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Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242
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Published 2022-03-27

7 Networking Strategies To Connect With World-class People #2047

7 min
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In episode #2047, Neil and Eric discuss 7 networking strategies to connect with world-class people. We all have different ways of connecting with people. Based on whether you're an introvert or an extrovert you'll have a certain preference for which type of social situations allow you to feel most comfortable in. Tune in to hear Neil and Eric’s tried and true methods for connecting with world-class people and building deeper relationships.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 7 Networking Strategies To Connect With World-class People.
  • [00:30] Why hosting dinners are a great way to connect with people.
  • [01:15] Connect with people online and build deeper relationships by addressing their online problems.
  • [01:32] Follow up after meeting someone and deepen that relationship.
  • [02:04] Provide thoughtful and well-crafted responses to high-profile tweets.
  • [02:23] How to use DMs on different platforms to connect with people.
  • [03:14] How to use interviews to connect with other people and expand your network.
  • [03:31] Use a CRM tool to remind you to connect with people. 
  • [04:48] That’s it for today! Don’t forget to rate, review and subscribe!
  • [04:52] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-26

What Neil Learned From Responding to 75,441 Comments #2046

6 min
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In episode #2046, Neil and Eric interrogate what Neil learned from responding to 75,441 comments. When you respond to thousands of comments you build a deeper relationship with your audience. Tuning in you’ll gain insight into what Neil has learned from responding to tens of thousands of comments and what his practical tips are for getting through them all!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What Neil Learned From Responding to 75,441 Comments.
  • [00:30] How responding to so many comments helped Neil build a deeper connection with his audience.
  • [01:08] Some of the in-depth responses that Neil has given to people who have left comments and the amount of work that goes into that.
  • [02:08] Neil’s practical tips on how to prioritize comments.
  • [02:39] How to use comments for finding topics for your content.
  • [03:40] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:45] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-25

Do Personality Tests Actually Help You Pick the Right Marketers #2045

7 min
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In episode #2045, Neil and Eric talk about whether personality tests actually help you pick the right marketers. Personality tests are great for a lot of things. They help you identify traits that team members might have in common while also better understanding one another’s strengths and weaknesses. Learn about the personality tests that Neil and Eric use and why personality tests aren't necessarily the best way to find good marketers.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Do Personality Tests Actually Help You Pick the Right Marketers.
  • [00:30] Some of the personality tests that are out there and which ones we use.
  • [01:32] Why personality tests are great for team cohesion.
  • [01:42] Why personality tests aren’t necessarily well equipped to determine whether someone will be a good marketer.
  • [04:44] That’s it for today! Don’t forget to rate, review and subscribe!
  • [04:48] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-24

Selling An NFT for $11.7M, Raising $71M from a16z for his Music NFT Startup, Royal, with Justin 3lau #2044

21 min
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For decades the music industry has been wildly imbalanced, with only a fraction of the 40-billion-dollar industry going towards musicians. Today’s guest is on a mission to disrupt the status quo and give fans the power to directly participate in the careers of their favorite artists. Many of our listeners will be familiar with Justin Blau, also known as 3lau, a famous DJ, electronic dance music producer, and the CEO and co-founder of Royal, a music investment platform that allows fans to easily invest in artists and earn royalties alongside them. As part of our NFT compilation series, we sat down with Justin to discuss his new company, the Web3 space, and why he is so excited about it. In our conversation, Justin breaks down his journey, from studying finance to dropping out to pursue his fast-growing DJ career, to founding Royal. He unpacks some of the lessons he’s learned, why he never expected to sell his NFT for 11.7 million dollars, and some of the challenges Royal is expected to face as it grows. He also talks about the siloed nature of the Web3 space, why he believes in Web2.5, and the importance of adjusting your perspective and staying in touch with the needs and wants of the mainstream. Be sure to tune in to this fascinating conversation on the possibilities of Web3, the music industry, and much more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Selling An NFT for $11.7M, Raising $71M from a16z for his Music NFT Startup, Royal, with Justin 3lau.
  • [00:20] Introducing today’s guest: CEO and Co-Founder of Royal, and well-known DJ, and electronic dance music (EDM) producer, Justin Blau, also known as 3lau.
  • [01:04] How Justin co-founded Royal and how it allows fans to invest in musicians they love.
  • [01:41] Justin’s unique journey from studying finance and being a DJ to co-founding Royal.
  • [03:53] How the music industry makes money, the disproportionately small amount that currently goes to artists, and how Royal disrupts that model.
  • [04:51] An overview of Justin’s past and upcoming NFT projects.
  • [06:21] Some of the biggest challenges that Royal will be facing as they grow.
  • [06:35] Why Justin refers to Royal as a Web2.5 platform. 
  • [07:46] How Justin balances being a musician and a startup co-founder.
  • [08:57] Justin’s insights into Web3 and how the insularity of the industry sometimes results in people losing perspective of what the mainstream world wants.
  • [10:31] How Justin put together an exceptional team for his startup.
  • [11:22] An overview of how Justin went about selling his NFT for 11.7 million dollars.
  • [13:01] How Royal is currently being marketed and why most of its growth has been organic.
  • [14:14] Resources to better understand Web3 and NFTs, and why Justin refers to them as limited digital assets.
  • [15:12] The time it took Justin to grow his reach at the start of his music career. 
  • [17:08] Justin answers our rapid-fire questions! Learn about his favorite business book, favorite business tool, and more.
  • [18:03] That’s it for today; Don’t forget to rate, review and subscribe!
  • [18:03] Go to https://marketingschool.io/live to learn more.

 

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Published 2022-03-23

Which Super Bowl Ads Won, According to YouTube. #2043

6 min
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In episode #2043, Neil and Eric break down which Super Bowl Ads won, according to YouTube. Adverts during the Superbowl can get pretty crazy. They also have big budgets and can afford appearances by A-list celebrities like Scarlett Johansen. Tune in to learn why creativity is always the X-factor in advertising and how you can gain affordable access to celebrities and integrate it into your marketing.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Which Super Bowl Ads Won, According to YouTube.
  • [01:15] Hear about the top three adverts that received the most views.
  • [02:04] Why original ideas do so much better as adverts than a boring rehash of the same type of thing.
  • [02:55] How celebrity appearances can boost views and conversions and how you can affordably integrate a celebrity into your marketing.
  • [03:45] Why creativity is the X factor for successful adverts.
  • [04:08] That’s it for today! Don’t forget to rate, review and subscribe!
  • [04:13 ] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-22

