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Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242
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Published 2022-08-24

Entitlement Has Creeped In After The Last Two Years. Here's How To Deal With It. #2197

8 min
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In episode #2197, Neil and Eric talk about the entitlement that has crept in over the past two years and how to deal with it. When workers have been with a company for a while they might become attached to certain perks and benefits. Unfortunately, economic environments aren’t always on the upswing, and sometimes companies need to adapt to harsh economic realities. Tune in as we discuss what happens when workers become complacent or entitled, what can be done to avoid it, and how to address it in your company.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Entitlement Has Creeped In After The Last Two Years. Here's How To Deal With It.
  • [00:30] An overview of what we mean by entitlement, and how it was demonstrated during a recent meeting at Meta.
  • [02:01] Why you want your staff to be adaptable, especially when the economy is volatile.
  • [02:26] How to address entitlement creep in your company.
  • [03:14] Why hiring good people is the best way to grow your company.
  • [04:43] How employees with a bad attitude affect their teammates.
  • [05:02] Eric’s weekly newsletter at Single Grain and how he has addressed entitlement.
  • [05:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [05:32] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-08-23

How To Get 344,654 Organic Impressions On A Single LinkedIn Post #2196

7 min
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In episode #2196, Neil and Eric talk about how to get 344,654 organic impressions on a single Linkedin post. Tune in to hear a breakdown of Eric’s post on whether you should try to measure everything in marketing, like how he framed his questions and how he structured his post. We discuss why the post performed better on LinkedIn than on other platforms, why asking questions generated interest and broadened its organic reach, and how to generate similar engagement in other posts.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Get 344,654 Organic Impressions On A Single LinkedIn Post.
  • [00:28] Learn about Eric’s post on whether you should try to measure everything in marketing.
  • [01:08] Why this post performed much better on LinkedIn than on other platforms.
  • [02:51] How asking questions of your audience helps you generate interest, conversation, and comments.
  • [04:42] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:46] Check https://www.marketingschool.io/jobs to access our free jobs board! 
  • [05:00] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-08-22

The ONLY Two Things Your Company Needs To Focus On During This Recession #2195

5 min
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In episode #2195, Neil and Eric talk about the only two things your company needs to focus on during this recession. When a recession hits our first instinct is often to focus on cutting costs. But there are other ways to survive a recession, and even thrive. Tune in to learn how to shift your focus to generating income, fostering growth, and succeed in the current economic climate.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic:  The ONLY Two Things Your Company Needs To Focus On During This Recession.
  • [00:29] Why generating income should be your main focus during a recession.
  • [00:55] Why marketing tends to be cheaper during a recession.
  • [01:19] The importance of focusing on profitability during an economic downturn.
  • [02:53] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:58] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-08-21

Neil & Eric's Inbound 2022 Plans (How To Make The Most Of Live Events) #2194

7 min
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In episode #2194, Neil and Eric talk about their plans for Inbound 2022, and how to make the most of live events. Learn about the annual Inbound conference hosted by HubSpot, where Neil and Eric will both be speaking this year, what topics they’ll be covering, and how to make the most of conferences and other live events! 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Neil & Eric's Inbound 2022 Plans (How To Make The Most Of Live Events).
  • [00:29] Learn about the annual Inbound conference where Neil and Eric will both be speaking this year.
  • [01:09] How Neil and Eric typically prepare their teams for Inbound and other similar events.
  • [01:38] Why conferences are expensive and how to get a high ROI.
  • [02:10] How to make the most of an event where you are speaking.
  • [02:35] Learn about the dinner that Eric will be putting together for Marketing School.
  • [03:19] Neil shares the topic of his talk on how to navigate the changes in social and search algorithms.
  • [04:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:27] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August! 
  • [04:39] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-08-20

Apple's Sly Move Into Ads #2193

5 min
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In episode #2193, Neil and Eric talk about Apple's sly move into ads. Apple has always been vocal about prioritizing privacy, and its update in 2021 had a huge impact on how Facebook was able to collect data and target advertising. Tune in to learn how Apple shaped the public narrative to suit their needs, their move into the advertising space, and why this feels inevitable.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Apple's Sly Move Into Ads.
  • [00:40] How Apple’s changes to their tracking system impacted advertising on Facebook.
  • [01:25] How Apple has guided the public narrative to suit their agenda.
  • [02:00] How Apple fits into the advert ecosystem.
  • [02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:52] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-08-19

Should You Measure Everything? #2192

7 min
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In episode #2192, Neil and Eric talk about whether you should measure everything. Not too long ago the general consensus seemed to be that ‘what gets measured, gets managed’. Yet, in the current era of information overload, it’s more important than ever to be selective in what you measure. Tune in to learn how to identify what you should be measuring, and why you shouldn’t mistake activity for progress!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Should You Measure Everything?
  • [00:36] The premise behind the phrase ‘How to Fail at Marketing: Measure Everything’.
  • [01:10] The metrics you should focus on when you’re measuring.
  • [02:14] The concept of analysis paralysis.
  • [03:19] Why large organizations can afford to conduct more measuring.
  • [03:57] Check https://www.marketingschool.io/jobs to see our job postings! 
  • [04:06] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:13] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-08-18

How to Win at LinkedIn #2191

6 min
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In episode #2191, Neil and Eric discuss how to win at LinkedIn. Of its 260 million monthly active users, only 1% create content on LinkedIn. When compared with 87% of Instagram’s one billion plus users, this is a very low statistic. Compared to most other social networks, LinkedIn is craving content, so we say: give it to them! Learn more about posting consistently and encouraging engagement through your comments section, plus so much more, in today’s show!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Win at LinkedIn.
  • [00:25] Two tips for winning at LinkedIn: firstly, post consistent content.
  • [01:15] Secondly: encourage people to leave engaging comments on your posts.
  • [02:14] Eric shares an example of how comments boosted impressions on one of his posts.
  • [02:52] How you can let the LinkedIn algorithm work for you; take advantage of organic reach.
  • [03:37] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:39] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-08-17

