Marketing School - Digital Marketing and Online Marketing Tips

In episode #2679, we discuss our experiences in taking back control of our marketing strategies. Neil shares his frustration with the overload of content being produced by his team and explains how he has streamlined his approach. He now focuses on creating content on Twitter, repurposing it for various platforms, and using data to guide his decisions. Eric talks about the concept of eavesdrop marketing and how it can create desire and engagement. They also discuss the benefits of incorporating AI into marketing processes and the importance of getting employees to adopt new technologies. Overall, they emphasize the importance of storytelling, creating engaging content, and staying up to date with trends.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Revealing Neil Patel's marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content
• (00:43) Neil expresses frustration with the marketing efforts of his agency.
• (01:41) Neil explains his new content creation process and distribution strategy.
• (02:38) Eric and Neil discuss the effectiveness of reading tweets in their videos.
• (04:06) Eric introduces the concept of eavesdrop marketing and shares an example.
• (06:18) Neil cautions against jumping on trends for marketing purposes.
• (06:47) Eric shares the statistic that 30% of Zapier employees use AI zaps.
• (07:44) Neil and Eric discuss the benefits of employees learning and using AI.
• (08:52) Neil Patel discusses the adoption of new strategies by others in the industry.
• (09:03) Eric Siu mentions the misconception that everyone has the same energy as founders.
• (09:26) Neil Patel shares his thoughts on finding employees with more energy than the founder.
• (09:54) Eric Siu suggests saving the discussion on characteristics of great content for the next episode.
• (10:29) Neil Patel lists qualities of great content, including incorporating storytelling and optimizing for social sharing.
• (11:21) Neil Patel emphasizes the importance of having a great hook in content.
• (11:44) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

Nathan Barry, founder of ConvertKit, shares his journey from software designer to content creator to software founder. With ConvertKit now sending 2.5 billion emails per month and generating $40 million in revenue, Nathan discusses the power of building an audience and leveraging it to create long-term enterprise value. He also delves into his passion for flying and the parallels between flying and entrepreneurship. Nathan emphasizes the importance of having goals outside of work and optimizing for the journey rather than just the destination.

Watch the full interview here:  https://youtu.be/vuwfio0Uw4Y

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

• (00:00) Nathan Barry introduces himself and his journey from software designer to software founder
• (02:57) Nathan Barry discusses his passion for flying and the process of getting a pilot's license
• (06:43) Nathan Barry expresses his goal of using flying for both personal and work-related purposes
• (08:14) Nathan Barry discusses the limitations and considerations of owning a larger plane
• (09:49) Eric asks Nathan about the payment structure for the pilot.
• (12:30) Nathan talks about his podcast and the journey of building an audience.
• (14:02) Nathan shares the story of Mark Sisson and the value of redirecting audience attention to a product.
• (15:08) Nathan explains the power of an audience in promoting and selling products.
• (16:03) Nathan discusses the success of Mark Sisson's Primal Kitchen and the value of an audience.
• (18:19) Nathan talks about the three rules for building an audience and creating enterprise value.
• (19:46) Nathan shares his experience building ConvertKit and its long-term enterprise value.
• (20:05) Nathan Barry and Eric Siu discuss the potential of agencies as successful businesses.
• (21:25) Nathan Barry shares his perspective on monetization options for creators.

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and its potential to hijack clicks and divert high-value traffic. While Google's Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of how Google continually drives more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

Connect with Kasim on Twitter and Connect with Ralph on LinkedIn 

Check out more of 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more
• (00:18) SGE responses may not be sufficient for hiring decisions
• (01:24) Google may provide citations, but unsophisticated buyers may not seek them out
• (02:49) Google's citation system may not accurately reflect the value provided by content creators
• (04:17) SGE may affect website traffic, but the extent is uncertain
• (05:31) Google will prioritize maintaining its search ecosystem over short-term earnings
• (06:26) Google's playbook involves testing changes on a small scale before full implementation
• (06:49) Google cannot afford to cut off traffic as it depends on content creators
• (07:01) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2677, we discuss Sam Altman's ambitious plan to raise $7 trillion for a chip mission and Jack Altman's fundraising efforts for his startup and philanthropic endeavors. We also explore the trend of entrepreneurs transitioning into venture capital and the challenges and misconceptions associated with starting a fund. Emphasizing the importance of being aware of platform risks and diversifying marketing efforts across multiple channels, we delve into the complexities of these strategies. Additionally, we share insights on the content creation landscape, highlighting the need for high-quality, engaging content to stand out in a saturated market.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Sam Altman’s 7 trillion dollar chip mission, Jack Altman raises 150M for Alt Capital, and You’re wasting your time creating content for social media
• (00:17) Neil doubts Sam will get more than $5-10 billion.
• (01:42) Jack Altman raised $150 million for alt capital.
• (02:06) Is raising a fund the right move after your business?
• (03:35) Being a venture capitalist is a grind.
• (06:31) Meta cut off third-party access to Facebook groups.
• (07:29) Platform risk and the importance of building your own audience
• (08:12) The misconception of social media content and the need for quality
• (09:19) The impact of creating poor content on social media
• (09:54) The increasing bar for content quality and the effort required
• (10:52) The challenge of standing out in a crowded content landscape
• (11:27) Using LinkedIn thought leader ads to target your ideal audience
• (12:03) The struggles of agency owners and the need for more leads
• (12:27) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2676, we discuss Tucker Carlson's recent interview with Vladimir Putin and the implications it has for media and marketing. We delve into the details of the interview, including the viewership numbers and the different platforms on which it was streamed. We also discuss the rise of new media and the shift in power from traditional news networks to independent media companies. We explore the importance of controlling the narrative in marketing and media, drawing parallels to historical examples. The episode concludes with a discussion of the upcoming Super Bowl and the exorbitant costs of advertising during the event.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Tucker Carlson Interviews Vladmir Putin and gets over 179 million views just on X alone, Superbowl ads, and Why media sites are shutting down their subscription products
• (03:25) Tucker Carlson's subscription plans on his website
• (04:33) Speculation on Tucker Carlson's revenue from subscriptions
• (05:50) Power shift to new media and control of narrative
• (06:40) Neil Patel suspects that Russia controlled Tucker Carlson's interview with Putin.
• (07:39) Everyone, including companies, tries to control the narrative.
• (08:14) The YouTube interview with Putin likely has over a billion views globally.
• (09:24) Super Bowl commercials cost millions of dollars, including additional expenses for airtime.
• (11:40) Media sites are shifting away from subscription models due to poor content quality.
• (12:23) Tucker Carlson's decision to bet on himself instead of accepting a $100 million deal.
• (12:47) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2675, we discuss the advantages of being niche famous versus being well-known in a massive Total Addressable Market (TAM). We explore examples such as Kylie Jenner and Sam Altman, highlighting the importance of monetization and privacy. Learn why building a brand like Google or Tesla can be more lucrative than personal branding, and discover how niche fame can offer power and protection.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: The Best Type of Fame to Get the Most Money
• (00:06) Neil's opinion on the best type of fame: Being well-known in a massive total addressable market (TAM)
• (00:32) Kylie Jenner's fame in the beauty industry
• (01:11) Eric's opinion on the best type of fame: Niche fame for industry recognition and privacy
• (02:00) Neil discusses the challenges of monetizing fame in a wide audience
• (03:33) Eric shares an example of a niche audience with potential for monetization
• (03:59) Neil highlights the importance of a niche with a large TAM for profitability
• (04:28) Discussion on Sam Altman's niche fame and potential for future recognition
• (05:35) Conclusion: Balancing fame, privacy, and profitability
• (06:00) Neil mentions Brian Dean's new YouTube channel for exploding topics
• (06:29) Neil describes the content of Brian Dean's first video and its relevance
• (07:23) Neil emphasizes the financial potential of building non-personal branded companies
• (08:02) Eric adds an example of a factory that produces products for a lower cost
• (08:50) Eric clarifies the limitations of accessing the factory mentioned
• (09:10) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2674, we explore innovative strategies for acquiring major customers and delve into the shifting landscape of content marketing. Neil shares his favorite marketing hack for landing big clients, highlighting the effectiveness of utilizing podcasts for networking with high-profile executives. We examine the technique of using podcasts not only as a platform for thought leadership but also as a stepping stone for relationship-building and business opportunities. Focusing on authenticity and standout content, we explore the critical role of content quality in the age of algorithms that prioritize genuine and engaging material.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: My favorite marketing hack to get big customers, Social media is becoming a democracy,  How Sam Sulek gets millions of views & more
• (00:35) Hitting up well-known executives through LinkedIn
• (00:59) Interviewing executives and discussing their business
• (01:37) Asking executives for introductions to potential customers
• (02:19) Example of using podcasts to sell a company
• (03:15) Gathering a community around your podcast
• (04:17) Using social networks to reach out to potential guests
• (06:06) The democratization of social media and content quality
• (07:28) YouTube algorithm rewards merit-based content
• (08:33) Examples of successful content creators on TikTok and YouTube
• (08:41) Eric and Neil discuss Sam Sulek's interesting content and his success on YouTube.
• (09:24) Eric mentions Kevin Esprito and his gardening YouTube channels, highlighting the importance of authenticity in content creation.
• (10:34) Neil shares the alarming statistic that 94.29% of web pages tracked by ubersess and answer the public receive no organic traffic from Google.
• (11:41) Neil emphasizes the need for authentic and amazing content to stand out in the saturated market.
• (12:29) Eric compares Instagram reels, TikTok, and YouTube shorts to a slot machine, emphasizing the importance of consistency and quality in content creation.
• (14:48) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2673, we discuss Eric's tremendous success in generating 2.1 million YouTube views within a short period. We explore the strategies and insights behind this growth, delving into topics such as content quality, effective hooks, audience retention, and the significance of consistency. Neil also shares his content framework and how it has transformed their view count.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: How Eric got 2.1M YT views from 66k views, Neil and Eric's Content Creation Framework, & more
• (04:54) On YouTube views, consistency, and growth.
• (07:59) Test hooks at a bar or online.
• (10:50) Selecting popular content and repurposing it into short videos, blog posts, and webinars for various social media platforms. 
• (12:44) Spending time on podcast research, creating unique questions, and different learning styles.
• (15:53) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2672, we discuss the monumental success of Eightify.app in driving 70 million visitors through AI-driven content. The conversation delves into the efficacy and potential implications of AI content strategies, highlighting both short-term gains and the importance of long-term, sustainable business growth. We also analyze the evolving landscape of media and content creation, shedding light on recent events at LA Times and Sports Illustrated. The discussion further explores the impact of Google Web Stories on web traffic and dives into the strategic potential of mergers and acquisitions in the current economic climate.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Eightify.app got 70M users in one year using AI, LA Times stages Walkout, SI lays off all of its staff & more
• (03:08) Advocating for ethical SEO techniques over black hat methods. Utilizing link wheels with strong websites for better results. 
• (09:26) Marketing focuses on bottom-line metrics, not just traffic/sales.
• (11:57) In a down economy, there will be opportunities in private equity and M A.
• (13:12) Outsource social media marketing to agencies for increased revenue and client retention.
• (14:45) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2671, we discuss the future of salespeople in the face of emerging AI technology. We delve into the potential impact of AI-driven tools such as Air AI and Bland AI on the sales process, emphasizing the importance of being consultative and helpful in sales. We also explore the factors that influence rankings on Chat GPT and the evolving landscape of AI-powered tools, such as the GPT store from OpenAI. Additionally, we share insights from an intriguing experiment on the impact of selling on Amazon versus through one's own website.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic:  Is this the end of salespeople?, Calling 500k people simultaneously, How to Rank Your Website on ChatGPT & more
• (03:49) ChatGPT recommends companies and products based on 82 factors, with six showing strong correlation.
• (07:01) OpenAI launched a GPT store with various tools and services.
• (10:16) Netflix, Amazon, ads, sales experiment on 18 websites.
• (13:10) Testing shows branding impact with Amazon, uncertain with other marketplaces.
• (13:28) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2670, we delve into a thought-provoking discussion on why deplatforming Donald Trump didn't work. We explore the surprising data and analyze the impact of attempts to silence him. The conversation evolves into a fascinating exploration of investment strategies, drawing parallels to the approach of Warren Buffett.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Why deplatforming trump didn't work, How to invest like Warren Buffett, and What Assets Make Up Wealth Based on Your Net Worth
• (00:33) Neil disagrees, graph shows stable opinions on Donald Trump, 42% favorable, 52% unfavorable. Constant from Jan 2021 to Jan 2024.
• (05:19) Speculation on crypto safety and market volume. Ripple wins SEC case.
• (07:29) Invest with high concentration, like Warren Buffett did.
• (12:07) Net worth breakdown: 25% primary residence, 10% vehicle, 5% liquid, rest in retirement and insurance.
• (12:43) Assets shift from percentages to higher values.
• (15:30) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

Eric Siu interviews Noah Kagan, the founder of AppSumo, to explore essential entrepreneurial insights. They discuss the significance of having a clear vision, maintaining high standards, and finding joy in the entrepreneurial journey. Noah shares practical strategies for achieving business success, emphasizing the importance of focus, goal setting, and overcoming challenges. Noah's wealth of experiences and practical advice offers valuable insights for aspiring entrepreneurs.

Watch the full interview here: https://youtu.be/Dqccee-F0QA 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to Noah Kagan
• (02:06) Importance of internal satisfaction rather than external achievements
• (03:35) Noah Kagan's experience with hiring coaches and elite advisors
• (06:00) Noah Kagan's approach to hiring elite advisors
• (07:20) Example of Mark Zuckerberg having a business coach
• (08:12) Noah Kagan's coaching framework and the coaches he has
• (14:26) Noah Kagan's approach to reaching out to prefluencers and the importance of engagement
• (16:06) Introduction to Noah Kagan's business, Appsumo
• (19:06) Noah Kagan's goal for Appsumo's growth
• (22:14) Balancing running a business, YouTube channel, and book writing
• (27:17) Ayman's role in growing Appsumo

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2669, we delve into the controversial practice of buying followers on social media. We discuss the impact of purchased followers, likes, and views on engagement rates and reach, shedding light on the pitfalls of chasing vanity metrics. The conversation also delves into the relevance of video editing in achieving social media views, sharing findings from a captivating experiment involving Instagram reels. Furthermore, we explore the implications of third-party cookie deprecation on digital advertising and the potential impact on agencies.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: More people are buying followers, Does video quality and editing affect views?, They are listening to you to serve you better ads… & more
• (06:26) Videos with and without visual design elements, Top-performing reels had captions and hooks.
• (08:47) Create quality content, focus on messaging punchiness.
• (12:28) Changes to cookies make agencies more valuable due to increased need for data and analytics, especially for Fortune 1000 companies.
• (14:32) Preference for personalized, relevant content over random; appreciates targeted advertising and browsing suggestions.
• (16:50) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2668, we discuss the emerging trend of pay-per-task models in the software industry. We highlight how companies like Intercom and Zapier are shifting from traditional subscription-based pricing to charging customers based on the tasks performed or resolved. Additionally, we delve into the impact of AI on software development and its potential implications for the future of work and the economy. Finally, we share a nifty SEO trick that can help increase website traffic for free.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: "Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy
• (00:00) Introduction to the topic of pay per tasks
• (00:35) Intercom's shift to a pay per task model
• (01:11) Zapier's introduction of flexible pay per task billing
• (02:30) Chamath's incubator offering 80% feature complete software at a 90% discount
• (04:27) The potential impact of AI on the workforce and economy
• (07:40) SEO trick to increase traffic by optimizing top keywords
• (08:39) Shift in B2B SEO strategies for 2023
• (09:06) Analysis of NP Digital's traffic and revenue growth
• (09:06) SEO services pricing starts at five figures per year
• (09:59) Three to six word phrases drive most qualified leads and generate most revenue
• (12:14) Users are getting specific with search queries
• (13:06) Long-tail search queries drive the most leads
• (13:45) $100 giveaway for writing "marketing is cool" and leaving a review
• (13:52) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2667, we discuss the benefits of speaking at conferences and the impact it can have on personal branding, social content, business opportunities, press coverage, and networking. We also delve into the importance of ranking on Google and how it contributes to success in terms of brand building, lead generation, and email list building. The conversation highlights the value of leveraging speaking engagements and SEO to grow a business and establish thought leadership in the industry.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: What Does Speaking at Conferences Really Do for You? And Why Quora Is Back in a Big Way
• (01:04) Speaking at events helps with personal branding and building a deeper connection with the audience.
• (01:50) Speaking at events can lead to business opportunities, such as getting leads and advisor shares in other companies.
• (02:54) Speaking at events can generate press opportunities and media features.
• (03:42) Speaking at conferences adds perspective and humility, and increases social proof.
• (04:23) Maximizing events by doing podcasts, hosting dinners, and curating the audience.
• (05:23) Hosting dinners can lead to business deals, equity opportunities, and valuable connections.
• (07:13) Introducing oneself and offering and requesting assistance during the dinner.
• (08:33) Examples of business opportunities resulting from dinner connections, including contracts worth hundreds of thousands of dollars.
• (08:54) Eric Siu discusses the cost of dinners, ranging from two to three grand, and even up to ten grand.
• (09:15) Eric Siu emphasizes the importance of curating the dinner guest list and having the right people in the audience.
• (10:13) Neil Patel highlights the benefits of ranking on Google, including speaking engagements, brand building, and email list building.
• (11:09) Eric Siu shares how ranking on Google helped save his company, Single Grain, and generate millions of dollars.
• (12:40) Neil Patel suggests that Eric Siu should have taken over Single Grain for free and explains the financial issues with the business.
• (13:28) Neil Patel estimates that he has made over $100 million in revenue from Google rankings, considering the various benefits it brings.
• (15:10) Eric Siu discusses the recent funding and growth of Quora, highlighting its value as a source of commonly asked questions.
• (16:23) Eric Siu and Neil Patel share their personal experiences with Quora and its impact on their businesses.
• (17:40) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2666, we delve into the decline of the newspaper industry and the ascent of digital content. We analyze the staggering drop in newspaper advertising revenue over the years and explore the shift from physical newspapers to digital platforms. The conversation also covers the current state of the creator economy, the effectiveness of short-form content, and the future of podcasting on YouTube. We share our insights and predictions regarding the evolving landscape of content creation and consumption.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: The Newspaper Industry Saw $40B in Annual Revenue Evaporate, Creator Economy Predictions for 2024, There Is Going to Be a Rude Awakening for Influencers This Year.
• (00:33) Neil asks about whether the revenue decline includes digital newspapers
• (01:02) Eric mentions that the data is focused on physical newspapers
• (01:39) Neil brings up New York Times' stock performance as an example
• (02:39) Eric mentions that New York Times and Washington Post have done well, but many others have struggled
• (03:15) Eric emphasizes the importance of content quality regardless of the medium
• (03:59) Neil discusses the popularity of short-form content on social media
• (04:49) Eric shares Mark Manson's prediction that platforms will de-emphasize short-form content
• (05:47) Neil shares research findings on the average income of influencers
• (06:37) Eric and Neil discuss the challenges of monetizing mass appeal content
• (07:33) Neil talks about the effectiveness of using stats and data in content
• (08:16) Eric asks Neil about his process for creating shorts
• (08:51) Neil explains his process of repurposing ideas for shorts
• (09:11) Eric summarizes the steps involved in his previous process for creating shorts
• (09:06) Writing and recording scripts for videos
• (09:32) Neil Patel's process for recording videos with a teleprompter
• (10:14) YouTube's potential for promoting podcasts
• (11:11) Increasing podcast subscriptions for chart climbing
• (12:21) Predicting a decline in Mr. Beast's video views
• (13:19) Balancing spending on video production for quality
• (14:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2665, we discuss the impact of removing Google Analytics on page speed and search engine rankings. Eric shares a tweet from his friend Eric van Holtz, the founder of Beardbrand, who experienced significant improvements in page speed after removing Google Analytics from his website. The discussion delves into the potential effects of removing Google Analytics on search engine rankings and user experience. Neil also shares his favorite prompt for improving SEO rankings and provides valuable insights on how Google understands content quality.

The conversation then shifts to the topic of sales and the impact of AI on job roles. We discuss how AI technology is leading to job cuts in sales and how companies are shifting their sales strategies to be more consultative and results-driven. We emphasize the importance of focusing on truth and results in business, highlighting the need for a collaborative approach in sales.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Removing Google Analytics Results in a 47% Page Speed Increase?, AI Prompts to Improve Your SEO Rankings, Google Cutting 30k Jobs, and Creative Ways to Grow a Podcast (Without Experience!)
• (00:27) Eric van Holtz shares the significant increase in page speed after removing Google Analytics.
• (01:02) Discussion on the potential impact of removing Google Analytics on search engine rankings.
• (01:28) Considering the improved user experience as a result of increased page speed.
• (02:03) Neil Patel shares his favorite prompt for improving SEO rankings.
• (03:26) Explaining the two-part prompt for analyzing competitor's content and improving one's own.
• (05:38) Discussion on the importance of giving prompt time to think and provide better results.
• (06:18) Google's plan to cut jobs, including sales positions, due to the impact of AI.
• (07:00) Shifting from a sales-focused approach to a consultative approach in B2B and enterprise.
• (07:39) Eric and Neil's perspective on the role of service providers as problem solvers.
• (08:57) Hiring practitioners and focusing on providing the right solutions for clients' challenges.
• (09:17) Two takeaways from a company with a large sales team vs. enterprise focus.
• (09:45) The importance of having a brute force sales team for certain products.
• (10:06) Podcast growth strategies: impression trades and guest appearances.
• (11:41) How to start a podcast with no experience: find your angle and be passionate.
• (14:31) Starting a podcast with a basic setup and continuously improving.
• (15:45) Interviewing guests for early traction and increased visibility.
• (16:07) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2664, we discuss the importance of investing in creativity and the need to shift focus from customer acquisition to customer retention. We share anecdotes and insights on how companies are spending significant amounts on creative endeavors, compare the effectiveness of human-generated creatives to AI-generated ones, and delve into the role of creativity in running successful ad campaigns. Additionally, we touch upon the concept of lifetime value (LTV) and explore how companies like Amazon and Google generate revenue by keeping customers engaged and coming back for more. The episode concludes with a discussion on the various marketing and distribution channels mentioned in the book 'Traction' and emphasizes the importance of finding the right channels to reach target audiences.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: How Much People Spend on Creative, AI Ads vs. Human Ads: Stop Wasting Money on Getting New Customers and the 19 Marketing Channels for 2024
• (00:35) Anecdote about a company spending on creative
• (01:24) Importance of creative in ad campaigns
• (02:23) Test results comparing human and AI-generated creatives
• (04:18) Benefits of combining human and AI-generated creatives
• (04:53) Discussion on the advancements in AI-generated creative
• (05:22) Pricing models for creative services
• (06:08) Shifting focus from customer acquisition to customer retention
• (07:20) The difference between companies that focus on the front end vs. the back end
• (08:30) Exploring the lifetime value of customers on Amazon
• (09:40) Examples of companies with high customer lifetime value
• (09:40) Microsoft's ownership and influence in various companies and products
• (10:05) Neil Patel's plan to purchase the Microsoft HoloLens Vision Pro
• (10:27) Neil Patel's willingness to buy the Microsoft HoloLens Vision Pro for his assistant
• (11:08) Eric Siu's recommendation to use Superhuman for email management
• (12:02) Introduction to the 19 possible marketing and distribution channels
• (13:03) Leveraging creativity and unique strategies in marketing
• (14:25) Importance of adapting to current trends and audience preferences
• (14:42) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2663, we discuss how the newspaper's acquisition of Wirecutter transformed the affiliate site, resulting in the generation of millions in revenue. Additionally, we explore how Stanley Cups experienced a growth from $73 million to $750 million in sales by targeting a new audience. The conversation delves into the importance of founder involvement and vision in scaling a business, citing examples such as Steve Jobs, Elon Musk, and Satya Nadella. Tune in for insights on audience expansion and the role of CEOs at different stages of a company's growth.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business
• (01:58) New York Times' acquisition of Wirecutter and its success in affiliate marketing
• (03:47) Stanley Cups' revenue growth by targeting a new audience
• (05:03) Importance of founder involvement in business growth
• (06:02) Different scenarios of CEO involvement in large corporations
• (07:41) Success of Microsoft's CEO Satya Nadella
• (08:57) Founder involvement in successful companies like Google, Amazon, and Nvidia
• (09:35) Founder involvement in smaller businesses versus businesses at scale
• (09:23) Founder involvement and vision important for small businesses
• (10:07) Elon Musk's success with SpaceX and Tesla
• (10:32) The Boring Company's lack of success
• (10:55) Elon Musk's work ethic of 120 hours per week
• (11:12) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

Jimmy Zhang opens up about his journey of overcoming anxiety and addiction to become a successful content creator with 1.5 million subscribers. He discusses how his immigrant upbringing and struggles with school shaped his path, and how personal growth and self-discovery transformed his life. Jimmy also delves into his unique approach to dating and relationships, sharing unconventional perspectives on finding love and the importance of personal development before committing to a partner. He also talks about his business ventures, including his clothing line and potential future products. Additionally, he discusses the importance of innovation and iteration in content creation. Join Eric Siu as he dives deep into Jimmy's story and explores the lessons he's learned along the way.

Watch the full interview here: https://youtu.be/0feTLHaRNSU 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to the interview with YouTuber Jimmy Zhang
• (00:40) Discussing anxiety and coping mechanisms
• (04:03) Open discussion about porn addiction
• (06:11) Jimmy Zhang's immigrant upbringing in New York
• (10:16) Jimmy Zhang's talent in editing and the importance of recognizing children's strengths
• (11:24) Jimmy Zhang discusses the importance of finding a specialized skill and being genuinely passionate about it.
• (13:45) Jimmy Zhang recalls watching a Gary Vee video at 21 that inspired him to take advantage of his window of opportunity.
• (20:47) Jimmy Zhang shares that moving to LA has been a net positive for him, citing a better lifestyle and more like-minded individuals.
• (21:53) Eric Siu asks Jimmy Zhang about his current circle of friends, mentioning Sneako and other podcasters.
• (22:33) Eric Siu and Jimmy Zhang discuss the value of cross-pollinating ideas from different industries.

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2662, we discuss the latest data on the types of content that perform best on social media in 2024. We analyze the engagement rates of various content formats on major social networks such as Instagram, YouTube, TikTok, Facebook, LinkedIn, and more. We emphasize the importance of creating long-form videos and repurposing them into short-form videos and text-based content. Additionally, we explore the effectiveness of user-generated content and provide insights on how to optimize content for maximum engagement. We also delve into the role of AI in content creation and conversion optimization, highlighting the potential of AI-generated CTAs and product-led AI content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: New Data: Content That Will Perform the Best on Social Media in 2024, 5 Types of AI Content that Converts, and How AI is Killing SaaS Companies
• (00:30) Breakdown of the types of posts with the highest engagement on social media
• (01:29) Text-based content performs well as how-to articles and listicles
• (02:26) User-generated content is effective on platforms like Instagram, YouTube, and TikTok
• (03:17) Using short-form and long-form videos for content creation and distribution
• (04:36) AI-generated CTAs can significantly impact conversion rates
• (05:09) Content upgrades as a strategy for increasing opt-in rates
• (09:32) Expected opt-in rates for content upgrades
• (09:56) Discussion on the evolution of SaaS products for content marketing
• (09:51) Sumo Me and Appsumo
• (10:17) Decrease in software margins
• (11:19) 37 Signals' once payment model
• (12:20) AI-generated landing pages
• (13:51) Neil Patel's AI content prompt
• (14:50) The value of bookmarkable prompts
• (15:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2661, we discuss the impact of social media on marketing strategies and the importance of focusing on quality over quantity when it comes to generating revenue. We delve into the concept of virality and how it doesn't necessarily translate into increased revenue. The conversation also touches on the growing trend of organic content, particularly on platforms like YouTube and TikTok, and the different approaches required for long-form and short-form content. We emphasize the significance of consistency, quality, and targeting the right audience to achieve success in social media marketing.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter
• (00:05) Neil got a retweet by Elon Musk and it got over 8 million impressions.
• (01:24) Neil shares the results of their analysis on social media networks' return on ad spend (ROAS).
• (03:37) Elon Musk reposts Neil's tweet about the highest ROAS on social media networks.
• (05:23) Eric discusses the increasing trend of people looking for organic help on platforms like YouTube and TikTok.
• (07:34) Eric talks about the difference between long-form and short-form content and the importance of increasing average view duration.
• (08:56) Neil emphasizes that virality does not necessarily translate to high revenue and discusses the benefits of creating B2B content.
• (09:39) Neil mentions his Instagram post and tweet about the top digital marketing trends for 2024.
• (10:09) Neil discusses the importance of driving revenue rather than going viral.
• (11:29) Eric shares his experience with a post that led to a qualified lead.
• (12:42) Neil emphasizes that views aren't everything, quality matters.
• (13:17) Neil and Eric discuss the choice between a million dollars and a million followers.
• (13:32) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2660, we explore unorthodox marketing tactics for 2024, sharing insights and examples of unique strategies that can help businesses stand out and attract customers. We discuss Eric's friend Ryan Chan, who wraps his Teslas and flies planes with his company logo to promote UpKeep, his maintenance software company. Neil highlights success stories from companies like FTX and Ty Lopez, emphasizing the use of unconventional marketing tactics for brand exposure and revenue growth.

Additionally, we delve into the significance of focusing on long-tail keywords for SEO, emphasizing how they can lead to higher conversions. The episode concludes with tips on cultivating a larger following on social media platforms such as Instagram, YouTube, and TikTok. We emphasize the importance of creating engaging content, conducting interviews with influential figures, and utilizing Twitter for testing and engagement.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Unorthodox Marketing Tactics for 2024, How to Grow Your Followers in 2024, What Kind of Keywords Should You Really Be Targeting with Your SEO?
• (00:30) Example of a company using unconventional marketing strategies
• (01:55) Discussing the effectiveness of unconventional marketing tactics
• (02:58) The impact of owning a luxury car on business and recruiting
• (05:00) The importance of long-tail keywords in SEO
• (09:35) Focusing on revenue-generating traffic in SEO campaigns
• (10:16) Implementing programmatic SEO for higher conversions
• (10:41) How to grow your followers in 2024
• (11:11) The importance of consistently creating content on social media platforms
• (11:48) The ideal number of posts per day on different social networks
• (12:56) Using Twitter as a testing bed for content engagement
• (13:35) Growing followers by being interested or doing interesting things
• (14:32) The benefits of interviewing influential people for content
• (15:35) Treating each YouTube video as a seedling for long-term growth
• (16:19) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2659, we discuss the viability of newsletters as a business model and analyze the success of popular newsletters like The Hustle and Morning Brew, which have generated significant revenue through ads and subscriptions. We argue that while newsletters can be a smart way to build an audience, monetizing them solely through subscriptions is not the most profitable approach. Instead, we suggest leveraging the newsletter's audience to sell other products or services that can generate higher revenue.

We also highlight that newsletters can be effective for attracting high-net-worth individuals who may become future investors or clients. Furthermore, we delve into the importance of learning from people who have different perspectives and experiences, as well as the role of polarizing marketing in business. We emphasize the need to consider the long-term impact and audience preferences when deciding whether to adopt a polarizing marketing strategy.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Are Newsletters a Good Business? Should You Do Polarizing Marketing? Why It's Helpful to Hang Out with People You Don't Align With, Apple's Effective Pricing Strategy.
• (00:23) Successful newsletter businesses: The Hustle, Morning Brew
• (01:02) Monetizing newsletters through subscriptions vs. other methods
• (02:21) Newsletters are not the most lucrative business model
• (03:14) Newsletters can lead to high-value opportunities with investors
• (04:18) Focus on monetizing newsletters through other means
• (07:08) Benefits of learning from diverse individuals
• (08:34) The role of polarizing marketing in business
• (09:45) Long-term strategies vs. short-term attention tactics
• (10:28) Playing long term games with long term people
• (11:05) Apple's strategy of offering multiple product options
• (12:49) Pricing strategy of offering small, medium, and large options
• (13:50) Economist's test on pricing options
• (14:17) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

Chris Do and Eric Siu discuss the power of personal branding and the effectiveness of masterminds as a business model. Chris emphasizes authenticity and vulnerability in building a strong personal brand, while also sharing insights on scaling his mastermind. The conversation touches on overcoming the fear of judgment through self-love and highlights the value of storytelling and finding the right mentor for personal growth. Tune in for quick and valuable advice on meaningful connections.

Watch the full interview here: https://youtu.be/oDJ2VOHgThk

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to personal branding and the significance of authenticity
• (01:00) Personal branding's demand for vulnerability and genuine audience connection
• (03:05) Sam Evans inspires Chris Do to launch a mastermind
• (04:20) Struggles and lessons learned in creating a successful mastermind
• (06:26) Different approaches to structuring a mastermind
• (07:37) Details about Chris Do's mastermind and its pricing
• (07:58) Marketing and recruitment strategies for the mastermind
• (08:51) Chris Do reflects on underestimating the reach of their YouTube audience and the need to leverage it more on platforms like LinkedIn
• (09:36) Criteria for potential members, including demonstrable expertise, dedication to content creation, and belief in long-term brand building
• (10:35) Eric Siu asks about the revenue range that is a good fit for the mastermind
• (12:20) Eric Siu praises Chris Do's approach to masterminds and suggests the possibility of coaching for equity in the future
• (13:10) Chris Do explains that his focus is on coaching for personal brand building rather than specific business goals but acknowledges potential business benefits
• (14:13) Chris Do discusses the tailored approach to coaching, providing curated content recommendations based on individual needs and goals
• (17:28) Chris Do discusses his ambition for the mastermind component
• (18:18) Chris Do updates on the current state of the business and plans for the future
• (20:26) Chris Do shares the reach and engagement on social media platforms

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2658, we reflect on the lessons we've learned from our podcast and the world of business in 2023. We discuss the benefits of joining a podcast network to increase reach and traffic, the importance of constantly iterating on content to keep it engaging, and the value of copying competitors to stay ahead in the market. We also emphasize the power of video content and the potential of YouTube as a long-term platform. Tune in to gain insights and strategies for podcasting and business success in the new year.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Marketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition
• (00:19) Joining a podcast network can help grow your podcast
• (01:42) Many popular podcasts run ads to boost rankings and revenue
• (02:25) Podcasting is becoming more competitive, requiring higher quality content
• (03:24) Constantly iterate and improve your content to keep it engaging
• (04:45) YouTube has long-term potential, focus on growing the channel
• (05:59) Repurpose podcast content into text-based formats for more reach
• (06:21) Discussion on audio vs. video podcast consumption
• (07:17) Start with video for podcasting and repurpose for other platforms
• (08:59) Copying competition can be a successful strategy, but improve upon it
• (09:39) Discussion on the importance of building off existing knowledge and ideas
• (09:58) Mention of Patrick Campbell's post on competitor research
• (10:21) The dumbest piece of business advice
• (11:06)  Patrick Campbell's competitive intelligence program
• (13:10) Patrick Campbell's progression in content creation
• (13:25) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2657, We discuss the recent lawsuit filed by the New York Times against OpenAI and Microsoft, delving into the lawsuit's details. It alleges that OpenAI used over 100 million tokens to crawl the New York Times website and plagiarize its content. We then explore the potential implications of the lawsuit on the future of data ownership and content scraping, touching upon Apple's approach to data licensing and underscoring the importance of ethical content creation.

The conversation then shifts to the use of AI for quick traffic generation. We share insights on leveraging AI to create comparison articles between companies, particularly for solopreneurs. Highlighting the strategy's effectiveness in driving traffic and conversions, we emphasize the importance of ethical content creation and providing valuable insights to potential customers.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: NYT Sues OpenAI and Microsoft for Billions, The Quickest Way to Get More Traffic Using AI, The Best Marketing Strategies for Solopreneurs
• (00:12) New York Times alleges OpenAI crawled their site for chat GPT's outputs
• (00:59) New York Times business model and OpenAI's plagiarism
• (02:30) Comparison to Google's content scraping and Apple's approach
• (03:19) Apple's secret licensing deals to crawl and distribute content
• (05:22) Lawyer's perspective on New York Times as a proprietary data set
• (06:36) Using AI for quick traffic generation through comparison articles
• (08:42) Programmatic SEO and the effectiveness of AI-assisted content
• (09:37) Importance of ethical and honest practices in comparison articles
• (09:57) Neil Patel suggests using ethical affiliate marketing strategies.
• (10:12) Eric Siu recommends starting a broadcast channel on Instagram for gathering audience feedback.
• (11:23) Neil Patel shares his favorite marketing strategy for solopreneurs offering services.
• (13:38) Eric Siu explains how creating content on Quora led to a $30,000 contract.
• (15:30) Neil Patel discusses a tripwire strategy for product-based companies.
• (16:50) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2656, we discuss a paper that reveals the limitations of sophisticated ad engagement propensity scoring techniques. Emphasizing the importance of creativity and the need to add a unique spin to marketing strategies, the conversation then shifts to the increasing number of media layoffs in 2023, with major companies like BuzzFeed experiencing significant stock drops. We stress the importance of adapting marketing approaches to stay ahead in a rapidly changing landscape. Tune in for valuable insights and predictions.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Why Machine Learning Sucks for Predicting Ad Success & What Big Media Layoffs Mean for Marketing
• (00:34) Discussion on the limitations of machine learning algorithms in predicting campaign success
• (01:37) Graph showing the discrepancy between machine learning models and control tests in predicting campaign success
• (02:58) Conclusion that creativity cannot be predicted and the importance of adding a unique spin to ads
• (06:11) Conversation on the increasing prevalence of advertisements in various aspects of life
• (08:57) Exploring the idea of embracing the advertising trend rather than complaining about it
• (09:33) Introduction to Peter Drucker's perspective on the two main things that matter in business: marketing and innovation
• (10:08) Emphasis on the need for businesses to adapt to the changing marketing landscape or risk failure
• (10:24) Media layoffs in 2023: Impact on marketing
• (11:12) Reasons for media layoffs: Lack of adaptation and cheaper content creation
• (11:51) BuzzFeed's stock plummeted 97% in five years
• (12:32) Overvalued media companies and lack of profitability
• (13:09) Major news outlets announcing layoffs
• (14:11) CNBC's viewership during economic downturns
• (14:38) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2655, we discuss the effectiveness of Google Ads and the value of business coaches. We break down the data on Google Ads, including click-through rates, conversion rates, and revenue generated. We also compare the return on ad spend for various social networks. When it comes to business coaches, we approach it with a skeptical perspective, particularly towards those primarily focused on making money, as Neil expresses. On the other hand, we share Eric's positive experience with a coach who has truly been there and done that. Tune in to learn more about the profitability of Google Ads and the pros and cons of business coaching.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions)
• (00:40) Average click-through rate, cost per click, and conversion rate for Google Ads
• (01:13) Comparison of conversion rates for SEO and paid advertising
• (01:42) Percentage of users who know they are clicking on a paid ad
• (02:16) Average revenue generated for every dollar spent on Google Ads
• (03:30) Revenue numbers and return on ad spend for different social networks
• (05:57) Reasons why Google Ads is still more effective than other social platforms
• (06:41) Discussion on the role of AI in advertising and the importance of human intervention
• (07:37) Debate on the effectiveness of business coaches
• (09:03) Differentiating between specific expertise and general business coaching
• (10:46) Summary of the types of coaches to avoid and the value of experience in coaching
• (11:18) Personal experience with business coaches
• (12:23) Neil Patel questions the role of a business coach
• (15:36) Eric Siu emphasizes the importance of working with experienced coaches
• (16:23) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

Eric Wei, co-founder of Karat, discusses the challenges that creators face in the financial ecosystem and how Karat aims to provide financial services tailored to their needs. Eric Wei also talks about the evolving landscape of the creator economy, the need for creators to experiment with new formats, and the importance of building deeper engagement with their audience.

Watch the full interview here: https://youtu.be/xDnO-OtGjvc 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

• (00:00) Introducing Eric Wei, Co-founder of Karat – a financial platform for creators.
• (00:53) Many creators struggle to get business credit cards.
• (03:40) Karat focuses on organic marketing and trust-building.
• (08:09) ZHC, a top creator, became one of Karat's first clients.
• (08:59) Karat built credibility through multiple avenues to reach creators.
• (09:21) Karat is building a central ecosystem for creators' financial needs.
• (11:31) Trustworthy creators have direct connections to their community
• (13:53) Creators are creating newsletters for deeper engagement
• (18:08) Emma Chamberlain's evolution and monetization
• (19:20) Monetization strategies for different types of creators
• (21:26) Blurring the lines between creators and businesses

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2654, we delve into our marketing breakthroughs and lessons learned from the past year. We emphasize the crucial role of programmatic SEO and the power of leveraging AI tools. However, we also caution against overhyping AI and stress the importance of quality control. Our discussion extends to the impact of posting high-quality content on social media platforms and the value of engaging with comments. Additionally, we underscore the significance of maintaining a founder mentality and staying actively involved in the marketing process. In summary, we provide valuable insights and strategies for marketers to consider in the coming year.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Year in Review: Marketing Breakthroughs and Lessons (Experiments)
• (00:27) AI and programmatic SEO as a breakthrough for lead flow
• (02:05) Overhyping of AI and the need for quality control
• (03:00) Posting quality content on social media platforms
• (04:37) Using X platform for multiple daily posts and converting to other platforms
• (05:37) Leveraging comments for increased reach on YouTube
• (07:33) Adjusting content strategy based on social platform algorithms
• (08:44) Focusing on quality content and compounding growth
• (09:10) Combining long-form podcast interviews with reels and shorts
• (09:56) Exploring potential partnership for guaranteed views on marketing school
• (10:12) Neil and Eric discuss the power of partnering with others.
• (11:54) Neil and Eric talk about the importance of having a founder mentality.
• (13:08) Neil and Eric discuss the need for founders to be involved in their businesses.
• (14:56) Neil and Eric talk about the mistake of abdicating responsibilities.
• (16:18) Neil and Eric discuss the importance of being fully engaged in the business.
• (16:48) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2653, we delve into a strategic approach to guide customers past other products and stimulate impulse purchases. Emphasizing the significance of upselling and elevating average order values, we uncover the key to boosting profits. Additionally, we shed light on the myriad benefits of securing the top spot on Google—ranging from enhanced branding, high ROI, and press coverage to speaking gigs and a competitive advantage. Throughout our discussion, we underscore the value of competitor analysis and the need to adapt marketing strategies accordingly.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101)
• (00:07) Supermarkets strategically place products to increase sales
• (02:10) Upselling and increasing average order value is key to marketing
• (03:49) Amazon's upselling strategy is effective
• (04:14) Importance of planning in marketing breakthroughs
• (04:42) Benefits of ranking number one on Google
• (07:37) SEO's compounding effect and black box nature
• (08:48) Looking at competition when marketing isn't working
• (09:24) Importance of analyzing what competitors are doing
• (09:34) Learning from what is working for competitors
• (10:04) Importance of competitive analysis in marketing
• (10:36) Most people don't look at competitors' strategies
• (11:05) Back to basics: analyze competition to improve marketing
• (11:52) Estimations and budgets for potential traffic and sales
• (12:07) Base, aggressive, and super aggressive traffic growth scenarios
• (12:50) Seek outside help to gain perspective on marketing
• (13:08) Larger corporations already know competition is doing better
• (13:26) Negotiating prices in agency proposals
• (13:30) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2652, we delve into the evolving landscape of organic social media reach. Analyzing data from 15,000 social media profiles over the past three years, we uncover key insights. Our discussion covers the decline in organic reach, the impact of linking out to external sites, the importance of short-form videos, the role of comments, and the optimal posting frequency. Additionally, we explore the value of brand ambassadors and the potential of LinkedIn influencers. The conversation concludes with an examination of the most active social networks and those that drive the most organic traffic.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends)
• (00:30) Linking out to external sites decreases reach by 219%
• (01:27) Content with short form videos has 32.18% more reach
• (02:20) Organic reach has declined by 61.83% in the last three years
• (03:06) Profiles that post 1-2 times a day see the most reach
• (04:15) Comment quality is more important for engagement than quantity
• (06:39) Cisco is training employees to be LinkedIn influencers
• (07:39) Creating high-quality content is key for social media success
• (08:49) Facebook has the most active users, but YouTube drives the most organic traffic
• (10:17) Some social networks don't want users to leave their platform
• (11:07) Betting on Meta (formerly Facebook) as the top social channel for the next decade
• (11:04) Neil Patel explains why he focuses on Meta.
• (11:40) Eric Siu agrees that Meta is great for revenue.
• (12:21) Neil and Eric focus on major social networks.
• (12:55) Neil emphasizes the importance of patience in content marketing.
• (13:55) Neil shares the success story of Patrick Campbell's YouTube channel.
• (15:11) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2651, we discuss the concept of Generative Engine Optimization (GEO) and its potential impact on the future of SEO. We explore a 19-page document that highlights the potential impact of GEO on search engines and provides insights into optimizing content for generative engines. The discussion emphasizes the importance of adapting to new AI-driven search algorithms and leveraging strategies such as authoritative claims, keyword stuffing, statistics inclusion, and fluency optimization. We also mention the significance of brand mentions and relevancy in gaining recommendations from AI-powered search engines

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: THIS might disrupt the $2.2B SEO industry completely (Generative Engine Optimization) (AI Corner)
• (02:37) Optimizing for Chat GPT and Bard for better recommendations
• (05:02) Generative engine optimization methods: authoritative, keyword stuffing, statistics, etc.
• (07:34) Average 30% improvement in impressions with Geo methods
• (09:07) Winner takes all in AI-generated search engine recommendations
• (09:57) First step towards understanding the impact of generative engines
• (10:42) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2650, we share our thoughts on the impact of interest rates on the economy and marketing, the growth of the "All In" podcast, and its potential as a media company. Additionally, we discuss the advantages of having operating experience as a writer. We emphasize the importance of experience in creating valuable content and provide insights into current trends in the tech and business industries.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Cutting Interest Rates in 2024, How the 'All-In' Podcast Dominated Silicon Valley, The Risks of Becoming a Full-time Creator (Reactions Dec 2023 Week 3)
• (00:26) Uncertainty on whether interest rates will be cut three times
• (03:00) Debate on whether the economy is already in a recession
• (03:57) Discussion on the success of the "All In" podcast
• (05:46) Appreciation for the authenticity and entertainment value of the podcast
• (07:29) Importance of creating content as a creator or operator
• (08:27) Benefits of being an operator when evaluating and writing
• (09:31) Agreement that experience enhances the quality of content
• (10:40) Invalidation events in tech and business due to changing interest rates
• (11:30) Importance of being an operator to understand industry changes
• (11:55) Why you should start creating content
• (12:05) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2649, we explore why Wikipedia consistently ranks at the top of Google, the effectiveness of Google paid ads, and the rise of identity layering in marketing. We also make predictions for the future, including the continued growth of podcasts and YouTube, the importance of blogging, and the potential blunting of programmatic SEO. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)
• (00:43) Importance of updating content for generating more traffic
• (02:01) Rise in hiring editors and decrease in hiring writers
• (03:06) Discussion on Iman Godzill's content strategy for social media
• (04:46) Potential challenges with making money online content
• (06:00) Effectiveness of Google paid ads and revenue generation
• (07:27) Predictions for 2024: identity layering and podcast popularity
• (09:19) Continued pushback on management of ad spend
• (09:55) Agencies needing to add more value to justify percentage fees
• (10:31) Neil predicts that people will spend more time on less popular social networks.
• (11:20) Neil explains that less popular social networks may have higher ROI.
• (12:33) Eric predicts that YouTube will continue to be a dominant platform.
• (13:35) Neil highlights the benefits of blogging for website traffic.
• (14:22) Neil emphasizes the importance of creating unique content.
• (14:58) Eric believes that black hat SEO tactics will be less effective.
• (15:14) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2648, we delve into the most recent marketing trends. We spotlight the achievements of companies like Airbnb and Ollipop, which have pivoted from paid ads to fostering creator partnerships and generating organic content on platforms like TikTok. Furthermore, we explore the declining click-through rates in search results, underscoring the necessity for marketers to embrace unconventional approaches. Additionally, we debunk the notion of "parasite SEO" and stress the significance of adopting long-term strategies. The episode wraps up with a conversation about pioneering brand deals, exemplified by Prime's collaboration with Patrick Mahomes.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)
• (01:36) Ollipop's revenue growth through creator partnerships and organic content
• (03:02) Airbnb's shift from search ads to brand marketing
• (05:09) Analysis of falling click-through rates in search queries
• (07:12) Critique of the trend of "parasite SEO"
• (08:35) Importance of long-term, white hat SEO strategies
• (09:14) Increase in companies leveraging digital marketing
• (09:53) Andrew Chen's "law of shitty click-through rates"
• (09:56) Conclusion on the changing landscape of marketing strategies
• (10:56) Neil Patel and Eric Siu's unique approaches to generating leads
• (11:33) Importance of getting creative in marketing strategies
• (12:05) Example of Logan Paul and KSI revolutionizing brand deals
• (12:54) Discussion on the innovative partnership between prime and Patrick Mahomes
• (13:15) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2647, We delve into our new podcast format and outline our plans to occasionally feature guests in longer episodes. Additionally, we explore experiments conducted on various social media platforms—such as daily Twitter posts and the analysis of engagement metrics. Our findings reveal that incorporating longer hooks in YouTube videos correlates with higher viewer retention. Furthermore, we delve into the emergence of creator operators and emphasize the value embedded in their operating experience within the realm of content creation

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Our New Podcast Format, Creator-Founders on the Rise, The Ideal Hook Length, and Social Media Repurposing (Experiments Dec 2023 Week 3)
• (01:13) Low retention rate of podcast listeners
• (02:01) Experimenting with longer episodes for better retention
• (03:07) Evolution of the All In podcast format
• (04:31) Experimenting with posting on Twitter and other social networks
• (05:45) Importance of engagement and click-throughs on Twitter
• (09:16) Experimenting with different lengths for YouTube video hooks
• (13:07) Predicting the rise of creator operators
• (14:04) Highlighting the value of operating experience for creators
• (14:21) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2646, We delve into the impact of Google's AI search tool on news publishers, underscoring the importance for publishers to diversify their traffic sources. Furthermore, we examine the capabilities of various AI platforms, such as Grok, Chat GPT, and Bard, shedding light on their strengths and distinctions. Additionally, we delve into the significance of utilizing AI for identity layering and contextual marketing. Lastly, we advise against excessive reliance on AI tools and suggest prioritizing major platforms like Chat GPT and Bard for optimal results.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Will Google's SGE AI Ruin Publishers?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools  (AI Corner Dec 2023 Week 3)
• (01:15) Publishers estimate losing 20-40% of Google-generated traffic
• (02:19) Google's response to traffic impact speculation
• (02:45) Google won't roll out changes until revenue can be made up
• (03:26) SEO drives revenue for publishers through AdSense
• (05:22) Diversify beyond Google with omnichannel approach
• (06:06) Comparison of AI tools: Grok, Chat GPT, Bard
• (09:09) Leveraging AI for identity layering and contextual marketing
• (09:28) Potential applications of identity layering: recruiting, acquisitions
• (09:46) Caution against overloading on AI tools, focus on major platforms
• (10:31) Chat GPT and Bard can replace other AI tools.
• (11:11) Venture funded companies can't compete with the big players.
• (11:36) AI tools can be a time suck and create more work.
• (11:59) Jasper's value will decrease and is unnecessary for content creation.
• (12:36) Proprietary data sets are key to winning in the AI space.
• (13:19) Producing a large quantity of content doesn't guarantee results.
• (13:25) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2645, We discuss various topics related to marketing and technology, including our reaction to a tweet about the risks of using AI-generated content for big brands. We emphasize the importance of having a human in the loop. Furthermore, we delve into the changing landscape of advertising and the rise of performance Max campaigns. We share insights on the agency model and stress the importance of effectively conveying value to clients. Additionally, we explore the significance of building a brand in SEO and discuss how brand queries contribute to organic search traffic.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face's Genius Marketing Move (Reactions Dec 2023 Week 2)
• (00:11) Ross Hudgens' post on AI-generated content and reputation risk for big brands
• (02:01) Importance of fresh and new content for audience engagement
• (03:13) Moving from AWS to Google Cloud for better data analysis
• (03:39) Performance Max campaigns and the need for human intervention
• (05:43) The agency model is dead?
• (05:57) Performance Max campaigns can drive junk leads without human intervention
• (07:11) Rise in pushback against management fees in the ad world
• (08:01) Focus on performance and ROI rather than management fees
• (09:06) Conveying value to clients to justify pricing
• (09:39) Percentage of SEO traffic generated by billion-dollar companies from brand names
• (10:27) Neil shares the percentages of organic search traffic based on revenue size
• (11:33) The key takeaway is that big corporations get the majority of their organic search traffic from their brand
• (12:04) Building a brand and using omnichannel marketing is important for SEO success
• (13:10) Eric introduces a TikTok video where a woman complains about her North Face rain jacket not being waterproof
• (15:01) The importance of social listening
• (15:31) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of 'brandformance,' where brands leverage popular social media content to drive conversions. Our discussion extends to the impact of our personal brands on revenue, emphasizing the importance of both personal and corporate branding. Moreover, we delve into the concept of an 'identity layer,' which enables businesses to de-anonymize website visitors and engage with them on platforms like LinkedIn.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: The Truth about Long-form Articles, Personal vs Corporate brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)
• (01:25) Analysis of article length and backlink generation
• (03:40) Adaptation to changing content trends and the influence of TikTok
• (05:24) Introduction to the concept of brandformance
• (06:05) Utilizing brandformance to drive conversions
• (07:25) Comparison of personal brand vs. corporate brand effectiveness
• (09:13) Personal brand's impact on revenue generation
• (09:36) Importance of corporate brand for consumer and B2B companies
• (09:51) Example of Elf Beauty vs. Kylie Cosmetics
• (09:36) Discussing the power of corporate brands vs personal brands
• (10:37) Examples of successful corporate brands leveraging influencers
• (11:59) Introduction to the concept of an identity layer
• (12:22) Exploring the potential of identity layers for B2B marketing
• (13:39) Retention.com's shift from B2C to B2B focus
• (14:16) Using identity layers to generate warmer outbound leads
• (14:32) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2643, We discuss the latest trends in digital marketing, including the best social media platforms for advertising, where Facebook and YouTube lead the way in terms of revenue generation. However, when it comes to return on ad spend (ROAS), platforms like Pinterest and Snapchat perform better. We also explore the resurgence of direct mail as a marketing strategy and the effectiveness of Facebook and Instagram lead ads. Finally, we touch on the changing landscape of content creation, where shorter and more visual content is becoming increasingly popular.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)
• (00:00) Facebook is the best social network for advertising.
• (00:56) Revenue breakdown from paid social channels.
• (02:12) LinkedIn has a lower return on ad spend due to competition.
• (03:07) Comparing daily active users of different social platforms.
• (05:35) Maximizing return on ad spend on different social channels.
• (07:11) Direct mail is making a comeback in marketing.
• (08:37) Using lead ads to increase lead quality on Facebook and Instagram.
• (09:43) Google trend: changing content creation strategies.
• (10:37) Word counts for popular articles in different industries.
• (11:07) Different types of content that generate the most traffic.
• (12:07) The most popular form of content in most industries and how much qualified traffic it drives.
• (14:53) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2642, We discuss their recent experiments and findings in this episode, sharing their success with posting on social media platforms based on Twitter engagement. We explain how they use Twitter to determine which content performs well and then share it on other platforms. We talk about the benefits of hiring coaches or experts to improve specific skills within a team. We also discuss the effectiveness of posting text-based content on LinkedIn compared to videos. We introduce the concept of AI-assisted content creation and its potential for generating leads. Overall, we encourage feedback on the new format and invite listeners to rate, review, and subscribe to the podcast.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: AI-Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2)
• (00:27) Posting on social networks based on Twitter performance
• (03:26) Tweaking hooks to improve post performance
• (05:39) Disagreement on the value of coaching vs hiring
• (06:05) Positive results from working with a marketing coach
• (08:37) Nuanced discussion on the value of coaching
• (09:04) A/B testing video vs text content on LinkedIn
• (10:06) Text performs better than text with video or just video.
• (10:34) Video with text helps build a deeper relationship with people.
• (11:39) Neil's LinkedIn posts have varying views, some reaching 700k.
• (12:01) AI-assisted content is being used to create blog posts.
• (12:58) Conversions from AI-assisted content range from 0.25% to 0.5%.
• (13:31) It is too early to determine revenue from AI assisted content.
• (13:49) AI-related content leads to better quality leads.
• (14:11) Optimizing AI-related content pages at scale.
• (14:39) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
  
• Did you enjoy this episode? If so, please leave a short review.
  

