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Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242
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Published 2022-05-16

Spray and Pray, the Best Way to Get Started With Social Media #2097

6 min
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In episode #2097, Neil and Eric talk about 'spray and pray,’ the best way to get started with social media. There’s no one-size-fits-all approach to marketing, and you need to try out different things to figure out what works for your brand. Tune in to find out how to use the 'spray and pray' approach, combined with analytics, to hone in on what will work best for your product!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Spray and Pray, the Best Way to Get Started with Social Media.
  • [00:30] The benefits of the ‘spray and pray’ approach, and how to do it.
  • [02:36] Why you need to keep analytics in mind when taking the ‘spray and pray’ approach.
  • [02:48] How many channels to use the ‘spray and pray’ approach on.
  • [03:10] Understanding the RICE framework and how to use it.
  • [03:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:00] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-05-15

Where We Think The World Is Headed (And What To Do About It) #2096

7 min
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In episode #2096, Neil and Eric talk about where they think the world is headed (and what to do about it). With rising interest rates, businesses and marketing departments find themselves needing to adapt. Listen in to hear what you can expect in the coming months and what helpful steps you can take to protect yourself and your business, while also learning how to identify unexpected opportunities.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Where We Think The World Is Headed (And What To Do About It)
  • [00:25] How rising interest rates will affect businesses and marketing.
  • [01:29] How to find places where you can get underpriced attention.
  • [03:33] Making preparations for cutbacks.
  • [03:56] Some advice from Warren Buffet.
  • [04:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:30] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-05-14

Reaction to Elon Musk Offering To Buy Twitter #2095

5 min
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In episode #2095, Neil and Eric discuss their reaction to Elon Musk offering to buy Twitter. Plenty of people have offered to buy Twitter, and Elon Musk certainly has the funds to do it. Tune in to hear what you can expect if this deal goes through!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Reaction to Elon Musk Offering To Buy Twitter
  • [01:06] Why it might be difficult for Elon to buy Twitter.
  • [01:47] Some of the changes that might take place if Elon buys Twitter.
  • [03:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:29] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-05-13

What You Should Never Do When You're Selling (How To Lose A Deal) #2094

6 min
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In episode #2094, Neil and Eric talk about what you should never do when you're selling (how to lose a deal). The key to having a good relationship with customers is by instilling confidence. Learn how humility, a mentality of underpromising and over-delivering, as well as good communication will help you maintain fantastic long-term relationships with your clients! TIME-STAMPED SHOW NOTES:
  • [00:20] Today’s topic: What You Should Never Do When You're Selling (How To Lose A Deal).
  • [00:29] How overpromising and underdelivering can kill a deal.
  • [01:14] Why instilling confidence is essential.
  • [02:28] The level of communication that you need to maintain with your customer.
  • [02:40] How to ensure that you add value to your communication with clients.
  • [03:03] How to make each of your follow-ups a marketable moment.
  • [03:36]  Don’t forget to rate, review, and subscribe to this podcast and text us at 310-349-3785!
  • [03:59] That’s it for today!
  • [04:29] Go to https://www.marketingschool.io to learn more!
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Published 2022-05-12

Growing NFT Now to 700,000 Followers in 1 Yr, Coaching, and Jackson Hole, with Alejandro Navia

35 min
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In this episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We discuss the impressive growth that NFT Now has experienced after only one year, their 700,000 followers, and what some of their best methods have been for growing their reach organically. Alejandro shares how he first became interested in the NFT space, and how he and his Co-Founders saw a need for an objective voice on the topic for those who were curious about NFTs as well as those who are well-versed and active in the space. Hear how being omnichannel has worked for them, why it’s dangerous to rely on one platform, and why owning your own domain is so important. Tuning in you’ll learn more about Alejandro’s work as an executive coach. He explains why making the decision to find a coach is a huge step, and how to use the interview process to find a coach who is right for you. We also explore Alejandro’s impromptu move to Jackson Hole, Wyoming, and why we all need a space that can help us think expansively. To learn more about NFT Now, how to grow your reach, and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Growing NFTnow to 700,000 followers in 1 yr, coaching, and Jackson Hole, with Alejandro Navia.
  • [00:56] Introducing today’s guest Alejandro Navia and how he founded NFT Now. 
  • [05:53] Why Alejandro saw a need for an objective voice on NFTs like NFT Now.
  • [06:59] NFT Now’s reach and how they have grown as an omnichannel media company.
  • [10:09] The core drivers of NFT Now’s impressive growth.
  • [13:34] What Alejandro has learned about the dangers of being dependent on one single platform.
  • [13:56] The main channels Alejandro is using for NFT Now and why owning your domain is key.
  • [15:40] Alejandro’s approach to coaching and why he views his clients as partners.
  • [19:12] The distinction between coaching and educating. 
  • [19:54] Why choosing to find a coach is a big deal.
  • [20:19] How to find a good coach.
  • [21:20] Why the interview process is crucial in finding the right coach for you.
  • [22:11] Why you need to ask yourself which areas of your life you want to improve on.
  • [25:22] Alejandro’s move to Jackson Hole and how he is splitting his time between Jackson Hole and Miami.
  • [29:48] The most impactful book that Alejandro has ever read.
  • [30:40] The most impactful tools that Alejandro has used in the past 12 months, from therapy to coaching, to authentic communication.
  • [32:18] That’s it for today! Don’t forget to rate, review and subscribe!
  • [32:20] Go to https://marketingschool.io/live to learn more!

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Published 2022-05-11

How To Keep An Eye On Your Competitors in 2022 #2092

6 min
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In episode #2092, Neil and Eric talk about how to keep an eye on your competitors in 2022. Tune in to learn how to keep track of your competitors and how you can save time by learning from their mistakes and experiments. 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Keep An Eye On Your Competitors in 2022.
  • [00:25] Why it’s essential that you stay up to date with what your competitors are doing.
  • [01:05] How to use SimilarWeb to measure what your competitors are doing.
  • [01:36] Why WayBackMachine is a great free tool for AB testing.
  • [02:01] Use Ahrefs to grow your search traffic.
  • [02:28] Follow your competitors online and use Facebook’s ad library.
  • [02:39] How to use SocialBlade, TubeBuddy, and vidIQ for YouTube insights.
  • [02:51] How to get feedback on your competitor’s site as well as your own with UserTesting. 
  • [03:28] How to implement qualitative feedback. 
  • [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:16] Text us at 310-349-3785.
  • [04:29] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-05-10

How to Come Up With The Perfect Messaging For Your Product #2091

5 min
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In episode #2091, Neil and Eric talk about how to come up with the perfect messaging for your product. Learn how simple messaging can elevate your conversion rate and why perfect messaging is always a work in progress.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Come Up With The Perfect Messaging For Your Product.
  • [00:28] How your messaging will impact your conversion rate.
  • [00:45] How to identify what you should emphasize within your copy.
  • [02:30] Why you need to keep tweaking your messaging.
  • [02:51] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:56] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-05-09

