The $100 MBA Show

Independent business is never easy. If it was, everyone would do it! Because we choose the path less traveled, we entrepreneurs need to reckon with challenges and obstacles that the conventionally employed never face. At first, that might seem like a negative. But challenge is what entrepreneurs thrive on. Independence is what we work for. No matter how tough the going gets, we don’t just persevere— we enjoy taking it on.

That’s the theme of this week’s in-depth podcast, and the lesson of our latest Must-Read book review for independent business people. It’s been a while, but we’ve finally had time to digest another great entry into our ever-growing library of essential books. Like our other Must-Reads, Ben Horowitz’s The Hard Thing About Hard Things is invaluable for anyone who wants to understand what it takes to succeed in business. It’s so good, reading it once wasn’t enough!

Horowitz is a legend in modern entrepreneurship, leading the way into the tech-scape we inhabit today from way ahead of the curve. He was an early pioneer in web-browsing and cloud computing, building companies that were eventually acquired by the behemoths of the tech industry. And while he met with undeniable success, it was never, ever easy.

That’s the beauty of Horowitz’s approach, and his book. Rather than offering strategies for avoiding the scariest pitfalls of business, he offers advice for dealing with them. His is not a guide to finding the path of least resistance. It’s about facing the most daunting aspects of entrepreneurship, and plowing through the challenges that business inevitably poses. It’s about facing the worst case scenario, fearing nothing, and making the right move when it seems like there are no moves to make.

Take responsibility. Take charge. Focus on results, not shortcuts. Your darkest moments will be your greatest victories, if you have the right attitude. Check out our podcast, read the book, and see how Horowitz’s approach can work for you. Click Play!

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Get the book
The Hard Thing About Hard Things
by Ben Horowitz
on Amazon

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At The $100 MBA, we’ve always believed in the philosophy of ABM: Always Be Marketing.

Succeeding as an entrepreneur takes more than a great product and a can-do attitude. While starting a business takes some work, it’s maintaining and growing a business that poses the greatest challenge. That’s why a constant, consistent marketing effort is the difference between a business that could’ve been and a business that continues to be, year after year. Marketing is everything— and webinars are the future of marketing.

Content marketing comes in many forms. Blogs, videos, email campaigns, social media outreach: they’re all well and good, and should all be a part of your content marketing arsenal. But the most undervalued marketing tool in existence is the webinar, hands down. Webinars are powerful. Webinars work. Webinars bolster and legitimize every other piece of content you put out there. Too many entrepreneurs are either intimidated by webinars, or aren’t yet convinced of their effectiveness.

We’d like to change that.

We know what you’re thinking, loyal listeners— don’t Omar and Nicole also run a webinar software company? Yes, we do, and we understand if our enthusiasm for webinars seems a little…convenient. But the truth of the matter is this: we don’t believe in webinars because we run a webinar company. We run a webinar company because we believe in webinars. Our message has always been that success rests on credibility. And there’s no more direct, effective way to build credibility than to turn on a camera, strap on a mic, and meet your audience face to virtual face. Potential customers need to know they can trust you. Webinars can prove you’re worth trusting.

Sales and marketing aren’t about manipulating consumers. They’re not even about convincing or persuading. They’re about educating. Webinars allow you to approach marketing like a teacher. Rather than trying to convince an audience of something you want them to believe (ie, that you and your product are genuinely valuable), you simply show them something true. Show your audience a genuine solution to their problem, and you won’t have to “sell” a thing! That’s what webinars can do.

Today we discuss why webinars are so effective, what you can do to prepare for one, and why everything that might scare you about webinars is nothing to fear. Our groundbreaking webinar platform, WebinarNinja 5.0, is coming just around the corner, and we want our $100 MBA audience to be ready.

Whatever platform you choose to use, give webinars a chance. They won’t let you down. Learn how— and why— they work. Click Play!
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What’s your website doing right now? If it’s not growing your business for you, it’s not doing its job!

Optimizing your website to promote growth is key to your survival in businesses. It’s also the whole point of having one! Too many entrepreneurs put extraordinary time and effort into the design of their website, but that effort isn’t geared specifically towards growth. It may be beautiful. It may be intuitive. It may have the greatest content on the face of the Web— but if it’s not encouraging the right actions by your visitors, you’ve got changes to make.

To help you with that, we’ve brought one of the foremost experts in website optimization onto the podcast. Troy Stites is the growth and optimization specialist for Sumo.com, a business that’s certainly seen its share of rapid growth. Stites knows the tricks of the trade that turn websites into wellsprings of growth. His strategies are designed to start long, productive relationships with visitors, rather than turn them off with aggressive sales pitching or low-value bells and whistles.

With Stites’ easy-to-apply remedies, what your website is currently lacking in growth promotion can be a thing of the past!

Specifically, Stites is here to share 3 particular strategies that work well for any website, no matter the content, product, or industry. These strategies bypass the instinct to start selling right away, and instead establish a connection with visitors that builds your credibility, breeding the genuine trust that creates loyal customers.

There’s no maintenance in business. You’re growing, or you’re dying. If your website is being visited, don’t let that be the end of the story! Parlay those visits into relationships, and those relationships into sales. We’ll show you what you can do today to drastically boost the performance of your website in the never-ending quest for growth. Click Play!

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All good things must come to an end. Our incredible 8 week trip around the world is no exception. But with every ending comes a new beginning— and the end of this journey signals the start of something BIG for ourselves and our listeners!

