseline is to have a 30-day money back guarantee
• 00:55 – One of the craziest ideas Neil has heard of is having double money back guarantee
• 01:22 – With Nordstrom and Zappos, you can return an item as long as you have a receipt
• 02:27 – Amazon is committed to giving the best customer service
  • 02:37 – Eric bought a TV from them that wasn’t in the best condition when it arrived; Amazon sent a new one without asking for the first TV back
• 03:06 – Your guarantee should reflect the quality of your product or service
• 03:45 – Marketing School is giving away 90-day FREE trial of Crazy Egg which is a visual analytics tool
  • 03:55 – Go to SingleGrain.com/giveaway to get your FREE copy
• 04:00 – That’s it for today’s episode!

1. A 30-day money back guarantee is the baseline for all guarantees.
2. If you have an awesome guarantee, it should reflect the quality of product/service that you have.
3. Some tend to abuse guarantees, so you must trust in your product or service quality.

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In Episode #436, Eric and Neil discuss if TV advertising is really worth it. Tune in to learn whether or not TV ads is worth your investment OR if it’s more advantageous for you to utilize digital ads.

• 00:27 – Today’s topic: Is TV Advertising Really Worth It?
• 00:37 – Neil was in Canada with a friend who was working with TV ads
  • 00:57 – Neil’s friend told him that the ROI increases from 20-50% every time they run a TV ad
• 01:30 – Eric shares about the Trivago ad all over the TV
• 02:12 – The effectiveness of your ad will still depend on your target demographic
• 02:25 – Do your market research and planning before implementing a TV ad
• 02:52 – If you have the money, you can consider a TV ad
• 03:07 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy
• 03:25 – That’s it for today’s episode!

1. TV advertising still works and IS worth it—if it fits your budget, of course.
2. Understand your demographics before getting deep into a specific ad platform.
3. For startups, YouTube and LinkedIn ads are some of the alternatives to TV ads.

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In Episode #435, Eric and Neil discuss how to own negative social media comments. Tune in to know just how Eric and Neil handle the criticism and why it helped them improve and grow as professionals in the long run!

• 00:27 – Today’s topic: How to Own Negative Social Media Comments
• 00:36 – Neil learned to just ignore negative comments
• 00:55 – Eric ends up helping out the negative commenter
• 02:04 – Some feedback is good feedback that can help you improve
• 02:27 – “When people give you negative feedback, embrace them”
  • 03:00 – In the long run, it may influence how you change
• 03:05 – Feedback helps you grow
• 03:20 – Eric shares about a YouTuber who responds to feedback
• 03;49 – Don’t take the feedback personally
• 04:28 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:42 – Go to SingleGrain.com/giveaway to get your FREE copy
• 04:48 – That’s it for today’s episode!

1. Negative comments will get to you at first, but you’ll learn to ignore them.
2. Take any feedback as constructive criticism that can help you reflect and improve your craft.
3. Don’t take negative comments personally, always see the positive in them.

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In Episode #434, Eric and Neil discuss how important headings are for SEO. Tune in to learn why you should still take your sweet time on your headings and how it helps boost your website’s ranking. 

• 00:27 – Today’s topic: How Important Are Headings for SEO?
• 00:35 – Headings are still important because the H1 tag still has more authority for search engines
• 01:12 – If your H1 tag is larger, search engine will read it as more important than the other text in your website
• 01:25 – Ranking zero is having a snippet above the actual organic ranking
  • 01:39 – Have some sentences after your H1 tag
• 01:56 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:08 – Go to SingleGrain.com/giveaway to get your FREE copy
• 02:15 – That’s it for today’s episode!

1. Search engines still read your H1 tag as the most important text in your content.
2. Be sure that your heading is high quality and well thought-out.
3. Snippets below your H1 tag will boost your ranking as it’s still read by search engines.

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In Episode #433, Eric and Neil discuss how to quickly find the most popular blogs in a niche and list the top websites that will help you find them. Tune in to find out the most reliable and useful tool to date.