With So Many Marketing Channels, Which Channel Should You Pick? #2090

6 min
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In episode #2090 Neil and Eric talk about how to pick a marketing channel when there are so many to choose from. In order to build an omnichannel approach, you need to choose which channels to prioritize. Tune in to learn which channel you should leverage first and how to identify what works best for you.  TIME-STAMPED SHOW NOTES:
  • [00:20] Today’s topic: With So Many Marketing Channels, Which Channel Should You Pick?
  • [00:25] Why an omnichannel approach is inevitable.
  • [00:49] How to choose which channels to leverage first.
  • [01:49] Identify where your audience is hanging out and what is best for your medium.
  • [03:08] Why you need to repurpose your content for different channels.
  • [03:29] Why you need to post natively to your channels.
  • [03:57] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:03] Go to https://www.marketingschool.io to learn more!
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Published 2022-05-08

The Challenges of Podcasting #2089

6 min
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In episode #2089, Neil and Eric talk about the challenges of podcasting. The level of saturation in the podcast market has increased dramatically in the past five years, making it increasingly difficult to stand out and become popular. Tune in to learn about the biggest challenges facing podcasters, and the most effective methods for growing your audience.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Challenges of Podcasting.
  • [00:50] Why it’s becoming more difficult to make your podcast popular.
  • [01:23] Why it’s more difficult to drive conversion from a podcast than a website.
  • [01:42] Some effective methods for growing your podcast.
  • [02:27] Why podcasts are effective for brand promotion and high ROI strategies.
  • [02:49] How podcasts help build community and decrease sales cycles.
  • [03:11] A reminder of how long it takes to grow a podcast audience.
  • [03:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:41] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-05-07

Ad Channels To Consider For This Year #2088

5 min
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In episode #2088, Neil and Eric talk about ad channels to consider for this year. We share the excellent ROI we’ve been generating through TikTok, as well as how to get the most out of advertising on Quora. Learn about when to remarket your content through platforms like Google and why you need to pay attention to where your audience is spending their time. Tune in for some great tips on how to get the most out of ad channels this year!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Ad Channels To Consider For This Year.
  • [00:34] Why now is a great time to advertise on TikTok.
  • [01:14] How to get the most out of advertising on Quora.
  • [01:40] Why you need to pay attention to where your audience is.
  • [02:00] Other ad channels to consider like Amazon, Twitter, and Pinterest.
  • [02:39] Why Next Door is great for targeting mothers.
  • [02:50] Other advertising streams outside of platforms like email and podcasting.
  • [03:11] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:14] Go to marketingschool.io/improve help us improve! 
  • [03:27] Go to https://www.marketingschool.io to learn more!

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Published 2022-05-06

How Web3 Marketing Differs From Web2 Marketing #2087

5 min
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In episode #2087, Neil and Eric talk about how Web3 marketing differs from Web2 marketing. You may need to do some extra explaining to give context for Web3, but if you’ve mastered marketing for Web 2.0, then you can market Web3!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Web3 Marketing Differs From Web2 Marketing.
  • [00:27] Why the same concepts, principles, and strategies apply to Web3.
  • [01:29] Why we won’t be using the term Web3 in ten years.
  • [03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:09] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-05-05

How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer.

36 min
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In this episode, Eric welcomes back Bob Glazer, to discuss how marketing is changing and explore some of the key methods for layering performance marketing into one’s growth strategy. Bob is a Serial Entrepreneur, Bestselling Author, Keynote Speaker, and is the Founder and Chairman of the Board at Acceleration Partners. He is also the author of the new book Moving to Outcomes, about why partnerships are the future of marketing. Tuning in you’ll hear Bob break down the meaning of affiliate partnerships, why it is often poorly defined, and how they can provide some of the most effective outcomes in marketing. He delves into the topics he covers in his new book, including some of the problems it solves for leaders as well as long-term marketing strategies. Bob discusses how Affiliate Partners has grown since it first started, why he describes them as a partner management recruiting specialist firm, as well as the benefits they’ve experienced from working remotely over the past ten years. He also shares some of the misunderstandings around affiliate marketing, why it’s such a huge opportunity, and why he believes companies should master quality before scaling. Tune in for a fascinating conversation on the future of marketing, remote work, and so much more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer.
  • [00:30] Introducing today’s guest, Bob Glazer, and his new book Moving to Outcomes.
  • [02:49] The lack of ROI that businesses have been experiencing with paid ads and social media.
  • [04:24] How Bob defines affiliate and brand marketing.
  • [05:58] Bob’s company Affiliate Partners and why Bob defines them as a partner management and recruiting specialist firm.
  • [07:11] A breakdown of partnership marketing, Affiliate Partners, and what makes them a truly global company. 
  • [09:16] An overview of the content in Bob’s new book Moving to Outcomes.
  • [11:06] Some of the topics and marketing challenges that are addressed in Moving to Outcomes.
  • [11:56] Why Bob enjoys writing books: it’s a way to solve problems and share knowledge.
  • [13:34] Practical methods for instituting affiliate marketing strategies. 
  • [15:54] Insights into Acceleration Partners’ payment structures and the benefits of a hybrid approach.
  • [18:13] Some of the awards that Acceleration Partners has won, why a positive working environment is so important, and why they prioritize accountability and flexibility.
  • [20:18] How Acceleration Partners has been remote for ten years and how they have compensated for the in-office element.
  • [21:43] Some of the ways that their clients and employees meet up in person. 
  • [24:08] An overview of Acceleration Partners hubs in the US.
  • [24:52] The plans for Acceleration Partners for the next five years.
  • [27:24] Bob’s thoughts on current trends in wage inflation.
  • [29:37] The benefits of reaching out to check in on employees who left your business on good terms. 
  • [30:18] Bob’s favorite performance marketing tool.
  • [31:02] Bob’s book recommendation and why he often gives it to people as a gift.
  • [32:48] That’s it for today! Don’t forget to rate, review and subscribe!
  • [32:51] Go to https://marketingschool.io/live to learn more!

