Marketing Against The Grain

Want Sabrina's 8-platform repurposing workflow? Get it here: https://clickhubspot.com/efp

Ep. 376

This guest grew her Instagram from zero to over 418,000 followers in just a year—almost entirely on autopilot with AI-powered content repurposing.

Kipp, Kieran, and guest Sabrina Ramonov, of Blotato, dive into how solopreneurs and marketers can go from a simple app idea to launching viral lead magnets, driving traffic, and scaling their brand with AI, even if you don’t have technical experience. Learn more on no-code “Vibe coding” tools to build micro apps, automation strategies for distributing your content across eight platforms, and the secret formula to creating content that actually gets noticed (and converts).

Mentions

• Sabrina Ramonov https://www.youtube.com/@sabrina_ramonov

• Blotato https://www.blotato.com/

• Lovable https://lovable.dev/

• Replit https://replit.com/

• Zapier https://zapier.com/

• Pegasystams https://www.pega.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want to build your own AI-powered campaign? Get our Claude guide with frameworks and strategies: https://clickhubspot.com/gch

Ep. 375

Did you know you can build a full marketing campaign in just 10 minutes with AI?

Kipp dives into the power of leveraging Claude’s new desktop features to speed up and upgrade your marketing workflow. Learn more on how to use screenshots to analyze competitors, tap your customer personas for real insights, and automatically generate HTML emails that are ready to ship straight from HubSpot.

Mentions

• Claude Desktop App https://www.claude.com/download

• ChatGPT https://chatgpt.com/

• Breeze Customer Agent https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get Kyle's Top 1% ChatGPT Marketing Stack (free): https://clickhubspot.com/khv

Ep. 374

Is ChatGPT the most impactful tool in the marketer’s tech stack?

Kieran and Kyle Poyar, creator and writer of Growth Unhinged, dive into the revolutionary ways marketers and go-to-market teams are using generative AI to transform their workflow—faster, smarter, and with more impact than ever before. Learn more on how marketers are leveraging ChatGPT for persona research with deep context, creating differentiated product positioning, and optimizing growth experiments to make better business decisions.

Mentions

• Kyle Poyar https://www.linkedin.com/in/kyle-poyar

• Growth Unhinged https://www.growthunhinged.com/

• ChatGPT https://chatgpt.com/

• Clay https://www.clay.com/

• Lovable https://lovable.dev/

• Jellyfish https://jellyfish.co/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get the 10 Marketing Research Prompts for Atlas: https://clickhubspot.com/cwk

Ep. 373

Is Atlas the Chrome killer? Not so fast.

Kipp and Kieran dive into OpenAI’s latest launch—the ChatGPT Atlas web browser—and explore how it stacks up against Google Chrome and Perplexity’s Comet browser. Learn more on how AI agents can take over your browser to automate tasks, why bringing memory online could fundamentally change your web experience, and the real-world marketing hacks you can pull off with agentic browsers right now.

Mentions

• ChatGPT Atlas https://openai.com/index/introducing-chatgpt-atlas/

• Perplexity https://www.perplexity.ai/

• OpenAI Operator https://openai.com/index/introducing-operator/

• Ramp https://ramp.com/

• ChatGPT Memory https://openai.com/index/memory-and-new-controls-for-chatgpt/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our 10 new claude skills prompts: https://clickhubspot.com/ksn

Ep. 372

Did you know you can now teach Claude AI any expert skill just by uploading the right prompt?

Kieran dives into the coolest AI launch of the year, where anyone can turn Claude into an expert in any task. Learn more on how to unlock the secrets behind agent skills, how to train Claude to level up your work, and what it takes to build and upload custom AI skills using just prompts.

Mentions

• Claude https://claude.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Reverse engineer your work with our guide to Perplexity AI: https://clickhubspot.com/vfb

Ep. 371

Ever wondered, “How do they do it?” when you spot amazing ads or flawless email marketing from your favorite brands? 

Kipp dives into the underrated hack every marketer should know: instantly reverse engineering any company’s marketing strategy using AI. Learn more on how to unlock the secrets behind breakthrough campaigns with browser-based agents, get tactical tips on AI ad creation tools, and learn to quickly analyze competitors' tech stacks and conversion architectures to grow your business faster.

Mentions

• Grüns https://gruns.co/

• Perplexity Comet Browser https://www.perplexity.ai/comet

• Icon https://icon.com/

• Meta Ads https://business.meta.com/

• Atria https://tryatria.com/

• Northbeam https://www.northbeam.io/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get Greg's AI Million Dollar Idea Generator prompt: https://clickhubspot.com/kgj

Ep. 370

Is making a million dollars with AI really that easy?

