Bourbon Pursuit

On this Whiskey Quickie by Bourbon Pursuit, we review Kentucky Owl Batch 9. This non-age stated bourbon is 127.6 proof and $300 MSRP. Let us know what you think in the comments. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Red Hook Rye... that bottling might be what made LeNell a household name among bourbon unicorn chasers, but LeNell has a story to tell when it comes to the spirits industry. Her story is filled with fortunate encounters that propelled her name and eventually put her little shop in Brooklyn on the map. Like any endeavor, her story has highs and lows. LeNell shares what owning a store in Red Hook was like back in the day and how she has gone back to her roots in Alabama. We also touch on secondary pricing of her famous private label. Now, before you go any further, this podcast does contain some explicit language so don't say we didn't warn you. You get to hear the real LeNell Camacho Santa Ana.

Show Notes:

• Jim Beam Article: https://www.thedailybeast.com/the-beams-are-americas-first-family-of-bourbon
• This week’s Above the Char with Fred Minnick talks about the Super Bowl.
• When was your first taste of whiskey?
• Do you care about Alabama football?
• Where did you get the idea of LeNell's?
• What were your early days like?
• Did your store ever experience any crime?
• How did you get into the liquor business?
• Why did you focus on bourbon?
• Talk about Straight Bourbon.
• How did Red Hook Rye happen?
• Tell us about the process of selecting Red Hook.
• Do you have any Red Hook left?
• What are your thoughts on the secondary pricing?
• What hurdles did you face opening up a store in Alabama?
• Why was this store so important to you?
• Do you feel like it is better now as a women in whiskey than in the past?
• Tell us about the success of your store.
• Are you helping other businesses open in your neighborhood?
• What is your newest project?

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On this Whiskey Quickie by Bourbon Pursuit, we review Knob Creek Quarter Oak. This non-age stated bourbon is 100 proof and $50 MSRP. Let us know what you think. Cheers!

DISCLAIMER: This whiskey in this review was purchased by Bourbon Pursuit for reviewing. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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This week’s Bourbon Community Roundtable touches on lots of good hot topics. We look at MGP's stock as it continues it's downward trend with our thoughts on how this will play out for them. Then we talk about sourcing in general and if consumers are getting oversaturated with the same bulk market products. Stickers are always a fun subject, but this week there was one released that got national media attention. Will distilleries crack down on stickers? Lastly, we congratulate Old Forester on it’s revamp of the barrel program and cap it off with our most annoying bourbon terms.

Show Notes:

• This week’s Above the Char with Fred Minnick talks more about smoked grains.
• Breaking Bourbon announces Stagg Jr. as their whiskey of the year. Let's discuss.
• What do you think about the MPG losses for the 3rd quarter in a row?
• Is the bourbon market oversaturated with brands?
• What happens when the aged whiskey runs out?
• Let's discuss the effect of stickers on bottles.
• What do you think about the New Riff Pitino sticker?
• Sticker predictions?
• Brown-Forman comes out with a barrel proof single barrel program for Old Forester. What is taking everyone else so long?
• What's the most annoying term in bourbon?

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On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitzgerald Fall 2019. This 15 year old bourbon is 100 proof and $150 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It’s the topic everyone loves to hear about, but hardly anyone is willing to talk about. And that’s the inside secrets of distribution. Distributors “hold all the chips” so it’s time we find out how deals are made. We sit down with Mike Bridges, who owns Jack's Liquor Beer Wine in Fremont, Nebraska and was once a rep for Nebraska Wine and Spirits which was later purchased by Republic. He talks about what really happens behind those closed doors, who gets allocations (high volume stores vs small mom and pop shops), and consumer frustrations. There’s a lot of ground to cover in this one.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about the smoked grain debate.
• How did you get into bourbon?
• Tell us about your time in the food and beverage industry.
• How did you transition into a distributor position?
• What was the distributor called at that time?
• How do allocations work?
• Is there any transparency between the rep and the business?
• Do they tell you how you can get the allocated items?
• What motivates a distributor to sell products?
• How do distributors spend money to get retailers to carry products?
• Talk about high volume retailers vs mom and pop retailers.
• Do your distributors take price gouging seriously?
• How much blame are you putting on the distillers for not getting allocated items? Are they using the distributors to take the blame?
• Would a distributor advise a brand to raise a price?
• Do stores ever do favors for distributors in order to get allocated items?
• What would be a better system?
• Are allocations really down every year?
• How has your view changed as a retailer now?

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On this Whiskey Quickie by Bourbon Pursuit, we review Weller Full Proof. This non-age stated bourbon is 114 proof and $50 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Are you ready to geek out? Like super bourbon geek out? Dr. Tom Collins has dedicated part of his career to the details of different spirits and wine. His studies looking at the chemical composition of bourbon as well as the chemical influence from barrels is what intrigued us. We examine, at a scientific level, what char levels create different compounds and reactions, how entry proof affects these compounds, and how bourbon and rye are different in their molecular makeup. Like I said, get ready to geek out!

