Marketing School - Digital Marketing and Online Marketing Tips

In episode #2802, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil address questions from agency owners and provide insights and advice on launching a new product, hiring freelancers, leveraging media platforms, and more.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to Scaling an Agency
• (02:37) Strategies for Launching Business Biscuits
• (05:31) Maintaining Focus on One Business
• (07:40) Avoiding Half Measures and Protecting the Core Business
• (08:09) Hiring Freelancers for Mundane Tasks
• (09:37) Finding the Right Fit for Your Agency
• (10:31) Framework for Hiring: Jobs to be Done
• (13:00) Leveraging Media Platforms for Agency Growth
• (14:47) Viewing Media Platforms as Part of the Business
• (15:38) Maintaining Focus and Avoiding Distractions



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• Single Grain << Eric’s ad agency
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In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Find out the importance of finding a balance between reinvesting in the business vs. taking distributions and insights on acquiring companies, including different financing options and deal structures. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to the Coaching Call
• (00:30) Finding the Balance: Reinvesting vs. Taking Distributions
• (01:27) Acquiring Companies: Financing Options and Deal Structures
• (08:03) Sourcing Off-Market Agencies for Better Deals
• (09:47) Building a Deal Team for Successful Acquisitions
• (12:57) Recommended Resources for Agency Growth and Acquisition

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• Single Grain << Eric’s ad agency
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• X @ericosiu

In episode #2801, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil tackle pressing questions from agency owners. The discussion covers crucial topics such as demonstrating the value of video to clients, discovering leads for a new agency, comparing valuations between retainer work and productized services, tracking offline conversions, and leveraging conversation intelligence tools.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to the Agency Owners Association
• (00:33) Explaining the Value of Video to Clients
• (02:35) Finding Leads for a New Agency
• (03:05) Valuations for Retainer Work vs. Productized Services
• (06:24) Tracking Offline Conversions
• (11:47) Using Conversation Intelligence Tools
• (13:12) Conclusion



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• Single Grain << Eric’s ad agency
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• X @neilpatel
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In episode #2800, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on the challenges and pitfalls of taking equity as compensation, the use of NPS feedback to improve agency performance, the importance of focusing on the right marketing service for clients, strategies for entering new industries, and the acquisition of distressed agencies.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction and Overview
• (00:30) The Risks and Challenges of Equity Compensation for Agencies
• (03:09) Using NPS Feedback to Improve Agency Performance
• (05:04) Choosing the Right Marketing Service for Clients
• (09:14) Strategies for Entering New Industries
• (13:19) Acquiring Distressed Agencies for Market Entry
• (18:34) Conclusion



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• Single Grain << Eric’s ad agency
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In episode #2799, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on scaling agencies and generating business leads through long-form content, the importance of case studies on LinkedIn, the effectiveness of awards and RFPs in B2B marketing, the shift from organic to paid SEM, and key factors for successful paid ad campaigns.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to the Agency Owners Association Call
• (00:56) Preferred Medium for Long-Form Content
• (02:04) The Importance of Organic Social Media
• (03:29) Building Strategic Partnerships with Other Agencies
• (05:45) The Shift from SGE to AI Overviews in Paid SEM
• (10:41) Managing Client Relationships and Demonstrating ROI
• (14:23) Key Factors for Successful Paid Ad Campaigns

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• Single Grain << Eric’s ad agency
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In episode #2798, we discuss how SEO is evolving to include optimizing for multiple channels, the future of marketing involves leveraging influencer marketing with a focus on ROI, and why you shouldn’t get too caught up in personal branding on platforms like LinkedIn.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) What's the future of SEO looking like
• (05:45) SEO as we know it is dead – Here's what the future looks like
• (10:18) How influencer marketing is moving into a more rigorous, metrics-driven era
• (12:26) 100% of marketing and sales execs who post on LinkedIn… fail?
• (17:42) That’s it for today! Don’t forget to rate, review, and subscribe!



