Greenwashing 2.0

Sustainable Minimalists

Many corporations are hopping on the sustainability bandwagon these days, but it's not for altruistic reasons. It's likely due to the green premium: because eco-friendly products cost more, business owners see an opportunity for increased revenue. 

The result? Greenwashed products abound (And guess what? You're likely paying *extra* for a product that isn't at all eco-conscious!). 

On today's show Aidan Riehl offers advanced tips for avoiding greenwashing in today's ever-changing market. 

 

Here's a preview:

[6:30] Some questions to ask: Is this eco-friendly product owned by a conglomerate? Is this one product the *only* eco-conscious product in their product line?

[9:30] Getting to the bottom of "biodegradable" claims once and for all

[16:30] Should we look for pre-consumer or post-consumer recycled plastics?

[19:00] Laundry sheets and dishwasher pods! Is polyvinyl alcohol actually benign?

[22:00] So many pledges, so little action

[25:00] Steph's tips to spot greenwashing in influencer marketing

 

Resources mentioned:

 




Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

More description

Many corporations are hopping on the sustainability bandwagon these days, but it's not for altruistic reasons. It's likely due to the green premium: because eco-friendly products cost more, business owners see an opportunity for increased revenue. 

The result? Greenwashed products abound (And guess what? You're likely paying *extra* for a product that isn't at all eco-conscious!). 

On today's show Aidan Riehl offers advanced tips for avoiding greenwashing in today's ever-changing market. 

 

Here's a preview:

[6:30] Some questions to ask: Is this eco-friendly product owned by a conglomerate? Is this one product the *only* eco-conscious product in their product line?

[9:30] Getting to the bottom of "biodegradable" claims once and for all

[16:30] Should we look for pre-consumer or post-consumer recycled plastics?

[19:00] Laundry sheets and dishwasher pods! Is polyvinyl alcohol actually benign?

[22:00] So many pledges, so little action

[25:00] Steph's tips to spot greenwashing in influencer marketing

 

Resources mentioned:

 




Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2024-04-30 31 min 6 chapters
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