The MORE Show

Most business owners and real estate professionals are grinding for clients, chasing leads, and wondering why deals don't come to them when the real problem is that nobody knows who they are or what they stand for. In this episode of The M.O.R.E. Show, Justin Colby sits down with Dana Flanagan, known as the Authority Architect, a 25-year real estate veteran with hundreds of millions in commercial and global real estate who recruited 70 agents in 90 days, not by cold calling, but by building the kind of authority and credibility that makes people come to you. Dana breaks down her CIA framework, Credibility, Influence, and Authority, how she used social media before most people knew what it was to build an attraction-based business, and why going viral means nothing if you are not visible to the right people.       

KEY TOPICS COVERED:

• The CIA framework: Credibility, Influence, and Authority and how to build all three simultaneously

• Why visibility to the right people beats going viral every single time

• How Dana recruited 70 agents in 90 days using an attraction-based model not cold outreach

• Why personal branding beats company branding for real estate professionals and business owners

• How CEOs and founders can use strategic positioning to get in front of investors and capital

• The biggest mistake people make when building a personal brand  and why most quit too early

️ Key Moments

00:00 — How to build authority credibility and influence in business

00:45 — Introduction: Dana Flanagan  the Authority Architect

01:16 — Dana's 25-year journey: from residential agent to executive advisor

02:00 — How posting on early Facebook built her first attraction-based business

04:13 — CIA explained: Credibility Influence and Authority framework

07:00 — How Dana recruited 70 agents in 90 days without cold calling

10:00 — Personal brand vs company brand what you should be building

15:00 — Strategic positioning: how to get in the right rooms

20:00 — How to build authority if you are starting from zero today

25:00 — The difference between going viral and being visible to your avatar

35:00 — How CEOs use authority to attract capital and investors

40:00 — Why most people quit their brand before it starts working

43:00 — Going viral means nothing — the 2 million views that got zero DMs

44:22 — Where to find and work with Dana Flanagan

Connect with Dana Flanagan:

Website: danaflanagan.com

Email: dana@danaflanagan.com

Instagram: @danaflanagan

LinkedIn: Dana Flanagan

About The M.O.R.E. Show:

The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.

Learn more: www.timeformore.com

Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most real estate investors are so focused on houses they have completely overlooked one of the simplest and most scalable paths to seven figures in this industry. In this episode of The M.O.R.E. Show, Justin Colby sits down with Caleb Milobsky, a 27-year-old land wholesaler who transitioned from flipping houses to flipping land  and built a business doing over $2 million a year in the process. Caleb breaks down exactly why land has fewer variables than houses, how he sources deals across 15 states using SMS outreach, why his spreads are larger than anything he made wholesaling houses, and the exact system he uses to hit the same lists seven times until sellers respond.

KEY TOPICS COVERED:

• Why land wholesaling is simpler and more scalable than house wholesaling

• How Caleb built a $2 million a year business flipping land at 27 years old

• How to find and evaluate land deals using Land Insights heat map data

• Why Caleb sends SMS to a million land owners a month — and how the system works

• The seven touch frequency strategy that closed a $115K deal in 45 days

• How to do land deals remotely across 15 states without ever visiting the property

️ Key Moments:

00:00 — Introduction: why he quit wholesaling houses

00:43 — Why land has fewer variables than houses

01:35 — Building a $2 million a year land business

02:00 — How land wholesaling works for beginners

02:50 — Land Insights software explained heat maps and county selection

03:26 — SMS outreach at scale, a million texts a month

06:00 — How to evaluate land deals and what to look for

10:00 — Wetlands, floodplains, and due diligence for land

15:00 — How Caleb sources deals across 15 states remotely

20:00 — Pricing, spreads, and what land deals actually pay

25:00 — The acquisition process from first contact to close

31:10 — The seven touch frequency strategy, $115K deal example

33:50 — Where to find Caleb Phillips and his free community

Connect with Caleb Milobsky :

YouTube: @Caleb_Flips_Land

Instagram: @Cmilobsky

About The M.O.R.E. Show:

The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.

Learn more: www.timeformore.com

Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most people in real estate have never heard of mineral rights investing and most people who have heard of John Fernando's story still don't believe it. In this episode of The M.O.R.E. Show, Justin Colby sits down with John Fernando, who went from homelessness, drug addiction, and couch surfing to raising over a billion dollars in capital through oil and gas mineral rights. John walks through the exact mindset shift that changed everything for him, how he discovered the mineral rights space when almost nobody else was in it, why mineral rights are one of the most overlooked and undervalued asset classes in all of real estate, and the single phrase delayed obedience is disobedience  that he credits with turning his entire life around.

KEY TOPICS COVERED:

• John Fernando's full story from drug addiction and homelessness to raising billions in capital
• What mineral rights are, why they are separate from surface rights, and why most people never think about them
• How John built a business in a space where almost nobody else was operating
• Why oil and gas mineral rights represent a massive overlooked opportunity for real estate investors
• The mindset principle of delayed obedience that John learned at a Christian boot camp and applied to business
• How to find, evaluate, and acquire mineral rights deals across the country

️ TIMESTAMPS:

00:00 — Delayed obedience is disobedience  the story that made John a millionaire

01:16 — Introduction: John Fernando's journey from the streets to billions raised

02:00 — From drug addiction and homelessness to the turning point.

03:10 — The Christian boot camp that changed everything.

07:00 — Discovering mineral rights and why nobody else was in the space.

15:00 — How mineral rights work and why they are separate from surface rights.

25:00 — How to find and acquire mineral rights deals.

35:00 — The oil and gas market right now and where the opportunity is.

45:00 — Building a team and scaling a mineral rights operation.

55:00 — The boardroom level of capital raising in this space

58:00 — Door knocking for mineral rights — including the shotgun stories

01:00:19 — Where to find John Fernando

Connect with John Fernando:

Website: www.firethornholdings.com

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There are over 100 million lawsuits filed every single year in the United States and you are seven times more likely to face a lawsuit than to get into a car accident. In this episode of The M.O.R.E. Show, Justin Colby sits down with Hillel Presser, asset protection attorney, six-time author, and advisor who has protected over $11 billion in assets for celebrities, athletes, and business owners across the country. Hillel breaks down the single most powerful wealth protection principle the ultra-wealthy use, own nothing and control everything and exactly how to set up LLCs, trusts, and protective entities so that one lawsuit never takes everything you have spent your life building.

KEY TOPICS COVERED:

• Why you are seven times more likely to face a lawsuit than get in a car accident  and what to do about it

• Own nothing control everything the asset protection strategy the ultra-wealthy use.

• LLCs, limited partnerships, and trusts explained which one is right for your situation.

• How to title your assets into protective entities without losing access or control.

• What to do if you are starting a new business today to protect it from day one.

• Why your accountant and your tax strategist are not the same thing  and why that gap is costing you

️ Key Moments

00:00 — 100 million lawsuits a year, the stat that should scare every business owner

00:35 — Introduction: Hillel Presser and $11 billion in assets protected

01:17 — It's not what you make it's what you keep

02:00 — What the ultra wealthy do to become uncollectable and judgment proof

03:20 — Own nothing control everything explained

04:10 — LLCs, limited partnerships, and trusts — how protective entities work

10:00 — How to pull a HELOC when your home is inside a trust

15:00 — Offshore strategies and advanced asset protection

25:00 — Protecting assets from divorce — 50% chance you need this

35:00 — What happens when a lawsuit hits and you are not protected

40:00 — How celebrities and athletes set up from the beginning

45:00 — The one thing Hillel would tell young people starting out today

48:44 — Start early — why waiting costs you more than you think

50:17 — How to contact Hillel Presser and get complimentary books

Connect with Hillel Presser:

Website: assetprotectionattorneys.com

(Mention The M.O.R.E. Show for complimentary copies of Hillel's latest books)

About The M.O.R.E. Show:

The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.

Learn more: www.timeformore.com

Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most real estate investors know the fortune is in the follow-up but nobody on their team is actually getting deep enough into the pipeline to find it. In this episode of The M.O.R.E. Show, Justin Colby sits down with Bill Beck, 15-year real estate veteran, wholesaler, and co-founder of Hey Rafi, an AI-powered follow-up tool built specifically for real estate investors. Bill breaks down how AI is transforming lead follow-up from a human bottleneck into a fully automated system that runs 24 hours a day, why most teams are only scratching the surface of their existing lead databases, and how investors are dramatically reducing their cost per contract by letting AI handle the long-term follow-up pipeline.

KEY TOPICS COVERED:

• Why the fortune is in the follow-up and why most teams never actually get there.
• How AI is replacing the long-term lead follow-up role in real estate investing
• Hey Rafi explained: what it does, how it works, and who it is built for
• How to reduce cost per contract using AI automation instead of adding headcount.
• Why handing your old leads to an AI system could be your biggest win right now.
• The difference between shotgun volume outreach and rifle precision and why AI does both.

️ TIMESTAMPS: 00:00 — Introduction: Bill Beck and the AI opportunity in real estate 00:51 — Bill's 15-year journey from corporate world to wholesaling 03:11 — Building Rise: a 16-person wholesaling operation 04:02 — What led Bill to start leaning into AI 07:00 — Hey Rafi explained: the AI follow-up tool for real estate investors 15:00 — How AI handles long-term lead follow-up better than human teams 20:00 — Cost per contract: what the data is showing right now 25:00 — How to plug Hey Rafi into your existing lead database 28:00 — Shotgun vs rifle: why volume and precision both win with AI 32:00 — How to get started with Hey Rafi 34:19 — Closing thoughts: AI is here and there are great resources

Connect with Bill Beck:
Website: www.heyrafi.com
Instagram: @thebeckblueprint_

About The M.O.R.E. Show: The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market.

