Bourbon Pursuit

Many of us know the basics of distillation, but only a few know the true science. Today, we’re joined by Tripp Stimson of Barrell Bourbon and we ask all the hard questions on distillation that we’ve always wanted to know. This is really for the geeks at heart because it goes into pH levels, yeast strains, malting processes, and so much more. Listen close to the expert because it’s definitely one show where you will learn something new about the distillation process.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about bourbon in the movies.
• What are your goals for the year?
• Tell us about your background.
• Let's talk about grains.
• Does it matter where the grain comes from?
• What happens after getting the grain?
• Does the size of the mash tub matter?
• What is the percentage of mash to water?
• What's the best way to mix the mash?
• How long is the process?
• How do you know the mash is ready?
• What grain do you add in first?
• Talk about malted grain.
• What happens next?
• What is the consistency of the product when going from the mash tub to the fermentation tank?
• Let's talk about yeast.
• What about a mash rest?
• What is the chemical breakdown during fermentation?
• Why do some people do closed vs. open fermentation?
• What determines the number of days for fermentation?
• Do different grains change the process?
• What is sour mash?
• Let's talk about the pH of the water.
• Is the flavor more consistent in a sour mash process vs. sweet mash?
• Do you use a bourbon backset in a rye mash?
• What happens after fermentation?
• Talk about the shape of stills.
• After the still where does it go?
• What happens in the doubler?
• What are heads, hearts and tails?
• What are the health risks of the process?
• What's the difference between the column still and pot still?
• When do you get the waste out?
• How do you control the proof coming off the still?
• What is the argument for a low entry proof?
• Does it have to be the exact proof listed on the label?
• How do you get a final proof when using multiple barrels?
• How do you clean the equipment?
• Does an older still produce a different flavor?
• What are you looking for when picking rum?

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On this Whiskey Quickie by Bourbon Pursuit, we review an E.H. Taylor Single Barrel selected by the Dallas Bourbon Club. This non-age stated bourbon is 100 proof and around a $65 MSRP. Let us know what you think. Cheers!

DISCLAIMER: This whiskey in this review was purchased by Bourbon Pursuit for reviewing. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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For anyone that doesn’t know Peggy from listening to our past episodes, you will get to hear from the first ever woman Master Taster. She has been a remarkable inspiration for anyone in the bourbon industry and her crowning achievement was being inducted into the 2019 Bourbon Hall of Fame. This podcast was recorded at the Kentucky Derby Museum’s Legends Series so make sure you are following their social media handles @derbymuseum to catch the next season. Learn more about Peggy by listening to episodes 204 and 198, which is her session from the 2018 Kentucky Bourbon Affair called “The Stave is the Rave”.

Show Notes:

• DISCUS Petition: https://p2a.co/yrfbbV7
• Podcast Awards Voting: https://www.podcastawards.com/
• This week’s Above the Char with Fred Minnick talks about Wild Turkey and small barrels.
• Tell us about being a Noe.
• What were you like when you were young?
• What was your dad like?
• Tell us about your time at the University of Kentucky.
• What were you drinking back then?
• Why did you chose these whiskies to taste?
• What was your first job out of college?
• How long were you in the hotel business?
• When did you work at Brown-Forman?
• What was the coolest event you coordinated?
• What was the next step?
• Tell us a good Lincoln story.
• What challenges have you faced?
• Do you feel like you always have to prove yourself?
• Talk about what you've done for women in bourbon.
• Tell us about Peerless.
• How many distilleries have you worked on?
• Tell us about Bakers.
• Bourbon Women: https://bourbonwomen.org/

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On this Whiskey Quickie by Bourbon Pursuit, we review Tincup Rye Whiskey. This 3 year rye whiskey is 90 proof and $30 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Does the purchase of Early Times by Sazerac signal trouble in the water for Brown-Forman? We look at the motivation behind this and if tariffs could have a future impact as well. If you’re thinking about visiting distilleries and experiencing Kentucky, is now the time to do it or wait until things settle down? And lastly, we ask ourselves what do we do with a bottle that only has 2 or 3 pours left? Finish it or save it?

Show Notes:

• This week’s Above the Char with Fred Minnick talks about People Magazine.
• Sazerac purchased Early Times. What will happen to a recent bourbon entrant that has become a beloved bottom shelfer?
• Distilleries are slowly starting to open back up. Would you go ahead and take your KY vacation now or wait?
• Do you look at bottle fill levels and feel the need to finish them off or keep them?
• Thanks to Blake from bourbonr.com, Jordan from BreakingBourbon.com, and Brian from sippncorn.com for joining.

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On this Whiskey Quickie by Bourbon Pursuit, we review Chicken Cock Rye Whiskey. This rye is aged at least 2 years, is 90 proof, and $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Do you have a really old bottle of whiskey? What about a unicorn that’s coveted by every bourbon enthusiast out there? We’re joined by Joe Hyman of Skinner Auctioneers to talk about what it’s like to buy and sell high-end bottles at a legit auction. We talk about everything from the bottles they accept, how they process auctions, and how they spot fakes. Every year a whiskey breaks the ceiling for sales, who knows what it will be this year.