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Published 2022-05-04

Netflix's Stock Tanked 35% in 1 Day. Here's What it Means For Marketers #2085

6 min
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In episode #2085, Neil and Eric talk about how Netflix’s stock tanked 35%, and what this means for marketers. For years Netflix had a competitive advantage as a unique streaming service. Learn how always trying to displace your own business can help you stay ahead, and what marketers can learn from Netflix’s recent dive.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Netflix's Stock Tanked 35% in 1 Day. Here's What it Means For Marketers.
  • [00:50] Why this dip in Netflix’s value was inevitable.
  • [01:24] How Netflix lost its competitive edge over other companies.
  • [02:04] Why being unique is easier to market and results in quicker growth.
  • [02:50] Why you should always be trying to displace your own business.
  • [03:37] Go to school.io/talent to learn how you can join our Talent Collective! Use promo code MS100
  • [03:37] Don’t forget to rate, review, and subscribe to this podcast!
  • [03:57] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-05-03

7 Marketing Tools For Q3 2022 #2084

6 min
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In episode #2084, Neil and Eric talk about 7 Marketing Tools For Q3 2022. Discover the best new tools for managing your social media, including Taplio for all your LinkedIn needs as well as Tweet Hunter for scheduling and managing tweets, threads, and more. Learn how Orbit.love can help you organize your community and how Commsor unlocks the power of community-led growth. For all the latest on tips, tools, and gadgets, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 7 Marketing Tools For Q3 2022.
  • [00:25] Learn how Tweet Hunter allows you to schedule tweets, threads, and more.
  • [01:01] The benefits of Sprout Social in managing social media for any enterprise company.
  • [01:22] How Taplio can help you manage your LinkedIn posts.
  • [01:52] Quickly and easily automate your favorite apps and devices with IFTTT (If This Then That).
  • [02:09] Why Orbit.love is a great tool for community management.
  • [03:01] Why Kickbox is a fantastic tool for managing your email marketing.
  • [03:31] How Commsor unlocks the power of Community-Led Growth. 
  • [03:52] That’s it for today! Go to school.io/talent to learn how you can join our Talent Collective!
  • [04:22] Don’t forget to rate, review, and subscribe to this podcast!
  • [04:22] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-05-02

Reaction To Kevin Rose's Moonbirds NFT Project Doing $400M+ In 7 Days #2083

8 min
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In episode #2083, Neil and Eric share their reaction to Kevin Rose’s Moonbirds NFT Project earning $400M+ In 7 Days. Tune in to learn more about the project, how it raised its funds, and the type of marketing strategy you should implement for a project like this. 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Reaction To Kevin Rose's Moonbirds NFT Project Doing $400M+ In 7 Days.
  • [00:35] An introduction to well-known entrepreneur, Kevin Rose.
  • [01:32] A breakdown of the finances around the Moonbirds NFT Project.
  • [02:36] The type of marketing strategy you need for a project like this.
  • [02:50] Kevin Rose’s marketing strategy and the PROOF Collective.
  • [04:32] How to add value and utility with NFTs.
  • [05:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [05:42] Go to https://www.marketingschool.io to learn more!

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Published 2022-05-01

How SEO Influences Your Organic Revenue Growth #2082

6 min
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In episode #2082, Neil and Eric take a look at how SEO influences your organic revenue growth. We all want instant results but when it comes to building your SEO, having a little patience is key. Learn how SEO creates brand awareness, why this leads to organic revenue growth, and why the long-term impact of SEO is so powerful!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How SEO Influences Your Organic Revenue Growth.
  • [00:25] How SEO creates brand awareness.
  • [01:19] Why good SEO is so powerful long-term.
  • [02:54] Why you need to be patient with your SEO strategy.
  • [03:16] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:37] Go to https://www.marketingschool.io/live to learn more about our next live event!

 

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Published 2022-04-30

What You Should Do When Your SEO Traffic is Flat #2081

5 min
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In episode #2081, Neil and Eric break down what you should do when your SEO traffic is flat. If your traffic is flat, it doesn’t necessarily mean that you’re not growing. Instead, it’s probably an indication that some of your pages are going up in rankings while others are going down. Tune in to hear how you can consolidate your content and institute changes to help your traffic grow over time. 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What You Should Do When Your SEO Traffic is Flat.
  • [00:24] Why flat traffic doesn’t necessarily mean you’re not growing.
  • [00:45] How to log into your Google Search console and compare traffic on your pages.
  • [01:29] How to update and consolidate your content.
  • [02:49] How these changes will help your traffic grow over time.
  • [03:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:14] Go to https://www.marketingschool.io/live to learn more about our next live event!
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Published 2022-04-29

3 Ways to Drastically Improve Your Client Retention #2080

6 min
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In episode #2080, Neil and Eric talk about three ways to drastically improve your client retention. Many companies believe that a 30-40 percent churn rate is acceptable when actually this number is far too high. Learn how to identify the top reasons why your customers are leaving, why retention is so valuable, and how to drastically improve your retention levels!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Three ways to drastically improve your client retention.
  • [00:25] Why 30-40 percent churn should be avoided.
  • [00:48] How to use a credit card updater and PayPal to improve retention.
  • [01:31] What it means to have an executive sponsor and how it helps clients.
  • [02:34] How to run Net Promoter Scores (NPS) and solve your retention problems one issue at a time.
  • [03:17] What the book 7 Powers: The Foundations of Business Strategy can teach us about retention.
  • [04:11] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:27] Go to https://www.marketingschool.io/live to learn more about our next live event!

 

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Published 2022-04-28

He Built His YouTube to 122k Subs in 90 Days, Sold Out $1.7M in NFTs in 17 Minutes, and Built a 176k Twitter Following With Brett Malinowski

30 min
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In this episode, Eric talks with Brett Malinowski about how he grew his YouTube channel to 122 000 subscribers in 90 days, sold out $1.7M in NFTs in 17 minutes, and built a Twitter following of 176 000 subscribers. In our conversation, Brett shares the details of his NFT journey, from first becoming involved with crypto in 2014, to working in film production, to the creation of a hugely successful NFT project. Hear how Brett built the Magic Mushroom Clubhouse Project, the huge profit they made, and why he has reinvested his profits into building NFT projects. Brett explains his passion for NFTs, why he created The NFT Academy, and how his projects are helping businesses leverage the power of NFTs to prepare for Web3. We also discuss why community is much more successful than influencer marketing in the NFT and Web3 space, and the value of platforms like discord for forming valuable networks. To learn more about Web3, NFTs, and how to grow your YouTube channel in a record amount of time, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: He Built His YouTube to 122k Subs in 90 Days, Sold Out $1.7M in NFTs in 17 Minutes, and Built a 176k Twitter Following With Brett Malinowski.
  • [01:00] An overview of Brett’s journey from college to starting the NFT Academy.
  • [02:16] How Brett grew his following from scratch on YouTube.
  • [02:31] How timing, previous experience in the crypto space, and access to video equipment helped his channel become successful very quickly.
  • [03:27] A breakdown of Brett’s production process for his videos.
  • [04:20] Learn about Brett’s Magic Mushroom Clubhouse project.
  • [05:46] The huge profits Brett made and why he reinvested most of it into his Clubhouse project.
  • [07:13] The role of NFTs in Web3 and how investing in NFTs will help build a foundation for your business for Web3. 
  • [08:54] The NFT Academy and why it’s a great educational tool.
  • [10:32] Why community will continue to remain a crucial element of NFTs and Web3.
  • [12:12] The role that timing has played in the growth Brett has seen on social media platforms like Twitter. 
  • [13:55] Brett’s advice on the best PR strategy for brand new projects.
  • [14:00] Why community is much more successful than influencer marketing in the NFT and Web3 space.
  • [18:47] Brett’s approach to compensation for community members and contributors.
  • [21:35] How Brett is balancing his many different projects. 
  • [23:11] A breakdown of the NFT Academy and how it is helping businesses learn about and leverage the power of NFTs.
  • [24:09] The Million Dollar Mint Club and why Brett is excited about it.
  • [25:24] Brett’s recommended resources for learning about NFTs and staying informed of the latest developments.
  • [26:02] Brett’s favorite NFT tools.
  • [26:58] That’s it for today! Don’t forget to rate, review and subscribe!
  • [27:00] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-04-27