• 00:27 – Today’s topic: How to Quickly Find the Most Popular Blogs in a Niche
• 00:35 – Buzzsumo shows the most shared content and links to content
• 00:55 – SimilarWeb shows you which posts are similar to yours and the ones that get the most traffic
• 01:03 – Ahrefs is great for looking at content as well and they will find things you can’t find with Buzzsumo
• 01:35 – Google search is still one of the most useful ways to find popular blogs
• 01:57 – Search through different communities like Reddit
• 02:37 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy
• 02:57 – That’s it for today’s episode!

1. Blogs that are constantly shared are the ones that are the most popular and credible in their respective niche.
2. Good ol’ Google search still does the job for finding the most popular blogs.
3. More people are engaged in different communities and/or forums, so they usually share what they follow.

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In Episode #432, Eric and Neil discuss how to secure your website. Tune in to learn why a two-factor authentication for your website is better and the importance of backing up your website for security reasons.

• 00:27 – Today’s topic: How to Secure Your Website
• 00:33 – HTTPS is a certificate that can secure your website and there are multiple versions of it
• 00:55 – Get an SSL certificate
• 01:08 – One of Eric’s friends switched from HTTP to HTTPS and their traffic dropped
• 01:48 – Have a two-factor authentication for your website
• 02:05 – LastPass helps, too
• 02:21 – Make sure you are constantly checking your website
• 02:41 – For blogs, use VaultPress
• 02:55 – For hosting, make sure you’re using a great host
• 03:15 – Backup your sites
• 03:39 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:46 – Go to SingleGrain.com/giveaway to get your FREE copy
• 03:50 – That’s it for today’s episode!

1. An SSL certificate and HTTPS can make your site more secure.
2. Be careful with your login credentials—use difficult passwords.
3. Always backup your sites.

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In Episode #431, Eric and Neil discuss 7 WordPress plugins you ought to use. Tune in and take note of the plugins that you need for your WordPress site—especially if it is the face of your business.

• 00:27 – Today’s topic: 7 WordPress Plugins You Ought to Use
• 00:35 – First tool is the Yoast SEO plugin
  • 00:41 – It will give you the foundational tool
• 00:52 – Second tool is VaultPress so that you can backup your blog, especially if it’s your business
• 01:10 – Have a tool for content upgrades like Thrive Leads and OptinMonster
  • 01:33 – Breadcrumbs NavXT can be added to your WordPress theme
• 01:45 – Fifth is to have a plugin checklist like WP Blog Checklist
• 02:13 – Sixth: check out Comments Not Replied To so you won’t miss out on any comments
• 02:27 – Seventh is a cache plugin to manage your blog speed
• 03:05 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:13 – Go to SingleGrain.com/giveaway to get your FREE copy
• 03:17 – That’s it for today’s episode!

1. A SEO plugin will be the foundation of your WordPress website.
2. Content upgrades helps your site attain more and more leads.
3. Maximize different plugins that are available for WordPress, they are made for a reason!

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In episode #430, Eric and Neil discuss how to generate more YouTube search traffic. Tune in to learn how you can revamp your videos to attract more traffic and why your watch time is important.

• 00:27 – Today’s topic: How to Generate More YouTube Search Traffic
• 00:35 – Use TubeBuddy and VidIQ—TubeBuddy will give you ideas on what tags you should use for your YouTube videos
• 01:11 – Upload your transcript or the captions for your videos to boost your ranking
• 01:32 – Think about how you can rank for great titles
  • 01:50 – You have to understand your audience
• 02:00 – Use amazing images for your CTR
• 02;34 – YouTube wants people to stay longer on their platform so consider your watch time
• 03:02 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy
• 03:26 – That’s it for today’s episode!

1. Know your TOP keywords for your videos.
2. If you can upload your own transcript, do it—it’ll help your ranking.
3. Play around with watch time and make sure that people are staying around to watch your videos.

