The Amy Porterfield Show

How to put a fresh new spin on your core content

Do you ever feel like a broken record? Like you’re saying the same thing over, and over, and over again? 

I know I sure do, and I have to constantly remind myself that even though it feels like I’m not adding anything new to the conversation, I actually am -- and that’s because only a small portion of my audience hears the content that I’m putting out there at a single time. 

Just to put things into perspective, the average Instagram story view rate is between 2.5% and 5.4% -- which is exactly the reason why you need to repeat your message several times. 

Not to mention, I’m a firm believer in something that my old boss, Tony Robbins, always says, and that’s “repetition is the mother of all skill” -- meaning you have to hear something or do something consistently in order to master it. So even if your audience is hearing your message multiple times, that’s actually great, because that’s when they’ll truly start to grasp it.

Even though it’s extremely important to repeat your message, that doesn’t mean that you have to be telling the same stories, or teaching your content in the same way. 

No, sweet friend. Change it up! Give your content a refresh from time to time to keep things interesting and exciting -- a mini-makeover, if you will.

I know, you’re probably thinking, “Ok Amy, that all sounds great, but how the heck do I do that? Creating content is hard enough as it is.” And that’s exactly what you’re about to hear.

In this episode, I share what I do to get myself thinking creatively and put a new spin on the same message that I’ve been preaching from the rooftops since 2009. I promise all it takes is using your brain in new ways to get the ball rolling.

So if you feel like your content is getting stale and you’re ready to change it up while staying true to your message, tune into this episode and take some notes!

Here’s a glance at this episode...

• [04:35] Lately I've been feeling like I've been saying the same things over and over again. I start to wonder if I'm adding anything new or worth listening to?
• [05:19] I believe it's always important to stay new and current in your business, but my friend Stu McLaren says that "if you're not repeating yourself and sharing the same things over and over again, you're not saying it enough."
• [05:56] When we say something we think our entire audience hears it. The truth is even if we're lucky maybe a quarter of our audience will hear it or see it.
• [08:01] We need to put our message out there several times. If we're tired of telling the same stories, we need to dig deeper and find some new stories that drill the same message home.
• [10:09] Whenever you have a content block, remember that all of the content that you've already done can be repurposed. 
• [11:39] Expand your mind and content ideas will flow. Read books and listen to new podcasts. Fuel your brain every day and learn something new. 
• [12:34] If you have a content block, go back to your old content or fuel your brain with new ideas.
• [13:52] How are you going to expand your mind? What sounds like fun? What sounds interesting and doable? Once you're clear on that add it to your goals for this quarter.

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This formula has put the epic battle between live launching and evergreen to bed once and for all

If you have a course or product that you’re ready to launch, you might be wondering which is better: Live launching or evergreen? 

You’ve probably heard pros and cons about both of them -- Live launching is more lucrative but far more involved, while evergreen may be slightly less of a money-maker but allows you to put your product sales on autopilot and do whatever your little heart desires. (Please note that I’m very aware this isn’t always the case but for many of my students, it has been.) 

It’s quite the conundrum, isn’t it? But here’s the good news. After 13 years in the launch game, I have developed a business model that has given me the best of both worlds and put the epic battle between Live launching and Evergreen to bed once and for all. 

It won’t run you into the ground, offers longevity, scales well, and gives you multiple streams of revenue. Most importantly, it offers you flexibility as an entrepreneur -- which is what we’re all after, isn’t it? 

In this episode, I reveal what that business model is, plus:

• How to have an evergreen product that actually turns a profit
• Examples of what I’ve seen work, and what I’ve seen work really well
• Conversion rate stats from my own Live launches and evergreen products
• How to determine what products should be evergreen, and what should be offered on a Live launch

So if you’re an entrepreneur who is still trying to get your business to a place where you can leave your full-time job, support your family, or offer you more flexibility, I encourage you to go someplace quiet and listen closely to this episode -- because it might just change the course of your business for the better.

Here’s a glance at this episode...

• [04:33] The best way to build a successful evergreen product is by perfecting it through live launching first!
• [06:56] If you skip the live webinars and move right into evergreen, you're leaving money on the table. Hosting live webinars allows you to become a highly skilled marketer in your business. 
• [08:42] There will come a time when you are ready to graduate to evergreen. 
• [10:28] My students, Annie Chang and her sister discovered through a live launch what her students actually wanted in an evergreen product. They also launched a successful membership program. Her live launches convert at double of her evergreen.
• [13:45] My DCA live launch conversion rate is 9%. My List Builders Society is around 5% to 6%. 
• [15:45] Once you are happy with your results, ask if it would make sense to launch your product at evergreen. 
• [17:32] When your live launch alongside your audience, you get to see their insecurities, questions, and objections in real time.
• [26:47] Guidelines: 1. Focus on one product at a time. 2. Spend time working on conversion before moving to evergreen. 3. Live launching > Evergreen > What's my next live launch offer. Repeat live launching until it's time to move to evergreen.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

This week, you're hearing from my favorite Instagram expert, dear friend, and fan favorite, Jasmine Star!

In this quick episode, she shares a couple of POWERFUL Instagram email growth strategies that are so easy that you could implement them starting today! That's right! You're going to gain new email growth strategies in just a few minutes. 

Dive on in and get started growing your email list using social media. To check out the full episode, head to Episode 316: How To Grow Your Email List Using Social Media.

What research says about “trusting your gut” and how women’s brains are optimized for rapid intuitive decision-making

As a business owner, you know just how many tough decisions you are faced with each and every day. It can be exhausting, confusing, and stressful -- especially when you’ve got some skin in the game. 

I’ve said it before and I’ll say it again -- the ability to make quick and confident decisions is key in business. It’s certainly not easy, but it’s a very important skill to master if you want to live up to your potential as an entrepreneur. 

Luckily, there are a million different techniques you can use to help you become a better decision-maker, from SWOT diagrams, to mind maps and other analysis tools. But here’s the thing -- it doesn’t have to be that complicated.

In fact, there’s a very simple tool you can use to make tough decisions that’s an excellent alternative to painstaking fact gathering and analysis -- and that’s leaning on your intuition.

I know, I know. That sounds a little woo-woo. But your intuition is a very real thing, and it’s scientifically proven. 

Don’t believe me? Listen to the episode to find out what researchers say about “trusting your gut” and how women’s brains are actually optimized for rapid intuitive decision-making. You’ll also hear:

• How to be more aware of your intuition and what it’s telling you
• The difference between a ‘gut feeling’ and fear
• Why your gut is referred to as your ‘second brain’ by scientists
• The exact process I use when I am faced with a tough decision

So if you’re on the fence about listening to this episode, trust your gut and give it a go -- I promise, if you struggle with decisions, you’ll thank me later.

Here’s a glance at this episode...

• [03:12] How do you make the right decision when the answer isn't always easy? 1. Lean in to your intuition. Intuition is that sense of knowing with the right decision actually is before you even make it. 
• [05:23] Women's brains are optimized for rabid intuitive decision-making. We can combine our logical mind and intuition. 
• [06:22] Pay attention to your gut. There are neurotransmitters inside your stomach firing up. Scientists refer to our gut as our second brain. 
• [07:02] Turn inward. Do a mediation exercise and then journal about it. Make the decision, then pay attention to how you feel and the thoughts that come up.
• [09:13] If you make a decision, and things don't work out as planned, you get to choose a different path. Don't beat yourself up, just leave the option of choosing a different path open.

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I’m living proof that a Live launch can be done without running yourself into the ground

I’m sure you’ve heard the recent Live Launches vs. Evergreen debate on social media recently. And if you haven’t heard, here’s the TLDR version: people claim Live launching is a thing of the past, and Evergreen is the way to go.

Yes, Live launches can be exhausting, and yes, they do require a lot of preparation. But they are also incredibly powerful, and can bring you an out-of-this-world return on investment if you do them right.

Believe me, I understand the argument. Over the past 13 years I’ve had more than my fair share of Live launches that have completely run me into the ground. It’s no fun, and I would not wish that upon anyone. 

But here’s the thing -- it doesn’t have to be that way, and I assure you that there’s a beautiful way for Live launches and an evergreen offer to coexist in your business that brings you a ton of flexibility, freedom, and so much more. 

I know, I know. You're probably wondering how on God’s great Earth it’s possible to emerge from a Live launch feeling like a million bucks, and I’ll give you a clue: It’s all about being intentional.

Yes, sweet friend. There are specific things you can do to ensure that you are prioritizing your mental and emotional well-being, and also executing a flawless launch. 

So in response to the anti-Live launch chatter on social media, I’ve come up with a Live Launch Wellness Checklist that you can use to keep yourself in check and make sure that you’re taking care of yourself before, during and after your Live launch.

I promise, when you show up for yourself first, you’ll fall in love with your business structure AND fall in love with Live launching.

Happy listening!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

In this short Wisdom Wednesday episode, I'm sharing three valuable questions to get clarity around if you want to create and offer a profitable lead magnet. 

I don't care if you're 5 days into being an entrepreneur, or 5 years, these questions are timeless and will help you create crowd-pleasing lead magnets over and over again. 

To listen to the original audio that this clip comes from, check out Episode 271: How to Create a Profit-Driven Lead Magnet to Boost Sales.

Newsflash: Success is not measurable, nor is it an end destination

Let’s face it -- we live in a culture that is obsessed with success. Now, that’s not necessarily a bad thing, because as business owners, the desire to be successful is what drives us to learn, to take risks, and grow, right?

But when we define success solely by how much money we have in the bank, how many degrees we have hanging on the wall, or how many followers we have on social media, then “success” is impossible to achieve because we are culturally programmed to want more, and more, and more. 

There’s a quote I love from John D. Rockefeller, America’s first billionaire, that says “If your only goal is to become rich, you will never achieve it.” And that couldn’t be more true.

That’s why it is incredibly important to define what success means to you beyond what is visible for everyone to see -- and when you do, you’ll be so much more fulfilled as a business owner, and as a human being. 

I get it -- it’s easy to get caught up in money and fame. But I’m here to tell you, sweet friend, that success is not measurable, nor is it an end destination. I can guarantee that when you define success according to your values, you will find more joy in life than you ever could have imagined -- I know I have!

In this episode, I share my journey of defining success on my own terms, and how it has greatly impacted my life. I also share some different ways that you can go about defining success that you probably have never considered.I promise, after listening to this episode, you will feel -- and truly believe -- that you are incredibly successful.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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The simple strategy that earns this busy mom $100K per month, and counting

If you ever thought creating a thriving digital course while having young children was impossible, my guest today -- Jessica Berk – will prove you wrong. She’s a mom to two beautiful young girls, and the owner of a wildly successful online business, Awesome Little Sleepers.

