Marketing School - Digital Marketing and Online Marketing Tips

In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer marketing, speaker fees, the potential acquisition of HubSpot by Google, and more.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Interview podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
• (01:15) Interview Podcast Getting Stale
• (16:18) Optimizing Sleep and the Counterproductive Nature of Over-Optimization
• (33:47) Private Equity and Buying Businesses
• (41:36) The Future of Robots: Tesla vs. Apple
• (50:27) Monetization Strategies: Building a Community
• (58:56) Money as a Tool for Personal and Family Goals
• (01:07:40) The Importance of Struggle and Character Building
• (01:16:26) JK Rowling's Influence and Impact
• (01:25:29) Erwan's Smoothie Collabs and Cultural Relevance
• (01:35:51) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of prompt engineering for AI-generated content, the polarization of wealth in the creator economy, and the need for editing and detail-oriented work to stand out as a writer. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: People are saying they no longer use Google; instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and more
• (01:15) People no longer use Google, instead they just turn to AI solutions like ChatGPT
• (05:24) Creator payouts grew 17% YoY
• (10:05) 3 content marketing stats that will change how you create content
• (19:31) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2719, we cover marketing strategies like the benefits of dubbing videos into different languages, highlighted by Mr. Beast's success. We discuss the power of multilingual ads, the impact of media coverage and awards, and the influence of Forrester reports on sales. We also talk about the importance of choosing the right words for headlines to improve clicks, and conclude with marketing and relationship-building tips from Gary Vaynerchuk.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Impact of dubbing on MrBeast's YT is crushing, Each negative keyword adds 2.3% CTR, and more
• (01:15) Impact of dubbing on MrBeast's YT is crushing
• (08:30) Adding NYT best seller to ad increased CTR by 19%
• (09:55) Each negative keyword adds 2.3% CTR
• (18:00) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu

See omnystudio.com/listener for privacy information.

In this episode, I had Dr. Orion Taraban – a Psychologist, Men's Mental Health Specialist, and PsychHacks Podcast Host with 5M YouTube views per month. We discussed the challenges and dynamics of modern relationships. Among these are how online dating can decrease the likelihood of forming a relationship, the idea of being “monogamish,” and how marriages often fail because of unrealistic expectations.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) - Introduction and Background
• (01:22) - The Decline in Relationships and the Impact of Online Dating
• (14:23) - Questioning the Concept of Monogamy and Introducing Monogamish
• (29:47) - Different Desires and Needs in Relationships: Women Seeking Commitment, Men Seeking Access
• (37:22) - Understanding the 'Red Pill' and Effective Relationship Strategies
• (38:29) - Why Successful Women Date Mediocre Men
• (43:52) - The Reasons Behind Failed Marriages
• (50:39) - Exploring Relationships through Behavioral Economics
• (55:11) - The Art of Subtle Negotiation in Relationships
• (01:12:17) - The Role of Transactions in Relationships
• (01:15:34) - The Power of Instagram in Dating
• (01:18:27) - The Business Model of Orion Teraban
• (01:21:00) - The Vision for the Business
• (01:40:28) - The Definition of Love

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the impact of sharing journey stories, as we share insights from a study on Google search results and discuss the significance of rich snippets, video content, and Google shopping. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s Topic: ConvertKit open metrics - good idea or bad idea?, How to lie with data - 91% all cause mortality, and We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use 
• (01:15) ConvertKit open metrics - good idea or bad idea?
• (09:51) We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use 
• (14:55) How to lie with data - 91% all cause mortality
• (18:55) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2717, we explored AI-related subjects, touching upon the emerging trend of integrating AI restrictions within agency contracts, and examining the transformative impact of AI on SEO and content creation strategies. We also addressed the legal complexities of copyright in AI-generated content, the rise of deceptive AI live stream scams, and the pressing necessity for rigorous verification of AI-generated materials. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s Topic: Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content?, and Deepfake crypto scams
• (01:15) Brands add AI restrictions to agency contracts
• (04:04) Can Google truly detect AI content?
• (08:40) Deepfake crypto scams
• (16:27) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2716, we dive into key business strategies and marketing insights. We cover the dangers of depending too heavily on giants like Amazon and Google, stressing the importance of exploring diverse channels and platforms. We delve into the impact of creating catchy terms and acronyms on social media, the role of storytelling and unique content in engagement, and the nuances of measuring ROI. Highlighted too are the benefits of gift cards in marketing, the trend of leveraging current trends, and using podcasts for revenue. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Amazon $8M platform risk,  If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard
• (01:15) Amazon $8M platform risk
• (04:27) If you are going to use AI to write content you can’t forget about DRIVE
• (08:09) The ROI of 150M shortform views
• (15:30) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2715, we delve into AI in sales, the ideal content length for social networks, balancing work and family life, optimizing thumbnails through A/B testing, Vanessa Lau's hiatus and return, and the pursuit of purpose and joy in content creation.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel?
• (01:15) The ROI of AI in sales
• (06:25) Here’s the ideal content length for each social network (you’re not going to like the Facebook data)
• (12:20) What’s wrong with our YouTube channel?
• (16:09) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu

See omnystudio.com/listener for privacy information.

In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction and Background
• (02:23) Mission-Oriented Approach and Content Formats
• (07:39) Creating Compelling Content and Holding Audience Attention
• (09:09) Experimentation and Learning from Failure
• (11:30) Collaborating with Influencers and Partnerships
• (14:41) Hiring and Developing Talent
• (29:00) Dealing with Copycats and Protecting Originality
• (37:44) Investing in Up-and-Coming Creators
• (39:11) Unlocking Value and Participation
• (41:06) Balancing Work and Family
• (47:19) Building an Agency for Freedom
• (52:12) The Power of Audience and Distribution
• (58:02) The Importance of Compelling Packaging
• (01:06:29) Asking Hard-Hitting Questions
• (01:09:48) Leveraging Pre-Existing YouTube Audiences
• (01:14:28) The Shift to Long-Form Content
• (01:15:52) The Rise of Creator-Operators

