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Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242
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Published 2023-03-11

How Viable Are Partnerships as a Growth Channel?

6 min
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In episode #2394, Neil and Eric explore the viability of partnerships as a growth channel. Partnerships can be a great way to broaden your network and gain traction, but it may be years before you start seeing a real return on your investment. Tune in to learn about the most effective ways to approach partnerships and how best to build your partnerships team!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Viable Are Partnerships as a Growth Channel?
  • [00:37] The considerable amount of time and energy it takes to build a partnerships team.
  • [01:16] Examples of how partnerships can work effectively.
  • [02:51] How to approach partnerships, especially if you’re just starting out.
  • [03:42] Creative ways for you to leverage your partnerships.
  • [04:46] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
  • Go to https://www.marketingschool.io to learn more!


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Published 2023-03-10

What to Do When You’re Feeling Content Burnout

8 min
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In episode #2393, Neil and Eric talk about what to do when you’re feeling content burnout. The grind of creating endless reams of content can quickly lead to burnout if you don’t have the proper systems in place. Find out what we’ve learned about how to create content sustainably and avoid burnout, from focusing on topics that you’re passionate about to delegating when you need to.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What to Do When You’re Feeling Content Burnout.
  • [00:30] The importance of picking topics you’re passionate about.
  • [01:07] How to make pivots on YouTube without losing your audience.
  • [01:55] The value of taking breaks when you need them.
  • [02:40] Ensuring you have the necessary systems, processes, and teams in place to support you.
  • [04:48] Understanding your strengths and knowing when to delegate.
  • [06:03] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
  • [06:15] Go to https://www.marketingschool.io to learn more!


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Published 2023-03-09

How To Use Pillar Content to 10x Your Output in 2023

9 min
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In episode #2392, Neil and Eric talk about how to use pillar content to 10x your output in 2023. We all have different strengths when it comes to content creation, be it writing, recording, or speaking. We break down how to make the most out of your pillar content by remixing it for a variety of platforms and reaching an exponentially larger network!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Use Pillar Content to 10x Your Output in 2023.
  • [00:25] The definition of pillar content and how it shifts depending on your context.
  • [01:13] How to identify and 10x your pillar content.
  • [02:06] Using other channels to get the most out of your content.
  • [04:27] How to leverage your various networks.
  • [05:18] How Vanessa Lau repurposes her content, to great effect.
  • [06:49] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
  • [07:01] Go to https://www.marketingschool.io to learn more!


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Published 2023-03-08

How To Prevent Churn

9 min
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In episode #2391, Neil and Eric talk about how to prevent churn. Tuning in, you’ll hear us break down how to figure out what is causing your high churn rates, why you should only focus on the problems you can solve, and the steps to follow in order to fix them. To learn more about what could be causing your churn and methods for reducing it, don’t miss this episode!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Prevent Churn.
  • [00:37] Using feedback to find out why you have churn.
  • [01:20] How to find and fix the most common responses on your surveys.
  • [04:34] The importance of reducing churn as quickly as possible.
  • [05:09] Temporary solutions to implement if you’re struggling with high churn rates.
  • [06:48] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
  • [07:00] Go to https://www.marketingschool.io to learn more!


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Published 2023-03-07

When Is It Acceptable To Have Churn?

7 min
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In episode #2390, Neil and Eric asked, “When is it acceptable to have churn?” It’s normal to lose a certain number of subscriptions at the beginning of the year, especially if you’re just starting out. But if your level of churn is affecting your monthly recurring revenue, you may want to consider finding ways to reduce it. Join us as we talk about when it’s okay to have churn, the times you’re more likely to experience it, and what you can do to bring down your churn rates.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: When is it acceptable to have churn?
  • [00:23] An overview of what we mean by churn.
  • [00:51] Why it’s acceptable to see high churn rates when you are starting out.
  • [01:41] How to reduce churn, especially when you’re new.
  • [02:04] The importance of collecting feedback when you have high churn.
  • [02:37] How you can build a hugely successful company (like Canva) and still have high churn.
  • [05:18] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
  • [05:28] Go to https://www.marketingschool.io to learn more!


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Published 2023-03-06

5 AI Marketing Tools To Check Out for 2023

8 min
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In episode #2389, Neil and Eric talk about five AI marketing tools to check out for 2023. The AI industry made significant advances in 2022, which has given rise to some pretty fascinating products. Tune in today to learn about some of the most useful AI tools we’ve come across that will help you generate content, maximize your time, reach more customers, and more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 5 AI Marketing Tools To Check out for 2023.
  • [00:29] Magic Thumbnails and the visual content it will generate for you.
  • [01:12] How Frase helps you create better content for testing and optimization.
  • [01:50] Jasper as a competitor to ChatGPT and why it still has the best UX design.
  • [02:17] How Seventh Sense will ensure that more customers open your emails.
  • [03:45] Ways that Ad Creative can help you generate ads quickly.
  • [04:16] Discover our bonus recommendations: SEO.ai and Optimove.
  • [05:45] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
  • [06:00] Go to https://www.marketingschool.io to learn more!


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Published 2023-03-05

Why We Use the Color Orange On Our Website

7 min
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In episode #2388, Neil and Eric talk about why they chose the color orange for their website. There are a surprising number of things to consider when choosing a color for your website. Regardless of which color you choose, it’s important that you follow a few simple rules and use the testing tools available to you! Tune in to learn why we decided to use the color orange for our website and discover some of the best ways to use AB and conversion tests to your advantage.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why We Use the Color Orange On Our Website.
  • [00:57] How we used various tests to measure the efficacy of the color orange.
  • [02:42] The research Eric did for the rebranding of Single Grain.
  • [03:17] Why do your call-to-action buttons need to stand out?
  • [05:44] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
  • [05:54] Go to https://www.marketingschool.io to learn more!


