The Amy Porterfield Show

Listen to Two Weeks Notice; Chapter 2: Unbossing: How To Give Your Notice

Picture this: 

It’s a Sunday night. You’ve just enjoyed dinner, and now it’s time to relax and unwind with a glass of red and a true crime documentary on the couch. 

But just as you sit down, snuggle up with a blanket and reach for the tv remote, it hits you. You know what I’m talking about. 

The Sunday Scaries. 

AKA, that queasy feeling you get in the pit of your stomach that shows up like clockwork because you’re dreading the work week ahead.

I won’t lie, when I was working a 9 to 5 job, I got this feeling almost every week – and it was not enjoyable. I dreamt of a life where I was excited by my work and one where I wasn’t beholden to someone else’s time. 

More than anything in the world, I wanted freedom.

If you can relate to this at all -- and know deep in your soul that you are meant to be your own boss (and live a life where the Sunday Scaries are not even a thing) -- then this episode is for you. 

Because in it, I give you a sneak peek of Chapter 2 from my book, Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World, which is called “Unbossing: How To Give Your Notice” – and guess what? You’re going to hear the exact steps you can take to start moving toward the entrepreneurial life of your dreams. 

It’s also full chock-full of lessons I’ve learned over the years and stories from myself and my students. 

So pop in those earbuds, and get ready to be inspired.

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Create more fun (and be more intentional) in the coming year by asking yourself these questions 

Journaling is a practice that has elevated my life -- and my business -- in ways that words simply can’t do justice. 

On the most basic level, it helps me organize my thoughts, be more creative, and calm my racing mind, which is invaluable as an entrepreneur.

If you’ve been with me for a while, you know that I’ve made journaling a part of my daily practice. But it’s also something that I carve out a little extra time for towards the end of each year. 

By reflecting back on the past and then looking forward with intention, I start the new year with a fresh perspective -- and most of all – excited for what’s ahead. 

In this episode, I share some of my favorite journal prompts that will help you get laser focused on what you want to make happen in the new year, and most importantly, how you can create more fun in the process.

So grab a warm and toasty beverage of your choice, pop open your journal, and get ready for some reflection and intention as you plan for the year ahead.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

A sneak peek into my List Builders Society Monthly Q&A

The number one thing that stops people in their tracks when it comes to growing their business is that they don’t have an email list. 

If I could shout this from the rooftops, I would – because it’s that important. 

But the thing is, trying to figure out what your audience wants, and getting to know them intimately overnight just doesn’t automatically happen -- so when it comes to growing your email list, there are usually a lot of questions.  

And that’s why I’m so excited for you to listen to this episode -- because you are getting full access to one of my List Builders Society Monthly Q&A’s, which you guessed it -- is all about list building. 

Let me just tell you, these questions from my students are good -- and there are probably some asked in this Q&A that haven’t even crossed your mind.

So if you want to ramp up your list-building game, then pull up a Google Doc and get ready to take some notes because this episode is chock-full of tangible strategies you can implement right now to start growing your email list, and your business. 

Here’s a glance at this episode...

• [02:59] One of the most important assets you can create in your business is an email list. 
• [06:52] If you're struggling with growing your list, ask: Are you meeting them where they are? Are you getting your lead magnet in front of your ICA enough?  
• [10:44] Question: Where should I host my lead magnet videos? 
• [11:42] Question: How many #1 welcome emails do I need? 
• [13:04] Question: Should I hold back content to get people to subscribe? 
• [18:32] Question: Should I do more than sending a weekly email? 
• [20:08] Question: What’st the best free way to deliver lead magnet? 
• [24:49] Question: Should I have more than one lead magnet? 
• [34:53] Question: Should I start with a digital course or a membership? 
• [41:59] Question: Can I build my email list in only a month? 
• [45:56] Question: How specific should my ICA be? 
• [54:10] Question: How can I re-engage my podcast audience?
• [55:51] Question: How do I rebrand my Facebook group?
• [57:59] Question: What are your tips for getting a better conversion rate?

Head here to grab the list-building masterclass & goodies!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Don’t let your task list get the best of you -- give yourself some space, and some grace

Have you ever been so in the weeds with your task list that you don’t even know where to start? 

I know I have, and let’s be honest -- watching your Asana tasks grow in real-time certainly isn’t a good feeling. 

In fact, I recently had an experience where I became so overwhelmed by what I had on my plate, and had to ask my team for additional time on things that were already overdue. 

As the captain of the ship, I won’t lie – I felt kind of bad about it. Like I was almost letting my team down for not getting them the deliverables they needed, when they needed them. 

I had to take a step back, look at the situation from a 30,000 foot view, and realize that my task list does not own me. 

And here’s the thing. Checking off those Asana tasks, as great as that would have made me feel, is not nearly as important as prioritizing my own mental health. I needed a little breather, and you know what? That’s 100% ok.

So if you’re feeling like your task list is getting the best of you, tune in to this episode to hear how I give myself space, and grace, in super-busy times.

I can assure you, by taking that little extra time for yourself when you need it, your work (and how you show up as a leader) will be that much better.

Enjoy!

Here’s a glance at this episode...

• [03:52] I was exhausted from my launch and didn't want to do the three hours of podcasts that I had scheduled. 
• [06:05] The work I do is important, but it's not life or death. We can make pivots and reschedule. 
• [07:04] If my team sees me saying that I need more space and moving things around, then they know that they can do that too. 
• [08:40] Using a time management tool like Asana, we can see what is planned and move things around if needed. 
• [10:19] Strength sometimes means showing up and being vulnerable. I know if I take a little extra time, my work will be so much better.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Take an approach to business that partners with your heart, body, and soul, instead of adding to your task list

Did you know that 92% of small business owners have experienced mental health struggles over the past two years? 

Between recovering from the pandemic and the constant pressure of hustle culture, entrepreneurs all over the world are prone -- more than ever -- to burnout and depression. 

I’ll be honest, there have been plenty of times throughout my entrepreneurial journey that I’ve felt totally depleted.

And although it’s so tempting just to get back on the horse and keep grinding through those tough times, it’s so very important to take a pause. 

Give yourself the time and space that you need, and then move forward -- because if left unaddressed, burnout can lead to some pretty serious mental health issues.

That’s why I wanted to have my dear friend Mary Hyatt on the show. Mary is a holistic mindset coach who helps entrepreneurs create a life and business that lights them up from the inside, and doesn’t burn them out.

She’s coached some of the top female entrepreneurs, C-Suite executives, and business owners in the country, and also has built a 7-figure business -- one that she operates from a place of grace and ease. 

In this episode, Mary will share: 

• How to get back into alignment with your most authentic self (and your business) when you’re burnt out
• Why tapping into the language of the body is so important when making stressful decisions
• How living in true soul alignment can make a drastic impact on your business
• What you can do to have a life, and business that feels good

This is a really great listen – so if you’re interested in learning a holistic, action-oriented approach to overcoming your burnout, then pop in your earbuds and tune in!

Here’s a glance at this episode...

