The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Fair warning: We both shed tears during this conversation.

“Ed Mylett wants to interview you.” I remember that email landing in my inbox. 

With so much time and effort focused on making THIS show great, I don’t say yes to many outside interviews these days. So I am so proud and honored to share this conversation I had with Ed. I’ve never been this real before, and I’m grateful Ed invited me to tell my story in a new way.

I invite you to listen with your heart wide open, because that’s how I shared my world with him, talking about the darkness I faced through multiple miscarriages, how trusting the plan doesn’t mean the path will be easy, my deepest insecurity these days and the difference between being business women vs. men. 

I hope this interview gives you an even wider and deeper view of the educator, the podcast host, the entrepreneur, and the mother who speaks to you each week.

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The cover art for the Ed Mylett Show shows a sunglass-wearing Ed, a guy who clearly spends some time in the gym walking with swagger you can sense through the photo, and his private jet and Bentley providing the backdrop. Who IS this guy?

Ed Mylett’s podcast is consistently holding down the top 50 on Apple Podcasts and he is in the Top 50 Wealthiest under 50. Ed decided from a young age that if he was going to work for a living, he was going to work for himself and call his own shots. He is a leading speaker in the business space and with his podcast and YouTube channel teaches millions how to elevate and maximize their lives. 

We sat down for a conversation at his Laguna Beach home a few months ago and I’ll be honest, it’s not often I invite men to the show, but Ed’s story is so interesting to me. We kick off this episode with a question no one’s ever asked him before: Who is Ed Mylett beyond the titles? And his answer truly shocked me.

Ed Mylett is getting the Goal Digger treatment. Press play right now.

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Negative reviews. Angry emails. Refund requests. Stubborn or needy clients. Snippy social media comments. Passive aggressive communication.

If you own a business, you've dealt with some, if not all of these -- I’m talking about negative feedback from customers or clients, and if you're a human, you know it never feels good.

But rather than harping on the criticism, moping in feelings of rejection, or lashing out against the naysayers, I want to walk you through the exact system my team and I use to deal with unsatisfied customers, negative feedback, and refunds.

That's right… In true Jenna Kutcher fashion, we've created a system around even the touchiest of subjects: refunds, feedback, and criticism. And honestly, it was probably one of our smartest moves.

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Confession time: There’s one major platform on the internet I’m not using to its max potential. 

I’ve got Instagram down to a science, a healthy and effective strategy on Facebook… But there’s still one big one that eludes me and that platform is LINKEDIN. 

Like my profile is there, I have a really old picture, a few notes about me… But that’s it. So like I always do when I want to learn and grow new skills and knowledge, I’m turning to an expert. 

Jena Viviano is an ex-Wall Streeter turned career coach and entrepreneur who helps go-getter professionals articulate their personal branded career story to land their dream jobs.

If you want to leverage LinkedIn to attract new career opportunities, make professional connections, and potentially grow your business, this is your episode. This is a masterclass in all things LinkedIn.

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How much do you cost?

One of the most challenging parts of running a business, especially in the beginning, is putting a price value that's fair, smart, not to mention profitable on the products and services we offer. 

I invite you to hit play on this episode if you’re wondering if your price is right -- Bob Barker style -- that it's not too high and pushing potential customers away, or too low and practically giving away your resources for a steal. 

Should your price reflect the late nights? Hours of dreaming? Time, effort, and passion you put into creating this THING and pushing it out into the universe?

Pricing isn’t a one-size-fits-all structure, but let’s talk about it. This episode is a chat about crunching your numbers, drilling into them to find a realistic dollar amount to charge, how to create a unique experience to back up your rates, plus my personal philosophy about how to approach discounts. 

The price to press play is $0.00, by the way.

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What do you want to be when you grow up? 

How did you answer that question growing up? It can be anxiety inducing when you’re multi-passionate or when you haven’t quite figured out what your true purpose is. It can be an even worse question when you’re already on one path and realize, maybe this isn’t my thing?

Shea McGee is part of the husband and wife team behind Studio McGee, an interior design firm known across the country for a bright and clean aesthetic.

But Shea didn’t start there. In fact, she earned a degree in a completely different field before realizing that what she really wanted to do was design. So she changed her path and created the life and business she knew she was meant for.

We’re talking about that question: What do you want to be when you grow up? And how to make strategic, measured changes to pivot the degree or experience you have, into the purpose you know you’re meant to serve.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/sheamcgee/ 

This is your permission to take a day off.

Actually, it’s more like an order. Because if I know anything about you, the thought of waking up tomorrow and turning off your phone, muting your email, and tucking your laptop away in your desk makes you feel anxious and frazzled. 

