The Amy Porterfield Show

Ready to create more abundance in your business? 

Have you ever been to an event where the speaker left you crying, laughing, and so inspired that you felt you could climb Mount Kilimanjaro all at the same time? 

Well, today’s guest is that kind of speaker and coach! Her name is Patrice Washington, and I am one lucky girl to call her a friend and have her on to share her expertise with you. 

Patrice is an award-winning author, transformational speaker, coach, and media personality.

She was named one of “12 Inspiring Black Voices in Personal Development” by Success Magazine, featured on Forbes.com as one of “15 Inspiring Podcasts for Professionals of Every Stripe,” and highlighted by Entrepreneur.com -- to name a few impressive successes. 

She’s committed to empowering women to look at life through the lens of abundance and opportunity versus lack and scarcity, and redefine the term “wealth.”

In this episode, we chat about her 6 Pillars of Wealth and how these pillars will help you uplevel your life and business. You might be surprised to find out that only one of these pillars is directly tied to money. 

Learn more about Patrice Washington's 6 Pillars of Wealth

• [12:57] Patrice created the six pillars to help people shift their beliefs and mindset about wealth, which will shift your actions and the results will come. 
• [17:26] Pillar #1: FIT is about becoming your best self and being physically and mentally fit. 
• [21:35] Pillar #2: PEOPLE is about creating relationships that matter. 
• [27:22] Pillar #3: FAITH (whatever that means to you personally) will prevent you from giving up right before you're about to succeed. 
• [30:49] Pillar #4: SPACE is important because your environment is everything. 
• [36:38] Pillar #5: WORK is about living your life's purpose. 
• [40:57] Pillar #6: MONEY is the last pillar. When your mind is cluttered, it's hard to accept the foundational truths about managing money.

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What you need to know about habits and successful entrepreneurs

I know I speak for many entrepreneurs when I say that committing to a routine in the morning and before closing your eyes at night can play a big role in succeeding as an entrepreneur, as well as personally.

Now, before you think that this is just another habits episode, I want you to hold your horses because this is not just another habits episode. 

This episode is a real-life, no fluff, habits-in-a-time-of-a-pandemic podcast episode you need if you’re serious about becoming the very best version of yourself amidst building a six or seven-figure business and finding not just work-life balance but finding consistent and long-term full-life balance.

I’m laying out the 3 P’s of creating habits that stick, which is a step-by-step process for finally creating lifelong habits. Here’s a peek at the 3 P’s:

• Pitch
• Practice
• Perfect

How to create habits for mental, emotional, physical, and entrepreneurial well-being 

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Because it’s been a minute since we’ve talked about podcasting as an entrepreneur… I decided to invite my dear friend, Jenna Kutcher, back on to have a little chit chat around podcasts, entrepreneurship, and how they work in unison to boost organic traffic. 

Jenna is a fellow lover of online marketing, runs a 7-figure business, and hosts a top-rated podcast.

In this episode, we talk about how a podcast can support your business in more ways than just generating revenue. We’re also going to give you some behind-the-scenes lessons we’ve learned as podcasters.

Whether you have a podcast or are thinking about starting one (or maybe you haven’t even thought about it but I’ve piqued your interest), you’re going to get so much out of this episode. 

A glance at how to use a podcast to drive traffic to your business

• [06:34] Jenna says that podcasting extends your brand in a way that isn't possible with social media alone. People are literally inviting you into their lives wherever they are. 
• [10:18] Jenna and I spill the beans on why we chose podcasts as our weekly platform. 
• [14:32] Any industry can benefit from starting a podcast -- yes, that means your industry too!
• [17:12] When first starting out, Jenna used her podcast along with content upgrades to convert listeners into subscribers by creating a new freebie for each episode. 
• [23:33] Jenna strategically plans out her episodes to tackle listener objections, shift mindsets, and educate potential buyers before she launches. 
• [27:08] When Jenna first started out, she asked a company she used called HoneyBook to partner with her to cover production costs. Learn her best tips for generating revenue when you are just starting out.

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Legally protecting your content and intellectual property is important stuff 

Attention all entrepreneurs: There’s a new law in town that’s a game-changer for your business… and you need to know about. 

Trust me when I say that this law is going to make your life a whole lot easier. And because I’m always on a mission to help you simplify your business, I invited an expert on to talk about this law (and so much more)!

Ashley Kirkwood is a lawyer by trade with an impressive history of working for many prestigious law firms. She’s also an author, has been featured in many national media outlets, and runs a nonprofit with her husband. (She’s kind of a big deal.)

In today’s episode, Ashley is going to share all that you need to know, step-by-step (a girl after my own heart), about this game-changing law. 

She’ll also talk about…

• What every creator should do before launching
• What to do if you realize you’re infringing on someone else’s work
• Keeping your Facebook group legal

And so much more!

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Do you ever feel like you’re in a content creation drought?

I hear you, friend! And lucky for you, I’ve got a 5-step process for helping you identify your core content so you can say goodbye to that feeling for good. 

Sound too good to be true? Stick with me. 

If there’s one thing I’ve learned over the years of being an entrepreneur, it’s that being very clear on my core content is not only helpful in creating content across my brand, but it also helps me to be more present with my audience, and it helps to set me up as an expert in my industry. 

This is why, in this episode, I’m walking you through a 5-step process for identifying your core content, getting comfortable sharing the message of that content, and then how to adjust it as needed.

Plus, I even share a hot tip to help you with your messaging and content even in times of uncertainty… hello, 2020!

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You know how they say diamonds are a girl’s best friend? Well, if we're being honest, I think you and I can both agree that creativity is an entrepreneur’s best friend… or at least it should be!

But I get it! When there are other things that need to get done within your business -- especially when you’re starting out -- creativity can fall by the wayside. 

Which is why I wanted to introduce you to a woman who is fierce, successful, and stays at the top of her creative game as the Creative Visionary of her business, Flourish & Thrive Academy. Her name is Tracy Matthews!

But before she found the success, entrepreneurial satisfaction, and creativity that she has today, she experienced tough times that eventually led her to bankruptcy. 

In this episode, we talk about creative energy, how to protect it, her journey from bankruptcy to a successful businesswoman, what to do about the nay-sayers in your life, and my personal favorite, the creative archetypes she’s identified, and how knowing this can serve you and your business. 

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Entrepreneurship has been declining in recent years.

Uh oh! I, for one, do not like the sound of that. However, after chatting with my dear friend and business mentor, Michael Hyatt, I’m starting to see how we can reverse this trend and why it’s most important that we do.

Michael’s newest book, Entrepreneurs Will Save The World, is an invitation for anyone and everyone to step into their role as an entrepreneur.

In this interview, we chat about his new book, a few traits every entrepreneur must possess, why entrepreneurship is one of the most essential things we need whether our economy is thriving or not, and my favorite, a step-by-step method for embracing entrepreneurship and finding a solid solution.

Entrepreneurs Will Save The World

Here’s a glance at this episode...

• [06:50] Entrepreneurs contribute to a better society. Period, end of story! Why? Because they are problem solvers, and problem-solvers are essential to our society.
• [09:03] Three areas that entrepreneurs contribute to society include, providing jobs and growth, providing tax benefits, and making people's lives better through the goods and services they offer.
• [21:26] One of the stages of the entrepreneurial method is to observe the problem particularly in regards to the customers or clients that you are trying to serve.
• [26:51] As an entrepreneur, you have to have a true desire to solve the problem. Ask yourself, “What am I uniquely qualified to solve?”
• [29:17] Pay attention to your motivation, this is important in order to succeed as an entrepreneur.
• [32:30] Hot Tip: Shift your mindset and start seeing problems as opportunities.

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I believe that as an online entrepreneur, your voice will connect you on a deeper level with your audience so that you can make more of an impact. 

My guest today couldn’t agree more. Her name is Jam Gamble, and she’s the creator of Slay The Mic and the Slay The Mic Program. Her vision is to help people understand the value of their voice.

In this episode, Jam shares some of her best tips and secrets for finding your voice, her 5-step process for using your voice to build your successful online business and presence, and what might be holding you back from really sharing your voice with the world. 

You’re going to love her step-by-step approach. 

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Just like you, your landing page is a big deal. 

And when it isn’t converting… it’s just the pits. Can I get an amen?

Luckily, there are a few minor adjustments that you can make to your existing landing page that will have it converting like hotcakes before you know it! 

With some of my landing pages converting at over 40 percent, I know exactly what works and what doesn’t, and today, I’m sharing my secrets with you!

