The $100 MBA Show

So you’ve got a great idea for an online course. Will it sell? There are lots of ways to find out, but we think webinars hold the key! Webinars are underutilized for idea validation, but with the right structure, you can accurately gauge interest levels- and predict conversion rates. Find out how webinars can help you test the waters. Click play!

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WebinarNinja
Owner.media

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What’s the best way to structure signups for your online course or other service? While some businesses keep registration open, others deploy the registration window strategy. Does limiting signups to windows create scarcity and drive interest? Does keeping it open encourage signups all year long? In this rebroadcast episode, we go over the ups and downs of both approaches, and help you decide which is appropriate for your business goals. Click play!

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The $100 MBA Free Course
WebinarNinja
iwillteachyoutoberich.com

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Why are you in business? How does what you believe inform the way you do business? These questions are a little on the esoteric side, but they’re vital for entrepreneurs. That’s why we’ve welcomed today’s special guest teacher, Briana Borten. She’s here to explain how to align your business goals with your personal values, and how to integrate entrepreneurship with your personal development. Learn how to put your business in the greater context- click play!

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Follow Briana @Dragontreespa on Twitter
Download a free chapter of her book at thewelllifebook.com
Visit her websites dragontreeapothecary.com and brianaborten.com

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Content marketing requires a lot of (wait for it) content! So what’s the key to consistently creating enough to meet your needs? Today’s listener Q&A is all about the strategies we use to keep the content flowing, and the laziness at bay. We share some specific tricks for staying focused, creative, and productive day after day. Learn how to build the habits that keep the good stuff coming. Click play!

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Firing happens. It’s a reality of business, and it’s important to do it right. In this popular archived episode, we went over how to fire employees the right way. By offering your firee dignity, respect, and hope for the future, you can make the tough thing easier- and save your business in the process. Hear what a “good” firing looks like. Click play!

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MBA131 How to Fire an Employee

The $100 MBA Free Course

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What’s your product worth? Many business owners assume that the lower the price, the better the chance it’ll sell. But the high-end market has its own logic, one that anyone can understand. Today we discuss the benefits of selling high-value products at high prices. Not only can it work, it can be even easier than selling cheaper products to more customers! Click play!

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Scared to raise your prices? You shouldn’t be! Done right, a price hike can give your business a boost. It doesn’t have to cost you a single customer. In fact, it can bring you more. In this rebroadcast, we explained how to raise prices in a way that maintains your current customers’ level of satisfaction and brings new business to your door. It can be done- click play!

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Loyalty is the greatest asset. In today’s episode, we explain how earning personal loyalty is better in the long run than earning money. While money has an immediate, quantifiable effect, loyalty pays off in ways that drastically improve your bottom line- when you least expect it. We offer powerful examples of how loyalty has benefited businesses like no other investment can. Profits rise and fall, but loyalty is steady. Click play!

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Today’s Sponsors:

Stay Roasted

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Choose from over 40 of America’s top craft coffee roasters.
Visit StayRoasted.com/mba to experience
your first bag of freshly roasted coffee for FREE plus shipping.

Show Links:

Heroic Public Speaking
Chris Brogan
UnMarketing
Dorie Clark
OKDork.com
The Art of Charm
WebinarNinja

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Fun matters! In this archived episode, we took on a topic that’s ignored way too often: the need to have fun in business. This isn’t feel-good fluff; your level of enjoyment in the business directly affects the bottom line. We discussed how, and what to do if the fun just isn’t there. If you’re not enjoying your business, you might as well have a conventional job. Click play!

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WebinarNinja

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Looking for a brutally honest approach to life and business? Have we got the book for you! This week’s must-read for the entrepreneur is Mark Manson’s The Subtle Art of Not Giving a F*ck, and the title tells you exactly what makes this book great. Direct and practical, Manson hammers home the notion of prioritizing your values and devoting your energy to what matters most. As for the rest…eff it! The language is foul, but the message is valuable. Click play!

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Essentialism: The Disciplined Pursuit of Less

Get the book here:

The Subtle Art of Not Giving a F*ck
By Mark Manson

Audiobook
Ebook/Paperback

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Our listeners have questions, and we have answers! This weekend, someone wants to know if writing a book is truly a must. Can you really establish your credibility without being an author? We discuss why books are such powerful tools for building your brand- but how they’re not the only option. Tune in, and hear how authority comes from many different places. Click play!