But I want to help you take a day off without those feelings. I want a day off to make you feel elated and free!

You can't -- and shouldn't -- expect yourself to be connected to work and even social media all day every day and still maintain your physical, mental, and emotional health.

This episode is the starter’s manual for protecting your time and intentionally planning a day off… Or maybe even a week or month!

So if you’re feeling fatigued, worn out, and tired of it all, let me share with you my methods for protecting my time and why taking a day off can actually get you AHEAD, not behind like it might make you feel. 

Don’t wait a single second. Press play right now.

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Let’s play a game of word association. Ready? The word is CEO.

What do you think of? I used to think of an old white man sitting in a boardroom leading a meeting.

Let me tell ya, that vision has changed big time. It looks like a strong woman, a woman with vision, creating a business that serves others and creates a life she has always dreamed of living. I see her when I look in the mirror. 

Claiming that CEO title and seeing yourself when you think of those three letters isn’t easy. You might still think of yourself as a hobbyist, a side-hustler, a small business owner… But CEO? That title is harder to claim when imposter syndrome starts creeping in.

In this episode, Mahisha Dellinger opens up about the start of her business, why she prayed to be laid off from her corporate job, and the mindset hacks she uses to own her title to do big things for her business and the women she mentors. 

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/mahisha/ 

Would you believe me if I told you that you can make money selling stuff that you didn’t even create, test, or fund?

It’s true! That's the name of the game with affiliate marketing, and spoiler alert, you don't need a Kylie Jenner level following to be successful at it.

Think about this… How often do you recommend your hairstylist, your favorite hotel, that skincare product that changed your life, or another product or service that you adore to your friends or following online?

We all do it to some extent, and affiliate marketing done really, really well can be a monetarily rewarding version of you sharing your very favorite things. 

It requires strategy, but it doesn't require a whole lot of blood, sweat, and tears that can often come when we launch our own products in our own businesses. 

This episode is your guide to tangible strategies to affiliate the right way AKA not feeling phony or slimy. Plus, advice for picking companies to work with that align with what you can authentically sell and what you’re audience wants to buy.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/affiliatetips/ 

No one told us THIS about motherhood… and we’re talking about it mama to mama, CEO to CEO.

Motherhood changes your drive and focus, it alters the way you see things that were once priorities, it shifts your flow in life and business, it makes other people view you through a new lense, too… 

Katrina Scott knows what it’s like to navigate motherhood as a business owner, lifestyle celebrity, and public figure. Katrina Scott is the co-founder of Tone It Up -- If you’re into fitness and have ever been on the internet, you’ve undoubtedly heard of Tone It Up. 

She’s a new mom just like me, and we’re both learning to navigate life and business with little babes on our hips. This episode is a mama to mama chat, about this new season we’re in, what it looks like for our businesses, and how we’re navigating the changes to our worlds. 

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/katrinascott/ 

The thought of doing THIS when I was just starting out made me woozy. 

Why is it so scary to hand off a piece of your business to someone else? When you're the one running the show, it can feel impossible to hand over even a little bit of the reigns.

It could be a time thing (who has the TIME to hire and train someone?) or it could be a trust thing… Like who could actually do the thing just as good as you?

I get it because I've felt ALL of these emotions. I was gripping onto my business with white knuckles to the point where I just felt straight up fatigued, but at least I was handling it all myself, right? …Wrong. 

This episode will help you identify if you’re ready to outsource and walk you through how to start outsourcing in a way that doesn’t scare you. In fact, it might actually bring you a great deal of happiness. 

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ARE YOU INTELLIGENT? READ ON. 

Feelings and Emotions? What’s the big diff?

We use the terms interchangeably but understanding the difference between the two, and knowing how our emotions impact our lives, inform our decisions, and lead our success, isn’t innate knowledge we’re born with…we’ve gotta learn.

What is emotional intelligence? Can it be measured? Should it be measured? And if it’s measured, what can we do with that metric? All of these questions, plus a whole bunch more… I’m so thrilled to welcome Tieko Nejon. 

She is a sociologist, educator, and certified emotional intelligence practitioner and she is here to educate you, and me, in emotional intelligence. It’s a topic I’ve never tackled on the show before, so I am so eager to take notes right alongside you.

Press play right now.

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From idea to course in 7 DAYS. Yup, it’s possible. 

You might be thinking, "Oh, she has a huge team of people to help her," or "She's already made a bunch of courses so she's way ahead of me." 

