Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of "Do This, Not That", host Jay Schwedelson shares three under-utilized marketing tactics that ALL marketers should be testing:

- Web push notifications

- Expert host contributors

- Interactive quizzes

Listeners will learn EASY, low-cost ways to drive more traffic, subscribers, and engagement.

Best Moments:

(01:05) Web push notifications — the marketing tool you're probably overlooking

(04:04) FREE ways to connect with TOP experts in your field

(05:38) Engaging salespeople and consumers with quizzes

(08:54) Concert memories and Coachella insights

Don't Forget:

Register for Guru Conference 2024!

And a MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of Do This, Not That, host Jay Schwedelson interviews Amy Porterfield, an online marketing expert who has built multiple 8-figure businesses. They discuss common myths and pitfalls when it comes to marketing and building an audience, with a focus on the importance of creating original and consistent content through platforms like podcasts. Amy shares insights on strategic "less is more" approaches to offers and products, being laser-focused on what you want to be known for, and planning out promotions in advance.

Best Moments:

(03:18) Amy Porterfield on the highs and lows of her entrepreneurial journey

(04:14) How the "Less is More" mentality drove her business to 9 figures in revenue

(06:05) Building a profitable business with few offers

(08:28) Amy's unique take on a "No Agenda" marketing strategy

(09:45) Digging into content marketing strategies

(10:09) Why original content matters and how it drives business growth

(11:51) Podcasting, list-building, and some undiscovered ways they can build your career and business

(16:45) Why Amy creates a 12 month promo calendar, and how it CHANGED her business

Guest Bio:

AMY PORTERFIELD

- Director of Content for Tony Robbins Companies (2009)

- Founded Digital Course Academy (earned over $100 million in revenue)

- Host of top-ranked marketing podcast, Online Marketing Made Easy

- 89,000+ students through her courses

- 50+ million podcast downloads

AND MAKE SURE TO LISTEN TO AMY'S FANTASTIC PODCAST!! #1 in U.S.!

AMY’S PODCAST:

Online Marketing Made Easy with Amy Porterfield

https://www.amyporterfield.com/amy-porterfield-podcast/

FOLLOW Amy on INSTAGRAM! @AmyPorterfield 

www.instagram.com/amyporterfield

and for all things AMY - www.AmyPorterfield.com

and REGISTER for the FREE - VIRTUAL - EMAIL EVENT to see Amy!  www.GuruConference.com 

In this short, weekly episode, Jay Schwedelson talks about the emerging role of prompt engineers in AI and whether it's a viable long-term career path. He also shares updates on X, formerly Twitter, giving away $2,000 in ad spend to qualified accounts.

You'll also hear about Instagram's new notify sticker and how you can leverage it for your audience, as well as official news for the reboot of classic TV show, The Office.

Best Moments:

(01:03) The Rise of Prompt Engineers and Jay's prediction on what will become of them

(03:00) X, formerly Twitter, is giving away $2,000 in free ad spend

(04:01) Instagram launches Notify sticker for Reels to help users get notified of posts

(06:07) Reboot of 'The Office' confirmed and The Golden Bachelor divorce

Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of the Do This Not That podcast, host Jay interviews Mary Keough, Director of Product and Content Marketing at CoLab Software. They have a lively discussion on email marketing, personal branding strategies, and Mary's dream to one day open a food truck called "Hash Brown Town" that serves every potato dish imaginable.

Key Discussion Points:

• Why email marketing is an under-leveraged opportunity, especially for B2B companies
• Mary's recommendation to send 3-5 emails per week to effectively grow your business
• Tips for getting leadership buy-in on injecting more humor and personality into rigid B2B marketing
• How Mary grew her personal brand on LinkedIn with quality content, consistent posting, and expanding her initial network
• 
  

Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this 100th episode of "Do This, Not That", host Jay Schwedelson shares his optimal email sending schedule for both business and consumer marketing. He also stresses the importance of "no agenda marketing" - sending emails with no call-to-action that provide value to the recipient. Listeners can expect to learn specific email cadences that have shown to increase engagement and click-through rates.

Main Discussion Points:

- The importance of "no agenda marketing" and how it builds brand loyalty

- For business marketing: Send 3 emails over 10 days - Give, give, then ask (offer). This structure led to 55% higher CTR on the offer email

- For consumer marketing: Send 3 emails over 7 days - Give, then ask (offer), then ask (offer) again. This structure increased average CTR on the offer emails by 35%

- Example of effective "no agenda" emails from ShopBop eCommerce brand

Here is your reminder: Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

If you want to check out their latest piece of content, "Email Always Comes First," click here!