New episodes every week.

Learn more: www.timeformore.com
Invest with Elevest Capital: www.elevestcapital.com

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Billion dollar solar companies like Titan, SunPower, and SunNova collapsed almost overnight and most real estate investors and agents have no idea what that means for their deals. In this episode of The M.O.R.E. Show, Justin Colby sits down with Hung Nguyen, founder of Detach Reset Solar, who discovered one of the most overlooked niches in the entire real estate and home services space. Hung built a business around a single problem that nobody was solving, removing, storing, and reinstalling solar panels so roofing contractors could do their work and turned it into a blue ocean opportunity with a total addressable market covering millions of homes across the country.

KEY TOPICS COVERED:

• Why major solar companies like Titan, SunPower, and SunNova went completely bankrupt.
• The detach and reset solar niche explained — and why almost nobody knew it existed
• How Hung Nguyen discovered the opportunity from a roofing contractor who couldn't sell roofs.
• Why real estate investors and agents need to understand solar panels on every property they buy or sell.
• How insurance line items for detach and reset solar create a funded opportunity for homeowners.
• The blue ocean market, Hung was the only player for three years and what that meant for growth.

️ TIMESTAMPS:

00:00 — The solar apocalypse: billion dollar companies that went bust

00:43 — Introduction: Hung Nguyen and the solar opportunity

01:49 — How Hung discovered the detach reset solar niche

02:58 — Why roofing contractors could not sell roofs with solar panels

03:19 — The insurance line item that funds detach reset solar work

04:14 — How Detach Reset Solar became the company name and the business model

07:00 — Why real estate investors need to think about solar on properties.

15:00 — How agents and investors can use this as a value add.

20:00 — The scale of the opportunity, 6% market share and growing.

28:10 — Total addressable market and why this is a massive business.

29:00 — Competition: from blue ocean to emerging market.

30:00 — Merger and acquisition opportunity in the space.

31:41 — How to connect with Hung Nguyen and Detach Reset Solar.

Connect with Hung Nguyen:

Website: www.detachresetsolar.com

About The M.O.R.E. Show:

The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.

Learn more: www.timeformore.com

Invest with Elevest Capital: www.elevestcapital.com

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Subscribe to The M.O.R.E. Show

Most people have been told the same thing their entire life, put your money in a 401k, invest in the stock market, follow the 4% rule, and hope you don't outlive your money. In this episode of The M.O.R.E. Show, Justin Colby sits down with Zach Richards, co-founder of REI Capital and private lender to real estate investors, to break down why savvy investors are moving money out of volatile markets and into real estate-backed private lending, how hard money lenders are failing borrowers at the worst possible moment, and exactly what real estate investors need to qualify for and successfully use private money on their deals.

KEY TOPICS COVERED:

• Why private lending is one of the most overlooked investment strategies most people never hear about.
• How stock market volatility is driving investors toward consistent real estate-backed returns.
• Why hard money lenders are changing terms at the last minute and how private lenders are different.
• What real estate investors need to qualify for private money and how the process actually works.
• How to underwrite a flip deal and what private lenders are really looking for.
• The 4% rule debunked and why real estate-backed lending beats traditional retirement strategies.

️ TIMESTAMPS:

00:00 — The 4% rule and why private lending is a better way

00:30 — Introduction: Zach Richards, co-founder of REI Capital

01:14 — How REI Capital started and evolved into a fund

02:26 — Why stock market volatility is pushing investors to private lending

03:41 — Access creates opportunity, Justin's mastermind insight

04:09 — How private lending works on both the borrower and investor side

07:00 — What makes a good private lending deal for borrowers

15:00 — How to qualify for private money, documents, comps, and scope of work

25:00 — Downside protection: what happens when rehab budgets go over

32:00 — Where the real pain is in the market right now

34:00 — Why single family flip slowdowns are a return to normal not a crash

35:00 — How to connect with Zach Richards and REI Capital

Connect with Zach Richards:

Website: https://reicapitalguys.com/

Linkedin:  

 / zach-richards  

About The M.O.R.E. Show:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most real estate investors are stuck choosing between flipping for income and holding for wealth but 30-year industry veteran Aaron Chapman says you don't have to choose. In this episode of The M.O.R.E. Show, Justin Colby sits down with Aaron Chapman, mortgage expert, real estate investor, and author, to break down how to run a flipping business and a holding portfolio simultaneously without coming out of pocket, how to use family trusts to protect and pass down real estate wealth across generations, and why the foundation you build your business on matters more than how fast you grow it.

KEY TOPICS COVERED:

• How to flip houses and hold assets at the same time using the right entity structure.
• Family trust strategy explained: grantor, trustee, and beneficiary roles.
• How Aaron structured his children's homes inside a trust to build generational wealth.
• Why growing too fast without a strong foundation will eventually collapse your business.
• The legacy mindset: ensuring every bloodline never wonders where they will live.
• How to use life insurance and compounding inside a trust to create unstoppable family wealth.

TIMESTAMPS:

00:00 — Aaron's daughter calls him landlord instead of dad — the trust conversation

01:21 — Introduction: Aaron Chapman, 30-year real estate professional and author

02:07 — Why building fast without a foundation is the most dangerous move in real estate

03:48 — Aaron's background: in the game since 1997

07:00 — Entity structure and financing: how to flip and hold simultaneously

15:00 — Family trust breakdown: grantor, trustee, and beneficiary explained

25:00 — How Aaron built homes for his children inside a trust

35:00 — Legacy, faith, and centering a family around shared values

47:00 — Using business enterprise structures for tax deductions and family benefit

49:00 — Ensuring your bloodline never lacks for housing

49:53 — Aaron's book: Redneck — available on Amazon

Connect with Aaron Chapman:

Book: Redneckonomics — https://www.amazon.com/Redneckonomics...

Youtube - @AaronChapmanSGOC

About The M.O.R.E. Show:

The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.

Learn more: www.timeformore.com

Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sit down for the third time with the legendary Grant Cardone — real estate mogul, founder of Cardone Capital, and creator of the 10X movement — and this one is the most raw and strategic conversation we've ever had. Grant breaks down his brand-new Real Estate + Bitcoin hybrid fund model, explaining exactly why he's fusing institutional-quality multifamily properties with Bitcoin on the same balance sheet, and why REITs — despite managing hundreds of billions — simply cannot replicate what he's doing. We also get into the origin story of the 10X Growth Conference, why he's shutting it down and pivoting to a wealth management model to compete with Charles Schwab and Merrill Lynch, how his Cardone Foundation is giving inner-city kids access to entrepreneurial education, and why he believes most people should never flip homes. Grant also opens up about the personal and legal challenges that come with scaling at his level, how partnerships protect you, and what the coming "tidal wave" of distressed real estate will mean for investors who are positioned and patient.

GRANT CARDONE

Grant Cardone is the CEO of Cardone Capital and Cardone Training Technologies, Inc., owning and operating over seven privately held companies. Cardone Capital is a private equity real estate firm managing a multifamily portfolio worth over $5 billion. Under his leadership, the firm has acquired a diversified portfolio comprising 14,600 multifamily units and 500,000 square feet of commercial office space across high-growth U.S. markets, raising more than $1.65 billion in equity from nearly 20,000 accredited and non-accredited investors, while distributing over $400 million in returns with zero investor principal losses. Grant is a New York Times bestselling author, international speaker, and is considered one of the top sales training and social media experts in the world, with over 15 million followers, fans, and connections across his platforms. He is also the founder of the 10X Movement and creator of Cardone University, and in 2024 he pioneered a first-of-its-kind real estate and Bitcoin hybrid investment fund model through Cardone Capital

SOCIAL LINKS Platform Handle / Link Website grantcardone.com Instagram @grantcardone X / Twitter @GrantCardone LinkedIn linkedin.com/in/grantcardone ️ YouTube youtube.com/@GrantCardone

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
•  LinkedIn: Justin Colby

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Most real estate investors are leaving massive tax savings on the table and they don't even know it. In this episode of The M.O.R.E. Show, Justin Colby sits down with tax strategist and real estate investor Karlton Dennis to break down how the tax code can legally reduce what you owe to near zero, why gas stations are one of the most overlooked investment vehicles for depreciation, and how cost segregation and bonus depreciation are the tools wealthy investors use that most people never hear about.

KEY TOPICS COVERED:

• Why gas stations depreciate in 15 years vs 27.5 for residential, and what that means for your tax bill

• Cost segregation and bonus depreciation explained for real estate investors

• How to invest as a limited partner and earn passive income without operational risk

• The real estate professional status strategy and why it changes everything

Entity structure, S-Corps, and how business owners can legally reduce taxes

• Estate planning: revocable vs irrevocable trusts and protecting wealth across generations

Key Moments:

00:00 — Why Carlton invested with Grant Cardone as a limited partner

01:12 — Introduction: Karlton Dennis, tax strategist and real estate investor

02:08 — What Carlton is investing in right now in 2026

02:52 — Why gas stations are a powerful tax strategy

03:10 — Cost segregation and bonus depreciation explained

07:00 — Real estate professional status and passive income

12:00 — S-Corps, entity structure, and tax reduction for business owners

20:00 — How to use real estate to offset W-2 income

30:00 — Estate planning: trusts, capital gains, and generational wealth

40:45 — Karlton's book: The Art of Legal Tax Avoidance

42:27 — How to connect with Karlton Dennis

Connect with Karlton Dennis:

Instagram: @Karltondennis

Book: The Art of Legal Tax Avoidance, Volume 1 — available on Amazon

About The M.O.R.E. Show:

The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.