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We know what weekends are for: listener Q&A! Today we revisit a question from the archives about profitability. One audience member wanted to know how long it takes for a new business to become profitable. With examples ranging from weeks to years, what’s a new entrepreneur to expect? We discuss how to set yourself for the quickest profitability while allowing for long term growth. Click play!

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Business is fun! At least, it should be. While we believe that entrepreneurship is hard, challenging work, we also believe it should be enjoyable. Today we discuss how to check in with yourself, and be honest about the level of fun in your working life. You may not love every second of running your business, but joy is the heart of motivation. Click play!

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WebinarNinja

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We’ve all heard the phrase “time is money.” But we think this little nugget of wisdom might just be past its sell-by date. Is giving up time for money a good investment? How much of your time is money really worth? Let’s go back and discuss why time is the priority, and money only the means, in this archived episode. Shift your perspective- click play!

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FREE Copy Of Money: Master The Game
by Tony Robbins

Rich Dad’s CASHFLOW Quadrant: Rich Dad’s Guide to Financial Freedom
by Robert T. Kiyosaki

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Getting customers to commit to subscription services takes finesse. Offering free trials is one way to do it; offering a free plan is another. One is time-sensitive and allows you to showcase the full strength of your product. The other is open-ended but limited in how much it offers. Both demonstrate the value of your product, but in different ways. So which is best for your business? That’s what we’re talking about today, so click play and find out!

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Free Course: 5 Steps to Idea Validation in The Real World
Free Trials vs. Money Back Guarantees

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Confidence matters. In business, it’s a prerequisite for success. That’s why it’s important to actively build your own confidence, grounded in your actual value and accomplishments. Today, we reach back into the archives to share four proven strategies for boosting your own self-image. These practices will make you the assured leader your business needs. Utilize them, and watch your confidence grow. Click play!

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Jason Does Stuff

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Let’s start the week right! Today we’ve got another fantastic guest teacher with more incredibly valuable advice. Jordan Harbinger is an expert in using the social sciences to network and build relationships. Today, he teaches us how to get in good with busy, influential people in specific markets. By establishing working relationships with big names in your industry, you can boost your business and lay the groundwork for future growth. Harbinger gives us some specific tricks for making contact, forging an alliance, and ultimately working with even the busiest leaders. Do it for your business- click play!

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Follow Jordan @TheArtofCharm on Twitter and visit
theartofcharm.com

Hunter (Email Hunter)
Smart Passive Income

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It’s not you- it’s me. Sometimes business partnerships have to end. Like any relationship, they should be ended in the most amicable, mutually respectful way possible. Today we help one listener learn how to “break up” with their business partner. We discuss the way to prepare for the conversation, the way to approach your soon-to-be ex-partner, and how to do it all with minimal impact on your customers. It happens, so best to be prepared. Click play!

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Sales videos are definitely effective, but are they a requirement for online courses? Today, we rebroadcast an episode in which one listener wants to know exactly how necessary they are. We discussed the costs, the benefits, and the resources available for making low-cost, low-stress videos. Knowing how well sales videos convert is important, but knowing the right time to use them is more so. Click play!

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VideoHive
AudioJungle
Fiverr
Freelancer

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It’s FREE RIDE FRIDAY!!! On today’s episode, we take on a broad but important topic: how to let go. As your business grows, it becomes more and more necessary to take your hands off the reins. Hiring dependable people and trusting them is a skill, and not always an easy one to develop! We discuss how to transition from the deep involvement that characterizes the early stages of business to the more hands-off approach that a growing business requires. It’s time to trust- click play!

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There are customers, and then there are customers. Some customers can do so much for you business that it’s worth putting extra effort into pursuing them. It may even be worth it to give your product away to certain people! Tastemakers, influencers, and other “power users” can catapult your business forward. In this classic episode from the archives, we discussed how to identify the best customers, how to win them over with your product, and what it can mean for you. Click play!

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Today’s Sponsors:

Web Hosting with Unlimited Disk Space,
Bandwidth and 24/7 Technical Support.
All $100 MBA listeners get 30% off hosting!
Just visit hostgator.com/mba30!

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ContentMarketer.io
garyvaynerchuk.com
dorieclark.com
unicornfree.com
Heroic Public Speaking

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Growth is always the goal, and the Internet is full of tips on how to achieve it. Of all the tricks, hints and hacks, there’s been one piece of advice that’s done more for our business than any other. It’s broad, but actionable. It takes some practice, but it’s effective. It’s all about picking your battles, using your effort wisely, and never wasting a second. Hear what it is, and how to pull it off. Click play!

