YAP | Young and Profiting | Hosted By Hala Taha

98% of people fail to execute their new year's goals. Don't be one of those people. In this episode, you'll learn everything you need to design your goals, plan for difficulties, and connect your goals to a larger vision for your life.

Featured in this episode are Daniel Pink, a four-time New York Times bestselling author; Dr. Jeff Spencer, the legendary ‘coach of the stars’; Katy Milkman, Wharton professor of behavioral economics; and Donald Miller, CEO of StoryBrand. 

Topics include:

- Regrets of action vs. regrets of inaction 

- How our regrets change over time 

- It’s better to try and fail than not try at all 

- RIGHT goals 

- Identifying goals worth pursuing 

- Different stages of reaching your goals 

- Preparing for obstacles 

- Having emergency reserves 

- Why you should write your eulogy 

- The benefit of reading your eulogy every morning 

- And other topics…

Original Episodes: 

Daniel Pink: Turn Regrets Into Gold, Understand Your Emotions, and Live Your Best LIfe - https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000580638008 

Dr. Jeff Spencer: Ultimate Goal Setting | E179 - https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000570276285 

Katy Milkman: The Science of Change | E181 - https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000574619051 

Donald Miller: Be Your Own Hero | E153 - https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000549018819 

Sponsored by: 

Omaha Steaks - Visit OmahaSteaks.com and get 50% off sitewide plus use promo code YAP at checkout to get that EXTRA $40 OFF your order

Indeed - Visit Indeed.com/YAP to start hiring now

Rocket Money - Go to rocketmoney.com/profiting for more info

Shopify - Sign up for a free trial at shopify.com/profiting

The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

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Emily Fletcher went from a burnt-out Broadway performer to a well-known meditation guru who now runs an innovative meditation company called Ziva Meditation. She now teaches thousands of people about the life-changing benefits of reaching an altered state through meditation. On this episode of YAP Classic, Emily discusses these benefits and explains how you can implement meditation into your daily life.

Emily’s company, Ziva Meditation, utilizes a powerful combination of mindfulness, meditation, and manifesting to help people release years of pent-up stress and trauma. Ziva has hosted over 40,000 students and Emily has sold 50,000 books through running Ziva.  

Topics Include: 

- Emily’s early career on Broadway 

- Why did Emily hate her dream job? 

- How meditation fixed Emily’s sleep schedule

- Meditation can help you release years of chronic stress 

- The physical and mental benefits of meditation 

- Can meditation improve your sex life? 

- The difference between mindfulness, meditation, and manifesting 

- How to combine those three practices for top results 

- Why you need to find a reliable meditation teacher 

- And other topics…

Emily Fletcher is the founder of Ziva Meditation and the author of Stress Less, Accomplish More. Her book debuted at #7 out of all books on Amazon. The New York Times, The Today Show, Vogue and ABC News have all featured Emily’s work. She’s been named one of the top 100 women in wellness to watch, has taught more than 20,000 students around the world and has spoken on meditation for performance at Apple, Google, Harvard Business School and Barclays Bank. Ziva graduates include Oscar, Grammy, Tony & Emmy award winners, NBA players, Navy SEALs, Fortune 500 CEOs, busy parents, and social entrepreneurs.

Resources Mentioned:

Ziva’s Website: https://zivameditation.com/ 

Ziva’s YouTube: https://www.youtube.com/channel/UCCxjaQh4v8HqoQ7BvlmsDFw 

Ziva’s Instagram: https://www.instagram.com/zivameditation/?hl=en 

Emily’s Book: https://www.amazon.com/Stress-Less-Accomplish-More-Extraordinary/dp/0062747509 

Emily’s LinkedIn: https://www.linkedin.com/in/emilyfletcherziva/ 

Emily’s Twitter: https://twitter.com/zivameditation?lang=en 

Emily’s Instagram: https://www.instagram.com/emilystellafletcher/?hl=en 

Sponsored By: 

Omaha Steaks - Visit OmahaSteaks.com and get 50% off sitewide plus use promo code YAP at checkout to get that EXTRA $40 OFF your order

Indeed - Visit Indeed.com/YAP to start hiring now.

Rocket Money - Go to rocketmoney.com/profiting for more info

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The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

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After a crooked financial adviser gambled away all of her savings, Suze Orman was left with nothing but $50,000 in debt and a broken dream. In a surprising twist of fate, Suze has now become one of America's most trusted financial advisors and a champion for everyday investors. In today's episode, Suze challenges listeners to take control of their personal finances before the impending economic instability puts America at risk!

Suze Orman was the contributing editor to “O” The Oprah Magazine for 16 years, the Costco Connection Magazine for over 18 years, and the host of the award-winning Suze Orman Show, which aired every Saturday night on CNBC for 13 years. Over her television career, Suze has accomplished that which no other television personality ever has before. She is a #1 New York Times bestselling author, writer/producer, and one of the top motivational speakers in the world today. Suze is undeniably America’s most recognized expert on personal finance.

In this episode, Hala and Suze will discuss: 

- Suze’s childhood struggles and her speech impediment

- How Suze was tricked by a seedy investor when starting her business

- Why Suze turned her life around at the age of 30

- Overcoming a limited mindset

- Is a recession on the horizon?

- Finding financial independence

- Why fear, shame, and anger are the 3 main obstacles to wealth

- The biggest mistake you will make is waiting until you're older to fund your retirement

- The vitality of investing in a Roth IRA

- Starting an 8-month to 1-year emergency savings account 

- Why we shouldn’t just “spend what we earn”

- Investing in Series I Bonds 

- Suze’s opinion on student loan debt relief

- And other topics…

Suze Orman has been called “a force in the world of personal finance” and a “one-woman financial advice powerhouse” by USA Today. She is the #1 New York Times bestselling author, magazine and online columnist, writer/producer, and one of the top motivational speakers in the world today. 

She is also the author of ten consecutive New York Times bestsellers, a two-time Emmy Award-winning television host, and the Co-Founder of Securesave.com, the first employer-sponsored employee savings account. Suze hosts the extremely popular Women & Money podcast and is a special advocate for the National Domestic Violence Hotline, bringing her message of awareness and empowerment to women who have suffered financial abuse.

Resources Mentioned:

Suze’s Books: https://www.suzeorman.com/products/categories/1

Suze’s Website:https://www.suzeorman.com/

Suze’s LinkedIn: https://www.linkedin.com/in/suzeorman/

Suze’s Twitter: https://twitter.com/Suzeormanshow

Suze’s Instagram: https://www.instagram.com/therealsuzeorman/

Suze’s Facebook: https://www.facebook.com/suzeorman/ 

Suze’s book The Ultimate Retirement Guide for 50+: Winning Strategies to Make Your Money Last a Lifetime: https://www.amazon.com/gp/product/B082ZQ5TPX/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0

Sponsored By: 

Omaha Steaks - Visit OmahaSteaks.com and get 50% off sitewide plus use promo code YAP at checkout to get that EXTRA $40 OFF your order

Indeed - Visit Indeed.com/YAP to start hiring now

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The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

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Throughout her professional career, Hala Taha has faced several instances of rejection: getting fired from HOT97, being turned down for a promotion at HP, and losing her opportunity to become a reality TV star. Yet now, Hala is the host of Young and Profiting Podcast, a Top 50 podcast with over 1.5 million downloads. 

Hala is the CEO of YAP Media, a full-service podcast production and marketing agency for top podcasters, celebrities and CEOs projected to generate over $1M in revenue in its first year. Hala is also known for her engaged following and influence on Linkedin and she landed the January 2021 cover of Podcast Magazine.

Topics Include: 

- Life is limitless 

- Why Hala grew up feeling average 

- How Hala reframed her mindset using the Law of Attraction 

- The power of embracing your femininity AND masculinity 

- The first steps to developing an abundance mindset 

- Why Hala left her ex-boyfriend for not supporting her dreams 

- How a person can hold you back from reaching your potential

- Just because somebody loves you doesn’t mean they’re giving you the best advice 

- Confidence is competence 

- The value of teaching others 

- Energy management 

- Letting go of something good for something greater

- Positivity is key 

- Connecting with people more successful than you 

- And other topics…

Resources Mentioned:

Brant’s Website: https://www.brantmenswar.com/ 

Brant’s LinkedIn: https://www.linkedin.com/in/brantmenswar 

Brant’s Instagram: https://www.instagram.com/brantmenswar/?hl=en 

Brant’s Facebook: https://www.facebook.com/BrantMenswar/ 

Brant’s Twitter: https://twitter.com/brantmenswar 

Jim’s Website: https://www.knightspeaker.com/ 

Jim’s LinkedIn: https://www.linkedin.com/in/jim-knight-0550823b 

Jim’s Instagram: https://www.instagram.com/jimknightspeaker/?hl=en 

Sponsored By: 

Omaha Steaks - Visit OmahaSteaks.com use promo code YAP at checkout to get that EXTRA $30 OFF your order

Shopify - Sign up for a free trial at shopify.com/profiting

The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

Delta Air Lines - Visit delta.com/travelwell to learn more

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Alex Hormozi teaches people how to make every offer valuable. Through his company Acquisition.com, he shares his best practices for building world-class business ventures. Hormozi’s goal is to teach the younger generations how to successfully navigate this path. 

In Part 2 of this interview, Hala and Alex will do a deep dive into how to generate “100M offers.” Alex will also provide us with some practical sales and marketing tips including how to provide high-value to customers, the benefits of increasing your pricing, and choosing an ideal market.

Topics Include: 

- Providing the highest value without lowering your price

- Alex’s Value equation 

- The 4 primary drivers of value

- People won’t buy something they don’t perceive as beneficial

- What makes a good market?

- Unlocking the scale of your business

- Focusing on the vehicle that will give you the most return

- Pursuing high-leverage opportunities

- Eliminating your side hustles

- If it’s worth doing, it’s worth doing right

- Learning to get customers

- And other topics…

Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick & mortar business. Within three years, he successfully scaled his business to six locations. He then sold his locations to transition to the turnaround business. From there he spent two years turning 32+ brick & mortar businesses around using the same model that made his privately owned locations successful.

Alex owns a portfolio of companies under his umbrella company Acquisition.com. As of 2021 Acquisition.com companies generate upwards of $85,000,000 per year in cumulative sales across four different industries (software, service, e-commerce, and brick & mortar). He’s widely considered an acquisition and monetization expert. He is also the bestselling author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.

Resources Mentioned:

Alex’s Website: https://www.acquisition.com/bio-alex

Alex’s LinkedIn: https://www.linkedin.com/in/alexanderhormozi/

Alex’s Twitter: https://twitter.com/AlexHormozi

Alex’s Instagram: https://www.instagram.com/hormozi/

Alex’s Facebook: https://www.facebook.com/HormoziAlex/

Alex’s book 100M Offers: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715/ref=sr_1_2?cri[%E2%80%A6]FzcCI6IjEuOTUifQ%3D%3D&sprefix=100m+offers%2Caps%2C137&sr=8-2

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Several aspiring entrepreneurs are put off by the idea of marketing: what if people don’t want to buy my services? How do I reach the right customers? How do I keep my customers coming back? 

In this YAP Snack, we’re chatting with some of the biggest names in marketing - Kelly Roach, Jay Abraham, Seth Godin, and Alex Hormozi - about how to lock in your customers. 

They break down some of their tried-and-true marketing strategies, like conviction marketing, preeminent business, and targeting a smallest viable audience. They discuss the value of building trust with your customers and why you shouldn’t market your product to large groups of people when you’re just starting out. They also talk about how to position yourself as the leading authority in your field and why that attracts long-term customers. 

This YAP Snack is a MUST for any young entrepreneurs or people who are considering starting a business. Marketing doesn’t have to be scary! By the end of this episode, you’ll have a better understanding of how to meaningfully market your brand to the people who need it most. 

Topics include:

- Kelly Roach’s Conviction Marketing Pyramid

- Diversifying your marketing strategy 

- Establishing conviction 

- Permission marketing 

- Targeting a smallest viable audience 

- What is preeminent business? 

- Becoming the top authority in your industry 

- Alex Hormozi’s Value Equation

-And other topics…

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Building your talent stack can give you a significant competitive advantage and accelerate your career! You don't need to be one of the best at something in order to succeed, because with talent stacking you can layer on skills - at various degrees of expertise - and use them together to stand out.

This week, Hala’s talking to Dan Schawbel, a researcher and the author of 3 bestselling career books: Back to Human, Promote Yourself, and Me 2.0. Dan also hosts the 5 Questions with Dan Schawbel podcast, where he interviews some of the most successful humans in the world like Richard Branson, Condoleezza Rice, Gary Vaynerchuk, and more.

In this episode, you’ll learn how Dan used talent stacking in the HR space to get ahead, why technology is breeding the loneliness epidemic, and why work-life balance is just a myth. You’ll also learn about Dan’s childhood and some of the difficulties he faced in school. Additionally, Dan will dive into the value of continuous learning and turning your pain into power. 

Topics Include: 

-Value of experience 

- Dan’s introduction to the research profession 

- How research has shaped Dan’s identity 

- Dan’s struggles with bullying and anxiety as a child 

- How Dan used his pain to fuel greatness

- Dan’s experience working at EMC

- Why you should align yourself with brands 

- Creating your own career 

- Building a personal brand 

- Why you should never stop learning new skills 

- Dan’s unique stack of skills 

- And other topics…

Dan Schawbel is a researcher, career expert, keynote speaker, and New York Times bestselling author. He has led over 60 research studies, surveying over 3 million people in 26 countries. Dan has partnered with brands like Oracle, WeWork, and American Express. His writing has appeared in notable publications like TIME, The Economist, Forbes, and Harvard Business Review. His highly-rated online leadership and management courses have over 155,000 students and he has spoken at conferences such as The New York Times Dealbook Conference and Bloomberg’s Business of Equality Summit. 