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Published 2023-03-04

What We Think About 'Dark Social'

7 min
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In episode #2387, Neil and Eric share what they think about ‘Dark Social’. Even if you haven’t heard of the term ‘dark social’, you’re still probably familiar with its effects. Dark social refers to the social sharing of content that takes place beyond the reach of web analytics programs. And with the growing robustness of privacy laws, tracking is bound to become increasingly difficult. Tune in as we talk about the dark social trend, what it means for marketing, and how to adapt your methods!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What We Think About 'Dark Social'.
  • [00:38] The definition of dark social.
  • [01:04] How dark social makes tracking more challenging on social media.
  • [01:23] Why dark social is only going to become more pervasive.
  • [02:51] How to adapt to dark social and stricter privacy laws.
  • [05:05] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
  • [05:24] Go to https://www.marketingschool.io to learn more!


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Published 2023-03-03

The Easiest Ways to Hire the Best Marketers in 2023

7 min
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In episode #2386, we are discussing the easiest ways to hire the best marketers in 2023. One of the best (and only) shortcuts to marketing well is to hire well and you will hear all about how to do this. If someone who works for one or more of your competitors has been promoted multiple times, the chances are they are a good marketer. We tell you how you can approach them, what the typical response rate is, how you can hire more great marketers from their network, and how to make use of your own to hire well. Join us to find out how to grow your business by hiring the best marketers now! 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Easiest Ways to Hire the Best Marketers in 2023.
  • [00:39] Why someone who has been promoted multiple times at your competitors is a good choice to hire as a marketer and how to get them to want to work for you.
  • [02:55] The response rate we see for the above tactic and why it is worth it.
  • [03:49] How you can get referrals from the new people you hire and double up on good marketers.
  • [04:23] Finding marketers through your own referral network and what forums can help you.
  • [05:26] That’s it for today!
  • [05:38] Go to https://www.marketingschool.io to learn more!


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Published 2023-03-02

Where to Learn Marketing in 2023

9 min
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In episode #2385, we are telling you where you can learn about marketing in 2023! We share some informative newsletters you can read to make you a better marketer, give you some amazing resources that will help you experiment with your websites, talk about what YouTube channels will help you be most informed, and discuss why working at agencies teaches you so much. We even delve into how having your website torched can be both a painful and educational process before reminding you that shortcuts don’t work! To hear all about how you can learn marketing in 2023 and be reminded to learn from your mistakes, tune in now!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Where to Learn Marketing in 2023.
  • [00:39] A reminder to read the Stacked Marketer Newsletter, Demand Curve Newsletter, and the Wall Street Journal.
  • [01:04] Why you need to implement, practice, and experiment in order to learn marketing and what resources can help you.
  • [02:56] Why you should focus on watching YouTube videos about marketing.
  • [03:19] How working at an agency helps you learn a lot about marketing.
  • [05:52] Why getting your website torched, while terrible, can teach you a lot about marketing.
  • [06:39] A reminder shortcuts don’t work!
  • [07:27] That’s it for today!
  • [03:24] Go to https://www.marketingschool.io to learn more!


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Published 2023-03-01

What Twitter’s Recent Decisions Can Teach You About Marketing

8 min
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In episode #2384, we show you what you can learn from Twitter’s recent marketing decisions. Twitter has made two major decisions to solve the mistakes Elon made and solidify its long-term success. We discuss why there is a focus on ethics in business and how that has played into Twitter’s decisions, the importance of being aware of platform risk, and why incentives are a good thing in marketing. Join us as we discuss what you can learn from the actions Twitter has taken and why we think Elon Musk is an incredible marketer. 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What Twitter’s Recent Decisions Can Teach You About Marketing.
  • [00:42] The two major decisions Twitter has made recently: banning third-party apps and matching ad spend of over $250 000.
  • [02:05] Why we need to be aware of ethics, finances, and culture in today’s day and age.
  • [02:59] What Twitter is doing to make people happy and ensure its longevity and success.
  • [04:03] Why we can’t be angry about Twitter’s decision to ban third-party apps: platform risk.
  • [05:01] The importance of incentives and why Elon is one of the greatest marketers out there.
  • [06:08] That’s it for today!
  • [06:21] Go to https://www.marketingschool.io to learn more!


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Published 2023-02-28

Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds

8 min
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In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We talk about a survey we conducted on how marketers are handling the allocation of 2023 budgets, why companies want their ads to be profitable, and why having a balance between brand and performance is imperative. Press play to hear us discuss why performance-marketing experience is in demand among CMOs and why everything in marketing can and should be measured! 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds.
  • [00:49] How the digital age has contributed to companies wanting performance-marketing experience in their CMOs.
  • [01:39] The results of the survey we did on how marketers are allocating their 2023 budgets.
  • [03:19] Why companies want their advertisements to be measured and profitable when they can.
  • [04:10] The importance of having a balance in the understanding of brand and performance.
  • [05:36] Why do you need to keep in mind that everything can be measured when handling marketing?
  • [05:59] That’s it for today! Don’t forget to stay updated with our weekly newsletter at https://www.marketingschool.io/newsletter!
  • [06:13] Go to https://www.marketingschool.io to learn more!


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Published 2023-02-27

Twitter Ad Spend Went Down 46% - Is Twitter Dead?

6 min
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In episode #2382, we discuss whether we think Twitter is going to die or not based on the Ad spending decreasing by 46%. We delve into the reasons such a large percentage of advertisers have chosen to pause their advertising on Twitter, how we think Elon Musk will handle the situation, why we believe it will ultimately pull through, and why Musk’s takeover actually increases the chances of Twitter surviving. Join us as we look into our opinions of the future of Twitter!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Twitter Ad Spend Went Down 46% - Is Twitter Dead?
  • [00:38] The number of advertisers who have paused spending on Twitter and why.
  • [01:06] Why we think Twitter will survive and the role we think Elon Musk will play. 
  • [02:40] Why do we believe the chances of Twitter dying are lower now with Musk’s takeover?
  • [04:09] What the boycott of Facebook tells us about the future of Twitter.
  • [04:39] That’s it for today!
  • [04:56] Go to https://www.marketingschool.io to learn more!


