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Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242
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Published 2021-12-17

Should You Outsource Your Marketing In Today's Climate? #1948

6 min
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In episode #1948, Neil and Eric talk about whether or not you should outsource your marketing in today's climate. Tune in to learn more about how the size of your business determines your marketing strategy and why Neil and Eric are big proponents of a hybrid approach.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Should You Outsource Your Marketing In Today's Climate?
  • [00:25] Why small businesses should outsource their marketing.
  • [01:39] Why larger companies should have marketing employees.
  • [02:01] When to use marketing agencies if you’re a larger company.
  • [03:44] That’s it for today!
  • [03:49] Go to https://marketingschool.io/live to apply for our next event!

 

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Published 2021-12-15

What Neil & Eric Are Personally Investing in Right Now #1946

8 min
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In episode #1946, Neil and Eric talk about what they are personally investing in right now. Hear how Neil and Eric’s different lifestyles and obligations impact their investments and learn how it has paid off in the long and short term. To discover more about their decisions and why they believe in investing in yourself, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What Neil & Eric Are Personally Investing in Right Now.
  • [00:41] What Eric is investing in right now.
  • [01:56] How your obligations impact what you invest in.
  • [03:46] Why Neil spends the majority of his time investing in himself and his businesses.
  • [05:51] That’s it for today!
  • [06:20] Go to https://marketingschool.io/live to apply for our next event!

 

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Published 2021-12-14

Bored Ape Yacht Club is A Masterclass In Marketing #1945

8 min
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In episode #1945, Neil and Eric talk about why Bored Ape Yacht Club is a masterclass in marketing. BAYC is one of the strongest communities in the NFT space, and it shows. Tune in to learn how investors are making money from BAYC and how you can get involved!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Bored Ape Yacht Club is A Masterclass In Marketing.
  • [00:57] Why BAYC is one of the strongest communities in the NFT space.
  • [02:17] The role of your total addressable market in your marketing success.
  • [03:23] How BAYC is innovating in the NFT space.
  • [04:53] How investors make money on BAYC.
  • [05:26] That’s it for today!
  • [05:46] Go to https://marketingschool.io/live to apply for our next event!

 

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Published 2021-12-13

5 Reasons Why Your Funnel Is Not Converting #1944

5 min
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In episode #1944, Neil and Eric talk about 5 reasons why your funnel is not converting. Tune in to hear how simplifying your page and making a more compelling offer can result in more conversions!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 5 Reasons Why Your Funnel Is Not Converting.
  • [00:25] Number one: your page is too confusing.
  • [00:55] Number two: you’re not generating enough revenue from each conversion.
  • [01:20] Number three: you need to be iterating more on the creativity of your marketing.
  • [01:50] Number four: you’re trying to make all your sales instantaneous.
  • [02:23] Number five: your offer is not compelling enough.
  • [03:20] That’s it for today!
  • [03:24] Go to https://marketingschool.io/live to apply for our next event!

 

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Published 2021-12-12

Where to Find Competitors’ Affiliate Partnerships #1943

6 min
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In episode #1943, Neil and Erick talk about where to find competitors’ affiliate partnerships. Google and Facebook have been such a generous resource for marketers that many of them have shifted their focus away from affiliate partnerships. Tune in to learn more about where to find your competitors’ affiliate partnerships and discover the power of affiliate partnerships in the age of the influencer!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Where to Find Competitor’s Affiliate Partnerships.
  • [00:30] How to use Google for identifying your competitors' affiliate programs.
  • [01:18] Why affiliate marketing matters in 2022.
  • [02:34] Why affiliate marketing is effective.
  • [03:19] That’s it for today!
  • [03:34] Go to https://marketingschool.io/live to apply for our next event!

 

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Published 2021-12-11

Why Bosses Should Set High Expectations #1942

6 min
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In episode #1942, Neil and Eric talk about why bosses should set high expectations. In order for your company to grow and foster a thriving business culture, you need to have an exceptional team. We discuss the knock-on effect of setting high expectations and how it can motivate your team to be their very best! To learn more about this consequential topic, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Bosses Should Set High Expectations.
  • [00:30] Why Neil sets high standards while also compensating employees accordingly.
  • [00:52] How high expectations and setting high achievers up to be player-coaches can help your business grow.
  • [01:14] Why Eric likes to think of a business as a high-performance sports team.
  • [02:02] How high expectations lead to a company-wide culture of high performance.
  • [02:37] High performers will bring other high performers and raise the level of your company.
  • [03:01] Why alignment amongst team members is critical to success.
  • [04:05] That’s it for today!
  • [04:22] Go to https://marketingschool.io/live to apply for our next event!

 

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Published 2021-12-10

How to Choose Your Advertising Medium #1941

5 min
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In episode #1941, Neil and Eric talk about how to choose your advertising medium. There are seemingly endless mediums and channels these days for advertisers to choose from. We break down some of our favorites, how to choose the right medium for your industry, and why it can be beneficial to go against the current trend. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 1940 - How to Choose Your Advertising Medium.
  • [00:30] The endless channels and mediums available to you for advertising.
  • [00:47] Why you should choose what makes sense for your industry, rather than following the most recent trend.
  • [01:22] What you can learn from where your competitors are advertising.
  • [01:47] Why you should treat advertising like spaghetti: throw it at the wall and see what sticks.
  • [02:12] Why your testing needs to be methodical.
  • [03:15] That’s it for today!
  • [03:21] Go to https://marketingschool.io/live to apply for our next event!

