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Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242
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Published 2022-07-05

Should You Run Audio Ads? #2147

5 min
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In episode #2147, Neil and Eric break down whether you should run audio ads. Learn about the different methods for running audio ads, how to choose where you should place them, and what the benefits are of running audio ads.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Should You Run Audio Ads?
  • [00:27] An overview of what mediums are included under the audio ad category.
  • [00:36] Where audio ads are usually placed during an audio segment and which ones perform best.
  • [01:22] Why you should run audio ads, especially on podcasts.
  • [02:25] How to choose where you should place your audio ads.
  • [03:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:09] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-07-04

What Is The Future Of Advertising? #2146

7 min
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In episode #2146, Neil and Eric talk about what to expect from the future of advertising. While the future of marketing is set to be much more integrated, there are still a few key obstacles that are preventing this from becoming a reality. Tune in to learn what the biggest challenges are and what solutions we’ll need to see implemented for advertising to become more integrated in the coming years.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What Is The Future Of Advertising?
  • [00:26] Why we expect the future of marketing to be a lot more integrated.
  • [00:41] The challenges of a more integrated approach.
  • [00:46] The current lack of tools to integrate your campaign across platforms.
  • [01:33] Why tracking needs to improve and the role it plays in advertising today.
  • [02:38] The concept of Web 5.0 and what it could mean for marketing.
  • [04:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:21] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
  • [04:33] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-07-03

All of Crypto Has Crashed. Is The Fad Over? #2145

6 min
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In episode #2145, Neil and Eric talk about how all of crypto has crashed and ask whether the fad is over. Some crazy things have been happening in the crypto market, but how is crypto behaving in the long term? We take a look at the underlying data, why it’s relevant, and the crucial evidence that crypto is demonstrating slow and incremental progress over time. Tune in as we unpack what it all means and what you can expect from crypto in the next decade!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: All of Crypto Has Crashed. Is The Fad Over?
  • [00:27] How crypto benefits users through easy transfers.
  • [00:58] The slow incremental progress over time that crypto is experiencing.
  • [02:30] Why it’s going to take a long time for crypto to be fully integrated into existing systems.
  • [03:18] The real-world utility you can expect from crypto in future.
  • [03:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:57] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
  • [04:10] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-07-02

Five Marketing Trends We're Looking At In Q2 2022 #2144

7 min
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In episode #2144, Neil and Eric share five marketing trends they’re looking at in Q2 of 2022. Tune in to learn how to capitalize on audio ads, the growing field of influencer marketing, and build your audience through TikTok. We also cover how LinkedIn’s algorithm has improved and new features you can expect from the platform. Listen in to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Five Marketing Trends We're Looking At In Q2 2022.
  • [00:27] The growth of audio ads and how to place them.
  • [01:02] Why companies are choosing to control their own channels.
  • [01:50] Recommendations on how to build an audience with TikTok.
  • [02:19] How to use influencer marketing.
  • [02:56] The methods that FTX used to gain a bigger share of the market.
  • [04:29] How to capitalize on LinkedIn’s new features.
  • [04:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:56] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
  • [05:11] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-07-01

Big Tech Companies Are Laying People Off Right Now. Is This A Signal? #2143

7 min
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In episode #2143, Neil and Eric unpack how big tech companies are laying people off right now and whether it’s a sign of things to come. Tuning in you’ll learn about the companies that are currently trimming their teams and how global events like the war in Ukraine and a slowdown in the economy are influencing these trends. We discuss what companies should be focusing on during this time and how to weather the storm.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Big Tech Companies Are Laying People Off Right Now. Is This A Signal?
  • [00:32] An overview of the companies that are currently laying people off.
  • [00:42] Why big tech companies are currently laying people off.
  • [01:56] The three types of conversations that are happening right now depending on the company.
  • [04:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:33] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
  • [04:50] Go to https://www.marketingschool.io to learn more!

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Published 2022-06-30

How To Hire Content Creators (TikTok, Instagram, Twitter, etc.) #2142

6 min
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In episode #2142, Neil and Eric talk about how to hire content creators (TikTok, Instagram, Twitter, etc.) Influencer prices have gone up by staggering amounts and you may not be able to afford the ones with hundreds of thousands of followers, let alone get their attention! Learn how to identify micro-influencers who are creating amazing content but don’t have a massive following yet and collaborate with them to grow your social media presence at a price you can afford!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Hire Content Creators (TikTok, Instagram, Twitter, etc.)
  • [00:28] How to identify the best content creators on different platforms.
  • [01:21] Why you should look for micro-content creators.
  • [01:53] What to do if you already have a substantial audience.
  • [02:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:23] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
  • [03:41] Go to https://www.marketingschool.io to learn more!

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Published 2022-06-29

Neil & Eric's Weird Habits That Triple Productivity #2141

7 min
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In episode #2141, Neil and Eric talk about their weird habits that triple productivity. Learn why Neil doesn’t go to bed without having read all his emails, even if he’s traveling, and why he does high-intensity interval training (HIIT). You’ll also discover Eric’s tips for how to track your time and the method he’s using to build his story inventory and become a better storyteller.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Neil & Eric's Weird Habits That Triple Productivity.
  • [00:34] Why Neil doesn’t go to bed without having read all his emails.
  • [01:09] How high-intensity interval training (HIIT) benefits Neil’s productivity.
  • [02:01] Why Eric uses a daily time tracker
  • [03:19] How Eric is building his store inventory.
  • [03:50] The benefits of daily walks.
  • [04:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:24] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-28

