Marketing School - Digital Marketing and Online Marketing Tips

Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketing

TIME-STAMPED SHOW NOTES:

• (00:00) - How much does Deion Sanders make in a year?
• (00:30) - 'The Deion Sanders Effect,' and who is he
• (01:56) - Why is Deion Sanders so influential?
• (03:12) - What can we learn from Deion Sanders from a marketing standpoint?
• (05:28) - Influencer marketing is not all about promotion
• (06:54) - The average NFL coach's salary
• (07:43) - How did Fashion Nova grow their profit

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In episode #2566, we turn our attention to a groundbreaking phenomenon: how YouTube creator Deestroying is challenging traditional football norms. In this episode, we dissect the strategies and innovations that have catapulted him to the forefront of the NFL scene and delve into the power of personal branding, social media, and unconventional approaches that are redefining the game. Don't miss this captivating discussion as we unveil the playbook of a game-changer who's reshaping the NFL landscape. Whether you're a football fan or an entrepreneur seeking inspiration, Deestroying's story is a must-hear tale of transformation and triumph. Tune in today!

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: How Deestroying Is Reshaping The NFL.
• (00:15) Background on Deestroying and how he has disrupted the NFL.
• (01:15) What makes his videos entertaining and innovative?
• (01:48) Another example of an industry disrupter.
• (02:25) Neil offers his perspective on Deestroying and his viral content.
• (03:03) Brand-building lessons we can learn from Deestroying.
• (04:08) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• The Subtle Art of Not Giving a F*ck.
• Deestroying on YouTube

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• Single Grain << Eric’s ad agency
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• X @neilpatel 
• X @ericosiu

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In episode #2565, we take a deep dive into the often-overlooked world of business policies and their profound impact on your success. It's a reality check that every entrepreneur needs: how seemingly benign policies can quietly strangle your growth and creativity. Join us as we reveal the art of policy scrutiny, drawing from real-world examples that highlight the dangers of complacency. We'll equip you with actionable strategies to detect, dissect, and rectify these lurking threats. In the competitive arena of business, the right policies can catapult you to greatness, while the wrong ones can send your dreams crashing down. Before your business falls victim to terrible policies, tune in to safeguard your success!

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: How Terrible Policies Will Kill Your Business.
• (00:10) Eric shares his terrible policy experience.
• (01:05) Why the customer experience is essential for your business.
• (01:56) Customer experience lessons from the 2023 All-In Summit.
• (03:10) Whether All-In Summit attendees were satisfied with the event.
• (03:35) Focusing on long-term goals instead of making quick money.
• (04:10) Key takeaways from the book, $100M Leads.
• (04:54) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• All-In Summit 2023
• $100M Leads

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

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In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keywords, using AI to translate your content into multiple languages, and much more! Tune in to hear the most important questions to ask yourself before publishing videos to YouTube and to keep up with the rise of short-form videos!

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: The Right Way to Win at YouTube in 2023.
• (00:32) Why do you have to create content that causes a lot of engagement?
• (00:51) Why do you need to create new content that hasn’t already been talked about?
• (01:13) The importance of optimizing for keywords.
• (01:49) How creating content in multiple languages (using AI) helps you do well on YouTube.
• (02:43) Why producing good quality content that has good 30-second retention is important?
• (03:37) The questions you need to ask yourself before publishing YouTube content.
• (03:03) The rise in popularity of short-form content. 
• (05:56) That’s it for today! Don’t forget to rate, review, and subscribe!
• Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• Rask AI.

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• Single Grain << Eric’s ad agency
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• X @neilpatel 
• X @ericosiu

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Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event.

TIME-STAMPED SHOW NOTES:

• (00:00) - This AI tool will make your content production 10x easier
• (03:10) - ElevenLabs is one of the most powerful AI speech tools today
• (04:20) - Use Google Bard to create the storyboard of your video content
• (06:30) - Find out if you should integrate specific AI tools into your company
• (07:33) - Experimenting with AI to get better results

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

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In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in the US, creators who have successful podcasts, why the perfect time to start a podcast is now, and how you can get started. Finally, we discuss the importance of putting in the work to have a successful podcast. 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Podcasts Expand Drastically.
• (00:13) How many people listen to podcasts in the US every week?
• (01:30) A couple of creators who have successful podcasts.
• (02:49) Why now is a good time to jump into the podcast game.
• (03:30) Some tips for starting your podcast today.
• (03:48) The importance of having experience and researching before starting a podcast.
• (04:24) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

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At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process.

TIME-STAMPED SHOW NOTES:

• (00:00) - Tamara Loehr talks about her best practices in business
• (03:52) - How AI will affect psychology around sales 
• (05:43) - Tamara Loehr talks about how she mentors businesses
• (07:39) - Tamara Loehr’s learning management system process for marketing
• (08:25) - Creating and managing an offshore team practices
• (09:30) - Tamara Loehr's dedicated commitment to advancing women's empowerment

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• Single Grain << Eric’s ad agency
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• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

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In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of the 4 obstacles to building creator startups and even be reminded that there is still always a little bit of hope for creators’ success!