Show Notes:

• BevAlc Insights: https://bevalcinsights.com/
• Dating Old American Whiskey Bottles: https://bourbonveach.com/2020/06/29/dating-old-american-whiskey-bottles/
• Whiskey Advocate Article: https://www.whiskyadvocate.com/black-market-bourbon-feature/
• This week’s Above the Char with Fred Minnick talks about Bottled-In-Bond.
• How did you get into spirits and auctions?
• Did 50 year old scotch ruin you?
• How do you get these rare bottles?
• Talk about the legalities of selling and shipping alcohol for an auction house.
• How do you transport or ship the bottles?
• What do you define as a rare bottle?
• How often do you get something in and it's ruined somehow?
• How do people react when they bring you a bottle that they think is amazing, but you can't sell it?
• How do you spot fakes?
• What would happen if you auctioned a counterfeit bottle?
• Do you research on the secondary market for pricing? How do you gauge value?
• What do you attribute fluctuations in the market to?
• Any advice for people wanting to participate in an auction?
• Do you still get a thrill when finding rare bottles?
• Are there things you won't sell?
• What's the record sale?
• What's your commission rate?
•  Who is cooler, Scotch or American whiskey buyers?

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On this Whiskey Quickie by Bourbon Pursuit, we review Corsair Triple Smoke Whiskey. This single malt whiskey is aged for 7 months, 80 proof, and $45 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Wouldn’t it be nice if someone was able to give you the best tips for planning out your bourbon trail experience? Look no further. In this podcast we cover the distilleries, experiences, and some restaurants you can’t miss. It’s impossible to get to every distillery in a short amount of time, but this episode will give you the scoop on how to navigate the areas of Kentucky to make the most of it.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about a bourbon that is $22.99.
• How did you get involved with AirBNBs?
• What is the difference between AirBNBs and hotels?
• What's a good number of days to spend on the bourbon trail?
• When is a good day to take a tour?
• How do you recommend distilleries to different groups?
• Tell us about the different pods.
• Where does Maker's fit in?
• What distillery would you hide out in during a zombie apocalypse?
• What is the bourbon chase?
• What are you thoughts on the bourbon bubble?
• Ashford Key Properties: https://www.facebook.com/ashfordkey/

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On this Whiskey Quickie by Bourbon Pursuit, we review Frey Ranch Bourbon. This 4 year old bourbon is 90 proof and $50 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Freddie Johnson is bourbon. You are going to hear that, among many other praises for one of the most well respected people in the industry. He’s a never short on stories and makes any experience together memorable. Of course, Freddie talks about tours and his impact at Buffalo Trace, but then answers questions about bottle flipping and the secondary market. It's great insight into Sazerac's approach on this issue. Make sure you attend the Kentucky Derby Museum's Legends Series next season.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about the latest deal between Brown-Forman and Sazerac.
• Discussion about white dog.
• Tell us about giving tours 12 years ago.
• Talk about the promise to your father.
• How do you customize the tours?
• What do the people of Buffalo Trace mean to you?
• Do you have to buy your own bottles?
• What is your favorite part of a tour?
• How do you feel about seeing the high aftermarket prices for Buffalo Trace products?
• Do you ever get challenged about your products on the tours?
• What do you think about flipping bottles?
• What was the most special drink you've shared?

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On this Whiskey Quickie by Bourbon Pursuit, we review New Riff Backsetter Rye & Bourbon. Both are 4 years old, 100 proof, and $50 MSRP each. Let us know what you think. Cheers!

DISCLAIMER: This whiskey in this review was purchased by Bourbon Pursuit for reviewing. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Today’s roundtable is a potpourri of bourbon questions. We talk about our favorite 10 year age stated bourbons that are readily available. We look into the high aged Knob Creek releases, including the 15 and 12 year, and what this could mean for the private barrel selection program. Then, we talk about some Father’s Day gift ideas that we would like to have. Lastly, we take a moment to look back in time and ask ourselves what we would have done differently if we got into bourbon earlier. This episode is dedicated to raising funds for the NAACP Legal Defense and Educational Fund. Bourbon Pursuit has pledged $1000 to help bring awareness and equality.

Show Notes:

• NAACP Legal Defense and Educational Fund: https://www.naacpldf.org/
• This week’s Above the Char with Fred Minnick talks about aliens.
• What does your spouse think of your bourbon habit?
• What's the best age stated 10 year old bourbon?
• 15 year Knob Creek is being priced at $100+. What happened to the 15 year picks for $45?
• Father's Day is coming up. If you are buying for the bourbon hobbyist, what's the best possible gift to get? What would *you* want?
• We all got into this bourbon hobby at different times and learned a lot along the way. If you could go back to the beginning when you got into bourbon, what would you do differently? Aside from buying up every rare bottle on the store shelves.

