The Amy Porterfield Show

Digital Course Fails From a So-Called Professional (*facepalm*)

Aaaah, bloopers.

I love a good blooper in any form -- from America’s Funniest Home Videos to a Kristin Wigg outtake to a “fails” reel on Instagram. 

But today the tables turn and it’s yours truly who’s in the hot seat.

*GULP*

I’ve experienced more blunders than I can count in my 13 years of online business and I’m sharing the best (or maybe worst) of them in this episode.

From blacking out… 

to being blacklisted from Zoom… 

to getting a liiiiittle tipsy on Live video… 

to welcoming students who hadn’t signed up for my course… 

to drenching my team with tequila while live on camera… 

I’ve had enough bloopers to last me a lifetime.

So I want to dedicate this episode to all of you who think that, if you’re going to create and launch a digital course, it all has to go as planned. 

Because these bloopers span from my early digital course days all the way to this year -- yep, 2021 where I, the expert, should have my you-know-what sorted out.

No matter how prepared, professional, or experienced you are -- life’s just a little messy. 

I’ve learned instead that it’s our job as entrepreneurs to try new things and get out of our comfort zones. And yes, every now and then, that means things backfire.

But in the grand scheme of things, we’re the luckiest.

We get to try -- and in the meantime, we gather stories, memories, and a lot of lessons learned. 

And at the end of the day, we’re still standing and our businesses are still okay…even if it isn’t always perfect. 

Despite these bloopers (and some of them are seriously cringe-worthy), I’ve still been able to build a massively successful business.

And you can do the same, my friend.

Also, I want to invite you to my brand new, FREE Masterclass 5 Little-Known Mistakes *Most * Course Creators Make and What to Do Instead. Let this be your first step (that isn’t as scary as doing a launch) towards creating a successful digital course. 

You can do that by clicking here!

Here’s a glance at this episode...

• [03:49] Everything doesn't have to be perfect to have a successful launch. Learn how I sprayed everybody with sparkling water and tequila and how laughing can still bring your team together. Even when things go wrong, you're going to be okay!
• [08:09] Here's a launch where Zoom went down right before the webinar. They had a tech glitch, and our 15 minute before the webinar email had gone out. Emails were flooding in from 1000 of subscribers, and I blacked out. But guess what, we were only five minutes late. Always have a backup plan!
• [13:56] The reminder email goes out, and it's 15 minutes before we go live. Attendees started receiving a buyer email that said here are your login details. Even with a tech savvy team, we still had a glitch. Life goes on! Tech glitches will not break you.
• [18:25] Try new things and get out of your comfort zone. You and your business will still be standing at the end of the day even when things don't go perfectly.
• [00:19:53] Action step: Sign up for the {BEST MASTERCLASS EVER CREATED} 5 Little-Known Mistakes *Most* Course Creators Make (+What to Do Instead).

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

An Exclusive Module-by-Module Sneak Peek Into My Signature Program

In all my years of podcasting, I have never done this. I’ve NEVER revealed, detail by detail, what’s inside one of my paid products for my podcast listeners...until now.

In this extra special, first-of-it’s-kind episode, I’m breaking my own rules and taking you inside my signature program, Digital Course Academy. 

I walk you through my 8-figure-producing digital course -- module by module -- and explain exactly how Digital Course Academy helps my students create and launch their profitable digital course. I’ll be sharing the lessons, topics, modules, tech, and the mindset taught inside the program. Plus, I’m answering ALL your questions about DCA along the way. Including:

• What is DCA?
• Who’s right for DCA?
• What exactly does DCA teach?
• How long does it take to go through DCA (and when can I expect to have my course up and running?)
• Does DCA teach me the tech required to make it all happen?
• What kind of results do DCA students actually see after the program?

To be totally honest, I poured out my heart and soul in this episode.

 DCA is transformative. I’ve seen it time and time again with my students...I know the power of this program. 

So I hope you enjoy this extra special insider’s view into Digital Course Academy because it’s an absolute joy to share my heart’s work with you! If you’d like a little insider’s look into what DCA is all about, for a limited time, you can get access to a sneak peek of Module 1 for FREE! Get access here!

Here’s a glance at this episode...

• [02:49] Digital Course Academy or DCA is the most comprehensive program for validating, creating, launching, and selling your digital course. It's a complete package put into seven modules that spans over a course of 10 weeks.
• [04:52] DCA is best for someone who knows the ideal community they want to serve and has an online presence around it. They also have a skill or expertise or know how to solve a problem.
• [09:03] You learn how to get clear on your topic, the type of course you should offer, your course name and how much to charge. As well as, how to create content and how to schedule important launch dates! You'll be set up for serious launch success!
• [11:37] Email lists are a huge part of the course. We teach you how to set everything up and how to engage with your subscribers. Bonus -- you also get lifetime access and all future updates. 
• [13:25] Modules include: the seven key decisions, pre-selling and validating, outlining your course, sales page blueprint, creating a profitable webinar, crafting email sequences, and recording your course.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

3 Entrepreneurs Kicked Imposter Syndrome To The Curb (And You Can Too)

I LOVE working with aspiring entrepreneurs...the ones still kicking it in the cubicle.

The ones with notepads full of to-do lists and moments of inspiration scribbled down between meetings then stuffed into desk drawers.

The ones just starting out and who have a million and one questions. 

And because I’ve worked with so many for so long...I recognize the questions that throw the brakes on for many, many aspiring entrepreneurs.

That’s right…

…there are questions that each and every aspiring entrepreneur asks that has the potential to put those big dreams on ice and keep your passionate, creative, capable, world-changing toosh in an office chair, working for someone else for waaaay too long.

Questions like…

• “Who am I to teach something to others?"
• "Who would pay for what I have to offer?"
• "Who would want to hear what I have to say?”

(Questions like this are why I do everything that I do.)

Because these questions creep up on every single person who has ever tried something new.

Which means that if every inventor, teacher, business owner, creator, or artist in history believed the voices that told them...

“You knew it -- that seat’s taken. Don’t embarrass yourself, there’s no room for you.”

...then this world would be totally robbed of the bright, vibrant, diverse, and awe-inspiring gifts shared throughout history. 

Which means there’s a place for you and your gifts at the table. 

The world needs what you have to offer, my friend.

And so in this episode, I want to help you push through that self doubt to make big decisions, take big risks, and go to bat for the dreams that you know are possible. 

In fact, I invited 3 successful online entrepreneurs to share exactly how they worked through self doubt and imposter syndrome as they created a business and life that they really, truly love.

And, of course, I share a few behind-the-scenes stories from my own business...because there’s not a single entrepreneur in history who doesn’t battle with imposter syndrome and self doubt on the reg. 

Oh yeah...12 years later? It’s still a struggle. But it does get better.

Self doubt doesn’t have to hold you back from living the big dreams that you have for yourself. 

In fact, sometimes it’s the voice in your head saying, “You can’t” that allows you to say, sometimes for the first time, “Actually, I think I can.”

There’s unspeakable power in that small but mighty statement, my friends. With just those few words, you become unstoppable. 

So settle in, get quiet, and let’s talk about how to flip the script on that -- very normal, very scary, but very much in your control -- voice in your head.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Worried they won't buy? How to choose your best-selling, gotta-have-it digital course topic. 

The first digital course I ever created was on how to launch a book using social media.

And when I finally launched my first-ever course into the world...it was a huuuuge flop. 

I made a whopping $267 -- and I cried about it. 

In retrospect, I can tell you my fatal flaw. I chose the entirely wrong digital course topic.

Today, I’ve created and launched 8 successful digital courses that have generated over 35 million dollars in 12 years -- all because I finally chose the right digital course topic...one that my audience wanted and got them results.

And I’m here to save you from the heartache I experienced during that first launch.

Because choosing the right digital course topic is foundational to making sure that your audience will buy. 

More specifically, the promise that you make in your digital course must get them the results that will make the most impact. But more on that in a sec...

If you have zero digital course topic ideas... 

...or maybe you have a million topic ideas and couldn’t possibly choose one

...or maybe you’re totally stuck by thoughts like, “Honestly, what would I teach? I’m no expert.”

...this episode is for you. (Click for the episode and some serious course topic inspo!) 

In it, you’ll hear from six of my students, and they’ll break down digital course topics that are working in the online space in real life, how they came up with their course topic, any hiccups they encountered along the way… and so much more. 

Digital course topics like my student Braden’s. 

Braden’s an attorney and tax pro who chose to teach online entrepreneurs how to legally set up their business so they could get back to the things they’re really, really good at. 

The result? A flexible income that allows him to spend the kind of time with his loved ones.

Or Hilary Kreuger who, after years as a stay-at-home mom, created her digital course teaching communication and personal development online. 

5 figures in revenue later, she’s still a busy mom of 4...but now, she’s bringing home the bacon.

You’ll hear about topics ranging from spirituality to marketing to travel and more.

So no matter what industry you’re in, audience you serve, experience you bring to the table, or how “ready” you feel to teach a digital course, this episode is brimming with course topic inspo to get you well on your way to choosing yours.

You’ve got this!

Click here to listen!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

The difference between a “one-to-one” and “one-to-many” business model

I live for a good debate.

Journey or Queen?

Blog or podcast?

Seinfeld or Friends?

And while we’re at it...were they really on a break?

But if we’re talking about building an online business or adding a digital asset to your existing business, there’s one debate that comes up over and over again...