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2714, we delve into Google and Yahoo's latest email marketing guidelines, addressing the adaptation challenges and underscoring the vital role of email marketing. We explore strategies for managing email clutter and emphasize the importance of crafting impactful email content. The conversation also delves into AI's influence on content creation, contrasting AI-generated content with human-crafted pieces, and discussing the challenges faced by AI startups amid stiff competition. We wrap up with insights on incumbents and disruption theory in the AI industry.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, and Why startup building is different with AI
• (01:15) Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo
• (07:15) What Google’s new algorithm update tells us about the future of AI content
• (10:57) Stupid Pepsi ad
• (13:21) Why startup building is different with AI
• (17:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise accounts, highlighting referrals, acquisitions, and the strategic advantage of offering diversified services globally. We explored how these factors forge stronger client relationships, enhance retention through high switching costs, and support an agency's growth across various revenue milestones—from $1M to over $1B. We also unpacked storytelling in content creation and its impact on viewer engagement, alongside the motivations behind influencers' endorsements.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue, and Why MrBeast is getting even more views today
• (01:15) The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue
• (10:14) The difference in how a $1M, $10M, and $100M company thinks about marketing
• (12:45) Why MrBeast is getting even more views today

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2712, we cover topics such as the Whole Foods and Yellow Fever controversy, dumb business deals like the Crypto.com Arena, the importance of smart business decisions and trade-offs, the impact of AI and the need for human involvement, and common questions and lessons from calls on topics like performance max, influencer marketing, content quality, social platforms, and outspending competition.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
• (01:18) Yellow fever (Why Whole Foods had to sell) 
• (5:36) $700m crypto deal 
• (10:19) Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2711, we dive into the power of ad creatives on advertising ROI, sharing insights on how creativity is a rare gem that can set a brand apart. We discuss the strategic importance of playing to your strengths and bringing in new talents to address weaknesses.There's a special focus on the undeniable value of authentic content—how it competes with top-tier publications in reach and impact. We also share our personal journeys in leveraging expertise for marketing effectiveness. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's Topic: Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd
• (01:14) Andrew Huberman hit piece has reverse effect
• (04:45) Ad Creative is a 12x ROI multiplier?
• (13:25) Flexport’s CEO NYTimes OpEd 

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• •  Single Grain << Eric’s ad agency
  • NP Digital << Neil’s ad agency
  • X @neilpatel
  • X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2710, we delve into LinkedIn lead generation strategies such as crafting compelling content, consulting with LinkedIn experts, fostering relationships, and showcasing successes. We also discuss Retention.com's distinct approach to capturing leads with software and the challenges of duplicating their sales strategy. The discussion broadens to missed acquisition opportunities and the timing for selling. Lastly, we look ahead at Google and OpenAI's futures, especially their effects on search and affiliate marketing.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: 2500 LinkedIn leads on Retention.com, When should you sell?, The end of Google?
• (01:15) Generating Leads on LinkedIn
• (07:42) When should you sell?
• (15:18) Is this the end of Google?
• (19:26) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2709, we discuss the impact of recent Google AI updates on websites, highlighting winners like TechTarget and TechRadar and losers relying solely on AI-generated content. We also share a study showing non-human-generated images receiving more engagement than AI-generated ones. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Biggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement?
• (01:15) Biggest winners and losers of Google AI Spam Update
• (05:05) Parasite SEO and the May 5th Update
• (07:57) The Impact of AI on Marketing Agencies
• (11:21) AI-Generated Images and Engagement 
• (15:53) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movie theaters, the importance of attention and engagement, partnering with influencers, AI tools for gift giving, the value of handwritten notes, and the effectiveness of community acquisitions.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
• (01:18) The Impact of Posting Clips on Social Media

• (04:20) The Decline of Movie Theaters
• (05:18) The Importance of Attention and Engagement
• (06:13) Partnering with Influencers for Marketing
• (07:09) Exploring Different Marketing Channels
• (08:06) AI Tools for Gift Giving
• (09:57) The Value of Handwritten Notes
• (11:49) The Effectiveness of Community Acquisitions
• (15:18) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the importance of delegation in scaling businesses. Their wisdom extends to parenting as entrepreneurs, emphasizing patience and continuous learning.

Watch the full interview here: https://youtu.be/Fcq5V2D-euI

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
• (01:53) Introduction and deep pocket monster
• (03:15) Card party events
• (05:42) The fallacy of view chasing
• (08:21) Creating a community experience
• (12:45) Growing the event and world records
• (16:02) The cost and value of events
• (25:37) The power of long-form content

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bitcoin ETFs, which indicate strong market demand.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
• (01:18) Gartner predicts search traffic will drop 26%
• (02:42) Alternative platforms and the growth of social networks
• (05:23) The limitations of newsletters as standalone businesses
• (06:45) The impact of recessions on sponsorships
• (08:34) Newsletters as marketing channels
• (10:24) The marketing genius of Bitcoin and the demand for crypto newsletters
• (11:21) The growth of Bitcoin ETFs and the inflow of assets
• (14:02) The success of Bitcoin and the power of a good product
• (16:00) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2706, we discuss the value of CEOs, the cost of LinkedIn services, the role of AI in sales development, the importance of taste in content creation, creating impactful stories, and expressing personal opinions.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more
• (01:18) How much are CEOs actually worth?
• (04:59) The cost of LinkedIn services
• (06:06) The role of AI in sales development
• (08:23) The changing landscape of inbound sales
• (11:19) The combination of AI and human touch
• (12:42) The importance of taste in content creation
• (15:30) Creating impactful stories
• (16:25) Expressing personal opinions
• (16:55) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2705, we discuss Zapier's recent surge in traffic, a popular automation tool, and analyze the strategies behind its success, including internationalization and programmatic SEO for driving traffic and conversions. We also explore AI's potential impact on industries like animation studios and customer service, highlighting the need for businesses to adapt and leverage AI for improved efficiency and profitability.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more 
• (01:18) Zapier's traffic jump secret from 1.2 to 6.3M monthly visits
• (03:05) Discussion on the conversion rate of traffic from chat GPT-related pages
• (03:57) Speculation on the percentage of revenue generated by chat GPT-related pages
• (05:41) Neil Patel believes chat GPT-related pages drive less than 5% of revenue
• (06:21) Importance of internationalization and cultural adaptation for success
• (07:26) Most people are not willing to do the work to achieve certain benefits
• (10:05) Tyler Perry halts $800 million studio expansion after seeing AI capabilities.
• (10:39) AI's cost-saving potential is a major game changer for companies.
• (11:13) Klarna's AI chatbot reduces support ticket time from 11 minutes to 2 minutes.
• (12:21) AI can build an entire customer acquisition system for SMBs.
• (13:43) Pay-for-performance marketing agencies will see increased efficiencies with AI.
• (14:55) M&A opportunities arise from identifying companies lacking AI efficiencies.
• (15:16) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2704, we explore Elon Musk's lawsuit against OpenAI and delve into the motivations driving it. The conversation also scrutinizes Tesla's position as an AI-focused company, examining the trade-offs inherent in its vehicles. We analyze the financial implications of the lawsuit and reflect on the pivotal role and vision of a CEO in such high-stakes scenarios.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Being the CEO is the worst job ever
• (01:18) Elon Musk's sues OpenAI
• (05:04) The trade-offs of Tesla cars
• (05:57) OpenAI's mission and board of directors
• (06:45) Elon Musk's lawsuit and its implications
• (09:03) The role of a CEO
• (10:00) The vision for the company
• (11:40) Managing finances and vision
• (14:40) Work-life balance as a CEO
• (15:34) The challenges of being a CEO
• (16:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode 2703, we delve into the utilization of GPTs to enhance efficiency within organizations. We examine the significance of dedicated AI teams and the implementation of AI for productivity improvement. Additionally, we discuss the concept of an AI working group, emphasizing its importance in comprehending the tasks and requirements of various departments.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more
• (01:55) Examples of using GPTs at work.
• (07:51) The most valuable media channels.
• (09:47) Bringing people to the point of sale.
• (10:30) Partnering with influencers for maximum impact.
• (14:22) Controlling attention and selling products.
• (15:37) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

