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Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242
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Published 2023-08-08

What is the Inverse Entrepreneur Effect?

7 min
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In episode #2529, we take a look at a new concept known as the inverse entrepreneur effect. This concept of business implies that your regular hierarchical pyramid is flipped upside-down. With the creator or brand on the bottom, they build upward with positions and people they need as the business grows. Join us as we take a look at the trouble with this new creator economy and explore the idea of reversing the upside-down pyramid to prevent your business from becoming reliant on one person, negating the Key Man Risk. For more insights and practical takeaways, tune in now. 

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: What is the Inverse Entrepreneur Effect?
  • [00:05] A new concept where the pyramid is flipped upside-down.
  • [00:40] The trouble with the creator economy.
  • [01:50] A good example of making everything not reliant on the brand/creator.
  • [02:28] We talk about ‘The Lindy Effect.’
  • [03:00] Reversing your company to a right-side-up pyramid.
  • [04:00] How to prevent your business from becoming/being reliant on one person.
  • [04:40] A quick look at what Logan Paul is doing.
  • [05:11] ‘Key Man Risk’ and what it means in business.
  • [05:24] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


Links Mentioned in Today’s Episode:


  • Don’t forget to help us grow by subscribing and liking on YouTube!
  • LVMH with Bernard Arnault.
  • Logan Paul and Prime.
  • Register for the Leveling Up Founders Event here!


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Published 2023-08-07

Why Elon's Funding of Legal Bills is a Smart Marketing Move

6 min
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Discover why Elon's funding of legal bills is a brilliant marketing move! Join Neil and Eric as they analyze the strategic implications and public perception in this insightful video.

TIME-STAMPED SHOW NOTES:

  • [00:00] - Elon Musk’s smart marketing strategy 
  • [01:00] - Neil Patel and Eric Siu’s reaction to Elon Musk’s recent tweet
  • [02:48] - Why freedom of speech is important 
  • [03:40] - Marketers should learn how to adapt socially


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Published 2023-08-06

Why Webinars Are Still a Moneymaker in 2023

7 min
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In episode #2528, we talk about why webinars are still a moneymaker in 2023. We explore what webinars look like and why webinars have to be very specific before chatting about frequency, conversion rates, and the concept of partner webinars. We take a quick look at who tackles sign-ups and follow-ups, post-webinar Q&As, and who does the presenting. Hopefully, this episode leaves listeners with an informed perspective of how Neil and Eric go about doing their webinars. For all this, and more, start listening now!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Why Webinars Are Still a Moneymaker in 2023.
  • [00:05] A quick explanation of what webinars are.
  • [00:45] Why webinars have to be super specific: lead quality.
  • [01:40] A look at the frequency of doing webinars.
  • [02:35] Conversion rates and partner webinars.
  • [03:13] Sales team and marketing teams: sign-ups and follow-ups. 
  • [03:57] Why it depends on what you are selling and understanding your audience.
  • [04:38] Q & A after webinars and how they are helpful. 
  • [05:00] Who presents the webinars (and the slides therein). 
  • [05:58] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


Links Mentioned in Today’s Episode:


  • Don’t forget to help us grow by subscribing and liking on YouTube!
  • Register for the Leveling Up Founders Event here!


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Published 2023-08-05

Andrew Wilkinson Makes $12K/Mo on Twitter Subs?

5 min
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In episode #2527, we discuss the success story of Andrew Wilkinson and his impressive earnings of $12,000 per month through Twitter subscriptions. In our conversation, we explore Andrew's unique approach to monetizing his Twitter presence and the strategies that contributed to his remarkable achievement. Gain valuable insights into the concept of subscriptions and how content creators like Andrew have leveraged this model to build a sustainable income stream. Whether you're a content creator, social media enthusiast, or aspiring entrepreneur, this episode offers valuable lessons on innovative monetization strategies for the digital landscape. Tune in and discover how Andrew's Twitter success can inspire and inform your own creative business ventures.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Andrew Wilkinson Makes $12K/Mo on Twitter Subs?
  • [00:55] Subscriptions as a foundation for B2B investors.
  • [01:43] Why you should start generating revenue from subscriptions.
  • [02:04] How Andrew monetized his Twitter subscriptions.
  • [02:56] Essential aspects to consider regarding subscriptions.
  • [03:42] Feeback received from listeners about the podcast.
  • [04:22] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-08-04

Paid Social Is a Terrible Investment for B2B

7 min
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In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why paid social might not be the most effective strategy for reaching B2B audiences and generating significant returns. We delve into the fascinating dataset from Metadata and discuss the unique challenges and considerations that B2B marketers face when utilizing social media platforms for advertising. Learn about alternative approaches and marketing channels that may yield better results for B2B companies seeking to expand their reach and boost conversions. Tune in and upgrade your marketing strategy to achieve greater success in the B2B landscape.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Paid Social Is a Terrible Investment for B2B.
  • [00:35] Highlights of the groundbreaking data from Metadata.
  • [01:00] Analysis of the most interesting findings from Metadata.
  • [01:44] Circumstances where paid social works well.
  • [02:42] Lead to win rates of paid socials.
  • [03:16] A key aspect of advertisements: efficiency.
  • [03:50] How to know if paid advertising is effective.
  • [04:34] Brand awareness and targeting an audience based on data.
  • [04:48] A final takeaway from the Metadata dataset.
  • [05:44] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


Links Mentioned in Today’s Episode:


  • Metadata
  • Don’t forget to help us grow by subscribing and liking on YouTube!


