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Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242
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Published 2022-10-13

What's Happening with Marketing in this Economy #2247

5 min
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In episode #2247, we talk about what is happening with marketing in this economy. The current economic instability and downturn that we are seeing on a global level is influencing many big companies to cut marketing costs, but does this mean you should too? Tune in to find out why swimming against the tide can sometimes be the best plan!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What's Happening With Marketing in this Economy.
  • [00:26] Current cutbacks in light of the stock market movements and inflation.
  • [00:52] How to take this information and make the best decisions for your business.
  • [01:14] When to stick with your marketing budget and plan despite the dips.
  • [01:59] Bucking the trends and spending more when others are not!
  • [02:07] That’s it for today!
  • [02:13] Go to https://www.marketingschool.io for more resources.

 

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Published 2022-10-12

Advanced Hiring Techniques: How The Best CEOs Create An Unfair Advantage with Ayman Abdullah #2246

8 min
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In episode #2246, we hear from Ayman Abdullah on advanced hiring techniques and how the best CEOs create an unfair advantage. Ayman is the former CEO of AppSumo where he helped take the company from $3 million to about $80 million in revenue per year. He is now a CEO Coach. In this session from the Leveling Up Founders Event, he sheds light on the playbook used by some of the top companies in the world to hire the best talent. Tune in to hear these helpful tips as well as some of the mistakes you’ll want to avoid!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic:  Ayman Abdullah on Advanced Hiring Techniques. 
  • [00:43] The playbook used by some of the best companies in the world that nobody talks about.
  • [00:55] How to find the people willing and able to be promoted into the role you’re recruiting for.
  • [01:29] Why if you want a specific VP, you should hire them as an advisor.
  • [01:51] Mistakes to avoid such as hiring too fast because you’ve lowered the bar.
  • [02:19] How to relieve the pressure on your team if you can’t find the right candidate. 
  • [02:33] Why you shouldn’t be too passive in the hiring process.
  • [02:49] Why you should never underpay. 
  • [03:49] How people who interview well don’t necessarily make the best hires.
  • [04:07] Why skills tests should be part of your hiring process.
  • [05:04] Why hiring is your number one job as a CEO.
  • [05:16] Find out more about the Leveling Up Founders Event at live.levelingup.com
  • [05:47] That’s it for today! Don’t forget to rate, review and subscribe!
  • [05:54] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-10-11

Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels #2245

6 min
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In episode #2245, we investigate whether Reels are dead, in light of the recent statistics that are available. Even if numbers are down for Instagram videos, that does not necessarily mean you should abandon the feature and the platform! Tune in to hear why something is better than nothing, and how to make the most of platforms copying each other.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels.
  • [00:29] What the statistics show us currently.
  • [00:44] Other features on Instagram, and why TikTok is not necessarily winning.
  • [01:35] Repurposing content and maximizing your reach across the platforms.
  • [01:48] Meta's numbers around engagement with Reels.
  • [02:20] Why we recommend posting to YouTube Shorts.
  • [02:51] The benefits of the social media sites copying each other.
  • [03:14] That’s it for today!
  • [03:19] Go to https://www.marketingschool.io for more resources.

 

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Published 2022-10-10

Operating Lessons from Building The $110M Acquisition.com Machine with Leila Hormozi #2244

14 min
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In episode #2244, we get together with Leila Hormozi, Managing Partner and COO at Acquisition.com to unpack operating lessons she’s learned from building the $110M Acquisition.com machine. Tune in to hear a breakdown of how Acquisition.com helps its clients along with Leila’s top insights on marketing and sales, and why it’s so important to optimize before your scale!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Operating Lessons from Building The $110M Acquisition.com Machine.
  • [00:25] Get to know today’s guest, Leila Hormozi, Managing Partner and COO of Acquisition.com.
  • [00:35] Learn about Acquisition.com’s three-step mechanism.
  • [00:58] An overview of what it’s like to partner with Acquisition.com.
  • [01:11] The value of optimizing before you scale a company.
  • [01:41] How Acquitision.com helps companies optimize.
  • [02:35] Examples of what most companies need to optimize.
  • [04:37] How customers that are reached through organic marketing differ from those reached through paid marketing.
  • [09:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [10:03] Visit https://live.levelingup.com for information on our Private Founders Events!
  • [10:30] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-10-09

Here's How Starbucks Is Embracing NFTs #2243

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In episode #2243, we talk about how Starbucks is embracing NFTs! From new loyalty rewards and increased opportunities for creative marketing, there are a lot of lessons to be learned from Starbucks' recent moves. Tune in to find out what we expect the company to gain from entering the world of NFTs.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Here's How Starbucks Is Embracing NFTs.
  • [00:39] Updates on Starbucks' recent partnership with Polygon.
  • [00:52] Thoughts on why Starbucks is taking these steps right now.
  • [01:52] The example that Starbucks is setting for embracing new tech.
  • [02:55] Some of the exciting avenues that are emerging from this partnership.
  • [04:16] That’s it for today!
  • [04:21] Go to https://www.marketingschool.io for more resources.