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On this Whiskey Quickie by Bourbon Pursuit, we review Maker's Mark 101 Proof. This non-age stated bourbon is 101 proof and $50 MSRP. Let us know what you think. Cheers!

DISCLAIMER: This whiskey in this review was purchased by Bourbon Pursuit for reviewing. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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For today's episode, we traveled to Woodinville, Washington and sat down with Brett Carlile, Co-Founder, Distiller, and Lead Hose Dragger of Woodinville Whiskey Co. Brett gives an inside look at how him and his best friend, Orlin Sorensen, built one on of the most explosive craft brands on the market. It starts with an idea, enlisting late great Dave Pickerell to provide guidance, and good luck. Their whiskey began turning heads and led to an acquisition by Moet Hennessy. Get insights into their production process and their aging facility, which is a few hours away from the distillery and has a Kentucky-like climate.

Show Notes:

• Du Nord Benefit Discussion Panel: https://youtu.be/-fuH8aSQVhw
• Du Nord Fundraiser: https://www.gofundme.com/f/minnesota-poc-business-support?utm_medium=copy_link&utm_source=customer&utm_campaign=p_lico+share-sheet
• Distilling Research Grants: https://distillingresearch.org/research/
• Barrell Craft Spirits Private Release Whiskey: https://www.barrellbourbon.com/privatereleasewhiskey
• This week’s Above the Char with Fred Minnick talks about how the world needs a drink.
• How did you get into whiskey?
• How did you decide to start the distillery?
• Where did you learn to produce whiskey?
• Tell us about working with Dave Pickerell.
• What was your first distillate like?
• Why Woodinville?
• Where did you get your mash bill?
• Was it a success out of the gate or did you run into issues?
• How long did it take to be successful in Washington?
• What is the whiskey scene like in Washington?
•  How long did it take to bottle your product?
• When did you realize you had good juice?
• Tell us about the whiskey.
• Why 90 proof?
• Talk about your barrels.
• Where are your warehouses located?
• Tell us about your rye whiskey.
• Talk about getting purchased by Moet Hennessy.
• What has the partnership meant to you all?
• What markets are you expanding to?
• What are your plans for distillery expansion?
• What are you trying to accomplish with the port finish product?
• How much of the product is lost to evaporation?
• How do you store the barrels?
• What do you admire about your partner?
• Any plans to make an older product?

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On this Whiskey Quickie by Bourbon Pursuit, we review Four Gate Whiskey Company Batch 6 The Kelvin Collaboration II. This non-age stated bourbon is 126.4 proof and $200 MSRP. Let us know what you think in the comments. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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What does it take to build a bourbon brand from the ground up? In this podcast, you get to hear our story of building Pursuit Spirits. We discuss how we source barrels, design packaging, and navigate the law. Fred interviews Ryan and Kenny on motivation, risks, and how to secure your future with contract distillation.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about Rum.
• How did you all meet?
• How did you all decide to start the podcast?
• Talk about starting your own brand.
• How did you finance the project?
• Who came up with the idea to call the releases episodes?
• After creating this brand, do you have more appreciation for distillers being less transparent?
• What was the most annoying thing about starting the brand?
• Do you ever get nervous that your model might come crashing down?
• How have you been able to meet the demand of your audience?
• Has launching the brand helped you understand the distillers more?
• How much time went into the packaging?
• Talk about the cork.
• Why is there so much variance in TN barrels?
• How have you reacted to negative criticism?
• What distilleries have you partnered with?
• Do all of the episodes sell out?
• Any thoughts about doing a batching process?
• Would you consider outside investment?
• Any plans for contracting distilling?
• How do you not oversaturate the promotion of Pursuit Series?
• Favorite episode?
• What distillery would you want to partner with if you could?
• If you had to pick between Bourbon Pursuit and Pursuit Series, which would you pick?
• If you could buy all the bourbon you wanted from OZ Tyler, would you?
• Where would you want to spend marketing dollars?

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On this Whiskey Quickie by Bourbon Pursuit, we review Elijah Craig 18-Year-Old. This single barrel bourbon is 90 proof and around $200 MSRP. Let us know what you think. Cheers!

DISCLAIMER: This whiskey in this review was purchased by Bourbon Pursuit for reviewing. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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What can you say, sitting down with the Noe family is always a treat. Fred Noe, Master Distiller at Jim Beam, and Freddie Noe, 8th Generation Distiller, are about as genuine and real as it comes. This show takes a bunch of turns. We talk about the new Fred B. Noe Distillery where new projects and small batch blends will take place, Legent, Little Book, and... we ask Fred Noe if he’s ready to retire. You’ll love his response.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about Weller.
• Tell us about the property.
• What are your plans for growth?
• What are the plans for the Fred B. Noe Distillery?
• How did you get interested in blended whiskies?
• What's the hardest part about blending?
• Fred, what was your past blending experience?
• What did you learn when creating Legent?
• How long was the creation process for Legent?
• Where did you disagree in the process?
• What kind of ideas do you have for the new distillery?
• Do you like focusing on consistency or innovating?
• Will Little Book always be a blended product?
• Did you always want to be part of the family business?
• Fred, are you ready to retire?
• Talk about the ham house.
• Any hobbies outside of bourbon?