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Published 2023-08-03

Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term

6 min
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In episode #2525, we discuss the lessons learned by MrBeast on why ads are not the ideal long-term monetization strategy. Join us as we analyze the journey of MrBeast, a prominent YouTube personality known for his philanthropy and attention-grabbing stunts. Discover the drawbacks of relying solely on ads for revenue and the potential limitations in scalability and sustainability. We explore alternative monetization methods that content creators like MrBeast have adopted to build a thriving and lasting income stream. Whether you are a content creator, entrepreneur, or marketer, this episode offers valuable insights into crafting effective monetization strategies for long-term success. Tune in and learn from MrBeast's experiences to optimize your business content for growth and sustainability.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term.
  • [00:20] How advertisers are making more money than you.
  • [01:10] An alternative to ad revenue: providing products and services.
  • [01:39] Why it is all about margins.
  • [02:35] Leading with the audience first.
  • [03:01] Short-term strategies for getting started.
  • [03:26] Interesting findings from the Linktree Creator Report. 
  • [04:00] A key aspect to keep in mind.
  • [04:20] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-08-02

Apple Declares War on Newsletters

7 min
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In episode #2524, we discuss Apple's declaration of war on newsletters. Join us as we explore the recent developments and changes implemented by Apple that impact newsletter creators and subscribers. We investigate the potential implications for content creators, marketing strategies, and the future of newsletters in light of these changes. Hear valuable insights into the evolving landscape of digital content distribution and the challenges faced by newsletter platforms. Whether you are a content creator, marketer, or avid newsletter reader, this episode offers valuable analysis and recommendations to navigate the shifting newsletter landscape effectively. Tune in to stay informed and adapt your marketing strategies accordingly in response to Apple's latest moves.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Apple Declares War on Newsletters.
  • [00:10] How iOS 17 will impact the distribution of marketing material.
  • [01:15] Ways companies are adapting to Apple’s new privacy rules.
  • [02:05] Results from a survey regarding the impacts of Apple’s privacy rules.
  • [02:58] What Apple is really good at: telling a story.
  • [03:12] Why newsletters are not at risk, despite the changes by Apple.
  • [04:07] An essential metric to track the success of newsletters.
  • [04:24] We share our newsletter tracking metrics. 
  • [05:17] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-08-01

X Offers Up to 50% in Discounts

5 min
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Neil and Eric talk about the incredible discounts and deals that X is offering, with discounts of up to 50%

TIME-STAMPED SHOW NOTES:

  • [00:00] - “X” wants to make your Twitter ROI more profitable
  • [01:00] - How Elon Musk will implement up to 50% discount and how you can maximize it
  • [02:12] - Advertising on Twitter has become cheaper since Elon Musk took over.
  • [03:33] - This is the best time to take advantage of Twitter ads


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Published 2023-07-31

What the Hollywood Actor Strike Can Teach You About Marketing

8 min
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Eric and Neil delve into the repercussions of the Hollywood Actor Strike and discover invaluable marketing lessons that can be applied across various industries.

TIME-STAMPED SHOW NOTES:

  • [00:00] - The impact of the Hollywood Strike 
  • [02:00] - What can we learn from it from a marketing standpoint
  • [02:45] - What Neil Patel thinks about the Hollywood Strike and how will it affect content creation
  • [04:57] - Why this is a great time for creators to produce content 
  • [05:47] - Being afraid of a future dominated by technology is inherent to human nature


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Published 2023-07-30

Elon destroyed the concept of hiring brand agencies for millions of dollars

8 min
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In this episode, Neil and Eric talk about how Elon Musk has revolutionized the concept of hiring brand agencies for millions of dollars.

TIME-STAMPED SHOW NOTES:

  • [00:00] - Elon Musk and 99designs on redefining the strategy of hiring a brand agency
  • [01:30] - What do Neil Patel and Eric Siu think about this whole Twitter rebrand?
  • [02:38] - Is this the end of brand agencies?
  • [04:04] - Neil Patel and Eric Siu rebranding tips and tricks
  • [05:10] - Why conversion should be the top priority instead of just redesigning your brand


Links Mentioned in Today’s Episode:


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Published 2023-07-29

Twitter Rebrands to X and destroys a reported $4-20B in brand value

8 min
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In this episode, Neil and Eric talk about Twitter's bold rebranding as "X," a move that resulted in a reported $4-20B loss in brand value. They delve into the reasons behind this decision and the potential implications it holds for the platform's future.

TIME-STAMPED SHOW NOTES:

  • [00:00] - What Neil Patel thinks about Elon Musk’s decision to rebrand Twitter
  • [02:00] - This will be the biggest redirect project in SEO
  • [03:40] - What does Twitter's CEO, Linda Yaccarino, think about this rebrand?
  • [04:37] - Why Eric Siu and Neil Patel think rebranding is unnecessary


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Published 2023-07-28

The Wealthiest People in the World Do This One Thing Only

7 min
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In episode #2522, we reveal the one thing that the wealthiest people in the world do exclusively. Join us as we explore the common practice among the ultra-rich and discuss its impact on their success. Gain valuable insights into the mindset, habits, and strategies employed by these individuals to accumulate vast wealth. Whether you aspire to join the ranks of the wealthiest or simply seek inspiration for personal growth, this episode offers valuable lessons and actionable takeaways to help you on your journey to financial success. Tune in and discover the key to unlocking wealth in this enlightening episode.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: The Wealthiest People in the World Do This One Thing Only.
  • [00:55] What wealthy and successful people all have in common.
  • [02:12] How successful people expand their accumulated wealth.
  • [02:47] An example of someone who built their wealth by focusing on a niche.
  • [04:03] Successful people who have an investor mindset.
  • [04:36] Focusing on a niche before expanding into new ventures.
  • [04:50] Another commonality between successful people.
  • [05:27] The advantages of entering a mass market.
  • [05:53] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


Links Mentioned in Today’s Episode:


  • Don’t forget to help us grow by subscribing and liking on YouTube!
  • Sign up for the next Marketing Mastermind class on Leveling Up Founders