How TikTok Is Changing The Way We Shop. #2042

7 min
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In episode #2042, Neil and Eric talk about how TikTok is changing the way we shop. TikTok is an undeniably addictive app, it’s entertaining, uplifting, and has an incredible algorithm. Tune in to learn how TikTok is leveraging entertainment, storytelling, and emotion to change the way we shop.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How TikTok Is Changing The Way We Shop.
  • [00:30] Neil and Eric’s stories of the things they’ve bought through TikTok and why.
  • [02:11] How TikTok is changing the way people buy through storytelling and engagement.
  • [03:23] Some of TikTok's impressive stats and why you may want to add it to your arsenal.
  • [04:30] That’s it for today! Don’t forget to rate, review and subscribe!
  • [04:35] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-21

5 Tips To Future-Proof Your Content Marketing Career From AI #2041

6 min
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In episode #2041, Neil and Eric break down 5 tips to future-proof your content marketing career from AI. When it comes to your marketing career, AI may seem intimidating, but it doesn’t need to be the enemy. Tune in to learn how to leverage AI so you can spend more time being creative and promoting your content!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 5 Tips To Future-Proof Your Content Marketing Career From AI.
  • [00:27] How to use AI tools to speed up your content creation.
  • [01:05] Why AI is unlikely to replace human creativity.
  • [01:26] Find ways to remain inspired and feed your creativity.
  • [02:21] Focus on the visual aspects of your marketing.
  • [02:55] How to embrace AI tools and augment yourself.
  • [03:35] Focus on other aspects of the process rather than just creating content.
  • [04:15] That’s it for today! Don’t forget to rate, review and subscribe!
  • [04:21] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-20

6 Ways Digital Marketers Must Change #2040

8 min
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In episode #2040, Neil and Eric talk about 6 ways digital marketers must change. We’ve seen a lot of developments in digital marketing over the past ten years. In our conversation, we discuss how to adapt as a digital marketer in today’s media landscape, and how to continue to evolve your craft and your business. Tuning in you’ll learn about the importance of delegation, recruitment, why you should always be experimenting, and much more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 6 Ways Digital Marketers Must Change.
  • [00:30] Why digital marketers need to adapt and learn how to use AI.
  • [01:04] The importance of mastering the art of delegation and recruiting.
  • [01:59] How to experiment as a marketer and why it’s important.
  • [03:10] The concept of omnichannel and how to hit the best channels.
  • [03:55] Why you need to be discerning about the marketing information and advice that is currently out there.
  • [04:51] The importance of doing your own research.
  • [05:18] The blue ocean strategy and why it’s about thinking long term. 
  • [06:20] That’s it for today! Don’t forget to rate, review and subscribe!
  • [06:24] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-19

Why Video Content is Better Than Text Content, Even Though Google Prefers Text #2039

6 min
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In episode #2039, Neil and Eric talk about why video content is better than text content, even though Google prefers text. Learn how Google is indexing videos and podcasts, and how emotionally connecting with your audience through video increases your engagement. For all this, and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: why video content is better than text content, even though Google prefers text.
  • [00:30] How Google indexes podcasts and video content.
  • [00:48] The role that engagement plays in whether people seek out your content.
  • [01:24] Why it’s easier to emotionally connect with your audience through video content.
  • [03:51] That’s it for today! Don’t forget to rate, review and subscribe!
  • [04:03] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-18

How SEO Will NOT Change in the Future #2038

7 min
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In episode #2038, Neil and Eric describe how SEO will NOT change in the future. There are a lot of things about the internet that is set to change, but that doesn’t mean you should do away with your entire SEO strategy. Tune in to learn about the importance of keywords, user experience, and other core principles that won’t be changing any time soon!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How SEO Will NOT Change in the Future.
  • [00:25] Why an excellent headline will always be essential.
  • [01:23] Why platforms will continue to prioritize the most up-to-date content.
  • [01:47] Learn how engagement metrics and votes of confidence will remain important.
  • [02:34] Keywords and why they will always be a cornerstone of SEO.
  • [03:25] The role that user experience will continue to play in SEO.
  • [03:50] Why Google is optimized for user metrics.
  • [05:03] That’s it for today! Don’t forget to rate, review and subscribe!
  • [05:13] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-17

Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal #2037

42 min
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Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s undeniable that a lot of change is happening. This week on the show Eric gets together with Justin Kan (Cofounder of the mega streaming platform, Twitch, and Cofounder of the new gaming NFT marketplace, Fractal) to talk about his career in Silicon Valley, the most important lessons he’s learned, and how focusing on internal goals have transformed his life. Tune in as we chat with Justin about everything from gaming NFTs, to how he chooses to angel invest, to why he continues to love building startups, and so much more! 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal.
  • [00:21] Introducing today's guest, Justin Kan.
  • [01:15] Justin’s career in Silicon Valley and how he founded Fractal, a gaming NFT marketplace.
  • [02:11] Why Justin predicts that gaming NFTs will be even bigger than streaming gaming.
  • [05:01] An overview of Fractal and how it works.
  • [05:53] Justin’s thoughts on the Web3 revolution and why crypto is the most interesting place to be building.
  • [08:25] How Justin built and launched the Fractal brand.
  • [09:19] Why Justin continues to build start-ups: it’s creative and fun. 
  • [09:58] The long hours that a lot of employees in the crypto space are working and why it’s unsustainable.
  • [11:43] Justin’s dedication to living holistically and consciously and how that informs his decision-making.
  • [13:32] Some of the executive coaches that Justin has worked with over the years.
  • [15:41] Insights into Justin’s experiences at an Ayahuasca retreat and how it changed his life. 
  • [19:29] How to take action and break the everyday patterns of your life.
  • [20:23] The concept of Imposter Syndrome and Justin’s experiences with it for much of his life.
  • [21:56] The trappings of the hedonic treadmill and focusing on external goals.
  • [23:03] The level of internal work and dedication that has helped Justin achieve calm in his life. 
  • [24:19] Justin’s current goals behind his content output.
  • [27:12] How Justin is keeping track of the Web3 space and what he’s most interested in.
  • [28:03] The games that Justin is most excited about.
  • [29:19] The potential use cases for land in the metaverse. 
  • [30:32] Justin’s investments in NFTs and why it’s centered on learning rather than financial gain.
  • [32:58] Justin’s angel investing and what he’s interested in right now.
  • [34:22] An overview of Justin’s current investments in crypto and why he does it through investment funds.
  • [36:29] Some of the daily practices that help Justin get a good start to the day.
  • [37:40] Hear about Justin’s favorite current business tool.
  • [38:31] That’s it for today! Don’t forget to rate, review and subscribe!
  • [38:31] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-16

Snap is Sharing Ad Revenue, Here's What Will Happen Next #2036

7 min
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In episode #2036, we talk about how Snap is sharing ad revenue, and the future this heralds. While content creators and social media platforms feed off of each other, it is mostly the platforms that make the money from monetizing content. Snap is changing this, and we talk about how creators will stop gravitating to platforms that don’t fall in line. We also speak about how things will continue to become more democratized with the advent of Web3. Tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Snap is Sharing Ad Revenue, Here's What Will Happen Next.
  • [00:26] Why platforms and creators need each other. 
  • [01:00] The model Facebook uses to take most of the ad revenue.
  • [01:10] How Snap is starting to share revenue with content creators.
  • [02:18] Transitioning to a decentralized and democratic Web3 model.
  • [04:29] That’s it for today.
  • [04:30] Go to https://marketingschool.io/live to learn more!