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On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's Single Barrel Heritage 2019 Edition. This non-age stated whiskey is 100 proof and $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of a Patreon supporter. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Today’s podcast featuring the roundtable talks about the controversial relaunch of the OKI brand. We examine the potential motivating factors behind New Riff selling the label and if it’s a pure money grab by the new company that owns it. We then look at the current landscape of craft distillers and if they will survive the COVID-19 conditions as over 43% of all craft distillery workers have now been laid off or furloughed. Lastly, we see an age statement return to Knob Creek.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about buying whiskey for cheap during the pandemic.
• OKI is being relaunched with new ownership. Why would New Riff do this and is it a money grab?
• 118 craft distillers surveyed recently, 42% said they do not believe they will able to stay in business for more than three months with COVID-19. Is the craft boom going to bust?
• The return of 12 and 9 year Knob Creek. What does this mean for private barrel selections?
• Thanks to Blake from bourbonr.com, Nick from BreakingBourbon.com, Brian from sippncorn.com, and Kerry from Subourbia for joining.

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On this Whiskey Quickie by Bourbon Pursuit, we review Riverset Rye. This non-age stated rye is 93 proof and $40 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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We went on a road trip to check out Old Dominick distillery in Memphis, TN. We’re excited to let Alex Castle, Master Distiller at Old Dominick, share the history behind the brand and how it was resurrected. We learn about her time at Wild Turkey and then dive into their current operations and product lines. If you are in the Memphis area, make Old Dominick one of your must-stops so you can check out their incredible facility.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about Whiskey from Home.
• Tell us about your background. Did you grow up around bourbon?
• Talk about your time at UK.
• What did you love about working at Alltech?
• What happened after graduating?
• What was your role at Wild Turkey?
• How did you end up at Old Dominick?
• Did Old Dominick have an initial vision?
• What are honeybells?
• How was the transition from Kentucky to Tennessee?
• Tell us about the history of the distillery.
• How did you decide to launch with the Memphis Toddy?
• Talk about the design of the facility.
• What was your vision for the still?
• What was the inspiration for your recipes?
• Tell us about your products and mash bills.
• Talk about the barrels.
• Why keep the barrel wood regional?
• Will it be harder to keep the wood regional as you scale?
• Talk about the rooster.
• Tell us more about your gin.
• What hurdles did you have when opening the distillery?
• How have you been received in Memphis?

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On this Whiskey Quickie by Bourbon Pursuit, we review Legent Bourbon. This non-age stated bourbon is 94 proof and $35 MSRP. Let us know what you think. Cheers!

DISCLAIMER: This whiskey in this review was purchased by Bourbon Pursuit for reviewing. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Bourbon and ham, is that a pairing you would expect? To be honest, neither did I. I’m a sucker for killing a plate of prosciutto at a dinner party, but thanks to our guest Steve Coomes, we’ve discovered a new love for country ham. When done right, the saltiness of the ham just hits all the right spots. We sit down with Steve as he talks to us about a past life as a pizza judge (yes, a pizza judge!) and then we get into hams. The diet of the pigs, curing processes, and even his professional opinion of those ham legs you see hanging inside rickhouses. I think it will surprise you. Of course, it wouldn’t be complete if we didn’t do a bourbon and ham pairing. Try not to salivate too much.

Show Notes:

• Bourbon in a Decanter: Does is go bad? https://advancedmixology.com/blogs/art-of-mixology/does-bourbon-go-bad-in-decanter
• This week’s Above the Char with Fred Minnick talks about Derby.
• How did you get into spirits writing?
• Tell us about your bourbon and ham parings.
• Talk about your culinary background.
• How do you judge a pizza?
• Tell us about the hams you brought today.
• How do you come up with the pairings?
• Are the pigs fed a specific diet?
• What is the difference in the thickness of country ham and prosciutto.
• Tell us about curing.
• What sizes do hams come in?
• What flavors are you looking for when pairing?
• How much does this ham cost?
• Where can you buy country ham?
• What do you think about hams aging in rickhouses?

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On this Whiskey Quickie by Bourbon Pursuit, we review Elijah Craig Barrel Proof A120. This 12 year old bourbon is 136.6 proof and $60 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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The Kentucky Distillers’ Association does more for bourbon in the US than just Kentucky alone. Eric Gregory, the President of the KDA, has been on both sides of the government trying to put the interests of the distillers and consumers first. We talk about his experience with government lobbying and how he revived the organization. What is the future of bourbon? Are distribution laws changing, what will happen with tariffs, and how will the Bourbon Trail maintain growth?