 

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Published 2022-10-08

Building a 10M Monthly View Content Machine (led by Codie Sanchez) #2242

9 min
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In episode #2242, we hear from Codie Sanchez about building a 10 million monthly-view content machine. In this session from a Leveling Up Founders Event, Codie shares how she went from a following of 170 people to 2 million with 50 -100 million views a month in just 220 days. In doing so, she created a profitable business in just 30 days. Tune in to find out the true power of attention arbitrage and discover why and how you can grow a personal brand on the internet without dancing like a teenager!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Codie Sanchez on Building a 10M Monthly View Content Machine.
  • [00:41] What inspired Codie to depart from M&A to create content and how it blew up?
  • [02:01] How content is the new leverage and its misunderstood value?
  • [02:19] The four types of leverage and how they came into existence. 
  • [03:02] The 21st-century type of leverage: attention.
  • [03:23] Why having a personal brand is essential to using leverage to its maximum potential.
  • [03:49] The power of attention arbitrage. 
  • [04:39] Why and how you should grow on the internet without dancing like a teenager.
  • [05:07] Why Cody is focusing more on the why than the how.
  • [05:31] The problem of people not spending enough time on content. 
  • [05:52] Find out more about the Leveling Up Founders Event at live.levelingup.com.
  • [06:22] That’s it for today! Don’t forget to rate, review and subscribe!
  • [06:29] Go to https://marketingschool.io/ to learn more!

 

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Published 2022-10-07

How to Throw a Slam Dunk Live Event #2241

8 min
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In episode #2241, we talk about how to throw a slam dunk live event! If you are wanting to host something impactful for all your attendees, we offer you a few tips and tricks that help you on your way. Tune in to learn more about where to put your energy, how high to aim, and selecting the right people to show up! 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Throw A Slam Dunk Live Event.
  • [00:27] The event that Eric recently threw in Beverly Hills.
  • [01:17] Breaking down the priorities of events, and why people are the main focus.
  • [02:17] Creating an event that has space for connection, collaboration, and elevation.
  • [03:22] Why filtering the attendees can the boost the value on offer.
  • [04:04] Reasons to attend different size events to spread a wider net.
  • [04:32] The infrastructure and planning that goes into something memorable.
  • [05:15] That is it for today!
  • [05:20] Go to https://www.marketingschool.io for more resources.

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Published 2022-10-06

The $100M Brand Building Playbook with Alex Hormozi #2240

12 min
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In episode #2240, we sit down with Alex Hormozi, co-founder of Acquisition.com to talk about the $100M Brand Building Playbook and what he has learned from building, growing, and selling multiple companies. Tune in to discover key lessons from Alex’s career, including why he believes it’s faster to buy than to build, how to scale, and the one thing you need to focus on when hiring!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The $100M Brand Building Playbook.
  • [01:08] Learn how our guest, Alex Hormozi, first started building and selling companies.
  • [03:55] How Alex founded Acquisition.com.
  • [04:28] The story of how Alex obtained the domain name for Acquisition.com.
  • [05:48] Alex’s attitude to his wardrobe and why he is a practical dresser.
  • [07:52] Alex’s brand-building playbook and an overview of their current online reach.
  • [08:26] Why it’s faster to buy rather than build.
  • [09:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:24] Visit https://live.levelingup.com for information on our Private Founders Events!
  • [03:24] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-10-05

How Event Based Tokens Will Change Marketing #2239

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In episode #2239, we talk about how event-based tokens will change marketing. If you want to get a basic understanding of what differentiates tokens from regular commerce, and how this can lead to increased investment and engagement with events and communities, you have come to the right place. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

  • [00:23] Today’s topic: How Event-Based Tokens Will Change Marketing.
  • [00:28] Unpacking the meaning and potential of event-based tokens.
  • [01:30] Building a community and having fun while doing it!
  • [01:57] The difference between tokens and charging dollars.
  • [02:56] Examples of how we become tied to communities.
  • [03:12] That is it for today!
  • [03:20] Go to https://www.marketingschool.io for more resources.
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Published 2022-10-04

Lessons and Strategies of Growing a 600K YouTube Channel (Vanessa Lau) #2238

9 min
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In episode #2238, we hear from YouTuber, Instagrammer, and Course Creator Vanessa Lau. In this session from the Leveling Up Founders Event in Beverly Hills, she talks about how she achieved a YouTube platform of over 600 000 subscribers. Tune in to hear all about what lessons Vanessa wishes she had learned sooner to grow her channel faster and what you should be paying attention to, doing, and aiming towards as you grow yours!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Lessons and Strategies of Growing a 600K YouTube Channel with Vanessa Lau.
  • [00:44] The first lesson: pay attention to what is fueling growth for other people.
  • [01:21] Lesson two: Piggybacking on titles to get on “suggested”.
  • [02:34] The benefits of investing in third-party platforms like TubeBuddy.
  • [02:59] Why a higher click-through rate shouldn’t always be the goal.
  • [03:51] The next lesson: How to read your audience retention report.
  • [04:35] Why your intro should be 30 seconds or less.
  • [05:16] What you want to aim for when looking at your audience retention report.
  • [05:36] Find out more about the Leveling Up Founders Event at live.levelingup.com 
  • [06:06] That’s it for today! Don’t forget to rate, review and subscribe!
  • [06:13] Go to https://marketingschool.io/ to learn more!

 

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Published 2022-10-03

Recap of Eric's Leveling Up Founders LA Private Event #2237

7 min
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In episode #2237, we reflect on Eric's recent Leveling Up Founders event, considering some of the high points and most enjoyable elements. If you want to hear about why these sort of events can be so impactful for attendees, and what Eric plans to do in future events of a similar nature, tune in!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Recap of Eric's Leveling Up Founders LA Private Event.
  • [00:42] Neil's high points of the event: meeting amazing people, new learnings, and fun!
  • [02:00] Attracting attendees with great speakers, impressing them with the community atmosphere.
  • [03:18] Communicating different perspectives through the presentations.
  • [03:28] A few thoughts on future events.
  • [04:13] That’s it for today!
  • [04:15] Go to https://www.marketingschool.io/live to learn more!