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In Episode #429, Eric and Neil discuss 7 tips for increasing engagement with your blog. Tune in to learn how you can boost your viewer’s engagement levels and hook them so they have to keep coming back for more. 

• 00:27 – Today’s topic: 7 Tips for Increasing Engagement with Your Blog
• 00:35 – First is to write your blog in a conversational tone by using “you” and “I”
  • 00:54 – People become more engaged and they will probably leave comments
• 01:00 – Add a live chat button to your blog
• 01:26 – Third is to wrap up your blog post with a conclusion
  • 01:36 – Most readers will read your conclusion first before reading the whole blog
• 01:44 – Fourth is adding different types of content
  • 02:00 – Some read on their mobile while others on their computer
• 02:13 – Fifth is to respond to comments in your blog
• 02:30 – Connect social media channels with Edgar
• 03:08 – Seventh is to do a content upgrade with Thrive, Hello Bar, OptinMonster
  • 04:00 – There are different content upgrades available at Leadpages
• 04:15 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:26 – Go to SingleGrain.com/giveaway to get your copy
• 04:28 – That’s it for today’s episode!

1. Writing in a conversational tone will engage your readers making them more likely to comment.
2. Use social media platforms to increase your blog’s reach.
3. Have a catchy conclusion, most readers read it first anyway.

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In Episode #428, Eric and Neil discuss how to correctly use live chat on your website. Tune in to learn how you can target the right people using live chat and convert them into sales.

• 00:27 – Today’s topic: How to Correctly Use Live Chat on Your Website
• 00:51 – Live chat isn’t just about talking to your website visitors, it can actually detect potential customers
  • 01:34 – Segment your audience and only show the live chat option—it’s your best bet
• 01:50 – Intercom is doing well for live chat
• 02:00 – Eric just switched to Drift which has the ability to set appointments for people
  • 02:47 – The appointment setting becomes a revenue generating tool
  • 02:58 – Drift Enterprise costs $2K a month, but they have the another version
  • 03:38 – Eric’s clients like Drift
• 03:50 – Just make sure you’re not showing your live chat to the wrong people or you’re wasting money
  • 04:31 – “You can’t hit everyone”
• 04:35 – Marketing School is giving away a free 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:45 – Go to SingleGrain.com/giveaway to get your FREE trial
• 04:50 – That’s it for today’s episode!

1. Only target those who will likely convert to sales when it comes to the live chat feature.
2. If you’re talking to the wrong people, you’re just wasting time and money.
3. Live chat can become an income generating tool if used well.

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In Episode #427, Eric and Neil discuss if should you hire an agency for link building. Tune in to learn if it’s worth it to hire a great agency to do link building for you OR if you’re better off doing it in-house.

• 00:27 – Today’s topic: Should You Hire an Agency for Link Building?
• 00:33 – Neil ran an agency with link building in the past and Eric’s agency is currently handling link building
• 00:48 – Most people don’t have proper connections and use templates that don’t work
• 01:01 – “Links are a very dangerous thing”
• 01:12 – Link building is the same as doing outreach when it comes to sales
• 01:50 – Pitchbox is an SEO outreach tool; if you’re using it, it’s better to hire an agency
• 02:20 – If you’re looking for good links, find the right agency
  • 02:24 – Ask for samples first to see if the links are good
• 02:32 – If you want to do it in-house, hire someone who knows the processes well
• 02:40 – If you decide to go with an agency, make sure that you’re not charged per link
  • 02:53 – Make sure you’re paying a reasonable price
• 03:11 – Track reports regarding your link building
• 03:40 – Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual analytics tool
  • 03:52 – Go to SingleGrain.com/giveaway to learn more about your FREE trial
• 03:58 – That’s it for today’s episode!

1. Link building isn’t easy and will hurt your ranking if it’s not done right.
2. Before committing to an agency, ask for samples of links to check if they are providing great links.
3. If you’re going to do link building in-house, choose someone who knows the processes by heart.

