99% Invisible

Each year, 99% Invisible producers select short design stories to talk about with host Roman Mars. Some of these were just too brief to make into full 99pi episodes, but many also reveal aspects of how we find ideas for (and ultimately make) the show. In this collection, we'll talk about everything from movie novelizations to disco costume designs!

Mini-Stories volume 9

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Roman Mars joins Jesse Thorn on Bullseye this week to talk about life before podcasting, and what decades in radio has taught him. Roman has worked in podcasts and radio for decades at this point, but his career didn't start out in audio. He was originally getting a PhD in genetics, pipetting stuff into tubes, recording data and the like. Roman and Jesse also spoke about how the pandemic has affected the design of cities, and which of those changes might be permanent.

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If homelessness is the problem, housing is the solution. But it’s not always that simple. Kate Cody has been living in her encampment community for a long time. And there’s no guarantee she’ll be able to make the transition inside, even with the golden ticket.

If you've enjoyed this series and were moved by the stories you heard, we've compiled a list of Bay Area organizations that you can support.

According to Need

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When Tulicia Lee tried to get help with housing, she was essentially put on a big long list with a bunch of other homeless people. If you live in the U.S., your community probably has a list like this too. Where one ends up on the list can have huge implications, but how one rises to the top of it is a bit of a mystery. In this episode, Katie finally gets to see how it works.

According to Need

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In the 1980's, a psychologist named Sam Tsemberis was working with mentally ill homeless people on the streets of New York. Sometimes, when he thought it was necessary to keep someone safe, Sam would have people committed to a psychiatric hospital. But a few months later, he’d notice that person was back on the streets. Sam knew he needed to try something different. What he did changed everything about the way we think about solving homelessness.

In this episode, what happens when you ask people what they need.

According to Need

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Katie Mingle heard a lot about 211 doing this reporting. Not just from Tulicia Lee who called a bunch of times, but from everyone—from homeless people and service providers and advocates. In her mind, it was the 911 of homelessness. Only, more often than not, it seemed like when people called 211, the metaphorical ambulance never came. That was true for Tulicia, and it was true for lots of other people she met.

If everyone starts at 211, why is it a dead-end for so many people? What is happening at 211? At the beginning of March, right before everything shut down for the pandemic, Katie spent a day in the 211 call center.

According to Need

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When we think about homelessness, we often have a certain image in our mind—people pushing shopping carts, or big sprawling tent encampments.

But for the vast majority of homeless people, the experience is less visible. Many people who are unable to afford a place to live end up sleeping on a friend’s floor or inside their car.

This is what Tulicia did for years, until finally, she reached out to the system for help.

According to Need

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The way homelessness has exploded in California over the last decade, you’d think there was no system in place to address it. But there is one -- it just wasn’t designed to help everyone. According to Need is a documentary podcast in 5 chapters from 99% Invisible that asks: What are we doing to get people into housing?

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According to Need is a documentary podcast in 5 chapters from 99% Invisible’s Katie Mingle that asks: What are we doing to get people into housing?

Coming December 1

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Emily Anthes is the author of The Great Indoors: The Surprising Science of How Buildings Shape Our Behaviour, Health and Happiness, and she notes that even before the pandemic hit, we humans spent about 90 percent of our time indoors on average -- however we think of ourselves, people are in fact largely an indoor species. Anthes looks at all of the ways our indoor spaces impact our health, and observes that there is so much we don't really know about the places we spend a majority of our lives.

The Great Indoors

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As you might know, we have our own composer here at 99pi named Sean Real who works with the producers to score our episodes with original music that she writes and records right here in Oakland. She has created over 300 amazing original songs for 99pi to date! So this week, we are bringing you a tribute to one of our favorite shows Song Exploder, and to our favorite composer, Sean Real.

Sean Exploder

Plus a preview of Katie Mingle’s new 99pi spin off According to Need (Out December 1).

Buy Sean’s first record of 99pi music in the 99% Invisible Store

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If you’ve ever flown on a plane, you’ve been directed to study the safety briefing card in your seatback pocket. Every passenger plane, commercial or private, has to have safety cards on board. Mo Laborde is a reporter who has been collecting safety cards for almost ten years, and one day she started wondering how the modern safety card came about.