What’s so impressive about Jessica is that she was able to take a pain point of hers -- having a toddler who was protesting sleep at night -- and turn it into a digital product that has helped thousands of parents all over the country get their children to sleep easily, and stay sleeping throughout the night. 

Now, here’s the kicker. Jessica made $200,000 in her first year of business, and continues to make around $100,000 per month to this day. Yes, sweet friend, you read that right -- and I’m here to tell you that it’s possible for you, too. 

In this episode, Jessica shares her story of how Awesome Little Sleepers came to be, and what she’s done to earn her incredible success, including: 

• How she knew it was time to go from one-on-one coaching to creating a digital course
• The strategy behind her first launch and what made it so successful
• What she’s done to grow her email list and the one thing that’s made the most impact
• How she’s managed to find her flow -- being a mom, running a household, and building a business -- at the same time

Jessica is truly an inspiration, and I’m so excited for you to listen to this episode!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

What happens when you leave your 9 to 5, pursue your passion, and create one of the most downloaded podcasts in history

If you’ve ever listened to the podcast Crime Junkie, you know just how addictive it is. The suspense, combined with the gripping yet straightforward storytelling makes it one of the most enthralling podcasts out there. I, for one, am a loyal listener, and a self-declared Crime Junkie.

But perhaps what’s most impressive about Crime Junkie is its host, Ashley Flowers, who launched the podcast in 2017 while working a super 9 to 5 job. Since its debut, Crime Junkie has remained at the top of the charts and gets 9 million downloads a month. Yes, you read that right – 9 MILLION! 

So how did Ashley do it? How did she make the decision to leave her cushy corporate job, invest in her side hustle, and take the leap into entrepreneurship? And how on God’s good Earth did she grow it so quickly?

In this episode, you’ll find out. Yes, sweet friend, Ashley is revealing her own story on how she went from a corporate job to becoming a highly successful digital entrepreneur at the helm of an entire podcast network. 

This was a really fun and informative conversation, and in it, Ashley shares:

• How she took the leap from working a full time job to pursuing her passion 
• A behind-the-scenes look at her work-week, and how she manages it all
• Her best tips on how to grip listeners with a good story
• The inspiration behind her first book, and her book-writing process

So get comfy, pop in those earbuds and get ready to hear Ashley Flowers like you’ve never heard her before.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

In this short and sweet Wisdom Wednesday, I pulled a clip from an interview I did with TikTok expert, Elise Dharma! I love this advice because she shares three easy and strategic ways to gain your first 1,000 TikTok followers. Or, if you already have some followers, these strategies are great for getting a quick boost.

She also shares how to turn those TikTok followers into customers! 

You can listen to the entire interview by heading here: Episode 315: 5 Ways To Use TikTok To Reach More Customers (No Dancing Required) with Elise Darma

I only wish someone would have told me these things 13 years ago

If you’re a human on planet Earth, then there have probably been a million times that you have said, “If only I knew then what I know now, I would have ____________.”

Yes, sweet friend. Hindsight is 20/20, and it’s always so much easier to analyze and evaluate situations when you’re looking back on them in the past, than when you’re in the present moment. 

It’s also easy to look back and blame yourself for any “mistakes” that you made, but the thing is, you were making the best decision you could based on the limited knowledge you had at the time. 

I mean, let’s be real -- I think we all thought that overplucking our eyebrows in the early 2000s was a great idea, but here we are in 2022 spending a small fortune on trying to get those big, beautiful brows back that we once had. 

All jokes aside, in this episode I’m sharing the three biggest things I wish I would have known early on -- things that would have given me a ton of momentum in my business and that would have made an impact on what it looks like today. 

I’m also going to share a couple of things I did do that really moved the needle. Things that I hope you consider doing, too.

As you know, it’s my goal to share my own experiences with you -- both good and bad -- so you can learn from them and create the digital business of your dreams. 

So if you’re ready, pop in those earbuds and tune in!

Here’s a glance at this episode...

• [05:40] Create regular and consistent content. I struggled and procrastinated with writing blog posts. I didn't hone in on my content system until I started my podcast in 2013. My profits tripled once I started producing regular content. 
• [09:01] I wish I would have made a quick cash injection while I was formulating and working on my long-term revenue goals. Digital courses were my long game. I should have had a simple offer on the table while building up to my course. 
• [11:53] I wish I wouldn't have said YES to everything. I needed to push myself, but I really needed to be more discerning from the get-go. Focus on what makes sense to you, your business, and your long-term goals.
• [16:32] Early on, I followed a step-by-step framework. For me, that was Marie Forleo's B-School. Digital Course Academy is also a step-by-step framework.
• [17:57] Surround yourself with a community of like-minded entrepreneurs. I surround myself with a great peer group through a mastermind.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why curiosity helps mitigate the fears that come along with entrepreneurship

Fear can be an excellent motivator in business, but it can also completely consume you -- if you let it. Unfortunately, all too many entrepreneurs fall victim to their own fears and as a result, become completely overwhelmed. 

If you can relate to this, then read on, sweet friend, because my guest on today’s episode (and former student!), Calan Breckon, has a really beautiful approach to business – and that’s through curiosity, not fear.

Calan is a Business Coach & Consultant, writer, educator and podcast co-host of Gay Men Going Deeper. 

His business is thriving -- but it hasn’t always been that way. In fact, it took a lot of curiosity, exploration, and a failed launch for Calan to land on a direction for his business that truly lit him up. But by staying curious and asking himself some really difficult questions, he was able to create the digital business of his dreams. 

Today, Calan teaches clients all over the world profitable action steps for creating a successful online business while also building a solid mental foundation -- something that is incredibly important. 

In this episode, Calan opens up about his own journey, and how being curious can help alleviate some of the fears that come along with entrepreneurship. You will also hear: 

• Calan’s step-by-step exercise on how to identify your 3 core values 
• How to create a business that is in alignment with your core values
• Why personal development is so important as an entrepreneur
• What it looks like to evolve as an entrepreneur (and why it’s okay to do so)

Plus, so much more. So if you’re ready to move from fear to curiosity, grab a pen and paper and get ready to identify your core values!

Here’s a glance at this episode...

• [12:47] Your business grows at the rate that you are personally growing. You can never outperform your self-image and what you believe about yourself.
• [16:09] Calan defaulted to the things he loved in his business. He loves tech and brought all of those aspects to their new business. His colleagues prefer doing the forward-facing stuff.
• [18:31] Through his journey of curiosity Calan discovered what really lights him up and that's getting on calls and helping people. 
• [22:54] In every relationship communication is key. There needs to be an ability to have those difficult conversations and integrate your business with your core values.
• [28:39] Calan’s process for identifying your core values or the things that you feel are the most important in relation to how you live your life. 
• [31:23] Get a pen and paper and identify the following: a time in your life when you were happiest both personally and professionally, a time in your life when you were the most proud personally and professionally, times when you felt the most fulfilled and satisfied.
• [33:02] Make a list of your top 10 core values and compare them to one another. Once you discover your top core values use them as guideposts for making decisions in your life.
• [41:10] It's also important to take a step back and analyze what is working and what's not working and why it may not be working.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Welcome to my first Wisdom Wednesday Episode!

Each week, I’ll be bringing you a short five to ten minute episode with some of my favorite bits of wisdom that have been shared on Online Marketing Made Easy in the past. 

With over 500 episodes, it’s easy to forget or recall strategies or mindset shifts you’ve learned along the way. 

Some clips will be from solo episodes… and others will be from interviews I’ve done. But they’ll both have something in common… they are invaluable tidbits of wisdom worth hearing over and over again. 

This week, I'm sharing one of my favorite content tips for course creators! We're also talking about the power of repetition and free content versus paid content. 

Wanna listen to the entire episode that this clip was pulled from? You can check it out here: Episode #297: Grow Your Business & Revenue: 6 MUST DO Action Items to Make Magic Between Launches

Enjoy six minutes of a knowledge packed episode!

Spoiler alert: You cannot win a game you do not play

Do you ever think back to when you were a kid playing sports, and what you felt like as you stood on the sidelines of the soccer field, or the ice skating rink, or basketball court? 

For me, it was cheerleading. 

If you were anything like me, you were probably a little bit nervous (ok… let’s be real -- a lot nervous). Your palms were sweaty, you felt your heart beating through your chest, and even though you had been practicing for weeks, you were afraid to get out there.

All of a sudden your coach looks at you and says, “Go.” She gives you a nudge, and just like that, game on – it’s go time.  

And somehow, once you’re in motion all your fear disappears. All of that nervous energy turns into adrenaline and you think to yourself, “I’ve got this.” 

You feel incredible because you’re doing it, and you didn’t think you could. 

Now, you’re probably wondering why I’m sharing sports analogies with you, and I’ll tell you, sweet friend -- it’s because if you want to be successful as an entrepreneur, you have to be able to get in the game, get into motion without hesitation. 

You have to be willing to take calculated risks, willing to fail, and willing to put yourself out there without feeling 100% ready. If I’ve learned one thing over the years, it’s that there’s power in being in the game, even if it’s imperfect. 

In this episode, you’ll hear about a recent experience where my own ability to take a calculated risk was put to the test. Yes, it was uncomfortable… and yes, I was afraid I was going to embarrass myself. But I did it, and let me tell you, it was totally worth it.

So if you’re ready to hear what it is, grab your favorite iced beverage, turn up the volume, and tune in. And I promise, no more sports analogies. ;)

Here’s a glance at this episode...

• [02:25] You know that being an entrepreneur is so much more than owning a business or multiple businesses. Managing your mindset can be more difficult than any of the other tasks that we do.
• [03:10] Failure only gives you the opportunity to grow. It's hard to get in this frame of mind, when things aren't going well, but remind yourself that you're learning and growing. 
• [04:31] Hobie and I bought an NFT. When the auction happened, I realized that I didn't know what I needed until I got in the game and tried it. 
• [06:53] That night, I realized that I learned five things that I never would have learned by reading books or watching videos, or asking questions. I had to get off the sidelines and get into action!
• [10:42] You do not know what you need to know until you get in the game. Where are you standing on the sidelines? There's a point where you need to cut bait and get in the game.
• [14:21] If you're struggling in an area or chasing a goal or chasing a dream, and you're clear on what you want, then where do you need to get in the game now?
• [16:25] Remember, no time is going to be perfect. Getting in the game will be the best education that you could possibly imagine.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Learn how to be intentional with how you organize and spend your time

If I could make a wild guess, I’d say that ‘entrepreneur’ is just one of the many hats that you wear. In fact, you probably have a laundry list of roles that you fill on a day-to-day basis -- mother, father, wife, husband, fur-parent, housekeeper, chef, chauffeur, personal shopper, gardener, accountant -- the list goes on. 

