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Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242
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Published 2023-06-19

Use These Influence Hacks To 10x Your Conversions

12 min
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In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eric and Neil explore the concepts of gain framing versus loss framing and quality versus quantity of arguments with the intention of helping you make the biggest positive impact on your audience! 

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Use These Influence Hacks To 10x Your Conversions. 
  • [00:27] A thought experiment that highlights how gain framing and loss framing impact the decision-making process. 
  • [05:25] The importance of breaking things down for your audience in a way that they will understand.
  • [05:50] Another thought experiment that explores the conditions of a strong argument. 
  • [09:00] Quality versus quantity of arguments. 
  • [09:10] How to draw attention away from the downsides of your argument. 
  • [09:58] Congrats to Eric for receiving his MIT certification! 
  • [10:07] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-06-18

The Metric That’s More Important Than Customer Acquisition Costs

9 min
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In episode #2486, Neil and Eric do a deep dive into the metric that’s more important than customer acquisition costs! This episode was inspired by a blog post by Elena Verna and in it you will hear why it is more important to focus on the lifetime value and the payback period of your customers than your customer acquisition costs. 

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: The Metric That’s More Important Than Customer Acquisition Costs.
  • [00:18] The importance of understanding your Customer Lifetime Value (LTV).
  • [00:47] The blog post by Elena Verna inspired today’s episode. 
  • [01:17] An example that highlights the problem with focusing only on customer acquisition (CAC).
  • [02:45] The benefits of looking at LTV per channel.  
  • [03:20] Why the length of your payback period matters more when your business is just starting out. 
  • [03:50] Understanding the paid marketing loop. 
  • [04:21] What does the payback period metric measure? 
  • [05:06] Key takeaways from today’s episode! 
  • [05:51] How losing money in the short term can benefit your business in the long run. 
  • [07:10] How to optimize your payback period.  
  • [09:01] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-06-17

Instagram’s Algorithm Revealed

10 min
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In episode #2485 Instagram’s algorithm is revealed through Neil and Eric’s analysis of the Instagram Ranking Explained blog (plus some other information that Instagram might not be so open about sharing!). From how they rank everything from Feed to Reels, tune in today to hear it all.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Instagram’s Algorithm Revealed.
  • [00:25] The blog that inspired today’s episode. 
  • [01:20] Understanding how Instagram ranks Feed.
  • [03:09] An explanation of how Instagram ranks Stories.
  • [04:58] How the Instagram algorithm responds to likes by friends versus likes by strangers.
  • [06:51] The importance of velocity when it comes to Instagram’s Explore. 
  • [08:49] Instagram’s approach to ranking Reels. 
  • [09:01] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-06-16

The GaryVee Method For Hiring Content Creators

9 min
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In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring armies of recent graduates for $20 an hour, but if you think about it, who knows social platforms like TikTok better than the 20-somethings that use them the most? If you want to recruit talent that understands the game and knows how to play it like GaryVee does, tune in today to learn more about his hiring process!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: The GaryVee Method For Hiring Content Creators.
  • [00:34] The benefits of hiring content creators who really understand social.
  • [01:21] Insight into GaryVee’s rolling admissions process.
  • [02:25] Why he expects his own marketing to be better than his agency services?
  • [04:32] How to find applicants when you don’t have millions of followers.
  • [06:38] Using social media to find creators producing amazing content.
  • [07:06] Finding content creators with experience in your particular industry.
  • [07:57] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-06-15

How We're Using AI at Our Companies

10 min
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In episode #2483, we talk about some of the different ways that we use AI at our companies. What we won’t be talking about is how to use AI to create text-based content, videos, or images for social media or SEO, because everybody already knows about that! Tune in as we share a few out-of-the-box tools and examples that will (hopefully) give you some new ideas about the applications of AI in your business.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How We're Using AI at Our Companies.
  • [00:41] Ways that we use AI for analytics.
  • [02:30] Useful revenue intelligence and note-taking tools.
  • [03:47] How AI can save you time and production costs on creative campaigns.
  • [05:01] Leveraging Microsoft Clarity for user behavior insights.
  • [06:12] The benefits of receiving “data dumps” from Google Search Console.
  • [07:57] Learn more about a tool that identifies decaying content and one-click upgrades it.
  • [08:32] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


Watch this episode’s video recording here:

https://youtu.be/iPPun0KEKAs


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Published 2023-06-14

Why the Gold is in the Reviews

7 min
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In episode #2482, we discuss what we mean when we say that “the gold is in the reviews.” Reviews help showcase the reputation of your company. They improve search rankings for your website, increase sales, and build trust in your brand. But did you know that one and two-star reviews are just as valuable if not more valuable than five-star ones? Tune in to find out why and you’ll also receive practical tips and tools for turning positive feedback into website copy, converting visitors into customers, and a whole lot more!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Why the Gold is in the Reviews.
  • [00:14] Why one and two-star reviews are essential for growth.
  • [01:30] Qualitative versus quantitative feedback.
  • [02:40] How to use five-star reviews to inform your marketing copy.
  • [04:34] Helpful tools you can use to test your messaging.
  • [05:39] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