Learn more: www.timeformore.com

Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sat down with 10-year mortgage industry veteran Sal Rizzolo, Branch Manager at New American Funding, to unpack what's really happening on the front lines of lending right now. We talked about how AI is rapidly automating cookie-cutter loans — and how companies like Freedom Mortgage and Better Mortgage are already racing to cut human loan officers out of the equation. But instead of treating that as a death sentence, Sal breaks down exactly how he and his team are future-proofing themselves by mastering the 203K renovation loan — an FHA product that lets buyers purchase and renovate a home simultaneously with as little as 3.5% down. We dove deep into how this product creates supply in markets starved for inventory, how realtors can use it to close deals they would have otherwise lost, how homeowners can renovate without selling their low-rate mortgage, and why the most complex, human-intensive deals will always need a skilled loan officer who knows what no AI ever will.

Sal Rizzolo Sal Rizzolo is a Branch Manager and Senior Loan Officer at New American Funding, based in Long Island, New York, with a growing presence in Florida. With over 10 years in the mortgage industry, Sal got his start after leaving a career as a hairdresser and was mentored by industry veteran Frank, who introduced him to the business and shaped his client-first philosophy. Over the past decade, Sal has built a reputation as one of the go-to specialists in renovation lending — particularly FHA 203K loans — becoming a pioneer of what he calls "ending renovation discrimination" in real estate markets. He operates across nearly all 50 states and is known for working with complex borrower profiles that other lenders pass on: lower credit scores, higher debt-to-income ratios, and buyers with limited down payments. Sal has hosted seminars for real estate agents throughout Long Island, converting educational events into lasting referral partnerships. He is NMLS licensed (#1489171) and is part of the Capo DiBug Team Northeast at New American Funding.

 

Connect With Sal Rizzolo Instagram: @salrizzolo

Instagram: instagram.com/salrizzolo

LinkedIn: linkedin.com/in/sal-rizzolo-6802a7181

New American Funding Profile: newamericanfunding.com/mortgage-loans/SalRizzolo

 

 

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

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In this episode, I sit down with my guy Matt Porcaro — the founder of The 203K Way — who breaks down one of the most underutilized financing strategies in all of real estate: the FHA 203K renovation loan. Matt shares how he turned a $9,500 down payment into over $180,000 in equity in just eight months by purchasing a run-down Long Island duplex, wrapping the renovation costs directly into his mortgage, and living in one unit while the tenant in the other essentially covered his housing costs. We go deep on how this loan works for first-time buyers, existing homeowners who want to renovate without touching their cash, and even real estate agents who need a fresh edge in a slow inventory market. We also get into the exploding world of ADUs — accessory dwelling units — and how new FHA, Fannie Mae, and Freddie Mac guidelines are opening up virtually the entire single-family housing stock to house hackers who know where to look. If you've been sitting on the sidelines waiting for rates to drop or inventory to open up, this episode will completely change how you think about the opportunity in front of you right now.

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If you're looking to build passive income through multifamily real estate, Elevest Capital gives you access to exclusive apartment investments not available to the public. Non-accredited investors can participate with as little as $10,000.

Get on the Investor List: lfscapital.com

 

 

In this episode of The MORE Show, I sit down once again with my good friend and business partner Adam Williams, Founder and CEO of Elevest Capital, for a raw and real conversation about what it truly takes to build lasting wealth through real estate. I open up about one of the most painful chapters of my career — losing millions of dollars after scaling too fast, trusting the wrong person, and being too stubborn to pivot out of single family despite being warned by both Adam and Grant Cardone. Rather than wallow in it, I want this story to empower you: there are smarter, more scalable, and more tax-efficient ways to build wealth than grinding through fix-and-flip or single family rentals. Adam breaks down why right now is a once-in-a-cycle perfect storm for multifamily apartment investing — with properties trading at 30-40% discounts, organic rent growth returning, demand outpacing supply, and 100% bonus depreciation back on the table thanks to the One Big Beautiful Bill — and how through the MORE Club, everyday investors can get into $40M apartment deals with as little as $10,000, even without being accredited. This episode is about getting out of your own way, finding the right community, and taking real action toward financial freedom.

 

 

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof

• • LinkedIn: Justin Colby

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Book a 30 min. consultation with Dr. Andrea: https://drandreawieland.youcanbook.me

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Get Dr. Andrea's Book:

The Confident Performer: Rethinking Mental Performance for Athletes, Coaches and Parents https://www.amazon.com/s?k=The+Confident+Performer+Andrea+Wieland

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In this episode, I sit down with Dr. Andrea Wieland — an Olympic athlete, licensed psychologist, and elite performance coach — to unpack what it really takes to perform at the highest levels of sport, business, and life. Andrea shares her remarkable story of being cut from the US Olympic team eight times before finally making the 1994 World Cup roster and the 1996 Atlanta Olympic team, and we dig into the powerful mental frameworks she's developed through decades of working with NFL athletes, Fortune 500 executives, and Special Operations soldiers. We cover the critical difference between persistence and perseverance, why your goal must be bigger than your fear, the danger of tying your entire identity to a single role or achievement, and how the "Confident Performer" framework — built on a foundational pyramid of human-first identity, whole-person health habits, and elite mental skills — can transform the way you show up whether you're on the field or in the boardroom. If you've ever struggled with self-doubt, broken promises to yourself, or wondered what separates those who reach the top from those who quit, this conversation will challenge and inspire you in equal measure.

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About Dr Andrea Wieland:

Dr. Andrea Wieland is a licensed psychologist, peak performance coach, author, and former Olympic athlete who competed in field hockey at the 1996 Atlanta Olympic Games — in her own hometown. She holds a PhD in Psychology and an MBA, and brings a rare combination of world-class athletic achievement and clinical expertise to her work. Andrea has coached NFL athletes, Fortune 500 C-suite executives, Special Operations military personnel, and high-performing teams across industries, helping them develop the mental skills, identity clarity, and synergistic confidence needed to excel under pressure. She is the founder of the Confident Performer Academy and the author of The Confident Performer: Rethinking Mental Performance for Athletes, Coaches and Parents. Her proprietary Confident Performer Framework — a three-tiered pyramid covering human-first identity, whole-person health habits, and elite mental skills — has helped clients at every level stop living on a wobbly foundation and build the resilience to bounce back from any setback.

Website / Free 30-Min Consultation:

www.drandreawieland.com

LinkedIn:

www.LINKEDIN/awielandphd

Facebook:

Andrea Wieland on Facebook

---

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

* Instagram: @thejustincolby

* YouTube: Justin Colby

* TikTok: @justincolbytsof

* LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this very first episode of The M.O.R.E. Show — which stands for Maximizing Opportunities in Real Estate — I'm sitting down with my business partner Adam Williams to share why I made the decision to walk away from The Science of Flipping after 13 years and thousands of episodes, and what we're building together with timeformore.com. Adam and I have a combined 40 years in real estate, and we've seen the market from every angle — flips, multifamily, commercial — and what we kept coming back to is a massive gap in the space: people have access to education, but almost nobody is actually taking them from learning to doing and closing real deals. That's exactly what the M.O.R.E. ecosystem is designed to fix, built on three pillars — the show, the M.O.R.E. Club (where members analyze, partner on, and do real deals with us), and live events where the most powerful connections actually happen. With the economic landscape shifting fast, AI displacing jobs, the mortgage qualification rate dropping from 75% to 28%, and the wealth gap widening by the day, Adam and I believe this is the most important time to get in the game — and we're here to help you do exactly that.

0:00 Cold open — what the M.O.R.E. community is built for
0:46 Justin officially introduces The M.O.R.E. Show and explains the pivot from The Science of Flipping
1:44 M.O.R.E. acronym revealed — Maximizing Opportunities in Real Estate
2:14 Adam tells the story of how he found Justin through his wife and hired him as a coach
5:02 40 combined years in real estate — the gap in the marketplace they're solving
7:10 Sponsor: LFS Capital — passive income through multifamily apartment investing
9:25 Breaking down Pillar 1 — The Show and what guests will look like
11:43 Adam on Justin's network and why these interviews will be different
13:10 Pillar 2 — The M.O.R.E. Club: deal analysis, community, and co-investing
14:25 How Justin partnered on 9 deals with Adam — the model for the club
15:42 The state of the economy and why now is the time to get in the game
16:36 Pillar 3 — M.O.R.E. Live events and why in-person is irreplaceable
19:01 Adam's story: raising $1M+ from a Grant Cardone event by sitting front row
20:27 The power of events — $2M invested from two strangers met at a 7,500-person stadium event
23:56 The growing affordability gap — mortgage qualification rate drops from 75% to 28%
24:50 Financial freedom doesn't look the same for everyone — Justin's vision for investors
26:13 You can't do it alone — why community is the #1 accelerator
28:02 Wrap-up and teaser for Part 2 — going deep into real deals, wins, and losses

Want to go beyond listening? Join the M.O.R.E. Club at timeformore.com — a community built for real estate investors who are ready to analyze deals, partner with experienced operators, and start building real passive income. Whether you're a beginner or a seasoned investor, there's a place for you here.

Visit timeformore.com to explore the show, the club, and upcoming live events.

Want truly passive income from real estate — without managing tenants or dealing with repairs?

LFS Capital gives accredited investors access to exclusive apartment deals that aren't available to the public. Get monthly cash flow distributions deposited straight to your bank account.

Get on the investor list: https://www.lfscapital.com

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to build wealth and make an impact? Learn more: www.RALAcademy.com

—

In this episode, I sat down with Isabelle Guarino—aka the Boss Lady of Senior Living—to pull back the curtain on one of the most under-talked-about wealth-building strategies out there: residential assisted living (RAL). If you’re like me, deep in the real estate game but never touched senior housing, this episode is going to blow your mind. Isabel breaks down how you can create $10K, $20K, even $40K/month cash flow with one single-family home—without being a caregiver or medical professional. We talk about the myth-busting behind ALFs, how to convert or acquire them, where the real money is, and how to do good while doing well. Whether you want to flip one or build a 50-home empire, Isabel shows you the path, step by step. I’m seriously reevaluating my own portfolio after this one.