• [07:27] Mary helps women get back in touch with their emotions, body, and own internal wisdom to design a life and business they love.
• [09:54] Being in alignment is having structural integrity with the most true parts of who you are. 
• [14:19] The first step is radical honesty or admitting that you're feeling deprived in some area of your life or business. 
• [18:40] A coach can help you say "what if" when leaving a situation that isn't working. 
• [20:23] Our physical bodies are a compass that helps us orient back to wholeness. Our bodies hold 80% of the wisdom available to us. 
• [27:29] We all have an amazing source of wisdom and have the answers inside of ourselves. 
• [29:52] Embodiment work recognizing that we have other bodies like physical, emotional, and a connection to something higher than ourselves. 
• [32:20] Four factors of aligned action include your energetic capacity, your emotional capacity, what you value most, and the season of life that you’re in. 
• [39:23] Having soul alignment can make your business sustainable for the long run.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Decision fatigue is a real thing – here’s how to move past it

I’m sure you’ve heard before that one of the key characteristics of great leaders is their ability to make informed decisions quickly. 

And if you’re a business owner, then you fully understand just how many decisions you need to make on a day-to-day basis. 

Whether it’s a small decision -- like how you want your email signature to look, or something larger, like whether or not to hire a team -- making decisions is not always easy. 

And I’ll be honest, even though I’ve honed my decision-making skills over the years, there are times where I simply just don’t want to make them.

Yes, sweet friend. Decision fatigue is a very real thing, and I’ve dealt with it a lot in my business over the years. 

So what do you do when you’re faced with making a decision that you just don’t feel like making -- especially when you don’t have a CEO to help guide you? And to take it one step further, does the fact that you struggle with making decisions make you inept as a leader?

In this episode, I explore this – along with the three specific things I do in my own business when I’ve got to make a call on something and all I want to do is pass the buck to someone else.

You’ll walk away with the tools to become a master decision maker (and troubleshooter), and make your next decision swiftly and confidently. 

Enjoy! 

Here’s a glance at this episode...

• [04:08] One of the qualities of a great leader is the ability to make informed decisions quickly, but hat happens when you're sick of making decisions?
• [07:46] Remind yourself that with every decision you make, you can change direction if you need to. 
• [10:03] Surround yourself with a few people who you trust that can help you make decisions. 
• [11:58] Tell yourself: I am a master decision maker. I'm also a master troubleshooter.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

How to create time freedom, location freedom, and financial freedom in your life

One of the most rewarding parts of being an entrepreneur is having the ability to create freedom in all aspects of your life – and my guest on this episode, creator and educator Glo Atanmo, is doing just that. 

She’s has created a life of her own design – working just a couple months out of the year, traveling the world, and making an incredible living doing what she absolutely loves. 

But how?

Tune in to hear how Glo has set up her life in a way that works for her, and how she prioritizes what matters most while earning a significant income. 

I promise, this will leave you feeling incredibly inspired.

Plus, this episode is part of our Week of Gratitude & Giving – which means that I’m giving away a GRAND PRIZE!

Stick around to the end to hear how you can win:

• A one-year subscription to the Full Focus Planner
• A 6-month membership to Social Curator 
• A copy of my book, Two Weeks Notice 
• All of my Two Weeks Notice pre-order bonuses
• A one-year membership to GrowthDay 
• The Barefoot Dreams blanket 

Happy listening!

P.S. Thank YOU, my dear listener, for tuning in and being part of my own entrepreneurial journey. I’m grateful for you!

Here’s a glance at this episode...

• [02:57] Glo looks at freedom in three categories: time, financial, and location. 
• [03:16] She’s visited 93 countries and 6 continents, and gets paid to travel as a travel blogger.
• [04:38] Glo has categorized her priorities, built relationships, and played the long game. 
• [06:56] Glo's seasonable framework: Winter is for learning new skills; Spring is for making revenue; Summer is for celebrating success; Fall is for listening to feedback, trends, and the market. 
• [10:08] Enter to win the grand prize by going to @AmyPorterfield on Instagram, finding the post for today's episode, and leave a comment with what you are most grateful for.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The journey of entrepreneurship is a trip – full of ups, downs, and unimaginable joy

If I told you that five years from now, you’d be getting a text from one of your all-time favorite entrepreneurs, to make sure their launch didn’t clash with yours – would you laugh?

Right now, things like…

…generating seven-figure revenue

…having a 25-person team

…being friends with the entrepreneurs you admire…

May seem improbable… even impossible. But the truth is, you don’t know what’s ahead for you. Your wildest dreams probably don’t even equate to what’s actually going to unfold. 

In this episode, I offer a reminder of everything you’ve been working so hard to build - as I reflect on the highs and lows of building a wildly successful business from nothing.

I remember like yesterday how hard those early years were. And if you’d told me then that I’d have what I do now (the team, the revenue, the community, and a heart full of gratitude), I’d have laughed too.

As for what I’m most grateful for in entrepreneurship…

You’re probably experiencing it right now. And in this special episode, I hope you’ll realize that this experience is what will make you. 

And don’t forget, this episode is part of our Week of Gratitude & Giving – and you know what that means – I’m giving away a GRAND PRIZE. It includes: 

• A one-year subscription to the Full Focus Planner
• A 6-month membership to Social Curator 
• A copy of my book, Two Weeks Notice 
• All of my Two Weeks Notice pre-order bonuses
• A one-year membership to GrowthDay 
• The Barefoot Dreams blanket 

Listen to the very end to hear how to enter.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Jasmine Star opens up about the friendships she’s truly grateful for in this heartwarming episode

There are so many things to be grateful for as an entrepreneur -- the opportunity to do what you love, work from anywhere, and call all of the shots, just to name a few.

But one thing on the list that often gets overlooked are those incredible friendships with other entrepreneurs that you create along your journey.

It’s those entrepreneurial friends who can help you through the tough times in ways that other supportive people in your life simply can’t – not because they don’t want to, but because they don’t know exactly what you’re going through. 

For me, Jasmine Star has been one of those friends. She’s been with me for the ups, the downs, and everything in between. And I’m there for her, too.

I won’t lie, what Jasmine shares in this episode brought me to tears. I was reminded of how grateful I am for her friendship, and also that I’m able to show up in a way that makes an impact on her, too.

This very special episode is part of our Week of Gratitude & Giving – and you know what that means – I’m giving away a GRAND PRIZE. It includes: 

• A one year subscription to the Full Focus Planner
• A 6 month membership to Social Curator 
• A copy of my book, Two Weeks Notice 
• All of my Two Weeks Notice pre-order bonuses
• A one year membership to GrowthDay 
• The Barefoot Dreams blanket 

Listen to the very end to hear how to enter.

Enjoy!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

How to set your scale, build a life that you want, and practice gratitude

In this very special episode, you’ll hear from Anthony Trucks – a former NFL Athlete, American Ninja Warrior on NBC, speaker, podcast host and founder of Identity Shift coaching. 

As a foster kid raised in poverty, life was incredibly difficult for Anthony growing up. But after experiencing setback after setback, he learned how to transform his obstacles into achievements and completely shifted his identity.

Anthony shares his incredible story of growth, the impact entrepreneurship has had on him, and steps you can take to create a life that’s intentional.