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Published 2022-03-15

This Ad Format is Going to Become Really Popular in 2022 (Will You Use It?) #2035

5 min
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In episode #2035, we share an ad format that is going to become very popular in 2022. The format is using influencers to promote your product or service,  and we dish out a few different approaches to using this strategy. To hear how you can boost conversions using this simple method, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: This Ad Format is Going to Become Really Popular in 2022 (Will You Use It?)
  • [00:28] Using influencers to promote your product or service.
  • [00:51] Filming video ads with influencers promoting your product.
  • [01:38] Examples of influencers that have boosted conversions.
  • [02:36] Thoughts on the best way of collaborating with influencers.
  • [03:02] That’s it for today.
  • [03:03] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-14

Three Quick Things You Can Do Everyday to Get Traffic #2034

5 min
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In episode #2034, we give you three quick things you can do every day to get more traffic. While it might seem like a tough slog at first, building your traffic is not rocket science. By following strategies like the ones we share, you are guaranteed to see your traffic compound over time. So be sure to tune in and hear about consistently posting content, using push notifications, and building a social media ring today.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Three Quick Things You Can Do Everyday to Get Traffic.
  • [00:30] Start using push notifications to get people to subscribe.
  • [01:01] Being consistent even if you don’t have an audience.
  • [01:40] Doing collaborations once you have refined your voice and style.
  • [02:31] Building a social media ring.
  • [02:57] That’s it for today.
  • [02:58] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-13

Why GIFs Are the Future of Product Screenshots #2033

7 min
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In episode #2033, we talk about why GIFs are the future of product screenshots. In the early days of product screenshots, people were excited about the prospects of video for boosting conversions. GIFs one-up video in many respects though, because they can be delivered with more immediacy. However, when it comes to conversions, there is one thing that beats any form of product display, so be sure to tune in to hear what that is!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why GIFs Are the Future of Product Screenshots.
  • [00:28] The problem with newer formats for displaying products.
  • [01:06] Why GIFs are theoretically better than videos for displaying products.
  • [01:17] What Neil found out when he tested images versus GIFs.
  • [02:34] The time-to-value ratio for GIFs.
  • [03:05] How to create your own GIFs.
  • [03:30] Why the content is more important than the GIF or video.
  • [04:40] That’s it for today.
  • [03:25] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-12

How to Release a New Redesign Without Affecting Your Traffic #2032

5 min
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In episode #2032, Neil and Eric talk about how to release a new redesign without affecting your traffic. Keeping your traffic consistent during a redesign is simpler than you might think, but it’s important to always keep SEO in mind to ensure you don’t end up worse than when you started. Tune in to learn more about how to ensure a smooth transition, some of the technical details to watch out for, and what NOT to do!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Release a New Redesign Without Affecting Your Traffic.
  • [00:26] How to adjust your structure, and how you’re linking your pages together, so as not to affect traffic.
  • [00:54] Make sure your new page is loading at the same speed, or faster, than your previous installment.
  • [01:00] Be conscientious about which keywords you are using.
  • [01:16] Some technical details to bear in mind.
  • [01:38] What not to do during a redesign and what Neil and Eric have learned from working with clients.
  • [03:18] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:25] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-11

How SEO Will Change In The Future #2031

6 min
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In episode #2031, Neil and Eric talk about how SEO will change in the future. Learn how SEO will increasingly expand beyond Google, and how it is already featuring in places like Amazon and Airbnb. You’ll also hear more about Web3 and the importance of brand recognition in SEO.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How SEO Will Change In The Future.
  • [00:28] SEO is starting to happen everywhere, not just Google.
  • [01:51] What Duck Duck Go and Web3 can teach us about SEO.
  • [02:54] Why you should be thinking about how people can shop everywhere.
  • [03:38] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:46] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-10

The Terrifying Trend We Are Seeing In Digital Marketing #2030

7 min
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In episode #2030, Neil and Eric reveal the terrifying trend they are seeing in digital marketing and what to do about it. We’re entering a period where digital monopolies no longer have the same amount of sway and power to determine market success. Instead, brand recognition is becoming the most important indicator for marketing success. Tune in to find out how this is changing the digital marketing landscape and why this trend could have an alarming impact on your business!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Terrifying Trend We Are Seeing In Digital Marketing.
  • [00:30] The trend we’ve noticed: people are becoming less reliant on platforms and more reliant on brands.
  • [01:10] How brands help you become less reliant on platforms.
  • [02:27] How to build a good brand.
  • [02:54] Why, if you don’t build a brand, you won’t win.
  • [03:25] The four forms of leverage: code, capital, labor, and media.
  • [04:22] Digital marketing is becoming increasingly challenging and why that’s a good thing.
  • [05:04] That’s it for today! Don’t forget to rate, review and subscribe!
  • [05:13] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-09

Top 5 Quick CRO Wins #2029

5 min
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In episode #2029, Neil and Eric take a look at 5 quick CRO wins that you can implement easily and quickly. There are lots of quick and easy ways to increase your CRO, whether it’s adding PayPal as a checkout option or allowing multiple sign-in options. Tune in to learn what else you could be doing to increase your CRO!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Top 5 Quick CRO Wins.
  • [00:30] Why you need to add PayPal as a checkout option.
  • [00:43] Other payment methods and landing page tools to increase CRO.
  • [01:20] How to use a two-step checkout.
  • [01:36] Why exit and entrance pop-ups are beneficial for CRO.
  • [02:15] How using sign-ins with platforms like Google and LinkedIn can boost CRO.
  • [02:34] That’s it for today! Don’t forget to rate, review and subscribe!
  • [02:42] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-08

How to Build an Amazing Marketing Team #2028

6 min
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In episode #2028, Neil and Eric talk about how to build an amazing marketing team. Recruiting and hiring good workers can prove very challenging in the current market, but that doesn’t mean you are out of options when it comes to building an exceptional marketing team. Tune in to find out how you can find, recruit, and retain the best workers for your company!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Build an Amazing Marketing Team.
  • [00:35] Neil’s strategy for how to find and hire exceptional marketing talent.
  • [02:00] Some of the practical questions you can pose to your network.
  • [01:58] The kind of skills you should look for in potential marketing managers.
  • [02:44] Why you should hire someone who is a skilled recruiter.
  • [03:56] That’s it for today! Don’t forget to rate, review and subscribe!
  • [04:11] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-07