We’re in the magical, timeless little town of Gimmelwald, Switzerland, surrounded by breathtaking beauty and clean mountain air. We’re reflecting on everything we’ve learned while business-building on the road, and getting ready to head home and begin the next chapter. What we’ve discovered along the way will have a big impact on our decisions going forward— and it might just do the same for you.

We’ve got big news to share at the end of this episode, but first, we’re taking a big-picture look at our two months’ journey. We discuss our biggest, most important takeaways. We share 5 burning questions that we had going into the experiment, as well as the answers we uncovered. So many entrepreneurs sell the idea of location independence, of making a living from your laptop while roaming the landscapes of your dreams. And for every person who’s sold it, there’s been someone who questioned the feasibility of this alternative lifestyle.

Is it real, or is it a pipe dream? Is it worth it? We stopped asking, and started finding out for ourselves.

Today we address everything you need to know when considering mobile entrepreneurship, from the costs to your business to the effects on your health. We tried it out, and the benefits and drawbacks are both considerable. We’ve got important advice— you might even say warnings— for anyone who’s serious about taking their show on the road. We discuss what you get, what you lose, and how working while traveling changes the nature of both work and traveling.

Our final verdict may surprise you. You may agree with it. You may not. But either way, you’ll consider your own options armed with the benefits of our experience. Hear how our literal journey affected our business journey. Decide if the mobile life is right for you. Click Play!

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WebinarNinja.com

Switzerland – Rick Steves’ Europe

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So much to see and do, so little time. We’re on week 7 of our map-hopping adventure, finding out just what it takes to build a business while seeing the world. If you’ve ever dreamed of working independently and remotely, this is the series for you! We’re reporting from the front lines of location independence, sharing all the ups, downs, and surprising realities of working while traveling. With 2 weeks to go, things are getting interesting!

This week, we’re in Berlin, Germany, a fascinating city with more history and culture than we can shake a stick at. But with so much to absorb, how can we stay on task? How can we be efficient and productive when every day offers new wonders— and new distractions? On a hectic, inspiring journey, how can we make sure we’re getting as far in business as we are in travel? Productivity comes down to one thing: focus. And focus is acquired through strategy.

Whether you’re traveling or not, focus is a skill you have to develop. It’s not something that happens by itself. It’s a series of choices you make every single workday. Whether you’re in an office, on a train, or in a charming cafe, zeroing in on what needs to get done isn’t always easy. Today, we’re sharing 6 specific strategies for improving focus that are guaranteed to work. Some of them may seem extreme, but when put into practice, they make all the difference to your business. Try them, and find out how much more you can accomplish.

We know they work because we use them. We know because we’re using them right now, despite the incredible new horizons outside our window at any given moment. We’ve taken time-tested principles of focus and applied them to the most wonderfully distracting situation imaginable. Not only are we staying productive, we’re moving forward as our business grows. Wherever you roam, you can do the same. Find out how you can get in the zone, and free the rest of your life up for living. Find out how to focus: Click Play!

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backlinko.com

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Go global! We’ve hit the road to learn how seeing the world while growing a business can work. But traveling isn’t the only upside to doing business in a web-connected world. Our ability to market to the whole planet— not just our corner of it— is what gives the 21st century entrepreneur so much freedom. If you’re serious about making your own way in business, one of the smartest things you can do is leave international borders behind.

We’re in Naples, the last stop on the Italian portion of our 8-week globe-trotting adventure. It’s a homey, gritty city that reminds us how cultures can vary, but everyone speaks the language of value. Appealing to only your own homeland is an option, but how much do our odds of success multiply when we look beyond our borders? How many markets lay waiting to be discovered? How many customers are we leaving behind when we limit ourselves to just one part of the planet?

Today, we’re discussing what it takes to appeal to a global audience. We offer 7 specific steps you can take to branch out into the world. You can reach consumers from all over the human diaspora, and build the following that sustains your business. Hear how we plan our marketing strategy to reach the people who may be far away, but whose business can come right to your virtual doorstep. Click play!

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Ah, Venice. We’re floating through the canal-strewn dreamscape of Northern Italy, soaking in the culture and beauty of this bucket-list destination. But it’s not all gondolas and gelato; we’re running an independent business— and we’re here to find out just what it takes to do so while seeing the world. Welcome to week 5 of our 8-week working-while-traveling experiment!

In our first 4 episodes, we taught you how to prep and schedule, as well as how to take specific lessons from the new worlds you encounter. Now, we’re hitting roadblocks (or in this case, canal-blocks). What happens when things go awry? How can you deal with work-mergencies when you’re an ocean (or two) away from your office? What challenges make travel a potential detriment to your business, and how can you address them?

No worries, friends. With the right attitude, expectations, and support, you can handle anything that comes your way— even when you’re not at “home” to handle it. Whether you’re a solopreneur blogging your way around the world, or juggling all the moving parts of a large team effort like we are, you can do it. This trip is the proof. Today we discuss 3 specific challenges that dogged us throughout our trip, and how we handled them efficiently, productively, and (most of all) calmly. Let our struggles be your tour guide- Click Play!

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What can the best Italian meal of your life teach you about running a business? How can the warmth of a Sicilian barista inform your customer service philosophy? How much can you grow as an entrepreneur by consciously, thoughtfully enjoying the world beyond your borders? We’re finding out in this week’s podcast. It’s week 4 or our 8-week trek across the globe, and we’ve got another incredible in-depth lesson to share.

Last week, we discussed how enlightening certain tourist experiences can be for an entrepreneur. This week, we’re taking a look at what you can learn specifically from other businesses abroad. How is business philosophy different around the world? What foreign perspectives and practices can inform your approach to business? What can you bring home that will make your company stand out?