And guess what? This is the first day of our Week of Gratitude & Giving – and as part of it, I’m giving away a GRAND PRIZE! It includes: 

• A one-year subscription to the Full Focus Planner
• A 6-month membership to Social Curator 
• A copy of my book, Two Weeks Notice 
• All of my Two Weeks Notice pre-order bonuses
• A 6-month membership to GrowthDay 
• The Barefoot Dreams blanket 

Stick around to the end of the episode to hear how to enter.

And as always, thank YOU, my dear listener, for tuning in and being part of this entrepreneurial journey. 

Enjoy! 

Here’s a glance at this episode...

• [02:08] We are kicking off our Week of Gratitude & Giving. Each day this week, I'm releasing a very special clip from some of my entrepreneurial friends. 
• [04:48] I'm giving away a grand prize that includes a one-year subscription to the Full Focus Planner, a 6 month membership to Social Curator, a signed copy Two Weeks Notice and all of the bonuses, a membership to GrowthDay and a Barefoot Dreams Blanket. 
• [06:11] Each episode has a new way of entering which you’ll hear at the end of each episode. The more you participate the more entries you get. 
• [07:15] Anthony Trucks is a former NFL player and American Ninja Warrior. He now teaches people how to make identity shifts happen. 
• [09:20] Identity is a big piece of who we see ourselves to be, and you can always shift who we see ourselves to be. 
• [12:16] Entrepreneurship is what changed Anthony's life. He set it up in a way to provide value, which allowed him to upgrade his identity.
• [15:03] In his new identity, Anthony sets his own scale, schedules time to meet that scale’s level, and isn’t afraid to do the ‘dark work’ that allows him to shine.
• [17:08] Enter the giveaway today with a snapshot of this episode. Share it to your Instagram story and tag @AmyPorterfield with what you're grateful for. Use the hashtag #OMMEGratitude.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

>> Head here to grab the bonus that goes hand-in-hand with this episode: 5 Real-Life Course Bonus Examples To Inspire You

What to do when you start to wonder “Am I really good enough?”

Have you ever wondered “Am I good enough?” when something hasn’t gone exactly according to plan in your business? 

I know I have. 

Recently, I’ve been questioning if I have what it takes to be ok TikTok. I’ve invested a ton of time and energy into the platform and I’m just not picking up steam like I had hoped when I originally committed to it. 

This isn’t the first time I’ve doubted myself when it comes to doing something in my business, and believe me, there are plenty of things I’ve attempted before that have gone completely sideways. 

And what I’ve learned through the ups and downs of entrepreneurship is that sometimes things simply don’t work out. It doesn’t mean you’re a bad business owner, or you don’t have the chops to be successful, or that you should automatically give up.

No, sweet friend. You’ve got to give yourself some grace, and remind yourself that you are good enough -- period. And if you decide that it’s the best decision to throw in the towel, that’s ok too. Not everything is going to be a ‘Win.’

And that’s why I wanted to record this episode for you -- so you can hear firsthand that you’re not alone, and also what I remind myself when those low level feelings start to creep in.

Here’s a glance at this episode...

• [07:11] Being authentic matters, even if the platform isn't for you or the other way around. Some things don't work out, even when you pour time and energy into them.
• [08:49] If you're committed to something and say you're going to do it for a certain amount of time, remove the option to not show up.
• [10:21] You can quit if things are no longer serving you or bringing you joy, but don't quit if you're just fearful that it's just not going to work. 
• [12:26] I know I'm good enough, even if my audience on TikTok isn't there yet. I'm going to stick it out, and I'm growing because of it. Remember to remind yourself that you’re good enough! 
• [14:21] Not everything you do in your business will be a win nor does it even have to be. Being an entrepreneur means that you're not always going to hit home runs.
• [15:58] Everything I do is to help other people realize freedom. That might not look like a hundred thousand TikTok followers and that's okay.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

A renowned psychotherapist shares how to navigate the most difficult parts of being a business owner

I wholeheartedly believe that entrepreneurship can be one of the best gifts you can give yourself. It can bring you freedom to design your life the way that you want to, all while doing something that you love. 

But as you probably already know, if not managed well, the stress of being a business owner can really take a toll on you. On the daily, entrepreneurs deal with things like decision fatigue, loneliness, and burnout.

In fact, I recently read an alarming statistic that 72% of entrepreneurs struggle with mental health, and I’ll be honest -- that number feels far too high, and a little close to home! 

It’s one of my goals to bring more awareness to this issue that affects so many people in business, and that’s why I invited Lori Gottlieb to be a guest on the show.

Lori is a renowned psychotherapist and New York Times bestselling author of Maybe You Should Talk to Someone, which now has a journal to go along with it. (Listen to find out how to get a chance to win one of these!) 

In addition to her clinical practice, she is co-host of the popular Dear Therapists podcast, and writes The Atlantic’s weekly Dear Therapist advice column. 

In this important conversation, Lori shares how to:

• Find balance between vulnerability and being viewed as an expert
• Lean on your own intuition more when making stressful decisions 
• Tap into more acceptance and enjoyment when things change, versus fear 
• Navigate loneliness as an entrepreneur

Plus much, much more! 

I’ll go ahead and call it right here -- this episode is going to be a fan-favorite. I hope you enjoy it as much as I do.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

How we got scrappy, rallied together, and did something we’ve never done before in the history of my business

If you’ve ever been through a digital course launch, you know that it’s usually an ‘all hands on deck’ sort of situation. 

Things are happening fast. You’re making split-second decisions. And whether you’ve got a team of two or 20, everybody is in the trenches with you. 

I’ve been through more course launches than I can count on two hands, and as much prep as my team and I do to make sure everything goes smoothly, there’s always a few things that don’t go according to plan. 

But guess what? Those little hiccups -- where you’re forced to get creative (and a little scrappy) -- are what create the magic.

Not only do you learn a ton in the process of troubleshooting, but there’s a really incredible energy and camaraderie that’s created amongst the team. 

In this episode, my Director of Customer Experience, Josh, joins me for a behind-the-scenes recap of our September 2022 Digital Course Academy launch -- our largest launch of the year.

You’ll get an honest look at our best moments, our toughest moments, the magical ones, and everything in between.

Here’s a glance at this episode...

• [03:30] We got a flood of emails during our launch. Josh and his team answered over 7,000 emails in 9 days.
• [05:32] The customer experience department also fielded over 600 concierge phone calls. 
• [09:16] We got scrappy, and everybody jumped in to help. We created a support schedule and had ‘power hours.’ 
• [12:39] You’ve got to make answering emails a priority, otherwise you’re leaving money on the table.
• [14:02] During a launch, it’s important to have people around you that will give you pep talks to help change your mindset when things get stressful.
• [18:57] When you need to close a gap, I recommend that you DSD, or do something different. 
• [22:07] It's okay to pivot during a launch when you see a need. Trying new things and experimenting is always a great thing.

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Einstein said it best: You can’t keep doing the same thing and expect different results

I’ve said it before and I’ll say it again: The book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy has been an absolute game changer for my business -- so much, in fact, that I’ve dedicated two episodes to exploring its concepts. 