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Published 2023-02-26

Why Contractors Are Actually 4x More Loyal Than Full-Time Employees

6 min
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In episode #2381, we discuss why we think that contractors are actually four times more loyal than full-time employees. There are various pros and cons when it comes to hiring a contractor over a “full-timer” and vice versa. More often than not, it depends not only on your budget but what you’re looking for, and how the person you hire will ultimately fit the needs of your organization. Join us as we engage in the age-old contract position versus full-time employee debate and share our belief that hiring a contractor is often the best choice!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Contractors Are Actually 4x More Loyal Than Full-Time Employees.
  • [00:33] Pros and cons of contractors versus full-timers, from Eric’s perspective.
  • [01:11] Neil shares his experience of working with contractors in the US and internationally.
  • [01:55] An example of a super loyal contracted designer that both Neil and Eric work with.
  • [02:31] Unpacking the cost differences between hiring a contractor versus an employee.
  • [03:02] Talent retention and some of the reasons that employees leave.
  • [03:58] Why there’s nothing inherently wrong with “churn” or employee turnover.
  • [04:24] That’s it for today! Don’t forget to rate, review and subscribe!
  • [04:31] Go to https://marketingschool.io/live to learn more!


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Published 2023-02-25

Why Creativity Isn't As Effective Remotely

8 min
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In episode #2380, Eric and Neil share their take on why creativity isn’t as effective remotely. By its nature, remote work means fewer collaborations, spontaneous interactions, and open communication between teammates across any organization. With virtual work changing how (and where) we do our jobs, we believe that it is becoming essential to create new strategies and habits in order to keep the creative sparks flying! Tune in today to hear our thoughts on what this will look like.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Creativity Isn't As Effective Remotely.
  • [00:30] Why Disney is encouraging employees to come back into the office four days a week.
  • [00:56] Neil’s experience of “getting stuff done” in a remote environment.
  • [01:45] How returning to the office will facilitate collaboration.
  • [03:09] Hybrid work models that Neil and Eric are considering.
  • [04:07] The relationships you build in person that you can’t necessarily build over Zoom.
  • [04:53] Why do we believe that Bob Iger is onto something?
  • [05:57] That’s it for today! Don’t forget to rate, review and subscribe!
  • [06:04] Go to https://marketingschool.io/live to learn more!


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Published 2023-02-24

7 Habits Of Highly Effective SEOs

10 min
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In episode #2379, we take a look at the seven habits of highly effective SEOs. Is it better to create new content or upgrade pages that already have high conversions? Does higher traffic always translate into higher revenue? How can you use data, collaboration, and trends to drive views? Today, we answer all these questions and more when it comes to improving your site’s ranking, boosting engagement, and making quality content that adheres to Google's EEAT guidelines (and everything in between)!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 7 Habits Of Highly Effective SEOs.
  • [00:26] Upgrading your content versus creating new content.
  • [01:09] The importance of prioritizing data and analytics.
  • [02:42] Why SEO also means collaboration.
  • [03:30] The critical role of creativity: if you can’t say something new, don’t waste your time!
  • [05:13] Examples that illustrate how to adhere to Google's EEAT guidelines.
  • [05:55] Why talking to your customers is key.
  • [07:10] Tips for leveraging trends to help you build links.
  • [08:02] Why we don’t recommend going all-in on AI tools!
  • [08:49] That’s it for today! Don’t forget to rate, review and subscribe!
  • [08:55] Go to https://marketingschool.io/live to learn more!


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Published 2023-02-23

YouTube Scaling Secrets for 2023

9 min
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In episode #2378, Eric and Neil share some YouTube scaling secrets for 2023. There are a few things that we have learned over the years when it comes to scaling your YouTube channel. Tune in today to find out how to navigate the algorithm when it comes to YouTube Shorts versus longer videos, what tools to use to test your headlines and thumbnails, and some of the ways you can leverage content that performs well, as well as how to make the best videos possible (without restricting your creativity)!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: YouTube Scaling Secrets for 2023.
  • [00:35] Shorts versus long-form content.
  • [01:41] What you can learn from Mr. Beast about scaling long term.
  • [03:05] What we mean when we say: where there’s gold, keep digging!
  • [04:00] Lessons Eric learned about really leveraging the content that performs well.
  • [05:38] Why there is no set formula for success (and amazing content is key).
  • [07:25] That’s it for today! Don’t forget to rate, review and subscribe!
  • [07:33] Go to https://marketingschool.io/live to learn more!


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Published 2023-02-22

How to Create Hooks Consistently like Mr. Beast

7 min
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In episode #2377, we talk about how to create hooks consistently. A good hook is the only “best practice” that actually matters when it comes to creating compelling content. Mr. Beast is a great example of this. With 129 million subscribers, he is one of the most-followed YouTubers of all time, and it’s well-known that there is a strict formula to his success. Today, we take a look at how Mr. Beast hooks his audience, how you can draw inspiration from his content without copying it, tools you can use to help you level up your titles, and more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Create Hooks Consistently like Mr. Beast.
  • [00:50] Why does Mr. Beast scrape videos if they aren’t “good enough.”
  • [01:40] How to benefit from reading content that has done really well on social.
  • [02:43] Tips for learning and drawing inspiration from others without plagiarizing.
  • [03:23] Why do you have to constantly come up with new ideas?
  • [03:42] Tools you can use to find the most viral tweets, LinkedIn posts, and more.
  • [04:15] Why your audience has already lost interest if you’re not creating amazing hooks?
  • [04:45] How you can test your hooks on drunk people in a bar.
  • [05:18] That’s it for today! Don’t forget to rate, review and subscribe!
  • [05:30] Go to https://marketingschool.io/live to learn more!