How Neil & Eric Run Marketing Experiments #2078

7 min
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In episode #2078, Neil and Eric talk about how they run marketing experiments. Find out how Neil and Eric choose their experiments on a weekly basis, what tools you should use for marketing experiments, and how to test different parts of your funnel. You’ll also learn why you should choose the experiments that you expect will give the best results and which are also easy to implement. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Neil & Eric Run Marketing Experiments
  • [00:25] An overview of testing and how to run marketing experiments.
  • [01:11] How Neil and Eric run marketing experiments.
  • [01:48] Why testing different parts of your funnel is key.
  • [02:03] Some of the tools you can use to run experiments.
  • [02:19] How Eric and his team choose which ideas to test using the ICE model.
  • [04:48] Why you should choose the experiments that are easy to implement.
  • [05:13] That’s it for today! Don’t forget to rate, review, and subscribe to the show.
  • [05:26] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-04-26

How to Give Every Text Message You Send 30% Boost #2077

4 min
View

In episode #2077, Neil and Eric describe how to give every text message you send a 30% boost. One simple way to boost engagement is by personalizing your text messages. Learn how best to do this and the many contexts you can apply it to. Listen now to learn more about this quick and easy method!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Give Every Text Message You Send 30% Boost
  • [00:25] The simple trick for boosting engagement on your text messages.
  • [01:12] Some of the contexts for sending these messages.
  • [01:47] That’s it for today!
  • [01:56] Go to https://www.marketingschool.io to learn more!
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Published 2022-04-25

Should You Use Automatic Or Manual Placements on Facebook? #2076

5 min
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In episode #2076, Neil and Eric debate whether you should use automatic or manual placements on Facebook. Hear about some of the results that Neil and Eric have gotten with both placements, and why manual tends to boost better ROI while automatic helps you scale faster. Tune in to hear the full analysis!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Should You Use Automatic Or Manual Placements on Facebook?
  • [00:25] Why Neil recommends that you test both.
  • [01:01] The long-term benefits of automation.
  • [02:30] That’s it for today! Don’t forget to rate, review and subscribe!
  • [02:48] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-04-24

How To Manage Your Comments At Scale #2075

7 min
View

In episode #2075, Neil and Eric talk about how to manage your comments at scale. We discuss when to hire an assistant to help you manage comments on your social profiles, which tools to use for different platforms, and why Neil focuses on the channels where he gets the most engagement. For all this and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How To Manage Your Comments At Scale
  • [00:53] Neil’s process and recommended tools for responding to comments on blogs.
  • [01:20] How to respond to comments on social profiles.
  • [01:31] How assistants can help with managing your comments on social profiles.
  • [02:25] How Neil manages his comments at scale on his various channels.
  • [03:50] The ROI on responding to comments.
  • [04:49] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:56] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-04-23

Why You Should Care About TikTok Search Ads #2074

6 min
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In episode #2074, Neil and Eric discuss why you should care about TikTok search ads. Learn what TikTok search ads have to offer, why TikTok ads are uniquely affordable right now, and why now is a great time to invest. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why You Should Care About TikTok Search Ads.
  • [00:25] The high rate of users on TikTok and the massive growth the app has experienced.
  • [01:01] Why now is a great time to be using TikTok search ads.
  • [01:47] What is currently available within TikTok search ads.
  • [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:33] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-04-22

Effective Alternatives To The Competitive Landscapes of PPC & SEO #2073

10 min
View

In episode #2073, Neil and Eric talk about effective alternatives to the competitive landscapes of PPC & SEO. Discover the benefits of affiliate marketing, what it means to integrate community and live events, and how you can use social media to your advantage. Tune in to learn how to stand out in an increasingly competitive landscape!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Effective Alternatives To The Competitive Landscapes of PPC & SEO
  • [00:30] Why PPC and SEO are becoming more competitive.
  • [01:30] The benefits of affiliate marketing and how to do it.
  • [02:02] How to integrate community and live events.
  • [03:00] Examples of tools that can help you compete in PPC and SEO.
  • [03:29] How to get mentioned in articles and how this can drive revenue.
  • [04:40] How to determine which social media platform you should be focusing on.
  • [06:03] Eric’s tips for podcasting and how to integrate your different channels. 
  • [06:40] How to use live functions on social media in conjunction with influencers if you’re selling physical goods.
  • [07:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [07:53] Go to https://www.marketingschool.io to learn more!

 

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Published 2022-04-21

How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs #2072

27 min
View

Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and businesses often become discouraged when they don’t see their audience grow in the way they expected within the first few months, or even years, of their channel. Today on the show we get together with Jake Tran, an up-and-coming YouTuber who creates in-depth business video essays on money, power, and crime, to uncover exactly what it takes to be a successful YouTuber, and some of the business strategies that can help you achieve it. We talk with Jake about how he became a YouTuber, why slow growth is normal, and the one video topic and subsequent share that had a massive impact on his total number of views. Jake unpacks his economic model for us, as well as some of the recent changes he’s made and explains why he is dedicated to providing more value than subscribers pay for. He also delves into some of the business concepts that have shaped his outlook, most notably the concept of a blue ocean, how it impacted his channel, and what his plans are for the future. If you’re intimidated by starting a YouTube channel, or are eager to grow the one you currently have, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs(MS).
  • [00:30] Introducing today’s guest Jake Tran, who creates business essays on YouTube.
  • [01:07] Why Jake chose to focus his video essays on money, power, and crime.
  • [02:11] Jake’s YouTube journey, and why his latest venture started with two channels.
  • [04:32] How trying to imitate someone else’s YouTube channel can inhibit your growth.
  • [05:52] The concept of a blue ocean and how Jake implemented its lessons about eliminating the competition to elevate his YouTube channel.
  • [07:48] The nature of creative work and the amount of time Jake typically spends on a video.
  • [08:20] The dilemma of time spent creating quality videos in relation to the number of views at the start of your career. 
  • [09:02] How having his video shared on a prominent channel boosted Jake’s numbers.
  • [10:16] An overview of Jake’s comprehensive research process.
  • [11:17] Jake’s insights on what to avoid if you’re trying to grow your YouTube channel.
  • [12:27] The economics of being a YouTuber and where they earn their revenue through AdSense and sponsorships.
  • [14:08] Jake’s economic model, his new Join button, and his long-term plan.
  • [16:36] Hear about Jake’s nomadic lifestyle, being a Renaissance man, and what he prioritizes in his life.
  • [20:21] The surprising amount of times Jake has been recognized from his YouTube channel. 
  • [21:20] Jake’s top business tool and book recommendations.
  • [23:36] That’s it for today! Don’t forget to rate, review and subscribe!
  • [23:36] Go to https://marketingschool.io/live to learn more!