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• Single Grain << Eric’s ad agency
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• X @ericosiu

In episode #2797, we discuss the Meta, Microsoft, and Google's arms race, the strategy of going wide and narrow with social content, Steve Jobs' secret organization at Apple, the challenges in the SEO industry, and the benefits of having an elite group of employees.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) The Meta, Microsoft, and Google arms race
• (01:52) How Microsoft Teams crushed Slack like a cockroach
• (03:09) Why you should go wide and narrow with your social content
• (06:52) The secret organization that Steve Jobs created in Apple
• (11:27) NerdWallet reports $151M in revenue but has SEO 'Headwinds’
• (13:29) Does link-building no longer work?
• (15:23) That’s it for today! Don’t forget to rate, review, and subscribe!



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• Single Grain << Eric’s ad agency
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• X @neilpatel
• X @ericosiu

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore why you should tier clients based on their level of headache and evaluate whether they are worth the headache based on their overall value. Also discover affordable digital marketing conferences and CRM systems for lead nurturing!

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Taking on Bad Clients for Cash Flow
• (01:52) Tiering Clients and Evaluating the Headache Factor
• (03:15) Finding Affordable and Relevant Digital Marketing Conferences
• (05:38) Choosing the Right CRM System for Lead Nurturing
• (09:14) Exploring CRM Options: Pipe Drive and Go High Level
• (12:45) Making Money as a Large Agency Owner

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu

In episode #2796, we discuss the spread of disinformation on social media platforms and the potential need for regulation to address this issue, the results of the UBI experiment, the role of politicians, and the importance of purpose in people's lives.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) OpenAI tempers expectations with less bombastic, GPT-5-less DevDay this fall
• (01:11) Prediction: Social media will change in 2025 because of disinformation
• (07:36) UBI experiment fails
• (17:32) That’s it for today! Don’t forget to rate, review, and subscribe!



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• Single Grain << Eric’s ad agency
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• X @ericosiu

In episode #2795, we discuss the success of Ryan Reynolds and Hugh Jackman's movies, the power of marketing and advertising, the profitability of high-end luxury stores at airports, and the resilience required to overcome adversity in business.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) How Ryan Reynolds and Hugh Jackman hit $1B box office using this maxim
• (03:29) Do high-end luxury (Chanel, Gucci, etc) stores In airports make money?
• (11:36) The businessman at bay
• (16:10) That’s it for today! Don’t forget to rate, review, and subscribe!



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• Single Grain << Eric’s ad agency
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In episode #2794, we discuss how large publicly traded companies tend to cut marketing during bad times, creating an opportunity for smaller businesses to acquire more customers, the potential recession, the role of rate cuts in stimulating spending and the marketing strategies of Donald Trump and Kamala Harris in the upcoming election.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) When the stock market crashes, it creates a marketing opportunity
• (04:49) What will happen to marketing as interest rates drop?
• (08:32) The difference between Donald Trump & Kamala Harris' marketing
• (14:25) That’s it for today! Don’t forget to rate, review, and subscribe!



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• Single Grain << Eric’s ad agency
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In episode #2793, we talk about AI-generated content and platform trust, censorship and government intervention, education and critical thinking, equal opportunity and hard work, and the downfall of Nike.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Elon Musk retweeted a parody Kamala Harris campaign ad Friday without labeling it as misleading (an apparent violation of his own platform’s rules) 
• (10:02) The fall of Nike was partly because of… performance marketing?
• (17:18) That’s it for today! Don’t forget to rate, review, and subscribe!



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• Single Grain << Eric’s ad agency
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• X @ericosiu

In episode #2792, we talk about the MIT Neurosurgeon who decided to quit his job, focus on his health, and start a YouTube channel. The video he posted about his experience went viral, highlighting the power of authenticity. We also discuss diversity, equity, and inclusion (DEI) in the business world.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) The MIT Neurosurgeon who is now unemployed
• (10:23) Microsoft and John Deere kill their DEI teams
• (15:57) That’s it for today! Don’t forget to rate, review, and subscribe!