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Published 2023-07-27

Why You Have To Take Back Control of Your Content

8 min
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In episode #2521, we discuss the importance of taking back control of your content. We delve into the drawbacks of relying solely on third-party platforms and emphasize the benefits of owning and managing your own content channels. Discover why building your own platform, such as a website or blog, provides greater control, flexibility, and long-term sustainability. Gain valuable insights on content ownership and learn strategies to establish a strong digital presence while maintaining control over your valuable content assets. Tune in to this empowering episode and reclaim control of your content today.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Why You Have To Take Back Control of Your Content.
  • [00:50] Spending more time creating more content.
  • [01:26] Issues with not creating your own content.
  • [02:10] An example of good, simple content with great ROI.
  • [02:58] Hear the benefits of creating your own content.
  • [03:33] Why it is essential to have fun when making content.
  • [05:10] The popularity of content creation as a marketing tool.
  • [06:04] Simple steps to take back control of your content.
  • [07:07] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


Links Mentioned in Today’s Episode:


  • Don’t forget to help us grow by subscribing and liking on YouTube!
  • Sign up for the next Marketing Mastermind class on Leveling Up Founders


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Published 2023-07-26

Logan Paul Generated $250 Million Dollars in 12 Months Through This Marketing Channel

9 min
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In episode #2520, we delve into the incredible success story of Logan Paul and how he managed to generate a staggering $250 million within just 12 months. We shed light on the marketing channel that played a pivotal role in his achievement and share valuable insights for marketers and entrepreneurs to learn from. Discover the basics of influencer marketing, common pitfalls brands make, how to leverage influencer marketing effectively, the benefits of focusing on a niche, and more. Learn valuable lessons from Logan Paul's journey and gain insights into the future potential of influencer marketing in this captivating episode, tune in now!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Logan Paul Generated $250 Million Dollars in 12 Months Through This Marketing Channel.
  • [00:15] Background about Logan Paul and his overall brand.
  • [00:58] The story behind the recent success of PRIME.
  • [01:09] Leveraging influencer marketing to generate more sales.
  • [02:25] Reasons why PRIME has become so popular.
  • [02:37] Examples of other companies using influencer marketing successfully.
  • [03:11] What most people do not understand about influencer marketing.
  • [03:49] Hear about our influencer partner. 
  • [04:04] Why you do not have to work with the biggest influencers to get results?
  • [04:45] Benefits of focusing on a niche and using influencer marketing.
  • [05:30] Common mistakes brands and entrepreneurs make.
  • [06:39] Learn about the key to successful influencer marketing.
  • [07:48] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-07-25

Content That Actually Converts Into Enterprise Customers

9 min
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In episode #2519, we talk about what type of content actually works at converting enterprise customers. There is immense power behind effective marketing techniques and, in our conversation, we break down the types of content that help drive revenue. Hear about the type of content that goes viral, leveraging content effectively, and best practices to help your content reach new customers. We also talk about programmatic advertising, the overall marketing funnel, and how to track the progress of marketing content. To learn how to take your marketing to the next level, tune in now!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Content That Actually Converts Into Enterprise Customers.
  • [00:42] A look at some data on viral content.
  • [01:55] Neil shares what he has learned regarding content.
  • [02:48] How NP Digital assesses marketing content.
  • [03:15] Benefits of focusing on a marketing niche.
  • [03:55] Best practices for formatting blog content.
  • [04:52] Leveraging FUD (Fear, uncertainty, and doubt) type content.
  • [06:11] Programmatic advertising and the sales funnel explained.
  • [06:58] Tracking the progress and producing new content.
  • [07:26] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-07-24

Discord 125k growth hack, Eric's 1.9M view Tweet, Bryan Johnson's new company, Barbie marketing, AI's horrifying future

33 min
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In this episode, Neil and Eric talk about Discord's Explosive 125k Growth Hack, Unveiling Eric's 1.9M View Tweet, Bryan Johnson's Intriguing New Company, the Fascinating World of Barbie Marketing, and the Harrowing Predictions for AI's Future!

TIME-STAMPED SHOW NOTES:

  • [00:00] - How Bryan Johnson is redefining business and marketing
  • [05:00] - Best practices to scale your Youtube channel
  • [15:30] - AI’s horrifying future and the more reason to protect your data
  • [19:30] - Barbie Movie’s marketing strategy 
  • [22:56] - Build your community with this Discord growth hack
  • [27:28] - The only thing you need to build a successful career through social media


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Published 2023-07-23

Marketing is Getting Harder. But Paid Media is Getting EASIER?

6 min
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In episode #2517, we discuss the statement “Marketing is getting harder. But paid media is getting easier” and whether or not it is true. Neil sheds light on factors like AI and cutbacks in ad spending to explain why some believe that this statement is true before explaining why he disagrees with it. You’ll hear about privacy changes and automatization and what this means for creative strategy and people who work in marketing and paid media. In order to survive, you need to evolve, so tune in to find out how developments in the marketing industry may affect you and where to focus your efforts for maximum ROI!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Marketing is getting harder. But paid media is getting EASIER?
  • [00:17] Why Neil thinks paid media is getting easier: AI and ad spend cutbacks.
  • [00:31] The main reason Neil disagrees with this statement: the privacy changes.
  • [01:07] What this means for creative strategy and people in paid media?
  • [02:00] How paid media is affected by automatization. 
  • [03:06] AI and how it will affect the work of creatives. 
  • [03:29] Google and its relationship with agencies.
  • [04:01] The need to evolve in order to survive.
  • [04:47] Predictions for the future. 
  • [05:02] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-07-22

Is It Worth It to Create a User Conference?