Show Notes:

• This week’s Above the Char with Fred Minnick talks about up and coming writers.
• Tell us about your background.
• What was it like at the KDA when you first got this job?
• What was your first lobbying experience at the KDA?
• Any good horse racing tips?
• How do you see bourbon growing?
• What do you think of the tariffs?
• Tell us about the lobbying process.
• How do you keep it bipartisan?
• When you hear rumblings of new taxes what do you all do?
• Tell us about the steps you have taken from the promotional side of the Kentucky Bourbon Trail and the Kentucky Bourbon Affair?
• How many trail visitors did you have the first year?
• Talk about partnerships.
• What are some of the weirdest requests you've gotten from people?
• Are there other states that look to your organization for guidance?
• What is your position on the secondary market?
• Why do so many people oppose shipping alcohol?
• What do you think about bourbon tourism growth in Bardstown vs. Louisville?

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On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester Single Barrel Barrel Strength. This non-age stated bourbon is 130-135 proof and around $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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If you don’t live in Kentucky, you still need to listen because this is the first piece of legislature that could hit your state next. Adam Koenig, State Representative and Chairman for the Licensing and Occupation Committee in the House, and Christy Trout, Lawyer, Former Commissioner the KY Department of Alcoholic Beverage Control, and Special Counsel to the Speaker of the House, give us a break down of the Kentucky House Bill 415. HB415 is the beginning of dismantling the three tier system. Giving consumers the ability to buy directly from distilleries and producers themselves, putting more money back into the pockets of the distillery. No distributor in the equation AND the distiller also acts as the retailer. Second is shipping. Distilleries, as well as breweries and wineries, can now ship to your doorstep in reciprocal states. Listen to get all the details

Show Notes:

• Download the HB415 Summary

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Today’s podcast, as you guessed it, is a reflection on what’s been happening with COVID-19. The whiskey industry is going to see some big changes. We’ve seen legislation pass as it relates to shipping and delivery of alcohol because it’s deemed an essential part of living and our culture. How long will this trend stick around and will we see this continue when the pandemic is over? Do you want to see more relaxed liquor laws? Lets hear it in the comments.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about grains.
• Lots has changed since our last roundtable with COVID-19.
• Are people actually drinking more? Or are they just hoarding?
• Is distribution down with distilleries producing hand sanitizer?
• Will COVID-19 change consumer demand indefinitely with services for shipping and delivery?
• KY HB415 has passed. What could this mean for the greater United States?
• Should these large corporations that have donated 50k, 500k, or 1M be donating more? Billions in revenue vs a small donation amount in comparison.
• When this is all over, what’s the best thing that will come out of COVID-19?

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On this Whiskey Quickie by Bourbon Pursuit, we review Driftless Glen 51 Rye Whiskey. This non-age stated rye whiskey is 102 proof and $60 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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In this special bonus podcast, we take a moment to talk to Aaron Goldfarb, whiskey and cocktail journalist and the author of Hacking Whiskey. We talk about his origins and how he got into journalism. The state of NYC at the moment during COVID-19. Then we talk about what led him into covering spirits, his thoughts on the secondary market crackdowns, some of his favorite articles, and where inspiration strikes.

Show Notes:

• Hacking Whiskey

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As we’ve seen with the impacts of COVID-19, it’s now become necessary for the spirits industry to adopt technology and delivery services to stay alive. Cory Rellas, the CEO of Drizly, was on the forefront of this years ago. This podcast dives into their business model and how they are helping stores build a digital infrastructure to sell their goods online and get it into the hands of consumers faster. We hit on all kinds of topics such as their competitors in the market, what shipping laws could mean for Drizly, and if there is an opportunity to extend this business model into cannabis.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about the power of packaging.
• What is Drizly?
• How did you come up with this idea?
• What's the timeline?
• What was the state of the industry when you got started?
• What were the challenges?
• Why did you go through New York early on?
• What is your big selling point to retail locations?
• Any pricing restrictions to prevent gouging?
• Talk about pricing transparency.
• How are you using the data you are acquiring?
• Are you sharing the data?
• Do you have a CRM?
• How are the products delivered to the consumer?
• How are you dealing with competition?
• Are you all interested in getting bought out?
• What's the end game?
• What happens if shipping laws change?
• What is your best selling bourbon?
• What are the top 5 selling spirit categories?
• What's your favorite bourbon?
• How do you work with brands?
• What needs to change to get more people buy alcohol online?
• Are you lobbying at all?
• Is there an opportunity with cannabis?
• What would the perfect alcohol market look like?
• What's the latest trend?

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On this Whiskey Quickie by Bourbon Pursuit, we review Hillrock Estate Exceptional Cask #1. This non-age stated bourbon is 116.8 proof and $120 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of a Patreon supporter. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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We started off the year talking about Scotch… and now…we’re talking Irish Whiskey? It’s not another April Fool’s joke. We had the opportunity to sit down and capture one of the most interesting stories in Irish Whiskey with Alex Conyngham, co-founder of Slane Irish Whiskey. We talk castles and rock concerts because that’s one big aspect of his history. Then we get into the dynamics of Irish whiskey and if there are commonalities between bourbon like sourcing, regulation, and financing a distillery. Then we discuss the role Brown-Forman plays and how they are trying to appeal to both bourbon and Irish Whiskey consumers.