Watch this episode’s video recording here:

https://youtu.be/dMDzkeH6S6E


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Published 2023-06-13

Eric and Neil's Favorite Way to Learn New Marketing Tactics

8 min
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In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from surrounding ourselves with passionate people to attending conferences in different countries, following up-and-comers closely, and more. Modern marketing requires a broad range of skills and strategies, but gaining proficiency can take time and practice. The last thing you want to do is spend your energy on marketing tactics that seem impressive but won’t last, so as always, do your due diligence if you’re looking for new strategies that you can build upon! And be sure to tune in today.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Eric and Neil's Favorite Way to Learn New Marketing Tactics.
  • [00:34] Reasons that Eric likes talking to businesspeople who are in love with marketing.
  • [01:12] How Neil learns new tactics and strategies from international conferences.
  • [02:12] The benefits of following someone up-and-coming in the marketing space.
  • [03:22] Why you should ask for stats and data when you learn a new tactic from someone.
  • [04:09] How to avoid fly-by-night marketing tactics by thinking long term.
  • [05:35] The intimacy and flexibility that comes with micro and virtual masterminds.
  • [07:04] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


Watch this episode’s video recording here:

https://youtu.be/Bj8_7UnJm5s 


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Published 2023-06-12

How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI

8 min
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In episode #2480 we talk about how we are adapting our marketing so as not to get crushed by AI! Just because there are so many new tools and avenues out there, doesn't mean the old ones are completely useless. Tune in to hear about some of the ways you can stay relevant and successful in the age of AI!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI.
  • [00:08] Leveraging SEO in today's climate and building and releasing free software.
  • [01:02] Building a brand to succeed in the long run.
  • [01:36] Prioritizing attention and distribution and using your unique data.
  • [02:41] Connecting with other entrepreneurs at events and sharing useful info.
  • [03:23] Employing a dedicated AI operator for your business.
  • [04:21] The old-school marketing tactics that still work!
  • [05:31] Understanding internal efficiency gains and finding novel marketing methods.
  • [06:33] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-06-11

Is Google Sending Fewer Clicks To Websites?

6 min
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In episode #2479, we discuss whether Google is sending fewer clicks to websites. The statistics and analytics around Google's search results have continued to shift and evolve over the years, with the latest data suggesting impressions are up and clicks are down. Tune in to hear what this means for Google, SEO, and your business!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Is Google Sending Fewer Clicks To Websites?
  • [00:06] What the data suggests about Google traffic.
  • [00:43] Movement in the statistics; what we have noticed.
  • [01:06] Evolving online behavior across different platforms.
  • [01:51] More direct information on the results page and fewer click-throughs.
  • [02:20] What do these trends mean for Google's revenue moving forward?
  • [04:05] Laying out the amounts that Google makes from their ads.
  • [05:01] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-06-10

Apple's headset, WPP partners with Nvidia, Rise of creator capitalists, Twitter ad revenue tanks 59

31 min
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In this episode, Neil Patel and Eric Siu talk about Apple's headset, WPP partners with Nvidia, the Rise of creator capitalists, Twitter ad revenue tanks 59


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Published 2023-06-09

Our Favorite Tools for Marketers That Want to Level Up Their Ads

7 min
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In episode #2478, we share some of our favorite tools for marketers who want to level up their ads! If you want to stand out from the rest, the right new tools can help you do this (and probably with very little effort). Tune in to hear us touch on some of the endless possibilities that are currently available.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s Topic: Our Favorite Tools for Marketers That Want to Level Up Their Ads.
  • [00:07] New AI tools that can help you in your creative processes.
  • [01:16] Writing tools for titles and descriptions that improve ranking.
  • [02:11] Some of Google and Midjourney's latest and most exciting AI features.
  • [04:47] How tech tools can boost the creative talents you already have!
  • [05:59] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-06-08

Why Finding Your Community Is Critical For Long Term Growth

6 min
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In episode #2477, we talk about why finding your community is critical for long-term growth. If you want to know a little more about our opinions on the power of relationships, how to go about helping others, and the best places and events for you to spend your time, you have come to the right place! Tune in to hear our best advice for finding your tribe. 

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Why Finding Your Community Is Critical For Long-Term Growth.
  • [00:15] Looking back on the recent Capital Camp conference.
  • [01:29] Support from friends and 'family' in difficult times.
  • [02:00] Helping others as a way to connect and build relationships.
  • [03:58] Events and groups that suit different kinds of businesses.
  • [05:10] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-06-07

Where We Think Podcast Advertising Is Going

8 min
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In episode #2476, we share where we think podcast advertising is heading in the future. The recent surge in the podcasting space has created many opportunities for innovations in advertising that you may be missing out on. Tune in today to hear our thoughts on partners, omnichannel approaches, and more! 

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Where We Think Podcast Advertising Is Going.
  • [00:07] Looking back on the last few years of boom in the podcasting space.
  • [01:04] Examples of innovative ways to run podcast ads.
  • [02:18] A few Chartable statistics about our podcast and audience.
  • [04:18] Finding the right advertising partners for your podcast.
  • [05:19] The utility of podcasting within an omnichannel approach to online business.
  • [06:20] Matching your podcasting strategy with your business objectives.
  • [07:03] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-06-06

What Eric Learned At An Investor's Conference

11 min
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Join Neil Patel and Eric Siu in this episode as Eric shares his key insights and takeaways from the investor's conference he recently attended.