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Business is usually a team sport. But can a lone wolf be successful? In this popular archived episode, we discussed solopreneurship, its advantages, and its limits. Committing to a one-man or woman operation has its up sides, but it may require redefining your personal notion of what success means. We covered all the ins and outs of single-person business, including what we’ve learned from some of the most successful solopreneurs in our network. Click play!

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WebinarNinja
jasondoesstuff.com
pjrvs.com
garyvaynerchuk.com

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We all get stuck, in business and in life. When you’ve hit an obstacle or plateau, what can you do? What’s the best course of action when you can’t see a course of action? Today, special guest teacher Stephen Warley helps us get over the hump. Warley has interviewed countless successful entrepreneurs. He’s taken the common elements from their experiences to create an actionable 4-step system for getting back on track, no matter the holdup. By seeing stagnation as a challenge, you can overcome it- and even grow from it! Find out how- click play!

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Today’s Sponsors:

Stay Roasted

Stay Roasted brings the neighborhood coffee roaster experience
right to your doorstep.
Choose from over 40 of America’s top craft coffee roasters.
Visit StayRoasted.com/mba to experience
your first bag of freshly roasted coffee for FREE plus shipping.

Show Links:

Follow @stephenwarley on Twitter and visit
lifeskillsthatmatter.com/challenge

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Webinars are one of the most powerful tools for connecting with your audience. So how can you make sure people show up to yours? That’s what one listener wants to know for this week’s Q&A Weekend session. We discuss the best strategies for advertising your webinar, getting signups, and making sure those signups become showups! Get the most out of your webinar- click play!

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Doing it alone works for some, but not everyone is cut out to be a solopreneur. For today’s Q&A Weekend session, we’re rebroadcasting a classic episode in which one listener asked how to approach a potential business partner. We discussed how to identify a good partner, make the connection, demonstrate your value, and earn their trust. See if a team effort is right for you- click play!

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Keeping your finger on the pulse of the market can be tricky. What if there was a way to know what’s being said about your industry (and your business specifically) as soon as it’s said? Welcome to Google Alerts! This vital tool lets you stay engaged with your consumer base, address misperceptions, and stay a part of the conversation. Click play!

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If you’re not emailing, you’re not marketing. That’s why we dedicated this archived episode to crafting the best possible regular newsletters. With humor, honesty, and creativity, you can send emails that customers want to read, not delete. More importantly, you can send emails that convert to sales. Click play!

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Motivation matters. And sometimes the best motivation can be an inspiring piece of art, be it a film, a book, or in our case, a painting! Today we discuss how great art can make you a better entrepreneur, and how one renowned piece helps keep us here at The $100MBA in the right headspace. We’ll make a believer out of you- click play!

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The traditional office isn’t the only option for small businesses. While many work from home, more and more are choosing co-working spaces for the cost and convenience. But are they right for your business? We’ve used them ourselves, and in this archived episode we discussed the benefits and drawbacks as we experienced them. Click play, and find out if a co-working space can work for you!

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Disputes happen, including the legal kind. That’s why we’ve brought today’s special guest teacher onto the show! Stephen Kane is a skilled small business attorney who’s seen every kind of legal kerfuffle an entrepreneur is likely to face. He stopped by to show us how to avoid legal trouble, and how to deal with it if you can’t. Learn how to handle this stuff before you have to- click play!

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Letting an employee go is almost never easy. But when someone isn’t adding the value you’re paying them for, it’s got to be done. For today’s Q&A session, we help one listener figure out when it’s time to say goodbye, and how to make sure it’s the right decision. By giving the employee every chance they deserve, you can make the toughest of decisions with a clear conscience. Click play!

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Change is the nature of business. But when you make a change in pricing with a nice promotional discount, are you being unfair to the people who’ve already paid? That’s the question one listener asked in this archived episode, and we decided to rebroadcast our answer. We discussed how to approach the issue of keeping early adopters happy, and what to do when complaints surface. Click play!

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Sharing is caring, or so we’re often told by guidance counselors. But is there such a thing as too much sharing when it comes to your business? Today we take a look at entrepreneurs who let their audience in on the process, and strive to conceal as little as possible about how the sausage is made. We discuss the advantages and the drawbacks of being so open, and provide some great examples of how sharing can be an effective marketing tool. Hit that play button!