Digital course or one-on-one coaching? (Orrrr… can both work in one business?)

AKA which offer is best for you, your clients, or your business? 

And how the heck can you know for sure? (After all, you sure don’t have the time or money to go all-in on the wrong thing.)

Well, with over 12 years of experience in the online world, I want to help you decide once and for all if a digital course or one-on-one coaching is best for you. 

I’ll be guiding you through a self-assessment that’s sure to help you identify which offer is best suited to you, your clients, and your business (and life!) goals. 

Here are the questions to consider: 

• Do you have information, know-how, or a skill set that could be turned into a digital course?
• Does what you teach have steps or a roadmap of some sort or could it be turned into that? 
• Could what you teach be taught to more than one person at a time? 
• Could your area of expertise be taught via video or audio?
• Do you like doing one-on-one coaching? 

And while, based on my own business, you may think I’m “Team Digital Course” all the way...my answer might just surprise you.

PLUS in this episode, we’ll discuss:

• The unique way that a digital course serves you and your customers (that you probably haven’t considered yet)
• The main differences between the two offerings
• Specific examples of how digital courses and one-on-one coaching work within my students’ real-life business

And if all of that still leaves you scratching your head, I’ve gone one step farther to make your dream business game plan extra simple.

I created a simple assessment that will take your unique goals, personal experience, and audience, and create an in-depth personalized assessment to give you the answers to this BIG question. CLICK HERE to take the quiz!

That means you can walk away with a decision today and wake up tomorrow with clarity and confidence that your business is moving in the right direction. 

No more debating. 

Here’s a glance at this episode...

• [02:40] You can be more selective with one-on-one coaching. A digital course opens up opportunities for people who don't have the time or resources for one-on-one coaching.
• [06:06] A digital course gives you a much larger reach and ability to make an impact. 
• [15:46] You could also offer a digital course alongside one-on-one coaching. This is something I used to do!
• [22:41] Question #1: Do you have information, know-how, or a skill set that can be turned into a digital course?
• [23:36] Question #2: Does what you teach have steps or a roadmap of some sort? Could it be turned into that?
• [24:14] Question #3: Could what you teach be taught to more than one person at a time?
• [27:20] Question #4: Could your area of expertise be taught via video or audio?
• [28:45] Question #5: Do you enjoy one-on-one coaching?. 
• [31:05] Action steps: Take my free two-minute quiz to create a personalized path for creating your block-buster selling digital course.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

The Digital Course Industry Is BOOMING -- Here’s Why

Not many of my friends understand what I do for work. 

Do you ever feel this way?

Even sweet Hobie -- who’s been around my business since the day it started -- can barely wrap his head around how I bring home a paycheck every month.

(He’d probably say “It has something to do with online courses, entrepreneurs...and confetti, somehow.”)

If you’re a digital course creator or you work in the online space, you know exactly what I’m talking about. 

Which is why, in this episode, I’m spelling it out for the rest of the world -- what the heck is a digital course, exactly?

I’m tackling the basics of digital courses, including:

• What constitutes a digital course? 
• Are digital courses ever called something else?
• How can a digital course work within a business?
• And my favorite -- what does a digital course make possible? (Hint: FREEDOM! Whatever way you take it...time, financial or lifestyle.)

This episode is for those of you who are new to the idea of creating a business online and how a digital course business can allow your business to scale beyond the limitations of one-on-one coaching or consulting. 

This episode is also for us -- digital course creators and business owners -- to share with the people that we love the most. (I’m looking at you, Hobie!)

Because our industry is here to stay -- you literally won’t believe just how much the virtual learning (a.k.a. digital course) industry is worth according to Forbes. 

(I share these figures in the episode… and the future projections will leave you jaw dropped!)

Digital courses aren’t going anywhere anytime soon, so let’s help get the world acquainted -- starting right here with this episode!

Here’s a glance at this episode...

• [05:41] Digital courses are online educational programs that you work through on an online platform.
• [07:09] Danira created a digital course on how to make caramel apples and made over $62,000 on her very first launch. 
• [09:53] Amanda Ferguson launched an etiquette course and converted 91 students for a grand total of over $101,000. 
• [11:05] Mark Tew launched his digital course and made $108,000 during his 10-day launch. 
• [13:20] You can use a digital course as a standalone revenue generator for your business. Or, you can offer a digital course as an upsell or down-sell to your one-on-one coaching.
• [17:30] Digital course platforms include Udemy, Skillshare, MasterClass, and Coursera. These sites take a cut of the profit and offer limited promotion. 
• [19:08] Use a platform that you have more control over, like Kajabi. You can put your course on Kajabi and offer bonuses and incentives.
• [22:20] Action: Take the quiz to know where to start.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

How Online Business Owner Joy Foster Made $1 MILLION From ONE Digital Course (And Why One Course > Than Multiple )

What if you offered just ONE product in your business? 

As an online entrepreneur, you most likely have one of two responses...

You either sighed a big sigh of relief. (I don’t have to do 40 things at once!)

Or, I just made you really nervous. (But I HAVE to do 40 things at once!)

Whatever camp you find yourself in, hear me out.

I believe with all my heart that launching one digital course multiple times is the most effective and efficient way to generate significant revenue in your business. 

And that might make you think, “But Amy, if you earn that kind of revenue from one digital course, you must be able to make EVEN MORE from MANY digital courses!”

Nooooot exactly. 

In fact, I’ll prove it to you!

In this episode, I sit down with one of my DCA students and online business owner, Joy Foster.

Joy made one million dollars by selling ONE digital course.

Bananas, right?.

And here’s the best part... Joy’s story isn’t that unique. 

Joy runs a social enterprise that helps women learn tech so they can start a business or make a career change. Her business model was like many of my listeners’ -- workshops that were strictly local and in-person.

But after a while, that business model wasn’t financially viable anymore and she knew she needed to find a way to scale.

So how did Joy go from struggling to make ends meet to million dollar status -- with ONE product offer?

Joy’s breaking it ALL down in this episode, including:

• Her first failed course launch and what exactly didn’t work
• Why she downsized from multiple course offers to just one (and what that meant for her bottom line)
• The simple strategy Joy used to take her conversion rate from 1.48% to 15%
• How she resists “shiny object syndrome” and remains faithful to her one-course model
• What Joy believes she could have done to reach success sooner 
• And so much more!

My dear entrepreneur, YES -- You can focus on less in your business and still achieve more.

So go for it...breathe that big ol’ sigh of relief!

Listen now to kickstart your simplified business model...one that allows the time and freedom for you to be creative in your business.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

How to Shed Self-Doubt, Find Inspiration, and Change Your Life (and the World) for the Better

What kind of legacy do you dream of leaving? 

What kind of impact will you make in this world? 

If you don’t think it’s possible to feel crystal clear on how to take your passions and leverage them into massive purpose, adventure and impact after just one podcast episode ...you’ve never met Amy McLaren.

Amy is a busy mom of two who passionately splits her time between leading LadyStrength (an online community of driven, entrepreneurial women), growing an Airbnb business, and being the hands-on CEO of Village Impact, the charity she and her husband, Stu McLaren, founded more than a decade ago. 

Amy is on a mission to help purpose driven entrepreneurs shed self-doubt, find inspiration, and change their life, their business ...and the world, while they’re at it. 

Just like she has. 

(And friends, I am here for it.) 

But let me warn you --.Amy is a force to be reckoned with.

Jumping out of planes, riding a motorcycle across Morocco and a rickshaw down the coast of India, driving 7 strangers down the California coast in an RV for 10-days ...that’s business as usual for Amy. 

She doesn’t just talk the talk -- this girl walks the walk.

And in this episode, Amy is breaking down how passion informs both the wildness and the intentional purpose in her life. 

Together, we talk about:

• The myths of living a passion-filled life (which aren’t what you would expect)
• How to create more impact and leave a legacy you’re truly proud of
• Her charity, Village Impact, and how this corner of the world became her life’s work
• Knowing when you’re called to do something bigger (because timing is everything)
• and so much more!

This girl and her friendship make my heart burst -- and I have a sense that you’ll walk away from this episode feeling the very same. 

So grab your headphones and click to listen -- just wait 'til you see what’s possible!

Here’s a glance at this episode...

• [10:31] Amy was a teacher, but she knew she wanted to do more. She was constantly thinking about travel adventures or living overseas. She was held back from changing by fear, but eventually took a leave and never went back. 
• [13:34] There's a myth that it costs too much money to live a passion-filled life. This isn’t the case and Amy is proof!
• [14:12] The other myth is that it's too time-consuming to live your passion-filled life. Here’s the truth, you can do something you're passionate about in five minutes a day.
• [14:42] Your passion doesn't have to be a side hustle. It really can become your full-time income!
• [21:08] When following your passion, always come back to yourself and what you feel and believe in your heart. Don't let other people influence your passion or hold you back. 
• [22:27] If you really want to create more impact, be consistent and find ways to collaborate. Have a clear message and clear action steps.
• [29:10] Passion to Purpose: A Seven-Step Journey to Shed Self-Doubt, Find Inspiration, and Change Your Life (and the World) for the Better was written to let everyone know that they can use their passion to do small things for good in the world. 
• [31:09] Action Challenge. Grab a pen and paper and answer these questions:
•  #1 What are you passionate about? 
• #2 What impact do you want to make? 
• #3 What Legacy do you want to leave?