Why You Should Own Your Traffic Sources. #2140

6 min
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In episode #2140, Neil and Eric talk about why you should own your traffic sources. Find out why owning your traffic sources gives you more options, how big tech companies are operating, and how to protect yourself when working with ad agencies.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why You Should Own Your Traffic Sources.
  • [00:25] Why owning your own traffic sources gives you more options for advertising.
  • [01:29] Why you shouldn’t let an ad agency create and control your accounts.
  • [02:44] Examples of how businesses are creating their own media companies.
  • [03:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:01] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-27

How Pillar Content Makes Content Creation 10x Easier #2139

6 min
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In episode #2139, Neil and Eric talk about how pillar content makes content creation 10x easier. Creating pillar content is an excellent way to generate ideas for sub-topics and lay the foundation for more content. It also allows you to create pages that are specific to niche topics and keywords, making it easier to rank highly and gain traction. Tune in to learn how to create pillar content and leverage it to 10x your strategy!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Pillar Content Makes Content Creation 10x Easier.
  • [00:27] Understanding pillar Content and how you can repurpose it.
  • [01:13] Why pillar content is a great foundation for your overall content plan.
  • [03:00] The creative aspect of content creation, and why pillar content makes it easier.
  • [03:53] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:54] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
  • [04:24] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-26

5 Marketing Fallacies That Will Stunt Your Growth #2138

6 min
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In episode #2138, Neil and Eric discuss 5 marketing fallacies that will stunt your growth. We’ve noticed a lot of misconceptions around marketing, and many of them can have a detrimental effect on the longevity and growth of your company. Tune in to learn why ads won’t fix everything, how to use an omnichannel approach, and why you should create a pillar page and build your content from there. 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 5 Marketing Fallacies That Will Stunt Your Growth.
  • [00:35] Why ads will only grow your business if you already have momentum.
  • [01:11] Why an omnichannel approach works best.
  • [01:45] The fallacy that you need to create content on everything when you’re starting out.
  • [02:17] Why it’s a fallacy that marketing needs to have an ROI.
  • [03:26] Why link building is still essential for SEO.
  • [03:47] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:48] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
  • [04:01] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-25

3 Brutal Truths About the Future of SEO #2137

5 min
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In episode #2137, Neil and Eric share 3 brutal truths about the future of SEO. Learn why you don’t need more links than your competition, why you need to prioritize user experience, and why fresh content is king.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 3 Brutal Truths About the Future of SEO.
  • [00:25] Why having an amazing product or service is more important than your links.
  • [01:15] How to prioritize user experience
  • [02:24] Content may not be king, but fresh content is.
  • [02:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:56] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
  • [03:09] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-24

Do Colors Really Impact Conversions? #2136

4 min
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In episode #2136, Neil and Eric ask whether colors really impact conversions? While colors can drastically affect your conversion rates, there are plenty of other variables to keep in mind, like text size, font, and contrast. Tune in to learn which colors to look out for and learn how they can affect conversions, both positively and negatively!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Do Colors Really Impact Conversions.
  • [00:34] How colors can drastically impact your conversions, positively and negatively.
  • [01:46] Other variables that can affect conversion rates.
  • [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:16] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-23

How to Run 10 Growth Experiments Per Quarter #2135

6 min
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In episode #2135, Neil and Eric talk about how to run ten growth experiments per quarter. Tuning in, you’ll hear Neil and Eric break down the frameworks they use to run weekly experiments with their teams. Learn about the marketing conclave framework, as well as the ICE model, and how to leverage the key tenets of impact, confidence, and ease!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Run 10 Growth Experiments Per Quarter.
  • [00:25] The simple process for running weekly experiments with your teams.
  • [01:38] An overview of the marketing conclave framework.
  • [02:45] How to use the ICE model: Impact, Confidence, and Ease.
  • [03:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
  • [03:47] Go to https://www.marketingschool.io to learn more!

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Published 2022-06-22

Are Marketing Masterminds Still Worth It? #2134

6 min
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In episode #2134, Neil and Eric ask whether marketing masterminds are still worth it? Many of the benefits of attending a conference or mastermind are unexpected and long-term. It’s an opportunity to make connections with like-minded people, and although it may not be directly apparent, those relationships can have huge payoffs down the line. Tune in as we discuss the value of great speakers and why masterminds provide so much value if you navigate them well!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Are Marketing Masterminds Still Worth It?
  • [00:35] How being in a space with like-minded people can inspire and motivate you.
  • [02:09] The value Neil has gotten from attending Eric’s mastermind events.
  • [02:22] Why good speakers are so important.
  • [03:09] The positive experience Eric had at an investors conference in Missouri.
  • [04:04] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:06] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
  • [04:18] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-21

5 Best Practices When Doing Marketing For E-Commerce #2133

5 min
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In episode #2133, Neil and Eric break down 5 best practices when doing marketing for e-Commerce. Tune in to learn how simplifying pricing, optimizing search tools, and upgrading your payment options can increase conversion rates!!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 5 Best Practices When Doing Marketing For E-Commerce.
  • [00:25] How breaking down your pricing can boost conversion rates by ten percent.
  • [01:03] Why you should be using your internal search and analytics tools.
  • [01:30] How to make sure that your search adapts to what converts best.
  • [01:49] Ensure that you’re making it easy to pay in a variety of ways, like MobilePay and Apple Pay.
  • [02:14] Why you need to include PayPal as a payment option.
  • [02:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
  • [02:47] Go to https://www.marketingschool.io to learn more!

