Episodes
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The Apple Vision Pro is the latest in a long line of trendy, expensive spatial computing headsets. (Remember Google Glass?) But the augmented reality and virtual reality features that these devices enable can have an impact beyond video games. Pioneering companies are using these immersive tools to train employees and to engage with consumers in digital and retail settings. It’s growing increasingly important for senior leaders to explore the possible use cases and to understand the potential benefits and ongoing challenges that accompany these technologies.
Tech at Work is a four-part special series from HBR IdeaCast. Join senior tech editors Juan Martinez and Tom Stackpole for research, stories, and advice to make technology work for you and your team.
In this episode, researcher Srinivas Reddy and AR/VR entrepreneur and educator Dinesh Punni discuss how augmented reality can affect consumers’ brand awareness and purchasing behavior. The experts share business results from in-market research, identify challenges for the technology as it evolves, and explain how to launch a spatial computing experiment at your organization.
Reddy is a visiting professor of marketing at Northwestern University’s Kellogg School of Management and professor emeritus of marketing at Lee Kong Chian School of Business, Singapore Management University.
Punni is the CEO and founder of a Berlin, Germany-based company, immersive insiders, that trains AR/VR developers and designers.
This is the final episode of the Tech at Work series. Check out our other episodes:
- Tech at Work: What GenAI Means for Companies Right Now
- Tech at Work: How the End of Cookies Will Transform Digital Marketing
- Tech at Work: How to Get the Most out of Digital Collaboration Tools
Please let us know what you think of the episodes and which technology topics you want us to cover at ideacast@hbr.org.
Further reading:
- How Early-Adopter Companies Are Thinking About Apple Vision Pro (Cathy Hackl)
- How Augmented Reality Can — and Can’t — Help Your Brand (Sandeep R. Chandukala, Srinivas K. Reddy, and Yong-Chin Tan)
- Augmented Reality in Retail and Its Impact on Sales (Sandeep R. Chandukala, Srinivas K. Reddy, and Yong-Chin Tan)
- Why Every Organization Needs an Augmented Reality Strategy (Michael E. Porter and James E. Heppelmann)
More description
The Apple Vision Pro is the latest in a long line of trendy, expensive spatial computing headsets. (Remember Google Glass?) But the augmented reality and virtual reality features that these devices enable can have an impact beyond video games. Pioneering companies are using these immersive tools to train employees and to engage with consumers in digital and retail settings. It’s growing increasingly important for senior leaders to explore the possible use cases and to understand the potential benefits and ongoing challenges that accompany these technologies.
Tech at Work is a four-part special series from HBR IdeaCast. Join senior tech editors Juan Martinez and Tom Stackpole for research, stories, and advice to make technology work for you and your team.
In this episode, researcher Srinivas Reddy and AR/VR entrepreneur and educator Dinesh Punni discuss how augmented reality can affect consumers’ brand awareness and purchasing behavior. The experts share business results from in-market research, identify challenges for the technology as it evolves, and explain how to launch a spatial computing experiment at your organization.
Reddy is a visiting professor of marketing at Northwestern University’s Kellogg School of Management and professor emeritus of marketing at Lee Kong Chian School of Business, Singapore Management University.
Punni is the CEO and founder of a Berlin, Germany-based company, immersive insiders, that trains AR/VR developers and designers.
This is the final episode of the Tech at Work series. Check out our other episodes:
- Tech at Work: What GenAI Means for Companies Right Now
- Tech at Work: How the End of Cookies Will Transform Digital Marketing
- Tech at Work: How to Get the Most out of Digital Collaboration Tools
Please let us know what you think of the episodes and which technology topics you want us to cover at ideacast@hbr.org.
Further reading:
- How Early-Adopter Companies Are Thinking About Apple Vision Pro (Cathy Hackl)
- How Augmented Reality Can — and Can’t — Help Your Brand (Sandeep R. Chandukala, Srinivas K. Reddy, and Yong-Chin Tan)
- Augmented Reality in Retail and Its Impact on Sales (Sandeep R. Chandukala, Srinivas K. Reddy, and Yong-Chin Tan)
- Why Every Organization Needs an Augmented Reality Strategy (Michael E. Porter and James E. Heppelmann)
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Tools for collaborating online—email, instant messengers, videoconferencing apps, cloud storage, and so many others—have become the norm for most of us. But few leaders have taken the time to learn the best ways for their teams to use these ever-present tools.
Tech at Work is a four-part special series from HBR IdeaCast. Join senior tech editors Juan Martinez and Tom Stackpole for research, stories, and advice to make technology work for you and your team.
