The $100 MBA Show

To get your business rolling, we always advocate for the MVP (Minimum Viable Product). But when it comes to marketing that product, you’ll need another MVP: a Minimum Viable Page on your website!

It’s Q&A Wednesday, and we’ve got a listener who’s ready to make the smart move of building a pre-launch web page for an app. Trouble is, our loyal listener doesn’t have much by way of creatives or even screenshots for imagery. So is a pre-launch page still possible?

You bet it is.

One thing we’ve learned is that you can’t let what’s missing hold you back from what’s possible. In business, lean is the new black. Having fewer bells and whistles can actually be an advantage, as it forces you to focus on showcasing what matters most.

Today, we discuss exactly what a bare-bones pre-launch page should include and look like. Learn what matters, what doesn’t, and what it takes for a web page to do the only thing that matters: convert visitors into leads. Click Play!

Rewardful

Intercom

Sumo

Drift

Leadpages

Unbounce

Coffee Republic

To submit your questions, visit 100mba.net/q.

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Your business deserves the best. But where do you find it?

It starts with redefining “best.” While many employers look for the most talented prospects with the right skill sets, a much more important metric for an employee’s true potential is motivation.

As we like to say, you can always teach the skill. You can’t teach the attitude.

Today, we discuss how to save yourself time and effort when looking for those top-notch players, the ones who bring a competitive, positive frame of mind. We help you spot the self-starters and self-motivators you’ll want to keep an eye on — but won’t have to.

From the initial job ad to the interviews, we describe our system for filtering out the throwbacks and hanging on to the keepers. We give you exact instructions on pinpointing the professional and personal traits that show who’s in it to win it. In the end, you’ll know who brings the most value.

Go get the go-getters! Click Play!

WebinarNinja

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Sometimes, the best advice comes from unexpected places.

Scott Adams is a cartoonist, but anyone who’s read his classic comic strip Dilbert knows he’s an expert in business and corporate culture. A sarcastic, controversial expert, but an expert nonetheless.

After repeated recommendations, we finally got around to reading Adams’ 2013 best-seller, How to Fail at Almost Everything and Still Win Big. This book is unconventional, brimming with Adams’ frank, take-it-or-leave-it approach to understanding success. Love it or hate it, this book has as many valuable insights as hard opinions.

We have to recommend challenging your thinking by giving this book a read. Today, we discuss some of the book’s key takeaways, what makes it so appropriate for entrepreneurs, and how your attitude towards success can manifest real-world results. Click Play!

Audible

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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Your business has a website, promoting your brand and product. But do you need another website, to promote…y’know, you?

Many business owners maintain separate websites about themselves, giving potential customers a deeper look into their motivations, outlook, and the bigger context of their businesses. But is this really necessary?

Can the choice to market yourself make or break your company?

Our host Omar has set himself a special challenge: over the next month, he’s going to build his own personal website, and test the benefits thereof. Today, we discuss the potential advantages, as well as the challenges that come with creating and maintaining a personal site. Omar shares details on exactly how he’s building, what resources he’s using, and — most importantly — what he expects to get out of it.

Tune in, and hear why so many entrepreneurs take the time to present themselves separately from their businesses. Plus, it’s FREE RIDE FRIDAY!!! Click Play!

WebinarNinja

EasyCourse

Weebly

Sivers.org

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Inbound, inbound, inbound. These days, it seems like all we hear. But what about the good ol’ fashioned way of moving product? What about getting out there and bringing your product to customers?

There’s still room for the outbound approach.

As your business grows, it becomes more and more important to actively pursue outbound sales, especially for business-to-business companies. While salespersonship is an intimidating topic for some, your business depends on your ability to break out and be an ambassador. Today, we discuss how to get outbound right, with 5 totally doable strategies — even if you’re not a “natural” salesperson.

These strategies will make outbound sales less awkward, more honest, and much more effective. Get ready to reach out and sell something. Click Play!

EasyCourse

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Sale prices can draw customers — but they can also send a bad message. It’s Q&A Wednesday, and one listener wants to know how to cut prices without harming the product’s real and perceived value.

Whenever you lower the price of your product, even temporarily, you have more drawbacks to consider than just decreased revenue. Gaining more customers is always great, but if it comes at too high a cost to your bottom line and your reputation, you may find yourself wishing you’d charged more. High-end brands, for example, almost never employ sales or discounts.

But that doesn’t mean you can’t. You just have to do it the right way.

You can cut the price of your product for promotional reasons, without creating the perception that your product is “cheap.” Today, we discuss exactly how to create promotions that lower prices while raising your profile. Learn how it’s done — Click Play!

To submit your questions, visit 100mba.net/q.

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You have no contact lists, no followers, no fans, nada. How in the heck are you supposed to start marketing?

Everyone starts somewhere. Today, we discuss how to jump-start your marketing efforts from Square One. You can build a foundation from next-to-nothing, if you know how to use your resources wisely.

Before you spend a dime on paid ads, listen to this episode.