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• Single Grain << Eric’s ad agency
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• X @ericosiu

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore the current market for buying and selling businesses, the importance of monthly recurring revenue (MRR) and contracts, the value of having a business that can operate without the owner, and the role of brokers in the acquisition process.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to the Coaching Call
• (00:27) Understanding the Inbound Interest to Buy a Company
• (01:52) Making a Company More Appealing for Potential Buyers
• (03:17) The Importance of Monthly Recurring Revenue (MRR) and Contracts
• (04:40) Building a Business that Can Operate Without the Owner
• (06:08) Navigating the Role of Brokers in the Acquisition Process

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• Single Grain << Eric’s ad agency
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• X @neilpatel
• X @ericosiu

In episode #2791, we discuss the importance of virality in building a personal brand, the challenges of tracking ROI in marketing, the upcoming presidential election and its effect on ad inventory, the rise of GOP1 drugs and its potential impact on the beauty industry, and the shifts in DE&I initiatives in marketing.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) MrBeast's mega influencer video lessons
• (06:20) Paramount ads manager brings TV and AI-powered creative to smaller businesses
• (08:17) Top CMO concerns for the rest of 2024 
• (15:59) That’s it for today! Don’t forget to rate, review, and subscribe!



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• Single Grain << Eric’s ad agency
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• X @ericosiu

In episode #2790, we discuss the importance of avoiding polarizing content in marketing, the need for unbiased AI models, the impact of selective information organization, the complexity of political ideologies, and the difficulties faced by founders.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) The olympics opening ceremony fiasco
• (01:50) Woke AI lies about history
• (08:54) What it's really like to transition from employee to entrepreneur
• (11:45) That’s it for today! Don’t forget to rate, review, and subscribe!



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In episode #2789, we discuss the impact of the CrowdStrike outage, how they handled the situation, and the negative press it generated. We also tackled the traits of effective executives that are explored through the insights from a book by Jay Paul Getty.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) CrowdStrike offers a $10 apology gift card to say sorry for outage
• (03:52) Olympic ad spending at record levels as streaming boom helps fuel demand
• (06:35) What it means to be a real executive
• (12:56) That’s it for today! Don’t forget to rate, review, and subscribe!



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• Single Grain << Eric’s ad agency
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In episode #2789, we discuss Lakers' investment in LeBron James' son, the use of AI in marketing, the impact of interest rates on the economy, the rise of robot-operated factories, the potential of offshore recruiting, and reselling items on platforms like eBay.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) How the Lakers made a $7.9 million marketing investment with Bronny James
• (07:30) A unique way fortune 100 brands are using AI for marketing
• (12:04) Intuit cuts 2,000 employees to invest further in AI
• (14:04) Powell indicates Fed won’t wait until inflation is down to 2% before cutting rates
• (15:21) China launches 24/7 factory with 0 live workers
• (21:10) That’s it for today! Don’t forget to rate, review, and subscribe!



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• Single Grain << Eric’s ad agency
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In episode #2788, we discuss why AMD missed out on opportunities in the mobile and GPU markets, the importance of persistence and survival in business, as well as the need for focus and specialization in agency differentiation.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Why AMD lost to Intel/Nvidia despite having a superior product
• (10:14) How do you differentiate your agency?
• (19:04) That’s it for today! Don’t forget to rate, review, and subscribe!



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• Single Grain << Eric’s ad agency
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In episode #2787, we discuss the rise of influencers, the importance of managing your own social media accounts, the benefits of partnering with other agencies, and the value of building relationships over time.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Hailey Welch, Hawk Tuah Girl, signs with The Penthouse
• (03:54) Why Joe Biden's Twitter is a joke
• (06:47) The quickest way to grow your ad agency, join forces with others
• (15:51) That’s it for today! Don’t forget to rate, review, and subscribe!

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• Single Grain << Eric’s ad agency
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In episode #2786, we discuss how organic social media platforms like Reels, TikTok, and Shorts can help you become top of mind, the challenges of monetizing fame, the role of the media in shaping narratives, and the influence of woke advertisers on platforms and content.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Why organic social rivals SEO today
• (03:09) Virality doesn't mean more revenue – David Guetta man in finance song only hits 900k listens
• (05:24) Was 'Stop Asian Hate' fake marketing?
• (13:05) Woke advertisers are colluding to stop Elon Musk, Joe Rogan, and others
• (17:36) That’s it for today! Don’t forget to rate, review, and subscribe!