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Published 2023-02-21

How to 2x Your SEO Traffic in 2023

7 min
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In episode #2376, Neil and Eric discuss how to double your SEO traffic in 2023. When most people think about increasing their SEO traffic, they think about hacks that sound a little something like this: “Top 10 quickest ways to optimize your clickthrough rates!” We’re here to tell you to forget about the hacks. Today, we’re sharing real, actionable strategies to help you double your traffic, from upgrading old content to making use of AI tools, and more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to 2x Your SEO Traffic in 2023.
  • [00:28] The difference between SEO “hacks” and actionable strategies to double your traffic.
  • [01:23] Why it’s important to update old content and focus on new content.
  • [02:05] Tools you can use to help you rank higher and get more traffic.
  • [03:30] How much manpower Hubspot dedicates to updating content?
  • [04:03] The time Neil and Eric invest in updating versus creating new content.
  • [04:30] Using AnswerThePublic and Keyword Cupid for better keyword insights.
  • [05:12] That’s it for today! Don’t forget to rate, review and subscribe!
  • [05:49] Go to https://marketingschool.io/live to learn more!


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Published 2023-02-20

Our Thoughts On Bankrate Using AI Writers For Their Content

8 min
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In episode #2375, we share our thoughts on Bankrate using artificial intelligence (AI) writers for their content. AI is an increasingly hot topic, especially since the launch of OpenAI’s ChatGPT bot in late 2022. With more and more brands using AI-generated content, they have been able to streamline content development and reduce costs, but is it even worth using tools like these when AI-generated content goes against Google’s EEAT guidelines? Tune in to hear our perspective on AI-generated content, some of the pros and cons of using AI content-writing tools, and more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Our Thoughts on Bankrate Using AI Writers for Their Content.
  • [00:30] Some context on today’s topic and why people aren’t happy about it.
  • [01:34] How AI-generated content goes against Google’s EEAT guidelines.
  • [02:21] Examples of other websites pushing AI-generated content.
  • [02:47] Why AI-generated content doesn’t perform as well as manually written content.
  • [03:55] Why content written primarily for search engines rather than humans is an issue.
  • [05:01] Using AI to assist you with writing content, not doing the majority of the work!
  • [06:10] That’s it for today! Don’t forget to rate, review and subscribe!
  • [06:25] Go to https://marketingschool.io/live to learn more!


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Published 2023-02-19

How to Get 90% Open Rates

8 min
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In episode #2374, we share how to get 90% open rates on your messages! Getting your subscribers and audience to engage with your marketing messages is a huge part of successful work in our field. Tune in today to hear about how you can boost your numbers and the surprising communication avenues we think are worth checking out right now.

TIME-STAMPED SHOW NOTES:

  • [00:21] Today’s topic: How to Get 90% Open Rates.
  • [00:30] The power of a good subject line!
  • [01:35] Realistic numbers for different types of messages and subscriber lists.
  • [02:36] Finding new channels to stimulate higher open rates.
  • [04:19] Remember to prune your list!
  • [06:41] That is it for today!
  • [06:53] Go to https://www.marketingschool.io for more resources!


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Published 2023-02-18

Why We Wish We Never Went to College

10 min
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In episode #2373, we share why we wish we never went to college! This might be a controversial episode, but we are just sharing our own experiences and reflections. Tune in to hear some reasons why we feel we could have used our time and energy more wisely in the past!

TIME-STAMPED SHOW NOTES:

  • [00:21] Today’s topic: Why We Wish We Never Went to College.
  • [00:25] Our personal college experiences and thoughts going in.
  • [02:12] Neil's reflections on not learning anything important during his time at college.
  • [04:01] Eric's habits during college and doing the bare minimum.
  • [04:55] The benefits of learning by doing!
  • [05:28] Shifts in the education landscape and predictions for the future.
  • [05:51] Industries that do not require you to go through tertiary education.
  • [06:57] The courses that Eric is currently involved in teaching. 
  • [07:51] That’s it for today!
  • [08:01] Go to https://www.marketingschool.io for more resources!


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Published 2023-02-17

How to Get SEO Buy-In In Larger Organizations

9 min
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In episode #2372, we talk about how to get SEO buy-in in larger organizations. As digital marketers, we know the value of SEO, but that does not mean that all your leaders and employers do! Tune in to hear about how best to manage your role and communicate about the necessary work you do, especially in companies that might undervalue your job.

TIME-STAMPED SHOW NOTES:

  • [00:21] Today’s topic: How to Get SEO Buy-In In Larger Organizations.
  • [00:30] Eric's experiences being undervalued as an SEO.
  • [01:50] Looking to your competition and showing what is being done currently.
  • [03:04] Keeping the ROI in mind and demonstrating this to your leaders.
  • [04:52] Making the most of a small or non-existent SEO budget. 
  • [06:07] Consistent and constant education; the communication of problems and solutions
  • [06:52] That’s it for today!
  • [07:03] Go to https://www.marketingschool.io for more resources!


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Published 2023-02-16

The Best Way to Engineer Word of Mouth Marketing

10 min
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In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ideas that might get the cogs turning for you. Tune in to hear about viral content, freemium models, and more!

TIME-STAMPED SHOW NOTES:

  • [00:22] Today’s topic: The Best Way to Engineer Word of Mouth Marketing.
  • [00:30] What is word-of-mouth marketing and why is it important?
  • [01:32] Standing out and becoming indispensable.
  • [02:26] Weighing the usefulness of referral programs.
  • [03:15] Basing your offer on price, and creating a free version.
  • [05:39] Using viral content as a means to build hype and promote your offers.
  • [08:01] That’s it!
  • [08:06] Go to https://www.marketingschool.io for more resources!


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Published 2023-02-15

Personal & Professional Habits That Will Make You A High Performing Marketer

11 min
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In episode #2370, we share personal and professional habits that will make you a high-performing marketer. From networking and team building to daily habits and staying organized, these pointers are bound to give you the edge over many others out there, so tune in to hear our suggestions!

TIME-STAMPED SHOW NOTES:

  • [00:21] Today’s topic: Personal & Professional Habits That Will Make You A High-Performing Marketer.
  • [00:51] The power of a healthy reading habit and experimentation.
  • [02:31] Getting the right information and developing your filter.
  • [03:51] Why organization and specialization go hand-in-hand with high performance.
  • [05:08] Looking at examples of great marketing and understanding the components.
  • [06:34] Building the best team and network.
  • [07:42] Healthy daily rituals; meditations, exercise, and diet.
  • [08:42] That’s it for this episode!
  • [09:11] Go to https://www.marketingschool.io for more resources!