Show Notes:

• DISCUS hand sanitizer portal: https://www.distilledspirits.org/distillers-responding-to-covid-19/distilleries-producing-hand-sanitizer/
• Less than 100 bottles left from 3 different barrels of Pursuit Series left on Seelbachs: https://seelbachs.com/search?q=pursuit
• This week’s Above the Char with Fred Minnick talks about drinking bourbon during the COVID-19 pandemic.
• Where did you grow up and how did you get into whiskey?
• Tell us about your rock concerts.
• How did you decide to do the concerts?
• What is a good Irish cocktail?
• Where is Slane?
• What makes Irish whiskey unique?
• Do people source Irish whiskey?
• What is the process?
• How did you decide to start the distillery?
• Did you use a consultant to get started?
• What's glamping?
• Tell us about your dad.
• How did you finance the distillery?
• What was it like to work with Brown-Forman?
• How big is the distillery?
• What age can you sell Irish whiskey?
• Tell us about the whiskey?
• Do you have your own yeast?
• What's the typical Irish whiskey proof?
• How long are you aging?
• Tell us about your packaging.
• Would bourbon drinkers like Slane Irish whiskey?
• Tell us about the ultra premium Irish whiskey category.
• What is the price point?

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On this Whiskey Quickie by Bourbon Pursuit, we review Three Chord Twelve Bar Reserve. This 12 year old bourbon is 107 proof and $75 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Today’s episode features one of the largest spirits companies you might not know much about. You’ve heard of brands like Ezra Brooks, Rebel Yell, and Blood Oath, but there is a lot to discover about Luxco. We sit down with Philip Lux, Global Brand Ambassador at Lux Row Distillers and son of CEO Don Lux, as he guides us through the family history of the Lux’s along with their acquisitions of bourbon brands. Then we also get the inside scoop on what’s happening at Lux Row Distillers. After sourcing whiskey for many years, it became apparent they needed to build a distillery and they did it right in Bardstown, KY. We discuss the future of the brands and how they plan to grow and evolve. Don’t sleep on this location during your bourbon trail visit because the facility is incredible.

Show Notes:

• Black Market Liquor Sales: https://www.forbes.com/sites/fredminnick/2020/03/19/wholesalers-warn-of-black-market-liquor-if-liquor-stores-close-amidst-coronavirus/#3b5445042e88
• Supporting Spirits United: https://p2a.co/JRoHtT8
• Bourbon Pursuit USBG Fundraiser: bourbonpursuit.com/usbg
• Bourbon Crypto: https://www.coindesk.com/wave-financial-to-tokenize-20m-worth-of-bourbon-for-new-whiskey-fund
• Pat Heist on TedX: https://www.youtube.com/watch?v=oSLWEnz-1mc
• This week’s Above the Char with Fred Minnick talks about supporting craft distilleries.
• What was your introduction to bourbon?
• How did you get into the business?
• What stands out about bourbon when you are traveling?
• Talk about the difference between Luxco and Lux Row.
• Did your dad ever tell you about how he had the foresight to acquire all these brands?
• Tell us the story of David Nicholson.
• Talk about Blood Oath.
• Was Rebel Yell acquired the same time as David Nicholson?
• Tell us about your bourbon portfolio.
• When did you break ground on the facility?
• Why did you decide to build in Bardstown and not St. Louis?
• What is the difference between regular David Nicholson and the reserve?
• Tell us about your still and capacity.
• Any worries about your bourbon being ready in 4 years?
• Are you trying to replicate the existing flavor profiles?
• What is your storage capacity?
• What is something that people might not know about your brands?
• When is the Lux Bourbon coming?
• Any plans to use this facility to support Luxco?
• What issues have you had starting a distillery?

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On this Whiskey Quickie by Bourbon Pursuit, we review Angel's Envy Tawny. This 10 year old bourbon is 111.6 proof and $250 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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On this episode, we discuss two topics that are top of mind. First, is the Coronavirus and how it's impacting the bourbon industry. Then we take a look at the hype and hysteria that surrounds Blanton's. We dive into the recent news of Blanton's Gold making its way to the US and if we think $120 SRP is a deal you should jump on. You will hear a new voice for a few minutes and that is Aaron Goldfarb. You may have seen his work on various publications around the web. He wasn’t able to stay on due to some technical difficulties, but we hope to have him on again soon.