Yes, I have created courses before, and I did have help from ONE team member, but this is a feat that is totally reachable and doable for you to achieve, too, even if you don't have a team or experience creating courses.

In this episode, I’m peeling back the curtain on The Podcast Lab creation and launch process. This is how we strategically created, recorded, laid out, reverse engineered, and launched an incredible course faster than any others I've done.

You could be just 7 days away from your first course. Are you feelin’ as giddy as I am about this?

Press play right now.

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What’s the best way to start something that seems a bit too overwhelming? Break. It. Down. 

That’s what Amy and I are doing in this episode, Part 2 of a two part series that will help you, once and for all, know you’re ready to create a course and point you to the starting line to make your first course come to life.

If you haven’t listened to Part 1 of this series with Amy Porterfield, go listen to 290: Tackling Your Course Creation Objections with Amy Porterfield because it is absolutely KEY to making some real change and conquering the most challenging mindset blocks if you’re considering creating a digital course.

For Part 2, Amy and I are walking through the idea of a MINI digital course. AKA the perfect way to dip your toe into the pool and get a feel for the water before going full swan-dive into the deep end. Press play right now.

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YOU ARE READY for a digital course. Don’t believe me? I’m bringing in the mentor that started it all for ME to prove to YOU that a digital course is totally in your wheelhouse.

Amy Porterfield is back by popular demand for a two-part interview breaking down the thing she does best: Digital Courses. 

Is a digital course on your heart but you’re not even sure if you’re ready for it? Maybe you’re new to the idea altogether… Maybe you’ve never taken a full step back to look at your own genius to consider, “Hey, maybe I could do that, too.”

I know that mindset, I know that feeling of curiosity and fear. 

Before I even launched my email list, my inner dialog probably sounded a lot like yours. It all can feel confusing but you know who walked me through it? Amy Porterfield. And in this episode, part one of two, we will help you discover all the reasons why you’re ready for a digital course.

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GOAL DIGGER SHOWNOTES:https://jennakutcherblog.com/amy-porterfield-dca-1/ 

The FIRST online course I ever paid for back in 2015 and the crazy thing that happened next… ya ready?

Before all of *this* I was just a wedding photographer, trading time for money, being a weekend warrior, with hardly anyone on my email list trying to figure out how to be happy, how to create a business that could run while I rested, and how to be successful working for myself in my PJs.

And then I threw my credit card at the course after sitting in on a webinar and I committed myself fully to the program. Now, I’m really proud of the fact that I’m one of the success stories... my business flourished because of this mentor’s teachings, and we’re now we’re great pals to boot. 

In today’s episode, I’ll walk you through how one course changed things for me and how I approach taking online courses so I get results every single time. I’ll share how I went from an eager student starting at the bottom to one of the greatest success stories of all time for a mentor who turned into a dear friend. Press play right now.

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What’s that three word phrase that kicks off a race? READY? Set. GO!

It makes a few assumptions: That you have to be READY before you can set yourself up to GO. It might make sense for a foot-race, but otherwise, it’s totally wrong.

If we all waited for when we were ready to go anywhere or do anything, we’d never begin. You need to start before you are ready. That’s what Marie Forleo did.

Chances are if you’re in the online business space, you’ve heard of B-School and it’s incredible creator, Marie Forleo. Over 50,000 students have learned effective online marketing strategies from Marie’s B-School, and thousands more tune into her online series Marie TV for training in business, mindset, and more. 

There are SO many topics I could dive into with Marie, but I wanted to hit a big one that shows up again and again for dreamers waiting for the right moment to make things happen. We’re talking about how to start before you are ready, and how to even figure out WHAT you should start. 

This conversation is anything but the same goal setting fluff and tired motivational quotes -- Marie and I walk through actionable steps to place you at the starting line, poised to make your big dream happen, once and for all. Press play right now. 

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/marieforleo/ 

Raise your hand if you love selling. Anyone? Anyone? No? I see way more people with their hands way down. I get it. We’ve all been sold to in a way that feels sleazy, pushy, and manipulative and we don’t want to be those people. 

As consumers we’re naturally inclined to be skeptical of whatever product or service is being peddled. That mindset block transferred over to me as an entrepreneur, and it took some careful undoing to finally realize that I can sell differently. And you can, too.

This episode will work to retool your own mental blocks around selling. I will walk through the actual steps you can take in your business to sell with authenticity and realness, rather than feeling like you're bothering your people or, worse, losing members of your audience simply because you're selling the things you believe in.

Ready to sell with confidence and really move the needle in your biz? PRESS PLAY. 

