The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens things up by responding to listener responses to last week's episode and how REI and Dick's are growing increasingly close to being the same thing.

Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the past week:

• Black Diamond posts a loss in the second quarter in part because of PFAS. Could this have been avoided? (16:13)
• BOA & Primaloft post second quarter gains. Is this a sign that outdoor brands are investing in their 2025 product lines? (20:17)
• Crocs makes plans to make more sneakers after the success of their May sneaker launch. After first throwing up Colin talks about why this is a good idea. (22:55)

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going there.

Enter: Teresa Baker.

Teresa has been a force for change in the outdoor industry when it comes to DEI and environmental initiatives for the past 7 years. She founded the In Solidarity Project to build a more diverse outdoor industry with a core component of her work being the Outdoor CEO Pledge which is aimed at those in positions of power within the outdoor industry to create change as well as the Outdoorist Oath which is a commitment for outdoor enthusiasts to support inclusion as well as our planet.

On the heels of the announcement that Camber Outdoors is closing up next month, it was the perfect time to chat with Teresa.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Headlines on THE ROCK FIGHT (an outdoor podcast that aims for the head)!

Colin starts the show (01:03) with his take on how REI's recently announced vendor of the year awards only show how boring they've become and the risk they're taking by trying to become everything to everyone. Justin and Producer Dave then weigh in on what REI can do to get their mojo back.

Then the crew hits the following topics:

• In a surprise bombshell that dropped this past Saturday Camber Outdoors has announced that they are closing in August. What does that mean for diversity, equity and inclusion in the outdoor industry? (22:34)
• On Deckers recently quarterly earnings call they reported that Hoka continues their meteoric growth. Why is Hoka crushing so hard? (33:00)
• The biggest threat to high mountain outdoor enthusiasts isn't altitude or avalanches...it's marmots. (39:45)

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Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a look inside the Outdoor Industry Association's latest participation trends report.

Since 2007 the OIA has published the trends of who is going outside. And this year participation hit an all time high while core participants dropped.

And it begs the question: how will these numbers impact the industry?

In order to make sense of this trend Kelly Davis, Director of Research of the OIA and Wes Allen from Sunlight Sports in Cody, WY join Colin to dig a little deeper into what retailers and brands should take away from this new data.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for Outdoor Industry headlines!

Colin kicks off the show with a recap of the Outdoor Market Alliance Media Show, highlighting an event that fills a longstanding industry need as well as uncovering a problem that persists in the Outdoor Industry.

Then Producer Dave joins Colin to run through the following topics:

• Colin's summertime check in during More with Thermore (12:34)
• VF sells Supreme to EssilorLuxottica. What will happen to one of the most popular brands in active apparel history? (15:15)
• Lebron James invested in Canyon Bicycles in 2022 and is now featured in a new Canyon campaign (22:40)
• Boa claims performance increases in cycling shoes in a new press release. But what are they actually trying to do? (27:26)

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Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin digs into the recent OIA report that shows how outdoor participation is at an all time high.

But it also shows that hardcore outdoor enthusiasts are on the decline.

How can both of these things be the case? Because more people than ever have learned The Secret of going outside and the old guard is aging out.

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Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for our weekly round up of headlines from the outdoor industry and community.

Colin is joined by Producer Dave for today's rundown (Justin has the weekend off) and here's the lineup:

• More with Thermore! (01:40)
• Colin's final summer 24 events & trade show thoughts (04:20)
• A herd of elephants tramples a tourist in South Africa (16:08)
• The multiple heat related deaths in the Grand Canyon and other iconic Southwest locations (20:11)
• A team of Czech climbers summit the world's highest unclimbed peak (25:09)

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Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Last November the show director of Outdoor Retailer, Sean Smith, joined THE ROCK FIGHT to tell Colin why the stalwart outdoor industry trade show was going to make a comeback starting in June of 2024.

And if you listened to Colin's instant reaction of the June 2024 edition of Outdoor Retailer you know that Sean and his team delivered.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Sean returns to talk about how things went in Salt Lake City, how they intend to ride the momentum into the winter show, and offer his reaction to Switchback joining the June 2025 trade show slate.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time to bust out the headlines!