In this lighthearted episode, host Jay answers listener questions about whether they should start their own podcast and shares a funny story about getting sick after overindulging at a celebrity chef burger tasting event.

Key Discussion Points:

- The main benefit of starting a podcast is that it allows you to easily connect with and interview people you want to meet, like potential new clients or business partners.

- You can use your email newsletter in a similar way by featuring different people each month or week.

- Jay recently met one of the Property Brothers from HGTV who was incredibly nice.

- At the South Beach Wine & Food Festival's Burger Bash event with celebrity chefs, Jay got overly excited and ate 15 mini burgers, getting sick on the car ride home shortly after.

DON'T MISS OUT! Head on over to Guru Conference 2024 and get registered!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

If you want to check out their latest piece of content, "Email Always Comes First," click here!

In this short weekly podcast episode, Jay Schwedelson discusses the latest happenings in marketing and business. He talks about LinkedIn's new connected TV ad offering, Meta's expansion of AI labeling on content, a useful travel hack for tracking flights via text, and updates on the Legally Blonde TV series and a Happy Gilmore sequel.

Main Discussion Points:

- LinkedIn launched connected TV (CTV) ads, allowing video ads to appear on TVs and devices during streaming video content. This merges digital and connected devices and expands LinkedIn's capabilities for both B2B and consumer marketing.

- Meta (Facebook) is expanding its AI labeling policy to append "made with AI" labels to any content detected as using AI, similar to YouTube's recent changes. This helps users identify what content is real vs. AI-generated.

- You can text yourself or others just an airline's two-letter code plus your flight number to get a link with real-time flight updates on gate, baggage info, delays, etc.

- A Legally Blonde TV series is coming to Amazon Prime.

- Adam Sandler confirmed a Happy Gilmore sequel is happening.

SNAG A SPOT WHILE THEY'RE STILL AVAILABLE! Register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

If you want to check out their latest piece of content, "Email Always Comes First," click here!

In this episode solo episode, Jay Schwedelson shares some easy new email and social media test ideas that can help boost engagement. He discusses leveraging "imposter syndrome" with the number "101" to indicate "basics", using testimonials as email subject lines, and using words like "true" and "real" to stand out from hyperbolic marketing claims.

Main Discussion Points:

- Putting "101" in emails and social posts signals you're covering the basics people think they should already know

- Using testimonials as email subject lines has increased open rates 25%

- Words like "true" and "real" in subject lines stand out from overused superlatives

Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of the Do This, Not That podcast with Jay, President at SeQuel Response, Erik Koenig discusses how to leverage offline data to improve marketing campaigns, particularly for online advertising. Koenig explains how offline derived targeting performs significantly better than online targeting and how direct mail is still a powerful channel despite popular belief it is dying.

Key Discussion Points:

- How direct mail remains a viable and effective marketing channel for acquisition campaigns, particularly for companies with repeat purchase models

- Techniques for utilizing identity graphs to connect offline postal address data to online devices and executing integrated marketing campaigns across direct mail and digital

- Testing showing 2x better conversion rates and 25% lower cost per click when targeting online ads using offline vs. online derived data

- Advice that brands just starting out should leverage experts like agencies or data providers to execute these integrated strategies cost-effectively

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this short Ask Us ANYTHING episode, host Jay Schwedelson answers a business question from John about responding to old sales emails and driving more opportunities. Jay shares data on the long tail of email marketing and how nurturing old emails can lead to high lifetime value customers.

Jay also tackles a "ridiculous question" from Kristen, naming his picks for the top 5 romantic comedy movies of all time.

Main Discussion Points:

- Over 20% of email clicks happen after an offer expires. Responding to these old emails leads to high lifetime value customers

- Create evergreen offer pages so old email traffic always has something to click on

- Enable email reply functionality so old emails get seen

- Jay's top 5 romantic comedies: Bridesmaids, The Wedding Singer, Legally Blonde, Four Weddings and a Funeral, Mean Girls

Plus! Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses the latest marketing news and trends, including LinkedIn testing a new TikTok-style video feature, the power of using emojis in email newsletter subject lines, a study showing most marketers don't want to be in the office 5 days a week, and more.

Main Discussion Points:

- LinkedIn testing a dedicated video tab for short-form, full screen videos similar to TikTok. This will likely increase engagement and time spent on the platform. Marketers should start creating more short-form video content.