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WebinarNinja
Money Lab
Heroic Public Speaking
Spruce Metrics
Ruby on Rails

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Decision-making is one of the biggest obstacles for many new entrepreneurs. In fact, the decision to become an entrepreneur is intimidating enough! That’s why today’s archived episode is worth another listen. We’ve got a specific strategy for making decisions that takes the apprehension and anxiety out of the equation. Remember, not making a decision is a decision, too. Decide to click play!

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WebinarNinja

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Give yourself a break! Actually, give yourself several. That’s the lesson of today’s episode, and it’s not because we want you to relax. Taking strategically timed breaks doesn’t trade productivity for relief. It actually helps you do more! We discuss the best work to break ratio, how to differentiate work time from break time, and how the human brain and body can operate at peak focus during the day. Click play!

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Many entrepreneurs aren’t business people at first. They’re just people with a skill or talent they want to monetize. That’s why episodes like this are so important, and why we decided to rebroadcast this one. Business budgeting is a learned skill, and it can be daunting. That’s why we discussed a uniquely safe, less risky special method that’s perfect for small new businesses. Follow this strategy, and your business can be lean, profitable, and stable while you hone your financial skills. Click play!

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Dave Ramsey

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It’s Monday, and time for another great must-read book recommendation! This week’s author is one of the biggest names in sports, movies and politics– a true Renaissance entrepreneur whose dreams are the only things bigger than his pecs. Arnold Schwarzenegger came from nothing, sought a goal, and did everything necessary to achieve the impossible. He’s had some controversies (and the book has its shortcomings), but there’s no better lesson in how to cultivate confidence, dream big, and dedicate yourself to the work that makes anything possible. Click play to hear our review of Total Recall!

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Audible

Get the book here:

Total Recall: My Unbelievably True Life Story
by Arnold Schwarzenegger

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It’s time for another round of listener Q&A, and this time we’ve got a tough one! Podcasting is one of the best kinds of content marketing. But is it the “front line” of a great marketing strategy, or is it the result of one? Which comes first, the chicken of a large audience, or the egg of a great podcast? If you build it, will they come? Should they come while you’re building it? We answer these questions and more, based on our (pretty extensive) experience in the podcast and marketing games. Hit the play button!

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It’s the weekend! That means we turn our attention to our listeners and their insightful questions. A while back, we were asked how it’s possible to start a business when all the distractions of life are present. This question was so relevant, and our answer so good, we filed both away for future audience enjoyment. Give a listen, and discover how it’s possible to start your future when your present is busy. Click play!

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It’s FREE RIDE FRIDAY!!! That means two things: one lucky listener gets a free subscription, and we’ve got a stellar podcast lined up! Today we discuss how to meet deadlines in your work. Staying on schedule can be absolutely, deal-breakingly vital to your clients. Our advice on how to schedule yourself into a consistently good relationship with customers is worth hearing, and too often ignored. Click play, and hear all about it.

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Everyone has strengths. Often we’re taught to focus on improving our weaknesses, but what if we simply “doubled down” on the things we’re best at? That’s the topic of today’s archived episode. Finding out what you absolutely rock at is the key to establishing your business. We discuss how to discover what you’re greatest at, and how to employ that in your business plan. Hit that play button!

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WebinarNinja

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Here at The $100 MBA, we believe that email is still one of the most powerful, effective marketing tools your business can have in its arsenal. Emails can’t be ignored, even if it’s only to delete them! So what steps can you take to make your promotional email campaigns work? We discuss how many emails to send, when, what the copy should look like, and recommend online services to help manage your promotion. Click play!

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MailChimp
ActiveCampaign
ConvertKit
WebinarNinja

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Feeling frustrated? We definitely know what that can be like! Today we’re rebroadcasting an important episode about how anger can derail your performance as an entrepreneur. Red tape, endless bureaucracy, and unexpected disappointments are part of the challenge. We discuss some specific strategies for keeping your cool and moving forward with professionalism and sheer, icy cool. If business were easy, everyone would do it! Click play!

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Today’s Sponsors:

Web Hosting with Unlimited Disk Space,
Bandwidth and 24/7 Technical Support.
All $100 MBA listeners get 30% off hosting!
Just visit hostgator.com/mba30!