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: The Creator Economy 2.0.
• (00:34) Why it is so difficult to build a creator startup and the theories of the dynamics at play.
• (01:26) Number one: Creator power law.
• (01:35) Number two: Battle for the bio link.
• (01:51) Number three: The Graduation problem.
• (02:11) Number four: Algorithmic feast and famine.
• (02:27) Breaking down each of these dynamics at play.
• (05:51) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• Go follow Andrew Chen!
• Andreessen Horowitz.
• Substack. 
• Threads. 
• X. 

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• Single Grain << Eric’s ad agency
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• X @neilpatel 
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Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event.

TIME-STAMPED SHOW NOTES:

• (00:00) - Why behavioral analytics are the best metrics for marketing
• (02:55) - The best data source to understand your consumers
• (03:57) - Understanding the visibility of your product and key call to action
• (05:03) - Understanding your customers to 10x your conversion
• (06:06) - Finding out where the lag is in your conversion flow
• (08:33) - Understand your audience through their behaviors with your website
• (10:30) - This is how you can get 100% customer satisfaction

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

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In episode #2561, you’ll learn how Warren Buffett’s approach to investing within his circle of confidence can be applied to content creation. Learn how to yield results by taking a simple but effective mindset to marketing by staying in your zone of genius and what that has meant for Neil and Eric when you tune in today.

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: how to think about your content like Warren Buffett. 
• (00:32) How Warren Buffett has chosen to focus on investing within his circle of confidence. 
• (00:52) Applying this principle to the world of content. 
• (01:20) How uploading content on a trending topic yields results.
• (02:01) Finding the content box in which you belong.
• (02:18) What happens when you stop focusing on what you love and what you excel at.
• (02:56) The noise canceling software Neil is using to block out construction noise. 
• (03:28) Where you are most likely to find your edge. 
• (03:58) How they have recently acquired other agencies and why. 
• (04:35) Why Eric’s content box is podcast interviewing.
• (05:01) Figuring out what works for you and sticking with it.
• (03:20) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Krisp
• Dentsu
• Don’t forget to help us grow by subscribing and liking on YouTube!

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

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Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling Up Founders' event.

TIME-STAMPED SHOW NOTES:

• (00:00) - Larry Kim's key insight on his business success journey.
• (02:26) - Larry Kim's expertise in using data and generative AI perfectly.
• (03:20) - Combining the best elements of inbound and outbound email marketing
• (05:20) - Here’s where you can get your data sources (not what you’re thinking)
• (06:15) - Email deliverability tools you don’t know to increase open rates
• (08:37) - Here's how to maximize AI for email marketing

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

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In episode 2560, Eric Siu talks about his experience and takeaways from The All-In Summit 2023.

TIME-STAMPED SHOW NOTES:

• (00:00) - Eric talks about The All-In Summit 2023
• (01:00) - Why you should also consider hosting your events at a university
• (01:42) - Who attended The All-In Summit 2023
• (02:56) - MrBeast and Elon Musk | The All-In Summit 2023
• (03:50) - Eric Siu’s 5 biggest takeaways
• (05:46) - Ray Dalio | The All-In Summit 2023
• (06:04) - Recession is imminent

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• NP Digital << Neil’s ad agency
• X @neilpatel 
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In episode 2559, Eric Siu and Neil Patel discuss their INBOUND Conference experiences, including lessons learned, highlights, and the people they met.

TIME-STAMPED SHOW NOTES:

• (00:00) - Neil Patel talks about HubSpot's INBOUND 2023
• (01:00) - Should you leverage AI more effectively instead of hiring more marketers?
• (02:11) - How to strive when everyone is using AI Marketing
• (03:03) - How big is HubSpot's INBOUND 2023 conference
• (04:35) - Check out Peech-ai.com 

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

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In episode #2558, we dive into actionable hacks to succeed on X’s new algorithm. Tuning in, you’ll hear how to navigate some of the new features, the difference between different kinds of engagement, and what you can do today to stand out from the crowd, increase your reach, and be boosted by the new X algorithm. 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: the secrets behind the X algorithm. 
• (00:08) Neil confesses that he does not know what is behind the new algorithm.
• (00:15) A new feature where blocking people from seeing your posts is no longer possible.
• (00:35) The difference in engagement between a like and a reply. 
• (01:50) Why you should add context whenever you are reposting.
• (01:58) Why changing your account to creator type is a wise precaution. 
• (02:07) Using more media in your posts in response to X’s categorization.
• (02:24) Creating bookmark-worthy posts which supersede replies and engagement.   
• (02:38) Posts about trending and popular topics. 
• (02:58) Types of content that will not be boosted. 
• (03:38) The key to success on X. 
• (03:49) What most people are doing wrong on social media. 
• (03:20) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• X
• AppSumo
• Don’t forget to help us grow by subscribing and liking on YouTube!