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

Vivian Tu, also known as "your rich BFF," shares her insights on personal finance and wealth-building. She emphasizes the importance of focusing on increasing your earning power rather than just saving money. Vivian discusses her journey from working on Wall Street to becoming a successful salesperson in tech and media. She also shares tips on legally avoiding taxes, the value of investing in index-tracking ETFs, and the power of creators in today's digital landscape. Vivian's goal is to help people achieve financial independence and create a better future for themselves and their families.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Vivian Tu shares her goal of being rich and desired wealth.
• (06:00) Focus on increasing earning power rather than saving.
• (07:16) Importance of learning and being selfish in job choices.
• (09:50) Vivian's mom's reaction to her leaving JPMorgan.
• (11:53) Tax-saving strategies: retirement accounts, mortgage interest, tax credits.
• (14:28) Why do rich people buy high-end fake bags?
• (16:04) Women providing for themselves and investing.
• (20:16) Being flexible in partnership roles.
• (21:10) Vivian's portfolio consists of index-tracking ETFs and target-date retirement funds.
• (21:51) Slow and steady investing is recommended for most people.
• (22:13) Chinese culture associates investing with luck and gambling.
• (23:41) Vivian wrote a book to provide a comprehensive guide to personal finance.
• (25:09) Vivian's business made $3.2 million.
• (27:20) Vivian feels more fulfilled making $300k from her business.

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
  
• Did you enjoy this episode? If so, please leave a short review.
  

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2641, We delve into the latest advancements in AI, focusing on the release of Gemini, a robust AI model surpassing even GPT-4, equipped to analyze images, audio, and video. Exploring the future of search engines, we ponder the potential impact of AI on content creation. We present findings from a test comparing content generated by ChatGPT and Bard, underscoring the significance of human intervention in crafting high-quality content. Our discussion extends to the recent AI scandal involving Sports Illustrated, where artificial intelligence was utilized to fabricate sports content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Gemini implications, Bard vs ChatGPT, SI AI Scandal 
• (01:57) Google's search experience will change in the next 3-5 years
• (03:23) Chat GPT and Google serve different use cases
• (05:29) Google's monopoly will be challenged in the next 5-10 years
• (06:38) Exciting implications of Gemini AI: real-time translations, scientific insights
• (07:59) Last mover advantage: AI will continually improve and adapt
• (08:23) Ten blue links are already changing in search results
• (08:31) Discussion on search engines adapting to user preferences
• (08:59) Test comparing Chat GPT and Bard for content creation
• (09:28) Analysis of duplicate content and user preference
• (10:57) Importance of testing multiple platforms and human intervention
• (12:46) Potential issues with AI-generated content on news sites
• (13:36) Sports Illustrated AI scandal and the need for human involvement
• (15:27) Stock drop and negative impact on brand reputation
• (15:45) Difficulty in finding relevant information on CNN
• (16:01) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2640, We discuss strategies for achieving massive reach on LinkedIn in 2024. We highlight the effectiveness of long-form text posts, which tend to outperform videos or long-form text accompanied by video. Emphasizing the importance of engaging with comments on LinkedIn posts, as they have a greater impact than likes, we also share our own experiences and insights on LinkedIn marketing, providing valuable tips for maximizing reach and engagement on the platform.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024
• (00:16) - Long-form text performs better than video on LinkedIn
• (01:05) - Engaging with comments increases reach and engagement
• (01:43) - Using a hook in the post increases click-throughs
• (03:37) - Neil's example of a successful LinkedIn post
• (04:36) - Repurposing content for LinkedIn 
• (05:10) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2639, We discuss the recent bankruptcy of Thrasio, a $3.4 billion aggregator that acquired Amazon businesses. We talk about the risks of relying too heavily on one formula or platform and emphasize the importance of being cautious and responsible when scaling a business. We highlight the need to save for tough times and avoid over-leveraging oneself. Additionally, we share a cautionary tale about a friend who regretted raising unnecessary funding and the negative consequences it had on their company.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: $3.4B Thrasio Goes Bankrupt - What You Can Learn
• (00:26) Thrasio's strategy of buying and rolling up Amazon businesses
• (01:25) Factors that led to Thrasio's downfall
• (02:58) Lesson on not relying on one formula or platform
• (03:47) Importance of being cautious and responsible in scaling business
• (04:35) Example of regretting raising unnecessary funds
• (05:05) Mistake of getting too aggressive without thinking things through
• (05:26) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Thrasio

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2638, We discuss the concept of performance marketing and whether it should be considered an investment. We reference a podcast with Airbnb CEO Brian Chesky, who decided to temporarily stop performance marketing and focus on building a great product. While performance marketing may not be a long-term investment, it can still be a profitable strategy if it generates a positive return on investment. The key takeaway is to diversify marketing efforts and take advantage of profitable opportunities, regardless of whether they are considered investments or not.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Performance marketing is NOT an investment. THIS is.
• (00:53) Discussion on Airbnb CEO's decision to stop performance marketing
• (01:13) Paid ads are not considered an investment for most businesses
• (02:48) All businesses are arbitrages
• (03:49) Paid ads can still benefit a business even after stopping
• (04:12) Diversifying marketing channels is crucial
• (05:03) Holding both mindsets: paid ads aren't long-term, but still an arbitrage
• (05:16) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Brian Chesky’s Interview

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2637, We discuss the importance of smart prioritization and warm leads in sales development. We emphasize the need for sales representatives to be more thoughtful and personalized in their outreach, rather than blasting a large number of people with generic messages. We also discuss the changes in email marketing and the need for businesses to adapt to new platforms and algorithms. We highlight the importance of taking an omnichannel approach to marketing to avoid being dependent on a single platform.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: This Is The Largest Opportunity & Biggest Miss When It Comes To Leads
• (00:53) Importance of prioritizing warm leads and engaging with them first
• (01:32) Example of a successful cold email that referenced a LinkedIn engagement
• (02:12) Discussion about changes in Google and Yahoo that affect mass emailing
• (03:00) Need to adapt marketing strategies and take an omnichannel approach
• (04:09) Sales representatives need to be more thoughtful and personalized in their approach
• (04:36) Platforms make changes to optimize user experience
• (05:06) Introduction to the AI tool Gong for lead engagement and account-based marketing
• (06:01) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Gong - Revenue Intelligence Platform

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2636, We discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns and optimize ads for better ROI. We also mention responsive search ads and the use of AI to create unique images and headlines. We underscore the importance of embracing AI in marketing, to stay ahead in the industry.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• 
  
• 
  
• (00:00) Today’s topic: How Google and Meta Are Using AI To Make Ads Easier For You
• 
  
• 
  
• (00:21) Performance Max and Advantage Plus as AI-driven ad campaigns
• 
  
• 
  
• (01:31) Google's AI tools for generating image variations and improving ad performance
• 
  
• 
  
• (02:00) The shift from manual optimization to letting machines learn
• 
  
• 
  
• (03:22) Google's focus on unique images and headlines
• 
  
• 
  
• (04:02) The importance of standing out and avoiding duplication
• 
  
• 
  
• (04:55) The incentives of Google and Meta to improve AI features
• 
  
• 
  
• (05:25) The need to embrace AI for future marketing success
• 
  
• 
  
• (05:40) Meta's image expansion and text variations
• 
  
• 
  
• (05:41) That’s it for today! Don’t forget to rate, review, and subscribe!
• 
  

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• 
  
• Performance Max
• 
  
• Advantage Plus
• 
  

Leave Some Feedback:

• 
  
• What should we talk about next? Please let us know in the comments below
• 
  
• Did you enjoy this episode? If so, please leave a short review.
• 
  

Connect with Us: 

• 
  
• 
  
• Single Grain << Eric’s ad agency
• 
  
• 
  
• NP Digital << Neil’s ad agency
• 
  
• 
  
• X @neilpatel 
• 
  
• X @ericosiu
• 
  

See omnystudio.com/listener for privacy information.