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Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242
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Published 2023-04-30

How AutoGPTs Will Change Business & Marketing

8 min
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In episode #2440, we discuss the ways in which AutoGPTs are going to change business and marketing forever. AutoGPTs differ from ChatGPT in that they don’t require human assistance to function optimally, thus saving time and increasing efficiency. Today, we share some examples of AutoGPTs and their capabilities and explain how they can be used to aid those in marketing roles. Tune in to hear how AutoGPTs are rapidly changing the business landscape and how they’re predicted to be regulated, going forward. 

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How AutoGPTs are going to change business and marketing forever.
  • [00:05] A recap of the previous episode.
  • [00:13] What ChatGPT is and the humanitarian assistance required for it to function optimally.
  • [00:50] What AutoGPTs are; how they differ from ChatGPT.
  • [01:12] How AutoGPTs increase efficiency.
  • [01:53] Examples of AutoGPTs and their capabilities.
  • [03:27] The risk of bad actors in the AI space.
  • [03:33] How business and marketing are going to change.
  • [04:37] How AutoGPTs can aid marketing professionals.
  • [04:51] The potential regulation of AI and AutoGPTs.
  • [06:26] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-04-29

Project Magi: Google's Making Big Changes to Search

10 min
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In episode #2439, we’re talking about Project Magi. Google is ushering in changes to its search engine to remain competitive as companies like Samsung threaten their reign. The increasing rate of innovation in the AI world calls for all of us to adapt, and Google is not exempt. Tune in to find out what changes they’re making going forward, what this means from a marketing perspective, and what employees need to do to ensure they’re not the “bottom third of performers” nuked by AI, as predicted by Jason Calacanis.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Project Magi: Google's Making Big Changes to Search.
  • [00:14] Why Google is making changes to its search engine.
  • [00:56] What Google’s short-term solution, Project Magi, is all about.
  • [01:54] The implications of Project Magi for paid ads and SEO.
  • [02:00] How it’s going to impact jobs across the board.
  • [03:17] The increasing rate of innovation in the AI world.
  • [04:05] The pros and cons of Project Magi, from a marketing perspective.
  • [05:30] Key takeaways regarding the new search paradigm.
  • [06:16] Who will have the advantage, going forward?
  • [06:40] Unpacking Jason Calacanis’ tweet about the impact of AI on jobs.
  • [08:01] The ‘adapt or die’ reality we’re living in.
  • [08:19] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-04-28

What You Can Learn From The Best Newsletter Businesses

10 min
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In episode #2438, we reflect on the marketing-related lessons we’ve learned from the best newsletter businesses out there. If you’re unsure of what newsletter businesses are and how they operate, you’ll find out here. We share our thoughts on what lends to a successful newsletter business and why we believe The Agora to be the best there is. Tune in for insight into their competitive greatness and discover the benefit of owning your own monetization vehicles.  

TIME-STAMPED SHOW NOTES:

  • [00:21] Today’s topic: What you can learn from the best newsletter businesses.
  • [00:25] Examples of good newsletter businesses.
  • [00:50] Why we consider The Agora to be the best newsletter business out there.
  • [02:42] What lends to a successful newsletter business?
  • [04:21] The biggest marketing lessons we learned from the newsletter business.
  • [05:47] What a tripwire is and how it works.
  • [06:10] The Agora’s competitive greatness.
  • [07:38] A story demonstrating the benefit of owning your own monetization vehicles.
  • [08:00] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-04-27

How to Build an Organization of Top-Performing Marketers

10 min
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In episode #2437, we’re tackling the topic of building a team of top-performing marketers. We discuss what it means to be a top marketing performer and the qualities these people share, as well as the challenge of retaining high performers. Tune in for the steps to building an organization of top-performing marketers and find out how to keep these A-players on your side.

TIME-STAMPED SHOW NOTES:

  • [00:21] Today’s topic: How to build an organization of top marketing performers.
  • [00:26] What it means to be a top marketing performer.
  • [01:07] An example of top performance in action. 
  • [01:31] Quality score versus revenue.
  • [02:26] Three principal qualities of a top-performing marketer.
  • [03:50] Steps to building an organization of top-performing marketers.
  • [06:41] The challenge of retaining high performers.
  • [06:59] A brief summary of how to build an organization of top-performing marketers.
  • [07:36] The importance of checking in regularly with the high performers on your team.
  • [08:19] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-04-26

Jack in the Box & Mint Mobile Shake Things Up

6 min
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In episode #2436, we discuss the unlikely collaboration between mobile coverage company Mint Mobile and fast food chain, Jack in the Box. Both companies are targeting the same demographic and by some stroke of marketing ingenuity, they recognized this and decided to band together. Tune in for details of this unexpected collab and find out how it may prove to be mutually beneficial in the long run.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Mint Mobile and Jack in the Box collab.
  • [00:27] Details of the unexpected collab.
  • [01:26] The scale of Jack in the Box in the US.
  • [02:55] Why the collab is a smart move for Mint Mobile.
  • [03:36] Marketing goals outside of revenue.
  • [04:18] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-04-25

Does Ad Quality Score Still Matter in 2023?