In this episode, they talk to researcher Paul Leonardi and organizational leader Sandra Ma. The experts explain how to best match collaboration tools with work tasks and how to know when a technology isn’t working for your team. They also discuss how leaders should go about selecting the most effective digital collaboration tools for their organizations.
Leonardi is the Duca Family Professor of Technology Management at the University of California, Santa Barbara.
Ma is the CEO and cofounder of Jovial, a company that helps teams improve their communication at work.
New episodes of Tech at Work publish in the HBR IdeaCast feed every other Thursday from May 2, after the regular Tuesday episode. Please let us know what you think of the series and which technology topics you want us to cover at ideacast@hbr.org.
Further reading:
More description
Tools for collaborating online—email, instant messengers, videoconferencing apps, cloud storage, and so many others—have become the norm for most of us. But few leaders have taken the time to learn the best ways for their teams to use these ever-present tools.
Tech at Work is a four-part special series from HBR IdeaCast. Join senior tech editors Juan Martinez and Tom Stackpole for research, stories, and advice to make technology work for you and your team.
In this episode, they talk to researcher Paul Leonardi and organizational leader Sandra Ma. The experts explain how to best match collaboration tools with work tasks and how to know when a technology isn’t working for your team. They also discuss how leaders should go about selecting the most effective digital collaboration tools for their organizations.
Leonardi is the Duca Family Professor of Technology Management at the University of California, Santa Barbara.
Ma is the CEO and cofounder of Jovial, a company that helps teams improve their communication at work.
New episodes of Tech at Work publish in the HBR IdeaCast feed every other Thursday from May 2, after the regular Tuesday episode. Please let us know what you think of the series and which technology topics you want us to cover at ideacast@hbr.org.
Further reading:
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Google is planning to phase out third-party cookies by the end of 2025. Consumers may be cheering the improved privacy online, but what will this huge shift in advertising technology mean for digital advertising, online publishing, and the open Internet?
Tech at Work is a four-part special series from HBR IdeaCast. Join senior tech editors Juan Martinez and Tom Stackpole for research, stories, and advice to make technology work for you and your team.
In this episode, researcher Garrett Johnson and executive Jamie Seltzer discuss the new technologies that are already being tested to replace cookies. They explain the trade-offs and how digital marketers are preparing for this change, as well as share how the online advertising and publishing industries may be affected.
Johnson is an associate professor of marketing at Boston University’s Questrom School of Business.
Seltzer is global executive vice president at Havas Media Network, where she leads CSA, Havas Media’s global data and technology consulting group.
New episodes of Tech at Work publish in the HBR IdeaCast feed every other Thursday from May 2, after the regular Tuesday episode. Please let us know what you think of the series and which technology topics you want us to cover at ideacast@hbr.org.
Further reading:
More description
Google is planning to phase out third-party cookies by the end of 2025. Consumers may be cheering the improved privacy online, but what will this huge shift in advertising technology mean for digital advertising, online publishing, and the open Internet?
Tech at Work is a four-part special series from HBR IdeaCast. Join senior tech editors Juan Martinez and Tom Stackpole for research, stories, and advice to make technology work for you and your team.
In this episode, researcher Garrett Johnson and executive Jamie Seltzer discuss the new technologies that are already being tested to replace cookies. They explain the trade-offs and how digital marketers are preparing for this change, as well as share how the online advertising and publishing industries may be affected.
Johnson is an associate professor of marketing at Boston University’s Questrom School of Business.
Seltzer is global executive vice president at Havas Media Network, where she leads CSA, Havas Media’s global data and technology consulting group.
New episodes of Tech at Work publish in the HBR IdeaCast feed every other Thursday from May 2, after the regular Tuesday episode. Please let us know what you think of the series and which technology topics you want us to cover at ideacast@hbr.org.
Further reading:
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If you’re a senior leader, managing technology has never been more challenging—especially as organizations struggle to deploy generative artificial intelligence. Since ChatGPT burst into the mainstream a year and a half ago, everyone has been scrambling to make sense of how to use these tools, what they can and can’t do, and what they mean for our work and our teams.
Tech at Work is a four-part special series from HBR IdeaCast. Join senior tech editors Juan Martinez and Tom Stackpole for research, stories, and advice to make technology work for you and your team. New episodes publish in the IdeaCast feed every other Thursday starting May 2, after the regular Tuesday episode.