Show Notes:

• New EU Tariffs: https://www.latimes.com/food/story/2020-01-04/trump-wine-tariffs and https://qz.com/1779258/a-us-wine-tariff-on-the-eu-isnt-great-for-california/
• Scotland ankle monitoring: https://www.thescottishsun.co.uk/news/5128975/scottish-criminals-alcohol-ankle-tags/
• This week’s Above the Char with Fred Minnick talks about turning your hobby into a career.
• What is viticulture and enology?
• How did you choose this profession?
• Tell us about your research.
• What compounds are you looking for from toasted barrels?
• Are there times where a toasted barrel provides a certain flavor profile in the lab, but not in the real world?
• Is it hard to get consistency from the barrel?
• What was the outcome of your research?
• How do you get a buttery taste out of a barrel?
• Can you tell different whiskies apart chemically?
• What are the different compounds in rye vs. bourbon?
• Do bourbons have more differentiation compounds than ryes?
• How does each compound contribute to the bourbon?
• What kind of budget did you get to buy the bottles for research?
• Where do the fruity notes come from in bourbon?
• What are your thoughts on barrel entry proof?
• Do you think you could look at dusty bourbons from the 60's or 70's and see differences compared today?
• What's a big takeaway from your research?
• What happens when a whiskey is aged in a wine cask?

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On this Whiskey Quickie by Bourbon Pursuit, we review Larceny Barrel Proof A120. This non-age stated bourbon is 123.2 proof and $50 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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New for 2020, it’s Scotch Pursuit! Ok, not really. But what better way to start the new year by trying something new and having Dr. Rachel Barrie, the master blender for The GlenDronach, BenRiach, and Glenglassaugh of Brown-Forman, come and show us the ropes. We talk about malting, peat, Glens and Bens, rules and regulations to be considered a scotch, the temperatures and more. This is a fantastic 101 to the scotch world and even made us, not so much scotch curious, but more single malt curious. Since this recording, we’ve tried numerous single malts and found some great ones. If you have an “entry Scotch” for bourbon drinkers, drop it here in the comments.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about Al Young.
• Why all the Glens and Bens?
• Does the altitude affect the whiskey?
• Talk about growing up around scotch.
• Tell us about your doctorate.
• Tell us about the the brands.
• What is an old school malt?
• How do you keep malts consistent?
• What is malting?
• What is the process for making scotch?
• What kind of stills do you use?
• What is your favorite cask?
• How do you make a blend?
• How old does scotch have to be legally?
• Is there a lot of evaporation loss in the barrel?
• What proof does BenRiach come out of the barrel?
• How many barrels are in a typical batch?
• Do you have a team helping you blend?
• Is there a limit to the number of times you can use a barrel?
• Tell us about the special releases.

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On this Whiskey Quickie by Bourbon Pursuit, we review Bardstown Bourbon Company Fusion Series #1. This non-age stated bourbon is 98.9 proof and $59.99 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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The Bourbon Pursuit team takes a minute to look back on some of our favorite podcasts we recorded this year. We also look at all the bourbons that were released in 2019 (around 55) and Ryan and Kenny vote on their favorite while we have to wait for Fred. Then we take some time to look into 2020 with what we think is going to happen with TTB labels, marijuana, tariffs, and the 3 tier system in 2020. We wrap up the show giving our individual 2020 predictions about barrel programs, secondary markets, and other legalities. Happy New Year!

Show Notes:

• Barrel Picks: https://www.patreon.com/posts/jack-daniels-wow-32305844, https://www.patreon.com/posts/eagle-rare-with-32446056
• This week’s Above the Char with Fred Minnick talks about barrel char.
• What was your favorite episode of 2019?
• What was the most awkward episode?
• Bourbons released in 2019.
• What do you see on the horizon for tariffs and the export market?
• Do you think we will see a marijuana or CBD infused whiskey in 2020?
• Will TTB crackdown on new COLAs in 2020?
• Do you predict a shakeup in the 3 tier system?
• Will we see the rise of the big secondary groups in 2020?
• Other predictions for 2020.

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On this Whiskey Quickie by Bourbon Pursuit, we review 1792 Aged Twelve Years. This 12 year old bourbon is 96.6 proof and $50 MSRP. Let us know what you think. Cheers!

DISCLAIMER: A sample of this whiskey was provide to us by a member of our Patreon community. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Brown-Forman and the Kentucky Distillers' Association are two organizations focused on growing bourbon both domestically and internationally. Taylor Amerman and Ali Mize represent these brands to balance the scales by focusing on ways to promote a better drinking culture. This means awareness of moderation, being inclusive of those who don’t drink, and how more ID checking systems are being installed at distilleries across the state. As we go into the holiday season, please remember to be safe and drink responsibly.

Show Notes:

• Worst Old Fashioned: https://www.esquire.com/food-drink/drinks/a30172952/viral-old-fashioned-cocktail-video-jim-beam-redo/
• The Craft Beverage Modernization and Tax Reform Act: SpirtsUnited.org, https://www.nytimes.com/2019/12/16/business/economy/craft-distilling-liquor-tax.html
• This week’s Above the Char with Fred Minnick talks about control states.
• How did you get into bourbon?
• How did you end up in this position? Tell us about your background.
• Talk about bourbon and the environment.
• What are the responsibilities of your position?
• What's Intellicheck?
• Does it track which distilleries you visit?
• Any concern about upsetting consumers?
• Tell us about what you all are doing with mocktails.
• What did you do with mocktails at Derby?
• What is on the event checklist?
• How do you promote social responsibility in marketing?
• What's next to lobby for?
• Tell us about ride sharing.
• What do you want the listeners to takeaway?
• For more information on responsibility efforts, visit brown-forman.com/responsibility and kybourbontrail.com/responsibility.