8 min
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In episode #2435, Neil and Eric ask whether ad quality scores still matter in 2023. There are a range of factors that can contribute to how well you do on your ad quality score, like your click-through rate and how well people respond to your page. Tune in to learn about the benefits of having a higher ad quality score, how you can improve yours, and why your ad quality score still matters in 2023!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Does Ad Quality Score Still Matter in 2023?
  • [00:25] A rundown of what your ad quality score is and the factors that contribute to it.
  • [00:51] The benefits of having a higher ad quality score.
  • [01:12] The biggest mistakes people make when it comes to improving their ad quality score.
  • [03:00] Advice on how to improve and optimize your ad quality score.
  • [05:25] Why marketing is about driving revenue and bringing people to the point of sale.
  • [05:57] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-04-24

Biz Lessons Behind Instagram Making $660M on Blue Checkmarks

7 min
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In episode #2434, Neil and Eric talk about the business lessons behind Instagram making $660M on blue checkmarks. Tuning in you’ll hear all the details of Instagram's decision to charge for blue checkmarks and the record profits they are making virtually overnight. Today’s conversation also delves into predictions for this trend — like how it might play out in other social media brands owned by Meta — before covering the business lessons we should all be learning from this news story!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Biz Lessons Behind Instagram Making $660M on Blue Checkmarks.
  • [00:34] A rundown of the Instagram blue checkmark news story.
  • [01:14] The differences between Instagram and Twitter.
  • [02:18] Why charging for a blue checkmark is likely to undermine its prestige and credibility.
  • [03:18] Our predictions for how the economy around badges and checkmarks will evolve on Instagram and related platforms like Whatsapp and Facebook.
  • [04:07] The business lessons we can all learn from this development at Instagram. 
  • [05:27] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-04-23

Practical ChatGPT Use Cases for Businesses

9 min
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In episode #2433, Neil and Eric talk about practical ChatGPT use cases for businesses. There are tons of ways to use ChatGPT, many of which we are still discovering. Tuning in you’ll hear an overview of ChatGPT’s best functions and how you can combine ChatGPT with other AI tools to accomplish even more. Find out how to use ChatGPT to analyze content, draw up legal documents, and increase your retention rates — all while saving yourself time and money in the process!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Practical ChatGPT Use Cases for Businesses.
  • [00:33] What ChatGPT can teach you about trending headlines.
  • [01:29] Use ChatGPT to write contracts, draw up legal documents, and summarize content.
  • [04:08] The cost savings of using ChatGPT as a translation tool.
  • [04:56] Find out how personalized notes can help you increase your retention rates and which tools to use.
  • [05:38] Recommendations on which AI tools to use for podcasting.
  • [06:18] Using AI tools to get more out of your client calls. 
  • [07:15] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-04-22

How to Use Meme Marketing to Grow Faster

9 min
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In episode #2432, Neil and Eric talk about how to use meme marketing to grow faster. Posting hilarious memes is an excellent way to grow your audience quickly — just be sure to keep it relevant to your industry. After all, you don’t want to run the risk of attracting too many followers that aren’t interested in engaging with your normal content. Today’s conversation takes a look at some of the most successful meme marketers, their strategies, and what most people are doing wrong. Tune in to learn how to integrate meme marketing, leverage pop culture, and expand your reach!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Use Meme Marketing to Grow Faster.
  • [00:25] An overview of meme marketing and how it works.
  • [01:53] How the LinkedIn page, Marketing Millennials, leveraged meme marketing to build an entire business.
  • [03:27] The key to growing faster using memes — and what most people do wrong.
  • [04:41] Why Elon Musk calls himself a meme dealer.
  • [05:54] The importance of keeping memes relevant to your industry.
  • [06:28] How to find the best memes to increase your reach. 
  • [07:05] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-04-21

Twitter’s Algo Has Been Open Sourced

8 min
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In episode #2431, we discuss our discoveries about Twitter’s algorithm, what with it having been open-sourced. We argue the pros and cons of releasing source code and what the Twitter algo revelations mean from a marketing standpoint. Tune in for insight into how Twitter works and find out why we champion transparency.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Twitter’s algorithm has been open-sourced and the marketing implications.
  • [00:32] The pros and cons of releasing source code.
  • [02:33] What has been revealed about Twitter’s algorithm and what this means from a marketing perspective?
  • [05:45] The rate at which a tweet’s relevancy decreases over time.
  • [05:59] The value of transparency.
  • [06:11] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-04-20

Lessons Learned From A Private YouTube Creator's Event

8 min
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In episode #2430, we discuss the lessons learned from a recent event hosted by YouTube creator, Kong Pham. We begin with a quick recap of the event before delving into the specifics of spectacle content versus relationship-building content, the value of creator communities, and more. Tune in to find out why it’s often a good idea for creators to pair up with operators, why it’s important to find the funnel that works for you, and how to overcome the hamster wheel dilemma!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Lessons learned from a private YouTuber creator’s event.
  • [00:48] A recap of the event.
  • [01:57] Spectacle content versus relationship-building content.
  • [03:49] The value of creator communities.
  • [04:21] The business knowledge so many creators are lacking. 
  • [05:10] Why it’s important to find the funnel that works for you.
  • [06:12] The hamster wheel problem and how to overcome it.
  • [06:45] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-04-19

How to Deal With Creator's Block

7 min
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In episode #2429, we share tips for overcoming creator’s block. Creator’s block is much like writer’s block, but there are tools at your disposal! Today, we share some idea-generation strategies from team incentives to analyzing your analytics. Tune in to find out how to get the most out of ChatGPT and how talking to other creators can unlock your creativity.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to overcome creator’s block.
  • [00:44] Tips for stimulating ideas.
  • [01:45] How to inspire your team to be creative.
  • [02:30] The way Hypefury aids the generation of ideas.
  • [03:09] How to get the most out of ChatGPT.
  • [04:06] The value of talking to other creators.
  • [05:10] Why you should look at your analytics.
  • [05:31] That’s it for today! Don’t forget to rate, review, and subscribe!
  • Go to https://www.marketingschool.io to learn more!
  • [05:36] Sign up for our Founders Mastermind, occurring 3-9 August.