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• Single Grain << Eric’s ad agency
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• X @neilpatel 
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Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from scratch

TIME-STAMPED SHOW NOTES:

• (00:00) - Jasmine Star shares her humble beginnings 
• (02:20) - What led Jasmine Star to withdraw from UCLA Law School?
• (03:10) - Jasmine Star's first 100k: How she made it happen
• (06:53) - How Jasmine Star became the CEO of a SaaS company
• (09:00) - How Jasmine Star started building her brand

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• Single Grain << Eric’s ad agency
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• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2557, you’ll get seven new tools to optimize and enhance your marketing strategy for the remainder of 2023. Tune in to start to equip yourself with mechanisms to measure website performance, support the creative process, create efficiencies, and optimize paid advertising. Thanks for listening! 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: 7 marketing tools for the rest of 2023. 
• (00:07) Microsoft Clarity’s free CRO Tool to measure website performance. 
• (00:57) How AdCreative.ai is optimizing paid advertising 
• (01:31) Motion App’s capacity to track creative performance. 
• (01:51) The Tidio chatbot plugin leveraging AI. 
• (02:21) How Air.ai could change customer service. 
• (03:13) Adzooma’s role in simplifying marketing. 
• (04:05) How Magellan.ai provides information on podcasts you might want to support. 
• (03:20) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Microsoft Clarity
• AdCreative.ai
• Motion App
• Tidio
• Air.ai
• Adzooma
• Magellan.ai
• Don’t forget to help us grow by subscribing and liking on YouTube!

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• Single Grain << Eric’s ad agency
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• X @neilpatel 
• X @ericosiu

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Ian Blair shares strategies for leveraging hiring agencies to achieve faster growth and cost efficiency. He also discusses the rapid growth of the e-commerce industry worldwide and offers valuable insights into best practices that you can learn from.

TIME-STAMPED SHOW NOTES:

• (00:00) - Ian Blair shares his journey as an entrepreneur
• (05:00) - Finding a business with the fewest built-in constraints
• (05:46) - E-commerce is one of the fastest-scaling businesses in the world
• (06:41) - The commonality with e-commerce businesses
• (08:18) - Hiring creative agencies to help with the brand
• (09:55) - Advantage of hiring a marketing agency 
• (11:27) - Best practices you can use if you’re running an e-commerce business

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

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In episode #2556, we unpack key lessons from the Pooter marketing funnel. Jack Vale’s product, The Pooter, does a great job of producing some of the most embarrassing fart noises you’ve ever heard. And on his YouTube channel, you can see him use this product to ingenious comic effect, whether it’s in a fitting room or a product aisle at Walmart. Join us for a conversation about the incredible potential of YouTube and other social media platforms for getting your product or service in front of dozens, hundreds, thousands, and even millions of viewers without needing to pay for traffic — and even getting paid in the process!

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Lessons from The Pooter Marketing Funnel.
• (00:04) Jack Vale’s YouTube channel and how he uses public fart videos to market his product.
• (01:01) Why YouTube is such an amazing tool for your marketing funnel.
• (02:51) How you can use other social media platforms for your marketing funnel.
• (03:03) Why being consistent on YouTube is key.
• (04:03) Tips on how to optimize your YouTube marketing funnel. 
• (04:42) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• Jack Vale on YouTube
• The Pooter
• Pooter Fart Videos
• Blake Rocha on TikTok

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

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See omnystudio.com/listener for privacy information.

Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event.

TIME-STAMPED SHOW NOTES:

• (00:00) - Find niches with emotional intensity when building your business
• (02:46) - Here’s why these kinds of niches are valuable for marketing
• (04:00) - Greg Lansky shares an anecdote about capturing your consumer's attention
• (08:00) - Three ways you can get attention for your brand/product
• (10:30) - Leveraging intellectual data to connect with your audience 

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

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In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good chance you use Semrush’s company figures as part of your barometer for determining how the industry is doing — especially in the age of AI. Tune in as we discuss Semrush’s latest annual earnings report and what their revenue for Q2 of 2023 tells us about the state of SEO!

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Why Semrush’s Numbers Prove That SEO Ain’t Dying.
• (00:14) Semrush’s annual earnings report.
• (01:04) Indicators that Semrush is doing well.
• (01:21) How Semrush is using upsells and other strategies to grow revenue.
• (01:33) What do the numbers tell us about the state of SEO (and why it isn’t dying).
• (03:48) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• Semrush
• Ahrefs

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• Single Grain << Eric’s ad agency
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• X @neilpatel 
• X @ericosiu

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See omnystudio.com/listener for privacy information.

George Gammon talks about the power of information in the world of business at the Leveling Up Founders event.

TIME-STAMPED SHOW NOTES:

• (00:00) - Do the richest people in the world have secret sources of information?
• (02:21) - The global intel network for the wealthiest players in business
• (03:23) - Here's how having access to information can provide you with an advantage in positioning your business 

Go to https://www.marketingschool.io to learn more!

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• Single Grain << Eric’s ad agency
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• X @neilpatel 
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See omnystudio.com/listener for privacy information.

Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry is just going to grow bigger in the future.

