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Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242
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Published 2022-02-05

Marketing Is Getting Harder. Here's What to Do About It #1997

7 min
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In episode #1997, Neil and Eric talk about how marketing is getting harder, and what to do about it. With paid ads becoming increasingly expensive and the saturation of the digital marketplace, it’s become more difficult than ever to stand out amongst the noise. Tune in to learn about the steps you can take to succeed in a crowded market!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Marketing Is Getting Harder. Here's What to Do About It.
  • [00:27] Some of the ways that marketing is becoming more difficult.
  • [01:10] Why you need to be willing to experiment.
  • [02:16] How experimenting led to success for the venture capital firm Andreessen Horowitz.
  • [02:42] How HubSpot acquired The Hustle, a media startup, and leveraged it as part of their marketing strategy.
  • [03:42] Why we look for acquisitions that can solve particular problems and benefit us in the long run.
  • [05:18] That’s it for today!
  • [03:24] Go to https://marketingschool.io/live to rate, review, and subscribe!

 

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Published 2022-02-04

How Web3 Will Affect The Future of Marketing #1996

6 min
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In episode #1996, Neil and Eric talk about how Web3 will affect the future of marketing. In previous iterations of the internet, we saw different companies prosper and grow. We are currently still in the early days of Web3, and already we’re seeing changes that will have an impact on the future of marketing. To learn more about Web3 and the future of marketing, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Web3 Will Affect The Future of Marketing.
  • [00:30] A quick recap of Web One, Web 2.0, and Web3.
  • [01:15] Permissionless databases, decentralization, and how this will affect the future of marketing.
  • [01:46] Some of the ways that marketing has become more challenging.
  • [02:35] How community builds retention.
  • [02:50] The data protection that comes with Web3 and how this will affect marketing.
  • [04:13] Check out our upcoming NFT project on Twitter at https://twitter.com/levelingupNFT.
  • [04:25] That’s it for today!
  • [04:28] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-02-01

How To Run a Company Where People Don't Want to Work Elsewhere #1993

8 min
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In episode #1993, Neil and Eric talk about how to run a company where people don't want to work elsewhere. One of the side effects of the COVID 19 pandemic has been an unexpected great resignation. Tuning in you’ll hear us talk about the value of employee retention in your marketing team, what we’ve learned from our exit interviews, and why caring about your employees is crucial.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How To Run a Company Where People Don't Want to Work Elsewhere.
  • [00:30] The great resignation and how it’s been affecting companies.
  • [01:25] How retention affects your marketing team.
  • [01:43] What we’ve learned from our exit interviews.
  • [03:03] Why you should be helping your employees achieve their personal goals outside of work.
  • [05:00] Why caring about your employees is crucial.
  • [05:20] That’s it for today, don’t forget to rate, review and subscribe to this podcast!
  • [05:30]Go to https://marketingschool.io/live to learn more!

 

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Published 2022-01-31

How Big Brands Are Using NFTs For Marketing #1992

5 min
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In episode #1992, Neil and Eric discuss how big brands are using NFTs for marketing. At the start of 2022, it is clear that NFTs are here to stay. We take a look at some of the big brands that have been doing partnerships with NFTs, like Adidas’s collaboration with Bored Ape Yacht club, and how they’ve successfully incorporated those into their marketing and design strategies.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Big Brands Are Using NFTs For Marketing.
  • [00:30] Examples of some of the big brands that have been partnering with NFTs.
  • [02:35] Why NFTs are here to stay.
  • [02:51] Check out our upcoming NFT project on Twitter at https://twitter.com/levelingupNFT. 
  • [03:02] That’s it for today, don’t forget to rate, review and subscribe to this podcast!
  • [03:24] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-01-30

5 Steps to Conduct a Simple Competitor Analysis #1991

5 min
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In episode #1991, Neil and Eric talk about 5 steps to conduct a simple competitor analysis. One of the best ways to gain a competitive edge is by doing a competitive analysis. Tune in to discover the best tools for learning about your competitors today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 5 Steps to Conduct a Simple Competitor Analysis.
  • [00:25] A brief description of what defines a competitor analysis.
  • [00:48] How to use a tool like Ubersuggest to compare your keywords with those of your competitors.
  • [01:15] Using SEO tools to examine the ads your competitors are running.
  • [02:07] How you can use tools like Moz for link opportunities.
  • [02:34] How you can use SimilarWeb to give you a general view of what’s going on.
  • [03:06] Use BuiltWith to analyze the tools your competitors are using.
  • [03:20] That’s it for today!
  • [03:26] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-01-29