- 28 of the 50 biggest email newsletters use emojis at the start of subject lines. This branding tactic leads to around a 15% increase in open rates.

- A recent study found only 4% of marketers want to be in the office full time. Most prefer at least some remote work flexibility.

REMINDER! Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of the Do This, Not That podcast, host Jay Schwedelson shares 5 new marketing offer ideas that are working well in 2023. He covers promotion ideas for webinars, social media, email, and more. Listeners can expect to learn creative new tactics to generate more leads and engagement.

Main Discussion Points:

- Promoting webinar registration by showing limited spots available creates FOMO and lifts registrations over 40%

- Offering a content bonus for the first registrants to a webinar boosts registrations by 30%

- Tying a price increase for a new product to achieving a certain number of reviews generates 45% higher click through rates

- Labeling Instagram Reels and LinkedIn posts as Part 1 and Part 2 leads to 30% more engagement on both posts

- Promoting older evergreen content by saying it will be removed increases email click through rates by 25%

IMPORTANT!! Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this Relationship Marketing Guide to Generative AI!

In this engaging podcast episode, Jay invites Brianna Doe, the CMO of Influence by Verbatim, a leading B2B influencer marketing agency, to take us on a journey through the world of influencer marketing. Bri shares their expertise and discusses the often overlooked realm of business to business influencer marketing. Discover the explosive growth of this industry, the creative freedom it entails, and the secrets to successful collaborations with LinkedIn influencers. Don't miss out on this insightful conversation that could transform your marketing strategies! And check our Bri's new podcast, Stop The Scroll!

As promised in the episode, you can click HERE to find influencers trending in certain industries and locations!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this short "Ask Us ANYTHING" episode of his podcast, Jay Schwedelson tackles a work question about using AI to generate content and a "ridiculous question" about how he celebrates his birthday. Listeners can expect to learn Jay's thoughts on using ChatGPT and other AI tools to write marketing content, as well as get some humor and personal stories from Jay.

Main Discussion Points:

- Using AI like ChatGPT to write marketing content

- Don't just copy and paste AI-generated content or it will hurt your search rankings and click-through rates

- Change at least 30% of the AI output to make it work well

- Use AI as an idea generator and content prompter

- Jay's uncomfortable "happy birthday" experience at a restaurant

- Does not like the common restaurant tradition of waiters singing happy birthday

- Felt awkward and did not know how to react

- Thinks the tradition needs to end

Click HERE if you want to submit a question for Jay to answer in one of his episodes- work-related OR ridiculous!!

Here is your reminder: Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this Relationship Marketing Guide to Generative AI!

In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses some of the latest happenings related to AI legislation and policy, trends in online media like YouTube implementing AI content labels and LinkedIn getting into gaming, and gives a review of Lindsay Lohan's latest Netflix movie.

Main Discussion Points:

- YouTube requiring creators to label AI-generated or altered content, with warning labels that will show "altered or synthetic content"

- New Tennessee law called the "Elvis Act" to protect musicians from unauthorized AI use

- LinkedIn tapping into the puzzle game trend by releasing its own games Queens, Inference and Cross Climb

- April being a big month for emoji use in email subject lines, second only to Nov/Dec for open rate lift

- Review of Lindsay Lohan's new Netflix romcom "Irish Wish"

Here is your reminder: Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this Relationship Marketing Guide to Generative AI!

This podcast discusses the importance of consistency in business and marketing. Jay Schwedelson argues that consistency is key to beating competitors and shares data and examples of how consistent posting on social media, email marketing, and other efforts can significantly grow your audience and business.

Key Discussion Points:

• Being consistent, especially with social media posting, can increase reach 9x on LinkedIn and grow followers 6x faster
• Posting daily on Instagram leads to 4x more follower growth compared to less than once per week
• Sending email offers consistently weekly rather than every other week leads to 25-35% more conversions
• You can beat out smarter, more experienced, and better-funded competitors through relentless consistency
• SPOILERS for Love Is Blind Reunion
• Predictions for who the next Bachelorette will be

Check out this Relationship Marketing Guide to Generative AI!

Plus! Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of Do This, NOT That, host Jay Schwedelson interviews Wendy Werve, the Chief Marketing Officer of Marigold. They discuss Wendy's career path from journalism and politics into marketing, the importance of saying "yes" to new opportunities, and how Marigold builds relationships with its 40,000+ customers by treating them like human beings. Wendy shares advice on personalization, customer loyalty programs, email marketing trends, and more.