How to Drastically Improve Customer Retention #2027

8 min
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In episode #2027, Neil and Eric unpack their methods for how to drastically improve customer retention. If you’re struggling with customer retention then there are several things that could be causing it, from your positioning to your customer service. Tune in to find out how to identify what is causing more churn than you’d like and how to turn things around!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Drastically Improve Customer Retention.
  • [00:30] A summary of our definition for customer retention.
  • [01:11] The recommended metrics for customer retention in B2B and SaaS businesses.
  • [01:36] Seven Powers, the concept of switching costs, and how they help retention.
  • [02:27] How communicating with customers and finding out about their needs can improve retention.
  • [03:02] How to use LinkedIn to improve customer retention through your hires.
  • [03:20] Why you need to do continual customer development to ensure retention.
  • [04:18] Why product customer fit and positioning are essential for retention.
  • [06:16] That’s it for today! Don’t forget to rate, review and subscribe!
  • [06:26] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-06

The Talent Market is Tough Right Now. Here's How to Win Over the Best Employees #2026

15 min
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In episode #2026, Neil and Eric delve into the tough state of the talent market right now and how to win over the best employees. Hiring new employees at this point in time is especially challenging for a number of reasons, not least of which is the substantial jump in initial salary offerings, even to marketers who are entering the job market for the first time with little to no experience. Learn about the current trends, why it’s not sustainable, and what you can do to snag top talent within your budgetary constraints and compete with bigger companies!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Talent Market is Tough Right Now. Here's How to Win Over the Best Employees.
  • [00:25] An account of the experiences companies have been having with prospective employees accepting competing job offers.
  • [01:19] The role that recruiters play in job acquisition and retention.
  • [02:01] How Neil’s company has been affected by the tougher talent market.
  • [02:40] Why the current salaries that employees are being offered are not sustainable.
  • [02:51] How to improve your chances of a successful hire by having a leader join a call with a prospective employee.
  • [04:16] How to use an interview to find out what motivates a prospective employee.
  • [04:29] Asking prospective employees what they’d object to if they received a counter offer.
  • [05:03] What Neil does to get the best talent.
  • [06:32] The concept of boomerang employees and why they are surprisingly common.
  • [07:00] How to help employees achieve their goals outside of work.
  • [07:46] Eric and Neil’s differing opinions on the extent to which a company can be democratic.
  • [11:34] Tweet at us whether you think companies are democracies or benevolent dictatorships!
  • [11:40] That’s it for today! Don’t forget to rate, review and subscribe!
  • [11:43] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-05

TikTok Contest (ENDS 3/31/22): We're Giving Away $10k to the Best! #2025

6 min
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In episode #2025, Neil and Eric give an update on their TikTok Growth Experiment, where they’re giving away $10,000 to the best video! Tune in today to find out what inspired this experiment, how to enter it, and why they’re excited about TikTok as a platform.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: TikTok Growth Experiment Update: We're Giving Away $10k To The Best!
  • [00:43] How Sam Parr inspired our TikTok growth experiment.
  • [01:33] An overview of our TikTok experiment and how you can take part in it.
  • [02:51] How to find our videos at Marketing School Clips on YouTube and use #marketingschool to tag us on TikTok.
  • [03:11] A rundown of Neil’s high numbers on TikTok.
  • [03:34] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:36] Go to https://marketingschool.io/live to learn more!

 

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  • Marketing School Clips on YouTube

 

 

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Published 2022-03-04

Strategy Vs. Tactics - What's More Valuable Long Term? #2024

5 min
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In episode #2024, Neil and Eric talk about tactics versus strategies, and which is more valuable long term. Tuning in you’ll hear a breakdown of the distinctions between tactics and strategies and how they work synergistically to ensure the success of your company. Listen in to find out how to incorporate tactics and strategies into your career timeline and get the best out of your business!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Strategy Vs. Tactics - What's More Valuable Long Term?.
  • [00:25] Eric’s definition of tactics and strategies and how they are distinct from one another.
  • [01:18] Neil’s perspective on strategies and tactics and why both are important.
  • [02:17] A framework for how to incorporate tactics and strategies into your career timeline.
  • [03:20] That’s it for today! 
  • [03:23] Don’t forget to rate, review and subscribe!
  • [03:28] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-03

How Dr. Ali Abdaal Quit His Job, Grew His YouTube to 2.6M Subs & Is Now Doing $4M+ a Year #2023

33 min
View

In episode #2023, Eric talks with Dr. Ali Abdaal about how he quit his job, grew his YouTube to 2.6m subs, and is now doing $4m+ a year. When the COVID-19 pandemic hit, Ali had been a practicing doctor for only two years. For Ali, it seemed logical to use YouTube to reach a broader audience and introduce them to the educational content he was already producing for aspiring doctors and YouTubers. Since then, Ali’s side business has grown substantially. In our conversation we talk about Ali’s experiences growing up in a family that expected him to be a doctor, how reading The four-hour workweek changed his life, and why teaching is his truest passion. Today’s episode is jam-packed with insightful anecdotes and advice on how to excel at life and business, so make sure you tune in to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: how Dr. Ali Abdaal quit his job, grew his YouTube to 2.6m subs and is now doing $4m+ a year.
  • [01:20] Get to know today’s guest, Dr. Ali Abdaal, and how he went from being a doctor to a creator.
  • [03:15] What Ali's YouTube channel focused on when he first started it. 
  • [05:51] How Ali’s side hustle earns him $3 million a year and why YouTube forms the foundation for it.
  • [06:58] Ali’s plans for the future and why teaching is his true passion.
  • [09:05] Why Ali has an aversion to traditional goal setting, and how he prefers to structure his aspirations.
  • [11:08] Why Ali’s current top priority is writing a book that he is proud of. 
  • [12:07] How Ali’s business has grown and it’s main sources of revenue.
  • [13:48] Some of the core lessons Ali has learned in his transition from creator to entrepreneur.
  • [17:31] The book that Ali is currently working on and why it’s important to him.
  • [20:30] The two podcasts that Ali is a part of and why he enjoys it. 
  • [22:08] Some of the ways to grow your podcast audience.
  • [24:15] How Ali learns and retains information based on the medium he’s using.
  • [27:26] Ali’s favorite book of 2020.
  • [28:38] Ali’s most important business tool. 
  • [30:12] That’s it for today, don’t forget to rate, review, and subscribe!
  • [30:12] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-02