We’re in Sicily, eating, drinking, and lodging our way to a better understanding of how business works. With the launch of our unparalleled new software just around the corner, we’re learning about customer service from the only perspective that matters: the customer’s. We’re halfway through this eye-opening journey, and the lessons are already worth every step. Hear what we’ve learned— Click Play!

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Fasten your seatbelts, and return your seats and tray tables to the upright position! We’re crossing the globe to find out if it’s really possible to build a business while seeing the world. If location independence is on your list of entrepreneurial dreams, this is the podcast for you! Today’s deep-dive business lesson is Part 3 in our 8-part series on working while traveling.

We’re hitting 15 cities in various nations over 8 incredible weeks, all the while finding out what it takes to stay productive. This week, we’re in Italy. The culture is ancient, but the lessons in productivity, innovation, and achievement are timeless. We’re letting some of humanity’s oldest works inspire new ideas about setting expectations, overcoming obstacles, and daring to go big— Roman Colosseum big! Join us as we reflect on how travel experiences can change the way you see your small business.

We don’t just think you can travel while you’re working. As today’s episode reveals, traveling can actually improve the quality of your work. It can expand your mind, uncover new possibilities, and shake off doubts. Specifically, we’ve had 3 experiences in Italy that affected our professional outlook in practical, actionable ways. It’s an exciting journey, and we’d love to share it with you— Click Play!

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Can it be done? We’re continuing our great experiment with the ultimate entrepreneurial dream: working while seeing the world. We’re building towards one of the biggest project launches of our lives (the release of our webinar software, WebinarNinja 5.0), but that’s not stopping us from touring our way across Europe and the USA before heading home to sunny Sydney— and we’re taking you along for the ride. 8 weeks, 15 cities, and countless challenges await!

Join us as we navigate the pitfalls of running a business while on the move. On this episode (part 2 of our 8-part series) we’re in Italy, dividing our time between Milan and Florence. We discuss how to strike the perfect work/leisure balance, scheduling time and managing workloads to get the job done while still seeing the sights. Staying in touch with your team, optimizing your schedule around local business hours, and finding the right work space are all covered. We show you how to make and execute a work/travel plan that keeps you on track, but leaves room for adventure.

It’s a global economy, and we’re hitting the globe to see how business can be done no matter where you roam. With a little planning, a little flexibility, and a lot of optimism, anyone can see the world— and their business can benefit. Whichever direction you travel in, you can keep moving towards the goals you’ve set for yourself. Make sure you’ve listened to Part 1, and Click Play!

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Travel while working. Make money while seeing the world. Grab your laptop and hit the beach. We’ve all been tempted by The Dream. But is truly mobile entrepreneurship possible? Can you run— and grow — a business from the road? Here at The $100 MBA, we’re all about the possible. We’re also all about travel. So we packed up, strapped in, and set off for an experiment in location independence ahead of the launch of our game-changing software, WebinarNinja 5.0.

Today’s episode is the first in an 8-part series as myself and my co-founder/best life-partner ever Nicole hit the road for an epic trek abroad. 8 weeks and 15 cities from now, we hope to have learned the best ways to be effective and efficient while traveling. We’ll discuss what to bring, how and where to work, and what potential pitfalls you can avoid— and which you can’t. Everything from the best business travel gear to ensuring mobile service abroad will be covered, along with specific tips for making the most out of your biz-cation.

Making money while seeing the world isn’t beyond reach. Over the next two months, we’ll show you how to do it right! Click Play!

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• Minaal Carry-on 2.0 Bag
• Minaal Daily Bag
• Google Drive
• Google Calendar
• Speedtest.net
• Brian Dean of BACKLINKO
• Sheets on Google Play
• Sheets on the App Store
• Macbook Pro
• Audio-Technica ATR2100-USB Cardioid Dynamic Microphone
• Logitech HD Pro Webcam C920
• SanDisk USB Flash Drives
• Kindle
• WhatsApp
• Apple Wallet
• TripCase Travel App

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So you’ve missed a deadline. Whether you missed it yourself, someone on your team missed it, or your whole team collectively missed it, missed it is. Spoiler alert: this is going to happen. It shouldn’t happen regularly, but when it does, it’s important to know how to handle it. What matters isn’t that you and/or your team dropped the ball. What matters is how you pick it up.

Missed deadlines can snowball into the rest of your project, and the rest of your business. They can create a self-propelling cycle of anxiety that hinders your performance even further. They can create disappointment— and even resentment— among team members. If not handled skillfully, a deadline unmet can become a bigger problem than plain old tardiness.

Fortunately (for our listeners, not so much for ourselves), we’ve missed a deadline or two in our day. We’ve had to learn how to keep moving forward, even when we’re doing so from behind. Even our most ambitious project yet, the release of our game-changing WebinarNinja 5.0 platform, has fallen victim to the cruel whims of unforeseen delay. Today we’re discussing how to dust yourself off, assess the situation, and make whatever strides necessary to get back on track. Don’t be afraid- be ready! Click play!

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There’s a new obsession in entrepreneurial circles, and it’s time we looked at it with a critical eye. Non-disclosure agreements (NDA) seem to be all the rage, as independent business people look to protect their new ideas with the legal equivalent of the Great Wall of China. But are they really necessary? More importantly, are they worth the cost and effort? Whether your idea needs protecting— and whether an NDA can actually protect it— are worth thinking about.