The first episode, which I highly recommend you listen to, is all about the importance of being grateful for how much you’ve accomplished (The Gain), as opposed to focusing on what you haven’t (The Gap). You can check it out here. 

But in this episode, sweet friend, I dive into another major theme of the book: Unhealthy attachments. 

You’ve likely heard about unhealthy attachments when it comes to romantic relationships, but you don’t hear much about them when it comes to growing your business. 

It’s really important to be aware of as an entrepreneur, because holding on to something if it’s not working -- a goal, product, employee, etc. – can be counterproductive to scaling and growth.

I know I’ve had unhealthy attachments to certain parts of my business in the past, and you’ll hear about how I unraveled some of them in this episode.

You’ll also have an opportunity to analyze your own business -- what’s working, what’s not, and how to let go of what isn’t serving you.

I hope you find these concepts as fascinating and enlightening as I do. Enjoy!

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TO MY STUDENTS + PODCAST LISTENERS WHO WANT TO HELP MORE PEOPLE FIND FREEDOM & FULFILLMENT THROUGH ENTREPRENEURSHIP >> Join me here!

Ready to Give Your Community the Keys to Freedom from their 9-5’s?

There’s a Spot On the Two Weeks Notice Book Launch Team with YOUR Name On It

Come Behind-the Scenes with Me and Help Share a Message with the Potential to Change Thousands of Lives: 

“You Were Made for More”

(+ Get Access to an Advance Copy of My New Book, an Invite-Only Mastermind, Special Workshop with Amy, and More — All for Free!) 

When You Say “Yes!” to this Exclusive Invite and Join Me on the Two Weeks Notice Book Launch Team, You’ll Receive: 

• A FREE Advance Copy of Two Weeks Notice
• Access to ALL Pre-Order Bonuses 
• An Exclusive Mastermind + Q&A with Yours Truly
• The Launch Team Handbook
• A Workshop to Plan Your Promos Like a Pro
• Podcast Interview Opportunities
• Access to Our Incredible #LaunchSquad Community

Want in? Join me here!

How to harness your inner mean girl and fall in love with the person looking at you in the mirror

If re-learning to love yourself, knocking your business goals out of the park, and mastering work-life integration sounds good to you, then you’re going to want to hear this episode with my guest Melissa Ambrosini. 

She’s a multiple bestselling author, keynote and TEDx speaker, #1 podcast host, and queen of mastering your Mean Girl. Oh, and she’s also been coined a “Self-help Guru” by Elle Magazine… no big deal. 

I loved this conversation with Melissa because it’s filled with tangible, heart-felt honesty -- which, let’s be real, we can all use -- especially when we let social media get the best of us and start to compare our lives and businesses to others’.

She opens up about her own journey of hitting rock bottom, taking radical responsibility for her health and happiness, and going on to start a business that truly lights her up.

We also talk about something that is so important to do as female entrepreneurs -- which is taking control of that negative, fear-based voice inside your head saying you can’t do something -- whether it’s starting that digital course you’ve always wanted to, hiring your first employee, or going Live for the first time.

I think you’ll find this to be an incredibly inspiring episode, so if you’re ready, grab a hot, spiced beverage of your choice and press play!

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Instead of measuring what you’ve missed, measure how far you’ve come

If you’ve been with me for a while, you’ve probably heard me talk about the book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy. 

I won’t lie, this book has had a profound impact on my business, because it’s rewired the way I think about success and achievement. 

In fact, for most of my career, I’ve held myself to a really rigid set of goals -- and if I didn’t meet them, I’d beat myself up over it. 

Instead of focusing on all that I did accomplish, I’d zero in on how far off I was from reaching my goal.

This, sweet friend, is called living in The Gap, and it’s fairly common with high achievers and entrepreneurs. It's a really terrible place to hang out, because no matter how much you accomplish, there will always be a moving target that’s out of reach.

The Gain is a much better place to live. So, what is The Gain? Well, it’s all about feeling grateful for the progress you do make, which in turn drives motivation, confidence, and future success. *Gasp!* That’s right, I said future success!

I’m so much happier now that I’m living in The Gain. Yes, I can acknowledge that I didn’t meet my goals, and yes, I can brainstorm ways to improve -- but I’ll tell ‘ya – having appreciation for how far I’ve come makes a big difference in my quality of life overall.

In this episode, you’ll hear more about the concept of The Gap and The Gain, why living in The Gain can absolutely change your life for the better, and steps you can take to get there.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

 Rate, Review, & Follow on Apple Podcasts

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

I love quizzes! Let's be honest - who doesn't? So why wouldn't you want to use it as a marketing strategy to nurture and engage with your audience? 

In this short clip, I take you behind-the-scenes and share how we used a quiz as a lead magnet to grow our podcast. You can use this easy strategy for any marketing initiative! Tune in to learn how we used it, and start to plan out how you might use a quiz, as well!

For the full episode, check out Episode #462: 8 Simple But Powerful Strategies I Used To Hit 1 Million Podcast Downloads.

Work will always be there, so make time for experiences that truly light you up

Having passion for your business is a good thing. Afterall, your excitement and enthusiasm is quite literally the fuel that keeps the wheels in motion, and gets you through hard times.

But whether you’re new to the entrepreneurial game or have already found success, there may come a time when you get so wrapped up in your business that everything else in your life falls to the wayside. 

Maybe you stop hanging out with your friends, taking vacations, or spending time doing the things that you love or exploring new hobbies outside of work.

Or, if you’re like me, maybe you come to the stark -- and somewhat embarrassing – realization that without your business, you’re not even sure who you are. You don’t have any hobbies to talk about, and can’t remember the last time you did something ‘just for fun.’

In fact, during my five-week sabbatical, I became acutely aware that the core of my being -- my entire identity -- is almost solely tied to the success of my business. 

The whole experience gave me a reality check that left me feeling a bit sad and empty. Of course my business brings me joy -- but it’s important that I have other things, outside of work, that make me happy and give me purpose.

In this episode, I uncover how I’m making room in my life for those moments and experiences that light me up, outside of Amy Porterfield, Inc.

And I won’t lie -- taking the time to do fun things when I feel like I have a million plates spinning in the air can be tough… but I know deep down that it’s worth it. 

So if you have ever been asked the question, “What do you do for fun?” and have had a hard time coming up with an answer, this episode is for you. 

Happy listening!

P.S.- If you want to hear more about the many realizations I had during my sabbatical, check out episode #478: 5 Weeks Unplugged: Lessons From My Sabbatical.

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How adding a subscription box to your online business can be a game-changer for your bottom line

Have you ever thought about adding a subscription box to your business? 

If you haven’t, I definitely encourage you to consider it! Not only can a subscription box be a game-changer for your bottom line, but it can also be a great add-on benefit to support your audience even further.

I know, I know. You’re probably thinking, “But Amy, I’ve got enough on my plate with my business already… and this just sounds complicated.” 

But here’s the thing. Adding a subscription box to your existing business is actually really simple to execute -- and my guest on this episode, Julie Ball, is going to share exactly how to do it.