Kipp, Kieran, and Greg Isenberg, Co-founder of Ideabrowser and host of The Startup Ideas Podcast, dive into Greg’s proven frameworks and hands-on tools for building successful AI-powered businesses from scratch. Learn more on how to spot high-potential AI opportunities, the best way to validate product ideas before building, and why leveraging AI tools for audience building and distribution could be your unfair advantage in the AI gold rush.

Mentions

• Greg Isenberg https://www.linkedin.com/in/gisenberg

• Ideas Browser https://www.ideabrowser.com/

• The Startup Ideas Podcast https://podcasts.apple.com/us/podcast/the-startup-ideas-podcast/id1593424985

• Lovable https://lovable.dev/

• Claude https://claude.ai/

• Replit https://replit.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want Nate's 5 AI Ad Creation Workflows? Get it here: https://clickhubspot.com/tnk

Ep. 369

This guest grew his YouTube channel by hundreds of thousands subscribers in just one year by sharing advanced AI automation workflows.

Kipp, Kieran, and Nate Herk, Co-Founder and CGO at TrueHorizon AI, dive into how you can use cutting-edge AI agents to automate creative marketing tasks, boost productivity, and reshape your business. Learn more about building smart AI workflows that turn images into ads and videos, how to set up and prompt agents in n8n without coding, and where to start automating your most valuable business processes for maximum ROI.

Mentions

• Nate Herk https://www.linkedin.com/in/nateherkelman

• TrueHorizon AI https://www.truehorizon.ai/

• n8n https://n8n.io/

• Zapier https://zapier.com/

• Nano Banana https://nanobanana.ai/

• Telegram https://telegram.org/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want Rory's system to turn one brief into 100+ assets with AI? Get it here: https://clickhubspot.com/drf

Ep 368

Ever wonder how you can use AI to reduce the amount of money you’re spending on ads to acquire more customers?

Kipp and Kieran dive into how to leverage AI to scale creative asset production and transform your marketing workflow with expert insights from AI creative mastermind Rory Flynn. Learn more on building prompt formulas for high-quality imagery and video, deploying node-based tools like Weavy to automate and batch-create assets, and reverse engineering creative building blocks to make every marketer self-sufficient in the age of AI.

Mentions

• Rory Flynn https://www.linkedin.com/in/rory-flynn-ai

• Midjourney https://www.midjourney.com/

• Weavy https://www.weavy.ai/

• Claude https://www.midjourney.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want to create AI Videos? Get the guide: https://clickhubspot.com/mhg

Ep. 367

Will Sora 2 make TikTok obsolete?

Kipp and Kieran dive into the jaw-dropping launch of Sora 2—a next-gen AI video model that’s shaking up everything we know about content, virality, and social networks. Learn more on why Sora 2 could redefine online personas with its AI cloning and “cameo” feature, what happens when anyone can monetize their digital likeness, and how the tidal wave of AI-generated “slop” is forcing marketers and brands to rethink what it means to stand out online.

Mentions

• Sora 2 https://openai.com/index/sora-2/

• VO3 https://www.vo3ai.com/

• Heygen https://www.heygen.com/

• ElevenLabs https://elevenlabs.io/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want our ultimate AI Marketing Playbook? Get it here: https://clickhubspot.com/bkm

Ep, 366

Can ChatGPT or Perplexity convert customers at up to 13x the rate of a traditional Google search?

Kipp and Neil Patel, of Co-Founder at Neil Patel Digital and co-host of Marketing School Podcast,  dive into the game-changing marketing tactics you’ll be grateful for a year from now, sharing brand-new research and practical strategies for the AI era. Learn more on why optimizing for AEO (Answer Engine Optimization) is reshaping conversion rates, how creating content for both humans and AI gives you an edge, and which old-school marketing methods are making a comeback to drive real revenue.

Mentions

• Neil Patel https://www.linkedin.com/in/neilkpatel

• Marketing School Podcast https://marketingschool.io/

• NP Digital https://neilpatel.com/

• ChatGPT https://chatgpt.com/

• Perplexity https://www.perplexity.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want our One-Person Agency Stack (with 10 prompts)? Get it here: https://clickhubspot.com/hvn

Ep. 365

Will businesses need more humans than ever to actually make AI work?

Kipp and Kieran dive into why the AI revolution is creating an explosion of opportunity for consultants and businesses who know how to integrate new technology. Learn more on why AI adoption is driving massive demand for human expertise, the skills you need to thrive as an AI consultant, and how the new era of PR gives founders—and real personalities—a fresh edge in business.

Mentions

• Alex Lieberman https://www.linkedin.com/in/alex-lieberman

• 10x Labs https://10xlabs.com.au/

• Kaz Nejatian https://ca.linkedin.com/in/kasranejatian

• Opendoor https://www.opendoor.com/

• Ramp https://ramp.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want the guide to implement AI Engine Optimization (AEO) to your content? Get it here: https://clickhubspot.com/ymv

Ep. 364

Did you know Google’s new AI-powered Chrome could mark “the death of web pages” as we know them?