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Published 2022-04-20

Reaction: Heineken has Created 'Virtual Heineken', the Beer You Can Buy in the Metaverse #2071

5 min
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In episode #2071, Neil and Eric share their reaction to the 'Virtual Heineken' beer that you can buy in the Metaverse. While the Web3 space is exciting, now may not be the best time to invest in the Metaverse, so tune in to learn more about Heineken’s virtual beer, the Metaverse, and why timing is everything!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Reaction: Heineken Has Created 'Virtual Heineken', The Beer You Can Buy In The Metaverse.
  • [00:30] An overview of how companies are currently engaging with the Metaverse.
  • [00:52] Why the companies currently buying land in the Metaverse are doing the right thing at the wrong time.
  • [01:18] Why small to medium-sized businesses shouldn’t pursue buying land in the Metaverse.
  • [02:50] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:00] Go to https://marketingschool.io/live to learn more and join us for our upcoming event in Austin, Texas!

 

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Published 2022-04-19

Marketing Trends We're Excited About for Q2 2022 #2070

7 min
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In episode #2070, Neil and Eric talk about marketing trends they're excited about for Q2 in 2022. Learn how Cameo is optimizing for business and how you can partner with influencers to boost your marketing. Tuning in, you’ll also hear how Web3 is being featured in marketing strategies, why there’s a need for professional community managers, and much more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Marketing Trends We're Excited About for Q2 2022.
  • [00:30] How you can now use Cameo for your business.
  • [01:43] The rise in voice commerce and how to optimize for it.
  • [02:06] The need for community management for NFTs and other Web3 applications.
  • [02:41] Marketing for Web3: what we’ve seen so far and how it works.
  • [04:05] How Neil expects rising interest rates to affect marketing.
  • [04:40] That’s it for today! Don’t forget to rate, review and subscribe!
  • [04:51] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-04-18

How Google Ads is Changing #2069

6 min
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In episode #2069, Neil and Eric discuss how Google Ads is changing. Tune in today to learn about Google’s new ad campaign format, Performance Max, its benefits, and how best to utilize it!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Google Ads is Changing.
  • [00:30] Learn about Performance Max, an ad campaign format that launched a few months ago.
  • [01:24] How Performance Max helps you maximize performance across all the channels.
  • [01:52] The difference between Performance Max and manually using Google Shopping.
  • [02:55] An overview of the benefits of Performance Max.
  • [04:00] That’s it for today! Don’t forget to rate, review and subscribe!
  • [04:13] Go to https://marketingschool.io/live to learn more and join us for our upcoming event in Austin, Texas!

 

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Published 2022-04-17

HubSpot, Shopify, and Morning Brew Show Us Where Marketing Is Going #2068

6 min
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In episode #2068, we talk about how HubSpot, Shopify, and Morning Brew are showing us where marketing is going! Tuning in, listeners will hear about the latest rollouts from these three big names, as well as why content is still king in 2022. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: HubSpot, Shopify, and Morning Brew Show Us Where Marketing Is Going.
  • [00:34] A look at the business model at Morning Brew.
  • [01:09] The latest from HubSpot and what they are currently doing for podcasters.
  • [01:33] Shopify's new initiative called Lookbook.
  • [02:18] How content creators are the best way for brands to gain attention.
  • [03:26] Lessons from the best content creators in the game right now.
  • [03:53] That’s it!
  • [03:56] Go to https://www.marketingschool.io/live to learn more about our live events!

 

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Published 2022-04-16

Why Neil Still Writes His Own Blog Posts #2067

6 min
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In episode #2067, we share the reasons that Neil still writes his own blog posts. While writing can be time-consuming and laborious, Neil still finds a lot of enjoyment in the process, and keeping up this habit is something that he values a lot. Tune in to hear about how maintaining the pieces of your business that you are passionate about can improve your life and build future success!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why Neil Still Writes His Own Blog Posts.
  • [00:27] Eric's feelings about writing content currently.
  • [00:59] Letting enjoyment drive your writing and other activities.
  • [01:27] How passion can impact the quality of your content.
  • [02:14] Doing what you love as a way to build a better future and more success.
  • [02:58] Comparing Neil's writing versus that of the team that helps him.
  • [03:49] What comprises evergreen content?
  • [04:09] That’s it!
  • [03:24] Go to https://www.marketingschool.io/live to get more info about our upcoming event!

 

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Published 2022-04-15

Neil & Eric's Weekly Content Cadence in 2022 #2066

6 min
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In episode #2066, we talk about our weekly content cadence in 2022! Tune in if you want to hear a quick breakdown of how we split our time creating content right now. From podcasts and YouTube videos to the pieces we share on social media, this is bound to offer a little bit of insight to you.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Neil & Eric's Weekly Content Cadence in 2022.
  • [00:39] Neil's weekly cadence; one podcast episode, three videos, one blog post, and social media.
  • [01:34] Eric's weekly cadence; podcasts, YouTube, Twitter, LinkedIn, and repurposing content.
  • [03:13] Goals for the next 6-12 months for each of our cadences.
  • [03:31] That’s it for today!
  • [03:24] Go to https://www.marketingschool.io/live to learn more.