7 min
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In episode #2516, we talk about whether it is worth it to create a user conference. You’ll hear about what a user conference is, examples of companies that do this well, and Neil and Eric’s experiences with doing their own conferences. Our hosts break down the criteria that your company should meet before you consider hosting a user conference. These events can be very valuable in terms of networking and generating leads and revenue, but they can also be a waste of time. Tune in to find out if creating a user conference is the right thing for your business!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: is it worth it to create a user conference?
  • [00:06] What a user conference is and examples of companies that do this.
  • [00:41] Neil and Eric’s experiences with doing their own conferences.
  • [01:34] The live podcast that you can expect from Neil and Eric at HubSpot’s Inbound conference.
  • [01:55] Criteria that your company should meet before hosting a user conference.
  • [02:45] A look at some specific events and the value they provide.
  • [04:18] How iProspect generated a lot of revenue from their events.
  • [04:57] WPP Steam’s “unconference”.
  • [06:13] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-07-21

How to Measure the ROI of Your Content Efforts in 2023

7 min
View

In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4 and how to get around them using UTM parameters. You’ll also hear about the value of AB testing and why you need to factor in what content is generating leads. Tune in to find out what you should be trying to track, how to track it, and how to use the information you gather to improve your content going forward!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: how to measure the ROI of your content efforts in 2023.
  • [00:06] Google Analytics 4 and its limitations.
  • [00:23] A quick hack involving UTM parameters.
  • [00:51] How to use AB testing.
  • [01:55] Factoring in lead generation.
  • [03:07] Tracking content topics and how to use this information going forward.
  • [03:52] The evolution of Google Analytics and what Eric predicts for the future.
  • [04:42] Blog content and emails versus organic reach when it comes to ROI.
  • [05:51] Why measuring your ROI is not enough; you actually have to improve it.
  • [06:02] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-07-20

How Can Businesses Use Data to Improve Their Marketing Campaigns

7 min
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In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how companies use data is that they’re good at tracking it but not as good at applying what they learn from it. You’ll hear some practical suggestions on what businesses should do with their data, the value of an experimentation framework, and how to incentivize staff to use data to make improvements. Eric also talks about the value he derives from the Magellan AI podcasting tool and how he feels about GA4 compared to the previous version of Google Analytics. Tune in to find out how you can use data to improve your marketing campaigns!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: how businesses can use data to improve their marketing campaigns.
  • [00:33] The Magellan AI podcasting tool, the data it provides, and how it helps our hosts make better decisions. 
  • [01:24] The biggest problem with how businesses use analytics.
  • [02:43] Thoughts on GA4 versus the previous version of Google Analytics.
  • [03:41] Neil recommends what companies should do with their data.
  • [04:10] The value of having an experimentation framework. 
  • [04:40] Incentivizing staff to make improvements based on data.
  • [05:48] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-07-19

BEHIND THE SCENES: The REAL LinkedIn Algorithm Secrets

8 min
View

In Episode #2513, we shed light on some shocking information about the LinkedIn algorithm and its manual filtering from someone who works in its influencer program. You’ll hear about how they manually manipulate the reach of viral content, the types of accounts that get down-ranked and up-ranked, and why. We explain some of the criteria that affect this, the four levels they use to rank content, and the topics you should talk about if you want your posts to rank. We also discuss the lack of transparency about the algorithm and how LinkedIn differs from Twitter in this regard. Tune in to find out the truth about the LinkedIn algorithm! 

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: the secrets of the LinkedIn algorithm.
  • [00:30] Shocking info on the manual filtering of LinkedIn from someone on the inside.
  • [01:37] Typical account types that get down-ranked and up-ranked.
  • [02:10] How the criteria changes per country and other factors that affect it.
  • [02:31] Topics you should talk about depending on your racial profile. 
  • [03:17] The four levels that they use to rank content.
  • [03:50] Thoughts on the incentives that drive this.
  • [04:11] How our hosts would do things differently if they worked at LinkedIn.
  • [04:47] A case study that Eric looked at and the value of playing by the rules.
  • [05:16]  Thoughts on the level of transparency when it comes to algorithms in LinkedIn versus Twitter.
  • [06:33] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-07-18

Crazy Marketing Lesson We Learned From Expedia

6 min
View

In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel approach, integrating multiple channels like SEO, television ads, and radio ads, the ROI per channel increased by approximately 10%. This approach was especially effective for smaller brands, leading to significant lifts in their ROIs across all channels.

TIME-STAMPED SHOW NOTES:

  • [00:00] Expedia, where an omnichannel approach led to a 10% increase in ROI per channel.
  • [00:39] Expedia conducted an experiment leading to improved results
  • [01:41] Omnichannel marketing had a greater impact on smaller brands, with increased ROI
  • [03:04] Examples of other companies, adopting omnichannel strategies are discussed
  • [04:13] Importance of being open to new marketing approaches to achieve better marketing efficiency and ROI.
  • [05:04] That’s it for today! Don’t forget to rate, review, and subscribe!


Go to https://www.marketingschool.io to learn more!


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Published 2023-07-17

How to use Bard to Come Up with Popular Marketing + Business Questions

7 min
View

In this episode, Eric and Neil discuss how to use Bard, an AI language model, to come up with popular marketing and business questions. They share their experiences using Bard and explain how they use it to generate content ideas for their podcast. They also highlight the importance of refining prompts and leveraging high search volume questions to create engaging content.

TIME-STAMPED SHOW NOTES:

  • [00:00] Introduction to using Bard for marketing and business questions.
  • [00:53] Using Bard to generate specific marketing questions for the current quarter.
  • [01:40] Refining questions for specificity and actionability.
  • [02:41] Exploring popular search marketing questions with Bard.
  • [03:17] The relevance of Bard's data and its age.
  • [03:40] Importance of focusing on high search volume questions for content creation.
  • [04:01] Using Bard to find popular search engine marketing questions.
  • [04:47] Considering indexed results to determine question relevance.
  • [05:13] Wrapping up and encouraging listeners to follow their YouTube channel.
  • [05:58] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!


 

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Published 2023-07-16

Why In Person Podcasts Crush Online Podcasts

6 min
View

In this episode, Eric Siu and Neil Patel discuss the advantages of in-person podcast recordings over online ones. They share their recent experience recording together in person, highlighting the benefits of natural energy and storytelling that enhance the audience's engagement. Building deeper relationships and creating a different level of connection with guests are among the key advantages of in-person podcasting they explore.