Main Discussion Points:

• Wendy's unlikely career journey from studying journalism and political science in college to becoming CMO of a major SaaS company
• The importance of stepping outside your comfort zone, being curious and coachable as you advance your career
• How Marigold fosters loyalty and emotional connections with 40,000+ business customers
• Tips for balancing personalization and scale when marketing to consumers
• Key data on how personalized branding drives customer loyalty and higher spending
• The difference between loyalty programs and nurturing customer loyalty
• Debunking the myth that "email is dead"

Check out this Relationship Marketing Guide to Generative AI!

Plus! Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this short episode, Jay, host of "Do This, NOT That" answers a work-related question about using email subject line tactics in other marketing channels, as well as a more ridiculous question about crying during movies. Listeners can expect tips on crafting attention-grabbing headlines and titles across platforms like blogs, social media, and webinars using proven email marketing techniques.

Key Discussion Points:

• Using curiosity and questions in headlines increases engagement across channels
• Shorter blog post titles and social media posts lead to higher clickthrough and engagement rates
• Crafting LinkedIn post introductions with fewer than 10 words leads to 40% higher engagement

Check out this Relationship Marketing Guide to Generative AI!

Plus! Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's "What's Up This Week" episode, host Jay provides updates on current events and pop culture, including the TikTok ban, the rise of collaborations in marketing, the impact of March Madness on marketing campaigns, and the new hit Netflix show "One Day."

Main Discussion Points:

• Latest developments with the proposed TikTok ban in the US and how it may take a long time to actually ban TikTok, if it happens at all
• How the threat of a TikTok ban is benefiting platforms like YouTube Shorts, Instagram Reels, and email marketing
• The increasing popularity of collaborations in marketing, including an odd new collaboration between the Netflix show Bridgerton and Bath & Body Works
• How incorporating "March Madness" and related basketball terms into marketing emails can lift open rates by over 20% in the next two weeks
• The new romantic drama series "One Day" on Netflix that Jay highly recommends

Check out this Relationship Marketing Guide to Generative AI!

Plus! Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of the podcast, host Jay Schwedelson discusses how marketers should adjust their messaging and campaigns during the March-April timeframe when audiences start caring less about outlooks for the current year and more about what's coming up next.

Key Discussion Points:

- Business outlook content for 2024 sees a 50%+ drop in engagement after March 15th. Audiences now want more tangible predictions for Q2 and the upcoming month instead.

- On the consumer side, holiday and summer-themed content starts performing very well beginning March 15th as people look ahead.

- Tips for improving campaign performance during this timeframe:

- Leverage "Q2" and next month in subject lines

- Start promoting summer offers in March even if it seems early

- Mention holidays like Easter earlier than you may think

Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!

Plus! Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That", host Jay Schwedelson interviews Ross Simmonds, founder and CEO of Foundation Marketing, about using AI to improve content marketing and distribution. They discuss strategies for optimizing ChatGPT prompts, embracing chained prompting, and repurposing content across platforms.

Main Discussion Points:

- How to optimize AI content creation with ChatGPT

- Embracing chained prompting for better AI responses

- Repurposing evergreen content across platforms

- The risks of simply copying and pasting AI content

- Giving ChatGPT a persona to guide its responses

- Being specific in your requests and prompts

Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!

Plus! Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

This episode is brought to you by none other than the Keyboard Karens and Internet Trolls of the world! Big shoutout to them for the content!

Host Jay Schwedelson shares and reacts to some of the hate mail and negative feedback he receives for his podcast. He discusses why it's important not to let the loudest, most negative voices change your business plans or marketing efforts.

Main Discussion Points:

• Jay reads several hate emails he has received criticizing him and his podcast
• He explains why he finds them entertaining rather than upsetting
• Jay stresses the importance of not letting negative feedback stemming from someone's bad day derail your marketing plans or email campaigns

Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!

Plus! Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this short weekly update episode, Jay shares the latest happenings from major platforms like Twitter (now called X) and Google. He also gives a recap of his predictions for the reality show Love is Blind.

Main Discussion Points:

- X (formerly Twitter) will remove like and retweet counts from feeds and only show view counts

- Hiding Instagram like counts can increase engagement by 40%

- Google is testing showing "most read" articles in search results, especially for product searches

- Using "most" in headlines and subject lines performs very well, lifting open rates over 20%

- This week is the Love is Blind Season 6 reunion episode

Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!