There are three features you want to pay attention to: your call-to-action, branding, and copy. Get these dialed in and you, my friend, are in for a landing page conversion treat. 

This episode is brought to you by The Draw Shop, a service to perfect your elevator pitch. Do you ever tell people what you do and they look at you a little…funny? Like they don’t totally get it? It happens to me, too. With The Draw Shop, you meet with an expert copywriter to create an exceptional elevator pitch and one-page visual story to compel prospects to respond right now. For a limited time, The Draw Shop is offering Online Marketing Made Easy listeners their service for nearly ONE-THIRD the regular price. Get your word-perfect pitch today at The Draw Shop. Where there’s clarity, there’s revenue.

This episode is also brought to you by Gravy, the company I trust to contact my customers within hours of a failed payment, capturing the updated billing information, and saving the customer my team and I worked so hard to acquire. If your revenue is currently at $250,000 or more a year and you know you’re losing money due to failed payments each month, I encourage you to check out Gravy. Click here to see how they can be an extension of your customer service and save you money.

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PSA: Facebook Ads are as complicated as trying to sneeze with your eyes open-- especially if you don’t want to pay an arm and a leg per lead. 

Orrr… are they? 

My guest today says, “false,” and by the end of this episode, you will be too!

Her name is Salome Schillack, and as CEO, Founder, and Head Facebook and Instagram Strategist of Shine & Succeed, a multi-woman Facebook Ads agency, she’s figured out how to make your Facebook Ads work for you -- and not the other way around. 

She breaks down everything you need to know about using Facebook Ads to grow your audience and how to get extremely low-cost leads, whether you’re a beginner entrepreneur or a seasoned one.

Not only do I love her because she’s my student, but also because she has a 6-step strategy (a girl after my own heart) for getting low-cost leads and dominating social media ads.  

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Pre-launch content, webinar content, and course content. 

“How the heck do you differentiate these three areas of launch content? How do I come up with enough content for each part of my launch without giving it all away, Amy?!” 

This is a question I get a lot! In this episode, I’m breaking it all down for you.

We’ll talk about:

• Determining the bulk of your pre-launch content (and how listening can help direct you)
• How to leave your audience saying, “I’m excited! Now, how do I do it?” on your webinar
• The secrets to creating valuable course content

And so much more!

You’ll walk away with a clear understanding of how the content in each area will differ, build on one another, and what content goes in each phase. 

Let's break down the episode!

• [00:02:55] Your pre-launch content is all of the content you create and share with your audience before you open registration for your webinar. If you’re still running your first few launches, I’d suggest running your pre-launch for 30 days. 
• [00:05:37] Your pre-launch content should help support your audience in overcoming any objections they might have when it comes to signing up for your course. You should take them on a journey over the invisible bridge. 
• [00:08:01] Hot tip: During your webinar Q&A ask, "if you're still on the fence, what's keeping you from signing up?" 
• [00:10:51] Your webinar should show your attendees what's possible and lead them to a new mindset. When creating the content, ask yourself the golden question, "What's the one thing my audience needs to know before buying my course?" 
• [00:13:35] The three sections of a webinar are possibility, path, and promotion.
• [00:18:01] Your course content is the step-by-step road map that transforms your students from where they are to where they want to be.
• [00:21:49] Think about what you're promising and lay out the transformation from there. How will you get them from point A to where they need to be?

This episode is brought to you by Boosted, an app for iOS or Android that allows you to make beautiful, professional-looking videos for your brand's social media in three easy steps! You can use stock videos, your own videos, or even create stunning videos with your photos. With top-notch templates, easy resizing, and user-friendly video editing options, Boosted can take your social to the next level. Head here to get the discounted rate of $15 for 3 months of Boosted Premium, which offers bonus features to make your videos stand out!

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ICYMI: Instagram dropped another new feature in early August. You may have seen it? It’s the Instagram Reels that keep popping up around every IG corner. 

And, as the curious entrepreneur that I know you are, you’re probably wondering if this is a feature you should be paying attention to and using to grow your audience. 

To help you answer that, I went to my dear friend, Jasmine Star, aka Queen of Instagram!

THE WHAT, HOW, & WHY OF INSTAGRAM REELS

Jasmine will answer some of the questions I’ve seen my audience ask in Facebook groups, a sneak peek into what her content calendar looks like for Instagram, how to come up with five content topic ideas so you can get started with Instagram Reels, and so much more. 

You’re going to walk away with your next action steps for using Instagram Reels to start growing your audience using this new feature!

This episode is brought to you by The Draw Shop, a service to perfect your elevator pitch. Do you ever tell people what you do and they look at you a little…funny? Like they don’t totally get it? It happens to me, too. With The Draw Shop, you meet with an expert copywriter to create an exceptional elevator pitch and one-page visual story to compel prospects to respond right now. For a limited time, The Draw Shop is offering Online Marketing Made Easy listeners their service for nearly ONE-THIRD the regular price. Get your word-perfect pitch today at The Draw Shop. Where there’s clarity, there’s revenue.

This episode is also brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaign

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I’ve got a little quiz for you! Are you…

A. A nine-to-fiver, dreaming of becoming an entrepreneur so that you can have the freedom and flexibility to create a life on your terms, a life that fulfills you?

B. part-time entrepreneur, but a full-time employee, waiting for the perfect moment to transition -- full time -- into your passion-filled business? 

C. full-time entrepreneur who's working endless hours, hustling to grow your business?

No matter who you are, I want you to know that right now is your chance to say yes to big, bold opportunities and to bet on you because you are the one consistent variable in your story. 

In this episode, I take you behind-the-scenes and share stories of how I’ve bet on myself and how those moments -- albeit scary -- have helped me build a multi-million dollar business.

No matter where you are in your entrepreneurial journey, this is a must-listen to take your life and business to the next level. 

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Have you ever thought of a brilliant digital course topic idea, only to have a follow-up thought that it would never work online?

Maybe like wine tasting, spiritual life coaching, or sex education? If you think these topics wouldn’t convert to a digital course -- think again, my friend!

Because I have four epic examples of how my students have made something unexpected work magnificently online from the courses mentioned above.

All it took was a little self-belief, a digital course, and the right know-how to get in front of the right people. 

You’ll hear how…

• Andrea de la Mora transitioned her in-person spiritual life coaching online to generate $42,000. 
• Caroline Brown generated $20,000 on her very first launch, where she taught sex ed to grown women. 
• Natalie McLean took the physical experience of wine tasting online to generate over $30,000.
• Rhea Baliwala’s online course for Spanish-speaking lawyers made $13,000 out of the gate -- despite her audience's uncertainty around learning online. 

My students prove that pretty much anything works as a digital course. Grab your favorite drink, get comfy, and settle in for these awesome stories.

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My guest on today’s episode was a corporate girl turned overwhelmed entrepreneur turned entrepreneur with a thriving online business, a lucrative digital course, and the time and freedom to prioritize her family and make an impact far beyond what she ever imagined.

Her name is Jamie Trull, her business is called “Balance CFO,” and you may remember her from episode #280 where I taught you how to do a “Course Validation Call” with her as my Ideal Customer Avatar.

When we first met Jamie, she had left her corporate job to become an entrepreneur so she could have the time and flexibility to be with her little ones.

But working one on one with clients only left her feeling overwhelmed, attached to her phone, and frustrated that she didn’t have the time and energy for her family that she had hoped to gain.

After using the practices she learned in Digital Course Academy, Jamie launched her 5-week course, Financial Fitness Formula, which helps solopreneurs take control of their business finances, and ended up making five-figures.

Maybe you’re thinking, “Amy, this sounds like me! Except for the 5-figure launch part. Teach me how to grow my online business with a successful launch!”

Well, friend, I’d be happy to! To get you started, I want you to go check out my free 3-part videos series which is all about starting and growing your email list.

You can sign up for it right here!

***Also, are you signed up for my free masterclass, How To Create and Launch a Profitable Digital Course From Scratch? Click the link for more details and to save your spot!***

***Also, also, Did you hear the exciting news? The doors to Digital Course Academy are now open for enrollment! If you’re ready to create a life and business with time, location, and financial freedom, this is your chance! Go here to learn more and start creating your successful digital course!***

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There’s often a misconception that you have to launch many times before you really start to generate significant revenue. While that may have been the story at one point and time, I’ve seen my students debunk that myth over and over again using the Digital Course Academy framework. 