Kevin Espiritu, founder of Epic Gardening, shares his journey from starting a gardening blog to building a multi-million dollar business. He discusses the growth of his YouTube channel, the importance of SEO and content strategy, and the acquisition of other gardening blogs to expand his reach. 

Watch the full interview here: https://youtu.be/dticDXdRuh8 

TIME-STAMPED SHOW NOTES:

• (00:00) Wearing the hat: winning the biggest deal
• (01:37) Building epic gardening
• (05:37) The botanical interests deal
• (11:22) How wearing the hat made a difference
• (14:14) Getting into gardening
• (21:23) YouTube's impact on business
• (23:34) Acquiring blogs for growth
• (27:52) Structuring a deal

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

Leave Some Feedback: 

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2702, we discuss the power of influencer marketing and its impact on stocks. We delve into two recent examples: Oprah Winfrey's departure from the WeightWatchers board and her public admission of using weight loss drugs, which led to a significant decline in the company's stock, and Marques Brownlee's negative review of Fisker's electric car, resulting in a sharp drop in the company's stock value. We also touch on the challenges faced by media companies like Vice and the importance of experimentation in staying ahead in the ever-changing marketing landscape.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?
• (01:05) Neil explains how Oprah Winfrey's departure from Weight Watchers and her use of weight loss drugs affected the stock.
• (03:24) Eric Siu shares how influencer Marques Brownlee negatively impacted Fisker's stock by giving a negative review of their car.
• (05:49) Eric and Neil discuss the bankruptcy and downfall of Vice media company.
• (09:53) Neil and Eric talk about the challenges of staying ahead in a rapidly changing marketing environment and the importance of experimentation.
• (12:40) Eric Siu shares the success of Semrush's SEO strategy.
• (16:31) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2701, we discuss the potential ban of TikTok and its impact on influencers and marketers. We delve into the estimated worth of TikTok and the likelihood of it being acquired by another company. Additionally, we touch on the recent Google update and how it has affected organic traffic. We share our thoughts on the proposed four-day work week by Bernie Sanders and the potential trade-offs it may entail. Finally, the episode concludes with a discussion on a controversial marketing campaign that uses race to promote a product.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads
• (01:05) What a TikTok Ban means for advertisers and marketers
• (05:30) Eric Siu reveals that Google benefited from its recent update, particularly in the travel and hotel section.
• (08:00) Bernie Sanders proposes a four-day work week, sparking debate about the potential impact on businesses.
• (10:00) Neil Patel suggests implementing term limits and age limits for politicians to ensure they stay informed about current technology and trends.
• (11:57) Eric shares a tweet about a controversial Advil commercial promoting pain equity.
• (13:57) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2700, we discuss the new SEO feature released by TikTok and its potential impact on social media content creation. We delve into the process of creating social media content and share our own strategies for ideation. The conversation also touches upon the recent ban on TikTok in the US and its potential consequences for the social media industry. We highlight the importance of understanding data privacy and the prevalence of data tracking across various platforms. Additionally, we explore the ideal posting frequency for different social networks and provide insights based on our own experiences. The episode concludes with a discussion on the effectiveness of podcast advertising and its impact on businesses.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast
• (01:18) Neil Patel explains TikTok's new feature for keyword insights
• (02:41) Neil Patel discusses the popularity and video suggestions in TikTok's keyword search
• (03:53) Eric Siu talks about the potential ban of TikTok in the US
• (05:40) Eric Siu mentions that all social platforms collect user data
• (07:32) Eric Siu discusses the retaliation between the US and China in terms of social platforms
• (11:00) Neil Patel introduces the topic of ideal posting frequency for social networks
• (14:30) Eric Siu discusses the benefits of being on a big podcast.
• (17:42) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2699, we delve into the growing influence of AI. We kick off by exploring RetellAI, a startup utilizing conversational voice AI to streamline customer support and appointment scheduling. Neil then recounts his firsthand encounter with AI within the dental field, detailing a scenario where he invested $600 in dental appointments and scans prompted by AI software's detection of a potential issue with his teeth.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024
• (01:18) Eric introduces the topic of Retell AI and its potential impact.
• (04:13) Neil shares his experience with a dental appointment and AI technology.
• (08:04) Eric reflects on the short-term frustration but remains optimistic about the long-term potential of AI.
• (11:08) Consumer's awareness plays a big role in marketing
• (14:16) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2698, we explore the concept of masterminds and their potential for success. We begin by examining insights into Sam Ovens, whose highly successful mastermind generated $35 million annually with just five employees. We delve into Ovens' unique approach to his mastermind, which included intimate in-person sessions and virtual events. The discussion then transitions to a tweet by Ross Hudgens, which examines the correlation between specific website features and their impact on search rankings, whether positive or negative.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more
• (01:15) Eric explains the unique format of Sam Ovens' mastermind, where participants discuss their problems and share expertise.
• (03:14) Eric mentions another mastermind that charges $85,000 for a year and a half, targeting a specific industry.
• (6:45) Neil Patel brings up a tweet by Ross Hudgens about website features that correlate with positive or negative search rankings.
• (07:25) Eric shares the positive website features that correlate with increased traffic, including first person pronouns and cookie consent.
• (09:05) Eric reveals the four most negative website features that correlate with decreased traffic, including fixed ads and stock images.
• (10:18) Pronouns likely do not affect website rankings.
• (11:01) Political issues are impacting marketing decisions.
• (15:27) Organizations are making drastic changes based on personal beliefs.
• (17:02) Gemini's prompt for diverse images sparked controversy.
• (18:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

Eric Siu interviews Greg Isenberg, the CEO of Late Checkout, delving into the nuances of community building. Greg, a master in this domain, shares insights on fostering online communities for substantial growth. They explore the future of programming, the importance of design skills, and the power of social media. Greg also discusses the role of AI in entrepreneurship and the challenges of diversity and inclusion.