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Online Entrepreneurs Tell All: Habits Edition

I hate to admit it...but I’m a little bit nosey.

I looooove getting a glimpse into the private moments and secret thoughts of people that I admire.

I want to know what makes them tick, what makes it all work...and how I can get in on the good stuff!

Well in today’s episode, I did a little bit of snooping...with permission, of course. 

I reached out to a handful of my peers and asked them what their number one habit was for moving the needle forward as an entrepreneur. 

I’m talking about some of the biggest movers and shakers in the online space -- Gabby Bernstein, Neil Patel, Zafira Rajan, Ryan Holtz, Tiffany Lee Bymaster, John Lee Dumas, and Luvvie Ajayi Jones.

I wanted to know what habit actually mattered and made a difference when it came to building their online businesses. 

Because let’s be honest...the point of role models is having something to emulate so you’re not having to reinvent the wheel.

And you know we love keeping it simple around here. 

So click to listen as these incredible leaders share the ONE habit that has made the greatest difference in their journey as an entrepreneur, so that you can take what speaks to your soul and run with it.

Some are personal, some are professional…but all of them are juicy! 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

What to do when your email list isn’t buying...

I’m not a chef.

If you’ve followed me for a while, you know that PostMates is higher on my speed dial than my sister (and I love my sister!)

But every now and then, on a special occasion, I’ll break out my old 1990’s apron from my single apartment days and cook something for Hobie.

(Okay, maybe by “cooking” I mean preheating the oven and peeling off plastic wrap but it’s totally the thought that counts, right?)

Well, let me tell you about a dark day in our marriage.

I decided that I’d push myself out of my comfort zone, don my apron, pour a glass of white wine, and see if there was any pasta in the pantry that wasn’t past expiration. 

By the time my hunky man was due to arrive home, dinner was ready and I was prepared to accept my well-deserved award.

But time went on… and no Hobie.

Wife confession: I was mad. 

I’d done all this work, tried something new, put myself out of my comfort zone… for nothing. 

Now, Hobie eventually came home and we worked it all out. (I can’t stay mad at that sweet man!)

But today I want to talk to you about the entrepreneurial equivalent...

...I’m talking about shooting your shot, giving it your best...and it kind of just sitting there...getting cold and stale.

Today we’re talking about making a sales pitch to your email list...and getting ZERO sales. 

OOF. 

Especially if your engagement is healthy, this sales offer ghost town can be massively frustrating. 

In today’s episode, I’m going to be sharing exactly how to prepare your next sales offer so your email subscribers are racing to the “Buy” button.

I’m going to take you step by step through your sales promo, including when to email, how many to send, and exactly how to write emails that make a connection first -- then an effortless sale. 

That includes:

• the type of email campaign you’ll want to do when you’re selling
• seven copywriting tips you’ll want to include in every sales email you send
• how to send sales emails with confidence (and why you should never, ever worry about annoying your list) 

In fact, I want to make sales emails so effortless for you that I’ve created a FREE checklist for you to download, so you can be sure that your sales emails are hitting the mark every time. 

PS. Looking for my List Building Masterclass? Well, I sure hope you like sharp upticks in your subscriber count. Click below to save your seat for my FREE List Building Masterclass!

I'm in, Amy! Save my spot!

Here’s a glance at this episode...

• [08:16] Listen to discover and understand what your audience needs, wants, pain points, and desires are. 
• [12:14] Use this sentence in your emails, "I know you're thinking…” and then fill in the blank. Take what you've learned and insert your ideal communities pain points into the sentence. 
• [19:45] Highlight the exact words that you want to use in your email text. These words will come from your ideal audience members.
• [28:00] Make the email all about your subscriber and their wants and needs. 
• [30:16] Be specific and clear with your CTA - call to action. Leave no room for misunderstanding. 
• [35:21] Action items: Map out your promo. To help you, download the free resource and start working through it and do the journal prompts!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Getting Lost Online? Start With Your Branding

Branding can seem like the online marketing equivalent of a Birkin bag...

...you’ve heard of it, you’re not totally sure what it is, but it seems like all of the big names are into it. 

And I’m with you. Branding felt like a “nice to have” and I put it off for many years in my business. 

But Ryan Holtz, my guest for this episode, and I are determined to convince you that branding is one of the greatest gifts you can give your business and your prospective buyers.

I know, I know...bold statement. But we mean it.

And here’s why...

Your business’ brand answers the question, “What makes you different?” when you’re up against a sea of online competitors.

It establishes what you stand for as a business.

It helps your perfect customer find you and instantly know -- without a doubt -- that they belong in your world.

And when they feel like they belong in your world, they stay in your world.

Which is suuuuuper important because, according to stats from Outboard Engine, it’s 5 times more expensive to find a new customer than it is to keep an existing one.

But if you’re anything like me in the early years of my business, you might be thinking…

Is my business too new to be thinking about branding?

Branding sounds nice someday… when I have spare time and a little extra cash.

Well in this episode, Ryan Holtz, renowned speaker, expert marketer, host of a Top 100 Apple Podcast, and a wealth of entrepreneurial knowledge, joins me to debunk those mental-myths and get you started in the right direction.

Ryan shows you step-by-step how to identify what your brand is, what your business stands for, and how these things can help attract like-minded customers that are totally onboard with you, your service, and your mission. 

When you know your brand, you’ll never be unsure of how to show up online again. 

When you’re confident in what your brand stands for, alignment comes naturally. 

And I want that for you with my whole heart.

So press play and let’s chat -- an online presence that you feel proud of (and in total alignment with) awaits!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Glo Atanmo tells all about creating a passion led business and a blog that adds value to her business.

Sometimes there’s a podcast guest that joins me on Online Marketing Made Easy and they leave me, well… speechless.

Speechless because they live life on their own terms and their adventurous spirit can teach us a thing or two about this entrepreneurial life we might not have considered before. 

Glo Atanmo is one of those people.

Featured in Oprah Magazine, Conde Nast, Essence and more, Glo got her start at 16 when she purchased her first “big girl” domain and taught herself coding basics -- fast forward to today, a decade later, and she’s running a 7-figure business, traveling the world and blogging about it as she goes. 

In this episode we talk about Glo’s tips for using a blog to build a business -- and yes, you definitely need to dust off your blog and get it back up and running -- she also tells the story of how she got her start with just $500 in her pocket, and what you need to know today about succeeding as a multi-passionate entrepreneur.

And if you thought Glo was finished there, you haven’t met this inspirational icon.

Because Glo shares her 5-point framework for building a sustainable business -- and what passion has to do with it.

Hear that, my fiery entrepreneurs? 

Glo is spelling out exactly how much to bank on your passion when starting a sustainable business...and the 4 factors that support your passion to make sure that you’re playing the long game. 

If we’ve piqued your inner travel bug’s interest -- it’s time to hit play and join us! 

This interview was so much fun and I can’t wait for you to hear how it inspires you in your next business adventure.

Here’s a glance at this episode...

• [04:28] When Glo was 22, she took $500 and booked a one-way ticket to Europe. She shares the scariest thing about this experience and how she had to get scrappy. 
• [07:59] The biggest lesson she learned was that opportunity will find you if you are available and always find gratitude in each situation. Everything is an opportunity to thrive and grow. 
• [13:43] Glo has expanded her business into a digital course teaching other bloggers how to land brand deals, which allows her to connect with female bloggers who have a deeper mission. 
• [23:22] Is blogging still effective? As a writer, Glo shares how she feels blogs fit within a business model. 
• [27:18] Passion is needed for a sustainable business, but you also need purpose, a promise, to be proficient, and be able to speak to a pain point.
• [35:12] Action step: Work through Glo’s 5 P’s: passion, purpose, promise, be proficient, and pain point.

Click here to listen!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Get ready to access behind the scenes tips for book writing success.

If you’re considering writing a book - whether it’s through traditional publishing or self-publishing - this episode is a must listen. 

Grab a kombucha, iced coffee, or your favorite snack, and join me and Gabby as we talk about the steps you need to take when tackling the book writing process.

In this episode we cover a lot of ground around what you need to know including:

• How to overcome the dreaded writer’s block
• Ways to think about turning your digital course into a book (it can be done!)
• How to access her FREE training “4 Secrets To Your Best Selling Book” 

Let me tell you, this conversation was a journey!

Whether book writing has been on your mind for a while, or you’re not sure if it’s the path you want to take -- this episode is the roadmap to help you take the leap and put pen to paper (even if it’s for a blog post only right now.) 

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

And the Not-So-Mysterious Breakdown of Free vs. Paid Content 

Imagine how it would feel to show up to your next content creation sesh with clarity and confidence, knowing exactly what YOUR boundaries are between free and paid content. 

Sounds amazing, right?

Well, I’m going to show you how to finally let go of the white-knuckle fear of sharing your stuff for free.

Because look, I get it.

As an entrepreneur, it’s the ultimate rock and hard place. 

• Why would my audience ever be willing to buy from me if I’m teaching them concepts for free?
• How would they ever trust that I know my stuff if I don’t share anything with them until they fork over the cash? 

That’s why I’m taking a page out of the book of my beloved Crime Junkie podcast and getting to the bottom of this great entrepreneurial mystery in this episode -- once and for all. 