Plus! Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's episode, host Jay Schwedelson discusses segmentation strategies for marketing. He shares basic segmentation tactics like sending email newsletter follow-ups to non-openers, as well as more advanced "super segmentation" techniques to identify your best customers and prospects. Listeners will learn specific ways to segment their email lists, webinar attendees, repeat buyers, long-time customers, and social media fans in order to improve campaign performance.

Main Discussion Points:

- Basic email segmentation like sending a 2nd newsletter to non-openers can increase overall open rates by over 30%

- Webinar attendees who watch more than half the webinar convert to customers at 3X the rates

- Your top 5% most frequent buyers are 5X more likely to buy a new product announcement

- 84% of people like getting personalized birthday offers in email

Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!

Plus! Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

This episode of Do This, Not That features bestselling business author Scott Jeffrey Miller discussing strategies for taking your career from accidental to intentional. Host Jay and Scott discuss practical tips on self-reflection, long-term career planning, articulating professional values, and studying both oneself and others to grow in your career. And check out Scott's new podcast, Career on Course!

Main Discussion Points

- Know your professional values and determine what matters most to you in your career

- Study yourself through introspection and by asking for candid feedback from others

- Have a long-term plan for your career by envisioning the end goal and backing into the incremental steps

Remember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

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In this lighthearted "Ask Us ANYTHING" episode, Jay Schwedelson answers listener questions about using suspense in marketing offers to drive engagement, and gives his predictions for the couples on the latest season of the Netflix reality show Love is Blind.

Main Discussion Points:

- Using mystery and exclusivity in subject lines can lift open and click-through rates

- Suspense is an effective tactic to stand out and drive engagement

- Suspense offers drive 40-50% higher click-through rates

- Starting subject lines with "exclusive" lifts open rates by over 20%

!!SPOILER ALERT!!

Jay's Love is Blind Couple Predictions:

- AD and Clay: Will NOT get married

- Amy and Johnny: WiILL get married

- Chelsea and Jimmy: Will NOT get married

Remember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's "What's Up This Week" podcast episode, host Jay Schwedelson provides updates on the latest trends in social media, marketing, and reality TV shows. He discusses new features coming to Instagram and TikTok, an interesting email marketing statistic to test, and gives his predictions for the season finales of Love is Blind and The Bachelor.

Main Discussion Points:

- Instagram rolling out a "Friend Map" feature similar to Snapchat's, allowing users to see where their friends are at any given moment

- TikTok launched a monthly "Trends Digest" that analyzes the latest content formats, audio files, and other trends on the platform that marketers can leverage

- A stat from HubSpot that personalized call-to-action buttons in emails perform 202% better than basic CTAs

- Predictions for the Love is Blind finale airing on Wednesday and the Bachelor hometown dates episode where contestant Joey will likely end up alone

Remember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That," host Jay Schwedelson shares 5 marketing mistakes you should avoid that may be hurting your performance. He covers common email marketing errors like using certain words in subject lines that lower open rates, sending to an unused email list, having too many offers in one email, using outdated automation content, and putting formatting information in email preheaders.

Main Discussion Points:

- Avoid these words in email subject lines that lower open rates: learn, reminder, meeting, find out, chat

- Never email an unused list without cleaning and validating it first

- Don't have more than 2-3 offers per email or it will dilute performance of your main offer

- Ensure content in your marketing automation streams is evergreen and not dated

- Don't put viewing formatting information like "If you're having trouble viewing..." in your email preheaders

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode, Jay interviews Daniel Disney, a LinkedIn expert and bestselling author who shares his top tips for leveraging LinkedIn to generate more sales. Listeners will learn specific tactics for personalizing outreach, using audio/video messages, and creating engaging content on the platform. PLUS! Check out Daniel's podcast!

Key Discussion Points:

- Personalization is key - taking just 30-60 seconds to reference someone's content goes a long way

- 94% of salespeople don't use audio/video messages on LinkedIn, presenting a big opportunity

- Connecting with others at a prospect's company increases your chances of connecting with the decision maker

- Posting original content builds confidence and connections over time

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short "Ask Us Anything" episode, Jay Schwedelson answers listener questions about keeping an eye on the competition and what to watch if you accidentally see reality show spoilers on social media. He shares tips on tracking competitors across channels and platforms as well as his favorite reality and non-reality shows.

Key Discussion Points:

- Sign up for all of your competitors' email lists, social media, etc. to follow their content cadence and offerings

- Use the free tool Sendview.io to discover what email marketing platforms your competitors use by forwarding their emails to esp@sendview.io

- Set up Google Alerts for companies and people you want to keep tabs on, like potential employers

- Jay's favorite non-reality show is My Lottery Dream Home

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

This episode of "What's Up This Week" host Jay Schwedelson provides updates on the latest trends and developments in influencer marketing, Reddit's plans to go public, and LinkedIn's push into consumer marketing targeting high-value customers.