And with all that you’ve got going on in your life, I’m sure you’ve probably wondered, “How the heck do I keep up with everything and have a successful business?”

Sweet friend, if I had a dollar every time I asked myself that question, I’d be quite rich. And when I do, I remind myself that I don’t have to hustle through it all. Life is so much more fulfilling when you have more white space, more quiet time with loved ones, and more time for yourself. 

But like many things, that’s easier said than done. In order to achieve that sort of balance, you have to be intentional with how you organize and spend your time – and my guest on this episode is an expert when it comes to doing that. 

Her name is Shunta Grant, and she’s on a mission to help women live lives of intention, leading with self-awareness and self-love. Sounds pretty great, right? 

I loved this conversation with Shunta because I learned so much about how I can set habits and routines that compliment my life, and I won’t lie – her philosophy is a bit different from many others in this space.

So if you’re ready to stop going through the motions and start living in the present, tune in to hear: 

• The difference between being productive and being efficient
• Strategies on how to balance being an entrepreneur and a parent without falling victim to the hustle mentality
• How to create a routine that connects you to who you are and what you want

The philosophy behind her brand, Best Today

Here’s a glance at this episode...

• [06:33] Shunta began her career as an attorney. She realized that she wanted to create resources that plan humanity first, as opposed to doing and doing.
• [07:50] Everything they do is built on the four principles of proaction, intentionality, self-awareness, and self-love. We need all four to live an intentional life and grow an intentional business.
• [11:03] If you're clear on who you are and what you want, you will produce the things you want. Slow down and make sure the destination is the place where you want to be.
• [13:22] Who are you? What do you want? Sit down and write out the answers to these questions and give yourself the freedom to dream.
• [19:06] It's okay to throw the idea of balance out the window. Ask yourself what you really want? Honor the season that you are in. It's a container, not a restriction. Caring for children is a season. 
• [24:06] 1. Honor the season you are in. 2. Stop comparing. 3. Take the time to prune those things that aren't feeding what's the most important.
• [30:00] We all have routines, they just may not all be healthy. We need to create healthy routines, so that when we feel triggers we know what positive action we'll take.
• [35:03] A lot of people don't believe they are worthy to live an intentional life. You are worthy of the effort it takes to live an intentional life. You were born worthy.

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How time blocking has transformed my life, my business and my stress levels

Close your eyes and imagine this super dreamy scenario:

You wake up in the morning excited for the workday, and are crystal clear on what you have to accomplish.

You feel 100% prepared because you know exactly what’s expected of you.

You have all of the information you need to be successful at your fingertips.

You cruise through each task effortlessly, and even have time to take several breaks.

You end the day feeling productive, successful, and not the least bit overwhelmed.

This is not some sort of weird alternate universe. In fact, this exact workday is easily achievable, and I know that because I live and breathe it every. single. day. 

Yes, sweet friend. I have developed a very specific formula for structuring my workdays, and time blocking is a big part of it. It helps me stay clear and focused on what my outcomes are, and knock out my task list without context switching. 

Let me tell you, this little formula of mine has helped me immensely in my business, and I am so excited to share it with you. In this episode, you’ll hear:

• What time blocking is and why it’s been a game changer for my business
• The specific tools I use to block out my days, and how I go about it step-by-step
• How I’m able to take multiple breaks a day and still be productive
• How I use the Full Focus Planner alongside technology to stay on track

So if you’re ready to transform your work days for the better, pop in those earbuds and give this episode a listen. I promise, you’ll thank me.

Here’s a glance at this episode...

• [02:38] There's an art and a science to how I block my time. It took me a few years to nail it down, but now I have a very specific formula to help me stay on track.
• [03:30] Time blocking is crucial to my business, because it helps me get really clear about the action items I'm going to be doing that day.
• [04:14] It all starts with Google Calendar and my project management tool Asana. You can even use it if you have a one-man or one-woman show. 
• [10:52] I also use my Full Focus planner to get the most out of my time blocks. I use it to identify my top three priorities for the day. Come rain or shine, these three things get done!
• [13:27] Recap: Schedule time blocks along with non-negotiables. Time blocks are assigned to me in Asana with more specifics. I write down my three priorities for the next day. If something doesn't get done, we reschedule.

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Use these tried and true strategies if you want to make money quickly

How many times have you wanted to invest in yourself or in your business but you didn’t have the extra cash on hand to make it happen? 

Maybe you really wanted to learn how to create, launch and sell your digital course by taking Digital Course Academy, or finally hire that virtual assistant that you so desperately need. 

There’s nothing worse than having a resource at your fingertips (that you know will help take you to the next level) but not being able to spend money on it -- because let’s be real, life is pretty darn expensive. 

I get it, I’ve been there… many times.

And that’s why I’m so excited to share five different strategies you can use for a quick cash injection into your business. 

Sweet friend, I only wish I would have had these in my back pocket when I first got started and was super strapped for cash, because they’re just that good. And best of all, they’re really easy to implement.

So if you’re ready to learn how you can easily make a quick buck (or thousands) and provide value to your audience, then grab a notepad and tune into this episode that will certainly be a game changer for you and your business. 

Enjoy this step-by-step episode!

Here’s a glance at this episode...

• [07:47] 1. Offer limited online or in-person one-on-one sessions. You have knowledge and know-how in a specific area, and other people would love to learn from you. 
• [11:33] 2. Offer limited group coaching spots. Follow the same steps as above but tweak some of your pricing.
• [13:06] 3. Audit your spending habits. Find hidden dollars and cut back a little on the pleasure spending. See how much you can save by temporarily eliminating some of your purchases. 
• [17:32] 4. Host a lower ticket challenge. Teach similar strategies or practices that you would teach in your group or one-on-one sessions. 
• [20:46] 5. Create a PDF guide or worksheet of something you already teach and you know your audience loves. Then sell this guide or worksheet for a low-cost. 
• [22:57] 6. Offer your insight through market research. Use legit online survey companies like Swagbucks, Survey Junkie, and User Interviews.

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The unexpected gift I received from taking 5 weeks off.

I just got back from a five-week-long sabbatical, and holy smokes, sweet friend — it was so much different than I thought it would be.

Now, if you have been with me for a while (or listened to Sabbatical 101: How I’m Prepping for 30 Days Away From My Business), you know that taking an extended time away from my business is something that I have been wanting to do for years. It took a lot of preparation, hard work, and countless lattes — but I made it happen! 

Going into it I had some expectations about how things would go. I knew that I would have the time of my life at Chloe’s wedding in Mexico and that I’d create some really great memories with my family at our new lake house. I also knew that being away from my business might cause some anxiety, but heck, that’s what skinny margs are for, right? 

But something happened over the course of my sabbatical that I didn’t expect. As I got further and further away from my business, I realized A LOT about myself that I wasn’t necessarily ready to confront. There was an emotional and eye-opening component to my time away that I was not prepared for — and if you know me, you know I like to be prepared.

Now, don’t get me wrong, I am SO glad that I took this sabbatical, and in the end, I walked away with a life-changing gift…

… But would I do it again? You’ll just have to tune in to find out.

Here’s a glance at this episode…

• [03:01] I just finished my five-week sabbatical!
• [04:47] The good: I loved spending so much time with Hobie. I went at a slower pace and took the time to really take care of myself.
• [07:03] The bad: It was really difficult to disconnect. After Mexico, my head started to spiral around work. I had anxiety, which was alarming to me. 
• [09:26] The ugly: Was that I realized that my identity was in my work. I felt restless when not checking things off of a list. I started to get FOMO. 
• [11:23] The flip side of identifying with my work so strongly is that I really love my work and feel great about it. I love my team, my students, and all of you listeners!
• [12:33] The gift: I need to explore who I am beyond my work. I need to feel loved, supported, and accomplished even if I don’t have a thriving business. 
• [13:17] Would I take five weeks off again. No! Five weeks is too much. I’m thinking two weeks each quarter might be more fitting for me personally.
• [20:09] You might wonder how I was even able to take so much time off of my business. I’ve created a program called Systems That Scale which is all about how I run my business.

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The must-dos to make sure your audience is ready for your digital course

Imagine this scenario: 

You’ve got a solid email list. You’ve built up your social media following. You’ve got an engaged audience, they’re resonating with your content, and they want more. You know that the next step would be to serve up a digital course…

But here’s the thing. You don’t have a course… yet! Not only do you not have a course, you don’t even have it mapped out.

This is a great problem to have -- and the good news is, you are about to learn how to bridge that gap until you have your digital course up and running. 

And let me tell you, this period of time -- when you have an audience who is genuinely excited and interested in your topic -- is very important, because the last thing you want to do is lose their attention. 

In this episode, you’re going to learn what you absolutely must do to make sure that you’re creating content that will set your audience up perfectly for moving into your digital course when the time comes. 

You’ll also take away five tangible ways that you can stay top of mind while you work diligently behind the scenes to bring your box office digital course to life.

I hope you have your listening ears on because this episode is jam packed full of my best tips and tricks -- so tune in and enjoy!

Here’s a glance at this episode...

• [05:11] Before you launch, do a 30-60 day pre launch runway to build momentum and attract a bigger audience. 
• [08:38] Be mindful about what you're putting out there. Find your ideal customer avatar, and create content for them that aligns with your future course. 
• [11:16] Ask yourself: Where is my audience now and where do they need to be? What do they need to learn? What mindset shifts do they need to make?
• [12:17] Strategy 1: Tell stories about how you or other people have gotten results through your process.
• [12:57] Strategy 2: Take them behind the scenes. People love it when you share little tidbits about your life and business.
• [14:55] Strategy 3: Hint to your audience that you have a program coming their way. Have conversations that help them move forward towards your course.
• [18:21] Strategy 4: Create a waitlist landing page and segment the emails that come in through that page. Ask your audience to sign up to get the latest news.
• [20:12] During your pre-launch runway, create weekly content that's aligned with your upcoming course. Email your subscribers and share a lead magnet weekly.

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If you’ve ever considered writing a book, here’s what you need to know

If you have been listening for the past few months, you’ve probably heard me mention that I’m writing a book. This has been a dream of mine for as long as I can remember, and with a lot of hard work and a little help from the universe, it’s happening. 

I have been in full-swing book writing mode, and as a ‘first-timer,’ I’m learning a lot. It’s been quite the process, and there’s much more to it than I initially anticipated -- but let me tell you, it’s been incredibly rewarding to see this little dream of mine come to life. 