Kipp and Kieran dive into how Google’s latest Gemini integration is completely transforming search, content consumption, and the future of SEO in 2025. Learn more on how AI is making clicks and traditional web browsing obsolete, why AEO (AI Engine Optimization) is the next big battleground for brands, and what marketers must do to adapt their strategies to a world of conversational and agentic search.

Mentions

• Google Chrome https://www.google.com/chrome/

• Perplexity https://www.perplexity.ai/

• ChatGPT https://chatgpt.com/

• Claude https://claude.ai/

• Gemini https://gemini.google.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want to steal Gamma's influencer-led strategy? Get our 10 AI prompts: https://clickhubspot.com/hgb

Ep. 363

Is influencer marketing the new product virality?

Kipp and Kieran dive into the viral marketing playbook that skyrocketed an AI startup to $50M ARR and 50 million users with just 30 employees. Learn more on the explosive power of influencer-led growth, why building brand outranks traditional performance marketing, and the essential product feedback loops that every modern startup needs to stay ahead in the competitive AI era.

Mentions

• Gamma https://gamma.app/

• Dropbox https://www.dropbox.com/

• Lovable https://lovable.dev/

• Anton Osika https://www.linkedin.com/in/antonosika/

• Grant Lee https://www.linkedin.com/in/grantslee/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want our free Loop Marketing Prompt Library (with 100 prompts)? Get it here: https://clickhubspot.com/kcl

Ep. 362

Did you know that 58.5% of Google searches now end without a click?

Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into how AI has fundamentally changed the marketing landscape—and what you can do about it. Learn more on why old-school tactics like linear funnels and basic personalization are outdated, how “loop marketing” can future-proof your strategy, and which AI-powered tactics drive explosive growth when traffic and attention are harder than ever to capture. This episode was recorded at HubSpot’s Inbound 2025. 

Mentions

• HubSpot Inbound https://www.inbound.com/

• Aja Frost https://www.linkedin.com/in/ajafrost/

• Claude https://claude.ai/

• Perplexity https://www.perplexity.ai/

• Breeze Assistant https://knowledge.hubspot.com/ai/use-breeze-assistant

• Gemini https://gemini.google.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want 22 ChatGPT Marketing Agents to handle your work? Get it here: https://clickhubspot.com/bpg

Ep. 361

Marketing is only limited by your own creativity and ambition right now.

Kipp and Nicholas Holland, Head of AI, SVP Product at HubSpot, dive into how the world’s top 1% of marketers are deploying AI for explosive growth. Learn more on why context is the most important word for AI in 2026, the rise of agents and assistants for every marketing use case, and how today’s marketers can 10x their creativity by practicing and pushing past the limits of what’s possible.

Mentions

• Nicholas Holland https://www.linkedin.com/in/nashvilleholland/

• HubSpot Breeze https://www.hubspot.com/products/ai

• ChatGPT https://chatgpt.com/

• Gemini https://gemini.google.com/

• Nano Banana https://nanobanana.ai/

• Google Veo https://deepmind.google/models/veo/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want Kieran's 4 AI prompts that drive big results? Get it here: https://clickhubspot.com/uph

Ep. 360

Did you know the CEO of Microsoft, just gave away his four most powerful daily AI prompts for boosting productivity and leadership?

Kieran dives into how you can swipe, upgrade, and use the very same prompts Satya Nadella relies on every single day. Learn how to prep smarter for every meeting, get real-time project status updates, check if you’ll hit your deadlines, and analyze exactly how you’re spending your time. 

Mentions

• Satya Nadella https://www.linkedin.com/in/satyanadella/

• Microsoft https://www.microsoft.com/en-us/

• Microsoft Copilot https://copilot.microsoft.com/chats/HATNMvfutDfR73T3acuz1

• Claude https://claude.ai/

• 
  

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want our NEW Loop Marketing Prompt Library? Get it here: https://clickhubspot.com/lmp

Ep. 359

Did you know that 60% of Google searches now end without a single click?

Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into why traditional marketing is broken and what the future of conversions looks like in a world dominated by AI. Learn more about how AI is upending search and website traffic, why the future belongs to marketers who can personalize experiences at scale, and the brand new Loop Framework that will transform how you drive results in 2024 and beyond.