Watch the full interview here: https://youtu.be/kdnX63OEP5I

TIME-STAMPED SHOW NOTES:

• (00:00) Greg Isenberg has built communities of various sizes, from dozens to millions of people.
• (06:24) Greg Isenberg shares a story of paying for an expensive dinner as a teenager.
• (08:41) Greg Isenberg recounts attending a party at a co-founder of PayPal's house.
• (10:02) Greg Isenberg talks about his experience with StumbleUpon and how it led to the sale of his company.
• (12:19) Greg Isenberg discusses his interest in AI and how it relates to his innovation agency, LCA.
• (14:44) Greg Isenberg explains his approach to starting businesses as Twitter accounts or Discord communities.
• (16:49) Eric Siu and Greg Isenberg discuss the trend of influencer-led agencies and the importance of going deep into a business rather than starting new ones.
• (18:25) Greg Isenberg explains why solopreneurship may not work for everyone and the benefits of having a team.
• (20:28) Eric Siu and Greg Isenberg discuss the challenges and potential success of hiring CEOs and GMs for businesses.
• (22:23) Eric Siu and Greg Isenberg discuss the importance of experience and expertise in giving advice.
• (25:46) Eric and Greg discuss their approach to coaching and supporting the businesses they invest in.
• (27:26) Greg shares his perspective on the future of venture capital, emphasizing the value of adding more than just financing to startups.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2697, we discuss the current state of the economy, the impact of AI on content creation, and the strategies used to generate leads through webinars. We explore the concept of recession and its definition, highlighting economic conditions in different countries. Additionally, we delve into the future of AI-generated content and its potential to revolutionize the way content is created. Throughout our discussion, we share our experiences with webinars and provide valuable insights on optimizing webinar strategies for maximum results.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Signs we're actually in a recession, Effects of ChatGPT on Upwork jobs, The perfect webinar, and more
• (00:25) Eric discusses the stock market and unemployment rates in Japan, Germany, and the UK
• (01:54) Eric mentions that economists can revise numbers and classify past recessions
• (04:44) Neil believes that AI-generated content is not yet able to produce high-quality content
• (05:15) Neil predicts that AI content creation will improve in a few years
• (06:49) Eric discusses the importance of storytelling and impactful points in content creation
• (08:06) Eric shares his experience of a successful webinar setup with Nathan Latka
• (08:55) Eric mentions the participation of the CEO of theretention.com in the webinar
• (09:13) Eric Siu and Neil Patel discuss retention.com promoting a webinar.
• (09:30) Eric Siu talks about his and the retention.com CEO's limited time in the webinar.
• (10:19) Eric Siu mentions Nathan Latka's effective marketing strategies during the webinar.
• (10:51) Neil Patel discusses clickfunnels' growth through affiliate marketing.
• (11:37) Eric Siu talks about Nathan Latka's post-webinar message asking for Trustpilot reviews.
• (12:19) Neil Patel explains why they don't require video participation in their webinars.
• (13:02) Neil Patel shares how they increased webinar sign-ups through Twitter strategies.
• (14:04) Neil Patel reveals the significant increase in revenue per webinar from their new approach.
• (16:00) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2696, we delve into the success story of an agency generating over $100 million in profit. The discussion emphasizes the significance of concentrating on enduring, seemingly "boring" industries like HVAC and water, which boast a steady demand. The conversation also explores the hurdles associated with long-form podcasts and underscores the importance of establishing a distinct angle and brand differentiation.