Come along as Colin & Justin run through the more notable stories to come out of the outdoor industry and community including the following:

• More with Thermore! (04:57)
• A new article on Outside Online says that fireworks should be banned (11:45)
• The Conservation Alliance welcomes seven fishing brands to it's roster of outdoor companies (21:30)
• Paddling Magazine lists out everything you need to know about e-SUP's (30:36)

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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it gets a little techy around here.

A couple of weeks ago Colin & Justin spoke about the outdoor upgrades coming to Apple Maps and the impact of technology on outdoor pursuits.

To go deeper on this topic Mountain Gazette writer and career tech-guy Kyle Frost has returned to break down the following topics:

• Changes coming to Apple Maps and how those changes could impact other outdoor focused apps.
• The role of technology in the backcountry
• New outdoor app ideas and outdoor gatekeeping
• How AI could eventually play into the future of tech in the outdoors?

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for a round of outdoor headlines!

Come along as Colin & Justin run through stories to come out of the outdoor industry and community including the following:

• A new edition of More with Thermore! (08:03)
• A 4 year old sets a record for the youngest hiker to hike all of New Hampshire's 4000' peaks. Badass or a little much? (15:05)
• Patagonia develops an end of life solution for their wetsuits. (26:11)
• Are you more productive working in a cabin or in an office? (34:02)

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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin welcome Brendan Leonard back to the show.

Brendan was the fourth guest ever on THE ROCK FIGHT and today he joins the boys to talk about the state of outdoor media, how his son has impacted his outdoor adventure lifestyle and of course his new book Ultra Something, which is available for purchase over at www.semi-rad.com.

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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're wrapping up a very busy trade show month by breaking down the newest trade show of them all: Switchback Spring!

THE ROCK FIGHT had a busy trade show season. We attended GOA Connect and Outdoor Retailer and we even broke the news about the solo debut of Switchback (the outdoor show that launched at The Running Event in 2022). This new show has created a lot of buzz as well as a lot of questions.

Today Show Director Christina Henderson joins Colin & Justin to talk about why Switchback is going solo and what attendees can expect when the show kicks off in Nashville in June 2025.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

It's time for a round of outdoor headlines here on THE ROCK FIGHT (an outdoor podcast that aims for the head)!

Today Colin & Justin run through stories to come out of the outdoor industry and community including the following:

• The Outdoor Industry Association trend report shows that outdoor participation is up but hardcore enthusiasts are declining. (09:23)
• Snowboarder Shaun White announces the formation of a new snowboard league. (19:13)
• Amazon & Burton make green choices in how they ship their goods (28:53)

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Gear & Beer has it's own podcast feed! Follow and rate G&B on Apple or Spotify.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Another week another trade show.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is fresh off a flight home from SLC and is here with his off the cuff thoughts Outdoor Retailer.

You know, Outdoor Retailer. The most popular topic of discussion within the US based outdoor industry! So what happened at OR this week? Was it a return to form? The bottom of the barrel?

Well, you'll have to click play to find out.

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It's Headlines day on THE ROCK FIGHT (an outdoor podcast that aims for the head) as Colin & Justin run through stories to come out of the outdoor industry and community including the following:

• How will Colin & Justin get MORE out of their weekends? (05:24)
• A new bike saddle has been introduced that aims to reduce sore tushy's everywhere (spoiler: the boys aren't sure this is gonna get traction). (09:58)
• National Park Service employees will be allowed to wear their uniforms while participating in Pride related events. (15:00)
• Apple announces big changes in the forthcoming IOS 18 that will give new resources to outdoorsy folks. Cue a classic Housman technology rant. (22:32)
• Austin's Veronica Sosa completes the brutal 264 mile Texas Water Safari on a stand up paddle board! (35:00)

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Gear & Beer has it's own podcast feed! Follow and rate G&B on Apple or Spotify.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is back from Reno and is ready to talk about his instant reaction to attending GOA Connect.