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Published 2023-06-05

What Eric Learned From Meeting A Marketing School Fan Live

6 min
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In episode #2474, Eric shares what he learned from meeting a marketing school fan live! We are always thrilled when our podcast provides listeners with fresh insights, but we’re even happier when listeners implement those lessons. Tune in to hear about Eric’s unexpected meeting with a listener who went out and used the lessons he learned from Marketing School to build a lucrative affiliate marketing operation!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: What Eric Learned From Meeting A Marketing School Fan Live.
  • [00:07] The story of the chance meeting between Eric and a Marketing School fan.
  • [00:52] Why engaging with Marketing School is all about implementing the lessons you learn.
  • [01:47] Neil’s thoughts on how affiliate marketers will be impacted by AI.
  • [03:33] Our hopes for how people will engage with, and utilize, this podcast.
  • [04:35] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-06-04

Where Consumer Confidence Sits Right Now

9 min
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In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the past three years, from a worldwide pandemic to the war in Ukraine. And many consumers are feeling the effects of these developments. We discuss the spending habits of different consumers, who we’ve seen adopting a defensive position, and how marketing companies are impacted during a down economy. For all this and more, press play now!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Where Consumer Confidence Sits Right Now.
  • [00:30] Observations on current Gen Z spending habits.
  • [01:20] The demographic that has noticeably slowed down their spending since 2022.
  • [01:52] An overview of how companies are doing in the current economy.
  • [04:01] Insight into why many companies are taking on a defensive position.
  • [04:49] Why people tend to cut marketing first during a down economy.
  • [05:18] What rail traffic data can teach us about the state of the economy?
  • [08:19] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-06-03

How To Truly Scale AI In Your Organization

7 min
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In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how we are adopting AI in our respective companies and how to be smart about how (and when) to implement this rapidly changing technology.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How To Truly Scale AI In Your Organization.
  • [00:20] Unpacking the role of an AI operator.
  • [01:08] How Eric’s company has implemented an AI working group.
  • [02:11] Neil’s company and how he partners people up based on their capabilities.
  • [03:24] Why leadership needs to push these initiatives.
  • [04:07] Neil’s advice on when to implement AI.
  • [05:48] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-06-02

92.7% of Facebook Posts Are Now Dominated By This Format

6 min
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In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems to be single-handedly reviving Facebook. Tune in to find out why reels are so popular and how you can use the timeless art of storytelling to captivate audiences across platforms.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: The format dominates 92.7% of Facebook posts.
  • [00:06] Is Facebook making a comeback?
  • [00:15] How reels are reviving Facebook.
  • [00:33] The reach of Facebook reels compared to Instagram.
  • [00:59] Why reels are so popular?
  • [01:27] The timelessness of storytelling as a format.
  • [03:12] The doom-scrolling epidemic.
  • [03:42] Why you should focus on creating short-form content to post on ALL platforms.
  • [04:42] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-06-01

You Have Been Thinking About AI The Wrong Way - You're Missing the Big Picture

8 min
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In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an incredible advancement, it still requires human modification. That being said, how much time and money is it really saving you? It’s time to think about the bigger picture and look outside of the box. How can AI help you with business efficiency and process automation? Tune in to find out why you should be using AI to analyze data rather than create content.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How you should be thinking about AI.
  • [00:10] Why content creation isn’t the most efficient use of AI.
  • [01:46] Why human modification is essential for AI-generated content.
  • [02:22] The opportunity for AI to analyze analytics in real-time to help you make changes accordingly.
  • [04:51] Why you should use AI to analyze data rather than create content.
  • [06:06] The three forms of AI: artificial intelligence, automated intelligence, and augmented intelligence.
  • [06:52] Look outside of the box! How can AI help you with business efficiency and process automation?
  • [07:12] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-31

How We Optimize Our Travel For Maximum Output

8 min
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In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few ways to ease the journey and curb jetlag. Tune in to hear our travel tips from adjusting to new time zones and saving time in the airport to traveling lightly and working out on the go. 

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How to optimize travel for maximum output.
  • [00:19] Neil’s preferred approach to combat jetlag: stay in PST.
  • [01:30] Eric’s hacks for adjusting to a new time zone.
  • [02:36] Why you shouldn’t eat on the plane when changing time zones.
  • [02:45] How to ease the constriction of blood flow on long flights.
  • [03:24] Sleep optimization tools and tactics.
  • [03:51] Neil’s on-the-go workout hacks.
  • [04:13] Tips for traveling lightly.
  • [05:03] Airport time-saving tips for international travel.
  • [06:03] Try to fall asleep in the destination time zone!
  • [06:35] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-30

My Favorite Marketing Hack When Speaking at Conferences

11 min
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In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to share our approach to marketing at events. Speaking, to begin with, is obviously a great tactic, but while you’re there, we encourage you to set up some in-person meetings! Tune in to discover how these meetings play out and what you can expect from them.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Neil’s favorite marketing hacks when speaking at conferences.
  • [00:12] Why speaking and in-person meetings are the most effective strategies.
  • [01:08] How Neil witnessed Eric’s team’s marketing in action and what he loved about the approach.
  • [03:23] The lesson gleaned from the above approach: experiment!
  • [04:31] How and why Neil arranges for conference organizers to help him book meetings.
  • [06:26] The effectiveness of attending industry events.
  • [07:00] An example of what’s discussed in the in-person meetings and how they go down.
  • [08:48] Why we aim to be as helpful as possible, no matter the size of the business.
  • [09:23] The long-term approach of these in-person meetings at conferences.
  • [09:54] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-29

How to Make Your Content Stand Out When Everyone is Using AI

8 min
View

In episode #2467, we look at ways to make your content stand out when everyone is on the AI train. The trick is to identify what you, as a human, can bring to the table to capture attention that AI cannot. For example, share your personal experience and find creative ways to integrate influencers. Tune in to find out how to stop regurgitating content and stay relevant. 