How We Batch Our Content #2190

6 min
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In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time and put out content more consistently. Tuning in, you’ll gain some insight into these processes and find out why we believe that, if you’re not batching your content, you’re making a huge mistake! You won’t want to miss this episode.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How We Batch Our Content.
  • [00:25] How Neil batches his content, from blog posts to videos and podcasts.
  • [01:11] Why we think you’re making a big mistake if you’re not batching your content.
  • [01:45] The benefits of using a tool like Sprout Social to help you batch your content.
  • [02:55] Why Eric believes that Tweets cannot be batched.
  • [03:46] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:48] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-08-16

YouTube Success Secrets #2189

8 min
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In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also learn about the value of paid ads to boost your organic reach, some of the tools we recommend, and so much more! We hope you’ll join us.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: YouTube Success Secrets.
  • [00:40] Neil’s number one secret for success: push videos really hard in the first 24 hours!
  • [01:50] Whether or not we recommend using paid ads to boost your organic reach on YouTube.
  • [02:28] Mistakes Eric has made with his YouTube channel and what you can learn from them.
  • [03:59] The importance of adapting and learning as algorithms change.
  • [04:08] Tools we recommend: TubeBuddy for AP testing and vidIQ for content planning.
  • [04:55] That’s it for today! Don’t forget to rate, review and subscribe!
  • [04:56] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-08-15

Our Boneheaded YouTube Mistake with Marketing School #2188

5 min
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In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped posting content to YouTube, and so much more! You won’t want to miss today’s episode.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Our Boneheaded YouTube Mistake with Marketing School.
  • [00:28] How Libsyn helped us grow our views by automatically publishing consistent content.
  • [01:25] The mistake we made when we stopped publishing videos to YouTube.
  • [01:55] What we would do if we still had that YouTube channel today.
  • [02:11] Why every view counts and consistency is key.
  • [02:40] That’s it for today! Don’t forget to rate, review and subscribe!
  • [02:41] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-08-14

How Eric is Utilizing Product-Led Growth for NFTs #2187

9 min
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In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world of NFTs. We also share some tips for launching an NFT in the current bear market, plus so much more! Make sure to tune in today.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Eric Is Utilizing Product-Led Growth for NFTs
  • [00:34] Defining product-led growth (PLG): letting your product drive customer acquisition, conversion, and expansion.
  • [01:15] How to use PLG for NFTs by giving away what is known as a ‘free mint’.
  • [02:19] Some insight into Eric’s NFT project, Leveling Up Heroes.
  • [03:06] Why many are struggling to launch NFTs in the current bear market.
  • [03:55] How to ensure you give your free mint to the right people.
  • [05:27] Tips for building and leveraging the community around your NFTs.
  • [06:11] That’s it for today! Don’t forget to rate, review and subscribe!
  • [06:12] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-08-13

The Ideal Content Cadence (If We Had Unlimited Resources) #2186

6 min
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In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune in as we answer all these questions and more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Ideal Content Cadence (If We Had Unlimited Resources).
  • [00:37] Neil’s ideal daily content cadence, including blog posts, long-form video, images, a podcast episode, and multiple stories.
  • [01:38] What Eric’s ideal team would look like, including up to 50 people!
  • [02:23] Channels Eric would target, including Instagram, TikTok, Twitter, and LinkedIn.
  • [03:06] Tips for implementing these ideas using the resources you have available to you.
  • [03:22] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:24] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-08-12

How To Hire Short Form Video Editors at Scale. #2185

6 min
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In episode #2185, Neil and Eric talk about how to hire short-form video editors at scale. There are more opportunities than ever to find and hire freelancers from the comfort of your favorite device, you simply need to know where to look. If you’re interested in learning more about effective ways to identify and hire good video editors at scale, then make sure you tune in for this quick and informative episode!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Hire Short Form Video Editors at Scale.
  • [00:25] How Eric stumbled onto a brilliant strategy for recruiting quality video editors at scale.
  • [01:51] How you can use social media to identify people with good video editing skills.
  • [02:18] Find out how to reach out to us if you are interested in this type of work!
  • [02:53] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:55] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August!
  • [03:11] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-08-11

How This Business Game Can 40x Your Company's Valuation

23 min
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If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, and as a result, they don’t grow at the pace that they should. After seeing so many businesses unknowingly grappling with the same problem, Alan decided to found Cash Flow Story, a company that helps you optimize cash flow to help you improve your profits and reach new heights in your valuations. In our conversation, Alan breaks down the concept behind his method called The Power of One and how it has helped companies 40x their valuation. We discuss how daily 1% percent changes can transform your company and the typical amount of time it takes to see results after implementing The Power of One. Alan also unpacks the reasoning behind his motto “revenue is vanity, profit is sanity, cash is king” and why The Power of One will put your valuation on steroids. To learn more about this essential topic, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Introducing today’s guest, Alan Miltz, founder of Cash Flow Story.
  • [01:23] A high-level overview of Cash Flow Story and why Alan founded it.
  • [03:14] Alan breaks down the concept of The Power of One.
  • [04:11] Why a company’s cash flow is often misunderstood, why cash flow is so important, and how to optimize it.
  • [06:23] How The Power of One empowers employees to contribute to optimizing cash flow.
  • [09:31] The immense impact that a 1% change can have within a company.
  • [11:00] How daily changes accumulate to have a much larger impact.
  • [12:47] The levers you need to pull to implement The Power of One and how to identify the ones you have control over. 
  • [13:44] The growing number of companies that have implemented Cash Flow Story. 
  • [15:13] The typical amount of time it takes to see results after implementing The Power of One. 
  • [16:26] Alan shares a case study of how one company transformed after implementing The Power of One.
  • [18:08] How their software will change the way people understand their company’s numbers and how they react to them. 
  • [18:57] Find out how you can contact Alan Miltz and take advantage of his unique product. 
  • [19:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [19:21] Go to https://www.marketingschool.io to learn more!