Today we discuss the main reasons businesses insist on making employees, partners, and investors sign NDA’s. We also discuss the shortcomings of these agreements, as their value in protecting the heart of your business might be a little…exaggerated. Not only are these documents surprisingly limited in their ability to keep people from finding out how your sausage is made, it’s likely that they’re protecting sausage that’s perfectly safe anyway. On top of that, NDA’s can actually deter valuable people from helping get your business off the ground!

Before you invest the time, effort, and legal expense of insisting that everyone around you be legally sworn to secrecy, listen to this podcast. Know that idea theft is rarely pursued by any serious business people, and is even more rarely successful. Most of all, know that it’s not the “big idea” that’ll make or break your success— it’s how you implement ideas that matter. No one can steal that. Click Play!

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Free Course: 5 Steps to Idea Validation in The Real World

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Few people love their work the way entrepreneurs do. So why do we have trouble discussing it? Most of us can pitch, but how many of us can simply talk about what we do in a way that’s concise and understandable? How many of us can describe our business in a way that shows how excited— and how competent— we truly are?

If you can’t articulate your mission in layman’s terms, you haven’t thought about it enough. If you can’t describe it at a party, you’re missing a crucial skill: the ability to get everyday people as pumped as you are about the product.

Call it the “social pitch.” It’s the ability to represent your business, your brand, and yourself in a relatable, functional way. It’s not just a combination of words to throw around at barbecues; it’s a way of thinking about your business from a human perspective. That perspective, and the language that comes with it, is crucial to bridging the gap between yourself and your market.

Learn how to answer the question “What do you do?” in a way that makes people want to hear more. Click Play!

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The comfort zone: we all have one, but not all of us manage to leave it. If you’re in business, it’s not just healthy to evolve beyond what you’re used to. It’s necessary! Your products, your skills, your work ethic; all of these things matter. But none of them add up to success if you’re trapped inside a stagnating version of yourself. Why does getting out of our comfort zone matter so much? Why is it so hard? Most importantly, how can we do it?

On today’s episode, we’ve got someone with answers to all that. Special guest teacher Andy Molinsky is a renowned professor, author, and all-around expert in the comfort zone and how to escape it. An authority on business psychology, Molinsky has identified what being trapped in the comfort zone looks like, how we tend to react to it, and how we can choose to do better. A former nervous introvert himself, he’s here to share his proven techniques for coming out of your shell and stepping into a more successful version of yourself.

Enjoy this in-depth lesson from Molinsky, and check out his best-selling book Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge, and Build Confidence. Plus, enjoy our free bonus gift to you: a special pocket guide from Molinsky on the questions you can ask yourself to shake free of the comfort zone once and for all. Take the first step towards the next you! Click Play!

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Andy Molinsky on Twitter

www.andymolinsky.com

Reach: Hardcover on Amazon

Download his FREE e-books:
10 Cultural Codes From Around the World
10 Powerful Questions For Stepping Outside Your Comfort Zone

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Facebook ads: are they worth it? That’s a question many an entrepreneur asks themselves. Fortunately, we’ve got some insight. We’ve spent the last year running targeted ads on Facebook for our software, WebinarNinja. We’ve seen what the costs- both stated and hidden- are. We’ve seen what kind of effort it takes to make a successful campaign. And we’ve seen exactly how effective it is, provided it’s done right.

The major misunderstanding about Facebook ads is that they’re just something you create once, and let Facebook do the rest. Unfortunately, there’s much more to it than that. A “set it and forget it” attitude won’t get you much by way of conversions! That’s why we’ve detailed exactly what needs to go into a successful, long-term Facebook ad campaign. We’ll help you do the math on cost, skills and personnel needed. We’ll show you how to do everything you need to get the best ROI from The Social Network.

There’s more to advertising on Facebook than many people are willing to discuss. There’s a lot in this episode that you won’t hear anywhere else. Before you pull the trigger, give this one a good listen. Click Play!

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Facebook Ads

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What’s the most visited page on your website, after the homepage? Check your analytics, and odds are it’s your “About” section. So many entrepreneurs mistakenly undervalue this page, saving all the thought and pizzaz for the rest of the site. While it’s often an afterthought, the About Page is actually one of your best opportunities to turn visitors into customers. That’s because of the way modern consumers think.

Today’s customers look beyond the brand. In fact, they look beyond the product! In the Information Age, people don’t just insist on knowing how the sausage is made— they want to know who made it. A clear, personal, fun About Page is the best way to convince visitors to do business with you. It’s your “interview” with the public. And it’s your best shot at converting traffic to results. Today we discuss how to build the best About Page, with detailed advice on the layout, features, and goals thereof. Show ‘em who you are— Click Play!

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Wistia

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For most products (especially the digital kind), you want a demo video. Actually, you need one. Nothing helps sales more than showing your customers what a product does and how it works. Whether it’s a course, a service, or a software, your visitors need the reassurance. Buying a product you can’t touch is one thing. Buying a product you can’t see— or don’t understand— just isn’t appealing.

It all comes down to the education theory of sales. You can’t just tell your customers why your product is good for them. You’ve got to teach them. You’ve got to demonstrate how your product works, not just that your product works. Like onboarding after the sale, a good demonstration makes the customer comfortable and familiar with the product. It makes them confident enough to buy it, and competent enough to use it!

This episode offers a step-by-step tutorial in how to film professional quality demo videos. We discuss how to script it, how to shoot it, even what tech we recommend for the best possible result. There’s a lot to know, so let’s get started— Click Play!