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Published 2022-06-20

5 Customer Acquisition Strategies to Finish 2022 Strong #2132

6 min
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In episode #2132, Neil and Eric talk about five customer acquisition strategies to finish 2022 strong. Tune in for some great tips, like how to use influencer marketing and how to buy attention in a contracting market. We also unpack how you can add free tools to your website and why you should double down on the channels you already have. Make sure you tune in for some great strategies on how to finish 2022 on a high!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: five customer acquisition strategies to finish 2022 strong.
  • [00:26] How to use PR or influencer marketing.
  • [01:12] Learn about Spin the Wheel by Privy.
  • [01:51] How to buy attention in a contracting market.
  • [02:25] Why you should add a free tool to your website with CodeCanyon.
  • [02:54] How to focus on the channels you already have.
  • [04:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:03] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
  • [04:16] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-19

Which Key Metrics Do We Check Every Day? #2131

6 min
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In episode #2131, Neil and Eric discuss which metrics they check every day. Tuning in you’ll hear an overview of which metrics we choose to focus on like lead conversion and sales qualified leads, and how that has changed over the years. Learn how to adapt metrics to your business and why you should narrow your focus.TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Which Key Metrics Do We Check Every Day?
  • [00:34] Why Neil no longer checks the daily visitors count.
  • [00:47] An overview of what Neil checks on a daily basis.
  • [02:00] An overview of what Eric checks on a daily basis.
  • [03:19] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast![03:24] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
  • [03:40] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-18

Reaction: 23 million Links SEO Case Study #2130

7 min
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In episode #2130, Neil and Eric discuss the 23 million links SEO case study that was recently published by Zyppy. Hear our top takeaways from the study, how Google is optimizing for what is natural, and why SEO hasn’t changed all that much over the past few years.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 23 Million Links SEO Case Study.
  • [00:30] An overview of our top takeaways from the study.
  • [01:20] How Google is optimizing for what is natural.
  • [02:41] Why SEO hasn’t changed that much.
  • [04:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:45] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
  • [05:07] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-17

Reaction: Ad Revenues Are Dipping From the Tech Giants #2129

7 min
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In episode #2129, Neil and Eric talk about why ad revenues are dipping from the tech giants. Tuning in you’ll hear how macroeconomic factors like inflation are affecting ad revenue and why a recession can be one of the best times to start a business!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Ad revenues are dipping from the tech giants.
  • [00:30] An overview of current growth and stagnation in tech companies.
  • [01:21] How inflation and hesitation are affecting ad revenues for tech giants. 
  • [03:50] The benefits of starting a company during a recession.
  • [04:43] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:44] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
  • [05:11] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-16

How to Repurpose Old Content to Get More SEO Traffic #2128

5 min
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In episode #2128, Neil and Eric talk about how to repurpose old content to get more SEO traffic. Tune in for two simple and effective strategies to increase SEO traffic and learn more about how to create pillar pieces that will serve your brand.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Repurpose Old Content to Get More SEO Traffic.
  • [00:25] Some of the advice we’ve covered in the past.
  • [00:35] Two simple and effective strategies to increase SEO traffic.
  • [01:35] The best ways to create pillar pieces of content.
  • [01:55] How to invest in the best pillar content pieces for your brand.
  • [03:09] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:16] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-15

The Law of Shitty Clickthroughs #2127

6 min
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In episode #2127, Neil and Eric talk about The Law of Shitty Clickthroughs that was put forth by Andrew Chen. Tune to get an overview of The Law of Shitty Clickthroughs, what it means for marketing, and why you should continue to use methods like banner ads despite a decrease in clickthroughs.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Law of Shitty Clickthroughs.
  • [00:24] An overview of The Law of Shitty Clickthroughs put forth by Andrew Chen.
  • [01:21] What The Law of Shitty Clickthroughs means for marketing.
  • [02:24] Why being fast and flexible is key.
  • [03:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:43] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-14

Amazon vs. eBay: Which One’s Better for Your Company? #2126

4 min
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In episode #2126, Neil and Eric talk about Amazon versus eBay, and which one is better for your company. In marketing, it’s not about asking which one is better, but rather, how you can use them all. Tune in to learn how to maximize your leverage and why the cumulative effect will give you the best outcome.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Amazon vs. eBay: Which One’s Better For Your Company?
  • [00:27] Why it’s not about which one is better, but how to use them all.
  • [01:29] How to nail your process and then scale it.
  • [02:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:12] Visit https://www.marketingschool.io/talent to join and access our talent pool.

 

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Published 2022-06-13

What To Do When New Ad Formats Come Out #2125

4 min
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In episode #2125, Neil and Eric talk about what to do when new ad formats come out. The best time to try a new ad format is when they’ve just been released. In these early stages, they are still gathering metrics and are therefore much more flexible on their pricing. Tune in to hear how you can make the most of these opportunities and improve your ROI!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What To Do When New Ad Formats Come Out.
  • [00:25] An overview of new ad formats from TikTok, Reddit, YouTube, and Google.
  • [00:54] Why you need to try new ad formats as quickly as possible.
  • [01:20] Why new formats tend to be cheaper when they first come out.
  • [02:07] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:09] Text us at 310-349-3785.
  • [02:22] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-12

Reaction: Is Tumblr Making A Comeback? #2124

6 min
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In episode #2124, Neil and Eric discuss whether Tumblr is making a comeback. Tumblr has been experiencing a surprising amount of growth over the past few years, but its ads are still more affordable than other platforms. Find out how you can leverage traffic on Tumblr and why it might be the right choice for your business.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Reaction: Is Tumblr Making A Comeback?
  • [00:28] An overview of Tumblr’s stats over the past few years.
  • [01:01] The evidence that Tumblr is making a comeback.
  • [01:47] Why you should consider leveraging traffic on Tumblr.
  • [03:14] If you’re looking to hire or get hired, go to marketingschool.io/talent
  • [03:28] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:34] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-11