Resources Mentioned:

Dan’s Podcast, 5 Questions: https://podcasts.apple.com/us/podcast/5-questions-with-dan-schawbel/id1401344839 

Dan’s Website: https://danschawbel.com/ 

Dan’s Books: https://danschawbel.com/books/ 

Dan’s LinkedIn: https://www.linkedin.com/in/danschawbel/ 

Dan’s Instagram: https://www.instagram.com/danschawbel/?hl=en

Dan’s Facebook: https://www.facebook.com/danschawbel/ 

Dan’s YouTube: https://www.youtube.com/channel/UCzZPYhfF7HoLTUJoXUHHHvA 

Sponsored By: 

Omaha Steaks - Visit OmahaSteaks.com use promo code YAP at checkout to get that EXTRA $30 OFF your order.

Shopify - Sign up for a free trial at shopify.com/profiting

The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

Lightstream - Go to lightstream.com/yap and apply now to get a special interest rate discount and save even more

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When we are faced with a decision, to choose stability versus a dream, our brain will convince us to play it safe. We typically let our fears and anxieties prevail. Instead of settling for what is good, we should focus on what will make our lives even better. To find success, Alex had to change his mindset of what success looked like. 

In 2013, Alex started his first brick & mortar business. Within three years, he successfully scaled his business to six locations. He then sold his locations to transition to the turnaround business. From there, he spent two years turning 32+ brick & mortar businesses around using the same model that made his privately owned locations successful. In 2020, he transitioned from CEO to the owner/shareholder position in these companies and founded Acquisition.com as a way to invest his own wealth (both monetary and intellectual capital) into other businesses.

With all this accomplished at just 33 years of age, Alex Hormozi is the definition of Young and Profiting. Alex will join Hala for an extensive 2-part interview. In this episode, they will discuss Alex’s come-up story and his philosophy on life, marriage, money, and so much more.  

Topics Include: 

- Alex’s upbringing and come-up story

- Giving up something good to go after something better

- Why the concept of death is liberating

- How a Facebook Ad workshop boosted Alex’s business

- What you can do with a level 10 skillset, level 2 opportunity 

- How Alex began launching other people’s gyms

- Why your life partner is critical to your success

- The pros and cons of marrying your business partner

- How Alex navigated his rock-bottom moment 

- How to operate people

- The origin of acquisition.com 

Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick & mortar business. Within three years, he successfully scaled his business to six locations. He then sold his locations to transition to the turnaround business. From there he spent two years turning 32+ brick & mortar businesses around using the same model that made his privately owned locations successful.

Alex owns a portfolio of companies under his umbrella company Acquisition.com. He’s widely considered an acquisition and monetization expert. He is also the bestselling author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.

Resources Mentioned:

Alex’s Website: https://www.acquisition.com/bio-alex

Alex’s LinkedIn: https://www.linkedin.com/in/alexanderhormozi/

Alex’s Twitter: https://twitter.com/AlexHormozi

Alex’s Instagram: https://www.instagram.com/hormozi/

Alex’s Facebook: https://www.facebook.com/HormoziAlex/

Alex’s book 100M Offers: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715/ref=sr_1_2?cri[%E2%80%A6]FzcCI6IjEuOTUifQ%3D%3D&sprefix=100m+offers%2Caps%2C137&sr=8-2

YAPClassic: Robert Greene on Decoding the Laws of Human Nature

https://youngandprofiting.com/yapclassic-decoding-the-laws-of-human-nature-with-robert-greene/

Russel Brunson’s ClickFunnels: https://www.russellbrunson.com/hi

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Amazon is one of the ten richest companies in the world, and its founder, Jeff Bezos is one of the five richest people in the world, with a net worth of over $120 billion. Founded in 1994, Amazon was the fastest company in history to reach $100 billion in sales. How did he achieve such massive success in less than 30 years of operation? 

Today, we’re getting an inside look at how Jeff Bezos approaches business from Steven Anderson, author of The Bezos Letters. Steven has over 35 years of experience in the insurance industry and he is a trusted authority on risk, technology, and innovation. 

In this episode of YAP Classic, Hala and Steven dive into the contents of The Bezos Letters, a collection and analysis of Jeff Bezos’ annual shareholder letters. They discuss some of the key strategies and lessons outlined in The Bezos Letters, like measuring your return on risk, adopting a ‘day one’ mentality, and using free cash flow as a primary metric for measuring your company’s success. They also talk about some of Amazon’s biggest failures and how Amazon encourages its employees to experiment and take risks. 

Topics Include: 

- Why did Steven write The Bezos Letters? 

- Innovation vs. experimentation 

- The value of failure 

- Amazon’s greatest failures 

- Being terrified of your customers 

- Strategic risks for growth 

- Why Bezos banned PowerPoint at Amazon 

- ROR (Return On Risk) 

- The risk of not taking risks 

- ‘It’s always day one’

- The problem with judging companies by their profitability 

- Free cash flow as a primary metric 

- Steven’s secret to profiting in life 

- And other topics…

Steven Anderson is a professional writer, speaker, and futurist. He is the co-founder and CEO of Catalyit, which simplifies technology for insurance agents. Steven’s insurance agency, The Anderson Network, is considered an industry leader in the field of insuring productivity, technology, and profits. He was named one of the original 150 LinkedIn influencers and he is a top 10 Global InsurTech influencer. His book, The Bezos Letters, has been featured on numerous podcasts and was included in Forbes’ list of the ‘Top 20 Books You Need to Read to Crush 2020.’

Resources Mentioned:

YAP Episode #75, Grow Your Business Like Amazon: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000487032512 

The Bezos Letters & its accompanying resources: https://thebezosletters.com/ 

Steven’s Website: https://steveanderson.com/ 

Steven’s LinkedIn: https://www.linkedin.com/in/stevetn/ 

Steven’s Instagram: https://www.instagram.com/steveanderson/ 

Steven’s Twitter: https://twitter.com/SteveTN 

Steven’s Facebook: https://www.facebook.com/SteveTN 

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Since the pandemic, the world has had to learn how to navigate change. Factors like political extremism, the Great Resignation, the market downturn, etc. have impacted everyone, especially young people. America has a problem with prioritizing the wealth of older generations and keeping young people from generating any wealth of their own. According to Scott Galloway, one of America’s leading crises is that it is filled with too many “young, broke, and alone males.” 

Scott Galloway is a bestselling author, NYU business school professor, tech startup veteran, and brand consultant. In his latest book Adrift, Scott examines the future of our nation and how we got here. He attempts to make sense of it all and offers his take on where we're headed and who we'll become.

In this episode, Hala and Scott talk about what the American Dream has become, Scott’s view on work-life balance, and why the world is currently producing economically and emotionally unviable young men. Scott explains the detrimental effects that loneliness has on young people today. Additionally, he shares why he thinks the phrase “follow your passion” is misleading. 

Topics Include: 

- Don’t follow your passion. Find your talent. 

- The triangle of happiness: relationships, fitness, work

- Why we aren’t as rich as our parents

- Modern men are emotionally and economically unviable

- The importance of investing in young people 

- Why marriage and birth rates are declining

- Loneliness is an epidemic 

- How to navigate modern dating

- Healthy masculinity

- And other topics…

Scott Galloway is an entrepreneur, best-selling author, public speaker, and host of the top podcast, Prof G Pod. He is a Clinical Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the boards of directors of Eddie Bauer, The New York Times Company, Gateway Computer, and UC Berkeley’s Haas School of Business. 

Resources Mentioned:

Prof G Show: https://profgmedia.com/the-show/ 

Prof G Pod: https://profgmedia.com/the-pod/ 

Pivot Podcast: https://profgmedia.com/pivot/ 

Scott’s Blog: profgalloway.com  

Scott’s Website: https://profgmedia.com/ 

Scott’s Books: https://profgmedia.com/books/

Scott’s LinkedIn: https://www.linkedin.com/in/profgalloway/ 

Scott’s Instagram: https://www.instagram.com/profgalloway/?hl=en 

Scott’s Twitter: https://twitter.com/profgalloway?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor 

Arthur C. Brooks: Cracking the Code to Happiness, The Biology of Intelligence, and Creating a Fulfilling Life | E192

https://podcasts.apple.com/us/podcast/arthur-c-brooks-cracking-the-code-to-happiness/id1368888880?i=1000582872733

Daniel Pink: Turn Regrets Into Gold, Understand Your Emotions, and Live Your Best Life | E189

https://podcasts.apple.com/us/podcast/daniel-pink-turn-regrets-into-gold-understand-your/id1368888880?i=1000580638008

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The podcast world has blown up over the past decade, so the rules for podcasting have changed rapidly and significantly. How can a strong personal brand and social media presence improve your chances of gaining a large podcast following? Good news - The Podcast Princess has the answer! 

Hala Taha, dubbed the “The Podcast Princess,” is the host of Young and Profiting (YAP) Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the founder and CEO of YAP Media, a social media and podcast marketing agency for top podcasters, celebrities, and CEOs. She is well-known for her engaged following and influence on LinkedIn and she landed the January 2021 cover of Podcast Magazine. Her show was recently awarded a 2022 Webby Honoree and is currently on track to bring in over $1M in revenue in advertising sponsorship deals in 2022.

In this episode, Hala joins attorney Brittany Ratelle on the Creative Counsel podcast to share big trends and opportunities in the podcasting space and dish on how Hala used battle-tested skills and perseverance to grow a nationally-ranked podcast from the ground up.

Topics Include: 

- What to do when your friends and family don’t “get” what you’re trying to do 

- Hala’s exact LinkedIn re-targeting recipe 

- What is happening with podcasting, YouTube, and long-form video 

- What a personal brand should be doing to elevate their offerings 

- How to overcome a scarcity mindset, especially in crowded fields 

- What you should (and shouldn’t) be doing in your podcast journey 

- How to monetize your podcast (with ads and beyond!) 

- And other topics…

Brittany Ratelle is a lawyer who helps creators, creatives, and online entrepreneurs cut through the overwhelm of getting their businesses legally legit. She has a background in PR, marketing, and law and has helped hundreds of business owners easily navigate the process of protecting their businesses, like Brit+Co, Six Sisters’ Stuff, The Alison Show, The Bucket List Family, and YAP Media. She also hosts the Creative Counsel podcast, which helps creative entrepreneurs and influencers confidently grow and scale their modern brands.

Resources Mentioned:

Creative Contracts: https://creativecontracts.co/

Creative Counsel Podcast: https://brittanyratelle.com/podcast#podcast 

Brittany’s Website: https://brittanyratelle.com/ 

Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-ratelle-a4563232/ 

Brittany’s Instagram: https://www.instagram.com/brittanyratelle/?hl=en 

Brittany’s Facebook: https://www.facebook.com/brittanyratellelaw/ 

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"Hey, we need to talk..." -- if these words scare you, trust that you're not alone!

Whether we’re dealing with an underperforming employee, upset with our spouse, or facing issues with a difficult client, we attempt to avoid difficult conversations every day. Healthy relationships are built around communication and transparency, so learning how to navigate tough conversations with less stress and more success can help optimize our relationships.

Today we’re talking to Sheila Heen, professor at Harvard Law School and author of one of the most popular psychology books ever created, Difficult Conversations. In the book, Sheila outlines how to navigate tense and emotionally-charged conversations, something we all have to deal with in our lives at one point or another.

Tune in to learn the three layers of difficult conversations and how to overcome each one of them, as well as the benefit of telling a third story to start your discussions off on the right foot. You'll also learn how to enhance the skill of receiving feedback by understanding the common initial reactions we all have when receiving negative feedback and how to deal with them in a positive way.

Topics Include: 

- Getting involved in the Harvard Negotiation Project 

- Writing Difficult Conversations 

- How has Difficult Conversations been used since its publication? 

- Why did she write Thanks For The Feedback? 

- What is a difficult conversation? 

- Why do we avoid difficult conversations? 

- The danger of avoiding difficult conversations

- Three layers of difficult conversations 

- Lessening blame and accusatory language 

- Exploring our emotional patterns 

- Anger is a secondary feeling 

- Reducing angry reactivity 

- Naming emotions vs. being emotional 

- Starting from the third story 

- Why do we have an issue receiving negative feedback?

- Different types of triggers 

- Traits of people who are highly sensitive to feedback 

- Dealing with triggers and reactions 

- And other topics…

Sheila Heen is a founder of Triad Consulting Group, a consulting firm dedicated to helping companies of all sizes improve their leadership, collaboration, and conflict management skills. Her clients include BAE Systems, HSBC, the Federal Reserve Bank, Merck, and the Bank of South Africa. She has spent 20 years with the Harvard Negotiation Project and she is the author of two bestselling books, Difficult Conversations and Thanks For The Feedback. 

Resources Mentioned:

Triad Consulting Group: https://www.triadconsultinggroup.com/team/sheila-heen 

Sheila’s Books: https://www.stoneandheen.com/ 

Sheila’s LinkedIn: https://www.linkedin.com/in/sheila-heen-b8a59a6/ 

Sponsored By: 

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Robert Cialdini is known globally as the foundational expert in the science of influence. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing its influence. His research is focused on uncovering why people say “yes” to certain requests and how to apply these findings ethically in the business world. 

In this episode, Robert and Hala discuss how to become a skilled persuader and why that matters in business. Robert breaks down the tactics to recognize when we are being influenced so we can defend ourselves against it and make the best decisions for ourselves. They also discuss Robert’s 7 universal principles of persuasion: reciprocity, liking, unity, social proof, authority, consistency, and scarcity.

Topics Include: 

- How small changes in language can have big impacts on behavior 

- The ethics of persuasion

- Why humans require mental shortcuts

- The power of reciprocity

- Why we shouldn’t downplay our favors

- How kindness can help us retain employees

- Rejection-then-Retreat Method

- How to use the Liking Principle

- The Joe Gerard Sales Method

- Why Social Proofing reduces uncertainty

- How to be perceived as an authority figure

- Difference between being in authority and an authority

- How can we use the scarcity principle in business?