 

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Published 2022-10-02

Should You Work With SMB Clients? #2236

5 min
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In episode #2236, we share some thoughts on whether or not you should work with SMB clients. If you are trying to decide whether SMB is a good route for you and your business, we are here to help. Tune in to hear why working with SMB clients might not be as bad an idea as some people say, and a few tips for making the most of this avenue.

TIME-STAMPED SHOW NOTES:

  • [00:22] Today’s topic: Should You Work With SMB Clients?
  • [00:25] Typical messaging about working with SMB clients.
  • [00:46] A few things to keep in mind about reducing churn and ensuring growth. 
  • [02:00] The skillset associated with working with SMB clients.
  • [02:46] That’s it for today!
  • [03:24] Go to https://www.marketingschool.io to find more episodes.

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Published 2022-10-01

Our Framework For Scheduling Social Content #2235

6 min
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In episode #2235, we share our framework for scheduling social content. If you want to hear all about our philosophy and tools for getting quality posts and content out on a regular basis, this is the episode for you. We discuss Sprout Social, outsourcing certain tasks, and more.

TIME-STAMPED SHOW NOTES:

  • [00:23] Today’s topic: Our Framework For Scheduling Social Content.
  • [00:37] Neil's process for his different forms of content, and the parts he outsources. 
  • [02:25] Eric's team's scheduling process and how Sprout Social fits into this.
  • [03:31] Why podcasts are the easiest kind of content to schedule.
  • [02:35] A reminder to go check out our YouTube channel!
  • [03:50] That’s it for today!
  • [03:53] Go to https://www.marketingschool.io/improve to help us get better.

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Published 2022-09-30

How We Stay Focused To Achieve The Best Marketing Results #2234

7 min
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In episode #2234, we talk about how we stay focused to achieve the best marketing results. Tune in to hear about some tools, tactics, and strategies that keep us moving forward, and our businesses growing! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How We Stay Focused To Achieve The Best Marketing Results.
  • [00:34] Focusing on continually causing compounded growth.
  • [01:42] Tackling one big thing every day. 
  • [03:48] Why focus is so important and the mistakes we made early on.
  • [04:27] That’s it for today!
  • [04:38] Go to https://www.marketingschool.io to learn more.

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Published 2022-09-29

How Generative Search Will Change Marketing Forever #2233

6 min
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In episode #2233, we talk about how generative search will change marketing forever. Advances in the machine learning and artificial intelligence fields are now truly being felt on the ground, and one of these branches is clearly in generative search. Tune in to hear some of our thoughts on these possibilities and how marketing will be affected in the near future.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Generative Search Will Change Marketing Forever.
  • [00:28] The conversation that sparked this episode.
  • [01:53] What will change in the realm of content creation with these advances?
  • [02:49] Why you should start playing around with this technology now.
  • [03:30] That’s it for today!
  • [03:24] Go to https://www.marketingschool.io/live to learn more!

 

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Published 2022-09-28

If We Could Only Have One Marketing Tool - Our Choice Is #2232

6 min
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In episode #2232, Neil and Eric talk about the marketing tool they would use if they could only choose one. When it comes to identifying the most important marketing tool, there are a lot of options to pick from. Tune in to learn which tool we believe is more important than any other and what it has to offer.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: If We Could Only Have One Marketing Tool - Our Choice Is.
  • [00:32] Why AB tests are crucial to successful marketing.
  • [01:01] Learn what Neil’s top tool choice would be.
  • [01:07] Eric’s top tool and why he would choose it.
  • [01:38] Why experimenting is integral to creating leverage.
  • [02:08] Why creating a culture of experimentation is so important.
  • [02:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:05] Go to https://www.marketingschool.io to learn more!

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Published 2022-09-27

What You Can Learn From Andrew Tate's Marketing #2231

6 min
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In episode #2231, Neil and Eric talk about what you can learn from Andrew Tate’s marketing. Andrew Tate’s views are undeniably misogynistic and harmful, but it is worth examining his social media strategy, even if he is a reprehensible figure. Tune in as we discuss how controversial content affects your online exposure, and why this isn’t always the best marketing tactic.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What You Can Learn From Andrew Tate's Marketing.
  • [00:25] Disclaimer: Why we do not support Andrew Tate.
  • [00:39] How being controversial online can cause virality.
  • [01:24] Why being controversial generally doesn’t result in successful marketing.
  • [02:04] How Andrew Tate’s relevance has fluctuated.
  • [02:24] Marketing lessons anyone can learn from Andrew Tate’s social media.
  • [02:51] Why controversial marketing is not the best way to generate long-term sustainable revenue. 
  • [03:50] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:57] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-26

Investments We Missed Out On and Lessons Learned #2230

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In episode #2230, Neil and Eric talk about investments they missed out on and key lessons they’ve learned. We share some of the investment opportunities we missed for big companies like Uber and Airbnb, and why one of the best ways to make money is by investing in yourself.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Investments We Missed Out On and Lessons Learned.
  • [00:25] Learn about some of the companies Neil missed out on investing in.
  • [00:37] What Neil learned from missing out on investing. 
  • [00:49] Why it’s actually okay to miss out on other people’s investments.
  • [02:13] Companies that Eric didn’t invest in and why he decided to invest in himself instead.
  • [04:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:33] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-25