—

About Isabelle:

Isabelle Guarino is the CEO of RAL Academy, the nation’s leading training organization helping investors launch and scale Residential Assisted Living (RAL) homes. With thousands of students nationwide, she’s revolutionizing how real estate investors build cash flow while providing high-quality care to seniors. Isabel is carrying on her late father’s legacy by turning impact-driven real estate into generational wealth.

Instagram: @ralacademy

TikTok: @ralacademy

Facebook: RALAcademy

YouTube: Residential Assisted Living Academy

Website: www.RALAcademy.com

—

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today I sits down with cost segregation expert Jeff Hiatt to reveal a powerful tax-saving strategy every real estate investor should know. With over 25 years of experience and 25,000+ cost seg studies completed, Jeff has helped clients save billions by accelerating depreciation and keeping more cash in their pockets.

We discuss how cost segregation works, who it benefits most, and how even small property owners can take advantage of it. From single-family homes to multi-unit apartments and commercial buildings, learn how this strategy can help you reduce or even eliminate your tax bill. Plus, Jeff explains bonus depreciation and offers insights for high-income earners looking to optimize tax savings through real estate.

 

 

Connect with Jeff Hiatt:

• Instagram: @depreciationdoctor
• Facebook: @depreciationdoctor
• Website: costsegs.com

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want help turning your leads into deals? Check out Robin’s platform https://thelandpilot.com

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What if the deals you’ve been ignoring are actually your most profitable ones?

In this episode of The Science of Flipping, I sit down with land investing expert Robin Seib to break down one of the most overlooked and scalable strategies in real estate today: land flipping.

Robin went from burnout and running a construction company in Germany to building a U.S.-based land investing business that’s done over 1,300 deals and raised more than $12M in capital—all while operating virtually across the world.

We dive into why land is a simpler, more scalable model than traditional real estate, how to evaluate deals, and how you can turn leads you’d normally pass on into serious profit.

If you’re tired of dealing with contractors, tenants, and unpredictable timelines… this episode will change how you look at real estate.

In this episode, we cover:

- Why land investing is simpler (but not easy)

- How to evaluate land deals (road access, flood zones, slope)

- Turning “dead leads” into high-profit opportunities

- How to structure deals with multiple lots

- Creative strategies like owner financing

- Why most investors overlook land (and why that’s an advantage)

- How to build a remote real estate business

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Connect with Robin Seib:

Bio:

Robin Seib is a land investing expert and entrepreneur with over 14 years of experience. Originally from Germany, he built a virtual U.S.-based real estate business focused on land acquisitions and dispositions. After experiencing burnout in construction and house flipping, Robin shifted to land investing and has since completed over 1,300 deals and raised more than $12 million in capital. He specializes in rural acreage, infill lots, and helping investors unlock hidden opportunities in land.

Website: https://thelandpilot.com

Email: robinS@thelandpilot.com

Facebook Group: Search “Land Pilot” on Facebook

Want help turning your leads into deals?

Check out Robin’s platform https://thelandpilot.com

---

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

* Instagram: @thejustincolby

* YouTube: Justin Colby

* TikTok: @justincolbytsof

* LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sit down with Mark Vincent Fansler, who went from carpenter to senior corporate executive, walked away from burnout, and built a vertically integrated commercial real estate empire operating across multiple states. We talk about the power of elite rooms, the vision he had at 17 that shaped his future, how one intentional conversation turned into a $120M opportunity, and why thinking bigger is the only way to win in business. This is a masterclass in community, commercial scale, and betting on yourself when no one else believes you deserve it.

About Mark:

Mark Vincent Fansler is a commercial mixed-use real estate developer and founder of the M Vincent Family of Companies, a vertically integrated real estate platform operating across multiple states. With over 40 years of experience, he specializes in large-scale mixed-use developments, creative capital structuring, and building real estate ecosystems that generate long-term wealth. Starting as a carpenter and rising to senior corporate leadership, Mark now leads multi-million-dollar commercial projects nationwide.

Connect with Mark Vincent Fansler

Website: https://mvincentassets.com

LinkedIn: https://www.linkedin.com/in/markvincentfansler/

Facebook: https://www.facebook.com/mark.fansler.1/

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sat down with Bobby Kough, a West Point grad, former Army football player, and real estate operator who’s done over a thousand deals and is now running a direct-to-seller business pushing 300 deals a year. We broke down the “clear and reload” mindset he learned through sports psychology at West Point and how that reset tool translates perfectly to real estate when you’re getting rejected nonstop or taking hits on deals. Bobby shared how he started during COVID, how a quick early win gave him confidence, how one ugly “dumpster fire” house taught him the hard way to build a tight buy box, and why going to work for a proven operator helped him shave years off his learning curve. We also got into what it really takes to scale across multiple markets, the marketing channels they’re using, why direct mail still works, and why leadership and people are the hardest part of building a real company.

About Bobby:

Bobby Kough is a real estate entrepreneur and operator who helps build and scale direct-to-seller home buying organizations in St. Louis, Little Rock, and Wichita. He played football at West Point, graduated in 2015, and commissioned as a Second Lieutenant in the U.S. Army. While serving, Bobby discovered BiggerPockets and began studying real estate in his spare time.

He purchased his first property in 2018, saw early success, and used that momentum to start buying distressed homes. After completing several deals, Bobby made a major career pivot — walking away from an engineering path to become an acquisitions representative, where he learned the business from the ground up by sitting at kitchen tables with sellers.

Since then, Bobby has partnered with operators to build full-scale organizations focused on sales, operations, and culture. Last year, his teams completed over 300 deals across multiple markets. Bobby is passionate about creating systems that serve sellers with integrity, developing strong leaders, and helping real estate teams grow sustainably while keeping people at the center of every transaction.

Connect with Bobby
Instagram: @bobbykough99 
Podcast: The Knock Podcast

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Science of Flipping, I sat down with Jason from MotivatedSellers.com, one of the top lead generation companies in the game. We got real about what it actually takes to convert a motivated seller lead—spoiler alert: it’s way more than a couple calls and a text. Jason breaks down why 27% of their leads close within a year, but 64% of those don’t go under contract until 90+ days after the lead comes in. We dive deep into real data, proper expectations, why follow-up is everything, and how you can stop blaming the leads and start closing more deals. If you’re running PPC, buying pay-per-leads, or thinking about lead gen in any serious way—this episode is your wake-up call.

Key Topics Covered:

• What separates real lead converters from amateurs

• The “30-touch” rule to get a contract

• Why 64% of leads don’t close until after 90 days

• Cost per lead and how to budget effectively

• The ROI of proper follow-up systems

• Why speed-to-lead and nurture systems win

• How solopreneurs can compete with big acquisition teams

• Why flexibility in exit strategies (Novation, Subto, Burr) changes everything

• How to treat every lead like gold—even the $30 nationwide ones

• Tips for getting started with motivated seller leads

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want to know how much you might qualify for? Just head over to www.fundandgrow.com/flippingpq the free pre-qualification takes less than two minutes.

In this episode, I sat down with Ari Page from Fund & Grow to break down how business owners and real estate investors are still accessing massive amounts of capital at 0% interest—even while rates keep climbing. We talked about how to use business credit cards the right way, how card stacking works, how to fund deals, payroll, marketing, and rehabs without touching your own cash, and why this strategy beats hard money and traditional loans. If you’re serious about scaling your business, protecting cash flow, and using smarter money instead of expensive debt, this episode is a must-listen.

About Ari Page:

Ari Page is the founder and CEO of Fund & Grow, a leading business funding company that has helped over 30,000 entrepreneurs secure more than $2 billion in business credit. With nearly two decades of experience, Ari specializes in helping business owners and real estate investors access 0% interest business credit, optimize cash flow, and scale without relying on hard money, private lenders, or giving up equity. His expertise spans business credit cards, card stacking strategies, and long-term corporate financing that doesn’t rely on personal guarantees.

Connect with Ari Page

• Website: https://www.fundandgrow.com
• Instagram: https://www.instagram.com/aripage3
• Company Instagram: https://www.instagram.com/fundandgrow

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Science of Flipping, I sit down with my good friend and business partner Adam Williams — a true real estate powerhouse who’s scaled from flipping hundreds of single-family homes to syndicating over 11,000 apartment units. Adam shares how a cockroach-filled childhood turned him off real estate — until a chance encounter pushed him to jump all in.

We break down why single-family rentals rarely build true wealth, why apartments are the ultimate cash-flow machine, and how syndications help everyday investors scale big without the headaches. Adam also drops powerful mindset lessons on clarity, purpose, and how to survive the “mud” of entrepreneurship to reach the gold.

If you’ve ever wondered how to turn active income into generational wealth, why you should think bigger than buying a rental house, and how to make your money work while you sleep — this conversation is a blueprint you can’t afford to miss.

—

About Adam:

Adam Williams is a seasoned real estate investor, entrepreneur, and private equity partner. Starting in 2004 flipping single-family homes, Adam quickly scaled up to multifamily, co-founding Elevest Capital and building a portfolio of over 11,000 apartment units nationwide. Through his firm Elevest Capital, Adam helps high-income earners and business owners grow generational wealth through apartment syndications — all while educating investors on how to turn active income into passive income streams for life.