Perhaps what I’m most excited about is the fact that I know this book is going to help so many women find the confidence to leave behind what’s no longer serving them, and move into what lights them up. To me, that makes all the latte-fueled early mornings worth it.

And because writing a book can be a game-changer for your content marketing strategy, I figured that I would give you the full report on what my experience has been like so far. In this episode, you’ll hear: 

• My inspiration for writing this book, and what pushed me to make it happen
• What was most important to me in a publisher, and how I chose one
• What the book writing process has been like and the challenges I’ve had
• My experience working with a book editor

If you’ve ever considered writing a book, you’re definitely going to want to check out this episode -- so grab your pen and paper, and tune in!

Here’s a glance at this episode...

• [05:09] The inspiration for my book comes from an avatar that I serve — a woman who is still in her 9 to 5 job, but knows there’s more out there for her.
• [08:53] It's my goal to give women (and men) permission to make a pivot in their life and leave whatever doesn't serve them anymore. 
• [09:24] I also wanted to show people how to launch and grow a successful online business once they take the leap into entrepreneurship. 
• [11:58] I have two agents who helped me navigate meetings with publishers. I ended up landing a deal with Hay House, who gave me a great advance. 
• [15:16] Rehashing stories from the past and digging up past experiences was a much bigger challenge than I thought it would be.
• [20:37] Get on the waitlist for Two Weeks Notice to get fabulous bonuses, the latest details, and be part of the launch.

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From living in the SFO airport to running $20M in VC funds, Arlan shares her incredible journey

My guest on this episode is an absolute inspiration -- and I don’t say that lightly. Her name is Arlan Hamilton, and she is the managing partner of Backstage Capital, a company that she founded while houseless.

Backstage Capital is a new kind of Venture Capitalism (VC) -- one that invests in founders who are people of color, women, and/or LGBTQ+. Arlan identifies as all three. 

And as if running 20 million dollars in VC funds isn’t enough to fill her plate, she’s also an author, speaker, and host of her own podcast, Your First Million. Her other company, Runner, connects inclusive companies with operations talent. 

Arlan is doing really big things in a really big way. I admire her so much -- not only is she making the business landscape a heck of a lot better for underrepresented founders and entrepreneurs, but she is creating a legacy for generations to come. 

I am SO excited for you to hear this important conversation, sweet friend, because it’s pretty powerful. In our interview, you’ll hear: 

• Arlan’s journey to becoming an activist entrepreneur
• Ways you can support people of color, women, and the LGBTQ+ entrepreneurial communities
• How to deal with rejection while still moving forward
• What you can do to be a good candidate for gaining an investor

I hope this episode is just as insightful and inspiring for you as it was for me. So if you’re ready to meet Arlan, pop in your Airpods, get comfy, and enjoy!

Here’s a glance at this episode...

• [03:07] A decade ago, Arlan Hamilton didn't know what a venture capitalist was. Now, she represents people who aren't traditionally represented in the venture capital space.
• [04:03] She had big goals and dreams, but she didn't think that venture capital would get her somewhere. 
• [10:39] Arlan was on the cover of Fast Company, along with other black women on the cover were Oprah, Beyoncé, and Serena Williams. Her venture capital firm has invested in over 200 companies so far.
• [25:53] Before you attempt to fundraise, get dialed in on what you truly need. When making a pitch, lean in to what is great about your company. Investors like it when you can show profit or have a large waiting list.
• [33:44] Runner is another company Arlan has that connects talent with great companies. It helps inclusive companies find assistants. 
• [41:39] Arlan shares the amazing story of how she ended up sitting in the front row of a Janet Jackson concert, and how later in life, she was able to do the same for other concert goers.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

If your usual routine has you feeling uninspired, try doing something different

Do you ever get that feeling that you need to shake things up a bit in your business? 

Maybe things have started to feel a little bit stagnant, or you’re not as excited about your online business as you once were. Maybe you feel like you’re just going through the motions, and are getting bored. Or maybe you’re just in need of some good old fashioned fun and quality time spent with your team.

Whatever it might be for you, I’m a true believer in shaking things up from time to time. I find that by doing something different -- just for the heck of it -- I come back feeling more creative, more energized, and more excited than ever about my business. 

Recently, I started to get that itch to mix it up, so I did something that I’ve never done in Team Amy Porterfield history -- and let me tell you, it was so worth it. 

In this episode, you’ll hear exactly what I did to connect, reset, and have some fun with my team -- plus some other ideas of things you can do when you start to feel a bit uninspired by your usual routine.

And more than anything, I hope this helps you realize that it’s not always about the hustle and grind. Taking the time to laugh, have fun, and experience new things -- whether it’s with your team or on your own -- will only help you become a better entrepreneur. 

Happy listening!

Here’s a glance at this episode...

• [05:36] Every quarter I meet up with my leadership team for a meeting. We do a lot of brainstorming, deep diving, and troubleshooting.
• [07:18] Usually we get straight to work, but it's been an intense quarter, and I wanted to shake things up. I decided to take everyone to Disneyland.
• [10:53] After returning from Disneyland, we had a great meeting. I attribute the meeting’s success to the fact that we had fun and connected the day before. 
• [12:15] You don’t need to do anything expensive to shake things up. You can do a volunteer day, go on a picnic, hike, or just be in nature.
• [13:00] If you're a solopreneur, you can shake things up by going on a retreat, an inspiring trip, or attending an event. It’s all about doing something different.
• [14:15] You can also consider a total immersion weekend. Go somewhere you haven’t been and brainstorm on ways to improve your business.

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How to ditch the golden handcuffs and create a life on your terms

As a photographer, influencer, course creator, author, and host of the wildly popular Goal Digger podcast, Jenna Kutcher is one of the most talented content creators out there. I love and respect Jenna so much not only because she is a digital marketing extraordinaire, but she’s hands down one of the most grounded women that I know. 

And despite all of her success, what’s most impressive about Jenna is that her driving force has never really been about the hustle. She’s embraced the simple notion that we -- women especially -- crave a life of fulfillment, and has managed to create a life on her own terms while building an incredibly lucrative business. 

It’s possible, friend, and Jenna is living proof.

Now normally when Jenna is on the show, we talk shop about all things online marketing (in fact, she recently joined me for an episode about how to launch a podcast – check it out here if you missed it.) 

But in this conversation, we talk about the things that are important in becoming a successful entrepreneur but all-too-often get overlooked – like your sense of identity, whether or not your work is aligning with your values, and your purpose. 

On paper, these things might not sound like a big deal, but trust me on this one -- they are -- and that’s why I am so excited to share this episode with you. In it, Jenna and I discuss:

• How to take inventory of your life and what to do with the information that surfaces
• The meaning of ‘golden handcuffs’ and how you can get out of them
• What to do if you feel like you’ve traded your 9 to 5 job for a 24/7 business
• How to overcome the fear of asking for help when you need it most
• The inspiration for her new book How Are You, Really?: Living Your Truth One Answer at a Time

So whether you’re still in the throws of the 9 to 5 grind, have just started your business, or are an established online entrepreneur, this episode has something for everyone -- because in the end, I think it’s safe to say that we all desire the same thing -- to be fulfilled.

Here’s a glance at this episode...

• [06:07] Reframing is extremely powerful, and can be helpful when you find yourself fearful of something.
• [07:42] If you want to find ways to do more meaningful work, look at your calendar ahead and take a life inventory. Are you passionate about it? Does it align with your values? Does it bring you joy? 
• [10:38] Learn how to rest in the present outside of work, so that when you are in work-mode, you’re laser-focused. 
• [15:06] Golden handcuffs are benefits like unlimited vacation that make people feel stuck in the workplace. Do these really add value to your life?
• [19:28] Entrepreneurship can get you to a life of freedom and choice, but you have to have a "why" that’s stronger than your work.
• [24:24] The more you ask for help, the easier it becomes to ask for and receive it. Accept help if you want to live out your vision.
• [28:39] You never know when the power of your story will inspire someone else to keep showing up in their life. You could literally change someone's trajectory.
• [33:02] How Are You, Really?: Living Your Truth One Answer at a Time is Jenna's new book for women who are looking to come home to themselves.

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Being a perfectionist only holds you back from taking action

If I were a gambling woman, I’d bet there’s been a couple of times where you’ve really struggled to make a decision, or procrastinated taking action on something because it wasn’t 100% perfect. Maybe it was a really big decision, like whether or not you should launch your business or a podcast. Or maybe it was something smaller, like deploying a new ad, or lead magnet. 

As entrepreneurs, we are faced with decision after decision, day after day. Quite frankly, It can be exhausting. But I’m going to clue you in on something really important: It’s crucial that you’re able to make an informed decision quickly if you want to truly grow your business. 

So many people procrastinate taking action because they are striving for perfection. But I’m here to tell you, sweet friend, that hemming and hawing over something only means one thing -- you’re delaying the inevitable. 

While you’re wasting precious time, you could be gaining momentum and getting results. And even if you totally fail, you have an opportunity to learn from your mistakes and then knock it out of the park the next time. 

As my old boss Tony Robbins says, it’s all about taking massive action -- and I can confidently say that my own ability to take action on things quickly has been a big contributor to my own success. 

And that’s why I thought I’d share some of my own thoughts and experiences on this topic so that if you struggle with making decisions, or think your perfectionism is holding you back, you will have a much easier time the next time around.

Alright, friend. Grab that iced latte and get ready to make your next decision quickly and confidently, like a real boss.

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When your students fall off the horse, use these strategies to get them back on

If you have an evergreen course, then this episode is for you, sweet friend because I’m diving deep into an issue that most evergreen course creators face -- and that’s losing the attention and engagement of your students. 

And even if you haven’t created your evergreen course yet, if you’ve ever taken one, you know exactly what I’m talking about. You’re cruising through the modules, taking notes, learning a ton, and then all of the sudden… life happens. Your focus shifts to something else that’s going on (your family, your job, or the final season of Ozark), and you fall off the proverbial evergreen course horse. 

Without you being there live to cheer your students on to the finish line, some dropoff is bound to happen. After all, we’re all human. Let’s be real -- it even happens in my evergreen course, List Builders Society, and I’ve been in the game for 13 years now!

Luckily, I have some tools in my arsenal to help combat the dreaded engagement drop-off that I’m going to share with you in this episode. Over the years, I’ve found that these strategies have significantly helped keep my audience interested and engaged, which is a win-win for everyone. 

So if you want your students to show up bright-eyed and bushy-tailed, excited, and ready to learn throughout the entire duration of your course, then open up that Google doc and get ready to take notes -- because this episode is packed with my very best tips.