- The importance of appearing consistent 

- And other topics…

Robert Cialdini is a Wall Street Journal and New York Times best-selling author, speaker, professor, and social psychologist who specializes in the science of influence. He has authored several books, and his latest book, Influence, is a new and expanded version of his classic international bestseller, which has been translated in over 30 languages and has sold over 5 million copies. As a keynote speaker, Dr. Cialdini has earned a worldwide reputation for his ability to translate science into valuable and practical actions. His on-stage stories are described as dramatic and indelible. Because of all of this, he is frequently regarded as “The Godfather of Influence”.

Resources Mentioned:

Robert’s Books: https://www.robertcialdinibf.com/

Robert’s Website: https://www.robertcialdinibf.com/

Robert’s LinkedIn:  https://www.linkedin.com/in/robertcialdini/

Robert’s Twitter: https://twitter.com/RobertCialdini

Robert’s Instagram: https://www.instagram.com/teamrobertcialdini/

Robert’s Facebook: https://www.facebook.com/robert.cialdini

Influence by Robert Cialdini: https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/ref=sr_1_1?dchild=1&keywords=cialdini+influence&qid=1620080949&sr=8-1

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Have you been sleeping on LinkedIn? Are you focusing most of your time on building your Instagram or Twitter following? If you don’t see the value of a strong LinkedIn profile, you’re behind the times! 

Hala Taha recorded, edited, and launched the first episode of Young and Profiting podcast herself. Through LinkedIn, she quickly built a team of volunteers and a massive following that eventually led to Young and Profiting earning the title of the #1 Education and Business podcast across all apps. How did she do it? 

In this episode of The Action Academy podcast, Hala dives into how she leveraged LinkedIn to promote YAP and why she focused her marketing efforts on LinkedIn. She talks about why it is crucial for young entrepreneurs and podcast hosts to build a community before launching their company or podcast. They also discuss how Hala snagged her first clients and mastered media buying for podcasts. 

Topics Include: 

- How Hala got her start on Linkedin 

- Hala’s early strategies gaining traction on Linkedin

- The importance of content marketing 

- Hala’s experience in radio and blogging

- Turning YAP into a movement 

- Collaborating with brands in exchange for Linkedin promotion 

- Media buying for podcasters 

- Starting YAP Media 

- Indicators of when you’re ready to start a new business or project

- Building community before business 

- And other topics…

Hala Taha is the host of Young and Profiting Podcast, frequently ranked as the #1 Education podcast across all apps. Hala is also the CEO of YAP Media, a full-service social media and podcast marketing agency for top podcasters, celebrities, and CEOs. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine.

Brian Luebben is an entrepreneur, real estate investor, and podcast host. He built his first company, GreekBeats DJ/Entertainment, in college, which allowed him to graduate debt-free. He then made it to the top of a Fortune 500 company’s sale organization. He now hosts The Action Academy podcast, where he talks to seven, eight, and nine-figure entrepreneurs about how to earn freedom in life and business. 

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Connect With Brian Luebbe: 

The Action Academy Podcast: https://www.actionacademypod.com/ 

Brian’s Website: https://brianluebben.com/ 

Brian’s Blog: https://brianluebben.com/blog/ 

Brian’s eBook, W2 To World Travel: https://brianluebben.com/w2toworldtravel/ 

Brian’s LinkedIn: https://www.linkedin.com/in/brianluebben/ 

Brian’s Instagram: https://www.instagram.com/brianluebben/?hl=en 

Brian’s Twitter: https://twitter.com/theactionpod?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor 

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Think about the warmest, most inviting person you know. Chances are, their kindness spans far beyond their words. The most influential people are often very intentional with their body language, facial expressions, and tone. 

There are specific ways you can alter your body language, approach new people, and present information to make yourself more likable, and in this episode of YAP Classic, Dr. Jack Schafer will teach you how. Dr. Jack Schafer is a retired FBI agent who is an expert in human behavior and likability.

Hala and Jack dive into Jack’s Golden Rule of Friendship and the methods Jack uses to befriend others. They discuss how to make yourself more likable through the use of eyebrow flashing, eye gaze, open posture, and opening in the feet. They also dive into the relationship between body language and mindset and how to mitigate arguments without fueling the fire. 

Topics Include:

- Jack’s career journey 

-Elements of the Friendship Formula

-Jack’s Golden Rule of Friendship 

- Eyebrow flashes 

- Importance of eye contact

- Ways to appear more approachable 

- What you learn by watching somebody’s lips 

- Blink rate 

- Empathic statements 

- What does the position of somebody’s feet mean? 

- Curiosity hook 

- What does a person’s walk tell you about their personality? 

- How your body language influences your mindset

- The laws of romantic attraction 

- Different types of common ground 

- Diffusing arguments 

- The anger cycle  

- Is body language universal?   

- And other topics…

Dr. Jack Schafer is a professor at Western Illinois University in the Law Enforcement and Justice Administration Department. He formerly served as a Special Agent for the FBI as a behavioral analyst for the FBI’s National Security Behavioral Analysis Program. He has authored six books and has published numerous articles in notable professional and popular journals. He is also a contributing writer for Psychology Today Magazine.  

Resources Mentioned:

Jack’s Books: https://www.amazon.com/s?k=Jack+Schafer&i=audible&ref=dp_byline_sr_audible_1 

Jack’s LinkedIn: https://www.linkedin.com/in/jackschafer/ 

Jack’s Twitter: https://twitter.com/jackschafer?lang=en 

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The role of HR in an organization has been widely misunderstood by both employers and employees. While many people think that HR strictly enforces internal rules and has no impact on an organization’s bottom line, that couldn’t be further from the truth. HR exists to create value in the marketplace through your employees and your organization.

Dave Ulrich came onto YAP to discuss the intricacies of HR and how business leaders can upgrade their HR practices, even if they don’t have a dedicated HR department. Dave is a Distinguished Fellow in the National Academy of Human Resources and the Co-Director of Michigan’s Human Resource Executive Program. He’s also the co-founder of the RBL Group, which develops custom leadership, HR, and organization solutions.  

In this episode, Dave and Hala dive into the purpose of HR and how strong HR practices increase profitability. Dave explains the value of psychological safety in the workplace and how it can prevent retention issues like quiet quitting. They also talk about why CEOs need to have a strong understanding of HR and how they can cultivate engagement from their employees who are working remotely. 

Topics Include:

- Purpose of HR

- How does HR impact the bottom line? 

- What does HR consist of? 

- Investing in an HR leader

- Keeping your employees working hard 

- Combatting quiet quitting 

- Psychological safety in the workplace 

- Leadership as energy management 

- Giving feedback 

- Engagement in remote work 

- Optimizing organization 

- Understanding HR as a CEO 

- The Leadership Code

- And other topics…

Dave Ulrich is a professor at the school of business at the University of Michigan. He has performed workshops for over half of the Fortune 200 and has spoken to large audiences in 90 countries. Business Week named him the #1 Management Guru and Fast Company referred to him as one of the world’s top 10 creative people in business. He is currently on the Board of Directors for Herman Miller, is a Fellow in the National Academy of Human Resources, and is on the Board of Trustees of Southern Virginia University.

He has published over 200 articles and book chapters and over 30 books. He has also co-directed research on over 40,000 respondents about the competencies required for successful HR professionals. Dave is fondly known as the “Father of Modern HR.”

Resources Mentioned:

YAP episode #186 with Fred Reichheld: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000578394312 

Dave’s Books: https://www.amazon.com/Dave-Ulrich/e/B001K8TGCO%3Fref=dbs_a_mng_rwt_scns_share 

Dave’s Website: https://daveulrich.com/ 

Dave’s LinkedIn: https://www.linkedin.com/in/daveulrichpro/ 

Dave’s Twitter: https://twitter.com/dave_ulrich?lang=en 

Dave’s Facebook: https://www.facebook.com/jeppie.tettelaar 

Jay Galbraith’s Star Model: https://www.jaygalbraith.com/images/pdfs/StarModel.pdf 

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Social media is here to stay. The power given to those with a strong personal brand is unlike any marketing tool we’ve had before.

Unfortunately, too many people are stuck using social media strategies that don't deliver the results they're looking for.

In this special episode of YAP, Hala breaks down EXACTLY how she built her massive following on LinkedIn. She shares the unusual journey that her to build her personal brand on LinkedIn and how this single decision turned into job security for life, a #1 podcast, and a $5M+ business.

JOIN THE LINKEDIN SECRETS MASTERCLASS WAITLIST FOR AN INSANE DISCOUNT!

Follow this link to join the waitlist: yapmedia.io/course

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Are you thinking about starting your own business, but the thought of marketing freaks you out? Are you nervous that your brand won’t reach as many people as you’d hoped? Have you been facing blocks in your creative flow? Stay tuned - Seth Godin can help you navigate these worries! 

Seth is an entrepreneur, speaker, and author of 20 bestselling books. He is arguably the internet’s most famous blogger. His daily blog boasts 8,500 posts and more than 1,000,000 readers. 

In this episode of YAP Classic, Hala asks Seth about his latest book, The Practice, which outlines how to unlock the most creative version of yourself. They discuss how to embrace imposter syndrome and move past writer’s block. He also gives several valuable marketing tips for beginning entrepreneurs like building the smallest viable audience, telling meaningful stories, and prioritizing permission-based marketing. 

Topics Include:

- Seth’s career failures

- Enjoying imposter syndrome 

- Permission-based marketing 

- Is the internet a mass medium? 

- Targeting the smallest viable audience 

- How did Starbucks, Facebook, and Twitter become successful? 

- What storytelling REALLY is 

- Creating a brand story 

- Maintaining trust with your audience

- Don’t just chase clicks! 

- Personalization vs. permission-based marketing 

- The problem with buying followers 

- Why Seth wrote The Practice 

- What is a leader? 

- What is art, according to Seth? 

- Creativity as a practice 

- Writer’s block does not exist 

- Don’t try to sell your hobby! 

- And other topics…

Seth Godin is an author, entrepreneur, and teacher. He is the author of one of the most popular blogs in the world and has written 20 bestselling books. He has given five TED Talks and hosted eight Udemy courses. He is the creator of altMBA, a leadership workshop with over 5,000 graduates. Seth has founded two companies: Squidoo and Yoyodyne, which was acquired by Yahoo! for $30 million. He also built The Carbon Almanac, a reference book consisting of hundreds of writers, researchers, thinkers, and illustrators that are aiming to develop a common foundation for moving forward. 

Resources Mentioned:

Seth’s Blog: https://seths.blog/ 

Seth’s Website: https://www.sethgodin.com/ 

Seth’s Books: https://seths.store/ 

altMBA Workshop: https://altmba.com/ 

Seth’s LinkedIn: https://www.linkedin.com/in/sethgodin/ 

Seth’s Instagram: https://www.instagram.com/sethgodin/?hl=en 

Seth’s Twitter: https://twitter.com/ThisIsSethsBlog?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor 

Seth’s Facebook: https://www.facebook.com/sethgodin/

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‘It’s not what you know, it’s who you know.’ We’ve all heard that cliché phrase, but any successful person will preach the importance of a strong network. Building relationships is vital to your personal and professional growth, and there are certain steps you can take to make yourself more likable in order to make those connections. 

Michelle Tillis Lederman CPA, MBA, PCC, was named one of Forbes’ Top 25 Networking Experts and is the founder and CEO of Executive Essentials, a training company that provides customized communications, leadership coaching, and training programs. 

In this episode, Hala and Michelle dive into what makes somebody likable and how that differs from person to person. Michelle explains the dangers of networking for need and how we can approach networking more personally to build more meaningful long-lasting connections. They also discuss the laws of likability, the three types of listening, and the different levels of connectors.

Topics Include:

- Michelle’s early desire to become a teacher

- Pivoting from finance to teaching

- Defining likability 

- Relationship networking 

- The problem with networking for need

- What does it mean to be disliked? 

- Laws of likability 

- Discovering authenticity 

- Staying authentic while adjusting your energy 

- Figuring out what is likable about you 

- It’s not about you - it’s about the relationship 

- The three types of listening 

- Verbal, vocal, and visual community

- Minimizing language

- Mood memory 

- The value of referrals 

- Different levels of connectors 

- And other topics…

Michelle Tillis Lederman is a top networking expert and author. Her clients include government officials, scholars, and Fortune 500 companies, like Madison Square Garden, Citi, Johnson & Johnson, and Ernst & Young. Michelle is a firm believer in the power of relationships and has dedicated her career to teaching people how to communicate with confidence, clarity, and connection. 

She has delivered seminars internationally for fortune 500 companies, universities, high schools, and nonprofit organizations. She has written multiple books on likability and networking, including The Connector’s Advantage and The 11 Laws of Likability. 

Resources Mentioned:

Michelle’s Connector Quiz: https://michelletillislederman.com/connector-quiz/ 

Michelle’s Books: https://michelletillislederman.com/books/ 

Michelle’s Website: https://michelletillislederman.com/ 

Michelle’s LinkedIn: https://www.linkedin.com/in/communicationexpertspeaker/ 

Michelle’s Twitter: https://twitter.com/mtlederman 

Michelle’s Instagram: https://www.instagram.com/mtlederman/

Michelle’s Facebook: https://www.facebook.com/MichelleTillisLederman

Michelle’s Blog: https://michelletillislederman.com/blog/ 

Jim Kwik: From Broken Brain to Kwik Brain - Learn Faster and Improve Your Memory | E190: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000581371922 

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Are you scared of failure or rejection? Do you hold yourself back from following your dreams because you don’t want to fail? 

Hala Taha is proof that having a fear of failure is detrimental to success. After getting fired from two jobs and losing her opportunity to become a reality TV star, she focused her energy on hosting the Young and Profiting podcast, which is now a #1 Education podcast across all platforms. 