TIME-STAMPED SHOW NOTES

  • [00:00] Introduction to the topic: Why in-person podcasts crush online podcasts.
  • [00:18] Recording together after three years apart.
  • [00:26] Difference between online and in-person recordings.
  • [01:05] Impact of being physically present on storytelling and energy.
  • [01:45] Unique vibe of doing something live or in person.
  • [02:03] Overcoming Zoom fatigue and enhancing energy through in-person interactions.
  • [02:24] Stronger relationships were built with guests during in-person recordings.
  • [03:13] Value of building deep relationships and lifelong friendships through in-person podcasting.
  • [04:06] Difficulty in remembering online podcast recordings compared to in-person ones.
  • [04:19] Importance of genuine connections and helping each other out during in-person interactions.
  • [04:39] Eric's preference for watching full interviews in person over Zoom recordings.
  • [05:03] Encouragement to consider in-person recordings without disregarding online options.
  • [05:11] Outro and call to action: Rate, review, and subscribe!
  • [05:20] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!


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Published 2023-07-15

Jennifer Lopez AI ad, Disney wants to sell networks, Prime Day falls short, Twitter launches creator rev share

27 min
View

Featuring Jennifer Lopez's AI ad and Disney's network sale, Prime Day's disappointing performance, and Twitter's creator rev share launch, this episode has it all. Take a look at Neil and Eric’s insightful analysis of these trending topics!

TIME-STAMPED SHOW NOTES:

  • [00:00] - Disney TV assets are now for sale, says Bob Iger
  • [05:33] - Jennifer Lopez AI Marketing Campaign For Virgin Voyages
  • [07:38] - Threads engagement is decreasing
  • [11:34] - Amazon’s Prime Day falls short
  • [14:30] - Twitter introduces revenue sharing system
  • [20:48] - What you should learn from Sam Ovens


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Published 2023-07-14

Do Offline Ads Work?

7 min
View

In episode #2509, we’re exploring the effectiveness of offline ads. We investigate why B2B companies invest in airport ads and examine the factors affecting the success of offline ads. You’ll learn how to creatively engage your target audience and differentiate yourself in a saturated marketing landscape. Tune in for insights on leveraging offline ads for maximum impact!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Do offline ads work?
  • [00:13] The effectiveness of offline ads, including billboards and airport ads.
  • [01:48] How offline ads are evolving to merge with digital platforms.
  • [02:20] Factors affecting the success of offline ads.
  • [04:38] Why IT marketers should focus on creativity rather than technical details.
  • [05:12] The importance of evoking emotion to drive customer interest.
  • [05:36] Why unique campaigns make effective campaigns.
  • [06:16] That’s it for today! Don’t forget to rate, review, and subscribe!


Go to https://www.marketingschool.io to learn more!


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Published 2023-07-13

The LinkedIn Algorithm Changed — Here's How To Win

7 min
View

In episode #2508, we uncover the latest insights and strategies to conquer the ever-changing LinkedIn algorithm. Join us as we reveal the key factors driving organic reach and engagement on LinkedIn. From understanding the algorithm's shift towards prioritizing relevant content to leveraging knowledge-sharing for maximum visibility, this podcast provides practical tips to help you win on the OG B2B social network. Stay ahead of the curve and learn how to build your audience on and off the platform, protecting your long-term growth. Tune in as we decode the new LinkedIn algorithm and shed light on how to make it work for you.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How to make the new LinkedIn algorithm work for you.
  • [00:06] Why LinkedIn constantly changes its algorithm.
  • [00:36] LinkedIn’s aim is to focus on B2B social networking.
  • [02:14] Why building your own audience outside of LinkedIn is important for long-term success.
  • [02:39] The kinds of posts prioritized on the platform; how to reach people that don’t follow you.
  • [03:16] What can be attributed to LinkedIn’s success?
  • [03:33] A recap of the types of content and comments valued by LinkedIn.
  • [05:34] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-07-12

The Anatomy of a 1M View TikTok Video

6 min
View

In episode #2507, we dissect the elements that contribute to the success of a TikTok video, specifically focusing on the anatomy of a TikTok video that reached an impressive milestone of 1 million views, ours! Join us as we explore the strategies, tactics, and key components that can help creators achieve significant visibility and engagement on the popular social media platform. We discuss what made our video viral, leveraging existing trends, and why timing is vital. Gain valuable tips and strategies to enhance your TikTok content creation and increase your chances of capturing the attention of a broad audience. Tune in now! 

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: The Anatomy of a 1M View TikTok Video.
  • [00:55] A brief overview of what the post was about.
  • [01:14] Reasons why the post went viral.
  • [01:37] Why Neil chose not to collaborate on the video.
  • [02:05] Advice for creating viral marketing content.
  • [02:38] Eric shares his perspective on the post.
  • [03:40] Learn why storytelling is essential for a viral video.
  • [04:06] Focusing on the ideal customer. 
  • [04:20] The role of timing in driving trends.
  • [05:15] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-07-11

Why The Threads Launch Was A Masterclass In Product Marketing

8 min
View

In this episode, Neil Patel and Eric Siu talk about product marketing lessons you should learn from Threads.

TIME-STAMPED SHOW NOTES:

  • [00:00] - Why launching Threads is a genius move and the future
  • [01:30] - The conditions that made Threads a record-breaking social media platform
  • [03:36] - Key lessons we should learn from Threads
  • [05:07] - What will happen if Threads go global?


This podcast is on our Youtube Channel. Watch it here: https://youtu.be/_jEs2WXAUbo 


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Published 2023-07-10

Threads Is Generating 8.3X More Engagement Than Twitter

8 min
View

Neil Patel and Eric Siu talk about why Meta’s Threads is getting a lot of attention right now and how you should maximize it for your brand. 