How Facebook is (Becoming) The New Yellow Pages #2022

6 min
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In episode #2022, Neil and Eric talk about how Facebook is (becoming) the new Yellow Pages. In many circles Facebook does not have the traction it used to, people are migrating to different platforms for their social media, and as a result, marketers have followed them there. Today on the show we discuss how Facebook is fast becoming less relevant and what that means for marketing, so make sure you tune in to hear it all! 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Facebook is (Becoming) The New Yellow Pages.
  • [00:35] A breakdown of the Yellow Pages and how it relates to Facebook.
  • [01:25] Why Neil and Eric seldomly log into Facebook nowadays and the low levels of engagement.
  • [02:39] The ways that marketing has become more difficult and why that’s good news for creative marketers.
  • [03:21] That’s it for today! 
  • [03:23] Don’t forget to rate, review and subscribe!
  • [03:38] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-03-01

Why Celebrities Like Paris Hilton and Jimmy Fallon Bought Bored Ape NFTs #2021

5 min
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In episode #2021, Neil and Eric talk about why celebrities like Paris Hilton and Jimmy Fallon bought Bored Ape NFTs. Crypto and NFTs are becoming increasingly mainstream, which is especially evident when you see the type of celebrities getting involved. We discuss how status, brand loyalty, and the opportunity to monetize are driving these decisions for celebrities.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Celebrities Like Paris Hilton and Jimmy Fallon Bought Bored Ape NFTs.
  • [00:28] The context of Bought Ape Yacht Club NFTs, the celebrities that have bought them, and some of the prices they’ve paid.
  • [00:55] The role that status plays in these NFT purchases.
  • [01:21] How celebrities can monetize their NFTs.
  • [01:51] What endorsements from celebrities tell you about an NFT product.
  • [02:36] That’s it for today! 
  • [02:38] Don’t forget to rate, review and subscribe!
  • [02:42] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-02-28

Notable 2022 Super Bowl Advertisers & What We Think #2020

6 min
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In episode #2020, Neil and Eric talk about notable 2022 Super Bowl advertisers & what they think of them. This year you can expect to see some familiar faces from the Web3 space advertising at the Super Bowl, including Meta and Crypto.com. Tune in to hear our predictions for the strategies advertisers will take, what their messaging will be, and the role that influencers will play.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Notable 2022 Super Bowl Advertisers & What We Think.
  • [00:41] Our thoughts on Meta, FTX, and Crypto.com as advertisers.
  • [01:13] Neil’s predictions for the type of messaging advertisers will be pushing.
  • [01:55] The role that influencers are expected to play at the Super Bowl.
  • [03:50] Why we expect to see more advertisers for crypto and Web3 at the Super Bowl in the future.
  • [04:02] That’s it for today! 
  • [04:02] Don’t forget to rate, review and subscribe!
  • [04:09] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-02-27

The Talent Market is Strong. How to Get The Best Marketers This Year #2019

7 min
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In episode #2019, Neil and Eric talk about the strength of the talent market and how to get the best marketers in 2022. Whether you’ve experienced higher turnover rates, or you’re struggling to hire workers fast enough, it can be tough securing the talent you want to have on your team. Tune in to hear about key ways you can get the talent you want without breaking the bank!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Talent Market is Strong. How to Get The Best Marketers This Year.
  • [00:30] The great resignation and how it’s been informed by the pandemic.
  • [00:51] How the great resignation has affected our turnover rates and regrettable loss.
  • [01:23] The current response rate and the immense amount of talent Eric has seen this year.
  • [01:46] The struggle Neil has had recruiting people quickly enough.
  • [02:25] How helping prospective employees achieve their personal goals can help you recruit the best talent.
  • [04:55] That’s it for today! Don’t forget to rate, review, and subscribe!
  • [05:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

 

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Published 2022-02-26

What Should Businesses Do as Labor Prices Increase #2018

6 min
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In episode #2018, Neil and Eric talk about what businesses should do as labor prices increase. While it’s vitally important that workers be paid what they're worth, some of the current trends in salaries are decidedly counterintuitive. Tune in to hear about some of the outrageous starting salaries in tech and marketing right now, and how you should be approaching this trend.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What Should Businesses Do as Labor Prices Increase.
  • [00:32] How Neil would approach the spike in labor costs in certain sectors.
  • [00:58] Some of the implications of overpaying for talent and what to do instead.
  • [02:41] How to institute a signing bonus to compensate for a salary bump.
  • [03:31] Why you should be patient and detach yourself from what other companies are doing.
  • [04:09] That’s it for today!
  • [04:14] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-02-25

How to Win in a Down Market #2017

5 min
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In episode #2017, Neil and Eric talk about how to win in a down market. It can be scary being an entrepreneur during a down market, but as a leader, it is crucial that you remain calm. Tune in for key investor tips on how to survive and thrive in a down market!  

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Win in a Down Market.
  • [00:25] Our definition of a down market.
  • [01:11] How things typically become more affordable in a down market and how to respond.
  • [02:09] Why not panicking is key to persevering and thriving through a down market.
  • [02:36] Warren Buffet's advice: when people are fearful, be greedy, and when people are greedy, be fearful.
  • [03:14] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:18] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

 

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Published 2022-02-24

How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media) #2016

35 min
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In episode #2016, Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from producing an exceptional daily newsletter for business leaders, to so much more. Tuning in you’ll hear from Alex about how they built Morning Brew from the ground up, their continually evolving marketing strategies, and what it was like selling a controlling stake of the company to Business Insider. We talk about the role of paid acquisitions and growth marketing, and Alex recounts how one of their most successful creative ads led to them transitioning from Facebook adverts to using influencers on TikTok and YouTube. Alex also shares the details of how he started the Founders Journal Podcast and gives listeners a sneak peek into his upcoming podcast called Imposters, where he interviews esteemed athletes, artists, and business leaders about the biggest challenges they’ve faced in their lives and careers. Make sure you tune in for this thought-provoking and exciting conversation to learn more about what it takes to build a successful media company!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media).
  • [01:02] Get to know today’s guest, Alex Lieberman, and how he created Morning Brew. 
  • [02:32] Some of the reasons why Morning Brew grew as quickly as it did.
  • [03:36] The role of paid acquisitions, growth marketing, and good relationships.
  • [04:13] How one of their most successful ads led them to transition from Facebook to using influencers for platforms like TikTok and YouTube.
  • [06:09] How Alex determined his role at Morning Brew and what he is working on right now. 
  • [10:46] Alex’s thoughts on the next phase of his career and founding new companies.
  • [13:53] The story of how Alex started The Founder’s Journal Podcast.
  • [16:22] The challenge Alex faced when he was selling Morning Brew while also doing his podcast.
  • [18:28] How often Alex records his podcasts and the topics that resonate most with his audience. 
  • [22:07] Future media trends that Alex is excited about.
  • [23:13] The creator economy and how Morning Brew supports creators who don’t necessarily want to be entrepreneurs.
  • [26:09] How the scope of Morning Brew as a media empire has increased.
  • [28:16] Alex shares his profound book recommendation.
  • [29:17] Why the screen time app on Alex’s phone is currently his favorite business tool. 
  • [30:29] Some of the ways that Alex takes care of his mental health.
  • [31:15] Alex’s upcoming podcast, Imposters, and how it explores the biggest personal challenges that his guests have had to overcome.
  • [32:10] That’s it for today!
  • [32:10] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-02-23