Show Notes:

• Barrel Shortage: https://www.thedailybeast.com/is-there-a-bourbon-barrel-shortage-on-the-horizon
• This week’s Above the Char with Fred Minnick talks about taxes.
• What are distilleries doing for coronavirus?
• History of Blanton's.
• How did Blanton's become so popular?
• Will limiting the purchases of allocated items work?
• Why don't distilleries use technology to manage this problem?
• Blanton's Gold coming to the US. Is it because of tariffs?
• Are they taking away from the European allocation?
• How can you make more product with only one warehouse?
• Will quality suffer with increased production?
• What other companies have a similar strategy to Blanton's?
• What do you think of the price point?
• Will Straight from the Barrel ever come to the U.S.?
• Thanks to Blake from bourbonr.com, Jordan from BreakingBourbon.com , Brian from sippncorn.com, and Aaron Goldfarb for joining.

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On this Whiskey Quickie by Bourbon Pursuit, we review Traverse City Whiskey Co. Barrel Proof Rye Whiskey. This non-age stated rye is 115.8 proof and $90 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Many of us have heard of A. Smith Bowman, which is owned by Sazerac, but we really don’t know much about them. We sit down with their Master Distiller, Brian Prewitt, to learn about the inner-workings of their operation and how the relationship with Sazerac works, as it pertains to the bourbon. With more than 20 years of brewing and distilling expertise, he tells us how he dialed in their stills to create a unique product and what the future entails for growth. We may or may not talk about gin for a few minutes as well. If you're a fan of A. Smith Bowman, let us know your favorite bottling in the comments.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about Texas.
• How did you get into bourbon?
• What has been your favorite spirit to work with?
• Did your parents influence you to get into the alcohol industry?
• Tell us the history of A. Smith Bowman.
• Does it ever make you mad that Kentucky gets all the glory for bourbon?
• What year did the operation start?
• Tell us the history of Master Distillers there.
• Is it hard to dial in flavor profiles?
• Are you able to make your own imprint on the product?
• What did you tweak during the process?
• When did it become part of the Sazerac portfolio?
• What resources did you gain from Sazerac?
• Do you distill or does Buffalo Trace contract distill?
• Is it aged in VA?
• Are higher age releases sourced or made in house?
• What is your capacity?
• How many states are you available in?
• Is there a flavor profile difference from Kentucky bourbon?
• Tell us about your products.
• What makes your gin unique?
• Tell us about your single barrel program.
• Where do you see the market in the future?
• How has Virginia embraced you?
• Do you have a lot of competition visit?
• Has bourbon tourism grown in VA?
• What are your plans for growth?

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On this Whiskey Quickie by Bourbon Pursuit, we review Elijah Craig Rye. This non-age stated rye is 94 proof and $29.99 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Do you find yourself talking to the same people about bourbon every day and realize you talk to them more than your best friends? In fact, maybe they are your new best friends. We're all in that situation now and that's what today's episode is all about. Bourbon has a magical element that seems to bring people together across every demographic to share a common bond. Perhaps you're getting started and want to figure out, how do you find your bourbon people? We sit down with Jeremy Mandel, he's an admin and founder of a few online communities and one of our Patreon supporters. We go through what it takes to find connections with other like minded individuals that can be done online with people around the world or perhaps in your own backyard with meet-up groups, bourbon societies, and much more. You'll come away at the end of this realizing you probably followed some of these same steps without realizing it.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about money.
• How did you get into bourbon?
• What was your introduction to the online bourbon communities?
• Do you ever have events with your bourbon friends?
• Do certain groups create more bonds than others?
• What about your local society?
• Do you think raffle groups encourage camaraderie?
• What did you think of the Bob Dylan whiskey?
• Would you rather go to someone's house to drink bourbon or a bar?
• Can these bourbon networks get bigger?
• How can people find a bourbon community?
• What relationships have gotten you a really good bottle of bourbon?

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On this Whiskey Quickie by Bourbon Pursuit, we review Kentucky Owl Rye Batch 3. This 10 year old rye is 114 proof and $200 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Michael Myers sits down to tell us his story of starting Distillery 291. He had a booming photography career, but while living in NY during the events of 9/11, it made him want something else. He found out early on that he liked whiskey, so like most of us who start off with something new, he researched and used his skills from a past farm life to make it a reality. Michael actually built his very first still on a tight budget and ended up using some of his photography equipment to create the still. From these humble beginnings, his whiskey has gone off to win many different awards and they are now expanding even further, creating a whiskey that is Aspen stave finished and authentic to Colorado.

Show Notes:

• Maker's Mark Solar Panels: https://www.wlky.com/article/makers-mark-now-powering-rickhouses-with-help-of-500-solar-panels/31017612
• Beverage Daily Article: https://www.beveragedaily.com/Article/2020/02/17/Alcohol-s-three-tier-system-slows-ecommerce-and-dates-the-industry
• Why Does Whiskey Taste Like Whiskey: https://www.thedailybeast.com/why-does-whiskey-taste-like-whiskey-an-excerpt-from-lew-brysons-new-book-whiskey-master-class
• Rate Our Podcast: https://ratethispodcast.com/bourbon
• This week’s Above the Char with Fred Minnick talks about blended whiskey.
• When were you first introduced to bourbon?
• Where are you from?
• How long where you in Savannah?
• Let's talk about your background in photography.
• Which more enjoyable, photography or whiskey making?
• Tell us about your experience with 9/11.
• How were your first attempts at making whiskey?
• Did you lean on any outside consultants?
• Tell us about building and designing your still.
• How much did it cost to build your still?
• What was your end goal when you first started?
• Tell us about your barrels.
• What was going through your mind when you first started?
• Did your photography career fund the whiskey business?
• Tell us about your awards.
• What is the operation like today?
• Was it daunting coming to Kentucky with your bourbon?
• Did you experience growing pains?
• What do you want our listeners to leave with about 291?