How to Create Irresistible Lead Magnets That Convert #1990

5 min
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In episode #1990, Neil and Eric talk about how to create irresistible lead magnets that convert. Lead magnets can often seem intrusive and undesirable, but what if you offered something for free that everyone else is charging for? To learn more about what makes an irresistible lead magnet, and how to ensure they convert, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Create Irresistible Lead Magnets That Convert.
  • [00:25] A breakdown of what lead magnets are.
  • [00:57] How to offer something for free that other people normally charge for.
  • [01:33] Why having a successful lead magnet means going to the extreme.
  • [03:00] How to ensure that what you’re offering is relevant to the reader.
  • [03:20] That’s it for today!
  • [03:27] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-01-28

6 YouTube Community Building Hacks You Didn't Know About #1989

7 min
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In episode #1989, Neil and Eric share 6 YouTube community building hacks you didn't know about. There are a lot of simple and easy tools that often go overlooked on the Youtube platform. To learn more about these tools and how to build community, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 6 YouTube Community Building Hacks You Didn't Know About.
  • [00:30] How to use YouTube Live to host a virtual event.
  • [01:03] Why you should use the post section to build community and how to access it.
  • [02:03] How partnerships can foster community building.
  • [02:49] Be sure to reply to comments and engage with people.
  • [03:35] How to engage, and do calls for engagement within your video.
  • [04:18] Why a pinned comment is so useful and how to use them. 
  • [05:09] That’s it for today!
  • [05:17] Go to https://marketingschool.io/live to learn more!

 

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Published 2022-01-26

5 Key Questions to Ask To Improve Your Content By 10x #1987

5 min
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In episode #1987, Neil and Eric talk about 5 key questions to ask to improve your content by 10x. Surveys are an excellent tool for getting feedback and improving your content. Tune in to learn about the best questions to ask and 10x your content!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 5 Key Questions to Ask To Improve Your Content By 10x.
  • [00:30] Surveys are an excellent way to get feedback and improve your content
  • [00:35] Ask people how you can make your content better.
  • [01:05] Follow up with a question asking whether there is anything they’d like to add.
  • [01:19] Ask who has the best content in your space.
  • [01:42] Get to the root of what is faulty in your content by asking ‘what's something you're uncomfortable telling us about our content?’.
  • [02:09] How to use exit pop-up surveys to improve your headlines.
  • [03:07] That’s it for today!
  • [03:13] Take part in our survey at marketingschool.io/improve!

 

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Published 2022-01-25

Why You Should Remove Yourself From The Business (And How) #1986

7 min
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In episode #1986, Neil and Eric talk about why you should remove yourself from the business (and how). Building a business is a time-consuming process that takes plenty of dedication and hard work. But building a business that can run without you will afford you the freedom to venture out and continue to grow. Tune in to learn how to remove yourself from the business and discover the concept of working above the business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why You Should Remove Yourself From The Business (And How).
  • [00:30] Neil’s advice on how to remove yourself from your business.
  • [00:37] Why you need to hire people who have successfully done the job before.
  • [00:50] How to find your next hire on LinkedIn.
  • [01:35] Just because someone is successful in a similar agency, doesn’t mean they’ll necessarily be successful in yours.
  • [03:18] The concept of working above the business.
  • [02:35] Why it’s worth hiring an expensive executive if you have the money for it.
  • [05:01] That’s it for today!
  • [05:07] Leave us a review, rate, and subscribe!

 

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Published 2022-01-24

Should You Focus In On Crypto Marketing for 2022? #1985

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In episode #1985, Neil and Eric talk about whether you should focus in on crypto marketing in 2022. The world of Web3 is evolving every day, and now is an excellent time to start getting involved! Tune in to find out what we predict for crypto and how we expect it to influence the world of marketing!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Should You Focus In On Crypto Marketing for 2022?
  • [00:31] Neil’s perspective on crypto and why should understand Web3 and crypto.
  • [01:56] Eric’s perspective and why crypto and Web3 are the future of the internet.
  • [03:15] Why the old ways of marketing will slowly be phased out over the next few years.
  • [03:55] Why now is a good time to get involved in the Web3 space.
  • [04:30] That’s it for today!
  • [04:39] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

 

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Published 2022-01-23

Why Organic Social May Matter More than Any of Our Services #1984

5 min
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In episode #1984, Neil and Eric talk about why organic social may matter more than any of our services. If you want to seamlessly communicate with your customers, then organic social is the way to go. Tune in to learn more about why organic social is so important to your branding and reach.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Organic Social May Matter More than Any of Our Services.
  • [00:30] A quick summary of our services.
  • [02:00] Organic social is one of the best ways to communicate with your customers.
  • [02:37] Most platforms have a direct message function.
  • [02:52] That’s it for today!
  • [03:06] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

 