Julie founded and recently sold Sparkle Hustle Grow, a monthly subscription and online community for female entrepreneurs. As a subscription box business coach, she teaches aspiring subscription box business owners how to turn their ideas into reality. 

In this episode, she shares why you might want to consider adding a subscription box to your digital course or online business, plus: 

• How to decide what the focus of your subscription box should be
• What you need to know about the subscription box industry
• Her step-by-step process on how to get started with your subscription box
• Three ways you can incorporate a subscription box into your existing business

This was a really enlightening conversation, and I’m excited for you to hear it!

Here’s a glance at this episode...

• [07:51] Julie left her corporate career in 2011 and launched her subscription box business in 2016. She replaced her full-time income in nine months. 
• [11:54] She had the subscription box business for six years and then sold it.
• [12:37] Julie shares three simple ways to add a subscription box to an existing business.
• [18:32] There are five simple steps to get started with your subscription box business.
• [24:06] Buy your products in bulk or wholesale. The manufacturer price should be about 50% of retail price.
• [30:03] The first and last days of the sales cycle (the 1st and 30th) are important. Renewal day is in the middle of the sales cycle (the 15th). Shipping day is a couple days after closing out the sales cycle.
• [33:21] About 95% of subscribers renew, so each monthly "launch" doesn't feel as heavy. Having a community helped prevent churn. 
• [36:08] A welcome box is a one-time product. You send it at the onset of a program. It’s perfect for courses, affiliate programs, or summits. 
• [39:54] It’s important to get clear on what your version of success is. 
• [41:20] She had a dream life session with her family, and it became clear that it was time to sell the business. It sold in 94 days for multiple six figures. 
• [47:18] Julie's next season is all about focusing on her family and doubling down on subscription box coaching. 
• [49:35] The biggest successes for Julie were being able to leave her corporate job, replace her husband's income, and sell her business.
• [53:10] Amy's biggest takeaway: Research the marketplace and pitch Two Weeks Notice to be in subscription boxes.

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In this episode, Donald Miller shares the power of writing your eulogy and reading it every day. This is a transformational practice that can help to guide our daily actions and ensure we are living a purposeful life. 

To listen to the full episode, check out Episode #415: Eulogies, Sales Funnels, & What They Won’t Tell You In Business School with Donald Miller.

Hustle culture tells you that burnout is normal, but I’m here to tell you it’s no way to live

It’s a Sunday night. The kids are in bed, and you’re about to relax and unwind with a glass of Pinot and a true crime documentary on Netflix. 

But just as you sit down on the couch and turn on the tv, you get this uncomfortable feeling in the pit of your stomach…. You know the one.

Enter: The Sunday Scaries -- an unavoidable mix of nervousness and dread about your week ahead. All of the sudden, your mind becomes completely consumed by the thought of how much you don’t want to dive into work in the morning. 

Whether you’re anxious about what you have on your plate, a big meeting with higher-ups, or how you’re going to have to sit through six straight hours of Zoom meetings and pretend to be invested, this unsettling feeling week after week is a big indicator that you’re burnt out from your job.

Unfortunately, our culture has become so obsessed with ‘hustling’ and the constant grind, that the Sunday Scaries -- along with other work stress and anxiety -- start to feel normal after a while. 

But I’m here to tell you that this is not normal -- and because we spend so much of our lives working, it’s really important that you don’t dread showing up at your job every day.

In this episode, I uncover four telltale signs of burnout that you might not even realize you’re experiencing, plus incremental changes you can make to improve your work life. 

So pop in your Airpods, grab a hot beverage and tune in -- especially if you’ve ever experienced the Sunday Scaries.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Grab your freebie for this episode here! You don’t have to go back to school or have a million followers on Instagram to be the go-to resource in your industry

Positioning yourself as the go-to expert in your industry can be a game-changer for your business. Not only does it help you gain exposure, but it also helps you create and build trust with your audience, which is extremely important.

But in such a competitive digital marketplace, how on Earth do you go about doing that? Sure, you’re super knowledgeable about what you do, but you wouldn’t really consider yourself to be an expert.

The good news is, you don’t need to go back to school and get an advanced degree, write a book, or have a million followers on Instagram in order to be viewed as a master in your area of business.

All it takes is getting clear on the unique value you bring to the marketplace, articulating it really well, and knowing just a little bit more than your ideal audience in your specific niche. 10 percent more, to be exact!

This isn’t something that happens overnight. In fact, it took me several years to nail down ‘what my thing is’ and how I provide value to my audience (much more on that in the episode). 

That’s why it’s important to do the work upfront, early on in your business journey, so you can be viewed as an expert from the get-go. And don’t fret -- if you already have an established business, what you’re about to learn can help you pivot so that you’re seen as that #1 go-to resource even more.

In this episode, you will: 

• Go through a self-reflection exercise that will help you define what your unique “thing” is
• Get super clear on the value that you offer to others, and learn how to clearly articulate it to your audience
• Hear how I define my “thing” today, versus when I was starting out
• Learn tangible ways to become an expert in your specific area of business
• Take away strategies on how to position yourself as a go-to authority in your field

Just a heads up -- because you’ll be doing some writing exercises, you’ll want a pen and notebook handy. I also recommend you listen to this in a place that’s free of distractions if you want to get the most out of it.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Have you ever finally crossed the finish line on something so BIG you can barely believe it’s happening? Words alone can’t do justice to how grateful and excited I am to share this with you. 

I WROTE A BOOK!!!

It’s everything I *wish* I’d had when I left my corporate job to begin my entrepreneurial journey.

Most importantly – this is for anyone with the courage to put one foot in front of the other in the direction of a big dream. 

My aim with this book is to provide guidance, proven strategies, inspiring stories, and a full-blown step-by-step game plan to make building a successful business a whole lot more doable.

I can’t thank you enough and I cannot wait to hear your thoughts on what’s between these pages. 

Your support means the world to me, [NAME]. Thank you for being here on this journey with me. 

Want to get your copy of Two Weeks Notice as soon as it hits the shelves (IRL and virtual)?! Pre-order right here and you’ll also get access to a collection of bonuses so good they’re worth paying for in addition to a copy of the book as soon as it’s available February 21, 2023.

Here’s a glance at this episode...

 Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Thinking about planning your next photoshoot? Or maybe even your first? 

Let it be fun and easy with this simple checklist of important things you'll want to consider and communicate with your photographer! Trust me, I've done dozens of photoshoots, and getting clear on these things ahead of time, always makes the day of the shoot run seamlessly!

You can check out the entire episode from this clip (and grab the free resource) here!

From making your first hire to expanding your team, here’s what you need to know

Your business is your baby. You nurture it, love it, and put a ton of time and energy into its growth. It’s no wonder that the thought of hiring your first employee (or expanding your team even more) makes you a little bit nervous.

Not only can it be hard to let go of certain pieces of your business, but making a financial investment in someone else -- without a guarantee that they are going to add value -- can be pretty scary. 

