Do This, NOT That: Marketing Tips with Jay Schwedelson

Unsubscribes are GREAT for marketers!

People only unsubscribe from emails primarily for 2 reasons.

1. Their life has changed and they are no longer in market
2. They forgot about your company and are cleaning up their inbox

But most marketers look at unsubscribes ONLY as an indicator that their last email didn't land well. And try to radically adjust their strategy moving forward.

Jay advises against overreacting to an increase in unsubscribes and emphasizes that they do not negatively impact deliverability.

So if you are want to learn how you can better use and respond to unsubscribes, check out this episode today!

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The unconscious mind drives behaviors, making it crucial for marketers to understand and tap into these subconscious drivers.

And in this episode of Do This, Not That!, you'll learn 3 quicks tips from Nancy Harhut on how to do just that.

Jay & Nancy talk about the power of social proof and how it can be used to influence consumer behavior.

Nancy explains that people are more likely to take action when they see others doing the same, and provides examples of how this can be applied in marketing campaigns.

They conclude the episode by discussing the ethical considerations of using behavioral science in marketing and the importance of using these techniques responsibly and transparently.

So if you are looking to tap into the true factors that drive decisions, listen to this episode with Nancy Harhut & Jay Schwedelson!

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A 10% conversion rate is terrible.

But currently, we celebrate it.

And there is definitely a better way to convert traffic on your landing pages.

In this podcast episode, Jay Schwedelson discusses the importance of optimizing landing pages to improve conversion rates.

He provides actionable tips such as:

• Removing distractions like your main site navigation
• Using multi-step forms
• Incorporating social proof

These tactics have generated improved conversion rates of over 50%! So, if you want your traffic to convert, listen in to this episode!

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In this podcast episode of "Do This Not That!" host Jay Schwedelson discusses the importance of the first half of the email subject line in engaging recipients. 

He provides tips for optimizing the start of the subject line, such as:

• Including the offer or main message at the very start of your subject lines
• Starting with a number (avoiding numbers ending in zero or five)
• Capitalizing the first word
• Using brackets to enclose critical messages
• Considering the use of emojis

These simple tips can increase your email open rates by over 20%.

So if you're ready to improve your email marketing programs, tune in for this episode!

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