That’s not to say paid advertising is a waste. However, you need to set your strategy up in a way that maximizes the ROI of every cent you put into those ads. You need to lay your marketing groundwork in a way that makes every ad more likely to convert and lead to sales. This episode features the strategies, resources, and tools you need to make it happen.

Some of the best things are made from scratch. As in the rest of business, sometimes the most important move you can make is to just. get. started. Click Play!

WebinarNinja

AWeber

InfusionSoft

Backlinko

Yoast

EasyCourse

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Ready to podcast? This is the episode for you.

We know a thing or two about podcasting, having made it all the way to our 1,033rd episode. But we’ve got a special guest teacher with even more experience and knowledge, someone who helped us along the way. Justin Jackson of transistor.fm knows podcasting, and he’s here to offer seriously valuable advice to anyone getting ready to utilize this incredible marketing strategy.

From choosing your topic, to the technical details, to finding your audience, Justin is here to get you ready.

Justin was our first guest teacher, all the way back when we were podcasting noobs ourselves. Today, he’s got practical, actionable, easy-to-follow advice for new podcasters, plus a ton of online resources and hardware suggestions you can use to make your podcast the best it can be.

With Justin’s advice, you can commit yourself to a realistic, feasible production process, and give your brand the biggest boost possible. Get ready to podcast — Click Play!

WebinarNinja

Product People

MegaMaker

Build and Launch

Transistor

The Distance Podcast

Work in Progress Podcast

Open for Business Podcast

cast.market

AudioTechnica ATR 2100 Mic

GarageBand

Audacity

ecamm Call Recorder for Skype

PremiumBeat

AudioJungle

Calendly

Justin Jackson on Twitter (@mijustin)

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The Internet is great, but sometimes you can’t beat some good ol’ fashioned real-world networking.

Physical meetups are more prevalent than you might think, and more affordable, too. Depending on your industry, there’s a good chance of finding a valuable get-together within a reasonable distance of wherever you are.

Today, we discuss how to find, prepare for, and make the most of meetups. We offer 4 specific tips for maximizing the ROI on the time you set aside to meet up, which can be considerable. With a little strategy, a little social grace, and a little extrovertedness, you can make the contacts that make a difference.

By going into meetups with a few modest goals and a plan to meet them, you can actively participate in a way that can have a significant impact on your business. Plus, it’s FREE RIDE FRIDAY!!! Don’t just attend, intend. Make meetups worth it — Click Play!

EasyCourse

Meetup.com

Eventbrite

How to Win Friends and Influence People by Dale Carnegie

MBA81 How to Create and Deliver Your Elevator Pitch

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Google AdWords: is the party over?

There was a time when AdWords was everything: a valuable, cost-effective way to get your website to the top of the results page without all that pesky manual SEO. Massive chunks of marketing budgets were devoted to paying per click, and as the value of AdWords became more and more apparent, the pricing became more and more…let’s say, exclusive.

That was then. This is now.

These days, more marketing attention (and dollars) are devoted to other marketing channels, like social media. Has the cost of AdWords finally outpaced the value? Are you better off crushing it on Instagram than throwing money at Google?

Today, we discuss the relative value of AdWords in today’s online marketing climate. In some situations, you may find AdWords is worth every penny. In others, not so much. Find out if AdWords can (still) work for you. Click Play!

EasyCourse

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Are videos the new blogs? Many marketing experts have pointed out that YouTube is the world’s second-biggest search engine, but does that mean every entrepreneur needs to break out the tripod and start filming?

It’s Q&A Wednesday, and one of our listeners wants to get a sense of the ROI for YouTube. Given the potential effects on branding, SEO, and all-around exposure, many entrepreneurs wonder if it’s foolish not to have a YouTube channel promoting their business. Of course, producing regular, quality videos is no small effort.

Is it worth it?

Today, we discuss the value (and costs) of YouTube marketing. We explain how creating quality content works, how to leverage that content, and why it might be a crucial investment (depending on your business, of course). We also discuss the limits of YouTube marketing. Decide if the video-sharing platform is right for you. Click Play!

Backlinko

Wistia

Vimeo

To submit your questions, visit 100mba.net/q.

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The road to independent success could use a few warning signs!

If you’re starting your first online business, this is the episode for you. In a special interview, we’re sitting down with someone whose entire job is helping new entrepreneurs get the most out of their websites: Matt Jenks, program manager for customer success at Weebly.

As the guy responsible for shepherding new entrepreneurs into the DIY web-based business world, Jenks has seen it all. His experience is multiplied by the experience of countless entrepreneurs he’s worked with, both successes and…not-so-successes. If there’s a way to get your new business off track, Jenks has seen it — probably more than once.

Today, Jenks sits down with Omar to discuss all the hiccups you’re likely to face when starting an online business, from marketing to funding to staying motivated. This episode has more value-per-minute than you can shake a laptop at, so get started. Click Play!

Meetup

Social Mention

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Your knowledge and experience are valuable — and not just to you.

In fact, your knowledge and experience are worth paying for, if you have the public speaking and presentation skills to deliver them effectively. Being a public speaker can do wonders for your exposure and brand, but it’s also a fantastic way to earn income in its own right.

Consider hitting the stage!
 

Today, we discuss what you need to do in order to make yourself worth a significant speaking fee. From the preparation to the networking to the marketing, we’ve learned from the best. Our host Omar is a successful public speaker, having studied the craft with speakers who make more for an hour-long talk than some people make in months.

Build your reputation and your bank account. Take our tips, hone your performance skills, and get ready to cash in on sharing your thoughts. Click Play!

Heroic Public Speaking

Dorie Clark

Scott Stratten

Grant Baldwin

Weebly

Jenny Blake

Scott McKain

Acuity Scheduling

Book Like a Boss

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The excitement can’t last forever.

When the honeymoon’s over, the founding obstacles are cleared, and the initial fires are put out, it’s just you and your successful business. At that point, you’re no longer facing the drama of starting a new business, and all the ups and downs that come with it. You’ve made it. It’s working.

You’re bored.

Like any relationship, the one between you and your business needs the occasional spark. A new challenge, new stakes, a new reason to be personally, emotionally invested in the outcome. While stability is certainly nothing to sneeze at, there is a such thing as too smooth a ride.

Today, we offer 3 simple ways to bring the passion back. Don’t worry — you don’t have to do anything excessively risky. But you do have to establish new goals, and face the kinds of challenges that get an entrepreneur’s blood flowing. It’s good for you, it’s good for your business, and it’s a massive motivator for your entire team.

Don’t rest on your laurels. Click Play!

WebinarNinja

EasyCourse

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To do the best job, you need the right tools. But even the best tools don’t last forever.

If you’re like us, your business depends on your computer. Whether you’re on a desktop or laptop, Mac or PC, your computer is your primary weapon in the fight for independent success. It has to work, through thick and thin. What you spend on your computer can vary, but the ROI is undeniable.

But when is it time to upgrade? And what should you buy next?

Depending on your current hardware, it may be a long time before you have to accept the expense of a whole new rig. Depending on your business, you may require features and functionality beyond the average web surfer’s. And like all purchases, you get what you pay for.

Today we discuss how to decide what you need, and when you need it. We’ve been through quite a few computers in our day, so we have some idea of how long they (should) last. Plus, we offer tips and tools on extending the longevity of your computer, however long you plan to keep it. Click Play!

CleanMyMac

CleanMyPC

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We’d say remote teams are the future, but they’re already here.

More and more, smart entrepreneurs are taking advantage of a whole planet’s worth of talent, as the Internet erases borders and puts top-notch talent at your fingertips. In fact, the only problem with remote workers is that there’s just too many of them.

So how do you find the good ones?

Today, we discuss where to find the best in the (remote) business, whatever your business is, at whatever budget you’re working with. From posting on the right websites, to narrowing and filtering the results effectively, to identifying the characteristics of the truly valuable hires, we show you how it’s done.

We should know! Our remote team is spread across the globe, from the US to Australia to Asia and beyond. It took a few years of experience, but we’ve learned how to find exactly who we need — wherever they are. Tune in, and find the self-managing, tech-savvy, modern remote “keepers” your business deserves. Click Play!

WeWorkRemotely

UpWork

To submit your questions, visit 100mba.net/q.

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Accounting can get out of hand, quickly — even when you have an accountant!

With a million little business expenses going out every day, it can be maddening to try and keep track of each transaction. Factor in multiple team members using different methods of payment, and any entrepreneur can easily lose the thread. What’s a business owner to do?

We’ve got a system.

There’s no shortage of accounting software and expense-tracking apps. In fact, the choices are overwhelming. But we’ve established a system for our business that works beautifully, and we think it’ll work for you too. We only use 3 — count ‘em, 3 — software tools, integrated into one simple, easy, headache-free process.

As your business grows (and tax time approaches), you’ll want to have your finances in order. Try our system, and see how stress-free it can be. Click Play!

Xero

ReceiptBank

DropBox

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Networking: you’re (probably) doing it wrong.

Networking is crucial to the development of any business. We like to say that the relationships you build as an entrepreneur are the most valuable asset your business has. But acquiring contacts and building genuine relationships is a subtle art, one that requires skill and finesse.

That said, anyone can do it. You just need the right approach.

Enter today’s special guest teacher, David Burkus. Burkus a best selling author and social sciences expert whose research-based strategies are proven to work. He’s here to show us the “hidden network” that lives just outside your contact list, in the gray areas between friends and total strangers.

With Burkus’ advice, you can take the awkwardness out of networking and forge valuable alliances skillfully. Learn how to identify and connect with contacts, and nurture the relationships that’ll mean everything to your business. Click Play!

Friend of a Friend by David Burkus

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Entrepreneurs need weekends, too.

Building a business on the side is no easy feat. But even the hardest working, most dedicated side-hustler has basic human needs: rest, relaxation, and a general enjoyment of life. To deprive yourself of these things won’t bring success. It’ll bring fatigue, burnout, and resentment. So how can you make time for you and your business?

One word: scheduling. Today, we discuss the time management tips that keep your weekends both productive and relaxing. With a little planning, and a little discipline, you can enjoy everything that makes weekends great, without losing ground in your business.

Our host Omar knows better than anyone — he held down a full-time day job while running a business on the side for years. By actively prioritizing R&R, he was able to meet his goals without collapsing in a heap of disgruntled fatigue. By not seeing himself as a work-bot, he was able to stay healthy, motivated, and productive 7 days a week.

You can do it, too. Find out how. Click Play!

EasyCourse

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How are you doing so far?

That’s a question every business owner needs to ask their team from time to time. Asking, of course, is easy. Getting honest answers, though…that’s something else.

You need to improve as a business owner and leader. If you’re not growing, neither can your business! The only way to measure growth is to seek data, to make sure that you’re a better leader today than you were yesterday, or last month, or last year. But where do you get the data?

More importantly, how can you trust the data?

Today, we discuss how to make your employees comfortable enough to tell the truth. By creating the right environment, with a commitment to openness and mutual respect, you can get the information you need to do better — and earn your team’s esteem.

We’ve tried many strategies to obtain this kind of feedback. Besides the effective ones, we’d also like to share the ineffective ones: the utter disasters that kept team members frightened and tight-lipped while real opportunities for improvement were lost.

Plus, we discuss how to assume the right posture to hear honest feedback, and respond constructively — not defensively. Do right by your team: Click Play!

EasyCourse

Basecamp

Trello

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Got something to teach? Something to share? Ready to make a business out of it?

It’s time to start your first online course. But if you’re like today’s Q&A listener, you’ve got one problem: a tiny budget.

Not to worry! WIth low-to-no-cost tools available today, anyone can establish a decent online course and get the ball rolling on their coaching career. In fact, you can create an online course almost entirely for free, if you know a few tricks.

Today, we walk you through the steps to creating your first course on the cheap.We’ve got the tools, techniques, and nifty little hacks that help you produce professional, high-quality lessons with less capital than it takes buy a sandwich, let alone a videographer. We discuss everything from creating the content, to delivery, to technical advice on filming and screencasting.

Get the tips, tricks, and online resources you need to make it happen, budget be damned. Click Play!

Udemy

EasyCourse

Podia

To submit your questions, visit 100mba.net/q.

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Your future is bigger than yourself alone.

There’s a huge difference between self-employment and business ownership. Being self-employed gives you freedom, and many prefer it to conventional 9-to-5 work. But self-employment means the whole enterprise depends entirely on you. Depending on the business, this isn’t scalable — or even sustainable in the very long term.

Business ownership, on the other hand, means taking a step back. It means being the leader, not the worker. It means delegating and trusting others with the day-to-day operation of your business, so that you can look further ahead. It’s not just about freedom. It’s about building something self-sustaining, independent of little ol’ you.

The ultimate goal of entrepreneurship is business ownership.

Even if you start as a solopreneur (as our host Omar did), eventually you’ll want to scale up, and hand off tasks to new people. This isn’t easy, and it’s not a ticket out of work. It’s a long-haul outlook that sets up a future for yourself and others.

Hear how it’s done, step by step. Click Play!

WebinarNinja

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Every once in a while, go back to the classics.

Tony Robbins is one of the original “self-help gurus.” While that kind of title might be scoffed at by some, the substance of his work is real and valuable. His 1986 book Unlimited Power isn’t some meaningless collection of affirmations — it’s a practical, smart guide to maximizing your potential.

It’s one of Robbins’ all-time best-sellers, and for good reason. Many (including our host, Omar) have been profoundly influenced as business people by this book.  Omar himself has read and re-read it multiple times, synthesizing the lessons within.

Today, we share the key takeaways.

We get it: some people take Robbins more seriously than others. But even if you’re not into self-help, this book is full of actionable, business-applicable insights. 3 concepts in particular from this book can totally realign your understanding of entrepreneurship for the better. Hear what we mean — Click Play!

Unlimited Power by Tony Robbins

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The true measure of yourself is what you do when times are toughest.

In business, tough times are never in short supply. Even the most successful business people have those WTF? days. It’s just gonna happen. What matters most is not avoiding those days, but responding to them in positive, constructive ways. Are you up for the challenge?

Today, we discuss how to handle the most awful days, by focusing on the factors you can control. We offer the strategies that have worked for us when everything seems to be going wrong, from sales slumps to technical glitches to personnel drama. Because no matter how badly your day goes, your business still needs you to perform.

Business is challenging, but that’s the fun part! With the right outlook, the right expectations, and the right strategies, you can see every day as an opportunity — even the awful ones. Hear our coping strategies, plus our 10-minute exercise for getting through those days you just can’t wait to end. Click Play!

Sumo

EasyCourse

How to Stop Worrying and Start Living

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We get it. Entrepreneurship is addictive.

Sometimes, while we’re developing one business, we see an opportunity to start another. Currently, we’re juggling two companies ourselves. But at some point, you’ve got to set limits on the number of plates you’re spinning, so that you don’t end up sacrificing quantity for quality.

Today, we discuss the right (and wrong) times (and reasons) for starting a second (or third) business while maintaining your current company. With so many ideas and opportunities bouncing around in our heads, we independent business people need to prioritize the ripest fruit — or end up with more than we can handle.

Fortunately, there are ways to decide if your next big idea is really worth pursuing. Certain factors truly justify starting a new business, especially when certain resources can be shared or the products are complementary. It all depends on what you’ve got going now, and where you want to see yourself later. Get the details — Click Play!

Atlassian

BitBucket

Jira

Ship by ProductHunt

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Content: there’s plenty of it out there.

Much of it can help you grow as an entrepreneur. With the wealth of online educational resources available today, you could spend your whole day learning about business and your own industry. Without setting foot in a business school, you can learn more from your laptop than many have in universities.

But when does learning about business start to detract from actually doing business?

Today, we discuss the limits of content consumption. Professional development is a worthy endeavor, but you’ve got to balance it against your other responsibilities. Otherwise, the ROI shoots right into the negative.

We have a formula for consumption that works for us, with exact allowances of time that are firm, but flexible. There is a such thing as too much content. In fact, the human brain can only learn so much before it’s no longer useful to keep reading or listening.

Tune in, and find out exactly how to balance learning with doing. Click Play!

WebinarNinja

EasyCourse

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You’re starting a small business. You need a website. But you’re not a website developer.

Welcome to the most common of marketing conundrums. Can you make do with a drag-and-drop DIY website builder, or should you pony up for a fancy custom job? Can you really Do It Yourself effectively? Is the ROI for a designer really there?

It’s a tough call, and the answer will differ depending on what stage of development your business is in.

Today, we discuss when it’s worth it — and when it’s not — to hire a freelance web developer. We’ve gone both routes at different points in our business journey, hacking together our own site in the early phases and paying for something more professional when the time was right. We know what it costs, and we know what it did for our businesses.

Learn what really matters about your business website, and why shelling out too much too early is likely to be counterproductive. Click Play!

Weebly

WebinarNinja

Words

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Ready for some top-notch business coaching?

Clay Clark is in demand as a business consultant. SBA Entrepreneur of the Year and a bestselling author, Clark knows the strategies that create revenue for all kinds of businesses. That’s why he’s been successful both in creating his own businesses, and in coaching and motivational speaking for a slew of Fortune 500 companies.

Bottom line: this advice is valuable.

Clark is here to help you revamp your business strategy with a sales-oriented approach. Today, he offers 6 specific tactics you can use to bump your sales numbers exponentially. From online marketing to closing the deal, Clark’s 6 tips can help you get the most out of your current business assets — especially if you have an established sales team.

After you listen to the podcast, head on over to thrivetimeshow.com for even more in-depth growth coaching. Click Play!

Google Business

Clarity

Nest

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Let’s get SaaSy.

It’s FREE RIDE FRIDAY!!!, and we’re finishing up our two-part series on the metrics that matter most to your SaaS business.

If you haven’t listened to Part I, make sure you do (we’ll just wait right here). In that episode, we identified four basic metrics that help you lay the foundation for an accurate picture of your SaaS’s overall health.

Today, we go deeper.

We take a look at four more metrics, numbers that give you a more detailed, nuanced, and comprehensive view of your business. While yesterday’s episode focused on numbers related to customer acquisition, we now look at your existing customers’ data to capitalize on those gains — and boost profitability.

Track all 8 metrics, and let them lead you to sustainable growth. See where you can make the biggest differences in your SaaS, at every stage of its development. Before you invest in a pricey CMS or CRM software to track analytics, see what you can do just by following these figures manually.

The results might just blow your mind. Click Play!

WebinarNinja

Baremetrics

EasCourse

ProfitWell

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Metrics matter. But which numbers should you really keep your eye on?

If you’re running a SaaS (Software as a Service) business, you’ve got plenty of numbers to choose from. You can study analytics on everything from conversions to daily active users to average customer age to…well, you get it.

With so many metrics, what’s the priority?

Today is Part I of a two-part series on the metrics that have the biggest overall impact on your business. By tracking these 8 key indicators, you can identify exactly which areas of your business need the most attention.

By improving these specific numbers, you’ll be most likely to improve the one factor that matters most: profitability.

On this episode, we tackle the first four key metrics, from the earliest phases of your marketing right up to your sales numbers. This will lay the groundwork for bringing in the next four factors — so you can paint an accurate overall picture of the health of your SaaS.

We’ve run our own SaaS for some time now. Take advantage of our experience, and learn where to focus your efforts. Click Play!

WebinarNinja

Google Analytics

Baremetrics

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Payment processing fees are part of the cost of doing business. But does the cost have to be so high?

Nope. It doesn’t. Depending on your business, you may be able to finagle more preferable transaction charges, lowering the percentage of revenue you lose to payment processing. There are ways to save, without comprising service or customer security.

You just have to know how.

Today, we discuss how to cut down your payment processing budget. While so many business owners assume they simply have to accept their payment processor’s terms, the truth is that transaction fees — like anything — are negotiable. Plus, your payment processing structure can be altered to save you even more.

Learn how to improve your bottom line, by gaining the leverage you need to bring your payment processor to the table. Click Play!

Square

PayPal

Stripe

Braintree

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GDPR: if you haven’t heard about it yet, you will.

The policies take effect in a matter of days, and it’s likely to affect almost every business with an online presence. GDPR is Europe’s reaction to the threat of privacy breaches that have lately made headlines, especially in the US. It’s the European Union’s attempt to protect the user data of its citizens — regardless of where a business is located.

If you have a website that tracks or gathers data on your visitors, you must be GDPR compliant by May 25th. The good news? It’s likely that you already are. Still, it’s vital to make sure, because the consequences for violations of European visitors’ privacy are steep.

Seriously, friends: do whatever you have to in order to comply with this new standard in online security.

Today, we discuss what the rules are, why they came about, and how to make sure your business doesn’t run afoul. Given the size of the fines, it’s definitely worth taking the time. Click Play!

Guest Teacher David Lizerbram: 3 Legal Must-Do’s For Your New Business

Stripe

Paypal

Active Campaign

MailChimp

Sumo

Zendesk

Weebly

Intercom

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Ever read a book that changed your whole outlook?

That’s the case with our latest Must Read Book Review, this time the true story of the world’s richest man and his landscape-changing company. The Everything Store by Brad Stone tells that tale of Amazon. It’s less a book about money, and more about drive, will, and unstoppable commitment.

This is a long read, but worth every second — including the time you spend re-reading sections just to process the incredible insights. It’s chock full of “Holy sh*t” moments, pieces of wisdom that completely challenge your view of business and commerce. This book is a mind-shifter, from cover to cover.

Today, we discuss some of the many takeaways of this immensely valuable book, from the value of implementation over ideas to the rewards of uncompromisingly good customer service. Friends, this one is a keeper. Click Play!

Audible

The Everything Store by Brad Stone

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Give. Hook. Upsell. Repeat.

The Spotify business model is genius. It’s also increasingly common practice, one currently adopted by businesses big and small. Spotify, Pandora, YouTube, and many more take the same approach: provide an incredible free service, then offer a premium version for a relatively small monthly fee.

The beauty is that it works at both levels. At the free level, you can still draw revenue from advertisements — the exact advertisements your customers will pay to avoid. If the service is great, and the customer has a certain amount of disposable income, it’s a win-win.

Today, we discuss exactly how to apply the free service to premium upgrade model to your business. Just like in many facets of business, from marketing to support, what you give away is ultimately what earns you the most.

It’s FREE RIDE FRIDAY!!! See if the Spotify method can work for you. Click Play!

Backlinko with Brian Dean

Weebly

Wistia

Book Like a Boss

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You’re starting your first business. Are you nervous?

Don’t be! Even though it’s your first time, you’ve got the advantage of our experience, right here on this podcast. There are so many things we wish we knew when we first got started. Today, we share 5 of the most important mistakes we wish we hadn’t made — because we totally did.

These are not small mistakes! All five of these screwups are potential business-killers.

The good news is that because we made these mistakes already, you don’t have to. And even if you have already made them, it’s not too late to change course. Whatever you do, do not let these errors slide. Avoid them, stop them; whatever it takes.

Many of these mistakes involve the transition from conventional work to entrepreneurship. For the newly independent, it’s important to know the key differences that trip people up. Let our experience (and our failure) be your guide. Click Play!

EasyCourse

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Goodbyes are tough. When you’re closing your doors, how should you address it with your customers?

That’s what one listener asked us for this week’s Q&A Wednesday. There are perfectly good reasons to close a business, from a lack of profitability to plain old retirement. But when you do so, you take something away from a group of people who supported you.

As a business owner, you owe it to them to bow out gracefully.

Today, we discuss how to communicate the end of your business in a respectful, productive way. Any exit strategy requires careful planning, including salvaging whatever good will you can. It requires correct timing, articulation, and possibly honoring some legal obligations. The way you close will have an impact — one that can follow you into your next business.

Learn how to soften the blow. It’s the right thing to do. Click Play!

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They say two heads are better than one. How about two marketing campaigns?

Cross-promotion is a smart, simple way to instantly double your exposure, and it costs you almost nothing. All you need is a partner with a complementary product, and you can exchange access to your respective audiences.

In our business, we’ve done many a cross-promotion with other entrepreneurs. In fact, we’re doing one as of this writing.

We’re not talking about commission or affiliate marketing here (though that’s an option). We’re discussing a simple exchange in which your partner tells their audience about your business, and vice versa. It’s easy, mutually beneficial, and effective — if you do it right.

Today, we offer our best strategies for executing an optimal cross-promotion, from identifying a partner, to mutual goal-setting, to follow up with your new audience. With a little strategy, cross promotion works. Click Play!

WebinarNinja

EasyCourse

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If you want to reach the young, you need to speak Snap.

Snapchat owns the under-30 market, with more teenage users than Facebook — despite Snapchat being a fraction of the size. As it grows, the temporary image and video-based platform will only extend its reach to the young.

For now, though, marketing and advertising on Snapchat is way underpriced.

To help you understand how to take advantage of Snapchat, we’ve brought in a special guest teacher. Timothy Armoo is the 23 year old CEO of Fanbytes, a mobile video advertising firm that helps companies reach the kids on social media.

Fanbytes has helped giants like Warner, Universal, and Sony get their message to the young. Now, Armoo is here to help you.

He’s got 5 “hacks” you can use to tailor your message to Snapchat’s unique features and functionality. These 5 tricks will maximize the impact of your campaigns with Snap-specific practices proven to earn clicks.

Get with the times, friends. If you ain’t Snappin’ it won’t happen! Click Play!

Fanbytes

Fanbytes free Snapchat Cheat Sheet

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Friction (noun): that which slows us down.

We all want our businesses to run smoothly. Today, we’ve got some tips on how to identify and eliminate sources of friction, those areas of inefficiency where goals are held up. Friction can come from many places (and people), but there are 3 particular points where a few changes can make all the difference.

On this episode, we explain how to make your business (and your life) a whole lot easier. Entrepreneurship has enough challenges, so why allow unnecessary obstacles to exist? WIth some advice from a great mentor of ours, we share some effective ways to trim the systemic flaws (and individuals) holding you back.

Friction costs time, money, and effort. Don’t let any of your hard earned resources go to waste. Reduce the friction, and ride smooth — all the way to success. Click Play!

EasyCourse

Heroic Public Speaking

Book Yourself Solid by Michael Port

ZenDesk

Intercom

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Good help is hard to find. But it’s easier when you’ve got staff who care about your business.

Whenever it’s possible, finding new hires via your old ones isn’t just cost-effective. It’s ideal! While anyone can comb through resumes and find appropriate skill sets, nothing beats a referral from someone who understands your business, your company culture, and your needs.

Not only does your own team know you and your mission, they know the potential hire — and what makes them a great fit. We’ve grown our team person by person for the last several years, mostly using this method. In that time, the people brought in by our people have proven to be a great fit.

Even if you’ve only got one employee, you can turn that person into the best possible recruiter. Personal connections do more than any job posting, recruitment service, or interviews. Assemble the team that jives on a personal level, and see what they’re capable of. Learn how — Click Play!

Basecamp

Slack

EasyCourse

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It’s been a long road, but here we are: 1,000 episodes!

Don’t worry — we won’t spend too much time celebrating, because we’ve got business to discuss. Specifically, many of our listeners want to know how our co-founders, Omar and Nicole, balance their personal partnership with their business partnership. Can working alongside that special someone really…work?

It sure can!

Today, Omar and Nicole discuss the unique challenges and advantages of building a business with your other half. Our co-hosts are up-front and honest about what can go wrong when you work with someone so close to your heart — which is exactly why they pull it off.

Omar and Nicole discuss the potential conflicts of sharing a business and a life, as well as the boundaries, systems, and mutual agreements that keep them focused on their shared goals. They also discuss what makes working together so adorably great. Each offers 3 tips, for a total of 6 wisdom-nuggets on how to chase your goals with your best friend at your side.

Hear what it takes to make it, together. Click Play!

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Email, email, email.

We never miss an opportunity to point out that email is king when it comes to online marketing and sales. Because the recipient has to opt in to receive it, and because every email requires some action to resolve (even if it’s just to delete), emails are your best chance to be seen, heard, and understood.

When you’re running a sales promotion, every facet of your email has to be precisely crafted with strategy in mind — from the subject line to the sign-off. Whether you’re launching a new business, launching a new product, or just having a sale, every aspect of your email matters.

Today, we discuss 5 phenomenal tips for optimizing your sales campaign emails. Write them down, stick them somewhere visible, and refer to them every time you run a promotion. We cover everything that makes an email campaign work: timing and frequency, design, content, and follow-up.

These principles can apply to any kind of sales campaign, for any type of business. Learn the strategy, and watch the results roll in. Click Play!

ActiveCampaign

InfusionSoft

ConvertKit

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In business, good advice is worth its weight in gold.

For this week’s Must-Read Book Review, we go one better: Damn Good Advice (for people with talent) is a treasure trove of insights, witty observations, and hard-earned truths from George Lois, legendary ad-man and creator of Big Idea Advertising.

As the title suggests, Lois’ advice is, shall we say, blunt. Some of it is even controversial. Heck, we outright disagree with a few of his points. But the net value of reading this book is undeniable. It’s an easy, short, digestible read with a humorously combative tone that keeps the pages turning.

Before you know it, you’ve finished it — and you’re glad you did. We especially appreciate Lois’ take on the relative merits of smarts and work ethic, a balance that every entrepreneur has to find in themselves and their team members.

It’s unconventional, but it’s a gem. Hear what this book has to offer — Click Play!

EasyCourse

Damn Good Advice (for people with talent!) by George Lois

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Build the list that’ll build your business!

Yesterday, we started our 2-part series on email list-building with a talk on website optimization and opt-ins. Make sure you’ve listened to that one, so you have a firm foundation for today’s in-depth lesson on the next steps.

Today, we discuss how to segment your leads, nurture them into sales, and onboard those new customers.

WIth these proven techniques, you can keep the contacts on your list moving down the funnel, from contact to long-term loyalist and advocate for your brand. With smart automation, you can establish the email workflows that do the work for you, keeping your contacts constantly engaged. With a little education, you can master list-building, and watch the effects.

Listen to both episodes, take notes, and get ready — these strategies create results. Click Play!

EasyCourse

ActiveCampaign

InfusionSoft

ConvertKit

AWeber

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In online business, email is everything.

That’s no overstatement. Email remains the single most important tool you can use to turn website visitors into customers. Collecting addresses, starting the conversation, and nurturing your leads requires knowledge and strategy. Fortunately, we’ve got an in-depth, 2-part crash course on exactly how to build your list the right way.

We’ve discussed the basics of list-building before. Now, we’re getting down to specifics. We’ve got the details on techniques you can use to acquire leads, convert them, and move them down the funnel. From opti-ins to segmentation to onboarding, this is the email primer you need.

Be sure to tune in to Part 2 tomorrow. When it’s all over, you’ll be ready to tackle email marketing and sales like never before. Learn the techniques, apply them, and let your list do what it’s supposed to: generate revenue. Click Play!

WebinarNinja

MailChimp

ActiveCampaign

InfusionSoft

Productivityist

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Every business needs a logo.

A smart, eye-catching symbol that encapsulates your brand and mission can do wonders for your reach. It can generate interest, create associations, and bring your company to mind when potential customers are looking for solutions.

It’s Q&A Wednesday, and one of our listeners wants to know how much a good logo should cost. If you’re not into graphic design, you’ll need to outsource the creation of your logo to a professional. Of course, that won’t be free.

With so many freelancers, and so many options for finding them, how can you be sure you’re getting a good deal?

Today, we discuss the options available to new entrepreneurs, including the options we’ve used ourselves. When you pay for a logo, you’re not just paying for the time it takes to make it. You’re paying for an expression of what you do — and that’s worth getting right.

UpWork

99 Designs

DesignCrowd

WebinarNinja

EasyCourse

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Don’t work too much!

That might sound like odd advice from a podcast about building your independent business, but it’s crucial. Burnout kills businesses, and ruins health. Work is like anything else: quality always trumps quantity. By increasing the quality of your time “on the clock,” you can have more time to yourself.

Your business will benefit, not suffer, from the downtime you allow yourself.

Today, we discuss 5 techniques you can use to lessen your work hours. By working smarter, you can schedule your way into less stress and more results. Do better with your time, and you can enjoy more of it. It just takes a little strategy.

Beat back the overwhelm. Click Play!

UpWork

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Selling physical goods online? Setting up your eCommerce store is easier than ever, given the tools available. But whichever service you choose, it’s important to know the basics of creating an online store that’s optimized for sales.

Today, we’re trying something new: an interview with an ecommerce expert. We’re talking with Katie Swett, Group Project Manager at Weebly. Weebly is a sponsor of the show, but don’t worry — this isn’t a pitch. It’s an in-depth lesson on everything from the design of your ecommerce site, to the sales copy you feature, to the supplemental tools and services available.

Katie and Omar discuss the best ways to establish your store online, right down to the best payment processing and shipping services to use. It’s an info-packed interview you can’t miss if you plan to sell physical goods from an online space. Click Play!

Shippo

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Is your business growing fast enough?

If you’re just getting started, that’s a question you might be asking. The answer, though, isn’t as simple as being big enough, soon enough. The right pace of growth isn’t necessarily the fastest pace. In fact, growing too quickly can (and does) end in disaster for businesses that aren’t equipped to go from 0 to 60 abruptly.

We’ve actually turned down opportunities for explosive growth, simply because we knew it wasn’t a sustainable course to take. Given the unique challenges of establishing a new business, entrepreneurs have to be precise in their goals, benchmarks, and standards. To chase as many customers and as much revenue as possible? That’s not very precise — or wise.

Today, we discuss reasonable, sustainable goals for new small businesses. By taking a smart, lean approach to your business’ growth, you can ensure that you’re not just a flash in the pan. You can establish a foundation of growth that will support years of continued success.

Find out how to grow wisely. Plus, it’s FREE RIDE FRIDAY!!! Click Play!

EasyCourse

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What can artistic performance teach us about sales performance?

Quit a lot, we think. And so does our next special guest teacher, Carrie Olsen. Carrie is a veteran voice actor, having provided narration for companies ranging from Tiffany’s to Taco Bell. In her career, she’s had to hone one thing above all: the art of presentation.

Carrie uses the same principles of presentation that fuel her voice-over career to sell her independent coaching services. In her view, presentation is the key to a great sales page –  so she puts the same thoughtful strategy into her website as she does into her performances.

Today, she shares those principles with us. In the end, acting is the ultimate act of sales(wo)manship. You’re selling an idea, a feeling, and a belief. By bringing a bit of the stage, screen, or booth to your sales approach, you can maximize your sales efforts, too.

Learn how: Click Play!

WebinarNinja

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