TIME-STAMPED SHOW NOTES:

• (00:00) - Know more about Dylan Beynon and his company, Mindbloom
• (02:30) - Why did Dylan Beynon start Mindbloom
• (06:22) - Dylan Beynon talks more about MDMA therapy
• (13:30) - Pricing and treatment programs that Mindbloom offer
• (15:30) - Dylan Beynon’s personal opinion on MDMA and Ketamine therapy
• (22:12) - The largest peer review clinical study for psychedelic and ketamine therapy 
• (25:20) - The best mental health tool for Dylan Beynon
• (27:53) - Dylan Beynon talks about Vipassana Meditation
• (36:00) - Where to find Dylan Beynon and learn more about Mindbloom

Go to https://www.marketingschool.io to learn more!

• Don’t forget to help us grow by subscribing and liking on YouTube!

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
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In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right benchmarks. There are plenty of variations on the freemium to premium model in the tech world. For some you’ll get to try out the product or service for free, but with limited capabilities, while with others you can use the full package, but only for a limited time. Your conversion rate will depend on how many customers decide to opt into paid plans. In our conversation, we explore the different options out there, how to determine whether you’re hitting good conversion rates from free to paid, and what you can do to boost yours. Join us for key insights and actionable advice on free-to-paid conversion rates and how to go from freemium to premium!

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: What Is a Good Free to Paid Conversion Rate (With Data).
• (00:09) What do we mean by free-to-paid conversion rates?
• (00:27) Different models that incorporate free services in the tech world.
• (01:53) An overview of good version rates for different freemium models.
• (02:45) How to find examples of good conversion rates.
• (03:45) Tips on how to boost conversion rates.
• (04:18) How to assess whether you are hitting the right benchmarks.
• (05:12) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• Lenny's Newsletter

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• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

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See omnystudio.com/listener for privacy information.

Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event.

TIME-STAMPED SHOW NOTES:

• (00:00) - The most common mistake in business acquisition
• (02:15) - Here’s how we got a customer database worth $2M dollars
• (03:20) - Don't acquire a company unless you know how to run it
• (05:03) - Why motivation is important in acquiring companies
• (07:17) - Why it’s easier to buy big businesses
• (08:20) - Here’s how you should handle employees when acquiring a company
• (10:24) - Don’t change anything drastically when acquiring a company

Go to https://www.marketingschool.io to learn more!

• Don’t forget to help us grow by subscribing and liking on YouTube!

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Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of difficult challenges, but the biggest reason why most CMOs fail (or lose their job) is because they aren’t meeting the KPI set for their role. In our conversation we look at the lack of trust CEOs have in their CMOs, why this is the case, and what skills CMOs should master to reform their role and become an asset to their organization. The role of the CMO can be incredibly powerful in driving business outcomes. Tune in to learn more about the decline of the CMO role and how mastering creativity and analytics can get things back on track!

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: The Decline of the CMO Role.
• (00:23) An overview of how the role of CMO has been declining.
• (00:42) The biggest challenges that CMOs are facing.
• (02:13) How the CMO role needs to be reformed.
• (02:35) A key example of a terrible CMO experience.
• (04:09) The lack of trust in CMOs and what can be done to counteract this.
• (05:31) Key skills that CMOs need to master in the coming years. 
• (06:16) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Leave Some Feedback:

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

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Dan Fleyshman talks about how to effectively build your personal brand at the Leveling Up Founders event.

TIME-STAMPED SHOW NOTES:

• (00:00) - Why authentic content is the way to go
• (03:00) - Don’t overthink your content creation strategy
• (04:30) - Why collaboration is the most effective way to grow on social media
• (06:23) - Why building your personal brand is crucial
• (07:58) - Personal brand is also about emotional attachment

Go to https://www.marketingschool.io to learn more!

• Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

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See omnystudio.com/listener for privacy information.

In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting to compare your numbers to those of other creators. But the truth is that you don’t know where they are in their YouTube journey. And you can get overwhelmed when you compare yourself to others. So rather than comparing yourself, focus on what is working for you and your channel. And if you see your numbers growing and compounding over time, then you know you’re on the right track. Tune in for a breakdown of how we’ve been growing our channel, what our numbers look like, and critical insights on the strategies we’ve been using to increase engagement, retention, and subscription rates! 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube.
• (00:04) Some context on our Marketing School YouTube channel.
• (01:08) Why you shouldn’t compare your subs to other channels.
• (01:38) A breakdown of our growth rate and what our numbers are looking like.
• (02:08) What we have been doing to compound our growth rates.
• (03:49) The value of sharing screens when your content is educational.
• (04:29) Our approach to optimizing thumbnails.
• (05:33) What our retention rates are.
• (05:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around. 

TIME-STAMPED SHOW NOTES:

• [00:00] - Who is Blake Rocha (mrfourtoeighth)
• [03:11] - How did Blake Rocha become so successful in building his brand and business?
• [05:00] - Blake Rocha’s biggest regret when he’s starting to build his brand
• [05:53] - Creators don’t know how to monetize their brand correctly
• [06:36] - Creating a business around your content
• [07:09] - Build a business around your lifestyle, not the other way around
• [07:54] - From content consumer to content creator

• Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

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Connect with Us: 

• Single Grain << Eric's ad agency
• NP Digital << Neil's ad agency
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

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In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach might involve not relying on paid media at all! Join us as we unpack the strategies and considerations that support this perspective. We discuss organic growth, content quality, what you should be focused on, and building strong communities as potential alternatives to paid media. We also share insights into how a strategic focus on these areas could yield long-term results without the dependence on paid advertising. To discover the potential of non-traditional approaches to achieve effective and sustainable growth for your business, tune in now!