 

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Published 2021-12-08

Too Reliant On Facebook and Google Ads? Do These Things #1939

7 min
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In episode #1939, Neil and Eric talk about what to do when you’re too reliant on Facebook and Google ads. While there’s nothing wrong with running Facebook and Google ads, especially if you’re getting good results, it’s important not to put all your marketing investment in one place. Tune in to learn how you can diversify your marketing investments and take a long-term mindset to your marketing strategy!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Too Reliant On Facebook and Google Ads? Do These Things.
  • [00:28] Why you want to diversify your marketing investments.
  • [01:01] Some other avenues you should be looking into, like SEO, affiliates, and partnerships.
  • [01:56] How a long-term mindset can help your marketing.
  • [03:49] The benefits of optimizing your conversion rates.
  • [04:44] That’s it for today!
  • [04:46] Go to https://marketingschool.io/live to apply for our next event!

 

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Published 2021-12-07

Why Community Will Be Everything #1938

8 min
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In episode #1938, Neil and Eric talk about why the community will be everything. The startup landscape has changed considerably since the early days of silicon valley. With coding becoming more efficient and the incidence of startups being copied becoming ever more common, it’s your community that will ultimately set you apart and create priceless brand loyalty. Tune in to learn more about how to build a community that your customers will resonate with and how to stand out in a competitive field!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Community Will Be Everything.
  • [00:25] What our recent live event in Miami has taught us about community.
  • [01:06] How startups have changed since the early days of Silicon Valley.
  • [01:45] How a community sets you apart when other startups copy you.
  • [02:21] A breakdown of David Spink’s SPACES Model.
  • [04:39] Why being responsive and supportive is integral to building a community.
  • [05:25] That’s it for today!
  • [05:35] Go to https://marketingschool.io/live to apply for our next event!

 

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Published 2021-12-06

How To Get Started In Web3 (The Future Of Marketing) #1937

7 min
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In episode #1937, Neil and Eric talk about how to get started in Web3, which we consider to be the future of marketing. If you’re wondering where marketing is heading in 2022, look no further than Web3! Tune in today to learn how you can get started in the Web3 space, from crypto to NFTs to the power of community!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Get Started In Web3 (The Future Of Marketing).
  • [00:35] Why your first step should be educating yourself on the intricacies of Web3.
  • [01:18] How different governments are looking to regulate cryptocurrencies.
  • [02:58] How to get involved without big investments and gain experience.
  • [03:31] Why you should join Twitter and Discord communities that center on Web3.
  • [04:50] That’s it for today!
  • [05:02] Go to https://marketingschool.io/live to apply for our next event!

 

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Published 2021-12-05

How Web3 Will Change Marketing Forever #1936

9 min
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In episode #1936, we share how Web3 will change marketing forever and what this could mean for your business! With the growing tide around decentralization, the blockchain, and the many fruits of these systems, Web3 is poised to make a huge impact on the way we interact and do business online. To hear all about NFTs and smart contracts, and some quick ideas on how to use new ground for innovative marketing, join us today!

TIME-STAMPED SHOW NOTES:

  • [00:22] Today’s topic: How Web3 Will Change Marketing Forever.
  • [00:25] Defining the different Web iterations and why Web3 is so important!
  • [01:40] What decentralization will do to the control of data and user autonomy.
  • [02:14] The value of moderation and why this may support existing centralized platforms.
  • [02:43] NFTs and smart contracts; how incentives are changing currently.
  • [04:13] Impacts on content creation, monetization, and online selling.
  • [05:05] Raising the bar on quality as the supply of content increases.
  • [05:22] Transparency and the availability of viewing past actions. 
  • [05:37] How Gary V leveraged the new possibilities of NFTs.
  • [06:32] Go to https://marketingschool.io/live to apply for our next event!

 

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Published 2021-12-04

Marketing Lessons We Learned From Our Miami Event #1935

8 min
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In episode #1935, we share a bunch of marketing lessons that we learned at our recent event in Miami! After two years of lockdown, and no events during the pandemic, we finally got together and had a great time learning and sharing strategies. For an insider scoop on the most impactful ideas, listen in!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Marketing Lessons We Learned From Our Miami Event.
  • [00:27] A quick recap of our first event in 2 years!
  • [01:01] An interesting fact about sources of income for the average millionaire.
  • [01:19] Lessons about mergers and acquisitions; how to buy smart and leverage your way to success.
  • [02:03] Using Reddit for product development and market research.
  • [02:44] The importance of control and holding onto equity.
  • [02:58] Some thoughts on A-B testing and updating video tags.
  • [03:40] Travel hacks and how to get some freebies from great resorts! 
  • [04:18] Reflecting on the importance of community after the pandemic.
  • [05:22] That’s it for today!
  • [05:24] Go to https://marketingschool.io/live to learn more about the event!