Connect with Adam Williams: Instagram: @awinvests Company IG: @elevestcapital Website: www.elevestcapital.com

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Science of Flipping, I sat down with 33-year-old serial entrepreneur Alex Smereczniak, the founder of Franzy.com — what he calls the Zillow of franchising. Alex walked me through how franchising really works, why it’s far more accessible than people think, and how everyday entrepreneurs can build serious wealth through franchises, cash flow, and real estate. We talk about the hottest industries, the best opportunities, how to choose the right brand, and how the franchise + real-estate model can create multiple streams of income and even multi-million-dollar exits. This conversation opened my eyes to opportunities I didn’t even know existed — and it might do the same for you.

About Alex Smereczniak

Alex Smereczniak is a serial entrepreneur and the Co-Founder & CEO of Franzy, the platform known as the “Zillow for franchising.” Before building Franzy, Alex launched and scaled 2ULaundry and LaundroLab, raising over $30M in venture capital and expanding the brands across multiple markets. His experience as both a founder and franchisor gives him unique insight into business ownership, franchise systems, operations, and scaling. Today, Alex is on a mission to democratize entrepreneurship and help create the next one million business owners through accessible franchise opportunities and transparent data.

Connect With Alex

Website: https://franzy.com Instagram: https://www.instagram.com/alexfromfranzy LinkedIn: https://www.linkedin.com/in/alex-smereczniak Podcast: How I Franchised This (search on all platforms)

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sit down with my longtime student and REI Live member Stacio, who recently made the bold decision to leave his government W2 engineering job and go all in on real estate investing. We dive into his journey from buying a few rentals over a decade to finally breaking through with a full-time virtual wholesale deal. He shares how he overcame fear, built daily habits, joined our community at REILive.co, and closed a deal that took months of consistent follow-up. This one’s for anyone who’s thinking about making the leap — the mindset, the action, and the payoff are all here. If you're stuck in your job and dreaming of something more, this is your roadmap.

 

 

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof

• • LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join the REI LIVE Community -> https://reilive.co/

In this episode of The Science of Flipping, Justin sits down with longtime REI Live member Joey Mack — an engineer who burned the boats, left his W-2 job, and built a portfolio managing over 130 units. Joey shares how he closed his first deal with no experience, why relationships outperform marketing, and the mindset that turned small wins into real wealth. They discuss imperfect action, follow-up systems, building a rental portfolio, and why “passive” income isn’t truly passive. If you’re ready to go from learning to earning, this episode will show you the path forward.

Connect with Joey Mack:
Facebook: Joey Mack | Mack Buys Real Estate

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want to learn how to build wealth with ADUs? Join Kevin Trinh’s ADU Mastermind in San Diego — where investors learn how to find, build, and scale cash‑flowing ADU projects.

DM “ADU Mastermind” to @thekevintrinh

 

In this episode, I sat down with ADU expert Kevin Trinh, who’s built over 180 accessory dwelling units and is quietly dominating a niche that more real estate investors need to pay attention to. Kevin broke down exactly how to spot ADU potential, what cities allow this strategy, how to structure the financing, and the long-term wealth-building plays that can make you millions. From converting garages to building multi-unit plays on a single-family lot, this episode is full of tactical advice and golden nuggets you won’t hear anywhere else. If you're serious about cash flow, legacy, or just stacking equity—this one’s for you.

About Kevin Trinh

Kevin Trinh is a licensed general contractor, real estate investor, and founder of the ADU Mastermind based in San Diego, CA. With over 180 ADUs built since 2016, Kevin brings a unique blend of hands-on construction experience and strategic investing knowledge. His work has helped dozens of investors create massive cash flow, spike equity, and scale real estate portfolios using the power of Accessory Dwelling Units.

Connect with Kevin

• Instagram: https://instagram.com/thekevintrinh

• Facebook: https://facebook.com/thekevintrinh

• ADU Mastermind (San Diego): DM “ADU Mastermind” on Instagram to join or learn more

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sit down with 24-year-old powerhouse Cameron Burke, and let me tell you — this guy is the real deal. With over $85M in retail sales, $8M+ in personal real estate holdings, and a team of 8 agents under his belt, Cameron has built a real estate empire using creative finance strategies — and he's just getting started. He opens up about his rough upbringing, how he started flipping cars and fridges in high school, and how his drive and hustle turned into a thriving business in Oklahoma City. We talk about everything from lease options, non-QM loans, and scaling with systems, to building a replicable model for agents and investors alike. Cameron drops wisdom on intrinsic motivation, mentorship, leadership, and even his philosophy on dopamine, discipline, and avoiding burnout. It’s one of the most honest, raw, and inspiring episodes we’ve ever done.

About Cameron:

Cameron Burke is a 24-year-old real estate entrepreneur, investor, and founder of Creative Homes Group based in Oklahoma City. By age 24, he had closed over $85 million in retail real estate sales, built a personal portfolio exceeding $8 million in holdings, and led a team of 8+ agents specializing in creative finance, lease options, and non-QM deals. Known for his hands-on leadership, strategic marketing, and meteoric rise from humble beginnings, Cameron is quickly becoming a national voice in innovative real estate investing. He also runs a fast-growing YouTube channel sharing insights for agents, investors, and aspiring entrepreneurs.

Connect with Cameron Burke

YouTube: @CameronBurke
Instagram: https://www.instagram.com/c.burke
Facebook: https://www.facebook.com/CameronBurke
Creative Homes Group: https://www.creativehomesgroup.com

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof

• • LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get Your FREE Banker's Vault Kit – Text BANK to 813-793-7921 to receive a free box of resources, including Jayson’s book Becoming Your Own Banker and access to exclusive financial tools.

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In this episode, I sit down with Jayson Lowe of Ascendant Financial to uncover a wealth-building strategy that the rich have been using for decades—the Infinite Banking Concept (IBC). We break down how banks are profiting off your money and why real estate investors and entrepreneurs should stop relying on traditional lenders. Jayson explains how you can borrow money at 0% interest, invest on your own terms, and keep your money growing tax-free—all by using dividend-paying whole life insurance. We dive into real-life examples, including how I personally use this strategy to fund deals and even buy my car without paying interest to a bank. If you're tired of being at the mercy of lenders and want to take full control of your finances, this episode is a must-listen!

About Jayson:

Meet Jayson Lowe, founder of Ascendant Financial and champion of the Infinite Banking Concept. For over 15 years, he's been showing people how to break free from traditional banking systems and build wealth on their own terms. When he's not revolutionizing clients' financial futures, Jayson is sharing his insights as an author, speaker, and mentor by taking complex business and money concepts and turning them into practical strategies that help real people create lasting prosperity without depending on banks or unpredictable markets.

Learn More About Infinite Banking – Visit Ascendant Financial to discover how to take control of your money, cut out banks, and build long-term wealth.

Connect with Jayson:

● Instagram: https://www.instagram.com/thejaysonlowe/ ● TikTok: https://www.tiktok.com/@learnwithjayson ● Linkedin: https://www.linkedin.com/in/jayson-lowe-11056620/ ● Facebook: https://www.facebook.com/thebankernextdoor

Looking to hire smarter?

ZipRecruiter uses powerful technology to match you with top talent fast — no more sifting through a stack of weak resumes. 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day.

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--

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Learn more about Luke and Hello Pro: https://thehellopro.com

From oil & gas engineer to 200+ real estate deals a year — Luke Winter’s story is proof that betting on yourself pays off. In this episode, I sit down with Luke to talk about walking away from corporate, scaling to hundreds of deals, exiting his investing company, and now helping investors dominate motivated seller marketing through TV ads with Hello Pro.

We cover:

• How becoming a father pushed Luke to take the leap into real estate

• The mindset shift from employee to entrepreneur

• Scaling to 200+ deals a year and successfully exiting

• Why TV ads are one of the most underutilized strategies in real estate marketing

• The power of masterminds, community, and paying to sit at the right table

• How to stop wasting leads by improving your systems and conversions

About Luke Winter
Luke Winter is the founder of Hello Pro, a TV advertising agency helping real estate investors generate motivated seller leads at scale. After walking away from a successful career in oil & gas, Luke built and scaled a real estate business to over 200 deals a year before exiting and launching Hello Pro. Today, he combines his operator experience with innovative marketing strategies to help investors dominate their markets.

Learn more about Hello Pro: https://thehellopro.com
Follow Luke on Instagram: https://www.instagram.com/lukeerwintv

Looking to hire smarter?

ZipRecruiter uses powerful technology to match you with top talent fast — no more sifting through a stack of weak resumes. 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day.

Try it FREE at ZipRecruiter.com/WORK ZipRecruiter — the smartest way to hire.

 

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today I sits down with cost segregation expert Jeff Hiatt to reveal a powerful tax-saving strategy every real estate investor should know. With over 25 years of experience and 25,000+ cost seg studies completed, Jeff has helped clients save billions by accelerating depreciation and keeping more cash in their pockets.

We discuss how cost segregation works, who it benefits most, and how even small property owners can take advantage of it. From single-family homes to multi-unit apartments and commercial buildings, learn how this strategy can help you reduce or even eliminate your tax bill. Plus, Jeff explains bonus depreciation and offers insights for high-income earners looking to optimize tax savings through real estate.

 

 

Connect with Jeff Hyatt:

• Instagram: @depreciationdoctor
• Facebook: @depreciationdoctor
• Website: costsegs.com

ZipRecruiter uses powerful technology to match you with top talent fast — no more sifting through a stack of weak resumes. 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day.

Try it FREE at ZipRecruiter.com/WORK ZipRecruiter — the smartest way to hire.