7 Timeless Marketing Principles That Are Still Relevant in 2022 #2123

7 min
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In episode #2123, Neil and Eric share 7 timeless marketing principles that are still relevant in 2022. There are many things to keep up with within the rapidly changing marketing space, like newly released ad formats, but there are still a lot of marketing principles that remain timeless. Tune in to learn about the rule of seven, the AIDA principle, and other fundamental lessons that never lose their relevance!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 7 Timeless Marketing Principles That Are Still Relevant in 2022.
  • [00:37] The AIDA principle: attention, interest, decision, and action.
  • [01:07] The rule of seven: when someone interacts with your brand seven times they’re much more likely to remember it.
  • [01:30] Understand that if you’re starting from nothing, it’s going to take some time to build a brand.
  • [02:00] The significant role of content, from text, to audio and video.
  • [02:31] How to capitalize on new ad formats.
  • [03:11] Why there is always money in the follow-up and why you need to focus on the long-term strategy.
  • [03:52] When to expect a decrease in click-through rates. 
  • [04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:47] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-10

How To Price Correctly #2122

8 min
View
In episode #2122, Neil and Eric talk about how to price correctly. These days there are plenty of companies that spend a fortune on marketing when it may be wiser to give away items and services at more affordable rates than to spend as much on marketing. Tune in to learn about the importance of pricing correctly, when you should price yourself below the competition, and why there is more than one strategy for optimal pricing. TIME-STAMPED SHOW NOTES:
  • [00:20] Today’s topic: How To Price Correctly.
  • [00:27] Why it’s so important to price correctly.
  • [00:48] When to price yourself below the competition.
  • [02:05] Online tools and resources to help you price correctly.
  • [02:44] The value of a metric and how to price accordingly.
  • [04:10] Why there is more than one strategy to do optimal pricing.
  • [04:52] Why you should ask yourself whether your pricing is too cheap or too expensive.
  • [05:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [05:34] Go to https://www.levelingup.com/live to learn more about our next live event in Los Angeles.
  • [05:53] Go to https://www.marketingschool.io to learn more!
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Published 2022-06-09

Growth & Leadership Lessons from Leading $1B Athletic Greens and $5B Focus Brands with Kat Cole

33 min
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In episode #2121, Eric gets together with Kat Cole, President, COO, & Board of Directors at Athletic Greens, to talk about her career, including why she chose to become a key player in the company, and her ten years at Focus Brands. In our conversation, we discuss the mission and values that define Athletic Greens, why their rapid growth rate can be attributed to the merits and quality of their flagship product AG1, and how being bootstrapped has influenced their marketing strategy. Kat unpacks the marketing success they’ve achieved through their long-term partnerships with top thought leaders and creators, and explains why their performance marketing strategy has been more conservative than some might think. She also shares her advice for anyone who wants to pursue a similar career in business and champions the values of being a curious, hard-working student who is willing to go out there and gain experience. Kat has had an incredible career and it was wonderful having her on the show. Tune in to learn more about Athletic Greens, how to customize your marketing, and much more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Introducing today’s topic: Growth & Leadership Lessons from Leading $1B Athletic Greens and $5B Focus Brands with Kat Cole.
  • [01:29] Why Kat chose Athletic Greens for her next chapter.
  • [02:47] An overview of Athletic Greens and their incredible growth. 
  • [06:22] The high quality of Athletic Greens’ comprehensive flagship product AG1.
  • [06:54] Why AG1 is more than just a green drink and the marketing challenge this poses.
  • [07:52] How Chris, the founder of Athletic Greens, helped establish foundational nutrition as a category.
  • [10:04] Learn what AG1 tastes like and different ways to drink it. 
  • [12:41] A breakdown of Athletic Greens’ marketing strategy.
  • [13:21] The success they’ve found partnering with creators and influencers.
  • [14:11] How being largely referral-based made the iOS 14 update less difficult for them.
  • [14:33] How being a bootstrapped company has affected their marketing strategy.
  • [15:29] The rapid rate of growth they've experienced, based on the merits of their product.
  • [18:05] Insights into how marketing is changing.
  • [19:18] Kat’s advice to anyone who wants to pursue a similar career path.
  • [24:29] Kat’s monthly process for checking in with her loved ones.
  • [27:11] How Kat does a similar check-in with her work relationships.
  • [28:53] Learn where you can find Kat online.
  • [29:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [29:41] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-08

How To Create An Engaging Podcast That Builds Your Brand #2120

6 min
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In episode #2120, Neil and Eric discuss how to create an engaging podcast that builds your brand. Tune in to learn how you can implement feedback to improve your podcast, how long you can expect to wait before your audience starts to grow, and why you should focus on engagement rather than downloads or followers.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Create An Engaging Podcast That Builds Your Brand.
  • [00:25] The importance of taking feedback and implementing positive changes.
  • [00:59] Examples of different approaches you can take with your podcast.
  • [01:56] A reminder of how long it takes to build an audience.
  • [02:27] How a long-term podcast builds your brand.
  • [03:25] Why podcasts can be a great excuse to meet cool people.
  • [03:46] Go to https://www.levelingup.com/live to learn more about our next live event in Los Angeles.
  • [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

 

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Published 2022-06-07

5 Reasons Why Your YouTube Ads Aren't Working And What To Do About It #2119

6 min
View

In episode #2119, Neil and Eric discuss 5 reasons why your YouYube ads aren't working and what to do about it. Several factors influence the success of your YouTube ads and your conversion rates. Tuning in you’ll learn how to implement the AIDA model, how to choose your ad formats, and why a call to action is crucial. We also cover landing pages, their role in conversion optimization, and how to adjust your video content for more successful ads.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 5 Reasons Why Your YouTube Ads Aren't Working And What To Do About It.
  • [00:28] The AIDA model, and how to implement it. 
  • [01:01] Why you need to include a call to action
  • [01:28] Which ad formats to use on YouTube.
  • [02:02] Why your landing page is integral to your conversion rate.
  • [02:59] How to adjust your video content to diversify your advertising.
  • [03:42] Make sure to check in with who you’re targeting.
  • [04:13] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:21] Go to https://www.marketingschool.io to learn more!