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/howtosell/ 

BAD ADVICE: Don’t even THINK about launching until you have [insert arbitrary number here] subscribers on your email list.

GREAT ADVICE: There is no minimum number. You can have a successful launch with a small list. You just need a strategy. Tarzan Kay is here to help.

She argues that you don’t need a BIG email list, you need a mindset shift and a new approach that will turn your list, at any size, into a money-maker. It’s not a one-and-done process, but a launch of any kind is the most crucial phase of the whole process and believe me, it’s worth the mental energy and effort you’ll put into it. 

Tarzan Kay has worked with Amy Porterfield, Marie Forleo, and so many other massive names in the online space… And she’s here for YOU. If you’re feeling burned out from creating your offer and need some guidance on how to launch it successfully with your small but mighty list, don’t wait to press play.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/tarzan/ 

Relationship Status: It’s Complicated

I’m talking about my relationship with money. Ever wonder how the heck you find stability as an entrepreneur when it comes to getting paid? Yeah, no one ever taught you that, right?

My complicated relationship with money is still evolving, but as I figure it all out, I want to continue to dialog on the podcast about getting paid as an entrepreneur. 

In this episode, I’m diving into how your values guide your salary strategy, what different pay structures look like in the business owner world, and what steps you can take right now to make the most of the income you’re pulling with your business. Press play.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/paycheck/  

What does she have that I don’t have? You ever ask yourself that while scrolling your Instagram feed? Raise your hand if you’ve ever compared yourself to someone you saw on social media! Hi, I see you there.

Comparison wears us down and stomps on our gifts as if we bring absolutely nothing worthy to the table. You might be tempted to chuck your phone right out the nearest window (trust me, I’ve been there) but hold up. Not until you press play on this episode. 

You can redirect that instinct to compare and rewrite your inner dialog that starts up as you scroll your perfectly curated feed. Arielle Estoria is on the show to help us STOP our comparison fatigue and guide us to a healthier relationship with social media. She is one of my most favorite people to follow on this little app, for all the light and warmth and REALNESS she brings to those squares. 

If you’ve ever felt less-than thanks to social media, press play right now.

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Are you lonely? Making and maintaining friendships as an adult can be HARD.

My friends aren't just a group of ladies to grab a glass of wine and gossip with -- these women are the people who know my soul, want to hear about my heartaches, and ignite some of the deepest belly laughter and go-get-em inspiration ever.

But finding friends, building these life-giving relationships that fill me up instead of wearing me down? THAT IS HARD. Making friends as an adult is not easy. Can you relate?

If you've been feeling like there's a hole in your relationships and like you need a friend, this is for you. We’re talking about making new friends, sustaining old ones, and all the reasons why your circle matters.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/lonely/ 

You can DECIDE to be rich. Don’t believe me? That’s what our highly requested guest on this episode did.

You’ve asked and we finally got her! Jen Sincero was tired of being broke. So one day she just decided to get rich. Now, it’s not *that* simple. But it did start with that “badass” decision, and what came next was a massive mindset shift that lead her to not only reaching her financial goals, but landing her You Are a Badass Books on the New York Times Bestsellers List. 

Can positive affirmations really help when it comes to upping your cash flow? In what ways do we need to think DIFFERENTLY about the money we could potentially make? And can you be a Badass at making money?

Press play. Jen Sincero is answering those questions and more. 

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/jensincero/ 

GUESS: 58% of humans do THIS first thing in the morning.

If you’re one of the 42-percent who probably use the bathroom first thing, good for you. Because the majority of the population is laying in bed, holding it, while they CHECK THEIR EMAIL. People want to see what they missed and email is a direct tie to whatever they’ve got going on in their world.

Email marketing is my favorite topic, and I want you to appreciate the possibilities your list holds. This isn’t a list-building lecture though… I’ll teach you how to write copy that will make your subscribers know, like and trust you. 

By the end of it, you’ll learn my secret formulas to writing catchy subject lines and captivating copy your people will actually read. 

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/engage/ 

If your products could speak, what stories would they tell? Ali Hynek is the CEO and founder of Nena & Co. It began with an appreciation for her Guatemalan culture and exploring the country with her mother, learning about the beautiful handwoven textiles and the people who create them.

Ali is a masterful storyteller. The stories behind each piece of fabric, and every single hand of every indiginous artisan that touches her products, are beautifully communicated to the customer, creating a strong connection that have turned her pieces into cherished works of art. 

She stays true to her “why” and the mission to provide reliable and sustainable income opportunities for the artisans that help create her products, all while building a for-profit business with a heart. This episode is rich with clear, actionable advice for purpose-driven product-based businesses. 