In The Unlikely Event

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Enron collapsed nearly 20 years ago, but chances are something you use today was affected by emails sent by 150 of the company's top employees. These emails — about meetings and energy markets but also affairs, divorces, and fraud — have helped create new technologies, fight terrorism, and added to our understanding of how we communicate.

You’ve Got Enron Mail!

Learn more and subscribe to Brought To You By…

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Geocities was an online collection of metropolises, each with their own neighborhoods built around shared interests. The city metaphor helped make a whole new group of users understand the world wide web for the first time. At its peak, it was the third most popular destination on the internet, but it quickly fell out of fashion as the web became more commodified and professional. Before it shuttered, a few digital archivists scooped up as much data as possible before all that early internet experimentation could be deleted.

The Lost Cities of Geo

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During publicity interviews for The 99% Invisible City someone asked us, “What is your favorite way to experience the city?” The answer is walking. If you have nothing to do, take a walk. If you are overwhelmed with things to do, take a walk. We’ve been working so hard on the book release and new miniseries we’re launching in December that we’re going to take a walk with our friends at Pop Up Magazine. Pop Up Magazine's team spent weeks interviewing dozens of people about walking, including Jenny Slate, Anna Sale (Death, Sex & Money), Antwan Williams (Ear Hustle), author and radio host Lulu Miller, writer Sam Jay (Saturday Night Live), NASA Astronaut Drew Feustel, Sergeant Julian Torres, and many others.

Take a Walk

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This bonus episode is sponsored by Google’s Next Billion User Initiative.

Every week millions of people come online for the very first time. And everyone – no matter where they live, what language they speak or their level of digital literacy – deserves an internet that was made for them. Google's Next Billion Users initiative conducts research and builds products for everyone, everywhere.

Find out more at NextBillionUsers.google

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In the early days of baseball, sign-stealing was almost like a game within the game. Teams and players would try all kinds of tricks to get a glimpse of what the catcher was signaling to the pitcher. Even with this long history, when the Houston Astros were recently caught stealing signs during their championship season it became a huge scandal.

Sign Stealing

The New York Times Bestseller The 99% Invisible City is on sale now!

This episode is adapted from The Edge, a six-part series hosted by Ben Reiter.

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When we think about carbon storage, we tend to think about forests, but peatlands are also incredible carbon sinks. In Europe, peatlands contain five times more carbon than forests. But back in the 80s, most people didn't know this remarkable fact about peat. If anything, bogs were seen as scary places to be avoided and thus we tended to not take care of them. But that’s changing.

For the Love of Peat

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We're excited to celebrate the release of The 99% Invisible City book by host Roman Mars and producer Kurt Kohlstedt with a guided audio tour of beautiful downtown Oakland, California.

In this episode, we explain how anchor plates help hold up brick walls; why metal fire escapes are mostly found on older buildings; what impact camouflaging defensive designs has on public spaces; who benefits from those spray-painted markings on city streets, and much more.

Plus, At the end of the tour, stick around for a behind the scenes look at the book as we answer a series of fan-submitted questions about how it was created, offering a window into the writing, illustration and design processes.

Exploring The 99% Invisible City

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The unlikely battle between the creator of the New York Public Library children's reading room and the beloved children’s classic Goodnight Moon.

Goodnight Nobody

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An address is something many people take for granted today, but they are in fact a fairly recent invention that has shaped our cities and taken on great political importance. Deirdre Mask is the author of The Address Book: What Street Addresses Reveal About Identity, Race, Wealth, and Power, which looks at all the ways the world has changed since the popularization of street addresses during the Enlightenment. The book examines how addresses impact wealth and poverty, and how they serve as proxies for our most contentious debates. Mask also explores a digital future where we aren't reliant on the numbers on our homes to tell us where we are or where we're going.

 The Address Book

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Icons and symbols and signage are all around us, and nowhere more so than on the open road. So for this episode of Ubiquitous Icons: hop in the car with Roman and Kurt for a crash course in roadside signage. We'll learn about the history of the stop sign, the iconic rural mailbox, and the signs that tell you what you'll find at highway exits. This is Highways 101.

Highways 101

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There have been many waves of panic and resistance to new people moving into the public sphere and needing accommodation. And a focus of that panic has often been… public bathrooms. The debate about trans bathroom access became a big national story a little over five years ago after the passage of ordinances in cities like Charlotte, North Carolina, and Houston, TX, which attempted to restrict which bathrooms trans people could or couldn’t use. Many transgender, non-binary, and intersex people risk stress and sometimes physical danger when entering bathrooms that are segregated by sex. But a group of people have devised a design solution that may make bathrooms better for everyone.