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Published 2022-06-06

How to Stay Resilient In a Turbulent Market #2118

6 min
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In episode #2118, Neil and Eric talk about how to stay resilient in a turbulent market. Right now the market is experiencing a lot of uncertainty and it’s a good time to take stock of what is working for your business and what isn’t. Tune in to learn how discipline and a lean mindset can help you persevere, and even thrive, in a turbulent market.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Stay Resilient In a Turbulent Market.
  • [01:19] How to invest in what’s working and cut back on what isn’t.
  • [01:47] Learn how to operate a lean ship.
  • [02:13] Why you should extend your runway and how to do it.
  • [03:12] What to do when you need to cut back on staff.
  • [04:06] A list of some of the best companies that were built during a recession. 
  • [04:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:28] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-05

Who’s Really Responsible For Ads? #2117

6 min
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In episode #2117, Neil and Eric talk about who’s really responsible for ads. Companies often assume that the marketing department should be responsible for ads, but that’s not necessarily the case. Ads are relevant to many departments, like sales, customer support, design, or paid media managers. Tune in to learn why it helps to have one directly responsible individual, why you need to make sure your departments aren’t siloed, and how they can help one another!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Who’s Really Responsible For Ads.
  • [00:25] Why your marketing department should not necessarily be responsible for ads.
  • [00:48] How sales, customer support, design, and other teams can also be responsible for ads.
  • [01:34] The term directly responsible individual and why it’s useful.
  • [02:17] Why departments need to help one another and not be siloed.
  • [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:21] We’re bringing it back, text us at 310-349-378 with your thoughts and feedback!
  • [03:36] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-04

Why You Should Create A Swipe File (And What It Is) #2116

5 min
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In episode #2116, Neil and Eric talk about why you should create a swipe file (and tell you what it is). Swipe files are incredibly handy. It’s a place where you can store eye-catching ads, copy, and websites to draw on for future inspiration and experimentation. Tune in to hear how to identify content for your swipe files, as well as the best tools for building a great one!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why You Should Create A Swipe File (and What It Is).
  • [00:30] An overview of how to create a swipe file.
  • [01:13] How a swipe file can help you identify attention-grabbing strategies.
  • [01:17] Why swipe files can give you a head start on what you should be experimenting with.
  • [02:15] Examples of tools to use for your swipe file.
  • [03:12] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:19] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-03

7 Practical Ways To Make Customers Fall In Love With Your Business #2115

7 min
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In episode #2115, Neil and Eric share seven practical ways to make customers fall in love with your business. Going above and beyond for your customers will always make a good impression. Make your business remarkable by surprising your customers, integrating their feedback, and leveraging your partners. For more practical tips, insights, and advice, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 7 Practical Ways To Make Customers Fall In Love With Your Business.
  • [00:25] Why you should over-deliver on your customer’s expectations.
  • [01:09] How to give your customers something of value before you ask for their money.
  • [01:26] Examples of how to make yourself remarkable through special services.
  • [01:58] Be sure to listen to customer feedback from a neutral standpoint.
  • [02:28] How to adjust your product based on reviews and feedback.
  • [02:58] Finding ways to surprise your customers.
  • [03:45] Why yesterday’s remarkable is today’s normal and how to leverage your partners. 
  • [04:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:44] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-02

Building ClickUp to a $4B Company, ROI of Superbowl and Outdoor Ads, Lessons From Near Death 5x

35 min
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In this episode, Eric talks with Zeb Evans, Founder, and CEO of ClickUp, about building a four billion-dollar company, the ROI of Superbowl and outdoor ads, and the lessons he learned from FIVE near-death experiences. Tuning in you’ll learn about Zeb’s entrepreneurial journey, how he founded ClickUp, and how it started as an internal tool within his previous company. We discuss the current competitive landscape of productivity tools and why Zeb is dedicated to making a product that will improve people’s lives. Zeb also shares the insights he gained from five near-death experiences and how each one impacted his life. Later we unpack ClickUp’s marketing strategy, the cost of their Superbowl advert, how they used analytics to measure their ROI, and the exciting results they got from it. Zeb also shares how they’ve been measuring brand awareness across the US, the tools and services one can use, and the difference between aided and unaided awareness. Today’s episode is packed with profound insights and crucial marketing tips from a leader in the field who is dedicated to having a positive impact on the world. Make sure you tune in for a fascinating conversation on marketing, building a company, finding balance, and much more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Building ClickUp To $4B Company, ROI of Superbowl and Outdoor Ads, Lessons From Near Death 5x
  • [00:25] Introducing today’s guest Zeb Evans, Founder, and CEO of ClickUp.
  • [00:46] Learn more about Zeb Evans and what led him to found ClickUp.
  • [01:35] The competitive world of productivity software and what it’s been like building ClickUp.
  • [02:46] Understanding why ClickUp is a uniquely useful productivity tool.
  • [04:23] An overview of Zeb’s entrepreneurial journey.
  • [05:35] The capital they’ve raised for ClickUp and their ambitions for the company.
  • [07:18] Why it still feels surreal to be owning and running a four billion-dollar company. 
  • [08:04] Learn about Zeb’s first near-death experience and how it introduced him to tech as a career.
  • [10:07] Zeb’s second near-death experience and how it helped him choose to drop out of college.
  • [11:39] What Zeb’s third near-death experience taught him about his potential.
  • [15:03] How Zeb found the source of his seizures after his fourth near-death experience and how it prompted his meditation practice.
  • [16:08] Why building a business is incredibly challenging and how to manage your stress. 
  • [16:58] Zeb’s fifth near-death experience and how it reminded him of the fragility of life.
  • [19:57] What Zeb is doing to scale as a CEO right now.
  • [22:31] Zeb’s core values and the importance of user experience.
  • [24:24] The details of ClickUp’s Superbowl ad.
  • [26:08] What analytics revealed about the success of their Superbowl ad. 
  • [27:01] The importance of brand awareness and how ClickUp is growing theirs. 
  • [28:45] Tools you can use to measure brand awareness. 
  • [29:38] Learn how much ClickUp is currently spending on advertising per year. 
  • [30:10] Zeb’s book recommendation on how to maintain your edge in business and life. 
  • [30:55] Zeb’s favorite business tool that’s not ClickUp
  • [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:24] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-06-01