The Grassroots Outdoor Alliance (GOA) is a coalition of 104 independent outdoor specialty retailers and Connect is their twice annual trade show. This week Colin had the opportunity to spend a day at Connect and today Colin offers his thoughts on why this show is different.

Then its a sneak peak of the latest episode of Gear & Beer which now has it's own podcast feed that you can listen to and follow wherever you get your podcasts!

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Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Gear & Beer has it's own podcast feed! Follow and rate G&B on Apple or Spotify.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're dipping our toes back into the trade show world with some retailer feedback on the recently announced Switchback Spring show that's coming to Nashville next June.

When news broke about Switchback adding a spring version of the show that has been historically part of The Running Event, Wes Allen (former guest of THE ROCK FIGHT and principal of Sunlight Sports in Cody, WY) was not stoked.

The bottom line is that Wes is concerned about the amount of retailer and brand focused events that are scheduled for June.

After posting his thoughts on LinkedIn we invited him to join Colin & Justin and dig into the retail point of view of the addition of a new show as well as industry events in general.

And he's here today to do just that.

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Gear & Beer has it's own podcast feed! Follow and rate G&B on Apple or Spotify.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through headlines to come out of the outdoor industry and community including the following:

• Colin & Justin's goals for the summer. (06:11)
• Red Bull Rampage will allow women to compete for the first time. (18:35)
• Ever want to talk to a headlamp? Now you can! (28:01)
• Fitbit makes a smartwatch for kids. We don't like this. (33:22)
• The Cicadas are taking over Illinois. (42:23)

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT we're featuring an episode from the new addition to The Rock Fight Podcast Network: GEAR & BEER!

That's right, Gear & Beer has it's own podcast feed. But we'll still share Gear & Beer episodes here on THE ROCK FIGHT for the time being. But head to Apple, Spotify or wherever you get your podcasts and follow and rate Gear & Beer.

Today Justin talks about Rad Power Bikes Expand 5 Plus and he and Colin go deep on the environmental impact of the ebike category.

Then our in house Cicerone (aka Justin) pairs the perfect post activity beverage to go with the perfect commuter bike on the market: Lost Coast Brewery's Downtown Brown.

Because that's what you get here on Gear & Beer... the pairings that matter most!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we hand out the prestigious Ugliest Shoe of 2024 Award.

There have been plenty of ugly shoes that have succeeded in the past because while they may not have been lookers, they served a real purpose.

And then there are those that straight up look bad and leave us all wondering simply... why?

Today THE ROCK FIGHT goes deep into the recent history of ugly shoes and declares a winner of the ugliest shoe of 2024.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through headlines to come out of the outdoor industry and community including some breaking trade show news! Here's the rundown:

• It's trade show season and Switchback, which launched at The Running Event in 2022, is adding a spring event to be held in Nashville in 2025 and THE ROCK FIGHT has the scoop. (04:20)
• Closeout retailer Sierra opens it's 100th store and may have accidentally fallen into a collab with SAW's very own Jigsaw. (17:35)
• Spring Energy's Awesome Sauce was discovered to have a discrepancy between the nutrition facts on its packaging and what's actually in the product and people are losing their minds about it. (21:46)
• Another billionaire wants to build a commercial submarine to go deep into the ocean. Because apparently there is nothing else in the world for billionaires to do. (28:28)
• The Everest Basecamp welcome sign has been taken down. If anyone out there knows anything, Justin is looking to buy it. (32:04)

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT it's the pairings that matter most... GEAR & BEER!

Most hiking shoes are just overbuilt sneakers and leave you wanting either a pair of trail runners or an actual pair of leather boots. But what if you could truly blend those two worlds into an athletic looking shoe that is well made and built specifically for hiking?

Well then you'd have the Obōz Katabatic Wind Low.

And if you have the Obōz Katabatic Wind Low's and you also have the hosts of Gear & Beer one of whom only likes trail runners (Colin) and the other only likes big burly boots (Justin) what will they make of this shoe?

That's called a teaser folks, you need to listen to find out.