Today, we are listening to her tell her story on the Be Better podcast with Donald C. Kelly, a Top 29 Salesforce Influencer. Hala and Donald discuss Hala’s background in radio and her first entrepreneurial venture, The Sorority of Hip Hop. They talk about why Young and Profiting grew so quickly and how Hala willed Jordan Harbinger of The Art of Charm to become her mentor. Hala also reveals how she leveraged LinkedIn to grow her podcast. 

Topics Include:

- Hala’s background in radio 

- Transitioning into blogging 

- Getting scouted by MTV

- Quitting the entertainment industry 

- Leveraging entrepreneurial skills to become an intrapreneur 

- Why did Hala want to run Young and Profiting alone at first? 

- Why did Young and Profiting blow up? 

- Leveraging LinkedIn to grow YAP 

- Landing YAP’s first client, Heather Monahan 

- How did Jordan Harbinger become Hala’s mentor? 

- And other topics…

Hala Taha is the host of Young and Profiting Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the CEO of YAP Media, a full-service social media and podcast marketing agency for top podcasters, celebrities, and CEOs. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine.

Donald C. Kelly is the Founder and Chief Sales Evangelist of The Sales Evangelist, which aims to eliminate confusion from B2B selling so sales professionals can consistently hit their target each month. The Sales Evangelist offers instruction and courses on proven sales strategies. He hosts the Be Better podcast and The Sales Evangelist podcast. 

Sponsored By:

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Connect With Donald C. Kelly:

Be Better Podcast: https://podcasts.apple.com/us/podcast/be-better-bhgre/id1611029996 

The Sales Evangelist’s Website: https://thesalesevangelist.com/ 

The Sales Evangelist’s Podcast: https://thesalesevangelist.com/the-sales-evangelist-podcast/ 

Donald’s LinkedIn: https://www.linkedin.com/in/donaldckelly/ 

Donald’s Twitter: https://twitter.com/DonaldCKelly?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor 

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Thought leaders everywhere talk about the importance of being confident, but rarely do they explain how to develop true confidence that does not rely on external validation and praise. What steps can we take to develop true self-confidence?

Nicole Kalil is known as the “Leadership and Confidence Sherpa.” She hosts a top 2% podcast called ‘This Is Woman’s Work’ that helps women develop trust and confidence within themselves and develop healthy partnerships along the way. She’s also the author of Validation Is For Parking, which reveals how to develop internal trust and reclaim confidence. 

In this episode, Nicole breaks down what confidence truly is and why trusting yourself is a vital component of confidence. Her and Hala talk about how to redirect your thoughts to shed your need for validation and how to manage your head trash in a more uplifting, productive way. Additionally, they dig into the discrepancy in confidence between genders and how we can eliminate gender expectations by encouraging authenticity. 

Topics Include:

- Learning coaching from her dad

- Serving as Development Officer

- Choosing confidence over competence 

- The ‘Confidence Con’

- Validation addiction 

- What is true confidence? 

- Counteracting comparison and judgment

- Managing our ‘head trash’

- Making up a better story 

- Breaking trust with yourself

- Masculinity and femininity in the workplace

- Starting Woman’s Work 

- How does Nicole advocate for women?

- Eliminating gender expectations 

- Confidence in relationships 

- Confidence is a muscle 

- Some dangers of humility 

- Feel-good folder

- And other topics…

Nicole Kalil is an in-demand keynote speaker, leadership strategist, and respected coach with a passion for developing confidence and eliminating gender expectations. As a former Fortune 100 employee, she has coached hundreds of women in business, which gave her insight on what is and isn’t serving women and leaders within an organization. Her podcast, ‘This Is Woman’s Work,’ gives people actionable advice on strengthening confidence and changing the way we define ‘woman’s work.’ 

Nicole released her first book, Validation Is For Parking: How Women Can Beat the Confidence Con, on October 4, 2022, which serves as a guide for building internal trust, reclaiming confidence, eliminating the need for external validation, and breaking free from limiting beliefs. 

Resources Mentioned:

‘This Is Woman’s Work’ Podcast: https://nicolekalil.com/podcast 

Nicole’s Book, Validation Is For Parking: https://nicolekalil.com/book 

Nicole’s Website: https://nicolekalil.com/ 

Nicole’s LinkedIn: https://nicolekalil.com/ 

Nicole’s Instagram: https://www.instagram.com/nicolemkalil/?hl=en 

Nicole’s Facebook: https://www.facebook.com/nicolemkalil/ 

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We are continuing our highlight on negotiating and gaining influence with an interview from Alex Carter! Whether you are closing a six-figure business deal or convincing your spouse to plan a vacation for the upcoming year, we are constantly negotiating, and you can apply negotiation tactics to any conversation to meet your intended outcome. 

Alex Carter is a negotiation coach who works with Fortune 500 companies, the United Nations, and AmLaw 200. She helps companies refine their negotiation strategies by teaching them how to ask the right questions. Her highly-rated keynotes and workshops cover topics like strategic negotiation, self-advocacy, amplification, leadership, and executive presence. 

In this episode of YAPClassic, Hala talks to Alex about how to nail any negotiation. They discuss the most common negotiation pitfalls and how to avoid them. Alex reveals why silence and emotions can be used as secret weapons during negotiations and why we shouldn’t try to avoid either one. She also reveals what questions you should ask yourself when preparing for a negotiation. 

Topics Include:

- How Alex found her talent in negotiation 

- Why Alex wrote her book, Ask For More

- Alex’s most intense negotiation 

- Alex’s definition of negotiation 

- Window vs. mirror question 

- “Tell me”: the two magic words 

- Landing the plane 

- The power of silence 

- Mirroring others 

- The first steps of a negotiation 

- Is it criticism or sexism? 

- Avoiding common negotiation pitfalls 

- Using feelings to your advantage 

- And other topics…

Alex Carter is an internationally-renowned negotiation coach who is passionate about helping people reach their full potential through refining their negotiation skills and knowing how to ask the right questions. She is a Clinical Professor of Law and Director of the Mediation Clinic at Columbia Law School and a celebrated keynote speaker. She also offers digital courses that help individuals take their goals to the next level.

She authored Wall Street Journal bestseller Ask For More: 10 Questions to Negotiate Anything, which outlines effective negotiation strategies that are applicable in any situation. 

Resources Mentioned:

YAP episode #86: https://podcasts.apple.com/us/podcast/86-negotiate-anything-with-alexandra-carter/id1368888880?i=1000496072628 

Alex’s Book, Ask For More: https://alexcarterasks.com/book/ 

Alex’s Website: https://alexcarterasks.com/ 

Alex’s LinkedIn: https://www.linkedin.com/in/alexandrabcarter/ 

Alex’s Instagram: https://www.instagram.com/alexandrabcarter/ 

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Most people have had an inkling to start a YouTube channel, but don’t know what it takes to run and grow one. In fact, the average YouTube growth rate is 1,000 subscribers in 22 months. How do you build a sustainable channel that organically attracts consistent viewers?

Evan Carmichael has been running an entrepreneurial YouTube channel since 2008. He has garnered over 3.5 million subscribers and 500 million total video views. His goal is to help 1 billion entrepreneurs. 

In this episode of YAP Classic, Evan gives Hala some insider tips on building and growing a successful YouTube channel, such as designing engaging thumbnails, conducting split tests, and utilizing end cards. He talks about how to overcome shyness and anxiety as a content creator. Hala and Evan also discuss ways to eliminate negativity from your life and gain confidence in the face of insecurity. 

Topics Include:

- Evan’s goal of helping 1 billion entrepreneurs 

- Purpose comes from Pain 

- Learning from Bill Gates

- Combining talent with hard work 

- Evan’s advice for people who don’t believe in themselves

- Eliminating negativity 

- Continuing Zig Ziglar’s legacy 

- Transitioning to YouTube

- Evan’s YouTube growth strategies 

- Overcoming awkwardness and anxiety 

- Tips for building a popular YouTube channel

- How to use an end card

- What is a split test? 

- Hacks for YouTube advertising 

- How long should your YouTube videos be? 

- And other topics…

Evan Carmichael is an entrepreneurial coach, author, speaker, and venture capitalist. He hosts a popular entrepreneurial YouTube channel that boasts over 3.5 million followers, where he interviews top entrepreneurs like Tony Robbins, Ed Mylett, and Oprah Winfrey. He offers courses through his company, Evan Carmichael Communications Group. He has written four books, including Built to Serve and The Top 10 Rules for Success.

Evan was named one of the World’s 40 Social Marketing talents by Forbes. He was also put on Inc.'s list of 100 Greatest Leadership Speakers and named one of their 25 Social Media Keynotes Speakers you Need to Know. 

Resources Mentioned:

YAP episode #60: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000469316006 

Evan’s YouTube Channel: https://www.youtube.com/user/ModelingTheMasters 

Evan’s Books: https://www.amazon.com/Evan-Carmichael/e/B01JJZTIHM%3Fref=dbs_a_mng_rwt_scns_share 

Evan’s Website: https://believe.evancarmichael.com/homepage 

Evan’s LinkedIn: https://www.linkedin.com/in/evancarmichael/?originalSubdomain=ca 

Evan’s Instagram: https://www.instagram.com/evancarmichael/ 

Evan’s Twitter: https://twitter.com/evancarmichael?lang=en 

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One of the most common questions we ask ourselves is “am I happy?” Am I happy in this job? Am I happy in this relationship? Am I happy living in this city? 

But what does happiness actually entail? How do we achieve true happiness? 

When it comes to learning more about happiness, the best person to talk to is Arthur C. Brooks. Arthur is a social scientist who specializes in the science of human happiness. He is the bestselling author of 12 books that cover topics like human happiness and economic opportunity. He also hosts the “How to Build a Happy Life with Arthur Brooks” podcast and writes columns on happiness and human behavior for The Atlantic. 

In this episode of YAP, Hala talks to Arthur about what true happiness consists of and why so many people are unhappy. They discuss how to turn trauma into happiness and healthy ways to manage negative emotions. Arthur also describes the difference between fluid and crystalized intelligence and why we should pivot from fluid to crystalized intelligence during the latter half of our lives in order to stay motivated and avoid burnout. 

Topics Include:

- Why did Arthur start studying happiness? 

- Arthur’s inspiration for his book, The Plane Story

- The myth of happiness

- What happens when you turn 40?

- Fluid vs. crystalized intelligence

- Keeping our brains healthy 

- 4 types of career 

- Striver’s curse

- What is happiness? 

- The importance of finding your why 

- Turning trauma and failure into happiness

- Habits of the happiest people

- Managing anger and other negative emotions

- The beauty (and danger) of rumination 

- And other topics…

Arthur C. Brooks is a behavioral social scientist with a focus on human happiness. He is the William Henry Bloomberg Professor at the Harvard Kennedy School and Professor of Management Practice at the Harvard Business School. Before joining the Harvard faculty in 2019, he served as president of the American Enterprise Institute, one of the world’s leading think tanks. is the author of 12 books, including the #1 New York Times bestseller "From Strength to Strength.” He gives more than 100 speeches each year around the U.S., Europe, and Asia. 

Alongside his podcast and his articles in The Atlantic, Arthur served as the subject of the 2019 documentary film “The Pursuit,” which Variety named one of the “Best Documentaries on Netflix” in August 2019. He was also selected as one of Fortune’s “50 World’s Greatest Leaders.” 

Resources Mentioned:

Arthur’s Articles in The Atlantic: https://www.theatlantic.com/author/arthur-c-brooks/ 

The “How to Build a Happy Life with Arthur Brooks” Podcast: https://arthurbrooks.com/podcast/ 

Arthur’s Books: https://arthurbrooks.com/books/ 

Arthur’s Website: https://arthurbrooks.com/ 

Arthur’s LinkedIn: https://www.linkedin.com/in/arthur-c-brooks/

Arthur’s Twitter: https://twitter.com/arthurbrooks 

Arthur’s Instagram: https://www.instagram.com/arthurcbrooks/

Arthur’s Instagram: https://www.facebook.com/ArthurBrooks/

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We’re told from a young age that we should follow our dreams and do what we love. However, too many people give up after their first roadblock or abandon their dreams altogether. When we leave our passions behind or stop trying, we are building an unfulfilling life for ourselves. 

What does it look like to follow your dreams, even if those dreams keep changing? 

Hala Taha is the perfect example of somebody who reached for the stars in everything she did, and sometimes fell right back where she started. Instead of giving up, she adjusted her path with the skills she acquired and built a new dream for herself. 

Now, she’s her own boss with a thriving company and she hosts the #1 Education podcast across all platforms. 

In this YAP Replay, the host of the Follow Your Dream podcast, Robert Miller, talks to Hala about how she rebuilt her life again and again. They discuss the rejections she has faced in her career and what led her to make specific career choices and pivots. They also talk about how Hala’s life is calming down after half a decade of hustling. 

Topics Include:

- How it feels for Hala to be living her dreams 

- Hala’s start at HOT97

- Why did Hala leave HOT97? 

- The Sorority of Hip Hop 

- Hala’s experience with MTV

- Working at Hewlett-Packard alongside getting her MBA 

- How her tech skills accelerated her career

- Starting Young And Profiting podcast and YAP Media 

- What’s next for Hala? 

- And other topics…

Hala Taha is the host of Young and Profiting Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the CEO of YAP Media, a full-service social media and podcast marketing agency for top podcasters, celebrities, and CEOs. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine.

Robert Miller is a musician and host of the Follow Your Dream podcast. His band, Project Grand Slam, has released 11 albums, including a Billboard #1. They’ve streamed to over 50,000 Facebook fans and they’ve opened for several major artists, including Edgar Winters, Blues Traveler, Boney Jones, and Mindi Abair. 

His podcast, Follow Your Dream, has a five-star rating with listeners in 200 countries. He also wrote the Follow Your Dream handbook to accompany the Follow Your Dream podcast, an Amazon #1 Bestseller that inspires people to reach for the stars. 