7 Split Tests You Won’t Regret Running #2229

6 min
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In episode #2229, Neil and Eric talk about seven split tests you won’t regret running. One of the most reliable ways to determine effective marketing methods is by running split tests. Tune in to learn how to make shopping easier, why upsells are crucial, and who you should be surveying!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 7 Split Tests You Won’t Regret Running.
  • [00:25] How to use Paypal, Apple Pay, and Shop Pay to run your first split test.
  • [00:59] Why you should test one and two-step checkouts.
  • [01:22] Learn what order bumps are and how to implement them.
  • [01:47] Why upsells are crucial.
  • [02:11] How personalization can increase optimization.
  • [02:30] Find out who you should be surveying and how to run tests based on the results.
  • [03:06] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:10] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own!
  • [03:22] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-24

Rising Interest Rates Will Make Marketing More Affordable #2228

5 min
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In episode #2228, Neil and Eric talk about why rising interest rates will make marketing more affordable. Warren Buffet famously said, “be fearful when others are greedy, and greedy when others are fearful”. We can learn a lot from this statement, especially during times of uncertainty. Join us as we discuss the relationship between debt, rising interest rates, and how to leverage your assets and capitalize on more affordable marketing!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Rising Interest Rates Will Make Marketing More Affordable.
  • [00:25] The relationship between debt and rising rates.
  • [01:43] What Warren Buffet can teach us about how to deal with rising interest rates.
  • [02:35] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:48] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-23

Why the Easiest Way to Go Broke is By Acting Rich #2227

6 min
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In episode #2227, Neil and Eric talk about why the easiest way to go broke is by acting rich. When you’re making hundreds and thousands of dollars, it can be tempting to splurge your cash on non-essentials and luxury items. Tune in to learn how to handle your money smartly and why you shouldn’t spend your earnings as if you are a millionaire!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why the Easiest Way to Go Broke is By Acting Rich.
  • [00:25] Why the best way to succeed as a marketer is by saving your money.
  • [02:35] Why people often feel pressure to appear rich and how to live more frugally.
  • [03:12] The difference between being wealthy and rich.
  • [03:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:52] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-22

3 Reasons Why Your Lookalike Audience Isn’t Converting #2226

5 min
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In episode #2226, Neil and Eric talk about the three reasons why your lookalike audience isn’t converting. Tune in to learn how to reduce ad fatigue, narrow your focus, and use a more hard-sell approach to help you convert your lookalike audience!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 3 Reasons Why Your Lookalike Audience Isn’t Converting.
  • [00:25] Why you need to narrow your focus to optimize conversion rates.
  • [00:48] Learn how ad fatigue could be affecting your conversion rates.
  • [01:18] How to use a more hard-sell approach with your lookalike audience.
  • [02:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:06] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-21

The #1 Benefit of Joining a Mastermind Nobody Talks About #2225

6 min
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In episode #2225, Neil and Eric discuss the number one benefit of joining a mastermind that nobody talks about. The most common advice when doing a mastermind is that you shouldn’t do business with your peers. Tune in to learn why this isn’t always true and how to choose a mastermind that will help you network and grow your business!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The #1 Benefit of Joining a Mastermind Nobody Talks About.
  • [00:30] How masterminds can help you network.
  • [01:02] How to know when you should do business with your peers in a mastermind.
  • [02:58] Advice on how to choose a mastermind that will help you grow your business.
  • [03:20] Sign up for our mastermind at https://www.live.levelingup.com. 
  • [03:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:33] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-20

3 Reasons to Take One Day Off - Especially From the Screens #2224

6 min
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In episode #2224, Neil and Eric talk about 3 reasons to take one day off – especially from the screens. Modern life has been constructed in such a way that we seem to perpetually be forced to interact with screens, whether it’s for work or leisure. We delve into the benefits of taking a break, and how spending time in nature can help you regenerate and be more calm and productive.  

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 3 Reasons to Take One Day Off – Especially From the Screens.
  • [00:32] The benefits of being in nature when you take a break from your screen.
  • [01:07] How getting away from your screen can help you be more productive.
  • [01:45] Learn about Eric’s morning routine and how it helps him achieve balance.
  • [03:15] Why setting aside time to do nothing is great for creativity.
  • [03:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:47] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-19

7 Modern Marketing Tools That Will Make Your Life Easier #2223

7 min
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In episode #2223, Neil and Eric discuss 7 modern marketing tools that will make your life easier. Tune in to learn about the best new tools to help you organize your swipe files, collaborate with clients, create content faster, and much more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 7 Modern Marketing Tools That Will Make Your Life Easier.
  • [00:30] How Foreplay will help you organize your swipe files.
  • [01:01] Save time on boring tasks with UiPath.
  • [01:18] Learn about the free conversion benchmarking tool, Varos.
  • [01:43] Discover Ubersuggest’s new free writing tool.
  • [02:07] Use Motion for better collaboration.
  • [02:49] Why Lemlist is a great tool for automating your outreach and cold emails.
  • [03:24] Learn about a great alternative to Loom and other organizational tools. 
  • [04:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:07] Go to https://www.marketingschool.io to learn more!

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Published 2022-09-18

The One Thing Was the Biggest Hurdle in Our Business Career #2222

6 min
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In episode #2222, Neil and Eric talk about the one thing that was the biggest hurdle in their business careers. Hiring is a complicated process and there are a lot of lessons to learn. Tune in as we discuss the key lessons we’ve uncovered about hiring and why it’s so important to find the right people!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The One Thing That Was the Biggest Hurdle in Our Business Career.