 

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Published 2021-12-02

Does Personalization Work in 2022?

6 min
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In episode #1934, we talk about whether personalization works in 2022! From quizzes and your sales funnel, to the tools that can help you improve the way you use personalization, we unpack whether it is all worth it at the end of the day! Tune in to find out more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Does Personalization Work in 2022?
  • [00:25] A quick definition of personalization in the marketing context.
  • [00:58] The results are in: personalization does not boost conversions!
  • [02:28] Tools for better marketing personalization; a few recommendations.
  • [03:38] The important surface level testing that should go into personalization projects.
  • [03:47] Go to https://marketingschool.io/live for more!

 

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Published 2021-12-01

Should Your Business Have A Phone Number Listed? #1933

5 min
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In episode #1933, Neil and Eric talk about whether your business should have a phone number listed. Having a phone number listed may seem outdated, but testing has shown that simply listing a phone number inspires customer trust and confidence. To find out more about the impact that listing a phone number can have on your company, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Should Your Business Have A Phone Number Listed?
  • [00:27] Having a phone number listed on your site makes customers feel more comfortable.
  • [01:07] Why adding a phone number helps more when you’re a small to medium-sized business, rather than a large corporation.
  • [02:19] That’s it for today!
  • [02:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
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Published 2021-11-30

The Economics of Buying Another Business Versus Building #1932

6 min
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In episode #1932, Neil and Eric talk about the economics of buying another business versus building. When you’re deciding whether or not to buy a business, the number one question you should ask yourself is whether you are buying a job. To learn more about what to look out for when pursuing acquisitions, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Economics of Buying Another Business Versus Building.
  • [00:50] Why buying a business doesn’t always need to be expensive.
  • [01:14] Why each approach has its merits and drawbacks.
  • [01:21] Why you shouldn’t buy a turnaround.
  • [03:25] How to make the economics work out by buying with debt.
  • [03:57] That’s it for today!
  • [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-29

How to Profit Off Your Blog Without Selling Out #1931

7 min
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In episode #1931, Neil and Eric talk about how to profit off your blog without selling out. If you pivot from your original content in order to sell something, there’s a good chance you’ll feel like a sell-out. However, if what you’re selling is providing value, then you’re actually doing people a disservice by not sharing that resource. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Profit Off Your Blog Without Selling Out.
  • [00:41] If you share something of value, then no one will accuse you of selling out.
  • [01:44] The lesson Neil learned that made him more comfortable with selling.
  • [04:06] That’s it for today!
  • [04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-28

7 Marketing Tools We're Excited About for 2022 #1930

7 min
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In episode #1930, Neil and Eric talk about 7 marketing tools they're excited about for 2022. There are a bunch of tools out there that can help you market your business more efficiently. From helping you organize your data seamlessly to marketing automation, there is something here for everyone. Tune in to get the inside scoop on the best marketing tools for 2022!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 7 Marketing Tools We're Excited About for 2022.
  • [00:30] Why Mutiny HQ is a great tool for marketers to personalize websites.
  • [01:15] How Jarvis can help you generate copy more quickly.
  • [01:28] Use Grain to share Zoom footage or text quickly, easily, and efficiently.
  • [02:23] Supermetrics is a fantastic way to organize your data.
  • [02:39] DeScript is a great tool for podcasters to streamline their process.
  • [03:00] Why UiPath is great for marketing automation.
  • [03:55] Use PredictLeads as a useful tool for finding clients. 
  • [04:20] That’s it for today!
  • [04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-27

Why Organic Traffic Is A Balance of Amazing Content and SEO #1929

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In episode #1929, we make the distinction between traffic and converting traffic while showing you how to generate the latter. There is no point in increasing your traffic through SEO and content creation if that traffic doesn’t also increase your conversions. Tune in today to learn the secret recipe for turning sets of eyeballs into paying customers!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Organic Traffic Is A Balance of Amazing Content and SEO.
  • [00:27] Amazing content generates traffic that converts.
  • [01:31] How Brian Dean from Backlinko generated high converting traffic.
  • [02:42] Using unique data and calls to action to generate converting traffic.
  • [03:01] That’s it for today!
  • [03:02] Learn how to grow your business by visiting marketingschool.io/training

 

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Published 2021-11-26

How to Incentivize Marketers The Right Way #1928

6 min
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In episode #1928, we talk about the value of incentivizing marketers and how best to do it. Charlie Munger once said, “You show me the incentive, and I’ll show you the outcome.” By this, he meant that people will produce better results if they are rewarded. Join us today and hear which parts of your team to incentivize, the metrics to assess their performance, and what incentives work best!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Incentivize Marketers The Right Way.
  • [00:31] Why it is important to incentivize people.
  • [00:45] How to incentivize marketers by offering tangible gains. 
  • [01:08] “Show me the incentive, and I’ll show you the outcome.”
  • [02:15] Adding incentives without developing expectations.
  • [02:25] Keeping the metrics that earn the incentives simple.
  • [03:12] Whether to give everybody incentives.
  • [04:16] That’s it for today!
  • [04:18] Learn how to grow your business by visiting marketingschool.io/training

 