 

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  • Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

 

 

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Published 2022-08-10

How to Create Videos in 60 Different Languages Using AI #2183

6 min
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In episode #2183, Neil and Eric talk about how to create videos in 60 different languages using AI. Translating your videos into different languages can open your business up to huge new markets, but translating all your content can be a challenging, time-consuming, and costly process. Tune in today, as we discuss the new platform Synthesia, its AI technology, and how it compares to manual translations.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Create Videos in 60 Different Languages Using AI.
  • [00:25] Learn about the new platform called Synthesia for translating videos into different languages.
  • [00:41] The biggest problem with Synthesia: it’s not as good as manual translations.
  • [01:05] An overview of Synthesia’s market presence and offerings.
  • [02:01] The promise of AI and why there is still a lot of development that needs to happen.
  • [02:17] Why Synthesia is worth checking out, despite its flaws.
  • [03:18] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:19] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August!
  • [03:54] Go to https://www.marketingschool.io to learn more!

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Published 2022-08-09

How We Would Start From Scratch Today #2182

8 min
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In episode #2182, Neil and Eric talk about how they would start from scratch today. While a lot of trends in marketing are continually evolving, there will always be a place for good content and engaging writing. Find out how we would approach our strategies for blogging, marketing, video creation, and more, if we were to start from scratch today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How We Would Start From Scratch Today.
  • [00:25] What Neil’s experiences have taught him about entrepreneurship as a risky undertaking.
  • [01:10] Why Eric loves what he’s doing and why money isn’t everything.
  • [02:59] What Neil would do from scratch as a marketer to build his audience.
  • [03:25] Eric’s strategy for how he would focus on video if he were to start from scratch.
  • [04:25] The important role that blogging and content writing still plays in marketing and exposure.
  • [05:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [05:34] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August!
  • [05:46] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-08-08

Reaction: Meta Announces TikTok Redesign of Facebook #2181

6 min
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In episode #2181, Neil and Eric talk about Meta’s announcement that Facebook will be undergoing a redesign based on the TikTok platform. Facebook has always excelled at taking what's working for other apps and integrating that into their own properties, making them even more popular. Today we take a closer look at TikTok, what makes it so successful, and how marketers should be thinking about Facebook’s upcoming revamp. Make sure you tune in to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Meta Announces TikTok Redesign of Facebook.
  • [01:07] The Federal Trade Commission’s opinion of TikTok and the looming threat that it might be banned.
  • [01:28] How TikTok is winning the attention game.
  • [01:56] The surprising amount of activity and vibrancy we’ve seen on Facebook lately.
  • [02:12] Examples of how Facebook’s strategies have worked in the past and why it bodes well for the future.
  • [02:55] Our key takeaways from the latest developments at Facebook: seize the opportunity early.
  • [03:42] Check https://www.marketingschool.io/jobs to see our job postings!
  • [04:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:02] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-08-07

Why It’s Better To Experience Share Than To Give Advice #2180

7 min
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In episode #2180, Neil and Eric talk about why it’s better to share stories of your experiences than to give advice. Whenever you give someone advice you’re taking a risk because you have no way of predicting the outcomes with 100% certainty. Sharing your takeaways from past experiences can be a powerful and effective way of empowering others to make their own decisions. Tune in as we discuss the risks and nuances of giving advice when to unpack your experiences, and more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why It’s Better To Experience Share Than To Give Advice.
  • [00:34] Why Eric prefers to experience share than give advice.
  • [01:29] The risks of giving advice to someone.
  • [02:22] Examples of instances where giving advice is helpful and why you should add a disclaimer.
  • [03:34] How we approach recommendations on this podcast and why it’s all backed up by reputable data.
  • [04:03] The expression ‘strong view loosely held’ and why it resonates with us.
  • [04:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:34] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-08-06

The Layoff Tidal Wave Has Started #2179

6 min
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In episode #2179, we talk about the tidal wave of layoffs that has already begun. Looking to Michael Burry for some direction, we can see the signs of a recession, and no matter your personal experience of the current economic climate, we are all noticing the downturns in the markets, and the high rates of inflation. Tune in to hear about how this affects us as marketers!

TIME-STAMPED SHOW NOTES:

  • [00:23] Today’s topic: The Layoff Tidal Wave Has Started.
  • [00:30] Why market downturns are so closely related to layoffs.
  • [00:49] What Michael Burry has said about the near future!
  • [01:20] A few stats from around the world right now about staff cuts.
  • [01:47] What marketers should be thinking about during a recession.
  • [02:47] Why these layoffs have been a long time coming for many companies.
  • [03:06] Examples of the heavy inflation we have been seeing.
  • [03:28] Making the most of the opportunities of a recession. 
  • [04:00] That’s it for today!
  • [04:01] Go to https://www.marketingschool.io/live to apply for our live event!

 

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Published 2022-08-05

Why Neil and Eric Don't Blog Often #2178

5 min
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In episode #2178, we talk about why Neil and Eric don't blog often anymore. As the online landscape has changed over the last decade, the areas that were most fertile have shifted too. Tune in to hear about Neil and Eric's attitude towards posting on heir blogs, and what this means in the constantly evolving climate of internet marketing! 

TIME-STAMPED SHOW NOTES:

  • [00:23] Today’s topic: Why Neil and Eric Don't Blog Often.
  • [00:27] How our blogging practice has evolved over the years.
  • [00:58] Why content goes stale and stops ranking highly.
  • [01:27] The spaces that are still worth exploring and exploiting right now.
  • [02:45] Updating content, and integrating elements from other examples.
  • [03:08] Go to https://www.marketingschool.io/live to apply for our live event!