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How to make your content stand out when everyone is using AI.
  • [00:05] The increasing mass of content creation and the inundation of AI.
  • [00:56] What typically stands out on various platforms: data and stories.
  • [02:00] The efficacy of sharing personal experiences over data.
  • [04:25] How to stay relevant: refrain from regurgitating content.
  • [05:33] Creative ways to integrate influencers.
  • [06:34] Tucker Carlson’s success with his independent show on Twitter.
  • [07:16] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-28

Google's AI marketing event, Bankrate's AI content results, Ad index falls for 10th straight month, Nvidia jumps 30%

48 min
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In this episode, Neil Patel and Eric Siu delve into Google's recent AI event, Bankrate's AI-driven content strategy, and more.


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Published 2023-05-27

How To Do Outbound at Scale Using AI

6 min
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In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to discover how AI can be used to customize insights for outbound and why you should jump aboard now before it’s too late.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How to do outbound at scale using AI.
  • [00:07] What “outbound” means in a marketing context.
  • [00:21] The markets NP Digital targets using outbound.
  • [01:14] How AI can be used to customize insights for outbound.
  • [02:32] Why you should use AI to help you stand out now.
  • [02:52] An example of how AI can customize insights at scale.
  • [04:24] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-26

This Software Can Create Thousands Of AI-Generated Articles And Drive Real Traffic

8 min
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In episode #2465, we investigate the software that can create AI-generated articles to “drive real traffic”. Namely, byword.ai. While AI SEO strategies might have short-term results, we don’t believe that they will maintain their efficacy in the long term. Tune in as we delve into @jakezward's AI SEO case study and share our opinions on whether content writers will be replaced by this technology.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: byword.ai, the software creating AI-generated articles to drive real traffic.
  • [00:43] Why human modification of AI-generated content is essential for driving good traffic.
  • [02:00] The details of @jakezward's AI SEO case study.
  • [03:24] Our opinion on the efficacy of this strategy in the long term.
  • [04:48] Will AI replace content writers?
  • [06:03] The use cases for byword.ai.
  • [07:06] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-25

100m Views and $900 Return

7 min
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In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg the question: should you be focusing more on revenue or views? Of course, it depends on your marketing goal, but we think revenue should take preference. In this episode, we discuss how best to generate revenue from your content and explain why long-form content is preferable for growing a long-term audience with significant conversions.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: The measly return for YouTube views.
  • [00:43] The content of the YouTube channel in question.
  • [01:03] Vanity metrics vs Revenue: Why you should shift your focus from views to conversions.
  • [01:56] How best to generate revenue from your content.
  • [03:45] @theisaacmed's marketing goal and “reasonable budget”.
  • [04:00] The monetization opportunity for niche content.
  • [04:54] Our takeaways from @theisaacmed 100m views to $900 conversion.
  • [05:13] Why long-form content is preferable for building long-term relationships.
  • [06:04] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-24

7 Marketing Tools for Q2 2023

8 min
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In episode #2463, we share seven marketing tools for the second quarter of 2023. The year is already flying by and now is a great time to familiarize yourself with some of the most efficient, powerful, and easy-to-use online marketing tools that you have at your disposal. From simplifying your SEO content stack to optimizing your email marketing channels and creating beautiful creative elements using AI, these tools can do it all! Be sure to tune in to learn more about our favorites and how you can leverage them for maximum impact this quarter.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Marketing Tools for Q2 2023.
  • [00:09] How you can use Character.ai to create an AI assistant.
  • [01:06] Ways that Scalenut can help you generate a content marketing strategy.
  • [01:52] Google Bard features that can make a difference to your business.
  • [02:28] How Seventh Sense can help you maximize your email marketing revenue.
  • [02:50] Why the possibilities for generative AI are pretty much endless with StabilityAI.
  • [03:22] Using Midjourney or ImageBind to create beautiful, unique artwork.
  • [05:46] Tools that beehiiv offers that can help you grow your email list.
  • [06:29] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-23

Why Newsletters Are Making a Comeback (and Why You Should Care)

7 min
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In episode #2462, we discuss why newsletters are making a comeback. Recently, Neil shared the biggest lesson he learned from sending out hundreds of millions of emails, and today, we take a look at how you can use newsletters to take control of your marketing! Tune in for some tools and strategies to help you scale your email marketing, boost your clicks, accelerate conversion rates, and so much more.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Why Newsletters Are Making a Comeback (and Why You Should Care).
  • [00:10] Ways that email marketing has changed and evolved in recent years.
  • [00:50] How personalization can boost your open rates and click rates.
  • [01:46] Why newsletters are a great tool to help you take control of your marketing.
  • [03:14] How to find out where subscribers are coming from and segment lists automatically.
  • [04:02] Customized interactive email solutions that could see your conversion rates skyrocket.
  • [05:12] Recommended tools to power your newsletter.
  • [05:38] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-22