Mentions

• Aja Frost https://www.linkedin.com/in/ajafrost/

• HubSpot Loop Marketing https://www.hubspot.com/loop-marketing

• ChatGPT https://chatgpt.com/

• Claude https://claude.ai/

• Perplexity https://www.perplexity.ai/

• Quora https://www.quora.com/

• Reddit https://www.reddit.com/

• Discord https://discord.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want our complete app-building guide + $25 Lovable credit? Get it here: https://clickhubspot.com/fkw

Ep. 358

10% of all new sites on the internet in June were built with Lovable

Kieran dives into Lovable, the fastest-growing app in Europe, with its co-founder Anton Osika. Learn more about the implications for marketers and founders, how distribution and audience-building are evolving, and how to adapt your team and mindset to thrive in the era of AI-generated software.

Mentions

• Anton Osika https://www.linkedin.com/in/antonosika/

• Lovable https://lovable.dev/

• Eoghan McCabe https://www.linkedin.com/in/eoghanmccabe/

• Y Combinator https://www.ycombinator.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want Kieran's AI Executive Team Stack? Get it here: https://clickhubspot.com/kfv

Ep. 357

Did you know 95% of all AI pilots are failing, according to a recent MIT study?

Kieran dives into how the top 1% of executives, leaders, and founders are using AI to 10x their productivity—before lunch. Learn more about how to use AI as your Chief of Staff to eliminate blockers and prioritize your day, streamline your executive updates and communications, and leverage AI as a strategic thought partner to sharpen your critical thinking and problem solving.

Mentions

• MIT https://www.mit.edu/

• ChatGPT https://chatgpt.com/

• Custom GPT https://customgpt.ai/

• Genspark https://www.genspark.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want Elena's AI Tech Stack that helped grow her startup? Get it here: https://clickhubspot.com/fkv

Ep. 356

Did you know Lovable is the fastest-growing AI app on the planet—scaling faster than ChatGPT?

Kieran dives into what it takes to succeed in today’s AI-native startup world, with growth leader Elena Verna revealing how Lovable is changing the game for building and scaling tech companies. Learn more on why traditional management roles are disappearing, how end-to-end ownership and autonomy are driving insane speed at Lovable, and how the growth playbook is transforming for a generation of AI-powered products.

Mentions

• Elena Verna https://www.linkedin.com/in/elenaverna/

• Lovable https://lovable.dev/

• Cursor https://cursor.com/

• Miro https://miro.com/

• SurveyMonkey https://www.surveymonkey.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua

Ep. 355

Is the era of "who publishes the most content wins" over?

Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from churning out content to building a resonant brand identity that stands out in a crowded landscape. Learn more on why taste and speed—not just algorithms—will define marketing winners, the four moats shaping both software and content businesses, and how network effects and data are giving companies an unbeatable edge.

Mentions

• Alex Lieberman https://www.linkedin.com/in/alex-lieberman

• Morning Brew https://www.morningbrew.com/

• Zapier https://zapier.com/

• OpenAI https://openai.com/

• Claude https://claude.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want our Full Stack AI Marketing Toolkit? Get it here: https://clickhubspot.com/wmb

Ep. 354

Are marketing teams about to shrink because of AI?

Kieran dives into how AI is transforming marketing teams, the skills that will set you apart, and what the future of marketing roles looks like. Learn more about the shift from specialists to generalists powered by AI, the two types of marketers who will thrive in the AI era (creative storytellers and engineer-led problem solvers), and why—even as teams get smaller—marketing is about to become more important, more valuable, and more fun than ever.

Mentions

• Reddit Marketing https://www.reddit.com/r/marketing/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want our 10 advanced prompts for GPT-5? Get em' here: https://clickhubspot.com/ngm

Ep. 353

Is GPT-5 any good for creative writing, or is it just another overhyped AI release?

Kipp dives into the one trick most marketers miss that instantly turns any AI into a better writing assistant. Learn how to craft a content ICP that actually works, why copy-paste marketers are doomed to mediocrity, and how tailoring your AI prompts with deep audience insights unlocks far more creative, original content.

Mentions

• GPT-5 https://chatgpt.com/

• Perplexity https://www.perplexity.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want Darius' 20 Prompts to create killer ad content? Get it here: https://clickhubspot.com/jdm

Ep. 352

Is AI actually making our content worse—and could human imperfections be the key to better marketing?

Kipp and Kieran dive into the real impact of AI on creative originality with Darius Lam, CEO and founder of NEX, an AI content platform built for CPG brands. Learn more on why AI-generated content is forcing marketers to embrace imperfection, how brands can stand out in a world where AI makes everything look the same, and why the future belongs to those who balance creativity, authenticity, and scale.

Mentions

• Darius Lam https://www.linkedin.com/in/dariuslam/

• NEX https://nexcpg.com/

• ChatGPT https://chatgpt.com/

• Duolingo https://www.duolingo.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want our 10 Advanced Marketing Prompts to use with GPT-5? Get the list here: https://clickhubspot.com/jgp

Ep. 351 

GPT-5 is here for everyone (including free users) and it's a meaningful step forward for AI. Kipp breaks down OpenAI's hour-long livestream so you don't have to, covering what GPT-5 means for marketers, the biggest improvements in coding and writing, and why more people will use ChatGPT instead of Google for search. Learn about the key features that matter for business, from improved voice capabilities to better front-end design, plus why this democratization of advanced AI could transform how you build websites, create content, and reach customers.

