Becoming a Community-Driven Company with Yuliya Bel

Marketing Against The Grain

Why should tech companies be media companies? Kipp and Kieran are joined by Yuliya Bel (CEO and Co-Founder of Notus) to discuss (and debate) the importance of investing in good content & distribution, doubling down on the definition of community, answer the question - is community a tool for engagement or acquiring new customers? And more!


Who is Yuliya Bel?

​​founder/CEO of Notus, passionate about cult-like growth and long walks in nature.


Check out Yuliya’s work!


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Links:

Kipp Bodnar, https://twitter.com/kippbodnar 

Kieran Flanagan, https://twitter.com/searchbrat


‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

2022-07-07 41 min

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