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Published 2022-08-04

Lessons Learned Doing Audits on Our Youtube Channels #2177

6 min
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In episode #2177, we share some of the lessons we have learned auditing our YouTube channels! From the research necessary to boost your views and subscribers, to which metrics you should prioritize, we cover it all! Tune in today, and get started on building your best channel yet!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Lessons Learned Doing Audits on Our Youtube Channels.
  • [00:25] Differences between SEO on YouTube and Google!
  • [00:53] Why auditing your channel is so important to your improvement.
  • [01:21] The metrics to focus on and try to boost.
  • [02:06] Noting the topics that are most successful.
  • [02:41] The power of research; why diving deep into content performance can make all the difference.
  • [03:36] That’s it!
  • [03:40] Go to https://www.marketingschool.io/live to apply for our live event!

 

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Published 2022-08-03

If It's Too Good To Be True, It Probably Is #2176

6 min
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In episode #2176, we talk about the idea that, if it looks too good to be true, it probably is! Taking the example of the craziness happening in the crypto space right now as an example, we dive into the relationship between risk and return and how you can avoid getting burned. Tune in to hear about our experiences and hard-fought wisdom on the subject!

TIME-STAMPED SHOW NOTES:

  • [00:23] Today’s topic: If It's Too Good To Be True, It Probably Is.
  • [00:27] The current bloodbath in crypto and what this exemplifies.
  • [01:52] Returns are never guaranteed, so beware!
  • [02:20] Understanding risk and return, and how to balance these.
  • [03:09] Why listening to your gut is not such a bad idea.
  • [03:41] Our own experiences of risky investments and learning the hard way.
  • [03:57] That’s it for today!
  • [04:00] Go to https://www.marketingschool.io/live to apply for our live event!

 

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Published 2022-08-02

Why Neil Bought AnswerThePublic #2175

8 min
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In episode #2175, we talk about why Neil bought AnswerThePublic! If you want to get the inside scoop on Neil's recent acquisition of SEO tool, AnswerThePublic, you have come to the right place. Tune in to hear about what the tool does, how he plans to improve it, and where this may lead him next!

TIME-STAMPED SHOW NOTES:

  • [00:22] Today’s topic: Why Neil Bought AnswerThePublic.
  • [00:26] An introduction to AnswerThePublic and the service it provides.
  • [00:48] Examples of who can use AnswerThePublic.
  • [01:22] Neil's long term plan for this expensive purchase.
  • [03:18] Why Neil is keeping Ubersuggest and AnswerThePublic separate.
  • [04:04] The lack of affordable and powerful SEO tools available for acquisition.
  • [05:01] Where Neil might look in the future for new tools and companies.
  • [06:10] That’s it for today!
  • [06:24] Go to https://www.marketingschool.io/live to apply for our live event!

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Published 2022-08-01

The Simplest Way to Build Links #2174

5 min
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In episode #2174, we talk about the simplest way to build links to your website. As we have often said, links are one of the most important and powerful ways to boost your traffic, credibility, and revenue. So if you want to learn about how offering a tool can increase your links and how easy this is to do, make sure to tune in!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Simplest Way to Build Links.
  • [00:24] A few reasons why links still matter in today's climate. 
  • [00:49] Creating linkable assets; how this task has evolved over the years.
  • [01:23] Releasing a tool as a means to build links.
  • [01:45] Thinking about the best, and cheapest tools that you can offer.
  • [02:06] Why a crypto tax calculator would be a great tool to offer night now!
  • [03:01] The time it takes for the rewards for your tool.
  • [03:10] Go to https://www.marketingschool.io/live to apply for our live event!

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Published 2022-07-31

Why SEO is Great During a Recession #2173

5 min
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In episode #2173, we talk about why SEO is great during a recession! Unlike many other marketing avenues, SEO has an evergreen nature that will help you accrue revenue no matter the economic climate. Tune in to hear about why many of the best founders are experts in SEO and more!

TIME-STAMPED SHOW NOTES:

  • [00:21] Today’s topic: Why SEO is Great During a Recession.
  • [00:25] The continual long-term sales that SEO enables!
  • [01:34] Why SEO extends beyond Google.
  • [02:23] The links between great businesses and a grounding in SEO.
  • [02:55] The long-term payoff of investing in SEO now!
  • [02:59] Go to https://www.marketingschool.io/live to apply for our live event!

 

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Published 2022-07-30

The Best Free SEO Tools for Beginners #2172

5 min
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In episode #2172, we share a list of the best free SEO tools for anyone starting out with an online business. If you want to hear about tools for video, keywords, email collection, and more, you have come to the right place. Tune in to hear the complete list and boost your traffic today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Best Free SEO Tools for Beginners.
  • [00:27] A little bit of self-promotion for Ubersuggest!
  • [01:04] Why you should check out Google Search Console.
  • [01:19] Video SEO tools such as vidIQ, and TubeBuddy.
  • [01:41] Tracking metrics with Google Data Studio in order to get clear on ROI. 
  • [02:00] How AnswerThePublic can help you find the most popular questions being asked.
  • [02:22] Examples of email collection tools and how these can boost your reach.
  • [02:52] A reminder about the power of Backlinko's Exploding Topics!
  • [03:07] Why brands need to keep an eye on Google Trends.
  • [03:38] That’s it for today!
  • [03:40] Go to https://www.marketingschool.io/live to apply for our live event!

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Published 2022-07-29

3 Strategic Ways to Monetize Your Blog for Long Term Cash Flow #2171

6 min
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In episode #2171, we share three strategic ways to monetize your blog for long-term cash flow! It is widely known that blog traffic can be manipulated in order to increase your revenue, but there are some methods that are better than others and will lead to more sustained income. Tune in to hear about our best advice for monetizing your blog today!

TIME-STAMPED SHOW NOTES:

  • [00:22] Today’s topic: 3 Strategic Ways to Monetize Your Blog for Long Term Cash Flow.
  • [00:40] Using your blog to promote your own product or service!
  • [01:30] There is more to traffic than SEO; think about retargeting your email list.
  • [02:17] How partnerships can take your blog's reach to the next level.
  • [03:37] That’s it for today!
  • [03:39] Go to https://www.marketingschool.io/live to apply for our live event.