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audio-technica 2100

QuickTime

Camtasia

YouTube

Wistia

Vimeo

Sennheiser ME 66

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What’s the difference between hard work and success? Leverage! Many people work hard— heck, most people do. But for hard work to become true and lasting profit requires an extra ingredient. It requires an efficiency of effort that maximizes the impact of every second you spend. It requires an approach to business that isn’t just big-picture; it’s HUGE picture! On this episode of the podcast, we’ve got a special expert on hand to tell us all about it: ScienceofSuccess founder and Forbes 30 Under 30 recipient Matt Bodnar.

Bodnar knows a thing or two about leverage. He’s studied the success of everyone from Rockefeller to Gates, looking for patterns of thought and behavior that are universal keys to success. His “High Leverage Thinking” model centers on the relationship between time and the creation of value. By focusing on bedrock decision-making skills and effective delegation, you can make yourself successful in any industry, no matter how it or the overall economy changes. By studying foundational principles of not just business, but reality itself, you can create the conditions for success in any context. Learn how it works— Click Play!

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The Science of Success

4 Steps to Making Better Decisions

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Do you dream of travel? Many who go into business for themselves do so partially to be free to see more of the world. But what if travel isn’t just the end to your business’ means? What if travel itself can help your business? That’s what we believe, and that’s what we’re discussing today. Getting out of your comfort zone and exposing yourself to new places, cultures, and ideas isn’t just good for the soul. It’s good for business! No matter what kind of business you run, what you can learn abroad is invaluable to your growth as an entrepreneur.

It’s never been as true as it is now. Today’s economy is a global one, more interconnected than ever before. Selling abroad, finding talent abroad, and having access to foreign markets is the leg up every entrepreneur should seek. The bigger your world is, the more of it you can do business with. We’ll show you how to travel like an entrepreneur. Learn how to see the world, and apply your experience to your work. Click play!

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Q&A Weekends: Is it really possible to build and run a business while traveling long term?

Can You Really Set Your Business on Auto-Pilot?

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Beyond marketing and sales, beyond projections and accounting, even beyond innovation and creativity, there’s a skill. One skill makes an entrepreneur successful no matter their background or training: problem solving. What makes or breaks a business is whether or not it solves a consumer problem. What makes or breaks a business person is whether or not they create that solution— and solve all the other little problems along the way. If you like solving problems, entrepreneurship is for you no matter what else you’re capable of.

What matters is the problem-solving mindset. While many see problems as obstacles to avoid, entrepreneurs see them as challenges to enjoy. By gaining fulfillment from problem-solving, you become the kind of person for whom nothing seems impossible. That’s the mindset that breeds innovation, risk-taking, and an understanding of what consumers want. Whether you’re trying to solve huge problems or little ones, sales is nothing more than money being traded for solutions. Hear how to approach business the problem-solver’s way. Click Play!

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Airtasker

WebinarNinja

MBA667 Must Read: Elon Musk by Ashlee Vance

MBA765 Must Read: Shoe Dog by Phil Knight

MBA807 Must Read: Total Recall by Arnold Schwarzenegger

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How many times are you hitting “snooze?” If you’re tired of being tired, or just wondering if your sleep schedule is holding you back, this is the podcast for you! With so much advice and so many schools of thought on sleep, how do you decide when to set the alarm for? What sleep schedule can maximize productivity and make your waking hours count? Is success the result of a “sleep when I’m dead” attitude, or holistic and healthy time management?

We’ve studied the sleeping habits of some of the most successful entrepreneurs on Earth, from the most well-rested pillow-cuddlers to the drowsiest dark-circled go-getters. Different approaches work for different people, so what’s right for you? We’ve got a system for finding out. With a little experimentation, you can identify the best sleep pattern for your body and mind, one that’ll leave you sharp, fresh, and rested enough to chase your dreams. Pun intended! Click Play!

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Done right, partnerships and affiliations can add an incredible boost to your product launches. By tying yourself to a whole new audience, you can sell exponentially more! So how should you choose your partners? More importantly, how can you make sure they choose you? Today, we lay out our exact strategy for bringing partners on board and forging alliances in which everyone wins. It’s systematic, relatively simple, and takes the pressure off of your potential partners so that “yes” seems like the only answer!

This is the exact strategy we’re using to establish launch partnerships for the upcoming debut of WebinarNinja 5.0. The philosophy behind it is simple: while we do want something from our potential partners, we don’t approach them with a request. We approach them with an offer, emphasizing how the relationship will benefit them. Crucially, we also create partnership “packages” of marketing materials, so our partners have very little to do. Hear all about our system, apply it to your business, and take your next launch to the next level. Click play!

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Surprise! This week we’ve got a special bonus episode featuring a special guest teacher! It’s Steve Glaveski, founder of collectivecampus.us and host of the Future Squared Podcast. If you’re running a business-to-business business, you know how hard it can be to land the big clients. Glaveski has secured deals with huge corporate partners— despite his own firm being a feisty little independent operation of only 6 people. Today, he’s stopping by to teach our listeners how it’s done.

By identifying the right people and learning how to approach them, you can do what Glaveski does best: cut through the corporate red tape. Ingratiating yourself to decision makers, making the case for your product, and starting a lengthy and lucrative relationship with a major business is possible. You can navigate the layers of corporate structure and stand out from other applicants, and you can do it as an independent entrepreneur. Find out how, plus get a special free downloadable bonus! Click play!

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Download a free bonus bundle for Steve’s new book at
www.theinnovationmanagershandbook.com

Follow Steve Glaveski on Twitter!