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In episode #2785, we discuss the decline of affiliate marketing and the challenges faced by businesses and affiliates, the potential acquisition of HubSpot by Google, the impact of raising prices in SaaS companies, and Syed Balkhi's smart WordPress M&A strategy.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Is it worth having an affiliate program after Google sacked so many affiliate sites?
• (03:07) HubSpot shares plunge 12% on report that Alphabet is shelving interest in acquiring software company
• (10:05) If you're afraid to increase your prices, just watch this
• (14:37) Syed Balkhi's smart WordPress M&A strategy
• (16:02) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2784, we reference a study by McKinsey in 2015 that claimed a link between profits and executive diversity. We also discuss founders creating their own media channels and the influence of social media on brands.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Will diversity, equity, and inclusion make you rich?
• (09:59) You are the media now
• (13:25) How TikTok comments pushed Converse to bring back discontinued sneakers
• (17:27) That’s it for today! Don’t forget to rate, review, and subscribe!



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• Single Grain << Eric’s ad agency
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In episode #2783, we discuss the importance of launching a product quickly to iterate and reach product market fit, the rise of in-house influencers and how companies can leverage their employees' social media profiles, and Apple's fee on ads and recommend purchasing ads on a computer to avoid potential cost increases.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Data reveals how long it takes to reach product market fit
• (05:04) The rise of in-house influencers
• (09:47) Apple expands 30% fee on Facebook and Instagram ads globally
• (14:11) That’s it for today! Don’t forget to rate, review, and subscribe!



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• Single Grain << Eric’s ad agency
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In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. A luxury home builder seeks advice on how to generate leads without relying on architects and designers. Learn to target high-end events and magazines using intent-based lists, geofencing, and cold emails. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to the Coaching Call
• (04:16) Using Intent-Based Lists to Identify Potential Leads
• (06:31) Showcasing the Builder's Portfolio to Attract Clients
• (08:32) Targeting the Right Audience for Luxury Homes
• (09:55) Combining Real-World and Digital Marketing Strategies
• (10:44) Leveraging Geofencing and Intent-Based Lists
• (11:14) Introduction to Offshore Recruiting for Marketing Talent
• (12:41) Utilizing Data from Crunchbase and Similar Databases
• (13:11) Exploring a New Software for Lead Generation

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In episode #2782, we discuss the challenges of competing with companies like Andreessen Horowitz in terms of recruiting and compensation, the hiring process and the value of hiring executives who have experience in the industry, and a mention of J. Paul Getty and his approach to being a working boss.

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TIME-STAMPED SHOW NOTES:

• (00:00) How big agency M&A and hiring works
• (12:33) World's richest man on being a 'working boss’
• (15:53) That’s it for today! Don’t forget to rate, review, and subscribe!
• 
  

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In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporations, and the impact of the incident on social media advertising and organic social content. 

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TIME-STAMPED SHOW NOTES:



• (00:00) How trump made his assassination attempt a marketable moment
• (04:22) Why you can't trust CNN or Washington Post anymore
• (10:59) BlackRock pulls commercial that included Trump rally shooter
• (13:57) Companies pull ads during the shooting from social media 
• (19:19) That’s it for today! Don’t forget to rate, review, and subscribe!