The Differences Between Mediocre and Standout Marketers

8 min
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In episode #2461, you’ll hear about some of the differences between mediocre and standout marketers (and how you can be the latter, not the former). The great Charlie Munger once said, “Invert, always invert.” That’s what we’ll be doing today as we highlight some of the key characteristics of mediocre marketers so that you can improve your strategy, not by trying to achieve excellence, but by avoiding mediocrity. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: The Differences Between Mediocre and Standout Marketers.
  • [00:31] Why this is a lesson in avoiding mediocrity, not achieving excellence.
  • [01:12] What mediocre marketers look like in the context of AI.
  • [01:59] Defining what it means to be an “ABC marketer.”
  • [02:19] The reactive nature of mediocre marketers.
  • [02:36] Why it’s important to read, study your competition, and analyze your data.
  • [03:25] Focusing on the short-term versus focusing on the long-term.
  • [04:57] The cons of relying on platforms rather than building your own audience.
  • [05:17] How you can benefit from embracing failure.
  • [05:49] Why standout marketers don’t believe that they know everything?
  • [06:35] The value of being proactive and iterating constantly.
  • [07:05] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-21

The Biggest Lesson Neil Learned From Sending Out 255 Million Emails

5 min
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In episode #2460, Neil shares his biggest lesson from sending out 255 million emails. Tune in to find out what he has learned about email segmentation in today’s world, how he creates more targeted contact lists, how you can leverage AI to help you, and more!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: The Biggest Lesson Neil Learned From Sending Out 255 Million Emails.
  • [00:55] How Neil has had to change his strategy when it comes to email segmentation.
  • [01:47] The different areas of marketing that Neil’s subscribers might be interested in.
  • [02:05] Advice for creating smaller, more targeted groups.
  • [02:15] Ways that AI can help you craft customized emails.
  • [02:27] Differences in revenue that result from segmenting versus not segmenting.
  • [03:04] An example of a clever customized email solution that Neil learned about recently.
  • [03:43] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-20

The Cookieless Future Is Here: Here's What to Do About It

6 min
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In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you’re prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the beneficial ways you can use the data at your disposal, how to connect with your customers going forward, and more!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: The cookieless future is here. Here's what to do about it.
  • [00:06] Why we think small businesses should do nothing.
  • [00:30] What large corporations should do; starting with working on their data analytics.
  • [00:56] First-party versus third-party data and how to have more control of your funnel.
  • [02:03] How a cookieless future can actually be an asset.
  • [02:17] Tips for making better-informed decisions using the data at your disposal.
  • [02:49] Helpful insights you can glean from Google Analytics (and why GA4 sucks).
  • [03:52] Advice for reaching your customers in a cookieless future. 
  • [05:10] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-19

Where Twitter Is Going And Why You Should Care

7 min
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In episode #2458, we take a look at where Twitter is going (and why you should care). In just six months as the owner and CEO of Twitter, Elon Musk decimated its ad business, alienated news publications and users, and plunged the platform into what can only be described as a state of chaos. With new CEO, Linda Yaccarino, at the helm, how will things change? Tune in today to hear our take on where the social networking platform is headed!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Where Twitter Is Going and Why You Should Care.
  • [00:05] Updates regarding Twitter’s new CEO, if it will become X and more.
  • [01:04] Why we don’t believe that Twitter will become an “everything app.”
  • [01:42] Twitter is a place for media and sharing knowledge, not buying and selling crypto. 
  • [02:55] Some of the experimental changes that Elon Musk plans to make.
  • [03:32] The need for constant iteration when building a product or service.
  • [03:59] Whether Twitter has gotten better or worse since Musk took over.
  • [04:37] How to build your audience independently and more using Twitter. 
  • [05:41] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-18

Microsoft Advertising Is Rolling Out Ads for Chat API

7 min
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In episode #2457, we talk about how Microsoft Advertising is rolling out ads for chat API. Tuning in, you’ll find out what this means and how you can use Microsoft Advertising to monetize the chatbot on your website. You’ll also find out why we believe that most people are overestimating the impact that AI tools like these will have on their business in the short run while underestimating what it is capable of in the long run, plus a whole lot more!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Microsoft Advertising is rolling out Ads for chat API.
  • [00:18] Examples of monetization models within chatbots.
  • [01:00] How you can view this new development as “AdSense for a chat."
  • [01:33] Why we don’t recommend monetizing through ads as a products-and-services business.
  • [01:45] Things to keep in mind when it comes to AI, search, and ads.
  • [02:30] The importance of learning how to adapt quickly.
  • [02:55] Why many people are using AI and chat tools in the wrong way?
  • [03:55] How to create a better user experience on your site.
  • [04:30] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-17

Google Bard release, AI SEO, Tucker Carlson, Shelon Musk

33 min
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In this episode, Neil and Eric talk about Google Bard, How AI developments will affect SEO and Marketing, Shelon Musk, and more.