TIME-STAMPED SHOW NOTES:

  • [00:00] - Is Threads better than Twitter?
  • [01:31] - Neil Patel performed an engagement disparity test between Threads and Twitter.
  • [02:20] - What is the reason behind the current surge in attention towards Threads?
  • [04:10] - How can you maximize Threads’ organic reach as a brand-new platform
  • [05:30] - You’re missing a lot of things if you’re not using Threads


This podcast is on our Youtube Channel. Watch it here: https://youtu.be/Qyckt7WXTxA


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Published 2023-07-09

Why The Creator Economy Ended Up Being A Dumpster Fire

7 min
View

In episode #2506, we dive deep into the challenges and shortcomings of the creator economy. Join us as we uncover the complexities of the creator economy and offer insights into the factors that have contributed to its less-than-desirable outcomes. We discuss the challenges in the space, returns from content creation, essential aspects content creators should consider, and much more! Join us for this eye-opening episode to gain a deeper understanding of the challenges faced by the creator economy and gain valuable insights into its complexities. Tune in now!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Why The Creator Economy Ended Up Being A Dumpster Fire.
  • [00:20] An interesting market projection regarding creative startups.
  • [00:55] We define the creator economy and provide examples.
  • [02:06] Reasons why the creator economy is struggling.
  • [02:37] Examples of successful businesses within the creator economy.
  • [03:03] We unpack reported returns for content creation.
  • [03:25] Important aspects that content creators should consider.
  • [04:10] How to be successful at monetizing content. 
  • [04:42] Common misconceptions about content creation.
  • [04:55] An example of a ‘lucrative niche’ in the market.
  • [05:37] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


This podcast is on our Youtube Channel. Watch it here: https://youtu.be/q11zGjZ467M 

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Published 2023-07-08

Threads Gets 70M Users, Pseo, Ga4, Duolingo Ditches Tv Ads For Memes, Tom Brady Loses $30M

39 min
View

Join Neil Patel and Eric Siu as they discuss the latest news and trends in the digital world. Tune in to hear them delve into the incredible achievement of Threads, which attracted a staggering 70 million users in just a few days. They'll also cover the fascinating topic of Progmattic SEO, explore the Canadian government's decision to halt ad purchases from Meta's platforms, and share insights on Tom Brady's surprising $30 million loss, plus much more. Don't miss out on this engaging and informative podcast episode!

TIME-STAMPED SHOW NOTES:

  • [00:00] - Twitter’s competitor Thread is now one of the fastest-growing social media platforms 
  • [02:15] - How your brand can maximize this new platform for organic reach
  • [05:00] - Scale your content creation with Programmatic SEO
  • [11:41] - Canadian Government to stop buying Meta platform ads 
  • [19:11] - How Connected TV (CTV) Advertising Works
  • [25:54] - Duolingo Ditches Tv Ads For Memes
  • [28:10] - Tom Brady Loses $30M



www.marketingschool.io to learn more!


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Published 2023-07-07

Are Rebrands A Good Idea?

8 min
View

In episode #2505, we delve into rebranding and discuss whether it is a good idea for businesses. Join us as we explore the potential benefits and drawbacks of rebranding and provide valuable insights to help you make an informed decision through real-world examples. We discuss when rebranding is appropriate, bad and good examples of rebrands, essential aspects to keep in mind when rebranding, and more! Tune in to gain valuable insights into the process of rebranding and determine whether it's the right move for your business.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Are Rebrands A Good Idea?
  • [00:22] Why we are not fans of rebranding.
  • [01:36] Rebranding when reviews are bad: Spectrum.
  • [02:33] Remembering a viral post about Comcast.
  • [02:59] Hear examples of bad rebrands and missed opportunities.
  • [04:29] How rebrands can complicate marketing strategies.
  • [05:10] Good examples of successful rebrands. 
  • [05:51] Important lessons from successful rebrands.
  • [06:05] We unpack Neil’s recent rebranding experience.
  • [06:52] That’s it for today! Don’t forget to rate, review, and subscribe!


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Spectrum

Comcast

ChatGPT


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Published 2023-07-06

Now You Can View Your Competitors' Google Ads For Free

6 min
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In this episode, Neil Patel and Eric Siu talk about how you can view your competitors' Google Ads for free


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Published 2023-07-05

Where We Would Start From Scratch

7 min
View

In this episode, Eric Siu and Neil Patel discuss their strategies for starting from scratch in content marketing. They share their preferred content formats, with Eric focusing on LinkedIn and Twitter for text-based content, while Neil emphasizes the power of videos and leveraging short-form content across various platforms. They also discuss the importance of building connections with the audience and utilizing AI and contractors to maximize efficiency. Tune in to learn how to kickstart your content marketing efforts.

TIME-STAMPED SHOW NOTES:

  • [00:16] Introduction to the topic and a lighthearted discussion about a special pillow
  • [01:24] Neil and Eric share their preferred content formats for starting from scratch
  • [02:46] Neil explains why he favors videos and how they help build audience connections
  • [03:49] The prominence of short-form videos and the benefits of creating long-form content
  • [04:30] Eric's choice of LinkedIn and Twitter for posting produced videos and engaging with the audience
  • [05:32] Wrapping up the episode and encouragement to rate, review, and subscribe


That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!