 

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Published 2022-07-28

The Most Important Leadership Skills According to The Hustle Founder, Sam Parr

14 min
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One of the biggest challenges of conducting effective marketing is that it can be virtually impossible to be certain which of your methods are getting you positive results. Today on the show, we get together with Sam Parr, Founder of The Hustle and host of the podcast My First Million, to discuss what he’s learned about impactful marketing and why growing a podcast following is so challenging. We discuss the challenges of marketing across different mediums, as well as effective strategies for increasing your reach and creating exceptional content. Tune in for a special episode brought to you by Leveling Up Live on how to grow your podcast, and much more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s episode is brought to you by Leveling Up Live, learn more at https://live.levelingup.com/.
  • [00:35] Get to know Sam Parr and his podcast called My First Million. 
  • [00:55] Learn about The Hustle, a daily business email that is read by over a million people every day.
  • [01:32] Why building a podcast following has been one of the hardest things Sam has ever had to grow.
  • [04:51] Learn about the HubSpot Podcast Network and what it’s been like for Sam being a part of it.
  • [06:10] An overview of what it takes to become famous on Twitter. 
  • [06:18] How Sam helped retired NHL player, Chris Pronger, grow his Twitter following exponentially.
  • [10:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [10:37] Go to https://www.marketingschool.io to learn more!

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Published 2022-07-27

3 Lessons Learned Consulting for Agency Owners #2169

5 min
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In episode #2169, we talk about three lessons we have learned consulting for agency owners. Agency owners have many pitfalls to avoid and tuning in to the show, listeners will hear about the three main ones we have seen during our time in the field. Press play to hear us explain niching down, focus, and hiring!

TIME-STAMPED SHOW NOTES:

  • [00:23] Today’s topic: 3 Lessons Learned Consulting for Agency Owners 2165.
  • [00:43] The mistake of not selecting a proper niche for your agency.
  • [01:49] Why focus is so important; making sure not to split resources too thinly.
  • [02:28] Avoiding the huge issue of hiring the wrong people.
  • [03:01] That’s it for today!
  • [03:04] Go to https://www.marketingschool.io/live to apply for our live event!

 

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Published 2022-07-26

How to Allocate $1k in Ad Spend to Pre-Validate Your Product #2168

7 min
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In episode #2168, we talk about how to allocate $1k in ad spend for the pre-validation of your new product! When launching something new, nothing can replace actual research and experimentation with users, so the first money you spend can go a long way. Tune in to hear about some of the tips and tools we recommend for getting your product off the ground.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Allocate $1k in Ad Spend to Pre-Validate Your Product.
  • [00:29] Why pre-validation is important for your next big idea. 
  • [00:41] Examples of where we like to spend money in the beginning.
  • [01:27] How to spend and in what sort of increments.
  • [02:16] Bringing in the idea of the total accessible market.
  • [02:32] Useful tools that can help you build early on.
  • [03:20] Learning through iteration over time.
  • [04:02] Why taking action and diving in is the best way forward. 
  • [04:25] That is it for today!
  • [04:29] Go to https://www.marketingschool.io/live to apply for our live event!

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Published 2022-07-25

How Meta Is Making It 'Easier' For Creators to Make Money #2167

5 min
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In episode #2167, Neil and Eric discuss how Meta is making it 'easier' for creators to make money. Creators are increasingly gravitating towards partnering with brands and finding other streams of income outside of social media platforms. Tune in as we discuss the new features being released by Meta, like NFTs, monetized reels, and live streams, and why these developments are making it easier for creators to make money using Facebook. 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Meta Is Making It 'Easier' For Creators to Make Money.
  • [00:27] An overview of Meta's new features.
  • [01:12] How creators can benefit from these new features.
  • [02:02] How these developments tie into Web3.
  • [02:45] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:46] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
  • [03:01] Go to https://www.marketingschool.io to learn more!

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Published 2022-07-24

The Bigger Your TAM The Easier Your Marketing Will Be #2166

8 min
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In episode #2166, Neil and Eric talk about why a bigger TAM means easier marketing. Total Addressable Market (TAM) plays a huge role in your potential earnings, as well as the marketing strategies you decide to pursue. Tune in to learn how to identify your TAM, why it’s such an important marketing element, and how to leverage it as a part of your strategy.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Bigger Your TAM The Easier Your Marketing Will Be.
  • [00:25] An overview of TAM (Total Addressable Market).
  • [00:30] How to determine the TAM of the market you are in.
  • [01:13] Why the one thing Neil would change in his past businesses is identify areas with a much larger TAM.
  • [01:57] The role that TAM plays in the projects that investors choose to pursue.
  • [02:51] The challenges of entering a field with a larger TAM.
  • [05:14] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [05:16] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
  • [05:34] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-07-23

What Do High Interest Rates Mean for Marketing? #2165

7 min
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In episode #2165, Neil and Eric ask what high-interest rates mean for marketing? Global interest rates are on the rise, making it more costly for consumers and investors to borrow money. Tune in as we discuss these developments from a marketing perspective, how the industry will be affected by the fact that people are less likely to spend money, and how you can adapt to these changes.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What Do High Interest Rates Mean for Marketing?.
  • [00:25] An overview of current interest rates and how it affects borrowing.
  • [01:10] Why we are seeing a global rise in interest rates.
  • [01:45] Neil’s advice to marketers on conversion optimization and customer retention.
  • [04:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:35] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
  • [04:56] Go to https://www.marketingschool.io to learn more!