Discover valuable insights from the triumphs and setbacks of companies like Casper, Allbirds, and Peloton. Uncover how crafting a robust brand identity can serve as the ultimate differentiator in the competitive landscape.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate
• (00:19) Business model of managing influencers on platforms like OnlyFans
• (01:15) Discussion on the potential profit and team size of the agency
• (02:15) Importance of focusing on basic needs and industries with longevity
• (03:23) Example of a billionaire in the water industry
• (04:07) Success story of a company in the furniture industry
• (06:42) Problem with excessively long podcasts and the need for focused conversations
• (07:38) Conclusion and feedback request from the audience
• (07:37) People going long with podcasts for more listens
• (08:15) Problem with podcasts is the same guests and contradictions
• (08:46) Eric's podcast has been around longer than Neil's kids
• (09:19) Having a unique angle is important for podcasts
• (09:52) Branding is the real moat in business
• (10:29) Casper, Allbirds, and Peloton's unit economics broke
• (11:02) Quality and brand separate companies like Fenty and Jordan shoes
• (11:54) Casper, Allbirds, and Peloton failed to build community and brand
• (12:17) Albird's revenue is tiny compared to Nike
• (13:15) 23andMe stock down 92% due to lack of recurring business model
• (14:06) Eric Siu and Neil Patel discuss the success of Liquid Death
• (14:43) Liquid Death CEO responds to Coca Cola's ad request
• (15:26) Eric Siu and Neil Patel discuss the importance of building a brand
• (16:28) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2695, we delve into the intricacies of strategizing for a one-person marketing team within a small business. Our emphasis lies in initiating the process by investigating where the competition drives sales, and we suggest leveraging marketing tools to analyze competitor channels. Additionally, we explore the power of ChatGPT prompts to identify ideal customer profiles and develop effective marketing strategies. Join us as we uncover valuable insights to empower solo marketers in small businesses.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024
• (00:32) Neil Patel advises focusing on the channel driving the most traffic and sales for competitors.
• (01:24) Eric Siu emphasizes the importance of finding where the target audience hangs out.
• (02:49) Neil Patel mentions using Chat GPT to identify the ideal customer and their preferred platforms.
• (03:51) Eric Siu shares a method to get Google Gemini to write like you.
• (05:11) Neil Patel suggests using Gemini with blog posts to train the system better.
• (06:27) Eric Siu discusses Mark Zuckerberg's belief in making decisions and being involved in many areas.
• (07:30) Neil Patel relates this approach to Amazon's strategy of involving the founder in idea development.
• (08:46) Eric Siu humorously refers to Neil Patel and Dharmesh Shah's lack of direct reports as the "Indian billionaire way."
• (09:29) Neil Patel admits he is a terrible manager and prefers being an individual contributor.
• (10:10) Neil Patel enjoys taking matters into his own hands and getting things done.
• (10:56) Neil Patel emphasizes the importance of seeking feedback from others, even for individual contributors.
• (13:10) Eric Siu discusses the "zone of genius" exercise and shares his own areas of expertise.
• (13:58) Neil Patel focuses on strategy and enjoys it the most.
• (14:39) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2694, we discuss the strategies and practices that have made Amazon a powerhouse in the business world. From their unique approach to meetings—using narratives instead of PowerPoint presentations—to their hiring practices and the Bar Raiser program, discover how Amazon's methods can be applied to your own business. Gain insights into the current state of the tech industry and the importance of investing in valuable skills. Tune in for all this and more on Marketing School.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: How to run your company like Amazon and Why Google and Microsoft Are Laying Off People 
• (01:02) Eric explains how Amazon replaced powerpoint presentations with written narratives and memos to encourage clear thinking.
• (01:32) Eric shares his experience implementing the memo-writing practice in his own company.
• (02:04) Eric gives an example of a memo he recently wrote and how it helped clarify the company's goals.
• (03:10) Eric explains the process of reading memos during meetings at Amazon.
• (04:34) Neil mentions Amazon's focus on hiring talented individuals with strong systems and processes skills.
• (06:00) Eric shares that Amazon pays most of its employees in stock and limits salaries to $160,000 to align long-term interests.
• (06:49) Eric reveals that Amazon no longer relies on traditional reference checks during the hiring process.
• (08:03) Neil discusses his company's approach to reference checks and the value of (negative feedback.
• (08:04) Reference checks can save you from making a bad hiring decision
• (09:09) Amazon's Bar Raiser program focuses on hiring people smarter than you
• (09:57) Amazon's hiring process is thorough and values-driven
• (10:33) What works for Amazon may not work for everyone
• (11:08) Azure's growth is outpacing AWS
• (11:57) Google and Microsoft may be cutting costs to increase profitability
• (12:30) Keep investing in valuable skills and providing value to succeed
• (12:51) Make a company more money to earn more money
• (13:14) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2693, we delve deep into the intricacies of email list enrichment, YouTube strategies, and the nuances of managing and closing enterprise deals. This conversation is packed with valuable insights for marketers aiming to leverage social media profiles for richer customer data, optimize their YouTube presence, or comprehend the sales pipeline for high-value agency contracts.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: How to enrich your email list, Eric’s thumbnail coaching call, Boost YT CPM by 50%
• (01:14) Mega Hit App: Finding inbound clients and sponsors
• (03:17) YouTube thumbnail coaching call with Mike Stack
• (04:05) Testing new thumbnails for higher click-through rates
• (07:48) Enriching lead data for better targeting
• (08:06) Collecting additional information for effective sales pitches
• (08:18) Qualifying leads and sales pitches for decision-makers
• (08:39) The process of creating proposals and presentations for clients
• (09:36) The extensive follow-up process and multiple touchpoints in enterprise sales
• (10:24) Targeting seven to eight-figure contracts in enterprise sales
• (11:06) Testing different sales strategies and approaches
• (11:33) Generating leads through RFPs and homework assignments
• (12:11) Monetizing YouTube ads and boosting CPM
• (13:37) Enabling gambling and alcohol ads to boost CPM
• (14:15) Evaluating the revenue from YouTube ads
• (15:09) Using mid-rolls and promoting offers in podcasts
• (16:02) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

Patrick Campbell shares his entrepreneur's perspective on relationships and the parallels between business management and marital success. This episode packs in revelations about the value of alignment in relationships, the importance of a partner's shared vision, and practical approaches to nurture a deeply bonded partnership.

Watch the full interview here: https://youtu.be/ew91lnFKYyI

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

• (00:00) Patrick Campbell's background and introduction to his expertise in relationships
• (03:12) Importance of weekly one-on-one meetings with your partner
• (04:08) Setting boundaries and shared vision in a relationship
• (07:00) Conducting off-site retreats to discuss goals and aspirations
• (10:01) Conclusion and benefits of implementing relationship frameworks
• (11:24) Importance of alignment and shared values
• (12:05) Finding peace and contentment in life
• (14:40) Money does not solve emotional problems
• (15:45) Cutting out toxic loved ones
• (18:18) Existential crisis after selling a company
• (19:37) Learning to navigate wealth and deploy capital
• (20:24) Anxiety around money even with significant wealth
• (23:09) The value of frugality for entrepreneurs
• (24:52) The importance of challenging hard and fast rules

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2692, we explore the effectiveness of various marketing channels and examine some of the most common marketing myths circulating in the industry today. We discuss the importance of user intent behind channel selection and where businesses can truly find return on investment (ROI) within their marketing strategies.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: The best marketing channel is where people spend the least amount of time, The greatest marketing myths, 1 person companies (some doing $300M+)
• (01:10) Neil Patel and Eric Siu discuss the main purpose of email and the number of emails they receive
• (01:39) Eric Siu and Neil Patel talk about their social media habits
• (02:09) Neil Patel shares his experience with streaming services and ads
• (03:39) Neil Patel explains the intention-based nature of Google searches
• (04:05) Neil Patel compares the ad revenue generated by Meta and Google
• (04:58) Eric Siu mentions the myth that SEO is dead
• (05:27) Neil Patel and Eric Siu discuss the myth of "build it and they will come"
• (06:01) Neil Patel talks about the misconception that more creative equals more effectiveness
• (06:56) Eric Siu and Neil Patel debunk the myth that nobody reads long-form content
• (07:28) Neil Patel discusses the value of long-form writing and insights gained from analyzing competitors.
• (08:06) Neil Patel dispels the myth that SEO and email marketing are dead.
• (08:40) Eric Siu and Neil Patel discuss the enduring importance of email communication in business.
• (09:26) Eric Siu and Neil Patel debate the necessity of tracking ROI for every marketing effort.
• (10:48) Eric Siu shares examples of successful one-person companies generating significant revenue.
• (11:03) Neil Patel explores the farming game Stardew Valley as an example of a successful one-person company.