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Published 2021-11-25

How to Find Your Marketing Focus #1927

5 min
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In episode #1927, we talk about the value of having a marketing focus and how to find out what it is. There are many channels available to us as marketers and, while the multichannel approach works best, it does not make much sense to adopt it when you are first starting. That is why you should drill down on the channel that works best before branching out. Tune in today to hear more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Find Your Marketing Focus.
  • [00:49] Using the spaghetti approach: experiment and pick what sticks.
  • [01:36] You don’t have the resources to try all the channels at first.
  • [02:32] The danger of diluting your efforts by trying too much at once.
  • [03:00] That’s it for today!
  • [03:02] Check out marketingschool.io/training

 

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Published 2021-11-24

3 Brutal Truths About Why You're Failing at SEO #1926

5 min
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In episode #1926, Neil and Eric talk about 3 brutal truths which explain why you're failing at SEO. If you’ve been struggling with your SEO it might simply be that you haven’t given it the time it needs to be effective. Tune in to learn more about some of the biggest mistakes that companies are making with their SEO and how to avoid these common traps!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 3 Brutal Truths About Why You're Failing at SEO.
  • [00:30] Why a lack of patience is the top reason why most people are failing at SEO.
  • [01:01] How limiting yourself to one region or language hurts your SEO.
  • [01:59] There’s no one size fits all strategy that will work for everyone.
  • [02:45] That’s it for today!
  • [02:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-23

7 Critical Marketing Roles For 2022 #1925

6 min
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In episode #1925, Neil and Eric discuss seven critical marketing roles for 2022. There are plenty of new trends that are predicted for 2022. Tune in to find out who you should hire to prepare your business for the rapidly changing marketing landscape!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Seven Critical Marketing Roles For 2022.
  • [00:30] Why you need a data scientist more than any other role.
  • [01:04] Why you should hire someone to repurpose your blog posts.
  • [01:36] Find folks who can do translation work so that you can expand internationally.
  • [01:57] The role of community in 2022 and why you need a community manager.
  • [02:51] How a creative marketer can help you stand out.
  • [03:01] How hiring a specialized content creator can help your business.
  • [03:50] Finding someone who can take care of conversion optimization.
  • [04:08] That’s it for today!
  • [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-22

Should You Aim For An Exit? #1924

6 min
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In episode #1924, Neil and Eric talk about whether you should aim for an exit. Aiming for an exit may seem like a worthy goal with a big payoff, but the truth is far more complicated. Tune in to learn more about the challenges of planning for an exit, why it’s detrimental to building a good business, and what you should be aiming for instead!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Should You Aim For An Exit?
  • [00:42] Why it’s difficult to plan for an exit.
  • [01:33] Why planning for an exit is equivalent to planning to fail.
  • [03:25] That’s it for today!
  • [03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-21

How to Write High-Ranking Headlines #1923

8 min
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In episode #1923, Neil and Eric talk about how to write high-ranking headlines. High-ranking headlines are one of the best ways to increase your click-through rate. Tune in to learn about how you can use ClickFlow to test your headlines and optimize your SEO through methods like AB testing and much more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Write High Ranking Headlines.
  • [00:27] Our definition of high-ranking headlines.
  • [00:53] How to use ClickFlow to generate high-ranking headlines.
  • [02:00] Some of the best strategies to increase your click-through rate.
  • [03:51] Use ClickFlow to start AB testing your headlines.
  • [04:19] Ten takeaways to help you optimize your SEO.
  • [05:55] That’s it for today!
  • [06:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-20

Chasing ROAS - Finding Winning Strategies in SEO #1922

8 min
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In episode #1922, Neil and Eric talk about chasing ROAS - finding winning strategies in SEO. Many marketers focus the majority of their energy on creating return on ad spend, also known as ROAS. While this is an excellent strategy to pursue if it works for you, it’s also important that you don’t lose sight of optimizing your SEO, especially since it has massive payoffs in the long run. To learn more about our winning strategies in SEO, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Chasing ROAS - Finding Winning Strategies in SEO.
  • [00:30] The definition of ROAS: Return On Ad Spend.
  • [00:36] Why you should also be focusing on winning strategies in SEO.
  • [01:17] Five winning strategies for capitalizing on SEO.
  • [01:29] How to implement pain point SEO.
  • [02:34] Some of the ways that you can expand internationally.
  • [03:07] How to repurpose your content.
  • [03:58] If you want to win in the long run with SEO you need to create brand recognition along with a high-quality product or service. 
  • [04:53] How to use power pages to create a comprehensive resource and rank highly for your SEO.
  • [05:40] That’s it for today!
  • [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-19

Why You Don’t Get What You Wish For #1921

6 min
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In episode #1921, Neil and Eric talk about why you don’t get what you wish for. We all have goals, dreams, and ambitions in life, but we don’t always take the steps necessary to achieve them. To learn more about the top reasons why people don’t get what they wish for, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why You Don’t Get What You Wish For.
  • [00:25] Why lack of execution is the number one reason why most people don’t get what they wish for, either in life or in business.
  • [00:53] Why your actions need to match your ambitions.
  • [01:22] How integrating patience can help you achieve your long-term goals.
  • [02:06] Why achieving your goals requires sacrifice.
  • [04:06] That’s it for today!
  • [04:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-18