[00:27] The key lesson that Neil and Eric have learned about hiring.

[00:43] How to hire the right people.

[01:22] What the best leaders know about recruiting.

[03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[03:22] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-17

3 Major Mindset Shifts That Changed Our Lives #2221

9 min
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In episode #2221, we talk about three major mindset shifts that changed our lives. Sometimes the biggest mindset shifts can happen due to external circumstances, like getting married or having kids, and you can’t always predict how they will shape you. To gain insight into the major mindset shifts that have had a significant impact on our lives, and how they happened, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 3 Major Mindset Shifts That Changed Our Lives.
  • [00:45] How Neil discovered that money isn’t everything.
  • [03:01] How Eric has seen Neil change since getting married and having kids.
  • [03:15] What Eric has learned from Warren Buffet and how it shifted his mindset.
  • [04:39] Why you don’t always need to give feedback.
  • [06:18] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [06:24] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-16

How to Build a $1M 1 Person Operation #2220

7 min
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In episode #2220, Neil and Eric discuss how to build a $1 million one-person operation. There are many benefits to having a smaller organization but if you want consistency, longevity, and the ability to potentially sell your business and create a much higher net worth, you need to hire people. Tune in as we discuss the pros and cons of companies of different sizes and what it truly means to run a $1 million one-person operation.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Build a $1M 1 Person Operation.
  • [00:25] The benefits of a smaller organization.
  • [00:51] Our preferences when it comes to the size of our organizations.
  • [01:13] Why having a small team isn’t necessarily the best way to run a business.
  • [02:02] How to create high leverage products without spending all your time on them.
  • [02:36] Examples of successful $1 million one-person operations.
  • [03:12] How running a one-person operation affects your longevity. 
  • [04:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:17] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-15

How Eric Sold Out 12,345 NFTs in 19 Minutes #2219

6 min
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In episode #2219, Neil and Eric talk about how Eric sold out 12,345 NFTs in 19 minutes. The world of crypto and NFTs moves fast. Gone are the days when you could do a launch selling profile pictures and make millions of dollars instantly without delivering anything of value. To find out what Eric did for his launch strategy and why he’s so proud of the product they’ve put out into the world, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Eric Sold Out 12,345 NFTs in 19 Minutes.
  • [00:36] Learn about the meta of NFTs.
  • [00:47] NFTs are currently experiencing a bear market; here’s what that means.
  • [00:56] How NFT launches have changed and the role of free minting.
  • [01:14] Why Eric is proud of the product he and his team have created.
  • [02:21] An overview of Goblintown and its freemium success story.
  • [03:13] Follow @levelingupNFT on Twitter to learn more!
  • [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:25] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-14

Is Now A Good Time To Sell Your Business? #2218

7 min
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In episode #2218, Neil and Eric ask whether or not now is a good time to sell your business. The macro economy has had a tumultuous year, from the crypto crash to high inflation rates, to the war in Ukraine, there have been a lot of factors influencing our global economy. But what does this mean for you if you want to sell your business? Tune in as we break down where the economy is at, and how to know whether now is the right time for you to sell.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Is Now A Good Time To Sell Your Business?
  • [00:37] An overview of the macroeconomy in late August 2022.
  • [00:58] Ask yourself what amount of money would be enough before you decide to sell.
  • [02:15] Why you need to do what’s right for you, regardless of what others may think.
  • [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:07] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-13

The Best Marketing Leaders Do This #2217

5 min
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In episode #2217, Neil and Eric talk about what the best marketing leaders do. Any good marketer knows that what works for your competitor, won’t necessarily work for you, which is why you need to use all the tools at your disposal to continually experiment and find what is most effective for your context. Tune in today as we discuss what the best marketing leaders do and how their unique skill sets allow them to find what works for their company.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Best Marketing Leaders Do This.
  • [00:30] Why the best leaders are extremely data-driven.
  • [01:27] Delegation as a skill and why you need to master it as a leader.
  • [01:54] Why the best marketing leaders are also world-class recruiters?
  • [02:44] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own!
  • [02:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:57] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-12

Where You Should Be Focusing To Grow Fast On Social Right Now #2216

6 min
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In episode #2216, Neil and Eric talk about where you should be focusing your efforts if you want to grow fast on social media right now. It may feel like all the hottest social media platforms are saturated with content, but there’s actually a lot of room for growth and opportunity to create engagement with your product. To learn more about which platforms you should be focusing on and why, make sure you press play now! 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Where You Should Be Focusing To Grow Fast On Social Right Now.
  • [00:25] The platforms you should be focusing on if you want to grow fast.
  • [00:56] What TikTok and LinkedIn have in common and how engagement fuels virality.
  • [01:31] Tips on how to generate engagement and grow followers on LinkedIn.
  • [03:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:33] Go to https://www.marketingschool.io to learn more! 