Where Do We Go From Here?

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After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

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Winifred Gallagher, author of How the Post Office Created America argues that the post office is not simply an inexpensive way to send a letter. The service was designed to unite a bunch of disparate towns and people under one flag, and in doing so, she believes the post office actually created the United States of America.

This is a rebroadcast from October 2017

The Revolutionary Post

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Before the twentieth century, most Americans rarely came into contact with police officers. But with more and more drivers behind the wheel, police departments rapidly expanded their forces and increased officers’ authority to stop citizens who violated traffic laws. The Fourth Amendment—the constitutional protection against unreasonable searches and seizures—did not effectively shield individuals from government intrusion while driving. Instead, jurists interpreted the amendment narrowly. In a society dependent on cars, everyone (the law-breaking and law-abiding alike) would be subject to discretionary policing. Sarah Seo's remarkable book Policing the Open Road shows how procedures designed to safeguard us on the road actually undermined the nation’s commitment to equal protection before the law.

Policing the Open Road

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Walter Thompson-Hernandez was just eleven years old when he was admitted to L.A.'s infamous Scared Straight program for graffiti related crimes. In this episode, Walter, through a chance encounter, checks-in with his friend who went through the program with him, their anti-tagging arch-nemesis, and how they have turned out after all these years.

Part autobiography, part reportage, California Love is a richly sound-designed audio tour that takes us into the homes of communities that are touchstones to Walter’s life.

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About an hour northwest of Madrid, an enormous stone crucifix rises 500 feet out of a rocky mountaintop. It’s so big you can see it from miles away. Beneath the cross, there’s a sprawling Benedictine monastery and a basilica carved out of the mountain. This place is called The Valley of the Fallen. And it’s likely the most controversial monument in Spain. The Valley is synonymous with Francisco Franco, the general who ruled Spain from the end of its bloody civil war in 1939 until his death in 1975. When Franco died, he became the Valley’s most notorious inhabitant, until he was removed in 2019. Currently there are tens of thousands of other bodies still trapped in the basilica beneath where Franco used to lie. Many were victims of Franco’s security forces, murdered during the height of the civil war, and for years, their families have been trying to get them out.

Valley of the Fallen

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When Emily Oberman found a flag of the island nation of Anguilla her father had helped design in her attic, she had no idea it was connected to one of the strangest political revolutions in history.

The Dolphin that Roared

Plus, we are so excited to announce the first 99pi book! The 99% Invisible City: A Field Guide to the Hidden World of Everyday Design by Roman Mars and Kurt Kohlstedt comes out October 6 and you should pre-order it right now!

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There are many books about McDonald’s that criticize the company for its many sins, and author Marcia Chatelain has read all of them. But her book comes at this famous fast-food restaurant from a different angle and with a much wider lens. In Franchise: The Golden Arches in Black America, Chatelain offers a critique of racial capitalism and a long history of trying to address social problems with business-based solutions.

A Side of Franchise

Plus, we are featuring an excerpt from the series Race Traitor from The Heart. Subscribe!

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One night halfway through a graveyard shift at the hospital, orderly John Moon watched as two young men burst through the doors. They were working desperately to save a dying patient. Maybe today he wouldn’t bat an eye at this scene, but in 1970 nothing about it made sense. The two men weren’t doctors, and they weren’t nurses. And their strange uniforms weren’t hospital issued. Moon was witnessing the birth of a new profession—one that would go on to change the face of emergency medicine.  The two men were some of the worlds first paramedics, and, like Moon, they were Black. This is the story of Freedom House Ambulance Service of Pittsburgh. They were the first paramedics and they changed the way we think about emergency medicine.

Freedom House Ambulance Service

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All across the country, protestors have been tearing down old monuments. These monuments have been falling in the middle of historic protests against police brutality. Sparked by the murder of George Floyd in Minneapolis, these demonstrations have spread to communities, big and small, across the country and around the world. And as they've grown, the protests have become about much more than police violence. This national uprising has inspired a massive reckoning with our country's past. Suddenly, decades of inertia and foot-dragging have given way to decisive action. In 2018, we did a story about a couple of controversial monuments in New Mexico. They honored a Spanish conquistador named Juan de Oñate, who was an early settler in the region. We're revisiting that story with extensive updates about the current protests and a shooting that occurred at an Oñate demonstration in June.