Steve’s websites:
Collective Campus
Future² Podcast
www.steveglaveski.com

• Supahands
• HubSpot
• FollowUp.cc
• LinkedIn
• RocketReach
• BuzzSumo
• Google Alerts

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Customer service isn’t just support for users of your product. It’s part of the product! The price should represent not only what’s sold, but also what your customers know will happen when they need to reach out. Ensuring that customer service is done right means (eventually) hiring people who can do it. How can you best build that team? When should you start? How can you ensure that the people in charge of keeping your customers happy will do so?

Today we discuss the process by which we built our customer support team, starting with our first hire. We detail the exact procedures, tools, and resources available. From finding the right people, to training and integrating them into your business culture, to finally entrusting them with the autonomy that frees you up to do other things, we’ve got a process that works. We’ll tell you when to do it, how to do it, and why customer service is so integral to entrepreneurial success. Build a team you can trust! Click play!

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• Slack
• Google Forms
• Freelancer
• Upwork
• OnlineJobs.ph

Relevant Episodes:

• How to Filter for Superstars When Hiring
• The First 3 Positions You Should Hire For as a Solopreneur
• Q&A Weekends: What is the cost of your content manager & how did you find/hire Cyndi?
• How to Hire Your First Manager

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Go big! When a large project is looming, how can you prepare yourself to tackle it? With so much to be done, how can you create a feasible timetable? Today, we’re outlining exactly how to plot and execute long-term projects. Our biggest project ever, WebinarNinja 5.0, is launching soon. This project was over a year in the making, so we thought we’d share the exact strategy we used to stay focused, motivated, and on task over the long haul.

In a way, it’s easier to accomplish something when you have less time! That’s because you can see the endgame from where you are. But when the end of the tunnel is far, far away, you’ve got to strategize. You’ve got to think abstractly. Most of all, you’ve got to be at your most goal-oriented and consistent. It can be done! Our specific, step-by-step, actionable plan is applicable to any long-term goal in any kind of business. Tune in, learn how it’s done, and take on your next big project with confidence. Click play!

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Have a great business idea, but afraid there’s too much competition? Well, we’ve got great news: there’s no such thing! Contrary to popular belief, it’s actually easier to compete in a crowded marketplace than it is to be first. Creating demand for a kind of product that doesn’t exist is an uphill battle, to say the least. Having a customer base that’s already seeking solutions— that’s an advantage!

Today, we discuss how businesses have earned incredible success by “niching down.” They didn’t have to invent the wheel. They just had to make a wheel that an underserved segment of the market needed! Rather than looking for the golden product idea, they did something smarter: found out what was missing from the existing options. We discuss how to identify that need, and how to position your business as the solution. Click play!

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There are tough decisions, and then there are tough decisions. In business, difficult choices are almost run-of-the-mill. They have to be made every day by someone who can handle the mantle of responsibility. But every once in a while, the entrepreneur is faced with the kind of decision that’s far tougher. It’s worse than simply having to choose the best option— it’s having to choose the least horrible one!

What’s tough isn’t just deciding which way to go; it’s having to decide at all. We were faced with a decision like that recently regarding our software company, WebinarNinja. Choosing the lesser of two evils was no walk in the park. In fact, I wasn’t sure if I actually wanted to share it publicly on the show! In the end, this podcast is about helping our listeners learn from our experience. As tough as this decision was, it taught us something— and we think it can teach you something too. Click play!

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Habits create a business person, for better or worse. Your habits, however subtle and unconscious they might be, define your chances of success! I learned that lesson the hard way after realizing that some of my habits were holding my businesses back. It was tough to acknowledge, but once I did, the results were astounding. Today, I discuss four very common habits that hurt my chances the most. Breaking them wasn’t easy, but doing so was well worth the effort.

Habits are like muscles. The more they’re used, the stronger they become— and that’s doubly true for the habits you want to kick! Getting out of these four habits will, over time, help you and your business reach their fullest potential. The effect is cumulative. It takes time. But realizing that you are your own greatest obstacle can do more for your business than you might realize. Find out if you can break free from any of these four business-killing behaviors. Click play!

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Every new business owner has doubts. That’s healthy! If you’re in that crucial first year or two, it’s important to be brutally honest with yourself in order to make sure you’re on track to succeed. Are you really making it? How can you best answer that question? What needs to be analyzed in order to get the most accurate picture of where your business is headed?

Today, we’re talking about the one thing — that’s right, one thing— that determines whether your business makes it or not. Beyond marketing, beyond product design, beyond advertising, there is one thing that separates the ones that sink from the ones that swim: profitability. No matter how innovative the product (or not), no matter how brilliant the marketing (or not), profitability is what matters.

We discuss how to assess your profitability, what resources can help you do so accurately, and what to do if the picture the numbers paint looks ugly. Get ready to do the math— it just might save your business. Click play!

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Xero

Intercom

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If there’s one topic our listeners want to know more about, it’s marketing. You could have the best product in the world, but without marketing, you don’t have a business. In fact, the ideal marketing strategy is in place before the product is! That’s the lesson we’re teaching in today’s deep-dive tutorial: our proven marketing strategy for any business. If it sounds too good to be true…it’s not! This strategy takes work and some outside-the-box thinking to be effective.

Our marketing strategy is based on what comes from the customer, not the business. It’s reactive. It’s engaged. It requires putting the time and effort into building a genuine relationship with your audience. The insight you gain from that goes into the product. The trust you earn goes into your branding. The result is a personalized, responsive kind of marketing that creates long-term loyalty, not just individual sales.

If you’re ready to revamp your marketing approach, click play!

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Welcome to Part 2 of our very, very in-depth lesson on (re) launching your products! We want you to master the art of the launch, because it’s a skill you’ll need over and over again. With our formula, launching can become second nature. With a little practice, each and every new iteration of your product will be a fresh beginning for you and your independent business.