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Published 2023-04-18

Short Vs Long-Form Podcast Episodes: Which Performs Better

10 min
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In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is producing content that is so good that people are always looking forward to the next installment — whether that’s an email or a podcast episode. Find out what we’ve learned from producing long and short-form podcast episodes, our recommended tools for getting accurate insight into your product, and how to strive for content that people can’t wait to interact with!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Short Vs Long Form Podcast Episodes: Which Performs Better?
  • [00:38] Why we started doing short-form podcast episodes back in 2016.
  • [01:08] How our new long-form episodes are performing versus the short ones.
  • [02:01] A breakdown of Apple data on our long and short-form podcast content.
  • [04:48] The value of high-quality content and how tools like Charitable can shed light on your retention rate.
  • [07:07] What we hope to see from our long-form episodes in the future. 
  • [08:16] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-04-17

The Shady Hack People Are Using to Get Crazy LinkedIn Growth

7 min
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In episode #2427, Neil and Eric talk about the shady hack people are using to get crazy LinkedIn growth. In our conversation, we take a closer look at the dodgy strategy people are using to dramatically boost their LinkedIn presence and what this teaches us about the platform itself. Tune in to learn exactly what this approach entails, and why it’s worth using legitimate methods to grow instead.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Shady Hack People Are Using to Get Crazy LinkedIn Growth.
  • [00:45] A breakdown of the controversial method people are using to get rapid LinkedIn growth.
  • [02:19] Some of the results you can expect to see with this method, and why it’s unlikely to last in the long run.
  • [03:02] What defines company pages on LinkedIn and why they aren’t being throttled?
  • [03:59] Legitimate ways to achieve the same growth in the long term.
  • [05:22] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-04-16

Budweiser's gamble, YouTube Shorts virality study, Twitter blocks Substack links, HBO Max rebrand, and why too much AI is bad for your marketing

30 min
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In this episode, Neil & Eric discuss this week's latest business & marketing news 

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Published 2023-04-15

Dubai Conference Q&A - Using Influencers To Grow Your Business & Scaling Your Digital Agency

20 min
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In this episode, Neil Patel and Eric Siu answer questions on digital marketing and business, during their Dubai conference.


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Published 2023-04-14

Marketing Trends, Growing The Podcast, Marketing Apps and Tips

7 min
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In this episode, Neil Patel and Eric Siu talk about marketing trends, growing the podcast, marketing Apps and tips.

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Published 2023-04-13

7 Unconventional Growth Hacks To 10x Your Growth

9 min
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In episode #2426, Neil and Eric talk about 7 unconventional growth hacks to 10x your growth. Tune in as we break down the newest and most effective methods for getting that extra growth spurt. Learn how to use partnerships to get the best ROI for participating at conferences, the highest-rated tools for growing your audience, how to get excellent engagement on LinkedIn, and much more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 7 Unconventional Growth Hacks To 10x Your Growth.
  • [00:26] A breakdown of what growth hacks are.
  • [00:36] Twitter tools for overcoming writer’s block and sharing on other platforms automatically.
  • [01:08] Why conferences are a great place to get business.
  • [02:00] Tools that will help you leverage AI for transcription and generating content.
  • [03:11] Getting great engagement on LinkedIn.
  • [04:06] Maximizing your audience growth with Retention.com.
  • [04:57] Our strategy for growing your reach by publishing a book and giving it away for free. 
  • [05:36] Lesson on click funnels from Russell Brunson. 
  • [07:32] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-04-12

Biggest Issues With A.I.

5 min
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In this episode, Neil Patel and Eric Siu share their insights on the major challenges associated with AI. Tune in!


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Published 2023-04-11

Stuck? Here's How To Unstuck Your Marketing

9 min
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In episode #2425, Neil and Eric talk about how to unstuck your marketing when you’re feeling stuck. It’s normal to feel stagnant in your marketing, and it’s something that happens to everyone at some point. If you’re currently in this space you can rest assured that there are tried and true methods for getting out of this rut. Tune in as we break down how to change up your current marketing methods and find refreshing new ways to stand out from the crowd!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Stuck? Here's How To Unstuck Your Marketing.
  • [00:27] Common reasons why you are feeling stuck in your marketing.
  • [00:56] Why being stuck is a normal part of marketing.
  • [01:15] The most impactful marketing strategies for getting unstuck and how to use the grid method.
  • [02:47] The AIDA model: Attention, Interest, Decision, and Action.
  • [03:04] Getting people’s attention in the current social media landscape and how to continue to refresh your hook.
  • [05:14] Why your offer matters and how to make one that is impossible to refuse.
  • [06:41] How we’ve changed up our content based on customer feedback. 
  • [07:12] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-04-10