Today, I’m going to share four inspiring first launch stories from my students.

You’re going to hear about:

• Eva Beronius’ $22,000 first launch
• Braden Drake’s first launch which generated $4,000 
• Chant’l Martin’s $5,000 first launch
• Melissa Groves Azzaro’s first launch that brought in $26,000

My hope is that you walk away from this episode knowing that if you have the desire in your heart to create a course and if you’re willing to do the work, you can generate significant revenue in under a year.

This episode is brought to you by Acuity Scheduling, a scheduling platform that will help you to book more clients, get paid on time, and automate and organize your business’ day-to-day tasks. For a limited time only, you can get 45 days of Acuity Scheduling absolutely free -- no credit card required. Click here to automate your schedule!

This episode is also brought to you by The Draw Shop, a service to perfect your elevator pitch. Do you ever tell people what you do and they look at you a little…funny? Like they don’t totally get it? It happens to me, too. With The Draw Shop, you meet with an expert copywriter to create an exceptional elevator pitch and one-page visual story to compel prospects to respond right now. For a limited time, The Draw Shop is offering Online Marketing Made Easy listeners their service for nearly ONE-THIRD the regular price. Get your word-perfect pitch today at The Draw Shop. Where there’s clarity, there’s revenue.

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$70,000 in just 7 days with one webinar. Can it be done??? Yes, my friend, it can be. 

My guest in this episode, Gayneté Jones, made it possible! Gayneté guides millennial women to turn their passion into profit and create a life of fulfillment and freedom. She’s been featured in many well-known publications and, in this episode, she takes us behind the scenes of her successful six-figure launch. 

She shares:

• What worked during her launch and webinar (AND...what didn’t)
• Step-by-step strategies that she used to fill up her webinar
• Tangible launch mindset hacks 

And so much more. You’re going to love Gayneté’s launch strategies and hacks!

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Not all digital courses are created equal.

There’s a Signature Course, a Spotlight Coursen, and a Starter Course. All are different and unique in their own way and all can work well for different entrepreneurs and online businesses.

In this episode, I share a student story about each course type. I talk about…

• Why the specific course type worked best for their business
• The successes that they had with this course 
• How it fits into their business like a puzzle piece

Plus, I even share a little advice and guidance for other entrepreneurs thinking about creating a course. 

If you’re not sure what type of digital course would work best for your business, this episode is for you!

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Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!

You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. 

Meet Andrea Olson, one of my amazing students and a fierce “Mom-preneur” with a mission and a successful online business.

She made over $600,000 in her business last year by committing to no more than four-hour workdays -- with the exception of her launch days.

She teaches moms how to utilize a system called the “Elimination Communication” approach for potty training with her Go Diaper Free Program.

In this episode, we chat about how she sets up her business in a way that only requires part-time hours to run smoothly, her secret sauce, and the one thing she feels has made her so successful.

We talk about her first hire, some of the strategies she uses for growing her email list by 100 to 150 subscribers per day, and so much more.

This episode is brought to you by Acuity Scheduling, a scheduling platform that will help you to book more clients, get paid on time, and automate and organize your business’ day-to-day tasks. For a limited time only, you can get 45 days of Acuity Scheduling absolutely free -- no credit card required. Click here to automate your schedule!

This episode is also brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaign

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In today’s episode, I chat with my good friend, Brit Barron, who just released her very first book. And let me tell ya, it’s so freakin’ good! 

It’s called WORTH IT: Overcome Your Fears And Embrace The Life You Were Made For. This book shares stories from Brit’s life -- such as going from being a megachurch pastor to coming out and leaving the church, her experience of being a Black woman in America, and other experiences that illustrate how she was living fearfully inside of a framework that someone else had created. 

She so bravely shows her story of growth and also challenges her readers to break out of their own box and step into who they are meant to be.

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In today's episode, I chat with three of my students about how they built successful businesses in industries with underrepresented communities.

These conversations are sooooooo important because many people believe that niching down can be a dangerous thing -- but these three successes are here to show you that this just isn’t the case. In fact, niching down can be the opposite!

And while it may be scary at first to venture into these unknown territories, you’ll often find that when you start to attract the right people, they’ll be saying, “This is what I’ve been waiting for!”

So today, you’re going to hear from Sandra McLemore, Gwen Lane, and LeeAnn Sims.

They all have a unique community and will share how they identified that something was missing. They’ll also share the self-limiting beliefs they faced and how they attracted and built their audience. And of course, they’ll share about their successes, too.

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In my 10+ years of being a digital course creator, I’ve seen a course for everything under the sun! From sourdough bread making to retirement planning, and everything in between -- I’ve seen it all!

And this just reaffirms my belief that everyone has a digital course in them.

In this episode, I’ll share 10 fascinating examples of digital courses to get your creative juices flowing. Plus, I even give you some rapid-fire questions to help you get clear on topics that you could use for a digital course. 

If you’re dreaming of becoming an online entrepreneur but aren’t sure what to focus on, this episode will help you get hyper-clear on a digital course topic so you can start bringing your dream to life!

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Want to know what I love most about a digital course?

I love that they can literally be added to almost any business and that once you create your first digital course you set the foundation for something you can sell over and over again with just a few tweaks and updates!

And that’s exactly what I’m laying out for you in this episode -- how to add a digital course to your existing business so that you can boost your revenue, free up your time, and build a business that works for you and not the other way around.

If you’re a coach, consultant, service provider, online entrepreneur, or have a membership site, I have specific examples of just how to take what you offer, put it into a course, and sell it to reach more people and make more of an impact.

I also give you my three profitable course types along with real-life examples of what type works best for each business structure.

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Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!

You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. 

It’s hard to believe it, but I’ve been creating digital courses for 10 years now! And along the way, I’ve succeeded, I’ve failed, and I’ve definitely tripped a time or two.

In this episode, I share 10 mistakes that I’ve made in my 10 years of digital course creation in hopes that you can learn from me, avoid these same mistakes, and build a thriving business quickly!

Everything from not finding my sweet spot to getting stuck in perfectionism to holding onto tasks far longer than I needed to -- these all made the list. And I hope you find my lessons learned helpful as you navigate the world of online business and digital courses.

This episode is brought to you by Acuity Scheduling, a scheduling platform that will help you to book more clients, get paid on time, and automate and organize your business’ day-to-day tasks. For a limited time only, you can get 45 days of Acuity Scheduling absolutely free -- no credit card required. Click here to automate your schedule!

This episode is also brought to you by the Full Focus Planner. The only planner that helps me stay organized, focused, and on track to succeed. With their “Daily Big 3” and annual goal-setting prompts, I keep my goals top of mind, and my actions aligned with what’s most important. Join me in making 2020 the best year yet! Head here to grab your planner.

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What if I told you that there are two common pitfalls that you -- as a course creator -- should be very careful to avoid?

Would you be interested in finding out what they are? Well, my friend, you’re in luck because my guest is going to share the deets and how to avoid getting tripped up by them.

Her name is Tasha Booth and she is the Founder and CEO of The Launch Guild, an Online Business Management & Digital Marketing Implementation Agency.

In this episode, we chat about those common pitfalls, personal touchpoints that you can use to boost your revenue (very doable!), and how to use a beta launch to validate your course idea and content. 

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‘I love Amy and Online Marketing Made Easy.’

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!

You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. 

Email list growth is just something you’ll never stop doing! Attracting new ideal audience members to your email list to nurture them and eventually turn them into devoted customers should be a priority as a new or veteran entrepreneur.

To help you out, I’m sharing three foolproof list growth strategies. Whether you’re still working on hitting your first 250 subscribers or you have a few thousand on your list, you’ll find these strategies extremely doable and effective.

The first one ties into Search Engine Optimization and how to use it on your website, the second is a social media strategy, and the third is an approach you can use to get your website visitors onto your email list.

I’ve even included a little bonus strategy at the end of the episode.

Check out how this episode plays out...

• [04:42] Strategy #1: I share a super simple Search Engine Optimization (SEO) strategy to boost your website traffic and gain new leads. No SEO experience required to make this subscriber growth strategy work!
• [11:56] Strategy #2: Find your ICA on Facebook and make an effort to get to know them. Facebook groups are a great way to find and attract new customers -- so long as you approach it in a genuine way. I walk you through step-by-step how to use this strategy!
• [19:57] Strategy #3: Use website pop-ups to get new subscribers on your list. Done right, this works like a charm! Use them in a way that resonates with your ideal customer.
• [26:22] Bonus Strategy: Add an opt-in link for your lead magnet to your email signature. Think about all of the emails that you and your team send. This is a great way to turn warm leads into email subscribers.