In this episode, I’m giving you the down-to-the-decimal details on: 

• How much free content you should be sharing with your audience (and I’m talking specifics!)
• 3 questions to ask yourself to make sure that your free stuff isn’t overstepping and undervaluing your paid offers
• The one thing your free content needs so your audience can say an ENTHUSIASTIC YES to becoming a paying customer
• The actual free content that I released ahead of my Digital Course Academy launch that prepared my audience for DCA...rather than turn them off of it. 

So grab a notepad and press play! We’ve got a mystery to solve.

Here’s a glance at this episode...

• [02:31] Free content is the what and of what you're teaching while paid content is the how and step-by-step. 
• [05:40] A good rule of thumb is that 20% of your paid content can be revealed in your free content. 
• [13:49] Be generous with your content. Have an abundance mindset and know that there is more than enough to go around.
• [15:47] Ask yourself these questions when determining what to include in your free content: Do I teach the exact same thing in my course? Where's my audience right now in relation to this exact topic?
• [24:52] Action steps: Do a mini content audit, and develop an abundance mindset when it comes to free content.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

People often ask me, “Amy, what’s the secret to your success?” and I always say that I live and die by systems.

In fact, without systems... I could not have a multimillion-dollar business and still have a life. I could not have a four-day workweek and actually make money if I didn’t have systems.

Forbes recently stated that when you create systems in your business you can save up to two work hours per day... that’s 240 hours a year!

And that’s why today’s episode is so important. Because I want you to imagine what it would feel like to no longer be chasing a never-ending to-do list... and instead feel focused and confident as you create the business of your dreams.

We'll talk about...

• The virtual filing system I swear by that actually saves me time
• How I make my project management program work for me, and not the other way around
• The number one communication tool I adore and the magic of SOPs
• Three ways to scale your business brilliantly

If you want to know my secrets for going from a constant state of busy business overwhelm to tons of organization, more free time, more money in the bank, and a four-day workweek… you’re in the right place.

Here’s a glance at this episode...

• [08:35] Want to stay organized? Use a virtual filing system to organize assets in Dropbox and documents in Google Docs. 
• [17:46] Asana allows you to systemize and get really clear on who's doing what and when it's due. 
• [23:29] Find out how we use Slack to segment communication by channel and our guidelines, including keeping tasks in project management software. 
• [28:17] Learn how we have built a blueprint for success using standard operating procedures or SOPs. We have systemized tutorials for any procedure that we do over and over again.
• [35:18] Three ways to help you scale your business include becoming an affiliate marketer, adding a group coaching program to your product suite, and adding a digital course!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Fear of charging too much? Yeah… we’re gonna talk about. 

If you're ready to convert more clients and boost your sales processes, this podcast episode is your blueprint. 

Join me as I connect with Jereshia Hawk, business coach, sales expert, and framework phenom when it comes to knowing when to sell, perfecting what to charge, and creating consistent revenue streams.

Jereshia has helped over 350 entrepreneurs double their package prices, convert more sales calls, and increase their revenue growth within 12 months.

Plus, she’s a huge advocate for women of color in leadership positions which is part of her entrepreneurial WHY. 

During our chat, Jereshia talks about the 10 questions to know exactly how much more you should be charging. Questions we should all answer that are simple, straightforward, and get results. 

I had sooooo many questions for Jereshia and I think you’re going to love the takeaways she gives as we go through them all.

Get ready for note taking goodness and tips for *finally* knowing just what to charge for your offer.

Plus, as promised, here’s the script that Jereshia and I mention in the conversation. Make sure you listen so you can take action on this tried and tested process right away.

Go on your Instagram stories, show your face, and say: 'Hey all! I've helped [# OF PEOPLE] get [X RESULTS] in their [TYPE OF BUSINESS]. I'm currently looking to take on a few more clients and have [X SPOTS OPEN]. I would love to go on this journey with you. Are you a [INSERT WHO YOU HELP]? If so, I want to hear from you! Send me a DM and I'll send you more details about this opportunity.

Here’s a glance at this episode...

• [06:42] Jereshia shares about overcoming the fear of charging too much, and how “charging what you’re worth” isn’t the right way to think. 
• [15:05] Here’s how to create consistent revenue. For starters, don't bring your employee mindset into your entrepreneurial playground. 
• [20:01] Guess what, if you’re listening to this, you are ready to sell. Jereshia is a big believer in selling before you build. 
• [32:19] She even shares tips for direct message selling. She says, “Conversion happens in conversation.” 
• [36:01] Action tip: Jereshia gives you an actual way to welcome new clients through Instagram stories -- she even gives you a script!

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

Are you ready to boost your sales and crack the code on customer conversions? 

Ask any copywriter about sales pages and they’ll tell you: it takes a lot of tinkering to crack the sales conversion code.

That said, after our last Digital Course Academy launch -- I think we might have actually done it and I’m spilling all the beans about it.

In this podcast episode, you’ll learn exactly what widgets we used and strategies we implemented to keep eyes on the DCA sales page for over 5 minutes.

That’s a lifetime when it comes to viewer stats.

It also means that the sales page is working wonders when it comes to keeping leads engaged.

As an online business owner, I want you to have knowledge about the little things that made a big difference in our latest launch conversions (so you can use them too!) -- things like:

• A customizable widget that helps potential students, customers, and clients get all of their burning questions answered face to face
• The one section every sales page needs to help customers feel confident about their purchase (one of my favs!)
• How video can keep your customers engaged right from the very top of the page and what to include so they can’t help but keep watching, reading, and clicking those buy buttons

I also tell you the #1 simple to implement and most engaging part of the page that you don’t want to miss. Stick around until the end of the episode for that one!

Here’s a glance at this episode...

• [04:09] We used VideoAsk which is a widget which allows you to have face-to-face video conversations with your customers and ended up with a 33% conversion rate.
• [08:34] Testimonials was another enticing section. We had three or four on the page and then offered the option of looking through an entire database of customer testimonials broken up by category.
• [11:39] There was also a sizzle reel at the top of the sales page. This is a short video mashup of audio, video and images that promote your offer, and something you can make on your own!
• [14:08] Our chat feature was hot on our sales page. This is the little chat bubble that pops up and offers a live chat, which will guarantee higher engagement. 
• 20:28] Track your metrics. It's the only way to know if all of your sales page efforts are working. Google analytics allows me to see trends. We know if we are growing, improving, and how to pivot. 
• [22:13] Action steps: Decide which of the above mentioned methods you are going to use and start planning things out. Decide during this week and start scheduling each one. Create a plan for one or two of these strategies and start chipping away at it.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

Get ready to tackle the creativity time crunch and discover the little known framework that I use in my business to produce content. 

Let’s be honest: social media, podcasts, newsletters, sales pages and everything else you need to run your business can take a ton of time out of an already busy day. 

Just when you think you’re caught up, your content calendar sends a reminder and you’re back at it again. 

Sometimes it may feel like you’re always “behind” in your business. You’re in good company -- many entrepreneurs just like you are in the same boat.

That’s why in this podcast episode, I tackle the content time crunch so you can start speeding up the production process and start standing out online.

Not only will you get some behind-the-scenes sneak peeks on how we write podcast episodes, social media and more but you’ll also get the inside scoop on:

• How this framework can be used for anything you’re creating so it’s compelling and creates flow and clarity
• Ways you might be missing out on consistency and a simple fix to help across all channels
• Getting past the dreaded writer’s block so you produce assets more quickly (and so it doesn’t take all day)

Get ready to move past that day long content creation process and get into a flow state instead -- this episode is waiting for you. 

Here’s a glance at this episode...

• [04:07] Start with the what. This is an overview of the main point or outcome you want your students to achieve. 
• [06:17] Next, is the why. Explain why this content is important and why it matters to your audience. Build your case for the importance of what you're sharing. 
• [07:44] Move on to the how. This is a step-by-step on how your audience can apply what you're teaching to their own lives. You're providing them with a road map that leads with a clear intentional flow from start to finish.
• [10:46] After that, focus on the proof. Show how you apply the how in your own business. These are real time examples or success stories from your customers.
• [15:32] Action steps: Write out this framework and look at your content and see where you're using the steps. Then start with one piece of content and apply this framework!

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

If you’ve ever thought about how it might look to work less days in your business, check out the experiment my team and I are in the middle of testing.

When I first pitched the shorter work week idea to my leadership team, well… I was met with crickets. The idea of the work week happening only Monday through Thursday felt a bit unattainable.

And while I was really excited about the idea myself, I know the team’s concerns were valid and so we agreed to try it for 90 days as an experiment. 

Right now we’re 60 days in, and have uncovered some really interesting stuff that I wanted to share with you. 

Since I’m a big believer in going first and showing what’s possible for you, it’s my hope that this episode helps show you what you need to know about the 4-day work week process -- especially if you’ve been thinking about ways to add more time back into your week. 

You’ll also learn more about:

• WHY a shorter week was something I wanted to implement and how our team why might spark some ideas for you
• Processes to set into place when it comes to your team, communication, and what the new work week looks like
• The different categories to create plans for as you look at your day-to-day systems and expectations
• The 3 MUST ASK questions you need to answer before making the leap and how they’ll help you determine if this is for you

If reading those highlights pulls at your imagination strings and gets you thinking about your own work schedule -- grab your notebook and pen -- because this is definitely a note taking episode.

Here’s a glance at this episode...