Show Links:

WebinarNinja
AppSumo
Teachery.co

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Welcome to the 800th episode of The $100 MBA Show! It’s been a long road, and today we’re celebrating with a special episode dedicated to all our listeners. So many audience members have benefitted from this podcast that we’ve invited them to share their stories with the rest of us. Today we’re featuring 10 stories that will motivate, inspire and amuse. Everyone who submitted a story got a free subscription to The $100 MBA, and all stories featured got an extra special gift! Listen in and hear how people from all over the world, young and old, new and experienced have learned from our feisty little show. Click play!

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Today’s Sponsors:

Web Hosting with Unlimited Disk Space,
Bandwidth and 24/7 Technical Support.
All $100 MBA listeners get 30% off hosting!
Just visit hostgator.com/mba30!

Show Links:

EasyCourse.co
irockresumes.com
VIP Realty
Profit Executive
Tyee Outdoor Experience
Book Yourself Solid

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It’s Sunday, and we’ve got another fantastic question for Q&A Weekend! Consistent blogging establishes credibility, maintains a relationship to your audience, and (maybe best of all) helps your website climb the search engine rankings. But how do you know if it’s doing well? Today, we describe how long building an effective blog can take, how to know you’re doing it, and what to do if you’re behind. We discuss what metrics to pay attention to, and offer strategies for attracting the traffic your website needs to promote business. Click play!

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Today’s Sponsors:

The #1 tool to grow your website’s traffic and your email list.
Sumo powers almost 400,000 websites!
Best of all, it’s free! Get started with their basic plan over at Sumo right now!

PROPER CLOTH

Easily create a custom shirt in seconds by just answering 10 easy questions. No measuring required!
Stop wearing shirts that don’t fit. Start looking your best.
Go to propercloth.com/mba and enter gift code MBA to save $20 on your first shirt!

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Are product launches an effective sales tool, or just hype? It’s Q&A Weekend, and one listener wants to know. Capitalizing on the sheer newness of a product can be a valid strategy, but only when it’s done with finesse. We discuss the positive effect a well-done launch can have on customer relations, plus the different kinds of launches to consider. Great question, great answer. Click play!

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Today’s Sponsors:

Web Hosting with Unlimited Disk Space,
Bandwidth and 24/7 Technical Support.
All $100 MBA listeners get 30% off hosting!
Just visit hostgator.com/mba30!

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2017 is around the corner. Time to get ready! Today we air Part 2 of our 2 part series on planning out your whole business year, from start to finish. We discuss how to prioritize your business needs and choose the specific goals that will have the biggest impact. Plus, how to make yourself accountable as well as reward yourself for making those goals a reality. All that, and it’s FREE RIDE FRIDAY!!! Make sure you’ve listened to Part 1, and click play!

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Today’s Sponsors:

Web Hosting with Unlimited Disk Space,
Bandwidth and 24/7 Technical Support.
All $100 MBA listeners get 30% off hosting!
Just visit hostgator.com/mba30!

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Upselling: everyone from waiters to electronics sales people do it. But is it ethical? Is it a trick? Is it a way of manipulating a customer into spending money they shouldn’t? We think that’s up to you! Today we discuss the right ways and the wrong ways to upsell. It’s an important topic that we covered in this archived episode from our early days, since gone from the streaming services but rebroadcast here for your convenience. Enjoy!

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Today’s Sponsors:

Web Hosting with Unlimited Disk Space,
Bandwidth and 24/7 Technical Support.
All $100 MBA listeners get 30% off hosting!
Just visit hostgator.com/mba30!

Show Links:

WebinarNinja

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New Year’s is only 2 months away. Why does that matter? Because NOW is the time to start planning 2017! We believe that mapping out the whole year in advance is the most efficient (and motivating) technique you can use. This is Part 1 of a 2-part series. Be at your most productive, organized, and goal-oriented. Know what you want to accomplish by New Year’s 2018. Be super proactive! Click play, and don’t miss Part 2 later this week!

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Today’s Sponsors:

N-Hance Franchise

N-Hance wood renewal is the #1 wood finishing franchise in the country and they need help to keep pace with their rapid growth. Be a franchise owner where you can get to be in charge of exactly how you run your business. To know more, go to nhancefranchise.com/mba.

Braintree

Have you found the right payments partner to grow with you?
Braintree lets you accept every way to pay, from Paypal to Apple Pay and everything in between. All it takes is one integration.
And it doesn’t matter what currency your customers use: because Braintree lets you accept over one hundred and thirty of them.
To learn more about how your company can grow with Braintree, visit braintreepayments.com/mba.

Show Links:

icetothebrim.com
WebinarNinja

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