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On this Whiskey Quickie by Bourbon Pursuit, we review Angel's Envy 2019 Cask Strength. This non-age stated bourbon is 122.4 proof and $200 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Conor O'Driscoll is beginning to make a name for himself. After spending part of his career at Brown Forman and Angel's Envy, he was recruited to fulfill the role left behind by Denny Potter. Conor is now the seventh Master Distiller in Heaven Hill's 84-year history. We spend some time getting to know Conor's past, what the recruitment process is like to find a master distiller, what his role is going to be with the operation side of things, and how at the end of the day he just doesn't want to screw anything up.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about dry January.
• Where are you from?
• How did you end up in Terre Haute, Indiana?
• How did you get into bourbon?
• Tell us about your time at Woodford.
• What was difficult to learn about the distilling process?
• Talk about working at Angel's Envy.
• Is distilling rum the same process as bourbon?
• Are distillers in charge of blending?
• How did you end up at Heaven Hill?
• Did you have to give up anything to move into this role?
• Are you looking for ways to improve the legacy brands?
• Was there a learning curve coming to Heaven Hill?
• Who determines the increase in production?
• Were you involved in forecasting at your other roles?
• How did you learn the Heaven Hill portfolio?
• Do you have a favorite brand?
• What was it like to sign your first bottle?

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On this Whiskey Quickie by Bourbon Pursuit, we review Widow Jane The Vaults. This 14 year old bourbon is 99 proof and $150 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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The online community is one of the biggest forces behind bourbon growth. This is where people go to learn more, ask questions, make connections, and find new and interesting bourbons to try. Reddit has been a platform for those conversations for a long long time. The popularity of the /r/bourbon subreddit has now eclipsed over 109,000 members and it’s continually growing. We sit down with T8ke, one of the moderators of the /r/bourbon subreddit, to get a glimpse into a moderator's daily life. We look into the type of content that gets upvotes, how the AMAs work, and how being anonymous plays a role vs Facebook where it’s your actual name and profile. Join the sub https://www.reddit.com/r/bourbon/.

Show Notes:

• Whiskey Advocate Top 20: http://whiskyadvocate.com/top20/
• This week’s Above the Char with Fred Minnick talks about whiskey marketing.
• Tell us how you got into bourbon?
• What led you to discover more?
• What type of content do you see on Reddit?
• Is there a newbie factor?
• Do people really like the reviews?
• Who is the typical person checking out these reviews?
• What does AMA stand for?
• What were the top AMAs?
• Tell us about the Reddit culture.
• Talk about the anonymous factor.
• Are there any issues since it is anonymous?
• Are there sales in the forums?
• What kind of growth are you seeing in the forum?
• What topics are popular?
• Why do so many people on Reddit hate Fred Minnick?
• Have bourbon posts ever been on the front page of Reddit?
• How much time do you spend moderating?
• How many posts do you get during release season?
• When people post do you have to approve it?
• Who has it worse, Facebook or Reddit mods?

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On this Whiskey Quickie by Bourbon Pursuit, we review E.H. Taylor Amaranth Grain of the Gods. This non-age stated bourbon is 100 proof and $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: A sample of this whiskey was provide to us by a member of our Patreon community. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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This is the final roundtable for 2019 as we head into the new year. And this one packs a few punches. First, we dive into Instagram news where the number of likes are now hidden from your view. How will it impact bourbon Instagram stars? Then we roll into the meat of the podcast talking about Pappy and Sazerac vs The Secondary Market. Lastly, we share what we are thankful for in 2019. I also want to take this opportunity to say thank you to you, the dedicated listeners and viewers of Bourbon Pursuit. We really appreciate the hours you spend with us every week to hear us talk about bourbon.

Show Notes:

• Warehouse X: http://www.experimentalwarehouse.com/
• Marianne Eaves at TEDxBroadway: https://www.tedxbroadway.com/talks/2019/11/19/making-the-impossible-and-doing-the-unthinkable-marianne-eaves
• This week’s Above the Char with Fred Minnick talks about vintage whiskey collections.
• Instagram removes likes. Does this impact bourbon influencers?
• Do Instagram posts drive people to your content?
• Will the lack of likes deter people from using influencers?
• Should Instagram hide the number of followers?
• Do you think Sazerac is behind the secondary take down?
• Why make the Van Winkles the face of the blame?
• Should they raise the SRP of Pappy?
• Do you think other distilleries are happy they took action on the secondary market?
• What are you thankful for with bourbon in 2019?
• Thanks to Blake from bourbonr.com, Nick from BreakingBourbon.com , and Brian from sippncorn.com for joining.

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On this Whiskey Quickie by Bourbon Pursuit, we review Chattanooga Whiskey Cask 111. This non-age stated bourbon is 111 proof and $45 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Penny & Sparrow is a folk music duo from Austin, TX. On their tour through Louisville, Andy Baxter and Kyle Jahnke, the talented guys behind the band, stopped by for a few bourbon pours. We talk about life on the road, their musical creation process, and how their fans give them bourbon at shows. You can catch their latest album, Finch, wherever you stream your music.