 

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Published 2022-04-14

Brian Dean on Selling to SEMrush, Evergreen SEO Strategies, Exploding Topics, and More #2065

32 min
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In this special episode, we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software companies, and lessons he learned during the acquisition. Exploding Topics is Brian’s newer project, and we get to hear how it evolved from an early personal trend spotting project to an acquihire that he subsequently grew. Brain talks about the work he has put into Exploding Topics, shares some numbers around its current success, and also talks about how he approached acquiring the business from Josh Howarth who is now his CTO. In this conversation, we also talk to Brian about life in Lisbon, hear about all the grunt work he did to get ahead, and also get some behind-the-scenes insights into his longstanding relationship with Eric and Neil. Tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Brian Dean on Selling to SEMrush, Evergreen SEO Strategies, Exploding Topics, and More.
  • [01:10] An introduction to Brian Dean and the story behind Backlinko and Exploding Topics.
  • [01:58] Why Brian started Backlinko in 2013 at a time where SEO was already so competitive.
  • [04:46] What the Skyscraper Technique is and how it became so famous.
  • [06:18] Classic pieces from the Backlinko blog: the Skyscraper Technique and more.
  • [07:10] How much traffic Brian was able to generate for Backlinko per month.
  • [07:23] The method Brian used to make money from Backlinko through courses.
  • [09:16] Being acquired by SEMrush and why course creators are an attractive acquisition for software companies.
  • [11:40] Why Brian started Exploding Topics and the main mission of the business.
  • [14:24] The story of Brian acquiring what became Exploding Topics and how he went about it.
  • [16:16] Numbers around the business: ARR, blog traffic, email list, newsletter subscribers.
  • [18:00] How Brian had to ‘eat poopoo’ initially to get ahead.
  • [21:44] Brian’s thoughts on the crabs in a bucket mentality on SEO Twitter.
  • [23:24] Brian’s experiences traveling and why he ended up in Lisbon.
  • [24:50] What media Brian is consuming and why he is not focusing on self-improvement.
  • [25:40] Lessons learned from the acquisition around due diligence and relationship with the buyer.
  • [28:09] Brian’s favorite tool that isn’t exploding topics.
  • [29:00] The best way to find Brian online.
  • [29:10] That’s it for today! Don’t forget to rate, review and subscribe!
  • [29:10] Go to https://marketingschool.io/live to learn more!

 

Links Mentioned in Today’s Episode:

 

Brian Dean on LinkedIn

Brian Dean on Twitter

Backlinko

Exploding Topics

Josh Howarth on LinkedIn

SEMrush

MicroAcquire

Brain.fm

 

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Published 2022-04-13

How to Grow Your Marketing With Capchase #2064

6 min
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In episode #2064, Neil and Eric talk about how to grow your marketing with Capchase. When you start to build your business, you'll need loans to optimize for the long term. Getting a loan from the bank can come with restrictions that can stop you from growing your marketing the way that you need to. When you finance with a company like Capchase or Clearco you have a lot more flexibility and long-term options. Tune in to learn how best to finance your business and grow your marketing!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Grow Your Marketing With Capchase.
  • [00:25] Why optimizing for lifetime value over short-term income is one of the biggest challenges facing marketers today.
  • [01:00] Why you’ll need loans to grow your business.
  • [01:06] Some of the restrictions that come with bank loans and the benefits of using financing from Capchase or Clearco.
  • [01:44] Some of the ways you can use Capchase to manage your cash flow.
  • [02:36] How to know when you can potentially make the switch to bank loans.
  • [04:14] That’s it for today! Don’t forget to rate, review and subscribe!
  • [04:19] Go to levelingup.com/epic to learn more about our live event happening in Austin, Texas from the 25th to the 27th of April!
  • [04:27] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-04-12

Why You Should Be Tap Dancing to Work Each Day #2063

6 min
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In episode #2063, Neil and Eric talk about why you should be tap dancing to work each day. Regardless of your income, if you don’t enjoy your work it can have long-term negative effects on your health, both mentally and physically. Tune in to hear our advice on how to prioritize happiness over income, why it’s worth cutting back on your lifestyle if it enables you to pursue the things you love, and much more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why You Should Be Tap Dancing to Work Each Day.
  • [00:25] How Warren Buffet inspired today’s topic.
  • [00:42] Why, if you're not happy, you should be doing something else.
  • [01:19] Why you should optimize for happiness, rather than income.
  • [01:43] How to determine whether what you’re doing is making you happy.
  • [02:51] Why doing something you love improves so many aspects of your life.
  • [03:14] Why it’s worth cutting back on your lifestyle if it helps you pursue the things you love.
  • [02:51] How doing something you love helps you persevere through tough times. 
  • [04:01] That’s it for today! Don’t forget to rate, review and subscribe!
  • [04:02] Visit levelingup.com/epic to sign up for our live event in Austin!
  • [04:12] Go to https://marketingschool.io/live to learn more!

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Published 2022-04-11

How to Do Web3 Marketing The Right Way #2062

7 min
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In episode #2062, Neil and Eric talk about how to do Web3 marketing the right way. There’s plenty of hype around Web3 right now, but a lot of the marketing around it is filled with jargon and can be inaccessible to the average user. Make sure you do Web3 marketing the right way by using clear, accessible language that makes people want to engage with your content! To learn more, be sure to tune in today.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Do Web3 Marketing The Right Way.
  • [00:30] Defining the difference between Web2 and Web3.
  • [01:09] How to use existing Web2 channels for Web3.
  • [01:34] The number one Web3 marketing mistake that companies are making.
  • [02:09] How Eric is marketing his NFT project.
  • [03:44] Why simplicity is the ultimate form of sophistication.
  • [04:20] That’s it for today! Don’t forget to rate, review and subscribe!
  • [04:23] Go to levelingup.com/epic to learn more about our live event happening in Austin, Texas from the 25th to the 27th of April!
  • [04:36] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-04-10

A Simple Way to Go Viral on Twitter #2061

7 min
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In episode #2061, Neil and Eric talk about a simple way to go viral on Twitter. From the research, our hosts have done and their personal experience in the space, they have found that Twitter threads tend to build high levels of engagement and thus go viral easily. Tune in and hear how to make Twitter threads by summarizing your blog posts, using the content expansion technique, and more.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: A Simple Way to Go Viral on Twitter.
  • [00:27] Creating Twitter threads that are like blog posts.
  • [01:38] Using the content expansion technique to create Twitter threads.
  • [02:38] A helpful framework for creating effective Twitter threads.
  • [04:05] An opportunity to write Twitter threads for Eric.
  • [04:34] That’s it for today.
  • [04:35] Go to https://heroes.levelingup.com/epic/ to learn about our upcoming event!