• (13:06) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2691, we delve into the study conducted by Lily Ray, which unveils the domains that have experienced significant decreases in visibility. While search traffic continues to decline overall, we offer valuable insights on how to adapt and thrive in the evolving SEO landscape. We emphasize the importance of creating fresh and engaging content, building brand authority, optimizing click-through rates, and exploring creative link-building strategies. Additionally, we are thrilled to announce the launch of the Agency Owners Association, a community for agency owners to share growth strategies and collaborate.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Biggest SEO losers of 2023, You’re wasting your time on SEO, and Why we’re doing an agency owner’s association
• (00:42) Traffic is decreasing, but people are still searching for stuff.
• (02:23) SEO is not dead, but the old school approach is ineffective.
• (03:02) To succeed in SEO, continually update content, focus on new and trending topics, build authority, optimize click-through rates, and find creative ways to build links.
• (05:24) Building a brand is crucial for SEO success.
• (07:43) Introducing the Agency Owners Association, a community for agency owners to share growth strategies and learnings.
• (08:45) Neil Patel and Eric Siu discuss the importance of community for agency owners.
• (09:14) Neil Patel asks Eric Siu about the top three things he has done to grow Single Grain in a bad economy.
• (09:23) Eric Siu mentions acquisitions and super serving clients as two strategies for growth.
• (10:23) Neil Patel highlights the importance of hiring amazing talent and selling multiple service lines to clients to reduce churn.
• (12:17) Neil Patel explains how acquisitions can lead to growth by cross-selling services to existing clients.
• (13:37) Eric Siu emphasizes the importance of following up with leads and the middle 60% of potential customers.
• (14:31) Neil Patel and Eric Siu discuss the value of having practitioners as salespeople and providing free proposals to potential clients.

• (17:17) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2690, we share valuable insights on how we achieved high rankings in the Apple Podcast charts. We explain the importance of focusing on the number of followers rather than ratings and reviews, as it directly impacts the podcast's ranking. We also emphasize the need for consistent, high-quality content and stress the importance of retaining listeners through engaging episodes. Additionally, we touch upon the power of generative AI and its potential to revolutionize various industries.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: How we got our podcast to #3 marketing and #21 business, and Is GenAI a fad?
• (00:31) Strategy to hit a million podcast downloads
• (01:36) The importance of getting followers on Apple Podcasts
• (03:03) Increase in unique listeners after climbing the charts
• (04:44) The value of snipping audio content
• (06:03) Stats on web pages with zero Google traffic
• (07:20) Collaboration with the Perpetual Traffic podcast
• (08:38) Neil Patel and Eric Siu discuss the viability of Gen AI
• (09:12) Bill McDermott's quote about investing in Gen AI
• (09:36) Cutting support staff and sales due to unit economics
• (10:26) Differentiating between fads and the underlying technology of AI
• (11:05) Adapting to technology or getting left behind
• (11:29) Neil Patel's social media success with new and specific topics
• (13:00) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2689, we delve into various topics, including Uber's undisclosed business practices, the surge of deep fake scams, the pivotal role of blockchain technology in safeguarding identities, and the insider secrets of email marketing for 2024 and beyond.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Uber's $650m secret business, Deepfake CFO, and Email marketing hacks for 2024 
• (01:01) Eric and Neil launch the Agency Owners Association
• (01:56) The rise of deep fake scams and the need for blockchain technology
• (06:34) Neil shares a personal experience with a deep fake scam
• (08:13) Blockchain's resurgence and potential
• (08:31) Neil and Eric discuss the resurgence of blockchain and investment opportunities.
• (09:10) Matt Paulson shares email marketing secrets for 2024 and beyond.
• (10:06) Tips for improving email open rates and list hygiene.
• (11:24) Techniques to monitor and improve email deliverability.
• (13:26) Neil shares his simple email marketing playbook.
• (14:21) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2688, we discuss our recent founders' retreat in Phoenix, Arizona, where we gathered with a group of successful entrepreneurs and business owners. We share insights and lessons learned from the retreat, including the importance of focusing on the middle 60% of the sales funnel, the value of effective follow-up with leads, and the power of negotiation tactics in business deals. We also touch on the concept of buying towns as a unique investment strategy.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Exposing Secrets From a Founder's Retreat
• (01:34) Discussion on the importance of middle-of-the-funnel marketing
• (02:54) Implementing lead-to-auto message and nurturing conversations
• (05:36) Debate on removing budget from agency websites
• (07:09) Importance of retreats for learning through osmosis
• (07:58) Discovering that some successful individuals are actually in debt
• (08:40) It's not a profitable business. They use a lot of cash to buy other businesses.
• (08:56) Many companies have their net worth tied up in non-liquidatable stocks.
• (09:27) Syed's negotiation tactic involves using an assistant to make it seem like he has no time for demos.
• (10:06) Neil Patel suggests having a team handle demo calls and ask for the best price.
• (12:01) Eric Siu shares how Al Doan buys towns, but it's unclear what he does with them.
• (13:33) Some members of the group own stakes in towns, though not in expensive areas.
• (14:36) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

Humphrey Yang discusses the financial challenges faced by younger generations and offers insights on building wealth. He highlights the significance of saving and investing, recommending a focus on index funds. He explains the compounding effect of wealth and the benefits of reaching $100K net worth. 