Get your free resource here!

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‘I love Amy and Online Marketing Made Easy.’

Entrepreneur PSA: Tracking your email metrics is an important task that you need to be making time for!

Okay, I know that may not seem like the most exciting public service announcement you’ve ever heard but hear me out. If you’ve been looking to grow and improve the health of your email list, the answers and guidance you’re looking for could be hiding in the metrics housed on your email service provider.

Now, I know that you might be unsure as to what your metrics mean and which ones to pay attention to, which is why, in this episode, I break down exactly how to track your email metrics and set goals according to your industry averages.

I know you’re going to find this episode invaluable. It’s going to give you the confidence and knowledge to keep growing that priceless email list of yours.

Here’s a sneak peek of this episode...

• [03:30] First things first, let’s chat about your email open rate. This is the percentage of people who open your email. Different Industries have different open rates, so when you’re identifying where your open rate should be, make sure you compare to your industry average. Check out this article to pinpoint what that is.
• [05:33] If you want to improve your email open rate -- get creative with your subject headlines. Here are a few ways to do that!
• [07:36] The next metric of importance is your click-through rate -- the percentage of people who opened your email and took action by clicking a link. I share some tips to improve this metric.
• [12:02] Next, let’s discuss the conversion rate. This is the percentage of people who click through and take action on your offer or request. This is yet again, another important metric.
• [21:33] In order to get people to go from email subscribers to customers, you have to nurture them with every email you send. Here are some tangible ways to improve your email conversion rate.
• [23:33] Last, but certainly not least, you’ll want to pay attention to your unsubscribe rate. This is the percentage of people who unsubscribe after receiving an email from you. Listen, you’ll always have unsubscribers, and to be honest, they probably weren’t a good fit for your business. However, once you get hyper clear on who you’re serving and stay in your lane -- you’ll start to see this number drop.

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‘I love Amy and Online Marketing Made Easy.’

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!

You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. 

There are two things that go hand in hand: being an entrepreneur and having an email list. Eleven years into my business, this is something I know for sure.

And despite the necessity of an email list, I still hear objections like…

• “I don’t know where to start.”
• “I want to wait until I have more followers.”
• “There’s too much tech set up.”

Whenever I hear these objections, I shrug it off, knowing that each one can be debunked -- which is exactly what I do in this episode.

Not only do I debunk these objections, but I also tell you the 3-piece recipe you need to start your email list and your first step to create a thriving list.

My hope is that, from this episode, you’ll gain the knowledge and confidence you need to get your email list up and running within one week of listening to this episode (or less)!

Let’s check it out...

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‘I love Amy and Online Marketing Made Easy.’

Are you ready to make list building mistakes a thing of the past so you can become an email list master?

Well, my friend, I have just the guy to help you do so. Neil Patel, top online marketer, entrepreneur, and best selling author is going to share three of the most email marketing mistakes made by entrepreneurs.

And, of course, he doesn’t stop there. He also goes on to share how to avoid these mistakes and, instead, how to improve your email marketing game and successfully grow your list.

Here’s a snapshot of a few things we talked about…

• The biggest mistake that people are making right now with their email list is focusing on the size of their list. The truth is if your list isn't engaging, the size of it doesn't matter. Scrub your list and remove people who don't open or engage.
• Growing your list is always a challenge. Respond to comments on blogs, groups, and social sites by helping people. When you point people to your helpful resources, you can grow your list while engaging and helping new subscribers. 
• Learn to sell every once in a while. You need to put offers out there, so your audience doesn't think it's always free all of the time. You can sell even if your list is small. It will add up. 
• Free tools convert really well for list signups. If you don't have your own tool, you can find something to use at CodeCanyon. Tools convert best. Then journeys, ebooks, and general newsletter optins. Blocking off a portion of your content for subscribers only is also a tactic that converts. 
• You can share a journey by allowing your subscribers to follow you as you create something like a new course and then share your results. Share your goal, get subscribers, and let them follow your journey through your posts and content. 
• An email capture system refers to your process to capture emails. You can do so through multiple ways like a tool, newsletter, quiz, and more. You want to create a system with different paths for different personality types to subscribe.

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‘I love Amy and Online Marketing Made Easy.’

In this episode, I chat with expert marketing strategies, marketing consultant, podcast host, CEO of a media group, and all-around amazing human being, Sonia Thompson.

Sonia shares her 5-step approach for creating a more inclusive business and company culture. Plus, she gives actionable strategies that you can start implementing right away.

Here’s a peek at her 5-steps:

• Diversify your circle of influence
• Re-evaluate your ICA
• Commit to representation
• Make cultural intelligence a priority
• Audit your customer experience

Click here to listen!

This episode is brought to you by Boosted, an app for iOS or Android that allows you to make beautiful, professional-looking videos for your brand’s social media in three easy steps! You can use stock videos, your own videos, or even create stunning videos with your photos. With top-notch templates, easy resizing, and user-friendly video editing options, Boosted can take your social to the next level. Head here to get the discounted rate of $15 for 3 months of Boosted Premium, which offers bonus features to make your videos stand out!

This episode is also brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaign

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“I love Amy and Online Marketing Made Easy.”

Facebook groups, you gotta love them. And as an entrepreneur, you gotta have one!

Especially during the COVID-19 crisis, people are spending more time online looking for the answers and guidance they need, and one place they are looking is on Facebook.

This means, if you don’t have a Facebook group, you could be missing out on potential customers and loyal audience members.

Or, maybe you’ve started a group, but you’re struggling to engage your members. Either way, you’re going to love this episode and walk away with tons of ideas to get your group rockin’ and rollin’.

I have over 38 thousand members between my free and paid Facebook groups, so I know a thing or two about what works and what doesn’t. In this episode, I spill it all!

We’re going to talk about my favorite tips and tricks for setting a Facebook group up, engaging your members, and ensuring you don’t hear crickets when you post.

Here’s what I talk about…

• [06:17] It’s important to define your group focus and who your group is for. You gotta do this because it helps you to find clarity in the direction of your group and content.
• [09:24] Always, always, always make your group private! Why? Because it makes your group more intimate and allows you to have more control.
• [11:11] Have fun and use the “ask questions” feature to make sure applicants know your rules and to find out more about your members. I personally like to ask the “magic wand” question, which helps me to learn what topic my audience wants to hear. You can also use this section to gather emails!
• [13:08] Mention your Facebook group everywhere to get new members.
• [15:55] Get used to showing up consistently in your group -- this is the difference between winning or losing. Map out a content calendar for your Facebook group. Decide how often you are going to post and how often you are going to go in and comment and make sure you schedule these tasks into your weekly planner.
• [21:59] Do a weekly or monthly Facebook Live. Not sure what to talk about? You can do Q & As, storytime, hot seats, or a cocktail hour! Pay attention to how your group resonates and keep doing what's working.

Also, I wanted to make sure that you have everything you need to get started with a Facebook group. Click here to grab my free step-by-step guide to setting up your group.

This free resource is also for those who already have a group as it has some tips that will improve your group’s searchability, boundaries, and organization.

This episode is brought to you by The Draw Shop, a service to perfect your elevator pitch. Do you ever tell people what you do and they look at you a little...funny? Like they don’t totally get it? It happens to me, too. With The Draw Shop, you meet with an expert copywriter to create an exceptional elevator pitch and one-page visual story to compel prospects to respond right now. For a limited time, The Draw Shop is offering Online Marketing Made Easy listeners their service for nearly ONE-THIRD the regular price. Get your word-perfect pitch today at The Draw Shop. Where there’s clarity, there’s revenue.

This episode is also brought to you by Leadpages. Whether you’re growing your email list or your business, Leadpages will make your life easier. Leadpages lets you can create hassle-free opt-in pages, thank you pages, webinar replay pages, websites and more. Plus, their built-in marketing advice and conversion tools minimize tech confusion so you can focus on the important stuff in your business -- like engaging your audience. Turn your content into clicks and customers with Leadpages. Start a free 14-day trial and save 20% on your first purchase at Leadpages.

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‘I love Amy and Online Marketing Made Easy.’

I’m so excited for my guest today, Diversity, Equality, and Inclusion Consultant, Erica Courdae.

Erica has dedicated her life to expanding how others interact with the world through powerful conversations. Her work as an entrepreneur and coach has taken her across the country, onto stages, and into communities as a key speaker and educator. 