Show Notes:

• Pappy Map retires: http://bourbonr.com/blog/pappy-van-winkle-release-map-retires/
• This week’s Above the Char with Fred Minnick talks about the holidays.
• How did you all get into music and start the band?
• Where does your inspiration come from?
• What is your craziest moment with a fan?
• How did you get into bourbon hunting?
• What bourbon got you hooked?
• How does the band work when you live in different states?
• Who is the messy one?
• What's it like on the road?
• What do you listen to on the road?
• Have you been on the Bourbon Trail?
• Where do you go when bourbon hunting?
• Do you ever get free bourbon?
• How did fans discover your were into bourbon?
• What does it mean to you when someone says your music has changed their life?
• Where did the name Penny & Sparrow come from?
• Was there a moment where you felt like you made it?
• Tell us about your latest album, Finch.

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On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester 1910 Old Fine Whisky. This non-age stated bourbon is 93 proof and $55 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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John Little and John Foster of Smooth Ambler are good friends of the show. We’ve had them on before and they’ve been doing a lot of stuff recently to keep their audiences engaged. They have a new video series, divulge their plans for future whiskey production, and talk about their latest launch of their MGP based Old Scout. Tune in to hear their take on what’s happened to American Whiskey in the past 2 years.

Show Notes:

• KDA Press Release: https://kybourbon.com/2-barrels-for-every-kentuckian-distillers-top-9-million-barrels-for-first-time-in-modern-era/
• This week’s Above the Char with Fred Minnick talks about blind tastings.
• Tell us about your video series on YouTube.
• What's been happening in the past two years?
• When are you going to use the new make?
• What is the game plan for Rye?
• What's the plan for the American Whiskey?
• Let's talk about sourced whiskey.
• Do you see Big Level as always evolving?
• Do you consider yourselves a craft distiller?
• What impact has Smooth Ambler made in West Virginia?
• What's the Whiskey Wagon?
• What benefits have you experienced from the Pernod Ricard deal?
• Where does the name Smooth Ambler come from?

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On this Whiskey Quickie by Bourbon Pursuit, we review Blanton's Straight from the Barrel Bourbon. It's non-age stated, barrel strength, and import only. Let us know what you think. Cheers!

DISCLAIMER: This whiskey in this review was purchased by Bourbon Pursuit for reviewing. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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In this Bourbon Pursuit exclusive, listen to a story from an admitted bourbon counterfeiter. This episode dives into the motives, operation, and recourse of a bourbon counterfeiter. Listen to how an addiction contributed to a cycle of refilling empty bottles and reselling them on the secondary markets and the ultimate price he had to pay. We hope this interview will serve as a lesson for not only folks connected with these circles, but also for whiskey producers to implement new packaging to protect their consumers.

DISCLOSURE: As a part of the agreement to come on the show, we are not revealing the identity of our guest as he wishes to remain anonymous. Any comments regarding the guest’s name will be deleted and anything shared is not factual and is considered libel.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about online alcohol sales.
• How did you get into the bourbon market?
• When did you start thinking about counterfeiting?
• What made it easy to counterfeit?
• Why aren't you in jail?
• How were you caught?
• What happened when you got caught by the community?
• Why did you not turn yourself in?
• Did you feel remorse or just bad because you got caught?
• How many counterfeit bottles did you create?
• How long have you been selling counterfeits?
• Did you ever counterfeit a Van Winkle?
• What was the fall out after you were caught?
• What kind of threatening phone calls did you receive?
• What was it like facing your family?
• Are you still with your wife?
• How can someone spot a fake?
• What did you refill with?
• Now that some time has passed, how are things going?
• Did you ever talk to any other counterfeiters?
• Did you consider it fun?
• Did you need the money?
• Are you starting to move on?
• Have your parents been able to look past the situation?
• How much revenue did you make?
• How were your kids affected?
• What would you say to someone thinking about counterfeiting?
• What did your friends think?
• What if you didn't get caught? Would it be worth the money?
• Would you ever try to counterfeit again?

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On this Whiskey Quickie by Bourbon Pursuit, we review Catoctin Creek Roundstone Rye Cask Proof. This non-age stated cask strength rye whiskey comes from Virginia, is 116 proof, and $90 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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The Bourbon Community Roundtable is back with talk about Turkey, Rare Breed Rye and more rye whiskey coming to market. We then look at the landscape and ask ourselves “is bourbon priced fairly in today’s market?” because we often get blamed for calling bourbon undervalued. We wrap the show talking about the Jim Beam AirBNB as a potential PR stunt.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about blending.
• What do you think about Wild Turkey's new online videos called Talk Turkey with Matthew McConaughey? Episode 1: https://www.youtube.com/watch?v=VM3duQSIU3U
• Let's talk Rare Breed Rye.
• Do you think Elijah Craig will come out with barrel proof rye?
• What about Elijah Craig Rye not being released in some states?
• Can distilleries really come out with more expressions?
• Who here thinks bourbon has been over or undervalued in its category and why?
• Do we need that million dollar bottle for bourbon?
• Who here thinks we are a problem?
• Let's discuss some research on the growth of American whiskey.
• Report from ResearchAndMarkets.com: https://www.researchandmarkets.com/reports/4849286/american-whiskey-market-by-type-bourbon?utm_source=BW&utm_medium=PressRelease&utm_code=f832dw&utm_campaign=1311293+-+American+%2416.8+Billion+Whiskey+Market+to+2025%3a+Focus+on+Bourbon%2c+Tennessee%2c+Rye+Whiskey&utm_exec=chdo54prd
• What do you think about renting Jim Beam’s Historic Kentucky Home on Airbnb? https://www.travelandleisure.com/hotels-resorts/vacation-rentals/jim-beam-bourbon-historic-kentucky-home-airbnb
• Thanks to Blake from bourbonr.com and Jordan from BreakingBourbon.com for joining.