Mentions

• Aja Frost Episode https://youtu.be/gPKqvn-QS50?si=QaOol1Brf1tPCoHD

• OpenAI https://openai.com

• ChatGPT https://chat.openai.com

• Canvas https://openai.com/index/introducing-canvas

• Lovable https://lovable.dev

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want AI that works while you sleep? Get our blueprint for AI Agents in 2025: https://clickhubspot.com/wgv

Ep. 350

Can you communicate four to five times faster with voice AI than typing?

Kipp and Allan Guo, Cofounder & CEO at Willow, dive into the untapped power of voice AI for marketers, founders, and busy professionals, exploring how it can transform your workflow and help you get more done. Learn more on the game-changing uses of voice AI—from supercharging your email and Slack messaging, to brainstorming and iterating ideas with large language models, to radically improving your daily productivity and communication.

Mentions

• Allan Guo https://www.linkedin.com/in/allan-guo/

• Willow https://willowvoice.com/

• Claude https://claude.ai/

• WeChat https://www.wechat.com/

• Gamma https://gamma.app/

• Granola https://www.granola.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want Kieran's AI Marketing Playbook for 2025? Get it here: https://clickhubspot.com/wcf

Ep. 349

By 2027, will 95% of all B2B buyer journeys start on an LLM?

Kipp and Kieran dive into the essential AI-powered marketing playbook for building a modern marketing plan from scratch in today’s rapidly changing landscape. Learn more on how to win in AI search and boost your share of voice, why mastering short-form content is the new superpower for marketers, and how intent data and micro-audience campaigns can drive greater results than ever before.

Mentions

• ChatGPT https://chatgpt.com/

• Claude https://claude.ai/

• Canva https://www.canva.com/

• XFunnel https://www.xfunnel.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want our 6 AI-engineered prompts to turn Claude into your own data analyst? Get it here: https://clickhubspot.com/vwr

Ep. 348

What if you could build an entire year-long content strategy in just one AI prompt?

Kipp dives into the brand new HubSpot and Claude AI integration that's set to revolutionize how marketers work. Learn more on building your ideal customer profiles and personalized content calendars, running instant marketing attribution and ROI analysis, and developing lead nurturing and account-based marketing campaigns—all directly inside Claude and HubSpot.

Mentions

• Claude https://claude.ai/

• HubSpot https://www.hubspot.com/company-news/hubspot-connector-claude

• Anthropic https://www.anthropic.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod

Want more AI tools that will automate your work like this? Get a list of 40+ tools here: https://clickhubspot.com/mcb

Ep. 347

Is this AI browser really good enough to be your default?

Kipp dives into a hands-on unboxing of Perplexity’s new Comet browser to find out if the hype lives up to the reality, and whether AI-native browsing can truly supercharge your marketing and business workflow. Learn more about unlocking the potential of AI-powered web browsing, top marketing use cases, and productivity hacks you can implement right now.

Mentions

• Perplexity Comet https://comet.perplexity.ai/

• Ramp https://ramp.com/intelligence

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want 22 ChatGPT Agents you can launch in 5 minutes? Get the prompts here: https://clickhubspot.com/akv

Ep. 346

Is ChatGPT agent actually a game changer for marketers, or just more overhyped AI? 

Kieran dives into whether ChatGPT agent can truly automate complex marketing and growth tasks, or if specialized AI tools still reign supreme. Learn more on how the new agent stacks up against human marketers, where it shines and struggles in competitive research and crafting presentations, and what the future of managing fleets of AI agents means for your productivity.

Mentions

• ChatGPT agent https://openai.com/index/introducing-chatgpt-agent/

• Perplexity https://www.perplexity.ai/

• Genspark https://www.genspark.ai/

• Replit https://replit.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want our 10 Vibe Code Prompts? Get it here: https://clickhubspot.com/aeh

Ep. 345

Is “vibe coding” the most addictive and important new skill for marketers in 2025?

Kieran dives into how any marketer can quickly build lightweight tools and apps using AI and no-code platforms like ChatGPT, Perplexity Labs, and Replit. Learn more on defining your ICP (ideal customer profile) in record time, generating powerful code-powered lead magnets, and why building product demos and interactive experiences is now the ultimate way to attract and convert your audience.