Neil & Eric Debate: Should You Get A Coach? #2113

8 min
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In episode #2113, Neil and Eric debate whether you should get a coach or not! Business coaches are a big part of the corporate landscape and can fulfill a number of different functions for their clients. Tune in today to hear Neil and Eric unpack their views on the matter, and find out if you should be considering this option! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Neil & Eric Debate - Should You Get A Coach?
  • [00:40] Our starting positions: Eric's belief in coaches, and Neil's doubts.
  • [01:13] Neil's issue with business coaches and what their coaching business says about their level of success.
  • [02:20] Looking at a few definitions of coaches and what they do.
  • [03:02] Using a coach to think about the right questions and keep growing.
  • [04:51] Why certain high-profile and successful coaches do what they do!
  • [05:55] That’s it for today!
  • [05:58] Go to https://www.marketingschool.io/live to learn more about our next event!

 

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Published 2022-05-31

Key Lessons Neil & Eric Have Learned From Running Marketing Agencies #2112

8 min
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In episode #2112, we share the key lessons we have learned from running marketing agencies. After so many years in the marketing game, we have both learned a number of very important lessons that we did not know when we first started out. Tune in to hear us talk about the power of conferences, alignment, hiring practices, and much more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Key Lessons Neil & Eric Have Learned From Running Marketing Agencies.
  • [00:28] Looking back at our first agencies almost 20 years ago, and our more recent ventures.
  • [01:14] The importance of hiring personnel with experience!
  • [01:39] Why focus can trump jumping on the newest trends.
  • [02:30] Niching down from an early stage.
  • [02:55] Why you cannot help every person, and the importance of alignment.
  • [03:33] How conferences can help you find great clients!
  • [04:39] Escaping a 'salesy' image and prioritizing being helpful. 
  • [06:01] That is it for today!
  • [06:03] Go to https://www.marketingschool.io/live to learn more about our next event!

 

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Published 2022-05-30

How To Monetize A Podcast The Right Way #2111

6 min
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In episode #2111, we share how to monetize a podcast the right way! There are many avenues for making money from a podcast that you can explore. In this episode we share a few of them, including advertising, selling your own services, and building a brand. Tune in to hear more.

TIME-STAMPED SHOW NOTES:

  • [00:24] Today’s topic: How To Monetize A Podcast The Right Way.
  • [00:26] The time and energy we have spent building the Marketing School podcast!
  • [01:01] The usefulness and ease of finding advertising for a podcast.
  • [01:38] Using a podcast as a way to sell your own products and services.
  • [02:36] Why we do not recommend affiliate marketing from the start.
  • [03:06] Looking at the example of HubSpot and the route they have taken.
  • [03:46] That is it for today!
  • [03:50] Go to https://www.marketingschool.io/live to learn more about our next event!
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Published 2022-05-29

The Anatomy of A High Converting Sales Letter #2110

7 min
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In episode #2110, we talk about the anatomy of a high converting sales letter! From the way you formulate your headline, to how you answer objections and customer questions, these are the marks you need to hit every time you are trying to make conversions. Tune in to hear all about it! TIME-STAMPED SHOW NOTES:
  • [00:22] Today’s topic: The Anatomy of A High Converting Sales Letter.
  • [00:26] Explaining exactly what a sales letter is and should be. 
  • [00:50] The importance of a great headline to attract attention.
  • [01:21] Pinpointing the reasons that someone would not buy what you are selling.
  • [02:35] Why customer development is vital and how this relates to your sales letters.
  • [03:47] The patience that is necessary for collecting the rewards of your hard work.
  • [04:19] That’s it for today!
  • [04:21] Go to https://www.marketingschool.io/live to learn more about our next event!
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Published 2022-05-28

What All Top Marketers Have In Common #2109

5 min
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In episode #2109, Neil and Eric talk about what all top marketers have in common. The key to being a top marketer is experimentation. No one knows what’s best for a business, and what works for one company may not work for another. Therefore the only way to continually improve is to experiment. Tune in to learn where we get our ideas for experimentation, how we implement what we learn, and much more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What All Top Marketers Have In Common.
  • [00:27] Why experimentation is key to being a top marketer.
  • [01:00] Being a lifelong learner and how it facilitates experimentation.
  • [02:00] Podcast and newsletter recommendations for staying up to date with marketing trends.
  • [02:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:32] Text us at 310-349-3785 with your comments and feedback.
  • [02:44] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-05-27