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Published 2022-07-22

Our Thoughts on Twitter's New Ad Features #2164

5 min
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In episode #2164, Neil and Eric share their thoughts on Twitter's new ad features. We discuss the new Twitter campaign planner, a novel forecasting feature that allows you to gauge your campaign outcome before launching it, as well as why Twitter is a great space for both Web3 and Web 2.0 advertising.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Our Thoughts on Twitter's New Ad Features.
  • [00:28] An overview of Twitter’s new ad features.
  • [00:44] Learn about the new Twitter campaign planner.
  • [01:11] The ‘branded likes’ feature and how to use it.
  • [01:33] Why Twitter has decided to release these new ad features.
  • [02:25] A sneak peek into Twitter shop.
  • [03:08] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:15] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-07-21

$100M Founder Reveals SECRET to Selling NFTs with AppSumo's Founder Noah Kagan

12 min
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In this special episode of Marketing School, we broadcast Noah Kagan's recent talk about insights into NFTs and passive income! Noah makes a clear point about his philosophy towards sustained success, how we can think about this concept when starting out on a new venture, and he also underlines the values of clarifying your target customers as much as possible. Tuning in, listeners will hear Noah share his experiences with buying NFTs, and why all his investments are built on the idea of holding forever and aligning with companies that he personally uses. Towards the end of the episode, Noah even comments about his experiences with ayahuasca, and why confronting difficult challenges is so important for entrepreneurs in today's world. So tune in to this great presentation from Noah Kagan! 

TIME-STAMPED SHOW NOTES:

  • [00:35] Introducing today's guest speaker, Noah Kagan!
  • [01:01] Noah's opening remarks about his experiences with passive income.
  • [01:51] Looking at the growth of AppSumo and the current size of the team.
  • [02:18] Getting clear on who your customers are!
  • [02:51] The time investment that is needed to start seeing real results.
  • [04:20] Noah's approach to measuring other people's success.
  • [04:56] Why Noah gets excited about the element of play in new tech.
  • [05:39] Getting active and then leaving things on autopilot. 
  • [06:29] How much money do you actually need to live the life of your dreams?
  • [07:27] Why Noah does almost no rebalancing and selling.
  • [07:49] What you can get if you just ask, and why to listen to your calling!
  • [08:35] Noah reflects on his ayahuasca experience and how it helped him.
  • [03:24] Go to https://www.marketingschool.io for more resources and episodes!

 

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Published 2022-07-20

How to Run A Lean Business Without Sacrificing Quality #2162

6 min
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In episode #2162, Neil and Eric talk about how to run a lean business without sacrificing quality. It’s not always necessary to focus solely on the essentials in your business. Providing lunches and stipends can be great for employee morale, but it can also run counter to running a lean business. Tune in as we discuss what it means to run a lean business and how you can achieve it without sacrificing the quality of your product or service!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Run A Lean Business Without Sacrificing Quality.
  • [00:25] An overview of what it means to run a lean business.
  • [00:56] How to ensure you have reliable cash flow.
  • [02:24] Why you should hire experienced individuals with insight into what is and isn’t essential.
  • [02:40] How to help your team invest in the concept of a lean business.
  • [03:01] How to set up a profit sharing pool.
  • [03:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:36] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
  • [03:49] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-07-19

The One KPI to Focus On When You Start Your Agency #2161

5 min
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In episode #2161, Neil and Eric break down the one KPI to focus on when you start your agency. You don't grow agencies through SEO, viral videos, or social media. You grow your agency by producing amazing work. Word of mouth is one of the best ways to grow your reputation and your agency. Tune in to learn why you need to offer a fantastic service and overdeliver on your client work!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The One KPI to Focus On When You Start Your Agency.
  • [00:26] Why producing amazing work should be your top priority.
  • [00:45] How delivering excellent results will reduce your churn.
  • [01:09] An overview of what your churn goals should be.
  • [02:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:37] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-07-18

How Our Teams Are Dealing With the Most Recent Apple Updates #2160

6 min
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In episode #2160, Neil and Eric share how their teams are dealing with the most recent Apple updates. It’s never a good idea to worry about things you can’t control. Learn how you can continue to follow best practices, like taking an omnichannel approach and doing consistent AB testing, despite updates and changes from companies like Apple and Google. 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Our Teams Are Dealing With the Most Recent Apple Updates.
  • [00:25] Why you shouldn’t worry about stuff you can’t control.
  • [01:05] The importance of not relying on one channel.
  • [03:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:32] Go to https://www.marketingschool.io to learn more!

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Published 2022-07-17

How To Get Your First 10k Followers on Any Channel #2159

4 min
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In episode #2159, Neil and Eric break down how to get your first 10k followers on any channel. One of the best ways to grow your following is by conducting interviews. It’ll give you a chance to be seen by their audiences and grow your reach. While this method requires hard work and dedication, the results will pay off in the long run. Tune in for an informative and insightful guide on how to grow your followers on any channel!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Get Your First 10k Followers on Any Channel.
  • [00:30] Why you should interview other people to grow your channel.
  • [01:06] How to be consistent and repurpose your content.
  • [01:41] Why you need to make it easy to share your content.
  • [02:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:18] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
  • [02:29] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-07-16

How to Network with Badass People During A Recession #2158

9 min
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In episode #2158, Neil and Eric talk about how to network with badass people during a recession. Instead of focusing on making business connections at any given event, shift your mindset to having fun and being curious about the people you meet. If you’re fun to be around and you enjoy helping others, eventually, you’ll be networking with amazing, talented people!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Network with Badass People During A Recession.
  • [00:37] Focusing on having fun at events rather than making business connections.
  • [02:17] Instead of trying to be interesting, be interested in other people.
  • [04:11] Why you should think of networking as a long-term investment.
  • [06:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
  • [06:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [06:43] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-07-15

How to 10x Your Social Media Presence #2157

6 min
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In episode #2157, Neil and Eric talk about how to 10x your social media presence. Learn how to increase your presence by repurposing your content, why being visible on multiple channels broadens your scope, how best to leverage trending topics, and more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to 10x Your Social Media Presence.
  • [00:25] How to repurpose your content for different channels.
  • [01:02] Why an omnichannel approach is essential.
  • [01:37] What Eric has learned from doing news jacked content on YouTube.
  • [03:15] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:16] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
  • [03:30] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-07-14