Key Discussion Points:

- Influencer marketing spend is predicted to reach $24B by 2024, up 50% in 2 years. However, some practices like Nike's deal with a 13-year old raise ethical questions.

- Weight Watchers' GLP-1 House campaign with influencers backfired when it was revealed the influencers never actually used the product. Shows the need for authenticity.

- Reddit plans to go public and is launching new ad creative certifications to grow advertising revenue. Opportunity to become an expert in Reddit ads early.

- LinkedIn is aggressively positioning itself for consumer marketing targeting high-income households, citing stats like 19% higher average household income than other platforms.

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of "Do This Not That," Jay Schwedelson shares new AI tips and ideas to help improve your marketing and content. He talks about using AI tools like ChatGPT and Gemini in practical ways, such as summarizing YouTube videos, improving call-to-action button copy, and planning travel itineraries.

Main Discussion Points:

- Using Gemini to summarize YouTube videos into different types of content (newsletters, blogs, social posts)

- Improving call-to-action button copy in emails and social posts by asking ChatGPT to rewrite them with urgency and in first-person

- Being very detailed when prompt ChatGPT to get the most useful information back

- Using ChatGPT to analyze your writing style and generate content ideas

- Asking ChatGPT to create detailed travel itineraries

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

This episode of Do This, Not That features guest Amanda Cole, Chief Marketing Officer at Bloomreach, an AI and E-commerce company. Amanda discusses how AI is used in E-commerce to provide personalized and relevant shopping experiences. Host Jay and Amanda talk about the future of AI in areas like video creation and how it will transform online shopping.

Key Discussion Points:

- How AI recommends products, surfaces relevant items in searches, and optimizes the shopping experience

- Making AI more accessible and affordable for small E-commerce businesses

- Using AI for data analysis and insights even as an individual

- The potential of AI to have conversational interactions about products

- Ensuring marketing and brand stories resonate emotionally in an AI world

To register for the Bloomreach Experience Conference, check out http://jayschwedelson.com/AI!

To register for GURU Conference, the world's LARGEST virtual email conference, check out guruconference.com!!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold

In this episode of "Ask Us Anything", host Jay Schwedelson answers listener questions about an email tactic he recently used to crowdsource ideas for his podcast, as well as some fun hypothetical questions submitted by listeners.

Key Discussion Points:

- Why Jay finds it valuable to occasionally send emails asking listeners for direct input and ideas. It helps build relationships, get useful feedback, and increase future email open rates.

- Examples of effective questions brands and companies can ask their email lists to spur engagement

- Jay's picks for his last fast food meal, whether he'd rather watch The Bachelor or Love is Blind, how long he'd last on Naked and Afraid, and which reality cooking show host he'd most like to hang out with

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's episode of "What's Up This Week", host Jay discusses some of the latest trends and news in tech, ecommerce, and media, including the explosive growth of shopping app Temu, the beta launch of text-to-video generator Sora from OpenAI, and the abundance of popular reality TV shows airing new seasons.

Key Discussion Points:

- Temu shopping app hits 100 million daily active users after spending $21 million on Super Bowl ads. Jay analyzes Temu's strategy of leveraging social media and shipping loopholes to achieve rapid growth.

- OpenAI previews Soora, an AI that can generate videos from text descriptions. This technology could disrupt media creation. Jay urges listeners to see the preview videos showcasing Soora's current abilities.

- An overload of hit reality shows like The Bachelor, Love is Blind season 3, and more makes it hard to keep up with them all. Jay jokes about having too many options for quality reality TV entertainment.

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That", host Jay talks about improving landing page conversion rates. He shares 6 simple but effective tips that can increase conversions by over 40%. Listeners will learn small tweaks they can make to their landing pages, such as using the same image from their email/ad campaigns, speeding up load times, minimizing form fields, and more.

Main Discussion Points:

- Use the same primary image from your email/ad campaign on your landing page for continuity. This leads to a 15% increase in conversions.

- Speed up load times from click to landing page. Over 30% of traffic is lost if it takes more than 3 seconds.

- Minimize the number of required form fields. Every additional must-fill field leads to an 8% loss of registrants.

- Use a two-step form process if collecting over 8 fields.