Erica brought some serious honesty and truth to this interview and shared so much eye-opening insight around…

• How to show up as an imperfect ally
• The power of listening and apologizing over defending and deflecting
• Tone-policing and why it’s harmful to the BLM movement
• How to diversify your business and adjust your values to support equality and inclusion
• And so much more.

This episode is a very public, “behind-the-scenes” look into my beginnings of allyship and I invite all my listeners to keep me accountable as I continue this journey.

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‘I love Amy and Online Marketing Made Easy.’

I think we can all agree that the first six months of 2020 have been crazy, uncertain, and have pushed us in ways that we never expected -- especially as entrepreneurs.

Nonetheless, six months have passed and we’re now halfway through the year. So from one friend to another, how are your 2020 goals coming along?

Maybe you’re kicking butt -- go you! Or, perhaps you’re falling behind a bit. Given the COVID-19 pandemic, just know that you’re not alone, so give yourself some grace.

COVID or no COVID, I always find doing a mid-year goal audit helpful. It’s important to recalibrate where you are with our goals to ensure they’re on track and realistic.

In this episode, I have a 4-step process to help you reach your goals in the final six months of 2020 -- no matter where you are right now.

Here’s what it looks like:

• Identify your goals -- get hyper clear on what they are and refresh your memory.
• Examine your progress and list out the actions you’ve been taking towards your goals.
• Identify what’s working and what isn’t.
• Create a plan for moving forward and knocking your goals out of the ballpark.

You’re going to walk away with a renewed sense of motivation and a step-by-step process to help ensure you accomplish those big, bold goals.

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‘I love Amy and Online Marketing Made Easy.’

You have something to offer your audience -- that special sauce that people are looking for and need. So, friend, how are you going to get it into their hands?

The answer? By crafting an irresistible offer that your audience cannot resist.

What is an offer? An offer is a product or service that you sell through your business. This could be a digital course, a PDF guide, one-on-one or group coaching... the list goes on.

After 11 years of growing a successful online business, I can promise you that having only one offer is what will set you up for success.

This episode will walk you through my 6-step process for taking what you have to offer, and packaging it into something that your audience will love and buy!

Here’s the 6-step process for crafting an offer that your audience won’t be able to resist:

1. Define your offer promise.
2. Identify the length of time it takes to see a transformation.
3. Map the path or step-by-step journey it requires to get this transformation.
4. Select your offer format.
5. Price your offer.
6. Craft your money-back guarantee.

And trust me, this approach to creating your offer or package makes it really simple to put it together so you can get it in the hands of your audience quickly.

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‘I love Amy and Online Marketing Made Easy.’

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!

You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. 

After 11 years of building a successful online business, there is one area I see entrepreneurs go wrong time and time again.

Want to know what it is?

They put all their effort into growing their social media following without properly using it to grow their email list. In my experience, that’s a big no, no.

So, why would that be a big mistake?

Well, here are a couple of stats I want to share with you.

• Your return on investment with an email list is 4x higher than any other marketing platform. In fact, the average ROI is 122%.
• For every one dollar spent on email marketing, you could make between forty-five to fifty-one dollars.

You do not, and I repeat, do not own your social media followers. You do, however, own your email list. This means that a social media platform can take your followers away at any point, or dictate who does and does not see your content.

Do I have your attention yet?

I’m not saying you should ditch social media. Instead, I’m giving you simple, effective strategies for utilizing your social media accounts to grow your email list, share your knowledge with the world, and support your audience in the best way possible.

To help me do this, I reached out to a couple of experts you may know, Jasmine Star (Instagram expert) and Brittany Krystle (LinkedIn expert), for a little guidance.

In this episode, Jasmine shares her favorite ways to invite Instagram followers over to your email list. Brittany gives little known tips and tricks for converting your LinkedIn followers to email subscribers.

And yours truly -- that’s me -- is going to share some of the most effective ways to use Facebook to grow your email list.

You’re going to love these tangible, step-by-step strategies for growing your email list quickly.

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‘I love Amy and Online Marketing Made Easy.’

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!

You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. 

We can no longer ignore the newest social media platform, TikTok. And, I’d be lying if I said that I haven’t been intrigued by it. After all, if it’s good enough for Reese Witherspoon and Will Smith, it’s good enough for me.

But I wanted to know more. So, I turned to Instagram educator and TikTok early adopter, Elise Darma, to educate me.

In today’s episode, Elise and I talk about:

• What TikTok is.
• Why you, as an entrepreneur, should be using and paying attention to TikTok.
• How to get your first one thousand followers on TikTok, and, how to get them onto your email list.
• Plus, 5 TikTok video ideas that you can start using right away.

Elise has been featured in Forbes, Entrepreneur, Elite Daily, and The Everygirl. She knows her stuff when it comes to social media. I can’t wait for you to learn her step-by-step approach to getting started with and using TikTok to attract new customers.

You’ll walk away from today’s episode with a new tool in your marketing pocket, and ready to dominate a hot new platform.

And because Elise is going to share exact examples of what she’s done to see traction on TikTok, we’ve put together a free resource so you can visually see what we’re talking about.

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‘I love Amy and Online Marketing Made Easy.’

A lot of people look at a billion-dollar company with starstruck eyes and forget that, in most cases, it took someone a lot of persistence, resilience, and tenacity to get there.

And, yes, I have a specific company in mind.

I’m referring to IT Cosmetics, a billion-dollar makeup company. In this episode, I sit down and talk to the founder, Jamie Kern Lima.

I am so honored to have my friend join me and bring inspiration and tangible guidance on how to build a successful company from the ground up.

Jamie has a motivating story and she is an example of hard work, determination, and persistence. On top of that, she has a heart of gold.

Jamie shares her journey of being a successful entrepreneur and how she handled hearing “no” over and over again.

She talked about following your intuition, showing up authentically, and some of her top needle movers when she was building a billion-dollar business.

Here's a peek at the episode...

• [05:15] Jamie shares about her struggles with her skin, which a television anchor, made her feel self-conscious. After struggling to find a makeup that actually stuck, she was inspired to create her own.
• [07:53] And that’s exactly what she did! On the flight back from her honeymoon, she and husband wrote up a business plan for a skincare line that catered to women who didn’t have perfect skin.
• [11:41] “When you're doing something really new and really novel, all of the experts may not get it.” When no one would pick up her product, she went back to the drawing board and decided to sell it online.
• [13:42] Although they were struggling to get traction, Jamie persisted because she knew in her gut that she was supposed to do this.
• [17:07] In true Jamie fashion, she kept hustling -- even after a heartwrenching “no” from Sephora.
• [20:59] Jamie shares how she was turned down by QVC seven years ago, and today they are the largest selling brand on QVC.
• [27:01] “Don't dilute your own authenticity. Nobody can be you, and it doesn't serve you to be anybody else.”
• [39:11] When she finally landed a spot on QVC, she sold out! Tune in to hear her story.
• [42:55] Jamie shares one of her biggest mistakes of growing a billion-dollar company.
• [50:08] She also shares some of her best needle movers while building such a successful brand.

I know you’re going to fall in love with Jamie and find so much value in her expert advice and guidance.

Side note: If you reach out to Jamie on Instagram, be sure to tag her handle in the first few words of your post’s comments.

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‘I love Amy and Online Marketing Made Easy.’

Can I let you in on a little secret? If you become a decisive entrepreneur early on in your journey, it’s going to serve you in the long run.

How do I know? Because I’ve been in the game for twelve years now, and I’d say that’s long enough to feel like I’ve made enough decisions to last me a lifetime.

I have a question for you, do you consider yourself to be a decisive person? If you answered “no,” that’s totally fine.

To be honest, I’ve always been a pretty decisive person (just like my mom!). But being an entrepreneur has helped me to take a step back and to examine my process for making educated decisions with confidence.

My hope for you is that whether you’re decisive or not, you take my simple and effective 4-step decision-making process, and you use it to make big, bold decisions that will best serve you, your business, and your audience.

Step one in my 4-step process is to commit already! Give yourself to commit to making a decision… even if it’s the wrong one, which sometimes, it will be.

My second step is to find out what it is that you need to learn and what information you need to make an educated decision. But I say this with caution because I know first-hand that it’s too easy to fall down the research rabbit hole. To avoid that, set a timer (I know it sounds silly, but I’m serious!). Don’t let research draw out making a decision!

My third step is to talk it out with someone, but be mindful of who you ask. After all, I firmly believe that you are the best person to make the final decision in your business.