In our first episode, we covered the first phase of the launch: the pre-pre launch, where most of the work is done. In this episode, we cover the rest: the pre-launch, the launch itself, and the post-launch. This is where we execute all of the careful preparation that went into Phase 1 and turn the launch into a true event. We build buzz, offer incentives, and pull in new clientele. After, we use the momentum of the launch to propel the business straight into the future!

This is the exact formula we’re using to launch our new software, WebinarNinja 5.0. We’re also including a special bonus— The Complete Product Launch Guide, a special companion to these lessons. Make sure you’ve listened to Part 1 in its entirety, and click play!

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Get the most from your time! John Lee Dumas is a productivity expert, having taught countless entrepreneurs how to get things done through EOFire, The Freedom Journal, Podcaster’s Paradise, and his newest release: The Mastery Journal. Today, he’s here to give us a breakdown of the fundamental concepts behind the Mastery Journal, and help us reach peak productivity. With the right planning, execution, and reflection, we can all make hay while the sun shines.

Dumas lays out the core principles behind his approach to productivity, including the best methods for plotting your schedule. For Dumas, it’s not about how much work you do. It’s about how effective your work is. Strategic breaks, tips on prioritization, and anti-distraction tactics abound in this fantastic bonus episode. Do right by your business— click play!

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THE MASTERY JOURNAL
Master productivity, discipline and focus in 100 days!
GET THE FIRST 30 DAYS FREE!

Mentions:
Rich Dad Poor Dad

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You’ve validated the idea. You’ve built the business. You’ve launched the product. Now comes possibly the most important part of all: RE-launching the product! Every successful business has to master the art of the relaunch (just look at how many iPhones have come out in the last few years). While initial launches are the most discussed— and maybe the most worried about— the relaunch tends to take a back seat. This super in-depth 2 part episode aims to fix that.

While the first launch of an MVP (minimum viable product) is a foundational step and proof of your overall concept, relaunching is what allows your business to truly move forward! Your ability to innovate, to be responsive to customers, and to stay relevant are all on display. In this podcast, we show you how to build the buzz, stoke new levels of excitement in your established customer base, and attract new business. We offer a specific, step-by-actual-step formula for the ideal relaunch— the same process we’ll be using ourselves for the debut of our own software update, WebinarNinja 5.0! Step one: Click play!

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SurveyGizmo
ActiveCampaign
ConvertKit
MailChimp
LeadDyno

Download The Complete Product Launch Guide here.

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It’s a banner week for bonus content! Today, we’ve got a special preview of an exciting new podcast from friend-of-the-show and all-around entrepreneurial genius Noah Kagan! His new series, Noah Kagan Presents, is a daring, original, raw look at what makes other entrepreneurs tick. It’s so good, we just had to recommend it and share a special preview featuring another great business role model, Tim Ferriss.

Noah Kagan has a long history in independent business, from his early start as #30 at Facebook, #4 at Mint, and the founder of AppSumo and Sumo. His podcast is the first in our series of “Must Haves,” episodes dedicated to only the most invaluable resources for the entrepreneur. Be they books, podcasts, or blogs, we’re sharing the content that’s helped us the most. Get in on the action— click play!

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okdork.com/podcast

You can check out Noah’s podcast
here in iTunes
or here for Android users.

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To succeed, a business needs competent leadership. But what makes a great leader? Is it drive? Is it the confidence to bear authority? Or is leadership about more than just ambition? Today we discuss 8 key personal characteristics that define great leadership, from confidence to emotional intelligence. As our own software company, WebinarNinja, grows, we’ve found that leadership is more important than ever.

Leadership is about far, far more than power. It’s about open-mindedness, empathy, and the ability to inspire productivity rather than demand it. We believe leadership is a matter of learned behavior— behavior that can be consciously nurtured. We believe leadership is a choice that every entrepreneur can make, not an inborn trait that entitles someone to authority. And we believe that if you can develop the personality traits discussed here, you can lead your business anywhere. Click play!

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Must Read: The Obstacle Is The Way by Ryan Holiday

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Online courses are becoming more and more central to the way consumers learn. With the demand for new skills in an ever-changing market growing— and the value of traditional education coming into question— now is a fantastic time to sell know-how. So what makes a viable, profitable online course?

In this bonus episode, special guest Danny Iny gives us a crash course in course design. Iny is the man behind mirasee.com and the author of Teach and Grow Rich, a comprehensive guide to lucrative education. His methods for validating a course idea and getting it off the ground are perfect for anyone getting ready to explore this fantastic potential revenue stream. Click play!

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Follow Danny @DannyIny on Twitter

Get a FREE paperback copy of Danny’s new book at TeachAndGrowRichBook.com with the coupon code “100mba”.

Visit Danny’s website at mirasee.com

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A successful business is the result of hard but necessary choices. One of the hardest is the decision to transition between old and new team members. While your original team is to thank for your current success, it’s often the case that new talent is required to reach the next level. How can this be accomplished in a way that acknowledges the past while making the future possible?

Today we discuss when it’s appropriate— and necessary— to make some personnel changes. We review the signs it’s time for change, the best methods for finding quality new talent, and how to make the difficult change as smooth as possible. We’ve had to face this issue in our own software company, WebinarNinja. In doing so, we’ve learned one thing that’s undeniably true: no matter how tough it is, what’s best for the business is always the right choice. Click play to hear more.

