How Liver King Fooled The World With Great Marketing

Marketing Against The Grain

Sometimes marketing is so good, it makes you lie to yourself.


Kipp and Kieran dive into the logistics of how marketing makes us lie to ourselves. Press play to learn why storytelling is CRUCIAL, what criteria make people lie to themselves, how Liver King lied to the world to make millions with great marketing, and real-life examples such as Fast Checkout, FTX, and Sam Bankman Fried.


We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 


Thank you for tuning into Marketing Against The Grain!


Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  


If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.


We really appreciate your support.


Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 


‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

More description

Sometimes marketing is so good, it makes you lie to yourself.


Kipp and Kieran dive into the logistics of how marketing makes us lie to ourselves. Press play to learn why storytelling is CRUCIAL, what criteria make people lie to themselves, how Liver King lied to the world to make millions with great marketing, and real-life examples such as Fast Checkout, FTX, and Sam Bankman Fried.


We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 


Thank you for tuning into Marketing Against The Grain!


Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  


If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.


We really appreciate your support.


Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 


‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

2022-12-27 24 min
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