Then THE ROCK FIGHT's in house Cicerone (aka Justin) pairs the perfect post activity beverage to go with these shoes: Montucky Cold Snacks.

Because that's what you get here on Gear & Beer... the pairings that matter most!

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Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin and Colin sit down with Fitz Cahall to talk about the industry of podcasting and how one of the original podcasts, The Dirtbag Diaries, fits into that industry.

At 17 years old, The Dirtbag Diaries are endemic to anyone who listens to outdoor podcasts as part of their adventure lifestyle. And while most podcasts rely on advertising revenue to make money, last year Fitz and his company Duct Tape Then Beer did something unique when they launched Diaries Plus. A paid subscription for listeners to access more episodes of The Dirtbag Diaries.

But much like radio and TV before it, when it comes to podcasts consumers are willing to put up with ads to keep the product free. So why did Fitz think this was the right move?

Today Fitz goes deep on starting The Diaries and why Diaries Plus makes the most sense for his company and show.

Learn more and sign up for Diaries Plus by clicking here.

Pre-order Fitz's new book States of Adventure by clicking here.

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through a slate of headlines, their top 5 all time coolest looking sports and have a special conversation with Bryce Covert who has been covering efforts by REI employees to form a union.

Here is the full rundown with time codes!

• Our top 5 coolest sports; outdoor or otherwise. (07:44)
• Thomas Robison posts his obituary on YouTube. (21:40)
• Zombie Kona rises from the grave! Kona bikes is back! (24:47)
• Everest news rundown! And a quick game of which thing would be harder? (27:17)
• JUNE IS STICKER MONTH! Leave a written review on Apple Podcasts, let us know you did by emailing myrockfight@gmail.com and you'll receive a Rock Fight sticker!
• Conversation with Journalist Bryce Covert about the efforts to form a union at REI stores including an update on what happened last week at REI's Cleveland location. (32:05)
• What is Justin doing this weekend? Apparently it involved a real life Avengers Endgame - and lots of quantum physics. (03:33)

Enjoy this action packed episode of THE ROCK FIGHT!

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT it's the pairings that matter most... GEAR & BEER!

What kind of shorts do you wear when you go mountain biking? Straight spandex bibs? Jorts? Whatever you have lying around?

Today Justin and Colin talk about their mountain biking preferences while reviewing two outdoor brand entries in the cycling apparel space. The Rab Cinder Crank Shorts and the Outdoor Research Freewheel Ride Shorts.

Then THE ROCK FIGHT's in house Cicerone (aka Justin) pairs the perfect post activity beverage to go with these shorts: a Rationale Mexican Lager.

Because that's what you get here on Gear & Beer... the pairings that matter most!

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin shares with you his adventure muse.

The inspiration of Colin's outdoor adventure life isn't a trail, mountain or body of water. It's ice hockey. And a recent return to the game that started it all showed him how important it is to pop the bubble that all of us in the outdoor community are living in.

So click play and get out of your comfort zone.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're slinging rocks at some of the more interesting and notable headlines to come out of the outdoor industry and community over the past week.

On this weeks slate:

• Can Justin ace Colin's National Bike Month quiz? (03:55)
• Gamel's new safety oriented commuter bike helmet, The Remarkable (13:28)
• Bay Area swimmer sets record by swimming from the Golden Gate Bridge to Farallon Islands (21:03)
• A report from The Guardian declares the Midwest the new hotspot for outdoor activity in the United States (27:53)
• Skechers & John Deere announce a new shoe collaboration aimed at virtually everyone (32:25)
• Paddling Magazine's Joe Potoczak joins Colin & Justin to talk about the latest details that have emerged regarding the death of Thomas Robison who died attempting to paddle the Colorado River in the Grand Canyon. (36:23)

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT it's time for the pairings that matter most... GEAR & BEER!

We wrap up our four weeks of 10 Barrel beers by pairing their 9.6 ABV monster IPA, Juicy Drama, with Justin & Colin's favorite piece of camping gear.