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• Single Grain << Eric’s ad agency
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• X @ericosiu

In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Why Elon Musk doesn't use data when creating new innovations
• (03:02) How marketing can backfire: Roaring Kitty purchased $245M of Chewy
• (06:35) Search everywhere optimization: platforms SEOs need to optimize for beyond Google
• (18:45) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2779, we discuss how to use fake haters to boost engagement, the success of Courtney Kardashian's brand, the decline of click-through rates in search results, the dangers of abusing programmatic SEO, and the rise of AI answer optimization.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) How to use fake haters to blow up your engagement
• (01:47) The genius of Kourtney Kardashian's 'Lemme' brand
• (02:40) 76% of NVIDIA employees are millionaires and 37% are worth over 20 million
• (08:23) New zero-click study shows what people do after a Google search
• (12:14) What happens when you scale your SEO with AI – Are AI answers the new SEO?
• (17:44) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2778, we discuss Louis Vuitton and Dior's genius real estate strategy, including LVMH's prime storefront acquisitions and their impact on brand dominance. We also explore Alex Hormozi's stance on not promoting in content, the death of traditional content marketing, and effective alternatives.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Louis Vuitton and Dior's genius real estate strategy
• (05:02) Is Alex Hormozi right about not promoting in your content?
• (11:23) Traditional content marketing is dead - here's what to do
• (12:56) The power of marketing a magic pill (Ozempic)
• (18:04) That’s it for today! Don’t forget to rate, review, and subscribe!

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In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We focused on how to run a successful agency – upselling services, focusing on one thing vs. offering multiple services, internationalization, managing rates in a changing economy, and marketing strategies for offline brands. 

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to the Coaching Call
• (00:56) Upselling Strategies for Account Managers
• (03:07) Balancing Focus and Offering Multiple Services
• (05:02) Expanding Internationally: Pricing and Features
• (09:39) Managing Rates in a Changing Economy
• (15:47) Marketing Strategies for Offline Brands
• (17:38) Conclusion



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In episode #2777, we discuss the collapse of ZoomInfo's organic traffic, the short-term gains and long-term drawbacks of certain SEO strategies, the success of consulting companies in the AI boom, the importance of good advertising, and Google's decision to drop continuous scroll in search results.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: ZoomInfo's SEO Torched, AI's early winner: consultants, Steve Jobs on good ads, & more
• (07:51) The early winner of AI is…consultants?
• (11:23) How Steve Jobs was taught what a good ad looks like
• (15:00) Google dropping continuous scroll in search results
• (16:30) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2776, we discuss embedding YouTube videos to boost website traffic and conversions, Google's preference for its own platforms, and the challenges CMOs face with short tenures and AI's growing role in marketing. We also touched on synthetic data and Google's testing of link cards in AI overviews.

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TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic:  Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier
• (03:00) Over-optimized SEO features associated with Google traffic declines
• (07:34) CMO tenure falls to lowest level in more than a decade
• (09:35) AI will make marketing harder, not easier
• (15:30) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2775, we discuss programmatic SEO, the effectiveness of AI overviews, the rise of podcasts and the decline of mainstream media, the challenges of SaaS companies in generating revenue, the hiring of talent from South Africa, and the potential of marketable athletes to elevate sports leagues.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Perplexity's keyword visibility goes up 86%, Why mainstream media Is dead, and SaaS companies are spending $2.64 to generate $1 of revenue
• (01:00) Perplexity's keyword visibility goes up 86%
• (03:04) Why mainstream media is dead
• (07:32) SaaS companies are spending $2.64 to generate $1 of revenue 
• (20:37) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2774, we discuss our marketing tactics that have been effective for our businesses, such as using QR codes in webinars, running paid ads to webinars for warm leads, leveraging programmatic SEO and CRO to optimize web pages, and many more. We also touch on the importance of hiring talented individuals and the evolving landscape of diversity in the workplace.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Undisclosed marketing tactics from Neil Patel & Eric Siu, and Companies are taking a stance on meritocracy
• (01:00)  Undisclosed marketing tactics from Neil Patel & Eric Siu
• (12:51) Companies are taking a stance on meritocracy
• (16:27) That’s it for today! Don’t forget to rate, review, and subscribe!

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In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss personal branding, corporate brand building, scaling strategies, SEO's role in growth, and services digital agencies can offer to enter the Western market. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to the Coaching Call
• (02:22) Building a Corporate Brand
• (04:16) The Value of Referrals and Good Work
• (05:12) Platforms and Content Formats
• (06:42) Different Approaches to Agency Growth
• (08:18) Moving from Six to Seven Figures
• (10:40) Supercharging SEO through Brand Building
• (13:32) Entering the Western Market
• (14:52) Services for Media Companies
• (16:17) Expanding Services and Upselling



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In episode #2773, we discuss our biggest marketing and business mistakes in the last 12 months. Neil talks about the expansion of his ad agency, NP Digital, to multiple countries and the significant increase in expenses. We also share our mistake of prioritizing speaking engagements based on revenue rather than ideal customers. 