Chase This SEO Trend or You’ll Flounder #1920

6 min
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In episode #1920, Neil and Eric talk about the SEO trend you need to chase if you don’t want to flounder. The number one thing you should be thinking about when optimizing your SEO is customer experience. Tune in to find out what tools you should be using to ensure your customers are getting the Time to Value that they need!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Chase This SEO Trend or You’ll Flounder.
  • [00:25] The SEO element no one is talking about, but is essential for effective SEO: usability.
  • [01:17] How to get the user to find what they need as quickly as possible.
  • [02:13] The foundational concept of Time to Value and how to ensure a good experience for your customers.
  • [04:03] That’s it for today!
  • [04:17]  To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-17

Where to Find Your First PPC Client #1919

6 min
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In episode #1919, Neil and Eric talk about where to find your first PPC client. There are quick and effective tools at your disposal for identifying potential clients who could use pay-per-click to scale up their business. Tune in today to hear how to use Crunchbase to discover potential clients and the best ways to reach out to them! 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Where to Find Your First PPC Client.
  • [00:25] Use Crunchbase to track down clients who have recently been funded and contact them with suggestions on how they can scale up through pay-per-click.
  • [01:27] Use PredictLeads to find where funding is happening and contact CEOs.
  • [03:40] That’s it for today!
  • [03:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-16

The Best Way to Find Marketing Employees #1918

6 min
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In episode #1918, Neil and Eric talk about the best way to find marketing employees. LinkedIn is a great resource for finding talent and there are plenty of ways to use it to do your research and incentivize potential hires. To learn more about why you should hire slow and fire fast, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Best Way to Find Marketing Employees.
  • [00:25] How to use LinkedIn to do research and find top marketing employees.
  • [01:25] How to use LinkedIn Recruiter and how to incentivize potential new hires, as well as people who could help you find a new hire.
  • [03:42] That’s it for today!
  • [03:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-15

How to Test Ads Without Spending Too Much Money #1917

5 min
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In episode #1917, Neil and Eric talk about how to test adverts without spending too much money. One of the best ways to save money on testing ads is to let your competitors do it for you! Tune in to find out how to conduct your research efficiently and why creating a swipe file can give you the inspiration you need for a fantastic ad!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Test Ads Without Spending Too Much Money.
  • [00:25] Research your competitors by checking out their online ads, as well as their upsells, downsells, and landing pages.
  • [01:19] Create a swipe file of adverts that you like that you can draw on later for inspiration.
  • [03:00] That’s it for today!
  • [03:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-14

7 Risks of Going Out On Your Own #1916

6 min
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In episode #1916, Neil and Eric talk about the 7 risks of going out on your own. Going all-in on your business is an exciting venture, but it comes with some risks. You won’t have the stability of a regular paycheck, and unexpectedly long working hours can lead you to run the risk of burnout. Tune in to learn more about what to look out for and how to prepare yourself accordingly!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 7 Risks of Going Out On Your Own.
  • [00:52] Understanding that there won’t be a safety net to catch you.
  • [01:31] You won’t have steady money, especially in the beginning.
  • [01:53] Other people will judge your decisions and this will potentially cause self-doubt.
  • [02:30] You won’t always have mentorship when you need it.
  • [03:01] You may run out of money much faster than you anticipated.
  • [03:20] Burnout is a huge risk and you need to be prepared for very long hours.
  • [03:40] In the beginning you’ll be depending on yourself for everything. 
  • [03:20] That’s it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-13

3 Reasons Why Apple is Building Out Advertising #1915

5 min
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Apple has built a narrative around its beautiful design, prioritizing user experience, and above all protecting user privacy. Their foray into advertising is an opportunity to further this narrative by leveraging their many platforms to target existing users. To learn more about what lies behind their new strategy, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 3 Reasons Why Apple is Building Out Advertising.
  • [00:25] Reason one: all the recent changes in privacy standards and regulation pose an excellent opportunity to advertise to customers using their apps.
  • [01:00] Reason two: they can use it to further the narrative they’ve created for their brand, which prioritizes user experience and privacy.
  • [02:01] Reason three: Apple has a huge amount of data from their app users, giving them the tools to create incredibly specific and targeted advertising.
  • [02:32] That’s it for today!
  • [02:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-12

5 Reasons Why There Needs to Be More Crypto Agencies #1914

6 min
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In episode #1914, Neil and Eric talk about 5 reasons why there need to be more crypto agencies. Blockchain technology is proliferating at an impressive pace, and with that comes ample opportunity to invest and market in the space. Tune in to learn more about why now is an excellent time for companies to specialize in crypto and build a brand fast!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 5 Reasons Why There Needs to Be More Crypto Agencies.
  • [00:30] Reason one: large companies like Facebook are moving their developer activity to focus on web three subjects, like NFTs.
  • [01:20] Reason two: with the proliferation of blockchain technology you need more quality companies that specialize in that type of marketing.
  • [02:03] Reason three: you can build a brand very quickly because the space is so nascent and there is a growing demand for specialization in crypto.
  • [02:35] Reason four: there’s a lot of regulation that you need to be aware of.
  • [03:09] Reason five: the growth in this area allows a lot of room for creativity.
  • [04:15] That’s it for today!
  • [04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-11