For Justin that's the REI Half Dome 2 tent and NEMO's Stargaze Reclining Camp Chair while Colin talks about his Mountainsmith Celestial 2 tent (aka the Morrison).

Because that's what you get here on Gear & Beer... the pairings that matter most!

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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a deeper look at the Outdoor Industry's favorite topic, sustainability, and try to answer the question... So What?

What is the right answer to the stuff problem that we all agree that we have?

Do we change the habit of consumers? Do we expect brands to do the right thing and choose the environment over profits? So far these seem to be the two solutions that everyone points to when discussing a more sustainable outdoor industry.

Today on the show, Colin reflects on what he's learned from two prior guests on THE ROCK FIGHT and what the so what of sustainability actually is.

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Please follow THE ROCK FIGHT wherever you are listening!

Colin & Justin load up some rocks and take aim at their weekly turn through some of the more interesting headlines to come out of the outdoor industry and community from the past week.

On this weeks docket:

• What is Justin doing this weekend? (02:54)
• A trio of surfers were discovered dead in Baja, Mexico. Will Justin ever head south for a surf trip again? (08:12)
• The charges against the historic Northwest Passage paddlers known as the Arctic Cowboys were dropped. How does this movie end? (13:39)
• A collision at Jackson Hole Mountain Resort resulted in homicide charges. (18:06)
• The busy news cycle out of Mt. Everest continues with two new stories. (23:20)
• Olukai's new shoe marks the return of Pickleball Corner and a discussion on how this product is contributing to our stuff problem in the outdoor and active space. (29:13)

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT it's time for the pairings that matter most... GEAR & BEER!

Justin has been surfing in Feral wetsuits, a boutique wetsuit brand from the Bay Area for years while Colin just had his first experience trying them out. Today it's all about the wetsuit category and what makes Feral stand apart from a material and design point of view.

Then 10 Barrel Brewing month continues as the boys crack open a can of All Ways Down IPA. The perfect pairing after a long day in the water wearing your Feral wetsuit.

Because that's what you get here on Gear & Beer... the pairings that matter most!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're taking a look at one of the founding pillars of the outdoor industry: innovation.

Ever since the material, design and textile boom of the 1970's and 1980's the outdoors has been an example of how innovation could solve problems and fuel commerce.

But over the past 20 years there haven't been that many innovative breakthroughs even though outdoor brands continue to tell us every season that they have the next great thing.

Today on THE ROCK FIGHT Barry McGeough, who's career has been defined by leading innovation teams at brands like The North Face, PVH and Wolverine sits down with Colin to talk about the state of innovation in the outdoor industry and why we need to make more stuff, not less stuff.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin break down some of the more interesting and exciting headlines to come out of the outdoor industry and community from the past week.

On the docket this week:

• What are WE doing this weekend? Colin & Justin are going to meet up in person for the first time ever! (04:03)
• An article from The Trek covers how much trash is on the PCT (07:41)
• Colin's review of Shitthropocene, Patagonia's new movie about fast fashion and themselves (13:30)
• Nepal's Supreme Court limits Everest climbers and bans helicopters from shuttling gear up the mountain (19:12)
• New report from The Dyrt shows that less than half of all campers actually used their camping reservations in 2023 (23:20)
• Paddling Magazine's report of a missing man and his dog in the Grand Canyon (32:12)

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Today Colin & Justin are prepping for the apocalypse... 10 Barrel's Apocalypse IPA that is!

But before the end of the world arrives we first get Justin's review of the Softopper.

The Softopper eliminates the need for immovable and expensive camper shells while still giving you some piece of mind when you pull off at the fishing hole with a half loaded Yeti cooler in the back (this oddly specific example will make sense after you click play on this episode).

Then 10 Barrel Brewing month continues as their flagship brew, the Apocalypse, makes the perfect Softopper pairing.

Because that's what you get here on Gear & Beer... the pairings that matter most!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're digging into how the brands of the outdoor industry talks about sustainability.

Chris Goddard is the founder of CGPR, a PR agency that works with outdoor brands like Houdini, Lowa and Nite Ize. Chris recently posted on LinkedIn an article about Patagonia's new marketing campaign Fashion Is None Of Our Business which promptly blew up.