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Published 2022-01-22

Cut These Meetings From Your Week to Focus #1983

6 min
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In episode #1983, Neil and Eric talk about which meetings to cut from your week to improve your focus. We’ve all had those meetings where we don’t understand why we had to be there. Tune in to learn our tricks for trimming the fat and only attend the meetings that matter.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Cut These Meetings From Your Week to Focus.
  • [00:30] Why you should cut any meeting where there are multiple people within your department.
  • [01:30] How to audit your past meetings to determine which ones were useful and gave you energy.
  • [02:28] Why it’s useful to cut out meetings that contain information and updates that could be conveyed over Slack or email.
  • [03:22] Neil’s philosophy on doing quick calls for updates to avoid unnecessary meetings.
  • [04:03] That’s it for today!
  • [04:11] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

 

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Published 2022-01-21

7 Reasons Accountability to Cultural Values Matter #1982

7 min
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In episode #1982, Neil and Eric talk about 7 reasons why accountability to cultural values matters. Your cultural values can cover a range of behaviors, but it’s often most effective when you keep them simple, clear, and actionable. Tune in today to learn about the lasting impact of keeping your team accountable to your cultural values!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 7 Reasons Accountability to Cultural Values Matters.
  • [00:25] What we mean by cultural values.
  • [00:58] If people are operating based on different values, they’ll be going in opposite directions.
  • [01:21] When some people aren’t held accountable it sets a negative precedent for the rest of the team.
  • [01:47] It’s much easier to hire and fire people when you’re clear on the criteria for holding people accountable.
  • [02:25] By hiring people who hold themselves accountable, you’ll attract more like-minded people.
  • [03:09] Creating short and simple values make them easy to remember and follow. 
  • [03:37] If everyone knows the core values, they'll do what's best for the business in the long run.
  • [04:12] Make sure your core values are actionable.
  • [05:28] That’s it for today!
  • [05:28] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

 

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Published 2022-01-19

How to Build Your Organic Audience for the Long Term #1980

7 min
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In episode #1980, Neil and Eric talk about how to build your organic audience for the long term. A tried and true method for growing and retaining your audience is by making an effort to always respond to your followers. Tune in to learn about some of the audience members we’ve helped over the years who went on to do amazing things and start incredible companies!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Build Your Organic Audience for the Long Term.
  • [00:35] Why the number one method for building and retaining your audience is responding to people.
  • [01:51] Why you need to consistently produce content while also improving.
  • [03:25] Neil’s example of how he built a relationship with an audience member who went on to found Coinbase.
  • [04:18] That’s it for today!
  • [04:30] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

 

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Published 2022-01-18

Marketing Stories We've Never Shared Before #1979

9 min
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In episode #1979, Eric and Neil share a few marketing tales that haven’t been heard on this show before. Neil speaks about many of his creative SEO hacks as a youngster and Eric weighs in on his experiments with affiliate sites. While these early efforts from our hosts are interesting and generated quick success for them, none of them had any lasting power. The moral of the story: slow and steady wins the race!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Marketing Stories We’ve Never Shared Before.
  • [00:25] Shortcuts Neil took such as converting a battlefield site into an online casino.
  • [02:44] The moral of Neil’s stories: slow and steady wins the race!
  • [03:09] How Eric is using his network to grow his LinkedIn reach.
  • [04:12] Two of Eric’s experiences building affiliate sites and what he learned.
  • [06:19] That’s it for today!
  • [06:20] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

 

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Published 2022-01-17

Should You Allow Employees to Jump Around Projects? #1978

7 min
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In episode #1978, we speak about whether it is a good idea to allow employees to jump from project to project in your business or not. At the end of the day, it is the people behind a company that make it what it is, and when employees are too unfocused, this compromises efficiency and sales. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Should You Allow Employees to Jump Around Projects?
  • [00:30] Why Eric and Neil prefer to keep employees specializing on certain projects.
  • [01:04] The inefficiency and poor output of a system where employees jump around.
  • [01:14] How unfocused employees end up killing sales.
  • [02:25] It is the people behind a business that make it what it is.
  • [03:38] Why Eric encourages employees to do side-hustles.
  • [04:32] That’s it for today!
  • [04:35] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

 

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Published 2022-01-16

How Agency Partnerships Can Lead to M&A #1977

6 min
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In episode #1977, we talk about the importance of agency partnerships when it comes to mergers and acquisitions. Around 20 percent of deals fail and poor due diligence is a big part of why. The great thing about agency partnerships is that they help companies get to know each other very well. This forms a great foundation for a merger or acquisition and lays the groundwork for one plus one to equal three!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Agency Partnerships Can Lead to M&A.

[00:27] How a working relationship can lead to a merger and make one plus one equal three!

[01:19] The importance of agency partnerships for laying the groundwork for M&A.

[03:04] How important a solid diligence process before a merger or acquisition is.

[03:37] Never do a deal in less than 30 days!

[04:02] That’s it for today!