And last, but certainly not least, the last step is to go inward. Now, of course, I couldn’t say this without giving you a step-by-step of how to do just that. So, I’ve laid out how I personally like to go inward so that I can gain clarity around my decision.

Here's what I talk about in this episode...

• [04:21] What if you didn’t think about decisions as either good or bad? Here’s what to do instead. When a decision leads you to your desired results, keep going. When it doesn't, change your path and make a new decision!
• [08:40] Commit to making as many decisions as needed to get the results you're after. Tune in to find out how I enter into an experimental phase and welcome input and feedback from those I trust and respect. After all, I firmly believe it's better to decide then to keep waiting for the right decision.
• [16:16] Only do the necessary research to make your decision and nothing more. Ask what information you need to gather to make a competent decision and then find the right resources. Oh, and be sure to set a deadline or timeframe!
• [17:25] Selectively and cautiously seek input from people who you trust and understand what's going on in your business. Ask yourself: Who will give you candid input? Who will be skewed because they love you?
• [20:24] Get quiet and turn inward for the ultimate decision. You are the best person to make the final call in your business.
• [24:39] I find it’s helpful to journal on these questions: What's best for the company? What's best for me? What feels right? What aligns with my intent, mission, and vision? What would I do if I were brave?

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‘I love Amy and Online Marketing Made Easy.’

Wouldn’t it be fun to share your gifts with the world and make a ton of money while doing it?

You’re probably thinking, “Well, Amy, uh yeah…obviously!”

So why do I hear -- all the time -- that to be an entrepreneur, it's so much harder than just getting paid to share your gifts?

My guest today, Lisa Sasevich, is going to set the record straight. She's going to share just how to use your gifts to boost your sales so that you can make the revenue you desire.

Lisa -- a.k.a. “Queen of Conversions” -- is an award-winning entrepreneur and business coach, and she just released her new book, “Meant For More.”

Why is this book important to read as an entrepreneur?

Because Lisa has put all of her top tips and tools into one place so that you can hone in on your unique gifts and use them to build a thriving business.

In this episode, Lisa and I chat about her easy-to-use, proven formula for understanding how to use your gifts to make more money, have more impact, and get more out of life.

What I love most about her step-by-step formula (besides that it’s step-by-step), is that it teaches you how to do all of this without being pushy or salesy. Instead, it shows you how to speak from the heart with intention, honesty, and truth.

Here's a look at what we chatted about...

• [04:46] As a pioneer in the online marketing world, Lisa wanted to integrate her passion and her work. She's now known as the “Queen of Conversion” and has taught over 15,000 clients to create an irresistible offer without being pushy or salesy.
• [09:41] Lisa shares a powerful story about losing her mom and how that inspired her to avoid living a “woulda, coulda, shoulda” life, and instead figure out what she was put here to do.
• [12:07] We talk about finding your “unique value,” what it is, and how to use it as an entrepreneur.
• [16:37] In her Meant For More book, there is a proven formula to turn your knowledge into profits. And because you know I love a good formula, Lisa and I chat about how to utilize it as an entrepreneur to make more money doing what you love.
• [23:18] Lisa shares an unexpected way to identify something you’re good at. Hint… it has to do with meddling!
• [24:34] She also talks about identifying a topic that people want to pick your brain about, and how this is a clue towards your million dollar value.
• [25:52] Her five-step Meant For More Sales process is to make peace with sales, claim your million-dollar value, get specific about taking action, turn it into an irresistible offer, and lay out the plan to live a life you love.

You’re going to love this episode. Plus, Lisa has a free mini-course on how to discover your unique value. Head here to grab her freebie and discover your unique value today!

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‘I love Amy and Online Marketing Made Easy.’

“A mentor is someone who sees more talent and ability within you than you see in yourself, and helps bring it out of you.” - Bob Proctor

Amen, Mr. Proctor!

I am a firm believer in studying and learning from mentors who have gone before you and have succeeded and created a life and business similar to the one you dream of creating.

When I was first starting out, I relied on and invested in mentors to support me with the step-by-step guidance they’ve used to achieve results.

And the truth is, I still do to this day!

It’s important to find a mentor who aligns with your vision and the goals that you have set for your business.

In this episode, I talk about…

• why mentors are important during every season of your business
• the golden number of mentors you should study and learn from
• the difference between working with a mentor one-on-one, in a mastermind, or online through a course they offer
• how to know which one is best for you and your business

Here’s what this episode is all about...

• [04:11] I get it! When starting out, it's so easy to follow 100 or more people you admire and consider each and every one a mentor. But here’s my tip to you (coming from years of experience), you want to keep it simple and keep your mentors to a minimum to build a successful business.
• [06:52] Having only two or three mentors allows you to build trust and cultivate relationships with these people. Taking advice from too many mentors will stunt your business growth.
• [08:59] Having trouble narrowing it down? Don’t worry, I have a little guidance for you. Write a list of all the people who you believe are your mentors and all the people you admire. Decide who on the list has succeeded at creating a life and a business that you would like to create. Start eliminating names, so you are left with only a few people who truly align with your business desires and goals.
• [10:52] Once you have your list of potential mentors, study from them and learn from them. Let their guidance, their content, their tools, and courses guide you.
• [15:40] You’re probably wondering about working with a mentor. And, to be honest, that’s one of the best things I could possibly do as an entrepreneur. I’ve found that there are benefits to group masterminds and working one-on-one with a coach. When working one-on-one, you'll have an opportunity to identify tasks specific to your vision. However, it can be expensive. I suggest you do a digital course first and then decide if you want to take it one step further with one-on-one coaching.
• [19:50] I’ve found that masterminds are especially beneficial later on in your business. Paying for it when you have skin in the game is a whole new experience -- trust me. What I love most about masterminds is that you get feedback and ideas from other like-minded individuals. A mastermind can truly offer you so much clarity as an entrepreneur.

Finding the right mentor in such a busy world is essential and empowering, but it can also be frustrating if you aren’t sure what to look for!

To take the overwhelm out of finding a mentor who is going to guide you and show you a seamless step-by-step approach to succeeding in your industry, I’ve put together a freebie with five questions to help you get hyper clear on who is a good fit.

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“I love Amy and Online Marketing Made Easy.”

I almost said “no” to one of the biggest opportunities I’ve ever had, and it would have cost me playing a bigger game as I had committed to.

If you’ve been with me for a while, you know that in 2019 I committed to playing a bigger game, and yet here I was, in 2019, contemplating shooting down an opportunity that allowed me to do just that.

Woah! What the heck was I thinking? Tune in to find out if I actually played a bigger game. Spoiler alert… I did!

In this episode, I’m talking about the opportunities, the kind that we all get, that are scary, exciting, and provide us with the breakthroughs we need to accomplish our goals and jumpstart a life and business that we dream of.

I want you to look out for those opportunities, and even though they may seem terrifying… I want you to have the courage to say “yes” to them.

And while it isn’t as easy as one, two, three, I do have three steps for you to take when you encounter those opportunities to help you find the courage, confidence, and grit to say “yes,” play a bigger game, and step into the big deal that you are.

• Step 1: Ask yourself, “What’s the worst thing that could happen if I take this opportunity?”
• Step 2: Share it with someone who truly knows your goals and aspirations.
• Step 3: Test your reason against fear!

Here’s a glimpse of the episode...

• [05:39] My friend and boss babe, Rachel Hollis, challenged me to speak at her RISE event. And get this, she wanted me to talk about my weight loss journey instead of online marketing! Here’s where it gets interesting, my friend, I wanted to pretend this opportunity was never presented to me. My team, however, had a very different idea
• [12:50] Well, I ended up saying “yes.” And once I did, I felt all of the emotions, including a teeny bit of courage. Here’s what I did next, I felt into my courage so much so that it snuffed out all of my other emotions. The experience ended up being incredible and exactly what I needed to play a bigger game.
• [15:39] Believe it or not, this was an opportunity that gave me direction and courage to step into my full potential. It was truly the evidence that I needed to confirm that I was capable of going big.
• [16:27] Has there been an opportunity that you've been shying away from because it seems intimidating? Or because you don't feel you're ready? Here’s what I want you to do, I want you to open that door and explore that opportunity.
• [19:46] Can you think of an opportunity right now that is just waiting for you to say “yes?” If you can't think of anything, be open-minded and watch for one. I have a sneaky feeling it will find you sooner than you think.
• [20:29] When you land on the opportunity, try sitting with it. Ask yourself, “What's the worst that could happen. What's the best thing that could happen?” Allow yourself to dream big so that you can start playing a bigger game.