Where Twitter Is Going With Elon Musk Owning It #2108

7 min
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In episode #2108, Neil and Eric talk about where Twitter is going with Elon Musk owning it. Tuning in you’ll hear about some of Elon’s potential plans for Twitter, like upgrading its chat service, potential blockchain implementations, and the Elondrop. We also discuss Twitter’s plans to become less reliant on advertising and how they are expected to find other forms of monetization to recoup those earnings. Listen in to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Where Twitter Is Going With Elon Musk Owning It
  • [00:46] Insights into Elon’s plans for Twitter and potential blockchain implementations.
  • [01:54] Elon’s plans to make Twitter less reliant on advertising.
  • [02:25] An overview of the Elondrop and what that would mean for Twitter.
  • [05:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [05:08] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-05-26

The Secret to How Doodles NFT Did $325M in Sales Volume in a Few Months

21 min
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In this episode, Eric talks with Evan Keast, Founder at Doodles, about the secret to how Doodles NFT achieved $325m in sales volume in just a few months. Doodles is a collection of 10,000 NFTs, which were designed by Scott Martin, aka Burnt Toast. In our conversation, Evan describes some of his previous entrepreneurial projects, how Doodles came to be, and why he is so passionate about the Web3 space. Learn about Doodles’ unique marketing strategy, and how they are putting the public first. By adding utility, showing up at live events, merchandising, and creating other ways for participants to collect Doodles at an accessible price point, they are prioritizing their community and investing in the future of Web3. Evan also shares Doodles’ plans for the future, including how they are looking to expand and hire from their community. Be sure to tune in for a fantastic conversation on Web3, community, and much more! TIME-STAMPED SHOW NOTES:
  • [00:20] Today’s topic: The Secret to How Doodles NFT Did $325M in Sales Volume in a Few Months.
  • [01:12] Get to know today’s guest Evan Keast, Founder at Doodles.
  • [02:35] Learn about Evan’s entrepreneurial journey and past projects.
  • [03:58] An overview of Doodles, how it functions, and what makes it unique.
  • [06:58] Evan’s key tips for launching a successful NFT project.
  • [08:21] Why Doodles is focused on making their NFTs affordable and accessible to millions of people.
  • [11:29] How Doodles is reinvesting its funds into the future of Web3. 
  • [12:21] The team at Doodles and how they are looking to expand and hire.
  • [13:50] The community manager at Doodles and how they found him.
  • [14:54] The importance of being interoperable with other Web3 products and having a community mindset when you build your brand as an NFT.
  • [16:04] Why Evan is deeply invested in crypto. 
  • [17:31] Evan’s favorite business tool.
  • [17:40] How to find Evan online.
  • [17:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [17:57] Go to https://www.marketingschool.io to learn more!
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Published 2022-05-25

Would You Invest in Elon Musk's Twitter? #2106

6 min
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In episode #2106, Neil and Eric talk about whether they would invest in Elon Musk’s Twitter. Learn about the acquisition offer that Twitter has agreed to, what kind of growth you can expect from the company, and how your finances and positioning determine whether you should invest in Elon Musk’s Twitter. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Would You Invest in Elon Musk's Twitter?
  • [00:30] An overview of the acquisition offer that Twitter has agreed to.
  • [01:13] Why the amount of money you have determines whether you should invest in Twitter.
  • [02:08] The changes that are expected to happen at Twitter.
  • [02:35] The type of companies Neil and Eric invest in based on their positioning.
  • [03:27] Why it’s appropriate for investment firms to invest in late-stage companies.
  • [03:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:03] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-05-24

6 Ways to Lower Your Cost Per Acquisition #2105

5 min
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In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conversion optimization and lower your costs. Tune in to learn how to implement AB tests, be clear on your messaging, and utilize AI to optimize your business and lower your cost per acquisition.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 6 Ways to Lower Your Cost Per Acquisition.
  • [00:30] Why you should give away free services and create great offers.
  • [00:45] How to use AB tests to lower your cost per acquisition.
  • [01:04] Why you need to ensure that your messaging is clear.
  • [01:24] What you can learn from your competitor’s ads.
  • [01:39] Why you should test multiple creatives consistently.
  • [02:24] Utilizing networks and platforms to optimize your business.
  • [02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:59] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-05-23

Marketing Predictions for the Rest of 2022 #2104

6 min
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In episode #2104, Neil and Eric talk about marketing predictions for the rest of 2022. Tune in to hear our thoughts on how the marketing landscape is changing, why marketers will need to become more thoughtful and creative, and how Facebook will find new ways to monetize.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Marketing Predictions for the Rest of 2022.
  • [00:25] How we expect Facebook to find new ways to monetize.
  • [00:52] Some of the ways that marketing will become more challenging.
  • [02:06] Why marketers will need to become more thoughtful and creative.
  • [02:22] The sizable role that conversion optimization will play in marketing strategies.
  • [02:52] How to attract the right people amidst rising ad costs.
  • [03:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:39] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-05-22

How We'd Grow Our Podcast to 5M Downloads per month #2103

7 min
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In episode #2103, we talk about how we'd grow our podcast to five million downloads per month in the future. After the last few years of amazing growth, we are so excited about where we might be headed next and the new listeners we will still connect with. Tune in to hear all about the different avenues we think will get us to the next big milestone!

TIME-STAMPED SHOW NOTES:

  • [00:23] Today’s topic: How We'd Grow Our Podcast to 5M Downloads Per Month.
  • [00:45] Using advertising on other podcasts as a way to boost subscription.
  • [01:02] Increasing guest interviews as a way to cross-promote and induct new followers.
  • [01:20] Talking about a broader range of subjects as a way to reach a wider audience.
  • [01:59] Why podcast networks might be the next big thing.
  • [03:05] Thinking about the opportunity presented by email advertising.
  • [03:15] The simple equation of appearing on other podcasts and linking back to your own.
  • [04:05] Twitter and LinkedIn threads; doubling down on existing audiences. 
  • [04:50] That’s it!
  • [05:05] Go to marketingschool.io for more resources!