[04:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

 

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Published 2022-01-15

How to Structure Your NFT Project The Right Way #1976

7 min
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How to Structure Your NFT Project The Right Way

In episode #1976, we speak about how to structure your NFT project the right way, using Eric's approach to his Leveling Up Heroes NFT project as a reference point. When you are thinking about incorporating NFTs into your marketing, it is almost like starting a new business. An NFT project has to have its own team, releasing, marketing, and operations. Tune in to hear how Eric found his team, who it consists of, how he structures communications within it, and more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Structure Your NFT Project The Right Way.
  • [00:50] As a founder you have to be the boots on the ground.
  • [01:16] How Eric learned about how to structure his team.
  • [01:51] Community managers, developers, artists, project managers, 
  • [02:46] How often Eric has stand-ups with his team.
  • [03:32] The three most important practices for structuring communications and promotions.
  • [05:08] That’s it for today!
  • [05:09] Go to https://marketingschool.io for more resources based on today’s topic.

 

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  • Leveling Up Heroes Whitelist 

 

 

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Published 2022-01-14

How To Build Actual Utility With An NFT Project #1975

9 min
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How to Build Actual Utility With an NFT Project

In episode #1975, we continue our series on NFTs, this time talking about how to build utility with an NFT project. While NFTs are valuable to people as assets and collectibles, many of the most desirable ones offer real-world utility too. Eric talks about the three tiers of utility he is planning to offer with the Leveling Up Heroes NFTs and also gets into some of the best examples of NFT utility offered by other players in the space.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Build Actual Utility With an NFT Project.
  • [00:39] Examples of NFTs that are more than a cash grab and offer actual utility.
  • [02:01] The three tiers Eric is building into the Leveling Up Heroes NFTs to give them utility.
  • [04:15] How to know if people will value your NFT’s utility.
  • [05:20] The three best NFT utilities in Eric’s opinion.
  • [06:31] That’s it for today!
  • [05:12] Go to https://marketingschool.io for more resources based on today’s topic.

 

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  • Leveling Up Heroes Whitelist 

 

 

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Published 2022-01-12

How To Build Community The Right Way #1973

7 min
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How to Build Community The Right Way

In episode #1973, we talk about how to build a community the right way. Since Eric is about to drop his Leveling Up Heroes NFTs, the subject of building communities has been on our minds a lot. Tune in to hear how Eric is building a community around his new project using switched-on community managers and more. Neil also speaks about his approach, emphasizing the need to truly care about your community which requires genuine passion.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Build Community The Right Way.
  • [00:54] Using community managers that understand your project.
  • [01:41] You have to care about your community which requires passion.
  • [02:48] How to care about your community properly.
  • [04:03] You build a community one person at a time.
  • [05:11] That’s it for today!
  • [05:12] Go to https://marketingschool.io for more resources based on today’s topic.

 

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  • Leveling Up Heroes Whitelist 

 

 

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Published 2022-01-11

How NFTs Might Fit Into Your Marketing Strategy #1972

7 min
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How NFTs Might Fit into Your Marketing Strategy

In episode #1972, we talk about the many ways NFTs can be leveraged in your marketing strategy. Many of the biggest brands are incorporating NFTs into their strategies, which acts as an indicator that doing so is a good move. From our side, we believe NFTs can help you tap into new audiences, build a community of evangelists for your brand, and act as a funding mechanism too!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How NFTs Might Fit Into Your Marketing Strategy.
  • [00:34] How major brands are fitting NFTs into their marketing strategies.
  • [01:28] The strategy behind the Leveling Up Heroes NFT drop.
  • [01:54] Building a community around Leveling Up using NFTs.
  • [02:29] Why the Leveling Up Heroes NFTs can serve as a funding mechanism for Eric.
  • [03:40] How NFTs open up new audiences for your product.
  • [05:07] How to get onto the whitelist for Leveling Up Heroes.
  • [05:15] That’s it for today!
  • [05:16] Go to https://marketingschool.io for more resources based on today’s topic.

 

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  • Leveling Up Heroes Whitelist

 

 

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Published 2022-01-10

Is It The End Of $997 and $2,000 Courses? #1971

9 min
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In episode #1971, we talk about whether selling courses for $997 to $2,000 is still a viable business model. For a time, many course marketers were doing extremely well using this model. However, with rising ad costs and other factors, it could make more sense to use some of the other models we discuss today. For example, Neil took the traffic he generated through selling courses, used it to start his agency, and ended up making far more money. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Is It the End Of $997 and $2,000 Courses?
  • [00:32] The funnel structure for an older model for selling courses for $997 - $2,000.
  • [00:58] Does this model still work?
  • [01:21] Neil’s experience with selling courses and how he made more money using that traffic to build an ad agency.
  • [02:49] Giving courses away and making your money on the back end.
  • [03:27] Why some course marketers don’t think the numbers of the older model work anymore.
  • [04:58] How other course marketers are still doing well using the older model.
  • [07:03] That’s it for today!
  • [07:04] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