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In Episode #426, Eric and Neil discuss how to spy on your competition. Tune in to discover the tools that will help you see what your competitors are up to, how you can compete, and ways you can replicate their strategies.

• 00:27 – Today’s topic: How to Spy on Your Competition
• 00:38 – Ahrefs is a great tool to use
• 01:22 – SEMrush will show you phrases your competitors are bidding on for pay-per-click
  • 01:40 – It will give you an idea of whether you should also be bidding on those keywords
• 02:14 – Adbeat goes deeper on ads and spend trends over time
• 02:41 – BuiltWith will show you everything that your competitors are using
• 03:07 – SimilarWeb will show you top categories, traffic trends and the breakdown of the traffic of a website
• 03:45 – SpyFu and iSpionage are great tools
  • 03:50 – iSpionage shows the keyword efficiency index
• 04:42 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 04:56 – Go to SingleGrain.com/giveaway for multiple entries
• 04:59 – That’s it for today’s episode!

1. Leverage the tools that will help you become BETTER than your competitors.
2. Track to see if your strategies are working or if you’re just wasting your money.
3. Spying on your competitors is healthy for a business.

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In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your content. And, if you prefer to spend nothing at all, the alternative methods you can employ to get your content out there!

• 00:27 – Today’s topic: How Much Should You Spend on Content Promotion?
• 00:37 – Eric asked Larry Kim of Wordstream, who is well-versed in paid advertising
• 00:58 – Larry said that every time he publishes content, he’ll try to find unicorns that have high engagement
  • 01:11 – He’s pushing $50 for every published piece of content
• 01:39 – For Neil, content promotion is 50% of the time spent writing the content and the other 50% of the time is for promotion
  • 01:52 – At least half of the time should always be spent on content promotion
  • 01:57 – You can spend time or spend money on promotion
  • 02:00 – You can boost traffic from different social media sites
• 02:20 – If you don’t want to spend money, you can promote your content by going through Google for similarly related content
  • 02:35 – Email the people who tweeted your competitor's’ content and ask if they can share yours too
• 03:17 – If you’re just starting out, it is easier to reach out to people
• 03:33 – Make sure that your content is good
• 03:47 – A Dollar a Day Strategy by Dennis Yu of BlitzMetrics can you help you too
• 04:19 – Check your analytics and insights to create a more targeted audience
• 04:38 – Content marketing works if you’re promoting it
• 05:08 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 05:27 – Go to SingleGrain.com/giveaway for multiple entries
• 05:31 – That’s it for today’s episode!

1. For every piece of content you publish, you should spend half your time PROMOTING it.
2. Your content marketing won’t work if you’re not promoting it—it simply won’t reach people.
3. Even with just a dollar, you can push your content on Facebook.

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In Episode #424, Eric and Neil discuss what part of your funnel you should focus on. Tune in to learn the different parts of a funnel, how to find your weakness, and the actions you can take to make sure your funnel is running (and converting) smoothly.

• 00:27 – Today’s topic: What Part of Your Funnel Should You Focus On?
• 00:40 – Top of the Funnel (ToFu): the traffic that you’re trying to target; which is usually a much larger audience
• 00:48 – Middle of the Funnel (MoFu): people who have viewed your website or availed of your services
• 01:02 – Bottom of the Funnel (BoFu): returning customers or those who are close to purchasing
• 01:24 – If you don’t have a lot of visitors, focus on the top of the funnel
• 01:27 – If you have a lot of visitors but don’t have much conversion, work on your analytics to see where the drop off is—it’s either the middle or bottom of the funnel
  • 01:43 – You can check it out using Mixpanel and/or Kissmetrics
  • 01:50 – Focus on optimizing that part by doing A/B testing or surveys
• 02:12 – Eric shares an experiment of how they bring people through an entire funnel
  • 02:16 – Eric did a case study for SaaS companies
• 02:45 – When you bring people through the funnel, the journey needs to be consistent
  • 03:05 – The journey is a story as well
• 03;19 – Digital Marketer and Chris Von Wilpert have some good points on funnels
• 04:06 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 04:15 – Go to SingleGrain.com/giveaway for multiple entries
• 03:50 – That’s it for today’s episode!