In this episode, Ethan Mollick, a management professor at The Wharton School of the University of Pennsylvania and author of the new book Co-Intelligence: Living and Working with AI, discusses what he’s learned through direct experimentation with these tools, where he sees the most potential, and why organizations are struggling to create value with them.
And please let us know what you think of the series and which technology topics you want us to cover at ideacast@hbr.org.
Further reading:
- ChatGPT Is a Tipping Point for AI (Ethan Mollick)
- Why You (and Your Company) Need to Experiment with ChatGPT Now (HBR IdeaCast)
- The Social Cost of Algorithmic Management (Armin Granulo, Sara Caprioli, Christoph Fuchs, and Stefano Puntoni)
- Deployment of algorithms in management tasks reduces prosocial motivation (Armin Granulo, Sara Caprioli, Christoph Fuchs, and Stefano Puntoni)
- When AI Teammates Come On Board, Performance Drops (Juan Martinez)
- Super Mario Meets AI: Experimental Effects of Automation and Skills on Team Performance and Coordination (Fabrizio Dell’Acqua, Bruce Kogut, and Patryk Perkowski)
More description
If you’re a senior leader, managing technology has never been more challenging—especially as organizations struggle to deploy generative artificial intelligence. Since ChatGPT burst into the mainstream a year and a half ago, everyone has been scrambling to make sense of how to use these tools, what they can and can’t do, and what they mean for our work and our teams.
Tech at Work is a four-part special series from HBR IdeaCast. Join senior tech editors Juan Martinez and Tom Stackpole for research, stories, and advice to make technology work for you and your team. New episodes publish in the IdeaCast feed every other Thursday starting May 2, after the regular Tuesday episode.
In this episode, Ethan Mollick, a management professor at The Wharton School of the University of Pennsylvania and author of the new book Co-Intelligence: Living and Working with AI, discusses what he’s learned through direct experimentation with these tools, where he sees the most potential, and why organizations are struggling to create value with them.
And please let us know what you think of the series and which technology topics you want us to cover at ideacast@hbr.org.
Further reading:
- ChatGPT Is a Tipping Point for AI (Ethan Mollick)
- Why You (and Your Company) Need to Experiment with ChatGPT Now (HBR IdeaCast)
- The Social Cost of Algorithmic Management (Armin Granulo, Sara Caprioli, Christoph Fuchs, and Stefano Puntoni)
- Deployment of algorithms in management tasks reduces prosocial motivation (Armin Granulo, Sara Caprioli, Christoph Fuchs, and Stefano Puntoni)
- When AI Teammates Come On Board, Performance Drops (Juan Martinez)
- Super Mario Meets AI: Experimental Effects of Automation and Skills on Team Performance and Coordination (Fabrizio Dell’Acqua, Bruce Kogut, and Patryk Perkowski)
More description
If you’re a senior leader, managing technology has never been more challenging.
You face hard decisions about how to incorporate technology into your organization. But how do you cut through the noise to understand what a tool—especially a brand-new technology like generative AI—could mean for your organization or your team?
HBR IdeaCast has a new special series for you: Tech at Work. Every other Thursday, join our senior tech editors Juan Martinez and Tom Stackpole for research, stories, and advice to make technology work for you and your team.
• How can we all get the most out of adopting generative AI?
• Is your team making the best use of collaboration technology?
• What does your company need to know about spatial computing?
• How will digital marketing evolve without third-party cookies?
You’ll get answers from expert researchers and experienced practitioners to help you lead effectively and stay ahead. Listen every other Thursday starting May 2 in the HBR IdeaCast feed, after the regular Tuesday episode.
And please let us know what you think of the series and what technology topics you want us to cover at ideacast@hbr.org.
More description
If you’re a senior leader, managing technology has never been more challenging.
You face hard decisions about how to incorporate technology into your organization. But how do you cut through the noise to understand what a tool—especially a brand-new technology like generative AI—could mean for your organization or your team?
HBR IdeaCast has a new special series for you: Tech at Work. Every other Thursday, join our senior tech editors Juan Martinez and Tom Stackpole for research, stories, and advice to make technology work for you and your team.
• How can we all get the most out of adopting generative AI?
• Is your team making the best use of collaboration technology?
• What does your company need to know about spatial computing?
• How will digital marketing evolve without third-party cookies?
You’ll get answers from expert researchers and experienced practitioners to help you lead effectively and stay ahead. Listen every other Thursday starting May 2 in the HBR IdeaCast feed, after the regular Tuesday episode.
And please let us know what you think of the series and what technology topics you want us to cover at ideacast@hbr.org.