 

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Published 2022-01-09

Why Bringing Remote Employees Together Matters #1970

5 min
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In episode #1970, we talk about the value of bringing remote workers together. Even though both Eric and Neil have set up well-defined structures for remote working in their businesses, they still make sure their teams get to meet up in person regularly. Tuning in, you’ll hear about the importance of human connection in business success and the role that in-person interactions play in this.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Bringing Remote Employees Together Matters.
  • [00:29] How remote Neil’s business is and how he incorporates meetups.
  • [00:54] Eric’s structures concerning remoteness and why he values in-person events.
  • [02:21] Why people who know each other work better and the positive effects of this.
  • [02:38] That’s it for today!
  • [02:39] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

 

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Published 2022-01-08

What Eric Has Learned So Far From Building His NFT Project #1969

8 min
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In episode #1969, Neil and Eric talk about what Eric has learned from building his NFT project. In 2022 Eric will officially be launching his NFT project Leveling Up Heroes! Tune in to hear about the lessons he’s learned thus far and get a sneak into what to expect for 2022!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What Eric Has Learned So Far From Building His NFT Project.
  • [00:45] Eric’s brief definition of NFTs.
  • [00:47] Eric’s role in the recent bidding over a digital version of the constitution.
  • [01:11] The constitution DAO that Eric joined and their bid for a physical version of the constitution.
  • [01:45] A breakdown of Eric’s project ‘Leveling Up Heroes’.
  • [02:59] The lessons Eric has learned from his NFT Project.
  • [03:11] You need good community managers when doing this type of NFT project.
  • [04:06] The role of the artist in an NFT project. 
  • [05:05] A breakdown of how to start an NFT project. 
  • [06:20] That’s it for today!
  • [06:27] Go to levelingup.com/whitelist to learn more about Leveling Up Heroes!

 

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Published 2022-01-07

7 Key Questions To Ask To Get Better #1968

9 min
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In episode #1968, Neil and Eric talk about 7 key questions to ask to get better. We all have blind spots about ourselves, and one of the best ways to gain insight into one’s strengths and weaknesses is to ask for feedback from other people. Tune in to hear about the 7 key questions you should be asking your peers to give feedback on, and how to implement that self-knowledge going forward!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 7 Key Questions To Ask To Get Better.
  • [00:30] The Zone of Genius exercise, what Eric learned from it, and who you should be asking to give feedback on 7 key questions about you.
  • [01:00] Why you should find out what you have a world-class talent for.
  • [02:02] The benefit of uncovering what your weaknesses are.
  • [02:20] Neil and Eric share what their teams rate as their biggest weaknesses.
  • [02:44] Ask your co-workers what you’re good at, but don’t appear to enjoy.
  • [03:10] Find your focus by asking yourself what actions have moved the needle for your company over the past year.
  • [04:15] Get feedback on where you seem to be experiencing the most joy and energy.
  • [05:01] Why you should identify who’s better than you at the job you’re currently doing.
  • [05:41] Ask yourself which of your current tasks may be better executed by someone else.
  • [06:24] Why it’s so important to get feedback and take your ego out of the equation.
  • [06:30] That’s it for today!
  • [06:38] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

 

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Published 2022-01-05

3 SEO Trends That Will Explode in 2022 #1966

5 min
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In episode #1966, Neil and Eric talk about 3 SEO trends that will explode in 2022. SEO is becoming increasingly important across platforms, from searches within Amazon, Instagram, and YouTube, to delivering a good user experience to attract Google’s algorithm. Tune in today to learn more about the SEO trends that will dominate in 2022!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 3 SEO Trends That Will Explode in 2022.
  • [00:25] Learn about the boom in voice search commerce as a multi-billion dollar market.
  • [01:00] Why delivering a good user experience will be increasingly important to Google’s algorithm.
  • [01:46] Learn why SEO is becoming increasingly important across platforms.
  • [02:50] That’s it for today!
  • [03:01] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

 

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Published 2022-01-04

Why SEO Is An Unfair Advantage #1965

6 min
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In episode #1965, Neil and Eric talk about why SEO is an unfair advantage. Large companies spend tens of millions on paid advertising, while a fraction of that goes to SEO. SEO has fantastic long-term advantages, and the good news is that it doesn’t need to cost you millions of dollars to benefit from its impact. Tune in today to hear how mastering SEO can give your business an unfair advantage and why it only gets better in the long run!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why SEO Is An Unfair Advantage.
  • [00:25] How SEO differs from paid advertising.
  • [00:46] Why SEO is difficult to scale up and requires a lot of creativity.
  • [01:36] Why Neil and Eric love SEO’s ability to empower smaller companies and entrepreneurs.
  • [02:06] How SEO forces you into long-term thinking.
  • [03:23] The compounding effect of good SEO and why it gives you an unfair advantage.
  • [04:07] That’s it for today!
  • [04:22] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