1. Figure out the part of your funnel where people fall off, then create a strategy to improve your performance.
2. Employ tests or experiments to make sure you’re on the right track.
3. Create a consistent journey for your funnel.

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In Episode #423, Eric and Neil discuss the 7 point, website redesign checklist. Tune in to know what you need to consider before changing or redesigning your website. This way you can make the changes without any risk to your traffic.

• 00:27 – Today’s topic: 7-Point Website Redesign Checklist
• 00:34 – First is to make sure that your website is designed with a strong SEO foundation
  • 01:01 – For WordPress, build up your SEO first
• 01:12 – Second is to keep track of your existing URLs in a checklist
• 01:25 – Third is to NOT forget about your site speed
  • 01:30 – Check GTmetrix to find out your site speed
• 01:41 – Fourth is to keep mobile in mind because a bigger percentage of website visitors are mobile users
  • 01:50 – Use Google AMP framework
• 01:59 – Don’t forget about your pixels like the Google Analytics pixels and Facebook pixels
• 02:20 – Sixth is to figure out the copy for your content before redesigning it
• 02:35 – Last is to check your website’s resolution in different browsers using Browseo
• 03:02 – Think about your website responsive design, too
• 03:15 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat-mapping analytics tool
  • 03:25 – Go to SingleGrain.com/giveaway for multiple entries
• 03:35 – That’s it for today’s episode!

1. SEO is very important for websites so make sure that your SEO foundation is strong.
2. Since most people are on mobile, make sure your website is optimized for mobile so they get the best viewing experience possible.
3. Design and website response are crucial for the user experience.

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In Episode #422, Eric and Neil discuss how to market your business at a conference without sponsoring it. Tune in to learn what you need to do on the day of the conference to market your business tactfully and effectively.

• 00:27 – Today’s topic: How to Market Your Business at a Conference Without Sponsoring It
• 00:41 – It’s better to speak at conferences than be a sponsor at one
  • 00:50 – Talk with people in the conference lounge
• 01:16 – Networking is also a good strategy to market your brand without spending
  • 01:49 – Networking doesn’t mean passing your business card, it means getting to know people’s story and expressing how you can help them
• 02:55 – Prior to the conference event day, figure out your target market
• 03:13 – Eric shares how his friend bombarded the booths in an event they went to in order to market his service
• 03:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 04:00 – Go to SingleGrain.com/giveaway for multiple entries
• 04:10 – That’s it for today’s episode!

1. Rather than sponsoring a conference, it’s better to speak at one if you can.
2. Network with people by understanding their struggles and stating how you can offer a solution to their problem.
3. Make sure you know your target market first before coming to a conference.

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In Episode #421, Eric and Neil discuss how to stay consistent with your content marketing. Tune in to learn the importance of following a routine, creating a content calendar and sticking to a 30-day timeframe.

• 00:27 – Today’s topic: How to Stay Consistent With Your Content Marketing
• 00:34 – Have a routine in place that you will follow
  • 00:47 – Eric has his routine on his calendar
• 01:08 – Create a content calendar
  • 01:24 – This works the best for Neil
• 01:34 – Neil uses Excel while Eric uses Smartsheet, which is almost the same tool
  • 01:42 – Whatever you use, make sure to stick with it
• 01:57 – Content repurposing helps with consistency
• 02:28 – Your calendar works best with a 30-day timeframe; make updates on the content that you will create
• 02:46 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 02:55 – Go to SingleGrain.com/giveaway for multiple entries
• 03:00 – That’s it for today’s episode!