• [02:21] Learn some of the reasons why my team and I have decided to test out doing a 4-day work week. 
• [06:36] Read the book Shorter: Work Better, Smarter, and Less Here's How.
• [11:38] Get clear with your team, if you have one, how you want to organize and go about preparing for the 4day work week. What are concerns that come up and how can you troubleshoot them?  
• [15:05] Sit down and discuss any issues that may come up, and create a guideline document to help guide your team. 
• [19:44] Find out the tools we use to make our 4-day work week efficient and possible. 
• [22:33] Set a date and time to meet with your team to see how the experiment is working and how you can improve or pivot.
• [36:59] Action Steps: How will this professionally benefit you? How will this personally benefit you? What will it mean if you don't move to a four-day work week? Get clear on these answers, start with step one, and read the book Shorter.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

It’s never too late to hit send and connect with your subscribers again.

If your email list has been on your mind (maybe a little more time has passed than you’d like to admit since you’ve last landed in their inbox) and you know it’s time to hit ‘send’ but you’re afraid that you’ll be met with crickets and unsubscribes -- today’s episode is just what you need to gain back your confidence.

Here’s the thing, when it comes to engaging with your email list after a long absence, there are a few simple things you can put into place to make a seamless re-entry.

But first, I have to tell you: you’re not alone.

Life happens and sometimes we have to hit pause on our regular systems and processes. I get soooo many questions about this topic -- so, it’s time we talk about it. 

In today’s episode, I’m going to walk you through how to organize and put together a re-engagement campaign, including how many emails to send, how far apart, and what to include in each email.

You’ll also learn everything you need to know to successfully hit send with confidence and:

• Know exactly what to say so your audience feels supported and seen
• Have a plan on how many emails you need to send and help them remember why they signed up in the first place
• Create a free gift that they need so badly they’ll be thanking you a million times over in their replies
• Craft a plan to write emails they look forward to opening week in and week out

It’s time to make a plan because your subscribers are waiting for you.

If you’re ready to get back on track and into the hearts and inboxes of your audience, click below to get started.

Here’s a glance at this episode...

• [03:31] It's easier to reignite an old list than it is to start from scratch. In fact, getting a new customer can cost five times more than re-engaging with an old customer.
• [06:10] If you’ve taken some time away from your email list, it’s time to create a re-engagement campaign. 
• [07:40] Email #1: Reintroduce yourself, but then make it all about how you are serving your audience. 
• [12:07] Email #2: Continue to nurture your list and show them how you're going to help them achieve their goal and desire, and why you're the person to do so. 
• [14:37] Email #3: Ask what they need and ask them to reply directly to your email. This shows you care and are committed to serving them. 
• [16:01] Rules: Make sure your subject lines stand out. Commit to showing up consistently. Set time aside and batch your email content.
• [21:02] Give it at least 60 days before you begin to sell. This is all part of the know, like, and trust equation.
• [21:53] Action steps: Within the next week sit down and write out your re-engagement campaign. Then give yourself at least a week to write out the emails, and finally send them. Enjoy the process!

Rate, Review, & Follow on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

The dream of setting your digital course on autopilot and letting it roll (with minimal effort) is a popular one for most entrepreneurs.

This is why I’m sharing the success roadmap for scaling I use so you can plan your strategy successfully.

And while I do believe going evergreen at the right time can be a beneficial way to grow your business, I'm also a firm believer that becoming an expert at live launching first is a must.

On this week’s podcast episode, I’m not only talking about the benefits of evergreen, I’m walking you through ways that live launches can prepare you for creating an evergreen product. You’ll also see how I (and some of my students) have done it in the past. 

Having a clear direction in the process of going evergreen is the fastest way to help you on your journey and when you listen to this episode, you’ll learn:

• The core values you must know before even thinking about getting started
• Platforms you’ll want as your best friends so the funnel runs without a hitch
• What must-have content should be created as you think about launching  
• How timing and LIVE launching plays into creating your evergreen experience

Plus, when you listen, you’ll have access to a FREE resource you can use as you get started and take action on the path to evergreen products.

Join me as I walk you through the step-by-step plan to help get you ready to generate income that feels effortless. 

Here’s a preview of the episode: 

• [04:44] Do at least two or three live launches before you go evergreen. Live launching makes you more nimble and a better marketer.
• [09:34] Platforms you'll need to go evergreen. ConvertKit - for emails and creating landing pages. Demio - for webinars. Deadline Funnel allows you to create smart links with individual automated campaigns. 
• [13:01] Marketing content you need includes: a webinar-registration page, sales page, email campaign to guide and nurture, and a re-play email.
• [18:01] Create urgency by using Deadline Funnels and irresistible bonuses. 
• [20:01] Nicole Calloway Rankins went evergreen after two live launches and heard crickets. She went back and did a few more live launches and then launched an evergreen course that generates revenue every single month.
• [21:41] Christina Galbato has two evergreen courses that have made over one million dollars in the past year. She says to make sure your live launch, webinar opt-in rate, show-up rate, sales conversions, and post-webinar email-open rate are all solid before moving on to evergreen.
• [23:33] Action steps: Live launch until you see consistent results. Update your live launching marketing material. Start setting up your platforms. Pay close attention to your show up and conversion rates.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

Content creation, visibility in your business, and how life will steer you in the right direction (whether you’re ready for it or not!)

New York Times Best-selling author, award-winning blogger, and “professional troublemaker,” Luvvie Ajayi Jones is here and she’s ready to help you take action on your big dreams, move through the fear that’s holding you back, and use your voice to support your audience.

I loved my interview with Luvvie, and I know you will too. We chat about...

• How her skydiving experience helped her become comfortable with being uncomfortable
• Why content creation and getting noticed online looks different than you think 
• The reason getting a “D” in college was the sign she needed to say goodbye to her dream of becoming a doctor and start a blog instead

There are so many "a-ha", "WOW", and jaw-dropping moments in this episode, I wish I could name them all... you’ll just have to join us over on the podcast to find out what they are.

Sometimes a conversation just takes on a life of its own and reveals a lot of wisdom. I know when Luvvie says, “When you serve people, you will be seen by the people you need to serve,” you’ll want to stop multi-tasking and make sure you’re listening to the conversation that follows.

You’re in for a real treat, friend! Listen in to get inspired, excited, and driven to take action with Luvvie’s step-by-step guidance.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

Creating automation in your business can help you streamline your tasks and save time every single day.

Whether you’re a business owner just starting out or a seasoned entrepreneur, building automation systems in your business is key to helping you delegate and create processes that will help you succeed. 

The bonus? When you create automation in your business you’ll also have the flexibility in your schedule you’ve always dreamed of. 

I know, I know, you might be thinking, “But Amy -- this sounds too good to be true!”

And while it may seem like a miracle for your business, I can assure you that with just a little patience and follow through with the step-by-step process I give you, automation will be yours! 

In this episode you’re about to learn my favorite tips and tools to create:

• Auto-responders in your emails for all the FAQs that land in your inbox
• Seamless scheduling systems (no more headaches!) 
• Social media content creation so you can batch and post with ease
• Standard operating procedures -- every job now has a “how to do this” list
• A process for hiring a Virtual Assistant to provide ongoing help

Plus, just to make things interesting, I have a fun accountability challenge at the end and I want to make sure I’m cheering you on as you implement your automation so you can spend more time on all the things you love!

Here’s a preview of the episode: 

• [04:18] Automation saves you time, money, and precious energy. It eliminates human error and allows you, and your team to focus on the big picture. 
• [05:41] Email automation. Only check your email once a day and set up an autoresponder for the other times. 
• [07:31] Create guided responses for common email questions that you get. You can still add a personal touch. You can use Boomerang to mark your email to go away and come back on another day.
• [09:33] Scheduling automation. Schedulicity is an online calendar that you can integrate with your calendar and create a personalized link with your availability.
• [10:59] Automating social media and weekly content. A social media automating tool will allow you to plan out your social media all at once. 
• [13:20] Managing emails from your community. ConvertKit is a good solution if you're just getting started. 
• [15:24] Standard operating procedures or SOPs. These documents will save you a lot of headaches down the road when you hire and scale your team. 
• [17:27] Compile tasks that can be passed off to a professional VA, even if it's just for a few hours a week. This will allow you to stay in your zone of genius.
• [18:35] Action steps: Decide on one automation step that you can set up within the next 7 days. Send me a DM and tell me about it!

Are you ready to scale your business lightyears ahead with an online quiz? You’ll be so glad when you do. 

This week, I have quiz building expert, Chanti Zak, on the show. 

Chanti’s the perfect person to show you what to do next when it comes to creating your online quiz -- she’s SO good she’s even written quizzes for me!

If you’re excited about this, get ready to dive in, my friend, because I believe a million percent that this episode is just what you need to get started.

During our time together, Chanti walks us through everything you need to know about:

• How to select the PERFECT topic so your audience can’t wait to see their results
• How to layout your results so they are fun and informative 
• And how to get your quiz up and converting so you can start building your email list right away

Chanti pulls out all the stops in this episode to help you fast track to hitting publish and turning your fans into email subscribers. 

Psst… if you’re not sure what’s next once your audience gets their results, well, we talk about that, too. It’s my very last question for Chanti and I know you’ll love it. 

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

In this episode, she and I help you get clear on finances and the secrets to saving money, so you can run a successful (and lucrative) business. 

If you’re anything like me you may have fallen for shiny object syndrome a time or two while running your business. 

Raise your hand if you’ve found yourself buying courses or subscriptions that weren’t what you really needed to get your business off the ground...