Awesome Marketing Tools for 2022 & Beyond #2015

6 min
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In episode #2015, Neil and Eric talk about awesome marketing tools for 2022 & beyond. From apps that help you automate personalization on your site, to tools that enable you to take your user experience to the next level, there’s something here for everyone. Tune in to hear their top pick of tools for 2022!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Awesome Marketing Tools for 2022 & Beyond.
  • [00:30] How Mutiny can help you automate personalization on your site.
  • [00:57] Use the AI tool Jarvis to automatically generate content for you.
  • [01:19] Discover the many uses of Tweet Hunter for elevating your tweets.
  • [02:01] The Full Story app and how it can help you gain a more nuanced understanding of your user experience.
  • [02:32] Learn how the Shield App can take your LinkedIn Analytics game to the next level.
  • [02:56] The Flow app is an excellent tool for elevating your user flow, and it’s pretty affordable if you don’t have too many active users.
  • [03:18] Our final recommendation is Metadata, a first for b2b businesses that want to generate revenue, not just leads. 
  • [03:51] That’s it for today! Don’t forget to rate, review, and subscribe!
  • [04:04] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-02-22

How to Create Thought Leadership Content #2014

7 min
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In episode #2014, Neil and Eric talk about how to create exemplary thought leadership content. We think of thought leaders as experts who are masters in their field and create incredible online content that others in their industry trust and aspire to emulate. Tune in to learn how you can create exceptional content and set yourself on course to becoming a trusted thought leader!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Create Thought Leadership Content.
  • [00:27] Neil’s definition of Thought Leadership Content.
  • [00:47] The most common ways that people use content to become thought leaders.
  • [01:18] How to use stats and data to elevate your content.
  • [01:42] How to reach out to people with more followers than you to collaborate.
  • [03:25] The importance of patience and consistency in becoming a thought leader.
  • [04:48] How you can zig when other people are zagging in a new industry.
  • [05:24] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:44] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-02-21

Our TikTok Growth Experiment - Want To Win $5,000? #2013

5 min
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In episode #2013, Neil and Eric talk about their TikTok growth experiment and how followers stand a chance to win $5,000! The Marketing School team have been doing a lot of research around growth on TikTok and have decided to implement one of the most effective pieces of advice they’ve come across. Tune in to learn about the contest we’ll be running and how to participate!

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Our TikTok Growth Experiment - Want To Win $5,000?.
  • [00:18] How Marketing School is emulating an experiment that Sam Parr ran on TikTok.
  • [00:47] A breakdown of how our competition will work.
  • [01:26] Why Neil is so excited about this experiment.
  • [01:38] The importance of experimenting in order to do well in marketing.
  • [02:13] Why this competition is a great opportunity for exposure for participants who do well.
  • [03:16] That’s it for today!
  • [03:24] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-02-20

How We're Planning To Grow Our Podcast in 2022 #2012

7 min
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In episode #2012, Neil and Eric talk about how they’re planning to grow their podcast in 2022. There are a whole host of methods they’ll be trying out this year, from making the podcast more entertaining to interviewing new guests and doing deep dives on trending topics, to doing contests and free giveaways. Tune in to hear how you can take part in their survey and share your feedback and recommendations for future episodes of marketing school!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How We're Planning To Grow Our Podcast in 2022.
  • [01:09] Our plans to make the podcast more entertaining and the survey we’ll be launching soon.
  • [01:53] The contests and free giveaways we’d like to start running.
  • [02:50] Our potential plans to advertise and be guests on other podcasts.
  • [04:03] How we can use our blog posts to link to our podcast.
  • [04:41] How we’re planning to update our content into longer, more substantive formats.
  • [05:00] Go to https://www.marketingschool.io/improve to share your feedback and recommendations for the podcast.
  • [05:18] That’s it for today!
  • [05:24] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-02-19

Tried and True Ways to Drive More Leads #2011

7 min
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In episode #2011, you’ll hear a collection of tried and true methods for driving more leads. While SEO and paid advertising definitely work, they can end up costing an arm and a leg. This is where other methods, like joint partnerships and CRO, come in. Tune in today to hear lead generation strategies that deliver results while also being cheap and actionable.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Tried and True Ways to Drive More Leads.
  • [00:28] Other ways of driving leads other than paid ads and SEO.
  • [00:52] Doing joint partnerships with people in your space who are not direct competitors.
  • [02:17] Spotting no-brainer opportunities to partner up.
  • [03:19] Doing free and non-scalable work at the beginning at least.
  • [04:08] Drilling down on CRO if your business already gets traffic.
  • [04:47] That’s it for today, be sure to rate, review, and subscribe!
  • [04:48] Go to https://marketingschool.io/ to learn more.

 

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Published 2022-02-18

The Markets Are Crashing. What To Do About It #2010

6 min
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In episode #2010, we talk about how you should respond to the fact that the markets are crashing. At the end of the day, markets pull back after crashing. If you can keep this in mind then you can use recessions as a chance to take advantage while others are fearful. Tune in to hear how you can steer your business through the recession and come out even stronger on the back end.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Markets Are Crashing. What To Do About It.
  • [01:22] The value of thinking long-term in a crashing market.
  • [02:08] Being greedy while others are fearful.
  • [03:37] Perceiving the current environment as a sale.
  • [03:50] That’s it for today, be sure to rate, review, and subscribe!