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Published 2023-07-04

How Much We Each Spend on Content Marketing

8 min
View

In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, videos, email blasts, and webinars. Discover how we leverage the power of AI to enhance our content, reduce costs, and improve efficiency, and what tools we use for our email marketing campaigns. Tune in for insight into how we attract and nurture the right audience, and subscribe to level up your content game!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How Much We Each Spend on Content Marketing.
  • [00:33] The quantity and type of content we create each month.
  • [00:54] Our ideal daily output.
  • [01:28] What we use for email marketing management.
  • [01:45] The size of our video editing team.
  • [01:58] Our shared costs for the Marketing School podcast.
  • [02:09] How we use AI to enhance our content, reduce costs, and improve efficiency.
  • [03:27] How we use webinars to attract targeted leads and generate revenue.
  • [05:34] Why we’re running Twitter and Meta ads to drive more email signups.
  • [06:32] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-07-03

The AI Video Editor That Will 10x Your Content Creation

4 min
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In episode #2501, we discuss the AI-powered video editor that promises to save you time and money on your TikToks, Reels, and YouTube shorts. We explore how Opus Clip utilizes AI to analyze longer videos, identify hooks, generate catchy titles, and predict their viral potential. We tried it ourselves and found the Opus-edited clips to perform similarly to our other shorts on YouTube. Tune in to learn more about its time-saving features and its potential for longer-form videos too!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: The AI Video Editor That Will 10x Your Content Creation
  • [00:15] What Opus Clip is and what it’s used for?
  • [00:40] Using AI to analyze longer videos, find hooks, generate titles, and score viral potential.
  • [01:00] The features that enable it to save users time in editing short-form videos.
  • [01:07] Our experience of using Opus Clip: how Opus-edited shorts performed on YouTube.
  • [01:31] The time and money-saving benefits of Opus Clip.
  • [01:41] Our plan is to use it for reaction and longer-form videos.
  • [02:35] Why emphasis should be placed on content quality rather than production quality.
  • [03:17] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-07-02

What Matters More Than Competency

6 min
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In episode #2500, we investigate what matters more than competency when it comes to hiring. We explore why cultural fit takes precedence over competence and how it can make or break a team's success. Through a compelling recruitment story, we illustrate the significance of finding candidates who align with your company's culture. We also divulge our own companies’ core values and explain why we find open-mindedness, improvement, and obsession to be desirable traits in potential candidates. Join us as we debate the question of competency versus cultural fit from both angles.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: What matters more than competency?
  • [00:26] Why cultural fit is more important than competence.
  • [01:35] A recruitment story illustrating the significance of cultural fit.
  • [02:24] Core values at Eric’s company.
  • [04:02] Neil’s personal and professional core values.
  • [05:02] Open-mindedness, improvement, and obsession as desirable traits in candidates.
  • [05:10] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-07-01

How MrBeast Smashed A New Video Record

5 min
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In episode #2499, we delve into how YouTube sensation MrBeast shattered video records with his latest release. From the premise that surpassed his ‘Squid Games’ video to the clever utilization of cameos and quick pacing, we explore the secrets behind his viral triumph. Discover how MrBeast incorporated a native ad for his own product, Feastables, along with exclusive offers to further engage his audience. We unravel the reasons behind this video's unprecedented success, speculating on the immense revenue potential for the content creator. Tune in as we investigate how he expertly keeps viewers hooked and discover the impossible metrics of MrBeast's top-performing videos!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How MrBeast smashed a new video record!
  • [00:21] The premise of the video that outperformed his Squid Games video.
  • [00:44] MrBeast’s use of cameos and quick pacing.
  • [01:04] His inclusion of a native ad for his own product, Feastables, with exclusive offers.
  • [01:28] Why this video is outperforming previous ones while indicating higher revenue potential?
  • [02:53] The metrics of MrBeast’s top-performing videos.
  • [03:34] His ability to keep viewers hooked.
  • [03:41] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-06-30

Why We’re Doing In-Person Podcast Again

6 min
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In episode #2498, we talk about why we’re doing a live podcast again. We haven’t recorded this podcast sitting next to each other for the last three or four years and today we are going to tell you why that has changed. Eric and Neil both tell us why they prefer it this way, why they enjoy it more, and the relationships it creates. We even tell you how live podcasting helps you repurpose content. You don’t want to miss this one!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Why We’re Doing In-Person Podcast Again.
  • [00:44] Why do we think doing in-person podcasting again is helpful and frankly, better.
  • [02:40] How in-person podcasting builds relationships.
  • [03:55] The way recording live podcasts helps you repurpose your content.
  • [04:27] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more and don’t forget to apply for the upcoming event at https://www.levelingup.com/founders/!


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Published 2023-06-29

The Rise of De-Influencers

4 min
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In episode #2497, we are discussing the rise of de-influencers and what it means. De-influencers are people causing negative influence online. This is happening more and more now and when someone who isn’t liked is promoting your services or products, it’s actually going to hurt your sales and revenue. Don’t de-influence, influence! 

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: The Rise of De-Influencers.
  • [00:28] What a de-influencer is.
  • [01:16] Why you don’t want de-influencers anywhere near your business.
  • [02:06] Exploring why there isn’t a way to defend yourself against de-influencers.
  • [02:37] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-06-28

The Right Way to Market an Event

6 min
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In episode #2496, we share how to market an event effectively. From advertising and sending emails to pushing ticket sales and optimizing the 30 days before the event, we share all our tips and tricks with you today! We have an exciting event coming up in August and this is how we are marketing it the right way. Tune in now!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: The Right Way to Market an Event.
  • [00:27] How we’re marketing our next event in August.
  • [01:20] Advertising events and what platforms they do well on.
  • [02:57] The two ways to move ticket sales for your events.
  • [04:32] Why the most common event marketing techniques are not effective strategies?
  • [04:54] Reasons why the 30 days leading to an event are the most critical. 
  • [05:08] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-06-27

How to Find the Best Podcast to Advertise On

5 min
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In episode #2495, we are going to tell you how you can find the best podcast to advertise on. Magellan AI is a great tool to use to help with podcast analytics and advertising, and this is a must-use product! Today, we walk you through some of the product’s features, the cost, and how it can help you!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How to Find the Best Podcast to Advertise On.
  • [00:08] Magellan AI and how it helps with podcast advertising and analytics.
  • [01:34] Our favorite feature of Magellan AI.
  • [03:44] The cost of Magellan AI.
  • [04:09] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-06-26