Yep. I’ve been there, too.

Here’s the thing, knowing what financial investments to make when you’re running an online business can be confusing. And it can be easy to invest in a product, service, or tool you think you need but isn’t actually what you need at all.

If you’re just starting out as a business owner or you’ve been at this for a while, figuring out your finances is an essential part of your journey. 

This is why I have my peer, student, and financial expert, Jamie Trull on the show today. 

During the episode, we dive into what it looks like to actually start a business from a financial standpoint. 

Jamie’s a genius when it comes to helping business owners, like you, feel confident about their financials. I love having her on the show because she shows that you can absolutely handle the numbers side of your business and have some fun, too.

In this episode you’ll get information to help you really understand:

• What financials should look like when you’re starting a business
• Where to invest in your business so the financial decisions you make align with your big goals
• Ways to save so you can grow quickly and strategically as you build your business 

Plus we walk you through the tips you need to start paying yourself, prepare for taxes, and invest back into your business.

Yes - you can absolutely do this --  and we are here to help. 

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

An online buyer’s experience that’s effectively mapped out from start to finish can help you create the entrepreneurial family of your dreams -- one where everyone feels seen, heard, and understood.

Being intentional about crafting a clear journey for your business is key to cultivating a community and showing your audience that they matter and aren’t just another number or subscriber.

In today’s podcast episode, I’ll teach you the four phases you need to consider when thinking about the journey of each of your loyal fans. Phases that include:

• Phase 1: Attraction
• Phase 2: Nurture
• Phase 3: Promotion
• Phase 4: Onboarding (don’t miss the one element in phase four you can’t skip but many entrepreneurs do!) 

I’ll also show you how to put together your business pathway (or revitalize the pathway you already have) in order to keep your loyal fans on track through the entire time they’re with you on your business journey.

Get ready to knock the socks off your customers and create a journey they can remember with today’s episode! 

John Lee Dumas teaches his most successful online business strategies

Get ready to take action and accomplish your entrepreneurial goals

Success secrets?

Out-of-the-box thinking?

Business plans that work wonders? 

Ok, friend, you know what that means. Today’s podcast guest is FIRE.

I’m so excited to welcome John Lee Dumas back for his 4th appearance on the podcast. This episode is a must-listen, especially if your entrepreneurial and digital course goals include time and location freedom, financial independence, personal fulfillment… and more. 

As an entrepreneur that has helped set the foundation for business success in the online marketplace and who has interviewed thousands of the world’s most successful entrepreneurs on his podcast, Entrepreneurs on Fire, John Lee Dumas is giving us his best secrets when it comes to:

• Building a content plan
• Diversifying your revenue streams
• Increasing traffic (um, YES PLEASE!) 

Plus… John reveals his business success tips and his out-of-the-box thinking when it comes to creating a business plan that stands out from the crowd. 

Are you ready? It’s time to take notes and take action. 

Here is the episode highlight reel:

• [07:06] JLD shares his content production plan, which includes what he calls the “Zone of Fire.”
• [11:36] You don't have to do everything yourself. JLD shares how his team works to produce consistent and accurate content. 
• [15:28] JLD shares how he diversifies his revenue streams and how this has helped him scale his business. 
• [20:07] “Boring will put you out of business.” People want to be entertained, and JLD shares how to stand out and keep things exciting.
• [28:59] Be willing to do things that other people aren't willing to do. When you set your barrier super high your competition will end up being low.

Rate, Review, & Subscribe on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Here’s a glance at this episode...

• [03:58] Myth#1: Creating a digital course takes too much time. If you want to create a course, you're going to have to set aside some devoted time and effort.
• [07:18] Myth #2: You need a huge email list to sell a digital course. You can launch with a small list and still achieve success. It's about quality over quantity. 
• [09:09] Myth #3: You have to be a video or webinar expert. You don't have to be an expert to begin, my friend. You'll get more comfortable over time -- trust me!
• [11:38] Myth #4: You have to have everything figured out before you get started. Where will you be one year from now if you keep waiting? The longer you wait, the less likely you'll ever start. Just start somewhere!
• [14:00] Myth #5: It's really expensive to create and launch a digital course. You don't need to spend very much to do your first few launches. In fact, you can even sell your course before you create anything -- something I teach in Digital Course Academy!

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

Organic business growth can happen even when you’re juggling home-life responsibilities.

Holy Cow, friend! Wait until you listen to this conversation with my student and 7-figure business owner, Maria Dior Duegaard Amdahl.

I wanted to invite Maria to the show because I knew her entrepreneurial journey is one that will light a fire under your you-know-what and give you the exact steps you need to take action.  

When Maria started her business she was juggling a lot -- her business plan, her family (she’s got three kiddos, a hubby, and a dog at home!), and building her online community.

As a successful health coach working 1:1 with entrepreneurs, it didn’t take Maria long to realize that she was trading time for dollars and needed to pivot to a different path. (And quickly!) 

In this episode, Maria takes us along on her journey from trading time for dollars to running a $3 million dollar business.  And as you listen to our conversation, I know you’ll see that she’s no different from you. Her success can be your success, sweet friend. 

Plus you’ll get the insiders scoop into:

• Maria’s best strategies for accomplishing ALL of your business goals… (even when you have minimal time)
• The tangible action items Maria uses for growing an online community organically
• How to pick yourself back up after failing and keep moving forward 

Here’s what I love about this interview the most... Maria gives you action items you can start implementing today and she doesn’t hold back! 

If you’re ready to build, grow, and scale your online business and still have enough time to make dinner at the end of the day, this episode is for you.

Here is your highlight guide to this episode:

• [03:21] Maria shares her story of running a fitness studio for pregnant women and how transitioning to an online business allowed her to scale and reach $3 million in revenue.
• [10:38] Maria created a system to be very mindful of how she spends her time -- she shares more about this in the freebie for this episode!
• [15:53] She shares about her webinar show up rate of 58 percent with a 48 percent conversion rate and how she made this happen. 
• [22:11] Maria's secret is being herself and allowing herself the time to take the steps she needs to take while still being human flaws and all. 
• [27:12] Don't fall into the habit of thinking you have to learn everything before you take action, Maria shares how to do this.

Grab your free resource from today’s episode!

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

In this very special bonus podcast episode, my friend Salome Schillack, and I are talking about how Facebook (and Instagram) are making changes to their ability to target some iOS users. (If you’ve got an Apple product, that’s you!)

The result? This presents a little hiccup for entrepreneurs wanting to use their ad platform to track customers and conversions.

And while this does make things a little more challenging, all is not lost. There are ways to navigate the changes and minimize how it disrupts your ad campaigns. 

If you’re using Facebook ads to launch bigger, scale faster, and grow your audience online, this episode is one you want to listen to immediately.

Join me and Salome, as we talk about these changes, how to work with them to create successful ads, and what next steps you need to take to continue seeing results from the ads you’re running.

Are you ready for your brand to be widely known? 

Learn how to turn your expertise into a digital course with Azhelle Wade. 

I love bragging about my students. Honestly! The stuff they do always amazes me. 

And what’s even more fun is that I know you like to hear their stories and strategies too.  So it’s a win-win when they’re a podcast guest! 

I’m so excited to introduce you to my Digital Course Academy student, Azhelle Wade. 

Azhelle is an amazing student of mine. She's an entrepreneur, President of The Toy Coach, and host of the podcast, Making It in The Toy Industry and knows a thing or two about the power of taking your expertise and turning it into a successful course.

And if you’re wondering if you too can take your know-how and turn it into a passionate online business, you’re in luck! In this interview, Azhelle didn’t hold back from sharing her process and strategy that she used to get her expertise out into the world and kickstart her journey as an entrepreneur.

In this episode we talked about:

• Making your expertise a successful business
• Creating a “known for” brand
• Azhelle’s  story about breaking through the glass ceiling of diversity in her industry
• The best advice she has on how to make the leap from corporate into entrepreneurship
• Her unique approach to a successful launch

If you’re ready to learn how to make your expertise into a successful course - this episode is ready to help!

Here’s a glance at this episode...

• [07:34] Fun fact: Savings will set you free. You may not need as much as you think you do. Look at places where you may be able to cut.
• [09:27] As a cancer survivor, health was one of Azhelle's fears. She ended up getting a new lease on life and a mindset shift.
• [13:52] Azhelle had a clear vision of who her ideal customer community was. She started asking what they needed to thrive.
• [18:57] Learn Azhelle’s launch tips and how she ended up making $11,000 over the next 48 hours. 
• [34:52] Know what your mission is for your brand and who you're going to help and why and how you're going to help them.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

Are you ready to be your own boss and create a new online business? 

Make the leap from your 9 to 5 and kick start your entrepreneurial journey! 

Before I started my business, I would sit in my corporate cubicle and dream about creating a digital course and online business. 

The problem was, I had no idea how to create a digital course.

I also didn't have an email list, a social media following, or a roadmap to show me how to leave my cubicle behind and build an online business. Raise your hand if you can relate!

If this sounds anything like you and you’re ready to make the leap from 9 to 5 cubicle to digital course entrepreneurship, I’m excited for you to hear all about it in this podcast episode.

In it, I tell you all about what I’ve learned over the last 11 plus years of building a thriving digital course business -- stories and practices you can put into place today to save you the time and headaches that I experienced along the way. (Boy how I wish someone would have done the same for me early on.) 