7 Marketing Tools for Q2 2023

8 min
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In episode #2424, Neil and Eric talk about 7 marketing tools for Q2 2023. There are tons of trendy new AI tools on the market right now that serve a variety of functions. From Chat GPT’s ability to generate written content to the stunning images you can conjure on MidJourney, the avenues available to us for creating content are undergoing a significant shift. Tune in to find out which ones we’re getting the most use out of and how we’re leveraging them for optimal results this quarter!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 7 Marketing Tools for Q2 2023.
  • [00:26] Learn how Riverside.fm will take your online recordings to the next level.
  • [01:10] Why we recommend Krisp for elevating your audio content.
  • [01:35] How DeScript will help you make your content more professional.
  • [02:08] Increase your social media output by leveraging MidJourney’s capacity for generating original visual content.
  • [03:20] Get more out of Chat GPT through integration with other apps, like Zapier.
  • [04:13] Use SocialPilot to manage your responses on social media.
  • [05:16] How we are leveraging Chartable for social media analytics. 
  • [06:14] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-04-09

How to Address Negative Reviews The Right Way

6 min
View

In episode #2423, Neil and Eric talk about how to address negative reviews the right way. Whether you’re getting negative reviews for a podcast, business, or service, it’s important to analyze them and figure out whether there are any persistent issues that you have the power to fix. Listen in as we discuss the biggest mistakes companies make when it comes to addressing criticism, what you can learn from negative reviews, and why these comments present you with an excellent opportunity to grow!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Address Negative Reviews The Right Way.
  • [00:25] Some context on why we’re unpacking this topic.
  • [00:55] How you can learn from negative reviews.
  • [01:34] The mistake most companies make when it comes to responding to reviews.
  • [02:18] How to find patterns in negative reviews and fix persistent issues.
  • [03:06] Understanding how receptive you and your team are to criticism.
  • [04:02] Why critical reviews are a great opportunity to grow.
  • [04:25] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-04-08

10x Marketing Experiments That We're Running Right Now

8 min
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In episode #2422, Neil and Eric talk about the 10x marketing experiments that they’re running right now. We break down how best to leverage various AI tools for content creation, analyzing data, and making well-informed marketing decisions. Tune in to learn more about how to figure out what’s working, what isn’t, and how to get a much higher ROI on your marketing efforts!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 10x Marketing Experiments That We're Running Right Now.
  • [00:30] How we are leveraging AI tools to create content and increase our output.
  • [01:57] The value of collaborating with other podcasts to expand your reach.
  • [02:49] Top reasons for using AI to interpret analytics and provide real-time insights.
  • [03:29] Find out how you can utilize and implement free community funnels.
  • [04:11] The best ways to partner with celebrities and influencers.
  • [05:45] How we are using Chat GPT to summarize the latest news and marketing developments.
  • [06:26] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-04-07

The MrBeast & Logan Paul Monetization Model to Emulate

7 min
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In episode #2421, we find out why MrBeast and Logan Paul have monetization models that are worth emulating. We examine how these YouTube stars built their wealth, why building your brand and audience first is highly effective, and how to use your brand to leverage business deals. We also take a look at how other influential personalities have followed the same monetization model as MrBeast and Logan Paul, plus more that you won’t want to miss!

TIME-STAMPED SHOW NOTES:

  • [00:22] Today’s topic: The MrBeast & Logan Paul Monetization Model to Emulate.
  • [00:29] Some background on MrBeast and Logan Paul.
  • [01:05] Why building an audience first works better for monetization.
  • [01:48] Building a great brand and then figuring out how to monetize it.
  • [02:52] Using your brand to leverage business deals.
  • [04:30] How Jake Paul also started by building his audience and brand first.
  • [05:09] That’s it for today! Don’t forget to rate, review, and subscribe!


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Published 2023-04-06

Marketing Intensity vs Strategy – What’s More Important?

7 min
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In episode #2420, we answer the question of whether marketing intensity is more important than strategy. We discuss the difference between strategy and tactics, why marketing intensity is more important than strategy, and why it’s better to focus on one or two strategies than have your energy split between many. Tune in for all this and more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Marketing Intensity vs Strategy – What’s More Important? 
  • [00:30] The difference between strategy and tactics.
  • [01:15] Why marketing intensity is more important than strategy.
  • [01:25] How you can benefit from focusing your energy on one or two strategies, not many.
  • [03:49] Reinforcing the importance of marketing intensity.
  • [05:42] That’s it for today! Don’t forget to rate, review, and subscribe!


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Published 2023-04-05

OpenAI Releases ChatGPT Plugins: BIG Implications for Marketing

7 min
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In episode #2419, we take a look at how the recent release of ChatGPT plugins could impact the very future of marketing. We define what plugins are (with examples of how companies use them), how the incredible work being done at OpenAI could change the marketing landscape, and how new AI technology makes marketing adjustments quick and easy, as well as why all roads lead to a marketing future of fully automated systems. Don’t miss this episode!

TIME-STAMPED SHOW NOTES:

  • [00:22] Today’s topic: OpenAI Releases ChatGPT Plugins: BIG Implications for Marketing [00:28] What plugins are and examples of how they’re used?
  • [02:06] The great work being done at OpenAI and what it means for the future of marketing.
  • [03:48] How new AI technology allows for quick and easy marketing adjustments to be made.
  • [04:50] Why the future of marketing could consist of fully automated systems. 
  • [05:18] That’s it for today! Don’t forget to rate, review, and subscribe!