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Published 2023-05-16

How Google Bard Can Actually Do Marketing For You

7 min
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In episode #2456, we discuss how Google Bard can actually do marketing for you. There’s a lot of generic advice out there when it comes to how to improve your conversion rate or boost audience engagement. Today, you’ll find out how Google Bard provides contextual guidance based on your specific needs, what you can use it for, and how you can layer its functionality with your favorite marketing tools to receive even better insights. Tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How Google Bard Can Actually Do Marketing For You.
  • [01:15] How Bard gives more than just generic advice.
  • [02:01] Benefits of using Google Bard versus ChatGPT.
  • [02:53] What you can use Bard for in your business.
  • [03:28] Tips for using Bard in conjunction with other marketing tools to get better insights.
  • [04:23] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-15

How Khan Academy's AI Shows How Businesses Will Level Up

8 min
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In episode #2455, we unpack how Khan Academy's AI shows how businesses will level up. Sal Khan believes that AI has the potential to transform education for the better. Sal is the founder of Khan Academy, a free online non-profit educational platform that now offers students a personalized AI-powered tutor. Today, we take a look at how this technology in the form of coaching could increase productivity, make marketing more effective, and solve one of the biggest problems that business owners face, plus so much more. If you’re looking to level up your business, this is the episode for you!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How Khan Academy's AI Shows How Businesses Will Level Up.
  • [00:07] A high-level overview of Khan Academy and how it uses AI for education.
  • [01:31] How AI coaching can solve one of the biggest problems business owners face.
  • [02:32] Whether or not AI coaching will increase productivity.
  • [04:15] Why you need to take the initiative to learn new skills and stay up to date.
  • [05:29] How Khan Academy will introduce new ways of teaching and learning.
  • [06:19] Ways that AI coaching models will make marketing more effective.
  • [07:07] That’s it for today! Don’t forget to rate, review, and subscribe!
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Published 2023-05-14

What BuzzFeed and Vice's Declines Tells You About Media Businesses

7 min
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In episode #2454, we talk about what BuzzFeed and Vice's declines tell you about media businesses. Once valued at nearly $6 billion, Vice is reportedly preparing to file for bankruptcy, becoming the latest in a string of media empires to collapse with dwindling interest and revenue. The decline of Vice follows shortly after BuzzFeed News announced its closure in April, a move that brings a pioneering era of digital journalism to a close. What happened? And what can you learn from it? Join us as we discuss why this is happening, what we think these companies could have done differently, and more!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: What BuzzFeed and Vice's Declines Tell You About Media Businesses.
  • [00:55] Reasons that digital media companies are declining.
  • [01:53] Why do we recommend monetizing a product or service, not media?
  • [03:05] How Logan Paul’s PRIME illustrates the value of leveraging your distribution.
  • [04:29] Ways to increase profit margins using equity.
  • [04:57] Why it’s the size of your market, not your audience, that matters.
  • [06:15] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-13

How Inbound Marketing Is Rapidly Changing

7 min
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In episode #2453, we discuss how inbound marketing is rapidly changing. With search traffic going down, competition going up, and website engagement metrics declining, inbound marketing strategies just aren't working as well as they used to. Tuning in today, you’ll not only discover how inbound marketing is changing but what you can do to counteract it. We also dive into which channels are worthy of pursuing, how you might want to think differently about marketing going forward, and so much more!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How Inbound Marketing Is Rapidly Changing.
  • [00:05] Some perspective on the ways that inbound marketing is changing.
  • [01:43] Why it’s harder to produce the same ROI as marketing channels get more competitive.
  • [02:24] How to look at marketing differently: why you have to spend a dollar to make a dollar.
  • [03:02] The benefits of leveraging an omnichannel approach.
  • [03:27] Ways to get creative with your marketing strategy and use AI to increase ROI.
  • [04:25] Channels you can use to boost your organic reach.
  • [05:48] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-12

How Podcasting Can Unlock Lucrative Monetization Models

9 min
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In episode #2452, Neil and Eric talk about the different monetization models available for podcasters. From the most common model of ads to promoting your own products and services and selling premium podcast subscriptions, you’ll hear Eric explain the typical monetization models. Then Neil argues why he feels all podcasts and content should be free as you pursue reaching the right audience or Total Addressable Market (TAM) with your services. Tuning in you’ll also hear about the novel concept of “ads for equity” and the company that has successfully pulled this off.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How Podcasting Can Unlock Lucrative Monetization Models.
  • [00:36] Ads as the most common podcast monetization model.
  • [00:56] Promoting your own products and services as another typical monetization model.
  • [01:32] Selling podcast subscriptions for premium content.
  • [01:42] Why most of your content should be given away for free. 
  • [02:10] Monetizing through conferences.
  • [02:18] Why Neil focuses on reaching the right audience over monetizing podcasts or other media.
  • [03:30] The types of Total Addressable Markets (TAMs) you want to aim for.
  • [06:01] Short-term money versus long-term money.
  • [06:29] The example of Tegus and “ads for equity” is a different monetization model that you can pursue.
  • [07:55] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-11

Twitter Doubles Down on Creators

9 min
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In episode #2451, Neil and Eric talk about Twitter's recent efforts to double down on creators. You’ll hear about some of the changes Elon Musk has been making since he took over, how he’s trying to make Twitter more of a community, and some of the new opportunities that have been created in long-form content, videos, paid subscriptions, and pay-per-tweet. Tune in to find out more about where Twitter is going, the experiments they are conducting, and what this means from a marketing and business perspective. 