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: the best way to do paid media is... not to do paid media?!
• [00:30] A breakdown of how the marketing landscape is shifting.
• [01:03] The highest leverage point in paid marketing.
• [02:01] Finding a balance between marketing and content.
• [02:33] Steps to reach your full marketing potential.
• [03:05] What you should be focusing on: soft content marketing.
• [04:01] Why optimizing your creative content is essential.
• [05:22] Advice for enhancing your creative content. 
• [06:11] The high-risk, high-reward nature of advertising.
• [06:31] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• Check out Harmon Brothers and Chamber Media

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
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Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2549, we delve into strategies to rapidly improve your marketing skills. Join us as we outline actionable steps to expedite your marketing growth. From embracing continuous learning and gaining practical experience to seeking inspiration from successful campaigns, we offer valuable insights to accelerate your marketing journey. Hear tips and tricks for seeking mentorship, studying successful marketing campaigns, and experimenting with different tactics. Whether you're a beginner in marketing or a seasoned professional looking to enhance your skills, this episode provides actionable advice and practical tips to accelerate your marketing growth. Tune in and embark on a journey to becoming a more effective and knowledgeable marketer in the shortest possible time.

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: the right way to get better at marketing ASAP.
• [00:22] Learning marketing by trial and error.
• [00:30] Highlights from the book Scaling People.
• [01:00] Always strive to implement what you have learned.
• [01:19] The value of speaking to experts in the space.
• [02:00] Using tools to find your marketing niche.
• [02:24] Marketing lessons from older brands.
• [03:35] Setting aside a budget for exploring marketing strategies.
• [03:52] Qualities that make billionaires masters of marketing.
• [04:29] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• Remember to check the book Scaling People

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Neil and Eric talk about Alex Hormozi’s recent book launch and what can you learn from it.

TIME-STAMPED SHOW NOTES:

• [00:00] - Alex Hormozi’s newest book $100M Offers
• [01:30] - The Hormozi Ultimate Offer
• [02:22] - Alex Hormozi gave away his courses for FREE
• [03:08] - What can you learn from Alex Hormozi’s book launch
• [03:45] - This is how you build something big for the long-term

• Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
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Connect with Us: 

• Single Grain << Eric's ad agency
• NP Digital << Neil's ad agency
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2545, we explore a groundbreaking tool that has the potential to revolutionize social media posting and disrupt the current marketing landscape, Castmagic. Learn about Castmagic, the different services it offers creators, and how it is evolving the industry. Gain essential insights into the possibilities of this new AI-based tool and how it could reshape the way we create and consume content on social platforms. Whether you're a content creator, marketer, or social media enthusiast, this episode offers thought-provoking insights into the future of social media and the strategies that could redefine the way we connect and communicate online. Tune in and stay informed about this new tool that could alter the future of marketing.

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: this could replace all regular social media posting.
• [00:12] An overview of Castmagic software.
• [01:09] How Castmagic is disrupting the industry.
• [02:09] Leveraging Castmagic to automate social media posts.
• [02:45] The amount of time Castmagic can save you.
• [03:04] Making use of AI to optimize productivity and save money.
• [03:31] Another feature of Castmagic: Magic Chat.
• [04:00] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• Remember to check out Castmagic

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2544, we discuss the concept of zero-click marketing and its potential as the future of digital marketing. We explore the rise of zero-click searches, where users obtain information directly from search engine results without clicking on specific links. We also dive into the implications of this trend for marketers, highlighting both the challenges and opportunities it presents. Hear valuable insights into adapting your marketing strategies to accommodate zero-click searches and enhance your brand's visibility. This conversation offers crucial insights into the evolving search landscape and the strategies that can position you for success in a world where zero-click marketing is gaining prominence. Tune in and prepare for the future of digital marketing with the knowledge to stay ahead of the curve.

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: is zero-click marketing the future?
• [00:48] Recap of the zero-click concept.
• [02:05] Insights from an intriguing article on zero-click marketing.
• [03:05] Embracing the future: the rise of zero-click marketing.
• [03:20] Leveraging zero-click marketing for brand building.
• [03:44] An overview of zero-click marketing trends.
• [04:18] Why social media posts need to be native to the platform.
• [05:14] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• Check out Rand Fishkin on X and LinkedIn
• ‘Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World’

Leave Some Feedback:

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Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

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See omnystudio.com/listener for privacy information.

Leila Hormozi sits down with Eric Siu, sharing her expert insights on talent acquisition strategies, building a resilient company culture, and refining operations for peak efficiency. Drawing from her own experiences, Leila offers valuable advice to aspiring founders looking to make their mark in the business landscape.