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Published 2023-04-04

What Mint Mobile's $1.35B Acquisition Can Teach You About Marketing

8 min
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In episode #2418, we discuss using celebrities to endorse your company while honing in on Mint Mobile and their winning partnership with Ryan Reynolds. We explore some celebrity endorsement strategies that have been successful, why longer contracts work better, why founders should be willing to take pay cuts to fund celebrity partnerships, and the numbers you should be focusing on when giving celebrity equity in your company. Tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:21] Today’s topic: What Mint Mobile's $1.35B Acquisition Can Teach You About Marketing
  • [00:32] Background on Mint Mobile and Ryan Reynolds’ stake in the company.
  • [01:36] Why Mint Mobile’s celebrity endorsement strategy worked.
  • [02:33] Short-term versus long-term endorsements and why longer contracts work better. 
  • [04:17] Why founders should accept smaller profits to accommodate endorsements.
  • [04:59] What to focus on and what to ignore when giving celebrity equity in your company.
  • [06:02] That’s it for today! Don’t forget to rate, review, and subscribe!


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Published 2023-04-03

ChatGPT gets banned, The 110M impression LinkedIn page, OnlyFans funnels, Dharmesh Shah spends $10M+ on domains, David Sacks ChatGPT post (R2)

41 min
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In episode #2417, Neil Patel and Eric Siu talk about ChatGPT getting banned in Italy, Dharmesh Shah, OnlyFans funnel, and more. Tune in and make sure not to miss this episode!

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Published 2023-04-02

The Fastest and Easiest Way To Increase Your Open Rate

8 min
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In episode #2416, we share the fastest and easiest way to increase your open rate. From prioritizing new content, creating anticipation, and the power of first impressions, these ideas are bound to help you boost your numbers. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

  • [00:21] Today’s topic: The Fastest and Easiest Way To Increase Your Open Rate.
  • [00:37] Creating a great first impression, and the lasting impact this has.
  • [02:02] Why new content is the most powerful tool for boosting your open rate!
  • [05:02] Ensuring that your readers look forward to your next email.
  • [06:05] That’s it! Don’t forget to rate, review, and subscribe!
  • Go to https://www.marketingschool.io to learn more!


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Published 2023-04-01

Are Newsletters Good Businesses?

8 min
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In episode #2415, we discuss whether newsletters are good businesses. Newsletters can be a great way to build an audience, as well as something you can charge subscribers for, but are they the best use of your resources? Tune in to hear us unpack the pros and cons, and some examples of companies that have used newsletters very effectively.

TIME-STAMPED SHOW NOTES:

  • [00:21] Today’s topic: Are Newsletters Good Businesses?
  • [00:28] Examples of the most successful newsletters available currently.
  • [01:15] Revenue at Agora and the important idea that this underlines. 
  • [02:31] Why we have chosen to focus on the podcast for now.
  • [04:08] Exploring the ratio between subscribers and revenue.
  • [04:47] The argument for putting your efforts into a product or service.
  • [06:06] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-03-31

Should You Build Or Buy When It Comes To Talent?

9 min
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In episode #2414, we talk about whether you should build or buy when it comes to talent in your company. There are arguments to be made for both routes to growing your company and its teams, and here we explore the reasons you should consider each. Tune in to learn more about the kind of experience we look for, questions around acquisitions, and more.

TIME-STAMPED SHOW NOTES:

  • [00:21] Today’s topic: Should You Build Or Buy When It Comes To Talent?
  • [00:26] What it means to buy or build talent.
  • [01:06] The contrasting approaches Neil and Eric have employed in their businesses.
  • [01:59] Problems with buying a company and integrating existing teams.
  • [02:38] The philosophy of smarter hires and better interviews. 
  • [04:45] Risk and management for particular roles.
  • [05:38] The irreplaceable value of direct industry experience.
  • [06:31] Hiring according to promotion history and potential. 
  • [07:09] That’s it for today! Don’t forget to rate, review, and subscribe!
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Published 2023-03-30

How to Take Accountability for Your Marketing Screwups

10 min
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In episode #2413, we discuss how to take accountability for your marketing screwups. At the end of the day, it doesn’t matter what kind of marketing genius you are, you will screw up at some point. What matters is staying humble, being open to receiving feedback, and owning up to your mistakes. Join us as we offer examples of our biggest marketing screwups and how we took accountability for them. We also share some tips to help you prevent these kinds of mistakes from happening again, plus so much more! Tune in today.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Take Accountability for Your Marketing Screwups.
  • [00:35] Eric shares a story of a marketing screwup that “ruined everyone’s day.”
  • [02:25] The importance of being open to feedback when you make mistakes.
  • [02:40] A look at why Neil took accountability for a mistake that his team made.
  • [04:30] Putting systems and procedures in place to prevent mistakes from happening again.
  • [05:52] A live example that you can follow while you listen.
  • [07:41] That’s it for today! Don’t forget to rate, review, and subscribe!


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Published 2023-03-29

THIS Plus ChatGPT Will Turbocharge Your Marketing Results

7 min
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In episode #2412, we discuss how this plus ChatGPT will turbocharge your marketing results. When we say “this,” we’re referring to our process, which starts with recording the podcast you’re listening to and includes using ChatGPT to multiply our content for various platforms. Tuning in, you’ll learn how this decreases the time it takes to create a fully fleshed-out blog post by up to 80%, how you can replicate our process to help you do the same, and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: THIS Plus ChatGPT Will Turbocharge Your Marketing Results.
  • [00:28] An overview of our process, from recording the podcast to multiplying our content.
  • [01:40] How to use ChatGPT to get more mileage from your pillar pieces of content.
  • [01:52] Tips for using AI like ChatGPT to turbocharge your marketing results.
  • [02:40] Learn about ChatSpot, which combines the power of ChatGPT and HubSpot's CRM.
  • [03:17] What to watch out for and how to keep your data safe.
  • [04:52] That’s it for today! Don’t forget to rate, review, and subscribe!