1. Create and follow a routine for your content marketing.
2. A content calendar will help you stay focused on the tasks at hand.
3. A 30-day timeframe is the best length of time to work with because of the amount of updates you’ll need to make.

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In Episode #420, Eric and Neil discuss what makes a brand stand out. Tune in to learn how a brand’s interaction with its customers only leads to customer loyalty and followers who will champion for your brand!

• 00:27 – Today’s topic: What Makes a Brand Stand Out?
• 00:40 – The popular brands are everywhere
  • 00:52 – Their logos are subtle and reflects their vision and mission
• 00:58 – There’s always a story behind every brand
  • 01:26 – “A brand tells a really good story”
• 01:33 – Emotion is another factor for a brand
• 02:12 – Brand’s way of interacting with their customers
  • 02:25 – Some by events and some by social media
  • 02:33 – Interaction is often taken for granted, but it is important
  • 02:48 – Amazon is known for their great customer service
• 03:55 – There are brands that will also send out surveys for their services
• 04:19 – When a brand cares, it makes an immense difference
• 04:30 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 04:42 – Go to SingleGrain.com/giveaway for multiple entries
• 04:50 – That’s it for today’s episode!

1. Take care of your customers—this is Branding 101.
2. The way a brand interacts with their customers reflects, via social media or through events, tells the brand’s personality and story.
3. A brand stands out when it can connect with its customers.

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In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather large disappoint AFTER writing his book and why being on the bestseller list doesn’t actually guarantee you more sales leads.

• 00:27 – Today’s topic: Lessons Learned From Writing A Bestselling Book
• 00:35 – Neil’s book, Hustle, hit the New York Times’ best-seller list
• 00:56 – Neil learned from writing his book that it was a waste of time and money—he assumed it would grow his brand but it didn’t
  • 01:03 – “I think I did it wrong”
• 01:08 – Neil had amazing co-authors, but he also learned that he should’ve written the book by himself
• 01:15 – Hustle is for the general public, so it didn’t reached Neil’s target market
• 01:24 – Neil’s was on the bestseller list for three consecutive weeks but it didn’t get him any sales
• 01:45 – The topic was the biggest mistake for Neil, because it didn’t relate to what he does
• 02:30 – The hardest part of writing a book is dealing with publishers
• 02:40 – Writing a book is a lengthy process
• 03:04 – Neil had a launch team
• 03:14 – The difference between corporate sales and a launch team
  • 03:25 – ResultSource will distribute the book in major book stores
• 03:37 – Eric is now switching from writing to marketing
• 04:20 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 04:33 – Go to SingleGrain.com/giveaway for multiple entries
• 04:44 – That’s it for today’s episode!

1. When writing a book, make sure that it reaches your target audience.
2. If you can write your book by yourself, do it.
3. Being on the New York Times’ bestseller list won’t guarantee a positive ROI for your brand.

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In Episode #418, Eric and Neil discuss why you shouldn’t copy someone else’s marketing. Tune in to discover if replicating other’s marketing techniques actually works for you OR if you’re better off creating your own marketing strategy.

• 00:27 – Today’s topic: Why You Shouldn't Copy Someone Else's Marketing
• 00:58 – When given a template, figure out how you can change it and make it your own
• 01:06 – Some marketing tactics that work for others does not mean it will work for you
• 01:27 – Eric has tried different techniques and not all of them have worked
• 01:45 – Learn from others, but don’t copy them
• 02:22 – Figure out what will work for you and your audience
• 02:30 – Neil was advised that if you’re doing something that moves away from your personality, the tactic won’t convert
• 02:50 – There’s NO best tactic for everyone, it will depend on your business and audience
• 03:34 – Learn everything that you can, but eventually you’ll have to create your own style
• 03:44 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 03:58 – Go to SingleGrain.com/giveaway for multiple entries
• 04:05 – That’s it for today’s episode!

1. While known marketers share their techniques for marketing, you do NOT and should not copy it cover to cover.
2. Learn different marketing tactics, then tailor a strategy for your audience.
3. There’s no best tactic for everyone—what works for one doesn’t mean it will work for the other.