- Straight down forms convert better than zig-zag forms by 15%.

- Repeat the offer wording in the call to action button. This leads to a 17% increase.

- Include a supporting testimonial next to the call to action button.

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's episode of "Ask Us Anything," Jay Schwedelson answers questions about using contests and giveaways in marketing, as well as sharing his take on red carpet fashion. He provides tips on structuring effective contests and choosing compelling prizes. Listeners can expect to learn best practices for contests and giveaways to help drive engagement and grow their audience.

Main Discussion Points:

- Giving away access and time with key people in your company or industry can result in higher quality leads than typical prizes

- Having 25 winners instead of just 1 leads to over a 400% increase in contest entries

- Contests focused on speed, like rewards for the first 100 people, create excitement

- Jay finds red carpet interviews about celebrity fashion disingenuous

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's "What's Up" episode, host Jay discusses several interesting marketing and tech developments, including Google's new AI chatbot Gemini, a report on optimal ways to share content on LinkedIn, and the premiere of a new season of the reality show "Love is Blind."

Key Discussion Points:

- Google launches Gemini chatbot- Gemini uses more up-to-date information than ChatGPT and allows users to generate graphics and quizzes.

- LinkedIn algorithm report- Putting external links in LinkedIn posts can reduce reach significantly. Waiting 10 minutes before editing in a link avoids the reach penalty.

- Love is Blind Season 6 premieres- The reality show about couples getting engaged before seeing each other returns for a new season.

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode, Jay Schwedelson discusses how marketers can optimize results by carefully considering what they name their content and promotions. He shares research on how subtle naming differences can lead to big improvements in engagement and conversion rates.

Main Discussion Points:

- Naming content "guides" vs "ebooks" leads to 30% higher consumption rates

- "Cheat sheets" outperformed "checklists" by 40%

- Early access promotions convert 25% better than previews

- "Almost gone" crushes "last chance" by 30% more sales

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of the "Ask Us Anything" podcast, host Jay Schwedelson answers listener questions - one work-related and one ridiculous. Jay discusses why he started a YouTube channel and the importance of building an audience over time for new channels/platforms. He also shares a funny story about his laziness when filling up his gas tank.

Main Discussion Points:

- Why Jay started a YouTube channel despite not having a big plan for it yet

- Jay's philosophy of starting new channels/platforms before you necessarily "need" them so that you have an audience already built up when you do want to leverage them

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's "What's Up" episode, host Jay Schwedelson discusses some of the big marketing and social media happenings related to the upcoming Super Bowl. He covers Meta's latest user numbers for Threads and why it could take off soon, the huge costs of Super Bowl ads, a new spherical LED display in Las Vegas that brands can advertise on, and how emojis can boost email open rates this week.

Key Discussion Points:

- Meta's Threads app now has 130 million monthly active users and could grow more once they add a trends tab feature

- A 32-second Super Bowl ad costs $7 million this year, but can be worth it for the exposure

- Verizon is paying $2 million to advertise on Vegas' new Sphere display during Super Bowl week

- Using a football or trophy emoji as the first character in email subject lines this week can lift open rates 20-30%

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of "Do This, NOT That," host Jay discusses best practices around email marketing, specifically focusing on determining the optimal time to send emails. He tackles common issues that marketers face when trying to find the "best" email send time, and explains why generic advice often doesn't apply. Jay shares data-driven tips for both B2B and consumer email timing based on industry, audience demographics, email type, and more.

Main Discussion Points:

- Why generic "best time to email" advice doesn't work

- Separating your audience into "early riser" vs "midday warrior" industries

- Consumer email engagement broken down by generation

- How the optimal send time changes for newsletters vs offers

- Sending emails "off the hour" to stand out

- The importance of benchmarking your email performance

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this short episode of the Ask Us Anything podcast, host Jay Schwedelson answers two listener questions - one about email marketing tactics involving misspelled or informal words, and one asking for his thoughts on the recent Oscar nominations and snubs. Tune in to hear Jay's direct, honest opinions and some tactical email marketing advice.

Main Discussion Points:

- Using "interjections" like "yikes!", "oh no", etc in email subject lines can significantly lift open rates for both business and consumer email campaigns

- Jay thinks the Barbie movie director Greta Gerwig was snubbed and should have been nominated for major awards for managing to make the Barbie concept into an awesome movie

- Jay doesn't think it makes sense that Ryan Gosling was nominated for an Oscar for Barbie but Margot Robbie wasn't, since the whole cast did great but it wasn't due to any particularly standout acting performances

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this short weekly update episode, host Jay Schwedelson discusses what's happening in the marketing and social media world this week, including major TikTok updates, the attempted comeback of BeReal, Gmail and Yahoo's email authentication rollout, and more.