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/alihynek/ 

Are you cut out for this? Could truly be successful doing what you love? 

I approach my business, and this podcast with an abundance mindset -- there’s enough to go around for me and for you. And there’s one thing I know for sure: It doesn’t matter if I give you every step laid out in an easy to follow roadmap… Because there are a few key factors that come from deep inside us, things you already possess as an individual that will determine if you’ll be successful. 

Today I’m walking you through five things that will determine if you’ll be successful… The five intrinsic factors that will lead you to reaching that big God dream on your heart. 

Use this episode as a gut check: Am I in this for real? We’re talking alllll about success today. All external factors aside, will you be successful?

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Composing the perfect pitch is an art. 

You have to know yourself, your business, or your offer SO well, and then be able to extract the information that is most important to the person or business you’re pitching. The perfect pitch is engaging and informative, and it inspires interest or better yet, action. 

Today’s guest knows what makes a great pitch. Jules Pieri gets thousands of pitches a day as the Co-Founder and CEO of the product launch platform called The Grommet. Do products like FitBit, OtterBox, SodaStream, and S’well sound familiar? Jules and the discovery team at The Grommet have helped make those a household name. 

With her experience, you know she’s seen some awesome pitches, and some not-so-awesome. Jules is here to share her advice for a great pitch, especially when it comes to the product world, but also how her advice applies across the board. We also chat about innovation and standing out in a crowded market.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/goodpitch/ 

Imposter syndrome is feeling out of place in the scenes you’ve dreamed up for yourself. It’s reaching that big goal and looking around thinking, “I don’t belong here, someone is going to call me out, I’m not supposed to be here.” 

Imposter syndrome plagues even the most accomplished, successful people because it has nothing to do with our qualifications or experience. Imposter syndrome attacks your confidence and changes your inner dialog, and it can impact your productivity, big time. 

Imposter Syndrome is psychological, and I’m not a psychologist… However, I muscled through the feelings of “not good enough” and “who do I think I am?” so I want to share with you my own personal experiences, how I tackled my own imposter syndrome, and mix that with careful research from some trusted sources. 

I want you to have the tools you need to push away that nagging self-doubt and do the big things you were born to do. At the very least, this will be a jumping off point for you to recognize your Imposter Syndrome and begin working through it to claim your title and place in the world with pride.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/impostersyndrome/ 

There are riches in the niches. Have you heard that before? 

It means the better you know your ideal customer and audience, and can fine tune your offer to meet their needs, the BIGGER you can make it in your own little sliver of the market. 

Some entrepreneurs are so gifted at niching down that they actually invent and pioneer a market for something no one even knew they needed… Today’s guest falls into that category.

Christine Lucas is doing BIG things on Etsy as the creator of Lula Flora, the company that pioneered the mini piñata party favor trend! She carved out a niche in the party decoration market in 2014 and quickly climbed to the top 1% of Etsy sellers, averaging over a quarter million dollars in sales the last couple of years.

Christine shares about finding her niche, about growing within it, about the Etsy selling experience, how she grew with a product so highly specific, and her advice for others excited about the idea of selling their products on Etsy.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/etsysecrets/ 

No one told you that becoming a business owner actually meant tons of hours spent tethered to your computer becoming: a masterful blog writer, a customer service representative, an accountant, a branding genius, and a social media expert. 

Let’s go back to that customer service bit... Because we all want happy clients, but we aren’t sure exactly how to get them every single time. Don’t worry, I’ve got you. This episode is your guide! 

I am sharing my 5 secrets to getting happy clients in a service based business and how you can create a system to ensure client satisfaction. I want to help you avoid those sleepless nights thinking about your client base and the emails that make your stomach totally drop. 

Some clients just aren’t the right fit — and that’s okay. But with these secrets I know you can make your dream customers feel worthy and valued, and LOVE working with you.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/happyclients/ 

My business mantras include -- One: Done is better than perfect. Two: Nothing is urgent. And Three: Don’t build your business on a platform you can’t control. 

I can’t tell you how many DMs I get every time Facebook or Instagram does down, hundreds of panicked people wondering how they’ll get their message heard if they can’t post to Instagram that day.

You know I like to show up on Instagram and it’s always been a great way to connect and communicate with my audience and ideal customers, but there’s something I’ve learned and I am so passionate about it, I’ll never stop sharing the importance of it: You need an email list. 

When Instagram goes down -- No sweat. I can still reach my audience, and even more directly, with my email list. Instagram is the handshake, but email closes the deal.