 

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Published 2022-01-03

How To Build Your YouTube Channel to 1M Subscribers #1964

5 min
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In episode #1964, Neil and Eric talk about how to build your YouTube channel to 1M subscribers. In our previous episode, we covered how Eric gained 50k subscribers and how other channels can do the same. Today we build on those lessons with Neil’s advice on how to get to 1M subscribers. Tune in to learn more on how to capitalize on YouTube’s algorithm, conduct effective AB testing, and gain 1M subscribers!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Build Your YouTube Channel to 1M Subscribers.
  • [00:30] Neil’s current subscriber count and when he expects to hit 1M subscribers.
  • [00:48] A breakdown of how Neil has built his subscriber base to hit 1M subscribers.
  • [01:09] Why you should concentrate on making your videos do well in the first 24 hours of posting.
  • [01:31] Why comments are much more significant for the Youtube algorithm than likes.
  • [02:08] How to continually conduct AB tests and why it’s important.
  • [02:41] Some of the other things that will help you get to a million subscribers, like researching trending topics and making your videos the ideal length.
  • [03:12] That’s it for today!
  • [03:25] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!
  •  

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Published 2022-01-02

How to Network with Badass People #1963

10 min
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In episode #1963, we talk about how to network with badass people. When we say badass people, we mean people who you admire and who would be an asset to your network. There are a whole host of methods for effective networking and many of them don’t require money, or even being an extrovert. Tune in and hear how to form relationships with successful people through dinners, serendipity, generosity, and more.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Network with Badass People
  • [00:32] What we mean by badass people.
  • [01:25] Creating serendipity and touchpoints by attending events with like-minded people.
  • [02:56] Why it is worthwhile to stretch your budget and attend good events.
  • [03:42] Networking through live events, generosity, and social media.
  • [05:00] How to network effectively as an introvert with a small budget.
  • [06:53] Authentic networking takes time, so be patient.
  • [06:53] Finding huge success by never eating alone.
  • [07:55] That’s it for today!
  • [07:57] Don’t forget to rate and review this podcast!

 

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Published 2022-01-01

How to Absolutely Crush 2022 #1962

6 min
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In episode #1962, we tell you how to crush 2022, absolutely! Visualization, focus, and hard work are some of the ingredients of success, so we recommend that you set one main goal for the entire year and put all of your energy into accomplishing it. Tune in and learn about how to find that one goal you should set for yourself so that you can triple down on it and reap the rewards.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Absolutely Crush 2022.
  • [00:47] Why Eric likes to set one overarching goal for a new year.
  • [01:46] Neil’s thoughts on how to find the best goal to set.
  • [02:27] Tripling down on the thing that is working well.
  • [03:32] Making sacrifices in the present that pave the way for the future.
  • [03:56] That’s it for today!
  • [03:57] Don’t forget to rate and review this podcast!

 

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Published 2021-12-31

How To Build Your YouTube Channel To 50k Subscribers #1961

6 min
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In episode #1961, Eric talks about how to build your YouTube channel to 50k subscribers. Gaining subscribers on YouTube is about so much more than creating high-quality content. You need to understand its algorithm and how to tailor your content accordingly. Tune in to learn how Eric changed his strategy to gain 60K subscribers on YouTube, and how you can too!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Build Your YouTube Channel To 50k Subscribers.
  • [00:38] Eric breaks down how to NOT grow your YouTube channel.
  • [01:43] Learn why you need to narrow your focus during the early days of your YouTube channel.
  • [03:05] How to make your videos dynamic, and ensure that your audience stays hooked.
  • [03:35] That’s it for today!
  • [03:43] Go to https://marketingschool.io/live to apply for our next event!

 

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Published 2021-12-29

How To Get A Business Headstart On 2022 #1959

8 min
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In episode #1959, Neil and Eric talk about how to get a business headstart in 2022. One of the best ways to prepare yourself for a new year is by reflecting on what worked and what didn't work during the year you're currently wrapping up. Listen in to hear about Neil and Eric’s tools for reflection and how they are preparing for 2022.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Get A Business Headstart On 2022.
  • [00:44] How to prepare for 2022 by listing everything you did wrong in 2021.
  • [02:02] How to implement feedback analysis to facilitate your growth.
  • [02:58] Why Eric uses a task prioritization document and how it has prepared him for 2022.
  • [03:48] Learn how to use your calendar to reflect and audit your time.
  • [05:28] That’s it for today!
  • [05:36] Go to https://marketingschool.io/live to apply for our next event!