Mentions

• ChatGPT https://chatgpt.com/

• Perplexity https://www.perplexity.ai/

• Replit https://replit.com/

• Lovable https://lovable.dev/

• Jason Lemkin https://x.com/jasonlk

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want our 10 Prompts + Web App to Create a Lead Magnet? Get it here: https://clickhubspot.com/vwd

Ep. 344

Did you know you can go from idea to publishing a working lead magnet app in under an hour with AI?

Kipp dives into how AI code generation tools are changing the game for small businesses and marketers by making it easier than ever to build free web applications that attract and convert customers. Learn more about leveraging ChatGPT and Claude to turn ideas into real web apps in minutes, the power of cloud-hosted artifacts for rapid prototyping, and actionable steps to test and validate your next lead magnet with almost zero coding experience.

Mentions

• ChatGPT https://openai.com/index/chatgpt/

• Claude https://claude.ai/

• Claude Artifacts https://www.anthropic.com/news/build-artifacts

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want a list of Creative Prompts to test with Grok? Get it here: https://clickhubspot.com/jvk

Ep. 343

Is Grok 4 really the smartest AI model?

Kipp and Kieran dive into the hype, hands-on tests, and real-world marketing applications of Elon Musk’s latest AI release. Learn more on what makes Grok 4 different from other models, explore creative ways marketers and founders can use Grok’s X data access, and put Grok 4 up against OpenAI’s O3 in live marketing challenges to see which delivers the best results for content creation and campaign planning.

Mentions

• Grok 4 https://x.ai/news/grok-4

• Chat GPT Pro https://openai.com/index/introducing-chatgpt-pro/

• Gemini https://gemini.google.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want our Product Marketing team's AI stack (live interview + prompts)? Get it here: https://clickhubspot.com/ekg

Ep. 342

How can you build a robust ideal customer profile with A ?

Kipp, Kieran, and Rachel Leist (VP of Marketing for HubSpot) dive into how AI is making product marketing 10x faster—and dramatically more personalized—by automating everything from positioning docs to competitor intelligence. Learn more on how to use AI tools to instantly create customer personas, power up your sales and competitive battlecards, and scale customer interviews so you’re always on the pulse of what your market needs most. 

Mentions

• Rachel Leist https://www.linkedin.com/in/rleist/

• Claude https://claude.ai/

• Genspark https://www.genspark.ai/

• Outset https://landing.outset.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want the ultimate list of 40+ AI tools (including AI video tools)? Get it here: https://clickhubspot.com/fvb

Ep. 341

Did you know most AI video tools are still better at creating 6-8 second clips, than full-length ads?

Kipp dives into the latest in AI video, sharing hands-on experiments with new tools and why the viral Cat Olympics video is a perfect showcase of what's possible (and not possible) right now. Learn more on the practical realities of generating videos with AI, how to get better output with pro-level prompts and video editing, and the one workflow that makes AI video tools efficient for marketers looking to save time and money.

Mentions

• Want the ultimate list of 40+ AI tools (including AI video tools)? Get it here: https://clickhubspot.com/fvb

• Hailuo https://hailuoai.video/

• Cat Olympics video https://x.com/pabloprompt/status/1935822625663861192

• ChatGPT https://chatgpt.com/

• Google’s Veo 3 https://gemini.google/overview/video-generation/

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 340

Did you know that for every 18 pages Google scrapes from content publishers today, they now send back just one visit—down from two pages per visit a decade ago?

Kieran dives into the “great content collapse” and what the changing landscape of AI-powered search means for the future of marketing and growth. Learn more on how Google and OpenAI are upending the traditional value exchange of content, why paid advertising costs are set to skyrocket, and what new playbooks marketers need as AI transforms how consumers find information online.

Mentions

• Want our AI Search Domination Kit to master AI search? Get it here: https://clickhubspot.com/wpc

• Cloudflare https://www.cloudflare.com/

• Matthew Prince https://www.linkedin.com/in/mprince/

• Claude https://claude.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 339

Did you know that Google search traffic is disappearing—and no one is giving us the new marketing playbooks?

Kieran dives into how AI tools like Perplexity Labs are changing the game for marketers, revealing a future where you can create highly personalized campaigns at scale. Learn more on how to segment audiences in powerful new ways, leverage real-time signals from platforms like LinkedIn, and turn AI into your custom marketing team to generate more revenue and outpace the competition.

Mentions

• Want our exact prompt that turns AI into a marketing machine? Get it here: https://clickhubspot.com/klc

• Perplexity Labs https://www.perplexity.ai/hub/blog/introducing-perplexity-labs

• Claude https://claude.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 338

Is AI video ready for primetime—or just a viral fad?

Kipp and Kieran dive into the explosive growth and creative possibilities of AI-generated video, and what it means for businesses and marketers in 2025. Learn more on the latest viral AI video sensations (like cats in the Olympics!), the rapid rise in quality and accessibility of tools like VO3 and Hailuo AI, and how AI is revolutionizing short-form content creation and ad personalization for every business.