Believe me, I’ve been there. It took me six years to make my first full-time hire because I was so afraid of giving up control – and let’s be real, I wasn’t exactly 100% sure of how I was going to pay the rent if she did not perform in the way that I needed her to. And yes, I’m talking about Chloe! ;) 

Luckily, Chloe added major value to my business immediately, and since bringing her on seven years ago I’ve expanded my team to over 20 people. In the process I’ve learned a TON about hiring and assembling a crew of talented people that work together like a well-oiled machine. I’ve gotten a lot of things right, just as many of them wrong, and in this episode I’m going to share them all with you. 

Tune in to hear:

• When the best time is to hire your first employee
• The one crucial role you should hire for first
• What I learned from my very first hiring blitz
• How to ensure that your new hire is a good fit 

So if you have ever been curious about the hiring process, or think you might be ready to make your first full-time hire, go someplace you can focus and press play on this episode!

Here’s a glance at this episode...

• [04:04] Waiting far too long for my first full-time hire. I struggled for a year and a half before hiring Chloe full-time. The lesson? Hire before you think you are ready.
• [06:31] Hire someone who is going to help you with traffic. As in, someone to help drive traffic to your business and will help you to convert. 
• [08:39] Virtual assistants give you space to think. They can help with social media, support, communication, proofreading, and more!
• [13:16] Hire one person at a time and give them 90 full days to learn what they need to learn. We have 30,60, and 90 day tasks and goals for new hires.
• [15:39] We do have an understanding that anytime during the first 90 days if the person isn't a great fit, we will let them know. It doesn't happen often, but it's an option. By hiring one person at a time that person also gets a lot more support. 
• [16:22] The best way to learn what works for you is to start hiring and see what works. Take action!
• [16:39] Don't wait too long to hire. Hire before you think you're ready. Hire early on and find someone who can help with traffic and conversions. Do hire one person at a time.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Knowing your personality type can help you confidently move through a digital course

Have you ever purchased a digital course, and later felt guilty for one of these reasons?

1. It took you longer than expected to complete the course
2. You had great momentum in the beginning, but then gave up halfway through
3. You never even started the course
4. You bought it and then forgot that you had it

If you answered “yes”, then read on, sweet friend, because I’m here to tell you that you should NOT feel guilty about any of those things – and here’s why:

Number one: there is no right or wrong way to take a digital course. In fact, over the past 13 years in this industry, I’ve observed five personality types that move through digital courses in very different ways.

Some of these personality types complete a course rather quickly, while others can take years. The point is, they all get through it and take action with their newfound knowledge.

Number two: Just because you purchased a course and didn’t finish it (or heck, maybe you didn’t even start it), does not mean that you shouldn’t consider taking another one.

Believe me, I know what it’s like to feel as if you’ve wasted money on something. But I also know what it’s like to have a digital course completely change your life, and everything about your business.

That’s why I encourage you to stop feeling guilty about the past, and give digital courses another chance – because with the right action plan, you can get through it. If you do, chances are it’ll open up a whole new realm of possibilities in your business.

In this episode, you’ll hear from some of my Digital Course Academy students who share what personality type they are, what it was like going through the course the way they did, and what they found along the way. 

And for those of you who are caught in an endless shame spiral -- don’t fret, because you’ll take away five strategies to ensure that you successfully work through your next digital course in a way that works with your life. 

So if you’re ready to let go of your guilt and rock your next digital course, then pop in your earbuds and tune in!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Ready to learn exactly what your audience wants to hear and learn? Make content creation with this simple strategy that connects you directly with your audience members and hear (from their mouths) what content topics would peak their interest the most. 

This strategy is simple and great for entrepreneurs of all kinds! Enjoy!

5 questions to help you get really clear on what you want

Getting clear on what you want as a business owner sounds like it would be easy, but in reality, it can be pretty tough – especially if you’re a one-woman show in the early stages of business.

I get it. When I first went off on my own, I felt the need to say ‘yes’ to everything because I didn’t want to leave any opportunities on the table. I had no idea where to spend my time or focus because everything felt equally important. 

But let me tell you, sweet friend -- giving your time and energy to things that do not serve you is a one-way ticket to some serious overwhelm. 

That’s why it’s so important to get really crystal clear on what you want now, so you don’t end up spinning your wheels on things that don’t bring value to your life or business.

In this episode, I revisit a conversation I had with my dear friend and mentor, Marie Forleo, who’s done a lot of work in her own life to get laser-focused on what’s important, eliminate overwhelm, and manage her time like a boss.

You’ll hear the two mantras that Marie lives by, as well as a series of questions that you can ask yourself to help identify what’s important and let go of what’s not.

Here’s a glance at this episode...

• [04:01] When you know what's important, you can ignore what's not. 
• [06:07] Ask yourself: What do I want? Journal about what you want. Start writing whatever comes to you. 
• [06:54] Then ask: What do I want in the next 365 days? Journal this too. 
• [07:01] The final prompt is: What do I want in the next six months? Doing this exercise will create clarity.
• [08:26] Make an effort to say no to what is not going to serve you. This is one of the hardest lessons I've learned.
• [09:17] What are the top three to five projects that you need to focus on? No more than five. If you're a one-person show, no more than three. What do you need to let go of in this season to focus on what's most important.
• [13:20] “I don't do overwhelm.” Saying that you are overwhelmed does not serve you. 
• [16:42] When you're overwhelmed, confused, or stressed, put your head down and think what can I do to move forward in the direction that I want to move, and things will start to make more sense.

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How to go from being stressed about time to a time genius 

Have you ever felt like no matter how many hours you put into your business, you’re just not doing enough? 

You’re hustling from the beginning of your day until the very end, but despite the fact that you’re running on empty, you still feel like you’ve got to do more. 

If this sounds familiar, you sweet friend, are not alone. 

You’ve fallen into what my guest in this episode, Marie Forleo, calls the time stress trap, which is the belief that if you're not producing 24/7, you don't want your dreams bad enough.

This, my friend, is extremely toxic -- and unfortunately as business owners, we are conditioned to believe that we’ve got to be going non-stop in order to achieve any sort of success. 

I know I’ve been there before, and so has Marie -- who once became so paralyzed by her own time stress that her body started to shut down. 

In this episode, Marie tells her story of overcoming time stress, and shares specific strategies that you can use to find freedom and spaciousness in your schedule.

• How to become a master prioritizer and better manage your time
• Ways to stay grounded and focused during your busiest times
• Different mantras to support you when things get really stressful

… And so much more. So if you ever feel like you’ve been on the toxic time treadmill, pause -- take a deep breath -- and listen to this episode.

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Will you regret not going after this idea or goal in 10 years? 

That's a big question to ask yourself when you're making a decision, and we're going to dive into it today. This is called the 10-year test, and on today's Wisdom Wednesday, Marie Forleo is sharing the power of this test and how you can use it in your own life and business. 

After 2 years of being almost radio silent on TikTok, I’m giving it another go

If you’ve been with me for a while, you know that being in front of the camera has always been a challenge for me. It feels like there’s so much pressure to be ‘on,’ and being the perfectionist that I am, I often struggle being 100% satisfied with the content I record.

So imagine how I felt in 2020 when TikTok absolutely exploded in the United States. 

Yes, I was excited to have a new platform that offered a HUGE opportunity to grow and nurture an audience. And yes, I was also loving the fun, fresh and exciting content.