 

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Published 2021-12-28

7 Business Trends That We're Excited About for 2022 #1958

8 min
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In episode #1958, Neil and Eric talk about 7 Business trends that they're excited about for 2022. The rise of Web3, as well as the work from home trend, are serving as valuable catalysts for new opportunities, not just for workers, but also entrepreneurs. Tune in for a closer look at the trends we’re anticipating for 2022 as well as insights into why we’re excited about their potential!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 7 Business Trends That We're Excited About for 2022.
  • [00:30] Why Eric is excited about the Web3 ecosystem.
  • [01:28] The work from home trend and why Neil is excited about it.
  • [02:04] The rising trend of community being prioritized in Web3 businesses.
  • [02:35] How the trend of outbound and partnerships will affect marketing.
  • [03:20] Why buying businesses is becoming less intimidating.
  • [04:22] There’s a new range of opportunities for entrepreneurs.
  • [05:04] The trend of decentralized autonomous organizations (DAOs). 
  • [06:17] That’s it for today!
  • [06:26] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

 

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Published 2021-12-27

How To Build Long Term Relationships That Lead To Long Term Profits #1957

7 min
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In episode #1957, Neil and Eric talk about how to build long-term relationships that lead to long-term profits. Over the years our approach to relationships has changed. Tune in to hear how public speaking, hosting dinners, and connecting with like-minded people have led to great opportunities in life and business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How To Build Long Term Relationships That Lead To Long Term Profits
  • [00:30] How we used to view relationships and what we mean by relationships.
  • [01:50] Neil’s approach to building long-term relationships.
  • [03:55] Examples of how building long-term relationships have worked for us.
  • [04:20] Why relationships lead to opportunities.
  • [05:08] That’s it for today!
  • [05:23] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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Published 2021-12-26

Why Throwing Dinners Are Great For Your Brand #1956

6 min
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In episode #1956, Neil and Eric talk about why throwing dinners are great for your brand. Dinners are a great way to get to know a small group of people, share ideas, network and create lasting connections. To learn more about how dinners can elevate your brand, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Throwing Dinners Are Great For Your Brand.
  • [00:29] Eric shares his first experience of hosting a dinner and why he continues to value them.
  • [01:25] Why dinners are a great opportunity for introverts to interact.
  • [01:51] Why Neil is not the biggest fan of dinners.
  • [02:52] Why dinners are great for branding, rather than business growth.
  • [03:53] That’s it for today!
  • [04:01] Go to https://marketingschool.io/live to apply for our next event!

 

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Published 2021-12-25

How To Throw A Remarkable Mastermind #1955

8 min
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In episode #1955, Neil and Eric talk about how to throw a remarkable mastermind. Tuning in you’ll hear about the importance of relationships, curation, and how to create an event that will keep participants engaged and consolidate their learning. Listen in on today’s episode to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Throw A Remarkable Mastermind.
  • [00:50] Learn why you need a diverse range of people who can learn from one another.
  • [01:48] How to create a mix of activities to make it an engaging experience.
  • [02:45] Curation and a sense of intimacy is important.
  • [03:05] The importance of a dynamic range of speakers and activities.
  • [04:15] Use themes and topics to help participants compartmentalize their learnings.
  • [05:42] That’s it for today!
  • [05:52] Go to https://marketingschool.io/live to apply for our next event!

 

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Published 2021-12-24

Key Business Lessons That Eric Learned In 2021 #1954

6 min
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In episode #1954, Eric talks about the key business lessons he learned in 2021. From acquiring two new agencies to hosting a live event for the first time in two years, there’s been plenty to experience and reflect on in a post-pandemic context. Tune in to hear Eric’s key takeaways and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Key Business Lessons That Eric Learned In 2021.
  • [00:30] What Eric learned about acquisitions: integration is everything.
  • [01:56] At the end of the day it’s all about relationships.
  • [02:40] Ultimately sales are the key to success.
  • [03:19] How the rise of Web3 will affect traditional hiring processes.
  • [03:38] That’s it for today!
  • [03:43] Go to https://marketingschool.io/live to apply for our next event!