Today I’m working with one of my students, Natasha Smith, for a coaching session all about email lists. She’s a little apprehensive about building her list, she doesn’t want to sound sales-y and she’s not entirely sure what would convert best for her business. Class is in session!

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I was afraid to have a baby. I wasn’t a maternal woman, I loved work so much, I enjoyed every ounce of freedom, I wanted Drew to myself, I didn’t want to “ruin” my body and I required 10 hours of sleep a night... 

There were so many reasons why I worried about becoming a mom and yet this yearning came on, 5 years into marriage after we vowed we’d never have kids.

That was the start of a caption I shared just one month into motherhood. It’s how I felt before I knew how I would morph into a new version of myself, one I never imagined myself becoming. 

Maybe it’s because we waited three long years or we prepared for the worst. I realized those fears were taking up space that could have been filled with dreams. Being a mom is the BEST thing I’ve ever done and it’s stretched me in new ways.

With this episode, I want to speak to the women who want to become a mom but feel fear. My fear ran deep, too. Today I’m sharing how motherhood has changed both me and my business, and what I’ve learned that told me I never had anything to be afraid of at all.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/momlife/ 

I can picture you sitting there at your desk, glancing around those stark office walls, the ping of your email inbox echoing in your ears, and you’re thinking: There’s more for me than this.

Jane Lu was an accountant, she had a stable job in the corporate world, but after starting a business on the side she became so distracted that her work suffered. So she quit. And she didn’t tell anyone. And then her business failed. 

Now what? No job, no promise of finding another one, and no business. But now Jane is the founder of Showpo and sitting on the Forbes 30 Under 30 list, on track for $200 million in sales. There’s so much between point A and point B… Actually, Jane’s story is more of a point A to point XYZ.

Jane is funny and unfiltered, and she’s sharing her story that all started with a decision to quit.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/janelu/ 

Is blogging dead?

A woman in my mastermind asked me the question at my mastermind retreat last fall. It wasn’t the first time, and over the years I tend to hear this question more and more. 

As a girl who started this entire business simply by launching a free Wordpress blog over eight years ago, it’s safe to say that I’m kind of hooked on blogging, and I get a little defensive over it because it was my baby for all of these years. 

Have you questioned if blogging is even relevant anymore? Or are you just starting a business and wondering if starting a blog is where your focus should be?

You’re not alone in wondering. Today I am sharing why blogging can have a place in your business and why it should be a priority. I’ll walk you through how to get started, how to actually make money blogging, and what goes into writing the perfect blog post that will benefit your business for years to come.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/whyblog/ 

Some days you feel totally in your groove, creating absolute magic and checking things off your Big Three to-do list without hesitation. Other days you move slower and can’t seem to get out of your own way, no matter what tasks are piling up on your plate, and your inner mean girl makes you feel totally awful about it, too.

What if you could predict those days? What if you could pinpoint when you’d be in the best mental state to work creatively or when you’ll be totally in the zone, sharp, and focused? Would you even believe me if I told you… You can?

Today’s guest, Claire Baker, is a life coach… More specifically, a PERIOD coach. Claire teaches women how to live in sync with their menstrual cycle. She’ll walk us through a broader understanding of the seasons of our cycle, and then we’ll do a deep dive into working with these seasons and understanding how they impact our every day.

I could’ve talked to Claire all. day. long. If you’re ready to understand your body even better, don’t wait to tune into this episode.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/claire/ 

The one change I made that lead to major Instagram growth? Posting photos of ME. And ever since I started sharing more of ME on my Instagram feed, I’m asked who takes my photos. People wonder if I hire a photographer or go to a fancy studio every time I need a new shot for my feed.

I don’t and you don’t have to either. All you need is this episode and the willingness to try something that might feel a little uncomfortable at first.

I’m a photographer, and I know how to get the best shots of other people, but I’ve also adapted some of those same techniques to take photos of myself, and not just an iPhone selfie as arms-length away. And because you might be looking for advice on posing and feeling natural when someone else is taking a photo of you, I'm serving up some of my favorite tips for when you DO hire a photographer to get the shot (or bribe your husband or partner to do the job!)

These are my tips to feel confident taking photos of yourself and getting shots you can’t wait to share in your feed.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/betterphotos/ 

So much has changed in my world since the last Ask Jenna and Drew Anything.

We recorded it waaay back before Conley was born, and before we knew just how much that sweet little baby girl would shift everything we thought we knew about ourselves, about my business, and about how we do life together.

We’ve talked about everything from our first kiss to how we balance our roles as husband and wife on the show, but now Drew and I are in a new season with our daughter as a centerpiece of our lives, and I wanted to share how we’re feeling and what we’ve learned since day one of parenthood.

