432. The Future of Philanthropy: Gen Z's Unique Giving Habits and How to Reach Them - Elizabeth (McDonough) Ruikka + Alyssa Boger
Meet Elizabeth and Alyssa. They’re sharing insights from The Nonprofit’s Guide to Engaging Gen Z created by Classy and Pursuant (bravo on evolved partnerships 👏). Gen Z just doesn’t operate like any other generation, and we love how they break the status quo. We’re chatting about how nonprofits can create long-lasting partnerships with this deeply generous generation. Tune in for your guide on engaging with this generation that’s already making its mark on philanthropy.
💡Learn
- How to understand Gen Z’s motivations
- An overview of The Nonprofit’s Guide to Engaging Gen Z
- Ways nonprofits can partner with Gen Z for greater impact
Today's Guests
Elizabeth (McDonough) Ruikka, Senior Director, Demand Generation & Digital Marketing, Classy + Alyssa Boger, Senior Vice President, Client Strategy, Pursuant
Episode Highlights
- Alyssa’s story and journey to where she is today (4:30)
- Elizabeth’s story and journey to where she is today (6:10)
- Understanding Gen Z’s motivations (10:30)
- How to Engage Gen Z (17:00)
- How + Where Gen Z is gathering (20:00)
- How we begin building our Gen Z donor bases (25:00)
- The top 3 values of Gen Z donors (28:00)
- A powerful moment of philanthropy in Elizabeth’s life (39:00)
- A powerful moment of philanthropy in Alyssa’s life (41:00)
- Alyssa’s One Good Thing: No is a complete sentence. (45:00)
- Elizabeth’s One Good Thing: You want to hire people that are smarter than you. (47:00)
- How to connect (50:00)
For more information + episode details visit: weareforgood.com/episode/432.
Make the most of Monthly Giving Awareness Week 💛
During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here!
//
Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com
More description
Meet Elizabeth and Alyssa. They’re sharing insights from The Nonprofit’s Guide to Engaging Gen Z created by Classy and Pursuant (bravo on evolved partnerships 👏). Gen Z just doesn’t operate like any other generation, and we love how they break the status quo. We’re chatting about how nonprofits can create long-lasting partnerships with this deeply generous generation. Tune in for your guide on engaging with this generation that’s already making its mark on philanthropy.
💡Learn
- How to understand Gen Z’s motivations
- An overview of The Nonprofit’s Guide to Engaging Gen Z
- Ways nonprofits can partner with Gen Z for greater impact
Today's Guests
Elizabeth (McDonough) Ruikka, Senior Director, Demand Generation & Digital Marketing, Classy + Alyssa Boger, Senior Vice President, Client Strategy, Pursuant
Episode Highlights
- Alyssa’s story and journey to where she is today (4:30)
- Elizabeth’s story and journey to where she is today (6:10)
- Understanding Gen Z’s motivations (10:30)
- How to Engage Gen Z (17:00)
- How + Where Gen Z is gathering (20:00)
- How we begin building our Gen Z donor bases (25:00)
- The top 3 values of Gen Z donors (28:00)
- A powerful moment of philanthropy in Elizabeth’s life (39:00)
- A powerful moment of philanthropy in Alyssa’s life (41:00)
- Alyssa’s One Good Thing: No is a complete sentence. (45:00)
- Elizabeth’s One Good Thing: You want to hire people that are smarter than you. (47:00)
- How to connect (50:00)
For more information + episode details visit: weareforgood.com/episode/432.
Make the most of Monthly Giving Awareness Week 💛
During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here!
//
Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com
Listen elsewhere
Available Results
Generated results are saved to your library for reuse and search.