 

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Published 2021-12-22

THE Marketing Product for 2022: How Mutiny Decreases Ad Costs By 60%+

26 min
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Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode of Leveling Up, Eric talks with Jaleh Rezaei, CEO and co-founder of Mutiny. In our conversation, she explains how her talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. Tuning in you’ll learn about the inner workings of Mutiny and what you can expect when you sign up. To learn more about Mutiny and its ability to turn your website into your number one revenue channel, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [00:25] Get to know today’s guest Jaleh Rezaei, the CEO & Co-founder of Mutiny.
  • [00:53] Jaleh’s journey and how she co-founded Mutiny.
  • [03:51] How Mutiny differs from other customer data platforms on the market.
  • [06:04] How Mutiny can advise customers on actionable steps to drive conversion and personalization.
  • [08:18] The playbook that Mutiny offers its users and how it benefits the customers.
  • [10:26] Examples of how customers are using Mutingy to drive inbound conversion and target account-based marketing (ABM). 
  • [11:28] How Mutiny can make landing pages adapt to the wiki use case and why that’s so useful.
  • [12:49] Examples of the outsized impact that small changes can have on conversions.
  • [13:19] The unexpectedly simple elements that shape personalization.
  • [17:46] How Mutiny generates content from a baseline webpage, like the customer's landing, pillar, or solutions pages.
  • [18:57] A breakdown of Mutiny’s ideal customer.
  • [20:34] Mutiny’s plans for future outbound integrations. 
  • [21:17] Hear about Jaleh’s favorite business book Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration.
  • [21:53] Discover Jaleh and her team's favorite tools: MadKudu and Segment.
  • [22:41] That’s it for today!
  • [22:50] Subscribe, hit the bell button, and let Eric know your thoughts in the comments.

 

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  • Jaleh Rezaei

 

 

 

 

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  • Subscribe to Leveling Up on iTunes

 

 

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Published 2021-12-21

Key Business Lessons That Neil Learned In 2021 #1952

6 min
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In episode #1952, Neil and Eric talk about the key business lessons Neil learned in 2021. Hear what Neil has learned from hiring individuals who have done the job you’ve hired them for twice or more successfully in other contexts. He also unpacks the power of the flywheel concept in business and how to look outside of traditional marketing channels. Tune in to hear Neil’s top lessons from 2021!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Key Business Lessons That Neil Learned In 2021.
  • [00:38] The value of hiring someone who has succeeded at something twice before.
  • [01:15] The power of word of mouth in growing your revenue.
  • [02:26] Why you need to generate sales outside of traditional marketing channels.
  • [03:37] That’s it for today!
  • [03:57] Go to https://marketingschool.io/live to apply for our next event!

 

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Published 2021-12-20

How Eric Is Preparing for 2022 #1951

6 min
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In episode #1951, Neil and Eric discuss how Eric Is preparing for 2022. Eric has several rituals in place for preparing for the following year, like creating space to wind down, and writing an annual letter to his team. Tune in to learn about the books that inform Eric’s business planning and how he is working with his leadership teams to prepare for 2022!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Eric Is Preparing for 2022.
  • [00:30] How Eric applies the OKR methodology for planning in his businesses.
  • [01:26] How Eric is facilitating connections between the leaders within his company.
  • [01:40] The annual letter that Eric writes for his team.
  • [01:55] A breakdown of how Eric’s leadership teams use the Start Stop Key (SSK) exercise.
  • [02:25] Why Eric creates space to wind down at the end of the year.
  • [03:53] That’s it for today!
  • [04:07] Go to https://marketingschool.io/live to learn more about our next live event in Austin, Texas!

 

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Published 2021-12-19

How Neil Is Preparing for 2022. #1950

6 min
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In episode #1950, Neil and Eric discuss how Neil is preparing for 2022. As 2021 draws to a close we take a step back to reflect and plan for the upcoming year. Neil shares some of what 2021 has taught him and how those lessons will inform his planning for 2022. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Neil Is Preparing for 2022.
  • [00:30] Hear how Neil gets his different teams to meet up and set goals for the following year.
  • [01:02] The hiring choices that Neil makes based on the roles that would’ve helped them grow more in the past year.
  • [01:25] Why Neil narrows his focus when preparing for the next year.
  • [01:47] Neil’s two core objectives for 2022.
  • [02:33] Why most of the planning is done by Neil’s CEO.
  • [03:14] That’s it for today!
  • [03:32] Go to https://marketingschool.io/live to learn more about how we do things and apply for our next event in Austin, Texas!

 

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Published 2021-12-18

What Marketing Roles Are Web3 Companies Hiring For? #1949

6 min
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In episode #1949, Neil and Eric talk about what marketing roles Web3 companies are hiring for. We look at how competent marketers can adapt to marketing for Web3 and the roles that will be needed to foster community. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What Marketing Roles Are Web3 Companies Hiring For?
  • [00:36] The marketing roles that are critical to keeping up with the rise of Web3.
  • [00:45] Community managers and other roles that are required to foster community.
  • [02:20] How those who are good at marketing Web 2.0 can adapt to Web3.
  • [03:23] How to learn about Web3 using apps like Twitter and Discord.
  • [04:12] That’s it for today!
  • [04:27] Go to https://marketingschool.io/live to apply for our next event!

 

Links Mentioned in Today’s Episode:

 

 

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