 

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Published 2022-09-11

Facebook Fan Pages Are BACK?! #2215

5 min
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In episode #2215, Neil and Eric ask whether Facebook fan pages are back. The social media landscape has shifted dramatically since the early days of Facebook, especially with companies like Instagram and TikTok putting visual media at the forefront. Tuning in you’ll hear us discuss how Facebook pages are making a comeback and how to hook onto this trend!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Facebook Fan Pages Are BACK?!
  • [00:35] How the social media landscape has shifted and why Facebook fan pages are worth investigating.
  • [00:49] How engagement is increasing on Facebook fan pages, especially with video content.
  • [01:49] How Facebook is adapting to emulate TikTok.
  • [02:21] Check out https://www.marketingschool.io/jobs to see our job listings or post a job of your own!
  • [02:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:36] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-10

Are The Best Marketing Hires Going To Be Remote? #2214

6 min
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In episode #2214, Neil and Eric talk about whether the best marketing hires are going to be remote going forward. The COVID-19 pandemic has supercharged the remote working trend, but where do we stand now? Tune in as we discuss the future of remote work, the benefits of going hybrid, and how your offerings affect the type of talent you can attract for your business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Are The Best Marketing Hires Going To Be Remote?
  • [00:38] Our thoughts on Apple’s decision to return to work.
  • [00:53] Why we believe the future is hybrid.
  • [01:38] Why offering 100% flexibility attracts the best marketing hires.
  • [03:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:36] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-09

How Neil Works With No Direct Reports #2213

7 min
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In episode #2213, Neil and Eric talk about how Neil works with no direct reports. Each of us has our own unique strengths and weaknesses. And when you’re running a company, you need to understand those and hire accordingly. Tune in to learn about Neil’s strengths and weaknesses and how he has structured his company so that he doesn’t need to be a manager, and instead, can focus on what he's good at!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Neil Works With No Direct Reports.
  • [00:38] Learn how Dharmesh Shah, CTO of HubSpot, has zero direct reports.
  • [01:07] How Neil’s company is structured to allow for him to have no direct reports.
  • [02:11] How to understand your strengths and weaknesses and hire accordingly.
  • [04:29] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:38] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-08

Why the Riches are NOT in the Niches (Beginner Mistake) #2212

6 min
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In episode #2212, Neil and Eric talk about why the riches are not in the niches. A lot of marketers like to advise that you should find your niche and focus on that. The only problem is that this strategy puts a cap on your potential to grow. Tune in to learn how to avoid this rookie error, and find out what you should be focusing on instead!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why the Riches are NOT in the Niches (Beginner Mistake).
  • [00:25] Why focusing on a niche is limiting and what you should prioritize instead.
  • [00:43] Why total addressable market (TAM) is such an important indicator.
  • [01:34] A reminder of what type of businesses this advice applies to.
  • [03:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:59] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-07

Why Clubhouse Failed and What Marketers Can Learn From It? #2211

7 min
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In episode #2211, Neil and Eric talk about why Clubhouse failed and what marketers can learn from it. During the COVID pandemic, when millions were confined to their homes, Clubhouse experienced a surge in popularity. But what has happened to the platform since then? Tune in as we discuss some of the critical errors they made and how marketers can avoid making the same mistakes!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Clubhouse Failed and What Marketers Can Learn From It.
  • [00:25] Clubhouse’s biggest error: they limited how users could gain value from it.
  • [01:02] How this caused a shortage of content creators.
  • [01:11] What you can learn from this as a marketer.
  • [01:26] Why marketers should focus on the things that will produce value for customers long-term.
  • [02:08] What Google Trends demonstrates about Clubhouse’s ability to adapt (or not adapt).
  • [03:41] The ROI that Eric has gotten from Clubhouse and what the platform still has to offer.[04:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:43] Go to https://www.marketingschool.io to learn more!

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Published 2022-09-06

7 Actionable Lessons Every Marketer Can Learn from Warren Buffett #2210

10 min
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In episode #2210, Neil and Eric talk about 7 actionable lessons every marketer can learn from Warren Buffett. If there’s one thing anyone can take away from Warren Buffet’s teachings, it’s that you should focus your energies on long-term success, not short-term profit. We break down some of his most prescient pieces of advice, why they are so accurate, and how marketing can implement these lessons in their overall strategies for long-term success. Tune in to learn about the power of long-term thinking, why you need to nail it before you scale it, and how Warren Buffet’s lessons have helped us become better marketers!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 7 Actionable Lessons Every Marketer Can Learn from Warren Buffett.
  • [00:25] The power of compounding interest and long-term thinking.
  • [01:08] Why you should always be skeptical of anything that seems too good to be true.
  • [01:55] The advice “Be greedy when others are fearful, and be fearful when others are greedy” and how it applies to marketing. 
  • [02:41] Why you should never risk your reputation or your integrity for the sake of revenue.
  • [03:55] The importance of focus and why you shouldn’t try to do everything.
  • [05:12] The benefits of uncertainty and why focusing on building an amazing company and delighting your customers pays off in the long run.
  • [06:19] The concept of a strike zone and how it applies to marketing.
  • [07:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [07:03] Check out https://www.marketingschool.io/jobs to see our job postings or advertise jobs that you have available!
  • [07:15] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-05

Why Every Marketer Should Start Listening to Earnings Calls #2209

5 min
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In episode #2209, Neil and Eric talk about why every marketer should listen to earnings calls. We’ve gained a ton of insight from listening to earnings calls and it's had a sizable impact on our marketing strategies. They give you the opportunity to learn about your competition, like what’s working and what’s not, in marketing. Tune in to learn more and discover great resources for delving further into this topic!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Every Marketer Should Start Listening to Earnings Calls
  • [00:25] Some of the insights you can gain from listening to earnings calls.
  • [01:05] Our resource and newsletter recommendations that help you look ahead as a marketer.
  • [01:56] Words of advice from Warren Buffet and Charlie Munger.
  • [02:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:33] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own!
  • [02:44] Go to https://www.marketingschool.io to learn more!