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Opening up on social media can be hard, but it will pay off in the long run

Have you ever truly thought about what life was like before social media? 

I may be dating myself, but I remember writing notes to friends and family and dropping them in the mail, snapping pictures with Polaroid cameras, and calling a friend (whose phone number I knew by heart) when I needed some social interaction, instead of scrolling through Instagram. 

It was a totally different time -- not any better, and not any worse than it is now -- but I will say that the connection you felt from sharing your life with a few close friends as opposed to hundreds or thousands on social media was something really special. 

Life was a bit more mysterious because everything we did wasn’t available for everybody to see, let alone have an opinion about. 

I won’t lie -- I have struggled with posting about my personal life on social media, and if you take a look at my Instagram feed you’ll see that while there are some personal posts sprinkled throughout, it’s mostly business content. 

I’m pretty reserved when it comes to opening up about my marriage, my insecurities, and being a step-mom for a couple of reasons, which you’ll hear about in this episode. 

That being said, over time, I realized that in order to have the business that I dreamt of having, I needed to let my audience in – and little by little, that’s just what I did. 

So I thought it would be great to share how I’ve managed to overcome some of the anxiety I’ve had about sharing personal content on social platforms because let’s be real, it can be intimidating to do if you’re a private person -- but it’s also a necessary part of being an online entrepreneur in 2022.

In this episode, you’ll hear: 

• The limiting beliefs that held me back from posting personal content for years
• How I’ve managed to overcome anxiety about letting people into my personal life online
• What it's like to have a partner who doesn’t love social media, and how we’ve found a way to make it enjoyable and comfortable for both of us

Happy listening!

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Your playbook on how to establish boundaries, stop people-pleasing and release control

One of my best gal pals Julie Solomon is the textbook definition of a triple threat entrepreneur. She’s the host of The Influencer Podcast, has launched several successful online programs and masterminds, and is a first-time author of the much-anticipated book, Get What You Want. 

I respect and admire Julie so much because she’s all about helping online entrepreneurs master the skillsets needed to go from having a side hustle to a profitable, sustainable business. And what I find most impressive about her is that she is all about helping women to turn their own messages into movements, and ​​empowering them to impact the world. She really is an entrepreneur after my own heart. 

In this episode, Julie shares her best tools and advice for creating a life and business that lights you up -- and as you know, this is crucially important as an entrepreneur. You’ll learn:

• Ways to be productive without being in a ‘hustle state’
• The 3 tools to freedom that will help you establish boundaries, stop people-pleasing, and release control
• How to step out of your comfort zone in order to land amazing PR opportunities
• Tips on how to communicate with clarity and confidence
• The inspiration behind her new book, Get What You Want

Not only will you learn some hot tips on how to become the best entrepreneurial version of yourself possible, but I know that you’ll walk away loving Julie just as much as I do.

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These words of wisdom have been essential to my growth as a business owner

As an entrepreneur, I’m sure you’ve gotten advice about how to run your business from just about everybody -- your family, your friends, your next-door neighbor, even the random barista at Starbucks that you happened to strike up a conversation with. 

Sometimes it’s good, sometimes it’s bad. And sometimes, you get a piece of advice that’s so significant that it sticks with you for years and years. It pushes you to become a better version of yourself, gives you perspective, and calms your mind. 

There are three pieces of advice I’ve gotten that have had that sort of impact on my life. Yes, just three -- and I’m going to share them with you in this episode. 

And what’s great about this advice is that it doesn’t discriminate. It doesn’t care who you are, or what’s happened in your past -- it’s universal. And while it can apply to anyone in any situation, I’ve found it to be particularly helpful in navigating the unique challenges that come along with being an entrepreneur. 

It’s my hope that these pieces of advice help you as much as they’ve helped me. Enjoy!

Here’s a glance at this episode...

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My step-by-step process for pulling off an online event like a pro

Lights… Camera…. Start video? 

Live events sure look a whole lot different these days than they used to, wouldn’t you say? 

When I first started my entrepreneurial journey 13 years ago, in-person events were really the only way to get your community together in one place at the same time. Today, we have countless options available to connect with our audiences Live, and most of them don’t even require us to leave the house.

Don’t get me wrong, in-person events are great, and are still an excellent option depending on what your goals are -- but there are also many things to consider, which I’ll talk about in this episode. 

What I really want to share with you is how you can pull off a live, virtual event like a pro -- because let me tell you, I have found immense value in connecting with my students in this way -- and not just monetarily. 

But just like a Live in-person event, a Live virtual event takes a good amount of planning and preparation -- and there’s also a lot going on behind the scenes when the camera is rolling that you might not even be aware of.

The good news is, I’ve got my virtual events running like a well-oiled machine, and in this episode, I’m sharing my top tips on how to host one that will blow your customer’s socks off. You’ll learn: 

• The pros and cons of live in-person events and Live virtual events
• How far in advance you should start planning your event
• What to consider when planning your content, and how to create a theme
• How to determine whether you should sell at your event, or simply nurture
• The technology I use to pull my Live virtual events off without a hitch
• Where you can host your virtual event if you don’t want to host at home

Alright, friend. Tune in, take notes, and get ready to rock your virtual stage.

Here’s a glance at this episode...

• [06:15] Let’s talk about Live virtual events versus in-person events. Virtual events have a huge ROI. They have a larger outreach and attendance rate. They are more accessible and lower cost for attendees. More people equals more sales. It's also more cost-effective and great for introverts.
• [11:56] Six key decisions include: When are you having it? What is your theme? How long will it be? Will you be selling? What platform will you use? Where will you host it?
• [12:19] When will you host your event? Get those dates on the calendar. It takes time to plan, organize, and fill up the event.
• [13:50] What will your theme be? Choosing the theme comes down to who's your audience, whether it's a bonus and the season of the event.
• [17:00] Will you be selling or is this a bonus event to nurture your audience or a mix of both? Selling from stage can be seamless, but you have to plan for it.
• [18:48] What platform will you host on? We are using Vimeo for our virtual live events. You always need a backup plan when it comes to using technology. 
• [20:38] Where will you host your virtual event? If you have the space and availability to host it at home, it will save a lot of time and stress. You could also rent an Airbnb or event space.
• [35:36] I challenge you to host a virtual live event this year. It has immense value and strengthens your relationship with your audience. Start working through the six key decisions.

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Ed shares his best mindset tips for achieving happiness and success simultaneously

My guest on this episode is a top business leader, peak performance expert, and global keynote speaker who just happens to be the go-to guy for building happiness and success simultaneously -- and let’s be real, who doesn’t want to do that?! 

His name is Ed Mylett, and if you haven’t heard any of his content before, listen closely because he is someone whom I highly respect in both business and life. 

And here’s the thing about Ed. He’s one of the fastest-growing business personalities in the history of social media, with an uncanny ability to cut through the noise with his straightforward messaging. But Ed isn’t just an influencer who “talks the talk.” He’s a self-made millionaire who has built one of the most prolific financial service businesses the world has ever seen, among many others.

Now, a big part of what’s made Ed such a successful entrepreneur is his mindset. And if you’ve been listening for a while, you know that achieving success in anything takes more than just strategy and tactics -- it takes a bulletproof mindset, too. 

Ed is truly a master of mindset, and in this episode, he shares the habits that have helped make him the entrepreneur that he is today. You’ll learn: 

• The key to managing overwhelm when setting out to achieve life goals
• What a single action thought, or association can do to transform how you feel
• The concept around “One More” and how it can reshape your mindset
• How changing your identity can influence each part of your life
• What anyone can do to triple their time management capacity
• How can asking yourself the right questions can advance the quality of your life
• How repetition can produce serious results 

As you can see, this episode is jam-packed with ways to become the best entrepreneur (and human) that you can be.

Here’s a glance at this episode...

• [11:07] When you think of the power of one more, flip the script. What if the opportunity was taken away from you.?
• [12:22] Self-confidence is the process of keeping the promises you make to yourself. Doing one more can make you superhuman.
• [15:10] Successful people aren't lucky. They just notice the things around them that they are thinking about. 
• [16:31] Overwhelm is trying to process results that are higher than your identity level. You create the emotion because you're starting to exceed your identity.
• [20:03] The trilogy of identity is faith, intention, and association. If you have faith, carry it with you, focus on your intention, and associate yourself with people who are achieving at a higher level. 
• [22:23] Let your mess be your message.
• [37:42] Live your life with intention and realize how precious it really is.

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Here’s how to pull off a sabbatical and make sure you actually enjoy taking it

Have you ever thought about taking a sabbatical? 

When I say sabbatical, I mean taking an extended period of time away from your business or work to travel, pursue your interests, or heck, just relax.

I don’t know about you, but for many years I thought that only people with careers in higher education were “allowed” to take a sabbatical because I’ve never heard about anyone in a typical 9 to 5 jetting off for a month (or more) to do whatever their heart pleases.

That’s why I am beyond grateful to have my own business, which gives me so much – especially the opportunity to create the life I want to live. And guess what? Taking a sabbatical is a part of it. 

Four years ago I made the commitment to take a sabbatical, and this summer I’m actually doing it. I’ll be taking 30 whole days away from my business to relax, spend quality time with friends and family, and completely disconnect. 

Yes, I said it: Completely disconnect. There will be no check-ins, emails, Slack messages, or Asana tasks. I’m going off the grid from my business, and I’ve got my team set up to win.

I know, I know. You’re probably thinking, “But Amy, you’re obsessed with your business. How on Earth can you be confident that everything will run smoothly AND be totally present while you’re away?” 

And that’s what this episode is all about. In it, I’ll share:  

• How far in advance I started planning for my sabbatical
• What I’m doing to make sure I have enough content stockpiled
• The systems I have in place to ensure everything runs on autopilot
• What I’m most nervous about and excited for
• How to approach your boss about taking a sabbatical if you’re in a 9 to 5 job

So if you’ve ever considered taking a little break from your business, tune in to hear exactly what I’m doing to set myself (and my team) up for success.

Here’s a glance at this episode...