Return of Oñate's Foot

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In the US, mascots are used to pump up crowds at sporting events, or for traumatizing generations of children at Chuck E. Cheese, but in Japan it’s different. There are mascots for towns, aquariums, dentists' offices, even prisons. There are mascots in cities that tell people not to litter, or remind them to be quiet on the train. Everything has a mascot and anything can be a mascot. The reason why mascots and character culture flourish in Japan is connected with the nation’s fascinating history with mythical monsters known as Yokai.

Return of the Yokai

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If you’re on Instagram, there’s a decent chance you’ve seen a picture of one particular building called the Yardhouse. It was designed by the London-based architecture collective Assemble. The design of the building had a lot to say about creating spaces that were functional, collaborative, and inexpensive. But people on Instagram mainly saw a pretty wall to serve as the backdrop to their photos. Instagram and architecture have formed a symbiosis and the consequences of them interacting and feeding back on each other are still playing out.

Instant Grammification

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A wedding was once seen as a start of young adulthood. Now, a wedding has come to represent a crowning achievement -- a symbol that your whole life is together and you have accrued the time and space and resources to afford your ascent to another level of fulfillment. And there's no greater symbol for this day, and all the pressure it brings, than a white dress.

Articles of Interest is a limited-run podcast series about fashion, housed inside the design and architecture podcast 99% Invisible. Launched in 2018 by Avery Trufelman, the show encourages people to rethink the way we look at what we wear and what it says about us.

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Diamonds represent value, in all its multiple meanings: values, as in ethics, and value as in actual price. But what are these rocks actually worth? The ethics and costs of diamond rings have shifted with society, from their artificial scarcity perpetuated by DeBeers to their artificial creation in labs.

Articles of Interest is a limited-run podcast series about fashion, housed inside the design and architecture podcast 99% Invisible. Launched in 2018 by Avery Trufelman, the show encourages people to rethink the way we look at what we wear and what it says about us.

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Menswear can seem boring. If you look at any award show, most of the men are dressed in black pants and black jackets. This uniform design can be traced back to American Revolution, classical statuary, and one particular bloke bopping around downtown London way back in the 1770s.

Articles of Interest is a limited-run podcast series about fashion, housed inside the design and architecture podcast 99% Invisible. Launched in 2018 by Avery Trufelman, the show encourages people to rethink the way we look at what we wear and what it says about us.

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The world of high end perfume is surprisingly lucrative, considering that scent is often the most ignored of our senses. But one can't judge a scent solely by the brand and shape of the bottle. With the right amount of attention, perfume can be a key to a whole olfactory world.

Articles of Interest is a limited-run podcast series about fashion, housed inside the design and architecture podcast 99% Invisible. Launched in 2018 by Avery Trufelman, the show encourages people to rethink the way we look at what we wear and what it says about us.

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Brands hold immense sway over both consumers and the American legal system. Few know this as well as Dapper Dan, who went from street hustler to fashion impresario and has spent time on both sides of American trademark law.

Articles of Interest is a limited-run podcast series about fashion, housed inside the design and architecture podcast 99% Invisible. Launched in 2018 by Avery Trufelman, the show encourages people to rethink the way we look at what we wear and what it says about us.

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In the wake of World War II, the government of France commissioned its most prominent designers to create a collection of miniature fashion dolls. It might seem like an odd thing to fund, but the fantasy of high fashion inspired hope in postwar Paris. These dolls also forever changed the curator who discovered them almost 40 years later, in a strange museum perched on a cliff in rural Washington state.

Articles of Interest is a limited-run podcast series about fashion, housed inside the design and architecture podcast 99% Invisible. Launched in 2018 by Avery Trufelman, the show encourages people to rethink the way we look at what we wear and what it says about us.

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

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In general, the coronavirus shutdowns have been terrible for academic research. Trips have been canceled, labs have shut down, and long-running experiments have been interrupted. But there are some researchers for whom the shutdowns have provided a unique opportunity—a whole new data set, a chance to gather new information, or to look at information in a new way. And so, this week, we’re bringing you stories very different academic fields, about researchers who are using this bizarre, tragic moment to learn something new about the world.