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Published 2023-02-14

Meta and Google No Longer Have Majority of the Advertising Market Share

6 min
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In episode #2369, we talk about the fact that Meta and Google no longer have the majority of the advertising market share! This is a big deal in some respects but also has not impacted these giants' revenue substantially so far. Tune in to hear about what could happen in the near future and a few more thoughts on the pros and cons of monopolies.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Meta and Google No Longer Have Majority of the Advertising Market Share.
  • [00:29] High-level statistics relating to Google and Meta.
  • [00:51] Why the decrease in market share is not reflective of their revenue?
  • [01:23] The predicted growth of digital advertising.
  • [02:21] New options for advertising across the digital landscape.
  • [04:05] Avoiding complacency and the benefits of competition.
  • [04:31] That’s it for today!
  • [04:38] Go to https://www.marketingschool.io for more resources!


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Published 2023-02-13

Bing Is Adding ChatGPT - Is Google Doomed?

8 min
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In episode #2368, we ask what the effects of Bing adding ChatGPT will be on Google's survival. With the huge advent of ChatGPT and the shaking up of the search engine landscape, the ripples of Microsoft's actions are still to be seen. With that being said, we still believe Google holds a lot of power, tune in to hear our thoughts on what might happen! 

TIME-STAMPED SHOW NOTES:

  • [00:21] Today’s topic: Bing Is Adding ChatGPT - Is Google Doomed?
  • [00:30] The recent reports about Microsoft, Bing, and OpenAI.
  • [01:00] Estimates of index sizes and user numbers for Google and Bing.
  • [02:41] The power of good data for improving AI responses.
  • [03:26] Predictions for what the future of AI chatbots might look like.
  • [04:38] Why being the first market does not always spell a victory.
  • [05:32] What Google's monopoly has enabled them to do. 
  • [05:56] The tendency for the biggest tech companies to downplay their monopoly of the market.
  • [06:40] That’s it for today!
  • [06:43] Go to https://www.marketingschool.io for more resources!


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Published 2023-02-12

What's The ROI of Speaking at Events?

8 min
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In episode #2367, we discuss the ROI of speaking at events. Earned speaking engagements are huge lead generators and can help you grow your social media following, boost your blog traffic, and even enhance your Google ranking. Tuning in, you’ll also find out how speaking at the right events and meeting the right people can help you create long-term partnerships, why we don’t believe you should charge to speak at an event, the short-form video content opportunities that come from speaking, and more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What's The ROI of Speaking at Events?
  • [00:48] How speaking engagements have generated ROI for Neil over the years.
  • [01:32] The benefits of going to the right events and meeting with the right people.
  • [02:28] Why charging for speaking engagements is a mistake.
  • [03:21] Viewing speaking engagements as a way to build your personal brand.
  • [03:28] The “serendipitous touch points” that come from speaking at events.
  • [03:45] How speaking increases your client's lifetime value and builds new relationships.
  • [04:45] The short-form video content you gain from speaking events.
  • [05:23] Advice for speaking at an event: make sure you’re selling!
  • [06:17] That’s it for today! Don’t forget to rate, review and subscribe!
  • [06:22] Go to https://marketingschool.io/live to learn more!


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Published 2023-02-11

Google's New Experience Algorithm

8 min
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In episode #2366, we talk about Google’s latest experience algorithm update. If you’ve heard of the Google E-A-T algorithm before, you know that it stands for expertise, authority, and trust. Now, Google is upgrading the concept of E-A-T with an additional ‘E’ for the experience. Tune in to find out what this means, why good content and quality links are still the most important factors, and how you can showcase your experience to create better content!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Google's New Experience Algorithm.
  • [00:25] A look at Google’s E-A-T algorithm and the addition of an extra E for the experience.
  • [01:02] How showcasing your experience can make your content better!
  • [02:27] Two most important factors: good content and high-quality links.
  • [03:15] Why you should not obsess over small things like ranking and content ratio.
  • [04:47] Insight into the metrics that Google uses to improve its algorithms.
  • [05:50] That’s it for today! Don’t forget to rate, review and subscribe!
  • [05:55] Go to https://marketingschool.io/live to learn more!


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Published 2023-02-10

Lessons Learned From 7 Years of Podcasting

12 min
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In episode #2365, Eric and Neil discuss lessons learned from seven years of podcasting. Listen in as we reflect on our very first episode in 2016, the mistakes we have made along the way, and our advice to help you expand your reach, grow your audience, and monetize your podcast, plus so much more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Lessons Learned From 7 Years of Podcasting.
  • [00:25] Looking back on the first episode of this podcast, recorded in Vegas in 2016.
  • [01:36] The value of doing podcast trades early on.
  • [03:00] How short-form video content can expand your reach.
  • [03:50] Why we caution against podcast topics that are too niche.
  • [04:05] Why it’s easier to get more listens on episodes with guests.
  • [05:02] How you can monetize your podcast audience.
  • [05:21] Short sales cycles versus the high lifetime value of podcast clients.
  • [06:42] What we’ve learned about the length of our podcast episodes. 
  • [07:46] Why ratings and reviews are so valuable!
  • [08:59] The value of consistency, fostering a sense of community, and more.
  • [10:04] That’s it for today! Don’t forget to rate, review and subscribe!
  • [10:09] Go to https://marketingschool.io/live to learn more!


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Published 2023-02-09

Marketing Through the Recession: Lessons Learned and Best Practices

9 min
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In episode #2364, we are talking about marketing through the recession, lessons learned, and best practices. This was one of our ChatGPT prompts (which you can learn more about in episode #2362), and as you’ll see from the content of today’s episode, ‘Investing Through the Recession’ might have been a better title! Tune in for the biggest lessons we learned as we navigated our businesses through the pandemic, tips for boosting your IRR (internal rate of return), and so much more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Marketing Through the Recession: Lessons Learned and Best Practices.
  • [00:40] Lessons learned about making your business recession-proof.
  • [01:48] What it means to have “dry powder” to pour into your business when times are tough.
  • [02:55] How to double down on your business by selling off what you don’t need.
  • [03:14] Tips for improving your internal rate of return.
  • [03:55] Our experience of diversifying our investments with real estate.
  • [05:34] How to be fearful when others are greedy and greedy when others are fearful.
  • [06:15] Why we believe you should sit and wait for opportunities (if you can afford to do so). 
  • [06:35] Diversifying your marketing, doubling down on what works, and watching your costs.
  • [07:22] That’s it for today! Don’t forget to rate, review and subscribe!
  • [07:32] Go to https://marketingschool.io/live to learn more!