If you love a few behind-the-scenes stories of my early day hiccups, well then my friend, you’re in for a treat because I’m spilling the beans…. Just wait until you hear how getting yelled at on the tarmac at the airport changed my entrepreneurial journey. 

Here’s a glance at this episode...

• [07:32] I left my corporate job and my first stop was working one-on-one doing social media for small businesses. I fell into the common trap of taking on too many clients.
• [08:35] For two years, I had a business I hated!
• [11:55] If you're in a similar situation, let go of a few clients but keep a few as well. Free up the time to create the business of your dreams. 
• [13:11] Prioritize tiger time. Commit to at least one full hour a week to work on the business you want to work on and nothing else. 
• [15:15] Start creating consistent content and share it with the world. 
• [17:53] Devote time to get comfortable on video. Video brings a whole new level of connection with your audience.
• [19:55] Fuel that big beautiful brain of yours. Becoming the go-to expert in your industry means that you never stop learning.
• [22:00] Find a mentor or two. Having a coach or mentor that you can meet with on a regular basis is a great way to remain accountable.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

Here’s a glance at this episode...

• [04:07] #1: Adding a visual element like a PDF framework or guide!
• [09:01] #2: Invite guests to contribute. A guest can provide a different perspective and enhance your audience's experience. 
• [13:47] #3: Use templates. Create a resource that creates a quick win. I offer an upsell of slide deck templates. 
• [16:48] #4: Offer swipe files. Materials that you've used but have edited so your students can make it their own. 
• [20:55] #5: Give them more of you. (My personal favorite!) Your students want more of you! Schedule where you can show up for your students in advance.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

Here’s a glance at this episode...

• [16:05] Jamie shares her secret to getting through years of rejection. 
• [26:16] Write down things that are inspiring and true about you and keep them in your magic toolbox. (I love this idea!) 
• [28:46] You're not here to compete with anybody else other than who you're born to become. (Let’s put that on repeat!
• [41:36] When you're an entrepreneur getting a “no” can definitely feel personal. Figure out how to keep it from being personal and trust the journey. 
• [48:30] “The failure is never being willing to actually hear who you're called to be and the truth of who you are.” - Jamie Kern Lima

Want to write weekly emails that *actually* get opened? Read on… 

That’s right, my friend! Writing your weekly emails doesn’t have to be a chore. In fact, it can be a joy, and my guest in this episode will give you the tools you need to make that a reality. 

Her name is Zafira Rajan, and she’s a strategic launch copywriter and soulful strategist committed to helping conscious entrepreneurs build, grow, and scale their businesses using storytelling. 

In this episode, she’s sharing a step-by-step for identifying what she calls “Personality Pillars,” which will give you a bank of ideas to have on hand when you’re ready to sit down and write.

As well as her top three strategies for creating a weekly non-negotiable ritual for writing consistent email copy.

How To Become A Pro Copywriter

• [09:26] Personality pillars are at the core of how Zafira shows up for brands. It's about showing the dimensions of you.
• [14:36] Your first pillar is your core values. We all have values and things we stand for whether they are business or personal. 
• [15:56] Your second pillar is your stamp of weirdness. What do people find weird, funny, natural, or even interesting about you? 
• [18:15] The third pillar is your intentional impact. Whether you're launching or not, it's important to remind people consistently that you have something that they can buy.
• [20:54] The fourth pillar is your unapologetic opinion. What point of view do I have that I'm afraid to share? The people who you want to bring into your life and attract will appreciate your point of view.
• [24:45]  Your fifth element is your “Z” or zest factor. This is what you sprinkle on top of everything to make it uniquely yours. This is the sweet spot between what you do and why people care about it.
• [32:33] Create an environment that sets a tone for writing or creating content. Design a custom writing ritual. Light a candle and get in the zone.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

What if I told you I have a few fun strategies for making a quick cash boost for your business... 

Would you be interested in hearing more? I thought you might be. 

In this episode, I share six strategies for getting a nice little cash injection for your business. 

I recently went live in my Thrive Facebook group to share these strategies, and it was a hit. So naturally, I wanted to share it with you. 

If you’re tuning into this episode in realtime, we are a few weeks away from the doors opening to my signature program, Digital Course Academy. And so, to support those who want to enroll, I put together these savvy strategies. 

But then I got to thinking, whether you’re going to join me in DCA or not, I think any entrepreneur would love a quick cash injection whether they use it to invest back into their business or if they use it to pay their mortgage. 

So, here we are. Enjoy these six strategies but promise me this… if you’re going to use any of them, be sure you go all in -- play full out. Deal? 

How to get a quick cash boost

Here’s a glance at this episode...

• [07:56] Strategy #1: Offer limited one-on-one consulting or coaching. Sometimes it helps to get in the trenches with your own clients, customers, and students.
• [10:24] Strategy #2: Offer a limited-time group coaching program. You can help more people and make it more affordable.
• [11:42] Strategy #3: Audit your spending habits. If you're looking for a quick cash injection, it might already be at your fingertips.
• [14:58] Strategy #4: Host and charge for a very low ticket challenge. Take your audience through an experience every single day.
• [17:25] Strategy #5: Offer your insights through market research. There are examples and opportunities in the free guide.
• [19:09] Strategy #6: Transcribe audio interviews. I transcribed hundreds of hours of Tony Robbins speaking.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

Wanna know everything about Clubhouse? You’re in the right place! 

Clubhouse is the newest and hottest platform in 2021… so we've heard. But what exactly is it all about? And with the vast number of places for an entrepreneur to hang out online, is it worth adding to your to-do list? 

In this episode, all of your questions will be answered!

I’ve brought on my dear friend, Tiffany Lee Bymaster (a.k.a. Coach Glitter) on to share her experience on Clubhouse. 

Tiffany is a blogger, consultant, affiliate marketer, brand expert, and creator of the Lights, Camera, Branding online program. She’s recently been spending a lot of time on this new platform to figure out the best way to use it. 

In this episode, you’ll learn the how, what, and why of Clubhouse, as well as, if it’s a good place to spend your time as an entrepreneur. 

Ready to make connections and get Clubhouse savvy? 

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

One of the most powerful ways to connect to your audience… stories!

Holy cow! This episode was *fire*! (Do I have your attention? Good, read on!)

I invited Aprille Franks on, master community builder and launch strategist, to give you a step-by-step process for identifying powerful stories to use in your business (think: copywriting, social media, content, and live video) to more deeply connect with your audience. 

After all, nothing brings us together more than sharing stories of struggles, accomplishments, and perseverance. Especially in a pandemic and a world where we are more connected to the internet than one another -- stories bring us back to the truth of our existence. 

Grab a pen and paper and get ready for actionable steps that you can apply to get a quick win today. 

Here’s a snapshot of a few things we talked about…

• [06:04] It's important to use stories in our content because that's how people resonate and connect. People are looking for a community to connect with. 
• [08:14] There are five components for building bankable stories. The first is understanding why the story impacts your brand relevance. 
• [09:15] The second thing is how to go from 0 to 60. Aprille walks you through how to do this.
• [14:59] The third is to avoid getting stuck wondering how this is relevant for your business. Don't discount the things that make you who you are. 
• [17:32] The fourth, identify what your audience needs to know next.
• [19:10] Lastly, connect your content with your stories. Be intentional with planning the story and content to create connectivity. 
• [27:18] Hot tip: Write down your instances and go through the process and then share one story on video. 

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

My secret for creating a sustained, successful business? Customer support excellence! 

11 years in business, thousands of customers served, and I think it’s safe to say I’ve learned a thing or two about how to make a customer's experience top-notch and unforgettable.

Would you like my secrets? Well, entrepreneurial friend… you’re in luck!

In this episode, I’m giving you all my best tips and strategies for empowering your customers, making them feel genuinely important, and providing them with a customer journey like they’ve never experienced before. 

Your business is not a transactional organization, it’s a transformative organization. 

When you remember this in all you do and the decisions you make, you’ll set your business and community up for success, support, and a life-long relationship. 

Learn my top tips for enhancing your customer experience wow-factor!

• [05:32] You need to decide what the “wow-factor” means to you. For us, it's doing all the right behaviors with all the right intentions for all of the right results. 
• [06:29] Number 1: Listen diligently to your customers and meet them where they are -- understand their pain points and where you can serve them better. Be transformative not transactional.
• [10:19] Number 2: Be transparent. Identify who your course is not for and who it’s a good fit for.
• [11:52] Number 3: Slow down and celebrate your students. When you celebrate your customers, you'll be amazed at how you create life-long loyal customers.
• [19:21] Hot tip: Don't be afraid to use your virtual assistant to help support your current and future customers.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

Your VIP behind-the-scenes peek into my virtual event, Entrepreneur’s Experience: The Course Creators edition just arrived!

That’s right, sweet friend! I’m sharing powerful snippets from the speakers at my December virtual event. Here’s a little rundown of who you’re about to hear from…

• Michael Hyatt, my personal mentor, and brilliant entrepreneur, dishes on organization strategies for increasing your productivity
• Zafira Rajan, an expert copywriter, and soulful brand strategist is sharing strategies for making your sales page headlines and bio stand out 
• Jasmine Star, Queen of Instagram and branding, will be spilling the beans on something she calls “photo topics” and easy ways to make a “photo bank”
• Stu McLaren, membership master and our favorite funny guy, is digging into creating an engaged community that actually wants to participate.