The Natural Experiment

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There have been over 200,000 deaths as a result of the coronavirus pandemic. All have been tragic, but there are two people in particular we’ve lost due to COVID that were part of the world of architecture and design that we want to honor with a couple of stories today. First, we are mourning the loss of architect Michael McKinnell. Along with Gerhard Kallman, McKinnell designed the unforgettable Boston City Hall, completed in 1968. They won the commission for Boston City Hall after submitting their brutalist, heroic monument in a contest when Michael McKinnell was just 26 years old. It was always a controversial structure, much of the public found it ugly and too unconventional, but architects and critics tend to love it. This is the often the case with Brutalism in general and that is the subject of our first story starring Boston City Hall.

Another voice who is gone too early was Michael Sorkin. Sorkin was a designer and the Village Voice architecture critic in the 80s. He brought a totally new kind of approach to writing about buildings, one that focused on people and politics. We spoke with design critic at Curbed, Alexandra Lange, about Sorkin's work, and Roman Mars reads excerpts from one of his pieces called Two Hundred and Fifty Things an Architect Should Know.

The Smell of Concrete After Rain

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Here in the US, we're not used to needing to cover half of our faces in public, but if you look at the other side of the world, it's a different story. In parts of Asia, wearing a mask in response to the coronavirus pandemic was a totally easy and normal adjustment. Rebecca Kanthor is a reporter based in Shanghai who has lived in China for the past 17 years, and she tells us why the culture behind masks developed so differently there, and the doctor who started it all.

Plus, we look at the manufacturers who pivoted to make products that are in short supply because of the pandemic.

Masking for a Friend

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99% Invisible producer Katie Mingle had already been working on a series about unhoused people in the Bay Area for over a year when the current pandemic began to unfold. Suddenly, this vulnerable demographic was cast into the spotlight due to the virulent spread of COVID-19. It is clear from the data that this virus is hitting black and poor communities the hardest. COVID-19 has made American society’s racial and wealth inequities even more obvious. The disease is most dangerous to older and immunocompromised people, two groups to which those experiencing homelessness disproportionately belong.

Plus, hotels have long been used as crucial infrastructure during disasters. Now they’re being used to help fight the pandemic.

Unsheltered in Place

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If you have tried to buy toilet paper in the last few weeks, you might have found yourself staring at an empty aisle in the grocery store, wondering where all the toilet paper has gone. Although it may seem like a product that we've always been reliant upon, toilet paper has not actually been around very long, and may not be as essential as we think it is. Instead, it's the product of very good marketing.

Plus, we talk about the bane of wastewater utilities everywhere: flushable wipes.

Wipe Out

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In times like these, we could all use a little historical perspective. In this new podcast from Radiotopia, Jody Avirgan, political historian Nicole Hemmer, and special guests rescue moments from U.S. history to map our journey through a tumultuous year.

On this episode of 99% Invisible, Jody talks with Roman about his new show and we play two short episodes of This Day in Esoteric Political History.

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It was the middle of the night on March 27, 1964. Earlier that evening, the second-biggest earthquake ever measured at the time had hit Anchorage, Alaska. Some houses had been turned completely upside down while others had skidded into the sea. But that brief and catastrophic quake was just the beginning of the story. This is the story of one woman who held a community together.

This is Chance! Redux

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On this shelter-in-place edition of 99pi, Roman walks around his house and tells stories about the history and design of various objects

Buy Beauty Pill Describes Things As They Are and all Beauty Pill records on Bandcamp or wherever you can find it.

Roman Mars Describes Things As They Are

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The only truly accurate map of the world would be a map the size of the world. So if you want a map to be useful, something you can hold in your hands, you have to start making choices. We have to choose what information we're interested in, and what we're throwing out. Those choices influence how the person reading the map views the world. But a map’s influence doesn’t end there, maps can actually *shape *the place they’re trying to represent and that’s where things get weird.

Map Quests

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The weather can be a simple word or loaded with meaning depending on the context -- a humdrum subject of everyday small talk or a stark climactic reality full of existential associations with serious disasters. In his book The Weather Machine, author Andrew Blum discusses these extremes and much in between, taking readers back in time to early weather-predicting aspirations and forward with speculation about the future of forecasting, including potentially dark clouds on the horizon.

The Weather Machine

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