But… I’ve got to be honest. It just wasn’t a place that I wanted to show up -- literally and figuratively -- for a multitude of reasons. I can probably count on one hand the number of TikToks I’ve made over the past two years. 

Fast forward to today, and I’ve recommitted myself to the social media platform that has taken the world by storm -- and the good news is, I’m in a much better place this time around.

But here’s the thing. I’m going to do TikTok my way because a) it has to work with my life, and b) if you commit to showing up, you’ve got to show up authentically if you want an audience that sticks with you for the long haul.

In other words, you won’t see me dancing -- but you WILL see a more casual, less ‘prepared’ version of me. ;) 

I hope that by listening to this episode, you’ll be encouraged to do something that might scare you a little bit, but also excites you. Like I always say, getting outside of your comfort zone and doing something different is absolutely key if you want to grow your business.

So if you’re in need of a little nudge, tune into this episode (and be sure to check me out on TikTok!)

P.S. I’m giving away a FREE set of Airpods, so if you’re in the market for some fresh new ear gear, stay tuned until the very end to hear how to enter.

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A pharmacist turned entrepreneur shares her journey to ditching the golden handcuffs

If you have a 9 to 5 and you’ve been thinking about leaving it to start your own business, chances are you have some fear around taking the leap -- especially if you are in a profession that compensates you well, financially or otherwise.

I can totally relate to that, because just over 13 years ago I was in a similar place. I was working full-time for Tony Robbins, in a position that so many people would have loved to have. I had a great salary, benefits, and the opportunity to travel the world. 

From the outside looking in, my job looked like a dream -- but I was tired of working long hours and time away from my loved ones, being stressed about someone else’s business, and I knew there was much more out there for me as a business owner. 

Once I made the decision to do my own thing, I quit my job and never looked back -- but in all honesty, arriving at that point wasn’t easy. 

Employers often make jobs really hard to leave, especially if you are highly paid, or work for a company that offers really great perks – like yoga classes throughout the day or heck, I’ve even heard of some offices that have a beer tap in the break room. 

These are all really great things, but what these businesses don’t offer is freedom. They’ve got you locked in golden handcuffs, and they’ve got the key.

In this interview, I talk to my student, Rachel Gainsbrugh, who built up the courage to ditch her cushy job as a pharmacist to pursue her dream of being an entrepreneur. 

And guess what? She made over $40,000 in her very first launch, and went on to 3X her pharmacist salary. Yes, you read that right. She tripled her salary after she left her pharmacist career. 

So if you’re afraid of giving up the golden handcuffs, tune in to this episode because Rachel’s story is a very inspiring one. In it, you’ll hear:

• Rachel’s advice on how to make the leap into entrepreneurship
• A breakdown of her first launch that generated $41,000 
• The unique launch strategies she used that I think are sheer genius
• The hard lessons she’s learned along the way

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This little clip of advice is such an important part of being an entrepreneur. When I started almost 14 years ago, doing this changed how quickly I found success -- not to mention it helped me to avoid tons of headaches. 

Tune in to find out this priceless tidbit of advice so that you can start using this as an entrepreneur, as well. 

What scares you AND lights you up is the key to rapid progress

Is there something that scares you a little bit, but also lights you up when you think about doing it? 

Maybe the thought of leaving your 9 to 5 J.O.B. to pursue your side hustle full time or doing your first Instagram Live gives you the butterflies, but every time the idea pops into your mind you think, “Man, this could change my whole world!” 

I’m going to tell you something that I’ve learned over the past 13 years of being a business owner: Those butterflies in your stomach are a loud and clear message to shake things up a bit and do something different -- or DSD, as my friend says. 

DSD isn’t always comfortable -- because let’s be real -- it usually requires you to step outside of your comfort zone. But let me tell you, sweet friend, the biggest moments of growth are the ones where I’ve decided to DSD. My business, and my life in general, would be nowhere near where they are today without these leaps of faith, whether they’ve been really big or very small.

Yes, it can be a little scary, and it’s not always easy. But I promise you that it’s totally worth it. 

In this episode, I share some of the life-changing, blind leap-of-faith, DSD moments that have made a major impact on my life and business, and some ways that you can shake things up, too.

Enjoy! 

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A digital course doesn’t have to be your one and only offer

I’m sure you’ve probably heard the proverb ‘There are many paths to the top of the mountain, but the view is always the same.’

I hate to get all cheesy on you, but it’s true -- especially when it comes to your business. There are endless ways you can go about creating the business of your dreams, and having a digital course as the core driver is just one of them. 

I know, I know, you’re probably thinking ‘But Amy, you are always talking about how having a digital course as your primary offer is the simplest way to run a business’ -- and I wholeheartedly believe that. But hear me out.

A digital course can be a big part or a small part of your business. For me, it’s a big part because I discovered early on that this approach offers me the flexibility that I want and need in my life… 

… But it’s not the only way. In fact, having a digital course as one of your offers -- not your only offer -- can be incredibly lucrative. 

In this episode, you’ll hear real-life audio clips from a few of my students who have made digital courses a small part of their business. They shed light on how they’ve made digital courses work within their business, and all the things they’ve learned along the way. Plus, I kick it off with the many benefits of offering a digital course, regardless of your approach. 

So if you’ve ever thought that having a digital course won’t work with your business, I urge you to listen to this episode -- because I promise you, it’s possible -- and it’s a strategy that will only help you grow.

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Welcome back to another Wisdom Wednesday episode!

In this episode, you’ll learn a simple strategy you can use throughout your website to grow your email list significantly. This strategy brings in thousands of new subscribers for me each month. I love this easy strategy, and you can use it whether you're just starting out or you've had your business for years. 

I'll give you all the details on this email growth strategy and how to do it the right way!

When you feel like a total failure, these 4 strategies will get you back on track

If you’re a living, breathing human being, then I’d hedge a bet that there have been times where you’ve doubted yourself and your capabilities as an entrepreneur. In fact, you’ve probably even wondered, ‘Am I even cut out for this?’

Believe me, sweet friend -- I’ve been there. One minute you're on top of the world and feeling as confident can be, and the next you’re questioning everything and feeling like a total failure.

Maybe you sent an email to your list with an incorrect link, missing a huge sales opportunity (been there!). Or maybe you saw a competitor on social media absolutely crush their launch and you start to compare yourself to them, which is never a good thing (also been there). 

As business owners, there are so many different triggers that can immediately launch us into feelings of inadequacy -- so what are we supposed to do when our self-worth feels like it’s just been trampled by a herd of elephants? 

Over the years, I’ve come up with a handful of ways to get back on track when I start to doubt myself, and I’m sharing them in this episode. You’ll hear: 

• The strategy I use to make positive thinking a practice
• How to refresh your mindset and restore your belief in yourself
• The books I always come back to that remind me of my self-worth
• Ways you can lean into your community for support

This is a great episode to listen to, regardless of where you are in your business journey. 

Happy listening!

Here’s a glance at this episode...