 

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Science of Flipping, I share powerful insights from a panel I recently joined at the IMN conference, where we tackled one of the hottest topics in the industry right now: AI in real estate. From hedge fund managers to mom-and-pop investors, everyone’s asking the same thing—will AI take over our space? My answer: no, but it will play a massive role. I break down the areas where AI is helping (like underwriting and tenant screening), and the places where it simply can’t replace human judgment—like negotiation, construction, and title. I also share a personal story about buying my home that underscores why human interaction will always matter. If you're a real estate pro, this episode is your wake-up call to use AI as a tool—not a replacement.

 

--

 

Looking to hire smarter?
ZipRecruiter uses powerful technology to match you with top talent fast — no more sifting through a stack of weak resumes.
4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day.

Try it FREE at ZipRecruiter.com/WORK
ZipRecruiter — the smartest way to hire.

--

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to build wealth and make an impact? Learn more: www.RALAcademy.com

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In this episode, I sat down with Isabelle Guarino—aka the Boss Lady of Senior Living—to pull back the curtain on one of the most under-talked-about wealth-building strategies out there: residential assisted living (RAL). If you’re like me, deep in the real estate game but never touched senior housing, this episode is going to blow your mind. Isabel breaks down how you can create $10K, $20K, even $40K/month cash flow with one single-family home—without being a caregiver or medical professional. We talk about the myth-busting behind ALFs, how to convert or acquire them, where the real money is, and how to do good while doing well. Whether you want to flip one or build a 50-home empire, Isabel shows you the path, step by step. I’m seriously reevaluating my own portfolio after this one.

--

About Isabelle:

Isabelle Guarino is the CEO of RAL Academy, the nation’s leading training organization helping investors launch and scale Residential Assisted Living (RAL) homes. With thousands of students nationwide, she’s revolutionizing how real estate investors build cash flow while providing high-quality care to seniors. Isabel is carrying on her late father’s legacy by turning impact-driven real estate into generational wealth.

Instagram: @ralacademy

TikTok: @ralacademy

Facebook: RALAcademy

YouTube: Residential Assisted Living Academy

Website: www.RALAcademy.com

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Thank you to MotivatedSellers.com for sponsoring today's podcast!

Tired of chasing dead leads? MotivatedSellers.com drops exclusive motivated seller leads right in your lap — no cold calling, no wasted time. Just real homeowners ready to sell now. Close more deals. Make more money. Spend zero time hunting. Get quality leads on autopilot at MotivatedSellers.com. Stop chasing. Start cashing.

Thank you to Mando for supporting today's podcast!

Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Grab your free 7-day trial inside Benmont’s sales community at www.ramprei.com — get live coaching, real frameworks, and a system that actually works.

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In this powerful episode of The Science of Flipping, I’m joined by sales powerhouse and self-proclaimed “data nerd” Benmont Locker. We tackle a mindset shift most investors desperately need: sales is senior to marketing. If you’re torching cash on leads but have no clear sales system, you’re doomed to chaos and burnout. Ben breaks down how his team has closed thousands of deals by obsessing over a consistent, repeatable sales process — one that could plug into any industry.

We dig into:

• Why scripts alone won’t save you — you need a framework that builds trust, uncovers real emotion, and closes deals with integrity.

• The 5-step sales sequence every investor needs: set expectations, build trust, qualify/disqualify, present options, and close strong.

• How to use pattern interrupts and “creating space” — virtually and in person — to get the deal done.

• Ben’s unique take on giving sellers the “Disney Experience” — delivering unmatched value so price becomes secondary.

• Why too many people hide behind busy work instead of sharpening their sales sword.

• How introverts, data geeks, and self-doubters can transform into confident closers by leaning on proven systems and community accountability.

We also get real about what’s stopping you — self-sabotage, victim mindset, and waiting for the perfect plan. If you’ve ever felt stuck or “not good enough,” Ben’s story and framework will light a fire under you.

--

About Benmont:

Benmont Locker is a real estate investor, sales strategist, and founder of RampREI, a coaching community and sales training platform for real estate investors. With 1,000s of transactions under his belt, Ben teaches investors how to master trust-based sales systems that deliver consistent, profitable deals — without the chaos.

Website: www.ramprei.com — Get your FREE 7-day trial to Ben’s full live training and community!
Instagram: @btlocker

--

Thank you to MotivatedSellers.com for sponsoring today's podcast!

Tired of chasing dead leads? MotivatedSellers.com drops exclusive motivated seller leads right in your lap — no cold calling, no wasted time. Just real homeowners ready to sell now. Close more deals. Make more money. Spend zero time hunting. Get quality leads on autopilot at MotivatedSellers.com. Stop chasing. Start cashing.

Thank you to Mando for supporting today's podcast!

Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Science of Flipping, I sit down with my good friend and business partner Adam Williams — a true real estate powerhouse who’s scaled from flipping hundreds of single-family homes to syndicating over 11,000 apartment units. Adam shares how a cockroach-filled childhood turned him off real estate — until a chance encounter pushed him to jump all in.

We break down why single-family rentals rarely build true wealth, why apartments are the ultimate cash-flow machine, and how syndications help everyday investors scale big without the headaches. Adam also drops powerful mindset lessons on clarity, purpose, and how to survive the “mud” of entrepreneurship to reach the gold.

If you’ve ever wondered how to turn active income into generational wealth, why you should think bigger than buying a rental house, and how to make your money work while you sleep — this conversation is a blueprint you can’t afford to miss.

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About Adam:

Adam Williams is a seasoned real estate investor, entrepreneur, and private equity partner. Starting in 2004 flipping single-family homes, Adam quickly scaled up to multifamily, co-founding Elevest Capital and building a portfolio of over 11,000 apartment units nationwide. Through his firm Elevest Capital, Adam helps high-income earners and business owners grow generational wealth through apartment syndications — all while educating investors on how to turn active income into passive income streams for life.

Connect with Adam Williams: Instagram: @awinvests Company IG: @elevestcapital Website: www.elevestcapital.com

--

Thank you to MotivatedSellers.com for sponsoring today's podcast!

Tired of chasing dead leads?

MotivatedSellers.com drops exclusive motivated seller leads right in your lap — no cold calling, no wasted time. Just real homeowners ready to sell now. Close more deals. Make more money. Spend zero time hunting.

Get quality leads on autopilot at MotivatedSellers.com.

Stop chasing. Start cashing.

—

Thank you to Mando for supporting today's podcast!

Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

👇 Want to learn the system step-by-step?
Join Joe's 5-Day Flip Dirt Challenge:
👉 https://www.flipdirtchallenge.com

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In this episode, I’m joined by my longtime friend and land flipping expert, Joe McCall. We dive deep into the often-overlooked world of flipping land—why it’s simpler, less competitive, and often more profitable than traditional house flipping. Joe breaks down how he builds lean businesses without the overhead, how he uses data to target high-demand counties, and how he’s taught even his teenage sons to generate six-figure profits flipping dirt. If you’ve ever come across land leads and didn’t know what to do with them, this episode gives you the exact system Joe uses to identify buyers first, comp land in five minutes, and get 3–5% response rates with low-cost direct mail. You’ll also learn about Joe’s free Chrome extension for Zillow, and how to join his 5-day Flip Dirt Challenge to put everything into action.

 

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About Joe:

Joe McCall is a seasoned real estate investor, coach, and host of the long-running Real Estate Investing Mastery Podcast, which has garnered over 20 million downloads since 2011. Known for his simple, systems-driven approach, Joe specializes in land flipping—buying and selling vacant land nationwide without renovations, contractors, or heavy overhead. A former civil engineer, Joe has taught thousands of investors how to build scalable, location-independent businesses using automation, direct mail, and smart market targeting. His methods are so streamlined that even his teenage sons have earned six figures flipping land.

🔗 Connect with Joe McCall:

• Instagram: @jvmccall

• Facebook: Simple Lease Options

• YouTube: Joe McCall - Real Estate Investing Mastery

• Podcast: Real Estate Investing Mastery

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--

Thank you to Mando for supporting today's podcast!

Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Science of Flipping, I sat down with Jason from MotivatedSellers.com, one of the top lead generation companies in the game. We got real about what it actually takes to convert a motivated seller lead—spoiler alert: it's way more than a couple calls and a text. Jason breaks down why 27% of their leads close within a year, but 64% of those don’t go under contract until 90+ days after the lead comes in. We dive deep into real data, proper expectations, why follow-up is everything, and how you can stop blaming the leads and start closing more deals. If you’re running PPC, buying pay-per-leads, or thinking about lead gen in any serious way—this episode is your wake-up call.

🧠 Key Topics Covered:

• What separates real lead converters from amateurs

• The “30-touch” rule to get a contract

• Why 64% of leads don’t close until after 90 days

• Cost per lead and how to budget effectively

• The ROI of proper follow-up systems

• Why speed-to-lead and nurture systems win

• How solopreneurs can compete with big acquisition teams

• Why flexibility in exit strategies (Novation, Subto, Burr) changes everything

• How to treat every lead like gold—even the $30 nationwide ones

• Tips for getting started with motivated seller leads

🔗 Guest Info – Jason from Motivated Sellers

• Website: https://www.motivatedsellers.com

• Email: Jason@motivatedsellers.com

• Instagram: @motivated.sellers

--

 

--

Thank you to Mando for supporting today's podcast!

Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

This episode is brought to you by MotivatedSellers.com – America’s leading pay-per-lead platform for real estate investors.Whether you’re doing your first flip or your 500th deal, there’s one thing you need more than anything else: motivated sellers that are exclusive to you.

--

 

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Science of Flipping, I share powerful insights from a panel I recently joined at the IMN conference, where we tackled one of the hottest topics in the industry right now: AI in real estate. From hedge fund managers to mom-and-pop investors, everyone’s asking the same thing—will AI take over our space? My answer: no, but it will play a massive role. I break down the areas where AI is helping (like underwriting and tenant screening), and the places where it simply can’t replace human judgment—like negotiation, construction, and title. I also share a personal story about buying my home that underscores why human interaction will always matter. If you're a real estate pro, this episode is your wake-up call to use AI as a tool—not a replacement.