 

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Published 2022-04-09

How Digital Marketers Are Adapting to Privacy Changes #2060

6 min
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In episode #2060, Neil and Eric talk about how digital marketers are adapting to privacy changes. At the end of the day, the biggest companies in the world make insane amounts of money off of advertising. This means that no matter what restrictions they have to follow, you can be sure that they are investing in ways to make it profitable for marketers to keep advertising on them. Tune in and hear why the main thing you should be worrying about is leveling up your creativity as a marketer.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Digital Marketers Are Adapting to Privacy Changes.
  • [00:50] Why you shouldn’t worry about adapting to privacy changes.
  • [01:40] Worry rather how you can become more creative as a marketer.
  • [03:23] That’s it for today.
  • [03:25] Go to https://heroes.levelingup.com/epic/ to learn about our upcoming event!
  •  

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Published 2022-04-08

What Neil & Eric Are Investing In (How To Think About It) #2059

7 min
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In episode #2059, Neil and Eric talk about what they invest in and share tips for how to think about investing. While there are many different investment theses out there, we recommend that you invest in yourself, invest in what you know best, think long-term, and don’t try to take profits too early!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What Neil & Eric Are Investing In (How To Think About It)
  • [00:41] Why you should invest in what you know the best.
  • [01:45] The best investment you can make is in yourself.
  • [02:37] Delay profits for the long-term.
  • [03:41] Famous quotes and concepts to help with investing.
  • [05:08] That’s it for today.
  • [05:09] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-04-07

Bootstrapping a $50M+ Business, Growing a Twitter to 120K+ Followers with Romeen Sheth #2058

41 min
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The world has experienced a tremendous amount of change in the past two years and as a result, we are currently in an ongoing state of flux. Making sense of the social landscape we find ourselves in is integral to how we navigate our lives and our careers. It is especially important for anyone involved in investing, marketing, and optimizing new business ventures. Today on the show Eric sits down with Romeen Sheth, President of Metasys, for an insightful and honest conversation on how he has used Twitter to become a better thinker, what he’s learned about investing throughout his career, and how he recognized the potential for Metsys to provide for the needs of a rapidly growing gig economy. We cover some fascinating topics in today's conversation so make sure you tune in to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Bootstrapping a $50M+ Business, Growing a Twitter to 120K+ Followers with Romeen Sheth.
  • [00:58] An overview of Sheth’s career and the function of Metasys.
  • [03:13] How Sheth recognized a need for a company like Metasys to support the rapidly growing gig economy.
  • [05:53] A breakdown of Sheth’s workflow and how he integrates his business with his investment activity.
  • [07:56] What Twitter means to Sheth and how he has recently grown his following.
  • [09:32] Why Sheth approaches Twitter as if he were building an online honeypot.
  • [11:41] The typical amount of time Sheth spends on a Twitter thread.
  • [13:47] Sheth’s top two pieces of advice for anyone who is entering the Twitter space, blogging, or any kind of content marketing. 
  • [14:16] Learning to strike the balance between authenticity and providing useful information online and how that helps you maintain a practice of posting.
  • [15:49] Sheth’s experience of direct message conversations on Twitter and why they tend to be more substantive than on other platforms.
  • [16:56] Why it’s valuable to view Twitter as an accelerator.
  • [18:52] What Sheth means by Clarity of Thought and how he has been honing that skill.
  • [22:18] Sheth’s learning habits and the important integration of reading, critical thinking, and application.
  • [24:46] Sheth’s definition of the Renaissance Decade and the massive amounts of change he is anticipating in the coming decades. 
  • [29:12] The investments and areas of interest that Sheth is most excited about.
  • [32:28] The average amount of time Sheth spends reading per day and how it supports his investing.
  • [33:45] Sheth’s book recommendations and profound insights into self-knowledge and what society encourages you to aspire towards.
  • [37:18] Sheth’s favorite personal and business tools.
  • [38:53] That’s it for today! Don’t forget to rate, review and subscribe!
  • [38:53] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-04-06

What Eric Learned From Launching an NFT #2057

10 min
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In episode #2057, we talk about what Eric learned from launching an NFT! From the first steps of naming your NFT, to who you work with and how to promote it, we quickly cover all the essential lessons that you can use! Tune in to hear Eric talk about collaborating with artists, which platforms to use, the importance of clear messaging, and more. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What Eric Learned From Launching an NFT.
  • [00:35] The story of Eric's NFT: its name and elements.
  • [00:59] Unpacking the process of releasing an NFT and the importance of collaboration.
  • [01:46] Why Twitter and Discord are essential to the success of an NFT.
  • [02:23] Eric shares the revenue numbers associated with the project.
  • [03:35] Defining the mission for the artist you are working with.
  • [04:35] Promotion and collaboration; pushing hard enough early on.
  • [06:00] Consistent management, meetings, and solving issues. 
  • [06:34] Clear messaging from the get-go; why this pays dividends later on.
  • [07:04] Creating a no-brainer offer through your NFT project.
  • [07:24] Go to levelingup.com/epic to apply for our live event!

 

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Published 2022-04-05

Is Facebook Undervalued? #2056

6 min
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In episode #2056, we talk about whether Facebook is undervalued. The stock price of the company has dropped over the last six months, but they still own a significant proportion of companies that people use every day. Tune in to find out our opinions on why a Facebook stock is still undervalued and why to bet on Mark Zuckerberg.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Is Facebook Undervalued?
  • [00:28] A look at the stock prices for Facebook and Meta in the last year.
  • [00:41] The false instability of Facebook that people have been proposing.
  • [01:28] It's hard to bet against Mark Zuckerberg and his proven business record.
  • [01:58] The things that Facebook has going for it and the amazing talent they have recruited.
  • [02:50] We think Facebook is undervalued based on its staying power.
  • [03:36] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-04-04

How Marketing Is Shifting in 2022 #2055

7 min
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In episode #2055, we talk about how marketing is shifting in 2022! We believe that media and branding are the two biggest forces right now and that they will continue to spearhead how businesses market themselves. Tune in to hear about the trends that we are noticing, and how NFTs may evolve in the next few years.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Marketing Is Shifting in 2022.

[00:39] Brands are more powerful than ever. 

[01:12] Not so many new businesses are focusing on branding.

[01:30] The rise of media, and why big companies are investing in the sector.

[02:27] Why PR influencers are becoming more and more dominant.

[02:50] The herd mentality that governs any big trend.

[03:21] NFTs and the fear of missing out; what is driving this push the most?

[03:55] A few predictions about Apple and the world of texting in 2022. 

[04:19] That’s it!