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Connect With Robert Miller:

Project Grand Slam: https://www.projectgrandslam.com/ 

Follow Your Dream Podcast: https://www.followyourdreampodcast.com/ 

The PGS Store: https://thepgsstore.com/ 

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The rise of social media has made it easier than ever to seek out other job opportunities. Hence, countless people are seeing all that the job market has to offer and they’re leaving their jobs to pursue something that is better aligned with their personal values. 

When it comes to value alignment in the workplace, there are few people as knowledgeable as Kathryn Minshew. Kathryn’s goal is to help people find careers that are aligned with their preferences and hobbies and assist companies in solidifying their company culture in order to attract the right employees.

In this episode, Kathryn and Hala discuss some hot topics in career news, like quiet quitting and shift shock. They talk about how to pull yourself out of burnout at work and what it means to work in alignment with your values. Additionally, Kathryn explains how to evaluate a company’s culture before working there and how to know when it’s time to quit your current job. 

Topics Include:

- Kathryn’s early passion for politics and international relations 

- The effects of The Great Resignation 

- The shifting power dynamic between workers and employers 

- Quiet quitting 

- The two approaches to work 

- Pulling yourself out of burnout at work 

- Shift shocks 

- How to evaluate company culture 

- The cost of quitting 

- How do you know when to quit your job? 

- Refining your résumé

- And other topics…

Kathryn Minshew is the co-founder and CEO of The Muse, which supports over 75 million people looking to build fulfilling careers and helps employers attract employees that align with their organization’s core values. The Muse was named one of Fast Company’s 50 Most Innovative Companies worldwide and the #3 Most Innovate Company for Enterprise. Prior to starting The Muse, Kathryn assisted in introducing the HPV Vaccine in Rwanda with the Clinton Health Access Initiative. 

She released her first novel, The New Rules of Work, in 2017, which helps its readers land a job that aligns with their values through quick exercises, personal advice, and actionable tips. It was a Wall Street Journal national bestseller.

Resources Mentioned:

The Muse’s Website: https://www.themuse.com/ 

Kathryn’s Book, The New Rules of Work: https://www.kminshew.com/book-the-new-rules-of-work 

Kathryn’s Website: https://www.kminshew.com/ 

Kathryn’s LinkedIn: https://www.linkedin.com/in/kathryn-minshew/

Kathryn’s Instagram: https://www.instagram.com/kminshew/ 

Kathryn’s Twitter: https://twitter.com/kmin 

Kathryn’s Facebook: https://www.facebook.com/minshew

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When we enter a negotiation of any kind, we have to consider much more than what we are saying. There are countless factors that go into a negotiation’s success, such as your body language, your tone of voice, and the way you frame information. By paying close attention to all verbal and nonverbal factors of a negotiation, you improve the likelihood of getting the outcome you want. 

Chris Voss is a globally-renowned negotiation coach who founded The Black Swan Group, where he’s using his many years of experience in international crises and high-stakes negotiations to teach people and businesses how to better negotiate and refine their communication styles. 

This episode of YAP Snacks follows up on Best of Chris Voss, World’s Top Negotiation Expert \ Part 1 by sharing more of Chris’s negotiation tips and tricks. It will feature topics like tactical empathy, handling accusations, and the illusion of control. Stay tuned to find out more about refining your communication style to get what you want in everyday negotiations! 

Topics include:

- Tactical empathy

- The magic words, “that’s right”

- Handling accusations

- Body language tricks

- Is control an illusion?

- And other topics…

Sponsored by:

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There are two types of entrepreneurs: those who copy other people’s businesses and those who create an entirely new market.

When you disrupt an existing market, you run the risk of being lumped in with your competitors. For example, you can probably name five of your local coffee shops off the top of your head. 

While some entrepreneurs thrive off of copying other business ideas, the most successful businesses are the ones who solve a problem that nobody else has solved. If your business idea is completely original, then whoever needs your product will come to you because nobody else is filling that hole in the market. 

Over the years, Jim McKelvey has become an expert at building businesses that solve problems no one else is addressing. He has founded several groundbreaking businesses like Square and LaunchCode, both of which fill a hole in their respective markets. 

In this episode of YAP Classic, Hala and Jim break down the two different types of entrepreneurs. Jim tells Hala about how he met Jack Dorsey, co-founder of Square and Twitter. They also talked about why money is a weak motivator in entrepreneurship and how Jim and Jack survived an attack from Amazon. 

Topics Include:

- The impact of his mother’s suicide 

- Jim’s relationship with social media

- ‘Don’t do’ list 

- How does Jim define entrepreneurship? 

- Pros of copying someone 

- Our copy-centric world

- Becoming aware of solvable problems

- Why money is a weak motivator

- How Jim met Jack Dorsey

- Age bias

- Starting Square

 - The Innovation Stack 

- Competing successfully against Amazon 

- Writing The Innovation Stack 

- And other topics…

Jim McKelvey is a serial entrepreneur who co-founded Square. He also founded Invisbily, LaunchCode, and Third Degree Glass Factory. He still serves as the owner of all seven companies he started, but does not hold a leadership position at any of them. In 2017, he was appointed as an independent director of the Federal Reserve Bank of St. Louis. 

He’s the author of three books, the most popular being The Innovation Stack, an inside look into the world of entrepreneurship that details Square’s battle with Amazon. He also wrote The Birth of Baking, a graphic novel about The Bank of America’s conception, and The Art of Fire, a beginner’s guide to glassblowing. 

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Resources Mentioned:

YAP episode #69: https://podcasts.apple.com/us/podcast/69-the-innovation-stack-with-jim-mckelvey/id1368888880?i=1000478091591 

Jim’s Book, The Innovation Stack: https://www.jimmckelvey.com/books/ 

Jim’s Website: https://www.jimmckelvey.com/ 

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The Digital Age has changed the way we exchange and retain information. Every day, 2.5 quintillion bytes of new data are created. We are publishing and exchanging more information than any other time in history. 

So why do so many people lack the motivation to learn new things? 

When it comes to brain health and strengthening the mind, there is no one better to talk to than Jim Kwik. 

Jim suffered a traumatic brain injury at five years old. Throughout childhood, he was labeled the boy with a broken brain. However, once he learned that genius is built, not born, he began studying the way that the brain works and how we can consciously retrain it to weed out limiting beliefs and conditioning. Now, he is recognized as a leading brain expert who has helped hundreds of individuals and organizations to reach their full potential by optimizing their brain health. 

In this episode of YAP, Hala and Jim talk about how to take hold of your brain health. Jim described how his childhood led him to learn about brain health and how his first mentor taught him the power of knowledge. They discuss the importance of remembering people’s names and some tricks that Jim uses to remember every person’s name in a crowd. They also talk about the four ways that the digital age is impacting our cognitive functioning. 

Topics Include:

- Jim’s traumatic brain injury 

- What is a lie? 

- Jim’s mentor 

- How did Jim start learning about the brain? 

- Jim’s motivation formula: P x E x S3 

- Training your brain 

- Do we only use 10% of our brains? 

- Genius is built 

- Getting better at remembering names 

- The Four Horseman of the Mental Apocalypse

- And other topics…

Jim Kwik is one of the world’s top brain coaches. He started Kwik Learning in 2001, which features a myriad of online courses in memory recall, improved reading comprehension, study habits, and overthinking. It is used in more than 190 countries worldwide. He’s also the author of the New York Times bestseller Limitless and host of the Kwik Brain podcast. Through keynote speeches, he reaches in-person audiences totaling more than 200,000 every year, as well as online videos totaling hundreds of millions of views. 

He has spent the past 30 years helping people upgrade their brains. He taught his learning techniques in top universities like NYU, Harvard, Columbia, Stanford, and Singularity. He has also worked with executives and employees from companies like Nike, GE, Zappos. SpaceX, and Virgin.   

Resources Mentioned:

Jim’s Book, Limitless: https://www.limitlessbook.com/ 

The Kwik Brain podcast: https://www.jimkwik.com/podcast 

Kwik Learning: https://kwiklearning.com/ 

Jim’s Website: https://www.jimkwik.com/ 

Jim’s LinkedIn: https://www.linkedin.com/in/jimkwik/ 

Jim’s Facebook: https://www.facebook.com/jimkwikofficial 

Jim’s Twitter: https://twitter.com/jimkwik 

Jim’s Instagram: https://www.instagram.com/jimkwik/?hl=en 

Sponsored By: 

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There are several common misconceptions about generating wealth. For example, many people believe that becoming an expert in one skill will set them up for success, when in reality, having multiple skills under your belt will give you a unique portfolio that is more desirable to employers and customers. 

Additionally, too many young people let thousands of dollars go to waste by sitting in a savings account. In today’s economy, investing is necessary to generate lasting wealth. 

Hala’s wide range of desirable skills led her to organically start and grow YAP Media and she interviews top investing experts on YAP, so she was invited to speak on the Young Money with Tracey Bissett podcast. 

Tracey is the founder and Chief Financial Fitness Trainer of Bissett Financial Fitness Inc., where she educates and empowers individuals, notably young people, to take control of their finances with confidence. She has worked with thousands of individuals and entrepreneurs to secure the financing they needed. 

Hala appeared on Young Money with Tracey Bissett to talk about how to set yourself up for financial success by diversifying your skill set and making smarter decisions with your money. They discussed the dangers of letting your money sit untouched in a savings account and how to test your business ideas before investing too much capital in them. They also talked about Hala’s first jobs and how she acquired useful skills working in a variety of vastly-different occupations.  

Topics Include: 

- Hala’s role as CEO of YAP Media 

- Hala’s first jobs 

- Talent stacking 

- Investing when you’re young 

- Don’t let your money sit untouched in a savings account

- The birth and growth of YAP Media 

- Testing your business ideas

- Leveraging assets 

- Hala’s advice on retraining your mind 

- And other topics…

Hala Taha is the host of Young and Profiting Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the CEO of YAP Media, a full-service social media and podcast marketing agency for top podcasters, celebrities and CEOs. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine.

Tracey Bissett is a financial professional with 20 years of experience in the financial services industry. She is the founder and Chief Financial Fitness Trainer of Bissett Financial Fitness Inc. and she formerly served as executive at TD Bank, one of Canada’s Big 5 Banks. She is a full-time professor in the financial services faculty within the Business School of Centennial College. She leads speaking engagements on financial topics and is the Executive Producer and Host of the Young Money Podcast.

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Lands End - Go to business.LandsEnd.com/YAP and use promo code YAP for 25% off.

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Connect With Tracey Bissett:

Bissett Financial Fitness’s Website: https://www.bissettfinancialfitness.com/ 

Young Money Podcast: https://ymwithtraceybissett.libsyn.com/ 

Tracey’s LinkedIn: https://www.linkedin.com/in/traceybissett/ 

Tracey’s Instagram: https://instagram.com/bissettfinfit?igshid=Y2ZmNzg0YzQ= 

Tracey’s YouTube Channel: https://www.youtube.com/c/traceybissettthemoneycoachforentrepreneurs/about 

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Regret is one of the most common negative emotions we experience as humans. Yet, most people are reluctant to explore or even talk about their regrets with others because of the growing ‘no regrets’ philosophy that demonizes the presence of regret. 

However, when used properly, regret can be a powerful tool by illuminating where our values and priorities lie, which can help us avoid making the same mistakes in the future. 

If you want to transform your regrets into actionable advice and change the way you live your life, you won’t want to miss this interview with Daniel Pink, bestselling author and expert on regret. 

Daniel is the author of five books, most recently The Power of Regret, which outlines how regret can reveal the pathway to living our best life. He is also the creator of The American Regret Project and The World Regret Survey, which have interviewed thousands of people about their biggest regrets in life. 

In this episode of YAP, Daniel and Hala talk about why we need regret and what it can teach us. They dive into the four foundational regrets and why people experience regrets of inaction far more than regrets of action. They discuss how to reframe your self-talk in order to cultivate compassion for yourself and how to consult your future self to make informed decisions. 

Topics Include:

- “Me search” 

- How we process regret 

- Counterfactuals 

- The only people who don’t have regrets 

- Why do we need regret? 

- The problem with the ‘no regrets’ worldview 

- The American Regret Project 

- The World Regret Survey 

- Four foundational regrets 

- Why we should push past awkwardness 

- Regrets of action vs. inaction 

- Consulting your future self 

- Mental subtraction 

- And other topics…

Daniel Pink is a bestselling author, keynote speaker, and thought leader. In 2011, he was named one of Thinkers50’s top 50 most influential minds. He was also the host and co-executive of the television series “Crowd Control,” a National Geogrpahic program about human behavior that aired in more than 10 countries. He also hosts a popular master class on sales and persuasion. 

He has written for several notable publications, including Fast Company, The Sunday Telegraph, The New York Times, Harvard Business Review, The Atlantic, Slate, and Wired.  

He is the author of seven books, the latest being The Power of Regret: How Looking Backward Moves Us Forward. His books cover topics like business, work, creativity, and behavior. They have won multiple awards, have been translated into 42 languages, and have sold millions of copies around the world. 

Resources Mentioned:

YAP episode #50: https://podcasts.apple.com/us/podcast/50-the-science-of-perfect-timing-with-daniel-pink/id1368888880?i=1000459718753 

Daniel’s Website: https://www.danpink.com/ 

Daniel’s Book, The Power of Regret: https://www.danpink.com/the-power-of-regret/ 

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Negotiations don’t always take place in a conference room. A negotiation is simply a discussion where both parties come to an agreement, so we are negotiating all the time. Something as small as talking to family about who’s bringing what to Christmas dinner is a negotiation! 

And negotiations are not entirely verbal. Whether we realize it or not, we are influencing every negotiation with how we present ourselves. 

Through paying more attention to our body language, our word choice, and the way we frame information, we can intentionally evoke more information from others, which can help us establish trust and build stronger relationships! 

This episode of YAP Snacks will feature several pieces of negotiating advice from Chris Voss, a former FBI hostage negotiator and CEO of The Black Swan Group, where he’s using his extensive career in international crisis mitigation and high-stakes negotiation situations to teach people how to better negotiate and refine their communication style. 