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Published 2023-02-08

How Immutable Plans To Build a $1T Business

34 min
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In this special episode of Marketing School, we are very happy to welcome Robbie Ferguson, the Co-Founder of the blockchain gaming company Immutable. Robbie joins us to talk about the company, his vision for the world of digital assets, and how he and his team are going about building a market-leading company. Robbie sheds some light on his history with gaming, his favorite thinkers and books, and where he sees the evolution of the blockchain heading. We also touch on the company culture at Immutable, the focus on making good hires, and a little about their current marketing strategy. So if you want to hear about all of this and much more, be sure to join us!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Immutable Plans To Build a $1T Business.
  • [00:48] The quickest and simplest description of Immutable and what they do.
  • [02:18] Robbie talks about his gaming background and favorite games growing up. 
  • [06:59] Thoughts on the current size and potential growth of the gaming industry.
  • [09:04] Marketing and partnerships at Immutable.
  • [11:50] Immutable's recruiting strategy and what they offer developers.
  • [14:45] The growth trajectory at the company and the priority on high-quality games. 
  • [18:34] Scaling from the leader's perspective; Robbie talks about the importance of hiring.
  • [20:43] Previous businesses that Robbie and his brother have run.
  • [23:03] Robbie talks about the future of Web3 and the elements that Robbie is most excited about.
  • [25:34] Immutable's stance on mergers and acquisitions. 
  • [26:30] The efficacy of sponsorships within a strong marketing strategy.
  • [27:38] Robbie's main sources of learning, favorite books, and his podcast and reading habits.
  • [28:33] Thoughts on healthier practices for running a business.
  • [29:45] The recruiting process that Robbie has used to grow an amazing team.
  • [31:02] How to find Robbie and Immutable online.
  • [31:20] Go to https://www.marketingschool.io for more resources!


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Published 2023-02-07

What to Look For in a CMO

11 min
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In episode #2363, we talk about what to look for in a Chief Marketing Officer (CMO). If you’ve ever found yourself on an executive hiring committee, you’ll know that finding the right CMO takes a lot of work. While experience and education are obviously important, there are a number of other factors that come into play too. Tune in to find out why you should hire someone who “fills in the gaps” rather than someone who does what you already do better, the importance of really getting to grips with your desired outcomes, and so much more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What to Look For in a CMO.
  • [00:24] What a CMO is and why you might need one.
  • [01:00] Why Neil looks for “gaps" when hiring a VP of marketing or a CMO.
  • [03:29] Why it’s redundant to hire a CMO that does what you already do well.
  • [03:49] The importance of understanding the outcomes you want.
  • [04:58] How you can benefit from sending a potential CMO a written prompt.
  • [06:07] An example that illustrates what can go wrong when you don’t hire the right CMO!
  • [09:08] Why we believe it’s helpful to pay a prospective CMO to do a test project. 
  • [09:32] That’s it for today! Don’t forget to rate, review and subscribe!
  • [09:35] Go to https://marketingschool.io/live to learn more!


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Published 2023-02-06

What We Learned From Using ChatGPT to Create Podcast Titles

6 min
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In episode #2362, we discuss what we learned from using ChatGPT to create podcast titles. ChatGPT is a chatbot that was launched by OpenAI in November 2022 and, for our last few episodes, we have used it to shorten the time it takes for us to come up with podcast titles. Join us as we share some context on this and other AI tools, outline some pros and cons of using them, and explore how you can leverage these tools and maintain your content standards!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What We Learned From Using ChatGPT to Create Podcast Titles.
  • [00:43] Why the quality of the ChatGPT-generated titles doesn’t quite meet our standards?
  • [01:54] ChatGPT is the “last mile” when it comes to generating ideas or topics.
  • [02:25] Some examples of the “lazy” headlines we got from ChatGPT.
  • [02:59] The value of experience (which AI tools cannot offer).
  • [03:54] How to leverage AI tools for hooks and generate clicks.
  • [04:40] That’s it for today! Don’t forget to rate, review and subscribe!
  • [04:45] Go to https://marketingschool.io/live to learn more!


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Published 2023-02-05

Should You Hire A Coach? Real Talk.

10 min
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In episode #2361, Neil and Eric take a candid look at whether you should hire a coach. The online world is filled with tons of content that can provide you with the information you need to elevate your business for free. Conversely, coaches charge high-dollar amounts for the information you very likely already know. In our conversation, Neil shares his skepticism of coaches before Eric provides examples of coaches who provide exceptional value and why. To discover whether hiring a coach is the right step for you, be sure to tune in today! 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Should You Hire A Coach? Real Talk.
  • [00:25] Neil and Eric's conflicting opinions on whether you should hire a coach.
  • [01:29] Why Neil often feels skepticism over the claims that coaches make.
  • [03:18] What Eric has learned from coaches he’s worked with in the past.
  • [03:56] How to identify when coaches are providing you with value and when they aren’t.
  • [05:35] Understanding what information is available online for free, and when you can benefit from the expertise of a coach or therapist.
  • [06:23] Why a good coach knows how to ask the right questions.
  • [06:54] How creators like Alex Hormozi are taking a community-based approach to coach by providing immense value for free. 
  • [08:31] That’s it for today! Let us know what you think of the last few episodes when you review this podcast!
  • [08:48] Go to https://www.marketingschool.io to learn more!


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Published 2023-02-04

How to Launch Products Like Apple.