• [03:08] I'm taking a sabbatical -- 30 days to rest, recharge, and spend quality time with my friends and family. 
• [08:25] By completely disconnecting from your business for an extended period of time, you can come back with so much more energy, creativity, and innovation.
• [10:30] I am stockpiling videos, media, podcasts, and other content for when I’m out. My team had to get any recording requests to me in advance. 
• [11:22] My executive assistant and I have been mindful of my calendar leading up to the sabbatical. We've also thought about how I'll ease back in when I return.
• [12:58] Taking a sabbatical does take financial resources and planning. You want to have things squared away before you go. 
• [13:59] If you still have a 9 to 5 job, you'll most likely have to get approval from your boss. Explain to them how they will benefit from your time away.
• [15:49] I'm equally excited and nervous about my sabbatical. This will be a challenge for me to fully let go of what’s going on in my business.
• [17:11] I'm excited because I think I'll come back even better. I'll be recharged and ready to go. 
• [20:36] It was important to spend my sabbatical somewhere other than my home because I don't trust myself to not text my team or get involved in the business.
• [22:56] Take out your journal and write down where you want to go, and then DM me @AmyPorterfield on Instagram and let me know.

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How you use your strengths and weaknesses to your advantage

An Enneagram is much more than just a funny word. 

It’s a system of personality typing that identifies nine types of people and how they relate to one another and the world. It’s not just a powerful tool for personal growth, but also a great resource for transforming relationships in your personal and professional lives.

You’ve probably heard me talk about Enneagrams on this podcast before because I love this tool SO MUCH. Understanding my own personality -- including my strengths and weaknesses -- as well as how I relate to others has helped me enormously in my business, from hiring the right people to improving my leadership skills. 

That’s why I’m so excited to have Ian Morgan Cron on the show. He’s the real deal when it comes to Enneagrams and a pioneer in the modern Enneagram movement. In this eye-opening episode, we discuss: 

• What the Enneagram is and how you can use it to transform your life 
• The nine different Enneagram personalities
• How to utilize your strengths as a leader based on your personality type
• What your Enneagram results tell you about how to set up and run your business
• If your Enneagram results indicate if you’ll be successful as an entrepreneur 

I promise you that this conversation will leave you with a much better understanding of yourself as a leader, and ways that you can hone in on your specific strengths to build a stronger business.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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What’s the point of working your life away? Instead, let’s do less and make more. If you’re a new business owner or are ramping up to launch your business soon, I would hedge a bet that you have some ideas about what it takes to become incredibly successful. In fact, you’re probably thinking that in order to make the kind of money that you want and stay ahead of the game, you’ll need to be working constantly.

But what I’m about to tell you will most likely surprise you, because it goes against what we hear from many entrepreneurs who are in the public eye, and most conventional wisdom.

Ready for it? 

Lean in a little closer…

You do not need to work your life away to be incredibly profitable in your online business.

I wish I would’ve realized this much earlier because now that I’m 13 years into it, I know that the best entrepreneurs value their downtime away from their business. 

Honestly, I have a little guilt about how much time I spent working when I was ramping up, and in retrospect, I know I could have done even better if I would have allowed for a little bit of rest in my life. 

I know, I know… you’re probably thinking that there’s no way you’ll be able to achieve what you want unless you’re constantly grinding. And that may be true for the first couple of years when you’re just getting started, but once you’ve gotten into a good groove and are making money, you’ve got to ask yourself, what am I doing this for? 

These days I am all about creating a life and business on my terms, and if you’ve been tuning in for a while, you know that last year I transitioned my team to a 4-day workweek. And guess what? We are still meeting our goals, and I’m still able to have a multi-million dollar business. In letting go of my ‘hustle hard’ mentality, I’ve gained so much more than I ever could have imagined -- and I know you will too. 

So if you feel like you’re burning the candle at both ends, tune in to this episode for some peace of mind, and to hear firsthand how I’ve created a successful business without sacrificing what’s most important.

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The step-by-step playbook I used to nearly double my podcast downloads

If you’ve listened to Online Marketing Made Easy for a while, you know that a) it’s been a true labor of love, and b) a) it’s come a loooooong way since I first started it nine years ago.

It’s taken a lot of hard work and late nights burning the midnight oil to become what it is today -- and it's all paid off because we recently hit a MAJOR milestone -- 1 million downloads in a single month. That’s almost DOUBLE the downloads from the previous month! I’m beyond proud of my team, and so incredibly grateful for our listeners! 

But like anything, achieving this goal took a willingness to try something that we’ve never done before, and as always, a little bit of trial and error. Luckily, our perfect storm of strategies worked like a charm, and I am so excited to share them with you in this episode. 

Whether you have a podcast now or are looking to start one soon, this episode will give you a step-by-step playbook on how to increase your downloads in a really big way. 

I share the exact steps of what I did -- not only covering the strategies themselves but everything from the software we used, to where we placed ads -- so grab a pen and paper because you’re definitely going to want to take notes.

Here’s a glance at this episode...

• [07:57] In December of 2021, we went from being just shy of 600,000 downloads to over one million in January. 
• [08:42] Strategy #1: We created a quiz that made a curated playlist for listeners. We used Interact to make the quiz, created a landing page for the quiz, and directed listeners to podcasts that would best help them using a PDF. 
• [14:14] Strategy #2: We did two types of ads during our promo week. 
• [17:32] Strategy #3: We used Instagram Live for Coffee and Coaching. During the live coaching, I was plugging the quiz. 
• [20:53] Strategy #4: We were strategic about our promo email sequence – making sure to keep our subscribers engaged. 
• [22:49] Strategy #6: We drove visitors from our website to our promo using a pop-up box and a sky bar banner.
• [25:06] Strategy #7: We got scrappy and sent out an email to our students and asked them to help us reach that 1 million mark. If you are a student who helped, I greatly appreciate it!
• [28:37] Strategy #8: Be super intentional about what episode or episodes you release during your promo week. We wanted a big-name guest and that was my friend Brendon Burchard.
• [35:30] Action items: Pull out your calendar and select a few dates that would be good for a promo like this!

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This strategy has been used for centuries by the most brilliant minds in business

In a world where most people play the short game, playing the long game offers a big advantage because it ensures your success as an entrepreneur for your entire career. 

If you ask me, that sounds pretty great. So, why doesn’t everybody do it?

The reason why so many entrepreneurs forgo playing the long game (or completely fail at it) is because it’s not exactly easy to do. It takes patience, hard work, and the right mindset in order to master it. Plus, it requires long-term consistency and dedication, which -- let’s face it -- doesn’t sound very exciting, and it’s certainly not sexy. 

But I’m here to tell you that it works. This has been one of the keys to my own success in business, despite the fact that it doesn’t come naturally to me. 

Yes, friend, I’m not ashamed to admit that sometimes I get distracted by shiny short-term outcomes, and let my emotions get the best of me when challenges arise or when I feel the overwhelming pressure to stay ahead of the curve.

That’s why I constantly remind myself that there’s a reason why it’s said that success is a marathon, not a sprint. It’s because the long game is a time-tested strategy that has been used for centuries by the most brilliant minds in business.

In this episode, I not only share how playing the long game can help you get ahead in business, but the mindset you need in order to play the game correctly.

You’ll hear:

• What to tell yourself when you want to give up completely
• How to use your failures to help push you forward
• Why setting long-term goals is key, and can help you win the game
• Examples of how the long game has gotten me through challenges in my business

Alright, friend. I hope that you enjoy this episode, and after listening to it, you’ll be in-it-to-win-it, for the long haul.

Here’s a glance at this episode...

• [05:45] Playing the long game is all about your mindset, especially when things don't work out the way that you want them to. 
• [11:32] If you're playing the long game, then a failure should just be your opportunity to fix something or make it better. 
• [12:31] Don't be afraid to set audacious long-term goals. With a 3-year plan, you will show up differently versus a 6-month plan. 
• [14:21] Sometimes it takes a while to achieve the benchmarks and goals that you set for your business. It might be much longer than you thought it would take.
• [18:13] You launch, you learn, you tweak, and then you repeat. This is a formula for success!
• [19:58] You are no longer allowed to have that conversation in your head that you're going to give up or jump ship!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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The co-founder of Olea & Fig shares how she generated $200K in digital course revenue in less than 2 years

There is, quite literally, nothing that brings me greater joy than to see my students become incredibly successful. It’s what drives me to keep creating, teaching, and pushing myself to be the best version of myself that I can be.

And that’s why I’m so excited to share this student success story with you. In this episode I’m chatting with one of my students, Annie Chang of Olea and Fig -- an online business that helps women solopreneurs become the “go-to” in their markets by attracting the right customers online.

Annie and her business partner and sister, Terrie, used what they learned in Digital Course Academy to create a thriving online business that works for them. Not only did they generate $200,000 in revenue from their digital course after only two years of being in business, but Annie was even able to take an eight-month maternity leave.

Yes, friend -- you read that correctly. Eight months. If that’s not the definition of a flexible (and ideal) work environment, then I don’t know what is. 

The thing is, they set up their business in a way that all comes back to listening to their audience. And if you’ve been tuning in to this podcast for a while, you know that tapping into your audience’s wants and needs is crucial to having a successful online business. 

In this episode, Annie shares:

•  How they launched their core program with two completely different offers
•  When they knew it was time to add a membership program to their business
•  Their most successful strategy for selling during live launches
•  How to run an automated challenge and keep the engagement up
•  Ways to serve two audiences with the same program

This was a super fun and informative conversation, and it’s my hope that Annie and Terrie’s story will give you a little peek at what’s possible.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

There’s a reason it’s said that investing in yourself is the best investment you can make

Newsflash: As your business grows, you need to grow too. 

You’re probably thinking, “Well, duh, Amy -- that’s obvious.” And I agree, it is. But the thing is, all-too-many entrepreneurs completely neglect their own growth and development as their business grows.

It’s super easy to do, and believe me, I can relate. You’re so focused and invested in making your business the very best it can be, that you forget about the person behind the scenes, in the trenches, doing all the hard work: Yourself.

You, my friend, are the force behind your business’ success. By giving it everything you’ve got (and more), it’s easy to be left feeling a bit drained and uninspired, which is not a great state to be in if you want to continue achieving. So that’s why it’s crucially important to invest in yourself, so you continue to grow right along with your thriving business.

It doesn’t need to be anything major, friend -- and as you’ll see, what I do in order to continue growing is very simple. Think about it like a little tune-up. Every once in a while, you have to take a pause, check yourself, and take a little time to ensure that you’re running on all cylinders. 

Believe me, after listening to this episode, you’ll understand why it’s said that the best investment you can make is in yourself.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Newsflash: When your email list grows, so does your business

I get asked about list building allllll. the. time. And when I say all the time, I mean in my DMs, in my Lives, on social media -- everywhere! 

It’s not that list building is particularly sexy or the latest and greatest thing in digital marketing. It’s such a hot topic because when your email list grows, your business grows right along with it -- a plain and simple truth that I would probably get tattooed on my body, if I were a tattoo person.