TIME-STAMPED SHOW NOTES:

• [00:00] - Leila Hormozi’s life and business update
• [04:43] - Leila Hormozi’s expertise in talent acquisition, culture, and operations 
• [12:07] - This is how you pass a Leila Hormozi job interview
• [13:26] - This is how Leila Hormozi fires employees
• [16:45] - How Leila Hormozi deals with the most difficult situation as a CEO
• [21:10] - Leila Hormozi's view on creators trading reputation for views
• [24:00] - The real Leila Hormozi behind the camera
• [28:30] - Leila Hormozi on content creation
• [30:20] - Mozi Talent: How to create and operate a talent funnel
• [36:20] - Creating an effective job hiring ad to find the best candidate
• [39:30] - Leila Hormozi on hiring high-level performers for your company
• [43:00] - How Leila Hormozi upholds her people's accountability based on her core values
• [50:00] - Leila Hormozi’s mission for Acquisition.com
• [52:50] - The most common misconception with Alex Hormozi and Leila Hormozi
• [53:30] - Leila Hormozi’s approach to education
• [57:06] - Leila Hormozi’s advice for founders
• [59:50] - Leila Hormozi's point behind ‘Engineering a culture where everyone wins’.

• Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
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Connect with Us: 

• Single Grain << Eric's ad agency
• NP Digital << Neil's ad agency
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2543, we explore the intricacies of the economy, specifically the phenomenon of cooling inflation paired with rising interest rates. Join us as we dissect the potential implications of this economic situation on marketing. We unpack how changing interest rates affect consumer behavior, spending habits, and overall market dynamics. Gain valuable insights into the strategies marketers and businesses might need to consider to navigate these shifts successfully. Whether you're a seasoned marketer or a business owner, this episode offers crucial insights into the connections between macroeconomic trends and marketing strategies. Tune in to stay informed about the evolving economic landscape and its impact on marketing decisions.

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: inflation cools but rates go up – what this means for marketing.
• [00:13] The current state of inflation and interest rates.
• [01:10] Overview of the impact of interest rates on marketing.
• [01:40] Our predictions of the ongoing interest rate trend.
• [02:30] Reasons to be optimistic about the future of marketing.
• [03:35] Strategies to expand your marketing reach in today's economy
• [04:38] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2542, we delve into the news surrounding the social media platform Threads, which experienced a significant loss of half its 100 million users. Join us as we analyze the factors that might have contributed to this decline and discuss the lessons marketers and entrepreneurs can learn from Threads' experience. We explore the challenges faced by social media platforms in retaining user engagement and the implications for businesses that rely on these platforms for marketing. Gain valuable insights into the dynamic nature of social media trends and the importance of adapting strategies to changing user behaviors. Whether you're a marketer, business owner, or social media enthusiast, this episode provides valuable insights into user engagement, platform shifts, and staying resilient in a rapidly evolving digital landscape. Tune in and stay informed about the dynamics that impact the social media ecosystem.

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: Threads loses half of its 100M users.
• [00:28] Important takeaways and lessons.
• [01:48] What we liked about Threads when it started.
• [02:22] Whether Threads will ultimately fail.
• [03:06] Retaining and expanding your user base.
• [03:25] Tips to get the most out of Threads as a marketer.
• [03:45] Posting to Threads to test content.
• [04:28] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• Threads

Leave Some Feedback:

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Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2541, we question whether books truly aid in marketing efforts. As experienced authors ourselves, we share our perspectives on the impact of books on generating revenue and improving marketing strategies. Exploring both successful and less effective book examples, we discuss the challenges of keeping content relevant in rapidly changing industries. Tune in to discover the pros and cons of using books as a relationship platform, and whether writing a book is worth the investment in today's marketing landscape.

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: whether books really help with marketing.
• [00:10] Reflecting on our books’ contribution to generating revenue.
• [00:54] Under what circumstances a book might have a substantial impact on marketing?
• [01:23] Does selling books translate to business growth?
• [04:53] The benefits of writing books.
• [05:15] Are there better ways to generate leads and improve deal flow?
• [06:33] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum
• Leveling Up: How To Master The Game of Life
• The YouTube Formula

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2540, we discuss the benefits of generating revenue from multiple countries through international marketing expansion. You’ll hear about the common pitfalls of focusing solely on your local region and the immense potential of expanding your business to a global scale. Tune in for our strategies for tapping into international markets, attracting diverse clients, and seizing opportunities abroad.

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: generating revenue from multiple countries.
• [00:15] The various countries our clients are based in.
• [00:34] Why it’s important to expand marketing efforts beyond one's region.
• [00:51] What makes international expansion more beneficial than local?
• [02:05] Our simple playbook for international expansion.
• [04:05] The importance of cultural fit and shared values in hiring key executives for international expansion.
• [06:07] Using HREFLANG to rank content in different languages and countries.
• [06:36] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2538, we share advanced SEO tactics for 2023 and beyond, with a focus on programmatic SEO. You’ll discover the importance of keeping website content up-to-date for better SEO rankings as well as how to achieve high traffic through templated pages. We explain how AI-enhanced content creation can save you production time and the role human review still plays in this process. Tune in for a more surprising advanced SEO tactic and related M&A strategies.  