 

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Published 2022-02-17

2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, and Angel Investing with Sam Parr. #2009

57 min
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In episode #2009, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing. Listeners may know Sam from his podcast, My First Million, or as the founder of The Hustle, one of America's fastest-growing media companies, which was recently sold to HubSpot. Tuning in you’ll hear Sam discuss the art of making podcasts, why he’s loved working with HubSpot, and how the concept of The Commander’s Intent has influenced his podcast. He breaks down the top three things that have helped him grow his monthly podcast downloads, like advertising on other podcasts, or being a guest on another show. We also discuss marketing and we unpack how Sam cracked the Twitter code, why he decided it wasn’t worth the effort, and how he uses the platform today. He also shares his approach to his personal finances, the book that had the biggest impact on him, and what he’s learned from angel investing. To learn more about Sam’s incredible career, along with plenty of podcasting and marketing advice, make sure you tune in today! TIME-STAMPED SHOW NOTES:
  • [00:20] Today’s topic: 2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, Angel Investing with Sam Parr.
  • [00:20] Introducing today’s guest Sam Parr, Founder of The Hustle. 
  • [01:20] Sam shares his outlook on his personal finances.
  • [04:09] What Sam is best known for and what he’s working on right now.
  • [05:31] Why Sam is choosing to focus on his podcast and some of the things he’s done to grow it.
  • [09:03] The most effective strategies for increasing your monthly downloads. 
  • [10:14] Why you need to allow room for spontaneity in your podcasts.
  • [10:36] The term Billy of the Week and its surprising popularity on Sam’s podcast.
  • [11:37] The Agora newsletter and why it’s such a fascinating topic.
  • [16:14] Sam’s thoughts on Grammarly and the exceptional founder of Toucan. 
  • [17:47] The concept of the commander’s intent and how it shapes the way Sam prepares for podcast episodes.
  • [19:46] How the output of their podcast has shifted.
  • [22:23] How Sam was able to sell The Hustle to HubSpot.
  • [24:55] Sam’s advice on how to work on your podcasting as a craft. 
  • [25:58] What chargeable analytics can teach you about your retention.
  • [29:28] The benefit of being part of HubSpot and how it allows Sam to focus purely on the content.
  • [29:55] Some of the swaps they’ve done with other shows and their positive outcomes.
  • [31:35] The one hack that has had the biggest impact on their downloads. 
  • [33:31] How Sam grew his following on Twitter and why he stopped.
  • [35:08] Why Sam has loved working with HubSpot.
  • [40:46] Sam’s work as an angel investor and what he’s currently interested in.
  • [44:10] Sam’s interest in real estate and how he is investing in it. 
  • [49:22] Sam’s book recommendation: Mastery by Robert Greene.
  • [50:47] Why investing in a high-quality podcasting setup has been so beneficial.
  • [52:44] Why Sam never takes his phone into his bedroom.
  • [53:50] That’s it for today!
  • [53:53] Go to https://marketingschool.io/live to learn more!
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Published 2022-02-16

Top 3 SEO Regrets We Have #2008

5 min
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In episode #2008, Neil and Eric talk about their top 3 SEO regrets. You’ll hear about the importance of building a brand, why regular content upgrades are essential, and the best way to stimulate organic traffic for your site. Tune in for all this and more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Top 3 SEO Regrets We Have.
  • [00:25] How not building a brand negatively impacted our SEO.
  • [00:55] Why we regret not doing enough content upgrades.
  • [01:19] Why releasing free tools is one of the most effective methods for generating organic traffic to your website. 
  • [01:47] That’s it for today, be sure to rate, review, and subscribe!
  • [01:55] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-02-15

Not Doing This Will Slow Your SEO #2007

5 min
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In episode #2007, Neil and Eric discuss how not building a brand can slow down your SEO. Find out how building a brand benefits your SEO, how Google’s algorithm separates well-known brands from lesser-known entities, and more! Tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Not Doing This Will Slow Your SEO.
  • [00:25] How not building a brand slows down your SEO.
  • [01:17] The rule of seven and how it applies to brand recognition.
  • [01:47] How incentives inform outcomes when it comes to building a reputable brand.
  • [02:51] That’s it for today, be sure to rate, review, and subscribe!
  • [02:58] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-02-14

Reaction to Semrush Buying Backlinko #2006

6 min
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In episode #2006, we give you our reaction to Semrush buying Backlinko. Semrush, which is essentially a search marketing tool, does not have the blog audience that Backlinko Founder Brian Dean has. Tune in to hear why it makes more sense for Semrush to buy what Brian has built rather than building it themselves.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Reaction to Semrush Buying Backlinko.
  • [00:28] Who Semrush is and why Backlinko appeals to them.
  • [00:55] Why build it yourself when you can buy it? 
  • [01:37] Examples of companies that kept growing after being acquired.
  • [03:26] Why these acquisitions are more like partnerships.
  • [04:14] That’s it for today!
  • [04:21] Don’t forget to rate, review, and subscribe to this podcast.

 

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Published 2022-02-13

Reaction to Twitter NFT Verification #2005

6 min
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In episode #2005, we talk about the recent feature Twitter added which allows users to add a verified NFT as their profile picture. Tuning in, you’ll hear about the layer of authenticity this adds to the Twitter infrastructure, what it means for targeted collaborations, and more. Join us today and hear another reason why Web3 is here to stay!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Reaction to Twitter NFT Verification.
  • [00:36] How Twitter has enabled NFT verification.
  • [00:54] Neil’s feelings about the authenticity aspect of this development.
  • [01:30] What the other social media platforms intended to use NFTs for.
  • [02:28] Searching for legitimate people you want to work with.
  • [03:11] Why the endorsement from the big players mean Web3 is here to stay.
  • [03:48] That’s it for today!
  • [03:49] Don’t forget to rate, review, and subscribe to this podcast.

 

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Published 2022-02-12

7 Stupid YouTube Marketing Mistakes We Made #2004

7 min
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In episode #2004, we give you our seven biggest YouTube marketing mistakes and tell you how to do things differently. Whether it’s jumping topics, posting infrequently, creating overly short videos, or relying on advertising rather than organic strategies, we have made all the mistakes when it comes to marketing our YouTube channels. Luckily, we have learned from them, and you can too by tuning in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 7 Stupid YouTube Marketing Mistakes We Made.
  • [01:14] Why you shouldn’t create short videos.
  • [01:32] Avoiding topic jumping and posting infrequently.
  • [02:33] Making sure not to discourage comments.
  • [02:48] Remembering to add your offers as icons and pinned comments.
  • [03:24] Organic strategies work better than running ads.
  • [03:56] Testing different approaches by changing titles and thumbnails.
  • [04:49] The value of explicitly telling people to subscribe.
  • [05:09] That’s it for today!
  • [05:10] Don’t forget to rate, review, and subscribe to this podcast.

 

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Published 2022-02-11

Podcast Growth Secrets for 2022 #2003

8 min
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In episode #2003, we share our top podcast growth secrets for 2022. We talk about how the My First Million podcast grew to two million downloads per month using a TikTok competition and more. Our tips also include the strategies we have used to grow this podcast, so tune in to hear about trading interviews for promotion, creating content on popular themes, and other great hacks!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Podcast Growth Secrets for 2022.
  • [01:08] How the My First Million Podcast grew to two million downloads per month.
  • [01:42] The TikTok-based competition My First Million did and how successful it was.
  • [02:17] What we do to grow the Marketing School Podcast.
  • [02:35] Finding the most popular titles and making more content like that.
  • [03:12] How the My First Million hosts use a Google document to riff off.
  • [04:16] Running ads on different podcasts.
  • [04:59] Appearing on other podcasts.
  • [05:12] Asking guests to promote an episode in exchange for an interview.
  • [06:05] That’s it for today!
  • [06:06] Don’t forget to rate, review, and subscribe to this podcast.