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On this Whiskey Quickie by Bourbon Pursuit, we review Yellowstone Select. This non-age stated bourbon is 93 proof and $40 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of Cask Cartel. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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On this episode, we touch on three topics. First, we look at how bourbon producers can reach new consumers. Then we take on the new celebrity craze. Over the past year, there have been about half a dozen music artists and TV personalities that have come out with bourbons. While we don’t see this trend stopping, we ask ourselves if this is good for bourbon as a whole. Lastly, we examine the current state of the secondary market. It’s a group consensus that we all miss it, but how has it affected value, store pricing, and distributor allocation?

Show Notes:

• This week’s Above the Char with Fred Minnick talks about celebrity whiskey.
• How do bourbon producers reach new customers?
• What about new label designs?
• What do you think about celebrities getting into bourbon?
• Are celebrities helping or hurting bourbon?
• Let's discuss the current state of the secondary market.

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On this Whiskey Quickie by Bourbon Pursuit, we review Baker's 7 Year. This 7 year old bourbon is 107 proof and $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: This whiskey in this review was purchased by Bourbon Pursuit for reviewing. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Today, on the podcast we talk with Paul McLaughlin. He might not be known to you yet, or his cooperage, but the story he shares and how they hone their craft is like no other. We had the opportunity to check out Kelvin Cooperage and get a behind the scenes tour of their barrel building process. It’s amazing how everything is still very labor intensive and they use machines and tooling that have been part of their process since the beginning. We dive into toasting on a natural fire and what makes their barrels different from other cooperages around the country. We also discuss the economics of a cooperage and how they are trying to satisfy the growth of a world-wide demand for used barrels.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about faulty pipe systems at distilleries.
• Where are you from?
• How did you get into the barrel making business?
• How did you get into bourbon?
• How does Kentucky compare to Scotland?
• When did you join the family business?
• Was it hard to have your brother as your boss?
• How is your process unique?
• What is the reasoning behind toasting?
• Tell us about the natural fire.
• How long does it take a new cooper to get the hang of the process?
• Do you rotate positions?
• Do you have a high employee turnover?
• How many used barrels are you buying per day?
• What other barrels do you get besides bourbon?
• What's the craziest barrel you've made?
• Tell us about selling barrels in Asia and Japan.
• Let's discuss the economics of barrel making.
• What is your quality control process?
• What makes your cooperage appealing to customers?
• Is it harder to make a 25 gallon barrel?
• How do you see this business growing?
• How do you source oak?
• How do you determine pricing?
• What about secondary finishing?
• Where do you see the business in 10 years?

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Today, we talk to one of the biggest up and coming distilleries in Bardstown...and that's the Bardstown Bourbon Company. We covered the business side in a past episode, but this time we look at operations and the two guys responsible for filling thousands of barrels per year. Steve Nally and John Hargrove sit down with us to talk about their background in distillation. Spoiler alert, Steve Nally is kind of a big deal. We also touch on what the process is like for a customer to work with them as they choose a mash bill, yeast strain, barrel location in the rickhouse, and where they see the market in 5 years. If you are on the bourbon trail, be sure to stop at BBC for lunch and a dusty pour.

Show Notes:

• Jim Beam Cheat Sheet: http://bourbonr.com/blog/jim-beam-distillery-production-cheat-sheet/
• This week’s Above the Char with Fred Minnick talks about Bolivia.
• What was your first taste of bourbon?
• How did you get into working in the bourbon and spirits industry?
• How was it going from Maker's to a start up distillery?
• Do you have a formal education in science or did you learn on the job?
• How did they convince you to come to BBC?
• What was the initial BBC strategy?
• What is your distillery capacity?
• Did you see the need for contract distilling?
• Is it difficult to produce so many mash bills?
• Do clients have a mash bill in mind or do you help coach them?
• Walk us through the process.
• Can you pick your own yeast strain?
• Can you sample the yeast strains?
• Do you guide customers on wood?
• How long is your wait?
• How do you allocate floor levels in the warehouse?
• What's the craziest demand from a customer?
• Is it more efficient to have a contract distiller?
• What are you distilling for BBC?
• Talk about the risk of experimenting with products.
• Where do you see bourbon in 3-5 years?
• Any plans for other spirits?
• Tell us about the decision to allow customers to customize the process.
• Do you bottle and help with packaging?

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