I’ve learned a ton about list building over the past 13 years of being an online entrepreneur, and it’s been a crucial part of my success in business. In this episode, I answer the six questions I get asked about the most when it comes to list building -- so I can help you get started on the right foot and avoid the lessons that I had to learn the hard way.

So whether you’re just getting started with your online business or a seasoned vet, grab a pen and paper because you’re going to want to take notes on this one.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Learn actionable strategies for boosting your self-confidence

We all know that person who can walk into a room and totally own it without even having to speak a word. I won’t lie -- every time I see that person, I’m a little bit envious of their natural confidence.

You’re probably thinking, “But Amy, you’re out there in front of the world! You are a confident person!” And I’m here to tell you that even though it seems like I’ve been blessed by the confidence Gods, it’s taken a lot of hard work. I’ve had to make confidence a practice, just like everything else that I want to succeed in.

But here’s the thing. Even if you’re not a confident person right now, you 100% can be, and my dear friend -- Lisa Bilyeu -- co-founder of Quest Nutrition and author of Radical Confidence, is here to talk about how to do just that. 

In this episode, Lisa shares:

• How to deal with your weak spots and reframe your negative voice
• A step-by-step practice for identifying self-sabotage and how to break the pattern
• Tangible ways that you can boost your confidence
• How to change how you experience failure

Because let’s be real here. When it comes to growing a business, confidence is essential. It fuels your ability to take action, stretch your limits, overcome fear, and most importantly -- know that you can win the game.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

What I do to turn jealous thoughts into something productive

Raise your hand if you’ve ever had a jealousy hangover. You know, the lingering envy you have after seeing another entrepreneur achieve something that you want in your own business. 

I’ll be the first to admit, I’ve had a jealousy hangover or two and as you’d expect, they’re no fun. But instead of letting these unsettled feelings get the best of me (which I’m 100% guilty of doing in the past), I use them to my advantage. 

Yes, friend -- I have a few tricks up my sleeve that I use every single time I start comparing myself to other entrepreneurs. They not only help me steer clear of the dreaded jealousy hangover, but they also get me closer to focusing and achieving what I want. In this episode, I share: 

• The exact questions I ask myself when I start comparing myself to others 
• How to pinpoint where your jealousy comes from
• Ways to use feelings of envy in a productive way 
• What I do to turn resentment of other entrepreneurs into excitement for them and motivation for myself

By shifting the way you think about other entrepreneurs’ success, I promise you’ll find that it brings you closer to achieving everything you’ve ever wanted and more.

Here’s a glance at this episode...

• [04:00] If you're feeling jealous or envious of another online business owner, ask yourself what they have that you want. What do they have that I want? You could use these envious feelings in a more productive way.
• [06:22] Get clear on your why, and you might uncover something that you hadn't even thought of. Then ask why I want that. This can give you clarity.
• [08:27] If you really work on your insecurities the next time you feel jealousy, it will be easier to cheer that person on and think I want that too.
• [10:15] The next time you feel bad, jealous, or envious toward another entrepreneur, just stop and notice it. It's okay to feel those feelings. Then you can turn that jealousy into something productive. Write down that thought in your phone or your journal.
• [11:03] What are you jealous about? What did they have that I wanted? Why do I want that? What will it bring me? How will it make me feel? What are some small steps I can take to get there? Take action on those steps!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Learn my tried and true process for shooting like a pro each and every time

You’ve laid out your course modules and lessons. You’ve written your scripts. You’ve listened to your pump-up song on full blast, and you’re ready to record your course videos. There’s only one minor problem -- you have absolutely no idea where to start, and what to do.

Good news, my sweet friend. I’m going to tell you exactly what I do to create high-quality videos that look professional and don’t break the bank. 

My process for recording my course videos runs like a well-oiled machine. I don’t say that to brag, friend – believe me, it’s taken a lot of trial and error over the years to nail it down. And thanks to the many learning lessons I’ve had along the way, I now have a tried and true process for hitting the record button like a pro.

I am so excited to share this process with you because I know it is going to save you a ton of time, and also a ton of money. Tune in to hear my tricks of the trade, including: 

• The system I use to plan and organize my time and assets
• How to select your outfits and shoot location
• Where to find an inexpensive videographer and editor 
• The tools I swear by to record my course videos

After you listen to this episode, you’ll be shooting your course videos like a pro -- and I for one, can’t wait to see them.

Here’s a glance at this episode...

• [02:54] I recently recorded all of the training videos for my List Builders Society course and realized I would have paid for a high-quality video creation process when I was first getting started. 
• [05:55] You must first organize your schedule and assets. Give yourself plenty of time to plan everything out. 
• [07:14] You can write out your script and use a teleprompter or use bullet points to guide you. Create a filming schedule once you know your modules.
• [07:48] I have my outfits for each video planned along with the video, link to the script, and filming notes listed out in three columns in a Google doc. 
• [11:02] Call in support and tell your family and loved ones that you need quiet time without any distractions. 
• [12:15] Plan your outfits for direct-to-camera shots so you don’t scramble to find one at the last minute. Select one outfit per module to mix it up. 
• [14:50] Shoot at your house if it's an option. Recording at home makes things easier, allows you to be relaxed, and saves money. 
• [17:59] Early on, it's probably best to forgo a videographer, but it is helpful to hire someone knowledgeable to set up your studio.
• [23:05] Lighting is important for direct-to-camera videos, so plan for it in advance. You might be able to find a student to help you, or an inexpensive lighting kit. 
• [25:48] Account for editing time. You can record all scenes by yourself, but it saves valuable time and energy to hire someone to edit your videos.
• [29:44] I use bullet points for live videos, and a script and teleprompter for recorded videos. I like PromptSmart, BIGVU, and Ecamm.
• [34:18] Action item: Use this guide to plan your next video shoot.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

If you’re ready to grow personally and professionally, try this simple practice

If you’ve been with me a while, you know that I am a huge fan of journaling. Without a doubt, this super simple practice has helped me calm my busy mind, foster my creativity, and stay organized. It has brought so much to my personal and professional life that I can’t even imagine what things would be like if I didn’t do it every day. 

But here’s the thing -- journaling, just like anything, is a practice. You’ve got to commit to it, and you also need to understand that it can take a bit of time to get into a good groove. I can’t tell you how many times I’ve sat down with every intention of getting all of my thoughts out, only to stare at a blank page for what feels like hours. 

Thanks to the help of some of my mentors and coaches, I’ve got this whole journaling thing down. In this episode, I share exactly what I do to set myself up for success, tame any negative thoughts that come up while I’m writing, and make sure I get the most out of this powerful practice.

Tune in to hear: 

• How I set up my daily journaling routine, and why I set it up this way
• Questions and prompts to ask yourself when you’re not sure what to write about
• How to normalize judgemental thoughts you might have when writing 
• Ways to neutralize your language when you’re letting it all out
• What to do if you find negative thoughts spiraling out of control while journaling

By the time you’re done listening to this episode, you’ll have a whole new approach to journaling -- one that helps you be more productive, positive, and kinder to yourself.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

If you’re looking to scale your business, memberships may be right for you

If you have a business that you’re looking to scale, are looking for a way to further support your students, or if you’ve ever thought about adding a membership, this episode is for you. 

Stu McLaren joins me for a chat about all-things memberships -- how to determine if it’s the right model for your business, why they’re exploding in popularity, and how they've changed over the past couple of years.

And believe me – there is, quite literally, no better person to advise you when it comes to this sort of thing. For the past 12 years, Stu has worked intimately with tens of thousands of authors, speakers, coaches, consultants and business owners to transform what they know and love into recurring revenue through membership sites.

Tune in to learn: 

• How to determine what kind of membership is best for your business
• The recent changes memberships have faced and what that means for you
• Why memberships are more important now than ever before
• What types of businesses work best with the membership model

Happy listening!

Here’s a glance at this episode...

• [05:26] Stu created a membership in 2008, because he wanted to grow his business it allowed him to scale his business without demanding a ton of time or energy. 
• [09:08] There are four different types of memberships including product-based, service-based, knowledge-based, and community-based memberships. 
• [25:57] Creating a positive experience in the first 30 days can triple the lifetime membership time. Take a close look at your onboarding methods.
• [30:29] It's important to understand the lifeline of a membership and change marketing strategies as it grows. 
• [32:35] Teaching people your passion is a great use of a membership site. Don't overlook the gifts you have. You could create a business around your skill sets. 
• [35:48] If starting out, look at a knowledge-based membership. You can design your business however you want.
• [39:42] Stu is hosting a Live Workshop that will assess if your market is a good fit for a membership site and more! It's live and free.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

If you’re overwhelmed in your business – you’re not alone, these exercises can help.

I absolutely love being an entrepreneur. I love the variety, the challenge of it, the people I get to learn from, and most importantly, the people I have the honor of teaching. I’m also incredibly grateful for the fact that I get to wake up every morning and do something that lights me up.

Being an entrepreneur is a lot at times -- and I’m sure you can relate. I won’t lie -- I’m going through a time where I feel like the weight of the world (and my business) is on my shoulders. I have a hundred plates spinning in the air, and at any given moment, one could drop.

Luckily, I have a few grounding tools and exercises in my arsenal to help redirect my overwhelm, and come back to planet Earth when I start to lose my footing. Over the years, I’ve found that these little tricks have helped me get through even the toughest of times -- and I’m sharing them in this episode. You’ll learn:

• What I tell myself to quiet my mind when things are stressful
• The strategy I use to pull myself out of busy business overwhelm
• The two things I’ve incorporated into my daily routine to keep me grounded
• Why being with yourself, and others, is the key to overcoming difficult times

So if you’re feeling the stress of doing a million different things and wearing a million different hats, tune in and take notes!

Here’s a glance at this episode...

• [04:34] When things get tough, I remind myself that I'm in a season and this too shall pass. It helps me rein in negative thoughts and have a much better mindset.
• [06:05] You’ve got to be grateful for both the good and the bad. There's ebbs, and there's flows with everything in life.
• [07:01] I have to strategically think about how to get through the tough times when things are overwhelming. One thing I do is call on friends and leaders in the industry and ask questions.
• [08:27] I meditate for 10 minutes a day using the Calm app. I've made it a goal to be consistent on Monday through Friday. I also do breathing exercises. 
• [12:07] When I have too many plates spinning in the air, I have to be honest with myself. I can't be afraid to ask for support from my team and delegate when I need to. It also helps having a VA.
• [14:00] There's no shame in putting off a few items on your calendar. Time moves quickly, and it will be here like that. Give yourself room to breathe.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why your income potential has everything to do with your mindset

Question for you, friend. When you first started your business, what made you most excited? Let me guess -- building something incredible, having the opportunity to help others and give back, and being your own boss topped the list.