Stay tuned to find out more about refining your communication style to get what you want in everyday negotiations! 

Topics include:

- Tone of voice

- Mirroring

- Emotional labeling

- How to use the words ‘I’m sorry’

- What does the word ‘fair’ really mean?

- Why you shouldn’t match people’s energy

- Lying to gain influence

- And other topics…

Sponsored by - 

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How many times have you set a goal for yourself that you didn’t follow through on? How many ideas are swirling around in your head, waiting to be brought to life? 

Too often, we keep our goals trapped inside our minds. We have a vivid image of what we want, but because we don’t know how to get there, we don’t try. 

Casper Craven came onto YAP to talk about how to set massive goals for ourselves and follow through with them. Caspar has sailed around the world twice, so he is well-versed in turning the impossible into the possible. He has also built several million-dollar companies and delivers keynotes on motivation, goal setting, work/life balance, mental health, and resilience. 

In this episode of #YAPClassic, Hala and Caspar talk about how to hold yourself accountable for achieving your goals. He gave tips on how to handle criticism constructively and why deadlines are crucial when starting ambitious new projects. He also revealed one of his best memories from his journey with his family, some of the challenges they ran into, and how they overcame them. Finally, he told Hala about how to build meaningful core values both in your company and in your home. 

Topics Include:

- Caspar’s life before setting sail around the world 

- How did he and his wife save their marriage? 

- Why deadlines are always necessary 

- Making your goals public 

- Dealing with criticism 

- Using business values in family life 

- Building meaningful company values 

- Caspar’s best memories from sailing around the world 

- Challenges at sea 

- Channeling family values amid crises 

- Developing emotional resilience 

- And other topics…

Casper Craven is a serial entrepreneur and motivational and teamwork keynote speaker. He is a leading authority in achieving bold goals and a passionate advocate of high-performance teamwork. He became an entrepreneur at 14 years old, catching crabs and lobsters. By 16, he was shipping out half a ton of crabs every week. Since then, he has built and led teams of all sizes. He spent more than 10 years in Professional Services, including five years at KPMG Corporate Finance. During his five years of travel preparation, he built three $1 million businesses - one of which he sold for a seven-figure sum while sailing across the Pacific Ocean. 

He has sailed around the world twice, the first time on a trophy-winning race yacht and the second with his wife and three children, who were all under the age of ten at the time. He wrote his first book, Where The Magic Happens, about the process of planning and executing his family’s global adventure. 

Resources Mentioned:

YAP episode #14: https://podcasts.apple.com/us/podcast/14-anchor-your-success-with-caspar-craven/id1368888880?i=1000427679742 

Caspar’s Website: https://www.casparcraven.com/ 

Caspar’s LinkedIn: https://www.linkedin.com/in/casparcraven/ 

Caspar’s Instagram: https://www.instagram.com/cravencaspar/ 

Caspar’s Facebook: https://www.facebook.com/casparcraven

Caspar’s Twitter: https://twitter.com/casparcraven 

Caspar’s book, Where The Magic Happens: https://www.amazon.com/Where-Magic-Happens-Family-Changed/dp/1472949919 

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Too many people are stuck in the past: old ideas, old technologies, and old ways of living. When we don’t embrace change, we don’t grow or evolve. Accepting change and using it to fuel our growth is one of the most important things we can do for ourselves in every area of our lives. 

But how can we resist our natural inkling toward predictability and become comfortable with change? 

To answer that question, Hala invited Jason Feifer, a champion of change, onto Young and Profiting podcast. Jason is the editor-in-chief of Entrepreneur magazine. He hosts two podcasts that focus on how to take hold of change and use it to your advantage. He’s also the author of the newly released book, Build For Tomorrow, which outlines how to use the power of change to your advantage using wisdom from some of the brightest minds in the world. 

In this episode of YAP, Hala and Jason talk about how entrepreneurial thinking differs from the rest of the population, and how embracing entrepreneurial thinking can help you find more opportunities that you wouldn’t otherwise have seen, even if you’re not an entrepreneur. They explain how to stack your skills in order to open new doors for yourself, why we resist change, and how humanity has resisted change throughout history. He also explains how we can use failure as data and view new situations as temporary experiments rather than permanent commitments. 

Topics Include:

- How well do you really know your audience? 

- Why Jason renamed one of his podcasts 

- Opportunity Set B

- Parkinson’s Law 

- Seeing loss as opportunity

- Viewing opportunities as temporary experiments 

- Defining traits of an entrepreneur 

- Using failure as data 

- The truth about time management 

- The 1907 Teddy bear crisis

- Jason’s actionable advice for becoming more profitable 

- And other topics…

Jason Feifer is the Editor in chief of Entrepreneur Magazine and champion of change. He has led an extensive career as a journalist, working at publications such as Fast Company, Men’s Health, and Maxim Magazine. He hosts two podcasts: Build For Tomorrow and Problem Solver. 

Earlier this year, he released a book called Build For Tomorrow that outlines how humanity has rejected and embraced change over time. His goal is to help you become more resilient and adaptable in a world of constant change — so you can seize new opportunities before anyone else does!

Resources Mentioned:

YAP Episode #70: https://open.spotify.com/episode/0wszw3paKqkACnvoKtXvq9?si=n8uPhrbxSEyYzJp7tCB7aw 

Build For Tomorrow podcast: https://www.jasonfeifer.com/build-for-tomorrow/ : 

Jason’s website: https://www.jasonfeifer.com 

Jason’s Book, Build For Tomorrow: https://www.jasonfeifer.com/book/ 

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Join Hala and YAP Media’s production manager, Jason Ames, as Hala dives into how she entered the podcasting space, how she landed big guests in YAP’s early days, and how to properly speak on air. She also gives marketing and branding advice to anyone interested in starting their own podcast. 

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Think about some of the most successful brands in the business: Amazon, Tesla, Etsy… the list goes on. They all have certain qualities in common: they took a unique approach to an existing category of products and services and they continued to innovate and grow their brand to meet the changing needs of their customers. 

When it comes to developing your brand, there is no one better to learn from than David Aaker. David is a brand consultant and strategist who is known as the “Father of Modern Branding.” His book, Brand Relevance: Making Competitors Irrelevant, was named among the "Ten Marketing Books You Should Have Read" by Advertising Age in 2011 and named one of the top 3 marketing books of the year by Strategy and Business. 

In this episode of YAP, David and Hala talk about how to build brand loyalty and keep your brand relevant. He explained how to dominate subsections of existing product categories rather than trying to build entirely new ones and gave examples of businesses that are dominating their industries. They talked about how the digital age is affecting the process of product innovation and how to elevate your brand by aligning it with a mission. 

Topics Include:

- The problem with the BDG model of strategy 

- The pillars of the Aaker Model 

- What is brand loyalty? 

- Brand relevance 

- How to lose relevance 

- David’s latest book

- What is a game-changing subcategory? 

- Which businesses are properly dominating their industries? 

- Must-haves vs. parody must-haves

- Finding the right subcategory 

- Creating barriers for your competition 

- Disruptive innovation

- The digital age’s impact on subcategory growth

- Elevating your brand by connecting it with a higher purpose 

- David’s secret to profiting in life

- And other topics…

David Aaker is a brand strategist who is known as the Father of Modern Branding. He serves as Vice-Chair at Prophet, which helps clients grow in the face of disruption. David is an active branding consultant, Professor Emeritus at the Haas School of Business and UC Berkeley. He is a revered speaker and thought leader. His books have been translated into 18 languages and have sold over 1 million copies. He has also developed several well-known marketing and branding concepts such as the Aaker brand vision model. 

In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing. In 2020, he was the recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.

Sponsored By:

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Resources Mentioned:

David’s Latest Book: Owning Game-Changing Subcategories 

Prophet’s Website: https://www.prophet.com/ 

David’s LinkedIn: https://www.linkedin.com/in/davidaaker/ 

YAP’s interview with Marietta Crawford: https://podcasts.apple.com/us/podcast/79-tell-your-brand-story-and-transform-your-career/id1368888880?i=1000490554815 

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True success doesn’t come from wishful thinking. It comes from dedication, grit, and lots of time to live the life of your dreams. 

Hala Taha, host of Young and Profiting podcast, built her empire by sacrificing four years of travel, fun, and relaxation to hustle. Now, she’s running a $4 million company while hosting the #1 Education podcast across all platforms. 

In this episode, we are replaying Hala’s interview on The Tim Castle Show, where they discussed Hala’s career progression, her outlook on rejection, and how she built YAP Media into the powerhouse it is today. She also gives advice on how to break into the podcast industry and how to rewire your mind to reach your goals. 

Topics Include: 

-Hala’s background in singing, songwriting, and radio 

-How did Hala end up starting YAP? 

-Hala’s outlook on rejection 

-Skill stacking 

-How Hala ran YAP while working a separate full-time job 

-Leaving Disney 

-Hala and her family’s experiences with COVID-19 

-How Hala attracted YAP’s first clients 

-Why most people can’t break into the podcast industry 

-Permission-based marketing 

-The secrets of growing a podcast 

-Hala’s helpful habits 

-The danger of humility 

-How to rewire your mind to open the doors to new opportunities 

-And other topics…

Hala Taha is the host of Young and Profiting Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the CEO of YAP Media, a full-service social media and podcast marketing agency for top podcasters, celebrities, and CEOs. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine.

Tim Castle is a success coach, speaker, and bestselling author. He works with clients on topics like mindset, performance, sales, leadership, and self-improvement. He is an advisor to startups on the Blue Chilli HeathTech Program and The Stockland Accelerator. He is also a Mentor to She Starts Accelerator for female entrepreneurs and serves as Head of Sales for a mobile technology business across the Asian region. His podcast, ‘The Tim Castle Show’ interviews courageous people who doing inspirational things around the world. 

Sponsored By:

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Constant Contact - Go to constantcontact.com to get started for free today

The Jordan Harbinger Show - Head to jordanharbinger.com/start to get started today!

Connect With Tim Castle:

The Tim Castle Show: https://www.timjscastle.com/podcast 

Tim’s Books: https://www.timjscastle.com/negotiation 

Tim’s Website: https://www.timjscastle.com/ 

Tim’s LinkedIn: https://www.linkedin.com/in/timcastle3/ 

Resources Mentioned:

Dr. Jack Schafer’s Book: The Like Switch 

Chris Voss’s Book: Never Split The Difference 

Robert Greene’s Book: The Laws of Human Nature 

More About Young and Profiting

Download Transcripts - youngandprofiting.com  

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Leave a Review - ratethispodcast.com/yap

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Follow Hala Taha

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Learn more about YAP Media Agency Services - yapmedia.io/

Join Hala's LinkedIn Masterclass - yapmedia.io/course 

Are you ready to build a better world? 

How do we dig ourselves out of this hyper-individualistic hole?

When it comes to cultivating a mindset that focuses on serving the collective alongside the individual, there is no one better to talk to than Yancey Stricker. Yancey is the co-founder of Kickstarter and the creator of the strategic decision-making method, Bentoism, which offers an alternative approach to making decisions that mindfully consider our current self, the people around us, our future selves, and the people we will be surrounded by in the future. 

In this episode of #YAPClassic, Yancey and Hala talked about the components of Bentoism and how to use to make more informed decisions in any scenario. They discuss Kickstarter’s come-up story and why they initially had trouble getting investors on board. He described what it was like to co-found Kickstarter with no business experience and how that led to imposter syndrome. 

They also talk about the dangers of embracing financial maximization, The Bento Society, and Yancey’s predictions for the next several years of our society.

Topics Include:

- Yancey’s experience getting bullied 

-Yancey’s early career as a writer 

-Where the idea for Kickstarter began 

-Co-founding Kickstarter with no business experience 

-Imposter syndrome 

-What is a PBC? 

-Financial maximization 

-Other ways to measure business success 

-Roles models and their effects on society 

-The characteristics of Bentoism 

-The Bento Society 

-How Telsa embodies the “future us” mindset 

Yancey Strickler is an author, entrepreneur, and creator of Bentoism. He co-founded Kickstarter in 2009 with Perry Chen and Charles Adler. He also co-founded Metalabel and the artist resource The Creative Independent. 

Yancey began his career as a music critic writing for Pitchfork, Spin, and The Village Voice, and he later created the record label eMusic Selects. 

Yancey has a lot of ideas on improving the world by realigning our motives to better serve the world around us and how we can measure value and success with metrics other than profit. 

He’s also the author of This Could Be Our Future: A Manifesto for a More Generous World, which outlines how we built this hyper-individualistic society and how we can change course. 

Sponsored By:

Resources Mentioned:

YAP Episode #81: https://podcasts.apple.com/us/podcast/81-bentoism-for-a-better-world-with-yancey-strickler/id1368888880?i=1000492019933 

Yancey Stricker’s Website: https://www.ystrickler.com/ 

Bentoism’s Website: https://bentoism.org/ 

Weekly Bento Talks: https://bentoism.org/blog/the-weekly-bento 

Yancey’s LinkedIn: https://www.linkedin.com/in/yancey-strickler-486b4557/?originalSubdomain=ca 

Yancey’s Instagram: https://www.instagram.com/ystrickler/?hl=en 

Yancey’s Twitter: https://twitter.com/ystrickler?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor 

More About Young and Profiting

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Learn more about YAP Media Agency Services - yapmedia.io/

Join Hala's LinkedIn Masterclass - yapmedia.io/course 

When it comes to making customers happy, there is no one more knowledgeable than Fred Reichheld. Fred is one of the world’s leading experts on customer and employee loyalty. He created the Net Promoter Score, or NPS, which measures your customers’ experiences and satisfaction with your brand. NPS is used by two-thirds of the Fortune 1000. 

In this episode, Hala asks Fred about the Net Promoter Score and its three categories. They talk about how some of the biggest companies use NPS and how to encourage a customer-centered culture within your organization. They also talk about how to use customer referrals to innovate your product and the earned growth metric. 