Key Discussion Points:

- TikTok rolling out ability to upload 30 minute long videos (huge for future of marketing webinars and business content)

- BeReal social media app allowing celebrity and brand accounts starting February 6th (important for influencer marketing)

- Gmail and Yahoo requiring email authentication starting February 1st (check with your email platform to ensure compliance)

- Vanderpump Rules returns this week (according to Jay)

- Guru conference opening registration soon (world's largest free virtual email marketing conference)

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of the podcast, host Jay Schwedelson discusses the importance of the "after they do the thing" pages on websites. These are the pages users land on after taking a desired action like subscribing to a newsletter, registering for a webinar, or making a purchase. Jay explains why these pages represent the most valuable real estate on a website and shares statistics on how additional offers on these pages can convert extremely well.

Main Discussion Points:

- After newsletter subscription pages, additional newsletter sign-up boxes convert at over 50%

- Offers on "Thank you for downloading" pages after content downloads convert at 13% for business marketers

- Additional content downloads on webinar registration confirmation pages convert at over 35%

- Additional offers on post-purchase confirmation pages convert at 18% for consumers

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's "Ask Us Anything" episode, Jay tackles a work question about improving email engagement and a fun question about the strangest job he's had. Listeners will learn tips for making their email campaigns less like wallpaper to stand out and drive more clicks. Jay also shares a humorous story from his high school job.

Main Discussion Points:

- Why high open rates but low click through rates happen in email campaigns

- Study showing inserting a letter format email between template emails lifts engagement

- Doing a format departure from your template for 1 out of every 3 emails

- Jay's high school job putting sensors on clothing at The Limited to try and meet girls

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's "What's Up This Week" episode, host Jay Schwedelson discusses some of the big happenings this week, including Apple's new VR headset, using email marketing to promote video content, and the upcoming season of The Bachelor reality TV show.

Main Discussion Points:

- Apple's Vision VR headset presales sell out in 18 minutes

- The best way to get video content watched via email marketing is using a screenshot with a big red "play" button

- Jay is excited for the upcoming 28th season of The Bachelor with the new Bachelor, Joey the tennis pro

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

https://jayschwedelson.com/marigold/

In this episode of Do This, NOT That, host Jay Schwedelson interviews Alison Cooley, the Director of Growth Marketing at Marigold, about upcoming changes to Gmail and Yahoo's email deliverability requirements that go into effect on February 1st. They explain the four key requirements, dispel myths about the changes, and share resources to help listeners ensure compliance. Expect to learn practical steps to authenticate your emails, keep spam complaints low, implement one-click unsubscribe links, and process unsubscribes faster.

Key Discussion Points

- The 4 key deliverability requirements from Gmail and Yahoo

- Authenticating your emails (SPF, DKIM, DMARC)

- Keeping spam complaints under 0.3%

- Adding a one-click unsubscribe header

- Processing unsubscribes within 2 days

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of "Ask Us Anything", host Jay Schwedelson answers a work question about whether to remove non-engaged email addresses from email lists, and a "ridiculous question" about his thoughts on waiters not writing down orders at restaurants.

Key Discussion Points:

- Removing non-engaged email addresses after 2+ years of inactivity to improve metrics and deliverability

- Still using non-engaged emails for targeting on platforms like LinkedIn and Meta

- An anecdote about a frustrating restaurant experience with a waiter not writing down the order

- Jay's strong belief that it's not impressive for waiters to memorize orders, it often leads to mistakes, and he will continue requesting written orders

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of What's Up This Week, host Jay Schwedelson discusses the upcoming presidential primaries and marketing tactics used in political campaigns. He shares insights into the massive volume of political text messages and emails sent to voters, as well as innovative and aggressive strategies used such as emojis that may influence marketing best practices in the future.

Main Discussion Points:

- 15 billion political text messages were sent leading up to the 2022 midterm elections, about 50 texts for every phone in the US

- Over 50% of donations for presidential candidates come from email marketing efforts

- Political marketers use aggressive and spammy tactics because they work to get engagement and donations

- Jay signs up for text and email updates from all political parties and PACs to observe innovative marketing tactics

- Emojis in email marketing grew from political email campaigns testing new strategies

- Political marketers are testing using emojis in email from names, which may expand to business marketing

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!