9 min
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In episode #2360, Neil and Eric share their thoughts on how to launch products the way Apple does. Apple has mastered the art of creating hype around its launches, but it would never be able to sustain that anticipation if it wasn’t for the high quality of its products. Tune in to learn how they use value to ensure customer retention, their best tactics for generating hype, and how you can apply these lessons to your business!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Launch Products Like Apple.
  • [00:23] Apple’s skillful use of storytelling.
  • [01:02] The high quality of Apple products and the anticipation around their launches.
  • [01:59] How Apple uses media outlets to generate hype for their launches.
  • [02:46] Why Apple’s beauty and simplicity are key to its appeal.
  • [04:12] How Apple uses retention marketing to great success.
  • [04:40] Five things that Apple does to elevate its product launches.
  • [07:03] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.
  • [07:09] Go to https://www.marketingschool.io to learn more!


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Published 2023-02-03

The Power of Storytelling in Marketing: Tips and Techniques.

10 min
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In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best ways to capture people’s attention. Tune in as we discuss the requirements of a good story, the importance of being relatable, and the most important lessons we’ve learned from top storytelling professionals!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Power of Storytelling in Marketing: Tips and Techniques.
  • [00:28] Why good storytelling is essential for successful marketing.
  • [01:31] How effective storytelling utilizes conflict and suspense.
  • [02:03] Why relatability is so important in storytelling.
  • [03:22] An overview of the Dan Harmon Story Circle.
  • [04:47] How The Lion King masterfully conveys the hero’s journey.
  • [06:55] Identifying the most important moments when telling a story.
  • [07:53] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.
  • [08:02] Go to https://www.marketingschool.io to learn more!


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Published 2023-02-02

Marketing Jobs That Will Be Replaced By AI

9 min
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In episode #2358, Neil and Eric explore which marketing jobs will be replaced by AI in 2023. We’ve seen a lot of advancements in AI over the past year, but what will its real-world impact be on marketing jobs? We take a closer look at some of the most useful tools out there, how best to use them, and why the majority of AI tools still need human facilitation, oversight, and editing (for the most part). 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Marketing Jobs That Will Be Replaced By AI.
  • [00:30] How AI will decrease job opportunities in some sectors and increase them in others.
  • [01:12] Why you will still need people to work on the creative elements of advertising.
  • [01:40] The role of AI in content creation and ideation, and why you still need to edit it thoroughly.
  • [03:10] Why AI still needs human-generated content for its data.
  • [04:46] How AI will impact live chat and sales.
  • [06:29] Why multimedia content will become easier to create and the impact this will have.
  • [07:29] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February!
  • [07:37] Go to https://www.marketingschool.io to learn more!


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Published 2023-02-01

How To Fix Your Marketing Funnel

9 min
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In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your marketing funnel needs to be improved. The trick is knowing how to improve them. In our conversation, we examine some of the best tools for collecting both quantitative and qualitative information, and how to use customer feedback to take your marketing funnel to the next level. To get started on fixing your funnel, be sure to tune in for this episode!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Fix Your Marketing Funnel.
  • [00:42] An overview of marketing funnels and how they work.
  • [01:22] What Google Analytics can teach you about where your funnel needs to be improved.
  • [02:43] How marketing funnels work on platforms like YouTube.
  • [03:08] Examples of how to conduct AB tests on YouTube.
  • [04:49] Why getting feedback from your customers is essential for improving your marketing funnel.
  • [06:50] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from the 12th to the 14th of February!
  • [07:15] Go to https://www.marketingschool.io to learn more!


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Published 2023-01-31

The Importance of Customer Experience in Modern Marketing

8 min
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In episode #2356, Neil and Eric discuss the importance of customer experience in modern marketing. As a business, it can be easy to focus almost exclusively on growth. Unfortunately, this often results in other areas, like customer experience, being neglected. Tune in as we unpack how to strike the balance between acquisition and retention, and how marketing can be used to optimize customer experience!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Importance of Customer Experience in Modern Marketing.
  • [00:28] An overview of the elements that influence customer experience.
  • [00:52] Why you can’t have growth without ensuring customer retention.
  • [01:59] The importance of optimizing according to your customer’s needs.
  • [03:08] How experimentation can help you level up your customer experience.
  • [04:58] Why the aim of your experiments should be to delight your customers.
  • [05:11] How to get qualitative feedback from your users.
  • [06:16] Examples of how we are using feedback to improve our products.
  • [06:36] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.
  • [06:58] Go to https://www.marketingschool.io to learn more!


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Published 2023-01-30

2023 Marketing Predictions

8 min
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In episode #2355, Neil and Eric talk about their 2023 marketing predictions. From short-form videos to AI assistance to the hiring market and lots more, tune in today to hear what you can expect from the marketing world in the coming year! 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 2023 Marketing Predictions.
  • [00:44] Why we expect to see more M&A activity in 2023 and how this relates to marketing.
  • [01:27] Our thoughts on how short-form videos are going to fare in 2023.
  • [02:21] How we think 2023 is looking in terms of AI assistance.
  • [03:24] How we expect people to approach content in 2023.
  • [03:49] Our thoughts on how the hiring market is going to change this year.
  • [04:25] Predictions about podcasts in 2023.
  • [05:06] Why do we believe more companies are going to take control of their marketing in 2023? 
  • [03:20] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:24] Go to https://marketingschool.io/live to learn more!


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Published 2023-01-29

Maximizing Your Sales with Chatbots and Artificial Intelligence

6 min
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In episode #2354, Neil and Eric discuss maximizing your sales with chatbots and artificial intelligence. OpenAI (the founders of ChatGPT), are changing the face of artificial intelligence; tune in today to hear how you can use their developments to your advantage! 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Maximizing Your Sales with Chatbots and Artificial Intelligence.
  • [00:33] The power of chatbots.
  • [01:15] Some of the main issues relating to chatbots.
  • [01:35] How OpenAI is changing the artificial intelligence space. 
  • [02:23] The benefits of using a chatbot.
  • [03:35] Predictions for the future of chatbots.
  • [03:20] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:24] Go to https://marketingschool.io/live to learn more!