Business Trends We Are Seeing For 2023

7 min
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In episode #2494, we are talking about the business trends we are seeing in 2023. Things have become volatile with interest rate hikes and businesses are taking a defensive stance in order to protect themselves. We’re seeing a lot of marketing budget cuts and replacing loads of operations with AI to be more efficient. We are also seeing businesses make use of podcasting which we think is a brilliant idea. To hear all about the trends we predict for the rest of 2023, tune in now!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Business Trends We Are Seeing For 2023.
  • [00:24] Why businesses are cutting back on everything and rates are hiking.
  • [01:11] The hiring trends and the defensive stance businesses are taking.
  • [02:07] Why advertising isn’t growing like it was before.
  • [02:35] How people are preparing for these issues: AI and why it’s more efficient.
  • [04:20] Why podcasts are useful tools and why businesses are using them for marketing.
  • [06:03] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-06-25

How To Unsuck At Social Media

7 min
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In episode #2493, Neil and Eric get into how to unsuck at social media. When it comes to social media, there are plenty of ways to succeed. But there are also plenty of ways to suck. And what works for your competitor won’t necessarily work for you. Join Neil and Eric as they reflect on where they need to improve their social media, how to do it, and why experimentation and having fun are key components on the journey to creating fantastic content!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How To Unsuck At Social Media.
  • [00:18] AB testing on YouTube, responding to DMs, and other areas for improvement.
  • [00:51] Why Neil isn’t willing to open up his private life for more online engagement.
  • [01:22] Posting velocity, producing AI-enhanced content, and other tactics you should be using.
  • [02:55] Why experimentation is key to unsucking at social media.
  • [03:36] What works for your competition won’t necessarily work for you.
  • [05:24] How enjoying the process and having fun improves your content. 
  • [05:52] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-06-24

The Optimal Way To Post To Social Daily

8 min
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In episode #2492, Neil and Eric break down the optimal way to post to social daily. The social media space is competitive, and different platforms seem to constantly be changing things up to stay ahead of the game. Find out how algorithms differ on various platforms, the benefits of posting natively, and recommended tools for easy posting!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: The Optimal Way To Post To Social Daily.
  • [00:06] How social media is changing and advice on how to adapt.
  • [02:41] Posting natively and recommended tools to make posting easier.
  • [02:51] How algorithms differ on various social platforms.
  • [03:42] Advice on repurposing pillar content.
  • [06:52] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-06-23

What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org)

6 min
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In episode #2491, Neil and Eric discuss what can be learned from the XPRIZE Foundation, an organization that Elon Musk donated over 100 million dollars to. It’s important to look at how things are done in different business settings. Not only do you expand your knowledge, but it also presents opportunities to leverage their offerings to achieve your personal goals. Tune in to find out how XPRIZE is encouraging technological development that will benefit humanity, why Elon Musk donated such a substantial amount to this organization, and what marketing teams can learn from their strategies.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org).
  • [00:31] An overview of the XPRIZE Foundation and its mission.
  • [02:35] The prizes that XPRIZE awards to encourage technological development that will benefit humanity.
  • [03:00] How these prizes generate activity and development in beneficial sectors.
  • [03:34] What marketing can learn from this type of positive attention?
  • [03:42] The benefits of investing in XPRIZE.
  • [05:00] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Published 2023-06-22

What Eric Learned About YouTube By Paying MrBeast $8

9 min
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In episode #2490, Eric shares what he learned about YouTube by paying MrBeast $8. With the launch of MrBeast’s paid Twitter feed, subscribers are being given the opportunity to take a behind-the-scenes look at the numbers relating to his phenomenally popular YouTube channel. Tune in for a closer look at MrBeast’s critical metrics — like his high click-through rate, average view duration, and retention rate — and what monetization looks like for a video with 400 million views!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: What Eric Learned About YouTube By Paying MrBeast $8.
  • [00:14] MrBeast’s paid Twitter feed subscription and what it has to offer.
  • [00:57] An overview of the phenomenal stats behind MrBeast’s videos.
  • [02:26] The difference between having mass appeal and catering to a limited audience.
  • [03:22] How MrBeast produces his video content.
  • [04:22] The takeaways that MrBeast shares on his paid Twitter feed.
  • [05:24] A breakdown of MrBeast’s views for shorts and longer videos. 
  • [05:51] What MrBeast’s numbers teach us about YouTube monetization.
  • [07:25] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-06-21

Lionel Messi Declines $1.9B To Play The Long Game

8 min
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In episode #2489, Neil and Eric unpack why Lionel Messi declined $1.9B to play the long game. When choosing which football club to play for, there’s often more going into the decision than money alone. Tune in to learn about the deals that Messi was offered, the numbers behind them, and how he is making a decision that will benefit his future self.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Lionel Messi Declines $1.9B To Play The Long Game.
  • [00:28] An overview of the options that Lionel Messi had of teams to play for.
  • [01:18] The deal that David Beckham offered Lionel Messi.
  • [02:18] How Beckham played the long game, and how Messi is doing the same.
  • [03:27] Why there are factors other than money influencing Messi’s decisions?
  • [05:03] The Messi brand and why it matters.
  • [06:43] That’s it for today! Don’t forget to rate, review, and subscribe!

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Published 2023-06-20

The Future of Media via Axios

9 min
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In episode #2488, Neil and Eric explore the future of media via Axios. Drawing from a blog post written by the American news website, this episode covers the transformations that seem likely to occur in the media landscape in the near future. From a rising demand for subject-matter expertise to a desire to move away from “doom and gloom” content, tune in today to hear it all! 

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: The Future of Media aia Axios 
  • [00:25] The rise in demand for subject-matter expertise. 
  • [01:29] Value in documenting your journey. 
  • [02:03] Why the days of big generic brands are over? 
  • [02:30] The importance of newsletters in the media landscape of the future. 
  • [03:45] Content that consumers are 
  • [04:41] An example of how the media influences the way we think. 
  • [05:58] How younger audiences want to consume their news. 
  • [07:06] An overview of the highlights from today’s episode!  
  • [07:51] That’s it for today! Don’t forget to rate, review, and subscribe!

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