Here’s your high dose course creator and entrepreneurial inspiration… 

• [03:20] Today is your lucky day because I’m sharing clips from the Entrepreneur Virtual Experience. These are tips that every entrepreneur should know when building the business of their dreams. 
• [04:38] Michael Hyatt shares how to redesign your day and tackle tasks effectively to increase productivity. 
• [07:54] Zafira Rajan talks about how to make headlines and bios do the selling for you. 
• [16:20] Jasmine Star shares how to keep it simple with an Instagram productivity plan by creating photo topics and a photo bank. All you need is a camera/phone and caption templates. (Jasmine even shares an action item.)
• [22:32] Stu McLaren talks about creating a strong community with strong engagement.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

5 common Facebook ad mistakes -- and how to avoid them!  

Listen, Facebook ads don’t need to be complicated or messy. Oh no, my friend! Quite the opposite. They should be a powerful and effective tool for growing your online business and attracting your ideal community. 

My guest and Facebook ads expert, Emily Hirsh, is on a mission to help you become BFFs with advertising on Facebook. In this episode, she shares the 5 most common mistakes entrepreneurs make when using this growth strategy and how to avoid them. 

She gives you tangible action items so you can get started with her advice today.

Whether you’ve been using Facebook ads for years, or you’ve been a little intimidated to dive into them, this episode is going to ease those fears and make sure you’re not leaving money on the table. 

Here’s a snapshot of a few things we talked about…

• [06:02] Mistake #1: Not defining what success means for your marketing. 
• [10:05] Mistake #2: Not doing enough testing -- most of the time messaging is the problem. 
• [12:43] Mistake #3: Only running one campaign. 
• [15:45] When you boost a post the objective of your ad is engagement. Put ads in every spot of your customer journey where you would like people to take action. 
• [19:32] Mistake #4: Not letting the testing work long enough. 
• [23:38] Mistake #5: Not paying attention to the numbers. Test, refine, and repeat. The numbers will always tell you what to do.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

Sales page struggling to convert? Here’s what to do!

Just like you, your sales page is a big deal. 

And when it isn’t converting, it’s easy to feel defeated. (Trust me, I’ve been there, my friend!)

Luckily, there are a few minor tweaks that you can make to your sales page that will have it converting like crazy and leave your potential students saying, “I need this, NOW,” and then hitting that buy button. 

In this episode, you’ll gain the guidance you need to simplify your sales page with a powerful layout that has worked extremely well in my own business. 

When it comes to a compelling sales page, there are a few features you want to pay attention to: your call-to-action, your “Magic Mirror,” and your “Highlight Reel.” And don’t you worry, I’ll explain what all of those mean. 

Once you get these dialed in, it’s smooth sailing to attract your ideal community to your offer. 

Ready to get your sales page converting like crazy? 

Here’s a snapshot of a few things we talked about…

• [02:10] If done right, your sales page can be gold. It can be one of the most essential parts of your sales funnel, customer journey, and conversion success. 
• [04:27] Your sales page is a tool to deliver the four W's of your offer. These are what your offer is, who it's for, why you created it, and what transformation your course offers. 
• [06:30] Sprinkle your CTA confetti throughout your sales page. Have four different CTAs with one near the top for action takers, one after your offer and bonus content, one after your money back promise, and one at the bottom of your sales page.
• [09:30] Clearly state who your product and offer is for and place this near the top of your sales page. This is the magic mirror where they see themselves in the copy and keep reading. 
• [14:03] Future pacing is like a highlight reel that paints a picture of what is possible for your student and how your offer will get them there.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

Do you know why you handle your money the way you do?

My guest, Rachel Cruze, is going to help you figure out the answer to that question. (And so much more!)

You may have heard of her because she’s a two-time #1 national best-selling author, financial expert, and host of The Rachel Cruze Show. 

Since 2010, Rachel has served at Ramsey Solutions where she teaches people to avoid debt, save money, budget, and how to win with money at any stage in life.

In this episode, Rachel and I are chatting about…

• Money principles every entrepreneur should abide by
• How to invest in your business the right way and talk to your partner about that investment
• How to identify which money classroom you're in and what that means for you

And so much more.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

This is what happens when Rachel Hollis and I get together…

I’m mostly known as an entrepreneur, wife, and stepmom, and someone who likes to challenge myself daily. 

And this year, I’m taking on a challenge that’s pretty different from the business content I’m known for -- and it’s all has to do with talking about our bodies.

I said “yes” to joining forces with Rachel Hollis to create a 12-week podcast series called “Talking Body,” where we delve into real, raw, and honest conversations around body acceptance and love. 

Throughout each episode, you’ll hear me having deep and honest conversations with body experts, thought leaders, and women from all walks of life to explore our experiences with loving, hating, and growing into our own bodies.

Talking Body will answer questions like…  

• Can I love my body and still want to change things about it?
• How does my experience as a white woman differ from those experienced by women of color?
• Does being healthy equal being desirable, or are we just told that it does?
• Do I own my self-image, or is it just another product I post online?

This episode is an exclusive sneak peek about this limited series, and I hope you’ll join me for the entirety of this transformation journey which kicks off on Thursday, January 14th!.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

Well, my friend, it looks like we’re finally here… at the end of 2020.

And while at times it felt like it would never arrive, we’ve finally made it.  As we inch our way closer to counting down until the ball drops, I wanted to do my own little countdown of some of the hottest and most listened to clips from our Online Marketing Made Easy episodes in 2020. 

Strategies & Tips For Entrepreneurial Growth In 2021

Here’s a glimpse of what you’ll learn in this episode…

2. Jam Gamble on finding your story and content topics
4. How to price your offer the right way
6. Tips for improving your landing page for higher conversions
8. Andrea Olsen on setting boundaries and working smarter
10. How to niche down
12. Jasmine Star on repurposing content with ease
14. My favorite strategy for making money in between launches
16. Gayneté Jones shares a strategy for increasing your webinar signups
18. A hot tip for getting people off the fence during a webinar
20. Jasmine shares an Instagram strategy for converting followers to email subscribers

Grab your bubbly beverage (I’ve got a little kombucha), and let’s countdown the top moments of Online Marketing Made Easy together!

Counting down the best of Online Marketing Made Easy...

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

Be your most confident self online in 2021

I recall the days of doing a Facebook Live when you couldn’t see how many people were tuning in. Talk about having an E.T. moment… “Is anyone out there?”

Nowadays, when you show up Live online, you can see who is tuning in. Thank the Tech Gods!

And while we can see a real-time number of who is joining in to soak up your guidance and expertise, that doesn’t make feeling an overwhelming sense of confidence a shoe-in. If you’re anything like me, I have to work at showing up confidently online. 

My guest in this episode, Ivirlei Brookes, is a pro when it comes to showing up intentionally and radiating confidence. Ivirlei is a business and mindset coach with 10 years of experience in helping entrepreneurs just like you build their confidence. 

She’s sharing her 5 step process, as well as some tangible action items that you can implement right away for increasing your confidence and showing up big and bold this year. 

Time to show up with confidence, my friend!

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

How can I get traffic to my business for free?

Enter… organic traffic strategies. (And I’ve got a few up my sleeve for you!)

Definition of organic traffic: the visitors who land on your social platforms as a result of unpaid (“organic”) search results.

And while I wish I could give you a magic bullet for growing your business with this marketing approach, that’s just not possible. 

Instead, what I’ll say is that with consistency and patience, you’ll reap the benefits of your efforts. In today’s episode, I’ll share three powerful strategies that will promote organic growth and traffic to your online business. 

These 3 strategies include: 

• Pitching yourself (don’t worry, I have a template for you to use)
• Indirect and direct social posts
• Going out and finding your ideal community members

This episode is brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaign.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

Ready to perfect your pitch and *finally* sell with ease?

What if I told you that you could statistically increase your chances of selling your product or service, even if you’re just starting out or have struggled with selling in the past? 

Well, I have 5 proven steps to help you do just that. This episode is a step-by-step to get you on the fast-track to selling your product like a pro all by perfecting your pitch!

Now, I couldn’t talk about pitching without inviting the pitching expert of all experts, David Meltzer, onto the show.

David is the expert when it comes to selling with ease. In this episode, he shares his 5 to Thrive for creating the absolute perfect pitch. These are 5 tangible strategies you need to implement into your pitch to make it sell and to make an impact.

Be sure to stick around until the end because I take what David shares and give you the exact strategy to apply during your launch webinar pitches and beyond!

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’

How to hire and work with a Virtual Assistant

This is a question I get asked all the time. “Amy, how do I know when I’m ready for a VA? And, how do I hire and work with one?”

It’s a valid question, and if you’re serious about growing your business it’s one you should be asking. 

I hired my first VA in 2011, and I consider it one of the best entrepreneurial decisions of my journey so far. 

My first VA helped me take my business to the next level because her support allowed me to truly focus on the areas of my business that I excelled in.

But I get it, it’s hard to know when you’re really ready for a VA, how to go about hiring one, what tasks to have them do, and when to uplevel your working relationship with them. 

To help you get more clarity on those things, I’ve invited my dear friend and VA expert, Shannon Miles to join me on the show.

Shannon is the owner and creator of Belay Solutions, a company that connects entrepreneurs with virtual specialists to help support their growth and in this episode, she’s sharing the progression of hiring and working with a VA. 

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’