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Published 2022-09-04

How to Hire Good SEO Freelancers #2208

8 min
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In episode #2208, Neil and Eric talk about how to hire good SEO freelancers. Throughout our careers, we have had to hire our fair share of SEO freelancers. Tuning in you'll hear about the lessons we’ve learned from the hiring process. We discuss how to identify whether someone will deliver what they claim they will, why you need to be patient and communicate clearly with new hires, and share our recommendations for great resources that will help you find the best SEO freelancers!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Hire Good SEO Freelancers.
  • [00:25] How to identify SEO freelancers on job sites and follow up with their employers.
  • [01:34] The concept of a role scorecard and how to implement it.
  • [02:51] Book and newsletter recommendations for tips on hiring.
  • [03:09] Why you need to be patient when hiring new freelancers.
  • [03:29] The importance of being clear with your expectations.
  • [03:52] Crucial questions to ask potential candidates to determine whether they will deliver high conversion rates. 
  • [04:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:58] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own!
  • [05:07] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-03

Why Product Market Fit is Important For Marketers #2207

6 min
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In episode #2207, Neil and Eric talk about why product market fit is important for marketers. There is a common misconception that marketing can solve all your product issues. The truth is that marketing amplifies the product you already have, which is why product market fit is essential for getting the most out of your marketing strategy. Tune in as we break down this crucial relationship and how it impacts your ROI!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Product Market Fit is Important For Marketers.
  • [00:25] A brief overview of product market fit.
  • [00:50] How product market fit impacts your ROI.
  • [01:18] Why having an excellent product is so important for marketers.
  • [01:47] Why marketing won’t solve your product issues.
  • [02:44] The importance of a good NPS score.
  • [02:57] Why SaaS companies should keep an eye on their retention rates.
  • [03:07] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:09] Check out https://www.marketingschool.io/jobs to see our job postings!
  • [03:21] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-09-02

He Works With Tony Robbins and Peter Diamandis and His Company Is Going to Change the World (Fountain Health)

25 min
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It’s about time we started to move away from the reactive sick-based medical system to a more proactive health-based model. Our guest today is committed to providing people with preventative healthcare through his insurance company, Fountain Health. Robert Rossiter is the CEO of this breakthrough health insurance company and works with the likes of Tony Robbins and Peter Diamandis. In this episode, we learn more about his noble mission and what, precisely, is included in Fountain’s transformative health plans. We discuss the most exciting medical breakthroughs of today and how Fountain intends to bring these breakthroughs to the general public. Rob shares his background and explains how his upbringing informed his value system, like his priority for preparation and the value he gleans from challenges that arise. 

Tune in to find out more about the potential of insurance to create sustainable change and prevent disease, not withholding, of course, Fountain’s approach to marketing.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Interview with Robert Rossiter, CEO of Fountain Health Insurance.
  • [00:29] The transformative health plans Fountain Health provides.
  • [00:37] The value of preventative healthcare.
  • [01:19] Rob shares his background in insurance.
  • [01:56] The tests involved in preventative healthcare.
  • [02:19] How Fountain Health applies the concept of convergence to its mission.
  • [03:33] Rob’s specialty in insurance and what led him to Fountain Health.
  • [04:38] Fountain Health Insurance’s core offering. 
  • [06:09] How Fountain enables companies to provide employees with premium healthcare.
  • [07:37] How they aim to bring healthcare breakthroughs to the general public.
  • [07:59] The competitive cost of Fountain Health Insurance.
  • [08:41] The types of companies Fountain is currently working with.
  • [09:46] The apparent lack of competition leaving Fountain at the cutting edge of preventative wellness insurance.
  • [10:27] What Rob is most excited about in terms of health trends and breakthroughs. 
  • [11:29] Fountain’s plan to extend outside of the States.
  • [12:15] Fountain’s approach to marketing.
  • [13:11] The value Rob gleans from the challenges he’s faced along his career path.
  • [14:43] How his upbringing informed his value system.
  • [16:07] Rob shares his favorite business or personal growth books.
  • [17:20] The marketing opportunity Tony Robbins’ book Life Force has provided for Fountain Health.
  • [18:17] The importance of preparation.
  • [19:12] How self-employed individuals can gain access to Fountain Health Insurance.
  • [20:13] A recap of the medical tests covered by Fountain Health.
  • [21:06] Find out how to reach Fountain Health!
  • [21:19] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [21:25] Go to https://marketingschool.io/ to learn more!

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Published 2022-09-01

7 Copywriting Hacks for High-Converting Copy #2205

8 min
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In episode #2205, Neil and Eric talk about 7 copywriting hacks for high-converting copy. Despite the rise in video content, text on the page continues to have a uniquely high impact on conversions. So it’s important for you to create engaging copy that sells your product! Learn how you can use your website to convert readers into customers by writing intriguing headlines, leveraging your data, incorporating testimonials, and much more! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Copywriting Hacks for High-Converting Copy.
  • [00:28] An overview of what we mean by high-converting copy.
  • [00:38] How comparisons can help you increase conversion rates.
  • [00:57] The concept of anchoring, and how to implement it by breaking down how you are providing a better deal than your competitor.
  • [01:21] Why you should be incorporating stellar testimonials.
  • [01:43] How to address all the potential objections people may have to buying your product.
  • [03:03] Use your company data to back up your claims.
  • [03:32] How to optimally write your headlines and encourage followers to read further. 
  • [04:26] Think about how your writing can be entertaining. 
  • [05:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [05:05] Check out https://www.marketingschool.io/jobs to see our job postings!
  • [05:16] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-08-31