The engagement on that post was off the charts with many supporting Patagonia's new messaging and many detractors calling the brand out.

Today Colin sits down with Chris to talk about how brands engage on a topic like sustainability and how those on the messaging side need to approach working with brands on sensitive topics.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin & Colin break down some of the more notable headlines to come out of the outdoor industry and community over the past week.

On today's slate:

• What is Justin doing this weekend? Volunteering and Dad'ing, apparently. (02:45)
• Per Gearjunkie, details have emerged from the Kona drama at the Sea Otter Classic. (07:37)
• The new report from Athletics Weekly of a campaign to include trail running in future Olympics games. (15:40)
• Per Footwear News REI exits house branded footwear and doubles down on running. (21:36)
• SGB reports on Puma's new compostable sneaker. (28:10)

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today THE ROCK FIGHT (an outdoor podcast that aims for the head) we present another episode of the pairings that matter most...GEAR & BEER!

How did Justin & Colin actually meet? Their origin story is rooted in a shared love of Bedrock Sandals. And on today's episode they'll break down the updated Bedrock Cairn Evo 3D PRO's as well as the brand new Bedrock Cairn Evo C's.

And then we begin 10 Barrel month here on Gear & Beer.

Our pals at 10 Barrel Brewing Co have graciously donated four brews for our next four episodes. To kick it off? We're popping our Bedrock clad dawgs up and sampling the Cloud Mentality Hop Burst Hazy IPA.

Gear & Beer... a winning combination!

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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reveals if he'll be attending the Outside Festival!

He also discusses how the recent article written by Outside CEO Robin Thurston played into his decision and he takes a look at the opportunities that exist in the current outdoor media landscape that have arisen since Outside has shifted their focus.

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Today on the very special 200th episode of THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin and Colin tackle a jam packed slate of headlines and topics!

On the docket for today:

• What Is Justin Doing This Weekend? Did Kona just go out of business at Sea Otter? (03:49)
• Earth Day trivia (10:21)
• The big brain behind the Stanley boom is heading to HeyDude (15:43)
• VF deploys TNF to elevate icebreaker in an apparel collaboration (17:39)
• Patagonia debuts new a marketing campaign claiming that fashion is 'none of our business' (spoiler: it's totally their business) (23:27)
• A New York runner becomes the public face of rejection for the 2024 New York City Marathon (38:05)
• It's National Parks Week! This week the entrance fees to all 400 NPS properties will be waived (40:00)

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Are you ready for the pairings that matter most?

It's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and today we are going old school!

Chances are that if you do any camping whatsoever you have a lantern. But do you have an OG fuel burning Coleman Lantern? Justin does and today he is going to break down why you should too.

And what is the perfect pairing for the classic lantern? How about a classic craft beer like a Sierra Nevada Pale Ale. Because nothing is better than sitting outside on a pleasant evening enjoying the warm light of a timeless lantern while sipping an ice cold Sierra Nevada.

Is summer here yet?

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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reflects on how sea kayaking was a formative activity in his outdoor adventure career and ponders what has happened to the paddling category since it's heyday in the 1990's. Has it's popularity decreased?

Then Joe Potoczak, Digital Editor of Paddling Magazine, joins Colin and provides updates on paddling's growth, the effect of the Stand Up Paddle board boom and how user generated content has impacted the paddling media scene.

For all of Paddling Magazine's content (and to subscribe) click here!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Start your day off the right way with a healthy dose of headlines from your pals here at THE ROCK FIGHT (an outdoor podcast that aims for the head)!

Today your humble rock fighting duo Colin True & Justin Housman tackle the following topics (with time codes):

• What is Justin doing this weekend? Will he try indoor rock climbing? (01:03)
• What foods can be described as a flavor and is Colin actually AI? (07:00)
• Mail time! Responding to listener feedback on resoleable footwear and should THE ROCK FIGHT include hunting talk in future episodes. (14:50)
• Crocs and Pringles launch a collaboration that is the latest and clearest sign that we are in the end times. (27:00)
• The EXPLORE Act passes through the House of Representatives in part thanks to THE ROCK FIGHT. (31:08)
• Teqball freakin' rules. Suck it Pickleball. (33:42)

Send your suggestions for things Justin should do during future weekends to myrockfight@gmail.com

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

It's Friday and that means it's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and on today's edition of Gear & Beer we're loading up the bikes!