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TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Neil Patel and Eric Siu's Biggest Business Mistakes
• (01:00) Neil Patel and Eric Siu's Biggest Business Mistakes
• (17:46) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2772, we discuss the shift in search engine results pages (SERPs) from displaying more affiliate product review content to more e-commerce and user-generated content (UGC). This shift makes more sense for users who want to see the best products and make a purchase directly. We also touch on the topic of hiring based on merit and diversity, with contrasting responses from different platforms.

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TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Why e-commerce & UGC thrive in SEO as affiliate sites decline, and MEI vs. DEI
• (01:00) Why e-commerce and UGC are crushing for SEO while affiliate sites are dying
• (07:33) MEI (Merit, Excellence, Intelligence) vs DEI (Diversity, Equity, Inclusion)
• (14:41) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2771, we discuss Zapier's $575M monthly organic traffic from ranking alternative and competitor keywords. Despite a $5B valuation and $250-280M ARR, we stress optimizing for revenue over traffic and the importance of reputation and customer service. We note Google's AI overviews show fewer results, with less Reddit content and better performance from UGC and e-commerce content. 

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows
• (01:00) How Zapier got $575m worth of SEO traffic
• (11:21) AI Overview data that will blow your mind
• (15:06) Google AI Overviews showing less often, with less Reddit, data shows
• (17:42) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2770, we dive into the fascinating world where politics, media, and digital strategy intersect. From the carefully crafted narratives in traditional debates to Robert F. Kennedy's groundbreaking approach with his alternate debate, we uncover the deeper layers that shape public perception and policy. Stay tuned as we explore how leveraging video can transform your presence on platforms like LinkedIn and X.

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TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: The hidden agenda behind the presidential debate, RFK's alternate presidential debate, and Prepare to go all in on video for LinkedIn and X
• (01:00) The hidden agenda behind the presidential debate
• (03:26) RFK's alternate presidential debate
• (12:39) Prepare to go all in on video for LinkedIn and X
• (16:48) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2769, we discuss how Apple isn't paying OpenAI for integration but values the distribution. If OpenAI drives significant users and revenue, Apple might seek a share. We also talk about gaining billions of social media views through a dedicated content creation team, though monetization is tricky—entrepreneurs should focus and persist for success.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Apple pays OpenAI…nothing?, and How to get 2.5B views from shorts/reels/TikToks
• (01:00) Apple pays OpenAI…nothing?
• (02:32) How to get 2.5B views from shorts/reels/TikToks - Steve Tan
• (13:24) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2768, we discuss the growing role of communities like Reddit in SEO and the impact of poor customer service on reputations, citing Airbnb. We note Twitter's private likes boost engagement and emphasize the importance of practical AI applications, praising Apple for user-focused AI solutions.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Communities as the new SEO, Airbnb's customer service fiasco, Elon takes 'likes' private, & more
• (01:00) Why communities are the new SEO
• (02:12) Airbnb's customer service fiasco
• (11:11) Elon takes 'likes' private and they shoot up 10%
• (13:55) Is it worth tying AI into your messaging so you can get more buzz?
• (14:12) Apple stock surges by more than $200B by announcing AI features
• (16:56) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2767, we discuss the marketing strategies we use to generate enterprise accounts, including specific content creation, webinars, events, and dinners, and the benefits of offering multiple services and expanding into different regions. 