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Published 2023-03-28

One Easy Way To Skyrocket Your Conversions

8 min
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In episode #2411, we talk about one easy way to skyrocket your conversions. We believe that conversion rate optimization (CRO) is one of the biggest leverage points in marketing, but it’s often overlooked as no more than a necessary evil. Today, Eric and Neil each share one simple hack that you can use to improve your conversion rate, so make sure not to miss this episode!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: One Easy Way To Skyrocket Your Conversions.
  • [01:24] Why Eric believes that your offer is a direct reflection of your conversion rate.
  • [02:47] Neil on why you should accept PayPal as a payment option.
  • [04:08] An example that illustrates why you need to re-test your CRO.
  • [05:40] The importance of staying on top of your offer.
  • [05:55] That’s it for today! Don’t forget to rate, review, and subscribe!


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Published 2023-03-27

Batching Content Can Actually Hurt You Sometimes (Here's Why)

6 min
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In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podcast, sometimes up to four or five weeks in advance. While this is a great time-saving strategy that can help you post more consistently and repurpose content across platforms, there are also a few downsides, including the ability to stay on top of trends as they happen. Join us as we outline some of the ways that content batching can hurt your brand and how you can adjust your process appropriately!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Batching Content Can Actually Hurt You Sometimes (Here's Why).
  • [00:43] Downsides to batching content, including being slow to respond to topical issues.
  • [01:25] How batching content ahead of time can prevent you from leveraging trends.
  • [02:11] The psychology behind why reaction videos perform so well.
  • [02:40] Adjust your batching process to make room for current events in your content.
  • [03:36] Exploring the relationship between trending topics and audience retention.
  • [03:50] Tips for batching your content appropriately (flexibility is key!)
  • [04:15] That’s it for today! Don’t forget to rate, review and subscribe!


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  • Chartable


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Published 2023-03-26

How YouTube And Spotify Are Changing The Podcast Game

7 min
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In episode #2409, Neil and Eric talk about how YouTube and Spotify are changing the podcast game. You might think that with five to 10 million podcasts in existence, the world of podcasts is saturated, but that couldn’t be further from the truth. In fact, now is the perfect time to get into the podcasting space; tune into this episode to hear why! 

TIME-STAMPED SHOW NOTES:

  • [00:21] Today’s topic: How YouTube And Spotify Are Changing The Podcast Game.
  • [00:27] The recent announcement made by Spotify impacts the discoverability of podcasts on the platform. 
  • [00:53] How YouTube is taking advantage of the podcast space. 
  • [01:03] Comparing the number of YouTube Music/Premium and Spotify subscribers. 
  • [02:01] The importance of having a video version of your podcast. 
  • [03:00] The number of podcasts that exist. 
  • [03:12] Figures that show how to podcast growth has been decreasing over the years. 
  • [03:42] Why Spotify is putting so much money into podcasting.
  • [04:31] Go out there and create a podcast! 
  • [04:48] Tools that you can use to repurpose your podcast content. 
  • [05:20] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-03-25

GPT-4 & Marketing, Balaji's Bet, My First Million collab, video podcasts & more (R1)

35 min
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Give us feedback on this new format in the rating section and include your e-mail for a chance to ask a question live on a Marketing School podcast!


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Published 2023-03-24

The Recipe For Success With Any Content

9 min
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In episode #2408, Neil and Eric give you the recipe for success with any content! With the wide variety of social media channels out there, it can feel overwhelming to create enough content for all of them. That’s why, in this episode, Eric and Neil share their advice for repurposing content, frameworks that you can use to assist you with repurposing, and the tools that you can use to ensure that your content resonates with your audience!

TIME-STAMPED SHOW NOTES:

  • [00:21] Today’s topic: The Recipe For Success With Any Content.
  • [00:36] Variation between social media channels. 
  • [01:01] The benefits of repurposing content (and an example of how to do this).
  • [02:10] Tools that will allow you to see how your Tweets are performing. 
  • [02:25] The importance of developing a hook for your content. 
  • [03:44] Why you don’t need to try and track every single piece of content you post. 
  • [04:16] Why we love Riverside. 
  • [05:01] Tools that will help you create content that resonates with your audience.
  • [06:40] Frameworks to use to repurpose content in an efficient, effective way. 
  • [07:24] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-03-23

How to Nail Your Public Speaking Performance

9 min
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In episode #2407, Neil and Eric delve into how to nail a public speaking performance. They are currently in the middle of the speaking season, having just returned from one conference and getting ready to attend another, so it’s a great time to have this conversation. Tune in today to hear their top tips and tricks on public speaking, including getting to know your audience, adding trends and frameworks to your presentations, and practicing your talk!

TIME-STAMPED SHOW NOTES:

  • [00:21] Today’s topic: How to nail your public speaking performance.
  • [00:51] One of the biggest mistakes people make when speaking at a conference.
  • [01:04] What you should try to learn about your audience prior to your talk. 
  • [01:46] How and why Neil’s approach to creating presentations has changed over time? 
  • [02:40] The question that Eric always asks the organizers of the events he is speaking at.
  • [03:55] Advice for choosing the topic of your talk. 
  • [04:31] The importance of practicing your talk at least once. 
  • [04:56] What to include in your presentation. 
  • [06:11] Neil’s approach to creating slide decks.
  • [06:45] Valuable lessons to be learned from Guy Kawasaki’s 10/20/30 rule of presentations. 
  • [07:46] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-03-22

When Should You Hire Offshore Marketing Talent?