Entrepreneur First - The $10B Founder Bootcamp That Invests In Early Stage Founders

41 min
View

There are a host of cultural, environmental, geographical, and personal factors that determine how likely individuals are to become founders and entrepreneurs. And yet, one of the most persistent myths about entrepreneurship continues to be that founders are born rather than made. In today’s episode, we get together with Matt Clifford, CEO and Founder of Entrepreneur First (EF) to discuss the misconceptions around entrepreneurship, and unpack the groundbreaking methods that EF is using to connect aspiring founders with one another in six countries and counting. Tuning in you’ll learn how EF was founded, the methods they’ve used to build their talent networks, and the traits they look for when identifying potential founders. We discuss how entrepreneurship differs depending on the country you’re in and why predetermined paths can often be so unfulfilling. Matt also shares how EF was affected by the COVID 19 pandemic, the rise of remote work, and what this natural experiment taught him about the importance of in-person bonding between potential founders and co-workers in general. EF’s mission is built on the righteous belief that what the most talented people choose to do with their lives matters deeply and plays an integral role in shaping the society and economy of any country. Tune in for this inspiring conversation as we discuss the power of entrepreneurship and why the world needs more founders!

TIME-STAMPED SHOW NOTES:

  • [00:30] Today’s topic: Entrepreneur First – The $10B Founder Bootcamp That Invests In Early Stage Founders.
  • [01:06] An overview of Entrepreneur First (EF) and how they help people connect with other aspiring founders. 
  • [03:27] Examples of companies where EF played a crucial role in bringing their founders together.
  • [05:15] Why EF is well-positioned to help you during the earliest stage of the founding process and how Y Combinator helps companies that are ready to accelerate.
  • [06:41] A brief look at the early days of EF.
  • [08:23] A breakdown of the process EF uses to foster, connect, and support co-founders. 
  • [11:26] The support within the EF community and how they help alumni.
  • [14:02] An overview of EF’s acceptance criteria.
  • [15:26] Why the paths to success look different depending on the country you’re in.
  • [18:50] An outline of how EF’s internal teams are structured around the world.
  • [20:59] The methods that EF uses to map talent networks.
  • [22:49] How global economic trends have affected venture capitalists in the past two years.
  • [25:24] The returns that EF investors have seen over the past seven years.
  • [28:50] How the pandemic affected EF and the role of remote work in their company.
  • [32:59] Matt’s reading habits and how they were disrupted by the pandemic and having children.
  • [34:40] The advice that helped Matt finally finish Ulysses.
  • [36:08] Matt’s impressive dedication to note keeping and why he uses Obsidian. 
  • [38:05] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [38:13] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-07-13

What is Google Analytics 4? #2155

4 min
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In episode #2155, Neil and Eric unpack Google Analytics 4 (GA4). Tune in for an overview of the next generation of Google Analytics, a new property designed for the future of measurement. Discover how it collects both website and app data to better understand the customer journey and why it uses events instead of session-based data. GA4 also includes privacy controls, such as cookieless metric measurement, and behavioral and conversion modeling. To learn more about this fascinating topic, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What is Google Analytics 4?
  • [00:28] An overview of GA4, the next generation of Google Analytics.
  • [00:59] Why GA4 is an excellent analytics tool for all your existing channels.
  • [01:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [01:55] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
  • [02:08] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-07-12

NFTs Are Down Right Now, Here's How Marketers Can Build for the Long Term Using Them #2154

5 min
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In episode #2154, Neil and Eric discuss the current bear market, why NFTs are down right now, and how marketers can build for the long term using them. The market has been doing some crazy things lately, and everyone is feeling the effects. Tune in to learn about the opportunities that exist during a down market, as well as the utility of NFTs, the impact they will have in the long run, and how to build something amazing. 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: NFTs Are Down Right Now, Here's How Marketers Can Build for the Long Term Using Them.
  • [00:28] The benefits of starting a company during a down market.
  • [01:18] Examples of long-term utility for NFTs.
  • [01:44] Why the key to success is building something amazing.
  • [02:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:55] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
  • [03:24] Go to https://www.marketingschool.io to learn more!

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Published 2022-07-11

5 Marketing Services That We Use To Grow Faster #2153

5 min
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In episode #2153, we share five marketing services that we use to grow faster! From outreach to social media posts, this list can really make a difference to your output and growth. Tune in to find out about Spiralyze, Shortlist, MarketerHire, and more!

TIME-STAMPED SHOW NOTES:

  • [00:23] Today’s topic: 5 Marketing Services That We Use To Grow Faster.
  • [00:33] How Shortlist can help you with your outreach and link building.
  • [00:52] Making use of MarketerHire to find and recruit great talent.
  • [01:23] Konstant Kreative's service for churning out content at scale.
  • [01:51] Why you should consider checking out Spiralyze.
  • [02:18] How GrowthMasters can help you up your LinkedIn reach.
  • [02:43] That’s it for today!
  • [02:48] Go to https://www.marketingschool.io/live to apply for our live event!