We’re answering your questions from Instagram and Facebook, and in true Kutcher form, we’re not holding back on this. I’m so excited to welcome my husband, Drew Kutcher, back to the show for another Ask Us Anything.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/parenting/ 

Becoming an entrepreneur has you writing a lot these days: Captions, content for your website, messages in emails… It’s a TON of work, and you don’t love being a copywriter. I get it.

Here’s the thing -- Words are like the connective tissue of our brands. They make you easy to relate to, connect with, and understand on a deeper level, and they hold your brand together with a cohesive story across several platforms. See, our businesses aren't just the things we sell to other people. The WORDS that lift up our businesses shed light on more than just what we're selling.

I’m sharing 5 EASY copy fixes that you can make TODAY. Tune in, then log off and put these tips into motion. Because your words matter and it’s time to put some confidence behind yours.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/copyfix/ 

Pick a lane, commit to it and follow through. That’s what I tell my students, because it’s true, consistency is one of the biggest factors of success. So, are you consistent with your email marketing?

This is one of the KEY areas you need to dial it in. It’s the most reliable way to reach your audience. It should be on your short list of places you’re going to show up consistently. 

Maybe you’ve listened to my advice and started a list but you’re struggling with the consistency part. Or maybe it’s been at the bottom of your to-do list for the last two years, or maybe you’re just not sure you’re doing it right… If you’re panicking, take a deep breath.

I’ve got you -- today is a training in email lists, how to nurture your peeps, and serving your audience well and all you’ve gotta do is listen.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/nurture/ 

Today’s guest, Sazan Hendrix grew up the daughter of immigrant Middle Eastern parents. Her family valued hard work, but a career in the public spotlight was not encouraged.

She faced cultural opposition and yet she pushed through to find her voice and identity, inspiring women across the globe to do the same. Sazan’s success is undeniable, right? A million followers, sold out products, a top-rated podcast. But she reached a point where the world saw her as one thing, and she felt totally out of alignment with that image.

I loved hearing about Sazan’s life before she grew her business, and the changes she made when her sweet baby entered this world, so she could show up in a way that was totally true to who she is now. If you’ve ever felt conflicted and out of sync with the person you are inside and the one showing up in your squares on social media, this is your episode.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/sazan/ 

I’m sharing the EXACT steps we take to produce each episode of the Goal Digger Podcast. It’s all laid out in this episode!

First off, let me say THANK YOU to you for listening and helping to grow this thing. Secondly, I have to tell you that there is so much that goes down behind the scenes to get to this, a finished episode streaming directly to you.

I think of producing a podcast like building a pyramid. The very tip top is the final product -- the episode that we send out into the world and share with you. But before the capstone is put into place, there are many steps and pieces to build, and I am sharing our blueprint with you today! It just might shock ya!

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/podcastproduction/ 

Podcasting? There’s more to it than you’d think. I’m asked all the time: What do I need to start a podcast? What do you use to record? How do I get sponsors and make money? Should I outsource any step of the process?

When I started the Goal Digger Podcast, I was balancing my computer on my lap in the car so the dogs wouldn’t bark and mess up the recording. Now? Well, there’s still no fancy studio... all of this happens from a spare closet at my house, with a simple mic setup, some Internet magic, and a whole lot of help from my team. I’ve learned so much from day one of starting a podcast.

18 million downloads later, my team and I have our podcast system down to a science that allows us to release FREE quality content two times a week just for you. In this episode, I’m answering those questions and more with a special guest, Tori Maloney. It’s another Goal Digger Coaching Session, and I’m at the mic to help work through some podcasting challenges with a Goal Digger like you.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/podcastcoaching/ 

Productivity is a tug of war and staying focused seems like a finicky art we’re all still trying to master.

You know what you have to finish in a day to reach those goals, so why is it SO HARD to get it done? My guess -- because it comes from experience -- you need a makeover. I’m not talking hair or clothing or anything that, because you look GREAT... I mean your routine.

If your productivity is lacking, you need to rework your current workflow habits to find a new groove to do your best work. I’m breaking down my “work smarter, not harder” tips that keep me focused and productive during the long days growing my business, from how to make a to do list that moves the needle to ways you can improve your space for optimal workflow.

Hit “play” it’s time to get productive up in here.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/productivity/ 

There are two kinds of people in this world: Those who open their bank app on their phone without a single worry or anxiety, and those two squirm and cringe just thinking about it, or maybe even pretend the app isn’t there.