For the first time in G&B history both Justin and Colin are reviewing a piece of gear and today it's all about bike bags. First up Colin reviews the Oveja Negra Lunchbox handlebar bag and then Justin breaks down the Old Mountain Mountain Juniper Trunk. They talk about what makes them great and then they rank them on the official Rock Fight STUFFOMETER.

After that Justin, the official Cicerone of our outdoor community, pairs the bike bags they reviewed with the Cali Squeeze Blood Orange. The perfect beer to drink after hauling around a bunch of stuff (and yourself) on your bike.

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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's a grab bag of outdoor topics!

Colin answers a listeners email and addresses comments about unisex sizing as well as addressing their concerns regarding a recent interaction they had with a notable boot brand.

Lastly, Colin gives his thoughts on the recent news that Rabbit Running has entered the running footwear space.

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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going deep on recent footwear headlines with a real life footwear designer!

Richard Kuchinsky has been making footwear for over 20 years and is the Founder of The Directive Collective, an agency that partners with brands to go from concept to production in the running shoe space. 

An expert in both product and brand, Richard has no problem offering his opinion on the direction a brand is taking when it comes to the shoes they make.

Today Richard joins THE ROCK FIGHT to talk about the influence of footwear in the zeitgeist, check in on what we think about On Running and to help breakdown some recent footwear headlines about brands like Lululemon, Deckers & Adidas.

Follow Richard and The Directive Collective on Instagram.

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Monday's are for headlines here on THE ROCK FIGHT! Today Colin & Justin dig into some of the more notable stories to come out of the outdoor industry and community over the past week.

On the docket this week:

• A new report lists the top 10 fastest growing brands at specialty outdoor retailers. Can Justin name them all? (04:29)
• New data reported by The Inertia shows a 50% jump in ER visits from California skiers and snowboarders. (13:04)
• Backpacker ran a story this week about Carson City, NV officials who want to pay hikers to hike a new trail from the city all the way Canada via the PCT. (17:50)
• Sunny Stroeer becomes the first woman to complete the Iditarod Trail Invitational (the world's longest winter ultramarathon) on skis. (23:04)

All this plus America's favorite podcast segment What Is Justin Doing This Weekend presented by Long Weekend Coffee (01:05)!

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It's Friday and that means it's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and on today's edition of Gear & Beer we're getting athletic!

Justin has recently gotten back into trail running so today he and Colin break down the Hoka Mafate Speed 4 and go deep into the trail running category before rating the shoes on the STUFF-O-METER!

Then to cool themselves off after burning up the trails our friends at Athletic Brewing have donated a few brews to THE ROCK FIGHT including the Free Wave Hazy IPA which Justin and Colin try for the very first time during this podcast. They wrap up this epic episode by rating this NA brew on the Gear & Beer beer scale.

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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin leverages his age and experience to tell all the young people out there why they need to cancel wedding season.

Folks in their 20's are all anticipating summer when they want to go on big outdoor adventures but they have also been invited to like a dozen weddings.

Well THE ROCK FIGHT is here to tell you to cancel those destination wedding plans that you don't really want to attend anyway, and enjoy your summer! Because pretty soon, you won't have the time that you have now.

And you won't just hear it from Colin because his wife (the original) Carli is here to help.

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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we welcome Stephen Regenold the OG GearJunkie to get a behind the scenes look at the world of reviewing gear.

Stephen started GearJunkie in 2002 as a newspaper column that eventually became one of the go to website's for gear enthusiasts and newbies alike.

Today he sits down with Colin to talk about the current state of gear reviews, how changes in the media landscape has impacted the medium and what to expect from gear reviewing in the future.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.