--

 

Thank you to Mando for supporting today's podcast!

Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this solo episode, I’m pulling back the curtain on how I really view marketing after nearly two decades in the real estate investing game. I’ve spent tens of millions of dollars on marketing, and let me tell you—most people get it wrong. They treat marketing like a cost, not an investment. In this episode, I share what’s actually worked for me, how I think about branding vs. marketing, and why it’s critical to set proper expectations for ROI. I break down different marketing verticals—from cold calling and direct mail to Facebook ads and TV—and explain which ones build brand recognition and which are better for quick lead generation. Whether you’ve got a small or large budget, I’ll help you figure out how to spend smarter and build something that lasts. This is everything I wish someone told me when I got started.

 

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Thank you to Mando for supporting today's podcast!

Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sit down with economist and real estate expert Jason Hartman to discuss the impact of inflation on real estate investing and why debt can be an asset when leveraged correctly. They explore the Inflation-Induced Debt Destruction concept, explaining how rising prices actually reduce the real cost of debt over time, benefiting homeowners and investors. The conversation also covers the housing shortage, the Federal Reserve’s role in interest rates, and why real estate remains the best long-term wealth-building tool. Jason shares insights on tax benefits, leveraging properties, and why now is still a great time to invest despite market uncertainties.

 

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The #1 training and coaching system to launch, grow, and scale your investing business! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: http://www.thescienceofflipping.com

Turn cold real estate leads into engaged motivated sellers on auto-pilot using the power of A.I! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: https://www.rocketly.ai/

Have a question? Ask me anything at https://www.askjustin.ai/

𝐀𝐛𝐨𝐮𝐭 𝐉𝐮𝐬𝐭𝐢𝐧: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, where he has coached and mentored thousands of aspiring and active investors over the last decade.

He is a nationally recognized speaker and is on a mission to educate as many people as possible on becoming a successful dynamic real estate investor.

𝑾𝒉𝒂𝒕 𝒕𝒉𝒆 𝑷𝒓𝒐𝒔 𝑯𝒂𝒗𝒆 𝑻𝒐 𝑺𝒂𝒚 𝑨𝒃𝒐𝒖𝒕 𝑱𝒖𝒔𝒕𝒊𝒏: 

“Justin is one of the best trainers in this space. He really gives everything to his tribe.” – Brent Daniels (TTP)

“Justin’s ability to connect with people and help them understand what he is teaching, is unparallelled” – Kent Clothier (REWW)

“We have been in the trenches flipping homes in Phoenix for over a decade, he is one of the best to do it.” – Sean Terry (Flip2Freedom)

Subscribe To Justin Colby: http://youtube.com/justincolby

View All My Videos: https://www.youtube.com/c/JustinColby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join the REI LIVE Community today! Go to: https://reilive.co/

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In this inspiring episode of Entrepreneur DNA, Phillip Godkin shares his transformation from a confused newcomer in real estate investing to someone confidently closing deals—all in just four months. After encountering the real estate world by chance in Nashville and moving back to Milwaukee, Phillip struggled with information overload and a lack of coaching until discovering Justin Colby’s REILive.co. With determination, he took consistent action, overcame fear, built key relationships, and followed Justin’s success pillars to earn $15,000 across two deals. His story is a masterclass in taking imperfect action, building certainty, and committing to a vision of financial freedom.

 

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About Phillip:

Phillip Godkin is a real estate investor based in Milwaukee who began his investing journey after a life-changing encounter with a bandit sign in Nashville. Though initially overwhelmed by the vast real estate investing landscape, Phillip committed himself to growth and learning. After joining Justin Colby’s Science of Flipping program and REILive.co community in December 2024, Phillip closed his first deal and has another in escrow, all within four months.

He is a passionate coach himself, drawing parallels between athletic coaching and real estate mentorship. Phillip believes in persistence, daily action, and building relationships as the core of his investing philosophy.

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Thank you to Mando for supporting today's podcast!

Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

About Justin:

After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sits down with Anthony Cota, a former car salesman who traded 90-hour workweeks and a six-figure salary for freedom, family, and fulfillment through real estate investing. Anthony shares how he made the leap without even closing a deal yet, what sacrifices were necessary, and the mindset that powered his transition. We break down the early struggles, how he did 10+ deals before spending a dollar on marketing, and why he believes REI Live is a game-changer for new investors. This episode is a masterclass in faith, grit, and real estate hustle.

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About Anthony Cota:

Anthony Cota is a real estate investor and founder of Cota Creative Capital. A former high-performing car salesman, Anthony walked away from his job—and a six-figure income—to pursue full-time real estate investing. In less than two years, Anthony has built a business that allows him more time with family, while helping others succeed inside the REILive.co community. He's a mentor, family man, and an example of living life by design.

Instagram: @cotacreativecapital

--

Thank you to Mando for supporting today's podcast!

Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

About Justin:

After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sat down with Tommy Harr—a friend, powerhouse investor, and someone I respect deeply in the real estate game. Tommy shares how he went from losing $100K on his very first flip to owning over $20 million in real estate and consistently closing 30+ deals a month. We talked about the gritty lessons that built his empire—cold calling, TV ads, building a sales team, and mastering construction. He also opens up about the sacrifices he made early on, like living in his own living room, and how social media became a powerful tool for raising millions in private capital. If you're trying to go from stuck to scaling, this one’s a real blueprint.

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About Tommy Harr:

Tommy Harr is a real estate investor based in Columbus, Ohio, who transitioned from a home inspector to a real estate entrepreneur. By the age of 27, he achieved financial freedom through real estate investing. Tommy has completed over 200 wholesale deals, renovated more than 150 properties, and manages a portfolio of 70 rental units valued at $15 million, along with 25 in-house managed short-term rentals. He is the founder of the Real Side Real Estate Community, where he mentors aspiring investors nationwide.

Connect with Tommy Harr

• Website: Real Side Real Estate

• Instagram: @tommyharr05

• TikTok: @tommyharr05

• LinkedIn: Thomas Harr

• Linktree: linktr.ee/tommyharr05

--

Thank you to Mando for supporting today's podcast!

Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

About Justin:

After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sit down with my good friend and industry powerhouse Tim Herriage, the founder of Ternus. We dive deep into how he went from helping bring Wall Street money into real estate to now flipping the script and decentralizing the entire lending model. Tim shares how Ternus is making real estate investing easier and faster with 100% financing, 24-hour draw payments, and a no-nonsense, people-first approach. We talk about why he built Ternus for real investors—by real investors—and how anyone, not just institutions, can now own a piece of the lending game through their new crowdfunding model. If you're tired of big banks and slow lenders, this episode is for you.

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About Tim Herriage:

​Tim Herriage is a seasoned real estate entrepreneur and investor with over two decades of experience in the industry. As the Founder and CEO of Ternus, he leads a company dedicated to providing fast and reliable capital to real estate investors, emphasizing a partnership approach to help clients build wealth and create lasting legacies.

Resources & Links:

Learn more & apply: https://ternus.com
Invest & become a shareholder: https://invest.ternus.com

• Instagram: @timherriage
• LinkedIn: linkedin.com/in/timherriage​
• YouTube: youtube.com/c/timherriage​
• Facebook: facebook.com/herriage

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Thank you to our partners for supporting today's episode!

• Empowered Investor LIVE! - Take control of your financial future with top real estate experts, builders, lenders, and investors. Join Us at Empowered Investor Live – April 4-6, 2025, in Irvine, CA! Spots are limited – grab your ticket now! 👉 Get Tickets
• Joe Homebuyer – Want to scale your real estate business fast? Get expert training, weekly coaching, and a proven system to close more deals. High achievers even qualify for luxury rewards! Learn more at joehomebuyer.com.
• 📊 Quality Skip – More accurate data means more deals! Get premium skip tracing for just 6 cents per match and connect with the right sellers every time. Use code "SOF" for 10% off at qualityskip.com!
• Mando Whole Body Deodorant – Stay fresh and confident with Mando's doctor-developed, aluminum-free deodorant. Clinically proven to block odor for up to 72 hours, it's safe for use anywhere on your body. Use code 'COLBY' for $5 off a Starter Pack!

--

About Justin:

After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want do to deals TOGETHER? Join our community at www.reilive.co

In this episode, I get real with you about what it actually takes to succeed in real estate investing — and spoiler: it’s not dropping $20K on another coaching program. After nearly two decades in this business and coaching thousands, I’ve realized that success comes down to just two things: having real conversations and making real offers. That’s it. I share why most new investors fail, how fear and unrealistic expectations sabotage progress, and why I built REI Live to do the work with you, not just talk at you. If you're serious about getting your first deal — or your next one — this is the roadmap.

 

--

Thank you to our partners for supporting today's episode!

• Empowered Investor LIVE! - Take control of your financial future with top real estate experts, builders, lenders, and investors. Join Us at Empowered Investor Live – April 4-6, 2025, in Irvine, CA! Spots are limited – grab your ticket now! 👉 Get Tickets
• Joe Homebuyer – Want to scale your real estate business fast? Get expert training, weekly coaching, and a proven system to close more deals. High achievers even qualify for luxury rewards! Learn more at joehomebuyer.com.
• 📊 Quality Skip – More accurate data means more deals! Get premium skip tracing for just 6 cents per match and connect with the right sellers every time. Use code "SOF" for 10% off at qualityskip.com!
• Mando Whole Body Deodorant – Stay fresh and confident with Mando's doctor-developed, aluminum-free deodorant. Clinically proven to block odor for up to 72 hours, it's safe for use anywhere on your body. Use code 'COLBY' for $5 off a Starter Pack!