Watch the full interview here: https://youtu.be/V4iPHetTgaI

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to Humphrey Yang
• (03:04) Opportunities for making more money
• (04:56) The benefits of job hopping
• (06:47) Personal experiences with job changes
• (09:36) Building wealth through saving and investing
• (13:16) How to become rich
• (19:19) Strategies to reach $100K net worth
• (21:13) The importance of owning assets
• (23:40) Asset allocation and real estate

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2687, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss various strategies and insights related to AI in marketing. They share their experiences and highlight what has been working for them in terms of leveraging AI tools and techniques. The guests discuss the power of long-form YouTube ads and the importance of utilizing the high watch times on the platform. They also explore the concept of the Lindy effect and its implications for businesses. Additionally, they delve into the significance of staying on platforms like Instagram and Facebook to drive conversions and engagement. The episode concludes with a discussion on the importance of leadership in building and scaling successful organizations.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Counterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more
• (00:35) Utilizing long-form YouTube ads with high watch times
• (02:16) Running ads to other YouTube videos for engagement
• (03:14) The 711 four rule for customer engagement
• (03:48) Introduction to Rachel Miller's AI product, Busy AI
• (05:10) Using Opus Pro for creating short-form videos
• (07:30) Using AI-assisted content for blog posts and SEO
• (09:22) Selling on platforms instead of driving traffic to websites
• (10:10) Kasim discusses the benefits of staying in an app for engagement and meaningful data
• (10:57) Ralph shares his experience using video ad sequences on YouTube
• (12:39) Ralph emphasizes the importance of thinking through sequences and understanding that people's actions are chaotic
• (13:54) Eric mentions the challenge of tracking offline purchases influenced by online research
• (15:13) Kasim talks about the Lindy effect, a principle of longevity
• (15:27) Eric recommends the book "Make Your Brand Legendary" for insights on building a legendary brand
• (20:49) Neil shares his insights on hiring amazing talent and the importance of cultural fit
• (21:54) Neil Patel: Leaders should be able to train and bring up lower-performing employees
• (22:36) Neil Patel: Most of the time, you'll have 10% A players in your organization
• (23:36) Find more about Marketing School and Perpetual Traffic hosts online

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2686, we delve into the issue of political bias in Google News and its implications on the information people consume. We refer to a study conducted by AllSides, revealing that 61% of the articles on Google News originate from left-leaning news websites, while only 3% come from right-leaning websites. We express our concern about the absence of neutrality in the algorithms and AI that dictate the content users encounter, highlighting the potential for censorship and control of information.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Google's huge flop with woke Gemini, Google’s search results getting worse, and Google News showing political bias
• (01:03) Eric Siu and Neil Patel emphasize the importance of neutrality in coding algorithms and AI.
• (02:11) Eric Siu mentions Elon Musk's statement on the price of buying Twitter for restoring freedom.
• (02:23) Neil Patel talks about the censorship of a short video on marketing school.
• (03:26) Eric Siu and Neil Patel discuss the removal of the image feature from Google Gemini.
• (04:22) Neil Patel mentions a tweet about programming algorithms for Gemini to be "woke."
• (05:36) Eric Siu and Neil Patel discuss the influence of media companies and propaganda.
• (06:18) Eric Siu mentions Trump selling gold shoes and nfts.
• (07:35) Eric Siu highlights the power of Trump's brand and his ability to sell various products.
• (09:02) Neil Patel discusses the lack of revenue and negative value of a business.
• (09:10) The power of branding and the stock market performance of a company.
• (09:45) Neil Patel shares his experience using Google as a search engine and the issues he has encountered.
• (10:56) Neil Patel expresses frustration with Google ranking other people's content over his own.
• (12:32) Neil Patel discusses the bias and potential manipulation in Google search results.
• (14:29) Eric Siu states that merit is the only form of discrimination that matters.
• (15:14) Neil Patel talks about hiring based on qualifications and performance rather than personal characteristics.
• (16:11) Eric Siu discusses the effectiveness of remote work for high performers.
• (16:24) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2685, Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the latest trends and changes in the world of paid advertising. The conversation delves into the need for marketers to take a full-funnel approach and invest in impression-based ad channels to drive long-term growth.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: What's Changing in Paid, Brandformance vs Performance Marketing, It's Impossible to Track the Customer Cycle & more
• (00:14) Brands are shifting from performance marketing to brand marketing.
• (01:39) Shifting conversion-based ads to consideration and awareness campaigns.
• (03:29) Creating brand and conversion audiences for better results.
• (04:48) Strategy works well for mid-sized brands, not for smaller or enterprise brands.
• (06:43) Attribution in digital marketing is unreliable and lacks data.
• (08:28) Agencies often provide misleading data and metrics.
• (09:53) Full-funnel marketing is essential in a world with limited attribution.
• (11:00) Top of funnel traffic compressed, need to spend where you can't see.
• (11:51) Need to spend on impression-based ad channels and a full funnel.
• (12:17) Sales cycles are longer than 30 days, need to zoom out and analyze beyond 90 days.
• (13:26) Impact of campaigns can be seen downstream beyond 90 days.
• (14:08) Controversial take: business coaches are the stupidest things ever.
• (14:34) Platforms like Facebook and Google don't accurately measure return on ad spend.
• (15:53) Data and analytics are important but can't measure everything, rely on directional movement.
• (17:25) Leap of faith required for top of funnel campaigns, patience and incremental spending.
• (19:32) Importance of good agencies in navigating data and analytics.
• (20:33) Hope to be among the remaining agencies in the industry.

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
• (00:13) Ralph shares his experience of buying a podcast and the valuation process.
• (02:28) Ralph talks about negotiating the price of the podcast with Ryan Dice.
• (04:04) Ralph discusses the value they derived from the podcast in terms of business leads and revenue.
• (06:10) Kasim asks Eric and Neil who they think could potentially surpass them as top content creators.
• (07:12) Neil explains that larger brands and a shift in content strategy can pose a challenge to their dominance.
• (09:01) Neil shares how they shifted their content strategy to focus on technical and complex topics to drive revenue.

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (ROI) compared to other digital advertising channels. Additionally, we explore the impact of deepfake technology on elections and businesses, highlighting recent incidents and emphasizing the need for increased security measures.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deep fakes 
• (00:26) Marketers spend on Super Bowl ads for branding, not ROI
• (01:17) Super Bowl ad costs breakdown
• (03:00) Kanye West's $7 million Super Bowl ad
• (03:55) High-quality production not necessary for high ROI
• (04:24) Tech companies pledge to combat election-related deepfakes
• (05:31) Company loses $25 million to a deepfake scam
• (06:12) Importance of having internal security team and cyber insurance
• (07:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

Syed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his philosophy of giving unconditionally and compounding goodwill, emphasizing the need to avoid the frustration coefficient that can hinder progress. He also shares insights on the power of compounding, the challenges of passing on generational wealth, and the value of learning from historical patterns. This conversation provides valuable lessons and perspectives for both aspiring and experienced investors. 