I hope you take the lessons from this episode and apply them to your life and business right away, so this can be the year that you step into your greatest potential!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!

You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. 

What if I told you that there is a fast-track strategy that you can use to launch a digital course or a membership site. Would you be interested?

And here’s the cherry on top… you don’t have to have a big audience or list to make this approach successful. 

I know. Crazy town, right? While it seems too good to be true, my guest today is going to prove that it can be done, and he has the exact steps to do it. 

My guest is Stu McLaren, and it’s not his first time on the show. You might remember him from episode #260, where we spoke all about membership sites.

In this episode, Stu shares a mind-blowing strategy called the “Founding Members Strategy,” which allows you to successfully launch your product or service with a tiny audience. 

He is going to tell you…

• Exactly how to use this strategy.
• How it will benefit you and your audience. 
• Five elements to make this strategy successful.
• Real-life stories of how this has successfully played out in the lives of some of his students -- students whose audiences range from tiny to large.

Whether you’re just starting out or you’ve got your business down pat, you’re going to love his step-by-step strategy that you can start using right away. 

We also chat about Stu’s phenomenal 3-part video workshop all about turning what you know, love, and do into a profitable membership. 

You’re in luck because today Stu releases the first video where he talks about the “old” way of doing business versus the “new” way of doing business, which means recurring revenue and customers. 

Click here to grab this eye-opening video and to get signed up for the 3-part video workshop!

This episode is brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaign

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“I love Amy and Online Marketing Made Easy.”

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!

You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. 

Raise your hand if you get tripped up defining your niche with full confidence. Well, my friend, you’re not alone.

I hear it all the time from entrepreneurs … “I feel stuck because I’m just not certain what my niche is!”

I’m here to tell you that this is about to become a thing of the past, and after you’re done with this episode, you’ll be feeling hyper clear about the niche you are serving.

In this episode, I walk you through a highly-effective four-step process for identifying your niche. (I even made you a freebie to make it easy to follow!)

Before I take you through this actionable, tangible step-by-step process, I have to address the elephant in the room.

Fear of actually picking a niche!

Whoa, talk about diving right in… am I right?!

I know that this fear is alive and well because I hear about it and see it all the time in my Online Marketing Made Easy Facebook community. The bummer is that for many entrepreneurs -- especially those just starting out -- that fear of picking one niche is enough to stay stuck in decision paralysis.

“Choosing the wrong niche is better than choosing no niche at all.” - James Wedmore

What’s most important for you to know is that you might pick the wrong niche right away, and that’s okay because it will at least get you moving forward -- and forward action means progress and clarity.

This four-step process is going to take a little elbow grease, so get ready to put pen to paper. But I promise you the work is going to be worth it, and the clarity you’ll gain will catapult you to the next level in your business.

• In step 1, you’ll identify your main market.
• In step 2, you’ll niche down and get really specific. (And trust me, the more specific, the better!)
• In step 3, you’ll do some market research.
• In step 4, you’ll create your Value Articulator Statement.

Say goodbye to niche confusion or feeling stuck. I want you to declare right here, right now, that you are going to pick a niche, even if it feels scary.

And because I know there is a lot of action steps in this episode, I’ve put together a little freebie that will take you through each step in detail. Grab your freebie here!

This episode is brought to you by Paleovalley, my family's go-to source for healthy, high-protein snacks. Paleovalley’s grass-fed and finished beef sticks are my family's favorite snacks to keep us healthy and full on the go. Head here to check out all of their high-quality, organic products and be sure to use the code Amy15 to get 15% off of your first order.

This episode is also brought to you by the Lead to Win podcast, a podcast by two of my favorite leadership experts, Michael Hyatt and Megan Hyatt Miller. Lead to Win helps you to minimize overwhelm and navigate the complexities of being a leader so you can win at work and succeed in your life. If you’re ready to cut through distractions and focus on your greatest priorities, check out Lead to Win today! Head here to subscribe and listen.

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If you're on Apple Podcasts, help me help more people by rating and reviewing my show. Reviews let others - just like you - find the actionable, step-by-step strategies to start the "online" journey...of making a business and life they love. Just click here to review, select “Ratings and Reviews” and “Write a Review.” My team and I - we read them all. Thank you!

Holy cow, there is A LOT of uncertainty right now. And we all have a lot of questions. First, you are not alone. Second, to continue to support you and your business during the coronavirus crisis, I’ve connected with the members of my free Online Marketing Made Easy Facebook group and I’ve asked them: “what questions do you have about navigating your business?”

My students gave me dozens of wonderful questions that I know will also help you. As you pivot to find the right way to move your online and small business forward during COVID-19, consider the questions I answer in this episode. They are:

• I have yet to launch a course. Do you feel this is a good time to do so, or should I stay focused on list building and relationship building with weekly content?
• I’ve been crafting and getting ready to share my business with the world, and then COVID-19 hit. Should I postpone launching my business and sharing it with others until we start to see some normalcy again? 
• I was going to live launch last week, with a second round starting this week. It’s highly possible that I have contracted COVID-19, so I’m not physically feeling up to going live on video, but I still want to launch. In this situation, is moving to evergreen okay?
• I have a photography business and can not currently operate my business. I have postponed all sessions for the coming weeks and was nowhere near my goal of filling my easter sessions before COVID 19. What should I do now? 
• These days, it feels weird seeing an email or social media post that’s NOT mentioning the pandemic. How have you adapted your marketing and communication?
• What are the best small business resources to lean on during this crisis?
• Since I had to stop my one-on-one work, I’ve been doing free daily videos on Facebook to keep my audience engaged. It’s the first time I’ve offered online services, and I’ve been getting great feedback. How do I transition from offering free content to charging for my online services?
• How in the world am I supposed to be able to focus on my business with my kids home, trying to support them in their school work, not to mention being the lunch lady, and having my husband home too? HELP!
• I’m not sure how to help my target audience during this time. I teach interior design to brick and mortar shop owners, and many of my clients’ businesses are shut down right now. How do I adjust my message and my content to serve them when many of them are closed and worry about paying rent?

If you’re working from home and need a little extra guidance, I’ve got you covered. For more in-depth tips on work-from-home success, grab the free PDF resource that I’ve put together for you.

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‘I love Amy and Online Marketing Made Easy.’

Are you a brick and mortar business owner finding yourself having to make quick decisions and shift your business online? Or, maybe you’re an online business already but wondering how you could create an online presence.

One thing is clear: you need to make a pivot.

I want you to know that I’m here to support you every step of the way. In doing so, I’ve brought on someone who is an expert at growing small businesses. Meet Stacy Tuschl -- not only is she a small business pro, she knows how to grow both brick and mortar and online businesses successfully.

Stacy has built a multi-million dollar company called, The Academy of Performing Arts, which offers dance and music classes. She also has an online business and program called, The Foot Traffic Formula, which helps small businesses around the world get more customers in the door, more profit in their pocket, and more happiness in their homes.

Stacy has so much valuable insight around navigating your business in turbulent times, and even more so, she has a unique angle from being a brick and mortar business owner, as well.

In this episode, we talk about:

• What’s going on in the world of entrepreneurship.
• How to focus on and prioritize what decisions need to be made in realtime.
• A step-by-step approach for transitioning your business online quickly.
• How to get creative and pivot your offers to serve your clients.
• The future of brick and mortar businesses, the silver lining in this crisis, and a mindset shift towards abundance.

You’re going to find this episode eye-opening and inspiring.

Rate, Review, & Subscribe on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

I’ve been hearing a lot of questions from online entrepreneurs lately due to our current crisis. Questions like...

• Should I sell?
• Should I deeply discount my products and offers?
• Or, should I give my stuff away for free?

And I get it! We’re in a time of uncertainty… especially for entrepreneurs.

However, I full-heartedly believe it when I say, “yes,” you should absolutely be selling. And “no,” you should not discount or give your products away for free.

The world and the economy need you and your business more than ever. That’s why in this episode, I’m not only going to tell you why you should be selling right now but also 5 powerful ways to find the courage to do so.

I’ll even go as far as to say that you have a civic duty to sell and to show up online during this pandemic, as long as you show up with something of value that can serve others (which my guess is that you do!).