--

 

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I break down one of the biggest myths in real estate investing — that bigger is always better. After 18 years in the game, I’ve learned that chasing more leads, building bigger teams, and spending more on marketing doesn’t automatically mean more profit. In fact, it can crush your margins. I share how focusing on lead conversion, leveraging tech like LeadDetector.io, Rocketly CRM, and AI-driven data, and running a lean, efficient operation can make you way more money with fewer people. My goal is to show you that you don’t need a massive team or huge overhead to hit $100K months — you just need the right systems, the right mindset, and the discipline to focus on profit over vanity metrics.

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Resources & Tools Mentioned:

✅ LeadDetector.io — Capture 20-30% more leads that never opt in: https://leaddetector.io
✅ Rocket Sites — Done-for-you investor websites that convert: https://rocketsites.com
✅ Rocketly CRM — AI-driven CRM with lead nurturing automation: https://rocketlycrm.com
✅ REI Lead Machine — Pull high-quality, AI-enhanced seller lists: https://reileadmachine.com

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Thank you to our partners for supporting today's episode!

• Empowered Investor LIVE! - Take control of your financial future with top real estate experts, builders, lenders, and investors. Join Us at Empowered Investor Live – April 4-6, 2025, in Irvine, CA! Spots are limited – grab your ticket now! 👉 Get Tickets
• Joe Homebuyer – Want to scale your real estate business fast? Get expert training, weekly coaching, and a proven system to close more deals. High achievers even qualify for luxury rewards! Learn more at joehomebuyer.com.
• 📊 Quality Skip – More accurate data means more deals! Get premium skip tracing for just 6 cents per match and connect with the right sellers every time. Use code "SOF" for 10% off at qualityskip.com!
• Mando Whole Body Deodorant – Stay fresh and confident with Mando's doctor-developed, aluminum-free deodorant. Clinically proven to block odor for up to 72 hours, it's safe for use anywhere on your body. Use code 'COLBY' for $5 off a Starter Pack!

--

 

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sit down with real estate powerhouse Cody Hofhine to break down exactly what it takes to scale from hustling investor to CEO of an 80+ franchise empire. We dive deep into the real reason most investors stay stuck—spoiler: it’s not marketing, it’s mindset and leadership. Cody shares his journey from selling vinyl fences to co-owning Joe Homebuyer, the power of personal development in business growth, and the negotiation tactics that will transform your deal flow. We also discuss why most investors fail to scale, the biggest leadership mistakes entrepreneurs make, and how to build a business that doesn’t just make money but also gives you freedom. If you’re ready to stop making excuses, level up your mindset, and lead like a CEO, this episode is a must-listen!

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Cody Hofhine is a successful real estate investor, mentor, and entrepreneur, known for his expertise in wholesaling and real estate investing. He is the co-founder of Wholesaling Inc., founder of Utah Sell Now, LLC, and creator of the Real Estate Freedom Formula, where he helps others build profitable real estate businesses. After struggling in insurance sales, Cody discovered wholesaling in 2015 and closed his first deal in just 39 days, making $24,000. Since then, he has scaled multiple businesses, landed on the Inc. 5000 list, and helped thousands of investors succeed through coaching and mentorship.

• Website: joehomebuyer.com
• Instagram: @codyhofhine
• Facebook: Cody Hofhine​
• LinkedIn: Cody Hofhine​

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Thank you to our partners for supporting today's episode!

• Empowered Investor LIVE! - Take control of your financial future with top real estate experts, builders, lenders, and investors. Join Us at Empowered Investor Live – April 4-6, 2025, in Irvine, CA! Spots are limited – grab your ticket now! 👉 Get Tickets
• Joe Homebuyer – Want to scale your real estate business fast? Get expert training, weekly coaching, and a proven system to close more deals. High achievers even qualify for luxury rewards! Learn more at joehomebuyer.com.
• 📊 Quality Skip – More accurate data means more deals! Get premium skip tracing for just 6 cents per match and connect with the right sellers every time. Use code "SOF" for 10% off at qualityskip.com!
• Mando Whole Body Deodorant – Stay fresh and confident with Mando's doctor-developed, aluminum-free deodorant. Clinically proven to block odor for up to 72 hours, it's safe for use anywhere on your body. Use code 'COLBY' for $5 off a Starter Pack!

--

About Justin:

After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Mark Stubler, founder of Joe Home Buyer, shares how he and his partner scaled their real estate business to 80 franchises by leveraging the right people, systems, and strategies. He breaks down the visionary-integrator dynamic, the power of hiring a COO to handle operations, and why franchising offers a proven roadmap for success. Mark also reveals the three core marketing strategies that drive real estate deals—cold calling, direct mail, and web marketing—and explains why managing leads effectively is more important than just generating more of them. If you’re an entrepreneur looking to scale without burning out, this episode is packed with game-changing insights and actionable advice. 🚀

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Mark Stubler is the founder of Joe Homebuyer, a real estate investing franchise that assists homeowners in selling their properties swiftly without the complexities of traditional listings. Before venturing into real estate, Mark had a successful career in sales, particularly in the fencing and decking industry. Driven by an entrepreneurial spirit, he transitioned into real estate investing and, within a short period, transformed Joe Homebuyer into a multi-million-dollar enterprise. Established in 2015, the company began franchising in 2019 and has since expanded to over 80 territories across 23 states. Mark's innovative approach emphasizes ethical practices, effective sales strategies, and comprehensive support for franchisees, enabling them to navigate the real estate market successfully.

• Website: joehomebuyer.com​
• LinkedIn: linkedin.com/company/joe-homebuyer​
• Phone: 833-JOE-BUYS (833-563-2897)

--

Thank you to our partners for supporting today's episode!

• Empowered Investor LIVE! - Take control of your financial future with top real estate experts, builders, lenders, and investors. Join Us at Empowered Investor Live – April 4-6, 2025, in Irvine, CA! Spots are limited – grab your ticket now! 👉 Get Tickets
• Joe Homebuyer – Want to scale your real estate business fast? Get expert training, weekly coaching, and a proven system to close more deals. High achievers even qualify for luxury rewards! Learn more at joehomebuyer.com.
• 📊 Quality Skip – More accurate data means more deals! Get premium skip tracing for just 6 cents per match and connect with the right sellers every time. Use code "SOF" for 10% off at qualityskip.com!
• Mando Whole Body Deodorant – Stay fresh and confident with Mando's doctor-developed, aluminum-free deodorant. Clinically proven to block odor for up to 72 hours, it's safe for use anywhere on your body. Use code 'COLBY' for $5 off a Starter Pack!

--

About Justin:

After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get Your FREE Banker's Vault Kit – Text BANK to 813-793-7921 to receive a free box of resources, including Jayson’s book Becoming Your Own Banker and access to exclusive financial tools.

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In this episode, I sit down with Jayson Lowe of Ascendant Financial to uncover a wealth-building strategy that the rich have been using for decades—the Infinite Banking Concept (IBC). We break down how banks are profiting off your money and why real estate investors and entrepreneurs should stop relying on traditional lenders. Jayson explains how you can borrow money at 0% interest, invest on your own terms, and keep your money growing tax-free—all by using dividend-paying whole life insurance. We dive into real-life examples, including how I personally use this strategy to fund deals and even buy my car without paying interest to a bank. If you're tired of being at the mercy of lenders and want to take full control of your finances, this episode is a must-listen!

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Thank you to 'Empowered Investor Live' for sponsoring today's episode!

Take control of your financial future with top real estate experts, builders, lenders, and investors. Get the insider strategies to grow your wealth through income property investing. Network, learn, and level up!

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About Jayson:

Meet Jayson Lowe, founder of Ascendant Financial and champion of the Infinite Banking Concept. For over 15 years, he's been showing people how to break free from traditional banking systems and build wealth on their own terms. When he's not revolutionizing clients' financial futures, Jayson is sharing his insights as an author, speaker, and mentor by taking complex business and money concepts and turning them into practical strategies that help real people create lasting prosperity without depending on banks or unpredictable markets.

Learn More About Infinite Banking – Visit Ascendant Financial to discover how to take control of your money, cut out banks, and build long-term wealth.

Connect with Jayson:

● Instagram: https://www.instagram.com/thejaysonlowe/ ● TikTok: https://www.tiktok.com/@learnwithjayson ● Linkedin: https://www.linkedin.com/in/jayson-lowe-11056620/ ● Facebook: https://www.facebook.com/thebankernextdoor

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About Justin:

After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, where he has coached and mentored thousands of aspiring and active investors over the last decade.

He is a nationally recognized speaker and is on a mission to educate as many people as possible on becoming a successful dynamic real estate investor.

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In this episode, I chat with Jon Steingraber, TV star of 24 Hour Flip, to discuss how flipping properties in as little as two 12-hour days is achievable through strategic planning, efficient logistics, and smart renovations. We emphasize the importance of reducing profit-destroyers like holding costs and over-renovating while focusing on quick, impactful upgrades that meet market demands. Jon shares practical tips, including creating a detailed scope of work during the contingency period, pre-ordering materials to eliminate delays, and coordinating trades to work simultaneously. With insights on hiring project managers, leveraging private capital, and tailoring renovations to local trends, this episode offers actionable strategies to increase profitability and reduce stress in property flipping.

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Connect with Jon!

Instagram: - @jon_steingraber

Watch Now: 24 Hour Flip on A&E, Hulu, and YouTube

Learn to Flip Faster: Check it out Here

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About Justin:

After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, where he has coached and mentored thousands of aspiring and active investors over the last decade.

He is a nationally recognized speaker and is on a mission to educate as many people as possible on becoming a successful dynamic real estate investor.

 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.