Watch the full interview here: https://youtu.be/O5VhhH0Aky8

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

• (00:00) Syed Balkhi defines himself as a blogger who helps people build better websites using WordPress.
• (01:18) Syed Balkhi discusses the concept of running a profitable business every year to achieve a continuous exit.
• (02:46) Syed Balkhi shares his belief that most businesses won't hit venture scale and advocates for running profitable businesses.
• (04:41) Syed Balkhi explains the value of masterminds and peer groups for personal and professional growth.
• (04:58) Syed Balkhi advises teenagers and young adults to start building a network by following people they admire.
• (06:03) Syed Balkhi discusses the different benefits he gains from various mastermind groups and forums.
• (07:58) Eric Siu and Syed Balkhi highlight the importance of persistence and continuous effort in networking and meeting influential people.
• (08:49) Syed Balkhi introduces the concept of the frustration coefficient and warns about its negative impact on decision-making and relationships.
• (09:59) Syed Balkhi advises practicing radical candor and addressing frustrations directly to interrupt negative compounding.
• (13:29) The power of compounding goodwill and giving unconditionally.
• (14:43) Going deep instead of wide in networking and learning.
• (16:11) The structure of Awesome Motive as a management company.
• (17:07) The importance of alignment with founders and minority stake deals.
• (19:56) The driving forces of incentives and insecurities in human behavior.
• (20:47) Two driving forces shaping human behavior: insecurities and incentives.
• (24:59) The importance of empathy and aligning goals with team members.
• (26:07) Viewing acquisitions as a more lucrative alternative to paid media.

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2682, we discuss the impact of OpenAI's Sora on the marketing and business world. We highlight the significant loss in market cap experienced by Adobe stock after the announcement of Sora. The conversation delves into the hype and long-term potential of AI, the limitations of generative AI, and the role of prompt engineering in maximizing AI output. We also touch upon the future of YouTube as a search engine, the risks associated with AI companies, and the importance of strategy and quality content in marketing.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Sora causes Adobe to lose $18 billion dollars in 1 day,  The best way to make money in AI isn’t to create something like ChatGPT…
• (00:16) Adobe stock loses $18 billion in market cap due to Sora.
• (00:32) AI is overhyped in the short term, underhyped in the long term.
• (01:01) Sora can create a 1-minute video based on a prompt.
• (01:43) AI-generated content lacks engagement compared to human-created content.
• (02:17) Generative AI lacks editing capabilities, limiting its usefulness.
• (03:02) Creating AI projects like Chat GPT requires significant investment and talented engineers.
• (03:35) Jasper, an AI content writer, struggles to compete with Chat GPT.
• (05:02) Prompt engineering is a valuable skill in the AI field.
• (06:09) Selling multiple services reduces churn for agencies.
• (07:38) YouTube's Gemini AI can crawl and analyze video content.
• (08:22) Neil and Eric discuss the popularity of YouTube and Google
• (09:06) Neil and Eric share their experiences with YouTube optimization
• (10:17) Neil suggests starting a new YouTube channel if stuck in YouTube jail
• (10:29) Neil explains the importance of producing quality content for YouTube
• (12:01) Neil and Eric discuss investing in AI stocks for the next ten years
• (12:29) Neil and Eric both choose Microsoft as their top AI stock
• (13:18) Eric explains why Microsoft is a strong AI investment
• (13:43) Eric highlights Microsoft's ownership of Skype, LinkedIn, and Xbox
• (14:12) Eric discusses Microsoft's involvement with OpenAI
• (14:34) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape of digital marketing. They explore the challenges agencies confront in an era dominated by automation and AI, emphasize the necessity for agencies to deliver value beyond mere media buying, and underscore the significance of possessing profound expertise and fostering client success. Additionally, the hosts discuss the oversaturation of the agency market, the transition from percentage-of-spend management fees to performance-based models, and the potential for agencies to introduce equity or profit-sharing arrangements. Ultimately, the conversation underscores the imperative for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to the collaboration between Perpetual Traffic and Marketing School.
• (00:23) Ralph introduces himself and his agency, Tier Eleven.
• (03:18) Kasim talks about the challenges agencies face and the need for value-producing services.
• (05:05) Eric asks Ralph and Kasim about the future of agencies and the percentage of ad spend management fees.
• (06:07) Kasim discusses the obsolescence of media buying agencies and the need for deeper services.
• (07:05) Ralph talks about the oversaturation of agencies and the outdated model of selling specific ad platforms.
• (08:11) Ralph mentions the importance of client success and the need to prioritize clients over profit.
• (09:56) Ralph discusses the challenges faced by agencies and the high turnover rate.
• (12:03) Percentage of media model can still work if providing value.
• (13:06) Agencies need strategy and problem-solving skills to provide value.
• (14:54) Agencies' value and multiples are more realistic now, not artificially inflated.
• (16:10) 15-20x multiples for agencies will not come back.
• (16:49) Platforms will win with automation, agencies need to find value outside of that.
• (17:50) Charging per meeting, page, or lead can be an alternative pricing model.
• (19:13) Big corporations prefer fixed costs, not performance-based pricing.
• (20:36) Agencies may seek equity or profit-sharing to justify the effort and value provided.
• (21:43) Large accounts may still pay fees, but small accounts may require alternative pricing models.
• (22:23) SMBs struggle to afford comprehensive agency services.
• (23:19) Agencies need to understand the value of each customer to determine pricing.
• (25:08) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2680, we delve into the success of Mr. Beast's YouTube video and the strategies that propelled it. We analyze how Mr. Beast's extensive social following and top-notch content played pivotal roles in generating significant revenue. The discussion also explores the importance of sharing content across various platforms and underscores the value of engagement, even in its minimal form. Furthermore, we emphasize the significance of focus in attaining success and shed light on the role of luck in business ventures. Lastly, we touch upon the future of advertising and discuss the potential impact of technologies such as Apple's Vision Pro.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media
• (00:40) Mr. Beast's revenue per view and video performance
• (01:30) Mr. Beast's leveraging attention for more engagement
• (02:17) Introduction to View Stats, a YouTube analytics tool
• (03:39) The profitability of "ugly" businesses
• (05:15) Examples of successful entrepreneurs with "ugly" businesses
• (06:02) The importance of focus for success
• (07:46) The role of luck in business success
• (08:59) Examples of lucky acquisitions: YouTube and Instagram
• (09:30) Google's product updates improved YouTube's success.
• (09:49) Graph shows decline of newspaper advertising due to Google's rise.
• (11:01) Facebook and Netflix monetize through ads.
• (11:45) Amazon integrates ads into shows and movies.
• (11:59) Neil Patel's experience with Apple Vision Pro.
• (12:45) Discussion on the potential of AR and VR technology.
• (13:17) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.