Mentions

• Want the AI Video Guide? Get it here: https://clickhubspot.com/cko

• Perplexity https://www.perplexity.ai/

• Hailuoai https://hailuoai.video/

Check out this episode on YouTube: https://www.youtube.com/watch?v=hlj7qIPmLw8

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 337

There’s a free tool that can help your brand show up more in AI-powered search results!

Kipp dives into the new playbook for winning visibility in ChatGPT, Gemini, Perplexity, and the world of zero-click searches. Learn more on how to build a custom GPT to create AI-optimized content, the unique rules for ranking in AI search engines, and the essential best practices for dominating this next era of search.

Mentions

• Want Kipp's Custom GPT for AI SEO? Get it here: https://clickhubspot.com/prn

• Perplexity https://www.perplexity.ai/

• Claude https://claude.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 336

Is your organic traffic vanishing into the AI ether?

Kipp,  Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dominated by LLMs and AI overviews. Learn more on what’s changing in search, why LLM-driven AI search visitors are 4x more valuable than traditional search clicks, and get the playbook for optimizing your content and brand for AI-first discovery.

Mentions

• Want to dominate search with AI? Get our guide here: https://clickhubspot.com/qcu

• Aja Frost https://x.com/ajavuu

• ChatGPT https://chatgpt.com/

• Gemini https://gemini.google.com/

• XFunnel https://www.xfunnel.ai/

Check out this episode on YouTube: https://www.youtube.com/watch?v=gPKqvn-QS50&t=1411s

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 335

Did you know that using the right AI prompt can turn a six-week creative project into a one-hour task?

Kipp and guest Jason Keath, author of “The Case for More Bad Ideas”, dive into how marketers and creators can harness the power of AI prompts to dramatically speed up – and upgrade – the creative process. Learn more on building a repeatable creative process, using AI as your ultimate creative collaborator, and five actionable AI prompts that take you from brainstorming to killer campaigns (including ad copy, content ideas, and feedback you actually need). Turn bad ideas into breakthrough marketing, iterate better, and save serious time – all in this episode!

Mentions

• Want Jason's Creativity Prompts? Get it here: https://clickhubspot.com/fmw

• Jason Keath morebadideas.com

• The Case for More Bad Ideas: The Counterintuitive Guide to Creativity https://a.co/d/7q5eqZA

• Social Fresh https://socialfresh.com/

• Claude https://claude.ai/

• Gemini https://gemini.google.com/

Check out this episode on YouTube: https://www.youtube.com/watch?v=xHoIDwFxEQg&t=210shttps://www.youtube.com/watch?v=xHoIDwFxEQg&t=210s

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 334

For just $20 a month, you can have your own “Harvard MBA analyst” working inside your business.

Kipp and Kieran dive into the groundbreaking integration between HubSpot and OpenAI’s ChatGPT deep research, sharing why this changes the game for marketers and sales pros. Learn more on how AI-powered deep research can instantly level up sales, marketing, and customer operations with actionable insights, why this new era gives every business the ability to fully personalize sales and marketing at scale, and the exact prompts and strategies you can use to work faster, smarter, and more effectively than ever before.

Mentions

• Want our prompts for deep research? Get it here: https://clickhubspot.com/wlc

• HubSpot https://www.hubspot.com/

• ChatGPT https://chatgpt.com/

• Open AI’s Deep Research https://openai.com/index/introducing-deep-research/

Check out this episode on YouTube: https://www.youtube.com/watch?v=neU9P0n-mBw&t=575s

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep 333

In five years will the majority of social video will be AI-generated?

Kipp, Kieran, and guest Gaurav Misra, of Captions, dive into the arrival of Mirage, a new AI video tool that turns 20 days of video production into 20 minutes of creative magic. Learn more on how AI-generated avatars will change the face of marketing for SMBs, why realism and acting are the key differentiators for engaging video, and practical ways you can use AI video for ads, product demos, social content, and SEO faster and at a fraction of the cost.

Mentions

• Want to Create Content with AI? Get our checklist here: https://clickhubspot.com/wvu

• Gaurav Misra https://www.linkedin.com/in/gamisra1/

• Captions https://www.captions.ai/

• Mirage https://www.captions.ai/mirage

• ElevenLabs https://elevenlabs.io/

Check out this episode on YouTube: https://www.youtube.com/watch?v=RA29LQvNkQ4&t=977s

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep 332

Is vibe marketing hype or the future of growth?

Kipp and Kieran dive into what marketing success looks like in the AI era, joined by Morning Brew founder Alex Lieberman. Learn more on why the old playbooks of search and email are falling short, how ‘vibe marketing’ is redefining how brands connect with audiences, and which skills and team structures actually matter for marketers looking to win in a world flooded with automation, AI, and lightning-fast creative execution.