 

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Published 2022-07-10

Twitter Launches Product Drops #2152

6 min
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In episode #2152, Neil and Eric discuss how Twitter is launching product drops. Twitter has introduced an exciting new feature: when merchants tweet about an upcoming launch, you’ll be able to use the ‘remind me’ button at the bottom of the tweet. With one tap, you can request to be reminded of the drop on the launch date, allowing you the opportunity to be among the first to shop on the merchant’s website on launch day. Tune in to learn more about this new feature and what it means for businesses.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Twitter Launches Product Drops.
  • [00:30] Some quick context on why Twitter is launching product drops.
  • [01:14] How this latest innovation relates to Web3.
  • [01:22] How this development could help companies expand their revenue.
  • [02:15] Why you should use AB tests for this new feature.
  • [03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:08] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-07-09

Spotify Podcasting Revenues & Their $20B Opportunity #2151

5 min
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In episode #2151, Neil and Eric discuss Spotify’s podcasting revenues and their 20 billion opportunities. Learn about Spotify’s impressive podcasting revenues and why their investment is set to pay off in the long term. We also cover the challenges of growing your podcast following, and why it’s great for building trust.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Spotify Podcasting Revenues & Their $20B Opportunity
  • [00:29] An overview of Spotify’s huge earnings and how this relates to podcasting.
  • [02:36] The challenge of growing a podcast and why it’s worth it.
  • [02:50] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:51] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
  • [03:05] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-07-08

Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker

35 min
View

Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top methods that buyers are using, especially through social communities and word of mouth. While many people are under the impression that Refine Labs functions as an agency, their work over the past two years has primarily been focused on researching key questions on how one can use any service business, like an agency, to collect major customer insights. They’ve done detailed research into the type of technology customers are using, the top problems they’re struggling with, as well as how to solve these problems. Tuning in you’ll hear Chris break down their new product, The Vault, which Refine Lab will be launching during Q2 of 2022, the distinction between capturing demand versus creating it, and how to create demand during an economic slowdown. We also discuss the concept of dark social, how to create a B2B marketing stack that works, and how Refine Labs are making marketing more scientific. Make sure you tune in for this eye-opening episode from an expert who is at the bleeding edge of market research!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker.
  • [00:21] Introducing Chris Walker, CEO of Refine Labs.
  • [01:02] An overview of Refine Labs and the new product they’re launching called The Vault.
  • [02:49] The concept of Dark Social and what it means for businesses.
  • [04:40] Multi-touch attribution and why it’s not as innovative and robust as some businesses think.
  • [05:33] Understanding the distinction between creating demand and capturing demand.
  • [07:35] How to create demand during an economic slowdown.
  • [09:50] Chris’s approach to creating content. 
  • [13:13] How to use virtual live events in a simplified marketing stack.
  • [15:37] The value of consistency when creating content and writing your own copy.
  • [17:58] Why filming live content has been so effective for Chris.
  • [18:36] Why Chris recommends narrowing your focus as a marketer. 
  • [20:19] How Chris’s content team is structured.
  • [22:31] Why Chris describes Refine Labs as an experimentation lab, rather than an agency.
  • [26:02] Why agencies are so effective as a launchpad business.
  • [27:43] Examples of the excellent companies that have financed Refine Labs. 
  • [29:38] Chris answers our rapid-fire questions.
  • [31:34] Learn where you can find Chris online.
  • [31:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [31:58] Go to https://www.marketingschool.io to learn more!


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Published 2022-07-07

How To Execute During A Recession #2149

6 min
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In episode #2149, Neil and Eric talk about how to execute during a recession. The best way to continue executing during a recession is to keep up with doing what works while ensuring that you are much more cautious with your costs. You can still continue to hire and run tests during this time, you’ll just need to be more selective in what you choose to pursue. Tune in to learn about the best methods for executing during a recession, why cash flow is everything, and how to handle risk!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Execute During A Recession.
  • [00:24] How to be more cautious with your costs.
  • [00:40] Advice on how to keep running experiments during a recession.
  • [01:17] Examples of successful companies that were built during a recession.
  • [01:41] How to determine your runway and how to act accordingly.
  • [02:01] An overview of the limits of cutting costs.
  • [02:20] The importance of cash flow and how you can monitor yours.
  • [03:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:29] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
  • [03:38] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-07-06

Cryptoys CEO joins us, raising $23.6M from a16z, building an NFT brand, Doodles and Pharrell

50 min
View

In many ways, the NFT world is still in such an early stage of development that there’s no real playbook that entrepreneurs or creators can follow for building their businesses, especially if they want to scale. Today on the show we get together with Will Weinraub, CEO and Co-Founder at OnChain Studios, to talk about how he originally created Cryptoys as a gift for his daughter, the strategies they’re using to scale their product, and some of the biggest challenges facing entrepreneurs in the Web3 space today. Tuning in, you’ll learn about Cryptoys’ partnership with Mattel, how the world-famous toy company is leaning into innovation by embracing digital toys for kids, and why it’s so important to find the right partner to help you build your vision in the Web3 space. We also unpack why storytelling is an essential skill for entrepreneurs to master and reflect on recent developments in the crypto space, including the news that Solana will launch a new smartphone in 2023 and Doodles’ decision to appoint Pharrell Williams as their Chief Brand Officer. Tune in for key insights from one of the most passionate leaders in the Web3 space, and much more!

TIME-STAMPED SHOW NOTES:

  • [01:49] Get to know today’s guest, Will Weinraub CEO and Co-Founder at OnChain Studios. 
  • [05:21] How Will’s daughter inspired the creation of Cryptoys.
  • [08:52] The three pillars that form the foundation of Will’s business strategy: toys, gaming, and entertainment.
  • [09:36] Insights into how Cryptoys plans to scale.
  • [11:44] How Cryptoys became connected with Mattel and why they are ideal partners. 
  • [14:28] The challenges of communicating an entirely new vision during a pitch meeting.
  • [20:50] Why storytelling is one of the most important skills an entrepreneur can invest in.
  • [23:13] Why good storytelling is the equivalent of good communication.
  • [24:33] Will shares his approach to recruiting.
  • [27:08] How to recruit and retain top talent in the Web3 space.
  • [31:23] Our thoughts on some of the liquidations that have been happening in the crypto space. 
  • [33:48] Some of the exciting developments happening at Doodles, including their partnership with Pharrell Williams!
  • [37:32] Our thoughts on Solana’s plans to release a smartphone in 2023.
  • [41:25] An overview of Shopify’s decision to add NFT gated features and what it means for the broader NFT culture.
  • [47:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [47:25] Go to https://www.marketingschool.io to learn more!

 

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