• [03:27] Give equal airtime to positive thinking. Don't beat yourself up, but if you do give just as much time to positive thoughts. 
• [05:03] Take a trip down memory lane. Take a pen and paper and write down things that you've accomplished in the last year or the last five years. This refreshes your memory and illustrates how you've stuck with something or accomplished something.
• [06:50] Read or listen to something that's inspiring. Getting inspired every single day will get you to the place you need to be in. Keep a go to inspiration folder. 
• [09:06] I want you to brag! It's so important to surround yourself with a community of like-minded people. Have a place where you can share your wins with people who will actually understand your level of accomplishment.
• [11:18] You are worth it. You are important. It's important that you get your message out into the world. On the days that you're not feeling it, try some of these methods.

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When you make a BIG mistake, pull up your bootstraps, get scrappy, and use it as a learning experience

Have you ever made a careless mistake in your business that could have potentially been catastrophic?

I know I have. In fact, back in my Tony Robbins days I accidentally canceled a Masterclass the night before it was supposed to start. I was absolutely mortified, angry at myself, and had no idea how to recover from it.

But here’s the thing that I couldn’t see at the time: Making big mistakes, like the one I made years ago, are bound to happen -- no matter how careful and cautious you think you’re being. You’ve just gotta pull yourself up by the bootstraps, get a little scrappy, and use the experience as a learning opportunity. 

That’s what my guest on this episode (and DCA student!), Isobel Anderson, did when she deleted her entire email list three months before her launch. 

Some business owners would absolutely crumble if this happened to them, but Isobel did the exact opposite. 

Instead of getting down on herself and giving up, she flexed her entrepreneurial mindset muscles by asking, “How can this be good?” -- and guess what? She went on to rebuild her email list to twice its original size. 

Yes, you read that right. 

In this episode, Isobel shares her story of how she used the experience of deleting her email list to better herself as an entrepreneur, plus exactly what she did to double the size of her list. She also shares:

• Her experience with adding tiers to a launch -- the good, the bad and the ugly
• How adding Live coaching to her latest launch proved to be incredibly lucrative
• What she plans to do next in order to take her business to the next level

This is a great listen for anyone, regardless of where you are in your business -- and I know you’ll find Isobel as inspiring as I do.

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"Your habits are the compound interest of self-improvement." 

This quote comes from my guest in this Wisdom Wednesday episode, James Clear, and it's brilliant. To this day, this episode is one of my most popular episodes -- and this little clip from it provides an impactful punch. Get ready to hear how improving just 1% each day can significantly change your life. 

Shiny object syndrome has the potential to devastate your business

Shiny object syndrome is a real thing, and you’d better believe that it can throw you off course in ways that are devastating to your business and everything you’ve been working towards.

I don’t mean to sound harsh, but it's the cold, hard truth. If you are constantly going after the ‘next best thing’ then you are wasting time, energy and focus on something that might not be in alignment with your business goals.

Now, don’t get me wrong. It’s super easy to get distracted by new ways of making money that are fun and exciting, especially if they’re something you could do with your eyes closed. I’ve been there, believe me. 

But what I know from my own experience in creating a multi-million dollar digital business is that time, focus, and a willingness to play the long game are absolutely essential if you are serious about achieving your long-term goals (more on the importance of playing the long game in this episode). 

In other words, don’t change lanes before the magic happens.

Now, I’m not discouraging you from considering new opportunities. But what I do encourage is for you to be discerning about them. 

In fact, there are a series of questions that I ask myself every time something shiny and new comes my way that help me determine if it’s going to be something that supports growth in my business, or hurts it -- and I share them in this episode. I also talk a bit about when you should consider changing lanes, and go in another direction. 

Are you ready? If so, pop in your earbuds, and tune in!

Here’s a glance at this episode...

• [04:11] Going for something you know you'll crush it and because it’s in your comfort zone is playing small. In your heart, you know you should keep your head down and keep creating what you are creating at the moment.
• [05:26] We can't only do things in our business that we are inherently good at. You don't stretch yourself if you are only doing things that come second nature to you.
• [06:29] Whenever you make a decision about something that doesn't align with where your goals are, stop yourself and do a gut check.
• [08:27] Your income will increase each time you launch your course, and you'll end up making more than you could have made from that distracting opportunity.
• [10:45] Being uncomfortable and continuing to move forward anyway is when the magic happens.
• [11:41] When you stay in your lane and you start to be known for something, you'll come to a point where all of a sudden it will feel like you're in the flow.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Growing your side-hustle while working full-time is easier than you might think

Does the thought of building your own business while working your 9 to 5 job absolutely overwhelm you? If so, I can guarantee that you’re not alone. 

I felt the same way when I realized that I wanted to start my own business. At the time I was working for Tony Robbins, and I remember thinking, ‘I want this more than anything -- but how on Earth am I going to do it?’

But here’s the good news -- it’s possible, and doing both doesn’t have to feel defeating. While growing your side-hustle while also working full-time is definitely a commitment, pulling it off is more possible than you think.

It’s true, sweet friend -- and I have proof. In this episode, you’ll hear about a handful of my own students who have successfully juggled having a full-time job and growing their business at the same time, and exactly how they’ve made it happen.

And here’s the really good news. I also share a 4-step framework that you can use to lay a solid foundation for your online business, and I promise – it’s simple, completely manageable, and doesn’t require a ton of your time. Sounds pretty great, right?

So if you are in the throes of cubicle life and are on the fence about getting your side-hustle started, this one is for you. Grab your journal, go someplace free of distractions, and listen closely -- because this episode is sure to set you up for success.

Here’s a glance at this episode...

• [08:11] Step 1: Schedule your tiger time! You need a system that makes time to drive your business forward. This is the part of the day that you fiercely protect like a tiger.
• [12:51] William is a full-time elementary teacher and a biblical parenting coach. He worked through DCA and launched his first course. His client list is growing, and he's also a speaker all while teaching full time. You can create your dream business while working and being present with your family.
• [14:18] Step 2: Create a lead magnet and set up your ESP or email service provider. This is a platform that houses your email list with tools and resources. 
• [17:40] Roberta created her side-hustle while being a full-time corporate launch manager. She struggled with time issues and worked on her launches in fifteen-minute time blocks. She's been massively successful and shows why it's so important to get clear on your tiger time.
• [20:14] Step 3: Put together an offer. You need the time to put together the offer, set up your ESP, and create your lead magnet. You can do this by setting aside tiger time. 
• [21:29] Offers that might work well include a guide or PDF workbook, a limited one-on-one or group coaching offer, or a lower ticket challenge.
• [27:11] Brooke does bookkeeping and owns and operates a local business called The Welcome Basket. After DCA, she created a course to teach others to start their own welcome basket business. She also offers coaching. She had so much going on, she had to take a step back and put courses on evergreen where they still earn for her.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Just like you, your landing page is a big deal. And when it isn’t converting… it’s just the pits. Can I get an amen? Luckily, there are a few minor adjustments that you can make to your existing landing page that will have it converting like hotcakes before you know it! One very important aspect is how your landing page copy is written and presented. In this episode, I'm sharing how to find the sweet spot for enticing landing page copy. 

Get these dialed in, and you, my friend, are in for a landing page conversion treat.