Topics Include:

- Why Fred has worked at Bain & Company since 1977 

- Being successful without being an entrepreneur 

- Net Promoter Score 

- Qualities of the best companies 

- The Golden Rule 

- Loving your customers 

- Using referrals to innovate

- Using top NPS scores to invest 

- The Flywheel Effect 

- Earned growth metric

- Fred’s book, Winning On Purpose 

Fred Reichheld is the world’s leading expert on customer loyalty. He is the creator of the net promoter system, which was used by companies worldwide to increase their customer retention rate. He has been named ‘the high priest of customer loyalty’ by The Economist. He is a bestselling author of multiple books, including his most recent release, Winning On Purpose, which teaches leaders how to inspire customer love within their own teams. 

He has worked for Bain & Company since graduating from college in 1977. He founded Bain’s Loyalty principle, which helps companies achieve results by focusing on customer loyalty and improving customer retention levels.

Sponsors:

Indeed - Visit Indeed.com/YAP to start hiring now.

Constant Contact - Go to constantcontact.com to get started for free today

The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Resources Mentioned:

Fred’s LinkedIn: https://www.linkedin.com/in/fredreichheld/ 

Bain & Company’s Website: https://www.bain.com/our-team/fred-reichheld/ 

Fred’s Twitter: https://twitter.com/FredReichheld

Fred’s Facebook: https://www.facebook.com/people/Fred-Reichheld/100011364038688/ 

Fred’s Instagram: https://www.instagram.com/reichheldfred/ 

His book, Winning On Purpose: https://www.facebook.com/people/Fred-Reichheld/100011364038688/ 

Net Promoter System’s website: https://www.netpromoter.com/know/ 

More About Young and Profiting

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Follow Hala Taha

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Learn more about YAP Media Agency Services - yapmedia.io/

Join Hala's LinkedIn Masterclass - yapmedia.io/course 

Since the 1970s, we have viewed business as a way to make money, not make a difference. However, the way we view the role of business is changing. Some of the most successful entrepreneurs believe that purpose is the primary function of business, not profits. If your career and your organization exist solely to make money, you will likely lose motivation to keep going after you’ve met all your major milestones. 

When we infuse purpose into every level of our businesses (and lives), we are building more fulfilling careers and inadvertently becoming more profitable. By aligning your organization with a mission, you attract customers who want to uplift that mission. 

Plus, the profits generated by those customers will satisfy your stakeholders, so it’s a win-win! 

On today’s YAP Snack, I want to explore how to build a purpose-driven business by sharing wisdom from entrepreneurs who have successfully aligned their companies with a powerful mission. Tune in to hear what John Mackey, Derrick Kinney, and Darius Mirshahzadeh have to say about purpose, conscious capitalism, core values, and using your money to fuel your purpose. 

Topics include:

-What is conscious capitalism? 

-The Good Money Revolution 

-The importance of purpose in business 

-Using core values to create accountability 

-Love in entrepreneurship

-And other topics…

Sponsored by - 

Indeed - Visit Indeed.com/YAP to start hiring now.

Bambee - Visit bambee.com/profiting

The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

More About Young and Profiting

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Learn more about YAP Media Agency Services - yapmedia.io/

Join Hala's LinkedIn Masterclass - yapmedia.io/course 

If you take the time to refine your sales skills, you can improve the outcomes of your pitches! 

No one knows how to nail a sales pitch like Guy Kawasaki. Guy is the chief evangelist at Canva who popularized secular evangelism in the late ‘80s and ‘90s. He is an author, spokesperson, and thought leader who gives over 50 speeches every year on topics like social media, enchantment, evangelism, innovation, and entrepreneurship. 

He is also an entrepreneur; he co-founded Alltop in 2007 and Garage Technology Ventures in 2008. 

In this episode of Young And Profiting podcast, Hala and Guy dive into how to properly evangelize a brand by carefully choosing to represent brands that align with your personal mission. 

They talk about what makes a pitch great and the most common pitching mistakes. They discuss secular evangelism and what it means to evangelize a product. Guy also touches on why you should hire better than yourself, the value in quitting, his views on college, and ‘Guy’s Golden Touch.’ 

Topics Include:

- The importance of knowing how to sell 

- What is 80% of sales? 

-What is a brand evangelist? 

-Getting your foot in the door 

-Why should you stay in college for as long as you can? 

-Hiring better than yourself 

-Intelligence vs. luck

-Quitting on a good day 

-The danger of slippery slope thinking 

-What has Guy learned about making decisions? 

-Guy’s advice on pitching 

-The pillars of enchantment

-Guy’s theory of a Karmic Scoreboard

-Guy’s actionable advice for becoming more profitable 

Guy Kawasaki is the chief evangelist of Canva. He popularized secular evangelism in the late ‘80s and ‘90s’ through his work at Apple. He was tasked with presenting Macintosh computers to software developers and encouraging them to work with Apple, which he accomplished through evangelism. Since then, his clients have included Nike, Gartner, Audi, Google, Microsoft, and Breitling as well as dozens of trade associations

He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. His books are textbooks for prestigious academic institutions and have been named Wall Street Journal and New York Times bestsellers. 

He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. In 2015, Guy was appointed to the board of trustees of the Wikimedia Foundation. 

Sponsored By:

Bambee - Visit bambee.com/profiting

Resources Mentioned:

Guy’s LinkedIn: https://www.linkedin.com/in/guykawasaki/ 

Guy’s website: https://guykawasaki.com/ 

Guy’s Twitter: https://twitter.com/GuyKawasaki 

Guy’s Instagram: https://www.instagram.com/guykawasaki/ 

Guy’s Facebook: https://www.facebook.com/guy 

Guy’s podcast, Remarkable People: https://guykawasaki.com/remarkable-people/ 

Guy’s books: https://guykawasaki.com/books/ 

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/    

Hala’s Instagram:https://www.instagram.com/yapwithhala/    

Hala’s Twitter: https://twitter.com/yapwithhala 

Clubhouse: https://www.clubhouse.com/@halataha  

Website: https://www.youngandprofiting.com/ 

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Everyone has their own unique skillset acquired through various jobs, hobbies, and natural abilities. Are you interested in combining all of your talents to work a job or build a company that encompasses all that you have to offer? Stay tuned! 

Hala went from working for free at HOT 97 to getting a 4.0 GPA in business school. Now, she’s combining those talents (and so many more!) to run a seven-figure company and host the #1 Education podcast across all platforms. 

In this episode of Win Today, Ryan Cass asks Hala about how she garnered such a unique set of skills and how she’s using all of them to run her company and host her podcast. They talked about the value of skill stacking and how Hala used her rejections and failures to propel her forward. They also discussed the Law of Attraction, Hala’s come-up story, and why she briefly left the entertainment industry. 

Topics Include: 

-Hala’s childhood drive & desire to work

-Hala’s time at HOT97

-Strawberryblunt.com

-Why did MTV scout Hala twice? 

-Why did Hala leave the entertainment industry to get her MBA? 

-The start of Young and Profiting podcast 

-Why should you never write when you’re mad? 

-Failure is an opportunity 

-All skills are transferable 

-How to skill stack 

-The key traits of the most successful people 

-Conscious business 

-Hala’s goals for the next 5 years 

-The Law of Attraction 

-Why did Hala briefly stop practicing the Law of Attraction?

-Hala’s top book recommendation 

-Hala’s secret to profiting in life 

-Hala’s dream podcast guest 

-What does Hala want her legacy to be? 

Hala Taha is the host of Young and Profiting Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the CEO of YAP Media, a full-service social media and podcast marketing agency for top podcasters, celebrities and CEOs. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine.

Ryan Cass is an entrepreneur, mentor, speaker, coach, and community builder. He is the founder of Won Day, which serves to educate and inspire students to incorporate goal setting habits into their lifestyle by coaching them and connecting fellow entrepreneurs, goal achievers, and servant leaders in one place. He is also the co-founder of Champion Tribe, which aims to produce champions of life all over the world. Ryan is the host of the Win Today podcast, which features highly-influential people that inspire its listeners to win today and become the best version of themselves. 

Sponsored By:

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Connect With Ryan Cass:

Ryan’s Instagram: https://www.instagram.com/wondaytoday/?hl=en 

Ryan’s LinkedIn: https://www.linkedin.com/in/ryanacass/ 

Win Today podcast: https://podcasts.apple.com/us/podcast/win-today/id1550874329 

Won Day’s Facebook: https://www.facebook.com/WonDayToday 

Ryan’s coaching services: https://www.coach.me/ryanacass/packages/20928#goal 

Join Champion Tribe: 

Resources Mentioned:

Hala’s book recommendation, The Like Switch: https://www.goodreads.com/book/show/21412226-the-like-switch 

Connect with Young and Profiting:

YAP’s Instagram: https://www.instagram.com/youngandprofiting/    

Hala’s Linkedin: https://www.linkedin.com/in/htaha/    

Hala’s Instagram:https://www.instagram.com/yapwithhala/    

Clubhouse: https://www.clubhouse.com/@halataha  

Website: https://www.youngandprofiting.com/

Did you know that people were once afraid of things like bicycles, elevators and teddy bears?

Humans are naturally resistant to change, even change that helps us. We are scared new technologies, new ideas, and new ways of living. The people who embrace change are the ones who succeed most in life. 

Today we’re talking to Jason Feifer, Editor in chief of Entrepreuer Magazine. Jason is recognized as an authority on change— providing thought leadership on why people resist it, and the importance of embracing it.

On this episode of #YAPClassic, learn how Jason rose to the top of his field as a journalist and developed his personal brand. We’ll also dive deep into change and how entrepreneurs can both better embrace change and help their customers more easily accept and adapt to new technologies. 

Topics Include:

-Jason’s background in media 

-Why did Jason quit his job at Gardner News? 

-Why does Jason have so many side hustles?

-Taking opportunities that aren’t assigned to you 

-How to ‘work your next job’

-Skill stacking 

-Being aware of what you need to learn 

-The importance of challenging yourself 

-What makes a thought leader?

-The power of embracing change 

-How have people historically feared change?

-Why do people fear new technology? 

-How to showcase new & innovative ideas 

-What new technology are people resisting?

-Replacement vs. integration of new technology 

-How do we falsely romanticize the past to resist change? 

Jason Feifer is the Editor in chief of Entrepreneur Magazine who has led an amazing career as a journalist, working at publications such as Fast Company, Men’s Health, and Maxim Magazine. He hosts two podcasts: Build For Tomorrow and Problem Solver. 

Earlier this year, he released a book called Build For Tomorrow that outlines how humanity has rejected and embraced change over time. His goal is to help you become more resilient and adaptable in a world of constant change — so you can seize new opportunities before anyone else does!

Sponsored By:

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Sabio - Go to sabio.la/yap and save $125 on your total bootcamp cost!  

Resources Mentioned:

YAP Episode #70: 

Build For Tomorrow podcast: https://www.jasonfeifer.com/build-for-tomorrow/ 

Jason’s Instagram: 

Jason’s website: https://www.jasonfeifer.com 

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/    

Hala’s Instagram:https://www.instagram.com/yapwithhala/    

Hala’s Twitter: https://twitter.com/yapwithhala 

Clubhouse: https://www.clubhouse.com/@halataha  

Website: https://www.youngandprofiting.com/ 

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Colin O’Brady is a professional athlete, keynote speaker, entrepreneur, and a New York Times bestselling author. In 2018, Colin completed the world’s first solo, unsupported, and completely human-powered crossing of Antarctica. 

The doctors told him he would never walk normally again. Now, he’s a 10x world record holder who completed the first human-powered ocean row across the Drake Passage. 

In this episode, Hala and Colin talk about the injury that changed his life and the mindset he cultivated to bounce back from it stronger than ever before. 

They discuss how to work against your fears and push yourself to take risks in spite of them. He talks about his newest book, The 12 Hour Walk, which outlines a unique approach to conquering your self-limiting beliefs by taking a full day to leave your house and unplug. 

Hala and Colin also discuss the zone of comfortable complacency, Colin’s process of healing from his injury, how to cultivate a possible mindset, and much more. 

Topics Include:

- Colin’s unconventional birth and upbringing 

- How did his mother instill a growth mindset in him? 

- What is a ‘possible mindset’? 

- Colin’s solo trek across Antarctica 

- The danger of fearing failure 

- Colin’s ‘why’ behind his excursions 

- His life-changing accident in Thailand 

- His mother’s crucial role in his recovery 

- How did Colin train for a triathlon while suffering from his injuries? 

- The importance of cultivating a circle of support 

- Leveraging the internet to find support and community 

- Mindset of scarcity vs. mindset of abundance 

- Colin’s process of raising money for The Explorer’s Grand Slam 

- The 12-hour walk 

- Common limiting beliefs 

- What is your Everest? 

- The Zone of Comfortable Complacency 

- The true power of intuition 

- And other topics…

Colin O’Brady is a record-breaking explorer, athlete, and entrepreneur. In the summer of 2018, Colin took on the 50 US High Points. His 13,000-mile journey took 21 days, 9 hours, and 48 minutes. He has almost climbed the 7 highest peaks in the lower 48 US states, totaling over 100 trail miles and more than 50,000 feet of elevation gain. He was also the first person to post on Snapchat from the summit of Everest, which attracted over 22 million viewers. 

Colin and his wife established a non-profit, Beyond 7/2, which works to raise awareness and funds to inspire children and their communities to lead active, healthy lifestyles and pursue their dreams. 

His highly-publicized expeditions have been followed by millions, and he has been featured in The New York Times, The Tonight Show, The Joe Rogan Experience, and The Today Show. He regularly speaks on mindset and high performance at Fortune 100 companies like Nike, Google, and Amazon, and his TEDx Talk has nearly 3 million views. His first book Impossible First, is a New York Times bestseller. 