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Published 2023-01-28

5 Practical Ways To Use ChatGPT For Marketing

6 min
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In episode #2353, Neil and Eric talk about 5 practical ways to use ChatGPT for marketing. From writing social media posts to acting as a live chat assistant, ChatGPT is a cut above any other available chat models because of its high level of adaptability. Tune in today to hear how ChatGPT can benefit your business! 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 5 Practical Ways To Use ChatGPT For Marketing.
  • [00:35] An example of how we use ChatGPT.
  • [01:03] How ChatGPT can act as a live chat assistant. 
  • [01:13] What makes the ChatGPT technology more advanced than other chat models? 
  • [01:55] How ChatGPT can help you with your social media posts. 
  • [02:31] Benefits of using ChatGPT for thank you notes and comment replies. 
  • [03:36] How ChatGPT can help you with script writing. 
  • [03:54] How much OpenAI is spending daily to run ChatGPT?
  • [03:20] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:24] Go to https://marketingschool.io/live to learn more!


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Published 2023-01-27

Mastering Influencer Marketing: Tips and Tactics

6 min
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In episode #2352, the focus is on tips and tactics for mastering influencer marketing. Neil and Eric discuss the do’s and don’ts of influencer marketing and share some valuable tools that you can use to measure engagement. Tune in today to hear it all! 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Mastering Influencer Marketing: Tips and Tactics.
  • [00:37] Why engagement levels are much more important than follower count when it comes to influencer marketing.
  • [00:46] Reasons why you should avoid using influencers who have a very broad follower base. 
  • [01:09] What an influencer should be posting about your product or service?
  • [01:52] The benefits of rotating through a wide range of different influencers. 
  • [02:16] A story that highlights the importance of timing. 
  • [02:56] Valuable tools for measuring engagement.
  • [03:25] Why do you need to learn to negotiate in order to make a success of influencer marketing? 
  • [03:20] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:24] Go to https://marketingschool.io/live to learn more!


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Published 2023-01-26

How To Get More Newsletter Subscribers In 2023

7 min
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In episode #2351, you’ll hear top tips for how to get more newsletter subscribers in 2023. If you think that email is dead, think again because email marketing is one of the most effective ways to grow your business. Tune in today to hear Neil and Eric’s thoughts on why you should create a Substack for your newsletter, the value in doing exit pop-ups, and more! 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Get More Newsletter Subscribers In 2023.
  • [00:26] Why you should care about email marketing.
  • [02:13] Why we recommend creating a Substack for your newsletter. 
  • [02:53] The benefits of only allowing subscribers to access some of your premium content.
  • [03:32] Examples of what the creation of a better offer can look like.
  • [04:05] Value that lies in doing exit pop-ups.
  • [04:37] Why doing trades is helpful in acquiring more newsletter subscribers. 
  • [03:20] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:24] Go to https://marketingschool.io/live to learn more!


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Published 2023-01-25

5 Evergreen SEO Tactics That Just Work

5 min
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In episode #2350, Neil and Eric delve into 5 evergreen SEO tactics that just work! If you want to improve your SEO rankings, this episode covers 5 tactics (plus a bonus one right at the end) that will help you. From focusing on internal links to content pruning, tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 5 Evergreen SEO Tactics That Just Work.
  • [00:32] The two most important SEO factors: are good content and links.
  • [01:07] Why keeping your content up to date will help your SEO rankings. 
  • [01:32] The importance of internal links (as well as external ones). 
  • [02:16] Exploring the concept of content pruning (and a case study that demonstrates its efficacy). 
  • [03:02] Value in focusing on trends, statistics, and alternatives.
  • [03:36] The 6th bonus SEO tactic: translation.  
  • [03:20] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:24] Go to https://marketingschool.io/live to learn more!


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Published 2023-01-24

The Future of SEO: Predictions and Trends for 2023

7 min
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In episode #2349, Neil and Eric discuss the future of SEO, including their predicted trends for 2023. The past year saw major advances in AI technology, and the release of new platforms like ChatGPT can tell us a lot about how these tools will be used going forward. Tune in as we discuss what we expect to see from AI content creation in 2023, why quality content will always be essential to SEO, and much more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Future of SEO: Predictions and Trends for 2023
  • [00:49] How the role of links will change when it comes to search results.
  • [00:49] Why we expect Google to release its own version of ChatGPT this year.
  • [01:25] Examples of how we expect content to become shorter.
  • [02:08] Why good content will always be essential to successful SEO.
  • [03:16] What we expect to see from AI content creation going forward.
  • [05:14] That’s it for today! Don't forget to rate, review and subscribe to the show!
  • [03:24] Go to https://www.marketingschool.io to learn more!


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Published 2023-01-23

How to Create a Winning Content Marketing Strategy in 2023

7 min
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In episode #2348, Neil and Eric discuss how to create a winning content marketing strategy in 2023. When it comes to content marketing, it’s unlikely that one single strategy will serve you well indefinitely. That is why experimentation is so important. Tune in to find out which trends are doing well in 2023 and what our plans are for the coming year!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Create a Winning Content Marketing Strategy in 2023.
  • [00:35] Why experimentation is the key to creating a successful content strategy.
  • [01:17] How to integrate current trends into your content.
  • [02:08] The value of collaborating with other influencers.
  • [04:12] Examples of how platforms favor certain types of content.
  • [05:19] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami, from 12-14 February!
  • [05:28] Go to https://www.marketingschool.io to learn more!


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Published 2023-01-22

How to Get 50% Email Marketing Open Rates

6 min
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In episode #2347, Neil and Eric share their insights on how to get 50% email marketing open rates. There are a ton of factors that can affect your open rates, but if you don’t have quality content, chances are, no one will want to read them anyway. To learn more about how to create intriguing headlines and substantive content, along with technical tips on how to optimize your open rates, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Get 50% Email Marketing Open Rates.
  • [01:00] How the quality of your emails affects your open rates.
  • [01:17] The argument behind not sending too many emails.
  • [01:25] How to prevent your emails from ending up in users’ spam folders.
  • [02:17] What you can do to create intrigue with your headers and content.
  • [03:52] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February!
  • [04:02] Go to https://www.marketingschool.io to learn more!


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