And while I’m sure making a ton of money was also on that list, I’d hedge a bet that creating budgets was not. 

I can’t say I know too many online marketing entrepreneurs that get excited about the money management aspect of creating wealth -- because let’s be real, it can be intimidating and very tricky, especially when you have no idea where to start. 

But here’s the thing. It’s incredibly important, and proper management of your money can make or break your business. 

That’s why I’m so excited for you to listen to this episode, where I chat with Anthony O’Neal -- a number one national bestselling author, speaker, financial expert, and host of the popular YouTube series and The Table Podcast with Anthony O’Neal.

What’s great about Anthony is that he’s able to explain things in a way that is super relatable and easy to understand for those of us (ahem, yours truly) that don’t particularly enjoy putting together budgets and spreadsheets. 

In this episode, we answer those questions that most business owners have when they’re getting started, like: 

• How do you budget when your monthly income varies?
• How do you set revenue goals that are in alignment with your business goals? 
• When should you start paying yourself, and how much?
• What happens when you don’t meet your revenue goals? 

Plus, Anthony shares how changing your mindset around money serves as the foundation for creating financial growth and freedom, plus simple tips on how to put it into practice.

Here’s a glance at this episode...

• [06:30] Anthony knew nothing about finances and racked up tons of college debt. He decided that he needed to change his decisions in order to change his future. Dave Ramsey helped him change his mindset around money, and learn how to have a debt-free true ownership life.
• [11:00] If you’re first starting out in business, create vision of where you're going with your money that’s based on your last quarter. Your budget should be based off of the bare minimum that you'll be bringing in.
• [13:40] It’s important to have a budget for your personal life and a budget for your business life. 
• [21:10] You should not feel guilty for having money. It's a blessing to be blessed. 
• [27:03] If you want to meet your revenue goals, shift your money mindset. Go deeper into your ‘why.’ What are you actually trying to do? Does your ‘why’ make you cry (in a good way)?
• [36:51] Everyone eventually needs a financial advisor. As your income grows, your need for wisdom grows. Grow with someone who can properly advise you. 
• [42:41] The best piece of money advice that Anthony has received is that for every dollar brought in, give God ten cents. This is about being generous and a good steward of money.

Click here to listen!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Failure to launch is not the end of the world, it’s an opportunity to do better

Say this out loud: 

Failed launches happen, and it's ok when they do.

Say it again, and this time, actually believe it! 

It’s true, friend -- failed launches are simply a part of being a digital marketer, and you’ve just got to accept it. It doesn’t matter if you are the most successful course creator on this planet or just getting started -- they happen to everyone, including me. 

Over the years I’ve done dozens of launches, and one thing I’ve learned is that the bad launch fairy does not discriminate. She will literally take the launch that you spent the most time on -- the one that you were certain would be a smashing success -- and turn it into a complete flop with a poof of her wand, leaving you disheartened and totally confused. 

Well, that’s what it can seem like anyways -- and if you’ve ever had a launch that didn’t go as well as you expected, I’m sure you can relate! 

The question is, how do you move on from that failed launch and make sure that the next one blows it out of the park? #Spoileralert, it has everything to do with your mindset. And as hard as it can be to pull yourself up from your bootstraps and march onward, you’ve just got to do it.

In this episode, you’ll hear:

• The mindset I embrace to move on from disappointing launches 
• What I discuss in my team debrief meetings after a launch doesn’t go as planned
• Ways you can learn from your failed launch and go on to create something 10x better

Are you ready? Let’s get started.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Since 2020, we’ve seen the world change and shift multiple times. And as an entrepreneur, there’s nothing we can do but hold on and try to adjust to the changing times the best we can.

I think we can all agree that staying flexible and fluid isn’t always easy… especially when you’re trying to plan the future of your business.

We may not always get the answers we want or the direction we’re hoping for, but we can lean into other entrepreneurs and experts to help direct us and support us in making the best decisions we can with the information we have.

In this bonus episode, I brought on Phillip Stutts because he’s sharing an important message that affects us as entrepreneurs right now. I wanted to get this information into your hands as quickly as possible so you can pivot and adjust accordingly as we head into Q2 of 2022.

My guest, Phillip, comes from the cutthroat world of political marketing. He has over 2 decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,433 election victories, including 3 U.S. Presidential victories.

Phillip is also the founder and CEO of Win BIG Media (a corporate marketing agency) and Founder/Executive Chairman of Go BIG Media (a political marketing ad firm).

In this interview, you’ll hear Phillip and I discuss:

• What’s happening to brand loyalty
• The three types of consumer personality types and why we should be paying attention to these
• Why you may want to reconsider where you’re spending your ad spend – including if Facebook advertising is best for your business

And so much more. I hope you’re fully present for this conversation and take what you learn and adjust your business, goals, and budgets as we continue into 2022.

Learn how to launch and grow your podcast from the best in the industry.

If you’ve been listening to Online Marketing Made Easy for a while, you know that one of the questions I always ask my guests is, “What would you do if you had to start your business all over again? What would you focus on first?”

And for me, answering that question is super easy. Without a shadow of a doubt, I would start a podcast from day one. Yes, friend, it’s true. Online Marketing Made Easy has brought so much more to my business than I ever thought possible, and it’s also been such a great creative outlet for me. 

Not only does a podcast help you develop a presence for your brand and directly connect with your target audience, but you can also make great money in the process. My team and I just recently had our first 1 million downloads month, and I could not be more proud. It’s taken a lot of hard work, changing directions, and trying out new things -- but it’s been well worth the effort. 

So in the spirit of all-things podcast, I thought I’d invite Jenna Kutcher, the host of the Goal Digger podcast, on to the show to share a few words of wisdom. Jenna is the crème de la crème of podcasters and content creators, so I know you’ll be just as excited as I was to hear what she has to say.

In this interview, you’ll hear Jenna and I discuss:

• How to set realistic production and metrics goals
• Tips on how to monetize your podcast and when to start
• When is “too late” to create and launch a podcast
• The pros and cons of being part of a podcast network

Do you have your listening ears on? Good -- because if you’ve ever considered starting a podcast, you definitely want to listen closely.

Here’s a glance at this episode...

• [08:05] The key to a successful podcast is to find a way to produce content sustainably. Have systems in place that allow you to show up and keep running.
• [10:45] Don't let things that don't matter hold you up. Find out what you are doing and why. A podcast can be a top of funnel, establish you as an expert, or become an interview opportunity. Get clear on your goal. 
• [12:41] Set a goal for your podcast. Could it be a list builder, a way to establish credibility, or a means to pivot your business? Your results will depend on what that goal is.
• [16:52] Monetize from day one. People will continue to go back to early episodes. You could use it as a list builder or an affiliate play. 
• [20:53] It's not too late to start a podcast. No one will approach it like you will. Listeners listen to multiple shows.
• [26:14] Subscriptions or paid models are becoming popular. Jenna likes the idea of creating value for free and giving away content. 
• [34:54] Jenna loves that people are inviting her voice into their lives. Podcasts are a reference library to so many different topics. If the host isn't an expert, they can bring an expert in.
• [38:29] Jenna has a free masterclass on how to podcast. It shares all the beginning information, so there's no second-guessing.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Remember these when your thoughts get in the way of your success

There are four mantras that I keep coming back to time and time again. They are, quite literally, the words that guide my life, both at home and in my business.

How many times have you felt uncertain or anxious about something and that feeling starts to consume you? As high achievers we put SO.MUCH.PRESSURE on ourselves to succeed, that if we don’t manage our own thoughts, they have the potential to get out of control. 

Believe me, I am a serious offender when it comes to getting stuck in my own head, and that’s why whenever I find myself getting to that place, I take a deep breath and remember these four things.

These mantras have gotten me through many “firsts” — including my first course launch, my first big move across the country, and also my first book, which you’ll hear more about in this episode. 

Not only that, but they have helped me a ton when it comes to understanding -- and accepting -- that things don’t always happen on my timeline, no matter how much I want them to. 

So grab your beverage of choice and a journal or notepad, because you’re going to want to write these down so you can treat yourself to them whenever your thoughts start to get in the way of your own success. 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

In a world of automation, personal connection is what our clients were really craving.

I am beyond excited for you to listen to this episode because this sales strategy is going to blow your socks off. I recently used this strategy for the first time, and let me tell you, my entire team was floored at not only how many sales we got, but how much richer it made our launch.

But here’s the thing -- it’s not fancy, it’s not complicated, and considering that we are all in the world of digital marketing, it might surprise you to hear that the success of this sales strategy had everything to do with human interaction. 

Yes, my friend! Call me old school, but there is tremendous value in personal connection with other people that gets lost in this brave new world of automation. And considering we’re just now emerging from a pandemic that has drastically limited our ability to interact with others, that ‘human touch’ is needed much more now than ever.

Now, I’m not making a dig on digital, because it’s what pays my bills and it’s what allows me to help so many online business owners around the world. But let’s be real -- one-on-one interaction with another person allows us as marketers to appeal to their most basic instincts as buyers. Such as…

1. What are their pain points? 
2. What are their fears? 
3. What do they not only want, but what do they need?

This is the first time in my 13 years of entrepreneurship that I’ve used this strategy, and it absolutely crushed the goals that my team and I set up front. And here’s the good news: It’s super easy to replicate, and I’m going to share how to do it step-by-step. 

In this episode, you’ll learn: 

• What a live concierge team is, and how they can help you convert customers
• How to put together a concierge team, even if you don’t have any team members
• The tools and technology you need to set your concierge team up for success
• Goals and metrics you should measure 
• What I plan to do differently after implementing this strategy for the first time

Are you ready? Let’s dive in.

Here’s a glance at this episode...

• [04:14] We create a concierge team that helped potential students understand whether the course was right for them or not. 
• [06:58] Consider adding something like this to your own launch strategy. Especially if you have a program that's $500 or more. You can use this strategy even if you don't have a team.
• [11:20] Use the tools that work best for you. We used Calendly, Zoom, and created email tags for people interested in our calls. 
• [28:51] Set goals for your concierge team. You may want to consider tracking sales and offer a prize for milestones and high conversions. 
• [32:57] Here are a few important lessons we learned: 1. Have your team block their time. 2. Allow flexibility with a range of times. 3. Make a schedule for your team to provide coverage throughout the day. 4. Have concierge meetings before the cart opens. 5. Create a simple URL page to promote the team.
• [37:35] Action items: Write a list of people who love to connect and are willing to promote your program. Put together resources for them. Set goals. Have fun!

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