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On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses Small Batch Select. This 6-7 year old bourbon comes in at 104 proof and a $55 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Bottled-in-Bond. It’s one of the revolutionary moments of American history, but has also become near and dear to many bourbon drinkers with good reason. We covered the in and outs of bottled-in-bond with Bernie Lubbers back on Episode 089 and it's part of our Bourbon 101 podcasts. Since we know why bottled-in-bond is important, it’s time to find out who Bourbon Pursuit is going to claim as the best bottled in bond bourbon in 2019! We blind sample our way through 12 heavy weight contenders and put them in the Bottled-in-Bond Showdown. Who is going to be crowned champion? Listen and find out.

Show Notes:

• Elijah Craig Launching Kentucky Straight Rye Whiskey: https://www.instagram.com/p/B3wt1feHdlZ/
• Amazon Gin: https://www.beveragedaily.com/Article/2019/10/21/Amazon-launches-its-own-spirits-brand-Tovess
• This week’s Above the Char with Fred Minnick talks about premium pricing.
• What is Bottled-in-Bond?
• Blind tasting of the following (in no particular order):
• Heaven Hill Bottled-in-Bond 7yr
• Henry McKenna Single Barrel Bottled-in-Bond
• George Dickel Bottled-in-Bond
• Old Bardstown Bottled-in-Bond
• Old Grand Dad Bottled-in-Bond
• 1792 Bottled-in-Bond
• Evan Williams Bottled-in-Bond
• Jim Beam Bottled-in-Bond
• JW Dant Bottled-in-Bond
• Early Times Bottled-in-Bond
• New Riff Bottled-in-Bond
• Wilderness Trail Bottled-in-Bond

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On this Whiskey Quickie by Bourbon Pursuit, we review Heaven Hill Bottled-In-Bond. This 7 year old bourbon comes in at 100 proof and a $40 MSRP. Let us know what you think in the comments. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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New Riff is a name that has become synonymous with bourbon lovers. You may have recalled our conversation with Jay Erisman, Vice President, back on Episode 072, but this time we get to speak with Owner, Ken Lewis, who drives a bunch of the decision making behind the company. It feels like an episode of How I Built This as we get to hear Ken’s story. From owning and hustling liquor stores to eventually selling all that to start a distillery, hiring some great people, and having a few strokes of good luck to put him in the position where he is today. Then we also get to hear about his thoughts on stickers and some future plans he has in store for New Riff as well.

Show Notes:

• Jim Beam’s Historic Kentucky Home on Airbnb: https://www.travelandleisure.com/hotels-resorts/vacation-rentals/jim-beam-bourbon-historic-kentucky-home-airbnb
• This week’s Above the Char with Fred Minnick talks about the top 5 states for bourbon besides Kentucky.
• What is your title?
• Tell us about your entrepreneurial spirit.
• How did you get into the alcohol business?
• How did you end up in Northern Kentucky?
• Do you have any regrets getting rid of your stores?
• How did you decide to sell Party Source and start a distillery?
• How did you get interested in bourbon?
• When was your first taste of bourbon?
• How did you find the team to get the business off the ground?
• How did you chose the mash bills?
• Tell us about the O.K.I. days.
• Do you still do contract distilling?
• So why did you release the bourbon at 4 years?
• How is such a young product so good?
• How did you get such a great location?
• What are your future plans for the bourbon?
• Tells us about the balboa rye.
• What do you think of the single barrel stickers?

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On this Whiskey Quickie by Bourbon Pursuit, we review Charbay R5 Lot No. 5. This hop flavored whiskey comes in at 99 proof and a $60 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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If you’re a bourbon die hard, you’ve probably asked yourself this question, “Do bourbon brands care about me?”. You know what I’m talking about because you join in on the conversation when distilleries increase prices or you get angry because your barrel picking group has been snubbed out for allocation reasons. The Bourbon Pursuit team takes a hard look at many of the larger whiskey producers by looking at some of their past actions. But if you’re the whiskey producer, what would you do in the same situation?

Show Notes:

• Wilderness Trail Expansion: https://amnews.com/2019/10/03/wilderness-trail-distillery-expanding-planning-huge-announcement/
• Toddy’s: https://www.liquor.com/articles/best-bourbon-store-toddys-liquors/#gs.7u244v
• Glenlivet Scotch Pods: https://www.cnn.com/2019/10/05/world/glenlivet-scotch-whisky-capsule-glassless-trnd/index.html
• Scotch Tariffs: https://www.cnn.com/2019/10/03/business/us-tariffs-whisky-wine/index.html
• This week’s Above the Char with Fred Minnick talks about line etiquette.
• What are your thoughts on the Heaven Hill Bottled-in-Bond relaunch?
• What do you think Heaven Hill did wrong in that situation?
• Are we moving away from a $15 price point?
• What about the Booker's price increase?
• Let's discuss Maker's attempt to lower the proof.
• What about Sazerac's strategy?
• What about Brown-Forman?
• What's happening with the allocation of barrel picks? Are people or groups getting cut off?