 

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Published 2022-02-10

How Axie Infinity Plans To Reach 4 Billion Gamers (With Co-founder Jeff Zirlin) #2002

33 min
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In episode #2002, Eric talks with Jeff Zirlin, Co-Founder of Sky Mavis and the Axie Infinity game, about their plans to reach 4 billion gamers. Tuning in you’ll hear a breakdown of the game mechanics of Axie Infinity, why it’s built for Web 3, and how it uses NFTs as its core component. Jeff gets into the details of his role as Growth Lead at Sky Mavis, how Web 3 is changing the world of marketing, and the crucial role that community plays in their rapid growth rate. We also hear from Jeff about the concept of play-to-earn (P2E) and the many incentives that motivate players to become involved in the Axie Infinity community. Today’s episode is filled with key insights about Web 3 and how it is changing the current marketing landscape. Tune in to hear expert Jeff Zirlin share his expertise, recommendations, and much more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Axie Infinity plans to reach 4 billion gamers (with Co-founder Jeff Zirlin).
  • [01:06] How Jeff has raised over $161 million in funding and has over 2.6 million daily active users. 
  • [02:03] How Axie Infinity is currently valued.
  • [03:41] Jeff's upbringing and how he became interested in gaming and Web3.
  • [04:18] An explanation of Axie Infinity’s game mechanics and design. 
  • [05:01] The various outcomes that players can choose to focus on when they play Axie.
  • [06:05] Some of the future game modes they are currently working on.
  • [07:17] Hear about Jeff’s audacious goal of reaching 4 billion users.
  • [08:06] The concept of play-to-earn (P2E) and how that relates to Axie Infinity. 
  • [10:33] How Jeff approaches his role as Growth Lead at Sky Mavis and how his team is structured.
  • [11:40] Why community has played an integral role in the success of Axie Infinity.
  • [13:59] The role that good content marketing has played in Axie Infinity’s growth.
  • [17:31] Jeff gives a breakdown of their marketing team and what each role entails. 
  • [19:14] Some of the ways they are incentivizing users to be active members of the community.
  • [20:32] How Jeff keeps up with the rapidly changing Web 3 space.
  • [21:54] Jeff shares what he is currently most excited about.
  • [23:51] Hear about Jeff’s book recommendation and what he learned from it. 
  • [26:43] Jeff explains why Discord is his favorite business tool.
  • [28:03] How Jeff grew his Twitter audience to over 400, 000 followers.
  • [29:48] That’s it for today!
  • [29:52] To learn more go to https://marketingschool.io/live!

 

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Published 2022-02-09

One Hack That'll Get You Your First 100,000 YouTube Subscribers #2001

7 min
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In episode #2001, Neil and Eric talk about one hack that'll get you your first 100,000 YouTube subscribers. YouTube’s algorithm is distinct from many other platforms in a few ways, and it can take a while for you to figure out what’s working and hit your stride. Tune in to learn how Neil transformed his subscription rate and what he learned from it!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: One Hack That'll Get You Your First 100,000 YouTube Subscribers 1990.
  • [00:25] Some of the strategies Neil tried to gain subscribers when he first started his channel.
  • [01:08] The one thing that Neil did to take his subscribers to 100,000.
  • [01:35] How creating a video a day will help you figure out what your audience likes.
  • [04:40] That’s it for today!
  • [04:45] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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Published 2022-02-08

8 Lessons Learned From 2,000 Episodes of Podcasting #2000

9 min
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In episode #2000, Neil and Eric talk about what they’ve learned from 2,000 episodes of podcasting. Tune in to hear the story of how they started this podcast and learn more about the methods that have worked for them over the years, and what hasn’t. You won’t want to miss this special episode on their long journey from episode #1 to #2000!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 8 Lessons Learned From 2,000 Episodes of Podcasting.
  • [00:35] The story of how we started this podcast.
  • [01:00] Why podcasting won’t derive as much revenue as you expect.
  • [01:20] How using an omnichannel method and effective branding helps your podcast.
  • [01:35] How the sales cycle is shortened due to the level of trust you build with a podcast host.
  • [02:13] Podcasting’s ability to help you access an entirely new audience.
  • [02:50] Why podcasting is still a blue ocean, but it’s also challenging.
  • [03:38] How offline events can energize your audience and community. 
  • [04:10] Use a tool like Chartable to track your demographics.
  • [05:16] The importance of building an audience through social media when you first launch your podcast. 
  • [05:38] How repurposing and native repurposing have helped us grow our podcast.
  • [06:40] That’s it for today! Please tag us in your post celebrating our 200th episode!
  • [06:58] Don’t forget to rate, review, and subscribe!
  • [07:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

 

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Published 2022-02-07

How to Build An Indestructible SEO Strategy #1999

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In episode #1999, Neil and Eric talk about how to build an indestructible SEO strategy. Your SEO numbers are never going to consistently remain where you want them to be, that’s just the nature of the game, but that doesn’t mean you can’t stand out with a robust SEO strategy. Tune in to learn more about how building a brand is integral to creating your indestructible SEO strategy!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Build An Indestructible SEO Strategy.
  • [00:25] Neil’s many years of experience in SEO and some of the clients he’s worked for like Adobe and Airbnb.
  • [00:43] Why companies with brand recognition endure upheavals in the SEO landscape, like Google algorithm updates, the best.
  • [01:08] How to build excellent brand recognition.
  • [02:55] How acquisitions can help you build your brand more quickly.
  • [04:05] That’s it for today!
  • [04:07] Don’t forget to rate, review, and subscribe!
  • [04:12] Go to https://marketingschool.io/live to learn more!

 

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  • Did you enjoy this episode? If so, please leave a short review.

 

 

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Published 2022-02-06

How to Develop A Community-Based Marketing Strategy #1998

6 min
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In episode #1998, Neil and Eric talk about how to develop a community-based marketing strategy. There are plenty of strategies to marketing, like paid advertising or optimizing your SEO, but a community-based marketing strategy offers you the extra reward of building a supportive community. Tune in to find out about some of the ways we’ve built community and why adding value is essential!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Develop a Community Based Marketing Strategy.
  • [00:25] The definition of a community-based marketing strategy.
  • [01:01] Why building community doesn’t work unless you add value.
  • [02:06] Examples of what we’ve done from a community-building standpoint.
  • [04:18] That’s it for today!
  • [04:20] Don’t forget to check out our Leveling Up NFT on Twitter at https://twitter.com/levelingupNFT.
  • [03:24] Go to https://marketingschool.io/live to learn more and check out our Growth Accelerator!

 

Links Mentioned in Today’s Episode:

 

 

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  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

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