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In Episode #417, Eric and Neil discuss how to identify evergreen content opportunities. Tune in to learn how you can gain new ideas regarding the evergreen content you should be writing about and why it will help you maintain (or GAIN) traffic for years to come.

• 00:27 – Today’s topic: How to Identify Evergreen Content Opportunities
• 00:40 – The easiest way to identify evergreen content is by looking at your competitors
  • 00:44 – Use Ahrefs to know where your competitors’ search traffic is coming from
• 01:12 – You don’t want to publish news-oriented content
• 01:30 – Content in digital and online marketing is considered evergreen content
• 01:35 – HubSpot has a lot of evergreen content
• 01:45 – Evergreen is something that can stand the test of time
• 02:09 – BuzzSumo can help you see evergreen content
• 02:24 – Writing about evergreen topics is what gains traffic
• 02:33 – If your Google Analytics and Google Search Console are hitched together, go to the Search Console to see which keywords are ranking
  • 02:51 – Then, you can figure out which content to write around those keywords
• 03:13 – If you’re writing evergreen content, update it once a year so it will consistently gain traffic
• 03:43 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 03:55 – Go to SingleGrain.com/giveaway for multiple entries
• 04:00 – That’s it for today’s episode!

1. Leverage tools to find out the kind of evergreen content that is gaining traffic for your competitors and create a content related to those topics.
2. Evergreen content will stand the test of time as it remains to be relevant.
3. Make use of the keywords that are ranking for your content.

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In Episode #416, Eric and Neil discuss how to generate leads with free tools. Tune in to learn which tools you can create in order to generate more leads, and Neil shares his highly effective marketing tool that reels in an incredible amount of traffic for him per month. 

• 00:27 – Today’s topic: How to Generate Leads With Free Tools
• 00:37 – If you want to get SEO leads, create an SEO grader or analyzer and when people have a bad score, ask them if they want to get better
  • 00:56 – HubSpot did a campaign similar to this
• 01:15 – You can use Outgrow which will allow you to make different calculations to generate leads
• 01:42 – Check out “How much does it cost to make an app?” by Crew—which is a short quiz you can take
• 02:00 – You don’t need to create complicated tools
• 02:06 – Neil’s SEO analyzer continues to generate 70K in traffic/month
• 02:18 – It cost $20-30K maximum, but there are cheaper options
• 02:41 – Use it as a marketing expense
• 03:05 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 03:5 – Go to SingleGrain.com/giveaway for multiple entries
• 04:00 – That’s it for today’s episode!

1. Your tools don’t have to be complicated, a simple calculation and catchy question will do.
2. Create a tool that is relevant to your product and service.
3. The tool will last and continuously drive you traffic, so it is worth your investment.

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In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers.

• 00:27 – Today’s topic: 7 AdWords Tricks & Tips That'll Boost Your ROI
• 00:34 – Tip #1 is to add site links which will give you more opportunity to show up on search results
• 01:06 – #2: Leverage dayparting
  • 01:13 – It is very useful and cost efficient, especially in B2B
• 01:49 – #3: Single keyword ad groups
  • 01:51 – It will allow you to focus on one keyword and keep your ads tailored
• 02:16 – #4: Geo-targeting
  • 02:28 – You can give people specific offers based on their location
• 03:25 – #5: Make sure you are hooking your AdWords in Google Analytics to have a specific retargeting list
• 04:01 – #6: Integrate the keywords that the users search for into your landing page
  • 04:23 – Optimize landing pages for conversion
• 04:32 – Last is to use CPA bidding which works well and let Google do its work
• 05:11 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 05:49 – Go to SingleGrain.com/giveaway for multiple entries
• 06:02 – That’s it for today’s episode!

1. Site links will consistently add traffic to your site and can increase your search ranking.
2. If you know where your audience is, you can send more curated offers which can increase your conversion rate significantly.
3. Consistently optimize your landing page with the RIGHT keywords.