[04:30] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-04-03

Why We Are Big On Saying 'No' These Days #2054

7 min
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In episode #2054, we talk about why we are so big on saying 'no' these days! After many trials and tribulations in the business world, we have learned that focus is the number one factor in the success of any venture, and you cannot focus if you are overstretched and distracted. Tune in to hear some great examples of how to say 'no' and what this can do for you and your next project! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why We Are Big On Saying 'No' These Days.
  • [00:26] You only have so much time every day, focus on what is important!
  • [00:45] The common denominator of focus as the mechanism for success.
  • [01:30] Playing and winning at the resource allocation game of business.
  • [02:19] The best ways to let people down easy when you say no.
  • [02:50] How some of the biggest names communicate a 'no'.
  • [03:40] Maintaining focus in the early days of a business is vital!
  • [04:22] Unfortunately, we can tell you all of this, but experience is the best teacher. 
  • [04:30] That’s it for today!
  • [04:36] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-04-02

The Algorithm-Driven Future Of Digital Marketing Is Coming Fast #2053

7 min
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In episode #2053, Neil and Eric talk about the algorithm-driven future of digital marketing, which is coming fast! For many marketers, their main focus tends to be geared towards producing engaging content, creating backlinks, and going viral. Because of this, they don’t always have up-to-date knowledge on different algorithms that will help them optimize their content on each platform. Tune in to learn some of the simple ways you can start to make massive strides in how you use the algorithms of different platforms!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Algorithm-Driven Future Of Digital Marketing Is Coming Fast.
  • [00:25] What marketers tend to focus on, and why they need to learn about how algorithms differ between platforms.
  • [01:02] A breakdown of how to optimize your content for the YouTube algorithm.
  • [02:36] If you’re going to spend time creating content, it’s worthwhile optimizing your marketing for algorithms and platforms you’re engaging with.
  • [02:55] Some of the online resources you can use to keep track of algorithm trends and updates.
  • [03:21] Why there’s no template for what type of content is successful.
  • [04:13] How YouTube’s algorithm favors videos that do well in the first 24 hours, and how to leverage that mechanic.
  • [04:44] That’s it for today! Don’t forget to rate, review and subscribe!
  • [04:55] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-04-01

5 SEO Tips You Should Start Following Today #2052

6 min
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In episode #2052, Neil and Eric discuss 5 SEO tips you should start following today. Learn how building your brand will benefit your SEO, and get an introduction to the tools that will help you elevate your user experience reliably and consistently. SEO is everywhere; learn how you can start incorporating it into all of your content, today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 5 SEO Tips You Should Start Following Today.
  • [00:25] Why building a brand will benefit your SEO.
  • [00:51] The benefits of leveraging Google’s products, including platforms like YouTube.
  • [01:28] How to use free tools to generate more backlinks.
  • [01:53] Some of the tools you can use to elevate user experience.
  • [02:25] Remember to incorporate SEO with whatever type of content you’re creating.
  • [03:48] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:53] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-31

Creating Steve Aoki's Netflix Documentary, A0k1verse NFTs, and more with Matt Colon #2051

35 min
View

In today’s episode, we continue our NFT compilation series where we take a nuanced look at NFTs, the implementation of Web3, and how it will affect business and marketing in the future. For today’s installment, we get together with Matt Colon, Global President of Music at YMU, to talk about his work with Steve Aoki, the documentary I’ll Sleep When I’m Dead, and the launch of A0k1verse NFTs. In our conversation, Matt gives an overview of how NFTs feature in the music industry, why it’s so much more complex than NFTs that are made to trade visual art, and how the concept of ownership has transformed in the digital era. Tuning in you’ll hear Matt break down how they built a tokenized membership community, their long-term vision for the project, and how NFTs are connecting audiences and musicians in a novel and unprecedented way. Matt describes the future ecosystem he envisions, how digital passports would work, and some of the artists who are already involved. He also delves into his thoughts on Web3, the importance of storytelling, and why he is preparing for a massive paradigm shift. To learn more about NFTs, Web3, and the music industry, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Creating Steve Aoki's Netflix Documentary, A0k1verse NFTs, and more with Matt Colon.
  • [00:20] Introducing today’s guest Matt Colon, Global President of Music at YMU.
  • [01:07] Matt’s background and some of the figures he’s worked with like Steve Aoki.
  • [02:17] An overview of how the world of NFTs relates to the music industry in general.
  • [04:53] What NFTs can accomplish for musicians.
  • [07:03] Matt’s perspective on the value of NFTs and the concept of ownership in the digital age.
  • [10:28] How Steve Aoki is tackling NFTs and mobilizing his fanbase.
  • [12:15] Steve’s broad reach and his incredible touring record. 
  • [12:48] A breakdown of the tokenized community they have built for Steve Aoki.
  • [14:30] A0k1verse and the long-term goals of their NFT project.
  • [18:25] The documentary I’ll Sleep When I’m Dead, which Matt produced, about Steve Aoki, and how it has affected Steve’s brand.
  • [20:04] How its Netflix release changed the documentary’s impact.
  • [21:19] Steve’s relationship with the director and how the documentary became a father-son story. 
  • [24:11] Matt shares his ten-year outlook on NFTs, Web3, and the accompanying paradigm shift.
  • [28:50] Matt shares his favorite book of the moment.
  • [29:11] Why you shouldn’t have to micromanage your employees.
  • [31:49] That’s it for today! Don’t forget to rate, review and subscribe!
  • [31:49] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-30

What We're Excited About for YouTube for 2022 #2050

6 min
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In episode #2050, Neil and Eric talk about what they’re excited about for YouTube for 2022. Most people are not aware of this, but of all the platforms out there, YouTube has paid out the most to creators. Tune in to learn about some of YouTube’s most exciting upcoming innovations and how Neil and Eric will continue to grow their channels going forward.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What We're Excited About for YouTube for 2022.
  • [00:25] Eric’s thoughts on the blog post by YouTube’s CPO called A Look at 2022: Community, Collaboration, and Commerce.
  • [00:48] Some of the ways that YouTube is continuing to innovate its online offerings.
  • [01:24] Why YouTube is becoming the main hub for any type of video content.
  • [03:32] How Neil and Eric will be continuing to grow their YouTube presence in the future.
  • [03:57] That’s it for today! Don’t forget to rate, review and subscribe!
  • [04:05] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-29

Is Google Search Dying? #2049

5 min
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In episode #2049, Neil and Eric debate whether Google search is dying. Other platforms like Reddit, Twitter, and Instagram have seen a steady rise in their numbers. How is the behemoth company Google doing in comparison?

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Is Google Search Dying?
  • [00:33] Why Google search is not dying.
  • [00:57] Some of the statistics around Google and its competitors.
  • [02:21] Why SEO is not dying, it’s just becoming a bit more difficult.
  • [02:36] That’s it for today! Don’t forget to rate, review and subscribe!
  • [02:43] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-28

Modern Marketing Tactics That Are Too Complex For Old People Like Neil & Eric. #2048

5 min
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In episode #2048, Neil and Eric talk about modern marketing tactics that are too complex for old people like them. Tuning in you’ll hear Neil explain why you should maximize what’s working for your marketing before chasing new trends. We also talk about some of the more modern channels for marketing and how to explore them. 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Modern Marketing Tactics That Are Too Complex For Old People Like Neil & Eric.
  • [00:45] Why you should maximize on what’s working before chasing new trends.
  • [01:10] Some of the more modern channels that are opening up like TikTok and the metaverse.
  • [02:10] Remember to leverage tried and trusted strategies before trying out new trends.
  • [02:38] That’s it for today! Don’t forget to rate, review and subscribe!
  • [02:45] Go to https://marketingschool.io/live to learn more!

 

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