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Twitter Doubles Down on Creators.
  • [00:08] Opportunities that Twitter has created to drive revenue: long-form content, videos, paid subscriptions, and pay-per-tweet. 
  • [01:10] The experiments that they are conducting will determine the direction of Twitter.
  • [02:12] Elon’s attempts to make Twitter more of a community. 
  • [03:12] How Twitter is becoming more like WeChat.
  • [03:57] Why Eric believes the discourse on Twitter is better than other platforms. 
  • [05:03] The BBC interview with Elon Musk and why you should watch it.
  • [05:46] How Elon is taking criticism to try to improve the platform.
  • [07:32] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-10

How Grimes Is Shaping The Future of AI Generated Content

6 min
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In episode #2450, Neil and Eric discuss AI-generated music and the recent track that incorporated content from Grimes that went on to be endorsed by the artist in exchange for a percentage of the royalties. They discuss the pros and cons of using AI to create music. Drawing on an example from Hollywood, they also explore the potential career implications of allowing people to use your work to produce poor-quality content. Tune in to find out what is likely to happen in this area going forward and how artists can encourage this kind of creativity while also protecting their brand. 

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How Grimes Is Shaping The Future of AI-Generated Content
  • [00:06] Background about the AI-generated track that went viral on social media.
  • [00:47] The AI-generated track uses music from the artist Grimes.
  • [01:09] Pros and cons of doing this and thoughts on the quality.
  • [02:08] An example from Hollywood about how poor quality can affect your career.
  • [02:56] Winnie the Pooh as creative commons.
  • [03:33] Finding a meeting point in the middle.
  • [03:55] Speculation about what is likely to happen in this area going forward.
  • [04:16] How we’re likely to see the content game shift in the future as a result of this technology.
  • [04:39] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-09

The Great Reset

8 min
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In episode #2449, Neil and Eric talk about The Great Reset and how it applies to businesses. Many companies expanded faster than expected during the pandemic and did a lot of hiring. Now, regardless of whether we are doing well or poorly, we have to adjust our sizes to fit the market. Tuning in, you’ll hear about why we all have to be more scrappy and smart with our money, why we should adopt an immigrant mentality, and tips on how to thrive in these turbulent times.  

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: What the Great Reset is and how you can apply this to your business.
  • [00:34] How companies expanded faster than expected in the pandemic and did a lot of hiring.
  • [00:50] What expanding companies didn’t foresee and the impact of rising interest rates.
  • [01:40] How companies are now adjusting their sizes to fit the market.
  • [02:45] Why we’re all resetting regardless of whether we’re doing well or poorly?
  • [03:45] Reseting discipline instead of catering to the masses.
  • [04:56] Why do we all have to be more scrappy and smart with our money?
  • [06:07] The need to adopt an immigrant mentality. 
  • [06:45] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-08

Is Education A Good Revenue Stream?

8 min
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In episode #2448, Neil and Eric talk about whether education is a good revenue stream. Their answer is no! Many people choose to sell ebooks, courses, and webinars as a way to make money, but Neil and Eric have chosen to give this kind of material away with the aim of increasing their reach, and then they make money by selling their services. Tune in today to hear why service-based businesses are far more scalable and profitable in the long term than education-based businesses. 

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Is Education A Good Revenue Stream?
  • [00:07] Examples of the educational streams through which some marketers and entrepreneurs make money.
  • [00:41] Neil’s thoughts on educational revenue streams.
  • [01:02] What has recently happened to the stocks of educational companies (and why).
  • [01:35] The value in giving away educational material for free.
  • [02:18] Changes that Neil made to his business model to transition away from education as a revenue stream and the success that he achieved as a result.
  • [05:01] Lessons that can be learned from people like MrBeast and Logan Paul.
  • [05:19] Eric’s approach to monetizing his business.
  • [05:59] The scalability of service-based businesses.
  • [03:20] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-07

Private Mastermind Lessons Eric Picked Up in Turkey

8 min
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In episode #2447, Neil and Eric talk about the lessons Eric picked up in Turkey during the mastermind he recently ran. The topics they covered ranged from the big reset that the world is currently experiencing to the impact of AI to marketing funnels. Masterminds are valuable ways to share knowledge, network with inspirational people, and make lifelong friends, so if you get the chance to attend one, do it! 

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Lessons Eric Picked Up In Turkey
  • [00:30] The different masterminds that Eric runs and the value in attending them. 
  • [01:39] An overview of the mastermind that Eric recently held in Turkey. 
  • [02:27] Some of the people who attended Eric’s mastermind. 
  • [03:01] The big rest that the world is currently going through. 
  • [03:54] AI-related topics that arose during the mastermind. 
  • [04:41] Why all marketing nerds should look at TotalAV’s funnel. 
  • [05:52] Lifelong friends that you can make through masterminds. 
  • [05:56] The importance of thinking about your business in the (very) long term. 
  • [06:18] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-06

What Eric Learned From His Failed Airbnb Interview

7 min
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In episode #2446, Eric talks about what he learned from his failed Airbnb interview. During the interview, Eric was asked, “What’s the most important thing you would do for the website right now?” And his interviewer disagreed with the answer he gave. Today, Eric explains why he still, 11 years later, stands his ground on what he said during the interview and why he has no regrets about not getting the job!  