6 min
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In episode #2406, Eric and Neil explore the question, “When should you hire offshore marketing talent?” Whether your goal is to save money or expand your business across the globe, hiring offshore talent could be the solution you have been looking for. Tune in today to hear how to make offshoring work for you! 

TIME-STAMPED SHOW NOTES:

  • [00:21] Today’s topic: When should you hire offshore marketing talent?
  • [00:52] How offshoring can help you save money.   
  • [01:11] The benefits of offshoring or ‘global expansion’ for growing your company. 
  • [01:45] The time difference that you should aim for when you are undergoing a global expansion.
  • [02:13] Examples of fields that have great offshore talent.  
  • [02:43] A great offshoring hack! 
  • [03:37] Factors to be aware of when hiring offshore talent.  
  • [04:15] Why you need to create more than a job description when hiring offshore talent.
  • [04:37] That’s it for today! Don’t forget to rate, review, and subscribe!
  • Go to https://www.marketingschool.io to learn more!


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Published 2023-03-21

How to Get Maximum ROI From Conferences

6 min
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In episode #2405, Eric and Neil talk about how to get maximum ROI from conferences. After recently returning from the Affiliate World Dubai conference, they chose a few of the key learnings from their trip relating to business and marketing ROI to share in this episode. From hosting dinners to time schedule, tune in today to hear about the most effective ways to boost your ROI! 

TIME-STAMPED SHOW NOTES:

  • [00:21] Today’s topic: how to get maximum ROI from conferences.
  • [00:27] An overview of our recent experience at Affiliate World Dubai.
  • [00:55] Why do we always connect with people we know when we travel to different countries?
  • [01:52] ROI from dinners with attendees versus ROI from dinners with speakers.
  • [02:08] What we have found ROI from conference booths to be like.
  • [02:13] How doing one-on-one or group sessions at an event helps to boost ROI.
  • [03:07] Benefits of in-person meet-ups with regard to ROI.
  • [03:45] The upcoming conference that Neil and Eric are speaking at. 
  • [04:11] The app that helped Eric and Neil manage their schedules in Dubai. 
  • [04:30] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-03-20

What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers

10 min
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In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor strategies is buying good businesses at a reasonable price. And right now, he’s struggling to find those, which has left him with a lot of extra cash on his balance sheets. Tune in as we discuss the current state of the economy, what Warren Buffett’s behavior tells us about what is to come, and why now could be an ideal moment to invest in your own company!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers.
  • [01:39] Why Buffett’s behavior indicates that there is a lot of opportunity out there.
  • [02:06] What Buffett looks for when he’s investing and why many companies currently have a lot of extra cash on their balance sheets.
  • [02:38] A reminder to be greedy when others are fearful, and fearful when others are greedy.
  • [02:51] The opportunities for you as a marketer and business owner in the coming months.
  • [03:48] How tougher economic times can affect marketing costs. 
  • [04:08] Why this could be a great time to further invest in your business. 
  • [07:41] How you can be both aggressive and conservative in your growth strategies. 
  • [08:17] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


Links Mentioned in Today’s Episode:


  • Berkshire Hathaway Inc.
  • Marketing School Episode 2401: How Digital Advertising Will Change in 2023 & Beyond
  • Don’t forget to help us grow by subscribing and liking on YouTube!


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Published 2023-03-19

How Digital Advertising Will Change in 2023 & Beyond

9 min
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In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limitations are shaking up the world of marketing and digital advertising. In today’s episode, we break down the ways we expect companies to adapt in 2023 and how to leverage the new opportunities available to you!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Digital Advertising Will Change in 2023 & Beyond.
  • [01:01] Neil’s prediction is that companies will need to spend much more on data and analytics.
  • [02:04] Why employees (and their social media accounts) are an important marketing opportunity for companies. 
  • [02:41] How companies are increasingly trying to establish and leverage their own channels.
  • [05:03] Why do we expect to see a proliferation of content?
  • [05:46] Eric’s expectation is that more companies will use mergers and acquisitions to acquire platforms that will buy them attention.
  • [07:17] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


Links Mentioned in Today’s Episode:


  • Marketing School Episode 2397: Are Uber and Lyft Ads Actually Viable? 
  • Marketing School Episode 2399: The App Tracking Transparency Recession
  • Entrepreneurs on Fire Podcast
  • Don’t forget to help us grow by subscribing and liking on YouTube!


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Published 2023-03-18

How The Best Marketers Manage Their Most Important Resource, Time

8 min
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In episode #2402, Neil and Eric talk about how the best marketers manage their most important resource, time. Tune in as we discuss some of the top methods for managing your routine and how to get the most out of your working hours. Learn about the benefits of keeping your schedule open enough that you can get some real work done, the power of time blocking, and how using an iPad will help you stay on task and on track!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How The Best Marketers Manage Their Most Important Resource, Time.
  • [00:35] An overview of the timesheets that Eric creates for every quarter.
  • [02:06] How Neil uses his iPad to streamline his time.
  • [03:23] Why the iPad is the ultimate business tool.
  • [04:47] The benefits of time blocking and not overfilling your schedule.
  • [05:45] Why Neil and Eric are big proponents of 15-minute calls.
  • [06:35] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


Links Mentioned in Today’s Episode:


  • Nextiva
  • Don’t forget to help us grow by subscribing and liking on YouTube!