Here’s a peek at the 5 ways you can find the courage to sell right now:

• Create something of value for free! Yes, I know I just said don’t give you stuff away for free, but there are some ways you can offer value for free and still sell with integrity.
• Embrace the pivot, and holy heck has there been a lot of pivoting lately.
• Be willing to make mistakes -- both professionally and personally.
• Hold your launch revenue goals loosely, but your 2020 overall revenue goals tightly.

• Fiercely commit to coming out of this crisis stronger.

There are two things I want to leave you with…

2. I’ve rallied up a ton of free resources to support you as an online and small business owner during this time, be sure to utilize them. (Links at the bottom of this page!)
4. I want you to answer this question: What would you do in your online business if you were brave? The answer, my friend, is moving forward… and that’s my wish for you.

Click here to listen!

I know you’re going to find so much value and inspiration in this episode.

Also, if you’re working from home and need a little extra guidance, I’ve got you covered. For more in-depth tips on work-from-home success, grab the free PDF resource that I’ve put together for you.

Rate, Review, & Subscribe in Apple Podcast

‘I love Amy and Online Marketing Made Easy.’ <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people (just like you) move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

I’m not going to beat around the bush, we are living in a crazy time, and things are moving fast.

As an entrepreneur, especially an online entrepreneur, you need to be moving quickly as well.

I’ve been in awe of my students as I watch them step up, shift, and serve their audience in valuable ways during this time of crisis. In this episode, I share five ways that my students have pivoted their business in light of the economy and uncertainty.

I feel that now, more than ever, showing up with something of high-value that will serve your audience is the very best thing that you can do.

In this episode, I’ll use these stories to debunk three beliefs that have been floating around…

• Nobody is buying anything right now.
• It’s inconsiderate to launch or sell something right now -- people will think I’m capitalizing on the crisis.
• If you don’t have an online business or if you haven’t quite launched your business yet -- now is not the time.

These couldn’t be farther from the truth, and you’ll see that in the stories I share.

• In this episode, you’ll hear about Hilary Krueger, who created an online offer, launched it in less than 48 hours, and had 200 people sign up in under five days.
• You’ll learn how Jamie Sears generated around $3,000 in just a couple of days with her on-the-fly training.
• After that, I’ll share a story with you about how Catherine Ryan Gregory adjusted her launch to accommodate the shifts in our economy.
• You’ll learn how Carrie Lupoli created a website and a free training in just four hours, which has already served thousands of people and counting.
• Lastly, I’ll share what Jamie Trull did to support her ideal customer avatar during this time of crisis and the fantastic response she received.
• I’ll even talk about how to show up and pivot your message if you’re just starting out as an entrepreneur.

If you’re working from home and need a little extra guidance, I’ve got you covered. For more in-depth tips on work-from-home success, grab the free PDF resource that I’ve put together for you.

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‘I love Amy and Online Marketing Made Easy.’

Are you leading with a vision? Or are you wandering around with a half-baked idea of what you want your life and business to look like?

Whether you’re the former or the latter, today’s episode is going to give you even more clarity around your vision.

My guest, mentor, and friend, Michael Hyatt, is not only a best-selling author but also one of the most successful entrepreneurs I know.

His business was featured in Inc. 5000 as one of the fastest-growing private companies after experiencing 300 percent growth in just three years! Mind-blowing, right?

Michael has just released yet another phenomenal book called, “The Vision-Driven Leader,” and that’s what we’re talking about today.

In this episode, Michael offers practices and guidance for identifying your vision, why your vision is the essential ingredient for leadership and impact, how your vision varies from your mission statement, and so much more.

Here’s a look at what we talk about...

• [05:27] Want to know the difference between businesses that survive and businesses that fail? Those that survive have a crystal clear vision.
• [07:43] You might be wondering what exactly a vision is. Well, a vision is going to be a clear, inspiring, practical, attractive picture of your organization’s future, three to five years in the future.
• [12:42] If you’re feeling like you’re struggling with clarity, the good news is that clarity grows over time. A great way to gain more business clarity is to write down what your vision is and where you want to go. Just start with something, and it will get more clear over time.
• [15:28] Here are some wonderful journal prompts: What is your vision for the future of your team, and what kind of product you want to create? What kind of marketing are you going to have? What’s the future of your impact?
• [17:07] When you read through what you write down for the future, do you get excited? It has to be inspirational. Michael has four different ideas for inspiration that might help identify where you are.
• [20:39] A vision is a necessary but not sufficient condition of success — you also need to execute. Having an inspiring vision will help you create and adapt your strategy and say “yes” to the right things.
• [25:15] Once you start to understand your vision, you want to create a link between your vision and your day to day tasks. Start with your vision script (which you can learn more about in the episode), which should inform your annual goals, quarterly goals, weekly objectives, and daily tasks.
• [30:18] Don’t think you’ll set your vision once and call it good. Oh no! You’ll want to reconsider and tweak your vision at least once a year.
• [38:54] Lastly, when it comes to your vision for your business, you will encounter resistance — it’s just part of being an entrepreneur. You must have tenacity, integrity, and courage to stay the course.

By the end of this episode, you’re going to be fired up about clarifying your vision -- a vision that inspires and grows your business.

You’re going to understand how to overcome obstacles when you encounter them. And, most importantly, you’re going to feel empowered and ready to share your vision with the world.

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‘I love Amy and Online Marketing Made Easy.’

Small businesses around the world are facing uncertainty, unemployment, and decisions they never thought possible. On top of that, they are having to learn and learn quickly about government relief solutions.

From one small business owner to another, I understand what it’s like to feel lost in the confusion.

Today’s show will break down, in layman's terms, the Stimulus Package for small businesses and how you can take advantage of it.

My guest, Casey Graham, CEO of Gravy, is going to help me do that. You’ve probably heard me talk about Gravy before -- they do our customer retention and failed payment recovery, which is so important, especially during times like these.

Casey has been in the online business world through two crises now and has a unique perspective and understanding of how to survive a crisis as a small business owner.

Here’s a little sneak peek of what we talked about in this episode:

• Why online business and online learning is emerging as a giant leader right now, and why understanding the Stimulus Package is extremely important.
• What The CARES Act is and what it means for small and online businesses.
• Why the government is leaning on small business owners to help save America during this time.
• Understanding if this bill is right for you, if you’re eligible, and how you can take advantage of it.
• Everything you need to know about this bill top to bottom -- from loan amount to loan forgiveness to accessing this bill and everything in between.

Casey even has a value-packed website full of resources to support you and all small and online businesses right now. Head here to check it out!

I know you’re going to find this episode insightful and extremely helpful.

Click here to listen!

A note: this episode is about the United States $2 trillion Stimulus bill passed in response to the coronavirus pandemic. This stimulus package is specific to our U.S. audience.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Rate & Review Online Marketing Made Easy:

If you're on Apple Podcasts, help me help more people by rating and reviewing my show. Reviews let others - just like you - find the actionable, step-by-step strategies to start the "online" journey...of making a business and life they love. Just click here to review, select “Ratings and Reviews” and “Write a Review.” My team and I - we read them all. Thank you!

Raise your hand if you love a good online quiz.

I sure do!

From finding out what celebrity you’re most like, to which jean fit is the most flattering for your body type, to identifying if you’re right for an online course or not, quizzes help you, as the consumer, make easier decisions without the overwhelm.

But… what do quizzes do for you as an entrepreneur? A whole lot!

Quizzes are a great way to grow and segment your email list, better understand your audience, and boost your sales by offering direct guidance for your customers.

My guest, Ryan Levesque, is a pro when it comes to using quizzes, and we got to sit down and chat all about how you can use them, no matter where you are in your business.

Ryan is the Inc. 500 CEO of The ASK Method® Company, an entrepreneur, and the #1 national best-selling author of the books Choose and Ask... which was named by Inc. as the #1 Marketing Book of the Year.

His work has been featured in the Wall Street Journal, USA Today, Forbes, Entrepreneur, on NBC News, and Fox and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice.

He is also a co-founder and investor in bucket.io®, a leading quiz funnel software for entrepreneurs used by over 20M people each year.

Now, you might be thinking that quizzes are a little too advanced for you, but before you disregard this episode, I want to challenge you to stick with me. Why?

Because Ryan and I break down how quizzes can benefit you, even if you’re just starting out.

In fact, we talk about how quizzes can be especially beneficial to grow your email list and better understand your audience in the early stages of your business.

No matter where you are as an entrepreneur, you’re going to walk away from today’s episode with a clear understanding of what it looks like to create a quiz and how quizzes can help you to grow your business.