Mentions

• Want our ultimate guide to Vibe Marketing? Get it here: https://clickhubspot.com/ain

• Alex Lieberman https://www.linkedin.com/in/alex-lieberman/

• Morning Brew https://www.morningbrew.com/

• Claude https://claude.ai/

• Zapier https://zapier.com/

• beehiiv https://www.beehiiv.com/

• Cursor https://www.cursor.com/

Check out this episode on YouTube: https://www.youtube.com/watch?v=cSXf6WvFZOw&t=1905s

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 331

“Claude’s superpower is connecting with other applications”.

Kipp and Kieran dive into the game-changing world of AI-powered marketing automation using Claude 4 Opus and app integrations.  Learn more on supercharging your marketing workflows with Zapier integrations, using AI to simulate real-time team feedback, and why the future of marketing ops lies in harnessing connected AI models.

Mentions

• Want our complete guide to Claude? Get it for free here: https://clickhubspot.com/wkm

• Claude 4 https://www.anthropic.com/news/claude-4

• Claude’s Opus 4 https://www.anthropic.com/claude/opus

• Zapier https://zapier.com/

Check out this episode on YouTube: https://www.youtube.com/watch?v=E-grLw2vMbI

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 330

What if you could create a world-class presentation with just two AI prompts?

Kieran dives into how marketers, founders, and salespeople can harness the latest AI tools to instantly generate slide decks using proven expert frameworks. Learn more on selecting your ideal presentation type, using AI to tap into methodologies from the best in the business, and streamlining the entire process by plugging in brand style guides for pitch-perfect slides every single time.

Mentions

• Want our best marketing prompts? Grab our Claude Hacks for Marketers here: https://clickhubspot.com/dnu

• Want Kieran's Presentation Prompt? Get it here: https://clickhubspot.com/wne

• Genspark https://www.genspark.ai/

• Claude’s Opus 4 https://www.anthropic.com/claude/opus

• Ramp https://ramp.com/intelligence

• Asana https://asana.com/

Check out this episode on YouTube: https://www.youtube.com/watch?v=w6EMrISDoUw

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 329

What if you could create a world-class, MBA-level marketing course on AI with a single prompt—and for free?

Kieran dives into the exact prompt and process he used to build a $200k-value AI marketing curriculum in less time than a coffee break. Learn more on crafting custom AI courses tailored to your organization, building real-world hands-on AI lessons (not just theory), and unlocking insider methods to integrate AI across every facet of your marketing team.

Mentions

• Want our best marketing prompts? Grab our Claude Hacks for Marketers here: https://clickhubspot.com/mdv

• ChatGPT o3 https://openai.com/index/introducing-o3-and-o4-mini/

• ChatGPT-4 Turbo https://platform.openai.com/docs/models/gpt-4-turbo

• OpenAI Tasks https://community.openai.com/t/new-feature-tasks-beta-rolling-out/1091180

Check out this episode on YouTube: https://www.youtube.com/watch?v=Jr2KaXfi6Eo

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 328

Could an AI model be the world’s best creative director?

Kipp dives into how o3 can instantly generate ad campaigns that nail your brand style, why combining smart AI prompting with image generation gets unprecedented results, and what it means for the future of creative work. Learn more about seamlessly turning brand guides into campaigns, mastering AI prompt chains for marketing, and the top ways to use o3 as your high-skill creative partner.

Mentions

• Want our Creative Director prompt? Get it here: https://clickhubspot.com/pwd

• OpenAI’s o3 and o4 https://openai.com/index/introducing-o3-and-o4-mini/

• ChatGPT https://chatgpt.com/

• HubSpot Style Guide https://offers.hubspot.com/create-brand-style-guide

Check out this episode on YouTube: https://www.youtube.com/watch?v=ifimwE4Q-Xk&t=313s

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 327

Kieran dives into how marketers (and anyone) can use AI and just a few smart prompts to create a Prompt Engineer. Learn more on turning PDFs into practical marketing templates, building a custom AI prompt engineer for your specific business goals, and generating marketing tactics.

Mentions

• Want our PDF-to-Prompt Engineer Prompt? Get it here: https://clickhubspot.com/msl

• Lee Boonstra’s Prompt Engineering PDF https://www.gptaiflow.tech/assets/files/2025-01-18-pdf-1-TechAI-Goolge-whitepaper_Prompt%20Engineering_v4-af36dcc7a49bb7269a58b1c9b89a8ae1.pdf

• Claude https://claude.ai/

• ChatGPT https://chatgpt.com/

• OpenAI https://openai.com/

Check out this episode on YouTube: https://www.youtube.com/watch?v=ZnTb99ESoNk&t=417s

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.