What Facebook's Rebrand to Meta Means For Marketers #1913

8 min
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In episode #1913, Neil and Eric talk about what Facebook's rebrand to Meta means for marketers. Get a breakdown of the distinctions between web one, two, and three, and learn how to leverage your marketing in the new decentralized online space. For all this and more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What Facebook's Rebrand to Meta Means For Marketers
  • [00:43] How Facebook’s virtual world takes online meetups to a new level of immersion.
  • [02:16] Facebook’s metaverse and its similarity to Second Life.
  • [03:02] A breakdown of the distinctions between web one, web two, and web three.
  • [03:47] How the advent of web three will affect marketers.
  • [04:38] What we recommend for marketers on how to participate in web three and how to leverage marketing.
  • [05:27] That’s it for today!
  • [05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-10

Why Do People Still Ask If SEO is Relevant #1912

6 min
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In episode #1912, Neil and Eric talk about why people still ask if SEO is relevant. While SEO takes much longer to be effective than several years ago, it is still a crucial part of your exposure and has huge payoffs in the long run. To learn more about the impact of SEO and why people often overlook its value, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Do People Still Ask If SEO is Relevant?
  • [00:27] Why SEO takes longer to be effective than it did several years ago.
  • [01:09] Why SEO is a long-term investment and why the ROI on it is still huge.
  • [03:44] That’s it for today!
  • [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-09

Do This Before Black Friday and Cyber Monday #1911

6 min
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In episode #1911, Neil and Eric talk about what to do before Black Friday and Cyber Monday. The days, weeks, and months leading up to Black Friday and Cyber Monday, is a crucial time of preparation. We discuss some of the best ways to prime your contact list for your upcoming deals, as well as how to do rigorous testing to make sure your site can handle the holiday traffic. To learn more about what you should be doing in preparation, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Do This Before Black Friday and Cyber Monday.
  • [00:30] Why incorporating upsells and downsells are essential. 
  • [01:41] Prime your contact list to anticipate your Black Friday and Cyber Monday deals through your various marketing channels like high-volume emails, blogs, or texts.
  • [02:25] Remember to take into account worldwide supply chain issues.
  • [03:00] Why it’s important to do rigorous testing of your site leading up to these holidays.
  • [04:12] That’s it for today!
  • [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-08

How To Set SMART Goals And Win #1910

8 min
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In episode #1910, Neil and Eric talk about How To Set SMART Goals And Win! As your company grows it becomes increasingly important to define your goals. Use the SMART acronym to set specific, measurable, achievable, realistic, and timely goals that will take your business to the next level. For all this and more, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How To Set SMART Goals And Win.
  • [00:30] The SMART acronym and what each letter represents.
  • [01:31] Why your goals need to be specific and measurable, as illustrated by an example from Neil’s company.
  • [02:51] How to determine whether your goals are achievable within a realistic timeline.
  • [03:30] Ask yourself whether your goals are realistic given your current resources.
  • [03:45] Figure out whether you can deliver on your goals in a timely way, within a year.
  • [04:05] The importance of setting achievable goals as your company grows.
  • [05:36] That’s it for today!
  • [05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-07

Key Lessons We Learned From Harnessing The Power of Communities #1909

8 min
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Key Lessons We Learned from Harnessing the Power of Communities

In episode #1909, we share some of the key lessons we have learned from harnessing the power of communities. Tuning in, you’ll learn more about the value of good content, community engagement, and being strategic about your offers. We also distinguish between an audience and a community and elaborate on the benefits of taking the time to create a space where you can foster a sense of community amongst members of your audience. For all this and so much more, make sure not to miss today’s episode!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Key Lessons We Learned from Harnessing the Power of Communities.
  • [00:47] What Neil has learned about putting out good content, keeping your community engaged, and being sparing with offers.
  • [01:22] Moving with your community; the benefits of leveraging a multi-platform approach.
  • [01:42] Becoming accustomed to asking your community to purchase from you.
  • [03:07] The value of understanding the difference between a community and an audience.
  • [04:20] Eric shares the benefits of taking the time to make your community a home.
  • [04:57] Some recommended resources, including the work of David Spinks.
  • [05:20] That’s it for today!
  • [05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-06

Why Eric is Choosing to Focus On This One Thing for November #1908

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In episode #1908, we talk about the one thing that your host, Eric Siu, is choosing to focus on for the rest of the year: culture, community, and communication! Eric believes that these three C’s are the glue that holds a company together and in today’s episode, he shares his advice and some helpful resources for hiring the right people to build and maintain company culture and the different ways in which you can measure success. Tune in today to learn more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Eric is Choosing to Focus on This One Thing for November.
  • [00:39] The three C’s that hold a company together: culture, community, and communication
  • [01:50] Why you have to hire the right people to build and maintain company culture.
  • [02:19] How to measure success; keeping non-regrettable employee loss below 10 percent and scoring high on employee MPS surveys.
  • [03:20] Eric’s advice: study top CEOs and read Let My People Go Surfing.
  • [04:03] That’s it for today!
  • [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Published 2021-11-05