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: What Eric Learned From His Failed Airbnb Interview
  • [00:20] How Eric ended up interviewing with Airbnb. 
  • [01:02] The grilling that Eric received from Alex Shultz in the second stage of his Airbnb interview. 
  • [01:44] Eric’s answer to Alex’s question of, “What’s the most important thing you would do for the website right now?” and the answer that Alex Shultz was looking for. 
  • [02:37] How Eric feels about not getting the job at Airbnb.  
  • [02:55] Why Eric still feels good about the answer that he gave? 
  • [03:07] What it takes to do SEO successfully. 
  • [03:52] How Eric would have conducted the interview differently from the way Alex Shultz did.
  • [04:45] Neil’s thoughts on the importance of standing your ground. 
  • [06:18] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-05

The Older Your Company The Better Your Marketing

7 min
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In episode #2445, Neil and Eric talk about why the older your company is, the better your marketing is. When you’re around for a long time, you gain the opportunity to grow your brand and prove your worth. And over time, it’s natural for your brand to become central to your marketing. Today’s conversation unpacks how businesses gain value over time, the power of name recognition, and why an excellent product or service is always essential. Join us for an enlightening conversation on marketing, branding, and more!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: The Older Your Company The Better Your Marketing.
  • [00:23] Where the majority of enterprise and Fortune 1000 companies get their business from.
  • [00:52] Why your brand is such an important part of your marketing.
  • [01:24] The other elements of marketing that support your brand.
  • [02:03] Examples of how businesses build value over time.
  • [03:08] Why having a good product or service is essential.
  • [06:18] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-04

Insider Starts to Experiment with AI

8 min
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In episode #2444, Neil and Eric talk about how Insider is starting to experiment with AI. As AI continues to develop, so too do our methods for using it. Tuning in you’ll learn about Insider’s new plan to test methods for responsibly incorporating AI into its workflow, what this says about broader trends, and some of the exciting potential we see for AI going forward. For all the latest on incorporating AI into your business and its many applications, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Insider Starts to Experiment with AI.
  • [00:24] An overview of Insider’s strategy to responsibly incorporate AI into its workflow.
  • [01:16] How utilizing AI can help you save on costs.
  • [03:15] Why Eric believes the way we do business is going to change fundamentally.
  • [04:59] The exciting potential around AI and data analytics.
  • [05:59] Using AI to get the best out of your content to grow your traffic.
  • [06:53] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-03

The Pros and Cons of Polarizing Marketing

6 min
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In episode #2443, Neil and Eric discuss the pros and cons of polarizing marketing. When you use polarizing marketing, you run the risk of alienating your audience. But you also create an opportunity to elevate brand awareness and gain a loyal following that aligns with your values. In this conversation, we take a closer look at noteworthy polarizing marketing campaigns from brands like Budweiser, Nike, and Burger King, and unpack why some of these gambles paid off, and others didn’t. Tune in to learn more about polarizing marketing, including when to implement it and when to steer clear!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: The Pros and Cons of Polarizing Marketing.
  • [00:07] An overview of the concept of polarizing marketing.
  • [00:21] Budweiser’s marketing campaign with Dylan Mulvaney and how it polarized their community.
  • [00:44] Why do you need to decide what your goal is before you implement polarizing marketing?
  • [01:28] The spaces that benefit most from polarizing marketing.
  • [03:42] When to avoid polarizing content.
  • [04:12] Burger King’s Moldy Whopper campaign and how it increased brand awareness. 
  • [05:11] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-02

Should You Take Every Press Appearance?

7 min
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In episode #2442, we discuss whether or not it’s a good idea to take every press appearance presented to you. We look at forms of press appearances and explain why we feel it’s often better to say, “No”. It’s important to have criteria when gauging if a press appearance is right for you and today, we share a few qualifying questions that help us in the selection process. Tune in to find out why you shouldn’t spread yourself too thin and where you should direct your focus instead.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Whether or not you should take every single press appearance.
  • [00:05] Various forms of press appearances.
  • [00:14] Why we no longer take every press appearance we’re offered.
  • [00:54] Qualifying questions to ask prior to accepting a press appearance offers.
  • [02:36] Why it’s important to have criteria for selecting press appearances.
  • [03:20] Why it’s often better to say, “No”.
  • [03:53] Where to direct your focus, instead.
  • [04:32] A story from Amazon to demonstrate the fruits of focus.
  • [05:43] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-05-01

Reaction to LinkedIn's Latest Features

6 min
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In episode #2441, we share our thoughts on LinkedIn’s new features. There are multiple, from recruiting to analytics and collaborations, and we urge you to check them out. Tune in as we explain how LinkedIn’s collaborative articles work, why they’re worth exploring, and why LinkedIn is making all these changes to begin with. Today you’ll find out how best to leverage LinkedIn’s new features for your business.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Our thoughts on LinkedIn’s new features.
  • [00:11] LinkedIn’s latest feature explained; what this means for the recruitment process.
  • [01:12] How LinkedIn’s collaborative articles work.
  • [01:47] The benefit of Instagram’s reel collaboration feature.
  • [02:33] A list of LinkedIn’s new features.
  • [03:19] Why these new features are being introduced?
  • [03:30] How best to leverage LinkedIn’s new features.
  • [04:15] We challenge you to post to LinkedIn daily for 30 days. 
  • [04:37] That’s it for today! Don’t forget to rate, review, and subscribe!

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