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: advanced SEO tactics for 2023; a recap of our webinar with Brian Dean.
• [00:16] How to achieve high traffic through templated pages.
• [00:53] What programmatic SEO involves.
• [01:19] The importance of keeping website content up-to-date for better SEO rankings.
• [02:53] Why human review is essential in the process of updating content.
• [03:36] The production time saved by AI-enhanced content creation.
• [04:45] How to craft effective meta tags.
• [05:18] Another surprising advanced SEO tactic!
• [06:53] M&A (mergers and acquisitions) tips and strategies.
• [08:30] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• Brian Dean on LinkedIn
• Brian Dean on X
• Backlinko
• Buy Then Build
• Buying a Small Business

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2537, we discuss the effects of the economy on marketing and sales, our observations on pipeline growth, and our perspectives on different economic indicators. Tune in to discover the direct relationship between marketing and the state of the economy and our hopes and predictions for economic recovery. 

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: The economy and its impact on the marketing industry.
• [00:16] Are we going into a recession?
• [00:30] The direct relationship between marketing and the state of the economy.
• [00:53] Pipeline growth during different economic conditions.
• [04:04] Additional indicators of economic performance.
• [04:31] Potential short and long-term impacts on real estate and the services economy.
• [04:42] Hopes/ predictions for economic recovery.
• [04:50] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2536, we delve into Vice Media Group’s bankruptcy, despite raising $1.6 billion! Join us as we share the biggest mistake that Vice made before exploring how their lack of relationships contributed to their downfall. We also explain why we believe that anyone can create their own media company and hazard a guess at whether the economy will have a soft or hard landing. Thanks for listening in!

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: Vice Media Raised $1.6B But Went Bankrupt Because of This.
• [00:39] Why Vice was a discovery platform and wasn’t very good with relationships.
• [01:16] The biggest issue Vice had: monetizing in the wrong way.
• [03:27] Why anybody can build their own media company (and should).
• [04:25] Whether the economy will have a hard or soft landing.
• [04:59] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Vice Media Group
• Facebook
• X
• Google
• Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Alex Hormozi sits down with Eric Siu to talk about his remarkable journey in the business world, sharing insights and wisdom gained through his experiences. Alex Hormozi provides valuable advice on business acquisitions, his playbook for scaling companies, and talks about his newest book ‘$100M Leads: How To Get Strangers To Want To Buy Your Stuff’.

TIME-STAMPED SHOW NOTES:

• [00:00] - Alex Hormozi’s business model
• [09:00] - Playbook on scaling companies 10x
• [15:38] - Alex Hormozi’s advice for people who want to start a business acquisition company
• [20:07] - Alex Hormozi shares the difference between majority and minority holdings in terms of management and profitability
• [24:00] - Alex Hormozi’s content marketing strategy evolution
• [27:19] - Alex Hormozi on the TikTokification of social media
• [33:00] - How Alex Hormozi creates his content
• [44:04] - Alex Hormozi chose business over Leila Hormozi
• [55:42] - Why Alex Hormozi agreed to a one-on-one interview with Eric Siu
• [59:00] - Twitter content strategy from Alex Hormozi and how it helped him write better
• [01:03:00] - $100M Leads: How To Get Strangers To Want To Buy Your Stuff
• [01:09:00] - Alex Hormozi on having children and his childhood
• [01:19:00] - How Alex Hormozi is planning to launch his book 
• [01:27:00] - Alex Hormozi’s principle on efforts, diminishing returns, exponential returns in life and business
• [01:37:00] - Organizational development tips for scaling business
• [01:45:37] - Alex Hormozi on fitness and lifestyle
• [01:58:17] - Where you can find Alex Hormozi’s newest book

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric's ad agency
• NP Digital << Neil's ad agency
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Eric Siu chats with entrepreneur, author, and visionary known for his pioneering work in space exploration and technology, Peter Diamandis! As the founder of the XPRIZE Foundation and Singularity University, he has dedicated his career to incentivizing innovation and shaping a future of abundance. Tune in to this awe-inspiring episode to gain a glimpse into the mind of a true visionary who continues to pave the way for a better, bolder future.

TIME-STAMPED SHOW NOTES:

• [01:00] - Are we living in a simulation?
• [03:17] - Exponential technologies and MTP
• [10:43] - Being the CEO of multiple companies
• [16:11] - The right time to replace yourself
• [18:32] - What is XPRIZE?
• [25:00] - Working with AI 
• [30:00] - Abundance 360 and Executive Program
• [35:28] - Is AI going to kill us?
• [43:29] - The wealth gap
• [46:07] - Being pro-human vs. pro intelligence
• [49:50] - Technology in healthcare
• [56:31] - How to live longer?
• [1:10:34] - The DMT experience

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric's ad agency
• NP Digital << Neil's ad agency
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Join Neil Patel and Eric Siu in an engaging live session at the Leveling Up Founders Event. Acquire valuable insights on harnessing AI across diverse business aspects, encompassing global expansion, talent acquisition, and more. 