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On this Whiskey Quickie by Bourbon Pursuit, we review Smooth Ambler Old Scout Bourbon. This 5 year old bourbon comes in at 99 proof and a $45 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Today is all about Barrell Bourbon. We had Joe and Tripp back on Episode 164, but it’s time we get an update on what’s happening with this team. We talk more about the flavors they are pulling from different states of distillation and how that goes into the blend as well as hearing about their newest release of the American Vatted Malt Whiskey. We then talk about some gripes with the TTB, take another stab at online sales, and then look to the future with new dovetail offerings while potentially phasing out other products.

Show Notes:

• Bourbon Warehouse made out of shipping containers: https://www.wdrb.com/news/wdrb-video/bourbon-warehouse-made-of-shipping-containers-planned-in-j-town/video_100e2934-e0ca-5335-a956-83f9d9a9150a.html
• Bourbon Pursuit Yelp Collection: https://www.yelp.com/collection/Si779eiZUmjGomZP2pZLTg
• This week’s Above the Char with Fred Minnick talks about barrel proof bourbon.
• What's new with Barrell?
• Tripp, what is your role?
• Do you taste every barrel?
• What flavors are you looking for?
• Do you think every batch is significantly different?
• How many barrels does it take to get the right flavor?
• Tell us about Batch 18.
• What is your ratio of barrels from each state?
• What notes do you pull from KY, IN, TN
• barrels?
• Where do you get the barrels?
• What makes up an American malt whiskey?
• Is the TTB creating new categories for you?
• How do you decide what to blend?
• Why do producers have non-disclosure agreements?
• How many employees work at Barrell Craft Spirits?
• Did you envision this growth?
• What challenges have you faced?
• Are distributors knocking on the door for the next batch?
• Any plans for Barrell Vodka?
• Are you pro online sales?
• What's next?
• Is it hard to make a new label for every product?
• Any plans to phase any products out?
• Is sourcing rum similar to bourbon?
• Why rum?
• What do you think is the next it category?
• Have you considered using armagnac?
• Tell us about Dovetail 3.
• What's the difference between finishing and aging?
• How much product is left in the finishing barrels?
• What are you passionate about?
• Any plans to distill your own product instead of sourcing?

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On this special edition of Whiskey Quickie by Bourbon Pursuit, we review the Buffalo Trace Antique Collection in five 60 second reviews. The collection includes: Sazerac Rye 18 Year, Eagle Rare 17 Year, George T. Stagg, Thomas H. Handy, and William Larue Weller. Each bottle has a suggested retail price of $99. Which is going to be our favorite this year? Watch and find out. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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This episode is a twofer. You get the Van Winkle Family and the Bourbon Community Roundtable all in one which took place at Bourbon & Beyond 2019. Julian gives history about the brand and the timeline of when it became a part of the Sazerac portfolio. One of Julian’s daughters talks about the emergence of Pappy & Co and how she is more of a tequila person and never really gets to drink any of the family bourbon. Preston talks about their involvement with crack down of the secondary market groups as a counterfeiting measurement. Fred keeps lots of good questions rolling along that you all will find interesting. The 2nd half of the podcast is a live recording of the bourbon community roundtable as we share thoughts on the festival, the news that broke the evening prior, and what we recommend for those who can’t get Pappy. There’s almost too much going on, but it’s timely and full of good info you all will enjoy.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about Bourbon and Beyond.
• What was it like when your dad was trying to sell whiskey when no one was interested?
• Did you ever sneak in and steal some whiskey from your dad?
• What was it like for bourbon in the 1980s?
• How did you barter with whiskey?
• Were you ever worried that you would have to close the company?
• When you were a child, did you feel the stress your dad was experiencing?
• Tell us about the moment you realized you wouldn't have to shut down.
• What was the thinking behind partnering with Buffalo Trace?
• What do you think about your haters?
• What is the relationship with Buffalo Trace like?
• Does Preston have the same palette as Julian?
• What's your favorite expression?
• Is it ok to drink Pappy 23 with coke?
• What does the future look like for the brand?
• Do you plan on increasing the price?
• What steps have you taken to curb the secondary market?
• What would happen if you were in the same room as an alleged counterfeiter?
• What did you learn from the sessions so far at Bourbon and Beyond?
• Thoughts on the Van Winkle session.
• Who caught up with Marianne Eaves?
• If you can't get Pappy, what do you recommend?