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Published 2023-03-17

The App Tracking Transparency Recession

9 min
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In episode #2401, Neil and Eric talk about the app tracking transparency recession. The tech industry has been having a tough time, with massive lay-offs making regular headlines and increasing tracking and privacy changes leaving some companies scrambling to adapt while others continue relatively unaffected. We delve into the app tracking transparency recession, how to understand it within the broader context of the current economic downturn, and how you should be adapting as a company. To learn more about this phenomenon and why now is the time to harness your creativity and find new opportunities, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The App Tracking Transparency Recession.
  • [00:30] An overview of what the app tracking transparency recession is.
  • [00:52] Why the tech industry is experiencing a more intense recession than the rest of the economy?
  • [01:05] Apple’s iOS changes and how it has affected select tech companies.
  • [03:11] How to adapt during this turbulent time.
  • [04:11] Why do marketing companies have a chance to be more creative and find new opportunities?
  • [05:36] How AI and data analytics tools can help address the rise in tracking and privacy changes.
  • [06:27] Why marketers should be asking clients about what will help them most. 
  • [07:40] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-03-16

What We Learned From A Miami Founder's Mastermind

8 min
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In episode #2400, Neil and Eric discuss what they learned from a Miami Founder’s Mastermind. For his latest Leveling Up Founders event, Eric decided to take a risk and try out an entirely new format. But one thing remains consistent: ultimately his events are all about the people who attend. Because when you have high-caliber attendees from a diverse range of industries it creates an incredible opportunity for the sharing of ideas where everyone can walk away with new insights and experiences. Tune in to learn how Eric topped his previous (and highly successful) event in Beverly Hills, what Neil found so special as an attendee of the Leveling Up Founders Mastermind in Miami, and how you can get in on the next one in LA!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What We Learned From A Miami Founder's Mastermind.
  • [00:40] Learn about Eric’s recent Leveling Up Founders event in Miami.
  • [01:13] How Eric changed up the format for his latest event.
  • [01:51] Neil’s experience as an attendee of Eric’s latest Mastermind.
  • [02:31] How the diversity and knowledge of the attendees elevated the overall experience.
  • [04:28] Why Eric’s Mastermind events are all about the people.
  • [05:45] Find out how you can join Eric’s next Leveling Up Founders Mastermind in LA.
  • [05:54] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-03-15

Are Uber & Lyft Ads Actually Viable?

6 min
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In episode #2399, Neil and Eric talk about whether Uber and Lyft ads are actually viable. Uber’s new advertising model has seen huge growth, but is it honestly helping companies find new audiences? Find out which companies are getting the best results from their advertising dollars in their partnerships with Uber, Lyft, and others, as we break down just how viable these new advertising streams truly are!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Are Uber & Lyft Ads Actually Viable?
  • [00:37] The high rates of growth Uber is seeing with its new advertising model.
  • [01:24] Learn which businesses are getting the best results from Uber advertising.
  • [03:03] The rates you can expect to pay with new advertising streams from companies like Lyft, Uber, and more.
  • [04:07] Our recommendations on who should be using Uber and Lyft advertising for the best ROI.
  • [04:12] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest!

Go to https://www.marketingschool.io to learn more!


Links Mentioned in Today’s Episode:



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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu


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Published 2023-03-14

Why AI Is Overhyped For Marketers Right Now

7 min
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In episode #2398, Neil and Eric talk about why AI is overhyped for marketers right now. It’s undoubtedly the season of AI, and articles all over the internet are detailing how best to use these new technologies. But how are companies really investing in AI? And how does marketing fit into the mix? Tune in as we discuss what all the fuss is about, why its uses for marketing are overhyped in the short term, and how you should be using these tools instead! 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why AI Is Overhyped For Marketers Right Now.
  • [00:50] How businesses are prioritizing their AI investments.
  • [01:53] Why current AI tools are overhyped for marketing?
  • [02:15] How AI chat tools are limited by their input.
  • [02:58] The long-term impacts of AI chat tools versus the short-term impacts.
  • [04:23] Some of the ethical and legal issues that will arise from AI chat tools.
  • [05:13] Why it’s still worth using these new tools and how to manage your expectations.
  • [05:31] That’s it for today! Don’t forget to rate, review, and subscribe!
  • Go to https://www.marketingschool.io to learn more!


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Published 2023-03-13

How SVB's Downfall Was Caused By Marketing

10 min
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This is a quick reaction video.


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Published 2023-03-12

How to Create a Marketing Moat Around Your Business

7 min
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In episode #2396, Neil and Eric talk about how to create a marketing moat around your business. Customers will always prefer buying from brands that they know and trust, but how do you go about building that affinity with your audience? We unpack what it means to create a marketing moat around your business, why it’s about more than just creating an amazing product and some of the best ways to build trust with your customers over time. 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Create a Marketing Moat Around Your Business.
  • [00:30] What it means to have a marketing moat around your business.
  • [01:02] The role of marketing and media in establishing trust with your customers.
  • [01:37] How to create excitement around your brand beyond producing a quality product or service.
  • [02:39] Examples of how brands differentiate themselves in novel and interesting ways.
  • [05:39] That’s it for today! Don’t forget to rate, review, subscribe, and check us out on YouTube!
  • Go to https://www.marketingschool.io to learn more!


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  • Don’t forget to help us grow by subscribing and liking on YouTube!


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