Nearly 1 in 3 women in our country are discouraged about their finances with over 68% feeling overwhelmed by debt. But it doesn’t have to be that way.

I am thrilled to welcome Tiffany Aliche, AKA The Budgetnista, to the podcast. We’re talking about the types of debt, how to get out of it from ANY starting point, when to invest in your business, and simple strategies to contribute to your savings that won’t leave you feeling cash strapped at the end of the month.

She’s so much fun to talk to… I laughed and learned and now it’s your turn. Press play right now. 

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/tiffany/ 

SE-Oh no, what does it all mean?

Search Engine Optimization, the beast we all have to tame if we want our content to get seen on the world wide web. And best case scenario our content isn’t only SEEN, but it’s ranked high up on that Google results page and gets those coveted clicks.

I’ve covered SEO on the show before but I’m seeing the question pop up more and more ‘cause it’s just one of those things that continues to challenge us, confuse us, and keep us from even starting.

The Google algorithm judges our pages with over 200 different criteria -- Trying to master them all would be a full time job, and you’ve got bigger things to do. So what will actually move the needle? How can you rank ahead of your competitors? What’s worth the fuss? It’s all in this episode. 

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/seorefresh/ 

You don’t need 10K to start your business as an influencer. What do you need? Today’s episode.

Today’s guest, Ali Grant, knows influencers. She launched her business as one of the first agencies working on influencer outreach and collaboration. I’m asking her your biggest questions: How many followers do I need to start making money? What are the secrets to NAILING a brand pitch? And really, how much do influencers actually make per post? 

Remember when “Influencers” weren’t even a thing? Like when advertising on the internet was mainly in the form of pop up ads and spam emails? I can’t say I miss those days -- I love the Influencer Marketing world we live in today. You probably know that I’m an influencer and I make money from sponsored posts, but the reality is if you have ONE follower you are an influencer.

Getting paid to post? With the right strategy, I know you can do it.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/aligrant/ 

I don’t have time. My dream is too big. Where do I even start?

Our big dreams can take a backseat to everyday life. It’s so easy to push them away, fire off every excuse for not leaning into our biggest goals, and ignore the little pull they have on our hearts. I wholeheartedly believe that these big ideas that both excite and frighten us are the only things worth pursuing at all.

Let me warn you from the beginning that this is not going to be an episode on general goal setting or how to be more productive and stick to your goals. This episode is about figuring out that one thing you should be doing and then reverse engineering your way to achieve the result you want.

The first three steps to take plus how to hop right over whatever roadblocks come your way on the path to making it happen… I’m sharing it all.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/reverse/ 

Work smarter, not harder. How many times have you heard that in your life? That’s the goal, but it’s not always the starting point. It can take years to get your business to a place where it’s running itself, you’re making money while you sleep, and you’re not burning the midnight oil every. single. night.

I love sharing my own strategies on this show for efficient workflows and staying productive, but today with my guest, we’re looking at the science and data behind it all. What are the proven methods to being more productive while actually doing less? And get this… the productivity hack relating to our menstrual cycle that actually BLEW MY MIND.

Kate Northrup teaches data-driven and soul-driven time and energy management practices that result in saving time, making more money, and experiencing less stress. Check, check and check, right? She’s an author, an educator, a speaker, and today she’s on Goal Digger.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/katenorthrup/ 

There are a ton of educators out there, am I right? Your Facebook and Instagram are inundated with free webinars, downloads, and guides to help you accomplish the next big thing -- heck, you probably see ads for MY trainings and programs! If you’re anything like me, you’ve signed up for things left and right but only leave unsure of what will actually move the needle for you.

I’ve been an educator for over 5 years, I’ve watched a ton of trends come and go, I’ve seen people rise and fall... I’m breaking down how you can choose the right educator for you and how to sift through the fluff.

I’m sharing what I really think about the rise of online education and how you can make the right choice for you and where you are headed.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/coach/ 

You already have what you need to build a course. Now let’s turn that knowledge of yours into profits.

She’s back, my sweet friend Amy Porterfield, because when talking about courses and online education, she’s got a way of walking us through the overwhelming, confusing, and frustrating parts with total ease. We’ve been talking a lot about course building on the show lately… But Amy is here with concrete steps to take what you already know (ahem, because you’re an expert in SOMETHING) and turn it into an income stream.

From the first phase of extracting your knowledge, to building the blueprint that will give your audience results, and how to approach pricing… If you’ve ever dreamed of creating a course, start here.

So pour a cup of coffee, open up that notebook, and get ready to scribble down your roadmap for creating your very own course.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/amyporterfield/