A Sneaky YouTube Growth Hack That You Probably Haven't Heard Of #2204

5 min
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In episode #2204, Neil and Eric discuss a sneaky YouTube growth hack that you probably haven’t heard of before. Most social media platforms have introduced a live function over the past few years, but not everyone has given much thought to how you can optimally use it. We discuss how we’ve seen this application being used to great effect, and what this could mean for your social media channels.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: A Sneaky YouTube Growth Hack That You Probably Haven't Heard Of.
  • [00:25] How to use the live feature to grow your YouTube channel.
  • [01:23] How to apply this growth hack to other social media platforms.
  • [01:46] Why your content needs to be amazing for this strategy to work.
  • [02:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:01] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-08-30

Should Your Agency White Label Its Work? #2203

5 min
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In episode #2203, Neil and Eric discuss whether your agency should white label its work. There are plenty of benefits to white labeling your work, especially when you’re starting out. There are also a handful of great companies that make it easier than ever to start the process. Tune in to find out whether white labeling is right for you!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Should Your Agency White Label Its Work?
  • [00:25] A quick overview of white labeling and how it works.
  • [00:37] The benefits of white labeling, especially when you’re starting out.
  • [01:01] How white labeling is like a higher form of affiliate marketing.
  • [01:36] Our recommendations for pursuing white label partners.
  • [02:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:16] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-08-29

Why Neil & Eric Are Speaking At Live Conferences Again #2202

7 min
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In episode #2202, Neil and Eric talk about why they are speaking at live conferences again. There’s nothing that quite beats that in-person connection. Tune in to learn about the hidden benefits of speaking at live conferences, from acquiring customers to further establishing your brand!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Neil & Eric Are Speaking At Live Conferences Again.
  • [00:27] Why nothing beats the in-person connection you get at a live event.
  • [00:46] How speaking establishes you as an authority in your field.
  • [00:58] Why it’s one of the best ways to generate customers in the B2B sector.
  • [01:28] Why it’s all about catching people at the right time.
  • [02:06] The deeper relationships you can form at these events.
  • [03:26] The benefits of speaking at an event where there are more established figures than yourself.
  • [04:28] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:38] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-08-28

How Many Marketing Channels Should One Person Focus On? #2201

5 min
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In episode #2201, Neil and Eric ask how many marketing channels one person should focus on. As a marketer, it’s easy to feel like you need to be a jack of all trades, especially if you’re working at a young startup. But once a company gains more resources they have the option of allowing marketers to narrow their focus. Not only is narrowing your focus a great way to grow, but it also solves a lot of problems. Tune in to learn why you should not just do that with your business, but with your marketing as well.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Many Marketing Channels Should One Person Focus On?
  • [00:25] How you should distribute your marketing employees once you are able to grow and scale your team.
  • [01:13] The downside of trying to be a jack of all trades as a marketer.
  • [01:33] Why a good leader should ensure his marketers aren’t overburdened.
  • [02:23] Why being focused allows you to grow and how to extend that to your marketing team.
  • [02:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:32] Check https://www.marketingschool.io/jobs to see our job postings!
  • [02:46] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-08-27

Should You Invest in Others or Yourself? #2200

7 min
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In episode #2200, Neil and Eric ask whether you should invest in others or yourself. One of the biggest benefits of investing in yourself is that you have much more control and insight into your investment. Tune to learn about Neil and Eric’s investment strategies, and why investing in themselves continues to pay off, time and time again.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Should You Invest in Others or Yourself?
  • [00:25] Neil gives an overview of his investments.
  • [01:43] Learn what the number one performer in Neil’s portfolio has been.
  • [02:01] An overview of the two levels involved when you invest in your own business.
  • [03:41] Why investing in your education is a crucial component of investing in yourself.
  • [04:35] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:41] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-08-26

5 Simple Ways to Lower Your Paid Ad Costs #2199

6 min
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In episode #2199, Neil and Eric share five simple ways to lower your paid ad costs. Tune in to learn how optimizing your creative team, constructing no-brainer offers, and making the most of your customer list can help you lower your paid ad costs and subsequently allow you to grow your business!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 5 Simple Ways to Lower Your Paid Ad Costs.
  • [00:25] Why you need to optimize your creatives to lower your paid ad costs.
  • [00:56] Discover how to make a no-brainer offer.
  • [01:37] Upload your existing customer list to the platform that you're using for paid ads.
  • [02:10] Include more creatives into your rotation to spread the workload and combat ad fatigue.
  • [02:34] Be sure to include upsells and downsells as part of your sales strategy.
  • [03:09] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:10] Check https://www.marketingschool.io/jobs to see our job postings!
  • [03:24] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-08-25

The Best Way to Grow Isn't Marketing #2198

7 min
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In episode #2198, Neil and Eric talk about why the best way to grow isn’t marketing. No matter how brilliant you are in your profession, you can only go so far by yourself. Tune in to learn how to build an exceptional team and achieve new levels of growth!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Best Way to Grow Isn't Marketing.
  • [00:25] Why the best way to grow is by having a great team.
  • [01:20] Learn how to hire and become a better leader.
  • [03:01] Why recruiting great people is what matters at the end of the day.
  • [04:14] Check https://www.marketingschool.io/jobs to see our job postings!
  • [04:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:31] Go to https://www.marketingschool.io to learn more!

 

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