Sponsored By:

Faherty - Head to fahertybrand.com/yap and use code YAP at checkout to get 20% OFF!

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Sabio - Go to sabio.la/yap and save $125 on your total bootcamp cost!  

Resources Mentioned:

Colin’s book Impossible First: https://www.theimpossiblefirst.com/ 

Colin’s book The 12 Hour Walk: https://12hourwalk.com/ 

Colin’s LinkedIn: https://www.linkedin.com/in/colinobrady/ 

Colin’s Website: https://www.colinobrady.com/ 

Colin’s Twitter: https://twitter.com/colinobrady 

Colin’s Instagram: https://www.instagram.com/colinobrady/ 

Colin’s Facebook: https://www.facebook.com/colinobrady 

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/    

Hala’s Instagram:https://www.instagram.com/yapwithhala/    

Hala’s Twitter: https://twitter.com/yapwithhala 

Clubhouse: https://www.clubhouse.com/@halataha  

Website: https://www.youngandprofiting.com/ 

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

The RAS is a bundle of nerves at our brainstem that filters out unnecessary information from our subconscious so that only the important stuff gets through to our conscious minds. It keeps our conscious minds from being overwhelmed with too much information by acting as a doorway between our conscious mind and our subconscious mind. 

Our RAS determines what’s important to us by examining our past experiences. If your past is filled with pain, trauma, and limiting beliefs, then that’s what your RAS will seek out. This is why people get stuck in patterns of self-destruction; their brains are operating on autopilot, and their past programming holds them back from success. 

On today’s YAP Snack, we talk about how to reprogram your RAS by sharing some of my best tips from the experts. Utilizing these tips will create long-lasting change in the way you perceive yourself and the world. 

Topics include:

-What is your RAS? 

-How our RAS filters out information 

-The Law of Attraction 

-Controlling our subconscious mind 

-Building a powerful morning routine 

-Challenging your internal dialogue 

-And other topics…

Sponsored By:

Black Pearl Mail - Turn your sign offs into sign ups with blackpearlmail.com 

Podbean -

Sabio - Go to sabio.la/yap and save $125 on your total bootcamp cost!

Bambee - Visit bambee.com/profiting

Faherty - Head to fahertybrand.com/yap and use code YAP at checkout to get 20% OFF!

Social Media:

Follow YAP on IG: www.instagram.com/youngandprofiting

Reach out to Hala directly at Hala@YoungandProfiting.com

Follow Hala on Linkedin: www.linkedin.com/in/htaha/

Follow Hala on Instagram: www.instagram.com/yapwithhala

Follow Hala on Clubhouse: @halataha

Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

How do you build a career that is fulfilling, both for you and for the world? You build it for yourself! Founder & CEO of Foundr, Nathan Chan, wasn’t a driven person for most of his life. He started off in a 9-5 IT job that he didn’t enjoy. After a life-changing trip to Europe, he decided that life was too short to work a job that he hated. He started Foundr as a side hustle with only $3,000 and used his day job to fuel its growth. In this episode, Nathan talks about how he pivoted into entrepreneurship and cultivated a mindset of growth, motivation, and humility in the process. Hala and Nathan discuss the realities of entrepreneurship and how to combine logic and intuition when making decisions. 

Topics Include:

-Nathan’s lack of motivation early in life 

-What helped Nathan develop his mindset? 

-His first life coach, Tony 

-How did Nathan come up with the idea for Foundr? 

-Foundr’s main focus 

-Nathan’s desire to become more masculine and step into his manhood

-Nathan’s life-changing trip to Europe 

-When did Nathan realize he wanted to leave his corporate job? 

-The steps Nathan took to leave his accounting job and get a job in marketing

-How Nathan’s deep dive into marketing led him to start Foundr 

-How Foundr has evolved over time 

-Nathan’s experience getting sued for trademark infringement 

-How did Nathan stay motivated during Foundr’s slow growth? 

-The reality of entrepreneurship 

-The importance of learning from experienced people 

-What does Jeff Bezos want from life? 

-What leadership challenges has Nathan faced? 

-Nathan’s natural ability to stay humble 

-How to combine logic and intuition when making decisions 

-The first steps to starting a business 

-And other topics…

Nathan Chan is the founder and CEO of Foundr, a global media and education company for entrepreneurs. Nathan is also the publisher of Foundr magazine. Aside from the magazine, Foundr offers podcasts, courses, articles, and free training to help aspiring business leaders navigate the world of entrepreneurship. Millions of people engage with Foundr’s content every month. 

Through Foundr, Nathan has interviewed highly-influential people like Seth Godin, Mark Cuban, and Richard Branson. 

Sponsored By:

Black Pearl Mail - Turn your sign offs into sign ups with blackpearlmail.com 

Sabio - Go to sabio.la/yap and save $125 on your total bootcamp cost!  

Bambee - Visit bambee.com/profiting to learn more

Faherty - Head to fahertybrand.com/yap and use code YAP at checkout to get 20% OFF!

The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

Resources Mentioned:

Foundr’s Website: https://foundr.com 

Founder Plus: https://foundr.com/membership 

Nathan’s Instagram: https://www.instagram.com/nathanchan/?hl=en 

Nathan’s LinkedIn: https://linkedin.com/in/nathanhchan 

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/    

Hala’s Instagram:https://www.instagram.com/yapwithhala/    

Hala’s Twitter: https://twitter.com/yapwithhala 

Clubhouse: https://www.clubhouse.com/@halataha  

Website: https://www.youngandprofiting.com/ 

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

If you look at JeVon McCormick today you’ll see an incredibly successful businessman and best-selling author. But JeVon’s journey to the top was anything but easy. JeVon was raised in the slums of Dayton, Ohio by a struggling single mother, and is the son of a pimp and drug-dealing father.

Growing up, JeVon served time in the juvenile justice system and barely graduated high school. From his first job scrubbing toilets in a restaurant to becoming the CEO of Scribe Media, a multimillion-dollar book publishing startup that is consistently ranked one of the top places to work, JeVon has exemplified what it means to work hard and overcome the odds. He believes that no obstacle is too difficult to conquer and that no matter someone’s background, everyone has potential for greatness.

In this episode, Hala and JeVon go deep into what Jevon learned from his tough childhood and how he applied those teachings to his career, they chat about how Jevon climbed the corporate ladder, how to overcome imposter syndrome, and JeVon shares his views on leadership and how to foster great company culture.  

Topics Included:

- What JeVon’s father was like

- How JeVon’s parents met 

- What it was like growing up poor 

- Being mixed race in Dayton Ohio 

- Lessons from his father 

- Relationship with mother and lessons learned 

- Getting into trouble and transferring hustling qualities into the corporate world 

- What has he taken from his childhood into corporate America?

- His turning point and first job

- How he climbed the corporate ladder 

- How he got handpicked to be CEO of Scribe Media

- Overcoming imposter syndrome 

- If the market crashed tomorrow, what would JeVon do?

- The three S’s of success  

- The three P’s of business 

- How to foster good company culture and retain talent 

- How to have a great start to your day 

- Giving back 

- And other topics…

JeVon McCormick is the President and CEO of Scribe Media, the multi-million dollar publishing company that was recently ranked the #1 Top Company Culture in America by Entrepreneur Magazine. Before Scribe Media, JeVon was president of the software company, Headspring Systems. He’s the author of I Got There, and his most recent book, Modern Leader is a Wall Street Journal best seller. 

JeVon and his story have been featured on CNBC, Entrepreneur, Forbes, Inc., and others.

Sponsored By:

Zapier - Try Zapier for free today at zapier.com/YAP

References Mentioned:

YAP Episode #30: Rise Against All Odds with JeVon McCormick:

https://www.youngandprofiting.com/30-rise-against-all-odds-with-Jevon-mccormick/ 

YAP Episode #166: Practicing Conscious Leadership with John Mackey:

https://www.youngandprofiting.com/166-practicing-conscious-leadership-with-john-mackey/ 

YAP Episode #12: Unlocking the Power of Sleep With Daniel Gartenberg

https://www.youngandprofiting.com/12-unlocking-the-power-of-sleep-with-daniel-gartenberg/ 

Scribe Media: https://scribemedia.com/ 

JeVon’s Website: https://jevonmccormick.com/ 

JeVon’s Book: https://www.amazon.com/Got-There-Overcame-Poverty-American/dp/1619615568 

JeVon’s LinkedIn: https://www.linkedin.com/in/jevonmccormick/ 

JeVon’s Instagram: ​​https://www.instagram.com/jevonmccormick/ 

JeVon’s Twitter: https://twitter.com/jevon_mccormick 

JeVon’s Facebook: https://www.facebook.com/jevonmccormickscribe 

JeVon’s YouTube: https://www.youtube.com/c/JeVonMcCormickScribe 

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/    

Hala’s Instagram:https://www.instagram.com/yapwithhala/    

Hala’s Twitter: https://twitter.com/yapwithhala 

Clubhouse: https://www.clubhouse.com/@halataha  

Website: https://www.youngandprofiting.com/ 

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Join Hala and YAP Media’s production manager, Jason Ames, as they answer questions from Hala’s text community. On this episode of #AskHalaAnything, Hala and Jayson discuss Hala’s fitness routine, some of Hala’s major turning points, her plans for the future, how to give meaningful feedback, and appreciating the journey to success, and so much more! 

Sponsored by - 

Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations

Zapier - Try Zapier for free today at zapier.com/YAP

Social Media:

Follow YAP on IG: www.instagram.com/youngandprofiting

Reach out to Hala directly at Hala@YoungandProfiting.com

Follow Hala on Linkedin: www.linkedin.com/in/htaha/

Follow Hala on Instagram: www.instagram.com/yapwithhala

Follow Hala on Clubhouse: @halataha

Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

How do you deal with toxic environments? Whether they’re at work, at home, or in your head, toxic environments can have huge effects on your confidence, energy, health, and beyond. But how do you overcome the negative people and challenges you’re facing to live the life you dream of? Best-selling author, confidence creator, and entrepreneur, Heather Monahan’s 3-Step BAK process will help you overcome your villains and profit in life. In this episode, Hala and Heather chat about what it means to live lanelessly, the feedback sandwich technique, how to create confidence and beat negative self-talk, and manifestation and visualization.  

Topics Include:

- Hala and Heather’s relationship

- Stories that get in people’s way

- Living lanelessly

- Heather’s career journey

- Writing Overcome Your Villain 

- Heather’s 3-Step BAK process

- The feedback sandwich technique 

- Negative self talk 

- Manifesting and visualization 

- 30-day grid 

- The power of music surrounding your goal

- Pitching Yourself 

- The importance of knowledge and skills

- Heather’s actionable advice 

- Heather’s secret to profiting 

- And other topics…

Heather Monahan is a 2X best-selling author, Top 50 Keynote Speaker in the World 2022, entrepreneur, founder of Boss In Heels, and host of the podcast, Creating Confidence. She’s recently been appointed to the Board of Directors of Healthlynked Corp. 

Before becoming a top author and speaker, Heather successfully climbed the corporate ladder for nearly 20 years, she is one of the few women to break the glass ceiling and claim her spot in the C-suite. 

In 2017, Heather was named one of the Most Influential Women in Radio, in 2018, Thrive Global named her a Limit Breaking Female Founder, and in 2021 Girls Club named her the Thought Leader of the Year. Forbes named Heather’s first book, Confidence Creator, one of the 5 must-have books for women in business in 2021. Heather’s latest book, Overcome Your Villains was released in November 2021. 

Sponsored By:

Zapier - Try Zapier for free today at zapier.com/YAP

Constant Contact - Go to constantcontact.com to get started for free today

The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Resources Mentioned:

Heather’s Books: https://www.amazon.com/Heather-Monahan/e/B07BNX96Z1/ 

Heather’s TedxTalk: https://www.ted.com/talks/heather_monahan_me_too_s_mis_step_or_me_too_s_mistake

Heather’s Podcast: https://podcasts.apple.com/us/podcast/creating-confidence-with-heather-monahan/id1462192400 

Heather’s Website: https://heathermonahan.com/

Heather’s Linkedin: https://www.linkedin.com/in/theheathermonahan/

Heather’s Twitter: https://twitter.com/_heathermonahan/

Heather’s Instagram: https://www.instagram.com/heathermonahan/

Heather’s Facebook: https://www.facebook.com/heathermonahanofficial 

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/    

Hala’s Instagram:https://www.instagram.com/yapwithhala/    

Hala’s Twitter: https://twitter.com/yapwithhala 

Clubhouse: https://www.clubhouse.com/@halataha  

Website: https://www.youngandprofiting.com/ 

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Do you want to grow your podcast and dominate your social network? Listen to the top podcast host of Young and Profiting Podcast, CEO of YAP Media, and major LinkedIn Influencer, Hala Taha’s guest appearance in the yearly Capsho + Grow Your Podcast Summit. The Grow Your Podcast Summit is a three-day event hosted by Deirdre Tshien, Founder of Capsho. At the 2022 Grow Your Podcast Summit, Deirdre interviewed 33 industry experts on ways to grow, monetize and scale podcasts. In this episode, Hala shares her career journey from radio to corporate to entrepreneurism. She chats about how she grew the Young and Profiting podcast, and she gives actionable advice about how to promote your podcast using social networks, advertising, and more. 

Topics Include:

- Hala’s career journey and podcast growth  

- Dealing with rejection

- How Hala grew her podcast 

- Content on different platforms

- Advertising on podcast players 

- Hala’s LinkedIn strategy 

- Hala’s content strategy 

- And other topics…

Sponsored By:

Indeed - Claim your $75 credit now at Indeed.com/yap (Terms and conditions apply)

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

Resources Mentioned:

YAP Media: https://yapmedia.io/ 

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/    

Hala’s Instagram:https://www.instagram.com/yapwithhala/    

Hala’s Twitter: https://twitter.com/yapwithhala 

Clubhouse: https://www.clubhouse.com/@halataha  

Website: https://www.youngandprofiting.com/ 

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046