How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182)

Marketing Against The Grain

Founders and CEOs understand customers the best.


Kipp and Kieran dive into how you can create a winning marketing strategy in 2024. Learn more on the importance of aligning strategy with customer problems, ideal budget distribution, including 60-65% for demand generation, 10-20% for brand spending, and insights on early CEO involvement.


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We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 


Thank you for tuning into Marketing Against The Grain!


Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  


If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.


We really appreciate your support.


Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 


‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Founders and CEOs understand customers the best.


Kipp and Kieran dive into how you can create a winning marketing strategy in 2024. Learn more on the importance of aligning strategy with customer problems, ideal budget distribution, including 60-65% for demand generation, 10-20% for brand spending, and insights on early CEO involvement.


Mentions


We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 


Thank you for tuning into Marketing Against The Grain!


Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  


If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.


We really appreciate your support.


Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 


‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

2023-12-14 43 min
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