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Is TOFU content is now useless for SEO?, Meta plans to cut VPs, and The marketing strategy Eric and Neil use to get enterprise accounts 
• (01:00) Is TOFU content now useless for SEO?
• (02:31) Meta plans to cut VPs
• (07:46) The marketing strategy Eric and Neil use to get enterprise accounts 
• (18:54) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2766, we discuss Google's AI potential to personalize search using data from various platforms (unlike ChatGPT), how Starbucks, seven months from insolvency, was turned around by CEO Howard Schultz refocusing on customer experience, and how blockchain can enhance affiliate marketing by verifying transactions.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Prediction: Google’s AI to personalize search better than ChatGPT, Starbucks' 7-month turnaround
• (01:00) Prediction: Why Google's AI will be able to better personalize your search experience over ChatGPT
• (05:37) The Starbucks turnaround story - 7 months to insolvency, 10 incremental customers
• (16:48) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2765, we discuss Elon Musk's brand power and influence – shareholders voted in favor of Musk receiving his $56 billion pay package. We also talk about the impact of minimum wage laws in California, where fast food chains have cut jobs and raised prices in response to the $22 minimum wage. 

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TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Tesla shares up on Musk's $56B pay vote, California's $22 minimum wage backfires, and more
• (01:00) Tesla shares up after Elon Musk says he is set for victory in $56 billion pay vote
• (04:29) California's $22 minimum wage backfires
• (16:16) Are 4-day work weeks a good idea?
• (18:13) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2764, we discuss the value of attending the Cannes Lions International Festival of Creativity, the importance of attending niche conferences for better ROI, Gary Vaynerchuk's perspective on advertising as a meritocracy, where good content can go viral regardless of follower count. 

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TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Is Cannes Lions worth it?, Ramp overwhelms Brex's marketing, Gary Vaynerchuck says, "Advertising is now a ‘meritocracy’”
• (01:00) Is Cannes Lions Worth It?
• (06:44) Ramp Overwhelms Brex's Marketing
• (09:43) Gary Vaynerchuck says "Advertising is now a ‘meritocracy’”
• (13:12) That’s it for today! Don’t forget to rate, review, and subscribe!

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In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Our discussion revolves around the challenges of maintaining quality while scaling a business and managing negative feedback, factors that make an agency attractive for sale, insights on upselling existing customers, and expanding service offerings to increase revenue and retention.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to the Coaching Call
• (00:30) Balancing Quality and Scale
• (07:36) Factors in Selling an Agency
• (09:30) Investing to Break Through to Seven Figures
• (13:12) Upselling Existing Customers
• (14:27) Expanding Service Offerings
• (15:52) Leveraging Organic Reach

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In episode #2763, we discuss ConvertKit's rebranding to Kit and the potential drawbacks of the name change. We also touch on AI overviews in Google search results, the marketing opportunities of organic social media and the limitations of productized services as a business model.

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TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Is rebranding a mistake?, Google AI Overviews impact 15% of queries, & Gary Vee on 2024 marketing
• (01:00) Why Rebranding Is A Mistake Most Of The Time (ConvertKit to Kit)
• (10:32) Google AI Overviews Only Impacts 15% of queries; down from 84%
• (15:53) Gary Vee on the #1 marketing opportunity in 2024
• (18:32) Why productized services are not actual services
• (21:39) That’s it for today! Don’t forget to rate, review, and subscribe!

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• X @neilpatel
• X @ericosiu

In episode #2762, we discuss the United States' debt, consumer debt, potential bank failures, commercial real estate, interest rates, inflation, and social issues affecting businesses. We also tackle marketing strategies, viral videos, and unrealistic expectations in relationships.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: 2024 bankruptcies show where the economy is really at, Are plus-sized and trans beauty queens good for beauty pageants?, and The best marketing strategy ever (Instagram)
• (01:00) 2024 bankruptcies show where the economy is really at
• (10:39) Are plus-sized and trans beauty queens good for beauty pageants?
• (15:07) The best marketing strategy ever (Instagram)
• (19:25) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu

In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templates, generating high volume and cheap traffic. We also cover the rise of hate accounts, the value of community-generated content, and an affiliate site's cautionary tale of losing search visibility.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
• (01:00) Canva's $26B SEO strategy
• (10:29) Communities gaining SEO traffic
• (13:27) A cautionary tale for affiliate sites
• (18:34) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu