The $100 MBA Show

As your business grows, organization becomes more and more crucial.

At some point, the systems you establish will be the difference between getting things done and scrambling to keep up. That’s why it’s so important to establish procedures, protocols, and workflows as early as possible.

Fortunately, there are tried-and-true ways to establish efficient systems and create repeatable core processes for your team to follow — even as your team grows, changes, and brings in new faces. Today’s guest teacher, Dan Martell of SaaS Academy, is an expert in crafting and executing consistent systems. These systems can free you from unnecessary work and excess management duties, allowing you to focus on the horizon rather than day-to-day operations.

Besides offering his most important systems-crafting tips, Martell also offers our listeners a special giveaway that will help you get organized, no matter where you are in your business journey.

Invest in your core systems now, and ensure efficiency going forward — Click Play!

ScreenFlow

OneLogin

1Password

danmartell.com

WebinarNinja

Basecamp

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We all need a break. But how do you make sure your break doesn’t hurt your business?

Burnout is a real and dangerous thing. It’s not only bad for your health and well-being, it’s devastating to your business. Only the best you — the healthiest, well-rested, most focused version — can run your business. That’s why it’s so crucial to approach downtime the same way you approach everything else: with planning, preparation, and thoughtful execution.

Today, we discuss what you need to do in order to plan a true vacation, one that allows you to “log off” while your business maintains its momentum. By putting some key things in place, you can ensure that everything runs smoothly in your absence.

Remember: it’s not a “break” if you’re thinking about work! Plan ahead, and come back from your next vacay fully recharged. Click Play!

EasyCourse

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Need to update your SEO strategy quickly?

We’ve got the most efficient, to-the-point 2018 SEO guide available. It’s not a best-seller from a renowned author. It’s just something we stumbled on while looking for useful new SEO resources.

SEO 2018 (No Bullsh*t) Strategy by Casey Leigh Henry is exactly what the title promises: a no-nonsense, brass-tacks guide to getting SEO right this year. SEO is always changing. From the early days of effective keyword-stuffing to Google’s Hummingbird and RankBrain updates, yesterday’s SEO strategies will not work today. It’s more important than ever to find out what works now — without wasting time.

Hear all about these efficient methods for boosting traffic, generating leads, and ultimately making sales. For the best ROI of your time, this should be the next book on your list. Click Play!

UpWork

WordPress

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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Email is still king.

Even in today’s world of viral social media, email remains the most effective, important tool for online marketing and sales. As they say, “The money’s in the [contact] list.” So how can you maximize the impact of your emails? You’ve got to make sure they get opened, and the calls-to-action inside get clicked.

Like many things in business, that’s easier said than done.

Fortunately, there are some tried-and-true strategies you can use to maximize openability and clickability. By keeping these 5 principles in mind, you can make sure every email has the best possible chance of engaging and converting the recipient. By improving the most important email metrics — open and click rates — you can improve the one metric that matters most of all: sales.

Plus, it’s FREE RIDE FRIDAY!!! Find out how to keep the conversation going. Click Play!

EasyCourse

MBA923: 3 Ways to Write Intensely Curious Headlines

Gary Vaynerchuk

OkDork

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It’s easier (and less costly) to keep your current customers than to earn new ones.

When you think of the importance of customer service, always remember that equation. Too many entrepreneurs put too many resources into product development, marketing, and sales, and far too little into customer service.

Your customers are your lifeblood. Taking care of them should be a high priority.

Today, we offer 4 simple, specific actions you can take to improve your customer service. These are small steps, but big fixes. By putting them into action, you can improve customer satisfaction, reduce churn, and protect the revenue you worked so hard to build. These strategies are appropriate for any kind of business, for any size team — and you can implement them today.

A good reputation for customer service can be a huge draw, especially for products that make customers nervous, like SaaS products. Improve the customer experience, and your business will reap the good karma. Click Play!

WebinarNinja

Intercom

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Hindsight is a beautiful thing.

What would we do differently? We’ve learned so much over the course of building and running our SaaS business, WebinarNinja. Of course, like many entrepreneurs, we wish we knew then what we know now! For this week’s Q&A Wednesday, we’re letting our mistakes be one listener’s guide — and yours.

From our tiny two-person startup, we’ve built a team of 30 that now administers a service with over 13,000 active users. From the creation of our first Minimum Viable Product, to imperfect decisions about pricing, team management, and design, there’s a million “do-overs” we’d love to have. Some decisions were small, others were huge.

But along the way, we did the most important thing entrepreneurs can do: learn.

Apply our lessons to your business. Take what we wish we’d done, and do it yourself! We think you’ll be glad you did, looking back. Click Play!

WebinarNinja

$100 MBA Free Idea Validation Course

Basecamp

EasyCourse

To submit your questions, visit 100mba.net/q.

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In life, patience is a virtue. In business, it’s a necessity.

We all want success as quickly as possible — especially those of us who take the risk of striking out on our own as entrepreneurs. We want to reach our goals yesterday, and have the life we want now. But too much ambition can cross over into something counterproductive: impatience.

Today, we discuss how to overcome the desire for instant gratification, and take the slow & steady approach that always wins the race. We share specific exercises that we use to relax, step back, and stay focused on the long term. Using these techniques, you can reduce stress, fight off anxiety, and reach your goals right on time…whenever that is.

Be the tortoise, not the hare. Click Play!

WebinarNinja

The Smart Passive Income

Elon Musk

EasyCourse

The Everything Store

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Keep. Your. Customers.

As entrepreneurs, we spend a lot of time and resources on customer acquisition. We pour effort into getting more and more new customers, because that’s how we grow our business. But in doing so, we cannot neglect the customers we already have. To sustain our growth and set our business up for long-term success, we have to delight the buyers we already have.

Our special guest teacher this week is Joey Coleman, customer retention expert and the author of Never Lose a Customer Again. Coleman’s consulted the likes of Hyatt, Zappos, and Whirlpool on the art of pleasing and retaining customers after the sale, so that buyers become lifers.

Today, Coleman shares his proven ways to counter buyer’s remorse, that dread feeling some customers get when they haven’t been taken care of post-purchase. Take the time to make sure your customer feels good about their purchase, and they’ll reward you for years to come. Click Play!

For 3 free chapters from Never Lose a Customer Again, visit joeycoleman.com/book

Joey Coleman

Never Lose a Customer Again by Joey Coleman

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It’s FREE RIDE FRIDAY!!! Today, we discuss the most important thing an entrepreneur can do to reduce stress, increase efficiency, and genuinely enjoy your business: trusting your team.

When it’s your business, the temptation to micromanage is strong. But too much involvement in your team’s work can be counterproductive, draining, and — worst of all — it can disable your employees, keeping them dependent on you rather than letting their talents shine. If you truly want to the best work from your people, it’s time to macromanage!

On this episode, we offer simple steps that allow you to lengthen the leash, gradually empowering your employees to the point where they don’t need you. This frees you up to think further ahead, to innovate, and to simply live your life. We discuss how to build, test, and ultimately trust a capable team, one that’s motivated by their own desire to use the freedom you give them productively. It’s a win-win! Click Play!

WebinarNinja

Easy Course

Basecamp

MBA765 – Must Read: Shoe Dog by Phil Knight

Trello

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No one said this would be easy.

Business is tough. Entrepreneurship can be even tougher. We think it’s healthy, productive, and good for your business for you to acknowledge this struggle. If we can’t face the valleys, we won’t reach the peaks! That’s why we’re devoting today’s episode to helping you work through the dark times, the times when your path to success is the hardest.

We’re all about positivity. But the plain and simple truth is that entrepreneurship is hard sometimes, and that’s ok. By dealing with our unique challenges in a constructive way, we not only get through the rough patches — we enrich the whole experience, and grow into stronger business people. Today, we discuss exactly how to live with, address, and even embrace the entrepreneur’s uphill battles.

With a little support, a little advice, and some good ol’ optimism, you can keep things in perspective. You can do this, and we can help. Click Play!

MBA958 – Must Read: How to Stop Worrying and Start Living by Dale Carnegie

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Ideas: we all have them. Some of them are even good. But is your idea good enough to sustain a business?

You don’t have to guess.

If you have an idea for a great product or service, you can find out — in the real world — whether it can actually sell. You can take concrete action to determine if your business idea has a decent chance of working. In today’s digital economy, it’s easier than ever to do market research. You just have to know where to start.

Today, we take you step-by-step through the process of validating your business idea. Before you put any other time or money into your idea, do this first. We explain simple, immediately actionable ways to “feel out” consumers. This way, you can proceed with more than just an educated guess: you can go forward confident that your product or service already has people waiting to buy it!

Want to build it, but not sure if they’ll come? Just ask! Find out how — Click Play!

$100 MBA Free Idea Validation Course

Weebly

Leadpages

To submit your questions, visit 100mba.net/q.

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Public speaking is many people’s biggest fear. But for entrepreneurs, it can be one of your most powerful tools. As intimidating as it can be, getting up in front of people and explaining yourself does wonders for your marketing, sales, and personal branding.

It’s taken our host Omar 6 years of study and practice to become the competent, engaging public speaker he is today. From hosting our daily podcast, to hosting regular webinars, to addressing huge live crowds at industry conferences, his success on the mic is no accident. It’s the result of thoughtful, thorough preparation.

Today, Omar shares his public speaking preparation strategy, from the initial “intel gathering” about the topic, audience, and venue, to the scripting of his words, to the multiple rehearsals he conducts before he ever sets foot on stage. He describes his own step-by-step process for crushing his speeches before a single audience member takes their seat.

He’s had the training. He’s had the experience. And he’s had the painful “bombing” moments that really taught him lessons. Now, he’s ready to share what he’s learned, so you can knock your next speaking engagement out of the park. Click Play!

$100 MBA Free Idea Validation Course

Heroic Public Speaking

EasyCourse

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Nervous about sales? There’s a Must-Read Book Review for that.

Exactly What to Say by Phil M Jones is exactly what the title promises: a collection of phrases that will help you make sales. These key phrases encompass sales strategies that work for every kind of business and product. It’s a short, easy read that you’ll refer to again and again when crafting your personal sales strategy.

These phrases, used verbatim in the right context, are absolute gems. They make use of human and social psychology to trigger the interest and curiosity that opens the door for sales. On this episode, we explain how these simple phrases work, and share a few that we’ve found most useful in our own sales situations.

Learn how to introduce your product and explain its value effectively. Arm yourself with the exact words you need to gain confidence in the sales arena. Click Play!

Exactly What to Say by Phil M. Jones

Heroic Public Speaking

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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Ready to make your side gig your full-time career?

Yesterday, we laid out the first phases of our detailed action plan for building your own business on the side while maintaining your regular 9-to-5 job. Today, we continue that lesson with the final instructions you’ll need to transition out of conventional work and into entrepreneurship.

Last time, we covered the foundational steps of organizing your time and resources, validating your business idea, and crafting your first minimum viable product. Today, we discuss how to turn your initial product into an actual, honest-to-goodness business. Tune in, and hear the exact steps you’ll have to take to establish your funding, profitability, and marketing before ultimately making your big move.

We also discuss how to improve your product via customer feedback, tweaking it to perfection until your business is truly off the ground. Finally, we offer advice on making a smooth transition out of your day job and into full-time, profitable, viable independent business.

It’s a long journey, but the first step is here! Click Play!

WebinarNinja

EasyCourse

Meet Edgar

Ropeg

Weebly

WordPress

Rich Dad, Poor Dad by Robert Kiyosaki

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You want to build your own business, but you already have a job. And you don’t want to lose it (just yet).

You’re not the only one. Building your business on the side while maintaining your primary income isn’t just common, it’s smart! So how can you invest the time and resources necessary to really start a business? Can you make real progress with nothing but your nights and weekends?

We’ll show you how —  exactly the way we did.

This is Part 1 of a 2-part series on building your business on the side. Today’s and tomorrow’s episodes are PACKED with detailed information on how to manage your schedule, stay productive, and minimize personal financial risk while plotting your escape from the 9-to-5. By keeping your day job and putting in a good ol’ fashioned side-hustle, you can pursue your business with a safety net in place.

Start playing the long game now. Click Play!

$100 MBA Free Idea Validation Course

$100 MBA 1-Page Business Plan

EasyCourse

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It’s Q&A Wednesday, and we’re here to help! Today, we address a question from a listener with a very common issue: they’re not exactly an expert in sales.

For new entrepreneurs, salesmanship is often the first stumbling block. Per our listener’s request, we’ve put together a collection of go-to resources for beginning sales people that we’ve found most useful and valuable over the course of our business journey. This collection of 3 books and 2 online courses can give anyone a foundation in the art of the sale.

From ultra-beginner to intermediate, these resources are our ideal crash course for anyone who’s just getting into business for themselves. Fortunately, sales tactics can be learned — even by people who aren’t “natural” sales people. All you need is the right advice, and the will to get out of your comfort zone and improve your business skill set.

Take yourself from sales noob to sales pro! Click Play!

$100 MBA Free Idea Validation Course (and 2018 Waiting List)

Your 3-Step Sales Process

How to Win Friends and Influence People by Dale Carnegie

Exactly What to Say by Phil M. Jones

The Ultimate Sales Machine by Chet Holmes

To submit your questions, visit 100mba.net/q.

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Decisions, decisions. Entrepreneurship means having more control — and more responsibility — than your average person. Sometimes, the sheer importance of the decisions you have to make can be overwhelming. All too often, the anxiety and pressure that comes with make-or-break decisions can lead to “analysis paralysis.” Today, we show you how to shake it off and make the call.

We have a precise we method we use to make the best possible decisions when the stakes are highest. By stepping back and putting the decision into a framework, you can get the perspective you need to reach a rational, properly analyzed conclusion. By applying our formula, you can anchor your decisions to the mission statements and personal goals that matter most.

Step out from under the pressure of emotional decision-making. Learn how to make the call with calm, confidence, and zero regrets. Click Play!

WebinarNinja

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We’ve said it before, and it remains true: the relationships you build are the greatest asset you’ll ever have in business. Through ups and downs, from one business to another, your relationships are the one constant resource you can rely on — but only if your nurture and maintain them.

As this week’s guest teacher, Jordan Harbinger, likes to say, “Dig the well before you’re thirsty.” If you reach out to someone for the first time when you need help, you’ve already waited too long. Instead, Harbinger is here to show us how to build relationships well in advance of getting anything out of them, by simply being a trustworthy, generous resource for everyone around you.

Harbinger is a renowned expert in the art of networking and cultivating personal ties that reinforce your business. From his early days as a lawyer, he learned that relationships can be the scaffold of an entire career. As long as your intent is to build genuine ties — not to simply do favors to be rewarded later, the rewards are limitless. By being honest, open-handed, and helpful to others, your business will benefit in ways you can’t possibly predict.

Start building your network now. Click Play!

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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Times change, and so do prices.

If your business is growing, you’ll eventually have to raise rates for your products or services. Even if it’s just to keep pace with inflation or the cost of living, your prices just can’t stay flat forever.

Of course, breaking the bad news to customers can be a scary thought. No one likes to pay more, even for something they love. That said, you might be surprised at how little resistance you’ll meet when raising prices — if you do so skillfully. Today, we discuss the right times (and the right ways) to raise prices. A modest increase for customers can mean a huge revenue boost for you. We offer proven tips and strategies for “gently” raising prices, whether it’s an immediate hike, or a long-term pricing plan to keep pace with growth.

Don’t be scared to raise prices when you have to. Remember, most customers aren’t so concerned about price — they’re concerned about value. As long as you deliver the goods, your product might be worth more to customers than you realize. Click Play!

WebinarNinja

EasyCourse

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Sit down for this one: your email list might be too big.

When it comes to email contacts, quality beats quantity every time. Besides that, excessive quantity can actually hurt your bottom line. Making sure you have a “lean list” is crucial to getting a good ROI on whatever you’re paying for email services (you’re not just using your personal email, right?).

Today, we discuss how to make sure you have the right contacts, not just the most.

A small list of engaged contacts is worth more to your business than a million inboxes where your emails get filtered, deleted, or otherwise ignored. Applying the right strategies to collecting emails will help ensure that the addresses you capture are high quality, conversion-ready contacts with the potential to become customers — not just audience members.

Ditch the vanity metrics! Tune in, and learn how to tell which of your contacts are helping your business grow, not just your list size. Click Play!

$100 MBA Free Idea Validation Course

1,000 True Fans

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Family is family, but business is business. Should the two mix?

Many entrepreneurs have to ask themselves this very question. What’s the risk/reward balance of hiring and managing the people closest to you? For some businesses, it can work beautifully. Take the husband & wife team of our host Omar and producer Nicole, for example. For others, it can raise complications that hurt the business — or worse, the personal relationship.

Today, we discuss the unique challenges and benefits of working with family. We show you how to adjust your human resources approach to accommodate family, protect your personal connection, and avoid the appearance of nepotism. With the right approach, you can work effectively and professionally with family, and enrich your entrepreneurial experience.

Learn how to keep it in the family — Click Play!

To submit your questions, visit 100mba.net/q.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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We all know online business is fertile ground. But is there still room for entrepreneurs to thrive in the physical world? If you’re considering taking on a good ol’ fashioned brick & mortar business, you already know that it comes with risks and challenges the online space is mercifully free of. So should you go for it? Is small business fully digital, or can a scrappy player still make it on the (literal) streets?

We’ve got some good news.

Physical business have never been more affordable to invest in, if you know where to look. What’s been terrible for real estate has been great for entrepreneurs, as moderate-to-low priced physical stores and spaces are available all over the map. You just have to assess the risk factors by doing your homework.

Today, we offer 5 specific things you should look into when considering a physical business. By addressing these 5 areas, you can make real-world entrepreneurship as feasible and realistic as any web-based company. Find out how — Click Play!

$100 MBA Free Idea Validation Course

EasyCourse

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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Marketing not your forte? Well, have we got a book for you!

Despite the title, Allan Dib’s The 1-Page Marketing Plan is an entire book, and it’s made our list of entrepreneurial Must Reads for very good reasons. This book offers a strategic, intentional, universal marketing plan that any entrepreneur can apply, no matter the type of business. The plan is sound, straightforward, and effective. Best of all, it’s laid out in easily digestible chunks: 9 total steps divided into 3 phases.

This isn’t just a book of marketing theory. It’s a well-researched, well-received synthesis of proven marketing principles and best marketing practices, with practical examples to support its conclusions. If you’re overwhelmed by the challenge of marketing, this is absolutely one of the best places to start.

Get ready to have confidence in your marketing plan. Click Play!

Discover all our must-read book reviews at https://100mba.net/bookreviews.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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We all love traffic on our websites. But what are we doing with it?

If you’re not converting, your visitors may as well not visit! To make your site effective, you’ve got to keep the endgame in mind: sales. By creating and engaging new contacts, you move your visitors down the funnel towards becoming customers.

So how can you optimize your sales page to capture those emails and start the conversation? We’ve got some ideas you may not have considered.

These 4 simple sales page hacks are minor tweaks, but they can have a huge impact. By applying these easy tricks, you can boost conversions and watch the revenue rise accordingly. These subtle moves may not sound like much — heck, your customers might never notice — but they’re grounded in solid conversion optimization practices. Hear our tips, give them a shot, and see what happens. Plus, it’s FREE RIDE FRIDAY!!! Click Play!

EasyCourse

Basecamp

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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Why launch alone? When you’ve got a new business, product, or even just a new feature, teaming up with another company might be the best way to spread the word.

By sharing your news with a bigger audience than your own, you can maximize the impact of your new release. You just have to find some fellow business people willing to team up. Today, we offer 5 tips to help you identify the best launch partners, and talk them into a mutually beneficial launch promotion.

You only get one shot to launch, so make it count! We discuss where to start looking for partners, how to identify the “right fit” for your brand, and how to align your interests with your launch partner’s for an effective collaboration. We also describe what kinds of partners to avoid.

Make your next launch greater than the sum of its parts. Click Play!

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s love got to do with it? It’s Q&A Wednesday, and that’s what one listener is wondering. Can you run a business if you don’t exactly adore your customers? Does serving your customers require…y’know, liking them?

We all have a few customers we wouldn’t invite to dinner, but how much distaste for the people supporting your business is too much?

Today, we discuss the level of love necessary to be a good business owner. While a seething hatred for your customers is probably bad for business, you probably don’t need to be head over heels for everyone who buys what you’re selling. In fact, the skill set required to run a business isn’t necessarily the same skill set you need to be a people-pleaser. That’s why customer service is a distinct branch!

Find out how to fine-tune your relationship with your customers — or whether you need to at all. Click Play!

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MBA 962: Low-Priced vs High-Priced Products

The post MBA965 Q&A Wednesday: I am not in love with my customers. Am I in the wrong business? appeared first on The $100 MBA.

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What’s in a name? Everything.

Choosing the right domain name can have huge implications for your branding, marketing, and SEO. Your web address matters! For customers to be able to find you, you’ve got to make it easy, and that starts with the right domain. Today, we discuss the “do’s” and “don’ts” of selecting your domain name, including three MAJOR no-no’s that are guaranteed to hurt your website’s reach.

You may have your domain name for years to come. It will represent your business for the foreseeable future. It’s the shingle you hang above your virtual door. For all these reasons, it’s best to put some thought into it! Click Play!

WebinarNinja

The 4 Hour Workweek

NameMesh

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Ready to sell? You don’t want just anyone pushing your product. You want the best. You want people with innate selling skills, including the kind of drive and self-motivation that can’t be taught.

You want a hunter.

Dr. Christopher Croner knows salesmanship. He’s exhaustively analyzed the qualities that make a great salesperson, finding common threads that only the truly capable share. Today, he’s here to help us attract, identify, and hire the people who will move your product. He discusses the right questions to ask to gauge a salesperson’s true potential, and lays out the specific elements of drive that characterize the truly results-driven candidates. Find your “hunter,” and set them loose! Click Play!

Head to www.salesdrive.info/free-trial-request for a trial of Drive Test, Dr. Croner’s sales assessment designed to identify high-potential candidates before the interview.

Never Hire a Bad Salesperson Again by Dr. Christopher Croner and Richard Abraham

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Go high, or go low?

When it comes to the price of your product, the decision you make will dictate your approach to everything from marketing to sales to customer service. While both the high-end and the affordable markets have their ups and downs, each comes with unique challenges and totally different customer expectations.

Today, we discuss all the factors involved in deciding whether to pursue the Mercedes or the Honda crowd. Low-cost products like Netflix and Spotify subscription services make billions, but involve certain risks and depend almost entirely on rapid scaling. Apple and Tesla can charge as much as they want, but each customer they earn is harder to acquire — and more devastating to lose.  

Learn how your goals, strategies, and overall outlook will be different according to the price range of your products. Whether you’re choosing your path, or simply trying to maximize your profits with either approach, this episode’s for you. PS: It’s FREE RIDE FRIDAY!!! Click Play!

WebinarNinja

EasyCourse

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For entrepreneurs, attention-seeking behavior isn’t a bad thing.

To widen our reach and attract our audience, we all need press. Everything from brand awareness to SEO is dependent on being mentioned (in a positive light) by industry websites, popular blogs, and even local newspapers. So how do we get the exposure we crave? Today, we offer 3 hard-earned lessons on how NOT to get press — lessons we learned from (painful) experience.

If your business is being ignored by the thought leaders and tastemakers of your industry, it’s likely because you’re engaging in one of these 3 mistakes. The good news? They’re easy to correct, and the damage can be reversed. By avoiding these 3 errors, you can stand out, get noticed, and watch as trusted sources spread the good word about your business. Ready to establish yourself? Click Play!

Backlinko

Yoast

EasyCourse

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Conferences and other real-world events can be a huge boost for your business. Scheduling such events for maximum attendance takes strategy, planning, and wisdom — exactly the kind we offer on today’s episode. The right time of year makes all the difference to the success of any event, based on the industry, climate, culture, and a host of other factors.

To pull off a win, you need to think way, way ahead.

Today we discuss some general guidelines that apply to all or most kinds of conferences and events, including some definite no-no’s you should be sure to avoid. We help you put potential attendees in a position to make “yes” an easy answer to give, utilizing the sweet spots on the yearly calendar.

You only get one chance to fill your event with potential partners, customers, and allies. Get it right! Click Play!

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$100 MBA Show Free Idea Validation Course

Social Media Marketing World

World Domination Summit

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Let’s just say it: no one likes meetings.

No one has ever liked meetings. Meetings are things you get through, and if you play your cards right, have as few of as possible. Yes, they’re necessary to get people on the same page sometimes, but there’s a point of diminishing returns.

Too many meetings are not only annoying, they’re counterproductive.

Today, we discuss specific ways you can reduce the number of meetings required to keep your business moving. We show you how to assess whether you’re having too many meetings, and weigh the value of what these meetings produce relative to the time you’re spending in them. We describe the kinds of meetings that are most productive and efficient, and that produce the best ROI.

Online or physical, office or remote, we all need fewer meetings. Click Play!

BaseCamp

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Worry: it’s an entrepreneur’s constant companion. But does it have to be?

Today, we review another Must-Read business book, an all-time classic from an author whose legacy transcends time and technology. How to Stop Worrying and Start Living by Dale Carnegie is a treasure trove of life and business wisdom, centered around the need to chill out, let go, and take care of what you can control.

From organization to problem-solving to well-being, Carnegie breaks complex ideas into actionable strategies. He stresses the illusion of control, the power of altruism, and the importance of sleep. The book is written for a flowing, approachable read — so you can easily begin applying its lessons.

Business changes, but some lessons are timeless. Click Play!

EasyCourse

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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Travel: it’s one of the best parts of being an entrepreneur. Whether it’s traveling for business or pleasure, entrepreneurs get to do more of it. But as we all know, it can get pretty, pretty pricey.

Today, we discuss strategies for saving on everything from airfare to hotels to local transport, so you can minimize your travel expenses. From tax breaks to rewards programs to booking tricks, there are lots of ways to cut costs. Best of all, these tips don’t have to mean traveling by rickshaw to stay in a hostel — we’ve got advice for lowering the cost of travel without sacrificing too much by way of comfort. After all, you’ve earned it!

It’s FREE RIDE FRIDAY!!! Find out how to hit the road cost effectively. Click Play!

EasyCourse

AirBnB

TripAdvisor

Kayak

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Running a monthly subscription service is a wonderful way to achieve predictable, reliable revenue. Even more reliable is a yearly subscription, which allows you to spend fewer resources on retention and pass the savings on to customers. But how can you convince customers to make that kind of commitment? How can you entice people to go the distance with you on an annual basis?

Today, we discuss how to construct and execute your campaign to turn monthlies into yearlies. We offer tips and strategies on educating your customers about the benefits of going annual, how to target the customers most likely to convert, and what to offer them as incentives. Set yourself and your customers up for the long(er) haul. Click Play!

WebinarNinja

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Entrepreneurship: how long should you look before you leap?

It’s Q&A Wednesday, and we’ve got a great question for everyone on the verge of leaving their day job behind: how do you know when it’s time? Our host Omar was an educator for many years before he finally decided to trade in all that security for a shot at independent success. But he didn’t just drop his chalk and walk out — he created an action plan based on solid information and rational goals.

Tune in, and learn when — and how — to quit your day job. We discuss exactly what steps to take, review the deciding factors, and give you the framework for a smooth transition from the 9 to 5. Click Play!

$100 MBA Free Idea Validation Course

To submit your questions, visit 100mba.net/q.

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Rise and shine, entrepreneurs! The first few hours of your day are the most important for your overall productivity. A consistent, intentional morning routine is the best thing you can do to reach your short and long term goals. You don’t have to be an “early bird,” but you can’t wing it! Constructing your routine takes a little planning.

Today, we discuss how to establish a great morning routine, starting with your habits each night. We offer easy tips to maximize productivity, defeat distractions, and produce your best work. With these strategies, you can meet one of the biggest challenges of being your own boss: setting your own schedule.

Turn your alarm clock into a Call-to-Action! Click Play!

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Remote employment isn’t just the future; it’s the present. All over the globe, more and more work is getting done by people who never meet their employers. Naturally, with remote work’s undeniable advantages come some challenges.

Rob Rawson is a remote team management expert, creator of remote team management app Time Doctor. Today, Rawson stops by the podcast to offer his best tips on remote team hiring and management, from placing your first ad to scaling up the size of your team. He describes how to attract, evaluate, and empower the best employees from the world’s massive pool of candidates — and make sure the work gets done.

With our own remote team, we can say from experience that Rawson’s advice works. Tune in, and see if it works for your business. Click Play!

$100 MBA Free Idea Validation Course

Stack Overflow

UpWork

LinkedIn

We Work Remotely

OnlineJobs.ph

HackerRank

Breezy HR

BaseCamp

Asana

Slack

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What assets matter most?

In business, you’ve got plenty to choose from. Your talent. Your expertise. Your inventory. But there’s one overarching asset that binds the rest together, and gives each their value. There’s one asset that can follow you from start to finish, even if one business fails and you move on to another. This asset is the most precious, one that needs to be cultivated, guarded, and utilized at all times.

Today’s episode falls squarely in the “I wish someone had told me this when I started” category. Understanding the value of this one asset is key to your development as an entrepreneur, no matter what kind of business you’re in. We discuss how to develop this asset, how to use it effectively, and how focusing on its value can breed success no matter where your business journey takes you. Plus, it’s FREE RIDE FRIDAY!!! Click Play!

WebinarNinja

EasyCourse

Noah Kagan

Jordan Harbinger

John Lee Dumas

Pat Flynn

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There’s something else you could be selling.

More and more companies offer premium support packages as add-ons to their product. With tech-savviness varying wildly from person to person, some of your customers might need more help than others, especially for digital products. While the urban millennial may have no trouble using your SaaS or implementing your course, the noobs may not be able to get the most out of your product without a little help.

That’s where premium support comes in. Today we discuss which kinds of products best lend themselves to premium support, the different forms premium support can take, and how to figure out the pricing. It’s not just an upsell for upselling’s sake; premium support may be a fantastic investment for both you and the customer. See if it could work for you — Click Play!

WP Engine

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Sometimes, you should just say no — to money.

Today on the $100 MBA Show, we help one listener with a question many entrepreneurs face: whether or not to seek a business loan. A big pile of money can be a very tempting thing, especially if it can take your business to the next level. But while some businesses are in a position to scale up via loans, others would only be inviting trouble by sinking themselves into debt.

In this Q&A episode, we discuss how loans can create more problems than they solve, when they’re appropriate for a given growth stage, and how to handle loans effectively. We also review some alternatives to standard bank loans, for those who wish to avoid one of the small business world’s greatest dangers: debt. Don’t let a bank take the “independent” out of your independent business. Find out if a loan works to your advantage. Click Play!

$100 MBA Free Idea Validation Course

To submit your questions, visit 100mba.net/q.

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Let’s click “Refresh” on our traffic approach!

While the tried-and-true standards of great content, SEO, and standard promotion still work, entrepreneurs always need an edge. Today, we discuss 4 underutilized, creative traffic-boosters that scrappy startups can take advantage of — before everyone else does. These just-outside-the-box techniques are unique ways to leverage your resources into more site traffic, with just a little extra effort and ingenuity.

Go beyond keywords, beyond Tweets, and take the path less traveled to increased traffic, increased conversions, and ultimately increased sales. Widen the top of your sales and marketing funnel with these 4 traffic hacks, and see what a little out-front thinking can accomplish. Click Play!

Gather app

iDevAffiliate

Backlinko

SimilarWeb

EasyCourse

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You have a forté. You want a business. This is how you turn one into the other.

Chris Ducker is serial entrepreneur, having been in the business of monetizing skills and expertise for years. He’s the acclaimed author of Virtual Freedom and Rise of the Youprenuer, and the founder of youpreneur.com Today, he stops by the $100 MBA Show to teach us how to leverage your unique experience into a stream of income.

Ducker’s “Starting 5” techniques are the perfect ways to take the most crucial step in entrepreneurship: Step One. Each of these 5 options is a realistic, actionable way to convert your personal value into a marketable product, whether it’s through coaching, consultation, or commission. Whatever your area of expertise, your expertise is the product! Learn how to sell it. Click Play!

To learn more, visit riseoftheyoupreneur.com.

Virtual Freedom by Chris Ducker

Rise of the Youpreneur by Chris Ducker

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What do you do?

For the conventionally employed, that’s a pretty simple question. But for entrepreneurs, the question isn’t just complicated — it’s an opportunity. Whether you’re networking with other business people, establishing your credibility with potential customers, or just explaining your life to family and friends, it’s crucial to articulate your vision, your mission, your story.

Today, we discuss the 3 stories about your business that you should keep on hand. They don’t have to be memorized scripts, but you do want to tell your stories confidently and efficiently. You want to generate curiosity and interest. You want to engage.

Stories are how we understand the world. For entrepreneurs, being understood is key to being successful. Learn how to harness the power of narrative. Click Play!

EasyCourse

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Working from home: it can be the greatest. No commute, no cubicles, no dress code! But if your home office isn’t conducive to work, it can backfire.

We’ve tried everything from private offices to shared coworking spaces, but in the end, we settled on the convenience of a home office. Today, we discuss how to set up your home office to maximize results, creating a dedicated, minimalist space that breeds the right mood and mindset to get things done.

We offer tips on how to choose the right room, how to set it up for writing, recording, filming, and conferencing, and how to minimize distractions. We even weigh in on the great standing vs sitting desk debate (the answer is both). With full control of your space, you have more freedom than your average office worker — but you also have more responsibility. Learn how to set your space (and yourself) up for success. Click Play!

$100 MBA Free Idea Validation Course

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Thinking about starting a podcast? You’re not the only one. To stand out, you’ll need to know what you’re getting into.

Fortunately, we have *some* experience in the podcast game. 4 years and 945 episodes in, we’ve learned a thing or two about what works and what doesn’t. Some things we learned through experimentation. Some we learned from other exemplary podcasters. Some we learned the hard (and maybe best) way: through our mistakes.

Today, we help one listener with a crash course in podcasting 101. We take an honest look at the challenges of finding your audience, discuss how to build it, and offer advice on how to convert your listeners into leads for your business. We talk about what to prioritize, recommend some equipment, and teach you how to turn your unique talents into a podcast worth hearing. Click Play!

AudioTechnica ATR 2100 Microphones

Heil Microphones

Shure Microphones

Weebly

To submit your questions, visit 100mba.net/q.

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Lights, camera, action!

Great sales videos are a must for your business website. But many of us are intimidated by the thought of producing one. We think it requires a lot of specialized A/V equipment, including a camera (besides the one in our smartphone). But here’s the twist: you don’t need a camera other than the one in your phone —- because you don’t need one at all.

You also don’t need incredibly sophisticated technical skills. All you need are a few software tools, some very helpful websites, and a willingness to learn a few new tricks. You can script, “shoot,” and edit your sales video with nothing  but your laptop and a modest (or even very modest) budget.

Today, we describe 2 specific options for shooting your sales video sans camera, depending on your time and budget constraints. We discuss the value of sales videos, and tell you where to find all the best tools, support, and information you need. From screen capture software to microphones to online editing classes, we’ve got you covered. Click Play!

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$100 MBA Free Idea Validation Course

Camtasia

ScreenFlow

Adobe After Effects

Lynda

VideoHive

Udemy

AudioTechnica ATR 2100 mic

AudioJungle

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Do well, by doing good.

For most businesses, the endgame is profit. But in recent years, a new model has risen up, one focused on the bigger picture. If your motivation for building a business goes beyond dollar signs, if you have an entrepreneurial desire to improve the world, this is the episode for you.

Russ Stoddard is a pioneer in social and environmental responsibility as a business model. His company, Oliver Russell, is devoted to the profitability of purpose. For years, Stoddard has championed the notion that with great success comes great responsibility. More importantly, great responsibility can lead to great success.

In this info-packed episode, Stoddard leads us through the effects of a purpose-driven approach on everything from your brand to your tax liability. He discusses the options available for entrepreneurs who wish to structure their companies around principle and social values. He teaches us the value of values, and shows us why he works to improve the “triple bottom line:” people, planet, and profit.

Check out Stoddard’s 5 ways to pursue success in a socially responsible way. Learn about the relationship between purpose and profit. Click Play!

To learn more, go www.russstoddard.com and use discount code 100MBA for 50% of the ebook or audiobook Rise Up: How to Build a Socially Conscious Business

B Lab

red ants pants

Ben & Jerry’s

New Belgium Brewing

Oliver Russell

Warby Parker

Tom’s

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Someone is lying to you.

Actually, several someones are. They all have one thing in common. They promise something that doesn’t exist. They tempt you with a fantasy whose sole purpose is to empty your wallet. They show you photos of laptops on beaches and screenshots of swollen Paypal accounts. They tell you that wealth is something you can obtain quickly and easily — if you just learn the secret.

We’re over it. We’ve had enough. We sell a course that empowers people — through their own hard work — to build their own business. While we’re offering the tools to turn effort into success, scammers are selling entrepreneurial snake oil. Today, we explain exactly why effortless income is the biggest lie in business, and why earned success is so, so much sweeter. Click Play!

EasyCourse

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Selling is a skill. The good news? It’s easy to learn.

Too many folks think that sales are the result of great ideas or “perfect” products. Meanwhile, salesmanship is under-studied. We’re not talking about some slick process of manipulation here. Selling your product — whatever it is — simply requires the right approach. Showing people that your product is worth buying is a practice, one that anyone can apply.

Today, we offer 3 steps that encompass the entire sales process. That’s right: no matter the business, physical or digital, high-end or low-end, it all comes down to 3 basic procedures. These 3 steps ensure that your product finds its home in the right market segment. This easy, applicable process is the most effective way to make sure customers get what they need — or in other words, what you sell.

You don’t have to be an extrovert. You don’t have to seduce. You just have to introduce people to genuine value. Find out how. Click Play!

WebinarNinja

EasyCourse

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