 

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Published 2022-05-21

How to Screen For SEO Talent in 2022 #2102

6 min
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In episode #2102, we talk about how to screen for SEO talent in 2022! When building the best team that you can, you need a good process to vet potential hires and we are here to make this just a little bit easier for you. From the initial questions to drilling down deeper to better understand candidates, if you want to find the right person, you have come to the right place!

TIME-STAMPED SHOW NOTES:

  • [00:24] Today’s topic: How to Screen For SEO Talent in 2022.
  • [00:26] Enquiring about past experience and traffic increases.
  • [00:55] Going deeper on the methods for increasing traffic.
  • [02:05] Why follow-up questions can be so effective for vetting hires.
  • [02:32] Screening candidates and finding out their long-term goals and true strengths.
  • [03:52] Questions to ask about recruiting and team building.
  • [04:10] That is it for today!
  • [03:24] Go to marketingschool.io for more resources!

 

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Published 2022-05-20

On the Verge of Bankruptcy, What Do You Do? #2101

6 min
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In episode #2101, Neil and Eric talk about what to do if you’re on the verge of bankruptcy. It’s okay to fail and try new things, and bankruptcy shouldn’t be associated with shame or stigma. Tune in to learn about our experience with making tough decisions and how to make the best choice based on your situation. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: On The Verge of Bankruptcy, What Do You Do?
  • [00:30] Eric’s experience with Single Grain and how they turned the company around.
  • [01:37] How to evaluate what your outcome will be depending on the decision you make.
  • [02:09] Why your decision will depend on your circumstances and your stage in life.
  • [04:14] Why there is no shame in bankruptcy.
  • [04:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:29] Go to https://www.marketingschool.io to learn more!
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Published 2022-05-19

How A Founder Sold Over $11.5M In NFTs While Running His Startup with Alex Taub

32 min
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In this episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati, an NFT project that has sold over $11.5M in NFTs, all while running his startup. Tuning in you’ll hear all about Upstream, what first inspired it, and how it helps its users build and manage DAOs by being accessible and easy to use. Get a sneak peek at what Upstream has planned in the coming weeks, their marketing strategy for the company, and what it means to be a leader in the Web3 space. We also delve into the founding of Illuminati, how Alex balances it with his work at Upstream, and what it’s taught him about Web3 and marketing. Hear the story of how they first marketed their Illuminati NFT project using intriguing pins, the concept of a secret society, and an established Twitter handle. Alex also describes what he loves about playing in the NFT space, why he believes play-to-earn is going to explode in 2022, and why Twitter is such a useful networking tool. To learn more about how Alex balances his time, his insights on Web3, and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How A Founder Sold Over $11.5M In NFTs While Running His Startup.
  • [01:31] Get to know Alex Taub, co-founder of Upstream and Illuminati NFT.
  • [03:29] How Alex and his team decided to go all-in on Upstream.
  • [04:56] How Alex became involved with Web3, NFTs, DAOs, and dApps.
  • [08:11] A breakdown of Upstream: how it works and how it’s priced.
  • [08:58] Some of the use cases that Upstream is currently being used for.
  • [10:20] How Upstream is growing, and what it means to be a leader in the Web3 space.
  • [12:41] Insights into the marketing strategy for Upstream.
  • [14:36] How Alex co-founded Illuminati NFT and how he balances it with his work at Upstream.
  • [15:22] What launching Illuminati NFT has taught Alex about managing DAOs on Upstream.
  • [17:57] The time and investment you need to start an NFT project.
  • [19:36] How Illuminati has sold over $11.5M in NFTs. 
  • [21:52] The story of how they first marketed Illuminati by giving out pins at an event.
  • [22:51] What Alex learned from the launch of Illuminati and their sales plan.
  • [25:59] Alex shares why Twitter is his favorite business tool.
  • [26:13] Learn about Alex’s favorite business book, Zero to One: Notes on Startups, or How to Build the Future. 
  • [26:55] Alex’s favorite NFTs — that aren't Illuminati or Bored Apes!
  • [28:55] That’s it for today! Don’t forget to rate, review and subscribe!
  • [29:00] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-05-18

Where To Hire Incredible Marketers in 2022 #2099

6 min
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In episode #2099, Neil and Eric talk about where to hire incredible marketers in 2022. Learn how to use LinkedIn as a useful resource for finding great talent and discover why referral recruiting is so effective, even in a big company.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Where To Hire Incredible Marketers in 2022.
  • [00:35] How to use LinkedIn to find excellent marketers.
  • [01:37] Learn why referral recruiting can be so impactful.
  • [02:52] How to use your team to find great talent.
  • [03:32] An overview of how we’ve been finding talent to help grow our Web3 department.
  • [04:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:22] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-05-17

How To Prepare Yourself & Your Business Against A Recession #2098

6 min
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In episode #2098, Neil and Eric talk about how to prepare yourself and your business against a recession. You can’t predict when a recession will hit, but you can do your best to prepare for it! Tune in to hear our recommendations for how to prepare your business for a recession, from increasing your conversion rate optimization to investing in your relationships and more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Prepare Yourself & Your Business Against A Recession.
  • [00:25] The definition of a recession.
  • [00:58] Why we expect a recession soon.
  • [01:11] How to use conversion rate optimization to prepare for a recession.
  • [01:57] Why you shouldn’t try to predict a recession.
  • [02:24] Why you should be optimizing for relationships.
  • [03:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:31] Go to https://www.marketingschool.io to learn more!

 

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