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On this Whiskey Quickie by Bourbon Pursuit, we review Bardstown Bourbon Company Phifer Pavitt Reserve. This 9 year old bourbon comes in at 107 proof and $124.99 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Hunting for rare bourbon is hard these days so many people have gravitated to single barrel selections as a way to combat it in the hopes of getting a stellar bourbon that is less expensive and more appealing. On this episode, we blind taste our way through a series of five comparisons where we try to see if a single barrel store pick can compete with past limited editions. We see if Weller CYPB, Booker’s Rye, 2016 Four Roses Single Barrel, and Elijah Craig 18 are worth the price. We also talk about flavors we prefer over others and how to create your own small batch limited edition bourbon as well. If you’ve done something like this before, drop us a comment with your results.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about the return of bourbon.
• Is it worth waiting in line or camping out for bourbon?
• Tasting store picks vs. limited releases.
• Weller CYPB vs Weller 107 pick by Cork N Bottle
• Booker’s Rye vs Knob Creek Rye by Westport Whiskey and Wine
• 2016 Four Roses Limited Edition Single Barrel OESK vs North Atlanta Bourbon Society OESK
• Elijah Craig 18yr vs Elijah Craig Loch n Key
• Wild Turkey 17yr Decades vs Russell's Reserve by Cork N Bottle
• How many barrel picks have you been on?
• Is there something on the flavor wheel that you don't like to get out of a bourbon?
• Have you tried to create your own small batch before?

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On this Whiskey Quickie by Bourbon Pursuit, we review Fern Creek Bourbon 2019 Exceptional & Rare. This bourbon is non-age stated, 87.5 proof, and $180 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Some people thought it was crazy to build a business doing 100% contract distilling. David Mandell, Former President and CEO of Bardstown Bourbon Company, told us this back on Episode 019. Four years later, we catch up with him to see how the operation has tripled from its original plan. This podcast covers what it takes to be a client of Bardstown Bourbon Company and how they are making 40 different mash bills for them. From the business side, we talk about building a destination for visitors and what it takes to find the right talent pool and keep employee retention. We look into their recently launched bourbon line and what the future has in store for more collaborations.

Show Notes:

• Barrell American Vatted Malt: https://www.businesswire.com/news/home/20190827005179/en/Barrell-Craft-Spirits-Releases-First-Ever-American-Vatted
• NAWR post on 21 states violating the constitution for shipping laws: https://nawr.org/twenty-one-states-in-violation-of-constitution-after-tennessee-wine-supreme-court-case/
• Bardstown Bourbon Company’s new CEO: https://www.thespiritsbusiness.com/2019/09/bardstown-bourbon-co-names-new-ceo/
• Bardstown Bourbon Company new Visitor Experience: https://www.prnewswire.com/news-releases/bardstown-bourbon-company-opens-immersive-visitors-center-experience-300914083.html
• This week’s Above the Char with Fred Minnick talks about glassware.
• What's been going on since the last time you were on the podcast?
• What is Bardstown Bourbon Company?
• What kind of brands do you work with?
• What technology have you implemented in the distilling process?
• Talk about building Bottled & Bond Kitchen.
• How did you find the right staff?
• Do you see an end of investing into the business?
• Tell us about your innovation.
• How did you decide to get into this business?
• How many locations did you scout?
• What do you do for employee retention?
• Tell us about your bourbon.
• What's the next phase for the Fusion line?
• What about your vintage whiskey?
• Where do you see the business going in the future?

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On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses 2019 Limited Edition Small Batch. This bourbon comes in at 112.6 proof and $140 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Welcome to Bourbon Heritage Month where it’s full of awesome festivals like Bourbon and Beyond. We dive into the show talking about Pernod's intent to acquire Castle Brands which Jefferson’s is a major portfolio player and if $223 million was a good deal. We comment on PBR's newest whiskey which is aged for a grand total of 5 seconds. Next is looking at the artificial tongue and what this could mean to the future of the industry. We wrap it up examining EU tariffs and it’s impact 1 year later on the whiskey market.

Show Notes:

• This week’s Above the Char with Fred Minnick takes a look back at the Legend Series.
• Let's discuss Bourbon and Beyond.
• Pernod buys Castle Brands for $223 million. https://www.businesswire.com/news/home/20190828005771/en/Pernod-Ricard-Acquire-Castle-Brands-223-Million
• Do you think more smaller brands are going to get bought out?
• Is Pernod trying to get back to bourbon?
• Was this a good buy for Pernod?
• What do you think about PBR making whiskey? https://www.jsonline.com/story/entertainment/beer/2019/08/22/pabst-blue-ribbon-now-making-whiskey-collaboration-new-holland/2086883001/
• Have you all seen Screwball Peanut Butter Whiskey?
• What are your thoughts on the artificial tongue? https://www.geek.com/tech/artificial-tongue-can-taste-subtle-differences-in-whiskey-1798999/
• More secondary markets are gone. What are your thoughts?
• Who do you think is behind the shut downs?
• Tariffs continue to hammer down on bourbon. https://www.reuters.com/article/us-usa-trade-whiskey/us-whiskey-exporters-struggle-after-year-of-eu-tariffs-idUSKCN1V80DN
• What do you think is next for tariffs?
• What impact do tariffs have on the bourbon industry?
• Thanks to Nick from breakingbourbon.com, Brian from sippncorn.com, and Blake from bourbonr.com for joining.

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On this Whiskey Quickie by Bourbon Pursuit, we review Kentucky Owl Confiscated. This non-age stated bourbon comes in at 96.4 proof and $130 MSRP. Let us know what you think.Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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There’s a new chapter in the history books for Kentucky Peerless Distilling Company. A thriving distillery that had been lost during prohibition is now reemerging right in the heart of downtown Louisville. Corky Taylor, CEO of Peerless, joins the show to share his story. After being bored with retirement, Corky decided to risk it on building a distillery and fighting with a team of lawyers to reclaim their original DSP-50 designation. We talk more about their rye, the recent bourbon release, and some stories from when he was roommates with the Allman brothers.