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In Episode #414, Eric and Neil discuss how to generate audience insights using Facebook. Tune in to learn why Facebook’s data is more accurate than Google Insights and how important Facebook Pixel can be for your website. 

• 00:27 – Today’s topic: How to Generate Audience Insights Using Facebook
• 00:35 – Audience insights will show you who’s visiting your website
• 00:38 – Google Analytics isn’t as accurate as Facebook
  • 01:00 – You can plug in a Facebook Pixel on your website for free
• 01:20 – There are tons of tutorials available on the web for how to start with Facebook Pixel
  • 01:32 – Load up your audience
  • 01:43 – It’s better if you have a business manager account
  • 02:08 – With a custom audience, you can see people’s behaviour
• 02:34 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 03:46 – Go to SingleGrain.com/giveaway for multiple entries
• 04:00 – That’s it for today’s episode!

1. Facebook’s data is accurate because of the number of the databases they have.
2. Facebook Pixel can be plugged in to your website for free and it’ll show you your customers’ behavior.
3. You can also customize your audience depending on your target market.

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In Episode #413, Eric and Neil discuss how to get good photos and audio files for your content. Tune in to discover where you can get royalty-free photos and audio files and why it’s advantageous for you to add media to your content today!

• 00:27 – Today’s topic: How to Get Good Photos and Audio Files for Your Content
• 00:40 – People want to see videos or other media formats aside from the usual text
• 00:52 – People can easily digest information from audio and video
• 00:59 – An audio file doesn’t necessarily mean that it has to have context, it can be a background sound that catches your audience’s attention
• 01:18 – You want to have visual images with your content to keep readers engaged
• 01:30 – There are new artists on YouTube who want their music out so maybe you can use them royalty-free and just add credits
• 01:47 – You can also find other audio files from AudioJungle
• 01:52 – For photos, you can check Twenty20 and Canva
• 02:28 – Neil pays for his photos from Fotolia
  • 02:44 – Use the half size download which still has a high resolution
• 03:16 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 03:55 – Go to SingleGrain.com/giveaway for multiple entries
• 04:08 – That’s it for today’s episode!

1. Adding any media to your content will make it more engaging for the viewer.
2. There are sources that you can use that are royalty-free—just don’t forget to give credit.
3. Utilize media—just make sure whatever you use relates to your content.

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In Episode #412, Eric and Neil discuss how to build retargeting lists with outbound prospecting. Tune in to learn how you can retarget without breaking any terms or service agreements and why the rule of 7 is still effective in marketing today.

• 00:27 – Today’s topic: How to Build Retargeting Lists With Outbound Prospecting
• 00:36 – First, make sure you’re following the terms and services of Google and Facebook or other retargeting services
• 01:25 – Know your ideal customer
• 01:38 – Outbound prospecting is more for B2B
• 01:50 – You can reach the head of businesses directly through Outreach and Zen Prospect; use these tools to gather emails and reach businesses at scale
  • 02:38 – Plug the outbound emails into a retargeting list on LinkedIn, Google and Facebook
• 03:14 – If you’re a sales person, make sure you add value and share insights to your customers
  • 03:47 – Then you can retarget people by asking them to opt-in for more marketing insights
• 04:07 – When you remarket people, they see you more often
  • 04:11 – The rule of 7 in marketing
• 04:21 – Neil creates specific remarketing ads for the individual companies
• 04:51 – Account-based marketing works
• 05:14 – Neil never had issues with remarketing
• 05:54 – Instead of trying to be interesting, be interested in the people you connect with
• 06:21 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 07:01 – Go to SingleGrain.com/giveaway for multiple entries
• 07:10 – That’s it for today’s episode!

1. Figure out who your ideal customers are so you know who you should specifically target.
2. As a sales person, make sure you add value and marketing insights to your customers.
3. The more often a customer sees you, the more likely they will buy.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.