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MBA366 Guest Teacher: Nicole Baldinu- 5 Essentials to Managing a Remote Team

Toptal

Upwork

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It’s time for a change! The $100 MBA Show has been a blast to produce and share with our fantastic, insightful, loyal listeners these last few years. Now, we’re refocusing our efforts towards a more specific, in-depth examination of what it takes to build a small business. We’re shifting from our short, daily format to a weekly, longer format that will focus specifically on our challenge to turn one business into a world-class competitor. By sharing this new phase of our journey, you’ll learn (up close and personal) what it really takes to build and nurture an independent business through all its ups and downs. Thanks for joining us as we continue to deliver valuable lessons into the future. As always, click play!

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What Got You Here Won’t Get You There – Paperback
by Marshall Goldsmith

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future Kindle Edition
by Ashlee Vance

WebinarNinja

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It’s a new year, and we’re kicking things off with a very special question! This one doesn’t come from a normal listener, though. It comes from in-house, and the dynamic mind of our own co-founder Nicole! She asks about the value of New Year’s resolutions. And whether they can actually have a positive impact on business. We discuss the limitations of resolutions, as well as the tools required to turn them into meaningful action. Happy New Year! Click play!

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You’ve got questions, and we’ve got answers! Today’s episode is a rebroadcast of a specific, important question about marketing. When an influential person in the market wants to check out your product, should you charge them for it? The answer, like many, depends. We review the different ways to give access to influencers, and the factors involved in deciding how much (or whether) to take their money. The ROI could be well worth it. Click play!

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Over the course of the year, we’ve done our best to learn. We’ve read, we’ve studied, and we’ve experimented. But the greatest lessons we’ve gotten have come from people. Colleagues, friends, even complete strangers have opened our eyes and made us better entrepreneurs. Today, we review some of the greatest things we’ve learned from some of the greatest people we’ve studied. It’s our annual tradition, and it’s also FREE RIDE FRIDAY!!! Click play!

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Derek Sivers on Twitter
sivers.org/now
Derek Sivers on Developing Confidence, Finding Happiness, and Saying “No” to Millions

Pat Flynn on Twitter
Smart Passive Income

Tim Paige on Twitter
Leadpages

Chris Savage on Twitter
Wistia

Sara Blakely on Instagram

Podcaster’s Paradise

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Passion is overrated. That’s the message we’ve been pushing for a while now, and it’s gotten no less controversial. That’s why we’re airing this archived episode that inspired quite a bit of feedback! While following your passion is a nice idea, it’s definitely not a requirement for an entrepreneur. Instead, we advocate a different approach- one centered on identifying your value to the market. Forget the passion. Find the value! Click play!

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The $100 MBA Free Business Course

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The year’s almost over, and what have we learned? A lot, apparently. And no small thanks are due to the fantastic books we’ve read. We’ve reviewed 26 books this year, and today we give high praise to the best 5. We explain how they’ve impacted our business practices, and why they’re very worth the limited time of a busy business person. Change your game- click play!

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Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future Kindle Edition
by Ashlee Vance

Shoe Dog: A Memoir by the Creator of Nike Kindle Edition
by Phil Knight

Zero to One: Notes on Startups, or How to Build the Future Hardcover
by Peter Thiel

The Obstacle Is the Way: Hardcover
by Ryan Holiday

Total Recall: My Unbelievably True Life Story Paperback
by Arnold Schwarzenegger

Jason Does Stuff

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When your business is struggling, seeking outside investment can be a very tempting idea. But is it the right move? We talked about that very thing a while back, but we still get questions about it regularly. That’s why we’re rebroadcasting this archived episode. We discussed the different kinds of investment, the alternatives to accepting outside help, and the dangers inherent in doing so. This one’s important, friends. Click play!

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Welcome to another Monday, and another fantastic must-read book for the entrepreneur! This week’s review is of Grit by Angela Duckworth. A lot of buzz has surrounded the release of this one, and for good reason. It’s an eye-opening look at the value of consistency and perseverance, but it’s no simple motivational speech. It explores the importance of grit relative to factors like talent and resources– factors that Duckworth sees as overrated! Learn how keeping your eye on the prize can negate any disadvantage. Click play!

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Get the book here:

Grit: The Power of Passion and Perseverance Hardcover
by Angela Duckworth

The Art of Charm

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Podcasts are everywhere. Does yours stand a chance? Today’s listener Q&A is about the saturation of the online marketplace with new podcasts, and what it takes to make one successful. We talk about the realities of the market, the size of the potential audiences, and the approach that makes the best podcasts work. We’ve produced a few of these things ourselves by now, so let our experience be your guide! Click play!

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If there’s one industry out there that’s tougher than most, it’s the restaurant industry! In this rebroadcast listener Q&A, we helped one audience member get ready for the realities of the business. We discussed the factors that make food and beverage service work, and how the food is only half the battle- or less! We offered examples of companies that made it and analyze why. Click play!

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Kitchen Confidential Kindle Edition
by Anthony Bourdain

Anyone Can Do It
by Sahar Hashemi

Squarespace

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Meetings are necessary. But all too often, they end up wasting time that could be better spent. By minimizing the number of meetings you hold, you can maximize their usefulness and free your team up to do their jobs. Today we discuss how to cut down on meetings, and only hold the ones that truly matter and empower your employees. All that, and it’s FREE RIDE FRIDAY!!! Don’t waste your company’s time- click play!

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You’re not always busy. That’s a good thing! Cyclical slow periods are a boon if utilized properly. With the extra time, you can make the improvements to your business that make the next rush even better! From professional development to research to team-building, there are a million ways to leverage the doldrums into revenue. This classic episode from the archives offers a bunch. Click play!

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The $100 MBA Free Course

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