Show Notes:

• Denny's Bourbon Menu: https://vinepair.com/booze-news/dennys-bourbon-menu-pancakes/
• Sweet spot for aging bourbon: https://www.winemag.com/2019/08/12/ultra-aged-spirits-ripping-you-off/
• Can liquor go bad?: https://www.bustle.com/articles/99585-does-alcohol-go-bad-yep-so-heres-how-long-you-have-to-finish-off-your-favorite
• This week’s Above the Char with Fred Minnick talks about marketing to children.
• Tell us about growing up in Hawaii.
• Where does the name Corky come from?
• What is the history of Peerless?
• What happened during prohibition?
• What made you decide to bring the brand back?
• Why Louisville?
• Tell us about getting your original DSP number back.
• Was it hard to make such a big investment?
• Why was it important to wait to release your own product vs. sourcing?
• What differentiates you from other brands?
• What systems are you investing in?
• If you were younger, would you have focused as much on quality as you are now?
• Tell us about the bottle and the price point.
• Why does rye age quicker than bourbon?
• Is the price of the rye going to go up when it is older?
• Tell us about the small batch and single barrel.
• What is your definition of small batch?
• Were your recipes trial and error?
• What other ryes do you like?
• Who are you teaming up with for barrels?
• How did you chose your Master Distiller?
• What's your connection to General Patton?
• What about the Allman Brothers?

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On this Whiskey Quickie by Bourbon Pursuit, we review Elijah Craig Barrel Proof B519. This 12 year old bourbon comes from Heaven Hill, is 122.2 proof and $60 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Old Fashioned, Manhattan, Gold Rush, Seelbach, Pink Lady. These are all names we associate with standard cocktail menus. Today, we invite Molly Wellmann, owner of Japp's, and Bill Whitlow, owner of Rich's Proper, to look at the influence bourbon has had on the bartending culture and when should you use a particular bourbon in a staple cocktail. We then examine the changes of the season and how tastes change between having something refreshing to dark and oaky. It’s all about cocktails for the right occasion.

Show Notes:

• Tom Bulleit steps back: https://www.kentucky.com/news/politics-government/article234080232.html, https://www.just-drinks.com/news/diageos-bulleit-bourbon-founder-steps-back-as-abuse-claims-intensify_id129116.aspx, https://www.hollisbofficial.com/
• Castle and Key spillage: https://www.kentucky.com/news/politics-government/article234080232.html
• Willett Distillery Barrel Pick: https://www.patreon.com/posts/29294662
• This week’s Above the Char with Fred Minnick talks about the news of the day.
• Tell us about your journey into spirits.
• Was there a moment when you saw bourbon become a staple behind the bar?
• How do you study the history of a cocktail?
• Tell us about the Gin Ricky.
• What are good cocktails for Summer?
• What are the ingredients in your favorite cocktails?
• What is a Clover Club?
• What is a Gold Rush and Brown Derby cocktail?
• What are good cocktails for Fall?
• What is a gateway cocktail to get someone into bourbon?
• What ingredients go in a Seelbach?
• Is it hard to go to other bars and witness bartenders making cocktails improperly?
• Let's talk about bourbon slushes.
• What do you think of barrel aged cocktails?
• What style of bourbon works well in certain cocktails?
• What's the ultimate mixing bourbon?
• What do you think about using allocated bourbon in a cocktail?
• Is there a cocktail to make lower end whiskey taste better?
• How do you coverup or reduce negative notes in younger bourbons?
• What do you think of Mint Juleps?
• What's a good Winter cocktail?
• What about vodka cocktails?
• How do you make an Old Fashioned?
• What proof bourbon do you use in your cocktails?

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On this Whiskey Quickie by Bourbon Pursuit, we review Jeptha Creed Straight 4-Grain Bourbon. This 2 year old bourbon is made with Bloody Butcher Corn, comes in at 98 proof and a $50 MSRP. Let us know what you think.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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What happens when you get master distillers from two largest rivaling brands together? Actually, some pretty good jokes. Fred Noe, Master Distiller at Jim Beam, and Jeff Arnett, Master Distiller at Jack Daniel’s, take the stage at Bourbon and Beyond to field questions asked by Fred Minnick. They talk about BBQ, celebrities, mash bills, the Lincoln County Process, and if Jack Daniels is actually a bourbon. Bourbon and Beyond 2019 will take place September 20th through the 22nd so if you want to be there in person to hear sessions like today’s podcast, go get yours at BourbonandBeyond.com.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about drinking in moderation.
• What kind of music have your brands been part of?
• What is your BBQ connection?
• What is the history of your distillery?
• What is your mash bill?
• What is your proof point off the still?
• What do you think of the Lincoln County process?
• How do you train your tour guides?
• Tell us about Gentleman Jack.
• Tell us about Jim Beam.
• Is Jack Daniels a bourbon?
• Do you ever feel competitive against each other?
• What does your average day look like?
• What was it like to hang out with Mila Kunis?
• What celebrities are connected to Jack Daniels?
• How often do you introduce new products?

https://youtu.be/J1NoejIIXJ0

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