TIME-STAMPED SHOW NOTES:

• [00:00] - How we are expanding our Marketing School Podcast to exceed 100M Downloads
• [01:00] - How we use Programmatic SEO to increase traffic 
• [08:00] - Why AI isn’t the best tool for content creation
• [10:20] - How you should use AI in marketing besides creating content
• [11:00] - Grow your business and revenue by expanding globally, here’s why
• [14:34] - More ways to use AI for your business
• [17:15] - Why you should give something away for free to grow your business
• [19:16] - Hire the best people for your company, here’s how to find them
• [20:29] - Newsletters are making a comeback
• [23:10] - Eric Siu and Neil Patel answer questions on SEO, AI Marketing, Paid Ads, and more

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric's ad agency
• NP Digital << Neil's ad agency
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and more! We discuss why you want to use your discovery platforms that have good, organic reach and let them turn into relationship platforms before sharing how we generate more revenue when our content is specific. Finally, we tell you how we’d approach starting our businesses from scratch today! 

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: Discovery Platforms vs Relationship Platforms.
• [00:40] Some examples of “better relationship platforms.”
• [01:00] Why do you want discovery platforms with good reach to become relationship platforms?
• [03:09] How specific content allows us to generate more revenue (with fewer views).
• [03:50] Reasons we’d start with a podcast if we were to start our businesses from scratch.
• [05:08] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• LinkedIn
• Tiktok
• Instagram
• Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Neil and Eric dissect the latest news and trends in marketing, business, and entertainment. Neil Patel also shares his insights on Eric Siu's recent Leveling Up Founders Mastermind. 

TIME-STAMPED SHOW NOTES:

• [00:00] - Neil Patel reacts to Eric Siu’s recent Leveling Up Founders Mastermind
• [03:00] - Watch out for Marketing School’s Q and A episode from the conference
• [07:00] - Dave Portnoy Buys Barstool Back for $1
• [08:50] - MrBeast Gets Sued for $100M
• [10:50] - Barbie's Marketing Results & Revenue
• [18:11] - What the venture market tells you about the market right now
• [22:28] - How Forbes does SEO

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric's ad agency
• NP Digital << Neil's ad agency
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) your own first-party data, and assure you that this isn’t the end of the world. We even explain what a CDP is and why you want to build one, so don’t miss out!

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: FB Conversion Pixel Going Away.
• [01:08] What you need to do about this change.
• [02:13] The increasing importance of having your own first-party data
• [02:28] Why this isn’t the end of the world.
• [02:56] How to harness your own first-party data and why that’s imperative.
• [04:46] What a CDP is and why you want to build it.
• [05:44] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Facebook
• Google
• Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2532, we talk about why Disney has decided to stop producing so much Marvel and Star Wars content. We discuss what these franchises are used for at Disney before delving into why having too much of it isn’t beneficial. To learn how to make the most out of your marketing strategies from the actions of the one and only Disney, press play now!

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: Disney Pulls Back on Marvel and Star Wars Content.
• [00:19] What companies like Disney and Netflix are using Marvel and Star Wars for?
• [01:58] Why too much of this content on Disney Plus is not worth it for the company?
• [03:13] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Disney Plus
• Netflix
• Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there were 55000 active podcasts and today there are 493000. Don’t worry, the news came as a surprise to Eric and Neil too. Tune in today to hear why short-form content, utilizing video, and understanding psychology are the keys to making a name for yourself in today’s podcasting industry! 

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You.
• [00:43] The number of active podcasts in 2023 compared to active podcasts in 2018. 
• [01:38] Why video content (as opposed to audio only) is the way to go. 
• [02:42] Factors that influence retention rates. 
• [03:18] The power of short-form, repurposable content. 
• [03:56] Skills to master to succeed as a podcaster. 
• [04:37] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• Sign up for the next Marketing Mastermind class on Leveling Up Founders

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2530, Eric and Neil discuss how a big VC firm shows where the economy is at (and how this will affect your growth big time!). The end of free money is over and we’ve entered a period of rational valuations, innovation, and profitable growth, which has huge implications for marketers. Tune in today to hear how to approach fundraising, hiring, and investing to help your business thrive in the current landscape. Hint: efficiency is key! 

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time)
• [00:56] Companies that make up the ‘Magnificent Seven.’ 
• [01:01] How most companies are faring economically compared to the ‘Magnificent Seven.’
• [02:00] Elements that characterized the era of free money. 
• [02:20] Factors that indicate the end of the free-money era, and what this means for marketers. 
• [03:08] The importance of prioritizing the hiring of high-quality team members. 
• [04:40] How business leaders approach growth differently in good and bad markets. 
• [05:13] An overview of the current fundraising, hiring, and investment landscapes. 
• [05:46] The key players that business leaders should be hiring right now 
• [06:29] A story that epitomizes the current business environment. 
• [08:19] Memorable quotes on pivoting from some of the world’s top business leaders. 
• [08:46] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• Sign up for the next Marketing Mastermind class on Leveling Up Founders

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.