Why Neil is Choosing to Focus On This One Thing for November #1907

5 min
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In episode #1907, we talk about the number one thing that your host, Neil Patel, is choosing to focus on for November: hiring rockstars! While you can’t necessarily quantify how much business they will attract per quarter, Neil believes that there are numerous ways in which rockstar employees create opportunities for your business. He also shares his advice for what to do when you can’t afford to hire the rockstar you want, so make sure to tune in today to learn more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Neil is Choosing to Focus On This One Thing for November.
  • [00:31] Why Neil is focusing on hiring rockstars in November, December, even January.
  • [01:45] While you can’t quantify the business they will attract, hiring rockstars creates opportunities.
  • [02:10] How hiring rockstars has accounted for 30 to 40 percent of Neil’s new revenue.
  • [02:35] What to do when you can’t afford to hire a rockstar; wait until you can!
  • [02:46] The benefits of keeping rockstars ‘on ice’ and keeping them excited.
  • [03:08] That’s it for today!
  • [03:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-04

You’ve Reached $10M in Revenue, Who Should You Hire? #1906

7 min
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In episode #1906, Neil and Eric talk about who you should hire once you’ve reached $10M in revenue. Only 1.1% of American businesses have reached this prestigious milestone. To learn more about how to identify the candidate that will take your business to $100M in revenue, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: You’ve Reached $10M in Revenue, Who Should You Hire?
  • [00:34] An overview of the 1.1% of American businesses that have reached this milestone.
  • [00:49] How to identify the new hire that will take you to $100M in revenue.
  • [01:44] Advice on how to de-risk a new high-stakes-hire.
  • [02:46] Why you need to define your outcomes before searching for your new hire.
  • [04:37] That’s it for today!
  • [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-03

David Spinks Reveals Key Secrets To Growing Red Hot Communities

31 min
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When social media first surfaced it was generally dismissed as largely inconsequential for businesses. These days it’s almost impossible to imagine a successful business without a social media presence. With the rise of web three and the ubiquity of social media comes the integral concept of community and the impact and engagement it creates. Here to help us interrogate this rapidly expanding field is David Spinks, VP of Community at Bevy and Cofounder of CMX, two platforms dedicated to helping businesses create and support a thriving community. He is also the author of the new book The Business of Belonging: How to Make Community your Competitive Advantage. In our conversation, we discuss the key difference between building an audience versus a community, and why community drives deeper and more meaningful engagement for business. Learn about some of CMX’s useful resources, like the SPACES Model, a fundamental framework for defining your community’s business value. We also discuss the most common mistakes businesses make when they first build their communities and how to go about it the right way. Be sure to tune in to learn more about this important topic from an expert in the field!

TIME-STAMPED SHOW NOTES:

  • [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [00:15] Introducing today’s guest David Spinks VP of Community at Bevy and Co-founder of CMX.
  • [01:14] How community is being factored into how businesses are structured. 
  • [02:28] Outlining the differences between audience and community.
  • [04:30] How community encourages participants to create rather than consume.
  • [05:40] Examples of communities where David has seen people create and contribute.
  • [07:35] The importance of a skilled and competent community manager. 
  • [08:42] How to find the right community manager.
  • [09:39] How Bevy, a pioneering community event engine, was started.
  • [11:29] Why it’s important to start small and set an intentional example with your initial community members.
  • [15:59] How to ‘push out control’ to manage large communities with fewer community managers and why many businesses make the mistake of growing too fast. 
  • [18:04] The SPACES Model and how to use it as a framework for defining your community’s business value.
  • [21:07] The best way to grow your community and why most businesses start in the wrong place.
  • [24:07] David’s top book recommendation and its far-reaching applications.
  • [24:39] David’s podcast Masters of Community and what you can learn from it. 
  • [25:24] Exciting new AI tools to take your community to the next level!

 

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Published 2021-11-02

You’ve Reached $1M in Revenue, Who Should You Hire? #1905

5 min
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In episode #1905, Neil and Eric talk about who you should hire when you’ve reached $1M in revenue. If you’ve reached a six-figure income, congratulations! Scaling up from here will mean making various, detailed improvements to different parts of your operations. To learn more about how a new hire can speed up this process, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: You’ve Reached $1M in Revenue, Who Should You Hire?
  • [00:34] Why your new hire should be geared towards operations.
  • [01:04] The concept of the visionary and an integrator in business.
  • [01:48] Why visionaries need a detail-oriented integrator to take their operations to the next level.
  • [02:40] Hiring an operations employee will help you scale up faster.
  • [02:51] That’s it for today!
  • [03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-11-01

You’ve Reached $100K in Revenue, Who Should You Hire? #1904

5 min
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In episode #1904, Neil and Eric talk about who you should hire when you’ve reached $100k in revenue. When you’ve reached this important milestone it’s a good time to take stock of what you’re spending your time on unnecessarily and consider who you can hire to help you scale up to $1M in revenue. To hear more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: You've reached $100k in revenue, Who should you hire?
  • [00:25] Why your new hire should be centered on growth.
  • [01:14] How to use a task prioritization chart to determine which of your tasks you should be outsourcing.
  • [03:08] That’s it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-10-31

Where The Majority of Our Money is Going this Quarter #1903

7 min
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In episode #1903, Neil and Eric talk about where the majority of their money is going this quarter. When you hire an exceptional individual with decades of experience, you not only gain access to their skills but also their network. Tune in to hear why Neil is focusing his investment on acquiring the right talent and how Eric is feeling about the crypto space!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Where the Majority of Our Money Is Going This Quarter.
  • [00:25] Why Neil is spending the majority of his money on identifying and acquiring exceptional and experienced talent.
  • [01:27] Why experienced individuals who have been in the business a long time are great at driving leads long-term.
  • [03:50] Why Eric is investing a good portion of his money into the crypto space.
  • [04:27] That’s it for today!
  • [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-10-30

5 Ways to Market Your Own Agency Services #1902

6 min
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In episode #1902, Neil and Eric talk about 5 Ways to Market Your Own Agency Services. Hear about some of the great tools and strategies you can utilize today to build relationships and get your great ideas in front of the right people.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 5 Ways to Market Your Own Agency Services.
  • [00:25] Number one: use Crunchbase to find every company that recently received funding, identify what they’re doing wrong, and approach them with solutions for how you can fix it.
  • [00:54] Number two: Incorporate a tool like Loom to communicate your strategies to companies that recently received funding.
  • [01:44] Number three: write guest posts on a lot of blogs in the marketing space.
  • [02:17] Number four: build genuine relationships in anticipation of live events becoming prevalent again.
  • [03:36] Number five: build relationships with people at AdAge, Adweek, and Forrester.
  • [03:59] That’s it for today!
  • [03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-10-29

7 Marketing Trends for 2022 & Beyond #1901

10 min
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In episode #1901, Neil and Eric talk about 7 Marketing Trends for 2022 & Beyond. We take a look at the rise in new technologies like NFTs, DAOs and how they’ll become more mainstream in 2022, as well as what we are expecting from more established platforms like YouTube, Twitter, and podcasting.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Marketing Trends for 2022 & Beyond.
  • [00:37] Trend one: NFTs as a marketing strategy, like Gary Vaynerchuk’s VeeFriends, are expected to become much more mainstream.
  • [01:23] Trend two: people and companies increasingly using tools as a form of marketing.
  • [01:57] Trend three: decentralized autonomous organizations (DAOs). 
  • [03:43] Trend four: the rise of voice commerce outside of the US and UK and its integration into new products and markets.
  • [04:42] Trend five: YouTube will continue to grow and become more important.
  • [05:38] Trend six: podcasting will become more competitive and saturate nearing the end of 2022.
  • [06:31] Trend seven: Twitter as a space to collaborate and create amazing relationships.
  • [07:48] That’s it for today!
  • [07:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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Published 2021-10-29

How Alex Hormozi Is Thinking About Building Generational Wealth (Must Listen)

39 min
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We seldom have interviews on the show, but we’re always excited to make an exception for remarkable individuals like Alex Homozi, Founder and CEO of Acquisition.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from Alex about his company Acquisitions.com, how he developed a step-by-step guide for massively profitable gyms, and how he believes it’s his duty to reinvest his wealth into altruistic initiatives. In our conversation, we discuss Alex’s book $100M Offers and unpack three key examples that illustrate how to put together an irresistible offer. Alex breaks down the four key variables that create value for the customer and explains how management consulting taught him to systematically approach a problem by interviewing experts. Alex also shares the story of how he met his wife and business partner Leila and how they embarked on a hugely successful business venture together. Tune in today for this engaging and informative conversation on entrepreneurship, risk, building wealth, and much more!

TIME-STAMPED SHOW NOTES:

  • [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [00:15] Introducing today’s guest Alex Hormozi, Founder and CEO of Acquisition.com.
  • [03:13] Learn about Alex’s book $100M Offers: How To Make Offers So Good People Feel Stupid Saying No. 
  • [03:48] How Alex’s media plan utilizes platforms like Youtube and how he is scaling his business.
  • [04:38] How Alex refined the model he uses to run his gyms: by trying something new every month.
  • [06:06] Hear about the other books Alex is working on.
  • [07:19] How Alex is using his process to help people by providing free resources. 
  • [08:15] What Alex has learned from his background in SaaS and other fields and the concept of asymmetric advantages.
  • [11:54] Alex breaks down three examples of how he put together a $100M Offers.
  • [14:33] The importance of defining what value is for your customers.
  • [17:47] How cutting down the speed of achievement creates value for your customers 
  • [19:04] The four variables you need to master when putting together a $100M Offer
  • [20:56] What Alex learned from management consulting.
  • [23:57] Why Alex suggests consulting experts to improve your company, rather than a book on the subject.
  • [25:38] How Alex structures his offers with guarantees around growth. 
  • [27:29] How Alex met his wife and business partner Leila and how they embarked on a hugely successful business venture together.
  • [30:01] Alex gives insight into how his portfolio is currently structured.
  • [34:24] Alex’s book recommendation and what has made a difference to Alex’s life in the past year.

 

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